• Alphabet Spins Off Taara, A Laser-Powered Starlink Rival
    www.forbes.com
    Taara aims to deliver "...high-speed, high-capacity connectivity over long distances without the ... [+] time, cost, and hassle involved with deploying fiber."TaaraGoogles parent company Alphabet has officially spun off Taara a project aiming to provide internet access using laser beams instead of satellites. Developed under Alphabets X lab innovation hub, Taara now operates as an independent company, positioning itself as an alternative to services like Elon Musks Starlink.Alphabets decision to separate Taara from its research lab could allow the company to secure external investments and expand more aggressively it has already received backing from Series X Capital while Alphabet retains a minority stake.The move could also help Taara expand its existing collaborations, such as those with Bharti Airtel and T-Mobile, while also seeking new telecom partners which are interested in extending their networks without the need for expensive infrastructure projects.What Is Taara And How Does It Work?Unlike Starlink which relies on a massive network of low-Earth orbit satellites, Taara uses free-space optical communication (FSOC) technology. This system transmits data via invisible laser beams across the atmosphere, creating an ultra-fast internet connection without requiring costly fiber-optic cables. With speeds reaching 20 Gbps over distances of up to 20km, Taara aims to provide high-speed connectivity to underserved and remote areas.While laser-based internet technology has existed for years, Taaras advancements have made it more viable by overcoming key challenges like weather-related disruptions. Its smart terminals, for example, use sensors and algorithms to adjust their alignment in real-time, ensuring a stable and reliable connection.Could Taara Rival Starlink?Unlike Taara, Starlink uses satellites that beam internet signals to ground stations.SOPA Images/LightRocket via Getty ImagesWhile both companies aim to deliver internet to hard-to-reach places, their approaches are fundamentally different.Starlink depends on satellites that beam internet signals to ground stations, making it ideal for users in isolated locations including ships and rural communities. Taara, on the other hand, extends existing networks by linking them with laser beams which can be a more cost-effective and efficient alternative in many regions.Taara does, however, have its own limitations. Its laser beams require a direct line of sight between terminals and weather conditions can occasionally impact performance.Starlink, with its space-based infrastructure, operates in a different regulatory environment that often involves spectrum licensing, satellite launch approvals, and geopolitical restrictions that can make deployment complex and costly.The FutureWith Taara stepping into the spotlight as an independent company, the non-traditional internet connectivity landscape is evolving. While Starlink has led the charge with its satellite-based network, competition is mounting.In Europe for example, Eutelsat OneWeb has also emerged as a key challenger, looking to expand its presence in Ukraine as an alternative to Starlink, given the geopolitical tensions and uncertainties surrounding the continuity of Starlink's services.Ultimately, the success of these different providers will likely hinge on overcoming regulatory challenges and proving that their technology reliably matches the scale and resilience of traditional and established solutions.
    0 التعليقات ·0 المشاركات ·59 مشاهدة
  • www.techspot.com
    In a nutshell: Researchers from Nanyang Technological University in Singapore have demonstrated the ability to manipulate water waves, allowing them to precisely control objects floating on the surface. If perfected, the technique could pave the way for using waves in new and exciting ways. The idea was inspired by earlier work involving light that was conducted by Shen Yijie. A co-lead on the new project, Yijie realized that light and water can both move as waves and wondered if what they had accomplished with light could also apply to water.Early research involved using computer simulations to see if the idea was even feasible. Confident it would succeed, they moved on to real-world lab experiments involving small vats of water and various objects like foam balls and ping pong balls.By manipulating the frequency and magnitude of the waves and adjusting whether or not they moved in step with each other, the team was able to hold the balls in a stationary position or move them along a circular or spiral path at will.Potential applications are aplenty. Scaled up, the technique could be used to guide large objects like boats as they navigate a tight harbor. Another innovative use case involves using waves to help contain harmful chemical spills, making them easier to clean up. Scaled down to the micrometer level, it is possible that the method could be used to reposition cells or other similarly sized particles without having to touch them.A lot more research is needed before commercialization can become reality. Looking ahead to the immediate future, the team aims to determine whether or not similar wave patterns can be created and controlled underwater to move submerged objects. They also need to determine how natural waves might impact their artificially created zones. Further down the road, it may even be possible to use water patterns to store data. // Related StoriesThe team's research has been published in the journal Nature under the heading, Topological water-wave structures manipulating particles.
    0 التعليقات ·0 المشاركات ·55 مشاهدة
  • Developer breaks Akira ransomware encryption in hours using cloud GPUs
    www.techspot.com
    In context: Akira is a dangerous, multiplatform ransomware threat that has been active since 2023. Available as a ransomware-as-a-service product to script kiddies and cybercriminals, the malware has targeted over 250 organizations and has earned up to $42 million for its unknown developers. Yohanes Nugroho, an Indonesian programmer who works on personal coding projects in his spare time, developed a "decryptor" for the Akira ransomware. The tool employs a novel approach to solve a complex mathematical problem, exploiting the high parallelism of modern GPUs to test millions of key combinations in a very short timeframe.Nugroho documented his journey through Akira's file-encrypting code on his personal website. He became involved with a Linux variant of Akira after a friend asked for help. Upon analyzing the code, Nugroho discovered that the ransomware uses the current time as a seed to generate cryptographically strong encryption keys.The encryption process dynamically generates unique keys for each file, using four different timestamp seeds with "nanosecond precision." These keys are then hashed through 1,500 rounds of the SHA-256 function. Finally, the keys are encrypted using the RSA-4096 algorithm and appended at the end of each encrypted file.The extreme precision of Akira's encryption makes decryption work complex and tedious, as the malware can generate more than a billion possible values per second. However, Nugroho's task was made easier thanks to the log files provided by his friend. With this data, he was able to determine when the ransomware was executed, allowing him to prepare encryption benchmarks to estimate how much time the decryptor would take.Nugroho initially tried running a brute-force attack on a GeForce RTX 3060, but the GPU was too slow, processing only 60 million combinations per second. Upgrading to a higher-tier GPU (RTX 3090) didn't significantly improve the speed, so he decided to rent GPU time through cloud services RunPod and Vast.ai. By using 16 RTX 4090 GPUs in the cloud, Nugroho was able to complete the benchmark process in just over 10 hours. // Related StoriesNugroho notes that the GeForce RTX 4090 would be an excellent choice for decrypting files compromised by Akira ransomware, thanks to its high number of CUDA cores and relatively low rental price. The developer has made his code available under an open-source license, encouraging "GPU experts" to explore further optimization opportunities. In its current form, the Akira decryptor can achieve around 1.5 billion encryptions per second for KCipher2 on a GeForce RTX 3090.
    0 التعليقات ·0 المشاركات ·55 مشاهدة
  • We just got a new Ark 2 update thanks to an unexpected source
    www.digitaltrends.com
    Ark fans can rest easy: the sequel to the popular game is still in development, and we just received indirect confirmation that its on the way from an unlikely source. A new trailer for Ark: Lost Colony, the upcoming expansion to Ark: Survival Ascended, gives players a look at the next steps in the story and its description tells us a little more about the much-anticipated sequel.Recommended VideosConfront the demons of Arat Prime birthplace of the ARKs in ASAs first massive canonical expansion pack, Ark Lost Colony! Starring Michelle Yeoh as Mei Yin in cinematic anime sequences by legendary Japanese studio Mappa, the epic new story of Ark Lost Colony bridges the gap from Ark Extinction to Ark Genesis and into the world of Ark 2, the description reads.The description isnt underselling the action, either. The fight sequence is worthy of any action anime, but coming from Mappa the studio behind titles likeAttack on Titan andJujutsu Kaisen its not much of a surprise. While the trailer doesnt give us a look at gameplay, the mention of Ark 2 is reassuring.Please enable Javascript to view this contentThe last news anyone heard about the sequel was August 2024, when Xbox announced a playable demo of the game. Spoiler alert: the demo was pulled immediately, so no one actually had a chance to play it. Its been five years sinceArk 2 was first announced, and while Studio Wildcard hasnt been the most forthcoming with information, this new trailer at least lets fans know that it hasnt been scrapped.With any luck, Studio Wildcard will have more to show aboutArk 2 later this year.Editors Recommendations
    0 التعليقات ·0 المشاركات ·58 مشاهدة
  • Hurry! This 75-inch Samsung QLED has a crazy $1,500 discount
    www.digitaltrends.com
    When it comes to premium QLED TVs, one of the best brands in the business is Samsung. Renowned for bright and colorful picture quality, spectacular HDR performance, and many other accolades, sets like the Samsung QN90D are fan favorites for a reason. Fortunately, this perfect example of a powerhouse TV is on sale, too:Today, the Samsung 75-inch QN90D 4K QLED is on sale for $1,800. Youll be able to purchase directly through Samsung.We had the opportunity to test out the 98-inch version of this premium TV, and editor at large Caleb Denison praised the QN90D for its excellent color accuracy and sparkling HDR brightness. Powered by Samsungs Neo Quantum 4K AI Gen 2, the QN90D delivers next-level picture processing and remarkable 4K upscaling. The TV is able to get bright enough when watching SDR content to overcome glare in a bright room, and HDR playback gives you some of the best specular highlights weve ever seen on a QLED.RelatedModern features like HDMI 2.1 connectivity on all four ports, plus VRR and ALLM support, make the QN90D an excellent choice for gamers. The TV can even get up to 144Hz when youve connected a compatible monitor! Expect low input lag, lightning-fast response times, and a lot more wins in those FPS multiplayer brawls.Apps and casting are all thanks to the TVs Tizen OS system, which handles everything from Netflix and Hulu streaming to AirPlay 2 support and important TV updates. We wish we knew how long this sale was going to last, but our guess is itll be back to full price before we know it. So, your best bet is to buy ASAP.Save $300 when you purchase the Samsung 75-inch QN90D 4K QLED right now, and be sure to take a look at our lists of the best Samsung TV deals, best QLED TV deals, and best TV deals for even more discounts on top Samsung TVs!Editors Recommendations
    0 التعليقات ·0 المشاركات ·55 مشاهدة
  • Siemens to Cut More Than 6,000 Jobs in Automation, EV Charging Businesses
    www.wsj.com
    The German industrial conglomerate said the measures will affect around 5,600 jobs worldwide in the automation segment and around 450 jobs globally in the electric-vehicle charging business.
    0 التعليقات ·0 المشاركات ·55 مشاهدة
  • Google inks $32 billion deal to buy security firm Wiz even as DOJ seeks breakup
    arstechnica.com
    $32 billion in cash Google inks $32 billion deal to buy security firm Wiz even as DOJ seeks breakup Merger revived after falling apart in 2024 on concern about regulatory approval. Jon Brodkin Mar 18, 2025 12:53 pm | 6 Credit: Getty Images | Josh Edelson Credit: Getty Images | Josh Edelson Story textSizeSmallStandardLargeWidth *StandardWideLinksStandardOrange* Subscribers only Learn moreGoogle today announced a $32 billion deal to buy Wiz, an Israeli cloud security company that would become part of Google's cloud division if the merger is completed.The all-cash deal requires regulatory approval at a time when the Department of Justice is trying to break up Google by forcing it to sell the Chrome browser after a judge ruled that Google illegally maintained a monopoly. Google is also awaiting a verdict in a separate ad-tech monopoly case brought by the US government.Google's announcement this morning said that "Wiz's products will continue to work and be available across all major clouds, including Amazon Web Services, Microsoft Azure, and Oracle Cloud platforms."Google parent Alphabet nearly struck a $23 billion deal for Wiz in July 2024, but the talks fell apart. At the time, Wiz and some investors reportedly worried the proposed merger could be stuck in regulatory limbo for over a year and might not be approved by the government. The sides reportedly also didn't agree then on whether Wiz would be integrated into Google's cloud business or operate as a separate unit inside Google.Trump expected to be more merger-friendlyAs is typical in merger announcements, Google's press release today cautioned investors about the risks that the merger could be blocked by regulators or might not deliver the results the companies expect even if the deal is completed. While the DOJ has not dropped its attempt to break up Google that began during the Biden administration, mergers might be easier to complete under the Trump administration."While a tough regulatory climate in 2024 had hampered such large-scale deals, Wall Street is optimistic that a shift in antitrust policies under US President Donald Trump could reignite dealmaking momentum," Reuters wrote today.Google reportedly agreed to a $3.2 billion breakup fee that would be paid to Wiz if the deal collapses. A Financial Times report said the breakup fee is unusually large as it represents 10 percent of the total deal value, instead of the typical 2 or 3 percent. The large breakup fee "shows how technology companies are still bracing themselves for pushback from antitrust regulators, even under President Donald Trump and his new Federal Trade Commission chair Andrew Ferguson," the article said.Wiz co-founder and CEO Assaf Rappaport wrote today that although the plan is for Wiz to become part of Google Cloud, the companies both believe that "Wiz needs to remain a multicloud platform... We will still work closely with our great partners at AWS, Azure, Oracle, and across the entire industry."Google Cloud CEO Thomas Kurian wrote that Wiz's platform would fill a gap in Google's security offerings. Google products already "help customers detect and respond to attackers through both SaaS-based services and cybersecurity consulting," but Wiz is different because it "connects to all major clouds and code environments to help prevent incidents from happening in the first place," he wrote."Wiz's solution rapidly scans the customer's environment, constructing a comprehensive graph of code, cloud resources, services, and applicationsalong with the connections between them," Kurian wrote. "It identifies potential attack paths, prioritizes the most critical risks based on their impact, and empowers enterprise developers to secure applications before deployment. It also helps security teams collaborate with developers to remediate risks in code or detect and block ongoing attacks."Jon BrodkinSenior IT ReporterJon BrodkinSenior IT Reporter Jon is a Senior IT Reporter for Ars Technica. He covers the telecom industry, Federal Communications Commission rulemakings, broadband consumer affairs, court cases, and government regulation of the tech industry. 6 Comments
    0 التعليقات ·0 المشاركات ·58 مشاهدة
  • SpiderBot experiments hint at echolocation to locate prey
    arstechnica.com
    SpiderBot, SpiderBot SpiderBot experiments hint at echolocation to locate prey Experiments with robotic spiders and prey suggest spiders can detect differences in natural web frequencies. Jennifer Ouellette Mar 18, 2025 12:46 pm | 8 Credit: YouTube/Terradynamics Lab/JHU Credit: YouTube/Terradynamics Lab/JHU Story textSizeSmallStandardLargeWidth *StandardWideLinksStandardOrange* Subscribers only Learn moreIt's well understood that spiders have poor eyesight and thus sense the vibrations in their webs whenever prey (like a fly) gets caught; the web serves as an extension of their sensory system. But spiders also exhibit less-understood behaviors to locate struggling prey. Most notably, they take on a crouching position, sometimes moving up and down to shake the web or plucking at the web by pulling in with one leg. The crouching seems to be triggered when prey is stationary and stops when the prey starts moving.But it can be difficult to study the underlying mechanisms of this behavior because there are so many variables at play when observing live spiders. To simplify matters, researchers at Johns Hopkins University's Terradynamics Laboratory are building crouching spider robots and testing them on synthetic webs. The results provide evidence for the hypothesis that spiders crouch to sense differences in web frequencies to locate prey that isn't movingsomething analogous to echolocation. The researchers presented their initial findings today at the American Physical Society's Global Physics Summit in Anaheim, California."Our lab investigates biological problems using robot physical models," team member Eugene Lin told Ars. "Animal experiments are really hard to reproduce because it's hard to get the animal to do what you want to do." Experiments with robot physical models, by contrast, "are completely repeatable. And while you're building them, you get a better idea of the actual [biological] system and how certain behaviors happen." The lab has also built robots inspired by cockroaches and fish.The research was done in collaboration with two other labs at JHU. Andrew Gordus' lab studies spider behavior, particularly how they make their webs, and provided biological expertise as well as videos of the particular spider species (U. diversus) of interest. Jochen Mueller's lab provided expertise in silicone molding, allowing the team to use their lab to 3D-print their spider robot's flexible joints.Crouching spider, good vibrations A spider exhibiting crouching behavior. Credit: YouTube/Terradynamics Lab/JHU The first spider robot model didn't really move or change its posture; it was designed to sense vibrations in the synthetic web. But Lin et al. later modified it with actuators so it could move up and down. Also, there were only four legs, with two joints in each and two accelerometers on each leg; real spiders have eight legs and many more joints. But the model was sufficient for experimental proof of principle. There was also a stationary prey robot.The synthetic web, hung from the ceiling, was made with a combination of parachute cords and cords used for hair ties to mimic the two kinds of silk spiders used when spinning their webs. (The radial threads that make up the spokes of the web are a stronger silk, while the circling inward spiral is weaker and stickier.) The team tested two scenarios: one where the SpiderBot dynamically crouched with no prey robot on the web and one where there was a prey robot on the web. The prey robot was programmed to move only once per trial run but each time at different amplitudes. High-speed cameras monitored the web vibrations.The SpiderBot was unable to locate the prey robot without crouching if the latter wasn't moving or moving only weakly; if the prey robot made an intense movement, the SpiderBot could find it without crouching. When they analyzed the web frequency data, the team found that the crouching motion induced both robots to vibrate in the web, but each did so at its own natural frequency. The SpiderBot was able to find the prey robot because it sensed a frequency different from its own. The SpiderBot could even determine its distance from the prey robot since the induced shaking was larger the closer the SpiderBot came to the prey robot.That said, "The phenomenon we have observed, at least within the spider robot model, isn't actually echolocation; we just use it as an analogy," said Lin. "The prey robot doesn't reflect the waves produced by the spider robot but is shaken by the spider robot to create new oscillations in the web."Lin's JHU colleague Siyuan Sun is building the next-generation SpiderBot, which has eight legs and four joints per leg, with accelerometers on each joint to record vibrations. Instead of torsional springs, Sun used soft silicone materials for the joints. This new 3D-printed SpiderBot has better range of motion and hence a deeper crouch, with a connecting cable actuating a motor inside the robot's body to make all eight legs bend like actual spiders. Ideally, future SpiderBots would be pneumatically driven, per Sun, with independent leg control, although the latter is particularly difficult to achieve.Jennifer OuelletteSenior WriterJennifer OuelletteSenior Writer Jennifer is a senior writer at Ars Technica with a particular focus on where science meets culture, covering everything from physics and related interdisciplinary topics to her favorite films and TV series. Jennifer lives in Baltimore with her spouse, physicist Sean M. Carroll, and their two cats, Ariel and Caliban. 8 Comments
    0 التعليقات ·0 المشاركات ·55 مشاهدة
  • HIV could infect 1,400 infants every day because of US aid disruptions
    www.technologyreview.com
    Around 1,400 infants are being infected by HIV every day as a result of the new US administrations cuts to funding to AIDS organizations, new modeling suggests. In an executive order issued January 20, President Donald Trump paused new foreign aid funding to global health programs, and four days later, US Secretary of State Marco Rubio issued a stop-work order on existing foreign aid assistance. Surveys suggest that these changes forced more than a third of global organizations that provide essential HIV services to close within days of the announcements. Hundreds of thousands of people are losing access to HIV treatments as a result. Women and girls are missing out on cervical cancer screening and services for gender-based violence, too. A waiver Rubio later issued in an attempt to restore lifesaving services has had very little impact. We are in a crisis, said Jennifer Sherwood, director of research, public policy, at amfAR, the Foundation for AIDS Research, at a data-sharing event on March 17 at Columbia University in New York. Even funds that had already been appropriated, that were in the field, in peoples bank accounts, [were] frozen. Rubio approved a waiver for life-saving humanitarian assistance on January 28. This resumption is temporary in nature, and with limited exceptions as needed to continue life-saving humanitarian assistance programs, no new contracts shall be entered into, he said in a statement at the time. The US Presidents Emergency Plan for AIDS Relief (PEPFAR), which invests millions of dollars in the global AIDS response every year, was also granted a waiver February 1 to continue life-saving work. Despite this waiver, there have been devastating reports of the impact on health programs across the many low-income countries that relied on the US Agency for International Development (USAID), which oversees PEPFAR, for funding. To get a better sense of the overall impact, amfAR conducted two surveys looking at more than 150 organizations that rely on PEPFAR funding in more than 26 countries. We found really severe disruptions to HIV services, said Sherwood, who presented the findings at Columbia. About 90% of our participants said [the cuts] had severely limited their ability to deliver HIV services. Specifically, 94% of follow-up services designed to monitor peoples progress were either canceled or disrupted. There were similarly dramatic disruptions to services for HIV testing, treatment, and prevention, and 92% of services for gender-based violence were canceled or disrupted. The cuts have plunged organizations into a deep financial crisis, said Sherwood. Almost two-thirds of respondents said community-based staff were laid off before the end of January. When the team asked these organizations how long they could stay open without US funding, 36% said they had already closed. Only 14% said that they were able to stay open longer than a month, said Sherwood. And this data was collected longer than a month ago. The organizations said tens of thousands of the people they serve would lose HIV treatment within a month. For some organizations, that figure was over 100,000, said Sherwood. Part of the problem is that the stop-work order came at a time when these organizations were already experiencing shortages in commodities, Sherwood said. Typically, centers might give a person a six-month supply of antiretroviral drugs. Before the stop-work order, many organizations were only giving one-month supplies. Almost all of their clients are due to come back and pick up [more] treatments in this 90-day freeze, she said. You can really see the panic this has caused. The waiver for life-saving treatment didnt do much to remedy this situation. Only 5% of the organizations received funds under the waiver, while the vast majority either were told they didnt qualify or had not been told they could restart services. While the waiver might be one important avenue to restart some services, it cannot, on the whole, save the US HIV program, says Sherwood. It is very limited in scope, and it has not been widely communicated to the field. AmfAR isnt the only organization tracking the impact of US funding cuts. At the same event, Sara Casey, assistant professor of population and family health at Columbia, presented results of a survey of 101 people who work in organizations reliant on US aid. They reported seeing disruptions to services in humanitarian responses, gender-based violence, mental health, infectious diseases, essential medicines and vaccines, and more. Many of these should have been eligible for the life-saving waivers, Casey said. Casey and her colleagues have also been interviewing people in Colombia, Kenya, and Nepal. In those countries, women of reproductive age, newborns and children, people living with HIV, members of the LGBTQI+ community, and migrants are among those most affected by the cuts, she said, and health workers, who are primarily women, are losing their livelihoods. There will be really disproportionate impacts on the worlds most vulnerable, said Sherwood. Women make up 67% of the health-care workforce, according to the World Health Organization. They also make up 63% of PEPFAR clients. PEPFAR has supported gender equality and services for gender-based violence. We dont know if other countries or other donors can or will pick up these types of programs, especially in the face of competing priorities about keeping people on treatment and keeping people alive, said Sherwood. Sherwood and her colleagues at amfAR have also done some modeling work to determine the potential impact of cuts to PEPFAR on women and girls, using data from last year to create their estimates. Each day that the stop-work order is in place, we estimate that there are 1,400 new HIV infections among infants, she said. And every day, over 7,000 women stand to miss out on cervical cancer screenings. The funding cuts have also had a dramatic effect on mental-health services, said Farah Arabe, who serves on the advisory board of the Global Mental Health Action Network. Arabe presented the preliminary findings of an ongoing survey of mental-health organizations from 29 countries that receive US aid. Unfortunately, this is a very grim picture, she said. Only 5% of individuals who were receiving services in 2024 will be able to receive services in 2025. The same goes for children and adolescents. This is a particularly sad picture because children are going through brain development, she said. Impacts at this early stage of life have lifelong impacts on academic achievement, economic productivity, mental health, physical health even the ability to parent the next generation. For now, nonprofits and aid and research organizations are scrambling to try to understand, and potentially limit, the impact of the cuts. Some are hoping to locate new sources of funding, independent of the US. I am deeply concerned that progress in disease eradication, poverty reduction, and gender equality is at risk of being reversed, said Thoai Ngo of Columbia Universitys Mailman School of Public Health, who chaired the event. Without urgent action, preventable deaths will rise, more people will fall into poverty, and as always, women and girls will bear the heaviest burden. On March 10, Rubio announced the results of his departments review of USAID. After a 6 week review we are officially cancelling 83% of the programs at USAID, he shared via the social media platform X.
    0 التعليقات ·0 المشاركات ·54 مشاهدة
  • Why Nvidia CEO Jensen Huang paid homage to Denny's at the AI giant's big conference
    www.businessinsider.com
    2025-03-18T18:30:11Z Read in app Nvidia CEO Jensen Huang at Nvidia's GTC AI conference on March 18. Emma Cosgrove/Business Insider This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.Have an account? Nvidia's GTC AI event featured a pop-up Denny's, drawing lines of attendees.Nvidia CEO Jensen Huang even wore a Denny's apron.It's all about Silicon Valley's origin stories.There's nothing better than a Lumberjack Slam with your GPUs in the morning.Denny's offerings greeted conference attendees outside Nvidia's big GTC AI event on Tuesday in San Jose, California.There was a pop-up Denny's outside, with a line of people waiting to be served. Conference-goers line up outside a Denny's pop-up restaurant outside Nvidia's GTC AI event. Emma Cosgrove/Business Insider There were also "Nvidia Breakfast Bytes," a play on the word for a unit of digital information. A Denny's sign outside Nvidia's GTC AI conference Emma Cosgrove/Business Insider When he arrived, Nvidia CEO Jensen Huang even wore a kitchen overall emblazoned with Denny's corporate colors and logos.The guy likes to cook and has broadcast announcements from his palatial kitchen in Silicon Valley before, complete with an overly large collection of colored spatulas.But why Denny's? As a billionaire, he could dine at Nobu rather than a breakfast diner.It's all about Silicon Valley's love of a gritty origin story. Founders of massive, wealthy tech giants love to hearken back to the good old days when their companies were scrappy startups. It keeps the troops humble, hungry, and focused on inventing new things rather than sitting back on their digital laurels.Amazon founder Jeff Bezos has "Day 1." Google founders Larry Page and Sergey Brin like to recall starting the search giant in former YouTube CEO Susan Wojcicki's garage. Meta CEO Mark Zuckerberg started Facebook in a college dorm room.Jensen has Denny's. He and the other Nvidia cofounders, Chris Malachowsky and Curtis Priem, came up with the idea for the company over Grand Slam breakfasts and too many cups of coffee in a Denny's in San Jose.It's the 2484 Berryessa Road location in San Jose if you want to go sometime.
    0 التعليقات ·0 المشاركات ·57 مشاهدة