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Were excited to announce the judges of the 2025 Innovation by Design Awards. Innovation by Designhonors the best projects and ideas across the design spectrum, as represented by our stellar group of jurors, who come from some of the worlds most exciting design-led companies. You can read more about their expertise and backgrounds below. And remember toapply for the Innovation by Design Awardsby April 11.Carly Ayres, Program Lead, AirborneCarly Ayres is a writer using language to engage people in new and interesting ways. Currently, she does that as a writer and editor on Figmas Story Studio. Before that, she did it on Googles Material Design team (material.io) and UX Community & Culture team where she told stories about the people, product, and practice of UX (design.google).She previously co-founded HAWRAF (hawraf.com), a design and development studio, which had a hell of a run from 2016 to 2019. In 2016, she started 100s Under 100, a vibrant community of hundreds of creative people under a hundred years of age. Its now led and maintained by a wonderful group of community-nominated admins.As a freelancer, she worked humanizing artificial intelligence and evolving the Google logo. Shes given voices to Fortune 500 companies and chatbots alike, and has written for Communication Arts, Wallpaper*, and Core77. FastCompany named her one of the 100 Most Creative People in Business. She speaks at conferences on how to build a value-driven practice and making design like a conversation.Yves Bhar, Principal Designer, FusedesignBorn in Lausanne, Switzerland, Yves Bhar is the principal designer of Fuseproject, which he founded after being the design leader at the Silicon Valley offices of frog design and Lunar Design, where he worked on product identities for clients such as Apple and Hewlett-Packard. He was awarded the National Design Award for industrial design by the CooperHewitt, National Design Museum.Fuseproject is known for its work in the fashion, furniture, technology, robotics, and beauty industries. He is a declared sustainability advocate, designing products focused on being commercially viable but that contribute to social good, working organizations like the One Laptop Per Child initiative, Herman Miller, Puma, General Electric, and Samsung.Some of his notable projects include the Jawbone UP wristband, the OLPC XO laptop, the AI-powered industrial robot Maximo, or the SPRING Accelerator program, which supports businesses impacting adolescent girls in poverty.Cheryl Durst, CEO of IIDAAn exceptional communicator, innovator, and visionary leader, Cheryl S. Durst has spurred progress, driven change, and encouraged the expansion of the interior design industry. As the Executive Vice President and CEO of the International Interior Design Association, Cheryl is committed to achieving broad recognition for the value of design and its significant role in society.With 15,000 members across 58 countries, Cheryl oversees the strategic direction of IIDA, setting an agenda that leads the industry in creating community, advancing advocacy and continuing decades of work toward equity. Cheryl is a member of the International WELL Building Institute Governance Council; as well as a Trustee for Chicagos Museum of Contemporary Art and the NYSID. She has been referred to by Interior Design magazine as an ambassador for innovation and expansion, and a visionary strategist. Cheryl was inducted into the prestigious Interior Design Hall of Fame in 2016 as the recipient of its first-ever Leadership Award. She is the first African American woman to be inducted into the industrys Hall of Fame.A lifelong knowledge enthusiast and voracious reader who has considered librarian, astronaut and journalist as potential careers, Cheryl never walks away from meeting someone without gleaning a bit of their story a talent she currently employs on her monthly podcast, The Skill Set, which focuses on the intangible skills that make us good at what we do.Sagi Haviv, Partner at Chermayeff & Geismar & HavivSagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv, the firm responsible for many of the most famous logos of all time, including National Geographic, Chase Bank, NBC, Conservation International, State Farm, Mobil Oil, Showtime Networks, NYU, Animal Planet, the U.S. Open Tennis Championships, and most recently the U.S. Olympic & Paralympic Museum and Warner Bros. The firm designed the identities for both the U.S. Bicentennial (1976) and the just-released 250th anniversary of the United States (2026).Sagi joined the firm in 2003 after graduating from The Cooper Union School of Art. A go-to expert on the process of effective logo design, Sagi has contributed to the New York Times, Bloomberg, Fast Company, Creative Review, Its Nice That, Design Week, designboom, PBS, NBCs Meet The Press, and SkillShare. He speaks about logo design around the world, including for TEDx, AIGA, HOW Design Conference, Brand New Conference, Princeton University, Onassis Foundation, American Advertising Federation, and Columbia Business School, amongst many others. He teaches Visual Identity Design at the School of Visual Arts in New York City.Sagi is coauthor of Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (Print Publishers, 2011) and Identity: Chermayeff & Geismar & Haviv (Standards Manual, May, 2018).Benjamin Hubert, Founder and creative director, LayerBenjamin Hubert is an award-winning British design entrepreneur, and founder of creative agency, LAYER. LAYER is focused on experience-driven design for both the physical and digital worlds. Led by Benjamin and a growing creative team, the studio partners with forward-thinking brands including Nike, Google, Bang & Olufsen, Samsung, and Braun to create products that will help define the way we live, work and communicate in the future, from AI to smart wearables and furniture systems, to the next generation of media devices and mobile communication tools.Mark Kawano, Chief Design Officer at ZoomMark leads a global team of designers, writers, and researchers responsible for designing the AI-first work platform for human connection. Mark is a Silicon Valley veteran with 25 years of experience designing software and leading design teams at Apple, Adobe, Square, Slack, and Zendesk. He holds over a dozen design patents from his work on novel user interface patterns and modern communication tools. Mark is passionate about crafting experiences that not only delight people but also empower them to be more creative.Ryan McClelland, Research Engineer, NASA Goddard Space CenterObsessed with futurism and technology since childhood, Ryan McClelland always aspired to play some part in making the future brighter. This is what led him from being a windsurf instructor to getting an engineering degree and working in companies like Black & Decker and Dewalt until he landed at NASA, where he now spearheads generative AI crafting evolved structures with the aid of programs like Autodesks Fusion 360 software.His alien-looking 3D printed spaceship parts save weight and offer enhanced strengthtwo critical factors for NASA missions. They have already made their way into upcoming projects like the Excite balloon-borne telescope, Mars Sample Return, and the Dragonfly mission to Saturns moon Titan.Ermi van OersErmi van Oers, born in 1991, is a pioneering Dutch bio-tech designer and founder of Nova Innova. Graduating cum laude in Product Design from Willem de Kooning Academy in 2016, she discovered her passion for Biodesign, blending nature, science and design to create sustainable innovations. Her visionary work has already earned her 14 awards, cementing her reputation as a leader in sustainable design.One of her most recent projects is POND: an installation powered by Microbial Fuel Cell technology that visualizes water health. Another notable innovation, Living Light Park, introduced the worlds first park lights powered by plant photosynthesis. Ermis mission is to restore the symbiosis between humans and nature, inspiring a deeper appreciation for the intelligence of Mother Nature.Marti Romances Creative Director and co-founder of Territory StudioMarti was born and educated in Barcelona. After spending eight years in London honing his craft and exploring diverse creative disciplines, he brought his expertise to California, where he continues to push the boundaries of motion design and storytelling.A motion graphic designer and multimedia artist by trade, Marti articulates stories in the most captivating ways, blending creativity with technology to realize innovative future-facing experiences. His technical virtuosity is on display in fantasy, futuristic, and commercial projects, visual and experiential narratives that define the future of film, gaming, and real world brands.Exemplary work on Ex Machina, Blade Runner 2049, The Martian, Avengers franchise, alongside gaming projects for EA Sports, 2K Games, Activision, and Microsoft, has drawn the attention of global brands such as Nike, GM, Porsche, Mercedes, Meta, Warner Bros., Netflix, LIV Golf, and Microsofteager to leverage his design expertise in pioneering real-world technologies.Thanks to the diversity of industries we collaborate withwhether films, games, brands, or real-world productsour studio maintains a broader perspective, he says. Each project allows us to draw from a deep well of cross-industry experience, enriching our ability to craft innovative solutions that seamlessly merge storytelling, design, and technology.Lisa Smith, Executive Creative Director, Global at Jones Knowles Ritchie (JKR)Lisa has a career spanning over two decades, where she has become renowned for hertransformative work with some of the worlds most cherished brands. As Executive Creative Director, Global at JKR, her strategic vision has played a pivotal role in the global rebrand efforts for clients such as Burger King, Impossible Foods, Nordstrom Rack, Mozilla, and Manischewitz. Prior to JKR, Lisa was ECD of Chobani where she was responsible for putting creativity at the heart of the company, overseeing a rebrand that transformed the business, expanding its product offering and increasing customer loyalty, directly translating to top-line growth. Lisa was also Head of Design at Wolff Olins NY, focused on creating ground-breaking and commercially successful work for USA Today, The Met and Zocdoc.Lisas creative excellence was recognized in 2021 when Fast Company named her as one of the Most Creative People, saluting her contributions behind the biggest redesigns of the decade. Lisa has also picked up notable accolades throughout her career including Fast Companys Rebrand of the Year and a Gold Cannes Lion for Burger King, a Brand Impact Award in Culture for The Met, a Cannes Lions Silver and a Fast Company Innovation by Design Award for the rebrand of USA Today.Tracey Arcabasso Smith, US Head of Design, Creative Fellow, Deloitte DigitalAs US Head of Design of Deloitte Digital, Traceys multi-disciplined expertise focuses on the intersection of intentional design and impactful storytelling as a catalyst for organizational growth. Tracey is recognized as AdWeeks Future-is-Female award-winner for being an outstanding leader demonstrating organizational change and commitment to impact.For decades, Tracey has launched global brand campaigns, digital products, activations, experiences, content, and films for some of the biggest brands in the world through a human-centered lens. Throughout her career, Tracey has worked with clients such as American Express, Verizon, Netflix, SodaStream, Mastercard, Nikon, Nestle Waters and many more, across all industries and sectors. Her creative work has been honored around the globe by The One Show, Cannes Lions, Clios, Emmy Awards, Webbys, Effies and more.Tracey is also director and producer of RELATIVE, an award-winning feature documentary that breaks the silence on multigenerational abuse in her Italian-American family. Winning Best Feature Documentary at Nashville Film Festival, RELATIVE is Paste Magazines Top 20 Documentary of the Year and is currently streaming on multiple platforms across the US.Jeff Staple, Founder at StapleJeff Staple (born Jeffrey Ng) is a creative visionary whose design work encompasses graphic, fashion, footwear, and lifestyle. He is the founder of pioneering NY-based streetwear brand STAPLE, and the founder and president of creative and marketing agency Reed Art Department. In 2022, Jeff celebrated the 25th anniversary of STAPLE with the publication of his eponymous Rizzoli book titled Jeff Staple: Not Just Sneakers.From a humble start bootlegging custom t-shirts, Jeff has built an entrepreneurial empire that spans fashion, media, entertainment, and technology. He is a testament to the winning ethos of vision, hustle, and humility.Amy Williams, CEO at Citizens of HumanityAmy Williams is the Chief Executive Officer at Citizens of Humanity Group headquartered in Los Angeles, California. Williams joined Citizens of Humanity as the companys President in 2009 and ultimately assumed the Chief Executive Officer position in 2015. In her role, Williams oversees all aspects of the business for the companys family of brands including Citizens of Humanity, AGOLDE and GOLDSIGN. With the retail climate changing and preferences shifting, Williams continues to stay on top of how to remain relevant across the board from product to sustainability to retail. Shes always believed in offering a transparent look into the brand identity, including the companys most recent regenerative agriculture efforts which play a huge role into what Citizens stands for as a company. Williams previous experience includes Executive Vice President at Lucky Brand Jeans and Senior Vice President of Product Development and Design for Gap Inc. Williams serves on the board at Girls Inc of Greater Los Angeles, empowerHER and is an advisor to BAWSI (Bay Area Womens Sports Initiative).Lisa Williams, CEO at Eileen FisherWilliams has been leading the New York-based womens apparel brand since September 2022. Before this role, she served as head of product and operations at Patagonia, overseeing product innovation, creation, development, production, distribution and impact. During her 20-year career at Patagonia, Williams progressively expanded her responsibilities, beginning with line management and business unit oversight, and later incorporating design and innovation into her portfolio.Prior to joining Patagonia, Williams spent over seven years at the Walt Disney Company in various product and merchandising roles, developed retail concepts and product for Caesars, Inc. in the gaming and hospitality industry, and worked as a buyer for May Department Stores.Williams earned a bachelors degree from the University of California, Santa Barbara, and grew up in a small town in the Eastern Sierra mountains, where she cultivated a deep love and respect for the natural world.