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MacworldThe iPhones and Macs we use today arent mere smartphones and desktop computerstheyre the fruit of decades worth of research and testing behind the scenes at Apple HQ. Like most corporations in this field, Apple spends large sums of money trialing all sorts of wild and innovative prototypes. Naturally, many of these experiments never make it to the consumer market and instead act as lessons or even foundations for future devices. While there are numerous unreleased products concealed in Apples secret basement, here are six notable products Apple developed that never saw the light of dayand one that might top the list soon.1. Apple CarThe most recent instance of a product that failed to get out the door is Apples self-driving car project. For many years, the company was rumored to be working on a self-driving vehicle dubbed Project Titan that integrates seamlessly with its ecosystem. The electric automobile couldve potentially featured a CarPlay-like dashboard interface and relied on advanced sensors utilizing the power of four M2 Ultra chipsets to detect surrounding objects. Apple reportedly poured more than a billion dollars into researching it over the span of a decade, and thousands of employees were involved in its development.A year ago, Apple reportedly killed the car project and decided to reallocate its resources to develop artificial intelligence technology. Given the intense competition in AI right nowand presumably due to the challenging, complex nature of releasing an autonomous vehicle that matches Apples high standardspivoting away from a car makes more sense for the company. Additionally, Apple never referenced the car publicly or made any relevant promises it couldnt keep. As a result, the firm didnt face any significant user backlash for discontinuing it.2. AirPowerWhile most unreleased Apple products were never officially unveiled to the public, Apples Airpower charging mat was one instance where a promised device was teased during a keynote only to be axed before its launch.First previewed during the iPhone launch event in 2017, AirPower was supposed to act as a multipurpose wireless charging mat capable of charging an iPhone, Apple Watch, and AirPods case simultaneously. This futuristic vision, however, was riddled with technological obstacles that made executing it unfeasible.AirPower was hailed as the next big thing in charging but Apple quietly killed it before it hit shelves.AppleFor starters, Apple had to internally distribute coils all over the mat, as Qi wireless charging requires precise coil alignment to work. This wouldve allowed users to place their iPhones anywhere on AirPower rather than positioning them in a very specific spot. Another hurdle was the Apple Watchs proprietary wireless charging standard, which, for reasons unknown, is incompatible with Qi. Consequently, the company had to stack two layers of charging tech in a thin matreportedly causing unmanageable overheating issues.While Apple officially declared it wont release the AirPower in 2019, its vision lived on. In 2020, the company launched the foldable MagSafe Duo Charger, bundling a MagSafe pad and an Apple Watch charging puck. However, that was discontinued in 2023 due to its high price, dubious hinge, and lack of support for fast Apple Watch charging and the larger iPhone 15 Pro Max.3. Magic ChargerAnother official charging accessory that never saw the light of day is the Magic Charger. Unlike AirPower, Apple never unveiled this gadget publicly, but a collector who came across a prototype shed light on the accessory in 2022.The Magic Charger basically integrated a flexible MagSafe pad into a metallic stand. Like the MagSafe Duo Charger, users wouldve been able to attach an iPhone to a flat surface or stand it vertically by folding it. Its unclear why Apple never released the accessory, especially given its practicality and the lack of major engineering obstacles. It wouldve complemented the StandBy feature introduced with iOS 17.Apples Magic Charger is the portable MagSage stand we always wanted.@TheBlueMister4. PaladinWay back in 1995, Apple was reportedly working on an all-in-one device for small businesses. The Paladin was designed to function as a computer, fax machine, scanner, and phone. The device wouldve let business owners do all of their productivity tasks with a single device.The Paladin could have done for offices what the iMac did for boxy PCs.Jim Abeles/FlickrApple Paladin reportedly ran software dubbed Complete Office, letting users switch between its various modes with the click of a button. This would cause the interface to change depending on whether the fax or computing functions were in use. While Paladin had a basic monochrome LCD, it reportedly supported external, full-color displays through a dedicated port. It would have been revolutionary back in the 90s but alas it never saw the light of day.5. PowerBook G5During the early 2000s, Apple was heavily rumored to be working on a PowerBook G5 laptop to succeed the popular G4 model. That never came to fruition, though. Instead, Apple released its first MacBook Pro in 2006 withIntel Core 2Duo processors, marking a shift in its laptop branding and design. Two years later, the iconic MacBook Air followed, offering users balanced power in a competitively sleek and timeless design.The PowerBook G5 was the rumored successor to the PowerBook G4 (left) but Apple released the MacBook Pro instead.Foundry6. iPod phoneBefore releasing the original iPhone, Apple seemingly explored an iPod phone. Building on the success of its portable music player, the company is rumored to have considered adding a cellular modem to the iPod design. However, the Click Wheel input made dialing phone numbers unintuitive, and as a result, it never made it out of the R&D stage. Interestingly, during the unveiling of the first-generation iPhone, Steve Jobs humorously previewed a mockup of a click-wheel-equipped phone, portraying its ridiculousness and impracticalitywith a wink to the rumors that were circulating at the time.The iPod phone make an appearance in the keynote to announce the original iPhone.AppleWill Siri 2.0 join the list?Of all the items on this list, only one, the AirPower charging mat, was actually announced. Apple doesnt typically unveil new products until theyre ready to ship, a policy that gives Apple the time and space it needs to perfect them while also maintaining its credibility and users trust.During last years WWDC, Apple promised that iOS 18 would bring a massive Siri update, giving it awareness of on-screen content, work within third-party apps, and fetch personal data from various parts of the systemsuch as emails and messages. There was even an ad campaign, but earlier this month, Apple delayed the upgraded Siri until the coming year, suggesting it might not arrive until iOS 19 in 2026.It gets worse: A recent report even suggested the new Siri is so far behind, that Apple might have to rebuild the project from scratch. Given the sensitivity of user data and how unpredictable AI can be, Apple is evidently struggling to build an assistant that can reliably and securely perform the promised tasks. If Siri 2.0 is back to square one, what guarantees that things will be any different a year from now?The delays are bad enough, but failing to deliver Siri 2.0 will be a much bigger hit on Apples reputation than AirPower, especially when considering Googles and other rivals advances in AI. Siri is already lagging behind its peers, and a failure to deliver on its promises for a smarter and more aware assistant could be Apples biggest failure ever.