The winners of an open international contest to remodel various venues on the Montjuc trade fair site in Barcelona have been revealedThe winning teams featuring Chilean-Croatian architect Smiljan Radi, local firm Forgas Architectes and Bjarke Ingels Group of Denmark have been announced by Spains Commission for the Centenary of the 1929 International Exposition.Launched last year, the two-stage competition sought proposals to transform the historic city centre site which hosted the International Expo of 1929 into a new modern, flexible and adaptable exhibition centre.The phased 255 million project planned to complete in time for the sites centenary in 2029 is divided into three lots.The first lot will see the existing Hall 1 also known as the Palau de les Comunicacions renovated and an emblematic new 20,500m multipurpose hall constructed on the site of the nearby Hall 4 and Palau de Congressos de Barcelona.This lot was won by a team featuring the architects Smiljan Radi, Miquel Marin Nez, Beatriz Borque and Cesar Rueda Bonet. Their winning proposal, 2029 Artefacto will create a luminous and monumental complex integrated into its surrounding urban environment.The project will include a new 2,000m landscaped walkway connecting the two pavilions together.The second lot will meanwhile see a new congress hall constructed on the site of the current Alfons XIII hall conserving its listed elements and delivering a new large-capacity auditorium.This contest was won by Forgas Architectes, Archambac (Arquitectura Sideral) and lvaro Alejandro Fernndez with the proposal Umbracle.The winning concept will create a large open-plan and flexible space that gives prominence to natural light and respects as much as possible the current structure designed by Josep Puig i Cadafalch.It will include a 6,670m courtyard garden, a 3,132m exhibition hall and a large 2,025-capacity auditorium along with several multipurpose meeting rooms. The self-sufficient proposal also features photovoltaic, aerothermal and geothermal systems and stormwater collection.The old Palau del Vestit which is now part of Hall 8 will also be transformed into an innovation hub focussing on smart cities, food, audiovisual and technology.This final lot was won by Bjarke Ingels Group and MIAS Architects. Their LAvantsala de la Fira concept will deliver a functional and flexible Z-shaped, three-storey building surrounded by garden open to the public.The proposal will combine the buildings existing structures designed by Josep Puig i Cadafalch and Josep Maria Jujol with modern interventions featuring flexible and connected workspaces, meeting rooms and a 200-person auditorium.All three lots represent the first phase of the sites regeneration. Each project is planned to complete by 2029 in time for the expos centenerary.A second phase to remodel both the Palacio de las Comunicaciones Hall 1 and the Palacio de la Metalurgia Hall 8 will see an additional architectural competition launched at a later date.

An open international competition featuring a 500,000 prize fund is being held for small-scale concepts to enhance public spaces (Deadline: 7 May)The competition invites architects, artists, and creatives to put forward proposals for new small-scale architectural elements that could enhance public spaces and contribute to the evolving urban identity of the country bordering the Gulf.Organised by Buildner in collaboration with the Dubai Roads and Transport Authority the contest aims to re-imagine human-scale architecture and come up with a range of solutions to promote community, enhance urban life and contribute to Dubais evolving identity.Marina Street, DubaiCredit:Image by Capitaine Chikor Creative Commons Attribution-Share Alike 4.0 International licenseAccording to the brief: Dubai is a city of ambition a global symbol of innovation, culture, and rapid evolution. Yet, as it continues to expand and redefine itself, Dubai now turns its focus inward, seeking meaning not only in iconic structures but in the spaces that shape daily life. It looks to the in-between the bridges, pathways, and gathering spaces to strengthen its urban identity and connect its communities.Participants are challenged to develop a cohesive design concept across seven distinct zones, each with its own unique character, density, and rhythm. The aim is to craft thoughtful, context-driven solutions that strengthen Dubais urban fabric while responding to the specific needs and identities of each zone.Dubai is the most populous city in the UAE and in 2022 became the first city within the Middle East, Africa, and South Asia region to host a world expo. The House of the Future contest comes five years after London-based IJP Architects and engineer AKT II won a competition to design a 230m-long footbridge in Dubai.The latest competition seeks visionary, functional, and context-sensitive proposals which creatively enhance the city while also promoting cultural awareness, sustainability, and public engagement.Proposals should respond to the unique character, density and social dynamics of seven different zones across Dubai spanning residential, suburban, cultural, industrial and high-end uses.Concepts could include pedestrian and cycle bridges and underpasses, street furniture, shading structures, wayfinding and signage, safety structures, lighting, repair stations and pavement designs.The jury has yet to be announced and will include up to nine experts. Submissions will be judged 30 per cent on innovation and creativity, 30 per cent on response to context, 20 per cent on feasibility and cost and 20 per cent on sustainability.The overall winner to be announced 1 July will receive a 250,000 top prize. A second prize of 140,000 and third prize of 50,000 will also be awarded along with six honourable mentions prizes each worth 10,000.How to applyDeadline: 7 MayCompetition funding source: The Dubai Roads and Transport Authority (RTA), under the leadership of the Dubai GovernmentProject funding source: The Dubai Roads and Transport Authority (RTA), under the leadership of the Dubai GovernmentOwner of site(s): Dubai MunicipalityContact details: contact@buildner.comVisit the competition website for more information

Recommended Published March 31, 2025 6:00am EDT close 'CyberGuy': Tech startup, major airline partner to launch electric air taxi service Tech expert Kurt Knutsson discusses Joby Aviation and Virgin Atlantic planning to launch 200-mph U.K. air taxis linking airports and cities. Imagine skipping the gridlock and soaring over the English countryside, arriving at your destination in a fraction of the time. What sounds like a scene from a futuristic movie is about to become a reality in the U.K., thanks to a partnership between Joby Aviation, a California-based company, and Virgin Atlantic. They're teaming up to introduce electric air taxis to the U.K., revolutionizing how people travel between airports and nearby cities. Let's take a closer look at this development that could foreshadow the future of transportation here in the U.S. Electric air taxi (Joby Aviation) (Kurt "CyberGuy" Knutsson)Joby's electric air taxi: A game changer for short flightsJoby Aviation's innovative aircraft are at the heart of this transportation revolution. This electric vertical takeoff and landing aircraft is designed for quick, efficient travel. The air taxi comfortably seats five, including the pilot, making it perfect for small groups or business travelers. It can reach impressive speeds of up to 200 mph, significantly reducing travel times. The aircraft features a range of 100 emissions-free miles on a single charge, which is a huge win for sustainability. Another key feature is its quiet operation, especially during takeoff and landing, making it much less disruptive than traditional helicopters. Electric air taxi (Joby Aviation) (Kurt "CyberGuy" Knutsson)Virgin Atlantic joins the partyVirgin Atlantic's involvement isn't just about adding its name to the project; it's a strategic move to enhance the entire customer experience. The airline will play a vital role in marketing the service to its customers, making it a seamless addition to their travel plans. Virgin Atlantic will also work closely with U.K. regulators to ensure the service meets all necessary safety standards. Furthermore, the airline will assist in developing the infrastructure needed for these air taxis to operate efficiently at major airports. Electric air taxi (Joby Aviation) (Kurt "CyberGuy" Knutsson)What this means for travelers (and eventually, maybe us)If this takes off as planned, it could change the way people travel in the U.K., offering a glimpse of what might be possible stateside. Imagine drastically reducing travel times between airports and city centers, potentially saving hours on your journey. Booking a ride will be easy, likely through Virgin Atlantic's app and website, integrating air taxi travel into existing travel arrangements. While the initial pricing is expected to be comparable to premium ground ridesharing options, the time saved could be well worth the cost. Electric air taxi (Joby Aviation) (Kurt "CyberGuy" Knutsson)The path to UK skiesWhile the vision is clear, there are still a few steps to take before these air taxis become a common sight. Joby needs to obtain validation from the UK Civil Aviation Authority, ensuring the aircraft meets the highest safety standards. A network of convenient landing locations needs to be established in major cities to make the service truly accessible. The exact launch date for the U.K. service is still under wraps, but the anticipation is definitely building. Electric air taxi (Joby Aviation) (Kurt "CyberGuy" Knutsson)Kurt's key takeawaysThe partnership between Joby Aviation and Virgin Atlantic is a bold step towards a future where air travel is more accessible, sustainable and efficient. As this innovative service takes shape in the U.K., it sparks the imagination and raises the question: when will we see air taxis transforming the way we travel in the U.S.? It's an exciting prospect and one that could reshape our cities and redefine the meaning of a quick commute.Beyond the convenience, does the idea of flying in an air taxi make you excited, nervous or a little bit of both? Let us know by writing us atCyberguy.com/Contact.For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading toCyberguy.com/Newsletter.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com.All rights reserved. Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurts free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

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Traditional methods of measuring creative advertising effectiveness have severe limitations today. ... More Global tech platform DAIVID uses artificial intelligence complemented by a human touch to offer creative ad testing in today's crowded advertising environmentGetty ImagesThe evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According to e-marketer, as of 2024, digital advertising expenditures accounted for more than 75% of global advertising revenue, with streaming and digital video (e.g., podcasts, display video) accounting for a substantial portion of the increase. With such rapid evolution, changes in how advertising creative is tested are needed.Environmental Changes Drive The Need For New Creative Advertising Testing MethodsWith more communication avenues available and many ads being developed to be more personalized than in the past, most advertisers are producing far more ads than they used to. Generative AI has accelerated this trend, allowing for the mass personalization of digital ads. In the meantime, many markets are more competitive than others making efficient allocation of the advertising budget a key for many businesses. Moreover, with single brands running many different ads, it becomes difficult to monitor whether an individual ad is effective. Yet, passing on creative testing is not a good option given the significant investments made in advertising.One company that is responsive to industry trends that affect creative testing is DAIVID, which has launched a human-informed AI-powered platform designed to measure creative effectiveness. The platform operates by predicting the attention levels and emotions that an ad will generate along with their likely impact on outcome measures including brand and sales metrics. As it is not dependent on panels, the innovative system is trained using tens of millions of human responses to ads and can allow advertisers to know within minutes the emotional impact of an ad along DAIVIDs insight on predicted business outcomes, offering advertisers to test the effectiveness of their campaigns at scale even in contexts where there are large numbers of individual ads.DAIVIDs Use Of Artifical Intelligence With A Human TouchPeter Daboll, Head of U.S., DaividDaividTo gain insight into the use of artificial intelligence in measuring creative effectiveness, I spoke to Peter Daboll, DAIVIDs Head of US and former CEO of Ace Metrix. Regarding why creative ad testing is so important in 2025, Daboll observes that it has always been important, but emphasizes that it has become more challenging to do at scale in a timely and cost-efficient way. First off, Bud Light has warned the industry that everything in our marketing plan needs to be tested, he says, Social media blowback can amplify negatives that the brand team never thought about and can cause lasting brand damage. Second, is the explosion in the volume of ad creative. Whether generative AI, or just increasing personalization, expanding media outlets the number of ads being produced is skyrocketing.Daboll notes that Adobe recently predicted that the number of ads will increase 5 times in the next 2 years alone. He states, Whats new is that we can now leverage AI correctly to handle testing these high volumes when there was no way to do it before. Now it is possible to test everything. These facts point to the importance of creative testing and the promise of new, scalable ways of testing leveraging AI to handle the volume.Essentially, whereas 10 to 15 years ago an ad had to be shown to a sample of people to get their reactions. Daboll observes that such an approach does not work today: saying, That worked when you had one or 2 TV spots a year, but not when you have 1000 creative assets today. Creative testing, like DAIVID, has evolved to the point where we can test thousands of ads per day leveraging disruptive AI tech, while maintaining the human connection.The Importance of Emotions In Creative Advertising Creative TestingDaboll views the industry as being at an inflection point where it will soon be mandatory to test creative assets ahead of time and that the old system will be viewed as a relic. He says, We'll look back at the inefficiency of testing one ad with a few people and waiting weeks for results and laugh.Daivid's system uses human informed AI to measure attention, emotions, recall, and intentions.DaividDAIVIDs model for creative testing is based on many practitioner and academic studies that show that creative effectiveness is a function of four creative pillars, Attention, Emotion, Memory, and Intentions. The basic idea is that a successful ad attracts attention in a way that creates an emotional reaction from the viewer that, in turn, evokes information stored in memory and leads to intention. The system compares these metrics to all other ads to make normative comparisons. Different research technologies including facial coding, eye tracking and survey responses are used to build the database used to train the database.Regarding the specifics of the system and how it produces effective output measures for measuring creative effectiveness, Daboll says:Attention is critical or viewers wont remember the ad (we measure at first 3 seconds, mid 3 seconds, and final 3 seconds and can look at decay over time). Emotions are DAIVID's strong suit-- measuring 39 distinct human emotions, positive and negative. Memory is measured by traditional brand recall metrics in the human sample and markers are compared to the test ads. Intentions are purchase intent, search, and sharing intention as a result of seeing the ad. All of these 4 creative metric pillars are essential to create a successful ad.Daivid's system measures 39 different emotions.DaividIn terms of the advantages of his own companys measurement system over other AI-based systems, Daboll emphasizes that DAIVID adds a valuable human touch in addition to drawing on AIs advantages. A few AI-based companies measure what I call "suitability of the creativefocusing on the aspect ratio of the ad, whether it will fit into the unit, degree of blurriness, color or length of logo shown, etc., he says, These are deterministic characteristics of the ad that AI can identify--useful but not sufficient. But they don't measure human reaction. DAIVID's use of AI compares ads to a massive human training dataset. This training dataset-- thousands of ads with thousands of people, becomes our "true north" on how and why people respond.Daboll continues, We then leverage the AI to pattern match and find ads that have the same characteristic markers. These markers include things like storyline, script, visuals, colors, audio, imagery, characters, etc. at the frame by frame and aggregate level. By using the 4 creative effectiveness pillars described above DAIVID can assess WHY and how an ad works on human behavior; and establishes guideposts for brands to hit with future ads. So, our deliverables are prescriptive as well as descriptive informing brands on how to make new ads better. Further, most other systems measure just 1 of the pillars I mentioned. All 4 are required to get the full impact of the creative on behavior.Lessons from Artificial Intelligence Ad Creative TestingIn terms of what he has learned from running DAIVIDs creative measurement system, Daboll offers the following insights:He is fascinated by how human reaction in terms of emotional response can vary second-by-second in response to a new image or sound.Many AI-generated ads lack the warmth emotion in comparison to those produced in standard fashion by humans.DAVIIDs tools are useful in evaluating whether humor works in an ad. Measuring humors effectiveness is tricky as it can vary based on humor or external events, so quantifying risk is what is important.He believes creative testing is all about measuring successful advertising outcomes and what creative causes those outcomes. Specifically, it is important to focus on how creative markers improve a brand's key performance indicators-- brand perception, consumer favorability, and increased sales, and how successful outcomes can be repeated in future campaigns.As with many aspects of AI, it is important to figure out how to use its positive features while avoiding pitfalls or ethical issues associated with technology. DAIVIDs systems do an excellent job of this by taking advantage of AIs high level of effectiveness in recognizing patterns while putting an informed human touch on it. Advertising creative testing is better for it.

We've all been there. You try to log into your bank account with your username and password only to be met with a generic "incorrect password" error. You double-check your password manager, try a few variations, but after too many failed attempts, the system locks you out. Now you're funneled into a tedious re-authentication process involving security questions you barely remember and a password reset form that smugly informs you, "New password can't be the same as the old one." You proceed to throw your device in frustration.What is a Passkey?A passkey is a secure, easy-to-use replacement for passwords. It uses your device's built-in security (like Face ID, fingerprint, or a PIN) to log you into a website or service, without requiring you to remember or type anything.The passkey is then stored on a secure element of your phone or computer, which means the website or service you're accessing won't need to store any passwords on their servers reducing the risk of breaches or hacks.In practical terms, you could say passkeys merge the concept of a password and 2FA (two-factor authentication) into one smooth action, but way more secure and way less annoying.As an optional and recommended step, you can store your passkeys inside a secure password manager such as Proton Pass, 1Password, Dashlane, or Bitwarden. This allows you to sync and access your passkeys across multiple devices.Creating a PasskeyCreating a passkey is easy, and the process is similar across most platforms. To illustrate, here's how we set up a passkey for Amazon.com and used a password manager to store it...First, I log into my Amazon account and navigate to the Login & Security section to access the passkey option.Next, I click on "Add a passkey," which creates a passkey specifically for Amazon. As shown in the screenshot, I had previously created a passkey that's stored in my iCloud Keychain. You can create multiple passkeys for the same website and store them in different places.Because I use Proton Pass and I have their browser extension installed, adding a passkey automatically opens Proton Pass to generate and store it. If I didn't have Proton Pass installed, my web browser (Chrome, Firefox, etc.) would have stored the passkey instead.Proton Pass will now save this specific passkey for Amazon, synced to my username. Since this is for Amazon, it also works for Amazon Web Services (AWS) accounts.Why are Passkeys Needed?According to NordPass's research, the most popular password remains "123456" as of 2023 and 2024. The second most popular? "123456789." Other common passwords are usually strings of sequential numbers or variations on "qwerty." After six years of the same study, NordPass concludes that most people's password habits haven't meaningfully changed.FeaturePassword + 2FAPasskeyStepsMultipleSingleUser needs to...Type & waitJust confirmSecurityGoodBetter (phishing-resistant)ConvenienceMediumHighPasskeys are more secure because they eliminate password-based vulnerabilities, replacing passwords with cryptographic keys that protect users from phishing attacks, credential theft, and data breaches. Passkeys are protected by a single biometric factor, like your fingerprint or face, and no passwords are sent over the internet or stored on external servers.Where Can I Use Passkeys?While not every service has implemented passkey authentication, most popular sites have. Some of the major ones that support it include Amazon, Google, Apple, Github, Adobe, Uber, Microsoft, Nintendo, PlayStation Network, eBay, and Dropbox, as well as many social networks.Financial institutions (banks) lag behind big tech giants in adopting passkeys, however companies like PayPal, Revolut and Robinhood already support it. Dashlane offers a helpful, community-driven directory of websites that have implemented passkeys login functionality.You can already create passkeys using Google, Microsoft, or Apple devices. Many password managers such as Proton Pass, Dashlane, 1Password, Bitwarden, and LastPass also support passkey creation. As mentioned earlier, using a password manager allows passkeys to sync across devices.It's also important to remember that passkeys are unique to each website. The passkey you use to sign into your Google account is not the same as the one used for Amazon. That said, a helpful pro tip is to create a passkey for your Google account and then use Google's authentication to sign in to other services (if the option exists). That way you can just use your one Google passkey while being able to access multiple websites.How Passkeys Work (Technical Explanation)Passkeys (technically known as Web Authentication or WebAuthn) are a technology that allows credentials to be authenticated without being stored on servers. They are part of the FIDO2 project, which aims to permanently replace passwords as a method of authentication.The core concept relies on public key infrastructure (PKI). Instead of storing a username and password, passkeys are generated on an authenticator controlled by the user.This authenticator could be your smartphone (Face ID, fingerprint), your operating system (e.g., Windows Hello), your browser, or a physical security key such as a YubiKey or Google's Titan Key.Creating a passkey is a 3-step process:The user clicks a button on a client (like Google) to create a passkey. This sends a request to the server, which responds with a randomly generated challenge string.The client calls the WebAuthn API along with the server's challenge to create a private/public key pair. This key pair is generated and stored securely on the device in a secure element such as a Trusted Platform Module (TPM) chip or Apple's iCloud Keychain. Depending on the client, the user is prompted for a PIN or biometric authentication (e.g., Face ID, Windows Hello, or fingerprint).The client sends the public key, credential ID, and the signed challenge (using the private key) back to the server. For future logins, the user authenticates via their device, which signs a new challenge and sends it to the server. The server validates this by matching the credential ID and public key to the signed challenge. If it checks out, the user is successfully logged in.Frequently Asked QuestionsWhat happens if I lose my device?Passkeys require biometric authentication on your phone. Even if your phone is stolen, the passkeys can't be accessed without your biometric data.Can I share a passkey with someone else?The purpose of passkeys is to provide personal, identity-bound authentication not shared credentials. But technically, yes, there are ways to share passkeys.For example, Apple allows passkeys to be shared via AirDrop under certain conditions. You can also share passkeys by logging into the same password manager.Can passkeys prevent phishing attempts?Absolutely. Phishing typically aims to steal usernames, passwords, or sensitive data. Passkeys don't transmit credentials, making them useless to an attacker even if intercepted.What if someone hacks the server or database?At most, an attacker might gain access to the public keys stored in the database. Since these can't be used to reverse-engineer your private key, your account remains secure. If needed, you can simply revoke the old passkey and generate a new one.What about just using a password manager?While password managers are a good step up from remembering passwords, they still rely on storing credentials on a server. Even open-source options like KeePass require a database of passwords. In contrast, passkeys provide a more secure and simplified solution by removing the need to manage or store multiple credentials.Are there any scenarios where passkeys aren't needed?Yes. While passkeys offer a more secure and user-friendly alternative to traditional passwords, they aren't necessary or even ideal in every scenario. Here are a few examples:Low-security accounts If an account doesn't store sensitive info (e.g., a throwaway forum account or a local news site), a strong password may still be "good enough."Shared accounts Passkeys are tied to you and your device. So for accounts shared among multiple people (like a shared Netflix account or business login), traditional passwords still work more flexibly for now.Enterprise or legacy systems Older corporate systems, VPNs, or internal tools may not support passkeys at all some industries move slowly when it comes to adopting new authentication tech.Non-person entities (NPEs) Developers using automated systems or scripts, they may need to authenticate to a server to perform tasks like scanning or data processing. In such cases, passkeys aren't practical. This could also extend to software needing to use authentication for secure API calls.Additionally, there are environments where passkey adoption just doesn't fit yet. If you're on a device that lacks cloud backup or passkey syncing, such as an older smartphone or a public computer, it can be difficult or impossible to use passkeys effectively.So while passkeys are the future of authentication, there are still valid reasons to stick with passwords in certain contexts for now.

A newly discovered trick allows Windows 11 users to bypass Microsofts online account requirement during setup, raising questions around user control and privacy. The workaround, shared by X user @witherornot1337, lets users set up Windows 11 with a local account instead of being forced to log in with a Microsoft account.This follows previous similar methods, highlighting an ongoing cat-and-mouse game between Microsoft and privacy-conscious users. Microsoft has been increasingly pushing online accounts as a mandatory requirement for Windows 11, particularly in Home and Pro editions. This change has frustrated many users who prefer local accounts for greater privacy and independence from Microsofts ecosystem.Recommended VideosImproved bypass for Windows 11 OOBE:1. Shift-F102. start ms-cxh:localonlyOnly required on Home and Pro editions. pic.twitter.com/ZUa89ZPBI3 Wither OrNot (@witherornot1337) March 29, 2025 The trick involves pressing Shift + F10 during the setup process to open a command prompt and entering the command start ms-cxh:localonly. This bypasses Microsofts requirement and enables the creation of a local account. The method specifically applies to the Home and Pro editions of Windows 11, which no longer provide the I dont have internet option during setup. However, the ability to create a local account remains officially available in the Education, Enterprise, IoT, and LTSC versions.This is not the first time users have found ways to circumvent Microsofts account enforcement. Past methods included disabling the internet during installation, entering dummy email addresses, or using specific command-line tools. However, Microsoft has regularly patched these loopholes, making it harder to bypass the requirement in newer builds. Despite these efforts, tech-savvy users continue to find new workarounds, signaling strong resistance to Microsofts policies.While the bypass provides relief for users who prefer local accounts, there are potential risks. Microsoft could restrict certain features or updates for devices not linked to an online account. Additionally, security concerns arise when users are unable to receive cloud-based protections tied to Microsoft accounts, such as device recovery options and remote management tools.For now, those who wish to use Windows 11 without a Microsoft account can leverage this latest trick, but theres no guarantee it will remain viable for long. Microsoft has yet to comment on the discovery, but given its history of closing such loopholes, a patch could be on the way soon. Until then, users who value local accounts over cloud integration have yet another tool to push back against Microsofts increasingly restrictive setup process.Editors Recommendations

The Chinese technology giants net profit fell in 2024 as higher expenses weighed, but solid revenue growth signals that the company is making a comeback after years of heavy U.S. sanctions that have affected its businesses.

Frances competition regulator fined Apple over concerns the company abused its dominant position in mobile apps through its iPhone and iPads operating system.