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WWW.ARCHITECTURALDIGEST.COMWillem Dafoes Houses: From the Rubber House to an Italian Alpaca FarmWillem Dafoes houses are as diverse as his acting portfolio. Known for his roles in Platoon, Spider-Man, The Lighthouse, and Poor Things, the prolific actor is a theatrical chameleon who thrives within every genre. And since his career took off in the 1980s, Dafoe has made over 150 films. Hes worked with legendary directors Wes Anderson, Martin Scorsese, and Yorgos Lanthimos (to name a few). As a result, the highly accredited actor has been nominated for four Academy Awards, four Golden Globes, four Critics Choice Awards, and one BAFTA. Dafoe spent much of his career living in Manhattan but recently opted for a slower-paced life in Italy. Read on as we share a glimpse into the past and present properties of the legendary actor.The Rubber HouseNot a lot is known about where the actor lived up until the late 80s when he bought property in upstate New York. It was in 1988 that Defoe, like many New Yorkers looking for an escape from the city, sought refuge in the Hudson Valley. His first purchase was an industrialist property known as the Rubber House in Accord, New York. Built in 1981 by Tom Pritchard for famed choreographer Eugene Loring, the home was a true architectural marvel. It was built among five massive boulder formations with an exterior completely covered in a dark gray neoprene, hence the name. The neoprene provided superior interior sound quality for musicians. With such a sleek exterior, it only makes sense for the interiors of the Rubber House to be just as minimal and refined. The postmodern design featured wall-to-wall glass windows and a freestanding geometric fireplace, plus Lorings original dance studio that came complete with mirrored walls and a ballet barre. Dafoe eventually sold the home in 2008 due to the fact that it wasnt really what he had dreamt about in a country home. I was looking for a house upstate, something rustic, like an old farmhouse, Dafoe told Interview magazine that year. This was the first place my real estate agent took me to see, and I was annoyed because the Rubber House was clearly not what I had said I was looking for. But as I continued to search, I kept returning to have another look. Visit by visit, I was seduced, and I finally bought it. What caught the actors eye was the way the home worked with nature instead of against it. The inside looks out, and the outside looks in, he said in the same interview. My best memory of the place is lying in bed, watching a storm roll in from over the horizon. For those looking to experience the Rubber House for themselves, the iconic property is currently available on Airbnb for $877 per night.Lower East Side co-opIn 2005, the actor and his son, Jack, purchased a co-op on the Lower East Side of Manhattan, located in an Art Deco, prewar building. It featured two-bedrooms, original hardwood floors, high ceilings, and an abundance of closet space (for a New York City apartment, that is). The pair owned the property until 2016, when it sold for well over asking price at $860,000.Perry Street apartmentAt the same time Dafoe was purchasing the co-op for his son, he was snagging a place across town for himself. In 2005, the Nosferatu actor bought a two-bedroom co-op in the West Village of Manhattan for $1.6 million. That same year, Dafoe married Italian actress and director Giada Colagrande. The couples historic apartment came complete with exposed brick walls, a wood-burning fireplace, built-in bookshelves, and an eat-in kitchen. Dafoe lived there until 2014, when it sold for $2.9 million.Jane Street apartmentView of 68 Jane Street, New York, New York, circa 1980 (Photo by Edmund Vincent Gillon/Museum of the City of New York/Getty Images)Photo: Museum of the City of New York/Getty Images0 Comments 0 Shares 7 Views
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WWW.NINTENDOLIFE.COMBest Of 2024: Akira Toriyama, The Dragon Ball, Dragon Quest, And Chrono Trigger Artist That Inspired The World"Tackle life with as much energy as Goku! I'll try to do the same!".Over the holiday season, we're republishing some of the best articles from Nintendo Life writers and contributors as part of our Best of 2024 series. Enjoy!It's impossible to overstate the impact of Akira Toriyama, the legendary manga artist and character designer who has been working in the manga industry since 1978. His death at 68 years old has thousands around the world mourning his loss.Read the full article on nintendolife.com0 Comments 0 Shares 5 Views
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TECHCRUNCH.COM$132K $149K, heres what seed-stage founders pay early employees, based on dataOnce a startup has raised its seed round, the perennial question becomes how much should the founders pay themselves and their first few employees?Kruze Consulting, a CPA firm that specializes in venture-backed startups, recently analyzed average salary ranges for over 450 seed-stage startups and shared that data with TechCrunch.The following averages are based on actual payroll records, not survey responses, Kruze says.Perhaps unsurprisingly, technical engineering/product positions tend to be paid more than the CEO. One surprise is that a person with a title of COO/operations also tends to be paid even higher, on average. Thats eyebrow-raising because an operations/COO title could signal to your seed VCs a third co-founder without a well-defined role there are not a lot of operations to run in a tiny company. Even having that role can be a red flag on spending/budget to early-stage VCs.Nevertheless, here are the average salaries of founder executives, according to Kruze:CEO: $132,000CTO: $134,000COO/Operations: $135,000Product/CPO: $149,000Those are not particularly high salaries, especially in the land of startups, the Bay Area. For instance, Kruze also found that very senior engineers enter seed startups with salaries ranging from $180,000 to $235,000 in the Bay Area and $160,000 to $210,000 in other areas. An entry-level engineer, on the other hand, even in San Francisco, cant command as much: $75,000 to $105,000 on average.It should be noted that founders tend to give themselves healthy raises with each round they raise. The average pay in the founder executive category after the Series A is $183,000, and by Series B, it reaches $218,000.In titles less likely to be a founder, here are employee starting salaries for initial hires, according to Kruze:Engineering, midlevel: $100,000 to $145,000 Bay Area; $90,000 to $130,000 other tech hubsSales, midlevel: $80,000 to $110,000 Bay Area; $70,000 to $100,000 otherProduct titles: $130,000 to $185,000 Bay Area; $110,000 to $175,000 otherMarketing, midlevel: $100,000 to $175,000 Bay Area; $80,000 to $145,000 otherEmployees also tend to get equity thats one of the allures of joining a startup. Data from Carta covering over 8,000 initial grants shows how much the first five hires can expect, which tends to be vested over four years.First hire: 0.5% to 4% equity (median 1.49%)Second: 0.3% to 2% equity (median 0.85%)Third: 0.21% to 1.2% equity (median 0.50%)Fourth: 0.18% to 1% equity (median 0.44%)Fifth: 0.13% to 0.8% equity (median 0.34%)This story originally published December 2, 2024.0 Comments 0 Shares 5 Views
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TECHCRUNCH.COMGV, the VC team backed by Google, has a broad remit, but it cant do one thingDavid Krane is in an enviable position. As the CEO of GV, the venture firm that is funded entirely by Google to the tune of $1 billion a year, his team of roughly 100 gets to make a lot of bets with just a couple of notable restrictions.During a TechCrunch StrictlyVC event in San Francisco earlier this month, Krane said GV has invested in a stunning 800 companies across the last five years and invested more than $10 billion across its 15-year history.None has received as much in one shot as Uber, whose $258 million Series C round was funded solely by GV way back in 2013. Still, GV still goes big at times, for example, plugging $140 million into the data infrastructure startup Cribl back in August as part of a $319 million Series E round.In fact, because GV invests purely for financial returns, Krane says, there are few limitations on how it can operate. To date, that has meant that GV has mostly invested in the U.S., with roughly half a billion invested in its second-biggest market, Europe. That has meant splitting half its time focused on life sciences, health care, and biotech, and the other half on an all-encompassing digital category. That degree of autonomy has also meant not having to navigate around a red line that separates what GV can fund from what Alphabets growth stage outfit, CapitalG, can fund.Asked if the two groups ever throw elbows to get into a deal or a bigger share of a company both teams are investors in Stripe, Cribl, and some other outfits Krane poured cold water on the suggestion, saying that because were funded by the same source, the secret there is to communicate well.Indeed, one of the only apparent no-nos beyond partnering with an outfit like OpenAI that competes directly with Google is actively enticing talent inside of Google to start a company so that GV can be the first to fund it.We asked while talking about members of Googles AI-driven note-taking tool NotebookLM, who recently left to start their own company a story that TechCrunch broke on the day of our sit-down with Krane. When we wondered aloud whether GV might fund them, Krane said: We know some of the people on the NotebookLM team, for sure, and we did know about this team that was spinning out. Occasionally, there are teams that will leave Google, that will pursue a startup, and GV will see it, and GV will get involved, he added. We havent set up a giant sucking vacuum to encourage people to leave Alphabet and pursue startups, but it does happen. Theres a massively impressive diaspora of people that have spent time in parts of Alphabet that are now doing startups, and many of them are in our networks and we funded some of them.Asked how Google feels about GV writing a big check to people on their way out the door it keeps them close to the mothership, after all, but can also encourage them to try their luck Krane continued: Yeah, I think thats exactly right. The goal is to stay at Google if youre at Google and build transformational products. But some people dont stay forever, he said. Thats a fact of life. Some people leave. Some people pursue startups, and then we may show up in that conversation.To learn more, you can listen to that full conversation or watch it below.0 Comments 0 Shares 6 Views
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WWW.FORBES.COMHeres The Exact Time Squid Game Season 2 Lands On NetflixSquid Game Season 2Credit: NetflixTo call the first season of Squid Game a hit would be a great understatement. The disturbing dystopian drama was an international sensation. It remains the biggest success story on Netflix of all time, blowing even its closest competitors out of the proverbial water.Squid Games single season has over 1.6 billion hours of watch-time which, if you strung it all out, would be the equivalent of over 188,000 years. The next closest season of Netflix goes to Stranger Things Season 4, with over 1.3 billion hours, and then Wednesday with just over 1.2 billion. Dahmer comes in at fourth place with 856 million, just half of Squid Games total.Its been over three years since the show first came to Netflix and shocked audiences with its gruesome Most Dangerous Game style competitions. Season 2 is about to drop, and fans are filled with both excitement and trepidation. Will the second season live up to the first, or will the novelty have worn off? Will the new season fix some of the first seasons problems and tie up some loose ends? Or will it follow the path of so many second seasons and quickly wear out its welcome?Ill be honest, I wasnt convinced that this show even should have had a second season by the time the first ended. It felt like the story had been told and Seong Gi-huns story was nicely wrapped up. He should have gone to see his daughter at the end rather than dye his hair pink and go back for revenge. Still, Im excited to go back to the diabolical Squid Games and see what happens, even if the ending left me a little coldespecially its big twist.The new season lands on Netflix on Thursday, December 26th at 12am PT / 3am ET. You can binge it overnight, basically, if thats your cup of tea. I might stay up late to watch the first episode, but I might just dive in tomorrow also. A part of me thinks I should have rewatched the first season, but it might feel fresher to go into Season 2 with a foggier memory. Of course, many of the most brutal moments of the first season have stuck with me, for better or worse.MORE FOR YOUHeres the Season 2 trailer:Are you looking forward to Season 2? Let me know on Twitter, Instagram, Bluesky or Facebook. Also be sure to subscribe to my YouTube channel and follow me here on this blog. Sign up for my newsletter for more reviews and commentary on entertainment and culture.0 Comments 0 Shares 6 Views
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WWW.FORBES.COMNew Study Explains How Gold Reaches Earths SurfaceCrystallized gold in matrix.gettyA research team including a University of Michigan scientist has discovered a new mechanism that helps researchers understand how gold deposits are formed.Gold is a surprisingly common metal, but most is locked away deep within Earth's mantle. On the surface, it is concentrated in volcanic or magmatic rocks. But how that gold is brought to the surface has been a subject of debate. Now, a research team has used numerical modeling to reveal the specific conditions that lead to the enrichment of gold-bearing magmas.A specific kind of sulfur existing under a very specific set of pressures and temperatures as found at a depth of 50 to 80 kilometers (or 30 to 50 miles) beneath active volcanoes causes gold to be transferred from the mantle into magmas that eventually move to the Earth's surface.Scientists have previously known that gold complexes with various sulfur ions, but this study, which includes researchers from China, Switzerland, Australia and France, is the first to present a robust thermodynamic model for the existence and importance of the gold-trisulfur complex.Pure gold is inert in Earth's mantle and tends to stay there. But when a fluid containing the trisulfur ion is added, gold strongly prefers to bond with trisulfur to form a gold-trisulfur complex. This complex is highly mobile in the molten sections of the mantlethe part that geologists call magma.The researchers developed the new thermodynamic model based on lab experiments in which the researchers control pressure and temperature of the experiment to create artificial magma. This thermodynamic model can then be applied to real-world conditions.MORE FOR YOUOf great interest are subduction zones. Subduction zones are regions where a tectonic plate is diving under another plate. In these seams where the plates meet each other, magma from Earth's mantle has the opportunity to rise to the surface. The subducting plate, melting as it sinks deeper into the mantle, also provides the sulfur-rich fluids needed to form the gold-bearing magmas."On all of the continents around the Pacific Ocean, from New Zealand to Indonesia, the Philippines, Japan, Russia, Alaska, the western United States and Canada, all the way down to Chile, we have lots of active volcanoes. All of those active volcanoes form over or in a subduction zone environment. The same types of processes that result in volcanic eruptions are processes that form gold deposits," explains Adam Simon, U-M professor of Earth and environmental sciences and co-author of the study."These results provide a really robust understanding of what causes certain subduction zones to produce very gold-rich ore deposits. Combining the results of this study with existing studies ultimately improves our understanding of how gold deposits form and can have a positive impact on exploration," concludes Simon.The study, "Mantle oxidation by sulfur drives the formation of giant gold deposits in subduction zones," was published in the Proceedings of the National Academy of Sciences and can be found here.Additional material and interviews provided by the University of Michigan.0 Comments 0 Shares 6 Views
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Instagram invites creators to alter videos with new AI editing toolsAI Puppets: A recently introduced AI "research model" is nearly ready for production, Instagram CEO Adam Mosseri announced. The possibilities seem endless just like the likelihood that the photo-sharing service may soon become a bot-fueled affair, we presume. Mosseri recently teased new editing features that will soon be available for Instagram videos. Users will be able to leverage Movie Gen, Meta's AI-powered video generation model, to make substantial edits to the videos they upload to the platform.Movie Gen is Meta's early AI research model, Mosseri said, but it will likely be available to Instagram users next year. The model can change nearly any aspect of a video using a simple text prompt. The brief teaser posted by Instagram's CEO shows Movie Gen's ability to alter the subject's outfit or background environment, add new objects to the scene, and more.For example, a teaser shows Movie Gen transforming Mosseri into a puppet and adding a gold chain around his neck, all while keeping the rest of his outfit unchanged. These effects appear seamless and visually coherent, with no noticeable artifacts or distortions in the (very) short video clip.Visualizza questo post su InstagramUn post condiviso da Adam Mosseri (@mosseri)When Movie Gen was introduced last October, Meta highlighted its ability to generate realistic video and audio content based on users' text prompts. While the model won't be released for external development, it will become a core tool for social network "creators." // Related StoriesAI models trained for video generation are usually introduced with a very specific selection of successful creations, while the nightmarish failed results are properly hidden in the backstage. OpenAI introduced Sora to much fanfare, but the very first productions of the AI service didn't exactly take the world by storm. Community feedback was overwhelmingly negative in most early cases, but we've heard it's gotten significantly better in a matter of months.Instagram isn't the photo sharing network it once was, as the platform has been invaded by bots and fake accounts over the past couple of years. Meta doesn't seem concerned with the growing, blatantly clear bot issue, though. The company has other priorities now, like cloning users' personalities into AI-powered chatbots that can improve "engagement" with uninterested strangers.0 Comments 0 Shares 6 Views
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WWW.DIGITALTRENDS.COMA Complete Unknown review: a crowd-pleasing, safe music biopicA Complete Unknown Score DetailsDirector James Mangold's A Complete Unknown is an engaging, if superficial, Bob Dylan biopic.ProsFour impressive lead performancesA strong, immersive sense of time and placeSeveral well-staged musical performance scenesConsA surface-level screenplayAn anticlimactic conclusionA thinly drawn central romanceFew artists have ever maintained the same levels of fame and impenetrability as Bob Dylan. The genre-redefining American icon is known almost as much for his enigmatic, purposefully aloof persona as he is for his dense, enduring lyricism. It would seem then a foolhardy endeavor to try to find your way into his closely guarded psyche. The closest one could hope to get would be in a more abstract work like Todd Haynes Im Not There, which tries to create a complete portrait of Dylan in all of his enigmatic elusiveness by having six different actors all play him at various points.If it tried to dive any further into its subjects mind than Im Not There, a straightforward, fact-based biopic like director James Mangolds A Complete Unknownwould seem doomed from the start. It comes as both an unexpected and welcome surprise then that A Complete Unknownisnt all that concerned with who Bob Dylan is or why he wrote the songs that electrified an entire generation of counterculturalist listeners in the 1960s. The films interest in such matters is, in fact, succinctly summed up in one memorable scene when a young Joan Baez (Monica Barbaro) responds to one of her fellow folk singers stories about learning how to play the guitar from other members of a traveling circus by incredulously asking, You were in a carnival?Recommended VideosDylan (Dune: Part Twostar Timothe Chalamet) replies to her question with an unanswering, blank stare. Its a fitting response for both an artist so deliberately withholding and a film as uninterested in investigating how Bob Dylan sees himself as a complete unknown. The movie is wisely and, perhaps, inevitably more interested in how everyone else saw him when he emerged in the early 60s, how they each hoped to use and control him, as well as how terrifying, exciting, and humbling it is to come face to face with someone whose talent is undeniable.Searchlight PicturesBased on Elijah Walds book Dylan Goes Electric! Newport, Seeger, Dylan, and the Night That Split the Sixties, A Complete Unknown follows Chalamets Bob Dylan as he arrives in New York City in 1961, quickly climbs his way up the hierarchy of the American folk scene, and becomes so popular that he begins to bristle against the immovability created by his own fame. The film spans just the first four years of Dylans career. Its screenplay, co-written by Mangold and frequent Martin Scorsese collaborator Jay Cocks, divides this period into two halves, both of which climax with performances at the Newport Folk Festival. The first, an acoustic rendition of The Times They Are a-Changin, works as a rousing crowning of Dylan as the new king of folk. The second, Dylans infamously rowdy live electric debut in 1965, is well-staged by Mangold, but struggles to match the gravitas of its predecessor, partly because A Complete Unknown slightly oversells the trend-bucking nature of its subjects sonic swerve.RelatedThese scenes, as well as all the performances in A Complete Unknown, only work in any capacity because of Chalamets star turn as Dylan. The young actor does his best to replicate his inspirations distinct, nasally yet gravelly voice, and he largely succeeds. At times, his grasp on Dylans voice and mannerisms borders on questionable imitation, but Chalamet, for the most part, resists the urge to do too much. Over the past several years, the actor has grown increasingly comfortable in front of the camera, and A Complete Unknown, while being neither his best film, nor his best acting showcase, marks the culmination of his up-and-coming movie star journey. Here, he seems well aware of the power his mere presence holds, and he knows that he has to do very little other than stand and look a certain way to keep your eyes glued to him at all times.A COMPLETE UNKNOWN | "One of a Kind" Official Clip | Searchlight PicturesMangold surrounds Chalamet with supporting performances that miraculously match the simple power of his lead actor. Edward Norton, in particular, makes a mark with his gentle, yearning turn as longtime activist and folk musician Pete Seeger, who meets Chalamets Dylan when the latter decides in A Complete Unknowns spell-binding, surprisingly tender opening scene to visit his hospitalized idol, Woody Guthrie (Scoot McNairy, giving a transformative, wordless physical performance). Sitting on the other side of Guthries bed, Pete takes an immediate liking to Bob, inviting him to stay with his family and helping him ingratiate himself within the bustling Greenwich Village folk community. Elsewhere, Barbaro gives a strong, scene-stealing turn as Joan Baez, an already successful and established folk musician whose attraction to Chalamets Bob mystifies her but not enough to stop her from taking advantage of his songwriting talent or letting him simply walk over her.Searchlight PicturesNorton and Barbaros lived-in performances aid A Complete Unknown in its efforts to recreate the New York City of the early 60s. Whether it be wide shots of Chalamet walking past the Chelsea Hotel or even a small detour into the recreated Gaslight Caf, the film does its best to immerse viewers in a specific American subculture during a period when it was at its buzziest. Credit must be given to production designer Franois Audouy and cinematographer Phedon Papamichael, the latter of whom covers A Complete Unknown in a colorful warmth that just makes its setting all the more alluring and inviting. While the film does stretch itself to find a role in its story for Johnny Cash (a charming, convincing Boyd Holbrook), it doesnt pack in too many distracting references and historical cameos, either. It remains focused on charting Dylans rise and the tensions that gradually form between him and those around him along the way, though, some of its interpersonal conflicts work better than others.A COMPLETE UNKNOWN | "Left Town Already" Official Clip | Searchlight PicturesBaezs on-again, off-again affair with Bob suffers from the films bifurcated structure. Although Elle Fannings performance as Sylvie Russo, the girlfriend who helps steer Chalamets Dylan toward more politically minded subject matter, is endearing and affecting, too, their relationship is never given A Complete Unknowns full attention. Her heartbreak over Bobs blas attitude toward their romance isnt, therefore, as impactful as it might have been were the film more invested in trying to explore its protagonists interior life. The closest it comes to doing so is in a late-night visit Bob pays to Sylvie in A Complete Unknowns second half after a violent encounter with a possessive fan. Seeking comfort, Bob ignores the other man sleeping in Sylvies apartment and presses a cold washcloth to the bruise under his eye. Everyone asks where the songs come from, but when you watch their faces, theyre not asking where the songs come from, he bitterly tells Sylvie. Theyre asking why they didnt come to them. Where this realization comes from is unclear within A Complete Unknowns framework, but the envy alluded to in this scene turns out to be at the heart of the filmand its take on Bob Dylans story.Searchlight PicturesIt most successfully explores this feeling through Nortons Pete, a kind folk purist who quickly sees in Bob the kind of attention-grabbing potential hes long believed the folk scene and its political ideals has needed. He does his best to elevate Bob, and he delights in seeing his and Guthries initial efforts to revive the folk music movement begin to bear fruit. When Bob, however, starts to move away from Petes ideas about the purity of acoustic songwriting and experiment with electric, rock-driven instrumentation, contentious questions arise about Bobs say over his own music and his responsibility to the community that shined a light on him in the first place. Norton, for his part, masterfully conveys this conflict with the hopeful, puppy-dog looks he throws Chalamets way whenever Pete is watching Bob play or even performing with him.A Complete Unknown indulges in many of these moments. Chalamet brings a perpetually glazed-over quality to his eyes that makes it seem as though he is always looking both everywhere and nowhere in particular. This quality only makes Chalamets performance stand apart further from his co-stars, with Barbaro, Fanning, and Norton all asked in multiple scenes to stand and watch with a tilted head and quizzical eyes as they slowly get swept up in the magic of Dylans songwriting. These scenes inevitably feel contrived, and they are common within music biopics like A Complete Unknown. The film makes better use of them than others have throughout the years, though, if only because they make more sense in a drama that is ultimately about the worlds reaction to Bob Dylan and other trailblazers like him.Searchlight PicturesFor better and for worse, A Complete Unknown has little to offer when it comes to introspective thoughts on Bob Dylans life and it makes no attempt to ever question his behavior or hold him accountable for any of his many mistakes and unwarranted slights. In its strict, uniquely Mangold-esque formalism, A Complete Unknown doesnt ever come close to replicating Dylans boundary-pushing, inventive spirit, either. But, as a portrait of a culture-changing enigma, it provides an effective and often exciting trip back to a time when America was in desperate need of a new, undaunted voice. It is, more impressively, a surprisingly uncompromising, unsentimental exploration of the ways we try to control the artists we lift up and the fear and the anger we feel when their chosen methods of expression change and evolve in ways that make even their most fervent supporters uncomfortable.Trying to control Bob Dylan is as misguided an endeavor as trying to understand him. Maybe those two things are the same. If so, A Complete Unknown has no interest in doing either. We dont, after all, get to choose who is talented and who is not. Why, then, should we get to have any say over what those chosen few do with their gifts?A Complete Unknownhits theaters Wednesday, December 25.Editors Recommendations0 Comments 0 Shares 7 Views
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WWW.DIGITALTRENDS.COMAMDs next GPU already has two big problemsTable of ContentsTable of ContentsA picture of whats comingAlways battling contextMoving backwardWere about to enter a new era of GPUs, with Nvidia, AMD, and Intel duking it out for slots among the best graphics cards. But this time around, things are different. Team Red, which has traditionally served as a downward force on prices against much more popular Nvidia GPUs, is caught in the middle of a graphics card market thats headed in two vastly different directions.Although AMD has yet to formally unveil its RDNA 4 graphics cards, the company has confirmed that its coming early next year. The details about AMDs next-gen GPUs are still up in the air, but you dont need any official specs or benchmarks to see the precarious position that AMD is in. The companys next-gen graphics cards already have two big problems Nvidia, which likely will pursue flagship dominance, and AMD itself.Recommended VideosJacob Roach / Digital TrendsAMD hasnt shared official details about its next-gen graphics cards yet, but the company has painted a clear picture about where the card will end up. AMD has said it doesnt want to play king of the hill with Nvidia, all but confirming months of speculation that AMD will skip the battle for flagship dominance in order to focus on midrange GPUs.Get your weekly teardown of the tech behind PC gaming The latest rumors suggest that the card AMD will lead this initiative with is the RX 9070 XT. Thats not a typo. Rumor has it that AMD is changing its naming convention once again for RDNA 4 graphics cards. According to leaked benchmarks, this card should perform around the level of an RTX 4070 Ti or RX 7900 GRE. That falls in-line with AMDs strategy this generation. If the leaked benchmarks are accurate, AMD is offering performance of a graphics card in the $600 to $700 price range from the current generation, and I suspect for a lower price.RelatedOther rumors claim itll be slightly faster somewhere near the performance of an RTX 4080. Where exactly it falls isnt important right now, however. Whats important is that all signs points to AMD falling below the threshold of what would be considered a next-gen flagship GPU. Thats doubly true when you consider the rumored performance of Nvidias RTX 5090, which leakers claim could be as much as 70% faster than the current RTX 4090.It looks like AMD is focused on that sweet spot of gaming performance weve seen over the past several generations, filled with cards around $500 like the RTX 4070 and RX 7800 XT. That seems like a winning strategy with Nvidia pushing flagship prices well above $1,000 and Intel target gamers with sub-$300 budgets. But it puts AMD between a proverbial rock and hard place, as its caught in the middle of conflicting pricing strategies.Jacob Roach / Digital TrendsIts important to keep in mind that a new graphics card needs context. You cant look at a GPU in a vacuum. The RTX 4090 from this generation is a prime example of that. Anyone can run the benchmarks and see its stupid fast, and you can even compare it to a last-gen GPU like the RTX 3090 to see the generational uplift. But is it worth the asking price? Will the RTX 4080 offer a significantly better value? These are the kinds of questions that are impossible to answer when a new generation starts. You need context.Nvidia, as the clear market leader, usually sets that context. Looking at the previous generation, AMDs RX 7800 XT isnt a good GPU just because.Its a good GPU because it offers comparable and sometimes better performance than Nvidias RTX 4070, and for $100 less. Nvidias dominant position means that it sets the tone for a generation, and in most cases, the merits of a GPU from AMD or Intel are judged based on how they compare to Nvidia. Im not saying this is the way things should be, but its the way things are.Often with 80% or more of the GPU market, Nvidia undoubtedly sets the pace each generation. Jon Peddie ResearchIt looks like the next wave of graphics cards will arrive around the same time. Nvidia is tipped to launch its RTX 50-series GPUs at CES 2025, as is AMD. I dont have crystal ball, but its looking like well have a new flagship from Nvidia next month, as well as AMDs top card from its RDNA 4 range, which is targeting that sweet spot price. It should go without saying that theres no way to compare these two GPUs. Theyre in completely different classes. They completely lackcontext.If this is the setup going into the next generation, I can already tell you the question everyone will be asking: What will Nvidias answer to AMDs top GPU be? Nvidia may launch some crazy flagship north of $1,000, and some crazy PC gamers (myself probably among them) will buy it. But without AMD competing at that level, all eyes will be on Nvidias answer to AMD. The question will be what Nvidia can deliver around the same price.That works against AMD. There will be some who go out and buy AMDs next-gen graphics card, but many more who will likely hold out until more of Nvidias lineup is revealed. It also gives Nvidia an opportunity to adjust its strategy at that sweet spot price, which is something we saw in this generation. Not only did we get a price drop and rebrand on the RTX 4080 12GB it eventually turned into the RTX 4070 Ti for $100 cheaper we also saw Nvidias Super refresh, with cards like the RTX 4070 Super designed specifically to combat AMDs offerings.Jacob Roach / Digital TrendsLaunching directly into the midrange also sets AMD up against itself. Lets do a hypothetical. Lets say the RX 9070 XT or whatever the GPU ends up being called is around 5% slower than an RX 7900 XT and around 20% faster than an RX 7800 XT, and it comes in at $650. So, youd be getting a GPU thats near the performance of what would cost you $900 in the previous generation with the RX 7900 XT, and much better performance than AMDs $550 to $600 offering with the RX 7800 XT.That sounds like a good deal until you consider that you can buy an RX 7900 XT for $650 right now, and even less on sale. Keep in mind that Im completely making up these numbers and points of comparison, but its a good illustration of the issues with AMDs more reserved approach in the upcoming generation. AMDs new midrange GPU will likely be competing with more expensive offerings from the previous generation that, due to their time on store shelves, have significantly fallen in price. And unlike previous generations where AMD would have suitable replacements for each card in its lineup, theres a very good chance those last-gen GPUs will be more powerful.Theres a very delicate balancing act AMD needs to play, which might make the RX 9070 XT a disappointing GPU. On one hand, the card needs to be priced competitively enough to compete with the falling prices on AMDs last-gen options. And on the other, it cant be so inexpensive as to completely undermine (and therefore crater) the prices on AMDs last-gen options. It has to stick the landing flawlessly, which is a tough ask.Im excited to see what the next generation of graphics cards will bring, from flagship offerings clearing $1,000 all the way down to 1080p workhorses duking it out around $300. Next month when the generation is expected to kick off, though, I suspect the situation will be fuzzy. Unlike something like Intels recent Arc B580, which is a very compelling offering at $250 regardless of the context, the battle for AMD in the next generation will be wrought with last-gen comparisons and Nvidia competition that Team Red wont hope to combat.Im not saying AMDs next GPU will be bad, and if everything clicks in place correctly, it might be an exciting option thats certainly what our very own Monica J. White seems to believe. Regardless of how it ends up turning out, one thing is for sure. The next few months will be a very exciting time for graphics cards.Editors Recommendations0 Comments 0 Shares 7 Views