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WWW.FASTCOMPANY.COMFrom jackass to icon: How U.S. political branding evolvedIn a world where personal branding is paramount, individuals are often marketed like products. Nowhere is this phenomenon more pronounced than in politics, where candidates meticulously shape their images to connect with voters. Long before social media amplified the cult of personality, symbols like the donkey and the elephant began defining the identities of Americas major political parties. As campaigns evolved, so too did the methods by which candidates blended personal narratives with political ideologies, creating a seamless fusion of the two.The donkeys association with the Democratic Party traces back to Andrew Jacksons 1828 presidential campaign. Critics mocked Jackson by calling him a jackass, intending the term as an insult. Jackson, however, embraced the label, using the donkey as a symbol of his campaigns tenacity and populist ethos. Decades later, the connection was cemented by political cartoonist Thomas Nast. In his 1870 Harpers Weekly cartoon, A Live Jackass Kicking a Dead Lion, Nast used the donkey to represent divisions within the Democratic Party. Over time, the donkey evolved into an enduring emblem of resilience and determinationqualities the party continues to champion, even though it has never formally adopted the symbol.The Republican Partys iconic elephant also owes its origins to Nasts work. In his 1874 cartoon, The Third-Term Panic, he portrayed an elephant labeled The Republican Vote, representing strength and dignity. The image resonated with the party and its supporters, solidifying the elephant as a symbol of Republican ideals. Much like the donkey, the elephant conveys the qualities the party aspires to projectsteadfastness, reliability, and a sense of enduring power.Red, blue, and the color of politicsInterestingly, the red and blue political divide we now take for granted is a relatively recent phenomenon. Before the 2000 presidential election, there was no consistent color scheme to represent the two major parties. That changed during the contentious recount between George W. Bush and Al Gore, when major news networks adopted a standardized map: red for Republican states, blue for Democratic ones.The weeks-long media frenzy surrounding the Florida recount cemented these colors in the public consciousness. As the nation watched the stalemate unfold, red and blue transcended their role as mere visual aids, becoming powerful symbols of Americas partisan divide. Over time, they have come to embody the ideological identities of the parties they represent, with red conjuring notions of conservatism and tradition, while blue signifies progressivism and unity.The Pepsi generation of politicsPoliticians like John F. Kennedy and Ronald Reagan leveraged their charisma to excite and motivate voters. However, Barack Obamas 2008 campaign melded charisma with branding and took it to a whole new level.Obamas campaign marked a transformative moment in political branding. With the message of Hope and Change and the unifying chant Yes We Can, Obama energized a generation and redefined how campaigns connect with voters. At the heart of this movement was his iconic logoa rising sun set against a backdrop of red, white, and blue, symbolizing optimism and renewal. The logos sleek, circular design drew inevitable comparisons to Pepsis branding, a similarity even Obama joked about, quipping, It looked like the Pepsi logo.Though the resemblance was coincidental, it highlighted the campaigns innovative appeal to younger voters by marrying traditional political ideals with modern marketing strategies. Obamas brand transcended policy, becoming a lifestyle, an identity, and a powerful promise of a brighter future. It wasnt just a campaignit was a cultural phenomenon.In contrast, John McCains 2008 presidential campaign embodied the timeless qualities of Coca-Cola Classic. A decorated Navy veteran and long-serving senator, McCain represented steadfast values and a deep commitment to public service. Known for his bipartisan approach and willingness to challenge his own party, he was the quintessential statesmanrooted in integrity and civility.Even amid the heated atmosphere of the 2008 election, McCains character shone brightly. During a town hall meeting, when a supporter disparaged Obama by expressing unfounded fears, McCain famously defended his opponent: No, maam. Hes a decent family man and citizen that I just happen to have disagreements with on fundamental issues. This moment highlighted McCains dedication to democratic ideals and respectful discoursea rarity in todays increasingly polarized political landscape. Some may argue McCains vice-presidential running mate, Sarah Palin was more New Coke than Classic.Trump: The red bullDonald Trump redefined political branding by transforming himself into a larger-than-life figure. His slogan, Make America Great Again (MAGA), which was originally used during Ronald Reagans 1980 campaign, became uniquely his own. Combining nostalgia with populism, the MAGA movement promised economic revitalization, stricter immigration policies, and a restoration of American global dominance. By trademarking the slogan and emblazoning it on a range of merchandise, Trump elevated MAGA from a campaign mantra to a cultural and political phenomenon.Trumps brand transcended the traditional role of a candidate, often overshadowing the Republican Party itself. His unfiltered communication style, mastery of media, and rhetoric polarized audiences but galvanized an intensely loyal base. The MAGA movement reshaped the landscape of American politics, inspiring global populist trends and cementing a legacy that continues to influence political discourse well beyond his presidencymaking him the Red Bull, smashing through all norms like the proverbial bull in a china shop.Politics in the age of personalityTodays politicians often resemble TikTok influencers more than traditional policymakers. Campaigns revolve around personal narratives, viral moments, and the power of memes. From Obamas hopeful idealism to Trumps unapologetic populism, the political stage increasingly prioritizes relatability and charisma over substantive policy discussions.This evolution prompts critical questions about the future of governance. Are voters supporting politicians for their policiesor their personas? In an age dominated by branding, its more important than ever to scrutinize the details behind the image. After all, whether youre selecting a product or a president, its wise to look beyond the label.R. Vann Graves, EdD is executive director at VCU Brandcenter.0 Comentários 0 Compartilhamentos 117 Visualizações
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WWW.DEZEEN.COMTerra tile collection by Mosaic FactoryDezeen Showroom:handmade in Morocco, the Terra tile collection by manufacturer Mosaic Factory gives a nearly endless choice of ways to bring terracotta into the home.The Terra tile collection celebrates the natural variation in tiles that are handmade from raw earth, with subtle differences in size, colour and surface texture that come together to create a warm and organic aesthetic.The Terra tile collection celebrates the beauty of handmade terracottaMosaic Factory has prioritised flexibility and creativity with the collection, producing over 20 different tile shapes that range from the classic to unusual Arabesque, Moorish, fish, spool and pentagon shapes.There is also a choice of nine different colours, including a pale grey and soft black in addition to the classic burnt orange-browns, and the tiles have one smooth, flat side and one textured, irregular side to give designers options.It is available in a range of different coloursThe Terra collection is made from natural clay sourced from Morocco's Atlas mountains and produced by Mosaic Factory's craftspeople (maalems) in Tangiers, where the tiles are sun-dried and kiln-fired in a process that spans five to seven weeks."We have worked hard to create what we think is the perfect terracotta tile," said Mosaic Factory creative director Louisa Alice. "These tiles are exceptionally durable and will only continue to look better with age."Product details:Product: TerraBrand: Mosaic FactoryContact: info@mosaicfactory.comMaterial: clayColours/finishes: variousDimensions: variousDezeen ShowroomDezeen Showroom offers an affordable space for brands to launch new products and showcase their designers and projects to Dezeen's huge global audience. For more details email showroom@dezeen.com.Dezeen Showroom is an example of partnership content on Dezeen. Find out more about partnership content here.The post Terra tile collection by Mosaic Factory appeared first on Dezeen.0 Comentários 0 Compartilhamentos 121 Visualizações
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WWW.YANKODESIGN.COMLoop Gear SK05 Pro: The Ultimate Multifunctional EDC Flashlight That Is Also A Power BankCarrying a compact flashlight in your EDC kit offers unmatched convenience and preparedness. Whether youre navigating an unexpected power outage or exploring the outdoors, a reliable light source is essential. The Loop Gear SK05 Pro Flashlight stands out as a versatile and powerful tool, designed to fit seamlessly into your daily routine. Its compact size and multifunctionality make it an indispensable companion for those who value practicality and efficiency.When adventure calls, the Loop Gear SK05 Pro Flashlight is ready to answer. This compact marvel packs a punch with its powerful beam range and multifunctional capabilities, making it a favorite among outdoor enthusiasts and EDC aficionados. The SK05 Pros spotlight mode is particularly impressive, casting a beam that reaches up to 405 meters. This feature is perfect for those moments when you need to see far into the distance, whether youre hiking at night or searching for something in the dark. The spotlight delivers a stunning 1,300 lumens, ensuring you have ample visibility even in the most challenging conditions.Designer: LOOP GEARClick Here to Buy Now: $104.40 $149.99 ($45.59 off, use coupon code yanko). Hurry, offer ends in 48-hours!For broader illumination, the floodlight mode is your go-to option, boasting an output of 3,060 lumens. This mode is ideal for lighting up large areas, making it perfect for campsite activities or emergency situations where wide coverage is necessary. The combination of spotlight and floodlight capabilities gives the SK05 Pro a total output of 4,360 lumens, providing versatile lighting solutions.The sidelight feature of the SK05 Pro adds another layer of utility with its seven modes and eight color options. This makes it a fantastic choice for use as a night light, camping light, or even a warning signal. The variety of colors and modes allows you to customize the lighting to suit your specific needs, enhancing both functionality and safety.Navigating between the different lighting modes is made simple with an ergonomic dial, allowing for quick and easy transitions. This intuitive design ensures that you can switch settings effortlessly, adapting to changing conditions without missing a beat. The SK05 Pro is engineered for user-friendly operation, making it accessible for both seasoned adventurers and everyday users.Despite its powerful performance, the SK05 Pro remains impressively compact and portable. Its palm-sized flat body is designed for comfort and ease of use, with anti-slip finger grooves providing a secure grip. This thoughtful design ensures that the flashlight is easy to carry and handle, whether youre on a long trek or using it around the house.Beyond lighting, the SK05 Pro offers the added benefit of serving as a power bank. Equipped with dual rechargeable batteries, it provides up to 20 days of battery life and functions as an 8,000 mAh power bank. Each battery can be quickly replaced, ensuring that you have a reliable power source even when recharging is not an option. This dual functionality is invaluable for those who need both light and power on the move.The flashlights robust back clip and magnetic tail cap enhance its practicality by allowing for hands-free use. Secure it to your backpack, belt, or any metal surface for convenient lighting exactly where you need it. These features are particularly useful for tasks that require both hands, providing flexibility and convenience in various situations.Built to withstand the elements, the Loop Gear SK05 Pro is both corrosion and rust-resistant. Its durable construction includes a storage temperature range from -40C to 80C, a 1-meter drop resistance, and an IP68 waterproof rating. These attributes ensure that the flashlight can endure tough environments, making it a dependable tool for any adventure or emergency.Loop Gears commitment to customer satisfaction is evident in their 24/7 support service, ready to assist with any concerns. This dedication to quality and service ensures that the SK05 Pro remains a reliable investment, providing peace of mind to users. With its combination of performance and support, the SK05 Pro is a standout choice for those who demand the best.For those who embrace the spirit of adventure and value the practicality of everyday carry items, the Loop Gear SK05 Pro is a game-changing addition to your gear. Its blend of power, versatility, and durability makes it an ideal choice for anyone who refuses to compromise on quality. Whether youre exploring the great outdoors or simply need a reliable light source, the SK05 Pro is the perfect tool to have by your side.Click Here to Buy Now: $104.40 $149.99 ($45.59 off, use coupon code yanko). Hurry, offer ends in 48-hours!The post Loop Gear SK05 Pro: The Ultimate Multifunctional EDC Flashlight That Is Also A Power Bank first appeared on Yanko Design.0 Comentários 0 Compartilhamentos 121 Visualizações
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WWW.CREATIVEBLOQ.COMDownload resources for ImagineFX 249All the files, resources and videos to accompany issue 249 of ImagineFX magazine.0 Comentários 0 Compartilhamentos 126 Visualizações
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WWW.WIRED.COMThe SEC Is Suing Elon Musk. Its All in the TimingLess than a week before Donald Trump takes office, the SEC has filed a complaint against his most prominent benefactor.0 Comentários 0 Compartilhamentos 124 Visualizações
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APPLEINSIDER.COMApple releases third developer beta of watchOS 11.3 for testingwatchOS 11.3 has received its third developer beta, following the arrival of similar beta updates for the HomePod and Apple TV only hours earlier.Apple has released the third developer beta of watchOS 11.3.On Tuesday, Apple first released the third developer betas of tvOS 18.3 and HomePod OS 18.3, respectively. Now, the company has deployed a beta software release for its Apple Watch platform.The third developer beta of watchOS 11.3 increases the build number to 2S5550a, up from the previous 22S5540e, which was released on January 7, 2025. Continue Reading on AppleInsider | Discuss on our Forums0 Comentários 0 Compartilhamentos 129 Visualizações
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ARCHINECT.COMReiser+Umemoto, Snhetta headline field of 2025 AIA New York Design Awards winnersAIANYs picks for the 2025 AIA New York Design Awards winners were just announced from the Center for Architecture in Manhattan. A total of 24 projects representing the very best contributions made by members to the urban environment locally and abroad were selected by a jury whose 2025 members included ICON's Melodie Yashar, Yale's Anna Dyson, and Lucas ter Hall of Studio RAP.Projects were divided into four categories (Architecture, Interiors, Projects, and Urban Design), with Honor, Merit, and Citation designations given across each.Each of the winners will next be honored as part of the chapters April Honors and Awards Luncheon. The Center for Architecture will also be hosting an exhibition of the winning projects.ARCHITECTURE CATEGORY0 Comentários 0 Compartilhamentos 144 Visualizações
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GAMINGBOLT.COMUntil Dawn Movie Receives First Look TrailerWeve been hearing about theUntil Dawnmovie for a while now, and a few months ahead of its April 25 release, weve finally also got our first look at it. Sony has released a first look teaser that reveals new details on the movie and showcases several glimpses of what it will have in store. Check it out below.Interestingly, theUntil Dawnmovie isnt adapting the game itself. Though set in the same universe, it will tell a new story focused on a new cast. It will also take on a rather unique structure, with characters returning to life every time they die to be put through a new threat and, according to director David F. Sandberg, a new genre of horror.Sadly for fans of the game, it doesnt look like there will be a lot of overlap where the films content is concerned, but if nothing else, as previously confirmed, Peter Stormare will reprise his role of Dr. Hill from the game.Last year, leaks claimed that a sequel toUntil Dawnwas in development at Firesprite. Read more on that through here.0 Comentários 0 Compartilhamentos 110 Visualizações
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WWW.SMITHSONIANMAG.COMAstronomers Found Strange, Accelerating X-Ray Pulses Coming From a Black Hole. They Might Be a Sign of an Orbiting White DwarfAn artists concept of a white dwarf orbiting a supermassive black hole and shedding matter NASA / Aurore Simonnet, Sonoma State UniversityA supermassive black hole in a distant galaxy is once again surprising scientists.In 2018, a black hole called 1ES 1927+654, located about 270 million light-years away from Earth, showed its first signs of mysterious behavior. Its coronathe billion-degree cloud of plasma that envelopes itsuddenlydisappeared and reappeared. Now, a team of scientists at MIT have observed another novelty: X-ray radiation is emanating in pulses from the black hole with increasing frequency.Between 2022 and 2024, these flashes shifted from happening roughly every 18 minutes to occurring every 7.1 minutes. Just as its 2018 disappearing act was unprecedented at the time, the black holes current behavior marksIt was exciting in and of itself just to find these oscillations, because its only one of a handful [of supermassive black holes that do this], says lead researcher Megan Masterson, an astrophysicist at MIT, to New Scientists Alex Wilkins. But I think the most exciting thing to us was that the oscillation periodhow fast these oscillations were happeningwas changing on human-observable timescales, which is not usually what we see around supermassive black holes.The researchers presented their work on Monday at a meeting of the American Astronomical Society. The findings are set to be published in Nature in early February, and a pre-print paper, which has not yet been peer-reviewed, is currently available. Radio images show the black hole seemingly emitting pulses of plasma from both sides. NSF / AUI / NSF NRAO / Meyer at al. 2025The scientists say the most likely culprit behind the mysterious pulsing is a white dwarfa dense stellar remnant about the size of the Earththats teetering precariously close to the black hole. The white dwarf could be shedding matter and triggering the pulses observed by the researchers. As it circles closer and closer to the black hole, they hypothesize, those pulses speed up.Now, the white dwarf might be orbiting within millions of miles of the black holes event horizonthe point beyond which no matter or light can escape.This would be the closest thing that we know of around any black hole, Masterson says in a statementTo skirt so closely around the black hole without being swallowed up is a feat that other cosmic objects, such as a small black hole or a regular star, would not be able to achieve, per a statement from NASA. This helped give the team confidence that they were dealing with a white dwarf.As the black hole pulls the stellar remnant inward, the white dwarf loses matter from its outermost layer. The shedding of that material, the researchers say, provides a kick-back force in the opposite direction, preventing the white dwarf from falling into the black hole.While there could be other explanations for the mysterious X-ray patterns, such as oscillations in the black holes corona, those are less understood. But to confirm their white dwarf hypothesis, the MIT team will need to detect gravitational waves emanating from the black hole. To do so, theyll have to wait for the 2035 launch of LISA (Laser Interferometer Space Antenna), the first space-based observatory dedicated to detecting the gravitational waves produced by black holes and other powerful phenomena in the universe.But if astronomers determine a white dwarf is indeed causing the pulses, it could make the site more desirable for LISA to observe. Everyone really wants to see a white dwarf get eaten by a black hole with LISA, Matt Nicholl, an astrophysicist at Queens University Belfast in Northern Ireland who was not involved with the work, tells New Scientist. It helps tremendously if we have a few candidates.In the meantime, astronomers will keep their telescopes pointed on the black hole. The one thing Ive learned with this source is to never stop looking at it, because it will probably teach us something new, Masterson says in the statement. The next step is just to keep our eyes open.Get the latest stories in your inbox every weekday.Filed Under: Astronomers, Astronomy, Black Holes, New Research, Outer Space, telescope, universe0 Comentários 0 Compartilhamentos 129 Visualizações