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Are the Chiefs in their villain era? Its a label thats been applied ad nauseam heading into the Super Bowl, by both fans and anti-fans of the long-dominant football team. The Kansas City juggernauts will face off against the Philadelphia Eagles in what will be the Chiefs fifth trip to the championship in six years. If they win, theyll be the first NFL team in history to win three back-to-back Super Bowls.Sounds exciting, right? In fact, just five years ago, Kansas City were overwhelmingly considered darlings of the NFL. So why has public sentiment turned against them so, er, swiftly? (Sorry.)The answer really isnt all just Taylor and Travis. In fact, just as it was when the Patriots were pop cultures favorite antiheroes, the reasons for audiences growing animosity against the Chiefs are a lot more complicated than you might expect. Unlike the Patriots backlash, however, current pique against the Kansas City footballers intersects with a couple of larger unexpected social issues. Lets break it down.Factor No. 1: They really are that goodIts no secret that fans easily turn to hating the dominant team in their respective sport. That holds true across sports and franchises, from the notoriety of the Patriots, to the Warriors in their divisive Kevin Durant era, to everyones perennial faves the Yankees arguably the platonic ideal of a franchise that is hated largely for its longstanding success. Like many of those other teams, the Chiefs incredible dominance didnt come out of nowhere. In 2013, under their new hires, general manager John Dorsey and head coach Andy Reid, the franchise underwent what Pete Sweeney, the editor-in-chief of SB Nations Chiefs fan site Arrowhead Pride, called one of the most unprecedented roster reversals and record reversals in NFL history. This was a shift that further paid off when current Chiefs general manager Brett Veach, then a team scout, convinced Dorsey to draft Patrick Mahomes in 2017. Veach had followed nay, obsessed over Mahomes since the quarterbacks high school career, and his instincts immediately proved correct. Combine Mahomess offensive talent with the strategies of Reid and widely praised defensive coordinator Steven Spagnuolo, and you have a team thats been dominating the league since 2020. In this seasons lineup alone, we have a cadre of attention-grabbers, starting with the QB:Patrick Mahomes, quarterback: At 29, Mahomes is the first quarterback under age 30 in NFL history to start in four Super Bowls. As a kid, Mahomes grew up in pro locker rooms with his father, a professional baseball player, and learned how to be serious about his game early on. His claim to legend status lies in his dramatic style of play think crazy throws, big dashes, effortless conversions and his ability to engineer wild, literally game-changing, comeback wins. His versatility shows in the sheer number of records hes racked up in a short time frame, including things that dont even seem real, like being the fastest player to reach 25,000 career passing yards while somehow also breaking rushing touchdown records as well. Travis Kelce, tight end: The tight end is a role that doubles as both wide receiver and offensive lineman, and Kelce is really, really good at it so good he had 1,000 receiving yards a season for seven seasons in a row. Kelce currently sits in third place for most receiving yards by any NFL tight end. Hes also a little famous outside of football for his pop star girlfriend, and for the wildly successful weekly sports podcast he hosts with his brother Jason, New Heights.DeAndre Hopkins, wide receiver: The Chiefs made a risky midseason swap last year for Hopkins, who described it as being traded for pennies after becoming dissatisfied with his old team. Yet Hopkins, whos been bounced around the league for years despite being one of its best and most reliable wide receivers, quickly became a fan favorite. Now hes going to the Super Bowl for the first time in his 12-season career what he called a childhood dream. Kareem Hunt, running back: Despite his talent, Hunt made headlines for the wrong reasons in 2018, when the Chiefs fired him over leaked footage showing him physically assaulting a woman in a domestic violence incident outside of her hotel. In what could be a sign of the cultural shifts since the peak of the #MeToo era, Reid recently rehired Hunt as a free agent, citing his growth and maturity since then. Harrison Butker, kicker: Another player known for dramatics on and off the field, Butker made a name for himself with his high percentage of completed field goals. Hes having a bit of an off year, but hes especially good in playoff season. Thats a lot of headline energy on one playing field. But chances are that the headlines youve seen about the Chiefs this year have nothing to do with their games. Factor No. 2: But theyre overexposedEver since the summer of 2023, when Kelce successfully pitched himself as boyfriend material to reigning pop queen Taylor Swift, her presence alongside legions of Swifties who flock to Chiefs games in order to see her has come perilously close to overshadowing the Chiefs themselves. Thats held true, despite the abilities of the players on the field. Sure, it might be the first Super Bowl three-peat in NFL history, but have you seen what fun Taylor Swift and Gigi Hadid are having on the sidelines?I think through the whole process, Patrick Mahomes and Travis Kelce have remained pretty likable, Sweeney told me. Theyre not a team that really talks too much trash at the podium. Its true that Mahomes, Kelce, and Reid have become well known for commercial endorsements, particularly those like State Farm and Subway that air constantly during NFL games, which arguably adds to their overexposure to regular football viewers. Still, Sweeney argued, The dislike has really come from, in my opinion, things that are out of their control.RelatedWhy everyone hates the PatriotsIn fact, its rare that so much happens around a football team culturally in a given season. Sure, you might have individual controversial players on a sports team, but the Chiefs and their families have been working overtime off the field to keep all eyes on them. First and most obviously, theres Kelces relationship with Swift, which remains in the spotlight even though the couple and the NFLs marketing team has toned down the hoopla over her frequent visits to the stadium to watch him play. Still, its unbelievable how many people, if youre in that section, have their back to the game for large parts of the game, Sweeney said, just looking back to see her.The Swift romance has also had ripple effects, both good and bad. In a positive direction, Swifts relationship with Kelce arguably elevated the whole familys profile so much that when Jason Kelces wife Kylie debuted her own podcast, Not Gonna Lie, it immediately and famously overtook Joe Rogans long-unassailable position as the No. 1 podcast in the country. Its been a top hit ever since, though to be fair, Kylie Kelce has mainly focused on her own interests and not her brother-in-laws historically successful football team.The heightened attention Swift brought to the team has led to thorny political moments, as well, however. Most notably, last fall, Swift fans came for her new friendship with Mahomess wife Brittany, after the latter indicated via social media that she was a Trump supporter. Swift promptly endorsed Kamala Harris and cooled, but didnt end, the friendship with Mahomes. Kelce, for his part, was already on thin ice with some conservative thinkers for his Covid-19 vaccine commercials and the pair have long been a sometimes confusing target of now-President Donald Trump.The political controversies dont end there, however; Chiefs kicker Harrison Butker has come under fire repeatedly for controversial statements, most notably last year when he gave a homophobic, transphobic, and misogynistic commencement speech for a Catholic school in Nashville, indicating among other opinions that women belong in the home and that Pride month is a deadly sin. Instead of walking it back, Butker refused to apologize, which led to him winning Outsports Asshole of the Year award for 2024.Thats a lot of media attention to foist on one already divisive team. However much the team might want to stay focused on moving the ball from one end of the field to the other, the things the public projects upon them tend to reflect broader public discourse. One facet of that projection arguably has to do with Kansas City itself, Sweeney says. The city has undergone a significant shift over the last decade or so, diversifying and becoming a regional cultural hub where it was previously seen as flyover country, as Sweeney put it. The Chiefs reign has undoubtedly played a major role in the citys rapid ascension, but while the city has grown, the state of Missouri, like many other red states, has become even more politically locked down. So Kansas City, like many smaller-but-booming cities around the country, exists in a state of inherent tension with itself. Arguably, its entering its rocky keep Austin weird period, where the need for urban development wars with the locals desire to slow change and keep outsiders outside. And all of that is happening alongside what many sports fans perceive to be the Chiefs entering their own period of turbulence.Is that accurate? Are the Chiefs really having a terrible year? That depends on who you ask and the answer, too, reflects something about the larger cultural moment were in.Factor No. 3: Theres a perception that the Chiefs have it too easyAt least one myth around the Chiefs that their audience is getting bored seems pretty easy to dispel. Their AFC championship game in mid-January drew the largest viewing audience in the leagues history. Sure, you can argue that all those viewers were just tuning in hoping to see the Chiefs lose, but that doesnt seem to bear out given that the Chiefs have drawn high ratings all season. This is also a pattern that seems to hold true for many polarizing sports dynasties animosity yields ratings.Other myths are more frustrating, in part because theyre so familiar. As with the Patriots, Chiefs haters often accuse their game, which has evolved over time from relying on Mahomess flashier plays to more conservative strategies, of being boring. Theres nothing dramatic, after all, about winning games incrementally, via small yardage and single-point gains, as the Chiefs are well known for doing. Yet the Chiefs are also infamous for winning entire games based on a single score, and frequently rush for dramatic distances, which seems like the opposite of boring and incremental. So which is it? Probably both. They really put themselves in a position to win each game, Sweeney explained. The Chiefs historically have been this team that really doesnt blow other teams out. It comes down to one score. Theyve won their past 17 games in a row by one score, which is an NFL record. And when you do that and you win in these close games, Sweeny continued, You start to get these moments where maybe a referees call could determine the game.That leads to another myth that Chiefs haters have started to run with: that the team gets favorable treatment. (This, again, echoes the frequent complaint lodged against the Patriots that the team cheated though that gripe arguably had more foundation than this one.) Throughout this season, fans and even sports writers have pointed toward moments where referee calls went in favor of the Chiefs, spurring on culture-wide talk of a giant NFL insider conspiracy to deliver the three-peat for the Chiefs no matter what. This has led to the spread of misinformation including the Snopes-debunked lie that the AFC championship referees took bribes to call for the team. Sweeney lambasted irresponsible sports media for promoting this type of thinking among fans rather than demystifying it. These conspiracy theories can snowball, he said, calling high-profile commentators who traffic in them a little bit ridiculous and unprofessional. He points out that the Chiefs excel in a stat called expected points added, which refers to points gained from plays where a penalty is called in other words, all those small moments where a refs call can really make a difference in a game.Part of what makes this such a heated debate among fans, however, is that Mahomes has admitted to deliberately drawing penalties down upon opposite players who stand on the sidelines by sliding or flopping into them, which is an allowable NFL move. The problem for the opposing team is that by the rules, those sidelined players have to avoid touching the sliding quarterback, which makes it very easy for Mahomes to score and for other players to hand the Chiefs points incurred through penalties. That can become extremely frustrating for viewers, even seasoned football fans, to see happen again and again. That said, theres no evidence of a broader conspiracy by refs to deliberately rule in Mahomess favor; this is just, to some degree, how the game is played. The rampant conspiracy theories may also boil down to another thing we frequently see with other teams: envy. As Arrowhead Prides Matt Stagner put it, this is all about dismissing the hard work the team has put in to get here. It couldnt possibly be that theyve built a proven winner around a Hall of Fame coach, coordinator, quarterback, defensive lineman and tight end, he wrote. It couldnt be that they prepare and practice, they fight through injuries, they reload the roster when they have to, they draft well, they have the right leaders in the locker room. To go to three straight Super Bowls and five in six years, something has to be rigged.So if the games arent rigged, theres no conspiracy, the boring parts arent actually boring, and accusations of turbulent playing are just projections of our broader sociocultural upheaval, what are we left with?Arguably, we have a franchise that, when you peel everything else away, is really very, very good at the jobbing aspects of football. The Chiefs know when to stay focused under pressure; they know how not to violate rules and therefore incur penalties; they know how to work as a team.And if all goes well, after Sunday, they may even know what its like to make NFL history.Youve read 1 article in the last monthHere at Vox, we're unwavering in our commitment to covering the issues that matter most to you threats to democracy, immigration, reproductive rights, the environment, and the rising polarization across this country.Our mission is to provide clear, accessible journalism that empowers you to stay informed and engaged in shaping our world. By becoming a Vox Member, you directly strengthen our ability to deliver in-depth, independent reporting that drives meaningful change.We rely on readers like you join us.Swati SharmaVox Editor-in-ChiefSee More: