• Chinese giant Xiaomi challenges Samsung with new smartphones and appliances
    www.cnbc.com
    Xiaomi launched the Xiaomi 15T series which consists of two smartphones the Xiaomi 15T and Xiaomi 15T Pro during a launch event in Munich.
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  • Behind the creatures in Alien: Earth
    beforesandafters.com
    A new featurette goes behind the scenes, including work by Wt Workshop.The post Behind the creatures in Alien: Earth appeared first on befores & afters.
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  • The new brand growth engine for the AI era
    www.fastcompany.com
    Of all the things weve used ChatGPT for in 2025, one of the most specific was: What should we drink on a Dalston dive bar expedition on a Thursday night with cooler, younger clients, to avoid a hanxiety-filled Friday, with a board presentation to write?The answer? Neat Patrn or margaritas, with tips on hydration and sleep.It actually worked. We had a great night, and woke up (relatively) clear-headed. This is what millions of people are doing every day: trading Google rabbit holes for AI when seeking product advice, personal hacks, and brand choices.ChatGPT isnt just an influencing preference. It increasingly is the preference engine.KILL THE FUNNELFor decades, brand and marketing strategy has operated around a simple concept: the funnel. First, you capture awareness. Then, cultivate interest. After that, you guide consumers toward decision, and finally, conversion. Clean, rational, linear.We all knew it was flawed but there was a directional truth to it that made it very useful to plan around. But in 2025, the time has come to kill the funnel.We set out to write a paper on what to replace it with, drawing on extensive research, our client work, and input from our friends at Reddit. Here are the highlights so far.HOW TO REPLACE THE FUNNELConsumers arent moving predictably through stages. Theyre outsourcing research and shortlisting to machines. Theyre skipping steps entirely. Just six months ago wed have called BS on this proclamation. But today, this is very much happening:Roughly 50% of shoppers in the U.S., UK, Canada, and Australia use GenAI for e-commerce tasksOver 60% of U.S. Gen Z and millennials use GenAI to help manage their financesLeading venture capitalists and tech leaders are speculating about a future where AI superagents dissolve the role of apps and traditional user interfacesOf course the rate of change varies widely by purchase complexity, with an incredible 47% of travel shoppers feeling confident when using AI compared to 17% knowingly using it in grocery. But the overall picture is of a collapsing customer journey.That means the strategies designed to move people through it will collapse with it.The implication is profound. Brand building now has two audiences: Humans and machines.2 MODES OF MODERN BRAND-BUILDINGTo succeed in this new reality, marketers must operate in two parallel modes: Priming and proving.Priming is about creating long-term predisposition with humans. Building familiarity, cultural relevance, and emotional affinity regardless of whether theyre currently in market.Proving is about surfacing the evidence that both humans and deep learning algorithms trust. Delivering the information and signals that win in a machine-mediated, AI-driven decision moment.HOW TO PRIMEPriming creates familiarity and favorability in human memories, to become the default choice in someones mind before they need to choose.That means:Emotional storytelling that travelsMemorable brand codes and consistent assetsParticipation in culture, including TikTok trends, Discord, or headline-making activationsCommunity-led content people want to remix, share, and live withExperiences that build brand belief through action, not just adsOrientating brand health measurement around equity metrics that track progress on how well youre influencing human perceptions and memory structuresIn other words, best-practice, 21st century upper funnel marketing. But less focused on interruption at scale and more on a coherent ecosystem of authentic, useful, and entertaining content/experiences.HOW TO PROVEProving is where humans and machines overlap. Its what shows up when someone (or something) is checking whether youre credible, relevant, and worth recommending.That means:High-quality, up-to-date product and brand information across the webClear alignment between brand promise and experienceIndependent reviews and endorsementsHigh-authority media mentions and expert takesFast correction of misinformation and inconsistent signalsOrientating brand health measurement around entity metrics that track progress on how well youre influencing large language model (LLM) representation and retrievalThe proving layer is what determines whether AI assistants recommend your brand or skip it entirely.THE NEW CUSTOMER JOURNEY IS A FLYWHEELHeres the shift:Where the funnel assumes a one-way path, priming and proving are a constant loop.This is a flywheel, where strong priming makes AI recommendations feel more trusted, while great proving strengthens memories and impressions with humans and machines alike.Viewing our Patron/hangxiety experience through this model, wed already seen the Nothing to Hide platform (priming). The subsequent experience of the LLM recognizing bartender advocacy (proving) on the same topic likely influenced our momentous drinks decision.This is what brand leadership looks like in the AI era: not guiding people down a funnel, but building a self-reinforcing system where emotional equity and informational credibility compound.FINAL THOUGHT: HELPING HUMANS > HACKING SYSTEMSThe brands that win in this new era of customer decision making wont do it by hacking a single channel or reverse-engineering one LLMs ranking logic. The innovation rate is so fast that no one really knows how this will play out. What feels like a hack today may be obsolete tomorrow.But there are clues. Nick Turley, head of ChatGPT said recently that while they are still really in the MS-DOS phase, ultimately the experience is being optimized to help people thrive rather than for a specific engagement or time metric. So it follows that the brands they favor will do the same, through being as useful, trustworthy, and interesting as possible.Great brand building has always been about these qualities. But we cannot underestimate the paradigm shift caused by them being codetermined by hyperintelligent machines.The flywheel previously known as a funnel is already spinning. CMOs should jump on it now, or watch competitors generate exponential growth while they wait.Neil Barrie is global CEO and cofounder of 21st Century Brand. Dan Hauck is executive strategy director and partner of 21st Century Brand.
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  • Brian Brocken is Building a Full-Size Flying DeLorean
    www.core77.com
    Hailing from Belgium, Brian Brocken is an instrumentation technician specializing in both electromechanics and automation. As a hobby, he picked up a junked robot arm built in 1999so old that the 2-ton arm actually ran on floppy drives. Once used as a welding robot at the Eurostar train factory in Austria, by the time Brocken acquired it, the mothballed machine had dead internal batteries and a defective controller.Using his skillset, he revived it, turning the relic into a workable CNC milling machine. The next question was, what should he use it for? Simple: Build a full-size replica of the DeLorean from "Back to the Future." One that flies. "I saw the 'Back To The Future' movie again one night and thought that would be a great project," Brocken explains. "The model would be made out of EPS foam so it would even be light enough to maybe fly. So I started designing the model and did some calculations and it turns out to be actually feasible." Brocken started the project in 2023, and here's where he's at now:The wheels even freaking tilt!Incredibly, getting the thing to fly wasn't the hard part; by using predominantly EPS, Brocken got the weight of the body down to 14kg (about 31 lbs). Four 3000W motors each driving a 30-inch propellor are enough to get it off the ground. The harder part was much more prosaic: The door hinges, which are driven by a linear actuator. "The automatic door hinge design for the gulwing doors was probably the most complicated design part of the whole build (so far)," Brocken explains. "This is the part I spend the most time on. I didn't want the hinges to show on the roof of the car, I wanted an off-center hinge that's completely concealed inside the roof and door itself, similar to real car doors." Brocken also had to figure out how to allow airflow through the vehicle, so that the propellors could do their thing. He thus designed a system of louvers. "I didn't want 2 gaping holes in the front and the back so I made a flap-system connected to a linear actuator through mechanical linkages. This way the blades are concealed when the flaps are closed and allow air to enter inside when they are open." Brocken has been documenting the project as he goes. Here's his latest build video, where he shows his aluminum rig for flying tests, the louver system, how he got the wheels to tilt, and more:By the end of the project, Brocken better get an invitation for an all-expenses-paid trip to one of those Universal Studios theme parks.
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  • 5 Ways the LiberNovo Omni Dynamic Ergonomic Chair Is Changing How We Sit
    www.yankodesign.com
    Most ergonomic chairs promise to solve your back pain, then force you into rigid positions that feel more like punishment than comfort. You spend your day constantly adjusting lumbar support, repositioning armrests, and shifting around, trying to find that perfect spot that never quite exists. The average American now sits 9.5 hours daily, yet traditional ergonomic solutions still treat our bodies like theyre designed to stay perfectly still.The LiberNovo Omni takes a completely different approach by adapting to your movements instead of fighting against them. This dynamic ergonomic chair recently launched its North American pre-sale after making history on Kickstarter, and the timing couldnt be better for professionals, gamers, and anyone tired of accepting discomfort as part of their daily routine.Designer: Alex Yan, LiberNovo Founder & CEOClick Here to Buy Now: $1099.Record-Breaking Success Signals Real DemandThe LiberNovo Omni didnt just meet its Kickstarter goals but became the highest-funded ergonomic office chair in platform history. This overwhelming response reveals something important about how people feel about their current seating situations. Thousands of backers werent just buying a chair. They were investing in a solution to problems they face every single day at their desks.The campaigns success came at exactly the right moment when remote work, extended gaming sessions, and digital creativity have made comfortable seating more crucial than ever. Early reviewers and Kickstarter backers consistently praised the chairs ability to reduce fatigue and maintain focus during long sessions, validating what many suspected: static ergonomic chairs simply arent enough anymore.1. Dynamic Support That Actually Moves With YouTraditional chairs expect you to find the right position and stay there, but the Omnis Dynamic Support System automatically adjusts to your micro-movements throughout the day. Whether youre leaning forward to focus on code, stretching back during a video call, or shifting positions while gaming, the chair responds instantly to keep your body properly supported.The SyncroLink mechanism connects the seat, backrest, and armrests into one unified system that moves together seamlessly. This means no more awkward transitions where half your body loses support while youre repositioning. Every component stays aligned with your posture, maintaining comfort without requiring any conscious adjustment from you.2. Bionic FlexFit Backrest Molds to Your SpineThe chairs most impressive feature is its Bionic FlexFit Backrest, engineered with sixteen precision joints and eight adaptive panels that automatically mirror your spines natural S-curve. This creates gapless, contour-hugging support that feels custom-fitted from the moment you sit down, eliminating those pressure points that develop with traditional lumbar support systems.This sophisticated backrest design actively reduces disc pressure and supports healthy spinal alignment throughout your workday. The system responds to your posture changes in real time, providing distributed support across your entire lower back rather than creating a single pressure point that becomes uncomfortable after a few hours.3. Four Recline Modes for Every ActivityThe Omni offers four intelligently designed recline angles that actually serve different purposes rather than just being arbitrary stopping points. The 105-degree Deep Focus mode keeps you alert and stable for presentations and calls, while the 120-degree Solo-Work position provides balanced support for extended concentration periods.The 135-degree Soft Recline works perfectly for gaming sessions or content consumption, and the 160-degree Spine Flow mode transforms the chair into an active recovery station. This final position enables spinal decompression and serves as the foundation for the chairs massage-like stretch feature, helping you recharge between intense work periods.4. Comprehensive Comfort From Head to ToeBeyond the dynamic backrest, every component of the Omni is designed to address specific comfort challenges. The 4D armrests adjust in height, width, depth, and angle, automatically repositioning during recline to maintain proper elbow support. The 3D neck support moves both vertically and horizontally, staying aligned with your head regardless of your sitting position.The multi-density seat cushion uses zoned support with firmer areas under your sit bones and softer regions toward the front edge to prevent leg numbness during extended sessions. An optional footrest completes the full-body support system, creating a comprehensive solution that addresses every common pain point from neck strain to circulation issues.5. Premium Materials Meet Sustainable DesignThe chair combines premium comfort with environmental responsibility through recycled mesh backing, glass-fiber-reinforced nylon construction, and modular components designed for easy repair and replacement. The materials feel genuinely luxurious while supporting the chairs dynamic functionality, with the flexible nylon enabling the responsive movement that makes the system work.LiberNovos commitment to sustainability extends to minimal, recyclable packaging and a five-year frame warranty that demonstrates confidence in long-term durability. The modular design philosophy means individual components can be serviced or upgraded without replacing the entire chair, supporting both environmental goals and user investment protection.Designed for Real LifeThe LiberNovo Omni succeeds because it acknowledges how people actually work and live, adapting to the reality of long coding sessions, creative marathons, gaming adventures, and video call schedules. The chair moves with you throughout your day, maintaining alignment and comfort without forcing you to think about your posture or make constant manual adjustments.North American pre-sales are now open through October 20, with the LiberNovo Omni starting at $848 in the USA and C$1,292 in Canada, representing significant savings of 23% and 29% respectively from regular pricing. Early customers can secure an additional 5% new-customer discount during the pre-sale period, bringing the USA price as low as $806. Each order includes a complimentary gift pack featuring an eye mask, eco-bag, and foot cushion, with shipping beginning October 20 for customers ready to experience ergonomic seating that finally works with your body.Click Here to Buy Now: $1099.The post 5 Ways the LiberNovo Omni Dynamic Ergonomic Chair Is Changing How We Sit first appeared on Yanko Design.
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  • Oaklight Residence: A Minimalist Apartment with Warm Wood Accents
    www.home-designing.com
    The Oaklight Residence, a project by Lis Design Studio, Roman Shpelyk, Oleksa Marko, and Uliana Smolska, is where calm simplicity meets natural warmth. This apartment was designed in clean, laconic volumes that let every detail breathe. A soft pastel palette sets the tone, while carefully placed accents, like the bold splash of color in the kitchen, add just the right dose of personality.The living room at Oaklight Residence is all about understated elegance. Clean-lined, plush seating in a soft neutral tone anchors the space, offering both comfort and sculptural presence. Behind it, a warm alder wood wall adds depth and texture, becoming the focal point that ties the room together.A round oak coffee table and woven bench reinforce the dialogue between simplicity and warmth. The oversized circular mirror amplifies natural light and creates a sense of spaciousness.The kitchen at Oaklight Residence is where minimalism takes a bold turn. While the apartment is bathed in soft neutrals, here a deep terracotta-red cabinetry introduces an expressive accent. Matte black fixtures and slim hardware keep the look sharp.Adjacent to the kitchen, the dining area continues the story of natural simplicity. A solid oak dining table anchors the space. This is paired with slender chairs from the young Danish brand TAKT. Their clean silhouettes and pale wood finish highlight the craftsmanship while echoing the rooms oak-lined bench. Floor-to-ceiling windows flood the area with natural light.The bedroom at Oaklight Residence embraces calm through simplicity. A custom alder wood headboard runs the length of the wall, its built-in niches offering subtle storage and space for personal objects. This thoughtful detail keeps surfaces uncluttered.The color palette remains soft and restrained: warm wood paired with crisp white bedding. The effect is serene and grounding, a space that feels like a natural extension of the apartments minimalism. A round mirror and carefully chosen accents, like a simple vase or lantern lamp, bring balance without disrupting the quiet atmosphere.This secondary bedroom at Oaklight Residence embraces the same language of calm restraint. The space is shaped by curved walls and soft white tones, creating a cocoon-like retreat that feels restful. A simple upholstered bed anchors the room, paired with minimal bedding that enhances the clean aesthetic.Adjacent to the sleeping area, a built-in desk transforms part of the bedroom into a compact yet highly functional workspace. Clad in alder veneer, the desk blends seamlessly into the architectural language of the apartment. This is accompanied by a slender chair and a terracotta-toned lamp that introduces a subtle pop of color. Positioned by a window, the workspace benefits from natural light, making it ideal for both focus and creative work.
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  • US warns Russia not to touch American nuclear technology at Ukrainian nuclear plant
    www.cnn.com
    The US has sensitive nuclear technology at a nuclear power plant inside Ukraine and is warning Russia not to touch it, according to a letter the US Department of Energy sent to Russia's state-owned nuclear energy firm Rosatom last month.
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  • Qualcomm Debuts Snapdragon X2 Elite and X2 Elite Extreme, Its Next-Gen Laptop Chips
    www.wired.com
    Qualcomm just announced the Snapdragon X2 Elite and X2 Elite Extreme, anticipated sequels to its game-changing PC chips.
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  • OpenAI to Join Tech Giants in Building 5 New Data Centers in U.S.
    www.nytimes.com
    Working with the Japanese conglomerate SoftBank and the cloud company Oracle, the A.I. start-up will spend $400 billion over the next five years.
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