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Epic games Store updates policy, now takes 0% of first 1M/per app/per year, launching in app web store to compete with Apple/google in app purchases
sillyGecko Member Mar 14, 2025 699 https://store.epicgames.com/en-US/news/new-epic-games-store-webshops-and-revenue-share-update 0% Store Fee For First $1,000,000 in Revenue Per App Per Year Starting in June 2025, for any Epic Games Store payments we process, developers will pay a 0% revenue share on their first $1,000,000 in revenue per app per year, and then our regular 88%/12% revenue share when they earn more than that. Click to expand... Click to shrink... Epic Games Store Webshops In June 2025, we are releasing a new feature enabling developers to launch their own webshops hosted by the Epic Games Store. These webshops can offer players out-of-app purchases, as a more cost-effective alternative to in-app purchases, where Apple, Google, and others charge exorbitant fees. With new legal rulings in place, developers will be able to send players from games to make digital purchases from webshops on any platform that allows it, including iOS in the European Union and United States. Click to expand... Click to shrink...   dex3108 Member Oct 26, 2017 24,562 They are still trying to attract developers and not customers.   Kouriozan Member Oct 25, 2017 24,550 So that's what it was, that's pretty good for small studios.   R3ndezvous Member Dec 17, 2024 1,173 Cool   Reckheim Avenger Oct 25, 2017 10,289 Say what you want; but that's actually really good for indy devs. Good on Epic.   Xando Member Oct 28, 2017 36,941 They still haven't understood that their problem is attracting consumers and not devs. 100% of nothing is still less than 70% of 1  The Lord of Cereal #REFANTAZIO SWEEP Member Jan 9, 2020 12,128 0% of 0 is still zero so I'm not sure that this is actually changing much for Epic tbh other than showing how desperate they are…   Remark Member Oct 27, 2017 4,086 dex3108 said: They are still trying to attract developers and not customers. Click to expand... Click to shrink... Yep. I use EGS cuz I have to (for Fortnite). EGS is still butt overall from an end user perspective. Improve the platform and maybe people might come over and use it.   UraMallas Member Nov 1, 2017 24,270 United States I think that's great. The more games on offer, the more likely I would be to use it as my primary PC storefront, if I ever become a Filthy PC Gamer.   dex3108 Member Oct 26, 2017 24,562 Reckheim said: Say what you want; but that's actually really good for indy devs. Good on Epic. Click to expand... Click to shrink... Can you explain it why it is good? You know that Epic Store has issue that they are not even trying to solve since they started?  Squirrel09 Member Nov 4, 2017 1,904 dex3108 said: They are still trying to attract developers and not customers. Click to expand... Click to shrink... What came first, chicken or egg? I'll still choose Steam over any other launcher. But without developers, there are no customers. And without customers there's no need for developers. Whether or not it's working is a different conversation, but Epic is also trying to attract customers with their free games, lots & lots of sales. They just need a more robust store/launcher... and frankly... userbase. People will play where there friends are. And my friends play on steam... dex3108 said: Can you explain it why it is good? You know that Epic Store has issue that they are not even trying to solve since they started? Click to expand... Click to shrink... Epic has lots of problems. But them taking less money from developers (now 0% for the first million earned every year) saves indie developers up to 120,000/year. Equivalent to a couple artist/developers salaries.  Juan Member Oct 28, 2017 2,705 Xando said: They still haven't understood that their problem is attracting consumers and not devs. Click to expand... Click to shrink... Surprisingly, even with a smaller amount of customers, devs can make more money from Epic Store thanks to these policies. One of my friend published his game on Steam and Epic, and made almost 50% more in revenu on Epic. Not saying Epic shouldn't improve their store (they definitely should and improve the overall UX) but from a developer PoV, Epic can be much more profitable even with less overall customers.  Infernostew Member Oct 25, 2017 4,489 New Jersey   Bigkrev Member Oct 25, 2017 12,952 dex3108 said: They are still trying to attract developers and not customers. Click to expand... Click to shrink... I mean, this seems way more focused on the legal win that Apple cannot stop redirects to outside stores for In-app purchases, and that Apple cannot take a cut of those payments. If you are playing a mobile game, and the game says "pay $10 using apple/google by clicking here, or click here to be redirected to the webstore and pay $7 instead", and it then redirects you to an Epic page to make the purchase, even if you are the most anti-Epic person on the planet, aren't you going to at least consider it?   Pulsar Member Apr 20, 2025 25 dex3108 said: They are still trying to attract developers and not customers. Click to expand... Click to shrink... I mean, what can they do? People didn't like when they went around securing exclusives, they are pretty slow with updating their store and apart from Fortnite, I can't see customers actively using their launcher/store.  OP OP sillyGecko Member Mar 14, 2025 699 Honestly other than steam cloud the feature parity between epic and steam is equal in my use cases. They need to get their games working even better on steam decks/cloud saves and it'll be a solid alternative   alr1ght Member Oct 25, 2017 10,841 I wish I had the means to burn this much money.   BasilZero Member Oct 25, 2017 39,753 Omni dex3108 said: They are still trying to attract developers and not customers. Click to expand... Click to shrink... Yup  DespiteTheNora Member Jan 30, 2025 1,410 Pulsar said: I mean, what can they do? People didn't like when they went around securing exclusives, they are pretty slow with updating their store and apart from Fortnite, I can't see customers actively using their launcher/store. Click to expand... Click to shrink... My guess is people like that poster want Epic to give up on their store aspirations so their experience isn't "marred" by having to install another launcher to play Alan Wake 2 at launch. Even though it probably wouldn't have existed without Epic in the first place.  dex3108 Member Oct 26, 2017 24,562 Squirrel09 said: What came first, chicken or egg? I'll still choose Steam over any other launcher. But without developers, there are no customers. And without customers there's no need for developers. Whether or not it's working is a different conversation, but Epic is also trying to attract customers with their free games, lots & lots of sales. They just need a more robust store/launcher... and frankly... userbase. People will play where there friends are. And my friends play on steam... Click to expand... Click to shrink... Epic store has significant userbase that they fail to sell games to. Free games are in my opinion hurting them more than helping. They are selling less and less games to their userbase despite that userbase growing up and time spent using Epic Launcher is going up. Bigkrev said: I mean, this seems way more focused on the legal win that Apple cannot stop redirects to outside stores for In-app purchases, and that Apple cannot take a cut of those payments. If you are playing a mobile game, and the game says "pay $10 using apple/google by clicking here, or click here to be redirected to the webstore and pay $7 instead", and it then redirects you to an Epic page to make the purchase, even if you are the most anti-Epic person on the planet, aren't you going to at least consider it? Click to expand... Click to shrink... I would argue that Epic chasing mobile market is even more futile than them chasing PC market. Amazon tried with basically same strategy of giving away free games and apps when they tried entering that market and went nowhere. Epic won't move people from App and Play store, at least not 99% of them (casual market).  Mass Effect One Winged Slayer Member Oct 31, 2017 19,055 This is a good thing no doubt, but I don't think it does much in the grand scheme of things. 3rd party sales are very low on EGS and seemingly are declining ($310m in 2023 to $255m in 2024). This comes off as more of a retention move than one that attracts new devs.  OP OP sillyGecko Member Mar 14, 2025 699 DespiteTheNora said: Even though it probably wouldn't have existed without Epic in the first place. Click to expand... Click to shrink... I believe Remedy has said as much, they'd been trying to make Alan wake 2 for years but publishers wouldn't bite. Then Epic did   DvS Member Feb 27, 2025 22 Good for devs obviously but looking EGS, the initial promises and the state right now, hard to believe they earned the lesson tbh.   Orayn Member Oct 25, 2017 14,185 People begrudgingly put up with the EGS launcher for Fortnite and a handful of other games. The majority of PC gamers have little interest in browsing or buying stuff on the store side of it.   SixelAlexiS Member Oct 27, 2017 9,132 Italy dex3108 said: They are still trying to attract developers and not customers. Click to expand... Click to shrink... The only outcome of this is probably trying to get developers make more exclusives on EGS, and I don't think it really worked before. I would rather have Family Sharing on EGS, so that's a way to attract customer as well.  Uzupedro Member May 16, 2020 13,742 Rio de Janeiro dex3108 said: Can you explain it why it is good? You know that Epic Store has issue that they are not even trying to solve since they started? Click to expand... Click to shrink... Not having to pay anything to the store for the first 1 million is good regardless of the other issues EGS has. The store still won't be used by 99% of people and all that but there is no reason to shit on this specifically.  HexedHavoc Member May 19, 2018 304 Melbourne, Australia for those of you saying "they are still trying to attract devs over customers" what rock have you been living under? they have been giving away free games for years and years...   YuriLowell Member Oct 26, 2017 4,444 thats super good for indy devs. Steam really should do something similar but they wont since they have a monopoly on the pc market.  Lashley <<Tag Here>> Member Oct 25, 2017 65,070 Too little too late This does nothing to attract customers either  dex3108 Member Oct 26, 2017 24,562 Uzupedro said: Not having to pay anything to the store for the first 1 million is good regardless of the other issues EGS has. The store still won't be used by 99% of people and all that but there is no reason to shit on this specifically. Click to expand... Click to shrink... I am not sh*tting on it i am just saying that makes very little difference when issue is that people are not buying games on Epic Store. Exclusives meant more for indie devs when they got money in advance, this doesn't help them that much because they still need to sell copies to get that money.  DarkLordOtaku Member Jun 6, 2024 1,117 Upper Marlboro, Maryland I imagine this news will continue to feed into the niche talking point of "if you buy on Steam, you must dislike developers." However, I'm still in the camp that I think Steam is better storefront, with very consumer friendly policies like Steam Family sharing.   Hero One Winged Slayer Member Oct 25, 2017 8,730 That's a bold move. Really huge for smaller devs. dex3108 said: They are still trying to attract developers and not customers. Click to expand... Click to shrink... Xando said: They still haven't understood that their problem is attracting consumers and not devs. 100% of nothing is still less than 70% of 1 Click to expand... Click to shrink... Games attract customers. This is literally the premise since the video game industry was created, whether it was arcades or home consoles. Juan said: Surprisingly, even with a smaller amount of customers, devs can make more money from Epic Store thanks to these policies. One of my friend published his game on Steam and Epic, and made almost 50% more in revenu on Epic. Not saying Epic shouldn't improve their store (they definitely should and improve the overall UX) but from a developer PoV, Epic can be much more profitable even with less overall customers. Click to expand... Click to shrink... Unfortunately this anecdotal information will get ignored for reasons, even had an actual dev in a thread not too long ago say something similar and lots of people with an Epic axe to grind just ignored him.  OP OP sillyGecko Member Mar 14, 2025 699 YuriLowell said: thats super good for indy devs. Steam really should do something similar but they wont since they have a monopoly on the pc market. Click to expand... Click to shrink... Unfortunate reality, and given Gabe Newells… libertarian philosophy… I'd rather them not have a monopoly. Things like the steam forums and the "dating sims" on Steam should be fine enough examples why.   DespiteTheNora Member Jan 30, 2025 1,410 sillyGecko said: I believe Remedy has said as much, they'd been trying to make Alan wake 2 for years but publishers wouldn't bite. Then Epic did Click to expand... Click to shrink... Right. And I understand from a customer perspective, EGS isn't close to Steam at all. I just think this news is rather good for developers so it's just hard to see why we need to dump on Epic here.  eddy Member Oct 25, 2017 5,234 dex3108 said: They are still trying to attract developers and not customers. Click to expand... Click to shrink... s/developers/publishers/ ... Sweeney's real customers.  Lkr Member Oct 28, 2017 11,970 how does this solve the riddle of no one buying games on the platform though?   closer Member Oct 25, 2017 5,416 it's nice to have another option for consumers to go to if they want to support a dev wholly instead of paying towards store rent   Reckheim Avenger Oct 25, 2017 10,289 dex3108 said: Can you explain it why it is good? You know that Epic Store has issue that they are not even trying to solve since they started? Click to expand... Click to shrink... Indie devs don't have a lot of resources; being be able to put a game on a store that doesn't take a cut is great for them.   OP OP sillyGecko Member Mar 14, 2025 699 DespiteTheNora said: Right. And I understand from a customer perspective, EGS isn't close to Steam at all. I just think this news is rather good for developers so it's just hard to see why we need to dump on Epic here. Click to expand... Click to shrink... Some people have a real axe to grind with Epic for whatever reason. Best to not engage and let them flame out imo   Nameless Hero Member Oct 25, 2017 23,257 Cool, objectively good news. How good? no idea, does it even matter? I doubt this will change anything for the Epic Store but hey, it's probably nice for some of the devs.  Rlan Member Oct 27, 2017 919 Atlanta, Georgia dex3108 said: They are still trying to attract developers and not customers. Click to expand... Click to shrink... I will say though - this seems to have made a lot of developers switch to Unreal 5. I'm trying to get a job right now after being a designer on Unity for 15 years - and the majority of jobs currently out there for my position want 5 years of Unreal experience and Blueprints.  Camrot Member Oct 27, 2017 32 My "new" computer, which is now just two years old, still doesn't have the epic store client installed. I did buy some games there at the begining, since they had some great sales, and I obviously got a bunch of the free games. Now it has been several years since I launched any games from the client, and I certainly will not spend any more money there. In my mind there is just a question about time before they decide to cut their lossses and close shop.   Xando Member Oct 28, 2017 36,941 Hero said: Games attract customers. This is literally the premise since the video game industry was created, whether it was arcades or home consoles. Click to expand... Click to shrink... You say this as if they haven't been throwing money at games and exclusives for almost 8 years now and all they have to show for is declining revenue. This whole devs will attract customers mantra has failed a long time ago on PC.  EvilBoris Prophet of Truth - HDTVtest Verified Oct 29, 2017 17,997 dex3108 said: They are still trying to attract developers and not customers. Click to expand... Click to shrink... Well it is pointless attracting customers if you have nothing to sell.  svacina Member Oct 25, 2017 4,650 EvilBoris said: Well it is pointless having customers if you have nothing to sell. Click to expand... Click to shrink... And it's pointless to sell to noone...   prudis Member Oct 25, 2017 462 CZ HexedHavoc said: for those of you saying "they are still trying to attract devs over customers" what rock have you been living under? they have been giving away free games for years and years... Click to expand... Click to shrink... you need "customers" (ones who pay) and not "players" (ones who activate freebie) but i guess they are fine with 100% susbidize it from vbucks revenue  InspectorJones One Winged Slayer Member Oct 28, 2017 1,913 Just posting what I posted in the other thread; but I yawn once again as a customer. Unless they found a way to make customers want to buy games on there; its going to be more pathetic attempt at giving devs/publishers a better deal on their unprofitable store front that will not nudge the needle at all.  DanteMenethil Member Oct 25, 2017 8,942 That's great for devs, but they really need to make the store more attractive on the consumer side if devs actually want to make money there.   OP OP sillyGecko Member Mar 14, 2025 699 Rlan said: I will say though - this seems to have made a lot of developers switch to Unreal 5. I'm trying to get a job right now after being a designer on Unity for 15 years - and the majority of jobs currently out there for my position want 5 years of Unreal experience and Blueprints. Click to expand... Click to shrink... Indeed, I actually had a recruiter cold call me from a large automotive company the other day, asked him why they were calling when I had no auto experience and he said it was because I had worked a contract with unreal engine in the past and they were having a hard time finding experienced devs with unreal experience.   dex3108 Member Oct 26, 2017 24,562 Hero said: That's a bold move. Really huge for smaller devs. Games attract customers. This is literally the premise since the video game industry was created, whether it was arcades or home consoles. Click to expand... Click to shrink... Again remind me how things went during Epic Store Exclusivity era when they had blockbuster releases? Also remind me how their sales data for 3rd party release look year over year despite number of games increasing significantly. EvilBoris said: Well it is pointless attracting customers if you have nothing to sell. Click to expand... Click to shrink... They already more games to sell than ever and still selling less and less of those games year over year. 
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