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Epic games Store updates policy, now takes 0% of first 1M/per app/per year, launching in app web store to compete with Apple/google in app purchases
sillyGecko
Member
Mar 14, 2025
699
https://store.epicgames.com/en-US/news/new-epic-games-store-webshops-and-revenue-share-update
0% Store Fee For First $1,000,000 in Revenue Per App Per Year
Starting in June 2025, for any Epic Games Store payments we process, developers will pay a 0% revenue share on their first $1,000,000 in revenue per app per year, and then our regular 88%/12% revenue share when they earn more than that.
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Epic Games Store Webshops
In June 2025, we are releasing a new feature enabling developers to launch their own webshops hosted by the Epic Games Store. These webshops can offer players out-of-app purchases, as a more cost-effective alternative to in-app purchases, where Apple, Google, and others charge exorbitant fees. With new legal rulings in place, developers will be able to send players from games to make digital purchases from webshops on any platform that allows it, including iOS in the European Union and United States.
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dex3108
Member
Oct 26, 2017
24,562
They are still trying to attract developers and not customers.
Kouriozan
Member
Oct 25, 2017
24,550
So that's what it was, that's pretty good for small studios.
R3ndezvous
Member
Dec 17, 2024
1,173
Cool
Reckheim
Avenger
Oct 25, 2017
10,289
Say what you want; but that's actually really good for indy devs. Good on Epic.
Xando
Member
Oct 28, 2017
36,941
They still haven't understood that their problem is attracting consumers and not devs.
100% of nothing is still less than 70% of 1
The Lord of Cereal
#REFANTAZIO SWEEP
Member
Jan 9, 2020
12,128
0% of 0 is still zero so I'm not sure that this is actually changing much for Epic tbh other than showing how desperate they are…
Remark
Member
Oct 27, 2017
4,086
dex3108 said:
They are still trying to attract developers and not customers.
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Yep. I use EGS cuz I have to (for Fortnite). EGS is still butt overall from an end user perspective. Improve the platform and maybe people might come over and use it.
UraMallas
Member
Nov 1, 2017
24,270
United States
I think that's great. The more games on offer, the more likely I would be to use it as my primary PC storefront, if I ever become a Filthy PC Gamer.
dex3108
Member
Oct 26, 2017
24,562
Reckheim said:
Say what you want; but that's actually really good for indy devs. Good on Epic.
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Can you explain it why it is good? You know that Epic Store has issue that they are not even trying to solve since they started?
Squirrel09
Member
Nov 4, 2017
1,904
dex3108 said:
They are still trying to attract developers and not customers.
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What came first, chicken or egg?
I'll still choose Steam over any other launcher. But without developers, there are no customers. And without customers there's no need for developers.
Whether or not it's working is a different conversation, but Epic is also trying to attract customers with their free games, lots & lots of sales. They just need a more robust store/launcher... and frankly... userbase. People will play where there friends are. And my friends play on steam...
dex3108 said:
Can you explain it why it is good? You know that Epic Store has issue that they are not even trying to solve since they started?
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Epic has lots of problems. But them taking less money from developers (now 0% for the first million earned every year) saves indie developers up to 120,000/year. Equivalent to a couple artist/developers salaries.
Juan
Member
Oct 28, 2017
2,705
Xando said:
They still haven't understood that their problem is attracting consumers and not devs.
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Surprisingly, even with a smaller amount of customers, devs can make more money from Epic Store thanks to these policies. One of my friend published his game on Steam and Epic, and made almost 50% more in revenu on Epic.
Not saying Epic shouldn't improve their store (they definitely should and improve the overall UX) but from a developer PoV, Epic can be much more profitable even with less overall customers.
Infernostew
Member
Oct 25, 2017
4,489
New Jersey
Bigkrev
Member
Oct 25, 2017
12,952
dex3108 said:
They are still trying to attract developers and not customers.
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I mean, this seems way more focused on the legal win that Apple cannot stop redirects to outside stores for In-app purchases, and that Apple cannot take a cut of those payments. If you are playing a mobile game, and the game says "pay $10 using apple/google by clicking here, or click here to be redirected to the webstore and pay $7 instead", and it then redirects you to an Epic page to make the purchase, even if you are the most anti-Epic person on the planet, aren't you going to at least consider it?
Pulsar
Member
Apr 20, 2025
25
dex3108 said:
They are still trying to attract developers and not customers.
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I mean, what can they do? People didn't like when they went around securing exclusives, they are pretty slow with updating their store and apart from Fortnite, I can't see customers actively using their launcher/store.
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sillyGecko
Member
Mar 14, 2025
699
Honestly other than steam cloud the feature parity between epic and steam is equal in my use cases. They need to get their games working even better on steam decks/cloud saves and it'll be a solid alternative
alr1ght
Member
Oct 25, 2017
10,841
I wish I had the means to burn this much money.
BasilZero
Member
Oct 25, 2017
39,753
Omni
dex3108 said:
They are still trying to attract developers and not customers.
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Yup
DespiteTheNora
Member
Jan 30, 2025
1,410
Pulsar said:
I mean, what can they do? People didn't like when they went around securing exclusives, they are pretty slow with updating their store and apart from Fortnite, I can't see customers actively using their launcher/store.
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My guess is people like that poster want Epic to give up on their store aspirations so their experience isn't "marred" by having to install another launcher to play Alan Wake 2 at launch. Even though it probably wouldn't have existed without Epic in the first place.
dex3108
Member
Oct 26, 2017
24,562
Squirrel09 said:
What came first, chicken or egg?
I'll still choose Steam over any other launcher. But without developers, there are no customers. And without customers there's no need for developers.
Whether or not it's working is a different conversation, but Epic is also trying to attract customers with their free games, lots & lots of sales. They just need a more robust store/launcher... and frankly... userbase. People will play where there friends are. And my friends play on steam...
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Epic store has significant userbase that they fail to sell games to. Free games are in my opinion hurting them more than helping. They are selling less and less games to their userbase despite that userbase growing up and time spent using Epic Launcher is going up.
Bigkrev said:
I mean, this seems way more focused on the legal win that Apple cannot stop redirects to outside stores for In-app purchases, and that Apple cannot take a cut of those payments. If you are playing a mobile game, and the game says "pay $10 using apple/google by clicking here, or click here to be redirected to the webstore and pay $7 instead", and it then redirects you to an Epic page to make the purchase, even if you are the most anti-Epic person on the planet, aren't you going to at least consider it?
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I would argue that Epic chasing mobile market is even more futile than them chasing PC market. Amazon tried with basically same strategy of giving away free games and apps when they tried entering that market and went nowhere. Epic won't move people from App and Play store, at least not 99% of them (casual market).
Mass Effect
One Winged Slayer
Member
Oct 31, 2017
19,055
This is a good thing no doubt, but I don't think it does much in the grand scheme of things.
3rd party sales are very low on EGS and seemingly are declining ($310m in 2023 to $255m in 2024). This comes off as more of a retention move than one that attracts new devs.
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sillyGecko
Member
Mar 14, 2025
699
DespiteTheNora said:
Even though it probably wouldn't have existed without Epic in the first place.
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I believe Remedy has said as much, they'd been trying to make Alan wake 2 for years but publishers wouldn't bite. Then Epic did
DvS
Member
Feb 27, 2025
22
Good for devs obviously but looking EGS, the initial promises and the state right now, hard to believe they earned the lesson tbh.
Orayn
Member
Oct 25, 2017
14,185
People begrudgingly put up with the EGS launcher for Fortnite and a handful of other games. The majority of PC gamers have little interest in browsing or buying stuff on the store side of it.
SixelAlexiS
Member
Oct 27, 2017
9,132
Italy
dex3108 said:
They are still trying to attract developers and not customers.
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The only outcome of this is probably trying to get developers make more exclusives on EGS, and I don't think it really worked before.
I would rather have Family Sharing on EGS, so that's a way to attract customer as well.
Uzupedro
Member
May 16, 2020
13,742
Rio de Janeiro
dex3108 said:
Can you explain it why it is good? You know that Epic Store has issue that they are not even trying to solve since they started?
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Not having to pay anything to the store for the first 1 million is good regardless of the other issues EGS has.
The store still won't be used by 99% of people and all that but there is no reason to shit on this specifically.
HexedHavoc
Member
May 19, 2018
304
Melbourne, Australia
for those of you saying "they are still trying to attract devs over customers" what rock have you been living under? they have been giving away free games for years and years...
YuriLowell
Member
Oct 26, 2017
4,444
thats super good for indy devs.
Steam really should do something similar but they wont since they have a monopoly on the pc market.
Lashley
<<Tag Here>>
Member
Oct 25, 2017
65,070
Too little too late
This does nothing to attract customers either
dex3108
Member
Oct 26, 2017
24,562
Uzupedro said:
Not having to pay anything to the store for the first 1 million is good regardless of the other issues EGS has.
The store still won't be used by 99% of people and all that but there is no reason to shit on this specifically.
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I am not sh*tting on it i am just saying that makes very little difference when issue is that people are not buying games on Epic Store. Exclusives meant more for indie devs when they got money in advance, this doesn't help them that much because they still need to sell copies to get that money.
DarkLordOtaku
Member
Jun 6, 2024
1,117
Upper Marlboro, Maryland
I imagine this news will continue to feed into the niche talking point of "if you buy on Steam, you must dislike developers." However, I'm still in the camp that I think Steam is better storefront, with very consumer friendly policies like Steam Family sharing.
Hero
One Winged Slayer
Member
Oct 25, 2017
8,730
That's a bold move. Really huge for smaller devs.
dex3108 said:
They are still trying to attract developers and not customers.
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Xando said:
They still haven't understood that their problem is attracting consumers and not devs.
100% of nothing is still less than 70% of 1
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Games attract customers. This is literally the premise since the video game industry was created, whether it was arcades or home consoles.
Juan said:
Surprisingly, even with a smaller amount of customers, devs can make more money from Epic Store thanks to these policies. One of my friend published his game on Steam and Epic, and made almost 50% more in revenu on Epic.
Not saying Epic shouldn't improve their store (they definitely should and improve the overall UX) but from a developer PoV, Epic can be much more profitable even with less overall customers.
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Unfortunately this anecdotal information will get ignored for reasons, even had an actual dev in a thread not too long ago say something similar and lots of people with an Epic axe to grind just ignored him.
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sillyGecko
Member
Mar 14, 2025
699
YuriLowell said:
thats super good for indy devs.
Steam really should do something similar but they wont since they have a monopoly on the pc market.
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Unfortunate reality, and given Gabe Newells… libertarian philosophy… I'd rather them not have a monopoly. Things like the steam forums and the "dating sims" on Steam should be fine enough examples why.
DespiteTheNora
Member
Jan 30, 2025
1,410
sillyGecko said:
I believe Remedy has said as much, they'd been trying to make Alan wake 2 for years but publishers wouldn't bite. Then Epic did
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Right. And I understand from a customer perspective, EGS isn't close to Steam at all. I just think this news is rather good for developers so it's just hard to see why we need to dump on Epic here.
eddy
Member
Oct 25, 2017
5,234
dex3108 said:
They are still trying to attract developers and not customers.
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s/developers/publishers/ ... Sweeney's real customers.
Lkr
Member
Oct 28, 2017
11,970
how does this solve the riddle of no one buying games on the platform though?
closer
Member
Oct 25, 2017
5,416
it's nice to have another option for consumers to go to if they want to support a dev wholly instead of paying towards store rent
Reckheim
Avenger
Oct 25, 2017
10,289
dex3108 said:
Can you explain it why it is good? You know that Epic Store has issue that they are not even trying to solve since they started?
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Indie devs don't have a lot of resources; being be able to put a game on a store that doesn't take a cut is great for them.
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sillyGecko
Member
Mar 14, 2025
699
DespiteTheNora said:
Right. And I understand from a customer perspective, EGS isn't close to Steam at all. I just think this news is rather good for developers so it's just hard to see why we need to dump on Epic here.
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Some people have a real axe to grind with Epic for whatever reason. Best to not engage and let them flame out imo
Nameless Hero
Member
Oct 25, 2017
23,257
Cool, objectively good news.
How good? no idea, does it even matter?
I doubt this will change anything for the Epic Store but hey, it's probably nice for some of the devs.
Rlan
Member
Oct 27, 2017
919
Atlanta, Georgia
dex3108 said:
They are still trying to attract developers and not customers.
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I will say though - this seems to have made a lot of developers switch to Unreal 5. I'm trying to get a job right now after being a designer on Unity for 15 years - and the majority of jobs currently out there for my position want 5 years of Unreal experience and Blueprints.
Camrot
Member
Oct 27, 2017
32
My "new" computer, which is now just two years old, still doesn't have the epic store client installed. I did buy some games there at the begining, since they had some great sales, and I obviously got a bunch of the free games. Now it has been several years since I launched any games from the client, and I certainly will not spend any more money there. In my mind there is just a question about time before they decide to cut their lossses and close shop.
Xando
Member
Oct 28, 2017
36,941
Hero said:
Games attract customers. This is literally the premise since the video game industry was created, whether it was arcades or home consoles.
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You say this as if they haven't been throwing money at games and exclusives for almost 8 years now and all they have to show for is declining revenue.
This whole devs will attract customers mantra has failed a long time ago on PC.
EvilBoris
Prophet of Truth - HDTVtest
Verified
Oct 29, 2017
17,997
dex3108 said:
They are still trying to attract developers and not customers.
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Well it is pointless attracting customers if you have nothing to sell.
svacina
Member
Oct 25, 2017
4,650
EvilBoris said:
Well it is pointless having customers if you have nothing to sell.
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And it's pointless to sell to noone...
prudis
Member
Oct 25, 2017
462
CZ
HexedHavoc said:
for those of you saying "they are still trying to attract devs over customers" what rock have you been living under? they have been giving away free games for years and years...
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you need "customers" (ones who pay) and not "players" (ones who activate freebie)
but i guess they are fine with 100% susbidize it from vbucks revenue
InspectorJones
One Winged Slayer
Member
Oct 28, 2017
1,913
Just posting what I posted in the other thread; but I yawn once again as a customer.
Unless they found a way to make customers want to buy games on there; its going to be more pathetic attempt at giving devs/publishers a better deal on their unprofitable store front that will not nudge the needle at all.
DanteMenethil
Member
Oct 25, 2017
8,942
That's great for devs, but they really need to make the store more attractive on the consumer side if devs actually want to make money there.
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sillyGecko
Member
Mar 14, 2025
699
Rlan said:
I will say though - this seems to have made a lot of developers switch to Unreal 5. I'm trying to get a job right now after being a designer on Unity for 15 years - and the majority of jobs currently out there for my position want 5 years of Unreal experience and Blueprints.
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Indeed, I actually had a recruiter cold call me from a large automotive company the other day, asked him why they were calling when I had no auto experience and he said it was because I had worked a contract with unreal engine in the past and they were having a hard time finding experienced devs with unreal experience.
dex3108
Member
Oct 26, 2017
24,562
Hero said:
That's a bold move. Really huge for smaller devs.
Games attract customers. This is literally the premise since the video game industry was created, whether it was arcades or home consoles.
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Again remind me how things went during Epic Store Exclusivity era when they had blockbuster releases? Also remind me how their sales data for 3rd party release look year over year despite number of games increasing significantly.
EvilBoris said:
Well it is pointless attracting customers if you have nothing to sell.
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They already more games to sell than ever and still selling less and less of those games year over year.
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