Blumhouse and Meta Launch ‘Horrorverse’ Game Featuring M3GAN, ‘The Purge’s’ Lady Liberty and More (EXCLUSIVE)
Blumhouse and Meta have announced “Blumhouse Horroverse,” a new immersive horror experience launching in Meta Horizon on May 22. The new world will transport fans into Blumhouse horror franchises including “M3GAN,” “Wolf Man,” “The Black Phone” and “Happy Death Day.”
The official event description reads: “Dare to enter Blumhouse Horrorverse! Hunt victims as M3GAN, Babyface, or Lady Liberty. Role play as villains from ‘M3GAN,’ ‘The Purge,’ and ‘Black Phone’ across thrilling minigames.”
Related Stories
The “Blumhouse Horrorverse” will feature the “Survival Lockdown” game, in which players can throw a lever assigning everyone in the house a random role: victim or villain. As victims work together to locate missing keycards to end the lockdown, players assigned the “villain” role will embody Blumhouse characters like M3GAN, the Babyface Killer from “Happy Death Day” and Lady Liberty from “The Purge,” to eliminate survivors before they can escape.
Popular on Variety
In addition to the centerpiece “Survival Lockdown” game, the “Blumhouse Horrorverse” Meta Quest world will feature a “Wolf Man” mini game, target practice areas based on “The Purge” films and a screening area for “exclusive Blumhouse content.”
The “Blumhouse Horrorverse” is the latest horror experience to join Meta Quest, alongside 29 other titles featured in Meta Quest’s Halfway to Halloween celebration, including “Alien: Rogue Incursion,” “Arizona Sunshine 2,” “Cosmodread,” “Creepy Cabin,” “The Exorcist: Legion VR” and “Five Nights at Freddy’s: Help Wanted.”
“I’m thrilled to bring ‘Blumhouse Horroverse’ to life in Meta Horizon,” said Sarah Malkin, director of Reality Labs Entertainment Content at Meta. “This immersive experience lets horror fans interact with iconic Blumhouse movies and monsters. What excites me most is giving audiences more of what they love, and a platform to share their passion with others who feel the same way.”
“Blumhouse has always looked for new ways to bring fans closer to the stories they love,” said Karen Barragan, Blumhouse chief marketing officer. “‘Horroverse’ is our most immersive experience yet — something that lets people step inside our worlds, connect with other horror fans, and even become the villain. With Meta, we’re not just pushing boundaries — we’re building a space where you don’t just experience horror — you exist inside it.”
Fans can RSVP for the “Blumhouse Horrorverse” world, here. The experience will also be available on Meta Horizon’s website and mobile app.
Watch the trailer below.
#blumhouse #meta #launch #horrorverse #game
Blumhouse and Meta Launch ‘Horrorverse’ Game Featuring M3GAN, ‘The Purge’s’ Lady Liberty and More (EXCLUSIVE)
Blumhouse and Meta have announced “Blumhouse Horroverse,” a new immersive horror experience launching in Meta Horizon on May 22. The new world will transport fans into Blumhouse horror franchises including “M3GAN,” “Wolf Man,” “The Black Phone” and “Happy Death Day.”
The official event description reads: “Dare to enter Blumhouse Horrorverse! Hunt victims as M3GAN, Babyface, or Lady Liberty. Role play as villains from ‘M3GAN,’ ‘The Purge,’ and ‘Black Phone’ across thrilling minigames.”
Related Stories
The “Blumhouse Horrorverse” will feature the “Survival Lockdown” game, in which players can throw a lever assigning everyone in the house a random role: victim or villain. As victims work together to locate missing keycards to end the lockdown, players assigned the “villain” role will embody Blumhouse characters like M3GAN, the Babyface Killer from “Happy Death Day” and Lady Liberty from “The Purge,” to eliminate survivors before they can escape.
Popular on Variety
In addition to the centerpiece “Survival Lockdown” game, the “Blumhouse Horrorverse” Meta Quest world will feature a “Wolf Man” mini game, target practice areas based on “The Purge” films and a screening area for “exclusive Blumhouse content.”
The “Blumhouse Horrorverse” is the latest horror experience to join Meta Quest, alongside 29 other titles featured in Meta Quest’s Halfway to Halloween celebration, including “Alien: Rogue Incursion,” “Arizona Sunshine 2,” “Cosmodread,” “Creepy Cabin,” “The Exorcist: Legion VR” and “Five Nights at Freddy’s: Help Wanted.”
“I’m thrilled to bring ‘Blumhouse Horroverse’ to life in Meta Horizon,” said Sarah Malkin, director of Reality Labs Entertainment Content at Meta. “This immersive experience lets horror fans interact with iconic Blumhouse movies and monsters. What excites me most is giving audiences more of what they love, and a platform to share their passion with others who feel the same way.”
“Blumhouse has always looked for new ways to bring fans closer to the stories they love,” said Karen Barragan, Blumhouse chief marketing officer. “‘Horroverse’ is our most immersive experience yet — something that lets people step inside our worlds, connect with other horror fans, and even become the villain. With Meta, we’re not just pushing boundaries — we’re building a space where you don’t just experience horror — you exist inside it.”
Fans can RSVP for the “Blumhouse Horrorverse” world, here. The experience will also be available on Meta Horizon’s website and mobile app.
Watch the trailer below.
#blumhouse #meta #launch #horrorverse #game