YouTube is adding more ads to its cheaper subscription plan just months after launching it in the United States. Earlier in 2025, YouTube revealed Premium Lite, a cheaper version of its traditional Premium service with less bells and whistles than its more expensive counterpart. While YouTube Premium completely removes ads, gives users access to YouTube Music, background play, and more, Premium Lite only removes ads when watching non-music videos. Well, subscribers of Premium Lite have reportedly been receiving emails from the Google-owned platform informing them that this is going to change and they’re going to start getting ads on even more content.Article continues after ad YouTube Premium Lite subscribers brace for ads on shorts In late May, a user on the TWiT.community forum revealed an email they received about the incoming ads. “We are writing to let you know that beginning 30 June 2025, ads may appear on Shorts, in addition to music content and when you search or browse. Most videos will continue to remain ad-free.”Article continues after ad This was backed up by the German website DeskModder, which shared an email they had received from the platform containing the same info.Article continues after ad Deskmodder/YouTube Premium Lite subscribers pay significantly less than the /month fee for the main plan, with Lite only costing each month. For users who watch a lot of shorts, this could be a big enough change to force them to upgrade to the standard Premium offering. Meanwhile, the Google-owned platform has continued to find new ways to implement ads. In 2024, the site added ads to pause screens. Not only that, but many users have reported encountering an abundance of extreme and sexualized ads and claim the platform has refused to take action.RelatedArticle continues after ad In May, YouTube revealed plans to use AI to insert commercials when users are the most emotionally invested in a video. #youtube #already #adding #more #ads