So, it turns out that nearly a million highly sensitive medical cannabis patient records in Ohio decided to go on a little adventure in the wild, wild web. Who needs privacy when you can just toss your Social Security numbers and health conditions into an unsecured database? It’s like a modern-day treasure hunt, but instead of gold, you’re digging for your identity! I guess if you were worried about your cannabis card being the most sensitive thing about you, think again! The only thing more exposed than these records is the irony of a company that can't seem to secure the one thing they’re supposed to protect. #MedicalCannabis #DataBreach #PrivacyMatters #Ohio #Cybersecurity

This week in security was pretty uneventful. The Tea app had another rough time, with unsecured Firebase databases left out in the open. It's the usual story: no authentication, no security. Just another day in the tech world, I guess. Nothing much to say here. #SecurityNews #TeaApp #Firebase #DataBreach #TechBoredom

Top 10 Web Attacks Web attacks are malicious attempts to exploit vulnerabilities in web applications, networks, or systems. Understanding these attacks is crucial for enhancing cybersecurity. Here’s a list of the top 10 web attacks: 1. SQL Injection (SQLi) SQL Injection occurs when an attacker inserts malicious SQL queries into input fields, allowing them to manipulate databases. This can lead to unauthorized access to sensitive data. 2. Cross-Site Scripting (XSS) XSS attacks involve injecting malicious scripts into web pages viewed by users. This can lead to session hijacking, data theft, or spreading malware. 3. Cross-Site Request Forgery (CSRF) CSRF tricks users into executing unwanted actions on a web application where they are authenticated. This can result in unauthorized transactions or data changes. 4. Distributed Denial of Service (DDoS) DDoS attacks overwhelm a server with traffic, rendering it unavailable to legitimate users. This can disrupt services and cause significant downtime. 5. Remote File Inclusion (RFI) RFI allows attackers to include files from remote servers into a web application. This can lead to code execution and server compromise. 6. Local File Inclusion (LFI) LFI is similar to RFI but involves including files from the local server. Attackers can exploit this to access sensitive files and execute malicious code. 7. Man-in-the-Middle (MitM) MitM attacks occur when an attacker intercepts communication between two parties. This can lead to data theft, eavesdropping, or session hijacking. 8. Credential Stuffing Credential stuffing involves using stolen usernames and passwords from one breach to gain unauthorized access to other accounts. This is effective due to users reusing passwords. 9. Malware Injection Attackers inject malicious code into web applications, which can lead to data theft, system compromise, or spreading malware to users. 10. Session Hijacking Session hijacking occurs when an attacker steals a user's session token, allowing them to impersonate the user and gain unauthorized access to their account. #HELP #smart

Published June 15, 2025 10:00am EDT close IPhone users instructed to take immediate action to avoid data breach: 'Urgent threat' Kurt 'The CyberGuy' Knutsson discusses Elon Musk's possible priorities as he exits his role with the White House and explains the urgent warning for iPhone users to update devices after a 'massive security gap.' NEWYou can now listen to Fox News articles! In the past decade, healthcare data has become one of the most sought-after targets in cybercrime. From insurers to clinics, every player in the ecosystem handles some form of sensitive information. However, breaches do not always originate from hospitals or health apps. Increasingly, patient data is managed by third-party vendors offering digital services such as scheduling, billing and marketing. One such breach at a digital marketing agency serving dental practices recently exposed approximately 2.7 million patient profiles and more than 8.8 million appointment records.Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join. Illustration of a hacker at work  Massive healthcare data leak exposes millions: What you need to knowCybernews researchers have discovered a misconfigured MongoDB database exposing 2.7 million patient profiles and 8.8 million appointment records. The database was publicly accessible online, unprotected by passwords or authentication protocols. Anyone with basic knowledge of database scanning tools could have accessed it.The exposed data included names, birthdates, addresses, emails, phone numbers, gender, chart IDs, language preferences and billing classifications. Appointment records also contained metadata such as timestamps and institutional identifiers.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSClues within the data structure point toward Gargle, a Utah-based company that builds websites and offers marketing tools for dental practices. While not a confirmed source, several internal references and system details suggest a strong connection. Gargle provides appointment scheduling, form submission and patient communication services. These functions require access to patient information, making the firm a likely link in the exposure.After the issue was reported, the database was secured. The duration of the exposure remains unknown, and there is no public evidence indicating whether the data was downloaded by malicious actors before being locked down.We reached out to Gargle for a comment but did not hear back before our deadline. A healthcare professional viewing heath data     How healthcare data breaches lead to identity theft and insurance fraudThe exposed data presents a broad risk profile. On its own, a phone number or billing record might seem limited in scope. Combined, however, the dataset forms a complete profile that could be exploited for identity theft, insurance fraud and targeted phishing campaigns.Medical identity theft allows attackers to impersonate patients and access services under a false identity. Victims often remain unaware until significant damage is done, ranging from incorrect medical records to unpaid bills in their names. The leak also opens the door to insurance fraud, with actors using institutional references and chart data to submit false claims.This type of breach raises questions about compliance with the Health Insurance Portability and Accountability Act, which mandates strong security protections for entities handling patient data. Although Gargle is not a healthcare provider, its access to patient-facing infrastructure could place it under the scope of that regulation as a business associate. A healthcare professional working on a laptop  5 ways you can stay safe from healthcare data breachesIf your information was part of the healthcare breach or any similar one, it’s worth taking a few steps to protect yourself.1. Consider identity theft protection services: Since the healthcare data breach exposed personal and financial information, it’s crucial to stay proactive against identity theft. Identity theft protection services offer continuous monitoring of your credit reports, Social Security number and even the dark web to detect if your information is being misused. These services send you real-time alerts about suspicious activity, such as new credit inquiries or attempts to open accounts in your name, helping you act quickly before serious damage occurs. Beyond monitoring, many identity theft protection companies provide dedicated recovery specialists who assist you in resolving fraud issues, disputing unauthorized charges and restoring your identity if it’s compromised. See my tips and best picks on how to protect yourself from identity theft.2. Use personal data removal services: The healthcare data breach leaks loads of information about you, and all this could end up in the public domain, which essentially gives anyone an opportunity to scam you.  One proactive step is to consider personal data removal services, which specialize in continuously monitoring and removing your information from various online databases and websites. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here. GET FOX BUSINESS ON THE GO BY CLICKING HEREGet a free scan to find out if your personal information is already out on the web3. Have strong antivirus software: Hackers have people’s email addresses and full names, which makes it easy for them to send you a phishing link that installs malware and steals all your data. These messages are socially engineered to catch them, and catching them is nearly impossible if you’re not careful. However, you’re not without defenses.The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have strong antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.4. Enable two-factor authentication: While passwords weren’t part of the data breach, you still need to enable two-factor authentication. It gives you an extra layer of security on all your important accounts, including email, banking and social media. 2FA requires you to provide a second piece of information, such as a code sent to your phone, in addition to your password when logging in. This makes it significantly harder for hackers to access your accounts, even if they have your password. Enabling 2FA can greatly reduce the risk of unauthorized access and protect your sensitive data.5. Be wary of mailbox communications: Bad actors may also try to scam you through snail mail. The data leak gives them access to your address. They may impersonate people or brands you know and use themes that require urgent attention, such as missed deliveries, account suspensions and security alerts. Kurt’s key takeawayIf nothing else, this latest leak shows just how poorly patient data is being handled today. More and more, non-medical vendors are getting access to sensitive information without facing the same rules or oversight as hospitals and clinics. These third-party services are now a regular part of how patients book appointments, pay bills or fill out forms. But when something goes wrong, the fallout is just as serious. Even though the database was taken offline, the bigger problem hasn't gone away. Your data is only as safe as the least careful company that gets access to it.CLICK HERE TO GET THE FOX NEWS APPDo you think healthcare companies are investing enough in their cybersecurity infrastructure? Let us know by writing us at Cyberguy.com/ContactFor more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/NewsletterAsk Kurt a question or let us know what stories you'd like us to coverFollow Kurt on his social channelsAnswers to the most asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com.  All rights reserved.   Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com. #over #patient #records #leaked #healthcare

Does World make the podium?Updated with Mario Kart World. Remember, this dynamic ranking is governed by every entry's User Rating on our database and is subject to real-time change, even now. Don't agree with the order? Feel free to get rating your game collection and potentially influence the ranking below. Enjoy!<related ids="182523">Read the full article on nintendolife.com #guide #best #mario #kart #games

You can trust VideoGamer. Our team of gaming experts spend hours testing and reviewing the latest games, to ensure you're reading the most comprehensive guide possible. Rest assured, all imagery and advice is unique and original. Check out how we test and review games here PlayStation’s annoying regional restrictions on PC games have proved infuriating for gamers all across the world. While most gamers were unaffected, those in some regions found themselves unable to play games like Helldivers 2 and other titles due to the restrictions.  Thankfully, after months of complaints, it appears that PlayStation is finally removing the regional restrictions of its PC releases for a large number of countries. However, not every title has been altered at the time of writing.  Regional restrictions removed from Helldivers 2 and more  As spotted by players online, a number of Steam database updates have changed the regional restrictions of PlayStation games on PC.  Games such as Helldivers 2, Spider-Man 2, God of War: Ragnarok and The Last of Us: Part 2 are now available to purchase in a large number of additional countries. The change appears to be rolling out to PlayStation PC releases at the time of writing. It’s been a long time coming, and the introduction of the restrictions last year was a huge controversy for the company. Since the restrictions were put in place, players who previously purchased Helldivers 2 were unable to play the title online without a VPN.  Additionally, Ghost of Tsushima could be played in a number of countries, but its Legends multiplayer mode was inaccessible due to the regional issues.  Honestly, PlayStation should’ve removed these restrictions far quicker than they initially did. However, the phrase “better late than never” exists for a reason, and we’re happy that more gamers around the world are no longer punished for simply being born in a different country.  For more PlayStation news, read the company’s recent comments about the next generation PlayStation 6 console. Additionally, read about potential PS Plus price increases that could be on the way as the company aims to “maximise profitability”.  Helldivers 2 Platform: PC, PlayStation 5 Genre: Action, Shooter, Third Person 8 VideoGamer Subscribe to our newsletters! By subscribing, you agree to our Privacy Policy and may receive occasional deal communications; you can unsubscribe anytime. Share #playstation #finally #removes #regional #restrictions

Posted on : June 13, 2025 By Tech World Times Uncategorized  Rate this post Sorting is important in programming. It helps organize data. Sorting improves performance in searching, analysis, and reporting. There are many sorting algorithms. One of the simplest is Insertion Sort. In this article, we will learn how to implement Insertion Sort in Java. We will explain each step in simple words. You will see examples and understand how it works. What Is Insertion Sort? Insertion Sort is a simple sorting algorithm. It works like how you sort playing cards. You take one card at a time and place it in the right position. It compares the current element with those before it. If needed, it shifts elements to the right. Then, it inserts the current element at the correct place. How Insertion Sort Works Let’s understand with a small list: Example List:Steps: First elementis already sorted. Compare 3 with 8. Move 8 right. Insert 3 before it →Compare 5 with 8. Move 8 right. Insert 5 after 3 →Compare 1 with 8, 5, 3. Move them right. Insert 1 at start →Now the list is sorted! Why Use Insertion Sort? Insertion Sort is simple and easy to code. It works well for: Small datasets Nearly sorted lists Educational purposes and practice However, it is not good for large datasets. It has a time complexity of O. Time Complexity of Insertion Sort Best Case: OAverage Case: OWorst Case: OIt performs fewer steps in nearly sorted data. How to Implement Insertion Sort in Java Now let’s write the code for Insertion Sort in Java. We will explain each part. Step 1: Define a Class javaCopyEditpublic class InsertionSortExample { // Code goes here } We create a class named InsertionSortExample. Step 2: Create the Sorting Method javaCopyEditpublic static void insertionSort{ int n = arr.length; for{ int key = arr; int j = i - 1; while{ arr= arr; j = j - 1; } arr= key; } } Let’s break it down: arris the current value. j starts from the previous index. While arr> key, shift arrto the right. Insert the key at the correct position. This logic sorts the array step by step. Step 3: Create the Main Method Now we test the code. javaCopyEditpublic static void main{ intnumbers = {9, 5, 1, 4, 3}; System.out.println; printArray; insertionSort; System.out.println; printArray; } This method: Creates an array of numbers Prints the array before sorting Calls the sort method Prints the array after sorting Step 4: Print the Array Let’s add a helper method to print the array. javaCopyEditpublic static void printArray{ for{ System.out.print; } System.out.println; } Now you can see how the array changes before and after sorting. Full Code Example javaCopyEditpublic class InsertionSortExample { public static void insertionSort{ int n = arr.length; for{ int key = arr; int j = i - 1; while{ arr= arr; j = j - 1; } arr= key; } } public static void printArray{ for{ System.out.print; } System.out.println; } public static void main{ intnumbers = {9, 5, 1, 4, 3}; System.out.println; printArray; insertionSort; System.out.println; printArray; } } Sample Output yamlCopyEditBefore sorting: 9 5 1 4 3 After sorting: 1 3 4 5 9 This confirms that the sorting works correctly. Advantages of Insertion Sort in Java Easy to implement Works well with small inputs Stable sortGood for educational use When Not to Use Insertion Sort Avoid Insertion Sort when: The dataset is large Performance is critical Better algorithms like Merge Sort or Quick Sort are available Real-World Uses Sorting small records in a database Teaching algorithm basics Handling partially sorted arrays Even though it is not the fastest, it is useful in many simple tasks. Final Tips Practice with different inputs Add print statements to see how it works Try sorting strings or objects Use Java’s built-in sort methods for large arrays Conclusion Insertion Sort in Java is a great way to learn sorting. It is simple and easy to understand. In this guide, we showed how to implement it step-by-step. We covered the logic, code, and output. We also explained when to use it. Now you can try it yourself. Understanding sorting helps in coding interviews and software development. Keep practicing and exploring other sorting methods too. The more you practice, the better you understand algorithms. Tech World TimesTech World Times, a global collective focusing on the latest tech news and trends in blockchain, Fintech, Development & Testing, AI and Startups. If you are looking for the guest post then contact at techworldtimes@gmail.com #how #implement #insertion #sort #java

Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage. #mirela #cialai #qampampa #customer #engagement

Published June 14, 2025 10:00am EDT close Top lawmaker on cybersecurity panel talks threats to US agriculture Senate Armed Services Committee member Mike Rounds, R-S.D., speaks to Fox News Digital NEWYou can now listen to Fox News articles! Your home address might be easier to find online than you think. A quick search of your name could turn up past and current locations, all thanks to people finder sites. These data broker sites quietly collect and publish personal details without your consent, making your privacy vulnerable with just a few clicks.Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join. A woman searching for herself online.How your address gets exposed online and who’s using itIf you’ve ever searched for your name and found personal details, like your address, on unfamiliar websites, you’re not alone. People finder platforms collect this information from public records and third-party data brokers, then publish and share it widely. They often link your address to other details such as phone numbers, email addresses and even relatives.11 EASY WAYS TO PROTECT YOUR ONLINE PRIVACY IN 2025While this data may already be public in various places, these sites make it far easier to access and monetize it at scale. In one recent breach, more than 183 million login credentials were exposed through an unsecured database. Many of these records were linked to physical addresses, raising concerns about how multiple sources of personal data can be combined and exploited.Although people finder sites claim to help reconnect friends or locate lost contacts, they also make sensitive personal information available to anyone willing to pay. This includes scammers, spammers and identity thieves who use it for fraud, harassment, and targeted scams. A woman searching for herself online.How do people search sites get your home address?First, let’s define two sources of information; public and private databases that people search sites use to get your detailed profile, including your home address. They run an automated search on these databases with key information about you and add your home address from the search results. 1. Public sourcesYour home address can appear in:Property deeds: When you buy or sell a home, your name and address become part of the public record.Voter registration: You need to list your address when voting.Court documents: Addresses appear in legal filings or lawsuits.Marriage and divorce records: These often include current or past addresses.Business licenses and professional registrations: If you own a business or hold a license, your address can be listed.WHAT IS ARTIFICIAL INTELLIGENCE?These records are legal to access, and people finder sites collect and repackage them into detailed personal profiles.2. Private sourcesOther sites buy your data from companies you’ve interacted with:Online purchases: When you buy something online, your address is recorded and can be sold to marketing companies.Subscriptions and memberships: Magazines, clubs and loyalty programs often share your information.Social media platforms: Your location or address details can be gathered indirectly from posts, photos or shared information.Mobile apps and websites: Some apps track your location.People finder sites buy this data from other data brokers and combine it with public records to build complete profiles that include address information. A woman searching for herself online.What are the risks of having your address on people finder sites?The Federal Trade Commissionadvises people to request the removal of their private data, including home addresses, from people search sites due to the associated risks of stalking, scamming and other crimes.People search sites are a goldmine for cybercriminals looking to target and profile potential victims as well as plan comprehensive cyberattacks. Losses due to targeted phishing attacks increased by 33% in 2024, according to the FBI. So, having your home address publicly accessible can lead to several risks:Stalking and harassment: Criminals can easily find your home address and threaten you.Identity theft: Scammers can use your address and other personal information to impersonate you or fraudulently open accounts.Unwanted contact: Marketers and scammers can use your address to send junk mail or phishing or brushing scams.Increased financial risks: Insurance companies or lenders can use publicly available address information to unfairly decide your rates or eligibility.Burglary and home invasion: Criminals can use your location to target your home when you’re away or vulnerable.How to protect your home addressThe good news is that you can take steps to reduce the risks and keep your address private. However, keep in mind that data brokers and people search sites can re-list your information after some time, so you might need to request data removal periodically.I recommend a few ways to delete your private information, including your home address, from such websites.1. Use personal data removal services: Data brokers can sell your home address and other personal data to multiple businesses and individuals, so the key is to act fast. If you’re looking for an easier way to protect your privacy, a data removal service can do the heavy lifting for you, automatically requesting data removal from brokers and tracking compliance.While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap — and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you. Check out my top picks for data removal services here. Get a free scan to find out if your personal information is already out on the web2. Opt out manually : Use a free scanner provided by a data removal service to check which people search sites that list your address. Then, visit each of these websites and look for an opt-out procedure or form: keywords like "opt out," "delete my information," etc., point the way.Follow each site’s opt-out process carefully, and confirm they’ve removed all your personal info, otherwise, it may get relisted.3. Monitor your digital footprint: I recommend regularly searching online for your name to see if your location is publicly available. If only your social media profile pops up, there’s no need to worry. However, people finder sites tend to relist your private information, including your home address, after some time.4. Limit sharing your address online: Be careful about sharing your home address on social media, online forms and apps. Review privacy settings regularly, and only provide your address when absolutely necessary. Also, adjust your phone settings so that apps don’t track your location.Kurt’s key takeawaysYour home address is more vulnerable than you think. People finder sites aggregate data from public records and private sources to display your address online, often without your knowledge or consent. This can lead to serious privacy and safety risks. Taking proactive steps to protect your home address is essential. Do it manually or use a data removal tool for an easier process. By understanding how your location is collected and taking measures to remove your address from online sites, you can reclaim control over your personal data.CLICK HERE TO GET THE FOX NEWS APPHow do you feel about companies making your home address so easy to find? Let us know by writing us at Cyberguy.com/ContactFor more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/NewsletterAsk Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved.   Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com. #how #addresses #are #collected #put

Scammers are using AI tools to create increasingly convincing ways to trick victims into sending money, and to access the personal information needed to commit identity theft. Deepfakes mean they can impersonate the voice of a friend or family member, and even fake a video call with them! The result can be criminals taking out thousands of dollars worth of loans or credit card debt in your name. Fortunately there are steps you can take to protect yourself against even the most sophisticated scams. Here are the security and privacy checks to run to ensure you are safe … 9to5Mac is brought to by Incogni: Protect your personal info from prying eyes. With Incogni, you can scrub your deeply sensitive information from data brokers across the web, including people search sites. Incogni limits your phone number, address, email, SSN, and more from circulating. Fight back against unwanted data brokers with a 30-day money back guarantee. Use a password manager At one time, the advice might have read “use strong, unique passwords for each website and app you use” – but these days we all use so many that this is only possible if we use a password manager. This is a super-easy step to take, thanks to the Passwords app on Apple devices. Each time you register for a new service, use the Passwords appto set and store the password. Replace older passwords You probably created some accounts back in the days when password rules were much less strict, meaning you now have some weak passwords that are vulnerable to attack. If you’ve been online since before the days of password managers, you probably even some passwords you’ve used on more than one website. This is a huge risk, as it means your security is only as good as the least-secure website you use. What happens is attackers break into a poorly-secured website, grab all the logins, then they use automated software to try those same logins on hundreds of different websites. If you’ve re-used a password, they now have access to your accounts on all the sites where you used it. Use the password change feature to update your older passwords, starting with the most important ones – the ones that would put you most at risk if your account where compromised. As an absolute minimum, ensure you have strong, unique passwords for all financial services, as well as other critical ones like Apple, Google, and Amazon accounts. Make sure you include any accounts which have already been compromised! You can identify these by putting your email address into Have I Been Pwned. Use passkeys where possible Passwords are gradually being replaced by passkeys. While the difference might seem small in terms of how you login, there’s a huge difference in the security they provide. With a passkey, a website or app doesn’t ask for a password, it instead asks your device to verify your identity. Your device uses Face ID or Touch ID to do so, then confirms that you are who you claim to be. Crucially, it doesn’t send a password back to the service, so there’s no way for this to be hacked – all the service sees is confirmation that you successfully passed biometric authentication on your device. Use two-factor authentication A growing number of accounts allow you to use two-factor authentication. This means that even if an attacker got your login details, they still wouldn’t be able to access your account. 2FA works by demanding a rolling code whenever you login. These can be sent by text message, but we strongly advise against this, as it leaves you vulnerable to SIM-swap attacks, which are becoming increasingly common. In particular, never use text-based 2FA for financial services accounts. Instead, select the option to use an authenticator app. A QR code will be displayed which you scan in the app, adding that service to your device. Next time you login, you just open the app to see a 6-digit rolling code which you’ll need to enter to login. This feature is built into the Passwords app, or you can use a separate one like Google Authenticator. Check last-login details Some services, like banking apps, will display the date and time of your last successful login. Get into the habit of checking this each time you login, as it can provide a warning that your account has been compromised. Use a VPN service for public Wi-Fi hotspots Anytime you use a public Wi-Fi hotspot, you are at risk from what’s known as a Man-in-the-Middleattack. This is where someone uses a small device which uses the same name as a public Wi-Fi hotspot so that people connect to it. Once you do, they can monitor your internet traffic. Almost all modern websites use HTTPS, which provides an encrypted connection that makes MitM attacks less dangerous than they used to be. All the same, the exploit can expose you to a number of security and privacy risks, so using a VPN is still highly advisable. Always choose a respected VPN company, ideally one which keeps no logs and subjects itself to independent audits. I use NordVPN for this reason. Don’t disclose personal info to AI chatbots AI chatbots typically use their conversations with users as training material, meaning anything you say or type could end up in their database, and could potentially be regurgitated when answering another user’s question. Never reveal any personal information you wouldn’t want on the internet. Consider data removal It’s likely that much of your personal information has already been collected by data brokers. Your email address and phone number can be used for spam, which is annoying enough, but they can also be used by scammers. For this reason, you might want to scrub your data from as many broker services as possible. You can do this yourself, or use a service like Incogni to do it for you. Triple-check requests for money Finally, if anyone asks you to send them money, be immediately on the alert. Even if seems to be a friend, family member, or your boss, never take it on trust. Always contact them via a different, known communication channel. If they emailed you, phone them. If they phoned you, message or email them. Some people go as far as agreeing codewords with family members to use if they ever really do need emergency help. If anyone asks you to buy gift cards and send the numbers to them, it’s a scam 100% of the time. Requests to use money transfer services are also generally scams unless it’s something you arranged in advance. Even if you are expecting to send someone money, be alert for claims that they have changed their bank account. This is almost always a scam. Again, contact them via a different, known comms channel. Photo by Christina @ wocintechchat.com on Unsplash Add 9to5Mac to your Google News feed.  FTC: We use income earning auto affiliate links. More.You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel #these #nine #things #protect #yourself