In 2025, it’s very difficult not to see gambling advertised everywhere. It’s on billboards and sports broadcasts. It’s on podcasts and printed on the turnbuckle of AEW’s pay-per-view shows. And it’s on app stores, where you can find the FanDuel and DraftKings sportsbooks, alongside glitzy digital slot machines. These apps all have the highest age ratings possible on Apple’s App Store and Google Play. But earlier this year, a different kind of app nearly disappeared from the Play Store entirely.Luck Be A Landlord is a roguelite deckbuilder from solo developer Dan DiIorio. DiIorio got word from Google in January 2025 that Luck Be A Landlord was about to be pulled, globally, because DiIorio had not disclosed the game’s “gambling themes” in its rating.In Luck Be a Landlord, the player takes spins on a pixel art slot machine to earn coins to pay their ever-increasing rent — a nightmare gamification of our day-to-day grind to remain housed. On app stores, it’s a one-time purchase of $4.99, and it’s $9.99 on Steam. On the Play Store page, developer Dan DiIorio notes, “This game does not contain any real-world currency gambling or microtransactions.”And it doesn’t. But for Google, that didn’t matter. First, the game was removed from the storefront in a slew of countries that have strict gambling laws. Then, at the beginning of 2025, Google told Dilorio that Luck Be A Landlord would be pulled globally because of its rating discrepancy, as it “does not take into account references to gambling (including real or simulated gambling)”.DiIorio had gone through this song and dance before — previously, when the game was blocked, he would send back a message saying “hey, the game doesn’t have gambling,” and then Google would send back a screenshot of the game and assert that, in fact, it had.DiIorio didn’t agree, but this time they decided that the risk of Landlord getting taken down permanently was too great. They’re a solo developer, and Luck Be a Landlord had just had its highest 30-day revenue since release. So, they filled out the form confirming that Luck Be A Landlord has “gambling themes,” and are currently hoping that this will be the end of it.This is a situation that sucks for an indie dev to be in, and over email DiIorio told Polygon it was “very frustrating.”“I think it can negatively affect indie developers if they fall outside the norm, which indies often do,” they wrote. “It also makes me afraid to explore mechanics like this further. It stifles creativity, and that’s really upsetting.”In late 2024, the hit game Balatro was in a similar position. It had won numerous awards, and made $1,000,000 in its first week on mobile platforms. And then overnight, the PEGI ratings board declared that the game deserved an adult rating.The ESRB had already rated it E10+ in the US, noting it has gambling themes. And the game was already out in Europe, making its overnight ratings change a surprise. Publisher PlayStack said the rating was given because Balatro has “prominent gambling imagery and material that instructs about gambling.”Balatro is basically Luck Be A Landlord’s little cousin. Developer LocalThunk was inspired by watching streams of Luck Be A Landlord, and seeing the way DiIorio had implemented deck-building into his slot machine. And like Luck Be A Landlord, Balatro is a one-time purchase, with no microtransactions.But the PEGI board noted that because the game uses poker hands, the skills the player learns in Balatro could translate to real-world poker.In its write-up, GameSpot noted that the same thing happened to a game called Sunshine Shuffle. It was temporarily banned from the Nintendo eShop, and also from the entire country of South Korea. Unlike Balatro, Sunshine Shuffle actually is a poker game, except you’re playing Texas Hold ‘Em — again for no real money — with cute animals (who are bank robbers).It’s common sense that children shouldn’t be able to access apps that allow them to gamble. But none of these games contain actual gambling — or do they?Where do we draw the line? Is it gambling to play any game that is also played in casinos, like poker or blackjack? Is it gambling to play a game that evokes the aesthetics of a casino, like cards, chips, dice, or slot machines? Is it gambling to wager or earn fictional money?Gaming has always been a lightning rod for controversy. Sex, violence, misogyny, addiction — you name it, video games have been accused of perpetrating or encouraging it. But gambling is gaming’s original sin. And it’s the one we still can’t get a grip on.The original link between gambling and gamingGetty ImagesThe association between video games and gambling all goes back to pinball. Back in the ’30s and ’40s, politicians targeted pinball machines for promoting gambling. Early pinball machines were less skill-based (they didn’t have flippers), and some gave cash payouts, so the comparison wasn’t unfair. Famously, mob-hating New York City mayor Fiorello LaGuardia banned pinball in the city, and appeared in a newsreel dumping pinball and slot machines into the Long Island Sound. Pinball machines spent some time relegated to the back rooms of sex shops and dive bars. But after some lobbying, the laws relaxed.By the 1970s, pinball manufacturers were also making video games, and the machines were side-by-side in arcades. Arcade machines, like pinball, took small coin payments, repeatedly, for short rounds of play. The disreputable funk of pinball basically rubbed off onto video games.Ever since video games rocked onto the scene, concerned and sometimes uneducated parties have been asking if they’re dangerous. And in general, studies have shown that they’re not. The same can’t be said about gambling — the practice of putting real money down to bet on an outcome.It’s a golden age for gambling2025 in the USA is a great time for gambling, which has been really profitable for gambling companies — to the tune of $66.5 billion dollars of revenue in 2023.To put this number in perspective, the American Gaming Association, which is the casino industry’s trade group and has nothing to do with video games, reports that 2022’s gambling revenue was $60.5 billion. It went up $6 billion in a year.And this increase isn’t just because of sportsbooks, although sports betting is a huge part of it. Online casinos and brick-and-mortar casinos are both earning more, and as a lot of people have pointed out, gambling is being normalized to a pretty disturbing degree.Much like with alcohol, for a small percentage of people, gambling can tip from occasional leisure activity into addiction. The people who are most at risk are, by and large, already vulnerable: researchers at the Yale School of Medicine found that 96% of problem gamblers are also wrestling with other disorders, such as “substance use, impulse-control disorders, mood disorders, and anxiety disorders.”Even if you’re not in that group, there are still good reasons to be wary of gambling. People tend to underestimate their own vulnerability to things they know are dangerous for others. Someone else might bet beyond their means. But I would simply know when to stop.Maybe you do! But being blithely confident about it can make it hard to notice if you do develop a problem. Or if you already have one.Addiction changes the way your brain works. When you’re addicted to something, your participation in it becomes compulsive, at the expense of other interests and responsibilities. Someone might turn to their addiction to self-soothe when depressed or anxious. And speaking of those feelings, people who are depressed and anxious are already more vulnerable to addiction. Given the entire state of the world right now, this predisposition shines an ugly light on the numbers touted by the AGA. Is it good that the industry is reporting $6 billion in additional earnings, when the economy feels so frail, when the stock market is ping ponging through highs and lows daily, when daily expenses are rising? It doesn’t feel good. In 2024, the YouTuber Drew Gooden turned his critical eye to online gambling. One of the main points he makes in his excellent video is that gambling is more accessible than ever. It’s on all our phones, and betting companies are using decades of well-honed app design and behavioral studies to manipulate users to spend and spend.Meanwhile, advertising on podcasts, billboards, TV, radio, and websites – it’s literally everywhere — tells you that this is fun, and you don’t even need to know what you’re doing, and you’re probably one bet away from winning back those losses.Where does Luck Be a Landlord come into this?So, are there gambling themes in Luck Be A Landlord? The game’s slot machine is represented in simple pixel art. You pay one coin to use it, and among the more traditional slot machine symbols are silly ones like a snail that only pays out after 4 spins.When I started playing it, my primary emotion wasn’t necessarily elation at winning coins — it was stress and disbelief when, in the third round of the game, the landlord increased my rent by 100%. What the hell.I don’t doubt that getting better at it would produce dopamine thrills akin to gambling — or playing any video game. But it’s supposed to be difficult, because that’s the joke. If you beat the game you unlock more difficulty modes where, as you keep paying rent, your landlord gets furious, and starts throwing made-up rules at you: previously rare symbols will give you less of a payout, and the very mechanics of the slot machine change.It’s a manifestation of the golden rule of casinos, and all of capitalism writ large: the odds are stacked against you. The house always wins. There is luck involved, to be sure, but because Luck Be A Landlord is a deck-builder, knowing the different ways you can design your slot machine to maximize payouts is a skill! You have some influence over it, unlike a real slot machine. The synergies that I’ve seen high-level players create are completely nuts, and obviously based on a deep understanding of the strategies the game allows.IMAGE: TrampolineTales via PolygonBalatro and Luck Be a Landlord both distance themselves from casino gambling again in the way they treat money. In Landlord, the money you earn is gold coins, not any currency we recognize. And the payouts aren’t actually that big. By the end of the core game, the rent money you’re struggling and scraping to earn… is 777 coins. In the post-game endless mode, payouts can get massive. But the thing is, to get this far, you can’t rely on chance. You have to be very good at Luck Be a Landlord.And in Balatro, the numbers that get big are your points. The actual dollar payments in a round of Balatro are small. These aren’t games about earning wads and wads of cash. So, do these count as “gambling themes”?We’ll come back to that question later. First, I want to talk about a closer analog to what we colloquially consider gambling: loot boxes and gacha games.Random rewards: from Overwatch to the rise of gachaRecently, I did something that I haven’t done in a really long time: I thought about Overwatch. I used to play Overwatch with my friends, and I absolutely made a habit of dropping 20 bucks here or there for a bunch of seasonal loot boxes. This was never a problem behavior for me, but in hindsight, it does sting that over a couple of years, I dropped maybe $150 on cosmetics for a game that now I primarily associate with squandered potential.Loot boxes grew out of free-to-play mobile games, where they’re the primary method of monetization. In something like Overwatch, they functioned as a way to earn additional revenue in an ongoing game, once the player had already dropped 40 bucks to buy it.More often than not, loot boxes are a random selection of skins and other cosmetics, but games like Star Wars: Battlefront 2 were famously criticized for launching with loot crates that essentially made it pay-to-win – if you bought enough of them and got lucky.It’s not unprecedented to associate loot boxes with gambling. A 2021 study published in Addictive Behaviors showed that players who self-reported as problem gamblers also tended to spend more on loot boxes, and another study done in the UK found a similar correlation with young adults.While Overwatch certainly wasn’t the first game to feature cosmetic loot boxes or microtransactions, it’s a reference point for me, and it also got attention worldwide. In 2018, Overwatch was investigated by the Belgian Gaming Commission, which found it “in violation of gambling legislation” alongside FIFA 18 and Counter-Strike: Global Offensive. Belgium’s response was to ban the sale of loot boxes without a gambling license. Having a paid random rewards mechanic in a game is a criminal offense there. But not really. A 2023 study showed that 82% of iPhone games sold on the App Store in Belgium still use random paid monetization, as do around 80% of games that are rated 12+. The ban wasn’t effectively enforced, if at all, and the study recommends that a blanket ban wouldn’t actually be a practical solution anyway.Overwatch was rated T for Teen by the ESRB, and 12 by PEGI. When it first came out, its loot boxes were divisive. Since the mechanic came from F2P mobile games, which are often seen as predatory, people balked at seeing it in a big action game from a multi-million dollar publisher.At the time, the rebuttal was, “Well, at least it’s just cosmetics.” Nobody needs to buy loot boxes to be good at Overwatch.A lot has changed since 2016. Now we have a deeper understanding of how these mechanics are designed to manipulate players, even if they don’t affect gameplay. But also, they’ve been normalized. While there will always be people expressing disappointment when a AAA game has a paid random loot mechanic, it is no longer shocking.And if anything, these mechanics have only become more prevalent, thanks to the growth of gacha games. Gacha is short for “gachapon,” the Japanese capsule machines where you pay to receive one of a selection of random toys. Getty ImagesIn gacha games, players pay — not necessarily real money, but we’ll get to that — for a chance to get something. Maybe it’s a character, or a special weapon, or some gear — it depends on the game. Whatever it is, within that context, it’s desirable — and unlike the cosmetics of Overwatch, gacha pulls often do impact the gameplay.For example, in Infinity Nikki, you can pull for clothing items in these limited-time events. You have a chance to get pieces of a five-star outfit. But you also might pull one of a set of four-star items, or a permanent three-star piece. Of course, if you want all ten pieces of the five-star outfit, you have to do multiple pulls, each costing a handful of limited resources that you can earn in-game or purchase with money.Gacha was a fixture of mobile gaming for a long time, but in recent years, we’ve seen it go AAA, and global. MiHoYo’s Genshin Impact did a lot of that work when it came out worldwide on consoles and PC alongside its mobile release. Genshin and its successors are massive AAA games of a scale that, for your Nintendos and Ubisofts, would necessitate selling a bajillion copies to be a success. And they’re free.Genshin is an action game, whose playstyle changes depending on what character you’re playing — characters you get from gacha pulls, of course. In Zenless Zone Zero, the characters you can pull have different combo patterns, do different kinds of damage, and just feel different to play. And whereas in an early mobile gacha game like Love Nikki Dress UP! Queen the world was rudimentary, its modern descendant Infinity Nikki is, like Genshin, Breath of the Wild-esque. It is a massive open world, with collectibles and physics puzzles, platforming challenges, and a surprisingly involved storyline. Genshin Impact was the subject of an interesting study where researchers asked young adults in Hong Kong to self-report on their gacha spending habits. They found that, like with gambling, players who are not feeling good tend to spend more. “Young adult gacha gamers experiencing greater stress and anxiety tend to spend more on gacha purchases, have more motives for gacha purchases, and participate in more gambling activities,” they wrote. “This group is at a particularly higher risk of becoming problem gamblers.”One thing that is important to note is that Genshin Impact came out in 2020. The study was self-reported, and it was done during the early stages of the COVID-19 pandemic. It was a time when people were experiencing a lot of stress, and also fewer options to relieve that stress. We were all stuck inside gaming.But the fact that stress can make people more likely to spend money on gacha shows that while the gacha model isn’t necessarily harmful to everyone, it is exploitative to everyone. Since I started writing this story, another self-reported study came out in Japan, where 18.8% of people in their 20s say they’ve spent money on gacha rather than on things like food or rent.Following Genshin Impact’s release, MiHoYo put out Honkai: Star Rail and Zenless Zone Zero. All are shiny, big-budget games that are free to play, but dangle the lure of making just one purchase in front of the player. Maybe you could drop five bucks on a handful of in-game currency to get one more pull. Or maybe just this month you’ll get the second tier of rewards on the game’s equivalent of a Battle Pass. The game is free, after all — but haven’t you enjoyed at least ten dollars’ worth of gameplay? Image: HoyoverseI spent most of my December throwing myself into Infinity Nikki. I had been so stressed, and the game was so soothing. I logged in daily to fulfill my daily wishes and earn my XP, diamonds, Threads of Purity, and bling. I accumulated massive amounts of resources. I haven’t spent money on the game. I’m trying not to, and so far, it’s been pretty easy. I’ve been super happy with how much stuff I can get for free, and how much I can do! I actually feel really good about that — which is what I said to my boyfriend, and he replied, “Yeah, that’s the point. That’s how they get you.”And he’s right. Currently, Infinity Nikki players are embroiled in a war with developer Infold, after Infold introduced yet another currency type with deep ties to Nikki’s gacha system. Every one of these gacha games has its own tangled system of overlapping currencies. Some can only be used on gacha pulls. Some can only be used to upgrade items. Many of them can be purchased with human money.Image: InFold Games/Papergames via PolygonAll of this adds up. According to Sensor Towers’ data, Genshin Impact earned over 36 million dollars on mobile alone in a single month of 2024. I don’t know what Dan DiIorio’s peak monthly revenue for Luck Be A Landlord was, but I’m pretty sure it wasn’t that.A lot of the spending guardrails we see in games like these are actually the result of regulations in other territories, especially China, where gacha has been a big deal for a lot longer. For example, gacha games have a daily limit on loot boxes, with the number clearly displayed, and a system collectively called “pity,” where getting the banner item is guaranteed after a certain number of pulls. Lastly, developers have to be clear about what the odds are. When I log in to spend the Revelation Crystals I’ve spent weeks hoarding in my F2P Infinity Nikki experience, I know that I have a 1.5% chance of pulling a 5-star piece, and that the odds can go up to 6.06%, and that I am guaranteed to get one within 20 pulls, because of the pity system.So, these odds are awful. But it is not as merciless as sitting down at a Vegas slot machine, an experience best described as “oh… that’s it?”There’s not a huge philosophical difference between buying a pack of loot boxes in Overwatch, a pull in Genshin Impact, or even a booster of Pokémon cards. You put in money, you get back randomized stuff that may or may not be what you want. In the dictionary definition, it’s a gamble. But unlike the slot machine, it’s not like you’re trying to win money by doing it, unless you’re selling those Pokémon cards, which is a topic for another time.But since even a game where you don’t get anything, like Balatro or Luck Be A Landlord, can come under fire for promoting gambling to kids, it would seem appropriate for app stores and ratings boards to take a similarly hardline stance with gacha.Instead, all these games are rated T for Teen by the ESRB, and PEGI 12 in the EU.The ESRB ratings for these games note that they contain in-game purchases, including random items. Honkai: Star Rail’s rating specifically calls out a slot machine mechanic, where players spend tokens to win a prize. But other than calling out Honkai’s slot machine, app stores are not slapping Genshin or Nikki with an 18+ rating. Meanwhile, Balatro had a PEGI rating of 18 until a successful appeal in February 2025, and Luck Be a Landlord is still 17+ on Apple’s App Store.Nobody knows what they’re doingWhen I started researching this piece, I felt very strongly that it was absurd that Luck Be A Landlord and Balatro had age ratings this high.I still believe that the way both devs have been treated by ratings boards is bad. Threatening an indie dev with a significant loss of income by pulling their game is bad, not giving them a way to defend themself or help them understand why it’s happening is even worse. It’s an extension of the general way that too-big-to-fail companies like Google treat all their customers.DiIorio told me that while it felt like a human being had at least looked at Luck Be A Landlord to make the determination that it contained gambling themes, the emails he was getting were automatic, and he doesn’t have a contact at Google to ask why this happened or how he can avoid it in the future — an experience that will be familiar to anyone who has ever needed Google support. But what’s changed for me is that I’m not actually sure anymore that games that don’t have gambling should be completely let off the hook for evoking gambling.Exposing teens to simulated gambling without financial stakes could spark an interest in the real thing later on, according to a study in the International Journal of Environmental Research and Public Health. It’s the same reason you can’t mosey down to the drug store to buy candy cigarettes. Multiple studies were done that showed kids who ate candy cigarettes were more likely to take up smoking (of course, the candy is still available — just without the “cigarette” branding.)So while I still think rating something like Balatro 18+ is nuts, I also think that describing it appropriately might be reasonable. As a game, it’s completely divorced from literally any kind of play you would find in a casino — but I can see the concern that the thrill of flashy numbers and the shiny cards might encourage young players to try their hand at poker in a real casino, where a real house can take their money.Maybe what’s more important than doling out high age ratings is helping people think about how media can affect us. In the same way that, when I was 12 and obsessed with The Matrix, my parents gently made sure that I knew that none of the violence was real and you can’t actually cartwheel through a hail of bullets in real life. Thanks, mom and dad!But that’s an answer that’s a lot more abstract and difficult to implement than a big red 18+ banner. When it comes to gacha, I think we’re even less equipped to talk about these game mechanics, and I’m certain they’re not being age-rated appropriately. On the one hand, like I said earlier, gacha exploits the player’s desire for stuff that they are heavily manipulated to buy with real money. On the other hand, I think it’s worth acknowledging that there is a difference between gacha and casino gambling.Problem gamblers aren’t satisfied by winning — the thing they’re addicted to is playing, and the risk that comes with it. In gacha games, players do report satisfaction when they achieve the prize they set out to get. And yes, in the game’s next season, the developer will be dangling a shiny new prize in front of them with the goal of starting the cycle over. But I think it’s fair to make the distinction, while still being highly critical of the model.And right now, there is close to no incentive for app stores to crack down on gacha in any way. They get a cut of in-app purchases. Back in 2023, miHoYo tried a couple of times to set up payment systems that circumvented Apple’s 30% cut of in-app spending. Both times, it was thwarted by Apple, whose App Store generated $1.1 trillion in developer billings and sales in 2022.According to Apple itself, 90% of that money did not include any commission to Apple. Fortunately for Apple, ten percent of a trillion dollars is still one hundred billion dollars, which I would also like to have in my bank account. Apple has zero reason to curb spending on games that have been earning millions of dollars every month for years.And despite the popularity of Luck Be A Landlord and Balatro’s massive App Store success, these games will never be as lucrative. They’re one-time purchases, and they don’t have microtransactions. To add insult to injury, like most popular games, Luck Be A Landlord has a lot of clones. And from what I can tell, it doesn’t look like any of them have been made to indicate that their games contain the dreaded “gambling themes” that Google was so worried about in Landlord.In particular, a game called SpinCraft: Roguelike from Sneaky Panda Games raised $6 million in seed funding for “inventing the Luck-Puzzler genre,” which it introduced in 2022, while Luck Be A Landlord went into early access in 2021.It’s free-to-play, has ads and in-app purchases, looks like Fisher Price made a slot machine, and it’s rated E for everyone, with no mention of gambling imagery in its rating. I reached out to the developers to ask if they had also been contacted by the Play Store to disclose that their game has gambling themes, but I haven’t heard back.Borrowing mechanics in games is as old as time, and it’s something I in no way want to imply shouldn’t happen because copyright is the killer of invention — but I think we can all agree that the system is broken.There is no consistency in how games with random chance are treated. We still do not know how to talk about gambling, or gambling themes, and at the end of the day, the results of this are the same: the house always wins.See More:

Key Takeaways AMD’s RX 9060 XT is set to launch on June 5th, 2025 in both 8GB and 16GB versions under the same name, creating confusion and backlash. Reviewers and gamers say 8GB of VRAM isn’t enough for modern gaming, especially at 1440p. AMD’s decision to showcase only the 16GB model in benchmarks raised concerns about transparency. This move mirrors Nvidia’s controversial RTX 4060 Ti rollout, suggesting an industry trend of misleading GPU marketing. It all started with a new GPU announcement. The AMD Radeon RX 9060 XT is set to launch, and on paper, it looks like a solid move. A $349 graphics card with 16GB of VRAM? Not bad. That’s more memory than some RTX 4070 cards. Sounds like AMD might finally be delivering some value again, right?  Well, yes and no.  Because right alongside that 16GB version, AMD is also releasing an 8GB version for $299. Same name, same chip, half the memory. And that’s where the internet lost it.  Déjà Vu: We’ve Seen This Trick Before If this sounds familiar, it’s because Nvidia pulled the same move with the RTX 4060 Ti.  They sold both 8GB and 16GB versions with the same branding, but a $100 price difference. The RTX 4060 Ti 8GB launched in May 2023, and the 16GB variant followed in July.  Source: Nvidia Gamers hated the confusion. Reviewers criticized the 8GB version’s lack of performance, especially in memory-heavy games, and the way Nvidia tried to sweep the difference under the rug.  Performance dipped significantly at 1440p, and stuttering was a problem even in some 1080p titles. The backlash was swift. Tech media slammed Nvidia for deceptive marketing, and buyers were left second-guessing which version they were getting.  We’ve seen this pattern before in Nvidia’s review restrictions around the RTX 5060, where early coverage was shaped by what reviewers were allowed to test – and what they weren’t.  It led to a mess of misinformation, bad value perceptions, and a very clear message: don’t confuse your customers. So naturally, AMD did it too.  It’s like watching two billion-dollar companies playing a game of ‘Who Can Confuse the Customer More.’ It’s not just about the money. It’s about trust, and AMD just dumped a bunch of it off a cliff.  Frank Azor Lights the Fuse on X The backlash started when AMD’s Director of Gaming Marketing, Frank Azor, took to X to defend the 8GB card.  He said that most gamers don’t need more than 8GB of VRAM and that the cheaper card still serves the mainstream crowd just fine.  It’s the same reasoning Nvidia used last year with the RTX 4060 Ti. That didn’t work then, and it isn’t working now.  Because when Steve from Hardware Unboxed sees a bad take like that, you know a flamethrower video is coming. And oh boy, did it come.  Hardware Unboxed Fires Back The backlash against AMD’s 8GB RX 9060 XT took off after a post from Hardware Unboxed on X called out the company’s defense of limited VRAM.  In response to AMD’s claim that most gamers don’t need more than 8GB of memory, Hardware Unboxed accused them of misleading buyers and building weaker products just to hit certain price points. The criticism gained traction fast. Tech YouTuber Vex picked up the story and added fuel to the fire by showing side-by-side gameplay comparisons.  In multiple games, the 8GB RX 9060 XT showed serious performance issues – stuttering, frame drops, and VRAM bottlenecks – while the 16GB version handled the same titles smoothly.  And yet, during the GPU’s official reveal, AMD only showed performance data for the 16GB card. There were no benchmarks for the 8GB version – not a single chart. That omission wasn’t lost on anyone. If AMD truly believed the 8GB model held up under modern gaming loads, they would have shown it. The silence speaks volumes.  Why This Actually Matters You might be thinking: ‘So what? Some games still run fine on 8GB. I only play Valorant.’ Sure. But the problem is bigger than that. Source: AMD Games are getting heavier. Even titles like Cyberpunk 2077, released in 2020, can eat up more than 8GB of VRAM. And with GTA 6 (still) on the horizon, do you really think game developers are going to keep optimizing for 8GB cards in 2025? That’s not how game development works. Developers target the most common setups, yes. But hardware also shapes software.  If everyone’s stuck with 8GB, games will be designed around that limit. That holds back progress for everyone.  It’s like trying to make a movie with a flip phone because some people still own one. Same Name, Different Game Another big issue is how these cards are named and sold.  The RX 9060 XT 16GB and RX 9060 XT 8GB are not clearly labeled as different products. They’re just two versions of the same GPU.  But that extra memory makes a huge difference.  In some games, the 8GB card performs dramatically worse. And yet, unless you know what to look for, you might walk into a store and buy the 8GB version thinking you’re getting the same performance.  You’re not. You’re getting a watered-down version with the same name and a silent asterisk. This isn’t just AMD’s Problem Nvidia started this mess with the 4060 Ti naming confusion. AMD just saw the outrage and decided to walk straight into the same buzzsaw.  It’s hard not to feel like both companies are treating consumers like they’re too dumb to notice. Spoiler: they noticed. And this whole ‘VRAM doesn’t matter’ argument? It’s already been debunked by dozens of reviewers.  If you’re spending over $300 on a graphics card in 2025, it needs to last more than a year or two. 8GB cards are already struggling. Buying one now is like buying a smartphone in 2025 with 64GB of storage. Sure, it works. Until it doesn’t. Steam Data Doesn’t Help AMD’s Case AMD and Nvidia both love to point at the Steam Hardware Survey. They say, ‘See? Most people still play at 1080p.’ And that’s true – for now. Source: Nvidia But what they leave out is that 1440p gaming is growing fast. More gamers are upgrading their setups because 1440p monitors are getting a lot more affordable.  Take the Pixio PXC277 Advanced, for instance – a 27-inch curved 1440p monitor with a 165Hz refresh rate and 1ms response time, all for $219.99. A few years ago, a screen like that would’ve cost you double. Now it’s entry-level. Gamers are ready to step up their experience. The only thing holding them back is GPU hardware that’s still stuck in 2020.  Planned Obsolescence in Disguise Here’s the worst part. Companies know full well that 8GB won’t cut it in 2026.  But they still sell it, knowing many gamers will only find out when it’s too late – when the stutters kick in, the textures disappear, or the next big title becomes unplayable. It’s planned obsolescence disguised as ‘choice.’ And while it’s great to have options at different price points, it should be clear which option is built to last – and which one is built to frustrate.  So, Is AMD Actually Screwed?  Not right now. In fact, they’re playing the game better than they used to.  They’ve learned from past pricing disasters and figured out how to get better launch-day headlines – even if it means faking the MSRP and letting street prices run wild.  But this kind of marketing comes at a cost. If AMD keeps making decisions that prioritize short-term wins over long-term trust, they’ll lose the very crowd that once rooted for them.  We don’t need two Nvidias. We need AMD to be different – to be better.  One Name, Two Very Different Cards The RX 9060 XT 16GB might be a good deal. But it’s being overshadowed by the 8GB version’s drama. And the longer AMD keeps playing games with memory and naming, the more it chips away at its hard-earned goodwill.  This whole mess could’ve been avoided with one simple move: name the 8GB card something else. Call it the RX 9055. Call it Lite or whatever. Just don’t make it look like the same card when it isn’t.  Until then, buyers beware. There’s more going on behind the box art than meets the eye.  Anya Zhukova is an in-house tech and crypto writer at Techreport with 10 years of hands-on experience covering cybersecurity, consumer tech, digital privacy, and blockchain. She’s known for turning complex topics into clear, useful advice that regular people can actually understand and use.  Her work has been featured in top-tier digital publications including MakeUseOf, Online Tech Tips, Help Desk Geek, Switching to Mac, and Make Tech Easier. Whether she’s writing about the latest privacy tools or reviewing a new laptop, her goal is always the same: help readers feel confident and in control of the tech they use every day.  Anya holds a BA in English Philology and Translation from Tula State Pedagogical University and also studied Mass Media and Journalism at Minnesota State University, Mankato. That mix of language, media, and tech has given her a unique lens to look at how technology shapes our daily lives.  Over the years, she’s also taken courses and done research in data privacy, digital security, and ethical writing – skills she uses when tackling sensitive topics like PC hardware, system vulnerabilities, and crypto security.  Anya worked directly with brands like Framework, Insta360, Redmagic, Inmotion, Secretlab, Kodak, and Anker, reviewing their products in real-life scenarios. Her testing process involves real-world use cases – whether it's stress-testing laptops for creative workloads, reviewing the battery performance of mobile gaming phones, or evaluating the long-term ergonomics of furniture designed for hybrid workspaces.  In the world of crypto, Anya covers everything from beginner guides to deep dives into hardware wallets, DeFi protocols, and Web3 tools. She helps readers understand how to use multisig wallets, keep their assets safe, and choose the right platforms for their needs.  Her writing often touches on financial freedom and privacy – two things she strongly believes should be in everyone’s hands. Outside of writing, Anya contributes to editorial style guides focused on privacy and inclusivity, and she mentors newer tech writers on how to build subject matter expertise and write responsibly.  She sticks to high editorial standards, only recommends products she’s personally tested, and always aims to give readers the full picture.  You can find her on LinkedIn, where she shares more about her work and projects.  Key Areas of Expertise: Consumer Tech (laptops, phones, wearables, etc.) Cybersecurity and Digital Privacy PC/PC Hardware Blockchain, Crypto Wallets, and DeFi In-Depth Product Reviews and Buying Guides Whether she’s reviewing a new wallet or benchmarking a PC build, Anya brings curiosity, care, and a strong sense of responsibility to everything she writes. Her mission? To make the digital world a little easier – and safer – for everyone.  View all articles by Anya Zhukova Our editorial process The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors.

Last month, Donald Trump pushed the boundaries of government and financial ethics by announcing a contest: whoever bought and held the highest amount of the $TRUMP meme coin for an entire month would win an invite to a private dinner with the President. That dinner took place on Thursday at the Trump National Golf Course in Virginia, with attendees reportedly dropping nearly $394 million on $TRUMP in order to win the privilege. According to an analysis by The Guardian of the winners’ wallets, over half of them lost money participating in this contest. But that’s only if you’re analyzing the wallets visible on the contest site’s leaderboard. The real money was being made elsewhere.“Bet you 10 percent of dinner participants are doing this”I interviewed an enthusiastic crypto trader who figured out how to win the contest without losing any money: buy enough $TRUMP to get onto the leaderboard — and then in a separate wallet on a separate exchange, buy $TRUMP perpetual futures that would be profitable if (or as he saw it, when) the value of $TRUMP dropped. Yes, he did The Big Short, except with Donald Trump’s meme coin. “Bet you 10 percent of dinner participants are doing this,” he told me before the contest ended. “Everyone knows $TRUMP price will fall inevitably as more supply comes online in the future and gets dumped on retail.” When I spoke to him again after the dinner, he told me that “the majority of people I spoke with, particularly the crypto traders and folks who are very close to the crypto ecosystem, are like, ‘Yeah, I dumped this. I already sold the coin.’” “A lot of people put on the same hedge trade as I did, because they didn’t wanna take risk on the coin,” he added.I can’t reveal his name, his position on the leaderboard, how much he spent, or the dates of specific trades he made. I can say that he did this for shits and giggles. But as he told me, when there’s such a clear and obvious set of financial incentives behind the $TRUMP dinner contest, it’s worth making the gamble.Did it pay off? “Um, I basically was flat,” he said. “I originally wanted to make some money, but I think the shorting I did — it was okay?” He did, however, get a free dinner out of it. The following interview has been edited for clarity.Let’s just start from the beginning. What made you want to enter this? I think meme coins have a lot of staying power because humans just want things to gamble on. What was fascinating when the Trump token launched in January right before the inauguration, was that it effectively was like a black hole that sucked money away from all these other tokens in the ecosystem. That’s why the Trump token ran up to some preposterous number immediately after it was dropped. When I saw this competition launch, it was clear that there was going to be a tremendous amount of grift in this space, and the presidential family was only interested in self-enrichment and all that. 
It was clear that there was going to be a tremendous amount of grift in this spaceBut putting that aside, I’ve just been interested in the Trump token and I think I’ve just been structurally bearish, because the Trump token has a bunch of supply that’s currently controlled by, effectively, the Trump family and the associates. It’s only a matter of time before the supply unlocks. When that supply unlocks, in the crypto community, people call this dumping: they’ll just dump it onto retail and that’s how they get their exit liquidity. So that’s one way the Trump family can make money. The other way is obviously whenever there’s trades that happen, the trading fees also accrue to the family. I know that the Trump token is going to go down. If you put a gun into my head and ask, what will the price be two years from now? It’s going to be much lower than where it is today. When this contest launched, I was like, okay, this is clearly a way for the affiliates and the Trump family to find a way to drive up the price temporarily. And having been in this space for a while, it’s clear that these events only drive the price up for a period of time and then people lose interest. Unless you feed them something else, it’s going to drop. Everyone expects the token to dumpThey launched the contest right around when the first tranche of Trump tokens were going to unlock, which was supposed to be 90 days after the launch of the token back in January. And so this whole contest was kind of timed at an apt moment where it’s like, okay, supply’s going to unlock. Everyone expects the token to dump. But then, on Twitter, they agreed to delay the unlock for another 90 days. But once the unlock happens and they start dumping, that’s when the price is going to drop a lot. 
So this contest was interesting. I was like, okay, well, I feel like I can put on a trade here where I’m not taking on any real risk and I think it’ll be cool to meet random people at this dinner and see who else is interested. It seems like there are a lot of folks from out of the country who are flying in to attend the dinner, and a lot of crypto whales. There’s one that I follow, he’s mentioned in his Telegram that he’s one of the big holders. He’s talked these last few days about how he’s preparing for this dinner. So talk me through how you generated the funds to buy the Trump coin. Did you use your own personal funds?I use my personal funds. All the crypto trading I do is with my personal funds. Some of the trading I do is on Coinbase through a centralized exchange. And the rest of the trading I do is on chain through self-custody wallets. When this opportunity came up, the only way you can actually be in a position to be in the top 220 is if you own $TRUMP tokens in a self-custody wallet. Some of the exchanges, including Coinbase, allow you to buy the $TRUMP token, but that would not count towards this contest. What I did was I moved stablecoins like USDC to my Solana wallet, and then I used a decentralized exchange to buy the $TRUMP token. The way the contest works is you have to register your wallet before you are counted towards the ranking system. And unfortunately, I did that like a couple days late, so I had to size up a little bit more to ensure that I could catch up to the people who had registered a couple days prior. But that’s a nuance. So explain the process of shorting $TRUMP coin on a secondary market. Like how does one do that? I am a dumb person who only understands shorting markets through watching The Big Short. Basically when you short, you’re hoping that the price goes down, right? And the mechanism of shorting here is slightly different than shorting stocks, but we don’t need to go into the specifics here. The way to short [crypto] is, you can do it in two ways. One is through a centralized exchange that offers, effectively, shorting services. And what I mean here by shorting services is, there is a “perpetual future” that is offered at these exchanges. When I talk about exchanges that offer this, it’s mostly going to be like Binance or Bybits and some of the bigger exchanges outside of the US. Coinbase is very far behind when it comes to offering derivative products that goes above and beyond just buying the token. I couldn’t do it through Coinbase, and I can’t short through an exchange like Binance, because there’s a lot of restrictions around who can actually use Binance. I’m in the US and Binance has very strict VPN rules. I can’t just open a Binance account and short. The only real way for me was to short on a decentralized exchangeSo the only real way for me was to short on a decentralized exchange, which has actually become really popular in the last year or so. It’s like the same concept as shorting on Binance, but you can do it on chain. I use a service called Hyper Liquid, which is a very popular decentralized exchange. And on this exchange, they offer derivative products that basically track the movement of different tokens. And so they offer, effectively, $TRUMP perpetual futures, and you can effectively initiate a short position through that. I’m happy to go into the details if you want, but that’s like the high level. Yeah, yes, please please tell me these details. So that is basically how to set up the short position. Conceptually, there’s a few things to keep in mind. First thing is: because I’m shorting in a separate wallet that’s completely detached from $TRUMP, 
I have to put up additional capital in another wallet to do this. It’s not like I can just use my $TRUMP tokens as collateral and use the same pool of money to short. And the way shorting works and the way perpetual futures work in general is you put up a certain margin. So let’s keep it simple: say I put up $100k in margin and I choose to short the $TRUMP token. Now, if $TRUMP goes up in price, then I’m hurting, because I’m betting on the token falling. If the $TRUMP token doubles in price, well, then I will have lost a hundred thousand dollars in which case, my margin gets wiped out and this [futures] contract will have to be closed because I’ve lost all my money. If the token goes down in price, that’s when I profit — as long as I close out the position in the green. So you basically are juggling two wallets. One is the wallet in which you’re holding all this $TRUMP coin. 
The other one is like, how would you describe it? Is that the money that you’re generating in order to pay for participating in the contest? The most important wallet here is the Solana wallet with the $TRUMP tokens, because that’s what’s being used by the contest organizers to determine who makes the top 220. But as I mentioned earlier, I am structurally bearish on the $TRUMP token and I wouldn’t want to go for dinner and like, see my money go down when the $TRUMP token goes down in price. I decided I wanted to basically put on a hedge, where, using the other wallet and the short position, I’m basically agnostic to any sort of price movement. That’s the reason why I set up the other wallet. I could have taken on the price risk, but that’s pretty risky, because typically what happens with these events is that as we get close to the end of the contest date, people start dumping the $TRUMP tokens. The value of the $TRUMP token will have gone down — let’s say it went down to 90,000 — it would be offset by the short wallet, which would be like 110,000. And then they add up to 200,000, which is how much I hypothetically put in from the start. 
Did you make money off of this?Um, I basically was flat. I originally wanted to make some money, but I think the shorting I did — it was okay? I basically just broke even on this entire tradeLet me take a step back.
So initially I shorted the same amount as the token. But then as the time went on, as we got close to the contest end date, I decided to increase the size of the short position, because I thought that based on the thesis I had, people are going to start selling because there’s nothing to look forward to. And so I increased that size. But it just so happened that towards the end of the contest was also when the crypto markets started ripping after May 8th. So net-net, I think I basically just broke even on this entire trade.Define the crypto markets “ripping.”May 8th was basically the Thursday right before that weekend when the US representatives were going to meet the Chinese representatives in Switzerland [for tariff negotiations]. That day was also when the UK deal announcement was made. And so the market basically took that as a bullish sign, and then that got parlayed into the positive euphoria of the US-China negotiations. Everything started going up. Okay. So every market just started getting bullish. 
Yeah, all the tokens ran up a lot. If you look at the token price, $TRUMP coin on May 7th was roughly 11 bucks, and then on May 9th it was like 14 bucks. Over time that token has come down in price. But yeah, it ran up 40 percent in the span of like two days.What was the strategy going into the end game? 
Because it sounds like it was super volatile around the end and that’s why you needed to increase your short position. I thought that towards the end, I could opportunistically make some profits by shorting more than I owned, if that makes sense.[The previous week, the contest organizers announced a new incentive for winners to not sell the coin before the dinner: a rare “TRUMP DIAMOND HANDS” NFT.]What is the point of encouraging people to go diamond hands by offering this NFT? So I think this goes back to the incentives of Trump’s affiliates, right? They have a lot of supply that they own. Last I looked, they own eighty percent of the supply. But all of that, as with many other [crypto] projects, gets locked up and only gets released over time, so that you don’t have all this supply pressure on day one. Because then no one wants to buy the token. The whole point of the NFT and this subsequent rewards program that they’ve talked about, but haven’t given the details for, is to incentivize people to hold the token longer. The longer people hold the token, then the price arguably would not fall as much. 
The only way to keep the price high is if you introduce all these little games to keep retail engagedThe eventual setup, I’m sure, whether that’s in three months or in a year or two, is that the affiliates will then have their supply unlock, and they will want to sell. They obviously want to sell at a higher price. And the only way to keep the price high is if you introduce all these little games to keep retail engaged and interested in holding tokens. How do you get the NFT now? Do you have to rebuy all the coin?Yeah, my understanding based on that tweet they sent is, they basically look at your wallet holdings on the day of the dinner and compare that to your wallet holdings on the last day of the contest. And so if those match or if you own more, then they’ll give you an NFT. I was kind of dumb. What I should have done was, right before the 1:30PM cut off, I should have sold like, 90 percent of my tokens. In this way, on the dinner day, I would only have to buy 10 percent of what I bought previously, and I think I would qualify for this NFT. 
Wow. Have people done that? Well, the NFT hasn’t been dropped yet.
I don’t know the specifics. There are definitely people who sold before the end of the deadline, and that’s clear from even looking at that leaderboard page, right? There’s one column with current holdings and a bunch were zeroed out, but they are still in the top 220 because it’s a time-weighted calculation.Why did they do time-weighted calculations rather than like, just a cumulative amount of money you held at the end? I think this goes back to solving not only how much do you hold, but how long do you hold it for, and rewarding people differently. So if you held $60 over the entire stretch of the contest, you should be rewarded more than someone who held like $200 for one day on the last day. I think the time-weighted calculation effectively is trying to normalize for that. They also gave me a call the same day, which I thought was spam for a secondHow have the organizers been in their interactions with you for the contest and for the dinner and everything?They emailed me the day of, as soon as the
contest ended, saying that I had made it into the top 220. And they also gave me a call the same day, which I thought was spam for a second. But when the voicemail thing came up, I’m like, oh, this is actually a real thing. So I picked up the phone and then they just confirmed that I got the email and that I would have to do a KYC [Know Your Customer check, part of anti-money laundering regulatory compliance for banks, crypto exchanges, and other entities] in order to qualify for the dinner. Please give us your data, references, whatever. 
Yeah, nothing that sophisticated. They outsourced it to another party and I just provided my name, my nationality, where I live. No social security number or anything like that. Plus my birthday. and I think they just ran like an external check to make sure that I wasn’t a criminal or anything like that. I feel like it was pretty light vettingHow thoroughly do you think they’re been vetting you, how professional has the process been? I feel like it was pretty light vetting. I talked to someone about, let’s say, getting into the White House and it’s a lot more strict in terms of, you have to show your passport and all that. And here, you don’t really have to do that. You just have to show your ID at the door. At least that’s what they said. And as long as your ID matches the information you gave, you’re fine. So I don’t think the security is that strict, per se, but it’s good enough, I guess. Have you participated in any contests like this or heard of anything similar? No, I have not.That’s wild. This is rather innovative if one thinks about it in a “divorced from most governmental ethics” manner. Did you read about how it’s possible that Trump just doesn’t show up to this?I did see something that basically said, yeah, based on the terms and conditions, the president does not have to be there, I think. Honestly, I think a lot of people aren’t really there to see Trump. I could be totally wrong, but I get the sense from, let’s say, like looking at the crypto whales’ Telegram, that [they’re] more interested in just meeting other crypto folks so that [they] can network. If Justin Sun is there, that’s pretty good, right? Like being able to talk to him and maybe, you know, get his contact information and all that. RelatedThe many escapes of Justin SunI think for me and probably other people, we’re more interested in seeing if there’s any other interesting news that comes out of this dinner. I will have my wallet ready, and if some great news gets dropped at the dinner, that could potentially positively influence the $TRUMP token price or any other token price, I will buy it on the spot and try to profit. This is something that other attendees are thinking about doing too?I can’t say with certainty, but based on that one Telegram guy, it seemed like it was implied. Like, if they announced a rewards program for a Trump thing – say, the NFT will be used for this, and then the rewards will give you some really impressive thing in three months, that could probably move the price. Then I would take on a short-term trade literally at the dinner table. That’s why after the $TRUMP token dropped right before inauguration, I finally decided to download Truth SocialThat’s a first mover advantage right there.In crypto, half of it is just being a first mover advantage. That’s why after the $TRUMP token dropped right before inauguration, I finally decided to download Truth Social. I only follow Trump. He’s the only guy I follow and I have notifications on, which actually served me well. Was it April 9th when he sent out that tweet saying that tariffs are now delayed for 90 days? That was first out on Truth Social and I saw that immediately, and I’m like, oh, time to trade my equities, because I will be first to the news. So he’s dropped some nuggets for sure on his account. So the dinner itself is a good money making opportunity?Possibly. It’s hard to say, but in the event that it does, there is some information that gets dropped, that could be actionable.Is there anything you’re particularly proud of about the process of executing this short?I don’t know if there’s anything I’d really brag about or be like, super proud of.
I think this hedge trade, for someone who’s pretty involved in crypto, would be fairly obvious. Net-net, I think I broke even because I did basically go a bit big around my short towards the end of the contest. So that made up for some of the fees I had to pay and whatnot. I’m pretty happy.
I feel like I didn’t take on any risk and I’m able to go to this dinner. That’s probably a win in my books. One thing is, if I had real capital, I would have tried to make the top 25. That requires a lot of money, which I don’t have. I don’t really care about seeing Trump at all. I care more about seeing who else is there, of the top 25I think it’s like a couple million.I think you’d have to have 200,000 tokens, so yeah, roughly like two, three million USD. 
And if you want to not take on the risk of the token price moving, you’d want to take a short position of roughly the same size. It would be like a four or five million dollar capital outlay to make it happen. But the benefit of being in the top 25 is you get to meet Trump, and also get to be in a more intimate networking session, which I would actually enjoy being at. I don’t really care about seeing Trump at all. I care more about seeing who else is there, of the top 25. What was the minimum size of the wallet that made 220, do you know? It’s hard to say because what someone could have done is they could have bought a lot initially, and then halfway through they sold most of them, because they were pretty confident that they would make the top 220, because it’s time weighted. [Calculating out loud omitted.] I guess only fifty thousand [if you held the total amount from day one through the end].Honestly, that’s not a lot. It’s not. 
Realistically that number is probably higher. The thing is, this is not like a $50,000 disbursement where you’re never seeing that money again. After the dinner, you could choose to sell your token. Now, maybe the price will have moved from when you first bought it to when you sold it, but the actual loss, or potentially profit, is not obvious.Oh, that makes this some really interesting campaign finance implications. I guess the one thing I’ll say is, the Trump team probably won’t sell for a couple months at very least. And so whatever happens between now and then theoretically doesn’t really impact the team, right? Because if they had not launched this dinner contest and they did nothing, and then right before the unlock happens, they launch another campaign or they do something weird like this, then that will immediately pump up the price because crypto is so reflexive. And they can then sell into the strength of the price movement, theoretically. But here, I think what they want to do is actually show that this $TRUMP token has utility, and that it’s actually useful rather than just being a meme coin. And this is one way of making the $TRUMP token worth holding, because it’s not just a meme. If you buy it, you can go to dinner, you can earn points. You can get an NFT. It’s basically the playbook that a lot of folks will potentially run if they’re launching a meme coin with utility value. Oh, utility value is definitely a good way of saying it. Yeah, utility value in the sense that yeah, you can go to dinner, you can get an NFT, you can earn points that will get you something in the future. But yeah, this is a little bit different from memes like Pepe or Doge or Shiba Inu. Those have zero utility values. They’re literally just a meme. You can’t go to a dinner if you own a lot of it. It’s just a meme. The morning after the dinner:How are you? How was your crazy night out?It was good. And yeah, there was a sponsor who wanted to do an afterparty afterwards. They basically rented out the rooftop bar on top of the Marriott. I stayed out until 1 AM. But it was good. The actual event was quite interesting. The protests outside the dinner obviously were just kind of off-putting. I was like, damn, should I really walk into this thing?Activists staged an “America Is Not For Sale” protest while President Trump hosted the winners of his meme coin contest at the Trump National golf club. Getty ImagesI’ve actually never been to the Trump National. How is it as a venue? It’s on the Potomac River. When you are in the club you can see the really nice golf course and then the river is right there. The room was long and the podium was right up in the front and the tables were almost set up in a way where there were many rows of tables, but not that many columns, if it makes sense.I didn’t recognize this until maybe like, after an hour in, but people started taking seats because they wanted to be closer to the podium. And eventually, I’m like, damn, I gotta get a seat. But all that didn’t end up mattering because when Trump walked in, basically like a celebrity, everyone rushed up to the front and pulled out their phones and started recording. Who did you meet that was interesting or fun?Justin Sun was there, it was just that everyone wanted to talk to him. I guess the only thing I could do was just say hi to him. There were a bunch of international folks. A few folks were from Poland, who came all the way here from Portugal, where they now live. There was a lot of Asian people there. I met some folks from South Korea. Some guys from France, Italy. There was this hedge fund manager from Croatia who came just to check this out. Some guy from Sweden.There were also some market-making firms, like really big in crypto, like Wintermute. And then another guy who works at Kronos Research. The organizers also brought some folks, like the founder of the Moonshot app. I guess Moonshot had partnered with folks with the $TRUMP launch back in January. He said he didn’t buy any tokens because none of the employees are allowed to trade [the meme coins on their own platform, because it would be a conflict of interest], and so he was just invited by the organizers.[According to Crunchbase, Moonshot, an app that enables users to purchase meme coins, was acquired by Jupiter, a Solana trading platform. No named individuals appear to be publicly associated with either enterprise, although Jupiter’s founder is apparently someone going by the name “Meow.” The guest interviewed by The Verge did not recognize Meow from photos. – Ed.]There were a bunch of folks in the crypto ecosystem, now that I think about it, who actually had effectively insider knowledge that Trump was gonna launch a coin. They didn’t know exactly what that was gonna be, but they knew it was coming and it was gonna be a real coin.
For the first hour or two [after the announcement], people were wondering if Trump’s account got hacked. I just thought that was interesting, that it was effectively prewired to a lot of folks. Ah, so like: if those people knew, then they had that first mover advantage for that full hour – that it was a legitimate coin?Yeah, the public didn’t know whether it was an intentional drop or if some hackers hacked the Twitter account. I ended up meeting one of the top winners, and he was telling me how he hedged his tradeDid you find any really diehard MAGA people there?I’m sure that there were a couple of folks.
I just never got a chance to speak with someone who’s like, super pro-Trump. I’d say the majority of people I spoke with, particularly the crypto traders and folks who are very close to the crypto ecosystem are like, yeah, I dumped this. I already sold the coin. A lot of people put on the same hedge trade as I did, because they didn’t wanna take risk on the coin. I ended up meeting one of the top winners, and he was telling me how he hedged his trade. So effectively, he was taking on no price risk. Now the only thing is when you short these tokens, there’s a funding cost, but because he had such a big position the funding was actually pretty significant. 
So he said he paid, I don’t know, like $50,000 in funding costs, but to him it was still worth it, especially since he got a watch that’s supposedly worth $100,000 if you’re in the top four. Wait, they gave out watches?
Yeah. When Justin went up and gave the speech, after that, he got the watch.Honestly $50,000 to meet the president and get a watch that’s twice that amount, is a pretty good deal. Yeah. I had no idea yet that there’s a TrumpWatches.com. I think the host referenced this — like, if you want a watch, just go on the website. I was like, this is real? And then I actually went on the website and it turned out it is. Swiss-made chrono movement – oh my God, there are so many watches. Do you see that one on the very front page? They gave out two of those as prizes for raffle winners. Oh, that’s only $500, man.Yeah, I know, right?Lame. I guess you can’t yet buy the $100,000 watch on this website. They were specially designed and they only were able to have two ready for the event, and the other two will get shipped to the winners. 
[The website currently lists the “Crypto President Tourbillon Watch” for pre-order, claiming that “only 10” have been made. – Ed.]A commemorative hat.Did people post photos or selfies, or was there a sense of discretion?There were obviously crypto traders who didn’t wanna give their real names, and some folks who were trying to be camera shy and avoid the limelight, but I feel like for the most part, people were taking selfies and they were just having a good time. And there were photographers walking around taking photos of everyone. And then at the end, this was after Trump and after all the gifts were given out, the host was like, everyone put on your hat that you got — it’s in my bag,
it’s a Trump meme dinner hat — let’s all put it on and take a photo and then hashtag “trumpmemedinner” or whatever.[The White House is refusing to release the guest list with names of attendees. The New York Times has since said that it has acquired a copy of that list.Although photos of the gifted hats have circulated on social media, no related hashtag seems to have taken off. – Ed.] Oh, okay, so they actually encouraged you to put it on the Internet. 
I guess the host took the photo and it was like a selfie or something. The other funny moment was during the Trump speech. For the most part, it was just him talking about his campaign, and about how he beat Biden, and blah, blah, blah, how we were in a terrible place with crypto before he got elected and now we’re in a great place. That sounds exactly like a thing Trump would say. That was pretty accurate. At one point, the microphone made a cracking sound and then he was like, whoops, my ear. and he made a joke referencing the assassination attempt. A poster promoting the afterparty.How did you figure out about the afterparty? Was it the official afterparty? 
A lot of folks were saying there was gonna be some afterparty exclusive to VIPs, like the top 25 holders. There were a few folks who were trying to get into this party, but then it turns out it was actually not that exclusive. This MemeCore group, the number two holder, they rented out space at the rooftop of this Marriott and effectively invited everyone. So when you were leaving the venue, they had a couple buses that would come every 10 minutes and they were like, yeah, feel free to take this bus and we’ll take you to the after-party. A lot of people ended up going. 
[On TikTok, an attendee wearing a giant mask of what appears to be the MemeCore mascot, was accused of covering his face “to hide their identities” at “Trump’s crypto bribery event.” – Ed.] How was the afterparty? Was it well funded? They had an open bar, free drinks. It was fine, nothing like that noteworthy.
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Paramount+ has a lighter lineup of original content in June, though the platform will stream the live broadcast of the 78th annual Tony Awards from Radio City Music Hall in New York City. The show, hosted by Wicked's Cynthia Erivo, will air live on June 8 for Paramount+ With Showtime subscribers—other viewers can watch on-demand the next day. Other content available for Paramount+ With Showtime users is Love Me (June 16), a post-apocalyptic romance starring Kristen Steward and Steven Yeun, and Noah's Arc: The Movie (June 20), 20 years after the titular show first debuted. Darryl Stephens, Rodney Chester, Doug Spearman, Christian Vincent, Jensen Atwood, and Wilson Cruz are set to reprise their roles. Here’s everything else coming to the service in June. Note that titles with an asterisk are exclusive to Paramount+ With Showtime; everything else is also available to subscribers on the ad-supported plan. Those with two asterisks are available to Paramount+ With Showtime users streaming live on CBS and to all subscribers the following day.Paramount+ Originals and premieres coming in June 2025Available June 8The 78th Annual Tony Awards**Available June 16Love Me*Available June 20Noah's Arc: The Movie,* premiereTV shows coming to Paramount+ in June 2025Available June 4SpongeBob SquarePants (season 14) Available June 11The Really Loud House (season 2) Available June 22Nickelodeon Kids' Choice Awards (on-demand) Available June 25The Patrick Star Show (season 3) Ice Airport Alaska (season 5) The Last Cowboy (season 5) Movies coming to Paramount+ in June 2025Available June 13:10 to Yuma*12 Years a Slave Bad News Bears BlacKkKlansmanBoogie NightsBut I'm a CheerleaderCall Me By Your NameCarolCarriersCenter StageChanging LanesChasing AmyCloverfieldCrawlspaceDaddy Day CampDance FlickDog Day AfternoonDouble Jeopardy Eagle Eye ElfEnemy at the Gates EuroTripEverybody's Fine ExtractFirst Blood HeatwaveHow She MoveHow to Lose a Guy in 10 Days Imagine That In & OutIndiana Jones and the Kingdom of the Crystal SkullIndiana Jones and the Last CrusadeIndiana Jones and the Raiders of the Lost Ark Indiana Jones and the Temple of DoomJawbreakerKinky BootsLaw of DesireLayer Cake Light of My LifeLike a BossMarathon ManMastermindsMilitary Wives*Naked Gun 33 1/3: The Final InsultNo Country for Old MenOrange CountyOverdrivePretty In PinkPulp Fiction Racing with the MoonRambo IIIRambo: First Blood Part II RED* Reservoir Dogs Risky Business Road Trip Run & Gun Saturday Night FeverSave the Last Dance School Ties Scouts Guide to the Zombie Apocalypse She's All That Sky Captain and the World of Tomorrow Stand By Me Teen Titans GO! To the Movies The Autopsy of Jane Doe* The Crossing Guard The Dictator The Fighting Temptations The GamblerThe General's DaughterThe Girl Next Door The Godfather The Godfather Part II The Godfather Coda: The Death of Michael Corleone The Hunt for Red OctoberThe Ides of March The Kings of SummerThe Last Samurai The Lovely Bones The Naked Gun 2 1/2: The Smell of FearThe Naked Gun: From The Files of Police Squad! The Nice Guys The Other Woman* The People vs. Larry Flynt The Running ManThe ShootistThe Space Between Us* The Untouchables Tigerland Tommy BoyTootsie Total Recall (1990) True Grit Whiplash Without a Paddle xXxZola Available June 5Lions for Lambs*

If you've ever wondered where loofahs come from, take a trip with us.   Image: Penpak Ngamsathain / Getty Images Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent every weekday. If you’ve spent most of your life under the impression that loofahs are some type of sea sponge and that these scratchy natural scrubbers are the last thing you’d want to use on your body on a daily basis, you’re not alone. But in fact, the Luffa Aegyptiaca (often known as loofah in the U.S.) is the taxonomic name of a species of gourd that grows on land, and it’s a genetic descendant of the wild cucumber. What’s more, if it’s locally grown with minimal processing, it’s plenty soft enough for not just your skin, but plenty of other applications, too. What is a luffa? In the States, you’d be excused for not being familiar with this unique plant, as luffa is far more popular in Asia and tropical regions. In fact, very few farmers grow the plant commercially for the American market—there are just two farms in the country and, according to Brooklynn Gamble, farm supervisor at The Luffa Farm in Nipomo, California, both are located in the West Coast state. But the plant isn’t endemic to countries this far north, so cultivating it requires lots of care and attention. Luffa plants growing on vines at The Luffa Farm. Image: Courtesy of The Luffa Farm Fortunately, luffa farmer Deanne Coon was willing to offer both, which is how The Luffa Farm was born in 2000 after growing the plant as part of a friend’s biology class experiment and then spending nearly two decades experimenting. Thanks to Nipomo’s location in a decidedly non-tropical climate, Coon had to account for things like cooler seasons (she grows in greenhouses), coastal winds (also greenhouses) and gophers (she grows plants in pots instead of directly in the ground).  Now semi-retired, she and a team run the small farm peppered with avocado and citrus trees and decorated with quirky custom yard art. They also offer tours during open hours so visitors can learn a little something about luffa. Guests saunter through a steamy greenhouse where long green gourds that resemble zucchini hang from trellises in impressive quantities. They learn that while some Asian cultures raise smaller varieties that are green, tender, and edible when young, it’s not popular as a culinary ingredient in the U.S. And when they inquire about why crispy brown gourds are still hanging on the vine, they learn that luffa isn’t harvested until well after you think it’s dead. “When it’s completely brown and dry we cut it off the vine,” Gamble explains. Only then, and after it is peeled, will it finally be recognizable as the fibrous exfoliating sponge many know and love. In areas of Asia, the luffa fruit is used in culinary dishes. Image: Courtesy of The Luffa Farm It’s what’s on the inside that matters Getting to that point, however, takes time and unique biological functions that aren’t visible to the naked eye. It takes six to nine months after planting luffa seeds for them to be ready to harvest, Gamble explains (longer in winter, shorter in summer). It takes three to four months just for slim green baby gourds to start sprouting from reaching vines and the male flowers, which are necessary for pollination, to bloom.  Once that happens and pollination is complete, the squash are technically edible and ripe for picking. The inner fruit tends to be slimy like okra, so it’s a bit of an acquired taste. However, there are certainly recipes from around the world that incorporate this nutritional veggie. But The Luffa Farm isn’t in the business of unpopular produce, so the fruit is left on the vine where it can grow as large and heavy as the trellised vines can handle, Gamble continues. As that happens, the interior plant fibers act as the veins that feed water and nutrients to the seeds, the care of which is the plant’s number one directive. Those veins get thicker and denser to nourish the seeds as the gourd grows. When the gourd gets too big—about the size of an oversized zucchini—the vine, which can grow 30 to 40 feet in any direction, cuts off the water supply to the whole fruit in order to redistribute resources to other plants on the vine that are still growing. “As the vine sucks the water out and recycles it, [the gourd] dries up,” Gamble describes. When that happens, instead of rotting like most other produce, the luffa turns from deep green to yellow to brown and hard. When that happens, the gourd feels light as air because all the liquid and vegetable matter has dried up, leaving only a fibrous network of cellulose inside the now-hard, shell-like skin. That’s when it’s time to harvest. The skin is cracked open and the seeds, which can be replanted, are shaken out. Harvesters soak the whole gourd in water for five minutes, which rehydrates the thin layer of vegetable residue on the underside and then “the skin so it slides right off,” Gamble says. What’s left over is an airy, light, sponge-like spidery network of plant fibers that make an excellent natural multi-purpose sponge that’s pliable when dry and even softer when wet. That’s what makes it such an attractive option among skincare enthusiasts. Not all luffa are created equal If that doesn’t sound at all like the rigid, compressed luffa you see for sale at your local health food store, you’re not wrong. Most luffa are imported, and since they’re a plant, they must be treated beforehand to ensure they won’t transport bugs, disease, or other agricultural blights, Gamble explains.  “Those heat treatments in particular are what damage the fibers,” she states. It shrinks the otherwise light and loose cellulose structures and makes the luffa hard, compact, and less pliable. Compromising the structure also makes them more prone to bacterial growth, because they don’t dry out as easily or completely between uses. Luffas grown and sold at The Luffa Farm. Image: Courtesy of The Luffa Farm Luffa grown in the U.S., like the ones from The Luffa Farm, don’t have to be treated with anything since they’re not imported from overseas. They just get a quick rinse before they’re sold. As a result, they’re softer, more pleasant on skin, more versatile, and longer lasting. One might last up to a year of regular use. Plus, because they’re highly porous, “they don’t create the same breeding ground for bacteria,” Gamble offers. A plant with unlimited uses But exfoliating isn’t all these plants are good for. On the contrary, Gamble says there are many uses for luffa. Softer varieties can be used as a facial sponge in place of a washcloth. They can even be tossed in the washer for a deep clean, though you should avoid putting them in the dryer. They make excellent dish sponges and pot scrubbers. Gamble uses one on her stainless steel stove.  A wet luffa makes quick work of washing your car, too, especially when it comes to scrubbing bugs off your grill, Gamble recommends. The fibers won’t even scratch the finish. They’ve even been used as insulation in mud brick houses and as industrial filters and may have inspired a sunlight-powered porous hydrogel that could potentially purify water. The best part: untreated luffa sponges are compostable, making them an eco-friendly alternative to synthetic sponges. “They are so unique as a plant,” Gamble says, a truly multifunctional and sustainable natural product whose uses go far beyond bath time exfoliation. And yes, it’s one that grows on land, not underwater.

This article contains some Mission: Impossible – The Final reckoning spoilers. In the most recent and supposedly final Mission: Impossible film, Ethan Hunt receives his briefing on a VHS cassette tape. That is a marvelous wink to the era in whichMission: Impossible, but these films have remained consistently at the zenith of quality blockbuster cinema. And through it all remains Tom Cruise, running, gunning, and smoldering with his various, luxuriant haircuts. Indeed, the first M:I picture was also Cruise’s first as a producer, made under the banner of Cruise/Wagner productions. Perhaps for that reason, he has stayed committed to what was once viewed as simply a “television adaptation.” It might have begun as TV IP, but in Cruise’s hands it has become a cinematic magnum opus that sequel after sequel, and decade after decade, has blossomed into one of the most inventive and satisfying spectacles ever produced in the Hollywood system. The final decade of the series’ run in particular has been groundbreaking. After five movies with five very different directors, aesthetics, and sensibilities, Christopher McQuarrie stuck around—alongside stunt coordinator Wade Eastwood. Together with Cruise, they turned the series into an old-fashioned, in-camera spectacle that harkens back to the earliest days of cinema. In the process, Cruise has added another chapter to his career, that of an onscreen daredevil like Harold Lloyd or Douglas Fairbanks. It’s been an amazing run, and honestly it’s a bit arbitrary to quantify it with any sort of ranking. But if we were going to do such a thing, here is how it should go… 8. Mission: Impossible II (2000) It’s hardly controversial to put John Woo’s Mission: Impossible II dead last. From its overabundance of slow-mo action—complete with Woo’s signature flying doves—to its use of Limp Bizkit, and even that nonsensical plot about manmade viruses that still doesn’t feel timely on the other side of 2020, MI:-2 is a relic of late ‘90s Hollywood excess. On the one hand, it’s kind of marvelous that Cruise let Woo completely tear down and rebuild a successful franchise-starter in the Hong Kong filmmaker’s own image. On the other, it’s perhaps telling of where Cruise’s ego was at that time since Woo used this opportunity to transform the original all-American Ethan Hunt into a god of celluloid marble. And make no mistake, there is something godlike to how Woo’s camera fetishizes Cruise’s sunglasses and new, luxuriant mane of jet black hair during Hunt’s big introduction where he is seen free-climbing across a rock face without rope. It would come to work as metaphor for the rest of the movie where, despite ostensibly being the leader of a team, Ethan is mostly going it alone as he does ridiculous things like have a medieval duel against his evil doppelgänger (Dougray Scott), only both men now ride motorcycles instead of horses. The onscreen team, meanwhile, stares slack-jawed as Ethan finds his inner-Arnold Schwarzenegger and massacres entire scores of faceless mercenaries in multiple shootouts. While gunplay has always been an element of modern spy thrillers, the Mission: Impossible movies work best when the characters use their wits (and the stunt team’s ingenuity) to escape elaborate, tricky situations. So there’s something banal about the way M:I-2 resembles any other late ‘90s and early ‘00s actioner that might’ve starred Nicolas Cage or Bruce Willis. Technically the plot, which involves Ethan’s reluctance to send new flame Nyah Hall (Thandiwe Newton) into the lion’s den as an informant, has classical pedigree. The movie remakes Alfred Hitchcock’s Notorious (1946) in all but name. However, the movie is so in love with its movie star deity that even the supposedly central romance is cast in ambivalent shadow. 7. Mission: Impossible – The Final Reckoning (2025) Yes, we admit to also being surprised that what is allegedly intended to be the last Mission: Impossible movie is finishing near the very bottom of this list. Which is not to say that The Final Reckoning is a bad movie. It’s just a messy one—and disappointing too. Perhaps the expectations were too high for a film with “final” in the title. Also its reportedly eye-popping $400 million only fueled the hype. But whereas the three previous Mission films directed by Christopher McQuarrie, including Dead Reckoning, had a light playfulness about them, The Final Reckoning gets lost in its own self-importance and grandiosity. Once again we have a Mission flick determined to deify Ethan Hunt with McQuarrie’s “gambler” from the last couple movies taking on the imagery of the messiah. Now the AI fate of the world lies in his literal hands. This approach leads to many long expository sequences where characters blather endlessly about the motivations of an abstract artificial intelligence. Meanwhile far too little time is spent on the sweet spot for this series: Cruise’s chemistry with co-stars when he isn’t hanging from some death-defying height. In fact, Ethan goes it pretty much alone in this one, staring down generals, submarine captains, and American presidents—fools all to think for one instance Ethan isn’t the guy sent to redeem them for their sins. The action sequences are still jaw-dropping when they finally come, and it is always good to see co-stars Simon Pegg, Hayley Atwell, and an all too briefly used Ving Rhames again, but this feels less like a finale than a breaking point. If Mission does come back, it will have to be as something wildly different (and presumably less expensive). 6. Mission: Impossible III (2006) Before he transformed Star Trek and Star Wars into remarkably similar franchises, writer-director J.J. Abrams made his big screen debut by doing much the same to the Mission: Impossible franchise. With his emphasis on extreme close-ups, heavy expository dialogue dumps, and intentionally vague motivations for his villains that seem to always have something to do with the War on Terror, Abrams remade the M:I franchise in the image of his TV shows, particularly Alias. This included turning Woo’s Übermensch from the last movie into the kind of suburban everyman who scores well with the Nielsen ratings and who has a sweet girl-next-door fiancée (Michelle Monaghan). Join our mailing list Get the best of Den of Geek delivered right to your inbox! Your mileage may vary with this approach, but personally we found M:I-3 to be too much of a piece with mid-2000s television and lacking in a certain degree of movie magic. With that said, the movie has two fantastic aces up its sleeve. The first and most significant is a deliciously boorish performance by Philip Seymour Hoffman as the franchise’s scariest villain. Abrams’ signature monologues have never been more chilling as when Hoffman cuts through Cruise’s matinee heroics like a knife and unsettles the protagonist and the audience with an unblinking declaration of ill-intent. Perhaps more impressively, during one of the franchise’s famed “mask” sequences where Ethan disguises himself as Hoffman’s baddie, the character actor subtly and convincingly mimics Cruise’s leading man charisma. That, plus introducing fan favorite Simon Pegg as Benji to the series (if in little more than a cameo), makes the movie worth a watch if not a regular revisit. According to more than a few critics in 2023, the then-newest installment in the series was also the best one. I respectfully disagree. The first half of writer-director Christopher McQuarrie and Cruise’s Dead Reckoning In terms of old school spectacle and breakneck pacing, Dead Reckoning is easily the most entertaining action movie of summer 2023’s offerings. However, when compared to the best entries in the M:I franchise, Dead Reckoning leaves something be desired. While McQuarrie’s counterintuitive instinct to script the scenes after designing the set pieces, and essentially make it up as they went along, paid off in dividends in Fallout, the narrative of Dead Reckoning’s first half is shaggy and muddled. The second act is especially disjointed when the film arrives in Venice, and the actors seem as uncertain as the script is over what exactly the film’s nefarious A.I. villain, codename: “The Entity,” wants. That this is the portion of the film which also thanklessly kills off fan favorite Ilsa Faust (Rebecca Ferguson) does the movie no favors. Elsewhere in the film, Hayley Atwell proves a fantastic addition in her own right as Grace—essentially a civilian and audience surrogate who gets wrapped up in the M:I series’ craziness long enough to stare at Cruise in incredulity—but the inference that she is here to simply interchangeably replace Ilsa gives the film a sour subtext. Still, Atwell’s Grace is great, Cruise’s Ethan is as mad as ever with his stunts, and even as the rest of the ensemble feels underutilized, seeing the team back together makes this a good time—while the unexpected return of Henry Czerny as Eugene Kittridge is downright great. 4. Mission: Impossible – Ghost Protocol (2011) There are many fans who will tell you that the Mission: Impossible franchise as we know it really started with this Brad Bird entry at the beginning of the 2010s, and it’s easy to see why. As the first installment made with a newly chastened Cruise—who Paramount Pictures had just spent years trying to fire from the series—it’s also the installment where the movie star remade his persona as a modern day Douglas Fairbanks. Here he becomes the guy you could count on to commit the most absurdly dangerous and ridiculous stunts for our entertainment. What a mensch. And in terms of set pieces, nothing in the series may top this movie’s second act where Cruise is asked to become a real-life Spider-Man and wall-crawl—as well as swing and skip—along the tallest building in the world, the Burj Khalifa in Dubai. It’s a genuine showstopper that looms over the rest of the movie. Not that there isn’t a lot to enjoy elsewhere as Bird brings a slightly more sci-fi and cartoonish cheek to the proceedings with amusing gadgets like those aforementioned “blue means glue” Spidey gloves. Even more amusingly, the damn things never seem to work properly. This is also the first Mission: Impossible movie where the whole team feels vital to the success of the adventure, including a now proper sidekick in the returning Pegg and some solid support from Paula Patton and Jeremy Renner. For a certain breed of fan that makes this the best, but we would argue the team dynamics were fleshed out a little better down the road, and in movies that have more than one stunning set piece to their name. 3. Mission: Impossible (1996) The last four entries of the series have been so good that it’s become common for folks to overlook the movie that started it all, Brian De Palma’s endlessly stylish Mission: Impossible. That’s a shame since there’s something admirably blasphemous to this day about a movie that would take an ancient pop culture property and throw the fundamentals out the window. In this case, that meant turning the original show’s hero, Jim Phelps (played by Jon Voight here), into the villain while completely rewriting the rulebook about what the concept of “Mission: Impossible” is. It’s the bold kind of creative move studios would never dare make now, but that’s what opened up the space to transform a novelty of ‘60s spymania TV into a ‘90s action classic, complete with heavy emphasis on techno espionage babble and post-Cold War politics. The movie can at times appear dated given the emphasis on floppy disks and AOL email accounts, but it’s also got a brisk energy that never goes out of style thanks to De Palma’s ability to frame a knotty script by David Koepp and Robert Towne (the latter of whom penned Chinatown) into a breathlessly paced thriller filled with paranoia, double crosses, femme fatales, and horrifying dream sequences. In other words, it’s a De Palma special! The filmmaker and Cruise also craft a series of set pieces that would become the series’ defining trademark. The finale with a fistfight atop a speeding train beneath the English Channel is great, but the quiet as a church mouse midpoint where Cruise’s hero dangles over the pressure-sensitive floor of a CIA vault—and with a drop of sweat dripping just out of reach!—is the stuff of popcorn myth. It’s how M:I also became as much a great heist series as shoot ‘em up. Plus, this movie gave us Ving Rhames’ stealth MVP hacker, Luther Stickell. 2. Mission: Impossible – Rogue Nation (2015) In retrospect there is something faintly low-key about Rogue Nation, as ludicrous as that might be to say about a movie that begins with its star literally clinging for dear life to the outside of a plane at take off. Yet given how grand newcomer director Christopher McQuarrie would take things in the following three Mission films, his more restrained first iteration seems charmingly small scale in comparison. Even so, it remains an action marvel in its own right, as well as the most balanced and well-structured adventure in the series. It’s the one where the project of making Ethan Hunt a tangible character began. Rightly assessing Ethan to be a “gambler” based on his inconsistent yet continuously deranged earlier appearances, McQuarrie spins a web where Hunt’s dicey lifestyle comes back to haunt him when facing a villain who turns those showboat instincts in on themselves, and which pairs Ethan for the first time against the best supporting character in the series, Rebecca Ferguson as Ilsa Faust. There’s a reason Ferguson’s MI6 double (triple, quadruple?) agent was the first leading lady in the series to become a recurring character. She gives a star-making turn as a woman who is in every way Ethan’s equal while keeping him and the audience on their toes. She, alongside a returning Simon Pegg and Ving Rhames, solidify the definitive Mission team, all while McQuarrie crafts elegant set pieces with classical flair, including a night at the opera that homages and one-ups Alfred Hitchcock’s influential sequence from The Man Who Knew Too Much (1956), as well as a Casablanca chase between Ethan and Ilsa that’s the best motorcycle sequence in the series (if only they stopped by Rick’s). Also McQuarrie’s script ultimately figures out who Ethan Hunt truly is by letting all those around him realize he’s a madman. And Alec Baldwin’s Alan Hunley gets this gem of a line to sums the series up in total: “Hunt is uniquely trained and highly motivated, a specialist without equal, immune to any countermeasures. There is no secret he cannot extract, no security he cannot breach, no person he cannot become. He has most likely anticipated this very conversation and is waiting to strike in whatever direction we move. Sir, Hunt is the living manifestation of destiny—and he has made you his mission.” 1. Mission: Impossible – Fallout (2018) If one were to rank these movies simply by virtue of set pieces and stunts, pound for pound it’s impossible to top Mission: Impossible – Fallout (forgive the pun). A virtuoso showcase in action movie bliss, there are too many giddy mic drop moments to list, but among our favorites are: Tom Cruise doing a real HALO jump out of a plane at 25,000 feet and which was captured by camera operator Craig O’Brien, who had an IMAX camera strapped to his head; the extended fight sequence between Cruise, Henry Cavill, and Liam Yang in a bathroom where the music completely drops out so we can hear every punch, kick, and that surreal moment where Cavill needs to reload his biceps like they’re shotguns; and did you see Cruise’s ankle bend the wrong way in that building to building jump?! For action junkies, there was no better adrenaline kick out of Hollywood in the 2010s than this flick, and that is in large part a credit to writer-director Christopher McQuarrie. As the first filmmaker to helm more than one M:I movie, McQuarrie had the seemingly counterintuitive innovation to meticulously hammer out all of the above action sequences as well as others—such as a motorcycle chase across the cobblestones of Paris and a helicopter climax where Cruise is really flying his chopper at low altitudes—with stunt coordinator Wade Eastwood and Cruise, and then retroactively pen a surprisingly tight and satisfying screenplay that continues to deconstruct the Ethan Hunt archetype into a man of flesh and blood. McQuarrie also reunites all the best supporting players in the series—Rhames, Pegg, and his own additions of Rebecca Ferguson as the ambiguous Ilsa Faust and Sean Harris as the dastardly Solomon Lane—into a yarn that is as zippy and sharp as you might expect from the screenwriter of The Usual Suspects, but which lets each action sequence unfurl with all the pageantry of an old school Gene Kelly musical number. Many will call this the best Mission: Impossible movie, and we won’t quibble the point.

Two months ago, Marvel announced the cast for the highly-anticipate Avengers: Doomsday in a, let’s call it “unique,” manner. On social media, the studio streamed video of cast chairs with a particular actor’s name on it. The camera would hold for twelve minutes or so, and then Alan Silvestri’s Avengers theme would play and the camera would pan to the right for the next reveal. Odd as it was, the gamble mostly worked, as we nerds spend all day talking about the names on the internet. Turns out, the methodical pace of the reveal had something else to tell us about Doomsday: that we were going to have to wait a bit. Yesterday, Hollywood Reporter announced that Marvel has pushed Doomsday‘s release date from May 1, 2026 to Dec. 18, 2026 and the release date to the sequel Avengers: Secret Wars from Dec. 17, 2027 to May 7, 2027. At this point, the release date change shouldn’t be much of a surprise. After all, the fourth Avengers movie was supposed to have released a few weeks ago, on May 1, 2025. Of course, that announcement came back in 2022 and it was for Avengers: The Kang Dynasty, staring Jonathan Majors as the time-traveling baddie Kang the Conquerer. Since then, Majors’s off-screen behavior got him booted from the universe and Kang was defeated, first by Ant-Man and a giant bug in Ant-Man and the Wasp: Quantumania and then his variants were dealt with in the second season of Loki. Since then, the Avengers movie has been in creative overhaul, first by moving Kang Dynasty director Destin Daniel Cretton over to Spider-Man: Brand New Day and replacing him with Joe and Anthony Russo, who helmed Infinity War and Endgame. Further, Marvel brought back Robert Downey Jr., now as Fantastic Four arch-villain Doctor Doom, in a move that still doesn’t make sense, but hopefully will on screen. In short, Marvel’s had a lot of work to do and the pauses make sense, even if Doomsday is now currently in production. However, the decision to push back the release date is a good thing on creative level. It’s no secret that Marvel has been struggling since Endgame. It’s not just that superhero fatuige has set in and it’s not just that Endgame and it’s exit of many beloved characters gave fans a good jumping-off point. It’s that the company has spread itself too thin, drawing MCU chief Kevin Feige‘s attention away from quality and pushing out substandard entries that most people don’t want. For a while, audiences kept showing up for the good stuff, as demonstrated by the success of Guardians of the Galaxy Vol. 3 and X-Men ’97, and for stuff that resonates with them, like Spider-Man: No Way Home and Deadpool & Wolverine. But too many bland entries, such as Thor: Love and Thunder and Secret Invasion have burned the general viewer too many times, and even solid releases like Loki‘s second season went underwatched. We are starting to see that turn around. Thunderbolts* proved a hit among critics and audiences, even if it didn’t do the box office numbers of movies from the MCU’s heyday. Likewise, Daredevil: Born Again didn’t dominate the discussion, but it generated decent buzz. Marvel knows all this. They’ve been quite open about the need to slow production. They already made the bold move of revamping Daredevil: Born Again midway through production, which resulted in a first season that sometimes showed the seams of being two radically different shows stitched together, but overall gave people what they want from Marvel: likable characters, good drama, and cool superhero action. In fact, Daredevil: Born Again should be the project that fans keep in mind when they consider the Doomsday news. There’s no question that Feige et al. made the right decision when bringing on new showrunner Dario Scardapane and directing duo Aaron Benson and Justin Moorehead, who changed the series from a superhero-adjacent courtroom drama to more of a character piece about Daredevil struggling with the ethics of vigilantism. But they needed to hit their new launch date and so retained a great deal of the original footage shot by the previous creative team. So as good as the final product was, the first season of Daredevil: Born Again didn’t always feel like a coherent vision and often shifted tones wildly. Scardapane, Benson, and Morehead have been promising that season two of the series will be more coherent, and that’s a good thing. But that’s also something they can do because they’re working on a television series. The Russo brothers can’t do the same thing with a movie, even a serialized one like the Avengers films. The story that hits the screen is going to be the story. Join our mailing list Get the best of Den of Geek delivered right to your inbox! And so, we wait a bit more and we’re glad to do it. We want Marvel to get this right, to tell a high adventure story that does right by the characters we love, that makes us feel like we did when we left the theater after Infinity War. In the meantime, we can keep looking at the back of casting chairs and speculating. Avengers: Doomsday comes to theaters on May 1, 2026 Dec. 18, 2026

How deep is Sony's commitment to live-service? | Opinion Sony's live service ambitions have steadily scaled back, but questions remain about Bungie – and how much the overall PlayStation strategy hinges on live service Image credit: Sony Interactive Entertainment Feature by Rob Fahey Contributing Editor Published on May 23, 2025 In many regards, things are going very well for Sony right now. The PlayStation 5 has sold strongly, generally slightly outpacing the performance of the PS4 at equivalent points in its lifecycle despite cost pressures that have kept its retail prices high. Its biggest direct competitor, Microsoft, started the generation with a great hardware line-up but has ultimately pivoted away from console exclusive software and become one of the biggest third-party publishers on PlayStation. Sony has an enviable line-up of studios and premium first-party game franchises, has started to find success with movie and TV adaptations of some of its game IP, and is gradually building up a solid sideline business in PC versions of its blockbuster titles – not to mention that next year GTA 6 will turn up and presumably sell absolute truckloads of PS5s in the process. It's not all quite so rosy, of course. With a view to the longer term, for example, it's not unreasonable to point out that while the console business has stubbornly defied all the predictions of collapse over the past decade or two, it has certainly found itself smacking off a glass ceiling somewhere around the installed base mark achieved by the PS2, and additional growth seems elusive despite rising costs across the board. Still, within the confines of that market reality, Sony has been performing extremely well – with the arguable exception of one specific part of the company, over which hovers a question mark so big that it casts a shadow over a lot of this success. This strategic enigma is Bungie – or to be more specific, it's the entire content strategy that was meant to be anchored around the $3.6 billion dollar acquisition of Bungie back in 2022. While this is chickenfeed compared to the money Microsoft was splashing around on gaming acquisitions during the same era, it was an enormous purchase for Sony, and it was meant to kick-start a major change in how the company would make games. Image credit: Bungie Sony got live services religion, and it got it bad; the company, or at least some influential people within the company, believed that the way to achieve the kind of break-out growth that its success in hardware and premium games was failing to deliver had to come through finding the next Fortnite. Bungie, with its experience of running the Destiny franchise and supposedly with multiple unannounced live service titles being incubated at that point, would be the lynchpin of that strategy, not only building its own live service games but also providing expertise and guidance to Sony's other studios as they worked on live service titles based on their own core IPs. In the years that have followed, that strategy has foundered somewhat – not least because rather than being the jewel in the crown of the live service effort, Sony's acquisition of Bungie appears to have resulted in constantly having to put out new fires at the company. I wonder how different Sony's strategic positioning might sound now if the release dates of Concord and Helldivers 2 had been swapped around While insight into the internal workings of the relationship is very unreliable given that most people leaking information undoubtedly have an axe to grind, one does speculate that there's a weird, destructive tug-of-war going on between Bungie's leadership and their new owners at Sony. What we can say with certainty is that revenues from Destiny 2 fluctuated wildly (as did the quality of the game and players' sentiments towards it), drawing into question just how much Sony's other studios might want to take direction on live service strategy from Bungie. Major layoffs were conducted, raising some even bigger questions about what Sony had paid all that money for, if not for acquiring a wellspring of talent and experience in the form of Bungie's now-fired employees. Despite this, however, Sony's determination that its future lies with live service releases doesn't seem to have faltered – well, at least not much. The ambitious initial plans for a dozen live service games to launch by early 2026 were scaled back to six a couple of years ago. Depending on how you're counting (bear in mind that titles like MLB The Show are considered live service, even if they may not be what jumps to mind when you think of this category), it seems pretty likely that this halved forecast will be missed by a fair bit, especially given the ignominious failure and rapid shutdown of one of the few live service games to actually launch, Concord. Image credit: PlayStation / Arrowhead Game Studios There was also a widespread suspicion that the retirement of former Sony Interactive Entertainment boss Jim Ryan a year ago might see the company quietly water down its commitment to live service. Despite this, however, Sony's messaging continues to suggest a strong focus on this sector. SIE co-CEO Hermen Hulst announced a new live-service oriented studio in the PlayStation Studios group, teamLFG, just this week. Back in 2022, the Bungie acquisition seemed to make a sort of sense. The climate around live service was extremely positive; this was long before we'd seen gigantic, costly failures like Warner's catastrophic Suicide Squad: Kill the Justice League, or indeed Sony's own Concord. Sony lacked expertise in this sector, and the Bungie deal could plug that gap. It was nonetheless risky – not least because it flew in the face of Sony's de facto policy of only buying out large studios with which they had built extremely close working relationships on successful titles over several years, despite that policy being central to building up PlayStation Studios in the first place. Today, the climate is very different around live service games, not least because of the aforementioned failures, but also because of what seems to be a fairly strong turn in consumer sentiment around these kinds of services. Sony, however, still has a multi-billion dollar studio that really only does live services attached to it, and one does have to wonder about the extent to which that creates path dependency. The new live service studio, teamLFG, is a good example in that it appears to be a direct spin-off from Bungie, so that acquisition is still very much driving Sony's engagement with this whole market sector. It's worth noting, though, that Sony did also have some beginner's luck in live services, with its first real dip into this water being the excellent and well-received Helldivers 2. In any high-risk gambling, beginner's luck is a curse, because you'll end up throwing far more of your money at the casino than the person who had a run of bad luck on their first visit and never caught the bug or tried to chase the winning feeling. I wonder how different Sony's strategic positioning might sound now if the release dates of Concord and Helldivers 2 had been swapped around. Even were it not for the need to do something with Bungie, and the sense that Helldivers 2 shows that this market sector can work for Sony, there's another logic that might underpin a continuing commitment to live service games – even despite what is now much more widely understood to be a near-suicidal risk profile for launching them. It's the logic of venture capital, which can often look quite crazy from the perspective of an ordinary investor with a regular risk appetite, but which is all about high risks and high rewards. Venture capitalists are generally not too interested in solid businesses with sober risk profiles and a decent profit margin. They're interested in crazy, fast-growing businesses that, while being incredibly likely to flare out and die, will return a hundred-fold, a thousand-fold, or an even higher upside ratio in the unlikely event that they do succeed. The logic of a venture portfolio is that losing a big chunk of money on each of 99 bankrupt companies you back is worthwhile if the 100th company in the pack strikes the jackpot for you and returns your investment a thousand-fold. Since games don't really do that – they're risky, but almost never have upside rewards on that scale – the venture capital model doesn't work terribly well for them, and that kind of VC activity has been very limited in this space over the years. Live service games, however, turn this on its head. It's extremely, vanishingly unlikely that your game will be the next Fortnite, but if it is, it will deliver exactly the kind of immense return that venture capital funds are interested in. This, I think, is a sort of thinking that's taken root in some quarters within Sony. Who cares if they back dozens of failures, if one of them becomes a new title whose recurring revenue is big enough on its own to be a whole new pillar of the business? We'll see in the coming years whether that's really the approach Sony intends to take – if it's happy to absorb more and more Concord-style failures (or, perhaps more likely, a bunch of commercially mediocre performers that stick around for a year or two before being shut down, which seems to be the general life cycle of live service games at the moment) in pursuit of that one, elusive, incredible hit. If so, it's a strategy which carries an especially extraordinary degree of risk for Sony, because while a venture capital fund can back dozens of losers without anyone really noticing or caring – that's just part of the business – it's definitely going to be noticed by Sony's consumers if PlayStation starts releasing dozens of dud live services games under its banner. Money is only one of the currencies that needs to be considered in this equation, and it's arguably the easiest one to gamble with. The prestige and reputation of the platform and the brand is a much more valuable currency, and one that would be a lot harder to earn back once lost.

html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd" Death still has friends at the theater. Final Destination Bloodlines, the franchise’s first entry since 2011, ruled the box office with a $51 million domestic opening. Thanks to good reviews and an impressive box office, expect more Final Destinations for years to come. This weekend, Lilo & Stitch and Mission: Impossible — The Final ReckoningFAST services. One of our recommendations is Mission: Impossible — Ghost Protocol. Our other two picks involve basketball and college parties. Recommended Videos We also have guides to the best new movies to stream, the best movies on Netflix, the best movies on Hulu, the best movies on Amazon Prime Video, the best movies on Max, and the best movies on Disney+. Hoosiers (1986) The NBA playoffs are in full swing. The unpredictability of the games means upsets are bound to happen. One of the greatest basketball upsets at the high school level is dramatized in Hoosiers. The late Gene Hackman stars as Norman Dale, a college coach who flamed out and gets to coach basketball again at Hickory High School. The small Indiana town loves its basketball team but hates Coach Dale, who implements drastic disciplinarian measures in his coaching methods. However, Dale’s coaching and the return of star player Jimmy Chitwood (Maris Valainis) allow Hickory to experience a magical run in the 1951 state tournament. Hoosiers is the perfect underdog story and expertly captures the essence of small-town sports. Stream Hoosiers on Prime Video. Mission: Impossible — Ghost Protocol (2011) After the so-so reception to Mission: Impossible 3, Tom Cruise and Ethan Hunt needed a reset. Cruise brought in animation veteran Brad Bird to direct the fourth entry, Mission: Impossible — Ghost Protocol. The gamble worked, as the movie reignited the Mission movies and set the blueprint for future movies. After being blamed for the Kremlin bombing, the IMF is disavowed, forcing Ethan (Cruise) to go on the run. To clear his name and restore the IMF, Ethan must team with other IMF fugitives to find those responsible for the bombing. Ghost Protocol leaned into set pieces and practical effects, highlighted by Cruise’s scaling of the Burj Khalifa, which might go down as his most memorable stunt. Stream Mission: Impossible — Ghost Protocol for free on Pluto TV. S#!%house (2020) Cooper Raiff understands young adults. Not since Richard Linklater has a new filmmaker captured the ethos of a coming-of-age film like Raiff did in S#!%house. (We’re going with the marketing title, but by all means, pronounce it with the swear words.) Homesick college freshman Alex (Raiff) struggles to adjust to his new life. One night, Alex attends a party at the “S#!%house” fraternity and meets Maggie (Dylan Gelula), his sophomore residential advisor. Alex and Maggie spend the rest of the night together walking and talking as they form a genuine bond. Alex wants more in this relationship, while Maggie looks for the exit ramp. Don’t let the vulgar title fool you. S#!%house is all heart and a fantastic directorial debut. Stream Escape Room for free on Tubi.

Apple is in a tough spot. While the company is painfully behind the competition when it comes to getting a solid handle on AI development, it seems to be speeding up the timeline to release its first AI-powered smart glasses. That’s… quite a gamble. The way here You already know the story. After releasing the Apple Watch and adjusting its course to turn it into what it is, Apple went on to make a series of bad bets that didn’t pay off. It swung and missed with the first Apple Vision Pro, it swung and really missed with Project Titan, and by the time it realized the AI race was worth running, it was already a few laps behind. Is it true that the people working on each project wouldn’t have been the same? Of course. However, focus and attention are shared and finite assets, no matter how big a company is. Meanwhile, Meta got the break of a lifetime. It completely missed mobile and went on to gamble a fortune on immersive initiatives. One of which was its partnership with Ray-Ban for “smart” glasses, for a rather pointless clone of Snap’s Spectacles. Then, the generative AI boom fell right into its lap, at a time when (thanks to Yann LeCun, Meta’s chief AI scientist) the company already had been developing the underlying technology that allowed it to put two and two together. To be clear, Meta was caught off guard by ChatGPT as much as anyone. But LeCun grasped the situation and quickly turned things around with the Llama models. The way out Apple, of course, did the opposite. It watched from the sidelines, painfully slow to act. But perhaps, this years-long miss on AI (and its newfound clarity on the smart glasses) might have put them exactly where they like to be. As a longtime executive told Bloomberg recently: In the world of AI, you really don’t know what the product is until you’ve done the investment. (…) That’s not how Apple is wired. Apple sits down to build a product knowing what the endgame is. As it turns out, Apple might have stumbled into a perfect storm of a clear product vision, a defined technological path, and an ambitious deadline. What remains to be seen is whether they truly grasp that they can’t afford to swing and miss again. What do you think? Would you have use for an assistant who can see what you see? Can Apple catch up? Let us know in the comments. Add 9to5Mac to your Google News feed.  FTC: We use income earning auto affiliate links. More.You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel