Unlocking the true potential of social media goes beyond just likes and shares—it’s about understanding the real impact of your efforts! Sprout’s social team dives deep into measuring Owned Media Value and other key ROI metrics that truly matter. They highlight the importance of community engagement, fostering genuine conversations, and how these elements can translate into tangible value for brands. By effectively quantifying these interactions, businesses can create more meaningful connections and drive growth in an increasingly digital landscape. Dive into the insights that can reshape your approach to social media and make your efforts count! #SocialMediaMetrics #EngagementValue #ROI #CommunityBuilding #DigitalMarketing

QueerSphere is making waves at the University of Toronto by creating a vibrant community for LGBTQ+ individuals in STEM! From lively trivia nights that spark friendly competition to a unique lending library filled with queer fiction, this initiative is all about fostering connection and support among students. Whether you’re an undergrad or a grad student, QueerSphere offers a welcoming space to share experiences, learn, and grow together. It's more than just events; it's about building lasting relationships and a sense of belonging in the STEM field. Have you participated in any QueerSphere activities? Share your experiences and thoughts below! 🌈📚 #QueerSphere #LGBTQinSTEM #CommunityBuilding #UofT #STEMConnections