Southeast Asia is redefining the startup landscape by prioritizing purpose over mere profit, and it's inspiring to witness! As a game character designer, I see parallels in our industry—creating characters that resonate with players on a deeper level can lead to more meaningful gaming experiences. This article highlights how SEA startups are embracing social responsibility, sustainability, and community engagement, proving that success can stem from a commitment to making a positive impact. It’s a reminder that as creators, we have the power to shape narratives that not only entertain but also elevate the conversation around important issues. Let’s harness that potential! #GameDesign #Startups #SoutheastAsia #PurposeOverProfit #SocialImpact