✨🌟 Dive into the mesmerizing world of VFX with the epic drama series "Shōgun"! 🌟✨ Have you ever wondered how stunning visual effects can transform a story and make history come alive? 🌍💖 Well, the groundbreaking series "Shōgun," set in the enchanting Japan of the 1600s, is a perfect example that showcases the magic of storytelling through incredible visuals! 🎬✨ I recently watched an inspiring interview with the talented team from Important Looking Pirates (ILP VFX) during SIGGRAPH Asia, and I can’t help but feel excited about the future of visual effects in the entertainment industry! 🎉🙌 Philip Engström and Niklas Jacobson shared their insights on how they brought the captivating scenes of "Shōgun" to life, blending artistry with technology to create breathtaking moments that enthrall audiences. 🌈💡 What struck me the most was their passion for their craft! 💪💖 It’s a beautiful reminder that when we pour our hearts into what we love, we can create something extraordinary. Just like the intricate VFX in "Shōgun," our efforts can weave a tapestry of inspiration that uplifts others! 🌺✨ So, whether you're an aspiring VFX artist, a storyteller, or simply someone with a dream, let this be a call to action! Don't hesitate to dive into your passions and explore the endless possibilities that lie ahead! 🌊💫 Use your creativity to transform your visions into reality and inspire those around you. Remember, every masterpiece starts with a single step! 🚀🌟 Let’s celebrate the power of visual storytelling and the incredible work of studios like Important Looking Pirates! Together, we can elevate the art of VFX and inspire future generations to dream big and create boldly! 💖💪✨ Keep shining and let your creativity flow! 🌈💖 #Shogun #VFX #ImportantLookingPirates #VisualEffects #Inspiration

Alors, la Xbox a décidé de sortir de son hibernation pour nous balancer une vidéo de sa prochaine génération de consoles. Surprise, surprise ! Comme si on ne savait pas déjà que tout ça était en préparation. Un partenariat avec AMD ? Je suis sûr qu'ils ont eu cette idée brillante tout seuls, assis autour d'une table en bois, les yeux rivés sur un écran de télévision. Et voilà qu'ils introduisent aussi l'intelligence artificielle. Oui, parce que ce qui manquait vraiment à nos vies, c'était une Xbox qui pense plus vite que nous ! Imaginez un peu la scène : vous êtes en train de jouer à votre jeu préféré et votre console vous interrompt pour vous rappeler que vous avez laissé la lumière de la cuisine allumée. Merci, Xbox, mais je préfère que tu m'aides à battre ce boss plutôt que de me faire la morale sur mes habitudes d'éclairage. Et n’oublions pas le timing impeccable de cette annonce. Dix jours avant une "prise de parole majeure". Quelle stratégie marketing ! C'est un peu comme si vous annonciez un mariage en envoyant des invitations une semaine avant la cérémonie. Qui a besoin de suspense quand on peut juste balancer des infos à la dernière minute et espérer que la magie opère ? Il est vrai que l'optimisme est de mise dans le monde des jeux vidéo. Les fans s'enflamment à chaque nouvelle annonce, comme si une console pouvait réellement changer leur vie. "Regardez, elle a des graphismes ! Elle est plus rapide ! Elle sait même faire du café !" Mais soyons honnêtes, au fond, nous savons tous que ces merveilles technologiques ne changeront rien à notre vie sociale, qui est déjà aussi vide qu’un chat dans un jeu de simulation d’élevage. Alors, préparez-vous, mes chers amis gamers, pour la prochaine génération de consoles Xbox. Avec ses promesses de performances spectaculaires et d'intelligence artificielle qui pourrait presque rivaliser avec celle de votre ami qui passe ses journées à analyser les statistiques de jeux. En attendant, je vais continuer à jouer sur ma vieille console et à m’ennuyer à mourir sur le canapé. Ah, la technologie, elle nous fascine autant qu'elle nous désespère ! #Xbox #ConsoleNextGen #AMD #IntelligenceArtificielle #Gaming

🌟 Aujourd'hui, je suis ravi de partager avec vous une nouvelle qui illumine le monde de l'énergie ! Repsol, cette entreprise espagnole emblématique, a décidé de renouveler son identité visuelle ! 🎉 Cela va bien au-delà d'un simple changement esthétique, c'est une véritable évolution symbolique pour une marque multienergétique qui s'engage à offrir le meilleur à ses clients et à notre belle planète ! 🌍✨ Le nouveau logo, la typographie modernisée et le choix de couleurs vibrant sont le fruit d'un travail exceptionnel réalisé par des experts talentueux de Saffron, Picnic et l'équipe interne de Repsol. Ce changement est un souffle d'air frais qui symbolise un avenir prometteur et dynamique. 💪🏼💖 Imaginez-vous entrer dans une station-service Repsol, et être accueilli par une image renouvelée et inspirante ! Ce n’est pas juste un nouveau look, c’est un engagement renouvelé envers l'innovation, la durabilité et le service. Chaque détail a été pensé pour refléter l'énergie positive et l'enthousiasme que Repsol souhaite transmettre à chacun de nous. 🚀🌈 Cette transformation visuelle n’est pas qu’une question d’apparence, elle représente également une vision claire de l’avenir de l’énergie. Repsol s’engage à évoluer avec notre époque, à s’adapter aux besoins de ses clients tout en respectant notre environnement. C’est une belle leçon pour nous tous : il est toujours temps de se réinventer et de s'améliorer, peu importe le chemin que nous avons parcouru. 💖🌱 Alors, prenons exemple sur Repsol et n'oublions jamais l'importance de l'évolution personnelle et professionnelle ! Que ce soit dans nos carrières, nos relations, ou même notre développement personnel, l’important est de rester ouvert au changement et à l’innovation. Chaque petite étape compte vers un avenir plus lumineux et plus durable ! ✨💪🏼 Ensemble, soyons des acteurs du changement et inspirons les autres à embrasser leur propre évolution ! Chaque jour est une nouvelle opportunité de briller et de se réinventer. N'oubliez pas : l'énergie que vous dégagez attire les miracles ! 💖🌟 #Repsol #ÉnergiePositve #Changement #Inspiration #Innovation

So, let’s all take a moment to collectively swoon over the latest masterpiece from the animation wizards at Fortiche, shall we? I mean, who doesn't dream of seeing Ekko and Jinx, two characters from "Arcane," perfectly encapsulated in a music video called "Ma Meilleure Ennemie"? Because nothing says "best enemies" like a catchy tune and a sprinkle of dramatic flair, right? I can just imagine the brainstorming session: “What’s more engaging than a deep dive into the emotional turmoil of our beloved characters? Oh, I know! Let’s throw in some upbeat music and let Stromae and Pomme serenade us while we watch our favorite chaos agents battle it out!” Because nothing spells emotional depth quite like a dance-off, am I right? And let’s not forget the rich tapestry of character development we’ve all come to know and love. You know, the kind that leaves you with existential questions about life, love, and, well, the very nature of friendship—perfectly overshadowed by some catchy beats. Who needs character arcs when you can just have a colorfully animated clip of Jinx throwing bombs and Ekko winking at the camera? By the way, I can’t help but wonder, how many times can we repackage a song before it becomes *the* soundtrack of our lives? “Ma Meilleure Ennemie” is apparently the anthem for those tumultuous relationships we all have but don’t really want to talk about. I mean, let’s face it—nothing says “I value our friendship” quite like a little friendly rivalry dressed up in a flashy music video. And sure, the clip was 'teased' during a particularly memorable sequence of Season 2, but who needs context when you have visuals that are as dazzling as a glitter bomb? It’s almost as if the creators said, “Let’s take everything we love about these characters and throw it into a blender, hit ‘puree’, and see what comes out!” Spoiler alert: it’s a visually striking yet emotionally confusing smoothie. But hey, kudos to Fortiche for giving us this delightful distraction. With Ekko and Jinx at the helm, we’re in for a ride that promises to be as wild as the characters themselves—with a side of existential dread wrapped in a catchy melody. So, grab your popcorn, sit back, and prepare to enjoy the latest spectacle that’s sure to leave you questioning your life choices while humming along. #Arcane #Ekko #Jinx #MaMeilleureEnnemie #Fortiche

🌟 Salut à tous, amis passionnés de jeux vidéo ! 🌟 Aujourd'hui, je suis tellement ravi de partager avec vous quelques réflexions inspirantes sur le monde fascinant de l'édition de jeux, notamment grâce à l'éditeur Balatro et Playstack, qui nous ouvrent un chemin prometteur vers un avenir radieux en 2025 ! 🚀✨ L'une des plus grandes leçons que nous pouvons tirer de cette aventure est l'importance de la transparence. Oui, vous avez bien entendu ! 🤝 La transparence est le drapeau vert que nous devrions tous viser à lever dans nos projets. Que vous soyez développeur, créateur ou simplement un passionné de jeux, comprendre ce que le jeu a besoin et quand il en a besoin est essentiel pour réussir. C’est comme naviguer dans un océan : lorsque vous avez une carte claire et un ciel dégagé, chaque vague devient une opportunité ! 🌊🌈 Imaginez un monde où les éditeurs et les développeurs partagent ouvertement leurs objectifs et leurs défis. Cela crée non seulement un environnement de confiance, mais également un espace propice à l’innovation. 💡💪 Nous avons tous le pouvoir de transformer des idées en réalité, et c'est cette transparence qui nous permet de surmonter les obstacles qui peuvent se présenter sur notre chemin. L'édition de jeux est un voyage collectif, et chaque contribution compte. Que vous soyez un vétéran du secteur ou que vous veniez tout juste de commencer, rappelez-vous que chaque pas compte. La passion et l'engagement sont les moteurs qui poussent nos rêves vers de nouveaux sommets. 🌟🎮 Alors, n'ayez pas peur de partager vos idées, vos besoins et vos attentes avec votre équipe ou votre communauté. Soyez toujours ouvert aux retours et aux suggestions, car c'est ainsi que nous grandissons ensemble ! 🌱✨ À tous ceux qui aspirent à faire partie de cette belle aventure, rappelez-vous : le chemin peut sembler long, mais avec la bonne attitude et une communication claire, rien n'est impossible ! Ensemble, nous pouvons réaliser des merveilles et créer des expériences de jeu qui marqueront les esprits pour les générations à venir. 🌍❤️ Restons unis, soyons transparents et préparons-nous à embrasser le futur avec enthousiasme et détermination ! Que l'aventure commence ! 🚀🌈 #JeuxVidéo #ÉditionDeJeux #Transparence #Inspiration #Innovation

Non posso credere che nel 2023 ci sia ancora gente che si illude di poter "restaurare" l'amore per il design della stampa. Questo articolo, intitolato "Questo straordinario giornale ha ripristinato la mia storia d'amore con il design della stampa", è l'ennesimo tentativo stravagante di glorificare un formato che, in realtà, è obsoleto e superato. È ridicolo! La stampa è morta e sepolta, e chiunque pretenda il contrario sta vivendo in un’illusione. Il concetto che la Newspaper Club possa riportarci al "piacere semplice del design tattile" è una presa in giro. Seriamente? Tattile? Ma parliamo di un formato che si sfoglia, si strappa e si deteriora. Siamo nel 2023! Viviamo in un'era digitale in cui l'informazione è accessibile in un istante, eppure ci sono ancora persone che si crogiolano nei ricordi di una carta che ingiallisce e diventa polvere. La verità è che la nostalgia non giustifica la sofferenza di un design antiquato e poco pratico. E poi, cos'è questa storia di ritrovare l'amore per il design della stampa? Se pensi che il design di un giornale cartaceo possa competere con la fluidità, l'interattività e la bellezza del digitale, sei completamente fuori strada. La stampa non può e non deve essere romanticizzata. È frustrante vedere come gli sforzi per riportare in auge un formato superato vengano accolti con entusiasmo da chi non riesce a vedere oltre il proprio naso. Cos'è, il desiderio di tornare indietro nel tempo? È una follia! In un momento in cui il mondo si sta muovendo verso la sostenibilità e la riduzione dei rifiuti, promuovere la stampa è un colpo basso all'ambiente. Ogni pagina stampata è un albero abbattuto, ogni giornale è un passo indietro nella lotta contro il cambiamento climatico. Eppure, ci sono ancora individui che applaudono a queste "innovazioni" come se fossero qualcosa di rivoluzionario. Se la Newspaper Club vuole davvero restituirci un amore perduto, dovrebbe concentrarsi su come utilizzare le tecnologie moderne per rendere il design della comunicazione più sostenibile e accessibile, non su come riprodurre un'era che dovrebbe rimanere nel passato. Non possiamo più permetterci di affidarci a mezzi di comunicazione datati e inefficaci. È tempo di smettere di glorificare il passato e di abbracciare il futuro. La stampa non è mai stata l'unica forma di design e non dovrebbe essere presentata come una panacea per i nostri problemi di comunicazione odierni. Dobbiamo essere critici e non accontentarci di facili nostalgie. È ora di alzare la voce contro questa assurdità! #DesignModerno #ControLaStampa #Sostenibilità #FuturoDigitale #NostalgiaFolle

Lars Wingefors, the CEO of Embracer Group, is stepping into the role of executive chair to "focus on strategic initiatives, M&A, and capital allocation." This move is both alarming and infuriating. Are we really supposed to cheer for a corporate leader who is shifting gears to prioritize mergers and acquisitions over the actual needs of the gaming community? It's absolutely maddening! Let’s break this down. Embracer Group has built a reputation for acquiring a myriad of game studios, but what about the quality of the games themselves? The focus on M&A is nothing more than a money-hungry strategy that overlooks the creativity and innovation that the gaming industry desperately needs. It's like a greedy shark swimming in a sea of indie creativity, devouring everything in its path without a second thought for the artistic value of what it's consuming. Wingefors claims that this new phase will allow him to focus on "strategic initiatives." What does that even mean? Is it just a fancy way of saying that he will be looking for the next big acquisition to line his pockets and increase his empire, rather than fostering the unique voices and talents that make gaming a diverse and rich experience? This is not just a corporate strategy; it’s a blatant attack on the very essence of what makes gaming enjoyable and transformative. Let’s not forget that behind every acquisition, there are developers and creatives whose livelihoods and passions are at stake. When a corporate giant like Embracer controls too many studios, we risk a homogenized gaming landscape where creativity is stifled in the name of profit. The industry is already plagued by sequels and remakes that serve to fill corporate coffers rather than excite gamers. We don’t need another executive chairperson prioritizing capital allocation over creative integrity! Moreover, this focus on M&A raises serious concerns about the future direction of the companies involved. Will they remain independent enough to foster innovation, or will they be reduced to mere cogs in a corporate machine? The answer seems obvious—unless we challenge this trend, we will see a further decline in the diversity and originality of games. Wingefors’s transition into this new role is not just a simple career move; it’s a signal of what’s to come in the gaming industry if we let executives prioritize greed over creativity. We need to hold corporate leaders accountable and demand that they prioritize the players and developers who make this industry what it is. In conclusion, the gaming community must rise against this corporate takeover mentality. We deserve better than a world where the bottom line trumps artistic expression. It’s time to stop celebrating these empty corporate strategies and start demanding a gaming landscape that values creativity, innovation, and the passion of its community. #GamingCommunity #CorporateGreed #GameDevelopment #MergersAndAcquisitions #EmbracerGroup

Nos próximos dias, vai rolar o Festival de Annecy. E, aparentemente, várias organizações e sindicatos decidiram que é uma boa ideia fazer uma manifestação. O motivo? A tal da regulação das IAs generativas. Sinceramente, é um assunto que parece cansativo. São 18 organizações que assinaram um documento pedindo que a indústria criativa pense mais sobre o impacto que essas IAs estão tendo. Eles falam de artistas de várias áreas, como imagem, som e escrita. Mas, come on, quem realmente se importa? O mundo está cheio de coisas para se preocupar, e isso parece mais uma daquelas discussões sem fim. Acho que a ideia é que as pessoas entendam que as IAs estão mudando a forma como criamos e consumimos arte. Mas, para ser honesto, essa mudança já está acontecendo há um tempo, e a ideia de protestar agora parece meio... sem sentido. A verdade é que é difícil ver como isso vai trazer alguma mudança real. Enfim, a manifestação pode até ter um bom propósito, mas, no fundo, parece apenas mais uma oportunidade para as pessoas se reunirem e falarem sobre algo que, no final das contas, não vai mudar muita coisa. O que você acha? #FestivalDeAnnecy #IAsGenerativas #Arte #Protesto #IndústriaCriativa

In a world where the line between reality and digital wizardry is blurrier than ever, the recent revelations from the VFX wizards of "Emilia Pérez" are nothing short of a masterclass in illusion. Who knew that behind the glitzy allure of cinema, the real challenge lies not in crafting captivating stories but in wrestling with software like Meshroom, which sounds more like a trendy café than a tool for tracking and matchmoving? Cédric Fayolle and Rodolphe Zirah, the dynamic duo of visual effects from Les Artizans and MPC Paris, have bravely ventured into the trenches of studio filming, armed with little more than their laptops and a dream. As they regale us with tales of their epic battles against rogue pixels and the occasional uncooperative lighting, one can't help but wonder if their job descriptions should include "mastery of digital sorcery" along with their technical skills. The irony of creating breathtaking visuals while juggling the whims of digital tools is not lost on us. It's like watching a magician pull a rabbit out of a hat, only the hat is a complex software that sometimes works and sometimes… well, let's just say it has a mind of its own. Honestly, who needs a plot when you have VFX that can make even the dullest scene sparkle like it was shot on a Hollywood red carpet? As they delve into the challenges of filming in a controlled environment, the question arises: are we really impressed by the visuals, or are we just in awe of the technology that makes it all possible? Perhaps the true stars of "Emilia Pérez" aren’t the actors or the storyline, but rather the invisible hands of the VFX teams. And let’s face it, if the storyline fails to captivate us, at least we'll have some eye-popping effects to distract us from the plot holes. So, as we eagerly await the final product, let’s raise a glass to Cédric and Rodolphe, the unsung heroes of the film industry, tirelessly working behind the curtain to ensure that our cinematic dreams are just a few clicks away. After all, who wouldn’t want to be part of a film where the biggest challenge is making sure the virtual sky doesn’t look like a poorly rendered video game from the '90s? In the grand scheme of the film industry, one thing is clear: with great VFX comes great responsibility—mainly the responsibility to keep the audience blissfully unaware of how much CGI magic it takes to make a mediocre script look like a masterpiece. Cheers to that! #EmiliaPérez #VFX #FilmMagic #DigitalSorcery #Cinema

Why does the world of animation, particularly at events like the SIGGRAPH Electronic Theater, continue to suffer from mediocrity? I can't help but feel enraged by the sheer lack of innovation and the repetitive nature of the projects being showcased. On April 17th, we’re promised a “free screening” of selected projects that are supposedly representing the pinnacle of creativity and diversity in animation. But let’s get real — what does “selection” even mean in a world where creativity is stifled by conformity? Look, I understand that this is a global showcase, but when you sift through the projects that make it through the cracks, what do we find? Overly polished but uninspired animations that follow the same tired formulas. The “Electronic Theater” is supposed to be a beacon of innovation, yet here we are again, being fed a bland compilation that does little to challenge or excite. It’s like being served a fast-food version of art: quick, easy, and utterly forgettable. The call for diversity is also a double-edged sword. Sure, we need to see work from all corners of the globe, but diversity in animation is meaningless if the underlying concepts are stale. It’s not enough to tick boxes and say, “Look how diverse we are!” when the actual content fails to push boundaries. Instead of celebrating real creativity, we end up with a homogenized collection of animations that are, at best, mediocre. And let’s talk about the timing of this event. April 17th? Are we really thinking this through? This date seems to be plucked out of thin air without consideration for the audience’s engagement. Just another poorly planned initiative that assumes people will flock to see what is essentially a second-rate collection of animations. Is this really the best you can do, Montpellier ACM SIGGRAPH? Where is the excitement? Where is the passion? What’s even more frustrating is that this could have been an opportunity to truly showcase groundbreaking work that challenges the status quo. Instead, it feels like a desperate attempt to fill seats and pat ourselves on the back for hosting an event. Real creators are out there, creating phenomenal work that could change the landscape of animation, yet we choose to showcase the safe and the bland. It’s time to demand more from events like SIGGRAPH. It’s time to stop settling for mediocrity and start championing real innovation in animation. If the Electronic Theater is going to stand for anything, it should stand for pushing boundaries, not simply checking boxes. Let’s not allow ourselves to be content with what we’re served. It’s time for a revolution in animation that doesn’t just showcase the same old, same old. We deserve better, and the art community deserves better. #AnimationRevolution #SIGGRAPH2024 #CreativityMatters #DiversityInAnimation #ChallengeTheNorm