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  • Sony Xperia 1 VII is a walking advertisement of Sony’s greatest technologies
    Sony might not be the first name that comes to mind in today’s smartphone world, but every so often, it drops a device that reminds fans why it’s still a force worth watching. The new Xperia 1 VII is a perfect example: a phone that feels like a love letter to Sony’s greatest hits, all wrapped up in a sleek, familiar frame. It’s a device for those who want the best of both worlds: cutting-edge performance and a sprinkle of nostalgia. Back in 2018, Sony’s then-CEO Kaz Hirai hinted at the brand’s long game: smartphones weren’t the end goal but a gateway to a broader, smarter ecosystem. Fast forward, and the Xperia 1 VII arrives as a showcase of everything Sony does best. It’s less about fighting for market share and more about giving loyal fans, audio buffs, and camera aficionados a playground for the company’s signature tech. Designer: Sony The Xperia 1 VII’s display is a stunner, thanks to Sony’s BRAVIA TV heritage. Whether you’re binging shows, editing photos, or just scrolling through your feed, those crisp colors and deep contrasts are hard to beat on a pocket-sized device. When it comes to music, Sony leans into its Walkman DNA, loading the phone with top-tier audio hardware and support for high-res playback that makes any playlist shine. Photography is where this phone really flexes. The rear camera setup carries the Alpha branding, with Exmor sensors fine-tuned for mobile. Advanced AI features like auto-framing, subject recognition, and human pose detection work behind the scenes to make sure you nail every shot, whether you’re snapping candid moments or something more creative. There’s also Google-powered AI magic, including Gemini and Circle to Search, to round out the smart experience. What really makes the Xperia 1 VII stand out, however, is its refusal to ditch old-school essentials. While most flagships have waved goodbye to the 3.5mm headphone jack and microSD slots, Sony keeps both alive. Audiophiles can use their favorite wired headphones for the purest sound, and shutterbugs or binge-watchers get up to 2TB of expandable storage for apps, media, and endless photos. It’s a nod to the features that matter to loyal users, even if the phone’s overall design has barely changed since the Xperia 1 III. Sony hasn’t ignored sustainability either. The Xperia 1 VII uses recycled materials for all its plastic parts, quietly helping the planet without making a fuss. For anyone who’s missed the comfort of classic features but still wants the latest and greatest in display, audio, and camera tech, the Xperia 1 VII is proof that you really can have it all, no compromises required. The post Sony Xperia 1 VII is a walking advertisement of Sony’s greatest technologies first appeared on Yanko Design.
    Sony Xperia 1 VII is a walking advertisement of Sony’s greatest technologies
    Sony might not be the first name that comes to mind in today’s smartphone world, but every so often, it drops a device that reminds fans why it’s still a force worth watching. The new Xperia 1 VII is a perfect example: a phone that feels like a love letter to Sony’s greatest hits, all wrapped up in a sleek, familiar frame. It’s a device for those who want the best of both worlds: cutting-edge performance and a sprinkle of nostalgia. Back in 2018, Sony’s then-CEO Kaz Hirai hinted at the brand’s long game: smartphones weren’t the end goal but a gateway to a broader, smarter ecosystem. Fast forward, and the Xperia 1 VII arrives as a showcase of everything Sony does best. It’s less about fighting for market share and more about giving loyal fans, audio buffs, and camera aficionados a playground for the company’s signature tech. Designer: Sony The Xperia 1 VII’s display is a stunner, thanks to Sony’s BRAVIA TV heritage. Whether you’re binging shows, editing photos, or just scrolling through your feed, those crisp colors and deep contrasts are hard to beat on a pocket-sized device. When it comes to music, Sony leans into its Walkman DNA, loading the phone with top-tier audio hardware and support for high-res playback that makes any playlist shine. Photography is where this phone really flexes. The rear camera setup carries the Alpha branding, with Exmor sensors fine-tuned for mobile. Advanced AI features like auto-framing, subject recognition, and human pose detection work behind the scenes to make sure you nail every shot, whether you’re snapping candid moments or something more creative. There’s also Google-powered AI magic, including Gemini and Circle to Search, to round out the smart experience. What really makes the Xperia 1 VII stand out, however, is its refusal to ditch old-school essentials. While most flagships have waved goodbye to the 3.5mm headphone jack and microSD slots, Sony keeps both alive. Audiophiles can use their favorite wired headphones for the purest sound, and shutterbugs or binge-watchers get up to 2TB of expandable storage for apps, media, and endless photos. It’s a nod to the features that matter to loyal users, even if the phone’s overall design has barely changed since the Xperia 1 III. Sony hasn’t ignored sustainability either. The Xperia 1 VII uses recycled materials for all its plastic parts, quietly helping the planet without making a fuss. For anyone who’s missed the comfort of classic features but still wants the latest and greatest in display, audio, and camera tech, the Xperia 1 VII is proof that you really can have it all, no compromises required. The post Sony Xperia 1 VII is a walking advertisement of Sony’s greatest technologies first appeared on Yanko Design.
    المصدر: www.yankodesign.com
    #sony #xperia #vii #walking #advertisement #sonys #greatest #technologies
    WWW.YANKODESIGN.COM
    Sony Xperia 1 VII is a walking advertisement of Sony’s greatest technologies
    Sony might not be the first name that comes to mind in today’s smartphone world, but every so often, it drops a device that reminds fans why it’s still a force worth watching. The new Xperia 1 VII is a perfect example: a phone that feels like a love letter to Sony’s greatest hits, all wrapped up in a sleek, familiar frame. It’s a device for those who want the best of both worlds: cutting-edge performance and a sprinkle of nostalgia. Back in 2018, Sony’s then-CEO Kaz Hirai hinted at the brand’s long game: smartphones weren’t the end goal but a gateway to a broader, smarter ecosystem. Fast forward, and the Xperia 1 VII arrives as a showcase of everything Sony does best. It’s less about fighting for market share and more about giving loyal fans, audio buffs, and camera aficionados a playground for the company’s signature tech. Designer: Sony The Xperia 1 VII’s display is a stunner, thanks to Sony’s BRAVIA TV heritage. Whether you’re binging shows, editing photos, or just scrolling through your feed, those crisp colors and deep contrasts are hard to beat on a pocket-sized device. When it comes to music, Sony leans into its Walkman DNA, loading the phone with top-tier audio hardware and support for high-res playback that makes any playlist shine. Photography is where this phone really flexes. The rear camera setup carries the Alpha branding, with Exmor sensors fine-tuned for mobile. Advanced AI features like auto-framing, subject recognition, and human pose detection work behind the scenes to make sure you nail every shot, whether you’re snapping candid moments or something more creative. There’s also Google-powered AI magic, including Gemini and Circle to Search, to round out the smart experience. What really makes the Xperia 1 VII stand out, however, is its refusal to ditch old-school essentials. While most flagships have waved goodbye to the 3.5mm headphone jack and microSD slots, Sony keeps both alive. Audiophiles can use their favorite wired headphones for the purest sound, and shutterbugs or binge-watchers get up to 2TB of expandable storage for apps, media, and endless photos. It’s a nod to the features that matter to loyal users, even if the phone’s overall design has barely changed since the Xperia 1 III. Sony hasn’t ignored sustainability either. The Xperia 1 VII uses recycled materials for all its plastic parts, quietly helping the planet without making a fuss. For anyone who’s missed the comfort of classic features but still wants the latest and greatest in display, audio, and camera tech, the Xperia 1 VII is proof that you really can have it all, no compromises required. The post Sony Xperia 1 VII is a walking advertisement of Sony’s greatest technologies first appeared on Yanko Design.
    ·50 Views
  • Kord Design Wants to Bring Swedish Design to Everyday Tech
    Technology is seamlessly woven into our daily lives and living spaces – and that integration is only growing. As our homes fill with gadgets, there’s an increasing demand for tech that blends in rather than stands out. Enter Kord, a new Swedish design brand with a mission to reimagine everyday technology through the lens of timeless aesthetics. Its debut products, the Cuboid and Cuboid+ power strips, aim to elevate one of the most overlooked household essentials. Founded by David Lindell and Gustav Rosén, Kord is driven by the belief that functional objects deserve the same thoughtful design as furniture or decor. With backgrounds in business development, industrial design, and product innovation, the duo brings a multidisciplinary approach to what is often seen as an uninspired category. Designed to be compact and discreet without sacrificing style, the Cuboid series is also made to be seen. These power strips are ideal for spaces where hiding cables and cords isn’t always possible – like beside a sofa, under a desk, or near a kitchen counter. The Cuboid features four traditional power outlets arranged in a low-profile rectangular block. The Cuboid+ trades one of those outlets for two USB-C ports, which together offer 30W of total output, making it ideal for charging phones, tablets, or smaller laptops without the need for bulky adapters. Both models are available in a curated palette: Black, Dark Green, Pearled Ivory, Fired Brick, and Catalina Blue. The colors are intended to harmonize with interior design trends, rather than stick out like standard black-and-white electronics. Each unit features a durable matte finish and is made from 50% recycled materials, reinforcing the brand’s commitment to sustainability. A two-meter cord offers flexibility in placement without excessive cable clutter. But Kord’s ambitions go beyond reimagining the power strip. The company is also launching a set of accessories that extend its design language. The Hidy is a powder-coated stainless steel cover that uses integrated magnets to wrap neatly around cables – transforming unsightly tangles into intentional design elements. Meanwhile, the Cumulus Case is a sculptural sleeve for the Cuboid that adds a soft, wavy silhouette, ideal for display in open spaces. Kord has also designed a USB-C charging cable in the same colorways as the Cuboid line, measuring 1.5 meters in length, completing the cohesive product ecosystem. The humble power strip may not seem like an obvious candidate for a design overhaul, but Kord sees it differently. These are objects we use every day, often in plain sight – yet their design has remained largely unchanged for decades. By rethinking such essentials through a design-first lens, Kord is carving out a new space at the intersection of technology and interior aesthetics. Currently Kord’s products are available for pre-order in Sweden, but hopefully they’ll expand offerings globally soon. For more information about Kord’s Cuboid and Cuboid+, visit kord.se. Photography by Jesper Lidman Florbrant.
    Kord Design Wants to Bring Swedish Design to Everyday Tech
    Technology is seamlessly woven into our daily lives and living spaces – and that integration is only growing. As our homes fill with gadgets, there’s an increasing demand for tech that blends in rather than stands out. Enter Kord, a new Swedish design brand with a mission to reimagine everyday technology through the lens of timeless aesthetics. Its debut products, the Cuboid and Cuboid+ power strips, aim to elevate one of the most overlooked household essentials. Founded by David Lindell and Gustav Rosén, Kord is driven by the belief that functional objects deserve the same thoughtful design as furniture or decor. With backgrounds in business development, industrial design, and product innovation, the duo brings a multidisciplinary approach to what is often seen as an uninspired category. Designed to be compact and discreet without sacrificing style, the Cuboid series is also made to be seen. These power strips are ideal for spaces where hiding cables and cords isn’t always possible – like beside a sofa, under a desk, or near a kitchen counter. The Cuboid features four traditional power outlets arranged in a low-profile rectangular block. The Cuboid+ trades one of those outlets for two USB-C ports, which together offer 30W of total output, making it ideal for charging phones, tablets, or smaller laptops without the need for bulky adapters. Both models are available in a curated palette: Black, Dark Green, Pearled Ivory, Fired Brick, and Catalina Blue. The colors are intended to harmonize with interior design trends, rather than stick out like standard black-and-white electronics. Each unit features a durable matte finish and is made from 50% recycled materials, reinforcing the brand’s commitment to sustainability. A two-meter cord offers flexibility in placement without excessive cable clutter. But Kord’s ambitions go beyond reimagining the power strip. The company is also launching a set of accessories that extend its design language. The Hidy is a powder-coated stainless steel cover that uses integrated magnets to wrap neatly around cables – transforming unsightly tangles into intentional design elements. Meanwhile, the Cumulus Case is a sculptural sleeve for the Cuboid that adds a soft, wavy silhouette, ideal for display in open spaces. Kord has also designed a USB-C charging cable in the same colorways as the Cuboid line, measuring 1.5 meters in length, completing the cohesive product ecosystem. The humble power strip may not seem like an obvious candidate for a design overhaul, but Kord sees it differently. These are objects we use every day, often in plain sight – yet their design has remained largely unchanged for decades. By rethinking such essentials through a design-first lens, Kord is carving out a new space at the intersection of technology and interior aesthetics. Currently Kord’s products are available for pre-order in Sweden, but hopefully they’ll expand offerings globally soon. For more information about Kord’s Cuboid and Cuboid+, visit kord.se. Photography by Jesper Lidman Florbrant.
    المصدر: design-milk.com
    #kord #design #wants #bring #swedish #everyday #tech
    DESIGN-MILK.COM
    Kord Design Wants to Bring Swedish Design to Everyday Tech
    Technology is seamlessly woven into our daily lives and living spaces – and that integration is only growing. As our homes fill with gadgets, there’s an increasing demand for tech that blends in rather than stands out. Enter Kord, a new Swedish design brand with a mission to reimagine everyday technology through the lens of timeless aesthetics. Its debut products, the Cuboid and Cuboid+ power strips, aim to elevate one of the most overlooked household essentials. Founded by David Lindell and Gustav Rosén, Kord is driven by the belief that functional objects deserve the same thoughtful design as furniture or decor. With backgrounds in business development, industrial design, and product innovation, the duo brings a multidisciplinary approach to what is often seen as an uninspired category. Designed to be compact and discreet without sacrificing style, the Cuboid series is also made to be seen. These power strips are ideal for spaces where hiding cables and cords isn’t always possible – like beside a sofa, under a desk, or near a kitchen counter. The Cuboid features four traditional power outlets arranged in a low-profile rectangular block. The Cuboid+ trades one of those outlets for two USB-C ports, which together offer 30W of total output, making it ideal for charging phones, tablets, or smaller laptops without the need for bulky adapters. Both models are available in a curated palette: Black, Dark Green, Pearled Ivory, Fired Brick, and Catalina Blue. The colors are intended to harmonize with interior design trends, rather than stick out like standard black-and-white electronics. Each unit features a durable matte finish and is made from 50% recycled materials, reinforcing the brand’s commitment to sustainability. A two-meter cord offers flexibility in placement without excessive cable clutter. But Kord’s ambitions go beyond reimagining the power strip. The company is also launching a set of accessories that extend its design language. The Hidy is a powder-coated stainless steel cover that uses integrated magnets to wrap neatly around cables – transforming unsightly tangles into intentional design elements. Meanwhile, the Cumulus Case is a sculptural sleeve for the Cuboid that adds a soft, wavy silhouette, ideal for display in open spaces. Kord has also designed a USB-C charging cable in the same colorways as the Cuboid line, measuring 1.5 meters in length, completing the cohesive product ecosystem. The humble power strip may not seem like an obvious candidate for a design overhaul, but Kord sees it differently. These are objects we use every day, often in plain sight – yet their design has remained largely unchanged for decades. By rethinking such essentials through a design-first lens, Kord is carving out a new space at the intersection of technology and interior aesthetics. Currently Kord’s products are available for pre-order in Sweden, but hopefully they’ll expand offerings globally soon. For more information about Kord’s Cuboid and Cuboid+, visit kord.se. Photography by Jesper Lidman Florbrant.
    ·53 Views
  • ‘Think bigger’: The Victorian steampunk game that died so that Clair Obscur could live
    If only every random scroll through Reddit was as productive as the one that changed Clair Obscur: Expedition 33 lead writer Jennifer Svedberg-Yen’s entire life.  Not too long after ditching the finance world to pursue creative dreams, but in the thick of the COVID-19 lockdown, Svedberg-Yen was wasting away an afternoon on the community forums when she stumbled upon a call from former Ubisoft producer Guillaume Broche for voice-actor help. Broche was in need of a willing and able person to record scratch lines for a game he was developing. Svedberg-Yen agreed to read for two roles — why not? — and immediately had notes for Broche on how to imbue the characters with more nuance. That game was not Clair Obscur. When Svedberg-Yen met Broche, the game designer was originally at work on We Lost, a much smaller, steampunk game set in Victorian England. An avid fantasy reader and writer, Svedberg-Yen sparked to Broche’s vision for a turn-based RPG that incorporated elements of realtime combat, and couldn’t help but offer her thoughts when discussing the characters she might voice. Over the course of months, and from two corners of the world — Broche in Shanghai and Svedberg-Yen in Sweden — the pair developed a narrative bible for the game. But by the end of the creative process, advisors and investors told them the idea wasn’t viable. They needed to go bigger.  “They said, ‘assume you had more resources,’” Svedberg-Yen recalls. “‘Think bigger’ […] We were trying to be realistic and that kind of limited the scope of it. So we went back to the drawing board, and came up with Expedition 33.” The only connections to the scrapped steampunk game and the Belle Époque-inspired RPG they eventually made are a few names — Lune and Maelle both made the cut. Everything else was built up from scratch, Svedberg-Yen says, world-building she says came easy to her thanks to a lifetime of reading. The Wheel of Time books were a major influence, just by the nature of them being expansive and lived in.  “I would say Robert Jordan was definitely a major influence on how I think about epic fantasy, in terms of how he weaves in societies and how social structures affect the citizens that reside within them,” she says. “You follow a lot of the logic of the world in terms of cause and effect. So when I start writing, I always try to think about what is the world that they inhabit? How does that shape who the characters are? Because I do believe that we are a function of all of our experiences, the society we grew up in, the people who are in our lives. The specific things that have happened to us that affect who we are affects how we see the world. And that in turn affects how we think, then affects how we speak and how we react to other things. And as a writer, you need to know how your characters are going to speak and react. Wheel of Time does a fantastic job with that.” Going back to the drawing board meant finding new inspiration, but the aesthetic of French architecture, baguette costumes, and mimes could only carry the new project so far. Svedberg-Yen ultimately found the game’s foundation in her own work, developed out of a short story she had previously written. In the writer’s words, the story was about a young woman “who thought she was an orphan and realizes later on that her mom is actually a painter and can enter paintings, and that her mom was still alive and was lost in a painting, and she has to go and try to save her mom and bring her out of the painting. So that then became the backstory for Clair Obscur.” As much as the pivot away from Victorian steampunk was driven by business potential, none of the development on Clair Obscur was driven by its potential as a long-lasting IP for studio Sandfall Interactive. She says there was nothing coded into the storytelling that would lead directly into a sequel or even a DLC, and that was never the goal. “I think we told the story we wanted to tell based on the characters we had — our story has a beginning, a middle and end,” she says. But she does have reams and reams of lore stashed away, lots of storytelling that didn’t make it into the games, and plenty of other ideas. So maybe “Clair Obscur” — which roughly translates to the contrasting balance of lightness and darkness often referred to as chiaroscuro in the painting world — could become what “Final Fantasy” is to the disconnected games of that franchise? “‘Clair Obscur’ has a lot of symbolic meaning tied to all of the themes within the game. It links very specifically to the emotional journey that the characters are going through, but it’s also broad enough,” she says without, wisely, committing to anything. “So who knows. The world is our oyster. Everything is possible.”
    #666;">المصدر: https://www.polygon.com/598739/clair-obscur-svedberg-yen-interview-victorian-steampunk" style="color: #0066cc; text-decoration: none;">www.polygon.com
    ‘Think bigger’: The Victorian steampunk game that died so that Clair Obscur could live
    If only every random scroll through Reddit was as productive as the one that changed Clair Obscur: Expedition 33 lead writer Jennifer Svedberg-Yen’s entire life.  Not too long after ditching the finance world to pursue creative dreams, but in the thick of the COVID-19 lockdown, Svedberg-Yen was wasting away an afternoon on the community forums when she stumbled upon a call from former Ubisoft producer Guillaume Broche for voice-actor help. Broche was in need of a willing and able person to record scratch lines for a game he was developing. Svedberg-Yen agreed to read for two roles — why not? — and immediately had notes for Broche on how to imbue the characters with more nuance. That game was not Clair Obscur. When Svedberg-Yen met Broche, the game designer was originally at work on We Lost, a much smaller, steampunk game set in Victorian England. An avid fantasy reader and writer, Svedberg-Yen sparked to Broche’s vision for a turn-based RPG that incorporated elements of realtime combat, and couldn’t help but offer her thoughts when discussing the characters she might voice. Over the course of months, and from two corners of the world — Broche in Shanghai and Svedberg-Yen in Sweden — the pair developed a narrative bible for the game. But by the end of the creative process, advisors and investors told them the idea wasn’t viable. They needed to go bigger.  “They said, ‘assume you had more resources,’” Svedberg-Yen recalls. “‘Think bigger’ […] We were trying to be realistic and that kind of limited the scope of it. So we went back to the drawing board, and came up with Expedition 33.” The only connections to the scrapped steampunk game and the Belle Époque-inspired RPG they eventually made are a few names — Lune and Maelle both made the cut. Everything else was built up from scratch, Svedberg-Yen says, world-building she says came easy to her thanks to a lifetime of reading. The Wheel of Time books were a major influence, just by the nature of them being expansive and lived in.  “I would say Robert Jordan was definitely a major influence on how I think about epic fantasy, in terms of how he weaves in societies and how social structures affect the citizens that reside within them,” she says. “You follow a lot of the logic of the world in terms of cause and effect. So when I start writing, I always try to think about what is the world that they inhabit? How does that shape who the characters are? Because I do believe that we are a function of all of our experiences, the society we grew up in, the people who are in our lives. The specific things that have happened to us that affect who we are affects how we see the world. And that in turn affects how we think, then affects how we speak and how we react to other things. And as a writer, you need to know how your characters are going to speak and react. Wheel of Time does a fantastic job with that.” Going back to the drawing board meant finding new inspiration, but the aesthetic of French architecture, baguette costumes, and mimes could only carry the new project so far. Svedberg-Yen ultimately found the game’s foundation in her own work, developed out of a short story she had previously written. In the writer’s words, the story was about a young woman “who thought she was an orphan and realizes later on that her mom is actually a painter and can enter paintings, and that her mom was still alive and was lost in a painting, and she has to go and try to save her mom and bring her out of the painting. So that then became the backstory for Clair Obscur.” As much as the pivot away from Victorian steampunk was driven by business potential, none of the development on Clair Obscur was driven by its potential as a long-lasting IP for studio Sandfall Interactive. She says there was nothing coded into the storytelling that would lead directly into a sequel or even a DLC, and that was never the goal. “I think we told the story we wanted to tell based on the characters we had — our story has a beginning, a middle and end,” she says. But she does have reams and reams of lore stashed away, lots of storytelling that didn’t make it into the games, and plenty of other ideas. So maybe “Clair Obscur” — which roughly translates to the contrasting balance of lightness and darkness often referred to as chiaroscuro in the painting world — could become what “Final Fantasy” is to the disconnected games of that franchise? “‘Clair Obscur’ has a lot of symbolic meaning tied to all of the themes within the game. It links very specifically to the emotional journey that the characters are going through, but it’s also broad enough,” she says without, wisely, committing to anything. “So who knows. The world is our oyster. Everything is possible.”
    المصدر: www.polygon.com
    #think #bigger #the #victorian #steampunk #game #that #died #clair #obscur #could #live
    WWW.POLYGON.COM
    ‘Think bigger’: The Victorian steampunk game that died so that Clair Obscur could live
    If only every random scroll through Reddit was as productive as the one that changed Clair Obscur: Expedition 33 lead writer Jennifer Svedberg-Yen’s entire life.  Not too long after ditching the finance world to pursue creative dreams, but in the thick of the COVID-19 lockdown, Svedberg-Yen was wasting away an afternoon on the community forums when she stumbled upon a call from former Ubisoft producer Guillaume Broche for voice-actor help. Broche was in need of a willing and able person to record scratch lines for a game he was developing. Svedberg-Yen agreed to read for two roles — why not? — and immediately had notes for Broche on how to imbue the characters with more nuance. That game was not Clair Obscur. When Svedberg-Yen met Broche, the game designer was originally at work on We Lost, a much smaller, steampunk game set in Victorian England. An avid fantasy reader and writer, Svedberg-Yen sparked to Broche’s vision for a turn-based RPG that incorporated elements of realtime combat, and couldn’t help but offer her thoughts when discussing the characters she might voice. Over the course of months, and from two corners of the world — Broche in Shanghai and Svedberg-Yen in Sweden — the pair developed a narrative bible for the game. But by the end of the creative process, advisors and investors told them the idea wasn’t viable. They needed to go bigger.  “They said, ‘assume you had more resources,’” Svedberg-Yen recalls. “‘Think bigger’ […] We were trying to be realistic and that kind of limited the scope of it. So we went back to the drawing board, and came up with Expedition 33.” The only connections to the scrapped steampunk game and the Belle Époque-inspired RPG they eventually made are a few names — Lune and Maelle both made the cut. Everything else was built up from scratch, Svedberg-Yen says, world-building she says came easy to her thanks to a lifetime of reading. The Wheel of Time books were a major influence, just by the nature of them being expansive and lived in.  “I would say Robert Jordan was definitely a major influence on how I think about epic fantasy, in terms of how he weaves in societies and how social structures affect the citizens that reside within them,” she says. “You follow a lot of the logic of the world in terms of cause and effect. So when I start writing, I always try to think about what is the world that they inhabit? How does that shape who the characters are? Because I do believe that we are a function of all of our experiences, the society we grew up in, the people who are in our lives. The specific things that have happened to us that affect who we are affects how we see the world. And that in turn affects how we think, then affects how we speak and how we react to other things. And as a writer, you need to know how your characters are going to speak and react. Wheel of Time does a fantastic job with that.” Going back to the drawing board meant finding new inspiration, but the aesthetic of French architecture, baguette costumes, and mimes could only carry the new project so far. Svedberg-Yen ultimately found the game’s foundation in her own work, developed out of a short story she had previously written. In the writer’s words, the story was about a young woman “who thought she was an orphan and realizes later on that her mom is actually a painter and can enter paintings, and that her mom was still alive and was lost in a painting, and she has to go and try to save her mom and bring her out of the painting. So that then became the backstory for Clair Obscur.” As much as the pivot away from Victorian steampunk was driven by business potential, none of the development on Clair Obscur was driven by its potential as a long-lasting IP for studio Sandfall Interactive. She says there was nothing coded into the storytelling that would lead directly into a sequel or even a DLC, and that was never the goal. “I think we told the story we wanted to tell based on the characters we had — our story has a beginning, a middle and end,” she says. But she does have reams and reams of lore stashed away, lots of storytelling that didn’t make it into the games, and plenty of other ideas. So maybe “Clair Obscur” — which roughly translates to the contrasting balance of lightness and darkness often referred to as chiaroscuro in the painting world — could become what “Final Fantasy” is to the disconnected games of that franchise? “‘Clair Obscur’ has a lot of symbolic meaning tied to all of the themes within the game. It links very specifically to the emotional journey that the characters are going through, but it’s also broad enough,” she says without, wisely, committing to anything. “So who knows. The world is our oyster. Everything is possible.”
    ·40 Views
  • #333;">Fallout Season 2 Teaser Hits the Internet, Reveals Fresh Look at New Vegas
    A brief teaser for Fallout Season 2 has hit the internet, showing a new look at New Vegas.The clip, shown during the Amazon Upfront livestream overnight, was captured and uploaded on reddit.
    It shows Lucy (Ella Purnell) and The Ghoul (Walton Goggins) 50 miles out from what was Las Vegas.
    We hear the famous Geiger Counter sound, signifying radiation is in the air.
    The Ghoul and Lucy look at each other before heading towards New Vegas, and we get a good look at the post-apocalyptic city skyline.New Vegas is of course the setting for the Obsidian-developed Fallout: New Vegas, and the setting for Season 2 of the Fallout adaptation.So, what can we learn about the show's take on New Vegas from this teaser? Well, it’s more detailed than the brief look we got at New Vegas at the end of Season 1, which stands to reason.
    It will look familiar to anyone who's played New Vegas, although it appears more densely packed with buildings (the video game New Vegas was a relatively sparse location).The standout is of course the Lucky 38 Resort and Casino, which is on the New Vegas Strip.
    In the New Vegas video game, the Lucky 38 is the pre-War casino from which Mr.
    House runs the city.
    Fans also believe they can make out the Ultra-Luxe, but in truth it’s hard to discern individual video game locations from the shot here.PlayWarning! Potential spoilers for the Fallout TV show follow.The show is confirmed to be heading to New Vegas for Season 2, and it's not just about the location itself.
    Mr.
    House is set to be a part of the new season, though how involved he'll be is unclear.
    We've already seen the tease of some familiar sights thanks to previous set leaks, including this video that shows part of New Vegas and the iconic Lucky 38 resort and casino, all bright and lit up.
    It's certainly far from the rusty place you might expect.It’s worth remembering where we are in the Fallout timeline: the TV show is set in the year 2296, after all the Fallout video games.
    Fallout 4 takes place in the year 2287, while Fallout: New Vegas is set in the year 2281, a full 15 years prior to the events of the show.So, what happened in the 15 years since we last saw New Vegas? Co-showrunners Graham Wagner and Geneva Robertson-Dworet have said the setting has changed, and explained why that is important for fans to note.“All we really want the audience to know is that things have happened, so that there isn't an expectation that we pick the show up in Season 2, following one of the myriad canon endings that depend on your choices when you play [Fallout: New Vegas],” Wagner said last year.“With that post-credits stuff, we really wanted to imply, guys, the world has progressed, and the idea that the wasteland stays as it is decade-to-decade is preposterous to us.
    It’s just a place [of] constant tragedy, events, horrors — there's a constant churn of trauma.
    We're definitely implying more has occurred.”But what will happen when the Power Armor-clad Overseer Hank, played by Kyle MacLachlan, turns up (potentially after a dustup with a Deathclaw)? Some speculate Mr.
    House, the enigmatic ruler of New Vegas in the video game and dastardly boss of RobCo Industries in the TV show’s flashbacks to before the bombs fell, may enlist the help of Hank to restore New Vegas to its former glory.
    Perhaps, if that’s the way the story goes, the forces of Mr.
    House and New Vegas will end up taking on the Brotherhood of Steel in yet another Fallout faction battle, with Lucy, Maximus, and The Ghoul caught in the middle.Overnight, Amazon announced a December 2025 release window for Season 2, and confirmed Season 3.
    Last week, Aaron Moten, who plays Brotherhood of Steel hopeful Maximus, said the “endpoint” of the Fallout TV show has it running until Season 5 or Season 6.We had a great time with Season 1, writing in IGN's Fallout The Series review that the show is "a bright and funny apocalypse filled with dark punchlines and bursts of ultra-violence [and is] among the best video game adaptations ever made," slapping it with a well-earned 9/10.To help tide you over until Season 2, here's our interview with Todd Howard and Jonathan Nolan covering all our burning questions after the end of Season 1.Wesley is the UK News Editor for IGN.
    Find him on Twitter at @wyp100.
    You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.
    #0066cc;">#fallout #season #teaser #hits #the #internet #reveals #fresh #look #new #vegas #brief #for #has #hit #showing #vegasthe #clip #shown #during #amazon #upfront #livestream #overnight #was #captured #and #uploaded #redditit #shows #lucy #ella #purnell #ghoul #walton #goggins #miles #out #from #what #las #vegaswe #hear #famous #geiger #counter #sound #signifying #radiation #airthe #each #other #before #heading #towards #get #good #postapocalyptic #city #skylinenew #course #setting #obsidiandeveloped #adaptationso #can #learn #about #show039s #take #this #well #its #more #detailed #than #got #end #which #stands #reasonit #will #familiar #anyone #who039s #played #although #appears #densely #packed #with #buildings #video #game #relatively #sparse #locationthe #standout #lucky #resort #casino #stripin #prewar #mrhouse #runs #cityfans #also #believe #they #make #ultraluxe #but #truth #hard #discern #individual #locations #shot #hereplaywarning #potential #spoilers #show #followthe #confirmed #it039s #not #just #location #itselfmrhouse #set #part #though #how #involved #he039ll #unclearwe039ve #already #seen #tease #some #sights #thanks #previous #leaks #including #that #iconic #all #bright #lit #upit039s #certainly #far #rusty #place #you #might #expectits #worth #remembering #where #are #timeline #year #after #gamesfallout #takes #while #full #years #prior #events #showso #happened #since #last #saw #coshowrunners #graham #wagner #geneva #robertsondworet #have #said #changed #explained #why #important #fans #noteall #really #want #audience #know #things #there #isn039t #expectation #pick #following #one #myriad #canon #endings #depend #your #choices #when #play #yearwith #postcredits #stuff #wanted #imply #guys #world #progressed #idea #wasteland #stays #decadetodecade #preposterous #usits #constant #tragedy #horrors #there039s #churn #traumawe039re #definitely #implying #occurredbut #happen #power #armorclad #overseer #hank #kyle #maclachlan #turns #potentially #dustup #deathclaw #speculate #enigmatic #ruler #dastardly #boss #robco #industries #flashbacks #bombs #fell #may #enlist #help #restore #former #gloryperhaps #thats #way #story #goes #forces #taking #brotherhood #steel #yet #another #faction #battle #maximus #caught #middleovernight #announced #december #release #window #3last #week #aaron #moten #who #plays #hopeful #endpoint #running #until #6we #had #great #time #writing #ign039s #series #review #quota #funny #apocalypse #filled #dark #punchlines #bursts #ultraviolence #among #best #adaptations #ever #madequot #slapping #wellearned #910to #tide #over #here039s #our #interview #todd #howard #jonathan #nolan #covering #burning #questions #1wesley #news #editor #ignfind #him #twitter #wyp100you #reach #wesley #wesleyyinpooleigncom #confidentially #wyp100protonme
    Fallout Season 2 Teaser Hits the Internet, Reveals Fresh Look at New Vegas
    A brief teaser for Fallout Season 2 has hit the internet, showing a new look at New Vegas.The clip, shown during the Amazon Upfront livestream overnight, was captured and uploaded on reddit. It shows Lucy (Ella Purnell) and The Ghoul (Walton Goggins) 50 miles out from what was Las Vegas. We hear the famous Geiger Counter sound, signifying radiation is in the air. The Ghoul and Lucy look at each other before heading towards New Vegas, and we get a good look at the post-apocalyptic city skyline.New Vegas is of course the setting for the Obsidian-developed Fallout: New Vegas, and the setting for Season 2 of the Fallout adaptation.So, what can we learn about the show's take on New Vegas from this teaser? Well, it’s more detailed than the brief look we got at New Vegas at the end of Season 1, which stands to reason. It will look familiar to anyone who's played New Vegas, although it appears more densely packed with buildings (the video game New Vegas was a relatively sparse location).The standout is of course the Lucky 38 Resort and Casino, which is on the New Vegas Strip. In the New Vegas video game, the Lucky 38 is the pre-War casino from which Mr. House runs the city. Fans also believe they can make out the Ultra-Luxe, but in truth it’s hard to discern individual video game locations from the shot here.PlayWarning! Potential spoilers for the Fallout TV show follow.The show is confirmed to be heading to New Vegas for Season 2, and it's not just about the location itself. Mr. House is set to be a part of the new season, though how involved he'll be is unclear. We've already seen the tease of some familiar sights thanks to previous set leaks, including this video that shows part of New Vegas and the iconic Lucky 38 resort and casino, all bright and lit up. It's certainly far from the rusty place you might expect.It’s worth remembering where we are in the Fallout timeline: the TV show is set in the year 2296, after all the Fallout video games. Fallout 4 takes place in the year 2287, while Fallout: New Vegas is set in the year 2281, a full 15 years prior to the events of the show.So, what happened in the 15 years since we last saw New Vegas? Co-showrunners Graham Wagner and Geneva Robertson-Dworet have said the setting has changed, and explained why that is important for fans to note.“All we really want the audience to know is that things have happened, so that there isn't an expectation that we pick the show up in Season 2, following one of the myriad canon endings that depend on your choices when you play [Fallout: New Vegas],” Wagner said last year.“With that post-credits stuff, we really wanted to imply, guys, the world has progressed, and the idea that the wasteland stays as it is decade-to-decade is preposterous to us. It’s just a place [of] constant tragedy, events, horrors — there's a constant churn of trauma. We're definitely implying more has occurred.”But what will happen when the Power Armor-clad Overseer Hank, played by Kyle MacLachlan, turns up (potentially after a dustup with a Deathclaw)? Some speculate Mr. House, the enigmatic ruler of New Vegas in the video game and dastardly boss of RobCo Industries in the TV show’s flashbacks to before the bombs fell, may enlist the help of Hank to restore New Vegas to its former glory. Perhaps, if that’s the way the story goes, the forces of Mr. House and New Vegas will end up taking on the Brotherhood of Steel in yet another Fallout faction battle, with Lucy, Maximus, and The Ghoul caught in the middle.Overnight, Amazon announced a December 2025 release window for Season 2, and confirmed Season 3. Last week, Aaron Moten, who plays Brotherhood of Steel hopeful Maximus, said the “endpoint” of the Fallout TV show has it running until Season 5 or Season 6.We had a great time with Season 1, writing in IGN's Fallout The Series review that the show is "a bright and funny apocalypse filled with dark punchlines and bursts of ultra-violence [and is] among the best video game adaptations ever made," slapping it with a well-earned 9/10.To help tide you over until Season 2, here's our interview with Todd Howard and Jonathan Nolan covering all our burning questions after the end of Season 1.Wesley is the UK News Editor for IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.
    المصدر: www.ign.com
    #fallout #season #teaser #hits #the #internet #reveals #fresh #look #new #vegas #brief #for #has #hit #showing #vegasthe #clip #shown #during #amazon #upfront #livestream #overnight #was #captured #and #uploaded #redditit #shows #lucy #ella #purnell #ghoul #walton #goggins #miles #out #from #what #las #vegaswe #hear #famous #geiger #counter #sound #signifying #radiation #airthe #each #other #before #heading #towards #get #good #postapocalyptic #city #skylinenew #course #setting #obsidiandeveloped #adaptationso #can #learn #about #show039s #take #this #well #its #more #detailed #than #got #end #which #stands #reasonit #will #familiar #anyone #who039s #played #although #appears #densely #packed #with #buildings #video #game #relatively #sparse #locationthe #standout #lucky #resort #casino #stripin #prewar #mrhouse #runs #cityfans #also #believe #they #make #ultraluxe #but #truth #hard #discern #individual #locations #shot #hereplaywarning #potential #spoilers #show #followthe #confirmed #it039s #not #just #location #itselfmrhouse #set #part #though #how #involved #he039ll #unclearwe039ve #already #seen #tease #some #sights #thanks #previous #leaks #including #that #iconic #all #bright #lit #upit039s #certainly #far #rusty #place #you #might #expectits #worth #remembering #where #are #timeline #year #after #gamesfallout #takes #while #full #years #prior #events #showso #happened #since #last #saw #coshowrunners #graham #wagner #geneva #robertsondworet #have #said #changed #explained #why #important #fans #noteall #really #want #audience #know #things #there #isn039t #expectation #pick #following #one #myriad #canon #endings #depend #your #choices #when #play #yearwith #postcredits #stuff #wanted #imply #guys #world #progressed #idea #wasteland #stays #decadetodecade #preposterous #usits #constant #tragedy #horrors #there039s #churn #traumawe039re #definitely #implying #occurredbut #happen #power #armorclad #overseer #hank #kyle #maclachlan #turns #potentially #dustup #deathclaw #speculate #enigmatic #ruler #dastardly #boss #robco #industries #flashbacks #bombs #fell #may #enlist #help #restore #former #gloryperhaps #thats #way #story #goes #forces #taking #brotherhood #steel #yet #another #faction #battle #maximus #caught #middleovernight #announced #december #release #window #3last #week #aaron #moten #who #plays #hopeful #endpoint #running #until #6we #had #great #time #writing #ign039s #series #review #quota #funny #apocalypse #filled #dark #punchlines #bursts #ultraviolence #among #best #adaptations #ever #madequot #slapping #wellearned #910to #tide #over #here039s #our #interview #todd #howard #jonathan #nolan #covering #burning #questions #1wesley #news #editor #ignfind #him #twitter #wyp100you #reach #wesley #wesleyyinpooleigncom #confidentially #wyp100protonme
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    Fallout Season 2 Teaser Hits the Internet, Reveals Fresh Look at New Vegas
    A brief teaser for Fallout Season 2 has hit the internet, showing a new look at New Vegas.The clip, shown during the Amazon Upfront livestream overnight, was captured and uploaded on reddit. It shows Lucy (Ella Purnell) and The Ghoul (Walton Goggins) 50 miles out from what was Las Vegas. We hear the famous Geiger Counter sound, signifying radiation is in the air. The Ghoul and Lucy look at each other before heading towards New Vegas, and we get a good look at the post-apocalyptic city skyline.New Vegas is of course the setting for the Obsidian-developed Fallout: New Vegas, and the setting for Season 2 of the Fallout adaptation.So, what can we learn about the show's take on New Vegas from this teaser? Well, it’s more detailed than the brief look we got at New Vegas at the end of Season 1, which stands to reason. It will look familiar to anyone who's played New Vegas, although it appears more densely packed with buildings (the video game New Vegas was a relatively sparse location).The standout is of course the Lucky 38 Resort and Casino, which is on the New Vegas Strip. In the New Vegas video game, the Lucky 38 is the pre-War casino from which Mr. House runs the city. Fans also believe they can make out the Ultra-Luxe, but in truth it’s hard to discern individual video game locations from the shot here.PlayWarning! Potential spoilers for the Fallout TV show follow.The show is confirmed to be heading to New Vegas for Season 2, and it's not just about the location itself. Mr. House is set to be a part of the new season, though how involved he'll be is unclear. We've already seen the tease of some familiar sights thanks to previous set leaks, including this video that shows part of New Vegas and the iconic Lucky 38 resort and casino, all bright and lit up. It's certainly far from the rusty place you might expect.It’s worth remembering where we are in the Fallout timeline: the TV show is set in the year 2296, after all the Fallout video games. Fallout 4 takes place in the year 2287, while Fallout: New Vegas is set in the year 2281, a full 15 years prior to the events of the show.So, what happened in the 15 years since we last saw New Vegas? Co-showrunners Graham Wagner and Geneva Robertson-Dworet have said the setting has changed, and explained why that is important for fans to note.“All we really want the audience to know is that things have happened, so that there isn't an expectation that we pick the show up in Season 2, following one of the myriad canon endings that depend on your choices when you play [Fallout: New Vegas],” Wagner said last year.“With that post-credits stuff, we really wanted to imply, guys, the world has progressed, and the idea that the wasteland stays as it is decade-to-decade is preposterous to us. It’s just a place [of] constant tragedy, events, horrors — there's a constant churn of trauma. We're definitely implying more has occurred.”But what will happen when the Power Armor-clad Overseer Hank, played by Kyle MacLachlan, turns up (potentially after a dustup with a Deathclaw)? Some speculate Mr. House, the enigmatic ruler of New Vegas in the video game and dastardly boss of RobCo Industries in the TV show’s flashbacks to before the bombs fell, may enlist the help of Hank to restore New Vegas to its former glory. Perhaps, if that’s the way the story goes, the forces of Mr. House and New Vegas will end up taking on the Brotherhood of Steel in yet another Fallout faction battle, with Lucy, Maximus, and The Ghoul caught in the middle.Overnight, Amazon announced a December 2025 release window for Season 2, and confirmed Season 3. Last week, Aaron Moten, who plays Brotherhood of Steel hopeful Maximus, said the “endpoint” of the Fallout TV show has it running until Season 5 or Season 6.We had a great time with Season 1, writing in IGN's Fallout The Series review that the show is "a bright and funny apocalypse filled with dark punchlines and bursts of ultra-violence [and is] among the best video game adaptations ever made," slapping it with a well-earned 9/10.To help tide you over until Season 2, here's our interview with Todd Howard and Jonathan Nolan covering all our burning questions after the end of Season 1.Wesley is the UK News Editor for IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.
    ·30 Views
  • #333;">Why one obscure app could help crumble Meta’s empire
    If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer.
    In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe.
    MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency.
    The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short.
    I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint.
    Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed.
    But the FTC has spent the past three weeks laying out its logic.
    Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market.
    The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family.
    While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market.
    If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe.
    Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests.
    Users can look up and find people they know in real life.
    And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service.
    It used Instagram chief Adam Mosseri’s testimony to most clearly make this point.
    In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends.
    The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram.
    While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there.
    And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it.
    Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point.
    Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated.
    The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche.
    In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic.
    In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online.
    To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users.
    Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller.
    “It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said.
    “You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms.
    Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other.
    But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there.
    The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified.
    And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities.
    When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing.
    But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms.
    Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing.
    It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations.
    It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level.
    That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes.
    They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way.
    Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform.
    Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said.
    “That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said.
    Companies can “sometimes make mistakes.
    They misjudge who their users are.”There are real ramifications for internet users here.
    Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead.
    But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist.
    The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic.
    ”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says.
    “Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder.
    In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention.
    But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space.
    In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment.
    And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok.
    But the FTC says it’s still significant enough to monopolize.
    It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v.
    Microsoft.
    In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law.
    “You can have a process of change that ultimately renders the market segment unimportant,” he says.
    “And the hard task of analysis for the judge is to say, has it already happened?”See More:
    #666;">المصدر: https://www.theverge.com/antitrust/665308/meta-ftc-antitrust-trial-market-definition-tiktok-mewe-snap" style="color: #0066cc; text-decoration: none;">www.theverge.com
    #0066cc;">#why #one #obscure #app #could #help #crumble #metas #empire #the #question #who #biggest #rival #were #family #feud #survey #tiktok #would #likely #winning #answerin #federal #trade #commissions #antitrust #case #against #facebook #and #instagram #owner #governments #response #probably #wouldnt #even #make #top #small #blockchainbased #platform #called #mewemewe #looks #fair #amount #like #first #glance #except #that #you #account #using #frequency #blockchain #which #company #explains #decentralized #protocol #lets #move #your #social #connections #other #mostly #hypothetical #this #point #apps #support #frequencythe #says #million #users #have #joined #but #when #mewe #log #scroll #through #autopopulated #feed #think #are #these #people #search #for #few #verge #colleagues #figuring #anyone #has #tried #might #them #come #shorti #try #some #public #figures #tim #cook #jeff #bezos #mark #zuckerberg #there #accounts #with #names #seems #unlikely #theyre #ones #mindthe 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#mewebeyond #definition #unique #features #norms #feature #graph #mapping #primarily #based #their #interestsusers #look #real #lifeand #share #updates #those #peoplefacebook #increasingly #display #videos #photos #from #celebrities #remains #serviceit #used #chief #adam #mosseris #testimony #most #clearly #pointin #well #posts #his #mosseri #said #still #important #friendsthe #use #smaller #portion #what #days #significant #need #only #fulfilled #instagramwhile #someone #life #linkedin #wont #thereand #while #follow #interact #youtube #more #passively #watch #dontmeta #entirely #wrong #itsocial #media #compete #time #attention #whether #particular #squarely #aimed #socalled #sharing #beside #pointfacebook #evolved #content #shifting #further #dominatedthe #already #landed #points #will #get #push #back #agencys #framing #calls #witnesses #coming #weeksbut #caseinchief #continues #into #fifth #week #argument #becoming #lot #clearerwhy #facebookwhen #defining #each #side #trying #answer 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#caution #everything #writes #down #necessarily #decisive #establishing #boundary #kovacic #saidcompanies #arethere #ramifications #heregoing #netflixs #streaming #video #happy #play #game #hours #shuteye #insteadbut #frustrated #couldnt #movie #good #hulu #hbo #amazon #prime #existthe #isnt #owns #faces #little #specifically #fact #dont #sort #pointhow #decideultimately #boasbergs #intuition #kovacicnotice #been #basis #saysdoes #story #courtroom #match #far #shown #clocked #had #looking #over #shoulderin #september #told #board #revenue #meaningfully #lower #planned #second #half #fiscal #year #drawing #attentionbut #aware #worriedly #took #note #entering #spacein #presentation #found #highest #percentage #surveyed #snap #daily #casual #moments #special #contrast #came #twitters #youtubes #entertainmentand #expands #entertainment #notes #advertises #signup #page #place #friendsinstagram #always #focus #friendsin #email #changed #landscape #since #experience #may #fewer #admitted #two #talking #comments #counts #interaction #between #actively #tries #facilitatemeta #makes #shrinking #offerings #fierce #rivals #tiktokbut #enough #monopolizeits #scenario #another #major #monopolization #late1990s #lawsuit #vmicrosoftin #microsoft #justice #department #ignoring #computing #soon #beyond #computer #meaning #truly #lock #ecosystem #government #allegedjudge #jackson #yeah #happening #fast #deny #power #laptopbased #emphasizing #saysstill #adds #niche #become #longer #eyes #lawyou #process #change #ultimately #renders #segment #unimportant #saysand #hard #task #analysis #happenedsee
    Why one obscure app could help crumble Meta’s empire
    If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer. In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe. MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency. The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short. I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint. Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed. But the FTC has spent the past three weeks laying out its logic. Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market. The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family. While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market. If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe. Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests. Users can look up and find people they know in real life. And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service. It used Instagram chief Adam Mosseri’s testimony to most clearly make this point. In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends. The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram. While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there. And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it. Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point. Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated. The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche. In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic. In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online. To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users. Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller. “It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said. “You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms. Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other. But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there. The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified. And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities. When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing. But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms. Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing. It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations. It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level. That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes. They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way. Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform. Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said. “That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said. Companies can “sometimes make mistakes. They misjudge who their users are.”There are real ramifications for internet users here. Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead. But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist. The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic. ”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says. “Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder. In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention. But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space. In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment. And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok. But the FTC says it’s still significant enough to monopolize. It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v. Microsoft. In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law. “You can have a process of change that ultimately renders the market segment unimportant,” he says. “And the hard task of analysis for the judge is to say, has it already happened?”See More:
    المصدر: www.theverge.com
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    WWW.THEVERGE.COM
    Why one obscure app could help crumble Meta’s empire
    If the question, “Who is Meta’s biggest rival?” were on a Family Feud survey, TikTok would likely be the winning answer. In the Federal Trade Commission’s antitrust case against the Facebook and Instagram owner, the government’s response probably wouldn’t even make the top 10: a small blockchain-based platform called MeWe. MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain — which the company explains is a decentralized protocol that lets you move your social connections to other (mostly hypothetical at this point) apps that support Frequency. The company says 20 million users have joined, but when I make a MeWe account and log in, I scroll through my autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them, but I come up short. I try some public figures: Tim Cook? Jeff Bezos? Mark Zuckerberg? There are some accounts with these names, but it seems unlikely they’re the ones I have in mind.The claim that MeWe is a closer competitor to Facebook and Instagram than TikTok might be baffling if you’re not steeped in antitrust law or the specifics of the FTC’s complaint. Meta CEO Zuckerberg testified he hadn’t even heard of the app before this case was filed. But the FTC has spent the past three weeks laying out its logic. Using Meta’s own internal discussions about how it views itself and its competition, it says that Meta has historically, and to this day, competed in a market for connecting with friends and family online — and when it saw its dominance in that space threatened by the rise of Instagram and WhatsApp, it bought them to squash the competition.Whether Judge James Boasberg buys this could determine who wins the case — if the FTC can also show that Meta acted illegally through its acquisitions of Instagram and WhatsApp to solidify its alleged monopoly power.Antitrust law is supposed to ensure fair competition, which usually means that people have options for a useful class of goods and services — what’s known as a relevant market. The FTC says that here, that market is “personal social networking services,” or PSNs: spaces where a core purpose is helping people connect with friends and family. While there are many online platforms that overlap with Meta’s services, the FTC argues that virtually none of them serve that market. If internet users want to find and hang out with people they know — as opposed to, say, watching influencers or making work connections — then it’s Mark Zuckerberg’s way or… in the government’s telling, Snapchat, BeReal, and MeWe. Beyond that core definition, PSNs have some other unique features and norms: The apps feature a social graph of users’ friends and family connections, as opposed to mapping users primarily based on their interests. Users can look up and find people they know in real life. And they come to the app to share personal updates with those people.Facebook and Instagram increasingly display videos and photos from influencers and celebrities, but the FTC argues personal social networking remains a core service. It used Instagram chief Adam Mosseri’s testimony to most clearly make this point. In that testimony as well as posts to his own Instagram account, Mosseri said that it’s still important for the app to connect users with their friends. The FTC argues that even if that use case is a smaller portion of what Meta’s apps do these days, it’s still a significant need users have that can virtually only be fulfilled by Facebook and Instagram. While someone might connect with people they know in real life on LinkedIn, they likely won’t primarily share personal updates there. And while they also could follow and interact with people they know on TikTok or YouTube, they’re more likely to passively watch videos from people they don’t.Meta says this is an entirely wrong way to think about it. Social media platforms compete for users’ time and attention, so whether a particular app is squarely aimed at so-called friends and family sharing is beside the point. Facebook and Instagram have evolved to show more content from people like influencers, shifting further from the use case the FTC says Meta has illegally dominated. The company has already landed some important points that could help its case, and it will get more time to push back on the agency’s framing when it calls its own witnesses in the coming weeks.But as the FTC’s case-in-chief continues into its fifth week, its argument for Meta’s dominance is becoming a lot clearer.Why do people use Facebook?When defining a market, each side is trying to answer a key question: why are people choosing one particular company’s product? A lot of goods and services compete with each other in some sense, but this doesn’t mean they serve the same niche. In the case of sodas, for example, “you could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi,” says George Washington Law professor and former FTC Chair Bill Kovacic. In the tech world, Netflix has claimed its biggest competitors are Fortnite and sleep — but those comparisons probably wouldn’t stand up in court.The FTC says that outside of Facebook and Instagram, only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online. To make its case, it brought in a string of executives from other social media companies to explain why their apps can’t quite scratch the same itch for users. Strava’s former VP of connected partnerships Mateo Ortega testified that sure, users of the fitness-tracking social media app could share baby photos on the platform, but they probably wouldn’t unless it was in a running stroller. “It’s all about fitness, and while you can post other stuff, it just doesn’t seem as relevant,” he said. “You could buy lemon-lime, but many people would never see that as a close substitute for buying Coke or Pepsi”Pinterest’s former head of user growth Julia Roberts testified that users who come to Pinterest “expecting it to be like other social media apps … tend to be confused about how to use the product.” That’s because the app is so much not about connecting with other people that it works much differently from other social media platforms. Pinterest is more about finding things users are interested in, she said, so “following is not a big part of the Pinterest experience.”TikTok has a tab where users can watch videos from their friends — identified as people who mutually follow each other. But head of operations Adam Presser testified only about 1 percent of videos watched on the platform are there. The company doesn’t think of itself as competing with Meta’s apps for personal social networking, he testified. And even though side-by-side screenshots of TikTok, Instagram Reels, and YouTube Shorts look identical, Presser said, “when you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” which for Instagram, includes a feed and stories that often contain at least some content from family and friends.At times, Meta’s cross-examination of rival company executives showed the limits of apps’ similarities. When questioning Apple director of product marketing Ronak Shah, Meta sought to show that group chats in Apple’s messaging feature could serve as a social media feed for friends and family sharing. But Shah testified that feed would be limited to 32 people at most, and users can’t just look up each others’ profiles like they would on social platforms. Still, Meta pointed out, Apple’s messages app is listed under social media on its own app store.However, Meta also made important arguments about why the judge should question the FTC’s framing. It pointed out that some documents from TikTok and YouTube owner Google claiming their products are very different from Meta’s were submitted to foreign officials to try to avoid getting drafted into potentially frustrating regulations. It also pointed out when TikTok briefly went dark in the US ahead of a (now-aborted) ban, users flocked to Meta apps, showing consumers see it as a substitute on at least some level. That’s because, Meta argued, competition for users is really about winning their time and attention.Companies can “sometimes make mistakes. They misjudge who their users are”But X VP of product Keith Coleman testified it’s not that useful to think about competition this way. Instead, “it’s much more helpful to understand what people are trying to accomplish in their lives and to try to help them accomplish that.” Under former CEO Jack Dorsey, then-Twitter leaned into focusing on news and users’ interests, Coleman testified, because that’s why people were coming to the platform. Coleman was later surprised at how his own website characterized the product in its help center as a “service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.” “I can’t believe that’s on the website,” he said. “That’s pretty wacky.”This point was “a caution that not everything a company writes down or says is necessarily decisive in establishing what the boundary of a market is,” Kovacic said. Companies can “sometimes make mistakes. They misjudge who their users are.”There are real ramifications for internet users here. Going back to Netflix’s comparisons, if the streaming video service went down, some people would probably be happy to play a video game or get a few hours of shut-eye instead. But others would be frustrated that they couldn’t watch a movie, which is why it’s good that Hulu, HBO, and Amazon Prime Video also exist. The FTC’s argument isn’t that Meta owns the only social apps on the internet, it’s that the company faces little competition for a service many people specifically want — so the fact that you probably don’t know anyone using MeWe is sort of the point.How will the judge decide?Ultimately, Boasberg’s market definition — whether it’s Meta’s, the FTC’s, or his own — will come down to a few things: how Meta views itself, how competitors see it, and his own intuition, says Kovacic. ”Notice how much the FTC has been questioning Meta witnesses on the basis of its own internal documents,” he says. “Does the story in the courtroom match the story of your own internal documents?” So far, the documents have shown that Meta has clocked that at least some portion of users come to its products to connect with family and friends, but also that the rise of TikTok has had it looking over its shoulder. In September 2020, Meta told its board that Instagram revenue would be “meaningfully lower” than planned in the second half of the fiscal year because TikTok was drawing users’ attention. But other internal documents have shown Meta’s well aware that at different points in time, users have come to its apps to connect with family and friends, and worriedly took note of other apps entering that space. In a 2018 presentation, Meta found that the highest percentage of surveyed users said they come to Facebook, Instagram, and Snap to “see daily casual moments” and “see special moments.” By contrast, users came to Twitter’s feed for news and YouTube’s for entertainment. And even as Instagram expands into entertainment, the FTC notes that it still advertises its sign-up page as a place to “see photos and videos from your friends.”“Instagram will always need to focus on friends”In a 2018 email, Zuckerberg told Mosseri that “Instagram will always need to focus on friends.” And even though a lot has changed in the social media landscape since then, Mosseri testified that to this day on the app, “friends are an important part of the experience.” Even though users may share fewer of their own updates on Facebook and Instagram, Mosseri admitted that two friends talking in the comments of a public figure’s post counts as an interaction between friends — and one that Instagram actively tries to facilitate.Meta has argued that this special focus on friends and family sharing makes up a shrinking portion of its offerings as it works to compete with fierce rivals like TikTok. But the FTC says it’s still significant enough to monopolize. It’s a scenario that came up in another major tech monopolization case, Kovacic says: the late-1990s lawsuit US v. Microsoft. In that case, Microsoft argued the Justice Department was ignoring how computing would soon move beyond the personal computer to the Internet of Things, meaning it couldn’t truly lock up the computing ecosystem as much as the government alleged.“Judge Jackson in the Microsoft case said, yeah, those things are happening, but not happening fast enough to deny you real market power in this PC and laptop-based market that the Justice Department is emphasizing,” Kovacic says.Still, he adds, a market niche can at some point become so small that it’s no longer significant in the eyes of antitrust law. “You can have a process of change that ultimately renders the market segment unimportant,” he says. “And the hard task of analysis for the judge is to say, has it already happened?”See More:
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  • #333;">BOYAMIC 2 Rebuilds Mobile Audio with AI and Onboard Capture

    Wireless mics fail when they rely too much on perfect conditions.
    BOYAMIC 2 fixes that by making every part of the system self-contained.
    Each transmitter records on its own.
    Each receiver controls levels, backups, and signal without needing an app.
    Noise is filtered in real time.
    Recording keeps going even if the connection drops.
    Designer: BOYAMIC
    There’s no need for a separate recorder or post-edit rescue.
    The unit handles gain shifts, background interference, and voice clarity without user intervention.
    Everything shows on screen.
    Adjustments happen through physical controls.
    Files are saved directly to internal memory.
    This system is built to capture clean audio without depending on external gear.
    It records immediately, adapts instantly, and stores everything without breaking the workflow.
    Industrial Design and Physical Form
    Each transmitter is small but solid.
    It’s 40 millimeters tall with a ridged surface that helps with grip and alignment.
    The finish reduces glare and makes handling easier.
    You can clip it or use the built-in magnet.
    Placement is quick, and it stays put.
    The record button is recessed, so you won’t hit it by mistake.
    An LED shows when it’s active.
    The mic capsule stays exposed but protected, avoiding interference from hands or clothing.
    Nothing sticks out or gets in the way.
     
    The receiver is built around a screen and a knob.
    The 1.1-inch display shows battery, signal, gain, and status.
    The knob adjusts volume and selects settings.
    It works fast, without touchscreen lag.
    You can see and feel every change.
    Connections are spaced cleanly.
    One side has a USB-C port.
    The other has a 3.5 mm jack.
    A plug-in port supports USB-C or Lightning.
    The mount is fixed and locks into rigs without shifting.
    The charging case holds two transmitters and one receiver.
    Each has its own slot with magnetic contacts.
    Drop them in, close the lid, and they stay in place.
    LEDs on the case show power levels.
    There are no loose parts, exposed pins, or extra steps.
    Every shape and control supports fast setup and clear operation.
    You can press, turn, mount, and move without second-guessing.
    The design doesn’t try to be invisible; it stays readable, durable, and direct.
    Signal Processing and Audio Control
    BOYAMIC 2 uses onboard AI to separate voice from background noise.
    The system was trained on over 700,000 real-world sound samples.
    It filters traffic, crowds, wind, and mechanical hum in real time.
    Depending on the environment, you can toggle between strong and weak noise reduction.
    Both modes work directly from the transmitter or through the receiver.
    The mic uses a 6mm condenser capsule with a 48 kHz sample rate and 24-bit depth.
    The signal-to-noise ratio reaches 90 dB.
    Two low-cut filter options, at 75 Hz and 150 Hz, handle low-end rumble.
    These are effective against HVAC, engine hum, or low vibration.
    Gain is managed with automatic control.
    The system boosts quiet voices and pulls back when sound gets too loud.
    Built-in limiters stop clipping during spikes.
    A safety track records a second copy at -12 dB for backup.
    This makes it harder to lose a usable take even when volume jumps suddenly.
    Each setting is adjustable on screen.
    You don’t need a mobile app to access basic controls.
    Everything runs live and updates immediately.
    There are no delays or sync problems during capture.
    Recording and Storage
    Each transmitter records internally without needing the receiver.
    Files are saved in 32-bit float or 24-bit WAV formats.
    Internal storage is 8 GB.
    That gives you about ten hours of float audio or fifteen hours of 24-bit.
    When full, the system loops and overwrites older files.
    Recording continues even if the connection drops.
    Every session is split into timestamped chunks for fast transfer.
    You can plug the transmitter into any USB-C port and drag the files directly.
    No software is needed.
    This setup protects against signal loss, battery drops, or app crashes.
    The mic stays live, and the recording stays intact.
    Each transmitter runs for up to nine hours without noise cancellation or recording.
    With both features on, the runtime is closer to six hours.
    The receiver runs for about fifteen hours.
    The charging case holds enough power to recharge all three units twice.
    The system uses 2.4 GHz digital transmission.
    Its range can reach up to 300 meters in open areas.
    With walls or obstacles, it drops to around 60 meters.
    Latency stays at 25 milliseconds, even at long distances.
    You get reliable sync and stable audio across open ground or indoor spaces.
    Charging is handled through the included case or by direct USB-C.
    Each device takes under two hours to recharge fully.
    Compatibility and Multi-Device Support
    The system supports cameras, smartphones, and computers.
    USB-C and Lightning adapters are included.
    A 3.5 mm TRS cable connects the receiver to most cameras or mixers.
    While recording, you can charge your phone through the receiver, which is useful for long mobile shoots.
    One transmitter can send audio to up to four receivers at once, which helps with multi-angle setups or backup channels.
    The receiver also supports stereo, mono, and safety track modes.
    Based on your workflow, you choose how audio is split or merged.
    Settings can be changed from the receiver screen or through the BOYA app.
    The app adds firmware updates, custom EQ profiles, and gain presets for different camera brands.
    But the core controls don’t depend on it.The post BOYAMIC 2 Rebuilds Mobile Audio with AI and Onboard Capture first appeared on Yanko Design.
    #0066cc;">#boyamic #rebuilds #mobile #audio #with #and #onboard #capture #wireless #mics #fail #when #they #rely #too #much #perfect #conditionsboyamic #fixes #that #making #every #part #the #system #selfcontainedeach #transmitter #records #its #owneach #receiver #controls #levels #backups #signal #without #needing #appnoise #filtered #real #timerecording #keeps #going #even #connection #dropsdesigner #boyamictheres #need #for #separate #recorder #postedit #rescuethe #unit #handles #gain #shifts #background #interference #voice #clarity #user #interventioneverything #shows #screenadjustments #happen #through #physical #controlsfiles #are #saved #directly #internal #memorythis #built #clean #depending #external #gearit #immediately #adapts #instantly #stores #everything #breaking #workflowindustrial #design #formeach #small #but #solidits #millimeters #tall #ridged #surface #helps #grip #alignmentthe #finish #reduces #glare #makes #handling #easieryou #can #clip #use #builtin #magnetplacement #quick #stays #putthe #record #button #recessed #you #wont #hit #mistakean #led #activethe #mic #capsule #exposed #protected #avoiding #from #hands #clothingnothing #sticks #out #gets #waythe #around #screen #knobthe #11inch #display #battery #statusthe #knob #adjusts #volume #selects #settingsit #works #fast #touchscreen #lagyou #see #feel #changeconnections #spaced #cleanlyone #side #has #usbc #portthe #other #jacka #plugin #port #supports #lightningthe #mount #fixed #locks #into #rigs #shiftingthe #charging #case #holds #two #transmitters #one #receivereach #own #slot #magnetic #contactsdrop #them #close #lid #stay #placeleds #show #power #levelsthere #loose #parts #pins #extra #stepsevery #shape #control #setup #clear #operationyou #press #turn #move #secondguessingthe #doesnt #try #invisible #readable #durable #directsignal #processing #controlboyamic #uses #noisethe #was #trained #over #realworld #sound #samplesit #filters #traffic #crowds #wind #mechanical #hum #timedepending #environment #toggle #between #strong #weak #noise #reductionboth #modes #work #receiverthe #6mm #condenser #khz #sample #rate #24bit #depththe #signaltonoise #ratio #reaches #dbtwo #lowcut #filter #options #handle #lowend #rumblethese #effective #against #hvac #engine #low #vibrationgain #managed #automatic #controlthe #boosts #quiet #voices #pulls #back #loudbuiltin #limiters #stop #clipping #during #spikesa #safety #track #second #copy #backupthis #harder #lose #usable #take #jumps #suddenlyeach #setting #adjustable #screenyou #dont #app #access #basic #controlseverything #runs #live #updates #immediatelythere #delays #sync #problems #capturerecording #storageeach #internally #receiverfiles #32bit #float #wav #formatsinternal #storage #gbthat #gives #about #ten #hours #fifteen #24bitwhen #full #loops #overwrites #older #filesrecording #continues #dropsevery #session #split #timestamped #chunks #transferyou #plug #any #drag #files #directlyno #software #neededthis #protects #loss #drops #crashesthe #recording #intacteach #nine #cancellation #recordingwith #both #features #runtime #closer #six #hoursthe #enough #recharge #all #three #units #twicethe #ghz #digital #transmissionits #range #reach #meters #open #areaswith #walls #obstacles #meterslatency #milliseconds #long #distancesyou #get #reliable #stable #across #ground #indoor #spacescharging #handled #included #direct #usbceach #device #takes #under #fullycompatibility #multidevice #supportthe #cameras #smartphones #computersusbc #lightning #adapters #includeda #trs #cable #connects #most #mixerswhile #charge #your #phone #which #useful #shootsone #send #four #receivers #once #multiangle #setups #backup #channelsthe #also #stereo #mono #modesbased #workflow #choose #how #mergedsettings #changed #boya #appthe #adds #firmware #custom #profiles #presets #different #camera #brandsbut #core #depend #itthe #post #first #appeared #yanko
    BOYAMIC 2 Rebuilds Mobile Audio with AI and Onboard Capture
    Wireless mics fail when they rely too much on perfect conditions. BOYAMIC 2 fixes that by making every part of the system self-contained. Each transmitter records on its own. Each receiver controls levels, backups, and signal without needing an app. Noise is filtered in real time. Recording keeps going even if the connection drops. Designer: BOYAMIC There’s no need for a separate recorder or post-edit rescue. The unit handles gain shifts, background interference, and voice clarity without user intervention. Everything shows on screen. Adjustments happen through physical controls. Files are saved directly to internal memory. This system is built to capture clean audio without depending on external gear. It records immediately, adapts instantly, and stores everything without breaking the workflow. Industrial Design and Physical Form Each transmitter is small but solid. It’s 40 millimeters tall with a ridged surface that helps with grip and alignment. The finish reduces glare and makes handling easier. You can clip it or use the built-in magnet. Placement is quick, and it stays put. The record button is recessed, so you won’t hit it by mistake. An LED shows when it’s active. The mic capsule stays exposed but protected, avoiding interference from hands or clothing. Nothing sticks out or gets in the way.   The receiver is built around a screen and a knob. The 1.1-inch display shows battery, signal, gain, and status. The knob adjusts volume and selects settings. It works fast, without touchscreen lag. You can see and feel every change. Connections are spaced cleanly. One side has a USB-C port. The other has a 3.5 mm jack. A plug-in port supports USB-C or Lightning. The mount is fixed and locks into rigs without shifting. The charging case holds two transmitters and one receiver. Each has its own slot with magnetic contacts. Drop them in, close the lid, and they stay in place. LEDs on the case show power levels. There are no loose parts, exposed pins, or extra steps. Every shape and control supports fast setup and clear operation. You can press, turn, mount, and move without second-guessing. The design doesn’t try to be invisible; it stays readable, durable, and direct. Signal Processing and Audio Control BOYAMIC 2 uses onboard AI to separate voice from background noise. The system was trained on over 700,000 real-world sound samples. It filters traffic, crowds, wind, and mechanical hum in real time. Depending on the environment, you can toggle between strong and weak noise reduction. Both modes work directly from the transmitter or through the receiver. The mic uses a 6mm condenser capsule with a 48 kHz sample rate and 24-bit depth. The signal-to-noise ratio reaches 90 dB. Two low-cut filter options, at 75 Hz and 150 Hz, handle low-end rumble. These are effective against HVAC, engine hum, or low vibration. Gain is managed with automatic control. The system boosts quiet voices and pulls back when sound gets too loud. Built-in limiters stop clipping during spikes. A safety track records a second copy at -12 dB for backup. This makes it harder to lose a usable take even when volume jumps suddenly. Each setting is adjustable on screen. You don’t need a mobile app to access basic controls. Everything runs live and updates immediately. There are no delays or sync problems during capture. Recording and Storage Each transmitter records internally without needing the receiver. Files are saved in 32-bit float or 24-bit WAV formats. Internal storage is 8 GB. That gives you about ten hours of float audio or fifteen hours of 24-bit. When full, the system loops and overwrites older files. Recording continues even if the connection drops. Every session is split into timestamped chunks for fast transfer. You can plug the transmitter into any USB-C port and drag the files directly. No software is needed. This setup protects against signal loss, battery drops, or app crashes. The mic stays live, and the recording stays intact. Each transmitter runs for up to nine hours without noise cancellation or recording. With both features on, the runtime is closer to six hours. The receiver runs for about fifteen hours. The charging case holds enough power to recharge all three units twice. The system uses 2.4 GHz digital transmission. Its range can reach up to 300 meters in open areas. With walls or obstacles, it drops to around 60 meters. Latency stays at 25 milliseconds, even at long distances. You get reliable sync and stable audio across open ground or indoor spaces. Charging is handled through the included case or by direct USB-C. Each device takes under two hours to recharge fully. Compatibility and Multi-Device Support The system supports cameras, smartphones, and computers. USB-C and Lightning adapters are included. A 3.5 mm TRS cable connects the receiver to most cameras or mixers. While recording, you can charge your phone through the receiver, which is useful for long mobile shoots. One transmitter can send audio to up to four receivers at once, which helps with multi-angle setups or backup channels. The receiver also supports stereo, mono, and safety track modes. Based on your workflow, you choose how audio is split or merged. Settings can be changed from the receiver screen or through the BOYA app. The app adds firmware updates, custom EQ profiles, and gain presets for different camera brands. But the core controls don’t depend on it.The post BOYAMIC 2 Rebuilds Mobile Audio with AI and Onboard Capture first appeared on Yanko Design.
    المصدر: www.yankodesign.com
    #boyamic #rebuilds #mobile #audio #with #and #onboard #capture #wireless #mics #fail #when #they #rely #too #much #perfect #conditionsboyamic #fixes #that #making #every #part #the #system #selfcontainedeach #transmitter #records #its #owneach #receiver #controls #levels #backups #signal #without #needing #appnoise #filtered #real #timerecording #keeps #going #even #connection #dropsdesigner #boyamictheres #need #for #separate #recorder #postedit #rescuethe #unit #handles #gain #shifts #background #interference #voice #clarity #user #interventioneverything #shows #screenadjustments #happen #through #physical #controlsfiles #are #saved #directly #internal #memorythis #built #clean #depending #external #gearit #immediately #adapts #instantly #stores #everything #breaking #workflowindustrial #design #formeach #small #but #solidits #millimeters #tall #ridged #surface #helps #grip #alignmentthe #finish #reduces #glare #makes #handling #easieryou #can #clip #use #builtin #magnetplacement #quick #stays #putthe #record #button #recessed #you #wont #hit #mistakean #led #activethe #mic #capsule #exposed #protected #avoiding #from #hands #clothingnothing #sticks #out #gets #waythe #around #screen #knobthe #11inch #display #battery #statusthe #knob #adjusts #volume #selects #settingsit #works #fast #touchscreen #lagyou #see #feel #changeconnections #spaced #cleanlyone #side #has #usbc #portthe #other #jacka #plugin #port #supports #lightningthe #mount #fixed #locks #into #rigs #shiftingthe #charging #case #holds #two #transmitters #one #receivereach #own #slot #magnetic #contactsdrop #them #close #lid #stay #placeleds #show #power #levelsthere #loose #parts #pins #extra #stepsevery #shape #control #setup #clear #operationyou #press #turn #move #secondguessingthe #doesnt #try #invisible #readable #durable #directsignal #processing #controlboyamic #uses #noisethe #was #trained #over #realworld #sound #samplesit #filters #traffic #crowds #wind #mechanical #hum #timedepending #environment #toggle #between #strong #weak #noise #reductionboth #modes #work #receiverthe #6mm #condenser #khz #sample #rate #24bit #depththe #signaltonoise #ratio #reaches #dbtwo #lowcut #filter #options #handle #lowend #rumblethese #effective #against #hvac #engine #low #vibrationgain #managed #automatic #controlthe #boosts #quiet #voices #pulls #back #loudbuiltin #limiters #stop #clipping #during #spikesa #safety #track #second #copy #backupthis #harder #lose #usable #take #jumps #suddenlyeach #setting #adjustable #screenyou #dont #app #access #basic #controlseverything #runs #live #updates #immediatelythere #delays #sync #problems #capturerecording #storageeach #internally #receiverfiles #32bit #float #wav #formatsinternal #storage #gbthat #gives #about #ten #hours #fifteen #24bitwhen #full #loops #overwrites #older #filesrecording #continues #dropsevery #session #split #timestamped #chunks #transferyou #plug #any #drag #files #directlyno #software #neededthis #protects #loss #drops #crashesthe #recording #intacteach #nine #cancellation #recordingwith #both #features #runtime #closer #six #hoursthe #enough #recharge #all #three #units #twicethe #ghz #digital #transmissionits #range #reach #meters #open #areaswith #walls #obstacles #meterslatency #milliseconds #long #distancesyou #get #reliable #stable #across #ground #indoor #spacescharging #handled #included #direct #usbceach #device #takes #under #fullycompatibility #multidevice #supportthe #cameras #smartphones #computersusbc #lightning #adapters #includeda #trs #cable #connects #most #mixerswhile #charge #your #phone #which #useful #shootsone #send #four #receivers #once #multiangle #setups #backup #channelsthe #also #stereo #mono #modesbased #workflow #choose #how #mergedsettings #changed #boya #appthe #adds #firmware #custom #profiles #presets #different #camera #brandsbut #core #depend #itthe #post #first #appeared #yanko
    WWW.YANKODESIGN.COM
    BOYAMIC 2 Rebuilds Mobile Audio with AI and Onboard Capture
    Wireless mics fail when they rely too much on perfect conditions. BOYAMIC 2 fixes that by making every part of the system self-contained. Each transmitter records on its own. Each receiver controls levels, backups, and signal without needing an app. Noise is filtered in real time. Recording keeps going even if the connection drops. Designer: BOYAMIC There’s no need for a separate recorder or post-edit rescue. The unit handles gain shifts, background interference, and voice clarity without user intervention. Everything shows on screen. Adjustments happen through physical controls. Files are saved directly to internal memory. This system is built to capture clean audio without depending on external gear. It records immediately, adapts instantly, and stores everything without breaking the workflow. Industrial Design and Physical Form Each transmitter is small but solid. It’s 40 millimeters tall with a ridged surface that helps with grip and alignment. The finish reduces glare and makes handling easier. You can clip it or use the built-in magnet. Placement is quick, and it stays put. The record button is recessed, so you won’t hit it by mistake. An LED shows when it’s active. The mic capsule stays exposed but protected, avoiding interference from hands or clothing. Nothing sticks out or gets in the way.   The receiver is built around a screen and a knob. The 1.1-inch display shows battery, signal, gain, and status. The knob adjusts volume and selects settings. It works fast, without touchscreen lag. You can see and feel every change. Connections are spaced cleanly. One side has a USB-C port. The other has a 3.5 mm jack. A plug-in port supports USB-C or Lightning. The mount is fixed and locks into rigs without shifting. The charging case holds two transmitters and one receiver. Each has its own slot with magnetic contacts. Drop them in, close the lid, and they stay in place. LEDs on the case show power levels. There are no loose parts, exposed pins, or extra steps. Every shape and control supports fast setup and clear operation. You can press, turn, mount, and move without second-guessing. The design doesn’t try to be invisible; it stays readable, durable, and direct. Signal Processing and Audio Control BOYAMIC 2 uses onboard AI to separate voice from background noise. The system was trained on over 700,000 real-world sound samples. It filters traffic, crowds, wind, and mechanical hum in real time. Depending on the environment, you can toggle between strong and weak noise reduction. Both modes work directly from the transmitter or through the receiver. The mic uses a 6mm condenser capsule with a 48 kHz sample rate and 24-bit depth. The signal-to-noise ratio reaches 90 dB. Two low-cut filter options, at 75 Hz and 150 Hz, handle low-end rumble. These are effective against HVAC, engine hum, or low vibration. Gain is managed with automatic control. The system boosts quiet voices and pulls back when sound gets too loud. Built-in limiters stop clipping during spikes. A safety track records a second copy at -12 dB for backup. This makes it harder to lose a usable take even when volume jumps suddenly. Each setting is adjustable on screen. You don’t need a mobile app to access basic controls. Everything runs live and updates immediately. There are no delays or sync problems during capture. Recording and Storage Each transmitter records internally without needing the receiver. Files are saved in 32-bit float or 24-bit WAV formats. Internal storage is 8 GB. That gives you about ten hours of float audio or fifteen hours of 24-bit. When full, the system loops and overwrites older files. Recording continues even if the connection drops. Every session is split into timestamped chunks for fast transfer. You can plug the transmitter into any USB-C port and drag the files directly. No software is needed. This setup protects against signal loss, battery drops, or app crashes. The mic stays live, and the recording stays intact. Each transmitter runs for up to nine hours without noise cancellation or recording. With both features on, the runtime is closer to six hours. The receiver runs for about fifteen hours. The charging case holds enough power to recharge all three units twice. The system uses 2.4 GHz digital transmission. Its range can reach up to 300 meters in open areas. With walls or obstacles, it drops to around 60 meters. Latency stays at 25 milliseconds, even at long distances. You get reliable sync and stable audio across open ground or indoor spaces. Charging is handled through the included case or by direct USB-C. Each device takes under two hours to recharge fully. Compatibility and Multi-Device Support The system supports cameras, smartphones, and computers. USB-C and Lightning adapters are included. A 3.5 mm TRS cable connects the receiver to most cameras or mixers. While recording, you can charge your phone through the receiver, which is useful for long mobile shoots. One transmitter can send audio to up to four receivers at once, which helps with multi-angle setups or backup channels. The receiver also supports stereo, mono, and safety track modes. Based on your workflow, you choose how audio is split or merged. Settings can be changed from the receiver screen or through the BOYA app. The app adds firmware updates, custom EQ profiles, and gain presets for different camera brands. But the core controls don’t depend on it.The post BOYAMIC 2 Rebuilds Mobile Audio with AI and Onboard Capture first appeared on Yanko Design.
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