• Switch 2 gamers can now get top protection to end the dreaded console drop-and-break

    Accessories firm PowerA have released a series of peripherals and items designed to look after your believed new Switch 2 console to avoid a broken, smashed machine while taking it on-the-goTech14:16, 15 Jun 2025The PowerA Slim case for Switch 2Gamers who have just snapped up their fancy new Switch 2 console need some protection for their latest purchase.Because this fine piece of tech can easily be dropped while gaming onto a hard floor.‌Thankfully, a host of peripherals and accessories are already hitting stores for the Nintendo machine just days after its summertime launch.‌And it means you’ve now got options to protect your pricey device from a nasty fall or screen smash early in its gaming life.The bods at Power A have dropped a series of items worth considering for you Switch 2.Our go-to here is the new Slim Case which is a bargain at just £14.99.Article continues belowOfficially licensed by Nintendo, it has a moulded interior with soft fabric lining that perfectly cups your console, keeping it tightly nested from movement when zipped in.The case has a clean, rugged designIt looks the part too, with a grey tough fabric feel and that all-important Switch 2 logo on the front, bottom right, so you can show off to your pals.‌Inside you can even tuck in 10 game cards for your favourite titles thanks to a dedicated rack area.And that has an integrated play stand for on-the-go gamers who want to put out the magnetic Joy-Cons and have the display stand up in the case at a nice viewable angle where it remains protected while you game outdoors with pals.The play stand doubles as a padded screen protector when the system is inside the case, which is ideal.‌We’ve tried this out and it feels of good quality and well padded to protect your console.You can also get a screen protector from the firm to cover your precious 7.9-inch 1080p LCD screen form a break during a fall.There are two in a pack for £9 and, just like mobile phone screen protectors, they’ll give you an extra layer of cover while not affecting the touch screen mechanisms.‌The pack includes a microfibre cleaning cloth, placement guides, dust removal stickers and applicator.The Mario Time advantage controller for Switch 2Finally, if you want to avoid the Joy-Cons altogether there are new controllers for the Switch 2 to consider.Article continues belowThe best looking one is arguably the Advantage wired controller dubbed ‘Mario Time’ which costs £29 and boasts hall-effect magnetic sensor thumb sticks for fluid gameplay, on board audio controls for your gaming headsets and a cool Super Mario themed look.‌‌‌
    #switch #gamers #can #now #get
    Switch 2 gamers can now get top protection to end the dreaded console drop-and-break
    Accessories firm PowerA have released a series of peripherals and items designed to look after your believed new Switch 2 console to avoid a broken, smashed machine while taking it on-the-goTech14:16, 15 Jun 2025The PowerA Slim case for Switch 2Gamers who have just snapped up their fancy new Switch 2 console need some protection for their latest purchase.Because this fine piece of tech can easily be dropped while gaming onto a hard floor.‌Thankfully, a host of peripherals and accessories are already hitting stores for the Nintendo machine just days after its summertime launch.‌And it means you’ve now got options to protect your pricey device from a nasty fall or screen smash early in its gaming life.The bods at Power A have dropped a series of items worth considering for you Switch 2.Our go-to here is the new Slim Case which is a bargain at just £14.99.Article continues belowOfficially licensed by Nintendo, it has a moulded interior with soft fabric lining that perfectly cups your console, keeping it tightly nested from movement when zipped in.The case has a clean, rugged designIt looks the part too, with a grey tough fabric feel and that all-important Switch 2 logo on the front, bottom right, so you can show off to your pals.‌Inside you can even tuck in 10 game cards for your favourite titles thanks to a dedicated rack area.And that has an integrated play stand for on-the-go gamers who want to put out the magnetic Joy-Cons and have the display stand up in the case at a nice viewable angle where it remains protected while you game outdoors with pals.The play stand doubles as a padded screen protector when the system is inside the case, which is ideal.‌We’ve tried this out and it feels of good quality and well padded to protect your console.You can also get a screen protector from the firm to cover your precious 7.9-inch 1080p LCD screen form a break during a fall.There are two in a pack for £9 and, just like mobile phone screen protectors, they’ll give you an extra layer of cover while not affecting the touch screen mechanisms.‌The pack includes a microfibre cleaning cloth, placement guides, dust removal stickers and applicator.The Mario Time advantage controller for Switch 2Finally, if you want to avoid the Joy-Cons altogether there are new controllers for the Switch 2 to consider.Article continues belowThe best looking one is arguably the Advantage wired controller dubbed ‘Mario Time’ which costs £29 and boasts hall-effect magnetic sensor thumb sticks for fluid gameplay, on board audio controls for your gaming headsets and a cool Super Mario themed look.‌‌‌ #switch #gamers #can #now #get
    WWW.DAILYSTAR.CO.UK
    Switch 2 gamers can now get top protection to end the dreaded console drop-and-break
    Accessories firm PowerA have released a series of peripherals and items designed to look after your believed new Switch 2 console to avoid a broken, smashed machine while taking it on-the-goTech14:16, 15 Jun 2025The PowerA Slim case for Switch 2Gamers who have just snapped up their fancy new Switch 2 console need some protection for their latest purchase.Because this fine piece of tech can easily be dropped while gaming onto a hard floor.‌Thankfully, a host of peripherals and accessories are already hitting stores for the Nintendo machine just days after its summertime launch.‌And it means you’ve now got options to protect your pricey device from a nasty fall or screen smash early in its gaming life.The bods at Power A have dropped a series of items worth considering for you Switch 2.Our go-to here is the new Slim Case which is a bargain at just £14.99.Article continues belowOfficially licensed by Nintendo, it has a moulded interior with soft fabric lining that perfectly cups your console, keeping it tightly nested from movement when zipped in.The case has a clean, rugged designIt looks the part too, with a grey tough fabric feel and that all-important Switch 2 logo on the front, bottom right, so you can show off to your pals.‌Inside you can even tuck in 10 game cards for your favourite titles thanks to a dedicated rack area.And that has an integrated play stand for on-the-go gamers who want to put out the magnetic Joy-Cons and have the display stand up in the case at a nice viewable angle where it remains protected while you game outdoors with pals.The play stand doubles as a padded screen protector when the system is inside the case, which is ideal.‌We’ve tried this out and it feels of good quality and well padded to protect your console.You can also get a screen protector from the firm to cover your precious 7.9-inch 1080p LCD screen form a break during a fall.There are two in a pack for £9 and, just like mobile phone screen protectors, they’ll give you an extra layer of cover while not affecting the touch screen mechanisms.‌The pack includes a microfibre cleaning cloth, placement guides, dust removal stickers and applicator.The Mario Time advantage controller for Switch 2Finally, if you want to avoid the Joy-Cons altogether there are new controllers for the Switch 2 to consider.Article continues belowThe best looking one is arguably the Advantage wired controller dubbed ‘Mario Time’ which costs £29 and boasts hall-effect magnetic sensor thumb sticks for fluid gameplay, on board audio controls for your gaming headsets and a cool Super Mario themed look.‌‌‌
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  • This ShowerClear Design Fixes the Mold Problem All Showerheads Have

    There is an inherent problem with the design of shower heads. Not some of them, all of them. The problem is that their very design creates the ideal circumstances for mold to thrive within them, internally, in areas that you cannot access for cleaning.A bathtub faucet or kitchen sink tap is simply just a shaped pipe that allows water to flow through them. When you turn the water off, the pipe mouths quickly dry, thanks to their relatively wide shape and local airflow.Showerheads, however, are complex workings of intricate inner channels and nozzles, designed to break the water flow into spray patterns that end users find desirable. These channels are all inside the showerhead and get little airflow. The channels can never really dry out completely, and over time, that interal dampness allows bacteria and mold—including the dreaded black mold--to thrive. In this shot of a showerhead that has been cut open by a saw, a lot of what you see is the detritus of the cut plastic, but you can also see the brown stuff. And deeper inside the head, you find this: The mother of Steve Sunshine, an inventor, was suffering from respiratory issues. Sunshine disassembled her showerhead and found it was filled with mold. He subsequently designed this ShowerClear: This ingenious design pops open, so that after a shower you can let the shower head's innards dry out. It also makes it easy to clean, so you can eliminate mineral build-up.The ShowerClear heads come in a variety of finishes and run
    #this #showerclear #design #fixes #mold
    This ShowerClear Design Fixes the Mold Problem All Showerheads Have
    There is an inherent problem with the design of shower heads. Not some of them, all of them. The problem is that their very design creates the ideal circumstances for mold to thrive within them, internally, in areas that you cannot access for cleaning.A bathtub faucet or kitchen sink tap is simply just a shaped pipe that allows water to flow through them. When you turn the water off, the pipe mouths quickly dry, thanks to their relatively wide shape and local airflow.Showerheads, however, are complex workings of intricate inner channels and nozzles, designed to break the water flow into spray patterns that end users find desirable. These channels are all inside the showerhead and get little airflow. The channels can never really dry out completely, and over time, that interal dampness allows bacteria and mold—including the dreaded black mold--to thrive. In this shot of a showerhead that has been cut open by a saw, a lot of what you see is the detritus of the cut plastic, but you can also see the brown stuff. And deeper inside the head, you find this: The mother of Steve Sunshine, an inventor, was suffering from respiratory issues. Sunshine disassembled her showerhead and found it was filled with mold. He subsequently designed this ShowerClear: This ingenious design pops open, so that after a shower you can let the shower head's innards dry out. It also makes it easy to clean, so you can eliminate mineral build-up.The ShowerClear heads come in a variety of finishes and run #this #showerclear #design #fixes #mold
    WWW.CORE77.COM
    This ShowerClear Design Fixes the Mold Problem All Showerheads Have
    There is an inherent problem with the design of shower heads. Not some of them, all of them. The problem is that their very design creates the ideal circumstances for mold to thrive within them, internally, in areas that you cannot access for cleaning.A bathtub faucet or kitchen sink tap is simply just a shaped pipe that allows water to flow through them. When you turn the water off, the pipe mouths quickly dry, thanks to their relatively wide shape and local airflow.Showerheads, however, are complex workings of intricate inner channels and nozzles, designed to break the water flow into spray patterns that end users find desirable. These channels are all inside the showerhead and get little airflow. The channels can never really dry out completely, and over time, that interal dampness allows bacteria and mold—including the dreaded black mold--to thrive. In this shot of a showerhead that has been cut open by a saw, a lot of what you see is the detritus of the cut plastic, but you can also see the brown stuff. And deeper inside the head, you find this: The mother of Steve Sunshine, an inventor, was suffering from respiratory issues. Sunshine disassembled her showerhead and found it was filled with mold. He subsequently designed this ShowerClear: This ingenious design pops open, so that after a shower you can let the shower head's innards dry out. It also makes it easy to clean, so you can eliminate mineral build-up. (This eliminates the mild hassle that many of us undertake to clean our showerheads, which is soaking them in a vessel filled with vinegar for a few hours.) The ShowerClear heads come in a variety of finishes and run $140.
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  • Mirela Cialai Q&A: Customer Engagement Book Interview

    Reading Time: 9 minutes
    In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential.
    That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success.
    In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers.
    You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI.
    Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.

     
    Mirela Cialai Q&A Interview
    1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience?

    Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives.

    This could be revenue growth, customer retention, market expansion, or operational efficiency.
    We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition.
    We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals.
    In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance.
    This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth.
    Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings.
    Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences.
    To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale.

    By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals.

    2. What steps did you take to ensure data accuracy?
    The data team was very diligent in ensuring that our data warehouse had accurate data.
    So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc.

    That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data.

    3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy?
    Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability.
    I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%.
    This data helps make a compelling case to stakeholders about the importance of prioritizing retention.
    Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth.
    This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives.

    By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy.

    4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement?
    Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach.
    The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives.
    I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse.
    Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows.
    Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities.

    Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape.

    5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for?
    I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels.
    Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns.
    Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns.
    Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability.

    If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs.

    6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap?
    Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes.
    Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact.
    Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert.

    By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success.

    7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives?
    To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success.
    Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value.
    Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities.
    Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth.
    By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs.

    In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability.

    In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first.
    8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you?
    Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability.
    We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success.
    To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams.

    To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together.

    9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like?
    A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine.
    In one word: PAPER. Here’s how it breaks down.

    Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals.
    Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps.
    Prioritize: initiatives based on impact, feasibility, and ROI potential.
    Execute: by implementing the roadmap in manageable phases.
    Refine: by continuously improving CRM performance and refining the roadmap.

    So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy.

    10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively?
    The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences.

    The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth.

    Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies.
    The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes.
    Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution.
    A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions.
    Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others.
    While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends.

    By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success.

    11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind?
    I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives.
    Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives.

    Another important lesson: The roadmap is only as effective as the data and systems it’s built upon.

    I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on.
    A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers.

    So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.

     

     
    This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die.
    Download the PDF or request a physical copy of the book here.
    The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage.
    #mirela #cialai #qampampa #customer #engagement
    Mirela Cialai Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage. #mirela #cialai #qampampa #customer #engagement
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    Mirela Cialai Q&A: Customer Engagement Book Interview
    Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage.
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  • 15 riveting images from the 2025 UN World Oceans Day Photo Competition

    Big and Small Underwater Faces — 3rd Place.
    Trips to the Antarctic Peninsula always yield amazing encounters with leopard seals. Boldly approaching me and baring his teeth, this individual was keen to point out that this part of Antarctica was his territory. This picture was shot at dusk, resulting in the rather moody atmosphere.
     
    Credit: Lars von Ritter Zahony/ World Ocean’s Day

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    The striking eye of a humpback whale named Sweet Girl peers at the camera. Just four days later, she would be dead, hit by a speeding boat and one of the 20,000 whales killed by ship strikes each year. Photographer Rachel Moore’s captivating imageof Sweet Girl earned top honors at the 2025 United Nations World Oceans Day Photo Competition.
    Wonder: Sustaining What Sustains Us — WinnerThis photo, taken in Mo’orea, French Polynesia in 2024, captures the eye of a humpback whale named Sweet Girl, just days before her tragic death. Four days after I captured this intimate moment, she was struck and killed by a fast-moving ship. Her death serves as a heartbreaking reminder of the 20,000 whales lost to ship strikes every year. We are using her story to advocate for stronger protections, petitioning for stricter speed laws around Tahiti and Mo’orea during whale season. I hope Sweet Girl’s legacy will spark real change to protect these incredible animals and prevent further senseless loss.Credit: Rachel Moore/ United Nations World Oceans Day www.unworldoceansday.org
    Now in its twelfth year, the competition coordinated in collaboration between the UN Division for Ocean Affairs and the Law of the Sea, DivePhotoGuide, Oceanic Global, and  the Intergovernmental Oceanographic Commission of UNESCO. Each year, thousands of underwater photographers submit images that judges award prizes for across four categories: Big and Small Underwater Faces, Underwater Seascapes, Above Water Seascapes, and Wonder: Sustaining What Sustains Us.
    This year’s winning images include a curious leopard seal, a swarm of jellyfish, and a very grumpy looking Japanese warbonnet. Given our oceans’ perilous state, all competition participants were required to sign a charter of 14 commitments regarding ethics in photography.
    Underwater Seascapes — Honorable MentionWith only orcas as their natural predators, leopard seals are Antarctica’s most versatile hunters, preying on everything from fish and cephalopods to penguins and other seals. Gentoo penguins are a favored menu item, and leopard seals can be observed patrolling the waters around their colonies. For this shot, I used a split image to capture both worlds: the gentoo penguin colony in the background with the leopard seal on the hunt in the foreground.Credit: Lars von Ritter Zahony/ United Nations World Oceans Day www.unworldoceansday.org
    Above Water Seascapes – WinnerA serene lake cradled by arid dunes, where a gentle stream breathes life into the heart of Mother Earth’s creation: Captured from an airplane, this image reveals the powerful contrasts and hidden beauty where land and ocean meet, reminding us that the ocean is the source of all life and that everything in nature is deeply connected. The location is a remote stretch of coastline near Shark Bay, Western Australia.Credit: Leander Nardin/ United Nations World Oceans Day www.unworldoceansday.org
    Above Water Seascapes — 3rd PlaceParadise Harbour is one of the most beautiful places on the Antarctic Peninsula. When I visited, the sea was extremely calm, and I was lucky enough to witness a wonderfully clear reflection of the Suárez Glacierin the water. The only problem was the waves created by our speedboat, and the only way to capture the perfect reflection was to lie on the bottom of the boat while it moved towards the glacier.Credit: Andrey Nosik/ United Nations World Oceans Day www.unworldoceansday.org
    Underwater Seascapes — 3rd Place“La Rapadura” is a natural hidden treasure on the northern coast of Tenerife, in the Spanish territory of the Canary Islands. Only discovered in 1996, it is one of the most astonishing underwater landscapes in the world, consistently ranking among the planet’s best dive sites. These towering columns of basalt are the result of volcanic processes that occurred between 500,000 and a million years ago. The formation was created when a basaltic lava flow reached the ocean, where, upon cooling and solidifying, it contracted, creating natural structures often compared to the pipes of church organs. Located in a region where marine life has been impacted by once common illegal fishing practices, this stunning natural monument has both geological and ecological value, and scientists and underwater photographers are advocating for its protection.Credit: Pedro Carrillo/ United Nations World Oceans Day www.unworldoceansday.org
    Underwater Seascapes — WinnerThis year, I had the incredible opportunity to visit a jellyfish lake during a liveaboard trip around southern Raja Ampat, Indonesia. Being surrounded by millions of jellyfish, which have evolved to lose their stinging ability due to the absence of predators, was one of the most breathtaking experiences I’ve ever had.Credit: Dani Escayola/ United Nations World Oceans Day www.unworldoceansday.org
    Underwater Seascapes — 2nd PlaceThis shot captures a school of rays resting at a cleaning station in Mauritius, where strong currents once attracted them regularly. Some rays grew accustomed to divers, allowing close encounters like this. Sadly, after the severe bleaching that the reefs here suffered last year, such gatherings have become rare, and I fear I may not witness this again at the same spot.Credit: Gerald Rambert/ United Nations World Oceans Day www.unworldoceansday.org
    Wonder: Sustaining What Sustains Us — 3rd PlaceShot in Cuba’s Jardines de la Reina—a protected shark sanctuary—this image captures a Caribbean reef shark weaving through a group of silky sharks near the surface. Using a slow shutter and strobes as the shark pivoted sharply, the motion blurred into a wave-like arc across its head, lit by the golden hues of sunset. The abundance and behavior of sharks here is a living symbol of what protected oceans can look like.Credit: Steven Lopez/ United Nations World Oceans Day www.unworldoceansday.org
     Above Water Seascapes — 2nd PlaceNorthern gannetssoar above the dramatic cliffs of Scotland’s Hermaness National Nature Reserve, their sleek white bodies and black-tipped wings slicing through the Shetland winds. These seabirds, the largest in the North Atlantic, are renowned for their striking plunge-dives, reaching speeds up to 100 kphas they hunt for fish beneath the waves. The cliffs of Hermaness provide ideal nesting sites, with updrafts aiding their take-offs and landings. Each spring, thousands return to this rugged coastline, forming one of the UK’s most significant gannet colonies. It was a major challenge to take photos at the edge of these cliffs at almost 200 meterswith the winds up to 30 kph.Credit: Nur Tucker/ United Nations World Oceans Day www.unworldoceansday.org
    Above Water Seascapes — Honorable MentionA South Atlantic swell breaks on the Dungeons Reef off the Cape Peninsula, South Africa, shot while photographing a big-wave surf session in October 2017. It’s the crescendoing sounds of these breaking swells that always amazes me.Credit: Ken Findlay/ United Nations World Oceans Day www.unworldoceansday.org
    Wonder: Sustaining What Sustains Us — Honorable MentionHumpback whales in their thousands migrate along the Ningaloo Reef in Western Australia every year on the way to and from their calving grounds. In four seasons of swimming with them on the reef here, this is the only encounter I’ve had like this one. This pair of huge adult whales repeatedly spy-hopped alongside us, seeking to interact with and investigate us, leaving me completely breathless. The female in the foreground was much more confident than the male behind and would constantly make close approaches, whilst the male hung back a little, still interested but shy. After more than 10 years working with wildlife in the water, this was one of the best experiences of my life.Credit: Ollie Clarke/ United Nations World Oceans Day www.unworldoceansday.org
    Big and Small Underwater Faces — 2nd PlaceOn one of my many blackwater dives in Anilao, in the Philippines, my guide and I spotted something moving erratically at a depth of around 20 meters, about 10 to 15 centimeters in size. We quickly realized that it was a rare blanket octopus. As we approached, it opened up its beautiful blanket, revealing its multicolored mantle. I managed to take a few shots before it went on its way. I felt truly privileged to have captured this fascinating deep-sea cephalopod. Among its many unique characteristics, this species exhibits some of the most extreme sexual size-dimorphism in nature, with females weighing up to 40,000 times more than males.Credit: Giacomo Marchione/ United Nations World Oceans Day www.unworldoceansday.org
    Big and Small Underwater Faces – WinnerThis photo of a Japanese warbonnetwas captured in the Sea of Japan, about 50 milessouthwest of Vladivostok, Russia. I found the ornate fish at a depth of about 30 meters, under the stern of a shipwreck. This species does not appear to be afraid of divers—on the contrary, it seems to enjoy the attention—and it even tried to sit on the dome port of my camera.Credit: Andrey Nosik/ United Nations World Oceans Day www.unworldoceansday.org
    Wonder: Sustaining What Sustains Us — 2nd PlaceA juvenile pinnate batfishcaptured with a slow shutter speed, a snooted light, and deliberate camera panning to create a sense of motion and drama. Juvenile pinnate batfish are known for their striking black bodies outlined in vibrant orange—a coloration they lose within just a few months as they mature. I encountered this restless subject in the tropical waters of Indonesia’s Lembeh Strait. Capturing this image took patience and persistence over two dives, as these active young fish constantly dart for cover in crevices, making the shot particularly challenging.Credit: Luis Arpa/ United Nations World Oceans Day www.unworldoceansday.org
    #riveting #images #world #oceans #dayphoto
    15 riveting images from the 2025 UN World Oceans Day Photo Competition
    Big and Small Underwater Faces — 3rd Place. Trips to the Antarctic Peninsula always yield amazing encounters with leopard seals. Boldly approaching me and baring his teeth, this individual was keen to point out that this part of Antarctica was his territory. This picture was shot at dusk, resulting in the rather moody atmosphere.   Credit: Lars von Ritter Zahony/ World Ocean’s Day Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent every weekday. The striking eye of a humpback whale named Sweet Girl peers at the camera. Just four days later, she would be dead, hit by a speeding boat and one of the 20,000 whales killed by ship strikes each year. Photographer Rachel Moore’s captivating imageof Sweet Girl earned top honors at the 2025 United Nations World Oceans Day Photo Competition. Wonder: Sustaining What Sustains Us — WinnerThis photo, taken in Mo’orea, French Polynesia in 2024, captures the eye of a humpback whale named Sweet Girl, just days before her tragic death. Four days after I captured this intimate moment, she was struck and killed by a fast-moving ship. Her death serves as a heartbreaking reminder of the 20,000 whales lost to ship strikes every year. We are using her story to advocate for stronger protections, petitioning for stricter speed laws around Tahiti and Mo’orea during whale season. I hope Sweet Girl’s legacy will spark real change to protect these incredible animals and prevent further senseless loss.Credit: Rachel Moore/ United Nations World Oceans Day www.unworldoceansday.org Now in its twelfth year, the competition coordinated in collaboration between the UN Division for Ocean Affairs and the Law of the Sea, DivePhotoGuide, Oceanic Global, and  the Intergovernmental Oceanographic Commission of UNESCO. Each year, thousands of underwater photographers submit images that judges award prizes for across four categories: Big and Small Underwater Faces, Underwater Seascapes, Above Water Seascapes, and Wonder: Sustaining What Sustains Us. This year’s winning images include a curious leopard seal, a swarm of jellyfish, and a very grumpy looking Japanese warbonnet. Given our oceans’ perilous state, all competition participants were required to sign a charter of 14 commitments regarding ethics in photography. Underwater Seascapes — Honorable MentionWith only orcas as their natural predators, leopard seals are Antarctica’s most versatile hunters, preying on everything from fish and cephalopods to penguins and other seals. Gentoo penguins are a favored menu item, and leopard seals can be observed patrolling the waters around their colonies. For this shot, I used a split image to capture both worlds: the gentoo penguin colony in the background with the leopard seal on the hunt in the foreground.Credit: Lars von Ritter Zahony/ United Nations World Oceans Day www.unworldoceansday.org Above Water Seascapes – WinnerA serene lake cradled by arid dunes, where a gentle stream breathes life into the heart of Mother Earth’s creation: Captured from an airplane, this image reveals the powerful contrasts and hidden beauty where land and ocean meet, reminding us that the ocean is the source of all life and that everything in nature is deeply connected. The location is a remote stretch of coastline near Shark Bay, Western Australia.Credit: Leander Nardin/ United Nations World Oceans Day www.unworldoceansday.org Above Water Seascapes — 3rd PlaceParadise Harbour is one of the most beautiful places on the Antarctic Peninsula. When I visited, the sea was extremely calm, and I was lucky enough to witness a wonderfully clear reflection of the Suárez Glacierin the water. The only problem was the waves created by our speedboat, and the only way to capture the perfect reflection was to lie on the bottom of the boat while it moved towards the glacier.Credit: Andrey Nosik/ United Nations World Oceans Day www.unworldoceansday.org Underwater Seascapes — 3rd Place“La Rapadura” is a natural hidden treasure on the northern coast of Tenerife, in the Spanish territory of the Canary Islands. Only discovered in 1996, it is one of the most astonishing underwater landscapes in the world, consistently ranking among the planet’s best dive sites. These towering columns of basalt are the result of volcanic processes that occurred between 500,000 and a million years ago. The formation was created when a basaltic lava flow reached the ocean, where, upon cooling and solidifying, it contracted, creating natural structures often compared to the pipes of church organs. Located in a region where marine life has been impacted by once common illegal fishing practices, this stunning natural monument has both geological and ecological value, and scientists and underwater photographers are advocating for its protection.Credit: Pedro Carrillo/ United Nations World Oceans Day www.unworldoceansday.org Underwater Seascapes — WinnerThis year, I had the incredible opportunity to visit a jellyfish lake during a liveaboard trip around southern Raja Ampat, Indonesia. Being surrounded by millions of jellyfish, which have evolved to lose their stinging ability due to the absence of predators, was one of the most breathtaking experiences I’ve ever had.Credit: Dani Escayola/ United Nations World Oceans Day www.unworldoceansday.org Underwater Seascapes — 2nd PlaceThis shot captures a school of rays resting at a cleaning station in Mauritius, where strong currents once attracted them regularly. Some rays grew accustomed to divers, allowing close encounters like this. Sadly, after the severe bleaching that the reefs here suffered last year, such gatherings have become rare, and I fear I may not witness this again at the same spot.Credit: Gerald Rambert/ United Nations World Oceans Day www.unworldoceansday.org Wonder: Sustaining What Sustains Us — 3rd PlaceShot in Cuba’s Jardines de la Reina—a protected shark sanctuary—this image captures a Caribbean reef shark weaving through a group of silky sharks near the surface. Using a slow shutter and strobes as the shark pivoted sharply, the motion blurred into a wave-like arc across its head, lit by the golden hues of sunset. The abundance and behavior of sharks here is a living symbol of what protected oceans can look like.Credit: Steven Lopez/ United Nations World Oceans Day www.unworldoceansday.org  Above Water Seascapes — 2nd PlaceNorthern gannetssoar above the dramatic cliffs of Scotland’s Hermaness National Nature Reserve, their sleek white bodies and black-tipped wings slicing through the Shetland winds. These seabirds, the largest in the North Atlantic, are renowned for their striking plunge-dives, reaching speeds up to 100 kphas they hunt for fish beneath the waves. The cliffs of Hermaness provide ideal nesting sites, with updrafts aiding their take-offs and landings. Each spring, thousands return to this rugged coastline, forming one of the UK’s most significant gannet colonies. It was a major challenge to take photos at the edge of these cliffs at almost 200 meterswith the winds up to 30 kph.Credit: Nur Tucker/ United Nations World Oceans Day www.unworldoceansday.org Above Water Seascapes — Honorable MentionA South Atlantic swell breaks on the Dungeons Reef off the Cape Peninsula, South Africa, shot while photographing a big-wave surf session in October 2017. It’s the crescendoing sounds of these breaking swells that always amazes me.Credit: Ken Findlay/ United Nations World Oceans Day www.unworldoceansday.org Wonder: Sustaining What Sustains Us — Honorable MentionHumpback whales in their thousands migrate along the Ningaloo Reef in Western Australia every year on the way to and from their calving grounds. In four seasons of swimming with them on the reef here, this is the only encounter I’ve had like this one. This pair of huge adult whales repeatedly spy-hopped alongside us, seeking to interact with and investigate us, leaving me completely breathless. The female in the foreground was much more confident than the male behind and would constantly make close approaches, whilst the male hung back a little, still interested but shy. After more than 10 years working with wildlife in the water, this was one of the best experiences of my life.Credit: Ollie Clarke/ United Nations World Oceans Day www.unworldoceansday.org Big and Small Underwater Faces — 2nd PlaceOn one of my many blackwater dives in Anilao, in the Philippines, my guide and I spotted something moving erratically at a depth of around 20 meters, about 10 to 15 centimeters in size. We quickly realized that it was a rare blanket octopus. As we approached, it opened up its beautiful blanket, revealing its multicolored mantle. I managed to take a few shots before it went on its way. I felt truly privileged to have captured this fascinating deep-sea cephalopod. Among its many unique characteristics, this species exhibits some of the most extreme sexual size-dimorphism in nature, with females weighing up to 40,000 times more than males.Credit: Giacomo Marchione/ United Nations World Oceans Day www.unworldoceansday.org Big and Small Underwater Faces – WinnerThis photo of a Japanese warbonnetwas captured in the Sea of Japan, about 50 milessouthwest of Vladivostok, Russia. I found the ornate fish at a depth of about 30 meters, under the stern of a shipwreck. This species does not appear to be afraid of divers—on the contrary, it seems to enjoy the attention—and it even tried to sit on the dome port of my camera.Credit: Andrey Nosik/ United Nations World Oceans Day www.unworldoceansday.org Wonder: Sustaining What Sustains Us — 2nd PlaceA juvenile pinnate batfishcaptured with a slow shutter speed, a snooted light, and deliberate camera panning to create a sense of motion and drama. Juvenile pinnate batfish are known for their striking black bodies outlined in vibrant orange—a coloration they lose within just a few months as they mature. I encountered this restless subject in the tropical waters of Indonesia’s Lembeh Strait. Capturing this image took patience and persistence over two dives, as these active young fish constantly dart for cover in crevices, making the shot particularly challenging.Credit: Luis Arpa/ United Nations World Oceans Day www.unworldoceansday.org #riveting #images #world #oceans #dayphoto
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    15 riveting images from the 2025 UN World Oceans Day Photo Competition
    Big and Small Underwater Faces — 3rd Place. Trips to the Antarctic Peninsula always yield amazing encounters with leopard seals (Hydrurga leptonyx). Boldly approaching me and baring his teeth, this individual was keen to point out that this part of Antarctica was his territory. This picture was shot at dusk, resulting in the rather moody atmosphere.   Credit: Lars von Ritter Zahony (Germany) / World Ocean’s Day Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent every weekday. The striking eye of a humpback whale named Sweet Girl peers at the camera. Just four days later, she would be dead, hit by a speeding boat and one of the 20,000 whales killed by ship strikes each year. Photographer Rachel Moore’s captivating image (seen below) of Sweet Girl earned top honors at the 2025 United Nations World Oceans Day Photo Competition. Wonder: Sustaining What Sustains Us — WinnerThis photo, taken in Mo’orea, French Polynesia in 2024, captures the eye of a humpback whale named Sweet Girl, just days before her tragic death. Four days after I captured this intimate moment, she was struck and killed by a fast-moving ship. Her death serves as a heartbreaking reminder of the 20,000 whales lost to ship strikes every year. We are using her story to advocate for stronger protections, petitioning for stricter speed laws around Tahiti and Mo’orea during whale season. I hope Sweet Girl’s legacy will spark real change to protect these incredible animals and prevent further senseless loss.Credit: Rachel Moore (USA) / United Nations World Oceans Day www.unworldoceansday.org Now in its twelfth year, the competition coordinated in collaboration between the UN Division for Ocean Affairs and the Law of the Sea, DivePhotoGuide (DPG), Oceanic Global, and  the Intergovernmental Oceanographic Commission of UNESCO. Each year, thousands of underwater photographers submit images that judges award prizes for across four categories: Big and Small Underwater Faces, Underwater Seascapes, Above Water Seascapes, and Wonder: Sustaining What Sustains Us. This year’s winning images include a curious leopard seal, a swarm of jellyfish, and a very grumpy looking Japanese warbonnet. Given our oceans’ perilous state, all competition participants were required to sign a charter of 14 commitments regarding ethics in photography. Underwater Seascapes — Honorable MentionWith only orcas as their natural predators, leopard seals are Antarctica’s most versatile hunters, preying on everything from fish and cephalopods to penguins and other seals. Gentoo penguins are a favored menu item, and leopard seals can be observed patrolling the waters around their colonies. For this shot, I used a split image to capture both worlds: the gentoo penguin colony in the background with the leopard seal on the hunt in the foreground.Credit: Lars von Ritter Zahony (Germany) / United Nations World Oceans Day www.unworldoceansday.org Above Water Seascapes – WinnerA serene lake cradled by arid dunes, where a gentle stream breathes life into the heart of Mother Earth’s creation: Captured from an airplane, this image reveals the powerful contrasts and hidden beauty where land and ocean meet, reminding us that the ocean is the source of all life and that everything in nature is deeply connected. The location is a remote stretch of coastline near Shark Bay, Western Australia.Credit: Leander Nardin (Austria) / United Nations World Oceans Day www.unworldoceansday.org Above Water Seascapes — 3rd PlaceParadise Harbour is one of the most beautiful places on the Antarctic Peninsula. When I visited, the sea was extremely calm, and I was lucky enough to witness a wonderfully clear reflection of the Suárez Glacier (aka Petzval Glacier) in the water. The only problem was the waves created by our speedboat, and the only way to capture the perfect reflection was to lie on the bottom of the boat while it moved towards the glacier.Credit: Andrey Nosik (Russia) / United Nations World Oceans Day www.unworldoceansday.org Underwater Seascapes — 3rd Place“La Rapadura” is a natural hidden treasure on the northern coast of Tenerife, in the Spanish territory of the Canary Islands. Only discovered in 1996, it is one of the most astonishing underwater landscapes in the world, consistently ranking among the planet’s best dive sites. These towering columns of basalt are the result of volcanic processes that occurred between 500,000 and a million years ago. The formation was created when a basaltic lava flow reached the ocean, where, upon cooling and solidifying, it contracted, creating natural structures often compared to the pipes of church organs. Located in a region where marine life has been impacted by once common illegal fishing practices, this stunning natural monument has both geological and ecological value, and scientists and underwater photographers are advocating for its protection. (Model: Yolanda Garcia)Credit: Pedro Carrillo (Spain) / United Nations World Oceans Day www.unworldoceansday.org Underwater Seascapes — WinnerThis year, I had the incredible opportunity to visit a jellyfish lake during a liveaboard trip around southern Raja Ampat, Indonesia. Being surrounded by millions of jellyfish, which have evolved to lose their stinging ability due to the absence of predators, was one of the most breathtaking experiences I’ve ever had.Credit: Dani Escayola (Spain) / United Nations World Oceans Day www.unworldoceansday.org Underwater Seascapes — 2nd PlaceThis shot captures a school of rays resting at a cleaning station in Mauritius, where strong currents once attracted them regularly. Some rays grew accustomed to divers, allowing close encounters like this. Sadly, after the severe bleaching that the reefs here suffered last year, such gatherings have become rare, and I fear I may not witness this again at the same spot.Credit: Gerald Rambert (Mauritius) / United Nations World Oceans Day www.unworldoceansday.org Wonder: Sustaining What Sustains Us — 3rd PlaceShot in Cuba’s Jardines de la Reina—a protected shark sanctuary—this image captures a Caribbean reef shark weaving through a group of silky sharks near the surface. Using a slow shutter and strobes as the shark pivoted sharply, the motion blurred into a wave-like arc across its head, lit by the golden hues of sunset. The abundance and behavior of sharks here is a living symbol of what protected oceans can look like.Credit: Steven Lopez (USA) / United Nations World Oceans Day www.unworldoceansday.org  Above Water Seascapes — 2nd PlaceNorthern gannets (Morus bassanus) soar above the dramatic cliffs of Scotland’s Hermaness National Nature Reserve, their sleek white bodies and black-tipped wings slicing through the Shetland winds. These seabirds, the largest in the North Atlantic, are renowned for their striking plunge-dives, reaching speeds up to 100 kph (60 mph) as they hunt for fish beneath the waves. The cliffs of Hermaness provide ideal nesting sites, with updrafts aiding their take-offs and landings. Each spring, thousands return to this rugged coastline, forming one of the UK’s most significant gannet colonies. It was a major challenge to take photos at the edge of these cliffs at almost 200 meters (650 feet) with the winds up to 30 kph (20 mph).Credit: Nur Tucker (UK/Turkey) / United Nations World Oceans Day www.unworldoceansday.org Above Water Seascapes — Honorable MentionA South Atlantic swell breaks on the Dungeons Reef off the Cape Peninsula, South Africa, shot while photographing a big-wave surf session in October 2017. It’s the crescendoing sounds of these breaking swells that always amazes me.Credit: Ken Findlay (South Africa) / United Nations World Oceans Day www.unworldoceansday.org Wonder: Sustaining What Sustains Us — Honorable MentionHumpback whales in their thousands migrate along the Ningaloo Reef in Western Australia every year on the way to and from their calving grounds. In four seasons of swimming with them on the reef here, this is the only encounter I’ve had like this one. This pair of huge adult whales repeatedly spy-hopped alongside us, seeking to interact with and investigate us, leaving me completely breathless. The female in the foreground was much more confident than the male behind and would constantly make close approaches, whilst the male hung back a little, still interested but shy. After more than 10 years working with wildlife in the water, this was one of the best experiences of my life.Credit: Ollie Clarke (UK) / United Nations World Oceans Day www.unworldoceansday.org Big and Small Underwater Faces — 2nd PlaceOn one of my many blackwater dives in Anilao, in the Philippines, my guide and I spotted something moving erratically at a depth of around 20 meters (65 feet), about 10 to 15 centimeters in size. We quickly realized that it was a rare blanket octopus (Tremoctopus sp.). As we approached, it opened up its beautiful blanket, revealing its multicolored mantle. I managed to take a few shots before it went on its way. I felt truly privileged to have captured this fascinating deep-sea cephalopod. Among its many unique characteristics, this species exhibits some of the most extreme sexual size-dimorphism in nature, with females weighing up to 40,000 times more than males.Credit: Giacomo Marchione (Italy) / United Nations World Oceans Day www.unworldoceansday.org Big and Small Underwater Faces – WinnerThis photo of a Japanese warbonnet (Chirolophis japonicus) was captured in the Sea of Japan, about 50 miles (80 kilometers) southwest of Vladivostok, Russia. I found the ornate fish at a depth of about 30 meters (100 feet), under the stern of a shipwreck. This species does not appear to be afraid of divers—on the contrary, it seems to enjoy the attention—and it even tried to sit on the dome port of my camera.Credit: Andrey Nosik (Russia) / United Nations World Oceans Day www.unworldoceansday.org Wonder: Sustaining What Sustains Us — 2nd PlaceA juvenile pinnate batfish (Platax pinnatus) captured with a slow shutter speed, a snooted light, and deliberate camera panning to create a sense of motion and drama. Juvenile pinnate batfish are known for their striking black bodies outlined in vibrant orange—a coloration they lose within just a few months as they mature. I encountered this restless subject in the tropical waters of Indonesia’s Lembeh Strait. Capturing this image took patience and persistence over two dives, as these active young fish constantly dart for cover in crevices, making the shot particularly challenging.Credit: Luis Arpa (Spain) / United Nations World Oceans Day www.unworldoceansday.org
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  • VFXShow 296: Mission: Impossible – The Final Reckoning

    Ethan Hunt and the IMF team race against time to find a rogue artificial intelligencethat can destroy mankind.
    AI, IMF & VFX: A Mission Worth Rendering
    In the latest episode of The VFXShow podcast, hosts Matt Wallin, Jason Diamond, and Mike Seymour reunite to dissect the spectacle, story, and seamless visual effects of Mission: Impossible – The Final Reckoning.
    As the eighth entry in the franchise, this chapter serves as a high-stakes, high-altitude crescendo to Tom Cruise’s nearly 30-year run as Ethan Hunt,  the relentless agent of the Impossible Mission Force.
    Cruise Control: When Practical Meets Pixel
    While the narrative revolves around the existential threat of a rogue AI known as The Entity, the real heart of the film lies in its bold commitment to visceral, real-world action. The VFX team discusses how Cruise’s ongoing devotion to doing his own death-defying stunts, from leaping between bi-planes to diving into the wreckage of a sunken submarine,  paradoxically increases the importance of invisible VFX. From seamless digital stitching to background replacements and subtle physics enhancements, the effects work had to serve the story without ever betraying the sense of raw, in-camera danger.
    Matt, Jason, and Mike explore how VFX in this film plays a critical supporting role, cleaning up stunts, compositing dangerous sequences, and selling the illusion of globe-spanning chaos.
    Whether it’s simulating the collapse of a Cold War-era submarine, managing intricate water dynamics in Ethan’s deep-sea dive, or integrating AI-driven visualisations of nuclear catastrophe, the film leans heavily on sophisticated post work to make Cruise’s practical stunts feel even more grounded and believable.
    The team also reflects on the thematic evolution of the franchise. While the plot may twist through layers of espionage, betrayal, and digital apocalypse, including face-offs with Gabriel, doomsday cults, and geopolitical brinkmanship,  it is not the team’s favourite MI film. And yet, they note, even as the story veers into sci-fi territory with sentient algorithms and bunker-bound AI traps, the VFX never overshadows the tactile performance at the film’s centre.
    Falling, Flying, Faking It Beautifully
    For fans of the franchise, visual effects, or just adrenaline-fueled cinema, this episode offers a thoughtful cinematic critique on how modern VFX artistry and old-school stuntwork can coexist to save a film that has lost its driving narrative direction.
    This week in our lineup isMatt Wallin *            @mattwallin    www.mattwallin.com
    Follow Matt on Mastodon: @Jason Diamond  @jasondiamond           www.thediamondbros.com
    Mike Seymour   @mikeseymour             www.fxguide.com. + @mikeseymour
    Special thanks to Matt Wallin for the editing & production of the show with help from Jim Shen.
    #vfxshow #mission #impossible #final #reckoning
    VFXShow 296: Mission: Impossible – The Final Reckoning
    Ethan Hunt and the IMF team race against time to find a rogue artificial intelligencethat can destroy mankind. AI, IMF & VFX: A Mission Worth Rendering In the latest episode of The VFXShow podcast, hosts Matt Wallin, Jason Diamond, and Mike Seymour reunite to dissect the spectacle, story, and seamless visual effects of Mission: Impossible – The Final Reckoning. As the eighth entry in the franchise, this chapter serves as a high-stakes, high-altitude crescendo to Tom Cruise’s nearly 30-year run as Ethan Hunt,  the relentless agent of the Impossible Mission Force. Cruise Control: When Practical Meets Pixel While the narrative revolves around the existential threat of a rogue AI known as The Entity, the real heart of the film lies in its bold commitment to visceral, real-world action. The VFX team discusses how Cruise’s ongoing devotion to doing his own death-defying stunts, from leaping between bi-planes to diving into the wreckage of a sunken submarine,  paradoxically increases the importance of invisible VFX. From seamless digital stitching to background replacements and subtle physics enhancements, the effects work had to serve the story without ever betraying the sense of raw, in-camera danger. Matt, Jason, and Mike explore how VFX in this film plays a critical supporting role, cleaning up stunts, compositing dangerous sequences, and selling the illusion of globe-spanning chaos. Whether it’s simulating the collapse of a Cold War-era submarine, managing intricate water dynamics in Ethan’s deep-sea dive, or integrating AI-driven visualisations of nuclear catastrophe, the film leans heavily on sophisticated post work to make Cruise’s practical stunts feel even more grounded and believable. The team also reflects on the thematic evolution of the franchise. While the plot may twist through layers of espionage, betrayal, and digital apocalypse, including face-offs with Gabriel, doomsday cults, and geopolitical brinkmanship,  it is not the team’s favourite MI film. And yet, they note, even as the story veers into sci-fi territory with sentient algorithms and bunker-bound AI traps, the VFX never overshadows the tactile performance at the film’s centre. Falling, Flying, Faking It Beautifully For fans of the franchise, visual effects, or just adrenaline-fueled cinema, this episode offers a thoughtful cinematic critique on how modern VFX artistry and old-school stuntwork can coexist to save a film that has lost its driving narrative direction. This week in our lineup isMatt Wallin *            @mattwallin    www.mattwallin.com Follow Matt on Mastodon: @Jason Diamond  @jasondiamond           www.thediamondbros.com Mike Seymour   @mikeseymour             www.fxguide.com. + @mikeseymour Special thanks to Matt Wallin for the editing & production of the show with help from Jim Shen. #vfxshow #mission #impossible #final #reckoning
    WWW.FXGUIDE.COM
    VFXShow 296: Mission: Impossible – The Final Reckoning
    Ethan Hunt and the IMF team race against time to find a rogue artificial intelligence (why is AI always the bad guy now if films? ) that can destroy mankind. AI, IMF & VFX: A Mission Worth Rendering In the latest episode of The VFXShow podcast, hosts Matt Wallin, Jason Diamond, and Mike Seymour reunite to dissect the spectacle, story, and seamless visual effects of Mission: Impossible – The Final Reckoning. As the eighth entry in the franchise, this chapter serves as a high-stakes, high-altitude crescendo to Tom Cruise’s nearly 30-year run as Ethan Hunt,  the relentless agent of the Impossible Mission Force. Cruise Control: When Practical Meets Pixel While the narrative revolves around the existential threat of a rogue AI known as The Entity, the real heart of the film lies in its bold commitment to visceral, real-world action. The VFX team discusses how Cruise’s ongoing devotion to doing his own death-defying stunts, from leaping between bi-planes to diving into the wreckage of a sunken submarine,  paradoxically increases the importance of invisible VFX. From seamless digital stitching to background replacements and subtle physics enhancements, the effects work had to serve the story without ever betraying the sense of raw, in-camera danger. Matt, Jason, and Mike explore how VFX in this film plays a critical supporting role, cleaning up stunts, compositing dangerous sequences, and selling the illusion of globe-spanning chaos. Whether it’s simulating the collapse of a Cold War-era submarine, managing intricate water dynamics in Ethan’s deep-sea dive, or integrating AI-driven visualisations of nuclear catastrophe, the film leans heavily on sophisticated post work to make Cruise’s practical stunts feel even more grounded and believable. The team also reflects on the thematic evolution of the franchise. While the plot may twist through layers of espionage, betrayal, and digital apocalypse, including face-offs with Gabriel, doomsday cults, and geopolitical brinkmanship,  it is not the team’s favourite MI film. And yet, they note, even as the story veers into sci-fi territory with sentient algorithms and bunker-bound AI traps, the VFX never overshadows the tactile performance at the film’s centre. Falling, Flying, Faking It Beautifully For fans of the franchise, visual effects, or just adrenaline-fueled cinema, this episode offers a thoughtful cinematic critique on how modern VFX artistry and old-school stuntwork can coexist to save a film that has lost its driving narrative direction. This week in our lineup is (or are they really??) Matt Wallin *            @mattwallin    www.mattwallin.com Follow Matt on Mastodon: @[email protected] Jason Diamond  @jasondiamond           www.thediamondbros.com Mike Seymour   @mikeseymour             www.fxguide.com. + @mikeseymour Special thanks to Matt Wallin for the editing & production of the show with help from Jim Shen.
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  • The 17 Best Barstools and Counter Stools

    Bar stools aren't intended for hours of lounging. What they are intended for, however, is constant use. Because what’s a bar if not a counter by another name? And a counter, in many cases, is also a breakfast table, the after-school snack buffet, the take-out and basketball-watching hub, and, eventually, the cocktail bar, come hosting hour. For each activity, the same seat does its duty. Unlike dining room chairs, bar stools suffer thoughtlessness: We yank them out, half asleep in the morning. We hike our feet up their pegs, lost in a TV show's plot. When friends come over, we lean forward, animatedly. All the while unwittingly testing each little joint and bolt beneath us. That’s why shopping for them requires a good deal of thought. So, we went ahead and did a lot of that thinking for you. Below, you’ll find some of ELLE Decor's favorite stools, from the design-forward to the budget-conscious. You'll also find a little about what went into our choices. The ClassicCarter Counter Stoolat Serena and LilyThere's a lot to be said for a classic. With this elevated chair-like stool, you can rest against the back and bring your feet up to its pegs. Also, it comes in six colorways.Dimensions37"H x 18.25" W x 21" DFeaturesSolid beech, painted finish. No assembly required. Holds up to 275 lbsThe Vacationer Avalon Rattan Swivel Bar Stoolat Serena and Lily If there's a material evocative of vacation, it's rattan. This version also has a swivel seat and basket-weave back. But, you'll have to appreciate the natural wear on a material—it's part of the appeal. Dimensions38.5"H x 20.5"W x 22"DFeaturesMade with hand-wrapped rattan, holds up to 300 lbsAdvertisement - Continue Reading BelowLaurel Foundry Modern Farmhouse® Baggett Solid Wood Windsor Back StoolNow 15% Offat WayfairIf you like the look of light wood but at an affordable pricepoint, this option from Wayfair is totally serviceable. And, it comes in three classic colorways. Dimensions14.8'' W X 14.2'' D; back is 12.5'' HFeaturesWood frame, some assembly required; holds up to 300 lbsMartha Stewart Martha Stewart Playa Handcrafted Rattan Counter StoolNow 36% Offat WayfairTDimensions35'' H x 23'' W x 22.5'' DFeaturessolid wood; some assembly required. Holds up to 300 lbsAdvertisement - Continue Reading BelowElegant designVanity Counter Stoolat nickeykehoe.comAnd what if you want the back, the cushioned seat, and a considered, elevated design? Time to check on Nickey Kehoe. Says our own Interiors Director, Bebe Howorth: “I love a stool with a little bit of back support, but doesn’t impose on the space like a chair.” Dimensions33.25" H x 18" W x 19.5" DFeaturesNatural oak; Susan Deliss, constanza in denimBarely-there backrestSede Counter Stool at ArticleA short back, a cushioned seat, and an elegant, tapered leg, this stool has a lovely silhouette at a low price point. Available in three colorways and the option of a leatherseat. Dimensions31"H x 16"W x 17"DFeaturesSolid and veneered wood, holds up to 300 lbsAdvertisement - Continue Reading BelowWayne Swivel Bar & Counter Stoolsat West ElmThere's no denying the appeal of the swivel. And if you foresee your bar stools serving a primarily social function, you'll want to seek that out. As Dorothy Scarborough, Editorial Assistant at ELLE Decor and Town & Country says: "Bar stools, by their very design, are tricky. When you're a few martinis in, it's fun to swing your legs and turn in circles, but when you're trying to enjoy a bowl of cereal, bar stools make for a less than ideal experience. This West Elm design has a higher back and arms, and at only 26 inches off the ground, doesn't make you feel like you're sitting on a tower. It's almost like a real chair, but it has all the jazzy chicness of a barstool."Adam Stoolat framacph.comOf course, not all stools need to be tall chairs. The perch-type stool can serve its function expertly, even with a minimal design, like this one from Frama. Dimension30" H x 17" W x 10" DFeaturesPowder coated frame, oiled seat; steel frame, oak seatAdvertisement - Continue Reading BelowErgonomic PerchWayland stool at oandgstudio.comPrepare for a comfortable perch with this statuesque stool from O&G Studio. Says ELLE Decor's Market Director, Benjamin Reynaert: "I personally sit-tested the Wayland Stool, and let me tell you—the carved solid wood seat isn’t just a design detail, it’s a comfort revelation, perfectly pairing form with the casual functionality of its bamboo-inspired turnings and classic box stretcher base, all available in a palette of 19 hand-applied stained finishes that highlight the American craftsmanship of O&G Studio."Dimensions25" H x 21.25" W x 18" DFeaturesMade with ash and maple wood, stained; "stylized bamboo turnings of the Wayland Family."Industrial chicSteel Stoolat ZARA HomeFrom Zara Home comes this sharp number. Not as tall as some, and, clearly, not intended for hours of sitting, this steel stool brings a chic taste of the industrial to any room. Dimensions17" H x 11" W x 11" DAdvertisement - Continue Reading BelowWinsome Winsome Satori Stoolat AmazonWith a curved wooden seat and a classic, ladder-leg construction, this Winsome Satori stool is chic, simple, and affordable. Bonus: It's available in multiple heights.Dimensions16" H x 18" W x 29" DFeaturesSolid beech wood with a walnut finishLancaster Stool at webstaurantstore.comIndustrial but make it comfortable: The Lancaster stool comes in multiple colors and heights. Plus: the cushion is removable, making these stools stackable for easy storage. Dimensions24" H x 16 " D x 16" WFeaturesFrame is coated steel, and the cushion is corrosion-resistant powder coated vinyl. Holds up to 400 lbsAdvertisement - Continue Reading BelowCurvy and Cushy Lulu and Georgia Ashford Bar Stoolat Lulu and GeorgiaThis curvy stool from Lulu and Georgia comes with the brusque silhouette of its industrial cousins tempered by the soft edges, arched lines, and plush seat of a comfortable chair.Dimensions30" H x 18.25" W x 18.25" DFeaturesAsh wood frame, foam cushion; hand-crafted and made from sustainable materialsThe Heavy-Lifting VacationerAlastair Bar & Counter StoolNow 37% Offat Joss & MainA return to the vacation rattan, this classic, backless stool comes with all the attitude of a beach cabana at a reasonable price. Offered in multiple colors and heights for beach-adjacent rooms of all sorts. Surprisingly, perhaps, this stool claims to hold up to 500 lbs, making it the heaviest lifter of them all. Dimensinos24'' H X 16'' W X 16'' DFeaturesMade from rattan and plastic, it can hold up to 500 lbsAdvertisement - Continue Reading BelowInnovative eleganceMoon Stoolat sunatsix.comIt's all about the considered design on these moon stools. But, made from solid white oak treated with tenna oil, they're also stain resistant and built for use. Dimensions30” H x 19.5” W x 16”DFeatureshand-made from white oak using traditional joinery; three finishes availableHigh-quality classic Range Stoolat assemblyline.coThese classic stools are solid wood, handmade, and all about the understated beauty of quality. Which also means you'll need to order these well in advance of your first soiree, as they take roughly 12 to 14 weeks to make. Dimensions25” H x 13” L x 13” WFeaturesMade from white oak; multiple finishes available.Advertisement - Continue Reading BelowMainstays Natural wood stoolat WalmartYes, Walmart makes a totally serviceable, classic wooden bar stool. Sold in packs of two, and available in multiple heights, they get the job done. Dimensions13.50" H x 29.00" D x 13.50" WFeaturesMade from woodFrequently Asked QuestionsWhat makes a bar stool comfortable? Let's be honest: Most stools are not built for comfort. Especially the perch variety, as we're calling it—stools with just a flat shelf or round disk to sit on—are functional. If comfort is high on the must-have list, look for a perch with a slightly concave seat, engineered for the shape of a human body. Or skip the perch and go for stools with backrests and cushions. Here's a rule of thumb: the thicker the cushion, the higher the back, the longer you'll want to sit. Ideally, however, you'll find a showroom to test out any piece you're looking to invest in. How do you clean a stool? Most of the stools we've listed have specific instructions for cleaning, but non-abrasive cleaners are always recommended. And, most if not all of the stools we've chosen are intended for indoor use only. Even indoors, however, keeping your stools out of direct sunlight will help preserve the finish. Advertisement - Continue Reading BelowWhy Trust Us?For more than three decades, ELLE DECOR has covered stylemakers, trendsetting interiors, and must-have home furnishings. With a focus on the latest design trends and ideas about how to incorporate them into improving your own space, we’re your go-to resource for elevating and beautifying your home. Our team of editors and interior design pros research and review every new article we publish to ensure you have the most up-to-date, expert-approved information.
    #best #barstools #counter #stools
    The 17 Best Barstools and Counter Stools
    Bar stools aren't intended for hours of lounging. What they are intended for, however, is constant use. Because what’s a bar if not a counter by another name? And a counter, in many cases, is also a breakfast table, the after-school snack buffet, the take-out and basketball-watching hub, and, eventually, the cocktail bar, come hosting hour. For each activity, the same seat does its duty. Unlike dining room chairs, bar stools suffer thoughtlessness: We yank them out, half asleep in the morning. We hike our feet up their pegs, lost in a TV show's plot. When friends come over, we lean forward, animatedly. All the while unwittingly testing each little joint and bolt beneath us. That’s why shopping for them requires a good deal of thought. So, we went ahead and did a lot of that thinking for you. Below, you’ll find some of ELLE Decor's favorite stools, from the design-forward to the budget-conscious. You'll also find a little about what went into our choices. The ClassicCarter Counter Stoolat Serena and LilyThere's a lot to be said for a classic. With this elevated chair-like stool, you can rest against the back and bring your feet up to its pegs. Also, it comes in six colorways.Dimensions37"H x 18.25" W x 21" DFeaturesSolid beech, painted finish. No assembly required. Holds up to 275 lbsThe Vacationer Avalon Rattan Swivel Bar Stoolat Serena and Lily If there's a material evocative of vacation, it's rattan. This version also has a swivel seat and basket-weave back. But, you'll have to appreciate the natural wear on a material—it's part of the appeal. Dimensions38.5"H x 20.5"W x 22"DFeaturesMade with hand-wrapped rattan, holds up to 300 lbsAdvertisement - Continue Reading BelowLaurel Foundry Modern Farmhouse® Baggett Solid Wood Windsor Back StoolNow 15% Offat WayfairIf you like the look of light wood but at an affordable pricepoint, this option from Wayfair is totally serviceable. And, it comes in three classic colorways. Dimensions14.8'' W X 14.2'' D; back is 12.5'' HFeaturesWood frame, some assembly required; holds up to 300 lbsMartha Stewart Martha Stewart Playa Handcrafted Rattan Counter StoolNow 36% Offat WayfairTDimensions35'' H x 23'' W x 22.5'' DFeaturessolid wood; some assembly required. Holds up to 300 lbsAdvertisement - Continue Reading BelowElegant designVanity Counter Stoolat nickeykehoe.comAnd what if you want the back, the cushioned seat, and a considered, elevated design? Time to check on Nickey Kehoe. Says our own Interiors Director, Bebe Howorth: “I love a stool with a little bit of back support, but doesn’t impose on the space like a chair.” Dimensions33.25" H x 18" W x 19.5" DFeaturesNatural oak; Susan Deliss, constanza in denimBarely-there backrestSede Counter Stool at ArticleA short back, a cushioned seat, and an elegant, tapered leg, this stool has a lovely silhouette at a low price point. Available in three colorways and the option of a leatherseat. Dimensions31"H x 16"W x 17"DFeaturesSolid and veneered wood, holds up to 300 lbsAdvertisement - Continue Reading BelowWayne Swivel Bar & Counter Stoolsat West ElmThere's no denying the appeal of the swivel. And if you foresee your bar stools serving a primarily social function, you'll want to seek that out. As Dorothy Scarborough, Editorial Assistant at ELLE Decor and Town & Country says: "Bar stools, by their very design, are tricky. When you're a few martinis in, it's fun to swing your legs and turn in circles, but when you're trying to enjoy a bowl of cereal, bar stools make for a less than ideal experience. This West Elm design has a higher back and arms, and at only 26 inches off the ground, doesn't make you feel like you're sitting on a tower. It's almost like a real chair, but it has all the jazzy chicness of a barstool."Adam Stoolat framacph.comOf course, not all stools need to be tall chairs. The perch-type stool can serve its function expertly, even with a minimal design, like this one from Frama. Dimension30" H x 17" W x 10" DFeaturesPowder coated frame, oiled seat; steel frame, oak seatAdvertisement - Continue Reading BelowErgonomic PerchWayland stool at oandgstudio.comPrepare for a comfortable perch with this statuesque stool from O&G Studio. Says ELLE Decor's Market Director, Benjamin Reynaert: "I personally sit-tested the Wayland Stool, and let me tell you—the carved solid wood seat isn’t just a design detail, it’s a comfort revelation, perfectly pairing form with the casual functionality of its bamboo-inspired turnings and classic box stretcher base, all available in a palette of 19 hand-applied stained finishes that highlight the American craftsmanship of O&G Studio."Dimensions25" H x 21.25" W x 18" DFeaturesMade with ash and maple wood, stained; "stylized bamboo turnings of the Wayland Family."Industrial chicSteel Stoolat ZARA HomeFrom Zara Home comes this sharp number. Not as tall as some, and, clearly, not intended for hours of sitting, this steel stool brings a chic taste of the industrial to any room. Dimensions17" H x 11" W x 11" DAdvertisement - Continue Reading BelowWinsome Winsome Satori Stoolat AmazonWith a curved wooden seat and a classic, ladder-leg construction, this Winsome Satori stool is chic, simple, and affordable. Bonus: It's available in multiple heights.Dimensions16" H x 18" W x 29" DFeaturesSolid beech wood with a walnut finishLancaster Stool at webstaurantstore.comIndustrial but make it comfortable: The Lancaster stool comes in multiple colors and heights. Plus: the cushion is removable, making these stools stackable for easy storage. Dimensions24" H x 16 " D x 16" WFeaturesFrame is coated steel, and the cushion is corrosion-resistant powder coated vinyl. Holds up to 400 lbsAdvertisement - Continue Reading BelowCurvy and Cushy Lulu and Georgia Ashford Bar Stoolat Lulu and GeorgiaThis curvy stool from Lulu and Georgia comes with the brusque silhouette of its industrial cousins tempered by the soft edges, arched lines, and plush seat of a comfortable chair.Dimensions30" H x 18.25" W x 18.25" DFeaturesAsh wood frame, foam cushion; hand-crafted and made from sustainable materialsThe Heavy-Lifting VacationerAlastair Bar & Counter StoolNow 37% Offat Joss & MainA return to the vacation rattan, this classic, backless stool comes with all the attitude of a beach cabana at a reasonable price. Offered in multiple colors and heights for beach-adjacent rooms of all sorts. Surprisingly, perhaps, this stool claims to hold up to 500 lbs, making it the heaviest lifter of them all. Dimensinos24'' H X 16'' W X 16'' DFeaturesMade from rattan and plastic, it can hold up to 500 lbsAdvertisement - Continue Reading BelowInnovative eleganceMoon Stoolat sunatsix.comIt's all about the considered design on these moon stools. But, made from solid white oak treated with tenna oil, they're also stain resistant and built for use. Dimensions30” H x 19.5” W x 16”DFeatureshand-made from white oak using traditional joinery; three finishes availableHigh-quality classic Range Stoolat assemblyline.coThese classic stools are solid wood, handmade, and all about the understated beauty of quality. Which also means you'll need to order these well in advance of your first soiree, as they take roughly 12 to 14 weeks to make. Dimensions25” H x 13” L x 13” WFeaturesMade from white oak; multiple finishes available.Advertisement - Continue Reading BelowMainstays Natural wood stoolat WalmartYes, Walmart makes a totally serviceable, classic wooden bar stool. Sold in packs of two, and available in multiple heights, they get the job done. Dimensions13.50" H x 29.00" D x 13.50" WFeaturesMade from woodFrequently Asked QuestionsWhat makes a bar stool comfortable? Let's be honest: Most stools are not built for comfort. Especially the perch variety, as we're calling it—stools with just a flat shelf or round disk to sit on—are functional. If comfort is high on the must-have list, look for a perch with a slightly concave seat, engineered for the shape of a human body. Or skip the perch and go for stools with backrests and cushions. Here's a rule of thumb: the thicker the cushion, the higher the back, the longer you'll want to sit. Ideally, however, you'll find a showroom to test out any piece you're looking to invest in. How do you clean a stool? Most of the stools we've listed have specific instructions for cleaning, but non-abrasive cleaners are always recommended. And, most if not all of the stools we've chosen are intended for indoor use only. Even indoors, however, keeping your stools out of direct sunlight will help preserve the finish. Advertisement - Continue Reading BelowWhy Trust Us?For more than three decades, ELLE DECOR has covered stylemakers, trendsetting interiors, and must-have home furnishings. With a focus on the latest design trends and ideas about how to incorporate them into improving your own space, we’re your go-to resource for elevating and beautifying your home. Our team of editors and interior design pros research and review every new article we publish to ensure you have the most up-to-date, expert-approved information. #best #barstools #counter #stools
    WWW.ELLEDECOR.COM
    The 17 Best Barstools and Counter Stools
    Bar stools aren't intended for hours of lounging. What they are intended for, however, is constant use. Because what’s a bar if not a counter by another name? And a counter, in many cases, is also a breakfast table, the after-school snack buffet, the take-out and basketball-watching hub, and, eventually, the cocktail bar, come hosting hour. For each activity, the same seat does its duty. Unlike dining room chairs, bar stools suffer thoughtlessness: We yank them out, half asleep in the morning. We hike our feet up their pegs, lost in a TV show's plot. When friends come over, we lean forward, animatedly. All the while unwittingly testing each little joint and bolt beneath us. That’s why shopping for them requires a good deal of thought. So, we went ahead and did a lot of that thinking for you. Below, you’ll find some of ELLE Decor's favorite stools, from the design-forward to the budget-conscious. You'll also find a little about what went into our choices. The Classic (with a Back) Carter Counter Stool$398 at Serena and LilyThere's a lot to be said for a classic. With this elevated chair-like stool, you can rest against the back and bring your feet up to its pegs. Also, it comes in six colorways.Dimensions37"H x 18.25" W x 21" DFeaturesSolid beech, painted finish. No assembly required. Holds up to 275 lbsThe Vacationer Avalon Rattan Swivel Bar Stool$648 at Serena and Lily If there's a material evocative of vacation, it's rattan. This version also has a swivel seat and basket-weave back. But, you'll have to appreciate the natural wear on a material—it's part of the appeal. Dimensions38.5"H x 20.5"W x 22"DFeaturesMade with hand-wrapped rattan, holds up to 300 lbsAdvertisement - Continue Reading BelowLaurel Foundry Modern Farmhouse® Baggett Solid Wood Windsor Back StoolNow 15% Off$165 $140 at WayfairIf you like the look of light wood but at an affordable pricepoint, this option from Wayfair is totally serviceable. And, it comes in three classic colorways. Dimensions14.8'' W X 14.2'' D; back is 12.5'' HFeaturesWood frame, some assembly required; holds up to 300 lbsMartha Stewart Martha Stewart Playa Handcrafted Rattan Counter StoolNow 36% Off$399 $256 at WayfairTDimensions35'' H x 23'' W x 22.5'' DFeaturessolid wood; some assembly required. Holds up to 300 lbsAdvertisement - Continue Reading BelowElegant designVanity Counter Stool$3,400 at nickeykehoe.comAnd what if you want the back, the cushioned seat, and a considered, elevated design? Time to check on Nickey Kehoe. Says our own Interiors Director, Bebe Howorth: “I love a stool with a little bit of back support, but doesn’t impose on the space like a chair.” Dimensions33.25" H x 18" W x 19.5" DFeaturesNatural oak; Susan Deliss, constanza in denimBarely-there backrestSede Counter Stool $249 at ArticleA short back, a cushioned seat, and an elegant, tapered leg, this stool has a lovely silhouette at a low price point. Available in three colorways and the option of a leather (versus fabric) seat. Dimensions31"H x 16"W x 17"DFeaturesSolid and veneered wood, holds up to 300 lbsAdvertisement - Continue Reading BelowWayne Swivel Bar & Counter Stools$449 at West ElmThere's no denying the appeal of the swivel. And if you foresee your bar stools serving a primarily social function, you'll want to seek that out. As Dorothy Scarborough, Editorial Assistant at ELLE Decor and Town & Country says: "Bar stools, by their very design, are tricky. When you're a few martinis in, it's fun to swing your legs and turn in circles, but when you're trying to enjoy a bowl of cereal, bar stools make for a less than ideal experience. This West Elm design has a higher back and arms, and at only 26 inches off the ground, doesn't make you feel like you're sitting on a tower. It's almost like a real chair, but it has all the jazzy chicness of a barstool."Adam Stool$610 at framacph.comOf course, not all stools need to be tall chairs. The perch-type stool can serve its function expertly, even with a minimal design, like this one from Frama. Dimension30" H x 17" W x 10" DFeaturesPowder coated frame, oiled seat; steel frame, oak seatAdvertisement - Continue Reading BelowErgonomic PerchWayland stool $1,110 at oandgstudio.comPrepare for a comfortable perch with this statuesque stool from O&G Studio. Says ELLE Decor's Market Director, Benjamin Reynaert: "I personally sit-tested the Wayland Stool, and let me tell you—the carved solid wood seat isn’t just a design detail, it’s a comfort revelation, perfectly pairing form with the casual functionality of its bamboo-inspired turnings and classic box stretcher base, all available in a palette of 19 hand-applied stained finishes that highlight the American craftsmanship of O&G Studio."Dimensions25" H x 21.25" W x 18" DFeaturesMade with ash and maple wood, stained; "stylized bamboo turnings of the Wayland Family."Industrial chicSteel Stool$129 at ZARA HomeFrom Zara Home comes this sharp number. Not as tall as some, and, clearly, not intended for hours of sitting, this steel stool brings a chic taste of the industrial to any room. Dimensions17" H x 11" W x 11" DAdvertisement - Continue Reading BelowWinsome Winsome Satori Stool$36 at AmazonWith a curved wooden seat and a classic, ladder-leg construction, this Winsome Satori stool is chic, simple, and affordable. Bonus: It's available in multiple heights.Dimensions16" H x 18" W x 29" DFeaturesSolid beech wood with a walnut finishLancaster Stool $48 at webstaurantstore.comIndustrial but make it comfortable: The Lancaster stool comes in multiple colors and heights. Plus: the cushion is removable, making these stools stackable for easy storage. Dimensions24" H x 16 " D x 16" WFeaturesFrame is coated steel, and the cushion is corrosion-resistant powder coated vinyl. Holds up to 400 lbsAdvertisement - Continue Reading BelowCurvy and Cushy Lulu and Georgia Ashford Bar Stool$598 at Lulu and GeorgiaThis curvy stool from Lulu and Georgia comes with the brusque silhouette of its industrial cousins tempered by the soft edges, arched lines, and plush seat of a comfortable chair.Dimensions30" H x 18.25" W x 18.25" DFeaturesAsh wood frame, foam cushion; hand-crafted and made from sustainable materialsThe Heavy-Lifting VacationerAlastair Bar & Counter StoolNow 37% Off$264 $167 at Joss & MainA return to the vacation rattan, this classic, backless stool comes with all the attitude of a beach cabana at a reasonable price. Offered in multiple colors and heights for beach-adjacent rooms of all sorts. Surprisingly, perhaps, this stool claims to hold up to 500 lbs, making it the heaviest lifter of them all. Dimensinos24'' H X 16'' W X 16'' DFeaturesMade from rattan and plastic, it can hold up to 500 lbsAdvertisement - Continue Reading BelowInnovative eleganceMoon Stool$880 at sunatsix.comIt's all about the considered design on these moon stools. But, made from solid white oak treated with tenna oil, they're also stain resistant and built for use. Dimensions30” H x 19.5” W x 16”DFeatureshand-made from white oak using traditional joinery; three finishes availableHigh-quality classic Range Stool$1,200 at assemblyline.coThese classic stools are solid wood, handmade, and all about the understated beauty of quality. Which also means you'll need to order these well in advance of your first soiree, as they take roughly 12 to 14 weeks to make. Dimensions25” H x 13” L x 13” WFeaturesMade from white oak; multiple finishes available.Advertisement - Continue Reading BelowMainstays Natural wood stool$35 at WalmartYes, Walmart makes a totally serviceable, classic wooden bar stool. Sold in packs of two, and available in multiple heights, they get the job done. Dimensions13.50" H x 29.00" D x 13.50" WFeaturesMade from woodFrequently Asked QuestionsWhat makes a bar stool comfortable? Let's be honest: Most stools are not built for comfort. Especially the perch variety, as we're calling it—stools with just a flat shelf or round disk to sit on—are functional. If comfort is high on the must-have list, look for a perch with a slightly concave seat, engineered for the shape of a human body. Or skip the perch and go for stools with backrests and cushions. Here's a rule of thumb: the thicker the cushion, the higher the back, the longer you'll want to sit. Ideally, however, you'll find a showroom to test out any piece you're looking to invest in. How do you clean a stool? Most of the stools we've listed have specific instructions for cleaning, but non-abrasive cleaners are always recommended. And, most if not all of the stools we've chosen are intended for indoor use only. Even indoors, however, keeping your stools out of direct sunlight will help preserve the finish. Advertisement - Continue Reading BelowWhy Trust Us?For more than three decades, ELLE DECOR has covered stylemakers, trendsetting interiors, and must-have home furnishings. With a focus on the latest design trends and ideas about how to incorporate them into improving your own space, we’re your go-to resource for elevating and beautifying your home. Our team of editors and interior design pros research and review every new article we publish to ensure you have the most up-to-date, expert-approved information.
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  • Graduate Student Develops an A.I.-Based Approach to Restore Time-Damaged Artwork to Its Former Glory

    Graduate Student Develops an A.I.-Based Approach to Restore Time-Damaged Artwork to Its Former Glory
    The method could help bring countless old paintings, currently stored in the back rooms of galleries with limited conservation budgets, to light

    Scans of the painting retouched with a new technique during various stages in the process. On the right is the restored painting with the applied laminate mask.
    Courtesy of the researchers via MIT

    In a contest for jobs requiring the most patience, art restoration might take first place. Traditionally, conservators restore paintings by recreating the artwork’s exact colors to fill in the damage, one spot at a time. Even with the help of X-ray imaging and pigment analyses, several parts of the expensive process, such as the cleaning and retouching, are done by hand, as noted by Artnet’s Jo Lawson-Tancred.
    Now, a mechanical engineering graduate student at MIT has developed an artificial intelligence-based approach that can achieve a faithful restoration in just hours—instead of months of work.
    In a paper published Wednesday in the journal Nature, Alex Kachkine describes a new method that applies digital restorations to paintings by placing a thin film on top. If the approach becomes widespread, it could make art restoration more accessible and help bring countless damaged paintings, currently stored in the back rooms of galleries with limited conservation budgets, back to light.
    The new technique “is a restoration process that saves a lot of time and money, while also being reversible, which some people feel is really important to preserving the underlying character of a piece,” Kachkine tells Nature’s Amanda Heidt.

    Meet the engineer who invented an AI-powered way to restore art
    Watch on

    While filling in damaged areas of a painting would seem like a logical solution to many people, direct retouching raises ethical concerns for modern conservators. That’s because an artwork’s damage is part of its history, and retouching might detract from the painter’s original vision. “For example, instead of removing flaking paint and retouching the painting, a conservator might try to fix the loose paint particles to their original places,” writes Hartmut Kutzke, a chemist at the University of Oslo’s Museum of Cultural History, for Nature News and Views. If retouching is absolutely necessary, he adds, it should be reversible.
    As such, some institutions have started restoring artwork virtually and presenting the restoration next to the untouched, physical version. Many art lovers might argue, however, that a digital restoration printed out or displayed on a screen doesn’t quite compare to seeing the original painting in its full glory.
    That’s where Kachkine, who is also an art collector and amateur conservator, comes in. The MIT student has developed a way to apply digital restorations onto a damaged painting. In short, the approach involves using pre-existing A.I. tools to create a digital version of what the freshly painted artwork would have looked like. Based on this reconstruction, Kachkine’s new software assembles a map of the retouches, and their exact colors, necessary to fill the gaps present in the painting today.
    The map is then printed onto two layers of thin, transparent polymer film—one with colored retouches and one with the same pattern in white—that attach to the painting with conventional varnish. This “mask” aligns the retouches with the gaps while leaving the rest of the artwork visible.
    “In order to fully reproduce color, you need both white and color ink to get the full spectrum,” Kachkine explains in an MIT statement. “If those two layers are misaligned, that’s very easy to see. So, I also developed a few computational tools, based on what we know of human color perception, to determine how small of a region we can practically align and restore.”
    The method’s magic lies in the fact that the mask is removable, and the digital file provides a record of the modifications for future conservators to study.
    Kachkine demonstrated the approach on a 15th-century oil painting in dire need of restoration, by a Dutch artist whose name is now unknown. The retouches were generated by matching the surrounding color, replicating similar patterns visible elsewhere in the painting or copying the artist’s style in other paintings, per Nature News and Views. Overall, the painting’s 5,612 damaged regions were filled with 57,314 different colors in 3.5 hours—66 hours faster than traditional methods would have likely taken.

    Overview of Physically-Applied Digital Restoration
    Watch on

    “It followed years of effort to try to get the method working,” Kachkine tells the Guardian’s Ian Sample. “There was a fair bit of relief that finally this method was able to reconstruct and stitch together the surviving parts of the painting.”
    The new process still poses ethical considerations, such as whether the applied film disrupts the viewing experience or whether A.I.-generated corrections to the painting are accurate. Additionally, Kutzke writes for Nature News and Views that the effect of the varnish on the painting should be studied more deeply.
    Still, Kachkine says this technique could help address the large number of damaged artworks that live in storage rooms. “This approach grants greatly increased foresight and flexibility to conservators,” per the study, “enabling the restoration of countless damaged paintings deemed unworthy of high conservation budgets.”

    Get the latest stories in your inbox every weekday.
    #graduate #student #develops #aibased #approach
    Graduate Student Develops an A.I.-Based Approach to Restore Time-Damaged Artwork to Its Former Glory
    Graduate Student Develops an A.I.-Based Approach to Restore Time-Damaged Artwork to Its Former Glory The method could help bring countless old paintings, currently stored in the back rooms of galleries with limited conservation budgets, to light Scans of the painting retouched with a new technique during various stages in the process. On the right is the restored painting with the applied laminate mask. Courtesy of the researchers via MIT In a contest for jobs requiring the most patience, art restoration might take first place. Traditionally, conservators restore paintings by recreating the artwork’s exact colors to fill in the damage, one spot at a time. Even with the help of X-ray imaging and pigment analyses, several parts of the expensive process, such as the cleaning and retouching, are done by hand, as noted by Artnet’s Jo Lawson-Tancred. Now, a mechanical engineering graduate student at MIT has developed an artificial intelligence-based approach that can achieve a faithful restoration in just hours—instead of months of work. In a paper published Wednesday in the journal Nature, Alex Kachkine describes a new method that applies digital restorations to paintings by placing a thin film on top. If the approach becomes widespread, it could make art restoration more accessible and help bring countless damaged paintings, currently stored in the back rooms of galleries with limited conservation budgets, back to light. The new technique “is a restoration process that saves a lot of time and money, while also being reversible, which some people feel is really important to preserving the underlying character of a piece,” Kachkine tells Nature’s Amanda Heidt. Meet the engineer who invented an AI-powered way to restore art Watch on While filling in damaged areas of a painting would seem like a logical solution to many people, direct retouching raises ethical concerns for modern conservators. That’s because an artwork’s damage is part of its history, and retouching might detract from the painter’s original vision. “For example, instead of removing flaking paint and retouching the painting, a conservator might try to fix the loose paint particles to their original places,” writes Hartmut Kutzke, a chemist at the University of Oslo’s Museum of Cultural History, for Nature News and Views. If retouching is absolutely necessary, he adds, it should be reversible. As such, some institutions have started restoring artwork virtually and presenting the restoration next to the untouched, physical version. Many art lovers might argue, however, that a digital restoration printed out or displayed on a screen doesn’t quite compare to seeing the original painting in its full glory. That’s where Kachkine, who is also an art collector and amateur conservator, comes in. The MIT student has developed a way to apply digital restorations onto a damaged painting. In short, the approach involves using pre-existing A.I. tools to create a digital version of what the freshly painted artwork would have looked like. Based on this reconstruction, Kachkine’s new software assembles a map of the retouches, and their exact colors, necessary to fill the gaps present in the painting today. The map is then printed onto two layers of thin, transparent polymer film—one with colored retouches and one with the same pattern in white—that attach to the painting with conventional varnish. This “mask” aligns the retouches with the gaps while leaving the rest of the artwork visible. “In order to fully reproduce color, you need both white and color ink to get the full spectrum,” Kachkine explains in an MIT statement. “If those two layers are misaligned, that’s very easy to see. So, I also developed a few computational tools, based on what we know of human color perception, to determine how small of a region we can practically align and restore.” The method’s magic lies in the fact that the mask is removable, and the digital file provides a record of the modifications for future conservators to study. Kachkine demonstrated the approach on a 15th-century oil painting in dire need of restoration, by a Dutch artist whose name is now unknown. The retouches were generated by matching the surrounding color, replicating similar patterns visible elsewhere in the painting or copying the artist’s style in other paintings, per Nature News and Views. Overall, the painting’s 5,612 damaged regions were filled with 57,314 different colors in 3.5 hours—66 hours faster than traditional methods would have likely taken. Overview of Physically-Applied Digital Restoration Watch on “It followed years of effort to try to get the method working,” Kachkine tells the Guardian’s Ian Sample. “There was a fair bit of relief that finally this method was able to reconstruct and stitch together the surviving parts of the painting.” The new process still poses ethical considerations, such as whether the applied film disrupts the viewing experience or whether A.I.-generated corrections to the painting are accurate. Additionally, Kutzke writes for Nature News and Views that the effect of the varnish on the painting should be studied more deeply. Still, Kachkine says this technique could help address the large number of damaged artworks that live in storage rooms. “This approach grants greatly increased foresight and flexibility to conservators,” per the study, “enabling the restoration of countless damaged paintings deemed unworthy of high conservation budgets.” Get the latest stories in your inbox every weekday. #graduate #student #develops #aibased #approach
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    Graduate Student Develops an A.I.-Based Approach to Restore Time-Damaged Artwork to Its Former Glory
    Graduate Student Develops an A.I.-Based Approach to Restore Time-Damaged Artwork to Its Former Glory The method could help bring countless old paintings, currently stored in the back rooms of galleries with limited conservation budgets, to light Scans of the painting retouched with a new technique during various stages in the process. On the right is the restored painting with the applied laminate mask. Courtesy of the researchers via MIT In a contest for jobs requiring the most patience, art restoration might take first place. Traditionally, conservators restore paintings by recreating the artwork’s exact colors to fill in the damage, one spot at a time. Even with the help of X-ray imaging and pigment analyses, several parts of the expensive process, such as the cleaning and retouching, are done by hand, as noted by Artnet’s Jo Lawson-Tancred. Now, a mechanical engineering graduate student at MIT has developed an artificial intelligence-based approach that can achieve a faithful restoration in just hours—instead of months of work. In a paper published Wednesday in the journal Nature, Alex Kachkine describes a new method that applies digital restorations to paintings by placing a thin film on top. If the approach becomes widespread, it could make art restoration more accessible and help bring countless damaged paintings, currently stored in the back rooms of galleries with limited conservation budgets, back to light. The new technique “is a restoration process that saves a lot of time and money, while also being reversible, which some people feel is really important to preserving the underlying character of a piece,” Kachkine tells Nature’s Amanda Heidt. Meet the engineer who invented an AI-powered way to restore art Watch on While filling in damaged areas of a painting would seem like a logical solution to many people, direct retouching raises ethical concerns for modern conservators. That’s because an artwork’s damage is part of its history, and retouching might detract from the painter’s original vision. “For example, instead of removing flaking paint and retouching the painting, a conservator might try to fix the loose paint particles to their original places,” writes Hartmut Kutzke, a chemist at the University of Oslo’s Museum of Cultural History, for Nature News and Views. If retouching is absolutely necessary, he adds, it should be reversible. As such, some institutions have started restoring artwork virtually and presenting the restoration next to the untouched, physical version. Many art lovers might argue, however, that a digital restoration printed out or displayed on a screen doesn’t quite compare to seeing the original painting in its full glory. That’s where Kachkine, who is also an art collector and amateur conservator, comes in. The MIT student has developed a way to apply digital restorations onto a damaged painting. In short, the approach involves using pre-existing A.I. tools to create a digital version of what the freshly painted artwork would have looked like. Based on this reconstruction, Kachkine’s new software assembles a map of the retouches, and their exact colors, necessary to fill the gaps present in the painting today. The map is then printed onto two layers of thin, transparent polymer film—one with colored retouches and one with the same pattern in white—that attach to the painting with conventional varnish. This “mask” aligns the retouches with the gaps while leaving the rest of the artwork visible. “In order to fully reproduce color, you need both white and color ink to get the full spectrum,” Kachkine explains in an MIT statement. “If those two layers are misaligned, that’s very easy to see. So, I also developed a few computational tools, based on what we know of human color perception, to determine how small of a region we can practically align and restore.” The method’s magic lies in the fact that the mask is removable, and the digital file provides a record of the modifications for future conservators to study. Kachkine demonstrated the approach on a 15th-century oil painting in dire need of restoration, by a Dutch artist whose name is now unknown. The retouches were generated by matching the surrounding color, replicating similar patterns visible elsewhere in the painting or copying the artist’s style in other paintings, per Nature News and Views. Overall, the painting’s 5,612 damaged regions were filled with 57,314 different colors in 3.5 hours—66 hours faster than traditional methods would have likely taken. Overview of Physically-Applied Digital Restoration Watch on “It followed years of effort to try to get the method working,” Kachkine tells the Guardian’s Ian Sample. “There was a fair bit of relief that finally this method was able to reconstruct and stitch together the surviving parts of the painting.” The new process still poses ethical considerations, such as whether the applied film disrupts the viewing experience or whether A.I.-generated corrections to the painting are accurate. Additionally, Kutzke writes for Nature News and Views that the effect of the varnish on the painting should be studied more deeply. Still, Kachkine says this technique could help address the large number of damaged artworks that live in storage rooms. “This approach grants greatly increased foresight and flexibility to conservators,” per the study, “enabling the restoration of countless damaged paintings deemed unworthy of high conservation budgets.” Get the latest stories in your inbox every weekday.
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  • FBC: Firebreak developers discuss the inspiration and challenges creating their first multiplayer title

    Things are warming up as Remedy’s FBC: Firebreak approaches its June 17 launch on PlayStation 5 as part of the PlayStation Plus Game Catalog. We chatted with Communications Director Thomas Puha, Lead Level Designer Teemu Huhtiniemi, Lead Designer/Lead Technical Designer Anssi Hyytiainen, and Game Director/Lead Writer Mike Kayatta about some of the fascinating and often hilarious development secrets behind the first-person shooter.

    PlayStation Blog: First, what PS5 and PS5 Pro features did you utilize?

    Thomas Puha: We’ll support 3D Audio, and we’re prioritising 60 FPS on both formats. We’re aiming for FSR2 with an output resolution of 2560 x 1440on PS, and PSSR with an output resolution of 3840×2160on PS5 Pro.

    Some of the DualSense wireless controller’s features are still a work in progress, but we’re looking to use haptic feedback in a similar way to our previous titles, such as Control and Alan Wake 2. For example, we want to differentiate the weapons to feel unique from each other using the adaptive triggers.

    Going into the game itself, were there any other influences on its creation outside of Control?

    Mike Kayatta: We looked at different TV shows that had lots of tools for going into a place and dealing with a crisis. One was a reality show called Dirty Jobs, where the host Mike Rowe finds these terrible, dangerous, or unexpected jobs that you don’t know exist, like cleaning out the inside of a water tower.

    We also looked at PowerWash Simulator. Cleaning dirt is oddly meditative and really fulfilling. It made me wish a zombie attacked me to break the Zen, and then I’d go right back to cleaning. And we were like, that would be pretty fun in the game.

    Play Video

    Were there specific challenges you faced given it’s your first multiplayer game and first-person shooter?

    Anssi Hyytiainen: It’s radically different from a workflow point of view. You can’t really test it alone, necessarily, which is quite a different experience. And then there are times when one player is missing things on their screen that others are seeing. It was like, “What are you shooting at?”

    What’s been your favorite moments developing the game so far?

    Teemu Huhtiniemi: There were so many. But I like when we started seeing all of these overlapping systems kind of click, because there’s a long time in the development where you talk about things on paper and have some prototypes, but you don’t really see it all come together until a point. Then you start seeing the interaction between the systems and all the fun that comes out of that.

    Kayatta: I imagine there’s a lot of people who probably are a little skeptical about Remedy making something so different. Even internally, when the project was starting. And once we got the trailer out there, everyone was so nervous, but it got a pretty positive reaction. Exposing it to the public is very motivating, because with games, for a very long time, there is nothing, or it is janky and it’s ugly and you don’t find the fun immediately.

    Were there any specific ideals you followed while you worked on the game?

    Kayatta: Early on we were constantly asking ourselves, “Could this only happen in Control or at Remedy?” Because the first thing you hear is, “Okay, this is just another co-op multiplayer shooter” – there’s thousands of them, and they’re all good. So what can we do to make it worth playing our game? We were always saying we’ve got this super weird universe and really interesting studio, so we’re always looking at what we could do that nobody else can.

    Huhtiniemi: I think for me it was when we chose to just embrace the chaos. Like, that’s the whole point of the game. It’s supposed to feel overwhelming and busy at times, so that was great to say it out loud.

    Kayatta: Yeah, originally we had a prototype where there were only two Hiss in the level, but it just didn’t work, it wasn’t fun. Then everything just accidentally went in the opposite direction, where it was super chaos. At some point we actually started looking at Overcooked quite a bit, and saying, “Look, just embrace it. It’s gonna be nuts.”

    How did you finally decide on the name FBC: Firebreak, and were there any rejected, alternate, or working titles?

    Kayatta: So Firebreak is named after real world firebreaks, where you deforest an area to prevent a fire from spreading, but firebreaks are also topographical features of the Oldest House. And so we leaned into the term being a first responder who stops fires from spreading. The FBC part came from not wanting to put ‘Control’ in the title, so Control players wouldn’t feel like they had to detour to this before Control 2, but we didn’t want to totally detach from it either as that felt insincere.

    An external partner pitched a title. They were very serious about talking up the game being in the Oldest House, and then dramatically revealed the name: Housekeepers. I got what they were going for, but I was like, we cannot call it this. It was like you were playing as a maid!  

    FBC: Firebreak launches on PS5 June 17 as a day on PlayStation Plus Game Catalog title.
    #fbc #firebreak #developers #discuss #inspiration
    FBC: Firebreak developers discuss the inspiration and challenges creating their first multiplayer title
    Things are warming up as Remedy’s FBC: Firebreak approaches its June 17 launch on PlayStation 5 as part of the PlayStation Plus Game Catalog. We chatted with Communications Director Thomas Puha, Lead Level Designer Teemu Huhtiniemi, Lead Designer/Lead Technical Designer Anssi Hyytiainen, and Game Director/Lead Writer Mike Kayatta about some of the fascinating and often hilarious development secrets behind the first-person shooter. PlayStation Blog: First, what PS5 and PS5 Pro features did you utilize? Thomas Puha: We’ll support 3D Audio, and we’re prioritising 60 FPS on both formats. We’re aiming for FSR2 with an output resolution of 2560 x 1440on PS, and PSSR with an output resolution of 3840×2160on PS5 Pro. Some of the DualSense wireless controller’s features are still a work in progress, but we’re looking to use haptic feedback in a similar way to our previous titles, such as Control and Alan Wake 2. For example, we want to differentiate the weapons to feel unique from each other using the adaptive triggers. Going into the game itself, were there any other influences on its creation outside of Control? Mike Kayatta: We looked at different TV shows that had lots of tools for going into a place and dealing with a crisis. One was a reality show called Dirty Jobs, where the host Mike Rowe finds these terrible, dangerous, or unexpected jobs that you don’t know exist, like cleaning out the inside of a water tower. We also looked at PowerWash Simulator. Cleaning dirt is oddly meditative and really fulfilling. It made me wish a zombie attacked me to break the Zen, and then I’d go right back to cleaning. And we were like, that would be pretty fun in the game. Play Video Were there specific challenges you faced given it’s your first multiplayer game and first-person shooter? Anssi Hyytiainen: It’s radically different from a workflow point of view. You can’t really test it alone, necessarily, which is quite a different experience. And then there are times when one player is missing things on their screen that others are seeing. It was like, “What are you shooting at?” What’s been your favorite moments developing the game so far? Teemu Huhtiniemi: There were so many. But I like when we started seeing all of these overlapping systems kind of click, because there’s a long time in the development where you talk about things on paper and have some prototypes, but you don’t really see it all come together until a point. Then you start seeing the interaction between the systems and all the fun that comes out of that. Kayatta: I imagine there’s a lot of people who probably are a little skeptical about Remedy making something so different. Even internally, when the project was starting. And once we got the trailer out there, everyone was so nervous, but it got a pretty positive reaction. Exposing it to the public is very motivating, because with games, for a very long time, there is nothing, or it is janky and it’s ugly and you don’t find the fun immediately. Were there any specific ideals you followed while you worked on the game? Kayatta: Early on we were constantly asking ourselves, “Could this only happen in Control or at Remedy?” Because the first thing you hear is, “Okay, this is just another co-op multiplayer shooter” – there’s thousands of them, and they’re all good. So what can we do to make it worth playing our game? We were always saying we’ve got this super weird universe and really interesting studio, so we’re always looking at what we could do that nobody else can. Huhtiniemi: I think for me it was when we chose to just embrace the chaos. Like, that’s the whole point of the game. It’s supposed to feel overwhelming and busy at times, so that was great to say it out loud. Kayatta: Yeah, originally we had a prototype where there were only two Hiss in the level, but it just didn’t work, it wasn’t fun. Then everything just accidentally went in the opposite direction, where it was super chaos. At some point we actually started looking at Overcooked quite a bit, and saying, “Look, just embrace it. It’s gonna be nuts.” How did you finally decide on the name FBC: Firebreak, and were there any rejected, alternate, or working titles? Kayatta: So Firebreak is named after real world firebreaks, where you deforest an area to prevent a fire from spreading, but firebreaks are also topographical features of the Oldest House. And so we leaned into the term being a first responder who stops fires from spreading. The FBC part came from not wanting to put ‘Control’ in the title, so Control players wouldn’t feel like they had to detour to this before Control 2, but we didn’t want to totally detach from it either as that felt insincere. An external partner pitched a title. They were very serious about talking up the game being in the Oldest House, and then dramatically revealed the name: Housekeepers. I got what they were going for, but I was like, we cannot call it this. It was like you were playing as a maid!   FBC: Firebreak launches on PS5 June 17 as a day on PlayStation Plus Game Catalog title. #fbc #firebreak #developers #discuss #inspiration
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    FBC: Firebreak developers discuss the inspiration and challenges creating their first multiplayer title
    Things are warming up as Remedy’s FBC: Firebreak approaches its June 17 launch on PlayStation 5 as part of the PlayStation Plus Game Catalog. We chatted with Communications Director Thomas Puha, Lead Level Designer Teemu Huhtiniemi, Lead Designer/Lead Technical Designer Anssi Hyytiainen, and Game Director/Lead Writer Mike Kayatta about some of the fascinating and often hilarious development secrets behind the first-person shooter. PlayStation Blog: First, what PS5 and PS5 Pro features did you utilize? Thomas Puha: We’ll support 3D Audio, and we’re prioritising 60 FPS on both formats. We’re aiming for FSR2 with an output resolution of 2560 x 1440 (1440p) on PS, and PSSR with an output resolution of 3840×2160 (4K) on PS5 Pro. Some of the DualSense wireless controller’s features are still a work in progress, but we’re looking to use haptic feedback in a similar way to our previous titles, such as Control and Alan Wake 2. For example, we want to differentiate the weapons to feel unique from each other using the adaptive triggers. Going into the game itself, were there any other influences on its creation outside of Control? Mike Kayatta: We looked at different TV shows that had lots of tools for going into a place and dealing with a crisis. One was a reality show called Dirty Jobs, where the host Mike Rowe finds these terrible, dangerous, or unexpected jobs that you don’t know exist, like cleaning out the inside of a water tower. We also looked at PowerWash Simulator. Cleaning dirt is oddly meditative and really fulfilling. It made me wish a zombie attacked me to break the Zen, and then I’d go right back to cleaning. And we were like, that would be pretty fun in the game. Play Video Were there specific challenges you faced given it’s your first multiplayer game and first-person shooter? Anssi Hyytiainen: It’s radically different from a workflow point of view. You can’t really test it alone, necessarily, which is quite a different experience. And then there are times when one player is missing things on their screen that others are seeing. It was like, “What are you shooting at?” What’s been your favorite moments developing the game so far? Teemu Huhtiniemi: There were so many. But I like when we started seeing all of these overlapping systems kind of click, because there’s a long time in the development where you talk about things on paper and have some prototypes, but you don’t really see it all come together until a point. Then you start seeing the interaction between the systems and all the fun that comes out of that. Kayatta: I imagine there’s a lot of people who probably are a little skeptical about Remedy making something so different. Even internally, when the project was starting. And once we got the trailer out there, everyone was so nervous, but it got a pretty positive reaction. Exposing it to the public is very motivating, because with games, for a very long time, there is nothing, or it is janky and it’s ugly and you don’t find the fun immediately. Were there any specific ideals you followed while you worked on the game? Kayatta: Early on we were constantly asking ourselves, “Could this only happen in Control or at Remedy?” Because the first thing you hear is, “Okay, this is just another co-op multiplayer shooter” – there’s thousands of them, and they’re all good. So what can we do to make it worth playing our game? We were always saying we’ve got this super weird universe and really interesting studio, so we’re always looking at what we could do that nobody else can. Huhtiniemi: I think for me it was when we chose to just embrace the chaos. Like, that’s the whole point of the game. It’s supposed to feel overwhelming and busy at times, so that was great to say it out loud. Kayatta: Yeah, originally we had a prototype where there were only two Hiss in the level, but it just didn’t work, it wasn’t fun. Then everything just accidentally went in the opposite direction, where it was super chaos. At some point we actually started looking at Overcooked quite a bit, and saying, “Look, just embrace it. It’s gonna be nuts.” How did you finally decide on the name FBC: Firebreak, and were there any rejected, alternate, or working titles? Kayatta: So Firebreak is named after real world firebreaks, where you deforest an area to prevent a fire from spreading, but firebreaks are also topographical features of the Oldest House. And so we leaned into the term being a first responder who stops fires from spreading. The FBC part came from not wanting to put ‘Control’ in the title, so Control players wouldn’t feel like they had to detour to this before Control 2, but we didn’t want to totally detach from it either as that felt insincere. An external partner pitched a title. They were very serious about talking up the game being in the Oldest House, and then dramatically revealed the name: Housekeepers. I got what they were going for, but I was like, we cannot call it this. It was like you were playing as a maid!   FBC: Firebreak launches on PS5 June 17 as a day on PlayStation Plus Game Catalog title.
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