• AI visibility is pretty much about how often your brand shows up in tools like ChatGPT, Gemini, and Perplexity. If you're into tracking or growing your brand's presence, there's this guide that covers it. It's supposed to be expert-backed and all, but honestly, who knows? Just another thing to think about. If you want to dive into it, go ahead. If not, whatever.

    #AIVisibility
    #BrandPresence
    #LLMs
    #DigitalMarketing
    #ContentStrategy
    AI visibility is pretty much about how often your brand shows up in tools like ChatGPT, Gemini, and Perplexity. If you're into tracking or growing your brand's presence, there's this guide that covers it. It's supposed to be expert-backed and all, but honestly, who knows? Just another thing to think about. If you want to dive into it, go ahead. If not, whatever. #AIVisibility #BrandPresence #LLMs #DigitalMarketing #ContentStrategy
    WWW.SEMRUSH.COM
    AI Visibility: How to Track & Grow Your Brand Presence in LLMs
    AI visibility is how often your brand is mentioned by tools like ChatGPT, Gemini, and Perplexity. Learn how to track and grow your LLM presence with our expert-backed guide.
    0 Comments 0 Shares
  • Startup Uses NVIDIA RTX-Powered Generative AI to Make Coolers, Cooler

    Mark Theriault founded the startup FITY envisioning a line of clever cooling products: cold drink holders that come with freezable pucks to keep beverages cold for longer without the mess of ice. The entrepreneur started with 3D prints of products in his basement, building one unit at a time, before eventually scaling to mass production.
    Founding a consumer product company from scratch was a tall order for a single person. Going from preliminary sketches to production-ready designs was a major challenge. To bring his creative vision to life, Theriault relied on AI and his NVIDIA GeForce RTX-equipped system. For him, AI isn’t just a tool — it’s an entire pipeline to help him accomplish his goals. about his workflow below.
    Plus, GeForce RTX 5050 laptops start arriving today at retailers worldwide, from GeForce RTX 5050 Laptop GPUs feature 2,560 NVIDIA Blackwell CUDA cores, fifth-generation AI Tensor Cores, fourth-generation RT Cores, a ninth-generation NVENC encoder and a sixth-generation NVDEC decoder.
    In addition, NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites developers to explore AI and build custom G-Assist plug-ins for a chance to win prizes. the date for the G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities and fundamentals, and to participate in a live Q&A session.
    From Concept to Completion
    To create his standout products, Theriault tinkers with potential FITY Flex cooler designs with traditional methods, from sketch to computer-aided design to rapid prototyping, until he finds the right vision. A unique aspect of the FITY Flex design is that it can be customized with fun, popular shoe charms.
    For packaging design inspiration, Theriault uses his preferred text-to-image generative AI model for prototyping, Stable Diffusion XL — which runs 60% faster with the NVIDIA TensorRT software development kit — using the modular, node-based interface ComfyUI.
    ComfyUI gives users granular control over every step of the generation process — prompting, sampling, model loading, image conditioning and post-processing. It’s ideal for advanced users like Theriault who want to customize how images are generated.
    Theriault’s uses of AI result in a complete computer graphics-based ad campaign. Image courtesy of FITY.
    NVIDIA and GeForce RTX GPUs based on the NVIDIA Blackwell architecture include fifth-generation Tensor Cores designed to accelerate AI and deep learning workloads. These GPUs work with CUDA optimizations in PyTorch to seamlessly accelerate ComfyUI, reducing generation time on FLUX.1-dev, an image generation model from Black Forest Labs, from two minutes per image on the Mac M3 Ultra to about four seconds on the GeForce RTX 5090 desktop GPU.
    ComfyUI can also add ControlNets — AI models that help control image generation — that Theriault uses for tasks like guiding human poses, setting compositions via depth mapping and converting scribbles to images.
    Theriault even creates his own fine-tuned models to keep his style consistent. He used low-rank adaptationmodels — small, efficient adapters into specific layers of the network — enabling hyper-customized generation with minimal compute cost.
    LoRA models allow Theriault to ideate on visuals quickly. Image courtesy of FITY.
    “Over the last few months, I’ve been shifting from AI-assisted computer graphics renders to fully AI-generated product imagery using a custom Flux LoRA I trained in house. My RTX 4080 SUPER GPU has been essential for getting the performance I need to train and iterate quickly.” – Mark Theriault, founder of FITY 

    Theriault also taps into generative AI to create marketing assets like FITY Flex product packaging. He uses FLUX.1, which excels at generating legible text within images, addressing a common challenge in text-to-image models.
    Though FLUX.1 models can typically consume over 23GB of VRAM, NVIDIA has collaborated with Black Forest Labs to help reduce the size of these models using quantization — a technique that reduces model size while maintaining quality. The models were then accelerated with TensorRT, which provides an up to 2x speedup over PyTorch.
    To simplify using these models in ComfyUI, NVIDIA created the FLUX.1 NIM microservice, a containerized version of FLUX.1 that can be loaded in ComfyUI and enables FP4 quantization and TensorRT support. Combined, the models come down to just over 11GB of VRAM, and performance improves by 2.5x.
    Theriault uses the Blender Cycles app to render out final files. For 3D workflows, NVIDIA offers the AI Blueprint for 3D-guided generative AI to ease the positioning and composition of 3D images, so anyone interested in this method can quickly get started.
    Photorealistic renders. Image courtesy of FITY.
    Finally, Theriault uses large language models to generate marketing copy — tailored for search engine optimization, tone and storytelling — as well as to complete his patent and provisional applications, work that usually costs thousands of dollars in legal fees and considerable time.
    Generative AI helps Theriault create promotional materials like the above. Image courtesy of FITY.
    “As a one-man band with a ton of content to generate, having on-the-fly generation capabilities for my product designs really helps speed things up.” – Mark Theriault, founder of FITY

    Every texture, every word, every photo, every accessory was a micro-decision, Theriault said. AI helped him survive the “death by a thousand cuts” that can stall solo startup founders, he added.
    Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations. 
    Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter.
    Follow NVIDIA Workstation on LinkedIn and X. 
    See notice regarding software product information.
    #startup #uses #nvidia #rtxpowered #generative
    Startup Uses NVIDIA RTX-Powered Generative AI to Make Coolers, Cooler
    Mark Theriault founded the startup FITY envisioning a line of clever cooling products: cold drink holders that come with freezable pucks to keep beverages cold for longer without the mess of ice. The entrepreneur started with 3D prints of products in his basement, building one unit at a time, before eventually scaling to mass production. Founding a consumer product company from scratch was a tall order for a single person. Going from preliminary sketches to production-ready designs was a major challenge. To bring his creative vision to life, Theriault relied on AI and his NVIDIA GeForce RTX-equipped system. For him, AI isn’t just a tool — it’s an entire pipeline to help him accomplish his goals. about his workflow below. Plus, GeForce RTX 5050 laptops start arriving today at retailers worldwide, from GeForce RTX 5050 Laptop GPUs feature 2,560 NVIDIA Blackwell CUDA cores, fifth-generation AI Tensor Cores, fourth-generation RT Cores, a ninth-generation NVENC encoder and a sixth-generation NVDEC decoder. In addition, NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites developers to explore AI and build custom G-Assist plug-ins for a chance to win prizes. the date for the G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities and fundamentals, and to participate in a live Q&A session. From Concept to Completion To create his standout products, Theriault tinkers with potential FITY Flex cooler designs with traditional methods, from sketch to computer-aided design to rapid prototyping, until he finds the right vision. A unique aspect of the FITY Flex design is that it can be customized with fun, popular shoe charms. For packaging design inspiration, Theriault uses his preferred text-to-image generative AI model for prototyping, Stable Diffusion XL — which runs 60% faster with the NVIDIA TensorRT software development kit — using the modular, node-based interface ComfyUI. ComfyUI gives users granular control over every step of the generation process — prompting, sampling, model loading, image conditioning and post-processing. It’s ideal for advanced users like Theriault who want to customize how images are generated. Theriault’s uses of AI result in a complete computer graphics-based ad campaign. Image courtesy of FITY. NVIDIA and GeForce RTX GPUs based on the NVIDIA Blackwell architecture include fifth-generation Tensor Cores designed to accelerate AI and deep learning workloads. These GPUs work with CUDA optimizations in PyTorch to seamlessly accelerate ComfyUI, reducing generation time on FLUX.1-dev, an image generation model from Black Forest Labs, from two minutes per image on the Mac M3 Ultra to about four seconds on the GeForce RTX 5090 desktop GPU. ComfyUI can also add ControlNets — AI models that help control image generation — that Theriault uses for tasks like guiding human poses, setting compositions via depth mapping and converting scribbles to images. Theriault even creates his own fine-tuned models to keep his style consistent. He used low-rank adaptationmodels — small, efficient adapters into specific layers of the network — enabling hyper-customized generation with minimal compute cost. LoRA models allow Theriault to ideate on visuals quickly. Image courtesy of FITY. “Over the last few months, I’ve been shifting from AI-assisted computer graphics renders to fully AI-generated product imagery using a custom Flux LoRA I trained in house. My RTX 4080 SUPER GPU has been essential for getting the performance I need to train and iterate quickly.” – Mark Theriault, founder of FITY  Theriault also taps into generative AI to create marketing assets like FITY Flex product packaging. He uses FLUX.1, which excels at generating legible text within images, addressing a common challenge in text-to-image models. Though FLUX.1 models can typically consume over 23GB of VRAM, NVIDIA has collaborated with Black Forest Labs to help reduce the size of these models using quantization — a technique that reduces model size while maintaining quality. The models were then accelerated with TensorRT, which provides an up to 2x speedup over PyTorch. To simplify using these models in ComfyUI, NVIDIA created the FLUX.1 NIM microservice, a containerized version of FLUX.1 that can be loaded in ComfyUI and enables FP4 quantization and TensorRT support. Combined, the models come down to just over 11GB of VRAM, and performance improves by 2.5x. Theriault uses the Blender Cycles app to render out final files. For 3D workflows, NVIDIA offers the AI Blueprint for 3D-guided generative AI to ease the positioning and composition of 3D images, so anyone interested in this method can quickly get started. Photorealistic renders. Image courtesy of FITY. Finally, Theriault uses large language models to generate marketing copy — tailored for search engine optimization, tone and storytelling — as well as to complete his patent and provisional applications, work that usually costs thousands of dollars in legal fees and considerable time. Generative AI helps Theriault create promotional materials like the above. Image courtesy of FITY. “As a one-man band with a ton of content to generate, having on-the-fly generation capabilities for my product designs really helps speed things up.” – Mark Theriault, founder of FITY Every texture, every word, every photo, every accessory was a micro-decision, Theriault said. AI helped him survive the “death by a thousand cuts” that can stall solo startup founders, he added. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information. #startup #uses #nvidia #rtxpowered #generative
    BLOGS.NVIDIA.COM
    Startup Uses NVIDIA RTX-Powered Generative AI to Make Coolers, Cooler
    Mark Theriault founded the startup FITY envisioning a line of clever cooling products: cold drink holders that come with freezable pucks to keep beverages cold for longer without the mess of ice. The entrepreneur started with 3D prints of products in his basement, building one unit at a time, before eventually scaling to mass production. Founding a consumer product company from scratch was a tall order for a single person. Going from preliminary sketches to production-ready designs was a major challenge. To bring his creative vision to life, Theriault relied on AI and his NVIDIA GeForce RTX-equipped system. For him, AI isn’t just a tool — it’s an entire pipeline to help him accomplish his goals. Read more about his workflow below. Plus, GeForce RTX 5050 laptops start arriving today at retailers worldwide, from $999. GeForce RTX 5050 Laptop GPUs feature 2,560 NVIDIA Blackwell CUDA cores, fifth-generation AI Tensor Cores, fourth-generation RT Cores, a ninth-generation NVENC encoder and a sixth-generation NVDEC decoder. In addition, NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites developers to explore AI and build custom G-Assist plug-ins for a chance to win prizes. Save the date for the G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities and fundamentals, and to participate in a live Q&A session. From Concept to Completion To create his standout products, Theriault tinkers with potential FITY Flex cooler designs with traditional methods, from sketch to computer-aided design to rapid prototyping, until he finds the right vision. A unique aspect of the FITY Flex design is that it can be customized with fun, popular shoe charms. For packaging design inspiration, Theriault uses his preferred text-to-image generative AI model for prototyping, Stable Diffusion XL — which runs 60% faster with the NVIDIA TensorRT software development kit — using the modular, node-based interface ComfyUI. ComfyUI gives users granular control over every step of the generation process — prompting, sampling, model loading, image conditioning and post-processing. It’s ideal for advanced users like Theriault who want to customize how images are generated. Theriault’s uses of AI result in a complete computer graphics-based ad campaign. Image courtesy of FITY. NVIDIA and GeForce RTX GPUs based on the NVIDIA Blackwell architecture include fifth-generation Tensor Cores designed to accelerate AI and deep learning workloads. These GPUs work with CUDA optimizations in PyTorch to seamlessly accelerate ComfyUI, reducing generation time on FLUX.1-dev, an image generation model from Black Forest Labs, from two minutes per image on the Mac M3 Ultra to about four seconds on the GeForce RTX 5090 desktop GPU. ComfyUI can also add ControlNets — AI models that help control image generation — that Theriault uses for tasks like guiding human poses, setting compositions via depth mapping and converting scribbles to images. Theriault even creates his own fine-tuned models to keep his style consistent. He used low-rank adaptation (LoRA) models — small, efficient adapters into specific layers of the network — enabling hyper-customized generation with minimal compute cost. LoRA models allow Theriault to ideate on visuals quickly. Image courtesy of FITY. “Over the last few months, I’ve been shifting from AI-assisted computer graphics renders to fully AI-generated product imagery using a custom Flux LoRA I trained in house. My RTX 4080 SUPER GPU has been essential for getting the performance I need to train and iterate quickly.” – Mark Theriault, founder of FITY  Theriault also taps into generative AI to create marketing assets like FITY Flex product packaging. He uses FLUX.1, which excels at generating legible text within images, addressing a common challenge in text-to-image models. Though FLUX.1 models can typically consume over 23GB of VRAM, NVIDIA has collaborated with Black Forest Labs to help reduce the size of these models using quantization — a technique that reduces model size while maintaining quality. The models were then accelerated with TensorRT, which provides an up to 2x speedup over PyTorch. To simplify using these models in ComfyUI, NVIDIA created the FLUX.1 NIM microservice, a containerized version of FLUX.1 that can be loaded in ComfyUI and enables FP4 quantization and TensorRT support. Combined, the models come down to just over 11GB of VRAM, and performance improves by 2.5x. Theriault uses the Blender Cycles app to render out final files. For 3D workflows, NVIDIA offers the AI Blueprint for 3D-guided generative AI to ease the positioning and composition of 3D images, so anyone interested in this method can quickly get started. Photorealistic renders. Image courtesy of FITY. Finally, Theriault uses large language models to generate marketing copy — tailored for search engine optimization, tone and storytelling — as well as to complete his patent and provisional applications, work that usually costs thousands of dollars in legal fees and considerable time. Generative AI helps Theriault create promotional materials like the above. Image courtesy of FITY. “As a one-man band with a ton of content to generate, having on-the-fly generation capabilities for my product designs really helps speed things up.” – Mark Theriault, founder of FITY Every texture, every word, every photo, every accessory was a micro-decision, Theriault said. AI helped him survive the “death by a thousand cuts” that can stall solo startup founders, he added. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information.
    0 Comments 0 Shares
  • HOW DISGUISE BUILT OUT THE VIRTUAL ENVIRONMENTS FOR A MINECRAFT MOVIE

    By TREVOR HOGG

    Images courtesy of Warner Bros. Pictures.

    Rather than a world constructed around photorealistic pixels, a video game created by Markus Persson has taken the boxier 3D voxel route, which has become its signature aesthetic, and sparked an international phenomenon that finally gets adapted into a feature with the release of A Minecraft Movie. Brought onboard to help filmmaker Jared Hess in creating the environments that the cast of Jason Momoa, Jack Black, Sebastian Hansen, Emma Myers and Danielle Brooks find themselves inhabiting was Disguise under the direction of Production VFX Supervisor Dan Lemmon.

    “s the Senior Unreal Artist within the Virtual Art Departmenton Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.”
    —Talia Finlayson, Creative Technologist, Disguise

    Interior and exterior environments had to be created, such as the shop owned by Steve.

    “Prior to working on A Minecraft Movie, I held more technical roles, like serving as the Virtual Production LED Volume Operator on a project for Apple TV+ and Paramount Pictures,” notes Talia Finlayson, Creative Technologist for Disguise. “But as the Senior Unreal Artist within the Virtual Art Departmenton Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.” The project provided new opportunities. “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance,” notes Laura Bell, Creative Technologist for Disguise. “But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.”

    Set designs originally created by the art department in Rhinoceros 3D were transformed into fully navigable 3D environments within Unreal Engine. “These scenes were far more than visualizations,” Finlayson remarks. “They were interactive tools used throughout the production pipeline. We would ingest 3D models and concept art, clean and optimize geometry using tools like Blender, Cinema 4D or Maya, then build out the world in Unreal Engine. This included applying materials, lighting and extending environments. These Unreal scenes we created were vital tools across the production and were used for a variety of purposes such as enabling the director to explore shot compositions, block scenes and experiment with camera movement in a virtual space, as well as passing along Unreal Engine scenes to the visual effects vendors so they could align their digital environments and set extensions with the approved production layouts.”

    A virtual exploration of Steve’s shop in Midport Village.

    Certain elements have to be kept in mind when constructing virtual environments. “When building virtual environments, you need to consider what can actually be built, how actors and cameras will move through the space, and what’s safe and practical on set,” Bell observes. “Outside the areas where strict accuracy is required, you want the environments to blend naturally with the original designs from the art department and support the story, creating a space that feels right for the scene, guides the audience’s eye and sets the right tone. Things like composition, lighting and small environmental details can be really fun to work on, but also serve as beautiful additions to help enrich a story.”

    “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance. But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.”
    —Laura Bell, Creative Technologist, Disguise

    Among the buildings that had to be created for Midport Village was Steve’sLava Chicken Shack.

    Concept art was provided that served as visual touchstones. “We received concept art provided by the amazing team of concept artists,” Finlayson states. “Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging. Sometimes we would also help the storyboard artists by sending through images of the Unreal Engine worlds to help them geographically position themselves in the worlds and aid in their storyboarding.” At times, the video game assets came in handy. “Exteriors often involved large-scale landscapes and stylized architectural elements, which had to feel true to the Minecraft world,” Finlayson explains. “In some cases, we brought in geometry from the game itself to help quickly block out areas. For example, we did this for the Elytra Flight Chase sequence, which takes place through a large canyon.”

    Flexibility was critical. “A key technical challenge we faced was ensuring that the Unreal levels were built in a way that allowed for fast and flexible iteration,” Finlayson remarks. “Since our environments were constantly being reviewed by the director, production designer, DP and VFX supervisor, we needed to be able to respond quickly to feedback, sometimes live during a review session. To support this, we had to keep our scenes modular and well-organized; that meant breaking environments down into manageable components and maintaining clean naming conventions. By setting up the levels this way, we could make layout changes, swap assets or adjust lighting on the fly without breaking the scene or slowing down the process.” Production schedules influence the workflows, pipelines and techniques. “No two projects will ever feel exactly the same,” Bell notes. “For example, Pat Younisadapted his typical VR setup to allow scene reviews using a PS5 controller, which made it much more comfortable and accessible for the director. On a more technical side, because everything was cubes and voxels, my Blender workflow ended up being way heavier on the re-mesh modifier than usual, definitely not something I’ll run into again anytime soon!”

    A virtual study and final still of the cast members standing outside of the Lava Chicken Shack.

    “We received concept art provided by the amazing team of concept artists. Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging.”
    —Talia Finlayson, Creative Technologist, Disguise

    The design and composition of virtual environments tended to remain consistent throughout principal photography. “The only major design change I can recall was the removal of a second story from a building in Midport Village to allow the camera crane to get a clear shot of the chicken perched above Steve’s lava chicken shack,” Finlayson remarks. “I would agree that Midport Village likely went through the most iterations,” Bell responds. “The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled. I remember rebuilding the stairs leading up to the rampart five or six times, using different configurations based on the physically constructed stairs. This was because there were storyboarded sequences of the film’s characters, Henry, Steve and Garrett, being chased by piglins, and the action needed to match what could be achieved practically on set.”

    Virtually conceptualizing the layout of Midport Village.

    Complex virtual environments were constructed for the final battle and the various forest scenes throughout the movie. “What made these particularly challenging was the way physical set pieces were repurposed and repositioned to serve multiple scenes and locations within the story,” Finlayson reveals. “The same built elements had to appear in different parts of the world, so we had to carefully adjust the virtual environments to accommodate those different positions.” Bell is in agreement with her colleague. “The forest scenes were some of the more complex environments to manage. It could get tricky, particularly when the filming schedule shifted. There was one day on set where the order of shots changed unexpectedly, and because the physical sets looked so similar, I initially loaded a different perspective than planned. Fortunately, thanks to our workflow, Lindsay Georgeand I were able to quickly open the recorded sequence in Unreal Engine and swap out the correct virtual environment for the live composite without any disruption to the shoot.”

    An example of the virtual and final version of the Woodland Mansion.

    “Midport Village likely went through the most iterations. The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled.”
    —Laura Bell, Creative Technologist, Disguise

    Extensive detail was given to the center of the sets where the main action unfolds. “For these areas, we received prop layouts from the prop department to ensure accurate placement and alignment with the physical builds,” Finlayson explains. “These central environments were used heavily for storyboarding, blocking and department reviews, so precision was essential. As we moved further out from the practical set, the environments became more about blocking and spatial context rather than fine detail. We worked closely with Production Designer Grant Major to get approval on these extended environments, making sure they aligned with the overall visual direction. We also used creatures and crowd stand-ins provided by the visual effects team. These gave a great sense of scale and placement during early planning stages and allowed other departments to better understand how these elements would be integrated into the scenes.”

    Cast members Sebastian Hansen, Danielle Brooks and Emma Myers stand in front of the Earth Portal Plateau environment.

    Doing a virtual scale study of the Mountainside.

    Practical requirements like camera moves, stunt choreography and crane setups had an impact on the creation of virtual environments. “Sometimes we would adjust layouts slightly to open up areas for tracking shots or rework spaces to accommodate key action beats, all while keeping the environment feeling cohesive and true to the Minecraft world,” Bell states. “Simulcam bridged the physical and virtual worlds on set, overlaying Unreal Engine environments onto live-action scenes in real-time, giving the director, DP and other department heads a fully-realized preview of shots and enabling precise, informed decisions during production. It also recorded critical production data like camera movement paths, which was handed over to the post-production team to give them the exact tracks they needed, streamlining the visual effects pipeline.”

    Piglots cause mayhem during the Wingsuit Chase.

    Virtual versions of the exterior and interior of the Safe House located in the Enchanted Woods.

    “One of the biggest challenges for me was managing constant iteration while keeping our environments clean, organized and easy to update,” Finlayson notes. “Because the virtual sets were reviewed regularly by the director and other heads of departments, feedback was often implemented live in the room. This meant the environments had to be flexible. But overall, this was an amazing project to work on, and I am so grateful for the incredible VAD team I was a part of – Heide Nichols, Pat Younis, Jake Tuckand Laura. Everyone on this team worked so collaboratively, seamlessly and in such a supportive way that I never felt like I was out of my depth.” There was another challenge that is more to do with familiarity. “Having a VAD on a film is still a relatively new process in production,” Bell states. “There were moments where other departments were still learning what we did and how to best work with us. That said, the response was overwhelmingly positive. I remember being on set at the Simulcam station and seeing how excited people were to look at the virtual environments as they walked by, often stopping for a chat and a virtual tour. Instead of seeing just a huge blue curtain, they were stoked to see something Minecraft and could get a better sense of what they were actually shooting.”
    #how #disguise #built #out #virtual
    HOW DISGUISE BUILT OUT THE VIRTUAL ENVIRONMENTS FOR A MINECRAFT MOVIE
    By TREVOR HOGG Images courtesy of Warner Bros. Pictures. Rather than a world constructed around photorealistic pixels, a video game created by Markus Persson has taken the boxier 3D voxel route, which has become its signature aesthetic, and sparked an international phenomenon that finally gets adapted into a feature with the release of A Minecraft Movie. Brought onboard to help filmmaker Jared Hess in creating the environments that the cast of Jason Momoa, Jack Black, Sebastian Hansen, Emma Myers and Danielle Brooks find themselves inhabiting was Disguise under the direction of Production VFX Supervisor Dan Lemmon. “s the Senior Unreal Artist within the Virtual Art Departmenton Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.” —Talia Finlayson, Creative Technologist, Disguise Interior and exterior environments had to be created, such as the shop owned by Steve. “Prior to working on A Minecraft Movie, I held more technical roles, like serving as the Virtual Production LED Volume Operator on a project for Apple TV+ and Paramount Pictures,” notes Talia Finlayson, Creative Technologist for Disguise. “But as the Senior Unreal Artist within the Virtual Art Departmenton Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.” The project provided new opportunities. “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance,” notes Laura Bell, Creative Technologist for Disguise. “But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.” Set designs originally created by the art department in Rhinoceros 3D were transformed into fully navigable 3D environments within Unreal Engine. “These scenes were far more than visualizations,” Finlayson remarks. “They were interactive tools used throughout the production pipeline. We would ingest 3D models and concept art, clean and optimize geometry using tools like Blender, Cinema 4D or Maya, then build out the world in Unreal Engine. This included applying materials, lighting and extending environments. These Unreal scenes we created were vital tools across the production and were used for a variety of purposes such as enabling the director to explore shot compositions, block scenes and experiment with camera movement in a virtual space, as well as passing along Unreal Engine scenes to the visual effects vendors so they could align their digital environments and set extensions with the approved production layouts.” A virtual exploration of Steve’s shop in Midport Village. Certain elements have to be kept in mind when constructing virtual environments. “When building virtual environments, you need to consider what can actually be built, how actors and cameras will move through the space, and what’s safe and practical on set,” Bell observes. “Outside the areas where strict accuracy is required, you want the environments to blend naturally with the original designs from the art department and support the story, creating a space that feels right for the scene, guides the audience’s eye and sets the right tone. Things like composition, lighting and small environmental details can be really fun to work on, but also serve as beautiful additions to help enrich a story.” “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance. But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.” —Laura Bell, Creative Technologist, Disguise Among the buildings that had to be created for Midport Village was Steve’sLava Chicken Shack. Concept art was provided that served as visual touchstones. “We received concept art provided by the amazing team of concept artists,” Finlayson states. “Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging. Sometimes we would also help the storyboard artists by sending through images of the Unreal Engine worlds to help them geographically position themselves in the worlds and aid in their storyboarding.” At times, the video game assets came in handy. “Exteriors often involved large-scale landscapes and stylized architectural elements, which had to feel true to the Minecraft world,” Finlayson explains. “In some cases, we brought in geometry from the game itself to help quickly block out areas. For example, we did this for the Elytra Flight Chase sequence, which takes place through a large canyon.” Flexibility was critical. “A key technical challenge we faced was ensuring that the Unreal levels were built in a way that allowed for fast and flexible iteration,” Finlayson remarks. “Since our environments were constantly being reviewed by the director, production designer, DP and VFX supervisor, we needed to be able to respond quickly to feedback, sometimes live during a review session. To support this, we had to keep our scenes modular and well-organized; that meant breaking environments down into manageable components and maintaining clean naming conventions. By setting up the levels this way, we could make layout changes, swap assets or adjust lighting on the fly without breaking the scene or slowing down the process.” Production schedules influence the workflows, pipelines and techniques. “No two projects will ever feel exactly the same,” Bell notes. “For example, Pat Younisadapted his typical VR setup to allow scene reviews using a PS5 controller, which made it much more comfortable and accessible for the director. On a more technical side, because everything was cubes and voxels, my Blender workflow ended up being way heavier on the re-mesh modifier than usual, definitely not something I’ll run into again anytime soon!” A virtual study and final still of the cast members standing outside of the Lava Chicken Shack. “We received concept art provided by the amazing team of concept artists. Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging.” —Talia Finlayson, Creative Technologist, Disguise The design and composition of virtual environments tended to remain consistent throughout principal photography. “The only major design change I can recall was the removal of a second story from a building in Midport Village to allow the camera crane to get a clear shot of the chicken perched above Steve’s lava chicken shack,” Finlayson remarks. “I would agree that Midport Village likely went through the most iterations,” Bell responds. “The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled. I remember rebuilding the stairs leading up to the rampart five or six times, using different configurations based on the physically constructed stairs. This was because there were storyboarded sequences of the film’s characters, Henry, Steve and Garrett, being chased by piglins, and the action needed to match what could be achieved practically on set.” Virtually conceptualizing the layout of Midport Village. Complex virtual environments were constructed for the final battle and the various forest scenes throughout the movie. “What made these particularly challenging was the way physical set pieces were repurposed and repositioned to serve multiple scenes and locations within the story,” Finlayson reveals. “The same built elements had to appear in different parts of the world, so we had to carefully adjust the virtual environments to accommodate those different positions.” Bell is in agreement with her colleague. “The forest scenes were some of the more complex environments to manage. It could get tricky, particularly when the filming schedule shifted. There was one day on set where the order of shots changed unexpectedly, and because the physical sets looked so similar, I initially loaded a different perspective than planned. Fortunately, thanks to our workflow, Lindsay Georgeand I were able to quickly open the recorded sequence in Unreal Engine and swap out the correct virtual environment for the live composite without any disruption to the shoot.” An example of the virtual and final version of the Woodland Mansion. “Midport Village likely went through the most iterations. The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled.” —Laura Bell, Creative Technologist, Disguise Extensive detail was given to the center of the sets where the main action unfolds. “For these areas, we received prop layouts from the prop department to ensure accurate placement and alignment with the physical builds,” Finlayson explains. “These central environments were used heavily for storyboarding, blocking and department reviews, so precision was essential. As we moved further out from the practical set, the environments became more about blocking and spatial context rather than fine detail. We worked closely with Production Designer Grant Major to get approval on these extended environments, making sure they aligned with the overall visual direction. We also used creatures and crowd stand-ins provided by the visual effects team. These gave a great sense of scale and placement during early planning stages and allowed other departments to better understand how these elements would be integrated into the scenes.” Cast members Sebastian Hansen, Danielle Brooks and Emma Myers stand in front of the Earth Portal Plateau environment. Doing a virtual scale study of the Mountainside. Practical requirements like camera moves, stunt choreography and crane setups had an impact on the creation of virtual environments. “Sometimes we would adjust layouts slightly to open up areas for tracking shots or rework spaces to accommodate key action beats, all while keeping the environment feeling cohesive and true to the Minecraft world,” Bell states. “Simulcam bridged the physical and virtual worlds on set, overlaying Unreal Engine environments onto live-action scenes in real-time, giving the director, DP and other department heads a fully-realized preview of shots and enabling precise, informed decisions during production. It also recorded critical production data like camera movement paths, which was handed over to the post-production team to give them the exact tracks they needed, streamlining the visual effects pipeline.” Piglots cause mayhem during the Wingsuit Chase. Virtual versions of the exterior and interior of the Safe House located in the Enchanted Woods. “One of the biggest challenges for me was managing constant iteration while keeping our environments clean, organized and easy to update,” Finlayson notes. “Because the virtual sets were reviewed regularly by the director and other heads of departments, feedback was often implemented live in the room. This meant the environments had to be flexible. But overall, this was an amazing project to work on, and I am so grateful for the incredible VAD team I was a part of – Heide Nichols, Pat Younis, Jake Tuckand Laura. Everyone on this team worked so collaboratively, seamlessly and in such a supportive way that I never felt like I was out of my depth.” There was another challenge that is more to do with familiarity. “Having a VAD on a film is still a relatively new process in production,” Bell states. “There were moments where other departments were still learning what we did and how to best work with us. That said, the response was overwhelmingly positive. I remember being on set at the Simulcam station and seeing how excited people were to look at the virtual environments as they walked by, often stopping for a chat and a virtual tour. Instead of seeing just a huge blue curtain, they were stoked to see something Minecraft and could get a better sense of what they were actually shooting.” #how #disguise #built #out #virtual
    WWW.VFXVOICE.COM
    HOW DISGUISE BUILT OUT THE VIRTUAL ENVIRONMENTS FOR A MINECRAFT MOVIE
    By TREVOR HOGG Images courtesy of Warner Bros. Pictures. Rather than a world constructed around photorealistic pixels, a video game created by Markus Persson has taken the boxier 3D voxel route, which has become its signature aesthetic, and sparked an international phenomenon that finally gets adapted into a feature with the release of A Minecraft Movie. Brought onboard to help filmmaker Jared Hess in creating the environments that the cast of Jason Momoa, Jack Black, Sebastian Hansen, Emma Myers and Danielle Brooks find themselves inhabiting was Disguise under the direction of Production VFX Supervisor Dan Lemmon. “[A]s the Senior Unreal Artist within the Virtual Art Department (VAD) on Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.” —Talia Finlayson, Creative Technologist, Disguise Interior and exterior environments had to be created, such as the shop owned by Steve (Jack Black). “Prior to working on A Minecraft Movie, I held more technical roles, like serving as the Virtual Production LED Volume Operator on a project for Apple TV+ and Paramount Pictures,” notes Talia Finlayson, Creative Technologist for Disguise. “But as the Senior Unreal Artist within the Virtual Art Department (VAD) on Minecraft, I experienced the full creative workflow. What stood out most was how deeply the VAD was embedded across every stage of production. We weren’t working in isolation. From the production designer and director to the VFX supervisor and DP, the VAD became a hub for collaboration.” The project provided new opportunities. “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance,” notes Laura Bell, Creative Technologist for Disguise. “But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.” Set designs originally created by the art department in Rhinoceros 3D were transformed into fully navigable 3D environments within Unreal Engine. “These scenes were far more than visualizations,” Finlayson remarks. “They were interactive tools used throughout the production pipeline. We would ingest 3D models and concept art, clean and optimize geometry using tools like Blender, Cinema 4D or Maya, then build out the world in Unreal Engine. This included applying materials, lighting and extending environments. These Unreal scenes we created were vital tools across the production and were used for a variety of purposes such as enabling the director to explore shot compositions, block scenes and experiment with camera movement in a virtual space, as well as passing along Unreal Engine scenes to the visual effects vendors so they could align their digital environments and set extensions with the approved production layouts.” A virtual exploration of Steve’s shop in Midport Village. Certain elements have to be kept in mind when constructing virtual environments. “When building virtual environments, you need to consider what can actually be built, how actors and cameras will move through the space, and what’s safe and practical on set,” Bell observes. “Outside the areas where strict accuracy is required, you want the environments to blend naturally with the original designs from the art department and support the story, creating a space that feels right for the scene, guides the audience’s eye and sets the right tone. Things like composition, lighting and small environmental details can be really fun to work on, but also serve as beautiful additions to help enrich a story.” “I’ve always loved the physicality of working with an LED volume, both for the immersion it provides and the way that seeing the environment helps shape an actor’s performance. But for A Minecraft Movie, we used Simulcam instead, and it was an incredible experience to live-composite an entire Minecraft world in real-time, especially with nothing on set but blue curtains.” —Laura Bell, Creative Technologist, Disguise Among the buildings that had to be created for Midport Village was Steve’s (Jack Black) Lava Chicken Shack. Concept art was provided that served as visual touchstones. “We received concept art provided by the amazing team of concept artists,” Finlayson states. “Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging. Sometimes we would also help the storyboard artists by sending through images of the Unreal Engine worlds to help them geographically position themselves in the worlds and aid in their storyboarding.” At times, the video game assets came in handy. “Exteriors often involved large-scale landscapes and stylized architectural elements, which had to feel true to the Minecraft world,” Finlayson explains. “In some cases, we brought in geometry from the game itself to help quickly block out areas. For example, we did this for the Elytra Flight Chase sequence, which takes place through a large canyon.” Flexibility was critical. “A key technical challenge we faced was ensuring that the Unreal levels were built in a way that allowed for fast and flexible iteration,” Finlayson remarks. “Since our environments were constantly being reviewed by the director, production designer, DP and VFX supervisor, we needed to be able to respond quickly to feedback, sometimes live during a review session. To support this, we had to keep our scenes modular and well-organized; that meant breaking environments down into manageable components and maintaining clean naming conventions. By setting up the levels this way, we could make layout changes, swap assets or adjust lighting on the fly without breaking the scene or slowing down the process.” Production schedules influence the workflows, pipelines and techniques. “No two projects will ever feel exactly the same,” Bell notes. “For example, Pat Younis [VAD Art Director] adapted his typical VR setup to allow scene reviews using a PS5 controller, which made it much more comfortable and accessible for the director. On a more technical side, because everything was cubes and voxels, my Blender workflow ended up being way heavier on the re-mesh modifier than usual, definitely not something I’ll run into again anytime soon!” A virtual study and final still of the cast members standing outside of the Lava Chicken Shack. “We received concept art provided by the amazing team of concept artists. Not only did they send us 2D artwork, but they often shared the 3D models they used to create those visuals. These models were incredibly helpful as starting points when building out the virtual environments in Unreal Engine; they gave us a clear sense of composition and design intent. Storyboards were also a key part of the process and were constantly being updated as the project evolved. Having access to the latest versions allowed us to tailor the virtual environments to match camera angles, story beats and staging.” —Talia Finlayson, Creative Technologist, Disguise The design and composition of virtual environments tended to remain consistent throughout principal photography. “The only major design change I can recall was the removal of a second story from a building in Midport Village to allow the camera crane to get a clear shot of the chicken perched above Steve’s lava chicken shack,” Finlayson remarks. “I would agree that Midport Village likely went through the most iterations,” Bell responds. “The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled. I remember rebuilding the stairs leading up to the rampart five or six times, using different configurations based on the physically constructed stairs. This was because there were storyboarded sequences of the film’s characters, Henry, Steve and Garrett, being chased by piglins, and the action needed to match what could be achieved practically on set.” Virtually conceptualizing the layout of Midport Village. Complex virtual environments were constructed for the final battle and the various forest scenes throughout the movie. “What made these particularly challenging was the way physical set pieces were repurposed and repositioned to serve multiple scenes and locations within the story,” Finlayson reveals. “The same built elements had to appear in different parts of the world, so we had to carefully adjust the virtual environments to accommodate those different positions.” Bell is in agreement with her colleague. “The forest scenes were some of the more complex environments to manage. It could get tricky, particularly when the filming schedule shifted. There was one day on set where the order of shots changed unexpectedly, and because the physical sets looked so similar, I initially loaded a different perspective than planned. Fortunately, thanks to our workflow, Lindsay George [VP Tech] and I were able to quickly open the recorded sequence in Unreal Engine and swap out the correct virtual environment for the live composite without any disruption to the shoot.” An example of the virtual and final version of the Woodland Mansion. “Midport Village likely went through the most iterations. The archway, in particular, became a visual anchor across different levels. We often placed it off in the distance to help orient both ourselves and the audience and show how far the characters had traveled.” —Laura Bell, Creative Technologist, Disguise Extensive detail was given to the center of the sets where the main action unfolds. “For these areas, we received prop layouts from the prop department to ensure accurate placement and alignment with the physical builds,” Finlayson explains. “These central environments were used heavily for storyboarding, blocking and department reviews, so precision was essential. As we moved further out from the practical set, the environments became more about blocking and spatial context rather than fine detail. We worked closely with Production Designer Grant Major to get approval on these extended environments, making sure they aligned with the overall visual direction. We also used creatures and crowd stand-ins provided by the visual effects team. These gave a great sense of scale and placement during early planning stages and allowed other departments to better understand how these elements would be integrated into the scenes.” Cast members Sebastian Hansen, Danielle Brooks and Emma Myers stand in front of the Earth Portal Plateau environment. Doing a virtual scale study of the Mountainside. Practical requirements like camera moves, stunt choreography and crane setups had an impact on the creation of virtual environments. “Sometimes we would adjust layouts slightly to open up areas for tracking shots or rework spaces to accommodate key action beats, all while keeping the environment feeling cohesive and true to the Minecraft world,” Bell states. “Simulcam bridged the physical and virtual worlds on set, overlaying Unreal Engine environments onto live-action scenes in real-time, giving the director, DP and other department heads a fully-realized preview of shots and enabling precise, informed decisions during production. It also recorded critical production data like camera movement paths, which was handed over to the post-production team to give them the exact tracks they needed, streamlining the visual effects pipeline.” Piglots cause mayhem during the Wingsuit Chase. Virtual versions of the exterior and interior of the Safe House located in the Enchanted Woods. “One of the biggest challenges for me was managing constant iteration while keeping our environments clean, organized and easy to update,” Finlayson notes. “Because the virtual sets were reviewed regularly by the director and other heads of departments, feedback was often implemented live in the room. This meant the environments had to be flexible. But overall, this was an amazing project to work on, and I am so grateful for the incredible VAD team I was a part of – Heide Nichols [VAD Supervisor], Pat Younis, Jake Tuck [Unreal Artist] and Laura. Everyone on this team worked so collaboratively, seamlessly and in such a supportive way that I never felt like I was out of my depth.” There was another challenge that is more to do with familiarity. “Having a VAD on a film is still a relatively new process in production,” Bell states. “There were moments where other departments were still learning what we did and how to best work with us. That said, the response was overwhelmingly positive. I remember being on set at the Simulcam station and seeing how excited people were to look at the virtual environments as they walked by, often stopping for a chat and a virtual tour. Instead of seeing just a huge blue curtain, they were stoked to see something Minecraft and could get a better sense of what they were actually shooting.”
    0 Comments 0 Shares
  • Hey everyone! Today, let’s dive into the wonderful world of SEO and talk about disavowing backlinks! It's an essential step when you want to clean up your website’s reputation. Sometimes, harmful backlinks can drag you down, and that’s when it’s time to take action!

    By learning how to disavow backlinks, you empower yourself to guide Google on which links to ignore. Remember, it's not just about fixing problems; it's about building a stronger, more resilient online presence! So, if you’re facing challenges, don’t worry – you’ve got the tools to rise above!

    Let’s embrace this journey together, and make our digital spaces shine!
    🌟 Hey everyone! Today, let’s dive into the wonderful world of SEO and talk about disavowing backlinks! 🚀✨ It's an essential step when you want to clean up your website’s reputation. Sometimes, harmful backlinks can drag you down, and that’s when it’s time to take action! 💪 By learning how to disavow backlinks, you empower yourself to guide Google on which links to ignore. Remember, it's not just about fixing problems; it's about building a stronger, more resilient online presence! 🌈💖 So, if you’re facing challenges, don’t worry – you’ve got the tools to rise above! Let’s embrace this journey together, and make our digital spaces shine! 🌟💻
    WWW.SEMRUSH.COM
    How to Disavow Backlinks (+ Find Out if You Really Should)
    Learn how to disavow backlinks, when it‘s necessary, and how to create and submit a disavow file to Google.
    Like
    Love
    Wow
    Angry
    Sad
    41
    1 Comments 0 Shares
  • Enough is enough! The so-called "Seamless Photo and PBR Texture Creation" tutorial is a perfect example of wasted potential. Why are we still confused about the PBR workflow? It’s 2023! The fact that we need a step-by-step guide to understand color, normal, roughness, metallic, and displacement is absolutely ridiculous. Can’t anyone just produce quality material without dragging us through this tedious process? This constant hand-holding is a disservice to anyone trying to improve their skills. It's time for the industry to step up and demand better resources. We deserve comprehensive, clear, and efficient tutorials that don’t treat us like toddlers!

    #PBRTextures #SeamlessPhoto #TextureCreation #Frustration
    Enough is enough! The so-called "Seamless Photo and PBR Texture Creation" tutorial is a perfect example of wasted potential. Why are we still confused about the PBR workflow? It’s 2023! The fact that we need a step-by-step guide to understand color, normal, roughness, metallic, and displacement is absolutely ridiculous. Can’t anyone just produce quality material without dragging us through this tedious process? This constant hand-holding is a disservice to anyone trying to improve their skills. It's time for the industry to step up and demand better resources. We deserve comprehensive, clear, and efficient tutorials that don’t treat us like toddlers! #PBRTextures #SeamlessPhoto #TextureCreation #Frustration
    Seamless Photo and PBR Texture Creation
    Confused about the PBR workflow? Don't be. This step by step tutorial takes you through the process of creating your own seamless PBR photo textures. It starts with how to get quality material (the photos) and then goes through the seamless texture c
    1 Comments 0 Shares
  • So, the Nintendo Switch 2 is out, and there’s this new thing called Mario Kart World. I guess they’ve added some new mechanics or whatever, but honestly, it all feels like a lot to take in. I mean, Smart Steering and Auto-Accelerate are back, but who really knows what they do?

    Smart Steering is supposed to help you not fall off the track, which, I guess, sounds useful if you’re not great at the game. But do you really want to rely on it? It’s kind of like having training wheels on your bike. Sure, it keeps you upright, but where’s the fun in that? And Auto-Accelerate? Yeah, it just makes your kart go without having to press any buttons. It’s like letting the game play itself. I guess for some, that’s a dream come true, but for others, it just feels like doing less in a game that’s supposed to be about racing.

    I don’t know, maybe it’s just me, but all this feels a bit off. I mean, why would you want to take away the challenge? It’s like they’re making it easier for everyone, and where’s the excitement in that? Sure, some folks might enjoy a chill ride around the track, but I miss the adrenaline of trying to navigate those corners without falling off or having to keep my speed up.

    Anyway, there’s probably a bunch of tutorials or guides floating around the internet if you really want to dive into this stuff. But honestly, who has the energy? It’s just Mario Kart. You drive, you race, you throw shells. Can’t we just keep it simple?

    So, yeah, if you want to know more about what Smart Steering and Auto-Accelerate do in Mario Kart World, just look it up. I’m sure there’s a million articles out there explaining it. Or you could just play around and figure it out yourself. Either way, it’s just a game, right?

    #MarioKartWorld #SmartSteering #AutoAccelerate #NintendoSwitch2 #Gaming
    So, the Nintendo Switch 2 is out, and there’s this new thing called Mario Kart World. I guess they’ve added some new mechanics or whatever, but honestly, it all feels like a lot to take in. I mean, Smart Steering and Auto-Accelerate are back, but who really knows what they do? Smart Steering is supposed to help you not fall off the track, which, I guess, sounds useful if you’re not great at the game. But do you really want to rely on it? It’s kind of like having training wheels on your bike. Sure, it keeps you upright, but where’s the fun in that? And Auto-Accelerate? Yeah, it just makes your kart go without having to press any buttons. It’s like letting the game play itself. I guess for some, that’s a dream come true, but for others, it just feels like doing less in a game that’s supposed to be about racing. I don’t know, maybe it’s just me, but all this feels a bit off. I mean, why would you want to take away the challenge? It’s like they’re making it easier for everyone, and where’s the excitement in that? Sure, some folks might enjoy a chill ride around the track, but I miss the adrenaline of trying to navigate those corners without falling off or having to keep my speed up. Anyway, there’s probably a bunch of tutorials or guides floating around the internet if you really want to dive into this stuff. But honestly, who has the energy? It’s just Mario Kart. You drive, you race, you throw shells. Can’t we just keep it simple? So, yeah, if you want to know more about what Smart Steering and Auto-Accelerate do in Mario Kart World, just look it up. I’m sure there’s a million articles out there explaining it. Or you could just play around and figure it out yourself. Either way, it’s just a game, right? #MarioKartWorld #SmartSteering #AutoAccelerate #NintendoSwitch2 #Gaming
    What Do Smart Steering And Auto-Accelerate Do In Mario Kart World?
    The Nintendo Switch 2 has finally launched, along with the brand-new Mario Kart World. There are a lot of fresh mechanics to learn in this latest entry, but some returning features unfortunately don’t have any proper clarification. Two great examples
    Like
    Love
    Wow
    Angry
    Sad
    182
    1 Comments 0 Shares
  • In a world where digital puppets are more popular than actual puppeteers, *Lies of P* has managed to pull off a neat little trick: it just surpassed 3 million copies sold right after the release of its DLC. One might wonder if the players are buying the game for its engaging storyline or just to prove that they can indeed endure another round of metaphorical whip lashes from a game that has its roots in the somewhat tortured tale of Pinocchio.

    Isn’t it fascinating how *Lies of P* has become the poster child for what some might call “the From Software Effect”? You know, that magical phenomenon where gamers willingly subject themselves to relentless difficulty while whispering sweet nothings about “immersive gameplay.” Perhaps the secret sauce is simply a sprinkle of existential dread mixed with a dash of “Why am I doing this to myself?”

    Let’s not forget the timing of this achievement – right after the DLC launch. Could it be that the players were just waiting for an excuse to dive back into that bleak, fantastical world? Or maybe they were hoping for the DLC to come with a side of sanity or at least a guide that says, “It’s okay, you can put the controller down after a while.” But no, why would anyone want a game that respects their time?

    Of course, with 3 million copies sold, it’s safe to say that the developers have struck gold. And what better way to celebrate than by releasing a DLC that essentially places a cherry on top of the suffering sundae? Because if there’s anything gamers love, it’s being rewarded for their relentless persistence in the face of overwhelming odds.

    And let’s take a moment to appreciate the irony here. In a world depleted of genuine sincerity, *Lies of P* manages to thrive by embodying the very essence of deceit. Is it a game about lying? Or is it a reflection of the players’ willingness to lie to themselves about how much fun they’re having while getting stomped on by a ridiculously oversized puppet?

    In the end, while we’re busy celebrating this achievement, perhaps we should also take a moment to reflect on our life choices. Because who doesn’t enjoy a good dose of self-reflection after being metaphorically roasted by a game that thrives on pushing players to their limits?

    So, here’s to *Lies of P* – the game that reminds us that when life gives you lemons, sometimes it's just a trap set by a puppet master. Cheers to the 3 million players who have chosen to embrace the lie!

    #LiesOfP #GamingNews #DLC #FromSoftware #GamingCommunity
    In a world where digital puppets are more popular than actual puppeteers, *Lies of P* has managed to pull off a neat little trick: it just surpassed 3 million copies sold right after the release of its DLC. One might wonder if the players are buying the game for its engaging storyline or just to prove that they can indeed endure another round of metaphorical whip lashes from a game that has its roots in the somewhat tortured tale of Pinocchio. Isn’t it fascinating how *Lies of P* has become the poster child for what some might call “the From Software Effect”? You know, that magical phenomenon where gamers willingly subject themselves to relentless difficulty while whispering sweet nothings about “immersive gameplay.” Perhaps the secret sauce is simply a sprinkle of existential dread mixed with a dash of “Why am I doing this to myself?” Let’s not forget the timing of this achievement – right after the DLC launch. Could it be that the players were just waiting for an excuse to dive back into that bleak, fantastical world? Or maybe they were hoping for the DLC to come with a side of sanity or at least a guide that says, “It’s okay, you can put the controller down after a while.” But no, why would anyone want a game that respects their time? Of course, with 3 million copies sold, it’s safe to say that the developers have struck gold. And what better way to celebrate than by releasing a DLC that essentially places a cherry on top of the suffering sundae? Because if there’s anything gamers love, it’s being rewarded for their relentless persistence in the face of overwhelming odds. And let’s take a moment to appreciate the irony here. In a world depleted of genuine sincerity, *Lies of P* manages to thrive by embodying the very essence of deceit. Is it a game about lying? Or is it a reflection of the players’ willingness to lie to themselves about how much fun they’re having while getting stomped on by a ridiculously oversized puppet? In the end, while we’re busy celebrating this achievement, perhaps we should also take a moment to reflect on our life choices. Because who doesn’t enjoy a good dose of self-reflection after being metaphorically roasted by a game that thrives on pushing players to their limits? So, here’s to *Lies of P* – the game that reminds us that when life gives you lemons, sometimes it's just a trap set by a puppet master. Cheers to the 3 million players who have chosen to embrace the lie! #LiesOfP #GamingNews #DLC #FromSoftware #GamingCommunity
    Juste après la sortie de son DLC, Lies of P dépasse les 3 millions d’exemplaires
    ActuGaming.net Juste après la sortie de son DLC, Lies of P dépasse les 3 millions d’exemplaires Sans doute l’une des meilleures alternatives aux jeux de From Software, Lies of P a […] L'article Juste après la sortie de son DLC, Lie
    Like
    Love
    Wow
    Angry
    Sad
    162
    1 Comments 0 Shares
  • Ah, the glorious return of the zine! Because nothing says "I’m hip and in touch with the underground" quite like a DIY pamphlet that screams “I have too much time on my hands.” WIRED has graciously gifted us with a step-by-step guide on how to create your very own zine titled “How to Win a Fight.”

    Print. Fold. Share. Download. Sounds easy, right? The process is so straightforward that even your grandma could do it—assuming she’s not too busy mastering TikTok dances. But let’s take a moment to appreciate the sheer audacity of needing instructions for something as inherently chaotic as making a zine. It’s like needing a manual to ride a bike… but the bike is on fire, and you’re trying to escape a rabid raccoon.

    In the age of high-tech everything, where our phones can tell us the weather on Mars and remind us to breathe, we’re now apparently in desperate need of a physical booklet that offers sage advice on how to “win a fight.” Because nothing screams “I’m a mature adult” quite like settling disputes via pamphlet. Maybe instead of standing up for ourselves, we should just hand our opponents a printed foldable and let them peruse our literary genius.

    And let’s not forget the nostalgia factor here! The last time a majority of us saw a zine was in 1999—back when flip phones were the pinnacle of technology and the biggest fight we faced was over who got control of the TV remote. Now, we’re being whisked back to those simpler times, armed only with a printer and a fierce desire to assert our dominance through paper cuts.

    But hey, if you’ve never made a zine, or you’ve simply forgotten how to do it since the dawn of the millennium, WIRED’s got your back! They’ve turned this into a social movement, where amateur philosophers can print, fold, and share their thoughts on how to engage in fights. Because why have a conversation when you can battle with paper instead?

    Let’s be honest: this is all about making “fighting” a trendy topic again. Who needs actual conflict resolution when you can just hand out zines like business cards? Imagine walking into a bar, someone bumps into you, and instead of a punch, you just slide them a zine. “Here’s how to win a fight, buddy. Chapter One: Don’t.”

    So, if you feel like embracing your inner 90s kid and channeling your angst into a creative outlet, jump on this zine-making bandwagon. Who knows? You might just win a fight—against boredom, at least.

    #ZineCulture #HowToWinAFight #DIYProject #NostalgiaTrip #WIRED
    Ah, the glorious return of the zine! Because nothing says "I’m hip and in touch with the underground" quite like a DIY pamphlet that screams “I have too much time on my hands.” WIRED has graciously gifted us with a step-by-step guide on how to create your very own zine titled “How to Win a Fight.” Print. Fold. Share. Download. Sounds easy, right? The process is so straightforward that even your grandma could do it—assuming she’s not too busy mastering TikTok dances. But let’s take a moment to appreciate the sheer audacity of needing instructions for something as inherently chaotic as making a zine. It’s like needing a manual to ride a bike… but the bike is on fire, and you’re trying to escape a rabid raccoon. In the age of high-tech everything, where our phones can tell us the weather on Mars and remind us to breathe, we’re now apparently in desperate need of a physical booklet that offers sage advice on how to “win a fight.” Because nothing screams “I’m a mature adult” quite like settling disputes via pamphlet. Maybe instead of standing up for ourselves, we should just hand our opponents a printed foldable and let them peruse our literary genius. And let’s not forget the nostalgia factor here! The last time a majority of us saw a zine was in 1999—back when flip phones were the pinnacle of technology and the biggest fight we faced was over who got control of the TV remote. Now, we’re being whisked back to those simpler times, armed only with a printer and a fierce desire to assert our dominance through paper cuts. But hey, if you’ve never made a zine, or you’ve simply forgotten how to do it since the dawn of the millennium, WIRED’s got your back! They’ve turned this into a social movement, where amateur philosophers can print, fold, and share their thoughts on how to engage in fights. Because why have a conversation when you can battle with paper instead? Let’s be honest: this is all about making “fighting” a trendy topic again. Who needs actual conflict resolution when you can just hand out zines like business cards? Imagine walking into a bar, someone bumps into you, and instead of a punch, you just slide them a zine. “Here’s how to win a fight, buddy. Chapter One: Don’t.” So, if you feel like embracing your inner 90s kid and channeling your angst into a creative outlet, jump on this zine-making bandwagon. Who knows? You might just win a fight—against boredom, at least. #ZineCulture #HowToWinAFight #DIYProject #NostalgiaTrip #WIRED
    Print. Fold. Share. Download WIRED's How to Win a Fight Zine Here
    Never made a zine? Haven’t made one since 1999? We made one, and so can you.
    Like
    Love
    Wow
    Sad
    Angry
    251
    1 Comments 0 Shares
  • What in the world are we doing? Scientists at the Massachusetts Institute of Technology have come up with this mind-boggling idea of creating an AI model that "never stops learning." Seriously? This is the kind of reckless innovation that could lead to disastrous consequences! Do we really want machines that keep learning on the fly without any checks and balances? Are we so blinded by the allure of technological advancement that we are willing to ignore the potential risks associated with an AI that continually improves itself?

    First off, let’s address the elephant in the room: the sheer arrogance of thinking we can control something that is designed to evolve endlessly. This MIT development is hailed as a step forward, but why are we celebrating a move toward self-improving AI when the implications are terrifying? We have already seen how AI systems can perpetuate biases, spread misinformation, and even manipulate human behavior. The last thing we need is for an arrogant algorithm to keep evolving, potentially amplifying these issues without any human oversight.

    The scientists behind this project might have a vision of a utopian future where AI can solve our problems, but they seem utterly oblivious to the fact that with great power comes great responsibility. Who is going to regulate this relentless learning process? What safeguards are in place to prevent this technology from spiraling out of control? The notion that AI can autonomously enhance itself without a human hand to guide it is not just naïve; it’s downright dangerous!

    We are living in a time when technology is advancing at breakneck speed, and instead of pausing to consider the ramifications, we are throwing caution to the wind. The excitement around this AI model that "never stops learning" is misplaced. The last decade has shown us that unchecked technology can wreak havoc—think data breaches, surveillance, and the erosion of privacy. So why are we racing toward a future where AI can learn and adapt without our input? Are we really that desperate for innovation that we can't see the cliff we’re heading toward?

    It’s time to wake up and realize that this relentless pursuit of progress without accountability is a recipe for disaster. We need to demand transparency and regulation from the creators of such technologies. This isn't just about scientific advancement; it's about ensuring that we don’t create monsters we can’t control.

    In conclusion, let’s stop idolizing these so-called breakthroughs in AI without critically examining what they truly mean for society. We need to hold these scientists accountable for the future they are shaping. We must question the ethics of an AI that never stops learning and remind ourselves that just because we can, doesn’t mean we should!

    #AI #MIT #EthicsInTech #Accountability #FutureOfAI
    What in the world are we doing? Scientists at the Massachusetts Institute of Technology have come up with this mind-boggling idea of creating an AI model that "never stops learning." Seriously? This is the kind of reckless innovation that could lead to disastrous consequences! Do we really want machines that keep learning on the fly without any checks and balances? Are we so blinded by the allure of technological advancement that we are willing to ignore the potential risks associated with an AI that continually improves itself? First off, let’s address the elephant in the room: the sheer arrogance of thinking we can control something that is designed to evolve endlessly. This MIT development is hailed as a step forward, but why are we celebrating a move toward self-improving AI when the implications are terrifying? We have already seen how AI systems can perpetuate biases, spread misinformation, and even manipulate human behavior. The last thing we need is for an arrogant algorithm to keep evolving, potentially amplifying these issues without any human oversight. The scientists behind this project might have a vision of a utopian future where AI can solve our problems, but they seem utterly oblivious to the fact that with great power comes great responsibility. Who is going to regulate this relentless learning process? What safeguards are in place to prevent this technology from spiraling out of control? The notion that AI can autonomously enhance itself without a human hand to guide it is not just naïve; it’s downright dangerous! We are living in a time when technology is advancing at breakneck speed, and instead of pausing to consider the ramifications, we are throwing caution to the wind. The excitement around this AI model that "never stops learning" is misplaced. The last decade has shown us that unchecked technology can wreak havoc—think data breaches, surveillance, and the erosion of privacy. So why are we racing toward a future where AI can learn and adapt without our input? Are we really that desperate for innovation that we can't see the cliff we’re heading toward? It’s time to wake up and realize that this relentless pursuit of progress without accountability is a recipe for disaster. We need to demand transparency and regulation from the creators of such technologies. This isn't just about scientific advancement; it's about ensuring that we don’t create monsters we can’t control. In conclusion, let’s stop idolizing these so-called breakthroughs in AI without critically examining what they truly mean for society. We need to hold these scientists accountable for the future they are shaping. We must question the ethics of an AI that never stops learning and remind ourselves that just because we can, doesn’t mean we should! #AI #MIT #EthicsInTech #Accountability #FutureOfAI
    This AI Model Never Stops Learning
    Scientists at Massachusetts Institute of Technology have devised a way for large language models to keep learning on the fly—a step toward building AI that continually improves itself.
    Like
    Love
    Wow
    Sad
    Angry
    340
    1 Comments 0 Shares
  • mouvement #MeToo, violences sexistes, industrie créative, animation, VFX, jeux vidéo, AVFT, prévention, guides pratiques

    ## Introduction

    Dans le monde dynamique et captivant de l'industrie créative, que ce soit dans l'animation, les effets visuels (VFX) ou le développement de jeux vidéo, chaque jour offre de nouvelles opportunités à explorer et à créer. Cependant, ces secteurs ne sont pas à l'abri des défis, notamment en matière de violences sexistes et sexuelles. Le mouvement #MeToo a ouvert ...
    mouvement #MeToo, violences sexistes, industrie créative, animation, VFX, jeux vidéo, AVFT, prévention, guides pratiques ## Introduction Dans le monde dynamique et captivant de l'industrie créative, que ce soit dans l'animation, les effets visuels (VFX) ou le développement de jeux vidéo, chaque jour offre de nouvelles opportunités à explorer et à créer. Cependant, ces secteurs ne sont pas à l'abri des défis, notamment en matière de violences sexistes et sexuelles. Le mouvement #MeToo a ouvert ...
    VHSS au travail : un guide essentiel pour un environnement créatif sain
    mouvement #MeToo, violences sexistes, industrie créative, animation, VFX, jeux vidéo, AVFT, prévention, guides pratiques ## Introduction Dans le monde dynamique et captivant de l'industrie créative, que ce soit dans l'animation, les effets visuels (VFX) ou le développement de jeux vidéo, chaque jour offre de nouvelles opportunités à explorer et à créer. Cependant, ces secteurs ne sont pas à...
    Like
    Love
    Wow
    Sad
    Angry
    403
    1 Comments 0 Shares
More Results