📈 هل ترغب في تحسين عائد الاستثمار من وسائل التواصل الاجتماعي؟ إليك 6 مؤشرات أداء رئيسية (KPIs) على فيسبوك يجب عليك التركيز عليها: التفاعل مع المحتوى، مدى الوصول، معدل النقرات، معدل التحويل، تكلفة الاكتساب ورضا العملاء. من تجربتي، يمكن أن يحدث تحسين بسيط في هذه المؤشرات فرقًا كبيرًا في نتائج حملاتك. ما هي أهم KPI تركز عليها في استراتيجيتك؟ 🤔 #التسويق_الرقمي #فيسبوك #تحليل_الأداء

On-device channels are no longer all about preloads. Today, telcos represent another performance marketing channel with transparent reporting and deeper insights. To get the full picture behind the performance of your on-device campaigns, it’s critical to prioritize long-term KPIs. It’s the only way the stickiness of users acquired through these channels really shine. Why?On-device campaigns reach users when they’re setting up their new devices and looking to download apps they’ll use throughout the device lifetime, not necessarily right away. Think about it - if you download a booking app from an ad during device setup, are you planning to book a vacation immediately or later down the road?This means attribution is a waiting game for on-device campaigns, with day 30 as the turning point. In fact, if a user engages with your app 30 days down the line, they’re more likely to stay active for a long period of time. Simply put, LTV is high for on-device campaigns. This means you want to be looking at KPIs that allow you to measure and optimize the value of the users you attract far down the road.ROASROAS is king when it comes to measuring the long-term value of your users. To get the clearest idea of your ROAS and how to optimize it, there are a few things to keep in mind. First, ROAS should be measured on D30/60/90 not D1/3/7. This is because, with on-device channels, users are likely to open an app within the first 30 days or longer - when a user downloads an app during device setup, they do so expecting to open it in the future, not right away.You should also pay attention to how it’s being measured. ROAS is calculated by dividing the amount of revenue a campaign generates by the amount it costs to run it. In the context of on-device campaigns, that revenue comes from in-app purchases, subscriptions, or ad monetization.When measuring the effectiveness of your on-device campaigns, it’s important to calculate ROAS using your on-device ad revenue rather than average ad revenue, which will be lower. That’s because ad revenue is high for users acquired through on-device campaigns - on-device channels use unique data points and deep algorithms to ensure the right bid for each individual user. To get the clearest picture of where you stand in relation to your ROAS goals, you should integrate ad revenue with your on-device platform.Once calculated, ROAS gives a clear monetary view of your campaigns, so it’s clear how much you spent vs brought in. This monetary value is important because it tells you if your on-device campaigns are reaching valuable users. Looking at ROAS by placements, you get insight into which placements are doing it best. With the knowledge of how to maximize ROAS, you’ll maximize the long term value and engagement of your users, too.Cost KPIsComparing LTV to spend will help you determine whether or not your users are spending enough to cover your spend and ultimately turn a profit. You can even pinpoint areas of your strategy that are effective, and those that may need adjustment.There are a few ways to measure cost effectiveness. Here are the most common two, especially for on-device campaigns.Cost per actionIf it’s quality you’re looking for, first, run a CPA campaign to confirm that you’re looking in the right places for users who will engage with your app. To count as a conversion, users must see the ad, install the app, and complete the action you preset. You’ll only pay for the users who reach a chosen point in the app experience after installation. A CPA that is higher than LTV is a clear indicator that your campaigns are focused on less relevant channels or touchpoints, while a CPA that is lower than your LTV confirms that you are attracting high quality users.In the context of on-device campaigns, this is key because it means you won't pay immediately for a user who may not engage for a month or so. The pricing model also integrates in-app revenue, which is useful for apps that rely more on IAPs than ads.Cost per retained userIt’s also worthwhile to keep track of how much you’re paying for the user that’s still there on day 30. CPRU takes into account conversions and retention rate - if your budget is k, you have 1000 conversions and a day 1 retention rate of 20%, you come away with 200 converted users at a per user acquisition cost. If you can increase retention, you end up with higher quality users at a lower CPRU.Measuring CPRU, retention becomes a success metric for your UA campaigns and can help you determine whether you have enough engaged users to cover spend.On day 30 and beyond, these KPIs can help you optimize your on-device campaigns to reach the most engaged users with high LTV. #most #important #kpis #running #ondevice

John Edwards, Technology Journalist & AuthorMay 30, 20254 Min ReadTanapong Sungkaew via Alamy Stock PhotoAI adoption can help enterprises function more efficiently and productively in many internal and external areas. Yet to get the most value out of AI, CIOs and IT leaders need to find a way to measure their current and future gains.Measuring AI efficiency and productivity gains isn't always a straightforward process, however, observes Matt Sanchez, vice president of product for IBM's watsonx Orchestrate, a tool designed to automate tasks, focusing on the orchestration of AI assistants and AI agents."There are many factors to consider in order to gain an accurate picture of AI’s impact on your organization," Sanchez says,  in an email interview. He believes the key to measuring AI effectiveness starts with setting clear, data-driven goals. "What outcomes are you trying to achieve?" he asks. "Identifying the right key performance indicators -- KPIs -- that align with your overall strategy is a great place to start."Measuring AI efficiency is a little like a "chicken or the egg" discussion, says Tim Gaus, smart manufacturing business leader at Deloitte Consulting. "A prerequisite for AI adoption is access to quality data, but data is also needed to show the adoption’s success," he advises in an online interview.Still, with the number of organizations adopting AI rapidly increasing, C-suites and boards are now prioritizing measurable ROI.Related:"We're seeing this firsthand while working with clients in the manufacturing space specifically who are aiming to make manufacturing processes smarter and increasingly software-defined," Gaus says.Measuring AI Efficiency: The ChallengeThe challenge in measuring AI efficiency depends on the type of AI and how it's ultimately used, Gaus says. Manufacturers, for example, have long used AI for predictive maintenance and quality control. "This can be easier to measure, since you can simply look at changes in breakdown or product defect frequencies," he notes. "However, for more complex AI use cases -- including using GenAI to train workers or serve as a form of knowledge retention -- it can be harder to nail down impact metrics and how they can be obtained."AI Project Measurement MethodsOnce AI projects are underway, Gaus says measuring real-world results is key. "This includes studying factors such as actual cost reductions, revenue boosts tied directly to AI, and progress in KPIs such as customer satisfaction or operational output. "This method allows organizations to track both the anticipated and actual benefits of their AI investments over time."Related:To effectively assess AI's impact on efficiency and productivity, it's important to connect AI initiatives with broader business goals and evaluate their progress at different stages, Gaus says."In the early stages, companies should focus on estimating the potential benefits, such as enhanced efficiency, revenue growth, or strategic advantages like stronger customer loyalty or reduced operational downtime." These projections can provide a clear understanding of how AI aligns with long-term objectives, Gaus adds.Measuring any emerging technology's impact on efficiency and productivity often takes time, but impacts are always among the top priorities for business leaders when evaluating any new technology, says Dan Spurling, senior vice president of product management at multi-cloud data platform provider Teradata. "Businesses should continue to use proven frameworks for measurement rather than create net-new frameworks," he advises in an online interview. "Metrics should be set prior to any investment to maximize benefits and mitigate biases, such as sunk cost fallacies, confirmation bias, anchoring bias, and the like."Key AI Value MetricsMetrics can vary depending on the industry and technology being used, Gaus says. "In sectors like manufacturing, AI value metrics include improvements in efficiency, productivity, and cost reduction." Yet specific metrics depend on the type of AI technology implemented, such as machine learning.Related:Beyond tracking metrics, it's important to ensure high-quality data is used to minimize biases in AI decision-making, Sanchez says. The end goal is for AI to support the human workforce, freeing users to focus on strategic and creative work and removing potential bottlenecks. "It's also important to remember that AI isn't a one-and-done deal. It's an ongoing process that needs regular evaluation and process adjustment as the organization transforms.”Spurling recommends beginning by studying three key metrics:Worker productivity: Understanding the value of increased task completion or reduced effort by measuring the effect on day-to-day activities like faster issue resolution, more efficient collaboration, reduced process waste, or increased output quality.Ability to scale: Operationalizing AI-based self-service tools, typically with natural language capabilities, across the entire organization beyond IT to enable task or job completion in real-time, with no need for external support or augmentation.User friendliness: Expanding organization effectiveness with data-driven insights as measured by the ability of non-technical business users to leverage AI via no-code, low-code platforms.Final Note: Aligning Business and TechnologyDeloitte's digital transformation research reveals that misalignment between business and technology leaders often leads to inaccurate ROI assessments, Gaus says. "To address this, it's crucial for both sides to agree on key value priorities and success metrics."He adds it's also important to look beyond immediate financial returns and to incorporate innovation-driven KPIs, such as experimentation toleration and agile team adoption. "Without this broader perspective, up to 20% of digital investment returns may not yield their full potential," Gaus warns. "By addressing these alignment issues and tracking a comprehensive set of metrics, organizations can maximize the value from AI initiatives while fostering long-term innovation."About the AuthorJohn EdwardsTechnology Journalist & AuthorJohn Edwards is a veteran business technology journalist. His work has appeared in The New York Times, The Washington Post, and numerous business and technology publications, including Computerworld, CFO Magazine, IBM Data Management Magazine, RFID Journal, and Electronic Design. He has also written columns for The Economist's Business Intelligence Unit and PricewaterhouseCoopers' Communications Direct. John has authored several books on business technology topics. His work began appearing online as early as 1983. Throughout the 1980s and 90s, he wrote daily news and feature articles for both the CompuServe and Prodigy online services. His "Behind the Screens" commentaries made him the world's first known professional blogger.See more from John EdwardsWebinarsMore WebinarsReportsMore ReportsNever Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.SIGN-UPYou May Also Like #how #measure #efficiency #productivity #gains

Influencer Strategy Specialist is a strategic and mission-critical role at Bunny Agency LLC. You will be responsible for maximizing creator virality, engagement, and brand loyalty through strategic planning, visual storytelling, and social media optimization, acting as a creative strategist and cross-functional collaborator while overseeing Instagram performance, creative direction, and marketing growth initiatives. This is not just a creative support role; it's a growth-driving leadership position where you will directly impact creator success, audience retention, and revenue growth. You will work closely with the Talent, Content, Growth, and Marketing teams to ensure every creator reaches their full potential while aligned with brand excellence.Key Responsibilities1. Creator Growth & Virality StrategyBuild tailored growth strategies to elevate individual creators across digital platforms.Audit content performance and develop virality roadmaps based on platform trends and analytics.Key Deliverables: Increase average creator reach by 40% YoY; double engagement rates for top-tier creators.2. Concept Development & Mood Board CreationIdeate and develop high-concept marketing campaigns and creative direction for influencers.Create and present visually driven mood boards that align with audience psychology and brand goals.Key Deliverables: Launch 10+ campaign-ready concepts per quarter; improve creator branding consistency by 80%.3. Instagram Strategy & Team OversightOwn and execute Instagram growth plans for both creators and internal brand presence.Lead a team of content managers, designers, and editors to deliver on high-impact Instagram initiatives.Key Deliverables: Grow followers by 100K quarterly across creator roster; maintain a 4%+ engagement rate.4. Loyalty & Audience Retention SystemsImplement strategy frameworks that build deeper fan connection and long-term creator community.Leverage CRM tools, DMs, stories, polls, and unique UGC to drive two-way loyalty.Key Deliverables: Improve audience retention metrics by 30%; design scalable fan-interaction loops.5. Cross-Team Strategy AlignmentAct as the bridge between content, marketing, and analytics to ensure strategy coherence.Regularly update leadership with insights and proposals that drive revenue through creator performance.Key Deliverables: Submit bi-weekly insights reports; increase campaign conversion rates by 25% across collaborations.RequirementsBachelor’s degree in Marketing, Digital Media, Communications, or a related field.4+ years experience in influencer marketing, digital growth strategy, or brand content strategy.Proven portfolio of viral campaigns and successful creator-led marketing initiatives.Deep knowledge of Instagram growth tactics, viral psychology, audience metrics, and creator monetization.Experience leading small teams and coordinating with design, content, and analytics departments.Proficiency in tools like Canva, Adobe Creative Suite, Notion, Meta Business Suite, and social analytics platforms.5 Benefits That Come with This JobAbove market salary and attractive incentives.We ensure that you grow both personally and professionally. Your growth is the team's number one priority.Flexible Time Off Policy & Company-wide Holidays.Work autonomously and own your projects.Sport Club Membership: We cover the cost of your gym, sports club, yoga, or any fitness activity up to 4 times a week, capped at per month.Bunnycations: Enjoy Team and Creator Events at dream destinations. 🐰Personal AttributesStrategic thinker with the ability to navigate ambiguityExcellent communication and interpersonal skillsHigh emotional intelligence and conflict resolution skillsResults-oriented with the ability to drive measurable impactStrong integrity and alignment with company core valuesResults/OutcomesCreator virality rate increased by 3x across portfolioInstagram engagement rate maintained at 4%+ for creatorsMood boards and creative strategies deliver 10+ branded campaigns/quarterClient/creator retention improved by 25% through loyalty and feedback systemsCompany Values#1 – Tough LoveHave the self-awareness to accurately perceive and communicate hard truths that improve others and self, the courage to do so, and the humility to accept them—even when it hurts. Nothing great can be built without feedback.#2 – Competitive GreatnessBe at your best when your best is needed. Embrace the challenge. Drive improvement, see the bigger picture, and build long-term excellence.#3 – Unimpeachable CharacterBe the kind of person with whom others are proud to associate. Align your thoughts, words, and actions with goals that matter.SummarySalary: €4,500–€6,000/monthOn-Track-Earnings: €70,000–€85,000/year with bonuses tied to creator KPIsPlace: RemoteHow to ApplySubmit your application via with your resume and a cover letter detailing why you're a perfect fit for this role at Bunny Agency LLC.Apply NowLet's start your dream job Apply now Meet JobCopilot: Your Personal AI Job HunterAutomatically Apply to Remote Sales and Marketing JobsJust set your preferences and Job Copilot will do the rest-finding, filtering, and applying while you focus on what matters. Activate JobCopilot #bunny #agency #llc #influencer #strategy

At this year’s Mobidictum Business Conference, Lior Shekel, Director of Strategic Partnerships at ironSource, walked through 5 steps to launch a hit hyper-casual game today - including tips for marketability testing, soft launching, and global launching. Let’s dive in.Step 1: Run a marketability test on social networksThe first step to launching a hyper-casual game is running an initial marketability test on social media networks - this tells you its relative potential for success in the market. Facebook is typically the best place to start - it has a simple integration, it’s relatively fast and cheap to use, and offers a vast audience. Essentially, testing on Facebook gives you a general idea whether your game prototype matches your KPI goals.If test results on Facebook look promising, try marketability testing on other social networks like Google, Snapchat and TikTok. This will give you even broader confirmation that your game stands out among the competition.Step 2: Run a marketability test on SDK networksOnce initial KPIs are looking good, now it’s time to test on SDK networks. Why? SDK networks offer the biggest audience possible, and the biggest opportunity for your game to scale up during the global launch. Just because a game passes marketability on Facebook, doesn’t necessarily mean it will scale on an SDK network later on.To understand marketability on SDK networks, we look at eCPM, which is IPM multiplied by CPI. Like the chart shows, the campaigns that generate the highest eCPMs will be the ones to top the SDK networks’ data science ad serving models, winning the most impressions and scaling the fastest. Essentially, the higher the eCPM, the more the purchasing power your campaign has on the network.Step 3: Implement ad monetizationOnce your game’s KPIs look promising on both social media and SDK networks, you’re almost ready for launch. But first, you need to maximize your monetization opportunities through the game content itself. This includes adding more levels, A/B testing different placement and creative strategies, determining a basic game economy, and more.This way, before launch, you’re putting yourself in the best position to profit from your game, while ensuring your users have the most positive and exciting experience possible.Step 4: Run a soft launchNow it’s time to soft launch your game - releasing the product ahead of the scheduled launch is an opportunity to simulate real-world interactions. Since you’ve already tested your marketability, you can confidently soft launch on every ad network possible to increase your buying power.Some hyper-casual studios choose to initially soft launch on social networks, then later on SDKs - but we see that the most successful cases soft launch everywhere at once. Let’s dive into two different soft launch strategies.Going all inThe first strategy, the “all-in” launch, focuses on scaling up quickly to find the profitable and scalable sweet spot. It starts with a higher-than-average bid, giving you a higher eCPM, as we mentioned earlier. By spending extra money, you’re increasing your eCPM - so you can scale quickly and top the charts, but your profit KPIs will drop as a result. To retain your revenue, we recommend capping this campaign at -1000 daily.Next, you lower your bid each day by no more than 10% - increasing the budget cap simultaneously. This process usually takes around 3 days, helping you reach your sweet spot when you can start granular bidding - carefully setting and adjusting different bids according to their source behavior. You should bid per source based on the quality that it’s generating for you, such as increasing bids in sources with a good ROAS.Staying conservativeConversely, a conservative launch is much more stable - but because it prioritizes profit, it scales much more slowly. With this strategy, you start with your target bid, which means your budget will likely be smaller, but will soon grow. At this stage, it’s crucial to prevent your game from reaching its budget cap - it harms the game’s positive trend and growth potential.To start granular bidding within 4-5 days, you should also be monitoring ROAS from day 1.Comparing four games that used one of these two strategies - every single one hit the top charts, with games using the “all-in” strategy staying there for a slightly longer time. Most importantly, despite the strategy, the games’ total revenue was virtually the same at the end of the day.Staying ahead of the curveNo matter which soft launch strategy you use, we recommend first launching in the US - it’s the biggest market offering the highest bids and eCPMs. From there, we recommend waiting 2-3 days before launching globally. To get maximum scale from your top sources, it’s best to optimize based on ROAS source bidding. Eventually, you can go on “auto-pilot” mode by turning on automated ROAS optimizer campaigns within each ad network - reducing workload for the whole team.As you global launch, keep these tips in mind:- Timing is everything - launch close to the weekend for longer retention and more playtime- Utilize your top-performing creatives and test new creatives - this improves IPM, which therefore boosts eCPM- Call your users to action using different interactive and playable end cards to increase IPMStep 5: Automate and scale upCongrats! You’ve now global launched your game, new users are joining every day, and LTV is becoming much more accurate. Now is the best time to automate user acquisition, so you and your team can not only focus on acquiring the users, but also the game itself - and you can buy users much more efficiently.Not only does automation free your time, but it also uses highly accurate data - many ROAS optimizers today bid on an extremely granular level, for example per user and per ad request. This expands your reach because you can adjust your bids all the time, while your optimizer continues to optimize to scale and profit.By launching your hyper-casual game in a thoughtful way, you’re ensuring it’s on the best path for success - from the earliest marketability testing stages, all the way through post launch and automation. #steps #launching #hypercasual #game

OverviewBacked by Craig Zingerline, Growth Minded is a boutique micro-agency focused on helping early stage through growth startups grow. We're looking for a Director of Lifecycle Marketing & Growth Strategy to help us increase our client engagement capacity, as well as work on internal projects. To learn more about Craig, please visit his Growth Mentor profile, or check him out on LinkedIn.What we doClients hire us to help them find, convert, and retain customers. We work from high level strategy down into channel level tactics, and every layer in-between. As a company and team we care deeply about solving the challenging problems our customers face, and typically own major components of the marketing side of their business. We focus first on growth strategy development, then deliver tactics through a thoughtful, experiment driven approach. Our customers trust us with their business - and we take our work seriously.The roleWe are looking for a talented growth marketing with deep experience running lifecycle marketing programs and building growth strategies. Our ideal candidate has a blend of in-house client-side experience plus agency experience, but candidates with strong lifecycle marketing and growth strategy chops will be considered regardless of exact background. We care deeply about partnering with hardworking, thoughtful, and intellectually curious individuals who are strong lifecycle marketing experts, have world class growth strategy chops, are talented at writing and content framework development, are strategic thinkers, and who have the ability to go deep into the weeds, helping execute campaigns for our clients.Strong client facing skills are a must - you must present well, be able to take feedback and think on the fly, and bring thoughtful, actionable work to the company each day.Job OverviewAs the Director of Lifecycle Marketing & Growth Strategy, you will own the growth strategy and execution of lifecycle marketing campaigns across various channels, focusing on customer acquisition, activation, retention, and monetization. You will work closely with client product, marketing, sales, and analytics teams to drive user growth, create scalable strategies, and optimize conversion pathways to help our clients achieve and exceed their growth goals.Key Responsibilities- Develop comprehensive lifecycle marketing strategies for clients- Lead client relationship management, serving as the primary strategic point of contact- Design and optimize multi-channel customer journeys to maximize engagement, conversion, and retention- Analyze customer data to identify segmentation opportunities and personalization strategies- Write, design and implement email marketing campaigns- Oversee push notification, SMS, and in-app messaging strategies- Implement automated flows with sophisticated triggers- Monitor campaign performance, conduct A/B testing, and provide data-driven recommendations- Set up reports and dashboard on performance- Monitor and identify deliverability issues, as well as implement both technical and content steps to improve deliverability- Build strategies around list cleaning and list hygiene- Ideate and implement ideas on list growth- Present campaign results and strategic insights to clients with clear ROI measurements- Stay current with industry trends and emerging technologies in lifecycle marketing- Develop client proposals and participate in new business pitchesData-Driven Decision Making:- Analyze data to understand the effectiveness of growth initiatives, measure KPIs, and make informed decisions.- Use customer segmentation and cohort analysis to uncover opportunities to increase user engagement and LTV.Nice to have's include:- Deep understanding and audit of the client’s current state of growth.- Design and execute growth strategies that cover the entire customer lifecycle, including acquisition, conversion, retention, and expansion.- Identify new growth opportunities for our clients through data analysis, customer insights, and market research.- Rank the opportunities and present evidence as to the order in which execution of the strategy should follow.- Lead A/B testing initiatives and growth experiments to improve customer acquisition and conversion rates.- Develop an experimentation framework to quickly validate ideas and scale winning initiatives.Collaboration and Leadership- Collaborate with both internal and client teams across marketing, product, and sales to ensure alignment in growth efforts.- Act as an owner within our small company, doing what it takes to help our clients succeed.-Ability to diplomatically assess tradeoffs between competing objectives.Requirements-Proven experience in a growth role, preferably at a startup or fast-paced environment within an agency.-Strong understanding of growth metrics and KPIs, including CAC, LTV, churn, and conversion rates.-Deep experience with lifecycle marketing-Deep experience with one or more of the following platforms: Kit, Hubspot, Salesforce, Klaviyo, Iterable, Customer.io, Google Tag Manager, Google Analytics, etc.- STRONG copywriting and content skills. Almost everything we do requires great content. We have an in-house editor that you can leverage but you'll need to be leading efforts on content for multiple clients. - Deep interest and/or experience in leveraging AI tools to boost your productivity. We are a high output company even though we're small in size. We prefer candidates who are already deeply leveraging AI, but at a minimum, you should have the desire to learn new tools to increase your productivity. -Strong ability to learn as you go.-Ability to manage multiple projects and priorities in a fast-paced environment.-Analytical mindset with strong experience using data to drive decision-making.-Hands-on experience with marketing tools and analytics platforms.-Excellent communication skills and the ability to work cross-functionally.-Passionate about user experience, data-driven decision making, and continual learning.-Hardworking, thoughtful, and intellectually curious—a self-starter who values continuous improvement and collaboration.Why Join Us?-Be a part of an exciting growth journey at a dynamic company that is in growth mode ourselves.-Work with a talented, passionate, and collaborative team.-Enjoy opportunities for professional growth, creativity, and autonomy.To apply, fill out the form below. About the roleWe're going to offer a strong starting salary with a monthly bonus plan. Benefits are included.Base Compensation: to USD or local currency equivalent based on experience in this type of role. Bonus: Profit share to be reviewed as part of job offer. We're profitable and growing, and profit share potential is high.Potential for equity in the company will be considered after an initial evaluation period. #growth #minded #director #lifecycle #marketing

At Appfest 2022, ironSource’s Maytal Shaul, Anna Popereko, and Yuval Lotan walked through 3 ways you can impact growth in the heavily automated App Economy - including tips for custom product pages, ad placement strategy, and A/B tests. Read the summary or watch the video below.In the mobile app industry, automation has been a growing force - improving performance for both user acquisition and monetization. But as Maytal, VP Business Growth at ironSource explains, automation is not a threat to manual control. In fact, to get to the best performance, man and machine should work together.Here are 3 areas where app and game companies can utilize this control and have the most impact.Spend more time optimizing on ad strategy and placementsYuval Lotan, ironSource’s Head of Platform Growth, kicked off the session with some important findings - optimizing placement strategy has significantly higher growth potential than optimizing waterfalls, up to 400% in fact. But surveying LevelPlay customers showed a disconnect in time allocation, with most studios investing the majority of their time into areas with the least growth potential.So why do studios tend to invest less in placement strategy? There are three main reasons: risk, team structure, and data accessibility.The retention riskNaturally, changing your ad placement strategy can be riskier than changing your waterfall - since it can affect retention, playtime and in-app purchases while optimizing your waterfall won’t. But for those same reasons, it can also be much more beneficial. According to ironSource research, users who engage with rewarded video have much higher retention rates and are much more likely to make in-app purchases. That increase in performance makes it a risk worth taking.Team structureTo best optimize your ad strategy, you need an expert, or a team of experts, who understand what your users need and how they respond to different ad units. But that can be difficult when your studio’s structure isn’t built for it.It can be tricky, for example, to collaborate on placement strategy when the monetization manager, product manager, and game designer, all sit under different teams with different goals. One might prioritize in-app purchase revenue while the other prioritizes ad revenue.That leaves you with three options:- Make changes to your company structure, if needed- Hire a dedicated person for this role, like we did at ironSource- Outsource to an agency, like ironSource’s game design consultancy Data transparencyMany studios also hesitate to invest in their placement strategy because it’s difficult to get transparency into what success looks like. Here are some of Yuval’s tips:First you need to know what KPIs to look out for. Start with engagement rate, or the percentage of users watching your ads - which is the best way to evaluate your growth potential because it’s proportional to your revenue. Additionally, pay attention to impressions per engaged user and impressions per DAU.Next, find out your category’s benchmark from your mediation partner - if you have a clear target, it’s much easier to define goals. For example, one RPG game compared their KPIs to the benchmarks and saw their rewarded video engagement rate was low but impressions/engaged user was high. From this, they understood that their ads were delivering good value to their users, but the traffic driver wasn't accessible enough for them to find it. In fact, when Yuval’s team built recommendations for this game, they calculated the game had a growth potential of more than 40%, because they estimated they could reach the genre’s median engagement rate. Eventually, this game boosted engagement rate by 60% - all while keeping retention stable.Following Yuval’s call to spend more time optimizing placements, Anna Poperko, ironSource’s in-house Game Design Consultant, shared four tips on how to do just that.Data is kingTo fully understand how users are engaging with a traffic driver, Anna recommends comparing KPIsrather than viewing them in isolation - this way, you get greater context for players’ behavior. Let’s say one placement has a very low engagement rate but very high impressions per/engaged user - you can conclude that players don’t notice this placement often, but those who do find it very valuable.Understanding your players’ motivationsTo monetize players, it’s essential to first understand them and what they need. Gamers are commonly split into standard motivational groups - mastery, achievement, creativity, and more. If, for example, you know your players are motivated by achievement, you can match their motivations to a placement strategy that suits their needs - like offering a rewarded video to help when they fail.Know your competitorsTo maximize your ad placement strategy, it’s always worthwhile to learn from similar games to know exactly what makes your competition succeed. Playing those games is an opportunity to compare and understand their user flow. Do they have more or fewer placements? Where are their placements located? Does their app address the same user motivations as yours? See what gaps you can fill in your placement strategy - every insight is an opportunity, and there’s always room for improvement.Get inspired by other genresBeyond competitors, Anna recommended getting inspired by other successful genres that lean on similar player motivations. For example, Anna worked with a first-person shooter game that never updated the items in their store - losing engagement from players. Inspired by racing games that have stores which refresh monthly, the shooter game decided to refresh their store items more often - and revenue quickly increased. Even though the genres were vastly different, they both had “achieving” player motivations in common.Utilizing custom product pagesIn addition to optimizing placements, Maytal covered another area for growth: Apple’s custom product pages, a product of iOS 15 which has huge potential to boost IPM and conversion rate. 15%-43% increase in IPM, 8%-37% increase in CVR, and 7%-40% increase in eCPM, to be exact. It works by connecting custom versions of an app’s App Store landing page to specific creatives.Looking at the ironSource network, more than 40% of the spend is running with Apple’s custom product pages - and 90% of the advertisers utilizing custom product pages are running their UA through ironSource ROAS optimizer. From that, we understand that automating their bid strategy gives them more time to focus on their creatives and product page experience.As Maytal explained, there’s a reason why and how custom product pages boost IPM and conversion rate. Basically, they add an extra layer of optimization to the user journey - either towards your audience or your creatives. By optimizing custom product pages toward your audience, you get an additional opportunity to focus on language and localization, unique holidays, etc. Meanwhile, by optimizing towards creative elements, by adding screenshots, previews, similar colors, character, and other elements to match popular creatives, you get to build a better bridge between the product page and the creative that sent them there..In fact, when Pocket Gems saw one creative outperforming the rest, they created a custom product page to include that creative’s theme and ran it on the ironSource network. After a successful A/B test, they implemented the new page into their main campaign, and their IPM boosted by 16% as a result. Learn how they did it with ironSource.Applying A/B testingA/B testing is another key strategy to optimize both user acquisition and monetization.In fact, there’s a direct correlation between studios automating monetization by adopting in-app bidding and running A/B tests.By A/B testing monetization, you can measure the impact of any in-game change without hurting KPIs. It also helps predict ARPU and retention uplifts, while giving a clear window into users’ behavior.If you suspect that a change, even a small one - can boost your revenue or scale, it’s always worth finding out. In fact, among LevelPlay customers who A/B test - in 62% of cases, the B group wins - those who applied the new change saw their LTV grow by 7%. These changes might include adding/updating bidding networks, testing different ad placements, and banner refreshment rate - all of which have the biggest impact on LTV.To run A/B tests successfully, Maytal recommends:- Challenging existing strategies you have - user behavior in a game is always changing - Testing a wide cohort of users to see the A/B tests impact on all audiences - Looking at both overall and granular results to better understand that the change will impact all groups positively- Testing everything - everything has potential to be optimizedSimultaneously, Maytal suggests:- Avoiding running tests that are too long in order to not risk hurting KPIs- In order to always pinpoint what is affecting results, don’t run test different test versions simultaneouslyUltimately, while the automation tools we have have great potential to increase performance, there is always room for manual optimization - we just have to find the best places to do it. #man #machine #ways #you #can

Technical Project Manager31st UnionSan Mateo, California, United States11 minutes agoApplyWE ARE GAMEMAKERSWho We AreWe are a diverse group of developers driven by a passion for our art, united by our core values and inspired by a culture of inclusivity to build amazing games that thrill players everywhere. We pursue growth and innovation in an environment of safety and trust. Our culture is built on the belief that the more varied voices in our collective will strengthen our team and our games. We are looking for our next teammate who will raise our bar and make us better.We are currently working on Project ETHOS, a new free-to-play, 3rd person rogue-like hero shooter and an exciting evolution on the genre!Who You Are:You are an experienced Technical Project Manager with a strong ability to lead complex software projects in a fast-paced, collaborative environment. You excel at translating stakeholder needs into clear, actionable plans and user stories. With a keen eye for detail and strong interpersonal skills, you navigate ambiguity, align cross-functional teams, and drive projects to successful completion. You thrive in dynamic environments and are passionate about delivering impactful solutions that support both technical and creative teams.Responsibilities:Translate business goals into tactical project plans, forecasts, and measurable KPIs.Lead and align cross-functional teams, ensuring clear communication across global stakeholders.Manage external development teams to deliver effective software solutions.Regularly present project strategies, roadmaps, and progress updates to stakeholders.Identify and manage project risks, issues, budgets, and reporting.Build and maintain strong relationships with internal teams and external studios.Required Qualifications:Proven experience in technical project management, especially in tools and pipelines for both technical and creative teams.Background in managing AAA game development projects and external teams.Strong leadership, organizational, and communication skills across all organizational levels.Proficiency in agile methodologies and project management tools.Strategic and analytical thinking with a focus on execution and delivery.Strong project management skills with a proven track record of meeting and exceeding partner and customer expectations.Relevant experience:Extensive experience in the gaming industry, with a focus on AAA titles in the multiplayer shooter genre.The pay range for this position in California at the start of employment is expected to be between and per year. However, base pay offered is based on market location and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salaryat any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.SECURITY NOTICE - We have recently been made aware of increasing occurrences of bad actors posing as company HR personnel to gain information from "potential candidates", in the form of job interviews and offers. These scams can be quite sophisticated and appear legitimate.Please know that 31st Union and 2K never uses instant messaging apps to contact prospective employees or to conduct interviews.If you believe you have been a victim of such a scam, you may fill out a complaint form at / and / detailing as much as possible. We are taking these matters very seriously and apologize for any inconvenience.Join our mission: Bring fun, inspiration and awe to our lives and to our community: Union prides itself on the diversity of its team members, partners, and communities. For this reason, we remain committed to providing equal employment opportunity in all aspects of the employment relationship, from recruitment and hiring through compensation, benefits, discipline and termination. This means that employment at 31st Union depends on your substantive ability, objective qualifications and work ethic – not on your age, race, height, weight, religion, creed, color, national origin, ancestry, sex, sexual orientation, gender, alienage or citizenship status, transgender, military or veteran status, physical or mental disability, medical condition, AIDS/HIV, denial of family and medical care leave, genetic information, predisposition or carrier status, pregnancy status, childbirth, breastfeeding, marital status or registered domestic partner status, political activity or affiliation, status as a victim of domestic violence, sexual assault or stalking, arrest record, or taking or requesting statutorily protected leaves, or any other classification protected by federal, state, or local laws.As an equal opportunity employer, we are also committed to ensuring that qualified individuals with disabilities are provided reasonable accommodationto participate in the job application and/or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need to request a reasonable accommodation.#LI-Onsite #LI-HybridCreate Your Profile — Game companies can contact you with their relevant job openings. Apply #technical #project #manager #31st #union

2022 on-device mobile advertising overview and 2023 trendsWith new app sectors, device models, and marketing techniques shaping 2022, it’s crucial to stay up to date on the next big opportunities in on-device advertising. As 2023 begins, let’s explore what worked this past year and what will continue to be important.The smartphone industry in numbersLet’s first look at the state of the mobile ecosystem in 2022.- Worldwide smartphone shipments in 2022 were around 1.2 billion- Samsung held 22% of the market share in 2022, maintaining the No. 1 position - Total shipments of 5G-enabled smartphones were expected to reach 650 million units by the end of 2022 - Android maintained its position as the leading mobile operating system worldwide in the fourth quarter of 2022 with a close to 71.8% share- Trends in the market- The amount of devices sold and the technology they’re equipped with has a huge impact on what is possible with on-device advertising.Incorporating CTV into your on-device advertising strategyCTV, connected TV advertising, is expected to receive huge advertising investments in 2023, growing at a rate of 27% according to MarketingDive, making it a great time to consider how you can incorporate CTV advertising into your on-device advertising strategy.First, with a seemingly unlimited number of streaming services available today, it’s becoming harder for users to keep up with paid subscriptions. To create a more sustainable revenue stream, many platforms are working on offering less expensive plans with an ad-supported option.Second, as it stands, 95% of TV ad spend comes from Fortune 500 companies focused on branding, but these companies only represent 33% of US business revenue. With TV bigger than any other social network, the channel needs to be accessible to all kinds of advertisers. CTV advertising, a performance marketing channel, makes that possible all while delivering 900K impressions per second in the US alone.On top of that, CTV can work in conjunction with your existing on-device advertising strategy, when the app is already on the phone, to increase engagement and retention. For example, CTV advertising can be used as a form of push notifications to encourage users to open your app for the first time or recommend a new way to engage with the app’s features. As the technology continues to evolve, more opportunities will unfold, such as opening the app directly from the CTV ad to start interacting immediately. With CTV advertising, your on-device advertising efforts could have an even greater impact.Listen to our podcast with Vibe, an all-in-one TV ad platform.Using AI to create more efficient on-device advertising experiencesIn the current macroeconomic climate, it’s even more critical to find ways to stand out on channels you’re already using, like on-device advertising. How? Utilizing innovative technology such as AI to make your efficient channels more efficient.AI will create better advertisements by writing headlines and creating ads - you can use generative AI to create text and images for your on-device advertising notifications and full-screen offer campaigns. AI can also enable predictive analytics - discovering insights, making predictions, and unifying your data - when it comes to on-device advertising, these tools can help you determine which audiences you should be reaching and how that audience is engaging on their devices.Most interestingly, however, is the opportunity to improve interactivity with users through creatives. For instance, a full screen on-device ad for an eCommerce app could allow users to try on various items to see which looks best. A full screen ad for a food delivery app could allow you to take a virtual tour from a nearby restaurant to your home to get a feel for how fast delivery can be.Today, AI is well equipped to help you drive productivity and creativity across your media mix.Growing smartphone brandsSamsungAs of January 2023, Samsung has a market cap of billion according to Companies Market Cap. On top of that, Samsung’s brand value was evaluated at billion in 2022, which represents 17% growth compared to billion in 2021, ranking the company in 5th for three years in a row on Interbrand's Best Global Brands of 2022.Samsung’s Galaxy Z series, where their foldable phones live, are the market leaders in the foldable space. In fact, from January to October 2022, the number of foldable smartphones Samsung contracted to enterprise customers increased by 105% compared to the same period in 2021 according to Samsung. At CES 2023, Samsung announced a new technology for foldable phones, Flex Hybrid.Samsung also recently unveiled the Galaxy S23 series. The main upgrade on these devices is the 200-megapixel main camera, along with the use of the Snapdragon 8 Gen 2 chip, which will allow for better AI performance and power efficiency.On top of that, while many large chip manufacturers have begun scaling back their chip production due to external concerns, Samsung will increase chip production in 2023, especially at its largest semiconductor plant in Pyeongtaek. This prepares them to take a big portion of market share as demand for chips returns to normal levels.Learn more about Samsung in 2023.GoogleWith the release of Google’s revolutionary Pixel 6, housing Google’s first Tensor chip, at the latter end of 2021, Google saw massive sales growth in the first half of 2022. According to Canalys, Google sales in North America were up 380% in Q1 2022 year over year and 280% in Q2 2022 year over year. For reference, leaders in market share only saw 1-4% annual growth.In 2022, Google iterated on the Pixel 6 with the Pixel 7, which is powered by the next-generation Google Tensor G2 processor. First of all, Pixel 7 is “sleek, sophisticated and durable” and the regular size is more compact than Pixel 6. The Pixel 7 is also being shipped with Android 13, the best Android experience yet.So, what’s expected in 2023? According to rumors, it might be the best year for Pixels yet, marked by the company carving its own way rather than following others. One new innovation in 2023 includes the Pixel fold, otherwise known as the Pixel notepad. With the release of this device, Google will have beaten Apple to the foldable space. Google also plans to release the Pixel Tablet, which means they’re beginning to challenge the Apple dominant tablet market. Along with new innovations that push the envelope, Google will also improve on their already high-performing devices. We can expect Google to release the Pixel 7a, Pixel 8, and 8 Pro throughout 2023. These are phones that will continue to appeal to the masses and keep Google in the spotlight.Top 5 app categories using on-device advertising in 2023It’s also important to have an idea of which app categories are on the rise, so you can learn how and why advertisers are finding success through this channel.1. Brands with apps are investing in on-device advertisingAs marketing teams face budget cuts, brands are rethinking their spend and focusing on channels where consumers are most active - mobile.In fact, according to Oberlo, mobile advertising spend in the US in 2023 is expected to reach billion, surpassing billion for the first time. Ultimately, now that mobile has a larger audience, higher usage levels, and is more reputable, big brands are beginning to look beyond traditional channels, to on-device advertising, to get in front of new, quality users through their phone screens.McDonald’s Spain achieves 64% app launch rate and drives over 34K installs with Aura2. Food and rapid delivery apps are continuing to growCOVID-19 accelerated the shift to ordering in from delivery apps rather than eating out. Since then, many other factors have continued to drive the food delivery app industry forward - convenience, increased demand, safety, etc. In fact, the entire food delivery app industry is expected to reach billion market size by 2029 according to Business of Apps. Ultimately, with more delivery riders and route optimizations technologies, delivery is faster and cheaper than ever, driving incremental growth despite diminishing COVID-19 protocols.Glovo increased Aura installs by 5x and decreased CAC by 60%Rapid delivery apps, or apps that deliver groceries within 10-30 minutes of app order, are also attracting millions of users and big name investors. Rapid delivery apps are largely operating out of major cities across the UK, US, and Europe, with a few first movers leading the market in these areas - Getir, Flink, Gorillas, Gopuff, Weezy, Dija, Jiffy, Fancy and Snappy are all notable names. about rapid delivery apps3. Classified apps are allowing users to buy and sell wherever they areAs the economy faces uncertainty, people are spending time sifting through their belongings and making decisions about what to keep and sell. Now classified platforms, especially on mobile, represent a major opportunity for growth.eBay Kleinanzeigenboosts installs with AuraSubito looked to Aura to boost engagement 4x, grow scale, and diversify their user acquisition strategyMilanuncios reduces cost per lead 47% with Aura4. News apps are users go-to to stay updated on current eventsThe share of US consumers reading online news on a smartphone more than doubled between 2013 and 2022 according to Statista. “News on the go” through mobile devices has become the norm. This means that news apps are no longer an add-on to people’s typical news source, but the main character - encouraging news apps to focus on their app discovery and user acquisition strategies. We’ve seen a similar trend in Europe as well over the last year.SmartNews drives 35 million installs and meets retention goals with AuraHow Le Figaro reduced costs 70% and reached retention goals in 3 months with Aura5. eCommerce apps are making it easier to shop from your phoneSimilarly to news apps, eCommerce apps have also seen immense growth, creating a more competitive environment - more than half of all internet traffic comes from a mobile device. This is most likely due to the effects of COVID-19, which turned people away from brick and mortar. In 2023, smartphone retail eCommerce sales are expected to pass billion, up from billion in 2018 according to Statista.OTTO sees over 100% MoM growth and significantly increased ROI for their ironSource Aura volumeAliExpress Russia drives over 400K installs and exceeds their KPI goals with ironSource AuraOzon drives over 900K installs and exceeds KPI goals with ironSource AuraOverall, the state of the smartphone industry, key trends in the Android market, and the growing app categories, all have had an impact on the success of ironSource Aura. With on-device advertising becoming more prevalent, Aura saw a record year in 2022.The growth of AuraIn 2022, the team at ironSource Aura focused on expanding the on-device channel’s available touchpoints so advertisers like you can continue to drive value and meet valuable users at scale. New placements - such as the Discovery Widget that offers new apps to users directly from their device’s +1 screen on a daily basis - use contextual information to reach users in the right ways and at the best times for maximum, long-term engagement.ironSource Aura also expanded to new carrier and telco partners in 2022 beyond our current partnerships with Samsung, Vodafone, Orange, and Boost - announcing our Samsung partnership in MENA.It’s been an incredibly successful year thanks to both our advertiser and telco partners. Looking forward to continued success in 2023!Full list of Aura’s on-device advertising content from 2022Case StudiesFugoVery/DentsuInspired SquareDish Retail Wireless engages its 8M customers with AuraBlogsLaunching a new report "5G: The consumer perspective"4 ways advertisers can optimize their 5G on-device advertising strategyThe mobile advertising ecosystem in SpainHow agencies can drive incremental growth through mobile on-device campaignsHow to leverage on-device advertising to create a frictionless install experience7 questions to ask yourself when evaluating a new user acquisition channelThe first 30 days of an on-device campaignLooking to boost your game’s LTV? Try an on-device advertising campaignNo guts, no glory: MAD//Fest 2022 with ironSource AuraThe 3 most important KPIs running an on-device acquisition campaignAn inside look at the Japanese mobile economyThe what, why and how of web-to-app acquisition campaignsArticlesHospitality Tech | Four Ways Hospitality Marketers Can Innovate in the Post-Pandemic Future via a Mobile AppRCR Wireless News | The new device experience: How mobile carriers successfully ‘get in’ on the app economyTotalRetail | How to Leverage Your App to Get More CustomersPodcastsAdam Hadi, Current | How to deeply integrate influencer marketing into your productJean-François Grang, Purchasely | How to succeed with a subscription monetization model for your appDave Edwards, Audiomack | Bridging the knowledge gap between music creators and the app economyAndre Kempe, Admiral Media | Back to the basics: How will performance marketing survive?Tobias Boerner, Fastic | The real people behind your app: community-based apps and the growth loopPeter Fodor, AppAgent | Storytelling and mobile apps: a tale as old as timeKaran Bhavnani, Tripledot | Growth trends: team structure and experimentation in a high growth environmentGreg Turtle, What3Words | Gaining a growth edge with media for equity dealsAdrienne Rice & Sarah Chafer, M&C Saatchi Performance | What consumers want from brands this holiday seasonThomas Petit | How to optimize your subscription app today to grow tomorrowResearchBack to school shopping trends for your app or brand in 2022Travel is back in-style: 6 trends advertisers should keep in mind in 20228 key findings to help you master your holiday advertising strategyWebinarBuilding your 3 pronged holiday UA strategy: Creatives, offerwall, and on-device advertisingReports5G: The Consumer PerspectiveOn-device advertising 101: A report by Singular and ironSource AuraThe 2022 modern mobile consumer: app discovery and monetizationThe mobile marketers’ guide to mastering the holiday seasonResourcesCanalys QualcommStatista #ondevice #mobile #advertising #overview #trends

Reading Time: 12 minutes Effective marketing begins with reliable information about your customers and your campaigns. That’s where email analytics tools come in. They help you analyze customer engagement, optimize email performance, and drive meaningful growth. But in a sea of tools that promise ‘insight,’ it’s hard to know where to start. Whether you are a solo marketer or part of a larger team, finding email analytics software that aligns with your goals can make all the difference between guesswork and identifying your growth funnel. This blog post reviews some of the best email marketing analytics tools to set up reliable, actionable campaign reporting. What is an Email Analytics Tool? An email analytics tool is software that tracks, measures, and reports key email marketing performance metrics of your campaign, such as open rates, click-through rates, and conversions. This enables marketers to develop informed, data-driven strategies that boost ROI and help in personalizing campaigns. The data shared by the tool depends on how advanced it is. It further taps into the behavioral side of your customer, such as customer journeys.   5 Benefits of Using Email Marketing Analytics Tools For lack of better words, intuition is good in marketing, but data is better. With email marketing analytics software, you can know your customers like the back of your hand, deliver hyper-targeted and behavior-triggered marketing campaigns, and always be sure of your actions. Put simply, email analytics tools turn raw data into actionable insights, and here’s how you can level up your game using them: Improve Campaign Performance: Analytics tools provide data on what’s workingby focusing on key conversion metrics and customer behavior. This helps you make data-backed tweaks to email content, subject lines, delivery times, offers, and more, leading to better email engagement and results. Understand Your Audience Better: Your email analytics software will reveal insights into your audience’s behavior, preferences, and habits with just a few clicks. It’s crucial to know when your readers open and engage with emails, which CTA they interact with the most, and what offers they’re likely to click on. This is because it empowers you with incredibly valuable insights to create personalized and relevant messaging. Improved Targeting and Personalization: 78% of marketers agree to rely heavily on personalization for their email marketing campaigns. Analyzing data on customers’ behavior and preferences helps you understand your audience better and tailor campaigns to their specific interests and needs. This can lead to higher engagement and better response rates. Optimize Send Times and Frequency: Since 61% of customers prefer receiving promotional emails weekly, your tool could be used to customize and create emails specifically for your audience. As a result, instead of relying on guesswork about when to send, you can determine the optimal time and cadence based on real customer behavior. This reduces unsubscribe rates and makes your emails more likely to be read. Identify and Segment High-Value Leads: The most significant benefit of using email marketing analytics software is knowing your core audience versus those who will never take action, saving you thousands of marketing dollars. These tools are designed to identify which customers are most engaged, enabling you to build targeted segments for follow-up campaigns. Understanding the value of what an email analytics tool can do for you is the first step, but picking the right tool is where the magic begins. Let’s break down the key factors to assess.   How to Choose the Right Email Marketing Analytics Software Picking the right tool can be overwhelming when you have so many options. But the best tool is the one that’s right for your business goals, team, and depth of insights needed. So, before you make the plunge, here are the key factors to consider. Let’s go over them in detail. Metrics and Reporting Abilities: Your email analytics software should identify top-performing audience segments, highlight geographical and device trends, and uncover content preferences across subject lines, visuals, and text. Most importantly, it should track conversions and attribute revenue, helping you connect every campaign to real business impact. Integration with Your Tech Stack: Today’s email marketing analytics tools must be self-sufficient and smoothly integrate with your tech and marketing ecosystem, such as your CRM, CDP, Ecommerce, or internal marketing automation software. The more your platform works smoothly with your entire tech stack, the swifter its implementation and usage. Integrated systems reduce manual jobs, eliminate silos and empower your teams to collaborate and work smarter. Real-Time Analytics: Real-time analytics allows you to monitor and optimize performance on the go and serve your customers with the best possible experience. It lets the marketing team respond to customers’ needs instantly, adjust campaigns in real time, and improve campaign ROI. Ease of Use: When picking a tool, always check for intuitive navigation, visual reporting, customizable dashboards, and precise documentation. A user-friendly tool will speed up execution, reduce ‘handover’ time, and allow your team to move quickly from insight to action. Scalability: The final question that remains, is the platform scalable? Does it have enough capabilities to grow with your business, audience, and campaign scale? Choosing a scalable platform protects you from future roadblocks, avoids costly migrations, and ensures your investment continues to deliver long-term. Once you have narrowed down your choices based on your overall goal, the next step is to analyze the tool based on its offers and your needs. Not all email analytics tools are created equal, and understanding which capabilities are essential to you can save money, time, and frustration.   5 Key Features to Look for in an Email Analytics Software While the basic features remain the same, all email analytics tools will have a hero feature that shines, one that will let you experiment with content formats and style. Meanwhile, another will have the most gorgeous data visualization of your campaign reports you have ever seen. Your job is to pick what works best for you. Let’s examine a list of features that go beyond basic metrics and improve customer engagement. 1. Detailed Campaign Insights Your email analytics tool should help you turn data into insight, and insight into action. This means the tool must provide real-time insights on campaign performance, including detailed metrics like email open rates or click-through rates. Marketers can use this feature to monitor live campaigns and quickly identify customer trends or issues that need immediate action. Here’s what a tool’s dashboard on campaign performance looks like, once the email has been sent. Why this is a key criterion: Having real-time visibility on data that helps you make better decisions for your customers beats any other feature by miles. It’s a marketer’s opportunity to pivot, optimize, engage, or build on campaigns. 2. Custom Dashboards Custom dashboards show you charts and tables to digest customer data swiftly and clearly. They allow you to build tailored views of your core metrics, pulling in data points that matter most to your unique goals. Whether it is campaign performance, audience segmentation, or simply the result of an A/B test experience, these dashboards provide a sharp glance at once to maximize ROI. Your tool’s custom dashboard should allow multiple reports to be created for a desired destination. These reports should have different granularities, such as time ranges, chart types, or tables, just like the one below. Why this is a key criterion: Custom dashboards cut through the noise by allowing you to focus on metrics that matter, eventually boosting efficiency and the ability to make strategic decisions fast. 3. Automated A/B Testing Automated A/B testing can help marketing teams save time, effort, and resources, especially when dealing with hundreds of emails at once. This feature automates the A/B test of your email campaigns, enabling you to test different content, time, frequency, offers, and content blocks, automatically selecting the winning variant. Why this is a key criterion: Marketers rely on it to continuously improve performance, remove guesswork, and bring out the best of their campaigns, not assumptions. 4. Campaign Error Breakdown The campaign error breakdown, a little-talked-about feature of the email marketing world, tells marketers why their campaigns fail. Was it due to an invalid address, poor optimization, spam complaints, or a technical error? This granular reporting can save teams thousands of dollars in marketing money by simply diagnosing the issue and refining their lists and templates for better delivery. Why this is a key criterion: Understanding why your brand emails are not hitting the right inbox is crucial for healthy email list management and ensuring your messages reach the inbox, not the spam folder. 5. Link Click Tracking through Click Maps This feature can be rather beautiful. Its ability to use hot and cold colors and tell marketers exactly where their customers are clicking—a simple breakdown highlighting the hotspots of engagement—makes it attractive. It’s an intuitive feature that helps marketers quickly identify which links, buttons, and content or images in the email have drawn the maximum attention from customers. Why this is a key criterion: With these insights, teams can build on their content, refine email layouts, and place the messaging where it draws maximum attention to boost conversion. Heatmaps turn raw click data into digestible insight.   How to Integrate Email Marketing Analytics Tools Into Your Martech Stack Pro tip: Invite not just your growth team, but also your product, engineering, and data teams before you begin any migration-related task. This is also when your team should export all relevant events, metric nomenclature, and other platform-specific jobs to ensure the migration doesn’t fail. Now, as you begin the mammoth task of integrating email marketing analytics into your Martech, know that it’s not just a technical step, but a strategic one. When done right, it provides a single source of truth for customer insights and allows you to create consistent, data-driven experiences across every touchpoint. 1. Auditing Your Current Martech Stack A Martech stack audit before you begin will tell you everything you need to move forward. Where is the data flowing from? Which source reports on customer activity? Are there any duplications in metrics? Does the data in your CRM tool align with the data in your email tool? Is your campaign data properly flowing into your analytics platforms for reporting? A thorough audit will reveal all of this and more, which should be documented for all relevant teams to sign off on and learn from. Defining what gets shared ensures every tool gets the data it needs, eliminates blind spots, and creates a unified view of your customers. 2. Defining Key Metrics and Integration Goals Before you unplug your current system, you need to know exactly which key fits into which lock. Were you tracking and digging deeper into behavioral trends to measure campaign ROI, or were your campaigns defined at a surface level? Outlining what success looks like for your email analytics tool at the start opens up avenues for exact paths to follow, processes to set, and establishes clear guidelines. This can be done once your integration KPIs are set, for precise outcomes. Without clear email marketing metrics and goals, you risk drowning in data with no direction. Defining success upfront keeps integration linear, focused, and impactful. 3. Configuring Data Flow and Synchronization To maximize the output of your integration, ensure your data moves smoothly, accurately, and in real time. Set up your data pipelines carefully, double-check events and field mappings, and test for accuracy across platforms. Ensure your events and email metrics match and align with your CRM, marketing automation, and BI dashboards. Flawless data flow means fewer silos and blind spots, eventually enabling marketing teams to run campaigns smoothly with reliable insights. It ensures every team, from marketing to growth, operates with the same playbook. 4. Choosing the Right Email Analytics Tool After a thorough scan of the email marketing analytics software on the market, selecting the right one for your tech stack can feel overwhelming. Even when all the tools look the same, they differ in terms of the value they bring. Some can bring advanced data visualization, while others are ahead of everyone by using AI-powered features. Some may have a massive CRM ecosystem, while others may be seamless and intuitive to use — you have to prioritize your and your team’s needs, and future growth. The right tool is excellent for what you need today and promising for what you need tomorrow. It sets you up for long-term success. 5. Documentation. Training. Handover. Everything we have discussed so far will be useless if your team finds it difficult to use the new tool. While each tool will have its own set of best practices for onboarding a new client, the following flow works best. Set up a video onboarding session, and share its recording Send out detailed, easy-to-digest navigational documents Appoint a POC and have them set up initial campaigns Set up bi-monthly checkpoints to refine workflows and adaptation Weekly blocker and feedback sessions This process will also allow you to gather insights on what keeps your team at bay, highlight challenges, and enable the marketing tool to set customers up for success. Empowered teams turn integrated tools into business results.   5 Best Email Analytics Tools for Assessing Performance Email personalization, using data and insights to fuel campaigns, cross-channel marketing, and now leaning on AI to optimize campaigns and workflows aren’t just a ‘good-to-have’ feature anymore, but a must-have. Collectively, these features shape a brand’s image and how customers experience their product. Here’s a round-up of the top email analytics tools, each standing out in its unique specialization. 1. Best for AI-Powered Campaign Reporting: MoEngage MoEngage is a customer engagement and data platform that offers deep analytics across email, push notifications, SMS, and more. It unifies data to provide a single view of cross-channel interaction with customers. Its AI-powered optimization insights and journey mapping tool allow brands to design compelling and contextual emails based on customers’ behavior, preferences, life cycles, and even future trends. What stands out about the solution: MoEngage suggests the best email send times and content recommendations, which makes crafting email marketing campaigns easier, even for teams without deep technical expertise. Some of the world’s biggest brands, like SoundCloud and Poshmark, use MoEngage for its AI-powered predictive analytics, allowing them to tailor their campaigns to customers’ next best actions. 2. Best for Advanced Segmentation: Mailchimp Marketing teams of all sizes adore Mailchimp’s user-friendly and intuitive interface. The platform excels in providing reports on email open rates, performance, conversion, and segmentation. Specifically, its visualized dashboards give you actionable insights about your audience’s behavior. For example, you’ll know which subscribers are responding to what kinds of email content, making it easier to segment them. What stands out about the solution: Mailchimp lets you compare your campaign performance over a specified time frame. This allows you to gain more detailed insights into engagement and revenue metrics that matter most to your email campaigns. 3. Best for Funnels: GetResponse GetResponse is a popular choice for brands looking to build robust email marketing workflows without needing a developer. It stands out in its ability to monitor deep engagement workflows, fine-tune strategies, offer recommendations, and scale campaigns effortlessly. The tool offers a wide range of automation templates and funnel-building options for marketing teams to create campaigns quickly. What stands out about the solution: GetResponse goes beyond the basic functionalities of your email analytics tool and offers top-notch features like lead scoring and conversion funnels, all in one place. For teams that want to map out complex journeys, GetResponse’s visual workflow builder is a steal. 4. Best for Dynamic Dashboards: ActiveCampaign ActiveCampaign is a one-stop shop that combines marketing automation with detailed email analytics, making it the go-to tool for small to mid-sized businesses. It tracks every customer touchpoint and ties it back to email behavior, making automation seamless. Furthermore, its custom reports and tagging options allow marketers to segment contacts in specific ways. With its shareable and dynamic dashboards, you don’t need to shuffle through your data anymore to figure out the most important email metrics. What stands out about the solution: ActiveCampaign offers site and event tracking, so email engagement can be connected directly to customer behavior. It also blends email analytics directly into automated workflows, allowing marketers to tweak campaigns in real time. 5. Best for Personalized Benchmarks: Klaviyo Klaviyo helps brands connect the dots with data and build long-term relationships. It offers personalized benchmarks to help you compare your metrics to those of your competitors. Klaviyo can create real-time email performance metrics tied directly to revenue, allowing an immediate peek into campaign performance and making ROI tracking effortless. It also has automated flows for major events like cart abandonment and post-purchase follow-ups for built-in performance benchmarking. What stands out about the solution: Klaviyo’s detailed revenue attribution reporting provides brands with crystal-clear insights into driving sales.     Take Your Pick From the Best Email Analytics Tools We have discussed at length what makes a powerful email marketing analytics tool. Robust features like real-time insights, error diagnostics, and visual heat maps complement a solid data visualization and the tool’s ability to read customer data and tie it back to the email marketing campaign. MoEngage offers a robust suite to help marketers optimize every email and drive meaningful results. Take the next step towards more intelligent email marketing — schedule your demo today. The post Best Email Analytics Tools for Setting Up Campaign Reporting appeared first on MoEngage. #best #email #analytics #tools #setting