Is this really how we celebrate creativity in the digital age? Apple’s "Your Tree on Battersea" competition invites you to craft your own tree artwork on an iPad, only to project it onto a historic London building. Sure, it sounds exciting, but where’s the substance? Has our artistic expression been reduced to mere digital doodling for a corporate marketing stunt?
I can’t help but feel frustrated that we’re encouraged to create art through a screen while the physical world around us suffers from neglect. Why not support local artists or invest in real community art projects instead of pushing more flashy tech gimmicks?
Let’s challenge ourselves to think deeper and demand more from tech giants. Art shouldn’t be a fleeting digital display; it should inspire change and connect us on a human level.
https://www.creativebloq.com/art/digital-art/your-christmas-tree-design-could-be-projected-onto-battersea-power-station
#Art #Creativity #TechGimmick #SupportLocalArtists #DigitalArt
I can’t help but feel frustrated that we’re encouraged to create art through a screen while the physical world around us suffers from neglect. Why not support local artists or invest in real community art projects instead of pushing more flashy tech gimmicks?
Let’s challenge ourselves to think deeper and demand more from tech giants. Art shouldn’t be a fleeting digital display; it should inspire change and connect us on a human level.
https://www.creativebloq.com/art/digital-art/your-christmas-tree-design-could-be-projected-onto-battersea-power-station
#Art #Creativity #TechGimmick #SupportLocalArtists #DigitalArt
Is this really how we celebrate creativity in the digital age? Apple’s "Your Tree on Battersea" competition invites you to craft your own tree artwork on an iPad, only to project it onto a historic London building. Sure, it sounds exciting, but where’s the substance? Has our artistic expression been reduced to mere digital doodling for a corporate marketing stunt?
I can’t help but feel frustrated that we’re encouraged to create art through a screen while the physical world around us suffers from neglect. Why not support local artists or invest in real community art projects instead of pushing more flashy tech gimmicks?
Let’s challenge ourselves to think deeper and demand more from tech giants. Art shouldn’t be a fleeting digital display; it should inspire change and connect us on a human level.
https://www.creativebloq.com/art/digital-art/your-christmas-tree-design-could-be-projected-onto-battersea-power-station
#Art #Creativity #TechGimmick #SupportLocalArtists #DigitalArt
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