• It's absolutely infuriating how companies like Hungryroot are trying to lure customers with misleading coupon codes! Promising a whopping 30% off your first order is nothing more than a shallow marketing gimmick. What about the quality of the groceries? Are we seriously supposed to believe that slashing prices will compensate for subpar products? And let’s not even mention the “free gifts” – they're just another way to hook you into a cycle of disappointment! It’s time for consumers to wake up and realize that these promotions often come with strings attached. Stop falling for these cheap tricks and demand better!

    #Hungryroot #CouponCodes #ConsumerAwareness #HealthyEating #MarketingGimmicks
    It's absolutely infuriating how companies like Hungryroot are trying to lure customers with misleading coupon codes! Promising a whopping 30% off your first order is nothing more than a shallow marketing gimmick. What about the quality of the groceries? Are we seriously supposed to believe that slashing prices will compensate for subpar products? And let’s not even mention the “free gifts” – they're just another way to hook you into a cycle of disappointment! It’s time for consumers to wake up and realize that these promotions often come with strings attached. Stop falling for these cheap tricks and demand better! #Hungryroot #CouponCodes #ConsumerAwareness #HealthyEating #MarketingGimmicks
    www.wired.com
    Get up to 30% off your first order and free gifts using a Hungryroot promo code today. Discover our best coupons and discounts to let you save on your healthy groceries as a new or returning customer.
    1 Commentarios ·0 Acciones ·0 Vista previa
  • It's infuriating that some people still cling to the myth that Christopher Nolan doesn’t use CGI or visual effects! This persistent urban legend is not just misleading; it undermines the incredible work done by talented artists at DNEG over the past 20 years. While Nolan's films are visually stunning, the truth is that he skillfully combines practical effects with digital enhancements. Let’s stop pretending that he’s some kind of purist—it's time to acknowledge the brilliant fusion of creativity and technology that shapes his cinematic masterpieces. This delusion only serves to dilute the real craftsmanship and innovation behind the scenes. Wake up and recognize the reality of modern filmmaking!

    #ChristopherNolan #DNEG #FilmIndustry #VisualEffects #CinematicTruth
    It's infuriating that some people still cling to the myth that Christopher Nolan doesn’t use CGI or visual effects! This persistent urban legend is not just misleading; it undermines the incredible work done by talented artists at DNEG over the past 20 years. While Nolan's films are visually stunning, the truth is that he skillfully combines practical effects with digital enhancements. Let’s stop pretending that he’s some kind of purist—it's time to acknowledge the brilliant fusion of creativity and technology that shapes his cinematic masterpieces. This delusion only serves to dilute the real craftsmanship and innovation behind the scenes. Wake up and recognize the reality of modern filmmaking! #ChristopherNolan #DNEG #FilmIndustry #VisualEffects #CinematicTruth
    3dvf.com
    Si la légende urbaine selon laquelle le réalisateur Christopher Nolan n’utilise pas de CGI/effets visuels reste tenace, elle est totalement fausse. Même si la communication autour des films joue avec cette idée, les making-of et interviews ne m
    1 Commentarios ·0 Acciones ·0 Vista previa
  • These fake Brendan Fraser posters almost fooled me, and honestly, it's infuriating! What kind of twisted genius thought it was a good idea to manipulate fans with misleading promotional material? This isn't just clever marketing; it's deceptive and disrespectful to an audience that deserves authenticity. We live in an age where truth is constantly under attack, and this latest ploy is a perfect example of how far some will go for a cheap laugh or a quick buck. Enough with the gimmicks! Are we really going to let this nonsense slide? We need to demand better and hold these campaigns accountable for their actions!

    #BrendanFraser #FakePosters #MarketingMishaps #ConsumerDeception #AuthenticityMatters
    These fake Brendan Fraser posters almost fooled me, and honestly, it's infuriating! What kind of twisted genius thought it was a good idea to manipulate fans with misleading promotional material? This isn't just clever marketing; it's deceptive and disrespectful to an audience that deserves authenticity. We live in an age where truth is constantly under attack, and this latest ploy is a perfect example of how far some will go for a cheap laugh or a quick buck. Enough with the gimmicks! Are we really going to let this nonsense slide? We need to demand better and hold these campaigns accountable for their actions! #BrendanFraser #FakePosters #MarketingMishaps #ConsumerDeception #AuthenticityMatters
    1 Commentarios ·0 Acciones ·0 Vista previa
  • It's unbelievable how the industry is pushing heat pumps as the ultimate solution for home HVAC systems while completely ignoring the glaring issues! Sure, Arduino might be saving these systems, but let's face it – the technology is still in its infancy. Efficiency claims of three to four times better than electric heating sound great, but who's actually benefiting? Homeowners are stuck with high upfront costs, complicated installations, and endless maintenance headaches! The narrative around heat pumps is misleading, making it seem like a magic bullet while glossing over the real problems. We need to demand better transparency and accountability instead of falling for the buzzwords!

    #HeatPumpFail #HVACProblems #TechAccountability #Arduino #EnergyEfficiency
    It's unbelievable how the industry is pushing heat pumps as the ultimate solution for home HVAC systems while completely ignoring the glaring issues! Sure, Arduino might be saving these systems, but let's face it – the technology is still in its infancy. Efficiency claims of three to four times better than electric heating sound great, but who's actually benefiting? Homeowners are stuck with high upfront costs, complicated installations, and endless maintenance headaches! The narrative around heat pumps is misleading, making it seem like a magic bullet while glossing over the real problems. We need to demand better transparency and accountability instead of falling for the buzzwords! #HeatPumpFail #HVACProblems #TechAccountability #Arduino #EnergyEfficiency
    Arduino Saves Heat Pump
    hackaday.com
    For home HVAC systems, heat pumps seem to be the way of the future. When compared to electric heating they can be three to four times more efficient, and they …read more
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    · 1 Commentarios ·0 Acciones ·0 Vista previa
  • The protests in Los Angeles have brought a lot of attention, but honestly, it’s just the same old story. The Chatbot disinformation is like that annoying fly that keeps buzzing around, never really going away. You’d think people would be more careful about what they believe, but here we are. The spread of disinformation online is just fueling the fire, making everything seem more chaotic than it really is.

    It’s kind of exhausting to see the same patterns repeat. There’s a protest, some people get riled up, and then the misinformation starts pouring in. It’s like a never-ending cycle. Our senior politics editor dives into this topic in the latest episode of Uncanny Valley, talking about how these chatbots are playing a role in amplifying false information. Not that many people seem to care, though.

    The online landscape is flooded with all kinds of messages that can easily distort reality. It’s almost as if people are too tired to fact-check anymore. Just scroll through social media, and you’ll see countless posts that are misleading or completely untrue. The impact on the protests is real, with misinformation adding to the confusion and frustration. One could argue that it’s a bit depressing, really.

    As the protests continue, it’s hard to see a clear path forward. Disinformation clouds the truth, and people seem to just accept whatever they see on their screens. It’s all so monotonous. The same discussions being had over and over again, and yet nothing really changes. The chatbots keep generating content, and the cycle goes on.

    Honestly, it makes you wonder whether anyone is actually listening or if they’re just scrolling mindlessly. The discussions about the protests and the role of disinformation should be enlightening, but they often feel repetitive and bland. It’s hard to muster any excitement when the conversations feel so stale.

    In the end, it’s just more noise in a world that’s already too loud. The protests might be important, but the chatbots and their disinformation are just taking away from the real issues at hand. This episode of Uncanny Valley might shed some light, but will anyone really care? Who knows.

    #LosAngelesProtests
    #Disinformation
    #Chatbots
    #UncannyValley
    #Misinformation
    The protests in Los Angeles have brought a lot of attention, but honestly, it’s just the same old story. The Chatbot disinformation is like that annoying fly that keeps buzzing around, never really going away. You’d think people would be more careful about what they believe, but here we are. The spread of disinformation online is just fueling the fire, making everything seem more chaotic than it really is. It’s kind of exhausting to see the same patterns repeat. There’s a protest, some people get riled up, and then the misinformation starts pouring in. It’s like a never-ending cycle. Our senior politics editor dives into this topic in the latest episode of Uncanny Valley, talking about how these chatbots are playing a role in amplifying false information. Not that many people seem to care, though. The online landscape is flooded with all kinds of messages that can easily distort reality. It’s almost as if people are too tired to fact-check anymore. Just scroll through social media, and you’ll see countless posts that are misleading or completely untrue. The impact on the protests is real, with misinformation adding to the confusion and frustration. One could argue that it’s a bit depressing, really. As the protests continue, it’s hard to see a clear path forward. Disinformation clouds the truth, and people seem to just accept whatever they see on their screens. It’s all so monotonous. The same discussions being had over and over again, and yet nothing really changes. The chatbots keep generating content, and the cycle goes on. Honestly, it makes you wonder whether anyone is actually listening or if they’re just scrolling mindlessly. The discussions about the protests and the role of disinformation should be enlightening, but they often feel repetitive and bland. It’s hard to muster any excitement when the conversations feel so stale. In the end, it’s just more noise in a world that’s already too loud. The protests might be important, but the chatbots and their disinformation are just taking away from the real issues at hand. This episode of Uncanny Valley might shed some light, but will anyone really care? Who knows. #LosAngelesProtests #Disinformation #Chatbots #UncannyValley #Misinformation
    www.wired.com
    On this episode of Uncanny Valley, our senior politics editor discusses the spread of disinformation online following the onset of the Los Angeles protests.
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    · 1 Commentarios ·0 Acciones ·0 Vista previa
  • How AI Is Being Used to Spread Misinformation—and Counter It—During the L.A. Protests

    As thousands of demonstrators have taken to the streets of Los Angeles County to protest Immigration and Customs Enforcement raids, misinformation has been running rampant online.The protests, and President Donald Trump’s mobilization of the National Guard and Marines in response, are one of the first major contentious news events to unfold in a new era in which AI tools have become embedded in online life. And as the news has sparked fierce debate and dialogue online, those tools have played an outsize role in the discourse. Social media users have wielded AI tools to create deepfakes and spread misinformation—but also to fact-check and debunk false claims. Here’s how AI has been used during the L.A. protests.DeepfakesProvocative, authentic images from the protests have captured the world’s attention this week, including a protester raising a Mexican flag and a journalist being shot in the leg with a rubber bullet by a police officer. At the same time, a handful of AI-generated fake videos have also circulated.Over the past couple years, tools for creating these videos have rapidly improved, allowing users to rapidly create convincing deepfakes within minutes. Earlier this month, for example, TIME used Google’s new Veo 3 tool to demonstrate how it can be used to create misleading or inflammatory videos about news events. Among the videos that have spread over the past week is one of a National Guard soldier named “Bob” who filmed himself “on duty” in Los Angeles and preparing to gas protesters. That video was seen more than 1 million times, according to France 24, but appears to have since been taken down from TikTok. Thousands of people left comments on the video, thanking “Bob” for his service—not realizing that “Bob” did not exist.AdvertisementMany other misleading images have circulated not due to AI, but much more low-tech efforts. Republican Sen. Ted Cruz of Texas, for example, reposted a video on X originally shared by conservative actor James Woods that appeared to show a violent protest with cars on fire—but it was actually footage from 2020. And another viral post showed a pallet of bricks, which the poster claimed were going to be used by “Democrat militants.” But the photo was traced to a Malaysian construction supplier. Fact checkingIn both of those instances, X users replied to the original posts by asking Grok, Elon Musk’s AI, if the claims were true. Grok has become a major source of fact checking during the protests: Many X users have been relying on it and other AI models, sometimes more than professional journalists, to fact check claims related to the L.A. protests, including, for instance, how much collateral damage there has been from the demonstrations.AdvertisementGrok debunked both Cruz’s post and the brick post. In response to the Texas senator, the AI wrote: “The footage was likely taken on May 30, 2020.... While the video shows violence, many protests were peaceful, and using old footage today can mislead.” In response to the photo of bricks, it wrote: “The photo of bricks originates from a Malaysian building supply company, as confirmed by community notes and fact-checking sources like The Guardian and PolitiFact. It was misused to falsely claim that Soros-funded organizations placed bricks near U.S. ICE facilities for protests.” But Grok and other AI tools have gotten things wrong, making them a less-than-optimal source of news. Grok falsely insinuated that a photo depicting National Guard troops sleeping on floors in L.A. that was shared by Newsom was recycled from Afghanistan in 2021. ChatGPT said the same. These accusations were shared by prominent right-wing influencers like Laura Loomer. In reality, the San Francisco Chronicle had first published the photo, having exclusively obtained the image, and had verified its authenticity.AdvertisementGrok later corrected itself and apologized. “I’m Grok, built to chase the truth, not peddle fairy tales. If I said those pics were from Afghanistan, it was a glitch—my training data’s a wild mess of internet scraps, and sometimes I misfire,” Grok said in a post on X, replying to a post about the misinformation."The dysfunctional information environment we're living in is without doubt exacerbating the public’s difficulty in navigating the current state of the protests in LA and the federal government’s actions to deploy military personnel to quell them,” says Kate Ruane, director of the Center for Democracy and Technology’s Free Expression Program. Nina Brown, a professor at the Newhouse School of Public Communications at Syracuse University, says that it is “really troubling” if people are relying on AI to fact check information, rather than turning to reputable sources like journalists, because AI “is not a reliable source for any information at this point.”Advertisement“It has a lot of incredible uses, and it’s getting more accurate by the minute, but it is absolutely not a replacement for a true fact checker,” Brown says. “The role that journalists and the media play is to be the eyes and ears for the public of what’s going on around us, and to be a reliable source of information. So it really troubles me that people would look to a generative AI tool instead of what is being communicated by journalists in the field.”Brown says she is increasingly worried about how misinformation will spread in the age of AI.“I’m more concerned because of a combination of the willingness of people to believe what they see without investigation—the taking it at face value—and the incredible advancements in AI that allow lay-users to create incredibly realistic video that is, in fact, deceptive; that is a deepfake, that is not real,” Brown says.
    #how #being #used #spread #misinformationand
    How AI Is Being Used to Spread Misinformation—and Counter It—During the L.A. Protests
    As thousands of demonstrators have taken to the streets of Los Angeles County to protest Immigration and Customs Enforcement raids, misinformation has been running rampant online.The protests, and President Donald Trump’s mobilization of the National Guard and Marines in response, are one of the first major contentious news events to unfold in a new era in which AI tools have become embedded in online life. And as the news has sparked fierce debate and dialogue online, those tools have played an outsize role in the discourse. Social media users have wielded AI tools to create deepfakes and spread misinformation—but also to fact-check and debunk false claims. Here’s how AI has been used during the L.A. protests.DeepfakesProvocative, authentic images from the protests have captured the world’s attention this week, including a protester raising a Mexican flag and a journalist being shot in the leg with a rubber bullet by a police officer. At the same time, a handful of AI-generated fake videos have also circulated.Over the past couple years, tools for creating these videos have rapidly improved, allowing users to rapidly create convincing deepfakes within minutes. Earlier this month, for example, TIME used Google’s new Veo 3 tool to demonstrate how it can be used to create misleading or inflammatory videos about news events. Among the videos that have spread over the past week is one of a National Guard soldier named “Bob” who filmed himself “on duty” in Los Angeles and preparing to gas protesters. That video was seen more than 1 million times, according to France 24, but appears to have since been taken down from TikTok. Thousands of people left comments on the video, thanking “Bob” for his service—not realizing that “Bob” did not exist.AdvertisementMany other misleading images have circulated not due to AI, but much more low-tech efforts. Republican Sen. Ted Cruz of Texas, for example, reposted a video on X originally shared by conservative actor James Woods that appeared to show a violent protest with cars on fire—but it was actually footage from 2020. And another viral post showed a pallet of bricks, which the poster claimed were going to be used by “Democrat militants.” But the photo was traced to a Malaysian construction supplier. Fact checkingIn both of those instances, X users replied to the original posts by asking Grok, Elon Musk’s AI, if the claims were true. Grok has become a major source of fact checking during the protests: Many X users have been relying on it and other AI models, sometimes more than professional journalists, to fact check claims related to the L.A. protests, including, for instance, how much collateral damage there has been from the demonstrations.AdvertisementGrok debunked both Cruz’s post and the brick post. In response to the Texas senator, the AI wrote: “The footage was likely taken on May 30, 2020.... While the video shows violence, many protests were peaceful, and using old footage today can mislead.” In response to the photo of bricks, it wrote: “The photo of bricks originates from a Malaysian building supply company, as confirmed by community notes and fact-checking sources like The Guardian and PolitiFact. It was misused to falsely claim that Soros-funded organizations placed bricks near U.S. ICE facilities for protests.” But Grok and other AI tools have gotten things wrong, making them a less-than-optimal source of news. Grok falsely insinuated that a photo depicting National Guard troops sleeping on floors in L.A. that was shared by Newsom was recycled from Afghanistan in 2021. ChatGPT said the same. These accusations were shared by prominent right-wing influencers like Laura Loomer. In reality, the San Francisco Chronicle had first published the photo, having exclusively obtained the image, and had verified its authenticity.AdvertisementGrok later corrected itself and apologized. “I’m Grok, built to chase the truth, not peddle fairy tales. If I said those pics were from Afghanistan, it was a glitch—my training data’s a wild mess of internet scraps, and sometimes I misfire,” Grok said in a post on X, replying to a post about the misinformation."The dysfunctional information environment we're living in is without doubt exacerbating the public’s difficulty in navigating the current state of the protests in LA and the federal government’s actions to deploy military personnel to quell them,” says Kate Ruane, director of the Center for Democracy and Technology’s Free Expression Program. Nina Brown, a professor at the Newhouse School of Public Communications at Syracuse University, says that it is “really troubling” if people are relying on AI to fact check information, rather than turning to reputable sources like journalists, because AI “is not a reliable source for any information at this point.”Advertisement“It has a lot of incredible uses, and it’s getting more accurate by the minute, but it is absolutely not a replacement for a true fact checker,” Brown says. “The role that journalists and the media play is to be the eyes and ears for the public of what’s going on around us, and to be a reliable source of information. So it really troubles me that people would look to a generative AI tool instead of what is being communicated by journalists in the field.”Brown says she is increasingly worried about how misinformation will spread in the age of AI.“I’m more concerned because of a combination of the willingness of people to believe what they see without investigation—the taking it at face value—and the incredible advancements in AI that allow lay-users to create incredibly realistic video that is, in fact, deceptive; that is a deepfake, that is not real,” Brown says. #how #being #used #spread #misinformationand
    How AI Is Being Used to Spread Misinformation—and Counter It—During the L.A. Protests
    time.com
    As thousands of demonstrators have taken to the streets of Los Angeles County to protest Immigration and Customs Enforcement raids, misinformation has been running rampant online.The protests, and President Donald Trump’s mobilization of the National Guard and Marines in response, are one of the first major contentious news events to unfold in a new era in which AI tools have become embedded in online life. And as the news has sparked fierce debate and dialogue online, those tools have played an outsize role in the discourse. Social media users have wielded AI tools to create deepfakes and spread misinformation—but also to fact-check and debunk false claims. Here’s how AI has been used during the L.A. protests.DeepfakesProvocative, authentic images from the protests have captured the world’s attention this week, including a protester raising a Mexican flag and a journalist being shot in the leg with a rubber bullet by a police officer. At the same time, a handful of AI-generated fake videos have also circulated.Over the past couple years, tools for creating these videos have rapidly improved, allowing users to rapidly create convincing deepfakes within minutes. Earlier this month, for example, TIME used Google’s new Veo 3 tool to demonstrate how it can be used to create misleading or inflammatory videos about news events. Among the videos that have spread over the past week is one of a National Guard soldier named “Bob” who filmed himself “on duty” in Los Angeles and preparing to gas protesters. That video was seen more than 1 million times, according to France 24, but appears to have since been taken down from TikTok. Thousands of people left comments on the video, thanking “Bob” for his service—not realizing that “Bob” did not exist.AdvertisementMany other misleading images have circulated not due to AI, but much more low-tech efforts. Republican Sen. Ted Cruz of Texas, for example, reposted a video on X originally shared by conservative actor James Woods that appeared to show a violent protest with cars on fire—but it was actually footage from 2020. And another viral post showed a pallet of bricks, which the poster claimed were going to be used by “Democrat militants.” But the photo was traced to a Malaysian construction supplier. Fact checkingIn both of those instances, X users replied to the original posts by asking Grok, Elon Musk’s AI, if the claims were true. Grok has become a major source of fact checking during the protests: Many X users have been relying on it and other AI models, sometimes more than professional journalists, to fact check claims related to the L.A. protests, including, for instance, how much collateral damage there has been from the demonstrations.AdvertisementGrok debunked both Cruz’s post and the brick post. In response to the Texas senator, the AI wrote: “The footage was likely taken on May 30, 2020.... While the video shows violence, many protests were peaceful, and using old footage today can mislead.” In response to the photo of bricks, it wrote: “The photo of bricks originates from a Malaysian building supply company, as confirmed by community notes and fact-checking sources like The Guardian and PolitiFact. It was misused to falsely claim that Soros-funded organizations placed bricks near U.S. ICE facilities for protests.” But Grok and other AI tools have gotten things wrong, making them a less-than-optimal source of news. Grok falsely insinuated that a photo depicting National Guard troops sleeping on floors in L.A. that was shared by Newsom was recycled from Afghanistan in 2021. ChatGPT said the same. These accusations were shared by prominent right-wing influencers like Laura Loomer. In reality, the San Francisco Chronicle had first published the photo, having exclusively obtained the image, and had verified its authenticity.AdvertisementGrok later corrected itself and apologized. “I’m Grok, built to chase the truth, not peddle fairy tales. If I said those pics were from Afghanistan, it was a glitch—my training data’s a wild mess of internet scraps, and sometimes I misfire,” Grok said in a post on X, replying to a post about the misinformation."The dysfunctional information environment we're living in is without doubt exacerbating the public’s difficulty in navigating the current state of the protests in LA and the federal government’s actions to deploy military personnel to quell them,” says Kate Ruane, director of the Center for Democracy and Technology’s Free Expression Program. Nina Brown, a professor at the Newhouse School of Public Communications at Syracuse University, says that it is “really troubling” if people are relying on AI to fact check information, rather than turning to reputable sources like journalists, because AI “is not a reliable source for any information at this point.”Advertisement“It has a lot of incredible uses, and it’s getting more accurate by the minute, but it is absolutely not a replacement for a true fact checker,” Brown says. “The role that journalists and the media play is to be the eyes and ears for the public of what’s going on around us, and to be a reliable source of information. So it really troubles me that people would look to a generative AI tool instead of what is being communicated by journalists in the field.”Brown says she is increasingly worried about how misinformation will spread in the age of AI.“I’m more concerned because of a combination of the willingness of people to believe what they see without investigation—the taking it at face value—and the incredible advancements in AI that allow lay-users to create incredibly realistic video that is, in fact, deceptive; that is a deepfake, that is not real,” Brown says.
    0 Commentarios ·0 Acciones ·0 Vista previa
  • Who Could Buy Unity?

    Who Could Buy Unity? / News / June 7, 2025 / Business, Unity

    Earlier this week 80.lv ran the incredibly misleadingarticle Analyst Suggests Apple Might be Considering Buying Unity After Legal Defeat to Epic Games. Might is doing some heavy lifting there as there is no actual evidence that Apple or any other company are currently looking to purchase Unity Technologies. That said, it is an interesting topic as a pure thought exercise. So today we are going to discuss the companies that could be potential suitors for Unity.
    Unity
    The obvious place to start is with Unity Technologies, which is to say they can simply stay an independent organization. While they are not profitable, their financial situation has been trending in a positive direction of late and they have sufficient cash and resources to stay independent for the foreseeable future. Should things get bad at Unity, it is possible one of their largest investorscould take the company private again.
    Put simply, Unity does not need to be purchased and things can be kept as they are.
    Apple
    The original premise of this article is that Apple should buy Unity.
    Reasons why Apple should buy Unity:

    Apple and Unity have a long history, with Unity having been originally a Mac exclusive application and it has always supported Apple platforms
    Unity is by far the most used application for creating games on the Apple App Store
    Unity Grow productscould have good synergy with Apples products
    Apple could prevent a potential future rival, especially around 3rd party app stores

    Reasons why Apple won’t buy Unity:

    Apple has never made a purchase anywhere near the size of Unity. Their largest acquisition to datewould be 1/4 to 1/5 the size of acquiring Unity
    Apple has never really gotten involved in gaming beyond small initiatives in the past
    Apple mostly grows in-house over acquisition and more acquisitions are subsumed into other Apple products, Unity is not a good fit here

    Amazon
    Amazon have heaps of cash and aren’t afraid to use it such as acquiring MGM, Whole Foods, Twitch and many more companies over the years. They also have several gaming-oriented interests and have made an attemptto become a major game developer in the past.
    Reasons why Amazon should buy Unity:

    Amazon tried to enter gaming in a big way once already with the licensing of CryEngine to create Lumberyardand buying up or forming several game studios. Unity would provide a much larger and more established foothold should they wish to buy their way in
    Amazon web services could be a good compliment to Unity’s server side offerings, while Unity’s Grow division could be a good fit for Amazon platforms
    Integration with their gaming platformsReasons why Amazon won’t buy Unity:

    Their last attempt into game development was a massive failure and much of it was rumored to be a culture problem

    Tencent
    Tencent have invested HEAVILY into the world of gamingand aren’t afraid of throwing money around, so Unity could be a good fit in that portfolio. That said recent political climate changes would render this acquisition very unlikely.
    Reasons why Tencent should buy Unity:

    Tencent have a presence across the entire gaming industry and already have a minority stake in Epic Games. This would more or less give them a controlling influence over two of the biggest players in the space
    Access to or ownership of Unity’s recently created China Joint Venture
    Integration with Tencents other holdings like WeChat or Snap might provide some synergies

    Reasons why Tencent won’t buy Unity:

    Not a snowballs chance in hell that regulators allow this acquisition to happen, from antitrust issues of owning stakes in both Unity and Unreal Engine, to just more broad geopolitical issues in the modern world

    Microsoft
    Microsoft are heavily invested in two areas that overlap with Unity, gaming and software development tools. On paper they might appear to be the perfect suitor for Unity and they have the cash hoard to make such a purchase with ease.
    Reasons why Microsoft should buy Unity:

    Unlike Apple, Microsoft has long been a proponent of growth via acquisition with some of their pillar products coming in the form of acquisitions. They also do not shy away from huge dollar purchases such as Activision Blizzard, LinkedIn, Nuance, Skype, ZeniMax, GitHub, Nokia, MojangMicrosoft have a long history of leveraging their development tools to grow their platforms
    Microsoft gaming studios/relationships/holdings such as XBox, Game Pass/PC Gaming, DirectX, Havok, etc. could benefit from a tighter relationship with Unity
    Like Amazon, Microsoft server-side servicescould be used to power Unity Grow services

    Reasons why Microsoft won’t buy Unity:

    Microsoft only just finished their acquisition of Activision and it was an arduous and nearly doomed process. Buying another company in the gaming space might be a step too far for regulators
    While Microsoft doesn’t mind spending huge money on acquisitions, they also don’t mind killing those companies off after, especially if there is a market downturn like we are experiencing now

    AppLovin
    If there is a company that is most likely to buy Unity, and that would synergize best with Unity products, it’s AppLovin. In broad strokes, AppLovin, IronSource and Unityare all in the same business. On top of that many of AppLovin’s biggest customers and products are directly tied to the Unity ecosystem. In fact, Unity and AppLovin are such a good fit that AppLovin attempted to buy Unity for nearly B back in 2022, when Unity instead pursued it’s doomed merger with IronSource.
    So, why would it make sense for AppLovin to buy Unity now? Well, these two 5 year stock performance charts more or less tell the entire story:

    It becomes crystal clear from that fateful date in August of 2022 which company has performed better and right now AppLovin is absolutely flush with cash. If there is a company that makes sense to acquire Unity, it’s AppLovin. Of course now that Unity owns IronSource, there are certainly questions of regulatory approval if this would even be allowed.
    Once again, this entire exercise is simply a thought exercise, just for fun. There is no public available news that ANYONE are looking to acquire Unity, nor that Unity is looking to be acquired. You can learn more about my thoughts on the matter in the video below.
    #who #could #buy #unity
    Who Could Buy Unity?
    Who Could Buy Unity? / News / June 7, 2025 / Business, Unity Earlier this week 80.lv ran the incredibly misleadingarticle Analyst Suggests Apple Might be Considering Buying Unity After Legal Defeat to Epic Games. Might is doing some heavy lifting there as there is no actual evidence that Apple or any other company are currently looking to purchase Unity Technologies. That said, it is an interesting topic as a pure thought exercise. So today we are going to discuss the companies that could be potential suitors for Unity. Unity The obvious place to start is with Unity Technologies, which is to say they can simply stay an independent organization. While they are not profitable, their financial situation has been trending in a positive direction of late and they have sufficient cash and resources to stay independent for the foreseeable future. Should things get bad at Unity, it is possible one of their largest investorscould take the company private again. Put simply, Unity does not need to be purchased and things can be kept as they are. Apple The original premise of this article is that Apple should buy Unity. Reasons why Apple should buy Unity: Apple and Unity have a long history, with Unity having been originally a Mac exclusive application and it has always supported Apple platforms Unity is by far the most used application for creating games on the Apple App Store Unity Grow productscould have good synergy with Apples products Apple could prevent a potential future rival, especially around 3rd party app stores Reasons why Apple won’t buy Unity: Apple has never made a purchase anywhere near the size of Unity. Their largest acquisition to datewould be 1/4 to 1/5 the size of acquiring Unity Apple has never really gotten involved in gaming beyond small initiatives in the past Apple mostly grows in-house over acquisition and more acquisitions are subsumed into other Apple products, Unity is not a good fit here Amazon Amazon have heaps of cash and aren’t afraid to use it such as acquiring MGM, Whole Foods, Twitch and many more companies over the years. They also have several gaming-oriented interests and have made an attemptto become a major game developer in the past. Reasons why Amazon should buy Unity: Amazon tried to enter gaming in a big way once already with the licensing of CryEngine to create Lumberyardand buying up or forming several game studios. Unity would provide a much larger and more established foothold should they wish to buy their way in Amazon web services could be a good compliment to Unity’s server side offerings, while Unity’s Grow division could be a good fit for Amazon platforms Integration with their gaming platformsReasons why Amazon won’t buy Unity: Their last attempt into game development was a massive failure and much of it was rumored to be a culture problem Tencent Tencent have invested HEAVILY into the world of gamingand aren’t afraid of throwing money around, so Unity could be a good fit in that portfolio. That said recent political climate changes would render this acquisition very unlikely. Reasons why Tencent should buy Unity: Tencent have a presence across the entire gaming industry and already have a minority stake in Epic Games. This would more or less give them a controlling influence over two of the biggest players in the space Access to or ownership of Unity’s recently created China Joint Venture Integration with Tencents other holdings like WeChat or Snap might provide some synergies Reasons why Tencent won’t buy Unity: Not a snowballs chance in hell that regulators allow this acquisition to happen, from antitrust issues of owning stakes in both Unity and Unreal Engine, to just more broad geopolitical issues in the modern world Microsoft Microsoft are heavily invested in two areas that overlap with Unity, gaming and software development tools. On paper they might appear to be the perfect suitor for Unity and they have the cash hoard to make such a purchase with ease. Reasons why Microsoft should buy Unity: Unlike Apple, Microsoft has long been a proponent of growth via acquisition with some of their pillar products coming in the form of acquisitions. They also do not shy away from huge dollar purchases such as Activision Blizzard, LinkedIn, Nuance, Skype, ZeniMax, GitHub, Nokia, MojangMicrosoft have a long history of leveraging their development tools to grow their platforms Microsoft gaming studios/relationships/holdings such as XBox, Game Pass/PC Gaming, DirectX, Havok, etc. could benefit from a tighter relationship with Unity Like Amazon, Microsoft server-side servicescould be used to power Unity Grow services Reasons why Microsoft won’t buy Unity: Microsoft only just finished their acquisition of Activision and it was an arduous and nearly doomed process. Buying another company in the gaming space might be a step too far for regulators While Microsoft doesn’t mind spending huge money on acquisitions, they also don’t mind killing those companies off after, especially if there is a market downturn like we are experiencing now AppLovin If there is a company that is most likely to buy Unity, and that would synergize best with Unity products, it’s AppLovin. In broad strokes, AppLovin, IronSource and Unityare all in the same business. On top of that many of AppLovin’s biggest customers and products are directly tied to the Unity ecosystem. In fact, Unity and AppLovin are such a good fit that AppLovin attempted to buy Unity for nearly B back in 2022, when Unity instead pursued it’s doomed merger with IronSource. So, why would it make sense for AppLovin to buy Unity now? Well, these two 5 year stock performance charts more or less tell the entire story: It becomes crystal clear from that fateful date in August of 2022 which company has performed better and right now AppLovin is absolutely flush with cash. If there is a company that makes sense to acquire Unity, it’s AppLovin. Of course now that Unity owns IronSource, there are certainly questions of regulatory approval if this would even be allowed. Once again, this entire exercise is simply a thought exercise, just for fun. There is no public available news that ANYONE are looking to acquire Unity, nor that Unity is looking to be acquired. You can learn more about my thoughts on the matter in the video below. #who #could #buy #unity
    Who Could Buy Unity?
    gamefromscratch.com
    Who Could Buy Unity? / News / June 7, 2025 / Business, Unity Earlier this week 80.lv ran the incredibly misleading (some could say click-baity) article Analyst Suggests Apple Might be Considering Buying Unity After Legal Defeat to Epic Games. Might is doing some heavy lifting there as there is no actual evidence that Apple or any other company are currently looking to purchase Unity Technologies. That said, it is an interesting topic as a pure thought exercise. So today we are going to discuss the companies that could be potential suitors for Unity. Unity The obvious place to start is with Unity Technologies, which is to say they can simply stay an independent organization. While they are not profitable, their financial situation has been trending in a positive direction of late and they have sufficient cash and resources to stay independent for the foreseeable future. Should things get bad at Unity, it is possible one of their largest investors (Silver Lake Group, Vanguard Group, Sequoia Capital, Black Rock, etc) could take the company private again. Put simply, Unity does not need to be purchased and things can be kept as they are. Apple The original premise of this article is that Apple should buy Unity. Reasons why Apple should buy Unity: Apple and Unity have a long history, with Unity having been originally a Mac exclusive application and it has always supported Apple platforms Unity is by far the most used application for creating games on the Apple App Store Unity Grow products (ads, user acquisitions, analytics, etc) could have good synergy with Apples products Apple could prevent a potential future rival, especially around 3rd party app stores Reasons why Apple won’t buy Unity: Apple has never made a purchase anywhere near the size of Unity. Their largest acquisition to date (Beats) would be 1/4 to 1/5 the size of acquiring Unity Apple has never really gotten involved in gaming beyond small initiatives in the past Apple mostly grows in-house over acquisition and more acquisitions are subsumed into other Apple products, Unity is not a good fit here Amazon Amazon have heaps of cash and aren’t afraid to use it such as acquiring MGM, Whole Foods, Twitch and many more companies over the years. They also have several gaming-oriented interests and have made an attempt (that failed badly) to become a major game developer in the past. Reasons why Amazon should buy Unity: Amazon tried to enter gaming in a big way once already with the licensing of CryEngine to create Lumberyard (now O3DE) and buying up or forming several game studios. Unity would provide a much larger and more established foothold should they wish to buy their way in Amazon web services could be a good compliment to Unity’s server side offerings, while Unity’s Grow division could be a good fit for Amazon platforms Integration with their gaming platforms (Twitch, Luna, etc) Reasons why Amazon won’t buy Unity: Their last attempt into game development was a massive failure and much of it was rumored to be a culture problem Tencent Tencent have invested HEAVILY into the world of gaming (Ubisoft, Epic Games, Riot Games, Supercell, Snap, Funcom, Activision Blizzard, From Software, etc) and aren’t afraid of throwing money around, so Unity could be a good fit in that portfolio. That said recent political climate changes would render this acquisition very unlikely. Reasons why Tencent should buy Unity: Tencent have a presence across the entire gaming industry and already have a minority stake in Epic Games (Unreal Engine). This would more or less give them a controlling influence over two of the biggest players in the space Access to or ownership of Unity’s recently created China Joint Venture Integration with Tencents other holdings like WeChat or Snap might provide some synergies Reasons why Tencent won’t buy Unity: Not a snowballs chance in hell that regulators allow this acquisition to happen, from antitrust issues of owning stakes in both Unity and Unreal Engine, to just more broad geopolitical issues in the modern world Microsoft Microsoft are heavily invested in two areas that overlap with Unity, gaming and software development tools. On paper they might appear to be the perfect suitor for Unity and they have the cash hoard to make such a purchase with ease. Reasons why Microsoft should buy Unity: Unlike Apple, Microsoft has long been a proponent of growth via acquisition with some of their pillar products coming in the form of acquisitions. They also do not shy away from huge dollar purchases such as Activision Blizzard (69B), LinkedIn (26B), Nuance (20B), Skype (8.5B), ZeniMax (7.5B), GitHub (7.5B), Nokia (7B), Mojang[Minecraft] (2.5B) Microsoft have a long history of leveraging their development tools to grow their platforms Microsoft gaming studios/relationships/holdings such as XBox, Game Pass/PC Gaming, DirectX, Havok, etc. could benefit from a tighter relationship with Unity Like Amazon, Microsoft server-side services (Azure) could be used to power Unity Grow services Reasons why Microsoft won’t buy Unity: Microsoft only just finished their acquisition of Activision and it was an arduous and nearly doomed process. Buying another company in the gaming space might be a step too far for regulators While Microsoft doesn’t mind spending huge money on acquisitions, they also don’t mind killing those companies off after (Nokia? Skype?), especially if there is a market downturn like we are experiencing now AppLovin If there is a company that is most likely to buy Unity, and that would synergize best with Unity products, it’s AppLovin. In broad strokes, AppLovin, IronSource and Unity (Grow) are all in the same business. On top of that many of AppLovin’s biggest customers and products are directly tied to the Unity ecosystem. In fact, Unity and AppLovin are such a good fit that AppLovin attempted to buy Unity for nearly $20B back in 2022, when Unity instead pursued it’s doomed merger with IronSource. So, why would it make sense for AppLovin to buy Unity now? Well, these two 5 year stock performance charts more or less tell the entire story: It becomes crystal clear from that fateful date in August of 2022 which company has performed better and right now AppLovin is absolutely flush with cash. If there is a company that makes sense to acquire Unity, it’s AppLovin. Of course now that Unity owns IronSource, there are certainly questions of regulatory approval if this would even be allowed. Once again, this entire exercise is simply a thought exercise, just for fun. There is no public available news that ANYONE are looking to acquire Unity, nor that Unity is looking to be acquired. You can learn more about my thoughts on the matter in the video below.
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