AI is packing and shipping efficiency for the retail and consumer packaged goods (CPG) industries, with a majority of surveyed companies in the space reporting the technology is increasing revenue and reducing operational costs. Global brands are reimagining every facet of their businesses with AI, from how products are designed and manufactured to how they’re marketed, shipped and experienced in-store and online. At NVIDIA GTC Paris at VivaTech, industry leaders including L’Oréal, LVMH and Nestlé shared how they’re using tools like AI agents and physical AI — powered by NVIDIA AI and simulation technologies — across every step of the product lifecycle to enhance operations and experiences for partners, customers and employees. 3D Digital Twins and AI Transform Marketing, Advertising and Product Design The meeting of generative AI and 3D product digital twins results in unlimited creative potential. Nestlé, the world’s largest food and beverage company, today announced a collaboration with NVIDIA and Accenture to launch a new, AI-powered in-house service that will create high-quality product content at scale for e-commerce and digital media channels. The new content service, based on digital twins powered by the NVIDIA Omniverse platform, creates exact 3D virtual replicas of physical products. Product packaging can be adjusted or localized digitally, enabling seamless integration into various environments, such as seasonal campaigns or channel-specific formats. This means that new creative content can be generated without having to constantly reshoot from scratch. Image courtesy of Nestlé The service is developed in partnership with Accenture Song, using Accenture AI Refinery built on NVIDIA Omniverse for advanced digital twin creation. It uses NVIDIA AI Enterprise for generative AI, hosted on Microsoft Azure for robust cloud infrastructure. Nestlé already has a baseline of 4,000 3D digital products — mainly for global brands — with the ambition to convert a total of 10,000 products into digital twins in the next two years across global and local brands. LVMH, the world’s leading luxury goods company, home to 75 distinguished maisons, is bringing 3D digital twins to its content production processes through its wine and spirits division, Moët Hennessy. The group partnered with content configuration engine Grip to develop a solution using the NVIDIA Omniverse platform, which enables the creation of 3D digital twins that power content variation production. With Grip’s solution, Moët Hennessy teams can quickly generate digital marketing assets and experiences to promote luxury products at scale. The initiative, led by Capucine Lafarge and Chloé Fournier, has been recognized by LVMH as a leading approach to scaling content creation. Image courtesy of Grip L’Oréal Gives Marketing and Online Shopping an AI Makeover Innovation starts at the drawing board. Today, that board is digital — and it’s powered by AI. L’Oréal Groupe, the world’s leading beauty player, announced its collaboration with NVIDIA today. Through this collaboration, L’Oréal and its partner ecosystem will leverage the NVIDIA AI Enterprise platform to transform its consumer beauty experiences, marketing and advertising content pipelines. “AI doesn’t think with the same constraints as a human being. That opens new avenues for creativity,” said Anne Machet, global head of content and entertainment at L’Oréal. “Generative AI enables our teams and partner agencies to explore creative possibilities.” CreAItech, L’Oréal’s generative AI content platform, is augmenting the creativity of marketing and content teams. Combining a modular ecosystem of models, expertise, technologies and partners — including NVIDIA — CreAltech empowers marketers to generate thousands of unique, on-brand images, videos and lines of text for diverse platforms and global audiences. The solution empowers L’Oréal’s marketing teams to quickly iterate on campaigns that improve consumer engagement across social media, e-commerce content and influencer marketing — driving higher conversion rates. Noli.com, the first AI-powered multi-brand marketplace startup founded and backed by the  L’Oréal Groupe, is reinventing how people discover and shop for beauty products. Noli’s AI Beauty Matchmaker experience uses L’Oréal Groupe’s century-long expertise in beauty, including its extensive knowledge of beauty science, beauty tech and consumer insights, built from over 1 million skin data points and analysis of thousands of product formulations. It gives users a BeautyDNA profile with expert-level guidance and personalized product recommendations for skincare and haircare. “Beauty shoppers are often overwhelmed by choice and struggling to find the products that are right for them,” said Amos Susskind, founder and CEO of Noli. “By applying the latest AI models accelerated by NVIDIA and Accenture to the unparalleled knowledge base and expertise of the L’Oréal Groupe, we can provide hyper-personalized, explainable recommendations to our users.”  https://blogs.nvidia.com/wp-content/uploads/2025/06/Noli_Demo.mp4 The Accenture AI Refinery, powered by NVIDIA AI Enterprise, will provide the platform for Noli to experiment and scale. Noli’s new agent models will use NVIDIA NIM and NVIDIA NeMo microservices, including NeMo Retriever, running on Microsoft Azure. Rapid Innovation With the NVIDIA Partner Ecosystem NVIDIA’s ecosystem of solution provider partners empowers retail and CPG companies to innovate faster, personalize customer experiences, and optimize operations with NVIDIA accelerated computing and AI. Global digital agency Monks is reshaping the landscape of AI-driven marketing, creative production and enterprise transformation. At the heart of their innovation lies the Monks.Flow platform that enhances both the speed and sophistication of creative workflows through NVIDIA Omniverse, NVIDIA NIM microservices and Triton Inference Server for lightning-fast inference. AI image solutions provider Bria is helping retail giants like Lidl and L’Oreal to enhance marketing asset creation. Bria AI transforms static product images into compelling, dynamic advertisements that can be quickly scaled for use across any marketing need. The company’s generative AI platform uses NVIDIA Triton Inference Server software and the NVIDIA TensorRT software development kit for accelerated inference, as well as NVIDIA NIM and NeMo microservices for quick image generation at scale. Physical AI Brings Acceleration to Supply Chain and Logistics AI’s impact extends far beyond the digital world. Physical AI-powered warehousing robots, for example, are helping maximize efficiency in retail supply chain operations. Four in five retail companies have reported that AI has helped reduce supply chain operational costs, with 25% reporting cost reductions of at least 10%. Technology providers Lyric, KoiReader Technologies and Exotec are tackling the challenges of integrating AI into complex warehouse environments. Lyric is using the NVIDIA cuOpt GPU-accelerated solver for warehouse network planning and route optimization, and is collaborating with NVIDIA to apply the technology to broader supply chain decision-making problems. KoiReader Technologies is tapping the NVIDIA Metropolis stack for its computer vision solutions within logistics, supply chain and manufacturing environments using the KoiVision Platform. And Exotec is using NVIDIA CUDA libraries and the NVIDIA JetPack software development kit for embedded robotic systems in warehouse and distribution centers. From real-time robotics orchestration to predictive maintenance, these solutions are delivering impact on uptime, throughput and cost savings for supply chain operations. Learn more by joining a follow-up discussion on digital twins and AI-powered creativity with Microsoft, Nestlé, Accenture and NVIDIA at Cannes Lions on Monday, June 16. Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions.

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Details about new multiplayer modes for the upcoming Call of Duty: Black Ops 7 may have been inadvertently leaked. One of the companies involved in development on Black Ops 7 accidentally posted information about a developer-only playtest in the Xbox Call of Duty app, potentially giving a glimpse at what players can expect from the next Call of Duty title.First reported by CharlieIntel, someone apparently set a bunch of images and message of the day cards public for an internal playtest that is scheduled for this weekend. This revealed a number of in-progress multiplayer modes that were apparently meant to be part of the test.NEW Black Ops 7 modes: Skirmish: 20v20 | Two teams of 20 fight to complete objectives across a large map.Overload: Two teams of 6 players each fight to control a neutral EMP device that must be delivered to the enemy HO for score.(via Xbox Call of Duty app) pic.twitter.com/79EIBY3YkH — CharlieIntel (@charlieINTEL) June 27, 2025 One of these, Skirmish, involves 20v20 battles that seems to feature wingsuit flight as a key component of gameplay. The mode's description reads: "Two teams of 20 fight to compete objectives across a large map. Capture points of interest, destroy payloads, and transmit valuable data to score. Use your wingsuit to flank and reach objectives before your enemy. The first team to reach the score limit wins." Continue Reading at GameSpot

Powerscaling has always been a huge deal in the One Piece fandom, especially when it comes to the characters of Zoro and Sanji. Powerscaling can be controversial, but one thing is for sure at this point in the story — Zoro and Sanji will surpass the Yonko by the end of the story. Oda has already revealed how this is possible for them.

Warning! We're about to go into deep endgame spoilers for Blue Prince, well beyond rolling the credits by reaching Room 46. Read on at your own risk.I had been playing Blue Prince for more than 100 hours before I felt like I truly understood what the game was really about.The revelation came in the form of a journal entry, secreted away in a safety deposit box, hidden within the sometimes tough-to-access vault of the strange and shifting Mount Holly Manor. Reaching the paper requires solving one of Blue Prince's toughest, most obtuse, and most rewarding puzzles, one you won't even realize exists until you've broken through riddle after riddle and uncovered mystery after mystery. It recontextualizes everything that has come before it, not only the winding and involved test of wits that is the manor itself, but the story that had to be similarly excavated along the way--one of political intrigue and family tragedy, the rising and falling of kingdoms, the stoking of revolution, and the sacrifice necessary to breathe life into ideals.Continue Reading at GameSpot

At GTC Paris — held alongside VivaTech, Europe’s largest tech event — NVIDIA founder and CEO Jensen Huang delivered a clear message: Europe isn’t just adopting AI — it’s building it. “We now have a new industry, an AI industry, and it’s now part of the new infrastructure, called intelligence infrastructure, that will be used by every country, every society,” Huang said, addressing an audience gathered online and at the iconic Dôme de Paris. From exponential inference growth to quantum breakthroughs, and from infrastructure to industry, agentic AI to robotics, Huang outlined how the region is laying the groundwork for an AI-powered future. A New Industrial Revolution At the heart of this transformation, Huang explained, are systems like GB200 NVL72 — “one giant GPU” and NVIDIA’s most powerful AI platform yet — now in full production and powering everything from sovereign models to quantum computing. “This machine was designed to be a thinking machine, a thinking machine, in the sense that it reasons, it plans, it spends a lot of time talking to itself,” Huang said, walking the audience through the size and scale of these machines and their performance. At GTC Paris, Huang showed audience members the innards of some of NVIDIA’s latest hardware. There’s more coming, with Huang saying NVIDIA’s partners are now producing 1,000 GB200 systems a week, “and this is just the beginning.” He walked the audience through a range of available systems ranging from the tiny NVIDIA DGX Spark to rack-mounted RTX PRO Servers. Huang explained that NVIDIA is working to help countries use technologies like these to build both AI infrastructure — services built for third parties to use and innovate on — and AI factories, which companies build for their own use, to generate revenue. NVIDIA is partnering with European governments, telcos and cloud providers to deploy NVIDIA technologies across the region. NVIDIA is also expanding its network of technology centers across Europe — including new hubs in Finland, Germany, Spain, Italy and the U.K. — to accelerate skills development and quantum growth. Quantum Meets Classical Europe’s quantum ambitions just got a boost. The NVIDIA CUDA-Q platform is live on Denmark’s Gefion supercomputer, opening new possibilities for hybrid AI and quantum engineering. In addition, Huang announced that CUDA-Q is now available on NVIDIA Grace Blackwell systems. Across the continent, NVIDIA is partnering with supercomputing centers and quantum hardware builders to advance hybrid quantum-AI research and accelerate quantum error correction. “Quantum computing is reaching an inflection point,” Huang said. “We are within reach of being able to apply quantum computing, quantum classical computing, in areas that can solve some interesting problems in the coming years.” Sovereign Models, Smarter Agents European developers want more control over their models. Enter NVIDIA Nemotron, designed to help build large language models tuned to local needs. “And so now you know that you have access to an enhanced open model that is still open, that is top of the leader chart,” Huang said. These models will be coming to Perplexity, a reasoning search engine, enabling secure, multilingual AI deployment across Europe. “You can now ask and get questions answered in the language, in the culture, in the sensibility of your country,” Huang said. Huang explained how NVIDIA is helping countries across Europe build AI infrastructure. Every company will build its own agents, Huang said. To help create those agents, Huang introduced a suite of agentic AI blueprints, including an Agentic AI Safety blueprint for enterprises and governments. The new NVIDIA NeMo Agent toolkit and NVIDIA AI Blueprint for building data flywheels further accelerate the development of safe, high-performing AI agents. To help deploy these agents, NVIDIA is partnering with European governments, telcos and cloud providers to deploy the DGX Cloud Lepton platform across the region, providing instant access to accelerated computing capacity. “One model architecture, one deployment, and you can run it anywhere,” Huang said, adding that Lepton is now integrated with Hugging Face, giving developers direct access to global compute. The Industrial Cloud Goes Live AI isn’t just virtual. It’s powering physical systems, too, sparking a new industrial revolution. “We’re working on industrial AI with one company after another,” Huang said, describing work to build digital twins based on the NVIDIA Omniverse platform with companies across the continent. Huang explained that everything he showed during his keynote was “computer simulation, not animation” and that it looks beautiful because “it turns out the world is beautiful, and it turns out math is beautiful.” To further this work, Huang announced NVIDIA is launching the world’s first industrial AI cloud — to be built in Germany — to help Europe’s manufacturers simulate, automate and optimize at scale. “Soon, everything that moves will be robotic,” Huang said. “And the car is the next one.” NVIDIA DRIVE, NVIDIA’s full-stack AV platform, is now in production to accelerate the large-scale deployment of safe, intelligent transportation. And to show what’s coming next, Huang was joined on stage by Grek, a pint-sized robot, as Huang talked about how NVIDIA partnered with DeepMind and Disney to build Newton, the world’s most advanced physics training engine for robotics. The Next Wave The next wave of AI has begun — and it’s exponential, Huang explained. “We have physical robots, and we have information robots. We call them agents,” Huang said. “The technology necessary to teach a robot to manipulate, to simulate — and of course, the manifestation of an incredible robot — is now right in front of us.” This new era of AI is being driven by a surge in inference workloads. “The number of people using inference has gone from 8 million to 800 million — 100x in just a couple of years,” Huang said. To meet this demand, Huang emphasized the need for a new kind of computer: “We need a special computer designed for thinking, designed for reasoning. And that’s what Blackwell is — a thinking machine.” Huang and Grek, as he explained how AI is driving advancements in robotics. These Blackwell-powered systems will live in a new class of data centers — AI factories — built to generate tokens, the raw material of modern intelligence. “These AI factories are going to generate tokens,” Huang said, turning to Grek with a smile. “And these tokens are going to become your food, little Grek.” With that, the keynote closed on a bold vision: a future powered by sovereign infrastructure, agentic AI, robotics — and exponential inference — all built in partnership with Europe. Watch the NVIDIA GTC Paris keynote from Huang at VivaTech and explore GTC Paris sessions.

Just under a month since it launched, the Switch 2 is getting its first new GameCube game as part of its Switch Online + Expansion Pack library. Is it Luigi’s Mansion? Super Mario Sunshine?? Fire Emblem: Path of Radiance??? No, it’s Super Mario Strik

Project G-Assist — available through the NVIDIA App — is an experimental AI assistant that helps tune, control and optimize NVIDIA GeForce RTX systems. NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites the community to explore AI and build custom G-Assist plug-ins for a chance to win prizes and be featured on NVIDIA social media channels. G-Assist allows users to control their RTX GPU and other system settings using natural language, thanks to a small language model that runs on device. It can be used from the NVIDIA Overlay in the NVIDIA App without needing to tab out or switch programs. Users can expand its capabilities via plug-ins and even connect it to agentic frameworks such as Langflow. Below, find popular G-Assist plug-ins, hackathon details and tips to get started. Plug-In and Win Join the hackathon by registering and checking out the curated technical resources. G-Assist plug-ins can be built in several ways, including with Python for rapid development, with C++ for performance-critical apps and with custom system interactions for hardware and operating system automation. For those that prefer vibe coding, the G-Assist Plug-In Builder — a ChatGPT-based app that allows no-code or low-code development with natural language commands — makes it easy for enthusiasts to start creating plug-ins. To submit an entry, participants must provide a GitHub repository, including source code file (plugin.py), requirements.txt, manifest.json, config.json (if applicable), a plug-in executable file and READme code. Then, submit a video — between 30 seconds and two minutes — showcasing the plug-in in action. Finally, hackathoners must promote their plug-in using #AIonRTXHackathon on a social media channel: Instagram, TikTok or X. Submit projects via this form by Wednesday, July 16. Judges will assess plug-ins based on three main criteria: 1) innovation and creativity, 2) technical execution and integration, reviewing technical depth, G-Assist integration and scalability, and 3) usability and community impact, aka how easy it is to use the plug-in. Winners will be selected on Wednesday, Aug. 20. First place will receive a GeForce RTX 5090 laptop, second place a GeForce RTX 5080 GPU and third a GeForce RTX 5070 GPU. These top three will also be featured on NVIDIA’s social media channels, get the opportunity to meet the NVIDIA G-Assist team and earn an NVIDIA Deep Learning Institute self-paced course credit. Project G-Assist requires a GeForce RTX 50, 40 or 30 Series Desktop GPU with at least 12GB of VRAM, Windows 11 or 10 operating system, a compatible CPU (Intel Pentium G Series, Core i3, i5, i7 or higher; AMD FX, Ryzen 3, 5, 7, 9, Threadripper or higher), specific disk space requirements and a recent GeForce Game Ready Driver or NVIDIA Studio Driver. Plug-In(spiration) Explore open-source plug-in samples available on GitHub, which showcase the diverse ways on-device AI can enhance PC and gaming workflows. Popular plug-ins include: Google Gemini: Enables search-based queries using Google Search integration and large language model-based queries using Gemini capabilities in real time without needing to switch programs from the convenience of the NVIDIA App Overlay. Discord: Enables users to easily share game highlights or messages directly to Discord servers without disrupting gameplay. IFTTT: Lets users create automations across hundreds of compatible endpoints to trigger IoT routines — such as adjusting room lights and smart shades, or pushing the latest gaming news to a mobile device. Spotify: Lets users control Spotify using simple voice commands or the G-Assist interface to play favorite tracks and manage playlists. Twitch: Checks if any Twitch streamer is currently live and can access detailed stream information such as titles, games, view counts and more. Get G-Assist(ance)  Join the NVIDIA Developer Discord channel to collaborate, share creations and gain support from fellow AI enthusiasts and NVIDIA staff. Save the date for NVIDIA’s How to Build a G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities, discover the fundamentals of building, testing and deploying Project G-Assist plug-ins, and participate in a live Q&A session. Explore NVIDIA’s GitHub repository, which provides everything needed to get started developing with G-Assist, including sample plug-ins, step-by-step instructions and documentation for building custom functionalities. Learn more about the ChatGPT Plug-In Builder to transform ideas into functional G-Assist plug-ins with minimal coding. The tool uses OpenAI’s custom GPT builder to generate plug-in code and streamline the development process. NVIDIA’s technical blog walks through the architecture of a G-Assist plug-in, using a Twitch integration as an example. Discover how plug-ins work, how they communicate with G-Assist and how to build them from scratch. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information.

When Jurassic World Evolution 3 was announced earlier this month, many fans were disappointed to learn that Frontier Developments was planning to include AI-generated artwork in the park sim. Now, after some “feedback” from fans, the studio is backin

In the last couple of weeks, Adventure Gamers—a beloved game site dedicated to point-and-click adventure gaming since 1998—has become a cruel pastiche of its former self. The site, primarily run by volunteers and enthusiasts, has fought for the much-