• Le monde de l'art numérique est en plein essor, mais il est grand temps de pointer du doigt une réalité déplorable qui s'impose sur le forum des artistes Blender. Chaque semaine, des centaines d'artistes partagent leur travail, et pourtant, la qualité de ce qui est mis en avant est tout simplement inacceptable. Comment peut-on parler des "meilleurs" artistes de Blender en 2025-25 quand la plupart des créations exposées sont des copies pâles d'œuvres existantes, et que l'originalité est mise de côté comme une vieille chaussette?

    Il est hallucinant de voir à quel point la communauté des artistes Blender se laisse entraîner dans un cycle de médiocrité. Les publications sont noyées sous des créations qui manquent de vision et de créativité. Au lieu de pousser les artistes à innover, le forum semble encourager une sorte de conformisme artistique. On dirait que tout le monde se contente de reproduire des tendances populaires au lieu de chercher à établir leur propre style ou à explorer de nouvelles idées.

    Et ne me lancez même pas sur la qualité des critiques que l'on trouve sur ce forum. Les commentaires sont souvent élogieux, même lorsque le travail présenté est clairement en dessous de la moyenne. Cela ne fait que renforcer la paresse artistique. Les artistes méritent une critique constructive, pas des applaudissements sans réfléchir qui les empêchent de progresser. Si nous voulons vraiment voir l'émergence des meilleurs artistes de Blender, il faut que chacun d'entre nous commence à être plus exigeant et à ne pas se contenter de la première chose qui nous tombe sous la main.

    La publication hebdomadaire "Best of Blender Artists" devrait être un moment de célébration de la créativité et de l'innovation, mais elle devient plutôt une farce. Les œuvres présentées sont souvent ternes et peu inspirantes. Pourquoi ne pas mettre en avant ceux qui prennent des risques, qui osent sortir des sentiers battus? Au lieu de cela, nous voyons les mêmes styles recyclés encore et encore, et cela devient insupportable.

    Il est temps de se réveiller! La communauté doit se battre pour la qualité et l'originalité. Arrêtons d'accepter la médiocrité comme une norme. Les artistes de Blender méritent mieux, et nous, en tant que spectateurs et critiques, devons exiger mieux. Osons réclamer une véritable innovation et une créativité authentique, et non pas ces pâles imitations qui polluent notre espace artistique.

    #BlenderArtists #ArtNumérique #Créativité #Médiocrité #Innovation
    Le monde de l'art numérique est en plein essor, mais il est grand temps de pointer du doigt une réalité déplorable qui s'impose sur le forum des artistes Blender. Chaque semaine, des centaines d'artistes partagent leur travail, et pourtant, la qualité de ce qui est mis en avant est tout simplement inacceptable. Comment peut-on parler des "meilleurs" artistes de Blender en 2025-25 quand la plupart des créations exposées sont des copies pâles d'œuvres existantes, et que l'originalité est mise de côté comme une vieille chaussette? Il est hallucinant de voir à quel point la communauté des artistes Blender se laisse entraîner dans un cycle de médiocrité. Les publications sont noyées sous des créations qui manquent de vision et de créativité. Au lieu de pousser les artistes à innover, le forum semble encourager une sorte de conformisme artistique. On dirait que tout le monde se contente de reproduire des tendances populaires au lieu de chercher à établir leur propre style ou à explorer de nouvelles idées. Et ne me lancez même pas sur la qualité des critiques que l'on trouve sur ce forum. Les commentaires sont souvent élogieux, même lorsque le travail présenté est clairement en dessous de la moyenne. Cela ne fait que renforcer la paresse artistique. Les artistes méritent une critique constructive, pas des applaudissements sans réfléchir qui les empêchent de progresser. Si nous voulons vraiment voir l'émergence des meilleurs artistes de Blender, il faut que chacun d'entre nous commence à être plus exigeant et à ne pas se contenter de la première chose qui nous tombe sous la main. La publication hebdomadaire "Best of Blender Artists" devrait être un moment de célébration de la créativité et de l'innovation, mais elle devient plutôt une farce. Les œuvres présentées sont souvent ternes et peu inspirantes. Pourquoi ne pas mettre en avant ceux qui prennent des risques, qui osent sortir des sentiers battus? Au lieu de cela, nous voyons les mêmes styles recyclés encore et encore, et cela devient insupportable. Il est temps de se réveiller! La communauté doit se battre pour la qualité et l'originalité. Arrêtons d'accepter la médiocrité comme une norme. Les artistes de Blender méritent mieux, et nous, en tant que spectateurs et critiques, devons exiger mieux. Osons réclamer une véritable innovation et une créativité authentique, et non pas ces pâles imitations qui polluent notre espace artistique. #BlenderArtists #ArtNumérique #Créativité #Médiocrité #Innovation
    Best of Blender Artists: 2025-25
    Every week, hundreds of artists share their work on the Blender Artists forum. I'm putting some of the best work in the spotlight in a weekly post here on BlenderNation. Source
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  • Bonjour à tous, amis créateurs de contenu ! Aujourd'hui, je suis ravi de partager avec vous une aventure passionnante qui pourrait changer votre vie : **comment créer un blog pas à pas (2025)** !

    Vous avez une passion, une expertise ou simplement une idée que vous souhaitez partager avec le monde ? C'est le moment de briller ! N'oubliez pas, chaque grand voyage commence par un petit pas. Et créer un blog, c'est l'une des meilleures façons de vous exprimer et de vous connecter avec des gens partageant les mêmes idées.

    ### Étape 1 : Trouvez votre niche !
    La première étape de votre blog est de déterminer ce dont vous voulez parler. Que ce soit la cuisine, le voyage, la technologie ou même votre quotidien, choisissez un sujet qui vous fait vibrer ! Cela rendra votre écriture authentique et excitante pour vos lecteurs.

    ### Étape 2 : Choisissez une plateforme
    Il existe de nombreuses plateformes de blogging disponibles, comme WordPress, Blogger ou Wix. Prenez le temps de les explorer et choisissez celle qui correspond le mieux à vos besoins. N'oubliez pas, la facilité d'utilisation est la clé pour que vous puissiez vous concentrer sur ce que vous aimez : écrire !

    ### Étape 3 : Créez votre contenu
    Maintenant que vous avez votre plateforme, il est temps de commencer à écrire ! Ne vous inquiétez pas si votre première publication n'est pas parfaite. L'important est de commencer ! Partagez vos pensées, vos expériences et laissez parler votre cœur. Chaque article est une occasion d'apprendre et de grandir.

    ### Étape 4 : Promouvez votre blog
    Une fois que vous avez publié quelques articles, il est temps de les faire connaître ! Utilisez les réseaux sociaux, rejoignez des groupes de blogging et n'hésitez pas à interagir avec d'autres blogueurs. Ensemble, vous pouvez créer une communauté incroyable !

    ### Étape 5 : Restez constant et amusez-vous !
    Le blogging est un marathon, pas un sprint. Soyez régulier dans vos publications et surtout, amusez-vous ! Votre enthousiasme se ressentira dans votre écriture et attirera les lecteurs. N'oubliez pas de célébrer chaque petite victoire en cours de route !

    Alors, êtes-vous prêts à vous lancer dans cette aventure incroyable ? N'oubliez pas, le monde a besoin de votre voix unique ! Allez-y, créez votre blog et partagez votre lumière avec le monde. Vous ne le regretterez pas !

    #Blogging #CréerUnBlog #Inspiration #Passion #Écriture
    🌟 Bonjour à tous, amis créateurs de contenu ! Aujourd'hui, je suis ravi de partager avec vous une aventure passionnante qui pourrait changer votre vie : **comment créer un blog pas à pas (2025)** ! 🚀 Vous avez une passion, une expertise ou simplement une idée que vous souhaitez partager avec le monde ? C'est le moment de briller ! 🌈 N'oubliez pas, chaque grand voyage commence par un petit pas. Et créer un blog, c'est l'une des meilleures façons de vous exprimer et de vous connecter avec des gens partageant les mêmes idées. 💖 ### Étape 1 : Trouvez votre niche ! 🕵️‍♂️ La première étape de votre blog est de déterminer ce dont vous voulez parler. Que ce soit la cuisine, le voyage, la technologie ou même votre quotidien, choisissez un sujet qui vous fait vibrer ! Cela rendra votre écriture authentique et excitante pour vos lecteurs. 🌍 ### Étape 2 : Choisissez une plateforme 🌐 Il existe de nombreuses plateformes de blogging disponibles, comme WordPress, Blogger ou Wix. Prenez le temps de les explorer et choisissez celle qui correspond le mieux à vos besoins. N'oubliez pas, la facilité d'utilisation est la clé pour que vous puissiez vous concentrer sur ce que vous aimez : écrire ! ✍️ ### Étape 3 : Créez votre contenu 🎉 Maintenant que vous avez votre plateforme, il est temps de commencer à écrire ! Ne vous inquiétez pas si votre première publication n'est pas parfaite. L'important est de commencer ! Partagez vos pensées, vos expériences et laissez parler votre cœur. Chaque article est une occasion d'apprendre et de grandir. 📚 ### Étape 4 : Promouvez votre blog 📣 Une fois que vous avez publié quelques articles, il est temps de les faire connaître ! Utilisez les réseaux sociaux, rejoignez des groupes de blogging et n'hésitez pas à interagir avec d'autres blogueurs. Ensemble, vous pouvez créer une communauté incroyable ! 🤝 ### Étape 5 : Restez constant et amusez-vous ! 😄 Le blogging est un marathon, pas un sprint. Soyez régulier dans vos publications et surtout, amusez-vous ! Votre enthousiasme se ressentira dans votre écriture et attirera les lecteurs. N'oubliez pas de célébrer chaque petite victoire en cours de route ! 🥳 Alors, êtes-vous prêts à vous lancer dans cette aventure incroyable ? N'oubliez pas, le monde a besoin de votre voix unique ! Allez-y, créez votre blog et partagez votre lumière avec le monde. Vous ne le regretterez pas ! 🌟 #Blogging #CréerUnBlog #Inspiration #Passion #Écriture
    Cómo crear un blog paso a paso (2025): guía completa
    Cómo crear un blog paso a paso (2025): guía completa ¿Estás pensando en crear un blog pero no sabes por dónde empezar? Es normal, y es que nadie nace sabiendo cómo montar su primer blog. Hace falta un tutorial como este para llevarlo a cabo. En esta
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  • 50 Preppy Fonts with Rich & Fancy Vibes

    In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational.
    But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible.
    In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove!
    Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The Preppiest Fonts That Define 2025
    Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs.

    Gatsby Prelude

    Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol

    Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler

    Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere.

    Kagnue

    Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom

    The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES

    MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage

    Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger

    Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich

    Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park

    Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag

    Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons

    Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria

    Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney

    Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage

    Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON

    LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou

    Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font

    Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder

    Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey

    Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville

    Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk

    Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy

    Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier

    Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage

    Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies

    Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman

    The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle

    Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance.
    What Makes a Font Feel Preppy?
    You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic:
    Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition.
    Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer.
    Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style.
    Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins.
    Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree.
    Where to Use Preppy FontsPreppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest:
    Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless.
    Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods.
    Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication.
    Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility.
    Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage.
    However, preppy fonts might not be the best choice for:
    Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies.
    Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate.
    Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience.
    How to Choose the Perfect Preppy Font
    Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process:
    Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is.
    Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support.
    Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it.
    Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents.
    Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly.
    Pairing Preppy Fonts Like a Pro
    The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail:
    Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication.
    Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content.
    Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs.
    Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting.
    The Psychology Behind Preppy Typography
    Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations:
    Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values.
    Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness.
    Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational.
    Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing.
    Modern Takes on Classic Preppy Style
    While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography:
    Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take.
    Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered.
    Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation.
    Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension.
    Preppy Font Alternatives for Every Budget
    Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank:
    Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs.
    Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly.
    Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly.
    Common Preppy Font Mistakes to Avoid
    Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make:
    Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself.
    Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling.
    Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins.
    Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience.
    The Future of Preppy Typography
    As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge:
    Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization.
    Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm.
    Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse.
    Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices.
    Conclusion: Embracing Timeless Elegance
    Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished.
    The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication.
    As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values.
    So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style.
    #preppy #fonts #with #rich #ampamp
    50 Preppy Fonts with Rich & Fancy Vibes
    In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational. But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible. In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The Preppiest Fonts That Define 2025 Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs. Gatsby Prelude Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Kagnue Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance. What Makes a Font Feel Preppy? You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic: Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition. Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer. Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style. Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins. Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree. Where to Use Preppy FontsPreppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest: Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless. Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods. Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication. Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility. Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage. However, preppy fonts might not be the best choice for: Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies. Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate. Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience. How to Choose the Perfect Preppy Font Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process: Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is. Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support. Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it. Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents. Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly. Pairing Preppy Fonts Like a Pro The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail: Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication. Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content. Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs. Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting. The Psychology Behind Preppy Typography Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations: Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values. Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness. Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational. Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing. Modern Takes on Classic Preppy Style While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography: Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take. Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered. Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation. Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension. Preppy Font Alternatives for Every Budget Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank: Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs. Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly. Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly. Common Preppy Font Mistakes to Avoid Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make: Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself. Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling. Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins. Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience. The Future of Preppy Typography As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge: Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization. Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm. Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse. Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices. Conclusion: Embracing Timeless Elegance Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished. The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication. As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values. So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style. #preppy #fonts #with #rich #ampamp
    DESIGNWORKLIFE.COM
    50 Preppy Fonts with Rich & Fancy Vibes
    In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational. But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible. In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »The Preppiest Fonts That Define 2025 Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs. Gatsby Prelude Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Kagnue Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance. What Makes a Font Feel Preppy? You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic: Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition. Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer. Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style. Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins. Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree. Where to Use Preppy Fonts (And Where Not To) Preppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest: Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless. Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods. Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication. Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility. Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage. However, preppy fonts might not be the best choice for: Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies. Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate. Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience. How to Choose the Perfect Preppy Font Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process: Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is. Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support. Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it. Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents. Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly. Pairing Preppy Fonts Like a Pro The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail: Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication. Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content. Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs. Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting. The Psychology Behind Preppy Typography Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations: Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values. Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness. Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational. Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing. Modern Takes on Classic Preppy Style While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography: Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take. Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered. Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation. Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension. Preppy Font Alternatives for Every Budget Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank: Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs. Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly. Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly. Common Preppy Font Mistakes to Avoid Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make: Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself. Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling. Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins. Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience. The Future of Preppy Typography As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge: Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization. Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm. Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse. Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices. Conclusion: Embracing Timeless Elegance Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished. The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication. As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values. So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style.
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  • Newspaper Club makes headlines with first-ever publication and bold print campaign

    In a confident nod to the enduring power of print, Glasgow-based Newspaper Club has launched The Printing Press, its first-ever self-published newspaper. Known for helping designers, brands, and artists print their own publications, Newspaper Club is now telling its own story through a medium it knows best.
    "We're always sharing the brilliant things people print with us – usually online, through our blog and Instagram," explains CMO Kaye Symington. "Our customers have some great stories behind their projects, and it just made sense for a newspaper printing company to have a newspaper of its own!"
    Teaming up with their brilliant design partner Euan Gallacher at D8 Studio, Kaye said they also wanted to show what's possible with the format: "A lot of people just think of newspapers as something for breaking news, but there's so much more you can do with them."

    The tabloid-style publication explores the creative resurgence of newspapers as branding tools and storytelling devices, which is music to our ears. Inside, readers will find thoughtful features on how modern brands are embracing print, including interviews with Papier's head of brand on narrative design, Cubitts' in-house designer on developing a tactile, analogue campaign, and Vocal Type's Tré Seals on transforming a museum exhibition into a printed experience.
    Why the mighty turnaround? "There's just nothing quite like newsprint," says Kaye. "It slows you down in the best way, especially when there's so much competing for your attention online. A newspaper isn't trying to go viral, which is refreshing."
    She adds: "Putting together a newspaper makes you think differently. It's scrappy and democratic, which makes it a great space to play around and tell stories more creatively. And at the end of it, you've got something real to hand someone instead of just sending them a link."

    To celebrate this almighty launch, Newspaper Club is going beyond the page with a striking national ad campaign. In partnership with Build Hollywood, the company has installed billboards in Glasgow, Birmingham, Brighton, and Cardiff, all proudly showcasing the work of Newspaper Club customers. These include colourful pieces from artist Supermundane and independent homeware designer Sophie McNiven, highlighting the creative range of projects that come to life through their press.
    In London, the celebration continues with a special collaboration with News & Coffee at Holborn Station. For two weeks, the kiosk has been transformed into a shrine to print — complete with stacks of The Printing Press and complimentary coffee for the first 20 early birds each weekday until 17 June.
    The timing feels deliberate. As digital fatigue sets in, social media continues to disappoint, and brands look for fresh ways to stand out in a 'post-search' world, newspapers are experiencing a quiet renaissance. But they're being used not just for news but also as limited-edition catalogues, keepsakes for events, and props in photo shoots. It's this playful, flexible nature of newsprint that The Printing Press aims to explore and celebrate.

    Since 2009, Newspaper Club has built its reputation on making newspaper printing accessible to all — from major brands like Adobe and Spotify to indie creators, students and storytellers. This campaign marks a new chapter: a chance to turn the lens inward, shine a spotlight on the creative possibilities of print, and reassert the joy of ink on paper. As Kaye puts it, "We want people to see that newspapers can be a really creative format. It might be a traditional medium, but that's exactly what makes it stand out in a digital world.
    "Sometimes the hardest part is just knowing where to start with a new project, so we hope this campaign helps spark ideas and inspire people to print something they're excited about!"
    As The Printing Press hits streets and kiosks across the UK, one thing is clear: print isn't dead. It's just getting started.
    #newspaper #club #makes #headlines #with
    Newspaper Club makes headlines with first-ever publication and bold print campaign
    In a confident nod to the enduring power of print, Glasgow-based Newspaper Club has launched The Printing Press, its first-ever self-published newspaper. Known for helping designers, brands, and artists print their own publications, Newspaper Club is now telling its own story through a medium it knows best. "We're always sharing the brilliant things people print with us – usually online, through our blog and Instagram," explains CMO Kaye Symington. "Our customers have some great stories behind their projects, and it just made sense for a newspaper printing company to have a newspaper of its own!" Teaming up with their brilliant design partner Euan Gallacher at D8 Studio, Kaye said they also wanted to show what's possible with the format: "A lot of people just think of newspapers as something for breaking news, but there's so much more you can do with them." The tabloid-style publication explores the creative resurgence of newspapers as branding tools and storytelling devices, which is music to our ears. Inside, readers will find thoughtful features on how modern brands are embracing print, including interviews with Papier's head of brand on narrative design, Cubitts' in-house designer on developing a tactile, analogue campaign, and Vocal Type's Tré Seals on transforming a museum exhibition into a printed experience. Why the mighty turnaround? "There's just nothing quite like newsprint," says Kaye. "It slows you down in the best way, especially when there's so much competing for your attention online. A newspaper isn't trying to go viral, which is refreshing." She adds: "Putting together a newspaper makes you think differently. It's scrappy and democratic, which makes it a great space to play around and tell stories more creatively. And at the end of it, you've got something real to hand someone instead of just sending them a link." To celebrate this almighty launch, Newspaper Club is going beyond the page with a striking national ad campaign. In partnership with Build Hollywood, the company has installed billboards in Glasgow, Birmingham, Brighton, and Cardiff, all proudly showcasing the work of Newspaper Club customers. These include colourful pieces from artist Supermundane and independent homeware designer Sophie McNiven, highlighting the creative range of projects that come to life through their press. In London, the celebration continues with a special collaboration with News & Coffee at Holborn Station. For two weeks, the kiosk has been transformed into a shrine to print — complete with stacks of The Printing Press and complimentary coffee for the first 20 early birds each weekday until 17 June. The timing feels deliberate. As digital fatigue sets in, social media continues to disappoint, and brands look for fresh ways to stand out in a 'post-search' world, newspapers are experiencing a quiet renaissance. But they're being used not just for news but also as limited-edition catalogues, keepsakes for events, and props in photo shoots. It's this playful, flexible nature of newsprint that The Printing Press aims to explore and celebrate. Since 2009, Newspaper Club has built its reputation on making newspaper printing accessible to all — from major brands like Adobe and Spotify to indie creators, students and storytellers. This campaign marks a new chapter: a chance to turn the lens inward, shine a spotlight on the creative possibilities of print, and reassert the joy of ink on paper. As Kaye puts it, "We want people to see that newspapers can be a really creative format. It might be a traditional medium, but that's exactly what makes it stand out in a digital world. "Sometimes the hardest part is just knowing where to start with a new project, so we hope this campaign helps spark ideas and inspire people to print something they're excited about!" As The Printing Press hits streets and kiosks across the UK, one thing is clear: print isn't dead. It's just getting started. #newspaper #club #makes #headlines #with
    WWW.CREATIVEBOOM.COM
    Newspaper Club makes headlines with first-ever publication and bold print campaign
    In a confident nod to the enduring power of print, Glasgow-based Newspaper Club has launched The Printing Press, its first-ever self-published newspaper. Known for helping designers, brands, and artists print their own publications, Newspaper Club is now telling its own story through a medium it knows best. "We're always sharing the brilliant things people print with us – usually online, through our blog and Instagram," explains CMO Kaye Symington. "Our customers have some great stories behind their projects, and it just made sense for a newspaper printing company to have a newspaper of its own!" Teaming up with their brilliant design partner Euan Gallacher at D8 Studio, Kaye said they also wanted to show what's possible with the format: "A lot of people just think of newspapers as something for breaking news, but there's so much more you can do with them." The tabloid-style publication explores the creative resurgence of newspapers as branding tools and storytelling devices, which is music to our ears. Inside, readers will find thoughtful features on how modern brands are embracing print, including interviews with Papier's head of brand on narrative design, Cubitts' in-house designer on developing a tactile, analogue campaign, and Vocal Type's Tré Seals on transforming a museum exhibition into a printed experience. Why the mighty turnaround? "There's just nothing quite like newsprint," says Kaye. "It slows you down in the best way, especially when there's so much competing for your attention online. A newspaper isn't trying to go viral, which is refreshing." She adds: "Putting together a newspaper makes you think differently. It's scrappy and democratic, which makes it a great space to play around and tell stories more creatively. And at the end of it, you've got something real to hand someone instead of just sending them a link." To celebrate this almighty launch, Newspaper Club is going beyond the page with a striking national ad campaign. In partnership with Build Hollywood, the company has installed billboards in Glasgow, Birmingham, Brighton, and Cardiff, all proudly showcasing the work of Newspaper Club customers. These include colourful pieces from artist Supermundane and independent homeware designer Sophie McNiven, highlighting the creative range of projects that come to life through their press. In London, the celebration continues with a special collaboration with News & Coffee at Holborn Station. For two weeks, the kiosk has been transformed into a shrine to print — complete with stacks of The Printing Press and complimentary coffee for the first 20 early birds each weekday until 17 June. The timing feels deliberate. As digital fatigue sets in, social media continues to disappoint, and brands look for fresh ways to stand out in a 'post-search' world, newspapers are experiencing a quiet renaissance. But they're being used not just for news but also as limited-edition catalogues, keepsakes for events, and props in photo shoots. It's this playful, flexible nature of newsprint that The Printing Press aims to explore and celebrate. Since 2009, Newspaper Club has built its reputation on making newspaper printing accessible to all — from major brands like Adobe and Spotify to indie creators, students and storytellers. This campaign marks a new chapter: a chance to turn the lens inward, shine a spotlight on the creative possibilities of print, and reassert the joy of ink on paper. As Kaye puts it, "We want people to see that newspapers can be a really creative format. It might be a traditional medium, but that's exactly what makes it stand out in a digital world. "Sometimes the hardest part is just knowing where to start with a new project, so we hope this campaign helps spark ideas and inspire people to print something they're excited about!" As The Printing Press hits streets and kiosks across the UK, one thing is clear: print isn't dead. It's just getting started.
    0 Kommentare 0 Anteile
  • IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029

    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029

    By John P. Mello Jr.
    June 11, 2025 5:00 AM PT

    IBM unveiled its plan to build IBM Quantum Starling, shown in this rendering. Starling is expected to be the first large-scale, fault-tolerant quantum system.ADVERTISEMENT
    Enterprise IT Lead Generation Services
    Fuel Your Pipeline. Close More Deals. Our full-service marketing programs deliver sales-ready leads. 100% Satisfaction Guarantee! Learn more.

    IBM revealed Tuesday its roadmap for bringing a large-scale, fault-tolerant quantum computer, IBM Quantum Starling, online by 2029, which is significantly earlier than many technologists thought possible.
    The company predicts that when its new Starling computer is up and running, it will be capable of performing 20,000 times more operations than today’s quantum computers — a computational state so vast it would require the memory of more than a quindecillionof the world’s most powerful supercomputers to represent.
    “IBM is charting the next frontier in quantum computing,” Big Blue CEO Arvind Krishna said in a statement. “Our expertise across mathematics, physics, and engineering is paving the way for a large-scale, fault-tolerant quantum computer — one that will solve real-world challenges and unlock immense possibilities for business.”
    IBM’s plan to deliver a fault-tolerant quantum system by 2029 is ambitious but not implausible, especially given the rapid pace of its quantum roadmap and past milestones, observed Ensar Seker, CISO at SOCRadar, a threat intelligence company in Newark, Del.
    “They’ve consistently met or exceeded their qubit scaling goals, and their emphasis on modularity and error correction indicates they’re tackling the right challenges,” he told TechNewsWorld. “However, moving from thousands to millions of physical qubits with sufficient fidelity remains a steep climb.”
    A qubit is the fundamental unit of information in quantum computing, capable of representing a zero, a one, or both simultaneously due to quantum superposition. In practice, fault-tolerant quantum computers use clusters of physical qubits working together to form a logical qubit — a more stable unit designed to store quantum information and correct errors in real time.
    Realistic Roadmap
    Luke Yang, an equity analyst with Morningstar Research Services in Chicago, believes IBM’s roadmap is realistic. “The exact scale and error correction performance might still change between now and 2029, but overall, the goal is reasonable,” he told TechNewsWorld.
    “Given its reliability and professionalism, IBM’s bold claim should be taken seriously,” said Enrique Solano, co-CEO and co-founder of Kipu Quantum, a quantum algorithm company with offices in Berlin and Karlsruhe, Germany.
    “Of course, it may also fail, especially when considering the unpredictability of hardware complexities involved,” he told TechNewsWorld, “but companies like IBM exist for such challenges, and we should all be positively impressed by its current achievements and promised technological roadmap.”
    Tim Hollebeek, vice president of industry standards at DigiCert, a global digital security company, added: “IBM is a leader in this area, and not normally a company that hypes their news. This is a fast-moving industry, and success is certainly possible.”
    “IBM is attempting to do something that no one has ever done before and will almost certainly run into challenges,” he told TechNewsWorld, “but at this point, it is largely an engineering scaling exercise, not a research project.”
    “IBM has demonstrated consistent progress, has committed billion over five years to quantum computing, and the timeline is within the realm of technical feasibility,” noted John Young, COO of Quantum eMotion, a developer of quantum random number generator technology, in Saint-Laurent, Quebec, Canada.
    “That said,” he told TechNewsWorld, “fault-tolerant in a practical, industrial sense is a very high bar.”
    Solving the Quantum Error Correction Puzzle
    To make a quantum computer fault-tolerant, errors need to be corrected so large workloads can be run without faults. In a quantum computer, errors are reduced by clustering physical qubits to form logical qubits, which have lower error rates than the underlying physical qubits.
    “Error correction is a challenge,” Young said. “Logical qubits require thousands of physical qubits to function reliably. That’s a massive scaling issue.”
    IBM explained in its announcement that creating increasing numbers of logical qubits capable of executing quantum circuits with as few physical qubits as possible is critical to quantum computing at scale. Until today, a clear path to building such a fault-tolerant system without unrealistic engineering overhead has not been published.

    Alternative and previous gold-standard, error-correcting codes present fundamental engineering challenges, IBM continued. To scale, they would require an unfeasible number of physical qubits to create enough logical qubits to perform complex operations — necessitating impractical amounts of infrastructure and control electronics. This renders them unlikely to be implemented beyond small-scale experiments and devices.
    In two research papers released with its roadmap, IBM detailed how it will overcome the challenges of building the large-scale, fault-tolerant architecture needed for a quantum computer.
    One paper outlines the use of quantum low-density parity checkcodes to reduce physical qubit overhead. The other describes methods for decoding errors in real time using conventional computing.
    According to IBM, a practical fault-tolerant quantum architecture must:

    Suppress enough errors for useful algorithms to succeed
    Prepare and measure logical qubits during computation
    Apply universal instructions to logical qubits
    Decode measurements from logical qubits in real time and guide subsequent operations
    Scale modularly across hundreds or thousands of logical qubits
    Be efficient enough to run meaningful algorithms using realistic energy and infrastructure resources

    Aside from the technological challenges that quantum computer makers are facing, there may also be some market challenges. “Locating suitable use cases for quantum computers could be the biggest challenge,” Morningstar’s Yang maintained.
    “Only certain computing workloads, such as random circuit sampling, can fully unleash the computing power of quantum computers and show their advantage over the traditional supercomputers we have now,” he said. “However, workloads like RCS are not very commercially useful, and we believe commercial relevance is one of the key factors that determine the total market size for quantum computers.”
    Q-Day Approaching Faster Than Expected
    For years now, organizations have been told they need to prepare for “Q-Day” — the day a quantum computer will be able to crack all the encryption they use to keep their data secure. This IBM announcement suggests the window for action to protect data may be closing faster than many anticipated.
    “This absolutely adds urgency and credibility to the security expert guidance on post-quantum encryption being factored into their planning now,” said Dave Krauthamer, field CTO of QuSecure, maker of quantum-safe security solutions, in San Mateo, Calif.
    “IBM’s move to create a large-scale fault-tolerant quantum computer by 2029 is indicative of the timeline collapsing,” he told TechNewsWorld. “A fault-tolerant quantum computer of this magnitude could be well on the path to crack asymmetric ciphers sooner than anyone thinks.”

    “Security leaders need to take everything connected to post-quantum encryption as a serious measure and work it into their security plans now — not later,” he said.
    Roger Grimes, a defense evangelist with KnowBe4, a security awareness training provider in Clearwater, Fla., pointed out that IBM is just the latest in a surge of quantum companies announcing quickly forthcoming computational breakthroughs within a few years.
    “It leads to the question of whether the U.S. government’s original PQCpreparation date of 2030 is still a safe date,” he told TechNewsWorld.
    “It’s starting to feel a lot more risky for any company to wait until 2030 to be prepared against quantum attacks. It also flies in the face of the latest cybersecurity EOthat relaxed PQC preparation rules as compared to Biden’s last EO PQC standard order, which told U.S. agencies to transition to PQC ASAP.”
    “Most US companies are doing zero to prepare for Q-Day attacks,” he declared. “The latest executive order seems to tell U.S. agencies — and indirectly, all U.S. businesses — that they have more time to prepare. It’s going to cause even more agencies and businesses to be less prepared during a time when it seems multiple quantum computing companies are making significant progress.”
    “It definitely feels that something is going to give soon,” he said, “and if I were a betting man, and I am, I would bet that most U.S. companies are going to be unprepared for Q-Day on the day Q-Day becomes a reality.”

    John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John.

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    More in Emerging Tech
    #ibm #plans #largescale #faulttolerant #quantum
    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029
    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029 By John P. Mello Jr. June 11, 2025 5:00 AM PT IBM unveiled its plan to build IBM Quantum Starling, shown in this rendering. Starling is expected to be the first large-scale, fault-tolerant quantum system.ADVERTISEMENT Enterprise IT Lead Generation Services Fuel Your Pipeline. Close More Deals. Our full-service marketing programs deliver sales-ready leads. 100% Satisfaction Guarantee! Learn more. IBM revealed Tuesday its roadmap for bringing a large-scale, fault-tolerant quantum computer, IBM Quantum Starling, online by 2029, which is significantly earlier than many technologists thought possible. The company predicts that when its new Starling computer is up and running, it will be capable of performing 20,000 times more operations than today’s quantum computers — a computational state so vast it would require the memory of more than a quindecillionof the world’s most powerful supercomputers to represent. “IBM is charting the next frontier in quantum computing,” Big Blue CEO Arvind Krishna said in a statement. “Our expertise across mathematics, physics, and engineering is paving the way for a large-scale, fault-tolerant quantum computer — one that will solve real-world challenges and unlock immense possibilities for business.” IBM’s plan to deliver a fault-tolerant quantum system by 2029 is ambitious but not implausible, especially given the rapid pace of its quantum roadmap and past milestones, observed Ensar Seker, CISO at SOCRadar, a threat intelligence company in Newark, Del. “They’ve consistently met or exceeded their qubit scaling goals, and their emphasis on modularity and error correction indicates they’re tackling the right challenges,” he told TechNewsWorld. “However, moving from thousands to millions of physical qubits with sufficient fidelity remains a steep climb.” A qubit is the fundamental unit of information in quantum computing, capable of representing a zero, a one, or both simultaneously due to quantum superposition. In practice, fault-tolerant quantum computers use clusters of physical qubits working together to form a logical qubit — a more stable unit designed to store quantum information and correct errors in real time. Realistic Roadmap Luke Yang, an equity analyst with Morningstar Research Services in Chicago, believes IBM’s roadmap is realistic. “The exact scale and error correction performance might still change between now and 2029, but overall, the goal is reasonable,” he told TechNewsWorld. “Given its reliability and professionalism, IBM’s bold claim should be taken seriously,” said Enrique Solano, co-CEO and co-founder of Kipu Quantum, a quantum algorithm company with offices in Berlin and Karlsruhe, Germany. “Of course, it may also fail, especially when considering the unpredictability of hardware complexities involved,” he told TechNewsWorld, “but companies like IBM exist for such challenges, and we should all be positively impressed by its current achievements and promised technological roadmap.” Tim Hollebeek, vice president of industry standards at DigiCert, a global digital security company, added: “IBM is a leader in this area, and not normally a company that hypes their news. This is a fast-moving industry, and success is certainly possible.” “IBM is attempting to do something that no one has ever done before and will almost certainly run into challenges,” he told TechNewsWorld, “but at this point, it is largely an engineering scaling exercise, not a research project.” “IBM has demonstrated consistent progress, has committed billion over five years to quantum computing, and the timeline is within the realm of technical feasibility,” noted John Young, COO of Quantum eMotion, a developer of quantum random number generator technology, in Saint-Laurent, Quebec, Canada. “That said,” he told TechNewsWorld, “fault-tolerant in a practical, industrial sense is a very high bar.” Solving the Quantum Error Correction Puzzle To make a quantum computer fault-tolerant, errors need to be corrected so large workloads can be run without faults. In a quantum computer, errors are reduced by clustering physical qubits to form logical qubits, which have lower error rates than the underlying physical qubits. “Error correction is a challenge,” Young said. “Logical qubits require thousands of physical qubits to function reliably. That’s a massive scaling issue.” IBM explained in its announcement that creating increasing numbers of logical qubits capable of executing quantum circuits with as few physical qubits as possible is critical to quantum computing at scale. Until today, a clear path to building such a fault-tolerant system without unrealistic engineering overhead has not been published. Alternative and previous gold-standard, error-correcting codes present fundamental engineering challenges, IBM continued. To scale, they would require an unfeasible number of physical qubits to create enough logical qubits to perform complex operations — necessitating impractical amounts of infrastructure and control electronics. This renders them unlikely to be implemented beyond small-scale experiments and devices. In two research papers released with its roadmap, IBM detailed how it will overcome the challenges of building the large-scale, fault-tolerant architecture needed for a quantum computer. One paper outlines the use of quantum low-density parity checkcodes to reduce physical qubit overhead. The other describes methods for decoding errors in real time using conventional computing. According to IBM, a practical fault-tolerant quantum architecture must: Suppress enough errors for useful algorithms to succeed Prepare and measure logical qubits during computation Apply universal instructions to logical qubits Decode measurements from logical qubits in real time and guide subsequent operations Scale modularly across hundreds or thousands of logical qubits Be efficient enough to run meaningful algorithms using realistic energy and infrastructure resources Aside from the technological challenges that quantum computer makers are facing, there may also be some market challenges. “Locating suitable use cases for quantum computers could be the biggest challenge,” Morningstar’s Yang maintained. “Only certain computing workloads, such as random circuit sampling, can fully unleash the computing power of quantum computers and show their advantage over the traditional supercomputers we have now,” he said. “However, workloads like RCS are not very commercially useful, and we believe commercial relevance is one of the key factors that determine the total market size for quantum computers.” Q-Day Approaching Faster Than Expected For years now, organizations have been told they need to prepare for “Q-Day” — the day a quantum computer will be able to crack all the encryption they use to keep their data secure. This IBM announcement suggests the window for action to protect data may be closing faster than many anticipated. “This absolutely adds urgency and credibility to the security expert guidance on post-quantum encryption being factored into their planning now,” said Dave Krauthamer, field CTO of QuSecure, maker of quantum-safe security solutions, in San Mateo, Calif. “IBM’s move to create a large-scale fault-tolerant quantum computer by 2029 is indicative of the timeline collapsing,” he told TechNewsWorld. “A fault-tolerant quantum computer of this magnitude could be well on the path to crack asymmetric ciphers sooner than anyone thinks.” “Security leaders need to take everything connected to post-quantum encryption as a serious measure and work it into their security plans now — not later,” he said. Roger Grimes, a defense evangelist with KnowBe4, a security awareness training provider in Clearwater, Fla., pointed out that IBM is just the latest in a surge of quantum companies announcing quickly forthcoming computational breakthroughs within a few years. “It leads to the question of whether the U.S. government’s original PQCpreparation date of 2030 is still a safe date,” he told TechNewsWorld. “It’s starting to feel a lot more risky for any company to wait until 2030 to be prepared against quantum attacks. It also flies in the face of the latest cybersecurity EOthat relaxed PQC preparation rules as compared to Biden’s last EO PQC standard order, which told U.S. agencies to transition to PQC ASAP.” “Most US companies are doing zero to prepare for Q-Day attacks,” he declared. “The latest executive order seems to tell U.S. agencies — and indirectly, all U.S. businesses — that they have more time to prepare. It’s going to cause even more agencies and businesses to be less prepared during a time when it seems multiple quantum computing companies are making significant progress.” “It definitely feels that something is going to give soon,” he said, “and if I were a betting man, and I am, I would bet that most U.S. companies are going to be unprepared for Q-Day on the day Q-Day becomes a reality.” John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John. Leave a Comment Click here to cancel reply. Please sign in to post or reply to a comment. New users create a free account. Related Stories More by John P. Mello Jr. view all More in Emerging Tech #ibm #plans #largescale #faulttolerant #quantum
    WWW.TECHNEWSWORLD.COM
    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029
    IBM Plans Large-Scale Fault-Tolerant Quantum Computer by 2029 By John P. Mello Jr. June 11, 2025 5:00 AM PT IBM unveiled its plan to build IBM Quantum Starling, shown in this rendering. Starling is expected to be the first large-scale, fault-tolerant quantum system. (Image Credit: IBM) ADVERTISEMENT Enterprise IT Lead Generation Services Fuel Your Pipeline. Close More Deals. Our full-service marketing programs deliver sales-ready leads. 100% Satisfaction Guarantee! Learn more. IBM revealed Tuesday its roadmap for bringing a large-scale, fault-tolerant quantum computer, IBM Quantum Starling, online by 2029, which is significantly earlier than many technologists thought possible. The company predicts that when its new Starling computer is up and running, it will be capable of performing 20,000 times more operations than today’s quantum computers — a computational state so vast it would require the memory of more than a quindecillion (10⁴⁸) of the world’s most powerful supercomputers to represent. “IBM is charting the next frontier in quantum computing,” Big Blue CEO Arvind Krishna said in a statement. “Our expertise across mathematics, physics, and engineering is paving the way for a large-scale, fault-tolerant quantum computer — one that will solve real-world challenges and unlock immense possibilities for business.” IBM’s plan to deliver a fault-tolerant quantum system by 2029 is ambitious but not implausible, especially given the rapid pace of its quantum roadmap and past milestones, observed Ensar Seker, CISO at SOCRadar, a threat intelligence company in Newark, Del. “They’ve consistently met or exceeded their qubit scaling goals, and their emphasis on modularity and error correction indicates they’re tackling the right challenges,” he told TechNewsWorld. “However, moving from thousands to millions of physical qubits with sufficient fidelity remains a steep climb.” A qubit is the fundamental unit of information in quantum computing, capable of representing a zero, a one, or both simultaneously due to quantum superposition. In practice, fault-tolerant quantum computers use clusters of physical qubits working together to form a logical qubit — a more stable unit designed to store quantum information and correct errors in real time. Realistic Roadmap Luke Yang, an equity analyst with Morningstar Research Services in Chicago, believes IBM’s roadmap is realistic. “The exact scale and error correction performance might still change between now and 2029, but overall, the goal is reasonable,” he told TechNewsWorld. “Given its reliability and professionalism, IBM’s bold claim should be taken seriously,” said Enrique Solano, co-CEO and co-founder of Kipu Quantum, a quantum algorithm company with offices in Berlin and Karlsruhe, Germany. “Of course, it may also fail, especially when considering the unpredictability of hardware complexities involved,” he told TechNewsWorld, “but companies like IBM exist for such challenges, and we should all be positively impressed by its current achievements and promised technological roadmap.” Tim Hollebeek, vice president of industry standards at DigiCert, a global digital security company, added: “IBM is a leader in this area, and not normally a company that hypes their news. This is a fast-moving industry, and success is certainly possible.” “IBM is attempting to do something that no one has ever done before and will almost certainly run into challenges,” he told TechNewsWorld, “but at this point, it is largely an engineering scaling exercise, not a research project.” “IBM has demonstrated consistent progress, has committed $30 billion over five years to quantum computing, and the timeline is within the realm of technical feasibility,” noted John Young, COO of Quantum eMotion, a developer of quantum random number generator technology, in Saint-Laurent, Quebec, Canada. “That said,” he told TechNewsWorld, “fault-tolerant in a practical, industrial sense is a very high bar.” Solving the Quantum Error Correction Puzzle To make a quantum computer fault-tolerant, errors need to be corrected so large workloads can be run without faults. In a quantum computer, errors are reduced by clustering physical qubits to form logical qubits, which have lower error rates than the underlying physical qubits. “Error correction is a challenge,” Young said. “Logical qubits require thousands of physical qubits to function reliably. That’s a massive scaling issue.” IBM explained in its announcement that creating increasing numbers of logical qubits capable of executing quantum circuits with as few physical qubits as possible is critical to quantum computing at scale. Until today, a clear path to building such a fault-tolerant system without unrealistic engineering overhead has not been published. Alternative and previous gold-standard, error-correcting codes present fundamental engineering challenges, IBM continued. To scale, they would require an unfeasible number of physical qubits to create enough logical qubits to perform complex operations — necessitating impractical amounts of infrastructure and control electronics. This renders them unlikely to be implemented beyond small-scale experiments and devices. In two research papers released with its roadmap, IBM detailed how it will overcome the challenges of building the large-scale, fault-tolerant architecture needed for a quantum computer. One paper outlines the use of quantum low-density parity check (qLDPC) codes to reduce physical qubit overhead. The other describes methods for decoding errors in real time using conventional computing. According to IBM, a practical fault-tolerant quantum architecture must: Suppress enough errors for useful algorithms to succeed Prepare and measure logical qubits during computation Apply universal instructions to logical qubits Decode measurements from logical qubits in real time and guide subsequent operations Scale modularly across hundreds or thousands of logical qubits Be efficient enough to run meaningful algorithms using realistic energy and infrastructure resources Aside from the technological challenges that quantum computer makers are facing, there may also be some market challenges. “Locating suitable use cases for quantum computers could be the biggest challenge,” Morningstar’s Yang maintained. “Only certain computing workloads, such as random circuit sampling [RCS], can fully unleash the computing power of quantum computers and show their advantage over the traditional supercomputers we have now,” he said. “However, workloads like RCS are not very commercially useful, and we believe commercial relevance is one of the key factors that determine the total market size for quantum computers.” Q-Day Approaching Faster Than Expected For years now, organizations have been told they need to prepare for “Q-Day” — the day a quantum computer will be able to crack all the encryption they use to keep their data secure. This IBM announcement suggests the window for action to protect data may be closing faster than many anticipated. “This absolutely adds urgency and credibility to the security expert guidance on post-quantum encryption being factored into their planning now,” said Dave Krauthamer, field CTO of QuSecure, maker of quantum-safe security solutions, in San Mateo, Calif. “IBM’s move to create a large-scale fault-tolerant quantum computer by 2029 is indicative of the timeline collapsing,” he told TechNewsWorld. “A fault-tolerant quantum computer of this magnitude could be well on the path to crack asymmetric ciphers sooner than anyone thinks.” “Security leaders need to take everything connected to post-quantum encryption as a serious measure and work it into their security plans now — not later,” he said. Roger Grimes, a defense evangelist with KnowBe4, a security awareness training provider in Clearwater, Fla., pointed out that IBM is just the latest in a surge of quantum companies announcing quickly forthcoming computational breakthroughs within a few years. “It leads to the question of whether the U.S. government’s original PQC [post-quantum cryptography] preparation date of 2030 is still a safe date,” he told TechNewsWorld. “It’s starting to feel a lot more risky for any company to wait until 2030 to be prepared against quantum attacks. It also flies in the face of the latest cybersecurity EO [Executive Order] that relaxed PQC preparation rules as compared to Biden’s last EO PQC standard order, which told U.S. agencies to transition to PQC ASAP.” “Most US companies are doing zero to prepare for Q-Day attacks,” he declared. “The latest executive order seems to tell U.S. agencies — and indirectly, all U.S. businesses — that they have more time to prepare. It’s going to cause even more agencies and businesses to be less prepared during a time when it seems multiple quantum computing companies are making significant progress.” “It definitely feels that something is going to give soon,” he said, “and if I were a betting man, and I am, I would bet that most U.S. companies are going to be unprepared for Q-Day on the day Q-Day becomes a reality.” John P. Mello Jr. has been an ECT News Network reporter since 2003. His areas of focus include cybersecurity, IT issues, privacy, e-commerce, social media, artificial intelligence, big data and consumer electronics. He has written and edited for numerous publications, including the Boston Business Journal, the Boston Phoenix, Megapixel.Net and Government Security News. Email John. Leave a Comment Click here to cancel reply. Please sign in to post or reply to a comment. New users create a free account. Related Stories More by John P. Mello Jr. view all More in Emerging Tech
    0 Kommentare 0 Anteile
  • An excerpt from a new book by Sérgio Ferro, published by MACK Books, showcases the architect’s moment of disenchantment

    Last year, MACK Books published Architecture from Below, which anthologized writings by the French Brazilian architect, theorist, and painter Sérgio Ferro.Now, MACK follows with Design and the Building Site and Complementary Essays, the second in the trilogy of books dedicated to Ferro’s scholarship. The following excerpt of the author’s 2023 preface to the English edition, which preserves its British phrasing, captures Ferro’s realization about the working conditions of construction sites in Brasília. The sentiment is likely relatable even today for young architects as they discover how drawings become buildings. Design and the Building Site and Complementary Essays will be released on May 22.

    If I remember correctly, it was in 1958 or 1959, when Rodrigo and I were second- or third year architecture students at FAUUSP, that my father, the real estate developer Armando Simone Pereira, commissioned us to design two large office buildings and eleven shops in Brasilia, which was then under construction. Of course, we were not adequately prepared for such an undertaking. Fortunately, Oscar Niemeyer and his team, who were responsible for overseeing the construction of the capital, had drawn up a detailed document determining the essential characteristics of all the private sector buildings. We followed these prescriptions to the letter, which saved us from disaster.
    Nowadays, it is hard to imagine the degree to which the construction of Brasilia inspired enthusiasm and professional pride in the country’s architects. And in the national imagination, the city’s establishment in the supposedly unpopulated hinterland evoked a re-founding of Brazil. Up until that point, the occupation of our immense territory had been reduced to a collection of arborescent communication routes, generally converging upon some river, following it up to the Atlantic Ocean. Through its ports, agricultural or extractive commodities produced by enslaved peoples or their substitutes passed towards the metropolises; goods were exchanged in the metropolises for more elaborate products, which took the opposite route. Our national identity was summed up in a few symbols, such as the anthem or the flag, and this scattering of paths pointing overseas. Brasilia would radically change this situation, or so we believed. It would create a central hub where the internal communication routes could converge, linking together hithertoseparate junctions, stimulating trade and economic progress in the country’s interior. It was as if, for the first time, we were taking care of ourselves. At the nucleus of this centripetal movement, architecture would embody the renaissance. And at the naval of the nucleus, the symbolic mandala of this utopia: the cathedral.
    Rodrigo and I got caught up in the euphoria. And perhaps more so than our colleagues, because we were taking part in the adventure with ‘our’ designs. The reality was very different — but we did not know that yet.

    At that time, architects in Brazil were responsible for verifying that the construction was in line with the design. We had already monitored some of our first building sites. But the construction company in charge of them, Osmar Souza e Silva’s CENPLA, specialized in the building sites of modernist architects from the so-called Escola Paulista led by Vilanova Artigas. Osmar was very attentive to his clients and his workers, who formed a supportive and helpful team. He was even more careful with us, because he knew how inexperienced we were. I believe that the CENPLA was particularly important in São Paulo modernism: with its congeniality, it facilitated experimentation, but for the same reason, it deceived novices like us about the reality of other building sites.
    Consequently, Rodrigo and I travelled to Brasilia several times to check that the constructions followed ‘our’ designs and to resolve any issues. From the very first trip, our little bubble burst. Our building sites, like all the others in the future capital, bore no relation to Osmar’s. They were more like a branch of hell. A huge, muddy wasteland, in which a few cranes, pile drivers, tractors, and excavators dotted the mound of scaffolding occupied by thousands of skinny, seemingly exhausted wretches, who were nevertheless driven on by the shouts of master builders and foremen, in turn pressured by the imminence of the fateful inauguration date. Surrounding or huddled underneath the marquees of buildings under construction, entire families, equally skeletal and ragged, were waiting for some accident or death to open up a vacancy. In contact only with the master builders, and under close surveillance so we would not speak to the workers, we were not allowed to see what comrades who had worked on these sites later told us in prison: suicide abounded; escape was known to be futile in the unpopulated surroundings with no viable roads; fatal accidents were often caused by weakness due to chronic diarrhoea, brought on by rotten food that came from far away; outright theft took place in the calculation of wages and expenses in the contractor’s grocery store; camps were surrounded by law enforcement.
    I repeat this anecdote yet again not to invoke the benevolence of potential readers, but rather to point out the conditions that, in my opinion, allowed two studentsstill in their professional infancy to quickly adopt positions that were contrary to the usual stance of architects. As the project was more Oscar Niemeyer’s than it was our own, we did not have the same emotional attachment that is understandably engendered between real authors and their designs. We had not yet been imbued with the charm and aura of the métier. And the only building sites we had visited thus far, Osmar’s, were incomparable to those we discovered in Brasilia. In short, our youthfulness and unpreparedness up against an unbearable situation made us react almost immediately to the profession’s satisfied doxa.

    Unprepared and young perhaps, but already with Marx by our side. Rodrigo and I joined the student cell of the Brazilian Communist Party during our first year at university. In itself, this did not help us much: the Party’s Marxism, revised in the interests of the USSR, was pitiful. Even high-level leaders rarely went beyond the first chapter of Capital. But at the end of the 1950s, the effervescence of the years to come was already nascent: this extraordinary revivalthe rediscovery of Marxism and the great dialectical texts and traditions in the 1960s: an excitement that identifies a forgotten or repressed moment of the past as the new and subversive, and learns the dialectical grammar of a Hegel or an Adorno, a Marx or a Lukács, like a foreign language that has resources unavailable in our own.
    And what is more: the Chinese and Cuban revolutions, the war in Vietnam, guerrilla warfare of all kinds, national liberation movements, and a rare libertarian disposition in contemporary history, totally averse to fanaticism and respect for ideological apparatuses ofstate or institution. Going against the grain was almost the norm. We were of course no more than contemporaries of our time. We were soon able to position ourselves from chapters 13, 14, and 15 of Capital, but only because we could constantly cross-reference Marx with our observations from well-contrasted building sites and do our own experimenting. As soon as we identified construction as manufacture, for example, thanks to the willingness and even encouragement of two friends and clients, Boris Fausto and Bernardo Issler, I was able to test both types of manufacture — organic and heterogeneous — on similar-sized projects taking place simultaneously, in order to find out which would be most convenient for the situation in Brazil, particularly in São Paulo. Despite the scientific shortcomings of these tests, they sufficed for us to select organic manufacture. Arquitetura Nova had defined its line of practice, studies, and research.
    There were other sources that were central to our theory and practice. Flávio Império was one of the founders of the Teatro de Arena, undoubtedly the vanguard of popular, militant theatre in Brazil. He won practically every set design award. He brought us his marvelous findings in spatial condensation and malleability, and in the creative diversion of techniques and material—appropriate devices for an underdeveloped country. This is what helped us pave the way to reformulating the reigning design paradigms. 

    We had to do what Flávio had done in the theatre: thoroughly rethink how to be an architect. Upend the perspective. The way we were taught was to start from a desired result; then others would take care of getting there, no matter how. We, on the other hand, set out to go down to the building site and accompany those carrying out the labor itself, those who actually build, the formally subsumed workers in manufacture who are increasingly deprived of the knowledge and know-how presupposed by this kind of subsumption. We should have been fostering the reconstitution of this knowledge and know-how—not so as to fulfil this assumption, but in order to reinvigorate the other side of this assumption according to Marx: the historical rebellion of the manufacture worker, especially the construction worker. We had to rekindle the demand that fueled this rebellion: total self-determination, and not just that of the manual operation as such. Our aim was above all political and ethical. Aesthetics only mattered by way of what it included—ethics. Instead of estética, we wrote est ética. We wanted to make building sites into nests for the return of revolutionary syndicalism, which we ourselves had yet to discover.
    Sérgio Ferro, born in Brazil in 1938, studied architecture at FAUUSP, São Paulo. In the 1960s, he joined the Brazilian communist party and started, along with Rodrigo Lefevre and Flávio Império, the collective known as Arquitetura Nova. After being arrested by the military dictatorship that took power in Brazil in 1964, he moved to France as an exile. As a painter and a professor at the École Nationale Supérieure d’Architecture de Grenoble, where he founded the Dessin/Chantier laboratory, he engaged in extensive research which resulted in several publications, exhibitions, and awards in Brazil and in France, including the title of Chevalier des Arts et des Lettres in 1992. Following his retirement from teaching, Ferro continues to research, write, and paint.
    #excerpt #new #book #sérgio #ferro
    An excerpt from a new book by Sérgio Ferro, published by MACK Books, showcases the architect’s moment of disenchantment
    Last year, MACK Books published Architecture from Below, which anthologized writings by the French Brazilian architect, theorist, and painter Sérgio Ferro.Now, MACK follows with Design and the Building Site and Complementary Essays, the second in the trilogy of books dedicated to Ferro’s scholarship. The following excerpt of the author’s 2023 preface to the English edition, which preserves its British phrasing, captures Ferro’s realization about the working conditions of construction sites in Brasília. The sentiment is likely relatable even today for young architects as they discover how drawings become buildings. Design and the Building Site and Complementary Essays will be released on May 22. If I remember correctly, it was in 1958 or 1959, when Rodrigo and I were second- or third year architecture students at FAUUSP, that my father, the real estate developer Armando Simone Pereira, commissioned us to design two large office buildings and eleven shops in Brasilia, which was then under construction. Of course, we were not adequately prepared for such an undertaking. Fortunately, Oscar Niemeyer and his team, who were responsible for overseeing the construction of the capital, had drawn up a detailed document determining the essential characteristics of all the private sector buildings. We followed these prescriptions to the letter, which saved us from disaster. Nowadays, it is hard to imagine the degree to which the construction of Brasilia inspired enthusiasm and professional pride in the country’s architects. And in the national imagination, the city’s establishment in the supposedly unpopulated hinterland evoked a re-founding of Brazil. Up until that point, the occupation of our immense territory had been reduced to a collection of arborescent communication routes, generally converging upon some river, following it up to the Atlantic Ocean. Through its ports, agricultural or extractive commodities produced by enslaved peoples or their substitutes passed towards the metropolises; goods were exchanged in the metropolises for more elaborate products, which took the opposite route. Our national identity was summed up in a few symbols, such as the anthem or the flag, and this scattering of paths pointing overseas. Brasilia would radically change this situation, or so we believed. It would create a central hub where the internal communication routes could converge, linking together hithertoseparate junctions, stimulating trade and economic progress in the country’s interior. It was as if, for the first time, we were taking care of ourselves. At the nucleus of this centripetal movement, architecture would embody the renaissance. And at the naval of the nucleus, the symbolic mandala of this utopia: the cathedral. Rodrigo and I got caught up in the euphoria. And perhaps more so than our colleagues, because we were taking part in the adventure with ‘our’ designs. The reality was very different — but we did not know that yet. At that time, architects in Brazil were responsible for verifying that the construction was in line with the design. We had already monitored some of our first building sites. But the construction company in charge of them, Osmar Souza e Silva’s CENPLA, specialized in the building sites of modernist architects from the so-called Escola Paulista led by Vilanova Artigas. Osmar was very attentive to his clients and his workers, who formed a supportive and helpful team. He was even more careful with us, because he knew how inexperienced we were. I believe that the CENPLA was particularly important in São Paulo modernism: with its congeniality, it facilitated experimentation, but for the same reason, it deceived novices like us about the reality of other building sites. Consequently, Rodrigo and I travelled to Brasilia several times to check that the constructions followed ‘our’ designs and to resolve any issues. From the very first trip, our little bubble burst. Our building sites, like all the others in the future capital, bore no relation to Osmar’s. They were more like a branch of hell. A huge, muddy wasteland, in which a few cranes, pile drivers, tractors, and excavators dotted the mound of scaffolding occupied by thousands of skinny, seemingly exhausted wretches, who were nevertheless driven on by the shouts of master builders and foremen, in turn pressured by the imminence of the fateful inauguration date. Surrounding or huddled underneath the marquees of buildings under construction, entire families, equally skeletal and ragged, were waiting for some accident or death to open up a vacancy. In contact only with the master builders, and under close surveillance so we would not speak to the workers, we were not allowed to see what comrades who had worked on these sites later told us in prison: suicide abounded; escape was known to be futile in the unpopulated surroundings with no viable roads; fatal accidents were often caused by weakness due to chronic diarrhoea, brought on by rotten food that came from far away; outright theft took place in the calculation of wages and expenses in the contractor’s grocery store; camps were surrounded by law enforcement. I repeat this anecdote yet again not to invoke the benevolence of potential readers, but rather to point out the conditions that, in my opinion, allowed two studentsstill in their professional infancy to quickly adopt positions that were contrary to the usual stance of architects. As the project was more Oscar Niemeyer’s than it was our own, we did not have the same emotional attachment that is understandably engendered between real authors and their designs. We had not yet been imbued with the charm and aura of the métier. And the only building sites we had visited thus far, Osmar’s, were incomparable to those we discovered in Brasilia. In short, our youthfulness and unpreparedness up against an unbearable situation made us react almost immediately to the profession’s satisfied doxa. Unprepared and young perhaps, but already with Marx by our side. Rodrigo and I joined the student cell of the Brazilian Communist Party during our first year at university. In itself, this did not help us much: the Party’s Marxism, revised in the interests of the USSR, was pitiful. Even high-level leaders rarely went beyond the first chapter of Capital. But at the end of the 1950s, the effervescence of the years to come was already nascent: this extraordinary revivalthe rediscovery of Marxism and the great dialectical texts and traditions in the 1960s: an excitement that identifies a forgotten or repressed moment of the past as the new and subversive, and learns the dialectical grammar of a Hegel or an Adorno, a Marx or a Lukács, like a foreign language that has resources unavailable in our own. And what is more: the Chinese and Cuban revolutions, the war in Vietnam, guerrilla warfare of all kinds, national liberation movements, and a rare libertarian disposition in contemporary history, totally averse to fanaticism and respect for ideological apparatuses ofstate or institution. Going against the grain was almost the norm. We were of course no more than contemporaries of our time. We were soon able to position ourselves from chapters 13, 14, and 15 of Capital, but only because we could constantly cross-reference Marx with our observations from well-contrasted building sites and do our own experimenting. As soon as we identified construction as manufacture, for example, thanks to the willingness and even encouragement of two friends and clients, Boris Fausto and Bernardo Issler, I was able to test both types of manufacture — organic and heterogeneous — on similar-sized projects taking place simultaneously, in order to find out which would be most convenient for the situation in Brazil, particularly in São Paulo. Despite the scientific shortcomings of these tests, they sufficed for us to select organic manufacture. Arquitetura Nova had defined its line of practice, studies, and research. There were other sources that were central to our theory and practice. Flávio Império was one of the founders of the Teatro de Arena, undoubtedly the vanguard of popular, militant theatre in Brazil. He won practically every set design award. He brought us his marvelous findings in spatial condensation and malleability, and in the creative diversion of techniques and material—appropriate devices for an underdeveloped country. This is what helped us pave the way to reformulating the reigning design paradigms.  We had to do what Flávio had done in the theatre: thoroughly rethink how to be an architect. Upend the perspective. The way we were taught was to start from a desired result; then others would take care of getting there, no matter how. We, on the other hand, set out to go down to the building site and accompany those carrying out the labor itself, those who actually build, the formally subsumed workers in manufacture who are increasingly deprived of the knowledge and know-how presupposed by this kind of subsumption. We should have been fostering the reconstitution of this knowledge and know-how—not so as to fulfil this assumption, but in order to reinvigorate the other side of this assumption according to Marx: the historical rebellion of the manufacture worker, especially the construction worker. We had to rekindle the demand that fueled this rebellion: total self-determination, and not just that of the manual operation as such. Our aim was above all political and ethical. Aesthetics only mattered by way of what it included—ethics. Instead of estética, we wrote est ética. We wanted to make building sites into nests for the return of revolutionary syndicalism, which we ourselves had yet to discover. Sérgio Ferro, born in Brazil in 1938, studied architecture at FAUUSP, São Paulo. In the 1960s, he joined the Brazilian communist party and started, along with Rodrigo Lefevre and Flávio Império, the collective known as Arquitetura Nova. After being arrested by the military dictatorship that took power in Brazil in 1964, he moved to France as an exile. As a painter and a professor at the École Nationale Supérieure d’Architecture de Grenoble, where he founded the Dessin/Chantier laboratory, he engaged in extensive research which resulted in several publications, exhibitions, and awards in Brazil and in France, including the title of Chevalier des Arts et des Lettres in 1992. Following his retirement from teaching, Ferro continues to research, write, and paint. #excerpt #new #book #sérgio #ferro
    An excerpt from a new book by Sérgio Ferro, published by MACK Books, showcases the architect’s moment of disenchantment
    Last year, MACK Books published Architecture from Below, which anthologized writings by the French Brazilian architect, theorist, and painter Sérgio Ferro. (Douglas Spencer reviewed it for AN.) Now, MACK follows with Design and the Building Site and Complementary Essays, the second in the trilogy of books dedicated to Ferro’s scholarship. The following excerpt of the author’s 2023 preface to the English edition, which preserves its British phrasing, captures Ferro’s realization about the working conditions of construction sites in Brasília. The sentiment is likely relatable even today for young architects as they discover how drawings become buildings. Design and the Building Site and Complementary Essays will be released on May 22. If I remember correctly, it was in 1958 or 1959, when Rodrigo and I were second- or third year architecture students at FAUUSP, that my father, the real estate developer Armando Simone Pereira, commissioned us to design two large office buildings and eleven shops in Brasilia, which was then under construction. Of course, we were not adequately prepared for such an undertaking. Fortunately, Oscar Niemeyer and his team, who were responsible for overseeing the construction of the capital, had drawn up a detailed document determining the essential characteristics of all the private sector buildings. We followed these prescriptions to the letter, which saved us from disaster. Nowadays, it is hard to imagine the degree to which the construction of Brasilia inspired enthusiasm and professional pride in the country’s architects. And in the national imagination, the city’s establishment in the supposedly unpopulated hinterland evoked a re-founding of Brazil. Up until that point, the occupation of our immense territory had been reduced to a collection of arborescent communication routes, generally converging upon some river, following it up to the Atlantic Ocean. Through its ports, agricultural or extractive commodities produced by enslaved peoples or their substitutes passed towards the metropolises; goods were exchanged in the metropolises for more elaborate products, which took the opposite route. Our national identity was summed up in a few symbols, such as the anthem or the flag, and this scattering of paths pointing overseas. Brasilia would radically change this situation, or so we believed. It would create a central hub where the internal communication routes could converge, linking together hithertoseparate junctions, stimulating trade and economic progress in the country’s interior. It was as if, for the first time, we were taking care of ourselves. At the nucleus of this centripetal movement, architecture would embody the renaissance. And at the naval of the nucleus, the symbolic mandala of this utopia: the cathedral. Rodrigo and I got caught up in the euphoria. And perhaps more so than our colleagues, because we were taking part in the adventure with ‘our’ designs. The reality was very different — but we did not know that yet. At that time, architects in Brazil were responsible for verifying that the construction was in line with the design. We had already monitored some of our first building sites. But the construction company in charge of them, Osmar Souza e Silva’s CENPLA, specialized in the building sites of modernist architects from the so-called Escola Paulista led by Vilanova Artigas (which we aspired to be a part of, like the pretentious students we were). Osmar was very attentive to his clients and his workers, who formed a supportive and helpful team. He was even more careful with us, because he knew how inexperienced we were. I believe that the CENPLA was particularly important in São Paulo modernism: with its congeniality, it facilitated experimentation, but for the same reason, it deceived novices like us about the reality of other building sites. Consequently, Rodrigo and I travelled to Brasilia several times to check that the constructions followed ‘our’ designs and to resolve any issues. From the very first trip, our little bubble burst. Our building sites, like all the others in the future capital, bore no relation to Osmar’s. They were more like a branch of hell. A huge, muddy wasteland, in which a few cranes, pile drivers, tractors, and excavators dotted the mound of scaffolding occupied by thousands of skinny, seemingly exhausted wretches, who were nevertheless driven on by the shouts of master builders and foremen, in turn pressured by the imminence of the fateful inauguration date. Surrounding or huddled underneath the marquees of buildings under construction, entire families, equally skeletal and ragged, were waiting for some accident or death to open up a vacancy. In contact only with the master builders, and under close surveillance so we would not speak to the workers, we were not allowed to see what comrades who had worked on these sites later told us in prison: suicide abounded; escape was known to be futile in the unpopulated surroundings with no viable roads; fatal accidents were often caused by weakness due to chronic diarrhoea, brought on by rotten food that came from far away; outright theft took place in the calculation of wages and expenses in the contractor’s grocery store; camps were surrounded by law enforcement. I repeat this anecdote yet again not to invoke the benevolence of potential readers, but rather to point out the conditions that, in my opinion, allowed two students (Flávio Império joined us a little later) still in their professional infancy to quickly adopt positions that were contrary to the usual stance of architects. As the project was more Oscar Niemeyer’s than it was our own, we did not have the same emotional attachment that is understandably engendered between real authors and their designs. We had not yet been imbued with the charm and aura of the métier. And the only building sites we had visited thus far, Osmar’s, were incomparable to those we discovered in Brasilia. In short, our youthfulness and unpreparedness up against an unbearable situation made us react almost immediately to the profession’s satisfied doxa. Unprepared and young perhaps, but already with Marx by our side. Rodrigo and I joined the student cell of the Brazilian Communist Party during our first year at university. In itself, this did not help us much: the Party’s Marxism, revised in the interests of the USSR, was pitiful. Even high-level leaders rarely went beyond the first chapter of Capital. But at the end of the 1950s, the effervescence of the years to come was already nascent:  […] this extraordinary revival […] the rediscovery of Marxism and the great dialectical texts and traditions in the 1960s: an excitement that identifies a forgotten or repressed moment of the past as the new and subversive, and learns the dialectical grammar of a Hegel or an Adorno, a Marx or a Lukács, like a foreign language that has resources unavailable in our own. And what is more: the Chinese and Cuban revolutions, the war in Vietnam, guerrilla warfare of all kinds, national liberation movements, and a rare libertarian disposition in contemporary history, totally averse to fanaticism and respect for ideological apparatuses of (any) state or institution. Going against the grain was almost the norm. We were of course no more than contemporaries of our time. We were soon able to position ourselves from chapters 13, 14, and 15 of Capital, but only because we could constantly cross-reference Marx with our observations from well-contrasted building sites and do our own experimenting. As soon as we identified construction as manufacture, for example, thanks to the willingness and even encouragement of two friends and clients, Boris Fausto and Bernardo Issler, I was able to test both types of manufacture — organic and heterogeneous — on similar-sized projects taking place simultaneously, in order to find out which would be most convenient for the situation in Brazil, particularly in São Paulo. Despite the scientific shortcomings of these tests, they sufficed for us to select organic manufacture. Arquitetura Nova had defined its line of practice, studies, and research. There were other sources that were central to our theory and practice. Flávio Império was one of the founders of the Teatro de Arena, undoubtedly the vanguard of popular, militant theatre in Brazil. He won practically every set design award. He brought us his marvelous findings in spatial condensation and malleability, and in the creative diversion of techniques and material—appropriate devices for an underdeveloped country. This is what helped us pave the way to reformulating the reigning design paradigms.  We had to do what Flávio had done in the theatre: thoroughly rethink how to be an architect. Upend the perspective. The way we were taught was to start from a desired result; then others would take care of getting there, no matter how. We, on the other hand, set out to go down to the building site and accompany those carrying out the labor itself, those who actually build, the formally subsumed workers in manufacture who are increasingly deprived of the knowledge and know-how presupposed by this kind of subsumption. We should have been fostering the reconstitution of this knowledge and know-how—not so as to fulfil this assumption, but in order to reinvigorate the other side of this assumption according to Marx: the historical rebellion of the manufacture worker, especially the construction worker. We had to rekindle the demand that fueled this rebellion: total self-determination, and not just that of the manual operation as such. Our aim was above all political and ethical. Aesthetics only mattered by way of what it included—ethics. Instead of estética, we wrote est ética [this is ethics]. We wanted to make building sites into nests for the return of revolutionary syndicalism, which we ourselves had yet to discover. Sérgio Ferro, born in Brazil in 1938, studied architecture at FAUUSP, São Paulo. In the 1960s, he joined the Brazilian communist party and started, along with Rodrigo Lefevre and Flávio Império, the collective known as Arquitetura Nova. After being arrested by the military dictatorship that took power in Brazil in 1964, he moved to France as an exile. As a painter and a professor at the École Nationale Supérieure d’Architecture de Grenoble, where he founded the Dessin/Chantier laboratory, he engaged in extensive research which resulted in several publications, exhibitions, and awards in Brazil and in France, including the title of Chevalier des Arts et des Lettres in 1992. Following his retirement from teaching, Ferro continues to research, write, and paint.
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  • SAG-AFTRA proposed AI protections will let performers send their digital replicas on strike

    TechTarget and Informa Tech’s Digital Business Combine.TechTarget and InformaTechTarget and Informa Tech’s Digital Business Combine.Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.SAG-AFTRA proposed AI protections will let performers send their digital replicas on strikeSAG-AFTRA proposed AI protections will let performers send their digital replicas on strikeA tentative agreement proposed by the union will also require game studios to secure informed consent from performers when using AI.Chris Kerr, Senior Editor, NewsJune 13, 20251 Min ReadImage via SAG-AFTRAPerformer union SAG-AFTRA has outlined what sort of AI protections have been secured through its new-look Interactive Media Agreement.The union, which this week suspended a year-long strike after finally agreeing terms with game studios signed to the IMA, said the new contract includes "important guardrails and gains around AI" such as the need for informed consent when deploying AI tech and the ability for performers to suspend consent for Digital Replicas during a strike—effectively sending their digital counterparts to the picket line.Compensation gains include the need for collectively-bargained minimums covering the use of Digital Replicas created with IMA-covered performances and higher minimumsfor what SAG-AFTRA calls "Real Time Generation," which is when a Digital Replica-voiced chatbot might be embedded in a video game.Secondary Performance Payments will also require studios to compensate performers when visual performances are reused in additional projects. The tentative agreement has already been approved by the SAG-AFTRA National Board and has now been submitted to union members for ratification.If ratified, it will also provide compounded compensation increases at a rate of 15.17 percent plus additional 3 percent increases in November 2025, November 2026, and November 2027. In addition, the overtime rate maximum for overscale performers will be based on double scale.Related:The full terms off the three-year deal will be released on June 18 alongside other ratification materials. Eligible SAG-AFTRA members will have until 5pm PDT on Wednesday, July 9, to vote on the agreement.  about:Labor & UnionizationAbout the AuthorChris KerrSenior Editor, News, GameDeveloper.comGame Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.See more from Chris KerrDaily news, dev blogs, and stories from Game Developer straight to your inboxStay UpdatedYou May Also Like
    #sagaftra #proposed #protections #will #let
    SAG-AFTRA proposed AI protections will let performers send their digital replicas on strike
    TechTarget and Informa Tech’s Digital Business Combine.TechTarget and InformaTechTarget and Informa Tech’s Digital Business Combine.Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.SAG-AFTRA proposed AI protections will let performers send their digital replicas on strikeSAG-AFTRA proposed AI protections will let performers send their digital replicas on strikeA tentative agreement proposed by the union will also require game studios to secure informed consent from performers when using AI.Chris Kerr, Senior Editor, NewsJune 13, 20251 Min ReadImage via SAG-AFTRAPerformer union SAG-AFTRA has outlined what sort of AI protections have been secured through its new-look Interactive Media Agreement.The union, which this week suspended a year-long strike after finally agreeing terms with game studios signed to the IMA, said the new contract includes "important guardrails and gains around AI" such as the need for informed consent when deploying AI tech and the ability for performers to suspend consent for Digital Replicas during a strike—effectively sending their digital counterparts to the picket line.Compensation gains include the need for collectively-bargained minimums covering the use of Digital Replicas created with IMA-covered performances and higher minimumsfor what SAG-AFTRA calls "Real Time Generation," which is when a Digital Replica-voiced chatbot might be embedded in a video game.Secondary Performance Payments will also require studios to compensate performers when visual performances are reused in additional projects. The tentative agreement has already been approved by the SAG-AFTRA National Board and has now been submitted to union members for ratification.If ratified, it will also provide compounded compensation increases at a rate of 15.17 percent plus additional 3 percent increases in November 2025, November 2026, and November 2027. In addition, the overtime rate maximum for overscale performers will be based on double scale.Related:The full terms off the three-year deal will be released on June 18 alongside other ratification materials. Eligible SAG-AFTRA members will have until 5pm PDT on Wednesday, July 9, to vote on the agreement.  about:Labor & UnionizationAbout the AuthorChris KerrSenior Editor, News, GameDeveloper.comGame Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.See more from Chris KerrDaily news, dev blogs, and stories from Game Developer straight to your inboxStay UpdatedYou May Also Like #sagaftra #proposed #protections #will #let
    WWW.GAMEDEVELOPER.COM
    SAG-AFTRA proposed AI protections will let performers send their digital replicas on strike
    TechTarget and Informa Tech’s Digital Business Combine.TechTarget and InformaTechTarget and Informa Tech’s Digital Business Combine.Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.SAG-AFTRA proposed AI protections will let performers send their digital replicas on strikeSAG-AFTRA proposed AI protections will let performers send their digital replicas on strikeA tentative agreement proposed by the union will also require game studios to secure informed consent from performers when using AI.Chris Kerr, Senior Editor, NewsJune 13, 20251 Min ReadImage via SAG-AFTRAPerformer union SAG-AFTRA has outlined what sort of AI protections have been secured through its new-look Interactive Media Agreement (IMA).The union, which this week suspended a year-long strike after finally agreeing terms with game studios signed to the IMA, said the new contract includes "important guardrails and gains around AI" such as the need for informed consent when deploying AI tech and the ability for performers to suspend consent for Digital Replicas during a strike—effectively sending their digital counterparts to the picket line.Compensation gains include the need for collectively-bargained minimums covering the use of Digital Replicas created with IMA-covered performances and higher minimums (7.5x scale) for what SAG-AFTRA calls "Real Time Generation," which is when a Digital Replica-voiced chatbot might be embedded in a video game.Secondary Performance Payments will also require studios to compensate performers when visual performances are reused in additional projects. The tentative agreement has already been approved by the SAG-AFTRA National Board and has now been submitted to union members for ratification.If ratified, it will also provide compounded compensation increases at a rate of 15.17 percent plus additional 3 percent increases in November 2025, November 2026, and November 2027. In addition, the overtime rate maximum for overscale performers will be based on double scale.Related:The full terms off the three-year deal will be released on June 18 alongside other ratification materials. Eligible SAG-AFTRA members will have until 5pm PDT on Wednesday, July 9, to vote on the agreement. Read more about:Labor & UnionizationAbout the AuthorChris KerrSenior Editor, News, GameDeveloper.comGame Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.See more from Chris KerrDaily news, dev blogs, and stories from Game Developer straight to your inboxStay UpdatedYou May Also Like
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  • 30 Best Architecture and Design Firms in New Zealand

    These annual rankings were last updated on June 13, 2025. Want to see your firm on next year’s list? Continue reading for more on how you can improve your studio’s ranking.
    New Zealand is a one-of-a-kind island in the Pacific, famous for its indigenous Maori architecture. The country has managed to preserve an array of historical aboriginal ruins, such as maraeand wharenui, despite its European colonization during the 19th century.
    Apart from the country’s ancient ruins, New Zealand is also home to several notable architectural landmarks like the famous Sky Tower piercing the Auckland skyline to the organic forms of the Te Papa Tongarewa Museum in Wellington. Renowned architects like Sir Ian Athfield, whose works blend modernist principles with a deep respect for the natural landscape, have left an indelible mark on the country’s architectural legacy.
    Being home to a stunning tropical landscape, New Zealand architects have developed eco-friendly residential designs that harness the power of renewable energy as well as visionary urban developments prioritizing livability and connectivity. A notable example is Turanga Central Library in Christchurch, a project that exceeds all eco-friendly design standards and benchmark emissions. Finally, concepts like passive design are increasingly becoming standard practice in architectural circles.
    With so many architecture firms to choose from, it’s challenging for clients to identify the industry leaders that will be an ideal fit for their project needs. Fortunately, Architizer is able to provide guidance on the top design firms in New Zealand based on more than a decade of data and industry knowledge.
    How are these architecture firms ranked?
    The following ranking has been created according to key statistics that demonstrate each firm’s level of architectural excellence. The following metrics have been accumulated to establish each architecture firm’s ranking, in order of priority:

    The number of A+Awards wonThe number of A+Awards finalistsThe number of projects selected as “Project of the Day”The number of projects selected as “Featured Project”The number of projects uploaded to ArchitizerEach of these metrics is explained in more detail at the foot of this article. This ranking list will be updated annually, taking into account new achievements of New Zealand architecture firms throughout the year.
    Without further ado, here are the 30 best architecture firms in New Zealand:

    30. CoLab Architecture

    © CoLab Architecture Ltd

    CoLab Architecture is a small practice of two directors, Tobin Smith and Blair Paterson, based in Christchurch New Zealand. Tobin is a creative designer with a wealth of experience in the building industry. Blair is a registered architect and graduate from the University of Auckland.
    “We like architecture to be visually powerful, intellectually elegant, and above all timeless. For us, timeless design is achieved through simplicity and strength of concept — in other words, a single idea executed beautifully with a dedication to the details. We strive to create architecture that is conscious of local climateand the environment.”
    Some of CoLab Architecture’s most prominent projects include:

    Urban Cottage, Christchurch, New Zealand

    The following statistics helped CoLab Architecture Ltd achieve 30th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    1

    Total Projects
    1

    29. Paul Whittaker

    © Paul Whittaker

    Paul Whittaker is an architecture firm based in New Zealand. Its work revolves around residential architecture.
    Some of Paul Whittaker’s most prominent projects include:

    Whittaker Cube, Kakanui, New Zealand

    The following statistics helped Paul Whittaker achieve 29th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    1

    Total Projects
    1

    28. Space Division

    © Simon Devitt Photographer

    Space Division is a boutique architectural practice that aims to positively impact the lives and environment of its clients and their communities by purposefully producing quality space. We believe our name reflects both the essence of what we do, but also how we strive to do it – succinctly and simply. Our design process is inclusive and client focused with their desires, physical constraints, budgets, time frames, compliance and construction processes all carefully considered and incorporated into our designs.
    Space Division has successfully applied this approach to a broad range of project types within the field of architecture, ranging from commercial developments, urban infrastructure to baches, playhouses and residential homes. Space Divisions team is committed to delivering a very personal and complete service to each of their clients, at each stage of the process. To assist in achieving this Space Division collaborates with a range of trusted technical specialists, based on the specific needs of our client. Which ensures we stay focussed, passionate agile and easily scalable.
    Some of Space Division’s most prominent projects include:

    Stradwick House, Auckland, New Zealand

    The following statistics helped Space Division achieve 28th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    1

    Total Projects
    1

    27. Sumich Chaplin Architects

    © Sumich Chaplin Architects

    Sumich Chaplin Architects undertake to provide creative, enduring architectural design based on a clear understanding and interpretation of a client’s brief. We work with an appreciation and respect for the surrounding landscape and environment.
    Some of Sumich Chaplin Architects’ most prominent projects include:

    Millbrook House, Arrowtown, New Zealand

    The following statistics helped Sumich Chaplin Architects achieve 27th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    1

    Total Projects
    1

    26. Daniel Marshall Architects

    © Simon Devitt Photographer

    Daniel Marshall Architectsis an Auckland based practice who are passionate about designing high quality and award winning New Zealand architecture. Our work has been published in periodicals and books internationally as well as numerous digital publications. Daniel leads a core team of four individually accomplished designers who skillfully collaborate to resolve architectural projects from their conception through to their occupation.
    DMA believe architecture is a ‘generalist’ profession which engages with all components of an architectural project; during conceptual design, documentation and construction phases.  We pride ourselves on being able to holistically engage with a complex of architectural issues to arrive at a design solution equally appropriate to its contextand the unique ways our clients prefer to live.
    Some of Daniel Marshall Architects’ most prominent projects include:

    Lucerne, Auckland, New Zealand
    House in Herne Bay, Herne Bay, Auckland, New Zealand

    The following statistics helped Daniel Marshall Architects achieve 26th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    1

    Total Projects
    2

    25. AW Architects

    © AW Architects

    Creative studio based in Christchurch, New Zealand. AW-ARCH is committed to an inclusive culture where everyone is encouraged to share their perspectives – our partners, our colleagues and our clients. Our team comes from all over the globe, bringing with them a variety of experiences. We embrace the differences that shape people’s lives, including race, ethnicity, identity and ability. We come together around the drawing board, the monitor, and the lunch table, immersed in the free exchange of ideas and synthesizing the diverse viewpoints of creative people, which stimulates innovative design and makes our work possible.
    Mentorship is key to engagement within AW-ARCH, energizing our studio and feeding invention. It’s our social and professional responsibility and helps us develop and retain a dedicated team. This includes offering internships that introduce young people to our profession, as well as supporting opportunities for our people outside the office — teaching, volunteering and exploring.
    Some of AW Architects’ most prominent projects include:

    OCEAN VIEW TERRACE HOUSE, Christchurch, New Zealand
    212 CASHEL STREET, Christchurch, New Zealand
    LAKE HOUSE, Queenstown, New Zealand
    RIVER HOUSE, Christchurch, New Zealand
    HE PUNA TAIMOANA, Christchurch, New Zealand

    The following statistics helped AW Architects achieve 25th place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Finalist
    1

    Total Projects
    9

    24. Archimedia

    © Patrick Reynolds

    Archimedia is a New Zealand architecture practice with NZRAB and green star accredited staff, offering design services in the disciplines of architecture, interiors and ecology. Delivering architecture involves intervention in both natural eco-systems and the built environment — the context within which human beings live their lives.
    Archimedia uses the word “ecology” to extend the concept of sustainability to urban design and master planning and integrates this holistic strategy into every project. Archimedia prioritizes client project requirements, functionality, operational efficiency, feasibility and programme.
    Some of Archimedia’s most prominent projects include:

    Te Oro, Auckland, New Zealand
    Auckland Art Gallery Toi o Tamaki, Auckland, New Zealand
    Hekerua Bay Residence, New Zealand
    Eye Institute , Remuera, Auckland, New Zealand
    University of Auckland Business School, Auckland, New Zealand

    The following statistics helped Archimedia achieve 24th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    1

    Total Projects
    25

    23. MC Architecture Studio

    © MC Architecture Studio Ltd

    The studio’s work, questioning the boundary between art and architecture, provides engaging and innovative living space with the highest sustainability standard. Design solutions are tailored on client needs and site’s characteristics. Hence the final product will be unique and strongly related to the context and wider environment.
    On a specific-project basis, the studio, maintaining the leadership of the whole process, works in a network with local and international practices to achieve the best operational efficiency and local knowledge worldwide to accommodate the needs of a big scale project or specific requirements.
    Some of MC Architecture Studio’s most prominent projects include:

    Cass Bay House, Cass Bay, Lyttelton, New Zealand
    Ashburton Alteration, Ashburton, New Zealand
    restaurant/cafe, Ovindoli, Italy
    Private Residence, Christchurch, New Zealand
    Private Residence, Christchurch, New Zealand

    The following statistics helped MC Architecture Studio Ltd achieve 23rd place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    2

    Total Projects
    19

    22. Architecture van Brandenburg

    © Architecture van Brandenburg

    Van Brandenburg is a design focused studio for architecture, landscape architecture, urbanism, and product design with studios in Queenstown and Dunedin, New Zealand. With global reach Van Brandenburg conducts themselves internationally, where the team of architects, designers and innovators create organic built form, inspired by nature, and captured by curvilinear design.
    Some of Architecture van Brandenburg’s most prominent projects include:

    Marisfrolg Fashion Campus, Shenzhen, China

    The following statistics helped Architecture van Brandenburg achieve 22nd place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    1

    Featured Projects
    1

    Total Projects
    1

    21. MacKayCurtis

    © MacKayCurtis

    MacKay Curtis is a design led practice with a mission to create functional architecture of lasting beauty that enhances peoples lives.
    Some of MacKayCurtis’ most prominent projects include:

    Mawhitipana House, Auckland, New Zealand

    The following statistics helped MacKayCurtis achieve 21st place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    1

    Featured Projects
    1

    Total Projects
    1

    20. Gerrad Hall Architects

    © Gerrad Hall Architects

    We aspire to create houses that are a joyful sensory experience.
    Some of Gerrad Hall Architects’ most prominent projects include:

    Inland House, Mangawhai, New Zealand
    Herne Bay Villa Alteration, Auckland, New Zealand

    The following statistics helped Gerrad Hall Architects achieve 20th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    2

    Total Projects
    2

    19. Dorrington Atcheson Architects

    © Dorrington Atcheson Architects

    Dorrington Atcheson Architects was founded as Dorrington Architects & Associates was formed in 2010, resulting in a combined 20 years of experience in the New Zealand architectural market. We’re a boutique architecture firm working on a range of projects and budgets. We love our work, we pride ourselves on the work we do and we enjoy working with our clients to achieve a result that resolves their brief.
    The design process is a collaborative effort, working with the client, budget, site and brief, to find unique solutions that solve the project at hand. The style of our projects are determined by the site and the budget, with a leaning towards contemporary modernist design, utilizing a rich natural material palette, creating clean and tranquil spaces.
    Some of Dorrington Atcheson Architects’ most prominent projects include:

    Lynch Street
    Coopers Beach House, Coopers Beach, New Zealand
    Rutherford House, Tauranga Taupo, New Zealand
    Winsomere Cres
    Kathryn Wilson Shoebox, Auckland, New Zealand

    The following statistics helped Dorrington Atcheson Architects achieve 19th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    2

    Total Projects
    14

    18. Andrew Barre Lab

    © Marcela Grassi

    Andrew Barrie Lab is an architectural practice that undertakes a diverse range of projects. We make buildings, books, maps, classes, exhibitions and research.
    Some of Andrew Barre Lab’s most prominent projects include:

    Learning from Trees, Venice, Italy

    The following statistics helped Andrew Barre Lab achieve 18th place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Finalist
    2

    Featured Projects
    1

    Total Projects
    1

    17. Warren and Mahoney

    © Simon Devitt Photographer

    Warren and Mahoney is an insight led multidisciplinary architectural practice with six locations functioning as a single office. Our clients and projects span New Zealand, Australia and the Pacific Rim. The practice has over 190 people, comprising of specialists working across the disciplines of architecture, workplace, masterplanning, urban design and sustainable design. We draw from the wider group for skills and experience on every project, regardless of the location.
    Some of Warren and Mahoney’s most prominent projects include:

    MIT Manukau & Transport Interchange, Auckland, New Zealand
    Carlaw Park Student Accommodation, Auckland, New Zealand
    Pt Resolution Footbridge, Auckland, New Zealand
    Isaac Theatre Royal, Christchurch, New Zealand
    University of Auckland Recreation and Wellness Centre, Auckland, New Zealand

    The following statistics helped Warren and Mahoney achieve 17th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    2

    Total Projects
    5

    16. South Architects Limited

    © South Architects Limited

    Led by Craig South, our friendly professional team is dedicated to crafting for uniqueness and producing carefully considered architecture that will endure and be loved. At South Architects, every project has a unique story. This story starts and ends with our clients, whose values and aspirations fundamentally empower and inspire our whole design process.
    Working together with our clients is pivotal to how we operate and we share a passion for innovation in design. We invite you to meet us and explore what we can do for you. As you will discover, our client focussed process is thorough, robust and responsive. We see architecture as the culmination of a journey with you.
    Some of South Architects Limited’s most prominent projects include:

    Three Gables, Christchurch, New Zealand
    Concrete Copper Home, Christchurch, New Zealand
    Driftwood Home, Christchurch, New Zealand
    Half Gable Townhouses, Christchurch, New Zealand
    Kilmore Street, Christchurch, New Zealand

    The following statistics helped South Architects Limited achieve 16th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    3

    Total Projects
    6

    15. Pac Studio

    © Pac Studio

    Pac Studio is an ideas-driven design office, committed to intellectual and artistic rigor and fueled by a strong commitment to realizing ideas in the world. We believe a thoughtful and inclusive approach to design, which puts people at the heart of any potential solution, is the key to compelling and positive architecture.
    Through our relationships with inter-related disciplines — furniture, art, landscape and academia — we can create a whole that is greater than the sum of its parts. We are open to unconventional propositions. We are architects and designers with substantial experience delivering highly awarded architectural projects on multiple scales.
    Some of Pac Studio’s most prominent projects include:

    Space Invader, Auckland, New Zealand
    Split House, Auckland, New Zealand
    Yolk House, Auckland, New Zealand
    Wanaka Crib, Wanaka, New Zealand
    Pahi House, Pahi, New Zealand

    The following statistics helped Pac Studio achieve 15th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    3

    Total Projects
    8

    14. Jasmax

    © Jasmax

    Jasmax is one of New Zealand’s largest and longest established architecture and design practices. With over 250 staff nationwide, the practice has delivered some of the country’s most well known projects, from the Museum of New Zealand Te Papa Tongarewa to major infrastructure and masterplanning projects such as Auckland’s Britomart Station.
    From our four regional offices, the practice works with clients, stakeholders and communities across the following sectors: commercial, cultural and civic, education, infrastructure, health, hospitality, retail, residential, sports and recreation, and urban design.
    Environmentally sustainable design is part of everything we do, and we were proud to work with Ngāi Tūhoe to design one of New Zealand’s most advanced sustainable buildings, Te Uru Taumatua; which has been designed to the stringent criteria of the International Living Future Institute’s Living Building Challenge.
    Some of Jasmax’s most prominent projects include:

    The Surf Club at Muriwai, Muriwai, New Zealand
    Auckland University Mana Hauora Building, Auckland, New Zealand
    The Fonterra Centre, Auckland, New Zealand
    Auckland University of Technology Sir Paul Reeves Building , Auckland, New Zealand
    NZI Centre, Auckland, New Zealand

    The following statistics helped Jasmax achieve 14th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    3

    Total Projects
    21

    13. Condon Scott Architects

    © Condon Scott Architects

    Condon Scott Architects is a boutique, award-winning NZIA registered architectural practice based in Wānaka, New Zealand. Since inception 35 years ago, Condon Scott Architects has been involved in a wide range of high end residential and commercial architectural projects throughout Queenstown, Wānaka, the Central Otago region and further afield.
    Director Barry Condonand principal Sarah Scott– both registered architects – work alongside a highly skilled architectural team to deliver a full design and construction management service. This spans from initial concept design right through to tender management and interior design.
    Condon Scott Architect’s approach is to view each commission as a bespoke and site specific project, capitalizing on the unique environmental conditions and natural surroundings that are so often evident in this beautiful part of the world.
    Some of Condon Scott Architects’ most prominent projects include:

    Sugi House, Wānaka, New Zealand
    Wanaka Catholic Church, Wanaka, New Zealand
    Mount Iron Barn, Wanaka, New Zealand
    Bendigo Terrace House, New Zealand
    Bargour Residence, Wanaka, New Zealand

    The following statistics helped Condon Scott Architects achieve 13th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    4

    Total Projects
    17

    12. Glamuzina Paterson Architects

    © Glamuzina Paterson Architects

    Glamuzina Architects is an Auckland based practice established in 2014. We strive to produce architecture that is crafted, contextual and clever. Rather than seeking a particular outcome we value a design process that is rigorous and collaborative.
    When designing we look to the context of a project beyond just its immediate physical location to the social, political, historical and economic conditions of place. This results in architecture that is uniquely tailored to the context it sits within.
    We work on many different types of projects across a range of scales; from small interiors to large public buildings. Regardless of a project’s budget we always prefer to work smart, using a creative mix of materials, light and volume in preference to elaborate finishes or complex detailing.
    Some of Glamuzina Paterson Architects’ most prominent projects include:

    Lake Hawea Courtyard House, Otago, New Zealand
    Blackpool House, Auckland, New Zealand
    Brick Bay House, Auckland, New Zealand
    Giraffe House, Auckland, New Zealand
    Giraffe House, Auckland, New Zealand

    The following statistics helped Glamuzina Paterson Architects achieve 12th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    4

    Total Projects
    5

    11. Cheshire Architects

    © Patrick Reynolds

    Cheshire Architects does special projects, irrespective of discipline, scale or type. The firm moves fluidly from luxury retreat to city master plan to basement cocktail den, shaping every aspect of an environment in pursuit of the extraordinary.
    Some of Cheshire Architects’ most prominent projects include:

    Rore kahu, Te Tii, New Zealand
    Eyrie, New Zealand
    Milse, Takanini, New Zealand

    The following statistics helped Cheshire Architects achieve 11th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    3

    Total Projects
    3

    10. Patterson Associates

    © Patterson Associates

    Pattersons Associates Architects began its creative story with architect Andrew Patterson in 1986 whose early work on New Zealand’s unspoiled coasts, explores relationships between people and landscape to create a sense of belonging. The architecture studio started based on a very simple idea; if a building can feel like it naturally ‘belongs,’ or fits logically in a place, to an environment, a time and culture, then the people that inhabit the building will likely feel a sense of belonging there as well. This methodology connects theories of beauty, confidence, economy and comfort.
    In 2004 Davor Popadich and Andrew Mitchell joined the firm as directors, taking it to another level of creative exploration and helping it grow into an architecture studio with an international reputation.
    Some of Patterson Associates’ most prominent projects include:

    Seascape Retreat, Canterbury, New Zealand
    The Len Lye Centre, New Plymouth, New Zealand
    Country House in the City, Auckland, New Zealand
    Scrubby Bay House, Canterbury, New Zealand
    Parihoa House, Auckland, New Zealand

    The following statistics helped Patterson Associates achieve 10th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    5

    Total Projects
    5

    9. Team Green Architects

    © Team Green Architects

    Established in 2013 by Sian Taylor and Mark Read, Team Green Architects is a young committed practice focused on designing energy efficient buildings.
    Some of Team Green Architects’ most prominent projects include:

    Dalefield Guest House, Queenstown, New Zealand
    Olive Grove House, Cromwell, New Zealand
    Hawthorn House, Queenstown, New Zealand
    Frankton House, Queenstown, New Zealand
    Contemporary Sleepout, Arthurs Point, New Zealand

    The following statistics helped Team Green Architects achieve 9th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    5

    Total Projects
    7

    8. Creative Arch

    © Creative Arch

    Creative Arch is an award-winning, multi-disciplined architectural design practice, founded in 1998 by architectural designer and director Mark McLeay. The range of work at Creative Arch is as diverse as our clients, encompassing residential homes, alterations and renovations, coastal developments, sub-division developments, to commercial projects.
    The team at Creative Arch are an enthusiastic group of talented professional architects and architectural designers, with a depth of experience, from a range of different backgrounds and cultures. Creative Arch is a client-focused firm committed to providing excellence in service, culture and project outcomes.
    Some of Creative Arch’s most prominent projects include:

    Rothesay Bay House, North Shore, New Zealand
    Best Pacific Institute of Education, Auckland, New Zealand
    Sumar Holiday Home, Whangapoua, New Zealand
    Cook Holiday Home, Omaha, New Zealand
    Arkles Bay Residence, Whangaparaoa, New Zealand

    The following statistics helped Creative Arch achieve 8th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    5

    Total Projects
    18

    7. Crosson Architects

    © Crosson Architects

    At Crosson Architects we are constantly striving to understand what is motivating the world around us.
    Some of Crosson Architects’ most prominent projects include:

    Hut on Sleds, Whangapoua, New Zealand
    Te Pae North Piha Surf Lifesaving Tower, Auckland, New Zealand
    Coromandel Bach, Coromandel, New Zealand
    Tutukaka House, Tutukaka, New Zealand
    St Heliers House, Saint Heliers, Auckland, New Zealand

    The following statistics helped Crosson Architects achieve 7th place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    1

    A+Awards Finalist
    2

    Featured Projects
    4

    Total Projects
    6

    6. Bossley Architects

    © Bossley Architects

    Bossley Architects is an architectural and interior design practice with the express purpose of providing intense input into a deliberately limited number of projects. The practice is based on the belief that innovative yet practical design is essential for the production of good buildings, and that the best buildings spring from an open and enthusiastic collaboration between architect, client and consultants.
    We have designed a wide range of projects including commercial, institutional and residential, and have amassed special expertise in the field of art galleries and museums, residential and the restaurant/entertainment sector. Whilst being very much design focused, the practice has an overriding interest in the pragmatics and feasibility of construction.
    Some of Bossley Architects’ most prominent projects include:

    Ngā Hau Māngere -Old Māngere Bridge Replacement, Auckland, New Zealand
    Arruba, Waiuku, New Zealand
    Brown Vujcich House
    Voyager NZ Maritime Museum
    Omana Luxury Villas, Auckland, New Zealand

    The following statistics helped Bossley Architects achieve 6th place in the 30 Best Architecture Firms in New Zealand:

    Featured Projects
    6

    Total Projects
    21

    5. Smith Architects

    © Simon Devitt Photographer

    Smith Architects is an award-winning international architectural practice creating beautiful human spaces that are unique, innovative and sustainable through creativity, refinement and care. Phil and Tiffany Smith established the practice in 2007. We have spent more than two decades striving to understand what makes some buildings more attractive than others, in the anticipation that it can help us design better buildings.
    Some of Smith Architects’ most prominent projects include:

    Kakapo Creek Children’s Garden, Mairangi Bay, Auckland, New Zealand
    New Shoots Children’s Centre, Kerikeri, Kerikeri, New Zealand
    GaiaForest Preschool, Manurewa, Auckland, New Zealand
    Chrysalis Childcare, Auckland, New Zealand
    House of Wonder, Cambridge, Cambridge, New Zealand

    The following statistics helped Smith Architects achieve 5th place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Finalist
    1

    Featured Projects
    6

    Total Projects
    23

    4. Monk Mackenzie

    © Monk Mackenzie

    Monk Mackenzie is an architecture and design firm based in New Zealand. Monk Mackenzie’s design portfolio includes a variety of architectural projects, such as transport and infrastructure, hospitality and sport, residential, cultural and more.
    Some of Monk Mackenzie’s most prominent projects include:

    X HOUSE, Queenstown, New Zealand
    TURANGANUI BRIDGE, Gisborne, New Zealand
    VIVEKANANDA BRIDGE
    EDITION
    Canada Street Bridge, Auckland, New Zealand

    The following statistics helped Monk Mackenzie achieve 4th place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    2

    A+Awards Finalist
    4

    Featured Projects
    4

    Total Projects
    17

    3. Irving Smith Architects

    © Irving Smith Architects

    Irving Smith Jackhas been developed as a niche architecture practice based in Nelson, but working in a variety of sensitive environments and contexts throughout New Zealand. ISJ demonstrates an ongoing commitment to innovative, sustainable and researched based design , backed up by national and international award and publication recognition, ongoing research with both the Universities of Canterbury and Auckland, and regular invitations to lecture on their work.
    Timber Awards include NZ’s highest residential, commercial and engineering timber designs. Key experience, ongoing research and work includes developing structural timber design solutions in the aftermath of the Canterbury earthquakes. Current projects include cultural, urban, civic and residential projects spread throughout New Zealand, and recently in the United States and France.
    Some of Irving Smith Architects’ most prominent projects include:

    SCION Innovation Hub – Te Whare Nui o Tuteata, Rotorua, New Zealand
    Mountain Range House, Brightwater, New Zealand
    Alexandra Tent House, Wellington, New Zealand
    Te Koputu a te Whanga a Toi : Whakatane Library & Exhibition Centre, Whakatane, New Zealand
    offSET Shed House, Gisborne, New Zealand

    The following statistics helped Irving Smith Architects achieve 3rd place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    2

    A+Awards Finalist
    1

    Featured Projects
    6

    Total Projects
    13

    2. Fearon Hay Architects

    © Fearon Hay Architects

    Fearon Hay is a design-led studio undertaking a broad range of projects in diverse environments, the firm is engaged in projects on sites around the world. Tim Hay and Jeff Fearon founded the practice in 1993 as a way to enable their combined involvement in the design and delivery of each project. Together, they lead an international team of experienced professionals.
    The studio approached every project with a commitment to design excellence, a thoughtful consideration of site and place, and an inventive sense of creativity. Fearon Hay enjoys responding to a range of briefs: Commercial projects for office and workplace, complex heritage environments, public work within the urban realm or wider landscape, private dwellings and detailed bespoke work for hospitality and interior environments.
    Some of Fearon Hay Architects’ most prominent projects include:

    Bishop Hill The Camp, Tawharanui Peninsula, New Zealand
    Matagouri, Queenstown, New Zealand
    Alpine Terrace House, Queenstown, New Zealand
    Island Retreat, Auckland, New Zealand
    Bishop Selwyn Chapel, Auckland, New Zealand

    The following statistics helped Fearon Hay Architects achieve 2nd place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    2

    A+Awards Finalist
    3

    Featured Projects
    8

    Total Projects
    17

    1. RTA Studio

    © RTA Studio

    Richard Naish founded RTA Studio in 1999 after a successful career with top practices in London and Auckland. We are a practice that focuses on delivering exceptional design with a considered and personal service. Our work aims to make a lasting contribution to the urban and natural context by challenging, provoking and delighting.
    Our studio is constantly working within the realms of public, commercial and urban design as well as sensitive residential projects. We are committed to a sustainable built environment and are at the forefront developing carbon neutral buildings. RTA Studio has received more than 100 New Zealand and international awards, including Home of The Year, a World Architecture Festival category win and the New Zealand Architecture Medal.
    Some of RTA Studio’s most prominent projects include:

    SCION Innovation Hub – Te Whare Nui o Tuteata, Rotorua, New Zealand
    OBJECTSPACE, Auckland, New Zealand
    C3 House, New Zealand
    Freemans Bay School, Freemans Bay, Auckland, New Zealand
    ARROWTOWN HOUSE, Arrowtown, New Zealand
    Featured image: E-Type House by RTA Studio, Auckland, New Zealand

    The following statistics helped RTA Studio achieve 1st place in the 30 Best Architecture Firms in New Zealand:

    A+Awards Winner
    2

    A+Awards Finalist
    6

    Featured Projects
    6

    Total Projects
    16

    Why Should I Trust Architizer’s Ranking?
    With more than 30,000 architecture firms and over 130,000 projects within its database, Architizer is proud to host the world’s largest online community of architects and building product manufacturers. Its celebrated A+Awards program is also the largest celebration of architecture and building products, with more than 400 jurors and hundreds of thousands of public votes helping to recognize the world’s best architecture each year.
    Architizer also powers firm directories for a number of AIAChapters nationwide, including the official directory of architecture firms for AIA New York.
    An example of a project page on Architizer with Project Award Badges highlighted
    A Guide to Project Awards
    The blue “+” badge denotes that a project has won a prestigious A+Award as described above. Hovering over the badge reveals details of the award, including award category, year, and whether the project won the jury or popular choice award.
    The orange Project of the Day and yellow Featured Project badges are awarded by Architizer’s Editorial team, and are selected based on a number of factors. The following factors increase a project’s likelihood of being featured or awarded Project of the Day status:

    Project completed within the last 3 years
    A well written, concise project description of at least 3 paragraphs
    Architectural design with a high level of both functional and aesthetic value
    High quality, in focus photographs
    At least 8 photographs of both the interior and exterior of the building
    Inclusion of architectural drawings and renderings
    Inclusion of construction photographs

    There are 7 Projects of the Day each week and a further 31 Featured Projects. Each Project of the Day is published on Facebook, Twitter and Instagram Stories, while each Featured Project is published on Facebook. Each Project of the Day also features in Architizer’s Weekly Projects Newsletter and shared with 170,000 subscribers.
     

     
    We’re constantly look for the world’s best architects to join our community. If you would like to understand more about this ranking list and learn how your firm can achieve a presence on it, please don’t hesitate to reach out to us at editorial@architizer.com.
    The post 30 Best Architecture and Design Firms in New Zealand appeared first on Journal.
    #best #architecture #design #firms #new
    30 Best Architecture and Design Firms in New Zealand
    These annual rankings were last updated on June 13, 2025. Want to see your firm on next year’s list? Continue reading for more on how you can improve your studio’s ranking. New Zealand is a one-of-a-kind island in the Pacific, famous for its indigenous Maori architecture. The country has managed to preserve an array of historical aboriginal ruins, such as maraeand wharenui, despite its European colonization during the 19th century. Apart from the country’s ancient ruins, New Zealand is also home to several notable architectural landmarks like the famous Sky Tower piercing the Auckland skyline to the organic forms of the Te Papa Tongarewa Museum in Wellington. Renowned architects like Sir Ian Athfield, whose works blend modernist principles with a deep respect for the natural landscape, have left an indelible mark on the country’s architectural legacy. Being home to a stunning tropical landscape, New Zealand architects have developed eco-friendly residential designs that harness the power of renewable energy as well as visionary urban developments prioritizing livability and connectivity. A notable example is Turanga Central Library in Christchurch, a project that exceeds all eco-friendly design standards and benchmark emissions. Finally, concepts like passive design are increasingly becoming standard practice in architectural circles. With so many architecture firms to choose from, it’s challenging for clients to identify the industry leaders that will be an ideal fit for their project needs. Fortunately, Architizer is able to provide guidance on the top design firms in New Zealand based on more than a decade of data and industry knowledge. How are these architecture firms ranked? The following ranking has been created according to key statistics that demonstrate each firm’s level of architectural excellence. The following metrics have been accumulated to establish each architecture firm’s ranking, in order of priority: The number of A+Awards wonThe number of A+Awards finalistsThe number of projects selected as “Project of the Day”The number of projects selected as “Featured Project”The number of projects uploaded to ArchitizerEach of these metrics is explained in more detail at the foot of this article. This ranking list will be updated annually, taking into account new achievements of New Zealand architecture firms throughout the year. Without further ado, here are the 30 best architecture firms in New Zealand: 30. CoLab Architecture © CoLab Architecture Ltd CoLab Architecture is a small practice of two directors, Tobin Smith and Blair Paterson, based in Christchurch New Zealand. Tobin is a creative designer with a wealth of experience in the building industry. Blair is a registered architect and graduate from the University of Auckland. “We like architecture to be visually powerful, intellectually elegant, and above all timeless. For us, timeless design is achieved through simplicity and strength of concept — in other words, a single idea executed beautifully with a dedication to the details. We strive to create architecture that is conscious of local climateand the environment.” Some of CoLab Architecture’s most prominent projects include: Urban Cottage, Christchurch, New Zealand The following statistics helped CoLab Architecture Ltd achieve 30th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 29. Paul Whittaker © Paul Whittaker Paul Whittaker is an architecture firm based in New Zealand. Its work revolves around residential architecture. Some of Paul Whittaker’s most prominent projects include: Whittaker Cube, Kakanui, New Zealand The following statistics helped Paul Whittaker achieve 29th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 28. Space Division © Simon Devitt Photographer Space Division is a boutique architectural practice that aims to positively impact the lives and environment of its clients and their communities by purposefully producing quality space. We believe our name reflects both the essence of what we do, but also how we strive to do it – succinctly and simply. Our design process is inclusive and client focused with their desires, physical constraints, budgets, time frames, compliance and construction processes all carefully considered and incorporated into our designs. Space Division has successfully applied this approach to a broad range of project types within the field of architecture, ranging from commercial developments, urban infrastructure to baches, playhouses and residential homes. Space Divisions team is committed to delivering a very personal and complete service to each of their clients, at each stage of the process. To assist in achieving this Space Division collaborates with a range of trusted technical specialists, based on the specific needs of our client. Which ensures we stay focussed, passionate agile and easily scalable. Some of Space Division’s most prominent projects include: Stradwick House, Auckland, New Zealand The following statistics helped Space Division achieve 28th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 27. Sumich Chaplin Architects © Sumich Chaplin Architects Sumich Chaplin Architects undertake to provide creative, enduring architectural design based on a clear understanding and interpretation of a client’s brief. We work with an appreciation and respect for the surrounding landscape and environment. Some of Sumich Chaplin Architects’ most prominent projects include: Millbrook House, Arrowtown, New Zealand The following statistics helped Sumich Chaplin Architects achieve 27th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 26. Daniel Marshall Architects © Simon Devitt Photographer Daniel Marshall Architectsis an Auckland based practice who are passionate about designing high quality and award winning New Zealand architecture. Our work has been published in periodicals and books internationally as well as numerous digital publications. Daniel leads a core team of four individually accomplished designers who skillfully collaborate to resolve architectural projects from their conception through to their occupation. DMA believe architecture is a ‘generalist’ profession which engages with all components of an architectural project; during conceptual design, documentation and construction phases.  We pride ourselves on being able to holistically engage with a complex of architectural issues to arrive at a design solution equally appropriate to its contextand the unique ways our clients prefer to live. Some of Daniel Marshall Architects’ most prominent projects include: Lucerne, Auckland, New Zealand House in Herne Bay, Herne Bay, Auckland, New Zealand The following statistics helped Daniel Marshall Architects achieve 26th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 2 25. AW Architects © AW Architects Creative studio based in Christchurch, New Zealand. AW-ARCH is committed to an inclusive culture where everyone is encouraged to share their perspectives – our partners, our colleagues and our clients. Our team comes from all over the globe, bringing with them a variety of experiences. We embrace the differences that shape people’s lives, including race, ethnicity, identity and ability. We come together around the drawing board, the monitor, and the lunch table, immersed in the free exchange of ideas and synthesizing the diverse viewpoints of creative people, which stimulates innovative design and makes our work possible. Mentorship is key to engagement within AW-ARCH, energizing our studio and feeding invention. It’s our social and professional responsibility and helps us develop and retain a dedicated team. This includes offering internships that introduce young people to our profession, as well as supporting opportunities for our people outside the office — teaching, volunteering and exploring. Some of AW Architects’ most prominent projects include: OCEAN VIEW TERRACE HOUSE, Christchurch, New Zealand 212 CASHEL STREET, Christchurch, New Zealand LAKE HOUSE, Queenstown, New Zealand RIVER HOUSE, Christchurch, New Zealand HE PUNA TAIMOANA, Christchurch, New Zealand The following statistics helped AW Architects achieve 25th place in the 30 Best Architecture Firms in New Zealand: A+Awards Finalist 1 Total Projects 9 24. Archimedia © Patrick Reynolds Archimedia is a New Zealand architecture practice with NZRAB and green star accredited staff, offering design services in the disciplines of architecture, interiors and ecology. Delivering architecture involves intervention in both natural eco-systems and the built environment — the context within which human beings live their lives. Archimedia uses the word “ecology” to extend the concept of sustainability to urban design and master planning and integrates this holistic strategy into every project. Archimedia prioritizes client project requirements, functionality, operational efficiency, feasibility and programme. Some of Archimedia’s most prominent projects include: Te Oro, Auckland, New Zealand Auckland Art Gallery Toi o Tamaki, Auckland, New Zealand Hekerua Bay Residence, New Zealand Eye Institute , Remuera, Auckland, New Zealand University of Auckland Business School, Auckland, New Zealand The following statistics helped Archimedia achieve 24th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 25 23. MC Architecture Studio © MC Architecture Studio Ltd The studio’s work, questioning the boundary between art and architecture, provides engaging and innovative living space with the highest sustainability standard. Design solutions are tailored on client needs and site’s characteristics. Hence the final product will be unique and strongly related to the context and wider environment. On a specific-project basis, the studio, maintaining the leadership of the whole process, works in a network with local and international practices to achieve the best operational efficiency and local knowledge worldwide to accommodate the needs of a big scale project or specific requirements. Some of MC Architecture Studio’s most prominent projects include: Cass Bay House, Cass Bay, Lyttelton, New Zealand Ashburton Alteration, Ashburton, New Zealand restaurant/cafe, Ovindoli, Italy Private Residence, Christchurch, New Zealand Private Residence, Christchurch, New Zealand The following statistics helped MC Architecture Studio Ltd achieve 23rd place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 19 22. Architecture van Brandenburg © Architecture van Brandenburg Van Brandenburg is a design focused studio for architecture, landscape architecture, urbanism, and product design with studios in Queenstown and Dunedin, New Zealand. With global reach Van Brandenburg conducts themselves internationally, where the team of architects, designers and innovators create organic built form, inspired by nature, and captured by curvilinear design. Some of Architecture van Brandenburg’s most prominent projects include: Marisfrolg Fashion Campus, Shenzhen, China The following statistics helped Architecture van Brandenburg achieve 22nd place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 1 Featured Projects 1 Total Projects 1 21. MacKayCurtis © MacKayCurtis MacKay Curtis is a design led practice with a mission to create functional architecture of lasting beauty that enhances peoples lives. Some of MacKayCurtis’ most prominent projects include: Mawhitipana House, Auckland, New Zealand The following statistics helped MacKayCurtis achieve 21st place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 1 Featured Projects 1 Total Projects 1 20. Gerrad Hall Architects © Gerrad Hall Architects We aspire to create houses that are a joyful sensory experience. Some of Gerrad Hall Architects’ most prominent projects include: Inland House, Mangawhai, New Zealand Herne Bay Villa Alteration, Auckland, New Zealand The following statistics helped Gerrad Hall Architects achieve 20th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 2 19. Dorrington Atcheson Architects © Dorrington Atcheson Architects Dorrington Atcheson Architects was founded as Dorrington Architects & Associates was formed in 2010, resulting in a combined 20 years of experience in the New Zealand architectural market. We’re a boutique architecture firm working on a range of projects and budgets. We love our work, we pride ourselves on the work we do and we enjoy working with our clients to achieve a result that resolves their brief. The design process is a collaborative effort, working with the client, budget, site and brief, to find unique solutions that solve the project at hand. The style of our projects are determined by the site and the budget, with a leaning towards contemporary modernist design, utilizing a rich natural material palette, creating clean and tranquil spaces. Some of Dorrington Atcheson Architects’ most prominent projects include: Lynch Street Coopers Beach House, Coopers Beach, New Zealand Rutherford House, Tauranga Taupo, New Zealand Winsomere Cres Kathryn Wilson Shoebox, Auckland, New Zealand The following statistics helped Dorrington Atcheson Architects achieve 19th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 14 18. Andrew Barre Lab © Marcela Grassi Andrew Barrie Lab is an architectural practice that undertakes a diverse range of projects. We make buildings, books, maps, classes, exhibitions and research. Some of Andrew Barre Lab’s most prominent projects include: Learning from Trees, Venice, Italy The following statistics helped Andrew Barre Lab achieve 18th place in the 30 Best Architecture Firms in New Zealand: A+Awards Finalist 2 Featured Projects 1 Total Projects 1 17. Warren and Mahoney © Simon Devitt Photographer Warren and Mahoney is an insight led multidisciplinary architectural practice with six locations functioning as a single office. Our clients and projects span New Zealand, Australia and the Pacific Rim. The practice has over 190 people, comprising of specialists working across the disciplines of architecture, workplace, masterplanning, urban design and sustainable design. We draw from the wider group for skills and experience on every project, regardless of the location. Some of Warren and Mahoney’s most prominent projects include: MIT Manukau & Transport Interchange, Auckland, New Zealand Carlaw Park Student Accommodation, Auckland, New Zealand Pt Resolution Footbridge, Auckland, New Zealand Isaac Theatre Royal, Christchurch, New Zealand University of Auckland Recreation and Wellness Centre, Auckland, New Zealand The following statistics helped Warren and Mahoney achieve 17th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 5 16. South Architects Limited © South Architects Limited Led by Craig South, our friendly professional team is dedicated to crafting for uniqueness and producing carefully considered architecture that will endure and be loved. At South Architects, every project has a unique story. This story starts and ends with our clients, whose values and aspirations fundamentally empower and inspire our whole design process. Working together with our clients is pivotal to how we operate and we share a passion for innovation in design. We invite you to meet us and explore what we can do for you. As you will discover, our client focussed process is thorough, robust and responsive. We see architecture as the culmination of a journey with you. Some of South Architects Limited’s most prominent projects include: Three Gables, Christchurch, New Zealand Concrete Copper Home, Christchurch, New Zealand Driftwood Home, Christchurch, New Zealand Half Gable Townhouses, Christchurch, New Zealand Kilmore Street, Christchurch, New Zealand The following statistics helped South Architects Limited achieve 16th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 6 15. Pac Studio © Pac Studio Pac Studio is an ideas-driven design office, committed to intellectual and artistic rigor and fueled by a strong commitment to realizing ideas in the world. We believe a thoughtful and inclusive approach to design, which puts people at the heart of any potential solution, is the key to compelling and positive architecture. Through our relationships with inter-related disciplines — furniture, art, landscape and academia — we can create a whole that is greater than the sum of its parts. We are open to unconventional propositions. We are architects and designers with substantial experience delivering highly awarded architectural projects on multiple scales. Some of Pac Studio’s most prominent projects include: Space Invader, Auckland, New Zealand Split House, Auckland, New Zealand Yolk House, Auckland, New Zealand Wanaka Crib, Wanaka, New Zealand Pahi House, Pahi, New Zealand The following statistics helped Pac Studio achieve 15th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 8 14. Jasmax © Jasmax Jasmax is one of New Zealand’s largest and longest established architecture and design practices. With over 250 staff nationwide, the practice has delivered some of the country’s most well known projects, from the Museum of New Zealand Te Papa Tongarewa to major infrastructure and masterplanning projects such as Auckland’s Britomart Station. From our four regional offices, the practice works with clients, stakeholders and communities across the following sectors: commercial, cultural and civic, education, infrastructure, health, hospitality, retail, residential, sports and recreation, and urban design. Environmentally sustainable design is part of everything we do, and we were proud to work with Ngāi Tūhoe to design one of New Zealand’s most advanced sustainable buildings, Te Uru Taumatua; which has been designed to the stringent criteria of the International Living Future Institute’s Living Building Challenge. Some of Jasmax’s most prominent projects include: The Surf Club at Muriwai, Muriwai, New Zealand Auckland University Mana Hauora Building, Auckland, New Zealand The Fonterra Centre, Auckland, New Zealand Auckland University of Technology Sir Paul Reeves Building , Auckland, New Zealand NZI Centre, Auckland, New Zealand The following statistics helped Jasmax achieve 14th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 21 13. Condon Scott Architects © Condon Scott Architects Condon Scott Architects is a boutique, award-winning NZIA registered architectural practice based in Wānaka, New Zealand. Since inception 35 years ago, Condon Scott Architects has been involved in a wide range of high end residential and commercial architectural projects throughout Queenstown, Wānaka, the Central Otago region and further afield. Director Barry Condonand principal Sarah Scott– both registered architects – work alongside a highly skilled architectural team to deliver a full design and construction management service. This spans from initial concept design right through to tender management and interior design. Condon Scott Architect’s approach is to view each commission as a bespoke and site specific project, capitalizing on the unique environmental conditions and natural surroundings that are so often evident in this beautiful part of the world. Some of Condon Scott Architects’ most prominent projects include: Sugi House, Wānaka, New Zealand Wanaka Catholic Church, Wanaka, New Zealand Mount Iron Barn, Wanaka, New Zealand Bendigo Terrace House, New Zealand Bargour Residence, Wanaka, New Zealand The following statistics helped Condon Scott Architects achieve 13th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 4 Total Projects 17 12. Glamuzina Paterson Architects © Glamuzina Paterson Architects Glamuzina Architects is an Auckland based practice established in 2014. We strive to produce architecture that is crafted, contextual and clever. Rather than seeking a particular outcome we value a design process that is rigorous and collaborative. When designing we look to the context of a project beyond just its immediate physical location to the social, political, historical and economic conditions of place. This results in architecture that is uniquely tailored to the context it sits within. We work on many different types of projects across a range of scales; from small interiors to large public buildings. Regardless of a project’s budget we always prefer to work smart, using a creative mix of materials, light and volume in preference to elaborate finishes or complex detailing. Some of Glamuzina Paterson Architects’ most prominent projects include: Lake Hawea Courtyard House, Otago, New Zealand Blackpool House, Auckland, New Zealand Brick Bay House, Auckland, New Zealand Giraffe House, Auckland, New Zealand Giraffe House, Auckland, New Zealand The following statistics helped Glamuzina Paterson Architects achieve 12th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 4 Total Projects 5 11. Cheshire Architects © Patrick Reynolds Cheshire Architects does special projects, irrespective of discipline, scale or type. The firm moves fluidly from luxury retreat to city master plan to basement cocktail den, shaping every aspect of an environment in pursuit of the extraordinary. Some of Cheshire Architects’ most prominent projects include: Rore kahu, Te Tii, New Zealand Eyrie, New Zealand Milse, Takanini, New Zealand The following statistics helped Cheshire Architects achieve 11th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 3 10. Patterson Associates © Patterson Associates Pattersons Associates Architects began its creative story with architect Andrew Patterson in 1986 whose early work on New Zealand’s unspoiled coasts, explores relationships between people and landscape to create a sense of belonging. The architecture studio started based on a very simple idea; if a building can feel like it naturally ‘belongs,’ or fits logically in a place, to an environment, a time and culture, then the people that inhabit the building will likely feel a sense of belonging there as well. This methodology connects theories of beauty, confidence, economy and comfort. In 2004 Davor Popadich and Andrew Mitchell joined the firm as directors, taking it to another level of creative exploration and helping it grow into an architecture studio with an international reputation. Some of Patterson Associates’ most prominent projects include: Seascape Retreat, Canterbury, New Zealand The Len Lye Centre, New Plymouth, New Zealand Country House in the City, Auckland, New Zealand Scrubby Bay House, Canterbury, New Zealand Parihoa House, Auckland, New Zealand The following statistics helped Patterson Associates achieve 10th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 5 Total Projects 5 9. Team Green Architects © Team Green Architects Established in 2013 by Sian Taylor and Mark Read, Team Green Architects is a young committed practice focused on designing energy efficient buildings. Some of Team Green Architects’ most prominent projects include: Dalefield Guest House, Queenstown, New Zealand Olive Grove House, Cromwell, New Zealand Hawthorn House, Queenstown, New Zealand Frankton House, Queenstown, New Zealand Contemporary Sleepout, Arthurs Point, New Zealand The following statistics helped Team Green Architects achieve 9th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 5 Total Projects 7 8. Creative Arch © Creative Arch Creative Arch is an award-winning, multi-disciplined architectural design practice, founded in 1998 by architectural designer and director Mark McLeay. The range of work at Creative Arch is as diverse as our clients, encompassing residential homes, alterations and renovations, coastal developments, sub-division developments, to commercial projects. The team at Creative Arch are an enthusiastic group of talented professional architects and architectural designers, with a depth of experience, from a range of different backgrounds and cultures. Creative Arch is a client-focused firm committed to providing excellence in service, culture and project outcomes. Some of Creative Arch’s most prominent projects include: Rothesay Bay House, North Shore, New Zealand Best Pacific Institute of Education, Auckland, New Zealand Sumar Holiday Home, Whangapoua, New Zealand Cook Holiday Home, Omaha, New Zealand Arkles Bay Residence, Whangaparaoa, New Zealand The following statistics helped Creative Arch achieve 8th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 5 Total Projects 18 7. Crosson Architects © Crosson Architects At Crosson Architects we are constantly striving to understand what is motivating the world around us. Some of Crosson Architects’ most prominent projects include: Hut on Sleds, Whangapoua, New Zealand Te Pae North Piha Surf Lifesaving Tower, Auckland, New Zealand Coromandel Bach, Coromandel, New Zealand Tutukaka House, Tutukaka, New Zealand St Heliers House, Saint Heliers, Auckland, New Zealand The following statistics helped Crosson Architects achieve 7th place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 1 A+Awards Finalist 2 Featured Projects 4 Total Projects 6 6. Bossley Architects © Bossley Architects Bossley Architects is an architectural and interior design practice with the express purpose of providing intense input into a deliberately limited number of projects. The practice is based on the belief that innovative yet practical design is essential for the production of good buildings, and that the best buildings spring from an open and enthusiastic collaboration between architect, client and consultants. We have designed a wide range of projects including commercial, institutional and residential, and have amassed special expertise in the field of art galleries and museums, residential and the restaurant/entertainment sector. Whilst being very much design focused, the practice has an overriding interest in the pragmatics and feasibility of construction. Some of Bossley Architects’ most prominent projects include: Ngā Hau Māngere -Old Māngere Bridge Replacement, Auckland, New Zealand Arruba, Waiuku, New Zealand Brown Vujcich House Voyager NZ Maritime Museum Omana Luxury Villas, Auckland, New Zealand The following statistics helped Bossley Architects achieve 6th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 6 Total Projects 21 5. Smith Architects © Simon Devitt Photographer Smith Architects is an award-winning international architectural practice creating beautiful human spaces that are unique, innovative and sustainable through creativity, refinement and care. Phil and Tiffany Smith established the practice in 2007. We have spent more than two decades striving to understand what makes some buildings more attractive than others, in the anticipation that it can help us design better buildings. Some of Smith Architects’ most prominent projects include: Kakapo Creek Children’s Garden, Mairangi Bay, Auckland, New Zealand New Shoots Children’s Centre, Kerikeri, Kerikeri, New Zealand GaiaForest Preschool, Manurewa, Auckland, New Zealand Chrysalis Childcare, Auckland, New Zealand House of Wonder, Cambridge, Cambridge, New Zealand The following statistics helped Smith Architects achieve 5th place in the 30 Best Architecture Firms in New Zealand: A+Awards Finalist 1 Featured Projects 6 Total Projects 23 4. Monk Mackenzie © Monk Mackenzie Monk Mackenzie is an architecture and design firm based in New Zealand. Monk Mackenzie’s design portfolio includes a variety of architectural projects, such as transport and infrastructure, hospitality and sport, residential, cultural and more. Some of Monk Mackenzie’s most prominent projects include: X HOUSE, Queenstown, New Zealand TURANGANUI BRIDGE, Gisborne, New Zealand VIVEKANANDA BRIDGE EDITION Canada Street Bridge, Auckland, New Zealand The following statistics helped Monk Mackenzie achieve 4th place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 4 Featured Projects 4 Total Projects 17 3. Irving Smith Architects © Irving Smith Architects Irving Smith Jackhas been developed as a niche architecture practice based in Nelson, but working in a variety of sensitive environments and contexts throughout New Zealand. ISJ demonstrates an ongoing commitment to innovative, sustainable and researched based design , backed up by national and international award and publication recognition, ongoing research with both the Universities of Canterbury and Auckland, and regular invitations to lecture on their work. Timber Awards include NZ’s highest residential, commercial and engineering timber designs. Key experience, ongoing research and work includes developing structural timber design solutions in the aftermath of the Canterbury earthquakes. Current projects include cultural, urban, civic and residential projects spread throughout New Zealand, and recently in the United States and France. Some of Irving Smith Architects’ most prominent projects include: SCION Innovation Hub – Te Whare Nui o Tuteata, Rotorua, New Zealand Mountain Range House, Brightwater, New Zealand Alexandra Tent House, Wellington, New Zealand Te Koputu a te Whanga a Toi : Whakatane Library & Exhibition Centre, Whakatane, New Zealand offSET Shed House, Gisborne, New Zealand The following statistics helped Irving Smith Architects achieve 3rd place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 1 Featured Projects 6 Total Projects 13 2. Fearon Hay Architects © Fearon Hay Architects Fearon Hay is a design-led studio undertaking a broad range of projects in diverse environments, the firm is engaged in projects on sites around the world. Tim Hay and Jeff Fearon founded the practice in 1993 as a way to enable their combined involvement in the design and delivery of each project. Together, they lead an international team of experienced professionals. The studio approached every project with a commitment to design excellence, a thoughtful consideration of site and place, and an inventive sense of creativity. Fearon Hay enjoys responding to a range of briefs: Commercial projects for office and workplace, complex heritage environments, public work within the urban realm or wider landscape, private dwellings and detailed bespoke work for hospitality and interior environments. Some of Fearon Hay Architects’ most prominent projects include: Bishop Hill The Camp, Tawharanui Peninsula, New Zealand Matagouri, Queenstown, New Zealand Alpine Terrace House, Queenstown, New Zealand Island Retreat, Auckland, New Zealand Bishop Selwyn Chapel, Auckland, New Zealand The following statistics helped Fearon Hay Architects achieve 2nd place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 3 Featured Projects 8 Total Projects 17 1. RTA Studio © RTA Studio Richard Naish founded RTA Studio in 1999 after a successful career with top practices in London and Auckland. We are a practice that focuses on delivering exceptional design with a considered and personal service. Our work aims to make a lasting contribution to the urban and natural context by challenging, provoking and delighting. Our studio is constantly working within the realms of public, commercial and urban design as well as sensitive residential projects. We are committed to a sustainable built environment and are at the forefront developing carbon neutral buildings. RTA Studio has received more than 100 New Zealand and international awards, including Home of The Year, a World Architecture Festival category win and the New Zealand Architecture Medal. Some of RTA Studio’s most prominent projects include: SCION Innovation Hub – Te Whare Nui o Tuteata, Rotorua, New Zealand OBJECTSPACE, Auckland, New Zealand C3 House, New Zealand Freemans Bay School, Freemans Bay, Auckland, New Zealand ARROWTOWN HOUSE, Arrowtown, New Zealand Featured image: E-Type House by RTA Studio, Auckland, New Zealand The following statistics helped RTA Studio achieve 1st place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 6 Featured Projects 6 Total Projects 16 Why Should I Trust Architizer’s Ranking? With more than 30,000 architecture firms and over 130,000 projects within its database, Architizer is proud to host the world’s largest online community of architects and building product manufacturers. Its celebrated A+Awards program is also the largest celebration of architecture and building products, with more than 400 jurors and hundreds of thousands of public votes helping to recognize the world’s best architecture each year. Architizer also powers firm directories for a number of AIAChapters nationwide, including the official directory of architecture firms for AIA New York. An example of a project page on Architizer with Project Award Badges highlighted A Guide to Project Awards The blue “+” badge denotes that a project has won a prestigious A+Award as described above. Hovering over the badge reveals details of the award, including award category, year, and whether the project won the jury or popular choice award. The orange Project of the Day and yellow Featured Project badges are awarded by Architizer’s Editorial team, and are selected based on a number of factors. The following factors increase a project’s likelihood of being featured or awarded Project of the Day status: Project completed within the last 3 years A well written, concise project description of at least 3 paragraphs Architectural design with a high level of both functional and aesthetic value High quality, in focus photographs At least 8 photographs of both the interior and exterior of the building Inclusion of architectural drawings and renderings Inclusion of construction photographs There are 7 Projects of the Day each week and a further 31 Featured Projects. Each Project of the Day is published on Facebook, Twitter and Instagram Stories, while each Featured Project is published on Facebook. Each Project of the Day also features in Architizer’s Weekly Projects Newsletter and shared with 170,000 subscribers.     We’re constantly look for the world’s best architects to join our community. If you would like to understand more about this ranking list and learn how your firm can achieve a presence on it, please don’t hesitate to reach out to us at editorial@architizer.com. The post 30 Best Architecture and Design Firms in New Zealand appeared first on Journal. #best #architecture #design #firms #new
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    30 Best Architecture and Design Firms in New Zealand
    These annual rankings were last updated on June 13, 2025. Want to see your firm on next year’s list? Continue reading for more on how you can improve your studio’s ranking. New Zealand is a one-of-a-kind island in the Pacific, famous for its indigenous Maori architecture. The country has managed to preserve an array of historical aboriginal ruins, such as marae (meeting grounds) and wharenui (meeting houses), despite its European colonization during the 19th century. Apart from the country’s ancient ruins, New Zealand is also home to several notable architectural landmarks like the famous Sky Tower piercing the Auckland skyline to the organic forms of the Te Papa Tongarewa Museum in Wellington. Renowned architects like Sir Ian Athfield, whose works blend modernist principles with a deep respect for the natural landscape, have left an indelible mark on the country’s architectural legacy. Being home to a stunning tropical landscape, New Zealand architects have developed eco-friendly residential designs that harness the power of renewable energy as well as visionary urban developments prioritizing livability and connectivity. A notable example is Turanga Central Library in Christchurch, a project that exceeds all eco-friendly design standards and benchmark emissions. Finally, concepts like passive design are increasingly becoming standard practice in architectural circles. With so many architecture firms to choose from, it’s challenging for clients to identify the industry leaders that will be an ideal fit for their project needs. Fortunately, Architizer is able to provide guidance on the top design firms in New Zealand based on more than a decade of data and industry knowledge. How are these architecture firms ranked? The following ranking has been created according to key statistics that demonstrate each firm’s level of architectural excellence. The following metrics have been accumulated to establish each architecture firm’s ranking, in order of priority: The number of A+Awards won (2013 to 2025) The number of A+Awards finalists (2013 to 2025) The number of projects selected as “Project of the Day” (2009 to 2025) The number of projects selected as “Featured Project” (2009 to 2025) The number of projects uploaded to Architizer (2009 to 2025) Each of these metrics is explained in more detail at the foot of this article. This ranking list will be updated annually, taking into account new achievements of New Zealand architecture firms throughout the year. Without further ado, here are the 30 best architecture firms in New Zealand: 30. CoLab Architecture © CoLab Architecture Ltd CoLab Architecture is a small practice of two directors, Tobin Smith and Blair Paterson, based in Christchurch New Zealand. Tobin is a creative designer with a wealth of experience in the building industry. Blair is a registered architect and graduate from the University of Auckland. “We like architecture to be visually powerful, intellectually elegant, and above all timeless. For us, timeless design is achieved through simplicity and strength of concept — in other words, a single idea executed beautifully with a dedication to the details. We strive to create architecture that is conscious of local climate (hunker down in the winter and open up in summer) and the environment (scale and relationship to other buildings and the natural environment).” Some of CoLab Architecture’s most prominent projects include: Urban Cottage, Christchurch, New Zealand The following statistics helped CoLab Architecture Ltd achieve 30th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 29. Paul Whittaker © Paul Whittaker Paul Whittaker is an architecture firm based in New Zealand. Its work revolves around residential architecture. Some of Paul Whittaker’s most prominent projects include: Whittaker Cube, Kakanui, New Zealand The following statistics helped Paul Whittaker achieve 29th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 28. Space Division © Simon Devitt Photographer Space Division is a boutique architectural practice that aims to positively impact the lives and environment of its clients and their communities by purposefully producing quality space. We believe our name reflects both the essence of what we do, but also how we strive to do it – succinctly and simply. Our design process is inclusive and client focused with their desires, physical constraints, budgets, time frames, compliance and construction processes all carefully considered and incorporated into our designs. Space Division has successfully applied this approach to a broad range of project types within the field of architecture, ranging from commercial developments, urban infrastructure to baches, playhouses and residential homes. Space Divisions team is committed to delivering a very personal and complete service to each of their clients, at each stage of the process. To assist in achieving this Space Division collaborates with a range of trusted technical specialists, based on the specific needs of our client. Which ensures we stay focussed, passionate agile and easily scalable. Some of Space Division’s most prominent projects include: Stradwick House, Auckland, New Zealand The following statistics helped Space Division achieve 28th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 27. Sumich Chaplin Architects © Sumich Chaplin Architects Sumich Chaplin Architects undertake to provide creative, enduring architectural design based on a clear understanding and interpretation of a client’s brief. We work with an appreciation and respect for the surrounding landscape and environment. Some of Sumich Chaplin Architects’ most prominent projects include: Millbrook House, Arrowtown, New Zealand The following statistics helped Sumich Chaplin Architects achieve 27th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 1 26. Daniel Marshall Architects © Simon Devitt Photographer Daniel Marshall Architects (DMA) is an Auckland based practice who are passionate about designing high quality and award winning New Zealand architecture. Our work has been published in periodicals and books internationally as well as numerous digital publications. Daniel leads a core team of four individually accomplished designers who skillfully collaborate to resolve architectural projects from their conception through to their occupation. DMA believe architecture is a ‘generalist’ profession which engages with all components of an architectural project; during conceptual design, documentation and construction phases.  We pride ourselves on being able to holistically engage with a complex of architectural issues to arrive at a design solution equally appropriate to its context (site and surrounds) and the unique ways our clients prefer to live. Some of Daniel Marshall Architects’ most prominent projects include: Lucerne, Auckland, New Zealand House in Herne Bay, Herne Bay, Auckland, New Zealand The following statistics helped Daniel Marshall Architects achieve 26th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 2 25. AW Architects © AW Architects Creative studio based in Christchurch, New Zealand. AW-ARCH is committed to an inclusive culture where everyone is encouraged to share their perspectives – our partners, our colleagues and our clients. Our team comes from all over the globe, bringing with them a variety of experiences. We embrace the differences that shape people’s lives, including race, ethnicity, identity and ability. We come together around the drawing board, the monitor, and the lunch table, immersed in the free exchange of ideas and synthesizing the diverse viewpoints of creative people, which stimulates innovative design and makes our work possible. Mentorship is key to engagement within AW-ARCH, energizing our studio and feeding invention. It’s our social and professional responsibility and helps us develop and retain a dedicated team. This includes offering internships that introduce young people to our profession, as well as supporting opportunities for our people outside the office — teaching, volunteering and exploring. Some of AW Architects’ most prominent projects include: OCEAN VIEW TERRACE HOUSE, Christchurch, New Zealand 212 CASHEL STREET, Christchurch, New Zealand LAKE HOUSE, Queenstown, New Zealand RIVER HOUSE, Christchurch, New Zealand HE PUNA TAIMOANA, Christchurch, New Zealand The following statistics helped AW Architects achieve 25th place in the 30 Best Architecture Firms in New Zealand: A+Awards Finalist 1 Total Projects 9 24. Archimedia © Patrick Reynolds Archimedia is a New Zealand architecture practice with NZRAB and green star accredited staff, offering design services in the disciplines of architecture, interiors and ecology. Delivering architecture involves intervention in both natural eco-systems and the built environment — the context within which human beings live their lives. Archimedia uses the word “ecology” to extend the concept of sustainability to urban design and master planning and integrates this holistic strategy into every project. Archimedia prioritizes client project requirements, functionality, operational efficiency, feasibility and programme. Some of Archimedia’s most prominent projects include: Te Oro, Auckland, New Zealand Auckland Art Gallery Toi o Tamaki, Auckland, New Zealand Hekerua Bay Residence, New Zealand Eye Institute , Remuera, Auckland, New Zealand University of Auckland Business School, Auckland, New Zealand The following statistics helped Archimedia achieve 24th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 1 Total Projects 25 23. MC Architecture Studio © MC Architecture Studio Ltd The studio’s work, questioning the boundary between art and architecture, provides engaging and innovative living space with the highest sustainability standard. Design solutions are tailored on client needs and site’s characteristics. Hence the final product will be unique and strongly related to the context and wider environment. On a specific-project basis, the studio, maintaining the leadership of the whole process, works in a network with local and international practices to achieve the best operational efficiency and local knowledge worldwide to accommodate the needs of a big scale project or specific requirements. Some of MC Architecture Studio’s most prominent projects include: Cass Bay House, Cass Bay, Lyttelton, New Zealand Ashburton Alteration, Ashburton, New Zealand restaurant/cafe, Ovindoli, Italy Private Residence, Christchurch, New Zealand Private Residence, Christchurch, New Zealand The following statistics helped MC Architecture Studio Ltd achieve 23rd place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 19 22. Architecture van Brandenburg © Architecture van Brandenburg Van Brandenburg is a design focused studio for architecture, landscape architecture, urbanism, and product design with studios in Queenstown and Dunedin, New Zealand. With global reach Van Brandenburg conducts themselves internationally, where the team of architects, designers and innovators create organic built form, inspired by nature, and captured by curvilinear design. Some of Architecture van Brandenburg’s most prominent projects include: Marisfrolg Fashion Campus, Shenzhen, China The following statistics helped Architecture van Brandenburg achieve 22nd place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 1 Featured Projects 1 Total Projects 1 21. MacKayCurtis © MacKayCurtis MacKay Curtis is a design led practice with a mission to create functional architecture of lasting beauty that enhances peoples lives. Some of MacKayCurtis’ most prominent projects include: Mawhitipana House, Auckland, New Zealand The following statistics helped MacKayCurtis achieve 21st place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 1 Featured Projects 1 Total Projects 1 20. Gerrad Hall Architects © Gerrad Hall Architects We aspire to create houses that are a joyful sensory experience. Some of Gerrad Hall Architects’ most prominent projects include: Inland House, Mangawhai, New Zealand Herne Bay Villa Alteration, Auckland, New Zealand The following statistics helped Gerrad Hall Architects achieve 20th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 2 19. Dorrington Atcheson Architects © Dorrington Atcheson Architects Dorrington Atcheson Architects was founded as Dorrington Architects & Associates was formed in 2010, resulting in a combined 20 years of experience in the New Zealand architectural market. We’re a boutique architecture firm working on a range of projects and budgets. We love our work, we pride ourselves on the work we do and we enjoy working with our clients to achieve a result that resolves their brief. The design process is a collaborative effort, working with the client, budget, site and brief, to find unique solutions that solve the project at hand. The style of our projects are determined by the site and the budget, with a leaning towards contemporary modernist design, utilizing a rich natural material palette, creating clean and tranquil spaces. Some of Dorrington Atcheson Architects’ most prominent projects include: Lynch Street Coopers Beach House, Coopers Beach, New Zealand Rutherford House, Tauranga Taupo, New Zealand Winsomere Cres Kathryn Wilson Shoebox, Auckland, New Zealand The following statistics helped Dorrington Atcheson Architects achieve 19th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 14 18. Andrew Barre Lab © Marcela Grassi Andrew Barrie Lab is an architectural practice that undertakes a diverse range of projects. We make buildings, books, maps, classes, exhibitions and research. Some of Andrew Barre Lab’s most prominent projects include: Learning from Trees, Venice, Italy The following statistics helped Andrew Barre Lab achieve 18th place in the 30 Best Architecture Firms in New Zealand: A+Awards Finalist 2 Featured Projects 1 Total Projects 1 17. Warren and Mahoney © Simon Devitt Photographer Warren and Mahoney is an insight led multidisciplinary architectural practice with six locations functioning as a single office. Our clients and projects span New Zealand, Australia and the Pacific Rim. The practice has over 190 people, comprising of specialists working across the disciplines of architecture, workplace, masterplanning, urban design and sustainable design. We draw from the wider group for skills and experience on every project, regardless of the location. Some of Warren and Mahoney’s most prominent projects include: MIT Manukau & Transport Interchange, Auckland, New Zealand Carlaw Park Student Accommodation, Auckland, New Zealand Pt Resolution Footbridge, Auckland, New Zealand Isaac Theatre Royal, Christchurch, New Zealand University of Auckland Recreation and Wellness Centre, Auckland, New Zealand The following statistics helped Warren and Mahoney achieve 17th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 2 Total Projects 5 16. South Architects Limited © South Architects Limited Led by Craig South, our friendly professional team is dedicated to crafting for uniqueness and producing carefully considered architecture that will endure and be loved. At South Architects, every project has a unique story. This story starts and ends with our clients, whose values and aspirations fundamentally empower and inspire our whole design process. Working together with our clients is pivotal to how we operate and we share a passion for innovation in design. We invite you to meet us and explore what we can do for you. As you will discover, our client focussed process is thorough, robust and responsive. We see architecture as the culmination of a journey with you. Some of South Architects Limited’s most prominent projects include: Three Gables, Christchurch, New Zealand Concrete Copper Home, Christchurch, New Zealand Driftwood Home, Christchurch, New Zealand Half Gable Townhouses, Christchurch, New Zealand Kilmore Street, Christchurch, New Zealand The following statistics helped South Architects Limited achieve 16th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 6 15. Pac Studio © Pac Studio Pac Studio is an ideas-driven design office, committed to intellectual and artistic rigor and fueled by a strong commitment to realizing ideas in the world. We believe a thoughtful and inclusive approach to design, which puts people at the heart of any potential solution, is the key to compelling and positive architecture. Through our relationships with inter-related disciplines — furniture, art, landscape and academia — we can create a whole that is greater than the sum of its parts. We are open to unconventional propositions. We are architects and designers with substantial experience delivering highly awarded architectural projects on multiple scales. Some of Pac Studio’s most prominent projects include: Space Invader, Auckland, New Zealand Split House, Auckland, New Zealand Yolk House, Auckland, New Zealand Wanaka Crib, Wanaka, New Zealand Pahi House, Pahi, New Zealand The following statistics helped Pac Studio achieve 15th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 8 14. Jasmax © Jasmax Jasmax is one of New Zealand’s largest and longest established architecture and design practices. With over 250 staff nationwide, the practice has delivered some of the country’s most well known projects, from the Museum of New Zealand Te Papa Tongarewa to major infrastructure and masterplanning projects such as Auckland’s Britomart Station. From our four regional offices, the practice works with clients, stakeholders and communities across the following sectors: commercial, cultural and civic, education, infrastructure, health, hospitality, retail, residential, sports and recreation, and urban design. Environmentally sustainable design is part of everything we do, and we were proud to work with Ngāi Tūhoe to design one of New Zealand’s most advanced sustainable buildings, Te Uru Taumatua; which has been designed to the stringent criteria of the International Living Future Institute’s Living Building Challenge. Some of Jasmax’s most prominent projects include: The Surf Club at Muriwai, Muriwai, New Zealand Auckland University Mana Hauora Building, Auckland, New Zealand The Fonterra Centre, Auckland, New Zealand Auckland University of Technology Sir Paul Reeves Building , Auckland, New Zealand NZI Centre, Auckland, New Zealand The following statistics helped Jasmax achieve 14th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 21 13. Condon Scott Architects © Condon Scott Architects Condon Scott Architects is a boutique, award-winning NZIA registered architectural practice based in Wānaka, New Zealand. Since inception 35 years ago, Condon Scott Architects has been involved in a wide range of high end residential and commercial architectural projects throughout Queenstown, Wānaka, the Central Otago region and further afield. Director Barry Condon (ANZIA) and principal Sarah Scott (FNZIA) – both registered architects – work alongside a highly skilled architectural team to deliver a full design and construction management service. This spans from initial concept design right through to tender management and interior design. Condon Scott Architect’s approach is to view each commission as a bespoke and site specific project, capitalizing on the unique environmental conditions and natural surroundings that are so often evident in this beautiful part of the world. Some of Condon Scott Architects’ most prominent projects include: Sugi House, Wānaka, New Zealand Wanaka Catholic Church, Wanaka, New Zealand Mount Iron Barn, Wanaka, New Zealand Bendigo Terrace House, New Zealand Bargour Residence, Wanaka, New Zealand The following statistics helped Condon Scott Architects achieve 13th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 4 Total Projects 17 12. Glamuzina Paterson Architects © Glamuzina Paterson Architects Glamuzina Architects is an Auckland based practice established in 2014. We strive to produce architecture that is crafted, contextual and clever. Rather than seeking a particular outcome we value a design process that is rigorous and collaborative. When designing we look to the context of a project beyond just its immediate physical location to the social, political, historical and economic conditions of place. This results in architecture that is uniquely tailored to the context it sits within. We work on many different types of projects across a range of scales; from small interiors to large public buildings. Regardless of a project’s budget we always prefer to work smart, using a creative mix of materials, light and volume in preference to elaborate finishes or complex detailing. Some of Glamuzina Paterson Architects’ most prominent projects include: Lake Hawea Courtyard House, Otago, New Zealand Blackpool House, Auckland, New Zealand Brick Bay House, Auckland, New Zealand Giraffe House, Auckland, New Zealand Giraffe House, Auckland, New Zealand The following statistics helped Glamuzina Paterson Architects achieve 12th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 4 Total Projects 5 11. Cheshire Architects © Patrick Reynolds Cheshire Architects does special projects, irrespective of discipline, scale or type. The firm moves fluidly from luxury retreat to city master plan to basement cocktail den, shaping every aspect of an environment in pursuit of the extraordinary. Some of Cheshire Architects’ most prominent projects include: Rore kahu, Te Tii, New Zealand Eyrie, New Zealand Milse, Takanini, New Zealand The following statistics helped Cheshire Architects achieve 11th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 3 Total Projects 3 10. Patterson Associates © Patterson Associates Pattersons Associates Architects began its creative story with architect Andrew Patterson in 1986 whose early work on New Zealand’s unspoiled coasts, explores relationships between people and landscape to create a sense of belonging. The architecture studio started based on a very simple idea; if a building can feel like it naturally ‘belongs,’ or fits logically in a place, to an environment, a time and culture, then the people that inhabit the building will likely feel a sense of belonging there as well. This methodology connects theories of beauty, confidence, economy and comfort. In 2004 Davor Popadich and Andrew Mitchell joined the firm as directors, taking it to another level of creative exploration and helping it grow into an architecture studio with an international reputation. Some of Patterson Associates’ most prominent projects include: Seascape Retreat, Canterbury, New Zealand The Len Lye Centre, New Plymouth, New Zealand Country House in the City, Auckland, New Zealand Scrubby Bay House, Canterbury, New Zealand Parihoa House, Auckland, New Zealand The following statistics helped Patterson Associates achieve 10th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 5 Total Projects 5 9. Team Green Architects © Team Green Architects Established in 2013 by Sian Taylor and Mark Read, Team Green Architects is a young committed practice focused on designing energy efficient buildings. Some of Team Green Architects’ most prominent projects include: Dalefield Guest House, Queenstown, New Zealand Olive Grove House, Cromwell, New Zealand Hawthorn House, Queenstown, New Zealand Frankton House, Queenstown, New Zealand Contemporary Sleepout, Arthurs Point, New Zealand The following statistics helped Team Green Architects achieve 9th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 5 Total Projects 7 8. Creative Arch © Creative Arch Creative Arch is an award-winning, multi-disciplined architectural design practice, founded in 1998 by architectural designer and director Mark McLeay. The range of work at Creative Arch is as diverse as our clients, encompassing residential homes, alterations and renovations, coastal developments, sub-division developments, to commercial projects. The team at Creative Arch are an enthusiastic group of talented professional architects and architectural designers, with a depth of experience, from a range of different backgrounds and cultures. Creative Arch is a client-focused firm committed to providing excellence in service, culture and project outcomes. Some of Creative Arch’s most prominent projects include: Rothesay Bay House, North Shore, New Zealand Best Pacific Institute of Education, Auckland, New Zealand Sumar Holiday Home, Whangapoua, New Zealand Cook Holiday Home, Omaha, New Zealand Arkles Bay Residence, Whangaparaoa, New Zealand The following statistics helped Creative Arch achieve 8th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 5 Total Projects 18 7. Crosson Architects © Crosson Architects At Crosson Architects we are constantly striving to understand what is motivating the world around us. Some of Crosson Architects’ most prominent projects include: Hut on Sleds, Whangapoua, New Zealand Te Pae North Piha Surf Lifesaving Tower, Auckland, New Zealand Coromandel Bach, Coromandel, New Zealand Tutukaka House, Tutukaka, New Zealand St Heliers House, Saint Heliers, Auckland, New Zealand The following statistics helped Crosson Architects achieve 7th place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 1 A+Awards Finalist 2 Featured Projects 4 Total Projects 6 6. Bossley Architects © Bossley Architects Bossley Architects is an architectural and interior design practice with the express purpose of providing intense input into a deliberately limited number of projects. The practice is based on the belief that innovative yet practical design is essential for the production of good buildings, and that the best buildings spring from an open and enthusiastic collaboration between architect, client and consultants. We have designed a wide range of projects including commercial, institutional and residential, and have amassed special expertise in the field of art galleries and museums, residential and the restaurant/entertainment sector. Whilst being very much design focused, the practice has an overriding interest in the pragmatics and feasibility of construction. Some of Bossley Architects’ most prominent projects include: Ngā Hau Māngere -Old Māngere Bridge Replacement, Auckland, New Zealand Arruba, Waiuku, New Zealand Brown Vujcich House Voyager NZ Maritime Museum Omana Luxury Villas, Auckland, New Zealand The following statistics helped Bossley Architects achieve 6th place in the 30 Best Architecture Firms in New Zealand: Featured Projects 6 Total Projects 21 5. Smith Architects © Simon Devitt Photographer Smith Architects is an award-winning international architectural practice creating beautiful human spaces that are unique, innovative and sustainable through creativity, refinement and care. Phil and Tiffany Smith established the practice in 2007. We have spent more than two decades striving to understand what makes some buildings more attractive than others, in the anticipation that it can help us design better buildings. Some of Smith Architects’ most prominent projects include: Kakapo Creek Children’s Garden, Mairangi Bay, Auckland, New Zealand New Shoots Children’s Centre, Kerikeri, Kerikeri, New Zealand Gaia (Earth) Forest Preschool, Manurewa, Auckland, New Zealand Chrysalis Childcare, Auckland, New Zealand House of Wonder, Cambridge, Cambridge, New Zealand The following statistics helped Smith Architects achieve 5th place in the 30 Best Architecture Firms in New Zealand: A+Awards Finalist 1 Featured Projects 6 Total Projects 23 4. Monk Mackenzie © Monk Mackenzie Monk Mackenzie is an architecture and design firm based in New Zealand. Monk Mackenzie’s design portfolio includes a variety of architectural projects, such as transport and infrastructure, hospitality and sport, residential, cultural and more. Some of Monk Mackenzie’s most prominent projects include: X HOUSE, Queenstown, New Zealand TURANGANUI BRIDGE, Gisborne, New Zealand VIVEKANANDA BRIDGE EDITION Canada Street Bridge, Auckland, New Zealand The following statistics helped Monk Mackenzie achieve 4th place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 4 Featured Projects 4 Total Projects 17 3. Irving Smith Architects © Irving Smith Architects Irving Smith Jack (ISJ) has been developed as a niche architecture practice based in Nelson, but working in a variety of sensitive environments and contexts throughout New Zealand. ISJ demonstrates an ongoing commitment to innovative, sustainable and researched based design , backed up by national and international award and publication recognition, ongoing research with both the Universities of Canterbury and Auckland, and regular invitations to lecture on their work. Timber Awards include NZ’s highest residential, commercial and engineering timber designs. Key experience, ongoing research and work includes developing structural timber design solutions in the aftermath of the Canterbury earthquakes. Current projects include cultural, urban, civic and residential projects spread throughout New Zealand, and recently in the United States and France. Some of Irving Smith Architects’ most prominent projects include: SCION Innovation Hub – Te Whare Nui o Tuteata, Rotorua, New Zealand Mountain Range House, Brightwater, New Zealand Alexandra Tent House, Wellington, New Zealand Te Koputu a te Whanga a Toi : Whakatane Library & Exhibition Centre, Whakatane, New Zealand offSET Shed House, Gisborne, New Zealand The following statistics helped Irving Smith Architects achieve 3rd place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 1 Featured Projects 6 Total Projects 13 2. Fearon Hay Architects © Fearon Hay Architects Fearon Hay is a design-led studio undertaking a broad range of projects in diverse environments, the firm is engaged in projects on sites around the world. Tim Hay and Jeff Fearon founded the practice in 1993 as a way to enable their combined involvement in the design and delivery of each project. Together, they lead an international team of experienced professionals. The studio approached every project with a commitment to design excellence, a thoughtful consideration of site and place, and an inventive sense of creativity. Fearon Hay enjoys responding to a range of briefs: Commercial projects for office and workplace, complex heritage environments, public work within the urban realm or wider landscape, private dwellings and detailed bespoke work for hospitality and interior environments. Some of Fearon Hay Architects’ most prominent projects include: Bishop Hill The Camp, Tawharanui Peninsula, New Zealand Matagouri, Queenstown, New Zealand Alpine Terrace House, Queenstown, New Zealand Island Retreat, Auckland, New Zealand Bishop Selwyn Chapel, Auckland, New Zealand The following statistics helped Fearon Hay Architects achieve 2nd place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 3 Featured Projects 8 Total Projects 17 1. RTA Studio © RTA Studio Richard Naish founded RTA Studio in 1999 after a successful career with top practices in London and Auckland. We are a practice that focuses on delivering exceptional design with a considered and personal service. Our work aims to make a lasting contribution to the urban and natural context by challenging, provoking and delighting. Our studio is constantly working within the realms of public, commercial and urban design as well as sensitive residential projects. We are committed to a sustainable built environment and are at the forefront developing carbon neutral buildings. RTA Studio has received more than 100 New Zealand and international awards, including Home of The Year, a World Architecture Festival category win and the New Zealand Architecture Medal. Some of RTA Studio’s most prominent projects include: SCION Innovation Hub – Te Whare Nui o Tuteata, Rotorua, New Zealand OBJECTSPACE, Auckland, New Zealand C3 House, New Zealand Freemans Bay School, Freemans Bay, Auckland, New Zealand ARROWTOWN HOUSE, Arrowtown, New Zealand Featured image: E-Type House by RTA Studio, Auckland, New Zealand The following statistics helped RTA Studio achieve 1st place in the 30 Best Architecture Firms in New Zealand: A+Awards Winner 2 A+Awards Finalist 6 Featured Projects 6 Total Projects 16 Why Should I Trust Architizer’s Ranking? With more than 30,000 architecture firms and over 130,000 projects within its database, Architizer is proud to host the world’s largest online community of architects and building product manufacturers. Its celebrated A+Awards program is also the largest celebration of architecture and building products, with more than 400 jurors and hundreds of thousands of public votes helping to recognize the world’s best architecture each year. Architizer also powers firm directories for a number of AIA (American Institute of Architects) Chapters nationwide, including the official directory of architecture firms for AIA New York. An example of a project page on Architizer with Project Award Badges highlighted A Guide to Project Awards The blue “+” badge denotes that a project has won a prestigious A+Award as described above. Hovering over the badge reveals details of the award, including award category, year, and whether the project won the jury or popular choice award. The orange Project of the Day and yellow Featured Project badges are awarded by Architizer’s Editorial team, and are selected based on a number of factors. The following factors increase a project’s likelihood of being featured or awarded Project of the Day status: Project completed within the last 3 years A well written, concise project description of at least 3 paragraphs Architectural design with a high level of both functional and aesthetic value High quality, in focus photographs At least 8 photographs of both the interior and exterior of the building Inclusion of architectural drawings and renderings Inclusion of construction photographs There are 7 Projects of the Day each week and a further 31 Featured Projects. Each Project of the Day is published on Facebook, Twitter and Instagram Stories, while each Featured Project is published on Facebook. Each Project of the Day also features in Architizer’s Weekly Projects Newsletter and shared with 170,000 subscribers.     We’re constantly look for the world’s best architects to join our community. If you would like to understand more about this ranking list and learn how your firm can achieve a presence on it, please don’t hesitate to reach out to us at editorial@architizer.com. The post 30 Best Architecture and Design Firms in New Zealand appeared first on Journal.
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  • Subway Surfers Blast developer Outplay Entertainment has laid off 21 workers

    TechTarget and Informa Tech’s Digital Business Combine.TechTarget and InformaTechTarget and Informa Tech’s Digital Business Combine.Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.Subway Surfers Blast developer Outplay Entertainment has laid off 21 workersSubway Surfers Blast developer Outplay Entertainment has laid off 21 workers'This step was taken to align our operations with current business.'Chris Kerr, Senior Editor, NewsJune 5, 20251 Min ReadImage via OutplaySubway Surfers Blast and Angry Birds Pop developer Outplay Entertainment has laid off 21 employees.The Scottish studio confirmed the news in a email sent to MobileGamer.biz and said the layoffs were made in response to "current business realities.""This step was taken to align our operations with current business realities and to support a strategic shift toward partnering with publishers for future game releases," wrote Outplay CEO Douglas Hare in the email."This was not a decision we took lightly. We are incredibly grateful to the talented individuals affected, many of whom have made lasting contributions to our games and culture. We are doing everything we can to support them through this transition."Outplay was established in 2010 and is based in Dundee. The company styles itself as the largest independent mobile studio in the UK and claims its roster of titles has amassed over 160 million downloads to date. It now joins a chorus of other studios across the world in making layoffs.Those cuts are frequently made to adapt to what companies often refer to as "headwinds" or the "business realities" of an industry that is still reckoning with the over-investment and bad bets made by decision-makers during the pandemic.In recent months, companies such as People Can Fly, EA, Niantic, Playtime, Meta, Mighty Yell, Devolver, and PlaySide, Embracer, and Cyan Worlds have all made significant cuts. It is, unfortunately, a trend that has become something of a permanent fixture across the video game industry.Related: about:Layoffs & Studio ClosuresTop StoriesAbout the AuthorChris KerrSenior Editor, News, GameDeveloper.comGame Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.See more from Chris KerrDaily news, dev blogs, and stories from Game Developer straight to your inboxStay UpdatedYou May Also Like
    #subway #surfers #blast #developer #outplay
    Subway Surfers Blast developer Outplay Entertainment has laid off 21 workers
    TechTarget and Informa Tech’s Digital Business Combine.TechTarget and InformaTechTarget and Informa Tech’s Digital Business Combine.Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.Subway Surfers Blast developer Outplay Entertainment has laid off 21 workersSubway Surfers Blast developer Outplay Entertainment has laid off 21 workers'This step was taken to align our operations with current business.'Chris Kerr, Senior Editor, NewsJune 5, 20251 Min ReadImage via OutplaySubway Surfers Blast and Angry Birds Pop developer Outplay Entertainment has laid off 21 employees.The Scottish studio confirmed the news in a email sent to MobileGamer.biz and said the layoffs were made in response to "current business realities.""This step was taken to align our operations with current business realities and to support a strategic shift toward partnering with publishers for future game releases," wrote Outplay CEO Douglas Hare in the email."This was not a decision we took lightly. We are incredibly grateful to the talented individuals affected, many of whom have made lasting contributions to our games and culture. We are doing everything we can to support them through this transition."Outplay was established in 2010 and is based in Dundee. The company styles itself as the largest independent mobile studio in the UK and claims its roster of titles has amassed over 160 million downloads to date. It now joins a chorus of other studios across the world in making layoffs.Those cuts are frequently made to adapt to what companies often refer to as "headwinds" or the "business realities" of an industry that is still reckoning with the over-investment and bad bets made by decision-makers during the pandemic.In recent months, companies such as People Can Fly, EA, Niantic, Playtime, Meta, Mighty Yell, Devolver, and PlaySide, Embracer, and Cyan Worlds have all made significant cuts. It is, unfortunately, a trend that has become something of a permanent fixture across the video game industry.Related: about:Layoffs & Studio ClosuresTop StoriesAbout the AuthorChris KerrSenior Editor, News, GameDeveloper.comGame Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.See more from Chris KerrDaily news, dev blogs, and stories from Game Developer straight to your inboxStay UpdatedYou May Also Like #subway #surfers #blast #developer #outplay
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    Subway Surfers Blast developer Outplay Entertainment has laid off 21 workers
    TechTarget and Informa Tech’s Digital Business Combine.TechTarget and InformaTechTarget and Informa Tech’s Digital Business Combine.Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.Subway Surfers Blast developer Outplay Entertainment has laid off 21 workersSubway Surfers Blast developer Outplay Entertainment has laid off 21 workers'This step was taken to align our operations with current business.'Chris Kerr, Senior Editor, NewsJune 5, 20251 Min ReadImage via OutplaySubway Surfers Blast and Angry Birds Pop developer Outplay Entertainment has laid off 21 employees.The Scottish studio confirmed the news in a email sent to MobileGamer.biz and said the layoffs were made in response to "current business realities.""This step was taken to align our operations with current business realities and to support a strategic shift toward partnering with publishers for future game releases," wrote Outplay CEO Douglas Hare in the email."This was not a decision we took lightly. We are incredibly grateful to the talented individuals affected, many of whom have made lasting contributions to our games and culture. We are doing everything we can to support them through this transition."Outplay was established in 2010 and is based in Dundee. The company styles itself as the largest independent mobile studio in the UK and claims its roster of titles has amassed over 160 million downloads to date. It now joins a chorus of other studios across the world in making layoffs.Those cuts are frequently made to adapt to what companies often refer to as "headwinds" or the "business realities" of an industry that is still reckoning with the over-investment and bad bets made by decision-makers during the pandemic.In recent months, companies such as People Can Fly, EA, Niantic, Playtime, Meta, Mighty Yell, Devolver, and PlaySide, Embracer, and Cyan Worlds have all made significant cuts. It is, unfortunately, a trend that has become something of a permanent fixture across the video game industry.Related:Read more about:Layoffs & Studio ClosuresTop StoriesAbout the AuthorChris KerrSenior Editor, News, GameDeveloper.comGame Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.See more from Chris KerrDaily news, dev blogs, and stories from Game Developer straight to your inboxStay UpdatedYou May Also Like
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  • Racing Yacht CTO Sails to Success

    John Edwards, Technology Journalist & AuthorJune 5, 20254 Min ReadSailGP Australia, USA, and Great Britain racing on San Francisco Bay, CaliforniaDannaphotos via Alamy StockWarren Jones is CTO at SailGP, the organizer of what he describes as the world's most exciting race on water. The event features high-tech F50 boats that speed across the waves at 100 kilometers-per-hour.  Working in cooperation with Oracle, Jones focuses on innovative solutions for remote broadcast production, data management and distribution, and a newly introduced fan engagement platform. He also leads the team that has won an IBC Innovation Awards for its ambitious and ground-breaking remote production strategy. Among the races Jones organizes is the Rolex SailGP Championship, a global competition featuring national teams battling each other in identical high-tech, high-speed 50-foot foiling catamarans at celebrated venues around the world. The event attracts the sport's top athletes, with national pride, personal glory, and bonus prize money of million at stake. Jones also supports event and office infrastructures in London and New York, and at each of the global grand prix events over the course of the season. Prior to joining SailGP, he was IT leader at the America's Cup Event Authority and Oracle Racing. In an online interview, Jones discusses the challenges he faces in bringing reliable data services to event vessels, as well as onshore officials and fans. Related:Warren JonesWhat's the biggest challenge you've faced during your tenure? One of the biggest challenges I faced was ensuring real-time data transmission from our high-performance F50 foiling catamarans to teams, broadcasters, and fans worldwide. SailGP relies heavily on technology to deliver high-speed racing insights, but ensuring seamless connectivity across different venues with variable conditions was a significant hurdle. What caused the problem? The challenge arose due to a combination of factors. The high speeds and dynamic nature of the boats made data capture and transmission difficult. Varying network infrastructure at different race locations created connectivity issues. The need to process and visualize massive amounts of data in real time placed immense pressure on our systems. How did you resolve the problem? We tackled the issue by working with T-Mobile and Ericsson in a robust and adaptive telemetry system capable of transmitting data with minimal latency over 5G. Deploying custom-built race management software that could process and distribute data efficiently. Working closely with our global partner Oracle, we optimized Cloud Compute with the Oracle Cloud.  Related:What would have happened if the problem wasn't quickly resolved? Spectator experience would have suffered. Teams rely on real-time analytics for performance optimization, and broadcasters need accurate telemetry for storytelling. A failure here could have resulted in delays, miscommunication, and a diminished fan experience. How long did it take to resolve the problem? It was an ongoing challenge that required continuous innovation. The initial solution took several months to implement, but we’ve refined and improved it over multiple seasons as technology advances and new challenges emerge. Who supported you during this challenge? This was a team effort -- with our partners Oracle, T-Mobile, and Ericsson with our in-house engineers, data scientists, and IT specialists all working closely. The support from SailGP's leadership was also crucial in securing the necessary resources. Did anyone let you down? Rather than seeing it as being let down, I'd say there were unexpected challenges with some technology providers who underestimated the complexity of what we needed. However, we adapted by seeking alternative solutions and working collaboratively to overcome the hurdles. What advice do you have for other leaders who may face a similar challenge? Related:Embrace adaptability. No matter how well you plan, unforeseen challenges will arise, so build flexible solutions. Leverage partnerships. Collaborate with the best in the industry to ensure you have the expertise needed. Stay ahead of technology trends. The landscape is constantly evolving; being proactive rather than reactive is key. Prioritize resilience. Build redundancy into critical systems to ensure continuity even in the face of disruptions. Is there anything else you would like to add? SailGP is as much a technology company as it is a sports league. The intersection of innovation and competition drives us forward and solving challenges like these is what makes this role both demanding and incredibly rewarding. About the AuthorJohn EdwardsTechnology Journalist & AuthorJohn Edwards is a veteran business technology journalist. His work has appeared in The New York Times, The Washington Post, and numerous business and technology publications, including Computerworld, CFO Magazine, IBM Data Management Magazine, RFID Journal, and Electronic Design. He has also written columns for The Economist's Business Intelligence Unit and PricewaterhouseCoopers' Communications Direct. John has authored several books on business technology topics. His work began appearing online as early as 1983. Throughout the 1980s and 90s, he wrote daily news and feature articles for both the CompuServe and Prodigy online services. His "Behind the Screens" commentaries made him the world's first known professional blogger.See more from John EdwardsWebinarsMore WebinarsReportsMore ReportsNever Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.SIGN-UPYou May Also Like
    #racing #yacht #cto #sails #success
    Racing Yacht CTO Sails to Success
    John Edwards, Technology Journalist & AuthorJune 5, 20254 Min ReadSailGP Australia, USA, and Great Britain racing on San Francisco Bay, CaliforniaDannaphotos via Alamy StockWarren Jones is CTO at SailGP, the organizer of what he describes as the world's most exciting race on water. The event features high-tech F50 boats that speed across the waves at 100 kilometers-per-hour.  Working in cooperation with Oracle, Jones focuses on innovative solutions for remote broadcast production, data management and distribution, and a newly introduced fan engagement platform. He also leads the team that has won an IBC Innovation Awards for its ambitious and ground-breaking remote production strategy. Among the races Jones organizes is the Rolex SailGP Championship, a global competition featuring national teams battling each other in identical high-tech, high-speed 50-foot foiling catamarans at celebrated venues around the world. The event attracts the sport's top athletes, with national pride, personal glory, and bonus prize money of million at stake. Jones also supports event and office infrastructures in London and New York, and at each of the global grand prix events over the course of the season. Prior to joining SailGP, he was IT leader at the America's Cup Event Authority and Oracle Racing. In an online interview, Jones discusses the challenges he faces in bringing reliable data services to event vessels, as well as onshore officials and fans. Related:Warren JonesWhat's the biggest challenge you've faced during your tenure? One of the biggest challenges I faced was ensuring real-time data transmission from our high-performance F50 foiling catamarans to teams, broadcasters, and fans worldwide. SailGP relies heavily on technology to deliver high-speed racing insights, but ensuring seamless connectivity across different venues with variable conditions was a significant hurdle. What caused the problem? The challenge arose due to a combination of factors. The high speeds and dynamic nature of the boats made data capture and transmission difficult. Varying network infrastructure at different race locations created connectivity issues. The need to process and visualize massive amounts of data in real time placed immense pressure on our systems. How did you resolve the problem? We tackled the issue by working with T-Mobile and Ericsson in a robust and adaptive telemetry system capable of transmitting data with minimal latency over 5G. Deploying custom-built race management software that could process and distribute data efficiently. Working closely with our global partner Oracle, we optimized Cloud Compute with the Oracle Cloud.  Related:What would have happened if the problem wasn't quickly resolved? Spectator experience would have suffered. Teams rely on real-time analytics for performance optimization, and broadcasters need accurate telemetry for storytelling. A failure here could have resulted in delays, miscommunication, and a diminished fan experience. How long did it take to resolve the problem? It was an ongoing challenge that required continuous innovation. The initial solution took several months to implement, but we’ve refined and improved it over multiple seasons as technology advances and new challenges emerge. Who supported you during this challenge? This was a team effort -- with our partners Oracle, T-Mobile, and Ericsson with our in-house engineers, data scientists, and IT specialists all working closely. The support from SailGP's leadership was also crucial in securing the necessary resources. Did anyone let you down? Rather than seeing it as being let down, I'd say there were unexpected challenges with some technology providers who underestimated the complexity of what we needed. However, we adapted by seeking alternative solutions and working collaboratively to overcome the hurdles. What advice do you have for other leaders who may face a similar challenge? Related:Embrace adaptability. No matter how well you plan, unforeseen challenges will arise, so build flexible solutions. Leverage partnerships. Collaborate with the best in the industry to ensure you have the expertise needed. Stay ahead of technology trends. The landscape is constantly evolving; being proactive rather than reactive is key. Prioritize resilience. Build redundancy into critical systems to ensure continuity even in the face of disruptions. Is there anything else you would like to add? SailGP is as much a technology company as it is a sports league. The intersection of innovation and competition drives us forward and solving challenges like these is what makes this role both demanding and incredibly rewarding. About the AuthorJohn EdwardsTechnology Journalist & AuthorJohn Edwards is a veteran business technology journalist. His work has appeared in The New York Times, The Washington Post, and numerous business and technology publications, including Computerworld, CFO Magazine, IBM Data Management Magazine, RFID Journal, and Electronic Design. He has also written columns for The Economist's Business Intelligence Unit and PricewaterhouseCoopers' Communications Direct. John has authored several books on business technology topics. His work began appearing online as early as 1983. Throughout the 1980s and 90s, he wrote daily news and feature articles for both the CompuServe and Prodigy online services. His "Behind the Screens" commentaries made him the world's first known professional blogger.See more from John EdwardsWebinarsMore WebinarsReportsMore ReportsNever Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.SIGN-UPYou May Also Like #racing #yacht #cto #sails #success
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    Racing Yacht CTO Sails to Success
    John Edwards, Technology Journalist & AuthorJune 5, 20254 Min ReadSailGP Australia, USA, and Great Britain racing on San Francisco Bay, CaliforniaDannaphotos via Alamy StockWarren Jones is CTO at SailGP, the organizer of what he describes as the world's most exciting race on water. The event features high-tech F50 boats that speed across the waves at 100 kilometers-per-hour (62 miles-per-hour).  Working in cooperation with Oracle, Jones focuses on innovative solutions for remote broadcast production, data management and distribution, and a newly introduced fan engagement platform. He also leads the team that has won an IBC Innovation Awards for its ambitious and ground-breaking remote production strategy. Among the races Jones organizes is the Rolex SailGP Championship, a global competition featuring national teams battling each other in identical high-tech, high-speed 50-foot foiling catamarans at celebrated venues around the world. The event attracts the sport's top athletes, with national pride, personal glory, and bonus prize money of $12.8 million at stake. Jones also supports event and office infrastructures in London and New York, and at each of the global grand prix events over the course of the season. Prior to joining SailGP, he was IT leader at the America's Cup Event Authority and Oracle Racing. In an online interview, Jones discusses the challenges he faces in bringing reliable data services to event vessels, as well as onshore officials and fans. Related:Warren JonesWhat's the biggest challenge you've faced during your tenure? One of the biggest challenges I faced was ensuring real-time data transmission from our high-performance F50 foiling catamarans to teams, broadcasters, and fans worldwide. SailGP relies heavily on technology to deliver high-speed racing insights, but ensuring seamless connectivity across different venues with variable conditions was a significant hurdle. What caused the problem? The challenge arose due to a combination of factors. The high speeds and dynamic nature of the boats made data capture and transmission difficult. Varying network infrastructure at different race locations created connectivity issues. The need to process and visualize massive amounts of data in real time placed immense pressure on our systems. How did you resolve the problem? We tackled the issue by working with T-Mobile and Ericsson in a robust and adaptive telemetry system capable of transmitting data with minimal latency over 5G. Deploying custom-built race management software that could process and distribute data efficiently [was also important]. Working closely with our global partner Oracle, we optimized Cloud Compute with the Oracle Cloud.  Related:What would have happened if the problem wasn't quickly resolved? Spectator experience would have suffered. Teams rely on real-time analytics for performance optimization, and broadcasters need accurate telemetry for storytelling. A failure here could have resulted in delays, miscommunication, and a diminished fan experience. How long did it take to resolve the problem? It was an ongoing challenge that required continuous innovation. The initial solution took several months to implement, but we’ve refined and improved it over multiple seasons as technology advances and new challenges emerge. Who supported you during this challenge? This was a team effort -- with our partners Oracle, T-Mobile, and Ericsson with our in-house engineers, data scientists, and IT specialists all working closely. The support from SailGP's leadership was also crucial in securing the necessary resources. Did anyone let you down? Rather than seeing it as being let down, I'd say there were unexpected challenges with some technology providers who underestimated the complexity of what we needed. However, we adapted by seeking alternative solutions and working collaboratively to overcome the hurdles. What advice do you have for other leaders who may face a similar challenge? Related:Embrace adaptability. No matter how well you plan, unforeseen challenges will arise, so build flexible solutions. Leverage partnerships. Collaborate with the best in the industry to ensure you have the expertise needed. Stay ahead of technology trends. The landscape is constantly evolving; being proactive rather than reactive is key. Prioritize resilience. Build redundancy into critical systems to ensure continuity even in the face of disruptions. Is there anything else you would like to add? SailGP is as much a technology company as it is a sports league. The intersection of innovation and competition drives us forward and solving challenges like these is what makes this role both demanding and incredibly rewarding. About the AuthorJohn EdwardsTechnology Journalist & AuthorJohn Edwards is a veteran business technology journalist. His work has appeared in The New York Times, The Washington Post, and numerous business and technology publications, including Computerworld, CFO Magazine, IBM Data Management Magazine, RFID Journal, and Electronic Design. He has also written columns for The Economist's Business Intelligence Unit and PricewaterhouseCoopers' Communications Direct. John has authored several books on business technology topics. His work began appearing online as early as 1983. Throughout the 1980s and 90s, he wrote daily news and feature articles for both the CompuServe and Prodigy online services. His "Behind the Screens" commentaries made him the world's first known professional blogger.See more from John EdwardsWebinarsMore WebinarsReportsMore ReportsNever Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.SIGN-UPYou May Also Like
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