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Reading Time: 10 minutes Picking an omnichannel marketing platform can feel like walking into a tech maze. Every vendor promises personalized customer experiences and 360-degree views. But behind the technical terminologies, most platforms just add noise. Right now, your customers expect seamless, intuitive experiences, whether they’re on your website, checking email, scrolling Instagram, or walking into your store. And they don’t care what platform you’re using. They care that it works. That it feels cohesive. And if your current tools can’t keep up, you’ll feel it in your churn rate, in your campaign ROI, and in the silence when nobody clicks. This article explains how to actually choose an omnichannel marketing automation platform that delivers a measurable, meaningful impact.   What is an Omnichannel Marketing Platform? An omnichannel marketing platform brings all your customer touchpoints—email, SMS, social, web, and more—into a single, unified connected system. It tracks customer behavior across different devices, personalizes communication in real time, and automates actions based on where each customer is in their journey. In short, such platforms allow you to completely harness omnichannel marketing — no more juggling five tools to launch a campaign or manually syncing customer profiles. It’s about delivering the right message, on the right channel, at exactly the right moment, without missing a beat. How Do Omnichannel Marketing Automation Platforms Work? At the core of omnichannel marketing platforms is automation, and it’s what makes them truly powerful. These tools don’t just streamline your marketing, they do the heavy lifting for you by intelligently responding to customer behavior in real time, on the right channel. Here’s how it works: Data Integration: The platform gathers data from every interaction your customers have with your brand, whether it’s a social media click, an email open, or a web visit. It stores and syncs that data, building a comprehensive customer profile. Behavioral Triggers: Based on that profile, the platform automatically triggers personalized actions. If a customer browses a product on your website and abandons it, the system can send them a targeted follow-up email with a discount. Or, if they engage with a post on Instagram, they might receive an SMS with relevant content. Multi-Channel Coordination: Instead of running isolated campaigns across different platforms, omnichannel automation makes sure your messaging is synchronized, no matter where your customer interacts with your brand. The experience is seamless regardless of whether it is conducted on a mobile device, desktop, or in-store. Ultimately, these platforms use automation to enable smarter, more personal marketing, allowing brands to swiftly reach their customers with the right message at the right time. Why is an Omnichannel Marketing Platform So Important for Marketing Teams? Marketing today is about being seen everywhere your customers are and delivering the right message in the right way. An omnichannel marketing platform makes that possible, and here’s why it’s crucial: Drives Better Engagement: Customers expect a smooth experience no matter where they interact with your brand. When your marketing is consistent across email, social media, and your website, it creates a sense of connection. More than just seeing your ads, they’re actually engaging with your brand in a way that feels personalized, familiar, and authentic. Makes Campaigns More Effective: With an omnichannel platform, you can monitor your campaigns in real-time and quickly adjust them if things aren’t going as planned. No more waiting for reports to trickle in. You can make changes on the fly, which means your marketing efforts are always aligned with what’s working at the moment. Allows for True Personalization: Forget generic messaging. An omnichannel marketing platform helps you gather data from every customer interaction, allowing you to tailor your approach based on what each customer is interested in. Builds Stronger Customer Relationships: When you engage with customers across multiple channels in a relevant, timely way, you make them feel seen and valued. This connection goes beyond a single sale. It turns casual buyers into loyal customers who trust your brand to deliver on their needs, no matter where they are. Delivers More Bang for Your Buck: The beauty of automation is that it frees up your team to focus on your omnichannel strategy, while the omnichannel marketing automation platform handles the routine tasks. This efficiency leads to better targeting, reduced costs, and a stronger ROI. You’re reaching the right customers at the right time without wasting effort. Helps You Make Smarter Decisions: All your customer data is centralized, so you’re not guessing anymore. Whether you need to optimize a campaign or uncover new opportunities, the insights provided by the platform allow you to make data-driven decisions that move your business forward. Responds to Customers in Real Time: When someone shows interest in your product, the last thing you want is to lose that momentum. Omnichannel marketing platforms trigger automatic follow-ups based on actions customers take, so they get the right message when they’re most interested, whether it’s through an email, text, or on social media. Keeps Your Brand Consistent: With everything tied together in one platform, your message, tone, and offers stay consistent across channels. No matter where a customer encounters your brand, they’ll have the same experience and brand recognition each time. Elevates the Customer Experience: When all of your channels work together, customers feel like they’re interacting with a brand that really gets them. The result? A better overall customer experience, which translates to stronger loyalty, higher engagement, and more referrals. In short, an omnichannel marketing platform is a game-changer for B2C marketing teams. It brings your efforts together in a way that’s efficient, intelligent, and most importantly, human, making it easier to engage your audience and deliver results.   How to Choose the Right Omnichannel Marketing Platform for Your Team Choosing the right omnichannel marketing platform is a big decision for any team. It’s an investment that can elevate your marketing strategies, enhance omnichannel customer engagement, and improve overall performance. But with so many options available, how do you ensure you’re making the best choice for your team? Here are some key factors to think about. Integration Capabilities: Your platform needs to seamlessly integrate with the tools you already use, so you can focus on what really matters. Whether it’s your CRM, email marketing automation software, or social media platforms, you don’t want to waste time and energy managing multiple systems that don’t talk to each other. Ask yourself, how easily will this platform integrate with and support the tools and platforms you already use? Ease of Use and Customization: A platform that’s difficult to use is more of a burden than a help. Look for one that’s intuitive and easy for your team to get comfortable with. The last thing you want is a tool that causes frustration and slows things down. Think about how user-friendly the platform is for your team. Can you easily customize features to fit your unique needs? Data and Analytics: An omnichannel marketing platform should give you clear, actionable insights so you can make smart, informed decisions. Does the platform provide detailed omnichannel analytics that you can use to refine your campaigns? Can it help you track customer journeys and behaviors across channels? Scalability and Support: Your business is growing, and your platform needs to grow with it. The last thing you want is to outgrow your tool in six months and have to go through the hassle of switching to something new. Check whether the platform is scalable enough to accommodate your future growth. What level of customer support is offered, and how responsive is the team? Now that you have a sense of what to consider when choosing an omnichannel marketing automation platform, let’s dive into the key features to look for.   5 Key Features to Look for in an Omnichannel Marketing Automation Platform You can’t build a high-performing marketing engine founded on disconnected tools and vague customer data. If your team is working across five different platforms to run a single campaign, something’s broken. The tool you pick will either streamline your marketing or slow it down. So, forget the bells and whistles for a moment. What you really need are features that bring clarity to your customer experience. Here are the five features that serve as the foundation of a platform that can scale with your brand. 1. Unified Customer Profiles across Channels Modern marketing starts with understanding. A powerful omnichannel marketing platform should combine customer data from every touchpoint (website visits, email clicks, mobile app activity, purchase history, and other interactions) into a single, continuously updated profile. This unified view helps your team move from being ‘reactive’ to being ‘proactive’. Instead of blasting generic messages, you can deliver relevant content tailored to where that customer is in their journey. It’s the difference between feeling like a brand knows you… and feeling like it’s spam. 2. Behavior-Driven Automation Workflows Static email blasts are outdated. Customers expect relevant, timely communication based on how they engage with your brand. The platform you choose should let you create workflows that automatically trigger actions like sending a reminder, adjusting content, or changing the message channel, based on real-time behavior. For example, a user who browses a product but doesn’t buy it, should receive a well-timed nudge — maybe an email, or a push notification. The point is: your platform needs to adapt to customer intent and behavior, not force every lead down the same path. 3. Real-Time Analytics and Reporting You shouldn’t have to wait 48 hours to know if something flopped. You need to be able to tweak your omnichannel marketing automation strategy in real-time based on what’s happening right now. Does the platform offer real-time insights into campaign performance? Can you adjust tactics immediately based on live data? Also, no one wants 20 meaningless charts. Look for a platform that shows you the vital metrics, like clicks, conversions, and drop-offs, so your team can make quick, sure choices. 4. A Centralized Campaign Builder for Every Channel If you’re logging in and out of separate tools to handle email, SMS, web and mobile push notifications, and in-app messaging, something’s broken. Your omnichannel marketing platform should let you map and launch all of those in one place, from one logic flow. That way, if you’re running a product launch, you can build the entire experience—email, follow-up text, in-app message—all from the same workspace. This keeps your messaging consistent, and it saves your team loads of time. 5. Scalable Personalization Powered by AI Everyone talks about omnichannel personalization. But if it takes your team hours to set up basic name merges or segments, it’s not scalable. A strong platform should help you personalize campaigns at scale using AI, not by making you do more, but by automating based on real customer data. Whether that’s product recommendations, timing messages based on when someone usually engages, or switching up channels depending on preferences, the goal is simple: make it feel like a one-on-one conversation, not a broadcast.   5 Best Omnichannel Marketing Platforms to Increase Customer Engagement 1. MoEngage MoEngage is a powerful customer engagement platform built for B2C marketing teams that want to create seamless, personalized journeys across channels like email, mobile and web push notifications, SMS, WhatsApp, in-app messaging, web, and more. It’s designed to help brands understand their customers deeply and act on that understanding in real time. What makes MoEngage stand out is how it brings all your customer data into one unified platform, allowing you to automate complex journeys without jumping between tools or teams. Whether you’re re-engaging an app user, launching an omnichannel campaign, or sending a personalized offer, this platform makes it easy and efficient. No wonder so many brands switch to MoEngage! How Pricing Works: MoEngage offers a tiered pricing model based on Monthly Tracked Users (MTUs). The Growth plan starts around $750/month, but it depends on what features you want to use. Larger brands can opt for the Enterprise plan, which includes more advanced features, higher limits, and dedicated support. Best For: Growth-focused brands that want to deeply personalize customer experiences at scale, particularly in industries like Ecommerce, fintech, media, quick-service restaurants (QSRs), travel, and mobile-first apps. In fact, it’s the perfect Ecommerce marketing automation platform for omnichannel customer engagement. If your team values real-time insights, automation, and customer-centric engagement, MoEngage is likely a great fit. 2. Shopify Plus Shopify Plus is an enterprise-level Ecommerce platform designed to help brands deliver a seamless shopping experience across all customer touchpoints. It enables brands to sell on various platforms, including online stores, mobile apps, social media, and physical retail locations, all managed from a single dashboard. While Shopify Plus does a great job managing omnichannel commerce, it’s not as feature-rich on the marketing automation side. If your team is looking for deep personalization, behavioral segmentation, or advanced journey building, you’ll likely need to connect Shopify with a marketing automation software platform. How Pricing Works: Shopify Plus pricing varies based on specific business requirements and sales volumes. Best For: High-volume omnichannel retail marketers and brands looking for a scalable Ecommerce solution that offers basic omnichannel capabilities and centralized management of multiple sales channels. 3. ActiveCampaign ActiveCampaign does a great job of bridging marketing automation with a personal touch. It’s built for businesses that don’t just want to send mass emails, but send smart ones. The platform shines when it comes to customer segmentation, letting you trigger emails, SMS, or even site messages based on real behavior, not just assumptions. That said, it’s not the kind of tool you just open and instantly “get.” The automation builder is powerful, but there’s a learning curve. Still, once you set it up, it runs like a machine that’s personalized, timely, and way less manual effort than you’d expect. How Pricing Works: Pricing starts at $29 per month and scales based on contact volume and feature set. Plans can go up to $149/month or more, depending on business needs. Best For: Small to mid-sized businesses looking for a cost-effective, flexible marketing automation platform with strong segmentation and multichannel engagement tools. (No, we’re not getting into the omnichannel vs. multichannel marketing debate now). 4. HubSpot HubSpot is an all-in-one platform that helps brands grow by focusing on inbound marketing, sales, and customer service. It’s well-suited for those looking to integrate their marketing efforts across various channels, without the need for complex technical skills. Honestly, HubSpot’s strength is in inbound marketing and CRM. However, its capabilities in advanced omnichannel campaign automation aren’t as extensive as those in some other platforms. If you need highly sophisticated marketing features, you may want to look elsewhere. How Pricing Works: Pricing starts at $800 per month for the Marketing Hub. For full access to all features, the Enterprise plan starts at $3,600 per month. Best For: Brands that focus on inbound marketing and CRM, looking for a user-friendly platform to manage omnichannel efforts easily.   Migrate to a Better Omnichannel Marketing Platform Today One thing’s clear: not all omnichannel marketing platforms are created equal. The right platform should feel less like another tool and more like a strategic partner, helping you understand your audience, stay consistent across touchpoints, and make marketing smarter, not harder. MoEngage stands out for this very reason. In fact, our omnichannel marketing platform is built for teams who want more than just dashboards. It’s for marketers who want results. And the best part is, migrating to a customer engagement platform has never been easier. Want to see MoEngage in action? Book a demo today and explore what better marketing looks like. The post How to Choose an Omnichannel Marketing Platform appeared first on MoEngage.

Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent every weekday. Our smartphones have transformed the way we take photos and videos and our relationship to these digital memories. Most of us will snap at least some pictures and clips every day with the gadget that’s always close at hand. If you want to get more creative with photos on your phone, you can. Sometimes you’re going to want to take a picture remotely, without your phone in your hand and your finger over the shutter button—maybe you’re taking a wide shot of a large group, or you want to capture a lot of your surroundings. Not only is this possible, there are multiple ways to go about it, no matter which flavor of phone you own. You can pick the one that you find the easiest to use, or switch between them as you need. Use your smartwatch If you’ve got an Apple Watch, it comes with a Camera app. Image: Raagesh C/Unsplash If you’ve got a smartwatch to match your smartphone, you can use it to take photos remotely, as long as you’re within about 33 feet (10 meters) of the phone. Get your handset in position first, then load up the relevant app on your watch—though you can then go back and readjust the phone if needed. With the Apple Watch and an iPhone, the app you want on your wrist is the Camera Remote app, which comes preinstalled. A viewfinder screen from your iPhone will appear: Use the digital crown to zoom, and the shutter button (in the middle) to take a shot. By default, a three-second timer is used, but you can change this by tapping the button with the three dots (lower right). For those of you with an Android phone and a Wear OS smartwatch, you can use Google’s default Camera app, which you should find preinstalled on your watch. Launch it from your wrist, and the Camera app should open on your connected phone: You can zoom using the slider on the right, and take a photo (with a three-second delay) by tapping the shutter button with a 3 on it. To change this delay, tap the three lines at the top. Use your voice Settings for Voice Control on iOS. Screenshot: Apple No matter what phone you have, it’ll come with support for voice commands—and one of those commands will let you take photos. This will only work where your phone is close enough to hear you, and where you’re happy to talk to it, but it can be useful in certain situations for remote controlling the camera app. On the iPhone, Siri can open the Camera app but won’t actually take a photo. To enable voice controlled capture, open Settings and choose Accessibility > Voice Control, then turn the feature on. The same page has a Commands menu where you can set up your custom voice command for taking photos, which will work from the viewfinder screen. On Android, it’s even easier: Just say “hey Google, take a photo”—you can even add a number of seconds for a timer countdown. Gemini is now the default assistant for this task: To make sure it responds to voice commands, open the app, tap your profile picture (top right), then choose Settings > “Hey Google ” & Voice Match. Use the timer Configuring the timer on a Pixel phone. Screenshot: Google This is a really straightforward one, and you don’t need any extra apps or devices to get it set up. Your phone’s camera app comes with a timer control, so you can position the shot, set the timer, and then get in the frame. There’s a bit of guesswork involved, especially if you’re using your phone’s rear camera (as you won’t be able to see yourself), but it’s a simple option. On the iPhone, you can tap the arrow near the top of the Camera app screen to reveal extra camera options at the bottom. Scroll through the icons until you reach the one that looks like a stopwatch. Tap this, and you can choose between a 3-second, 5-second, and 10-second delay when you press the shutter button. On Pixel phones, tap the gear icon (lower left in portrait mode) to find the timer control: As on the iPhone, the delay options are 3 seconds, 5 seconds, or 10 seconds. If you’re using the Camera app on a Galaxy phone, tap the four dots (to the right in portrait mode), then the timer icon (which looks like a stopwatch), and you get the same delay options. Use another method The latest Pixel phones have a Connected Cameras feature too. Screenshot: Google You’ve got yet more options for this if you need them. One is to use a simple Bluetooth clicker as a remote control: There are a whole host to choose from, such as this CamKix model that will cost you a mere $5.49. They work across iOS and Android and are easy to connect to your camera app. If you have two Pixel 9 phones, you can also use a special feature called Connected Cameras. You can find it from Settings by tapping Connected devices > Connection preferences > Connected Cameras: You get a brief explanation of what the feature does, and you can turn it on via the Use Connected Cameras toggle switch. This is a niche use case, as it only works with two handsets from the Pixel 9 series (at least for now). But if those are the phones you and your family have, you can use one to take photos through the camera of the other; head to the official guide from Google for more details on how it works.

WWDC 2025, Apple’s annual developers conference, starts at 10 a.m. PT / 1 p.m. ET. Monday. Last year’s event was notable for its focus on AI, and this year, there is considerable pressure on the company to build on its promises, and to change the narrative after months of largely negative headlines. As in previous years, the company will focus on software updates and new technologies, including the next version of iOS, which is rumored to have the most significant design changes since the introduction of iOS 7. But iOS 19 (or 26, if other rumors about the new naming system are true) isn’t the only thing the company will announce at WWDC 2025. Here’s how you can watch the keynote livestream. iOS is getting the most dramatic design change in over a decade When Apple introduced a major overhaul to iOS back in 2013 with the launch of iOS 7, it felt jarring for many users with the shift from the prior skeuomorphic design with gradients and real-world textures to the more colorful, but flat, design style that reflected Apple’s then chief design officer Jony Ive’s taste for minimalism. Now, new reports suggest that an upcoming redesign could provoke a similar level of reaction. Reports suggest the new design may have elements referencing visionOS, the software powering Apple’s spatial computing headset, the Apple Vision Pro. If true, that means the new OS could feature a transparent interface and more circular app icons that break away from the traditional square format today. This visual redesign could be implemented across all of Apple’s ecosystem (including even CarPlay), according to Bloomberg, providing a more seamless experience for consumers moving between their different devices. Techcrunch event Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Boston, MA | July 15 REGISTER NOW iOS will change its naming system According to Bloomberg, Apple will announce a change in the naming system for iOS at this year’s WWDC. Instead of announcing the next version of iOS as iOS 19, Apple’s operating systems will shift to being named by year. That means we could be set to see the launch of iOS 26 instead, alongside the OSes for other products, including adOS 26, macOS 26, watchOS 26, tvOS 26, and visionOS 26. Apple may keep the AI news light this year While it might be challenging to top the news related to Apple Intelligence at WWDC 2024, the company is expected to share a few updates on the AI front. The company has seemingly been caught flat-footed in the AI race, making announcements about AI capabilities that had yet to ship, leading even some Apple pundits to accuse the company of touting vaporware. While Apple has launched several AI tools like Image Playground, Genmoji, Writing Tools, Photos Clean Up, and more, its promise of an improved Siri, personalized to the end user and able to take action across your apps, has been delayed. Meanwhile, Apple has turned to outside companies like OpenAI to give its iPhone a boost in terms of its AI capabilities. At WWDC, it may announce support for other AI chatbots, as well. With Jony Ive now working with Sam Altman on an AI hardware device, Apple is under pressure to catch up on AI progress. Image Credits:Nikolas Kokovlis/NurPhoto / Getty Images In addition, reports suggest that Apple’s Health app could soon incorporate AI technology, which could include a health chatbot and generative AI insights that provide personalized health-related suggestions based on user data. Additionally, other apps, such as Messages, may receive enhancements with AI capabilities, including a translation feature and polls that offer AI-generated suggestions, per 9to5Mac. Apple will likely make the most of a number of smaller OS updates that involve AI, given its underwhelming progress. Reports suggest that these updates could include AI-powered battery management features and an AI-powered Shortcuts app, for instance. iPhone users may get a dedicated gaming app Bloomberg confirmed a 9to5Mac report that said Apple is developing a dedicated gaming app that will replace the aging Game Center app. The app could include access to Apple Arcade’s subscription-based game store, plus other gaming features like leaderboards, recommendations, and ways to challenge your friends. It could also integrate with iMessage or FaceTime for remote gaming. Image Credits:Gabby Jones/Bloomberg / Getty Images Updates to Mac, Watch, TV, and more Along with the new design, reports suggest that Apple’s other operating systems will get some polish, too. For instance, macOS may also see the new gaming app and benefit from the new AirPods features. It’s also expected to be named macOS Tahoe, in keeping with Apple’s naming convention that references California landmarks. Apple TV may get a visual overhaul, but also changes to its user interface, the new gaming app, and other features. AirPods to get new features In addition to Messages getting a translation feature, Bloomberg reported that Apple could also bring a live-translate language feature to its AirPods wireless Bluetooth earbuds, allowing real-time translation during conversations. The iPhone will translate spoken words from another language for the user and will also translate the user’s response back into that language. A new report from 9to5Mac also suggests that AirPods may get new head gestures to complement today’s ability to either nod or shake your head to respond to incoming calls or messages. Plus, AirPods may get features to auto-pause music after you fall asleep, a way to trigger the camera via Camera Control with a touch, a studio-quality mic mode, and an improved pairing experience in shared AirPods. Image Credits:Darrell Etherington Apple Pencil upgrade According to reports, the Apple Pencil is also receiving a new update, one that will benefit users who wish to write in Arabic script. In an effort to cater to customers in UAE, Saudi Arabia, and India, Apple is reportedly launching a new virtual calligraphy feature in iPadOS 19. The company may also introduce a bi-directional keyboard so users can switch between Arabic and English on iPhones and iPads. No hardware announcements? There haven’t been any rumors regarding new devices, because no hardware is ready for release yet, according to Bloomberg. Although it’s always possible that the company will surprise us with a new Mac Pro announcement, most reports are saying this is highly unlikely at this point. Some reports indicate that Apple may also announce support for a new input device for its Vision Pro: spatial controllers. The devices would be motion-aware and designed with interaction in a 3D environment in mind, 9to5Mac says. In addition, Vision Pro could get eye-scrolling support, enabling users to scroll through documents on both native and third-party apps. Bloomberg had reported in November that Apple was expected to announce a smart home tablet in March 2025, featuring a 6-inch touchscreen and voice-activated controls. The device was said to include support for Home Control, Siri, and video calls, but has yet to launch. Following the discovery of a filing for “HomeOS” by PMC’s Parker Ortolani, speculation has arisen that Apple may unveil the software for the device at WWDC.