Unihertz Titan 2 rugged smartphone features QWERTY keyboard and 512GB of storage, targeting those who prioritize durability over design trends.

After the success of its physical iPhone keyboards, Clicks just released an Android version, and it has the same high level of customizability.

Architects: Want to have your project featured? Showcase your work by uploading projects to Architizer and sign up for our inspirational newsletters.   Is an architecture firm designing its own studio the equivalent of an artist painting a self-portrait? (Should we coin the term “auto-architecture?”) Perhaps this isn’t a perfect analogy, but it certainly contains parallels that are productive to parse… Studio spaces are distinct from offices in that they not only shape daily rituals and structure relationships between colleagues but also act as an expression of the values at the core of the firm’s design philosophies. Freed from the usual constraints of client briefs, for many firms, designing their own workspace offers a unique opportunity for experimentation and self-expression. The studios featured in this collection span diverse geographies and contexts — from a vaulted school library repurposed as an “anti-office,” to a carbon-neutral warehouse conversion in Sydney, to a minimalist tiled atelier in Casablanca. Despite their differences, each workspace shares a commitment to thoughtful design that blurs the line between functions and offers a vision for cultivating creativity. More than places of production, these studios are active expressions of architectural identity; spaces that support not only what architects make, but how they make it. They also challenge outdated typologies and embrace the hybrid realities of contemporary practice. Skylab HQ By Skylab, Portland, Oregon After spending years in a historic structure in downtown Portland, the Skylab team decided the time had come to create a space that reflected the dynamic nature of their practice. They asked themselves: “How can our studio evolve from a dedicated workspace to a playground for the art and design community? Where can we find a space to integrate gardens, an event venue, and a fabrication shop, as well as our studio?” Leaving the downtown core, they opted to transform a pair of WWII-era prefabricated steel warehouses into a hybrid studio, fabrication lab and cultural venue supporting both architectural production and artistic exchange. Strategic insertions — like a 60-foot-long (18-meter) ridge skylight, 10-foot (3-meter) operable window walls and CLT-framed meeting rooms — maximize daylight and material contrast, balancing industrial grit with biophilic warmth. The adaptive reuse reflects the firm’s ethos of experimentation, extending their design process into the very architecture that houses it. Alexander House By Alexander &CO., Sydney, Australia Jury Winner, Architecture +Workspace, 10th Annual A+Awards Alexander House functions as both studio and experimental prototype, integrating low-carbon construction with hybrid live/work spatial typologies tailored to an evolving architectural practice. While functioning as an architectural residential showcase, the team also works from this home, and their clients meet with them there; the project challenges preconceptions of home, land, family and work. From a voluminous material library in the basement to a concrete mezzanine bench designed for quiet focus, the layout supports varied modes of design work while challenging conventional boundaries between domestic and professional space. Crafted in collaboration with local makers, the building also pioneers sustainability through reclaimed timber linings, carbon-neutral bricks, and a solar system supplying up to 80% of daily energy demand. say architects Community Office By say architects, Hangzhou, China Say Architects’ office reimagines workplace architecture as a life-oriented, materially expressive environment, where exposed I-beams structure both the building and the studio’s daily rhythms. Cantilevered volumes, rope-grown greenery, and integrated misting systems animate the exterior, while steel-framed shelving and model rooms of rich timber textures create a tactile, inspiration-driven interior. Prioritizing adaptability and sensory comfort, the space dissolves traditional partitions in favor of spatial arrangements that align with design habits, offering a studio that is both tool and manifesto. Bohlin Cywinski Jackson, Philadelphia Studio By Bohlin Cywinski Jackson, Philadelphia, Pennsylvania Bohlin Cywinski Jackson’s Philadelphia studio transforms a historic social club (founded in 1923) into a contemporary workspace through adaptive reuse, prioritizing flexibility, daylight and material economy. The goal was to create a highly flexible work environment that would allow designers to move quickly between individual work, impromptu discussions and group meetings throughout the day. Restored terrazzo floors and ornamental detailing anchor a modern layout featuring hoteling desks, collaborative mezzanine zones and panoramic views of the city center.  The design supports agile workflows and hybrid collaboration while integrating repurposed custom furnishings to extend the life cycle of past projects. ADND OFFICE By Atelier Design N Domain, Mumbai, India ADND’s new Bombay headquarters is a richly layered adaptive reuse of a century-old industrial warehouse, reimagined as an expressive design laboratory charged with material experimentation and symbolic nuance. The studio’s soaring central bay reaches 26 feet (8 meters) in height, punctuated by 7-foot (2-meter) pivoting porthole windows that flood the workspace with southern light, evoking a cathedral-like ambiance. Throughout, bespoke interventions — from terrazzo-cast floors and mirrored reception desks to hand-sketched upholstery and looped oak chairs — translate the founders’ personal design dialects into architectural form, creating a space where industrial memory and contemporary authorship converge. Studio Cays X Studio BO By Studio CAYS, Casablanca, Morocco In this Casablanca-based studio, minimalist rigor meets material clarity through tiled walls and seamless epoxy flooring, crafting a luminous, low-maintenance workspace. At its core, a central bench anchors the open-plan layout, fostering daily collaboration and reinforcing the studio’s emphasis on shared ideation within a purified architectural envelope. Smart Design Studio By smart design studio, Alexandria, Australia Jury Winner, Office Interiors (<25,000 sq ft); Jury Winner, Office Building Low Rise, 10th Annual A+Awards Smart Design Studio’s headquarters fuses industrial heritage with cutting-edge sustainability, transforming a conserved warehouse into a carbon-neutral workspace powered by on-site energy and water collection systems. The studio’s open-plan interior is crowned by a mezzanine framed by original steel trusses, while a striking vaulted residence above features self-supporting brick catenary arches — an elegant synthesis of structural economy and sculptural ambition. Designed to reflect the material restraint and innovation of early industrial architecture, the building is a working manifesto for the studio’s interdisciplinary ethos. Architect’s Office at Kim Yam Road By Park + Associates, Singapore Popular Choice Winner, Office Interiors, 10th Annual A+Awards Photos by Edward Hendricks Occupying a former library hall atop a repurposed 1960s school, this studio embraces the latent grandeur of its barrel-vaulted, column-free volume to craft a boundary-less, anti-office environment. Full-height louvered windows invite daylight and breeze through the arching space, while the design resists conventional programming in favor of layered, informal settings that foster creativity and fluid collaboration. Rather than overwrite its past, the intervention amplifies the building’s inherent spatial expression; through adaptive reuse, the architects position atmosphere as architecture. Architects: Want to have your project featured? Showcase your work by uploading projects to Architizer and sign up for our inspirational newsletters.   The post Self-Portrait in Plan: 8 Architecture Studios Designed By Their Owners appeared first on Journal.

Welcome to the Claylight Home, designed by Salma Khaled. In this sanctuary, soft neutrals and warm woods are design elements. The space is designed with intention and layered with natural light. As such, it celebrates calm, comfort, and quiet beauty. From tactile walls to curved furniture, every corner tells a story of understated elegance. If you’ve ever dreamt of living in a home that feels like a warm hug, this is your mood board come to life. The living room at the Claylight Home features curved, cloud-like seating wrapped in tactile boucle. This invites you to sink in and stay awhile, while the layered neutrals create a visual hush that feels grounding. Earthy textures, like the ribbed floor lamp, carved wooden tables, and textured art panels add depth without disrupting the calm. Sunlight filters through sheer drapes, dancing across the natural wood tones. This is not just a place to gather; it’s a place to exhale. The Claylight Home’s dining space is anchored by a solid wood table and surrounded by plush, sculptural chairs. The type that invites slow dinners and long conversations. A trio of pleated pendant lamps floats above (that feel much like candlelight). But what truly sets this space apart is the custom coffee and tea station tucked into a wood-lined niche. This is complete with open shelving, backlighting, and thoughtfully styled ceramics. The kitchen in the Claylight Home is a perfect expression of understated luxury. With its clean lines, matte cabinetry, and seamless stone backsplash, it proves that simplicity can be stunning. Warm wood details wrap around integrated appliances and open shelving. This creates visual continuity with the rest of the home. Every element in this kitchen feels intentional, from the black sink to the curated shelf styling. The bedroom at the Claylight Home is a retreat within a retreat… an intimate cocoon where layers of texture meet sculptural calm. A palette of warm neutrals flows from the ribbed wall panels to the low-profile bed. Frosted glass wardrobes and floating nightstands keep the visual weight minimal, while statement lighting adds style. In the Claylight Home, the nursery is designed as a multipurpose space. This cozy corner brings together baby essentials and adult serenity. The soft curves of the crib and changing station echo the design language of the entire home. The whimsical animal prints and plush toys add playfulness. Next to it, a generously sized sectional invites the whole family to snuggle in. It’s a space made for moments—reading books, sipping coffee, or simply watching your little one dream. The bathrooms at the Claylight Home channels spa-like serenity. Smooth stone tiles, warm wood accents, and ambient lighting set the tone for a tranquil escape. Fluted wall details bring depth without distraction, while the floating vanity and open shelving keep the space feeling light and grounded.

The Carbon MORPHEUS is so sleek and streamlined its wind-tunnel test is probably just a bunch of parallel lines. Designed by EPTA, this mid-engine two-seater supercar skips nostalgia and dives straight into aggressive futurism. It looks engineered by a design studio that sees speed not as a metric, but as a shape. The design brief? “Design is the language of dreams.” Which sounds poetic until you realize what they’ve dreamt up could moonlight as a Batmobile in a Nolan film – just sharper, lower, and probably too dangerous for even Bruce Wayne. A manifesto of Italian elegance, they call it. But it leans more toward brutalist cyberpunk with a splash of Lamborghini’s wild DNA and a whisper of Bertone-era silhouette language. That tapered greenhouse? Pure retro-futurism, the kind that could only come from a country that worships both speed and sculpture in equal measure. Designer: EPTA Design The bodywork is entirely carbon fiber, and not just as a flex. The weave is visible from every angle, wrapping around exaggerated wheel arches and angry origami-like creases. It’s not just aesthetics either – it’s structure, soul, and statement. The reflections rolling off the surface are almost liquid, a high-gloss hallucination of light and intent. Look closely and you’ll see the word “VEPTA” near the front wheels, perhaps a clue or a red herring in EPTA Design’s growing mythos. Around the back, things get wild. Four vertical exhausts erupt from a tail section that looks like a spaceship’s afterburner array. There’s no wing, but the rear deck itself swoops like it’s ready to generate lift – or downforce, depending on how many laws of physics it’s trying to bend. A golden center-lock nut anchors the gloss-black wheels, which are wide, multi-spoked, and performance-obsessed. Brake calipers peek out in red, adding a splash of aggression to an otherwise stealth-fighter palette. From above, the canopy has a near-seamless wrap of glass and carbon. It’s tight. Tense. Like a jet cockpit shrunken down and perched just ahead of a carbon fiber storm. The symmetry here is clinical, the panel gaps razor-thin. It doesn’t just look fast; it looks like it was born in a vacuum chamber under military surveillance. EPTA says this is a “mid-engine two-seater supercar,” which automatically tells you what kind of proportions and intent they’re working with. But beyond the silhouette and stance, this thing is abstract sculpture on wheels. It’s less about raw specs and more about shaping emotion through velocity. And yet, it’s not lost in concept art fantasy. The presence is real, the panels are real, the reflections tell you this isn’t just a digital mockup. There’s heat coming out of those pipes in one of the rear shots. That’s combustion. That’s ambition made tactile. You don’t commit this hard to an idea unless you’re serious about chasing it into reality.The post The MORPHEUS Supercar Concept Could Make Batman Rethink His Ride first appeared on Yanko Design.

At some point in the last decade, we’ve all experienced the awkward balancing act: lying in bed, arms raised, tablet swaying dangerously above us as if testing the laws of gravity. Enter the Tablift MaxPro, a flexible, adjustable stand that feels less like a device and more like a personal assistant dedicated solely to your comfort. Instead of juggling positions, it effortlessly holds your tablet steady, allowing you to browse hands-free at the perfect viewing angle, every single time. The MaxPro builds elegantly on an already successful design. Its look is distinctively functional, thoughtfully designed with a charm that’s uniquely purposeful, making its practical brilliance clear from the first use. You get four independently adjustable steel gooseneck legs, each with a protective rubber sleeve and a grip that sticks like it’s clinging to relevance in the age of standing desks. These legs are longer and more robust than before, giving the MaxPro better reach, higher elevation, and stability that feels nearly physics-defying. Designer: Greg Thüne (Primer Studios) Click Here to Buy Now: $38 $65 (42% off). Hurry, only 327/500 left! While the original Tablift exists online as a product success story, the MaxPro gives it a clever upgrade in the form of a 5-angle tilt system. With it, you can fine-tune your screen’s position from upright work mode to full recline binge-watching, no micro-adjustments or pillow origami required. Whether you’re doomscrolling on your phone, flipping through a digital cookbook, or calling your boss in pajama bottoms, the MaxPro keeps everything comfortably in frame. It handles devices up to 12.9 inches wide, and it doesn’t care if you’ve wrapped yours in a tank of a case or left it bare. It’s easy to appreciate how well it slides into everyday life. In the kitchen, it stands tall over flour-dusted countertops without tipping. On the couch, it flexes like it’s been doing yoga with Adriene. In bed, it grants that rare luxury of using your tablet without turning into a human origami swan. For the remote worker with two screens but one desk, it’s the second monitor stand you didn’t know you needed. And yes, for the fitness crowd, it stays eye-level during yoga or floor workouts without requiring a break to reposition. There’s also a joy in how unapologetically tactile it is. Nothing digital about it—just a physical object with physical utility. No apps. No firmware updates. Just unfold, insert your device, set the angle, and you’re off. It collapses down neatly too, its spindly legs folding inward like a retreating Transformer. Toss it into a tote bag or tuck it in a drawer; it doesn’t fight back. The MaxPro comes in three colors this time, because even utilitarian tools deserve a bit of flair. Kickstarter backers can snag one early, with optional add-ons like a screen cleaner and tote bag that feel more like thoughtful gestures than upsells. What the Tablift MaxPro truly excels at is not flashy tech, it’s the seamless convenience and practical comfort it brings to everyday life. In a world drowning in algorithmic solutions and smart-this or AI-that, a physically elegant answer to a common frustration feels strangely refreshing. It doesn’t buzz or glow or send notifications. It just works. And that, somehow, makes it one of the smarter designs on the market. Click Here to Buy Now: $38 $65 (42% off). Hurry, only 327/500 left!The post 13 Years Later, This Is Still The Best iPad Stand Available Today… And It Just Got An Upgrade first appeared on Yanko Design.

Submitted by WA Contents Seriema House is shaped around massive, black Portuguese stones for contemplation in Brazil Brazil Architecture News - Jun 03, 2025 - 04:23   html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd" Brazilian architecture practice TETRO Architecture has built a house that is shaped around massive, black Portuguese stones for for reading, contemplation, rest, and sharing moments with friends in Brumadinho - Minas Gerais, Brazil. Named Seriema House, the 350-square-metre house is nestled in a tranquil setting on the outskirts of Belo Horizonte. Seriema House won the WA Awards 50th Cycle in the Architecture/Realised category.To reach it, visitors must traverse a mountain range, marking a transition from the bustling city to a peaceful environment. This journey allows guests to leave behind the urban noise and immerse themselves in nature."The client's requirement was to create a place for pause—a space for reading, contemplation, rest, and sharing moments with friends," said TETRO Architecture. "The client desired an environment that fosters meeting and introspection, where architecture would engage in a dialogue with poetry," the firm added.The location of the house presents two contrasting views. On one side, there is a broad and open view of the mountains; on the other, a dense forest filled with trees. The house is beautifully integrated into this balance of expansive landscape and shaded refuge. Seriemas, local birds known to the region, roam freely around the property and inspired the name of the residence.The conceptual foundation of the project focuses on the harmonious integration of architecture with nature. The house is designed as a transitional space that bridges the vast mountain views with the contemplative atmosphere of the forest. The architecture embodies a sense of poetry through its form, particularly highlighted by a winding wall that both separates and connects different spatial experiences.The main structure of the house is constructed from reinforced concrete, utilizing black Portuguese stones and white stone flooring as the primary materials. A winding wall divides the space and is adorned with the black stones, creating a striking visual and tactile contrast against the white stone floor. This use of natural stone emphasizes the house's connection to the surrounding landscape, showcasing its organic integration with the environment and highlighting its poetic essence.The house is masterfully organized into two distinct zones, elegantly separated by a sweeping, curving wall. On one side lies the welcoming space, a vibrant and open environment bursting with energy. Here, sounds of laughter, music, and movement fill the air, accompanied by breathtaking panoramic views of the majestic mountains. This area encompasses an integrated living room, dining room, and kitchen, all meticulously designed to foster social interaction and encourage deep contemplation of the stunning landscape.Conversely, on the other side resides the retreat—an intimate sanctuary that is serene, shaded, and profoundly introspective. This tranquil space gazes out onto the lush, dense forest, serving as a haven for relaxation and reading, and featuring the exquisite main suite. The thoughtful spatial planning creates a harmonious balance between openness and intimacy, beautifully reflecting the duality of the surrounding nature and the human experience within it.Conceptual floor planTetro is an architecture studio located in Belo Horizonte, Brazil, and operates on a global scale. It is composed of architects Carlos Maia, Débora Mendes, and Igor Macedo. The firm’s approach to professional practice focuses on a thorough examination of the site’s conditions and the client's needs, striving to create unique and irreplicable solutions for each project.TETRO Architecture previously won the WA Awards 10+5+X with Café House and Casa Açucena in Brazil.Project factsProject name: Seriema HouseArchitects: TETRO ArchitectureLocation: Brumadinho - Minas Gerais, Brazil. Lead architects: Carlos Maia, Debora Mendes, and Igor MacedoContributors: Bruno Bontempo, Bianca Carvalho, Bruna Maciel, Carolina Amaral, Saulo Saraiva, Sabrina FreitasCompletion year: 2024Structure: Cálculo ConcretoHydraulic; Electric: CA engenhariaLighting Design: IluminarConstruction: TechnoAll images © Luisa Lage.Drawing © TETRO Architecture.> via TETRO Architecture

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SwitchBot has a knack for crafting ingenious IoT devices, those little problem-solvers like robotic curtain openers and automated button pressers that add a touch of futuristic convenience. Yet, the true linchpin, the secret sauce that elevates their entire ecosystem, is undoubtedly their Hub. It’s the central nervous system that takes individual smart products and weaves them into a cohesive, intelligent tapestry, turning the abstract concept of a ‘smart home’ into a tangible, daily experience. This unification through the Hub is what brings us closer to that almost mythical dream: a home where technology works in concert, where devices understand each other’s capabilities and, critically, anticipate your needs. It’s about creating an environment that doesn’t just react to commands, but proactively adapts, making your living space more intuitive, responsive, and, ultimately, more attuned to you. The new Hub 3 aims to refine this very connection. Designer: SwitchBot Click Here to Buy Now: $119.99 The predecessor, the Hub 2, already laid a strong foundation. It brought Matter support into the SwitchBot ecosystem, along with reliable infrared controls, making it a versatile little box. It understood the assignment: bridge the old with the new. The Hub 3 takes that solid base and builds upon it, addressing not just functionality but also the nuanced interactions that make a device truly intuitive and, dare I say, enjoyable to use daily. Matter support, the industry’s push for interoperability, remains a cornerstone. The Hub 3 acts as a Matter bridge, capable of bringing up to 30 SwitchBot devices into the Matter fold, allowing them to play nice with platforms like Apple Home. Furthermore, it can send up to 30 distinct commands to other Matter-certified products already integrated into your Apple Home setup, with Home Assistant support on the horizon. This makes it a powerful orchestrator. One of the most striking additions is the new rotary dial, something SwitchBot calls its “Dial Master” technology. Giving users an intuitive tactile control that feels very familiar (think ovens, radios, car ACs), it makes the Hub 3 even more user-friendly. Imagine adjusting your thermostat not by tapping an arrow repeatedly, but by smoothly turning a dial for that exact ±1°C change. The same applies to volume control or any other granular adjustment. This tactile feedback offers a level of hyper-controlled interaction that screen taps often lack, feeling more connected and satisfying. Beyond physical interaction, the Hub 3 gets smarter senses. While the trusty thermo-hygro sensor (cleverly integrated into its cable) makes a return for indoor temperature and humidity, it’s now joined by a built-in light sensor. This seemingly small addition unlocks a new layer of intuitive automation. Your home can now react to ambient brightness, perhaps cueing your SwitchBot Curtain 3 to draw open gently as the sun rises, or dimming lights as natural light fades. Aesthetically, SwitchBot made a subtle but impactful shift from the Hub 2’s white casing to a sleek black for the Hub 3. This change makes the integrated display stand out significantly, improving readability at a glance. And that display now does more heavy lifting. It still shows essential indoor temperature and humidity, but can also pull in local outdoor weather data, giving you a quick forecast without reaching for your phone. Pair it with a SwitchBot Meter Pro, and it’ll even show CO2 levels. The Hub 2 featured two handy customizable buttons. The Hub 3 doubles down, offering four such buttons. This means more of your favorite automation scenes, like “Movie Night,” “Good Morning,” and “Away Mode,” are just a single press away. This reduces friction, making your smart home react faster to your needs without diving into an app for every little thing. It’s these quality-of-life improvements that often make the biggest difference in daily use. Crucially, the Hub 3 retains everything that made its predecessor a strong contender. The infrared control capabilities are still robust, supporting over 100,000 IR codes for your legacy AV gear and air conditioners, now with a signal that’s reportedly 150% stronger than the Hub Mini. Its deep integration with the existing SwitchBot ecosystem means your Bots, Curtain movers, and vacuums will feel right at home, working in concert. Of course, you still have your choice of control methods. Beyond the new dial and physical buttons, there’s comprehensive app control for setting up complex automations and remote access. Voice control via the usual assistants like Alexa and Google Assistant is present and accounted for, ensuring hands-free operation whenever you need it. This flexibility means the Hub 3 adapts to your preferences, not the other way around. The true power, as always, lies in the DIY automation scenes. Imagine your AC, humidifier, and dehumidifier working together, orchestrated by the Hub 3 to maintain your perfect 23°C and 58% humidity. Or picture an energy-saving scene where the built-in motion sensor, coupled with geofencing, detects an empty house and powers down non-essential appliances. It’s these intelligent, personalized routines that transform a collection of smart devices into a truly smart home. The SwitchBot Hub 3 feels like the most potent iteration of that “secret sauce” yet. It takes the individual brilliance of SwitchBot’s gadgets and, through enhanced sensory input and more tactile controls, truly deepens that crucial understanding between device, environment, and user. The best part? It plugs right into your smart home’s existing setup, communicating with your slew of IoT devices – even more efficiently if you’ve got a Hub 2 or Hub Mini and you’re looking to upgrade. Click Here to Buy Now: $119.99The post Your Smart Home Got a New CEO and It’s Called the SwitchBot Hub 3 first appeared on Yanko Design.

Longchamp has reintroduced its iconic SoHo flagship, unveiling a bold new chapter in its architectural and artistic journey. Nestled in the heart of downtown Manhattan, the La Maison Unique boutique has been transformed into a space that merges retail with an immersive cultural experience – offering more than shopping, but a deep dive into the brand’s design philosophy, legacy, and creative ambition. At the core of this reimagining is the rekindled collaboration between Longchamp and celebrated British designer Thomas Heatherwick. Nearly two decades after his original work on the space, Heatherwick returns to re-envision the site with a fresh narrative. The result is a compelling blend of artistry, innovation, and Parisian warmth, translated into architectural form. The redesign honors the bones of the original building while elevating its purpose. One of the most striking updates is the reinterpreted central staircase. Originally made of steel ribbons, it has been reborn in Longchamp’s signature green – a vibrant pathway of swooping planes that guides visitors up from the ground floor, like ascending a hill. The dramatic feature sets the tone for the boutique’s organic, flowing atmosphere. Above, the retail space has been crafted to feel less like a store and more like an upscale, lived-in loft. Round rugs in rich green tones spill from carpeted columns across warm wood floors, creating a dynamic interplay of texture and form. Vintage and bespoke furnishings – like a 1970s croissant sofa by Raphaël Raffel and sculptural works by David Nash – anchor the room with both history and originality. Longchamp’s ties to the art world are on full display throughout the store. The brand’s private collection, along with newly commissioned pieces, gives the space a gallery-like feel. Highlights include ceramics and sculptures from artists such as Dorothée Loriquet, Bobby Silverman, and Tanaka Tomomi. Their works echo Longchamp’s commitment to natural materials, tactile surfaces, and organic design. In a deliberate shift from traditional retail layout, the central area has been opened to encourage conversation. Instead of focusing solely on product display, the well-lit space invites guests to linger and connect, mirroring the rhythm of a Paris apartment transplanted to a New York context. The visual storytelling continues with intentional quirks: neon signage, hand-drawn graffiti by artist André, and archive objects that trace Longchamp’s early heritage as a maker of leather tobacco accessories and travel games. These nostalgic elements add to the space, providing a bridge between past and present. This revitalization is part of a larger movement within the brand to reshape the in-store experience. It reflects a shift in luxury retail – from transactional to experiential. By creating a space where design, storytelling, and sensory detail converge, Longchamp is championing a new kind of flagship – one rooted in memory and human connection. “Retail moves fast, but architecture should last. We wanted to create something bold and joyful, yet warm and timeless – an apartment-like space that invites people to stay,” Heatherwick Studio partner Neil Hubbard says. “From the swirling green rugs under green-carpeted columns to curved furniture that feels custom but lived-in, everything was designed to feel unified and human. Even the red brick walls downstairs, set to host rotating installations, help ground the space in SoHo’s industrial roots while creating room for surprise.”