• Inside Mark Zuckerberg’s AI hiring spree

    AI researchers have recently been asking themselves a version of the question, “Is that really Zuck?”As first reported by Bloomberg, the Meta CEO has been personally asking top AI talent to join his new “superintelligence” AI lab and reboot Llama. His recruiting process typically goes like this: a cold outreach via email or WhatsApp that cites the recruit’s work history and requests a 15-minute chat. Dozens of researchers have gotten these kinds of messages at Google alone. For those who do agree to hear his pitch, Zuckerberg highlights the latitude they’ll have to make risky bets, the scale of Meta’s products, and the money he’s prepared to invest in the infrastructure to support them. He makes clear that this new team will be empowered and sit with him at Meta’s headquarters, where I’m told the desks have already been rearranged for the incoming team.Most of the headlines so far have focused on the eye-popping compensation packages Zuckerberg is offering, some of which are well into the eight-figure range. As I’ve covered before, hiring the best AI researcher is like hiring a star basketball player: there are very few of them, and you have to pay up. Case in point: Zuckerberg basically just paid 14 Instagrams to hire away Scale AI CEO Alexandr Wang. It’s easily the most expensive hire of all time, dwarfing the billions that Google spent to rehire Noam Shazeer and his core team from Character.AI. “Opportunities of this magnitude often come at a cost,” Wang wrote in his note to employees this week. “In this instance, that cost is my departure.”Zuckerberg’s recruiting spree is already starting to rattle his competitors. The day before his offer deadline for some senior OpenAI employees, Sam Altman dropped an essay proclaiming that “before anything else, we are a superintelligence research company.” And after Zuckerberg tried to hire DeepMind CTO Koray Kavukcuoglu, he was given a larger SVP title and now reports directly to Google CEO Sundar Pichai. I expect Wang to have the title of “chief AI officer” at Meta when the new lab is announced. Jack Rae, a principal researcher from DeepMind who has signed on, will lead pre-training. Meta certainly needs a reset. According to my sources, Llama has fallen so far behind that Meta’s product teams have recently discussed using AI models from other companies. Meta’s internal coding tool for engineers, however, is already using Claude. While Meta’s existing AI researchers have good reason to be looking over their shoulders, Zuckerberg’s billion investment in Scale is making many longtime employees, or Scaliens, quite wealthy. They were popping champagne in the office this morning. Then, Wang held his last all-hands meeting to say goodbye and cried. He didn’t mention what he would be doing at Meta. I expect his new team will be unveiled within the next few weeks after Zuckerberg gets a critical number of members to officially sign on. Tim Cook. Getty Images / The VergeApple’s AI problemApple is accustomed to being on top of the tech industry, and for good reason: the company has enjoyed a nearly unrivaled run of dominance. After spending time at Apple HQ this week for WWDC, I’m not sure that its leaders appreciate the meteorite that is heading their way. The hubris they display suggests they don’t understand how AI is fundamentally changing how people use and build software.Heading into the keynote on Monday, everyone knew not to expect the revamped Siri that had been promised the previous year. Apple, to its credit, acknowledged that it dropped the ball there, and it sounds like a large language model rebuild of Siri is very much underway and coming in 2026.The AI industry moves much faster than Apple’s release schedule, though. By the time Siri is perhaps good enough to keep pace, it will have to contend with the lock-in that OpenAI and others are building through their memory features. Apple and OpenAI are currently partners, but both companies want to ultimately control the interface for interacting with AI, which puts them on a collision course. Apple’s decision to let developers use its own, on-device foundational models for free in their apps sounds strategically smart, but unfortunately, the models look far from leading. Apple ran its own benchmarks, which aren’t impressive, and has confirmed a measly context window of 4,096 tokens. It’s also saying that the models will be updated alongside its operating systems — a snail’s pace compared to how quickly AI companies move. I’d be surprised if any serious developers use these Apple models, although I can see them being helpful to indie devs who are just getting started and don’t want to spend on the leading cloud models. I don’t think most people care about the privacy angle that Apple is claiming as a differentiator; they are already sharing their darkest secrets with ChatGPT and other assistants. Some of the new Apple Intelligence features I demoed this week were impressive, such as live language translation for calls. Mostly, I came away with the impression that the company is heavily leaning on its ChatGPT partnership as a stopgap until Apple Intelligence and Siri are both where they need to be. AI probably isn’t a near-term risk to Apple’s business. No one has shipped anything close to the contextually aware Siri that was demoed at last year’s WWDC. People will continue to buy Apple hardware for a long time, even after Sam Altman and Jony Ive announce their first AI device for ChatGPT next year. AR glasses aren’t going mainstream anytime soon either, although we can expect to see more eyewear from Meta, Google, and Snap over the coming year. In aggregate, these AI-powered devices could begin to siphon away engagement from the iPhone, but I don’t see people fully replacing their smartphones for a long time. The bigger question after this week is whether Apple has what it takes to rise to the occasion and culturally reset itself for the AI era. I would have loved to hear Tim Cook address this issue directly, but the only interview he did for WWDC was a cover story in Variety about the company’s new F1 movie.ElsewhereAI agents are coming. I recently caught up with Databricks CEO Ali Ghodsi ahead of his company’s annual developer conference this week in San Francisco. Given Databricks’ position, he has a unique, bird’s-eye view of where things are headed for AI. He doesn’t envision a near-term future where AI agents completely automate real-world tasks, but he does predict a wave of startups over the next year that will come close to completing actions in areas such as travel booking. He thinks humans will needto approve what an agent does before it goes off and completes a task. “We have most of the airplanes flying automated, and we still want pilots in there.”Buyouts are the new normal at Google. That much is clear after this week’s rollout of the “voluntary exit program” in core engineering, the Search organization, and some other divisions. In his internal memo, Search SVP Nick Fox was clear that management thinks buyouts have been successful in other parts of the company that have tried them. In a separate memo I saw, engineering exec Jen Fitzpatrick called the buyouts an “opportunity to create internal mobility and fresh growth opportunities.” Google appears to be attempting a cultural reset, which will be a challenging task for a company of its size. We’ll see if it can pull it off. Evan Spiegel wants help with AR glasses. I doubt that his announcement that consumer glasses are coming next year was solely aimed at AR developers. Telegraphing the plan and announcing that Snap has spent billion on hardware to date feels more aimed at potential partners that want to make a bigger glasses play, such as Google. A strategic investment could help insulate Snap from the pain of the stock market. A full acquisition may not be off the table, either. When he was recently asked if he’d be open to a sale, Spiegel didn’t shut it down like he always has, but instead said he’d “consider anything” that helps the company “create the next computing platform.”Link listMore to click on:If you haven’t already, don’t forget to subscribe to The Verge, which includes unlimited access to Command Line and all of our reporting.As always, I welcome your feedback, especially if you’re an AI researcher fielding a juicy job offer. You can respond here or ping me securely on Signal.Thanks for subscribing.See More:
    #inside #mark #zuckerbergs #hiring #spree
    Inside Mark Zuckerberg’s AI hiring spree
    AI researchers have recently been asking themselves a version of the question, “Is that really Zuck?”As first reported by Bloomberg, the Meta CEO has been personally asking top AI talent to join his new “superintelligence” AI lab and reboot Llama. His recruiting process typically goes like this: a cold outreach via email or WhatsApp that cites the recruit’s work history and requests a 15-minute chat. Dozens of researchers have gotten these kinds of messages at Google alone. For those who do agree to hear his pitch, Zuckerberg highlights the latitude they’ll have to make risky bets, the scale of Meta’s products, and the money he’s prepared to invest in the infrastructure to support them. He makes clear that this new team will be empowered and sit with him at Meta’s headquarters, where I’m told the desks have already been rearranged for the incoming team.Most of the headlines so far have focused on the eye-popping compensation packages Zuckerberg is offering, some of which are well into the eight-figure range. As I’ve covered before, hiring the best AI researcher is like hiring a star basketball player: there are very few of them, and you have to pay up. Case in point: Zuckerberg basically just paid 14 Instagrams to hire away Scale AI CEO Alexandr Wang. It’s easily the most expensive hire of all time, dwarfing the billions that Google spent to rehire Noam Shazeer and his core team from Character.AI. “Opportunities of this magnitude often come at a cost,” Wang wrote in his note to employees this week. “In this instance, that cost is my departure.”Zuckerberg’s recruiting spree is already starting to rattle his competitors. The day before his offer deadline for some senior OpenAI employees, Sam Altman dropped an essay proclaiming that “before anything else, we are a superintelligence research company.” And after Zuckerberg tried to hire DeepMind CTO Koray Kavukcuoglu, he was given a larger SVP title and now reports directly to Google CEO Sundar Pichai. I expect Wang to have the title of “chief AI officer” at Meta when the new lab is announced. Jack Rae, a principal researcher from DeepMind who has signed on, will lead pre-training. Meta certainly needs a reset. According to my sources, Llama has fallen so far behind that Meta’s product teams have recently discussed using AI models from other companies. Meta’s internal coding tool for engineers, however, is already using Claude. While Meta’s existing AI researchers have good reason to be looking over their shoulders, Zuckerberg’s billion investment in Scale is making many longtime employees, or Scaliens, quite wealthy. They were popping champagne in the office this morning. Then, Wang held his last all-hands meeting to say goodbye and cried. He didn’t mention what he would be doing at Meta. I expect his new team will be unveiled within the next few weeks after Zuckerberg gets a critical number of members to officially sign on. Tim Cook. Getty Images / The VergeApple’s AI problemApple is accustomed to being on top of the tech industry, and for good reason: the company has enjoyed a nearly unrivaled run of dominance. After spending time at Apple HQ this week for WWDC, I’m not sure that its leaders appreciate the meteorite that is heading their way. The hubris they display suggests they don’t understand how AI is fundamentally changing how people use and build software.Heading into the keynote on Monday, everyone knew not to expect the revamped Siri that had been promised the previous year. Apple, to its credit, acknowledged that it dropped the ball there, and it sounds like a large language model rebuild of Siri is very much underway and coming in 2026.The AI industry moves much faster than Apple’s release schedule, though. By the time Siri is perhaps good enough to keep pace, it will have to contend with the lock-in that OpenAI and others are building through their memory features. Apple and OpenAI are currently partners, but both companies want to ultimately control the interface for interacting with AI, which puts them on a collision course. Apple’s decision to let developers use its own, on-device foundational models for free in their apps sounds strategically smart, but unfortunately, the models look far from leading. Apple ran its own benchmarks, which aren’t impressive, and has confirmed a measly context window of 4,096 tokens. It’s also saying that the models will be updated alongside its operating systems — a snail’s pace compared to how quickly AI companies move. I’d be surprised if any serious developers use these Apple models, although I can see them being helpful to indie devs who are just getting started and don’t want to spend on the leading cloud models. I don’t think most people care about the privacy angle that Apple is claiming as a differentiator; they are already sharing their darkest secrets with ChatGPT and other assistants. Some of the new Apple Intelligence features I demoed this week were impressive, such as live language translation for calls. Mostly, I came away with the impression that the company is heavily leaning on its ChatGPT partnership as a stopgap until Apple Intelligence and Siri are both where they need to be. AI probably isn’t a near-term risk to Apple’s business. No one has shipped anything close to the contextually aware Siri that was demoed at last year’s WWDC. People will continue to buy Apple hardware for a long time, even after Sam Altman and Jony Ive announce their first AI device for ChatGPT next year. AR glasses aren’t going mainstream anytime soon either, although we can expect to see more eyewear from Meta, Google, and Snap over the coming year. In aggregate, these AI-powered devices could begin to siphon away engagement from the iPhone, but I don’t see people fully replacing their smartphones for a long time. The bigger question after this week is whether Apple has what it takes to rise to the occasion and culturally reset itself for the AI era. I would have loved to hear Tim Cook address this issue directly, but the only interview he did for WWDC was a cover story in Variety about the company’s new F1 movie.ElsewhereAI agents are coming. I recently caught up with Databricks CEO Ali Ghodsi ahead of his company’s annual developer conference this week in San Francisco. Given Databricks’ position, he has a unique, bird’s-eye view of where things are headed for AI. He doesn’t envision a near-term future where AI agents completely automate real-world tasks, but he does predict a wave of startups over the next year that will come close to completing actions in areas such as travel booking. He thinks humans will needto approve what an agent does before it goes off and completes a task. “We have most of the airplanes flying automated, and we still want pilots in there.”Buyouts are the new normal at Google. That much is clear after this week’s rollout of the “voluntary exit program” in core engineering, the Search organization, and some other divisions. In his internal memo, Search SVP Nick Fox was clear that management thinks buyouts have been successful in other parts of the company that have tried them. In a separate memo I saw, engineering exec Jen Fitzpatrick called the buyouts an “opportunity to create internal mobility and fresh growth opportunities.” Google appears to be attempting a cultural reset, which will be a challenging task for a company of its size. We’ll see if it can pull it off. Evan Spiegel wants help with AR glasses. I doubt that his announcement that consumer glasses are coming next year was solely aimed at AR developers. Telegraphing the plan and announcing that Snap has spent billion on hardware to date feels more aimed at potential partners that want to make a bigger glasses play, such as Google. A strategic investment could help insulate Snap from the pain of the stock market. A full acquisition may not be off the table, either. When he was recently asked if he’d be open to a sale, Spiegel didn’t shut it down like he always has, but instead said he’d “consider anything” that helps the company “create the next computing platform.”Link listMore to click on:If you haven’t already, don’t forget to subscribe to The Verge, which includes unlimited access to Command Line and all of our reporting.As always, I welcome your feedback, especially if you’re an AI researcher fielding a juicy job offer. You can respond here or ping me securely on Signal.Thanks for subscribing.See More: #inside #mark #zuckerbergs #hiring #spree
    WWW.THEVERGE.COM
    Inside Mark Zuckerberg’s AI hiring spree
    AI researchers have recently been asking themselves a version of the question, “Is that really Zuck?”As first reported by Bloomberg, the Meta CEO has been personally asking top AI talent to join his new “superintelligence” AI lab and reboot Llama. His recruiting process typically goes like this: a cold outreach via email or WhatsApp that cites the recruit’s work history and requests a 15-minute chat. Dozens of researchers have gotten these kinds of messages at Google alone. For those who do agree to hear his pitch (amazingly, not all of them do), Zuckerberg highlights the latitude they’ll have to make risky bets, the scale of Meta’s products, and the money he’s prepared to invest in the infrastructure to support them. He makes clear that this new team will be empowered and sit with him at Meta’s headquarters, where I’m told the desks have already been rearranged for the incoming team.Most of the headlines so far have focused on the eye-popping compensation packages Zuckerberg is offering, some of which are well into the eight-figure range. As I’ve covered before, hiring the best AI researcher is like hiring a star basketball player: there are very few of them, and you have to pay up. Case in point: Zuckerberg basically just paid 14 Instagrams to hire away Scale AI CEO Alexandr Wang. It’s easily the most expensive hire of all time, dwarfing the billions that Google spent to rehire Noam Shazeer and his core team from Character.AI (a deal Zuckerberg passed on). “Opportunities of this magnitude often come at a cost,” Wang wrote in his note to employees this week. “In this instance, that cost is my departure.”Zuckerberg’s recruiting spree is already starting to rattle his competitors. The day before his offer deadline for some senior OpenAI employees, Sam Altman dropped an essay proclaiming that “before anything else, we are a superintelligence research company.” And after Zuckerberg tried to hire DeepMind CTO Koray Kavukcuoglu, he was given a larger SVP title and now reports directly to Google CEO Sundar Pichai. I expect Wang to have the title of “chief AI officer” at Meta when the new lab is announced. Jack Rae, a principal researcher from DeepMind who has signed on, will lead pre-training. Meta certainly needs a reset. According to my sources, Llama has fallen so far behind that Meta’s product teams have recently discussed using AI models from other companies (although that is highly unlikely to happen). Meta’s internal coding tool for engineers, however, is already using Claude. While Meta’s existing AI researchers have good reason to be looking over their shoulders, Zuckerberg’s $14.3 billion investment in Scale is making many longtime employees, or Scaliens, quite wealthy. They were popping champagne in the office this morning. Then, Wang held his last all-hands meeting to say goodbye and cried. He didn’t mention what he would be doing at Meta. I expect his new team will be unveiled within the next few weeks after Zuckerberg gets a critical number of members to officially sign on. Tim Cook. Getty Images / The VergeApple’s AI problemApple is accustomed to being on top of the tech industry, and for good reason: the company has enjoyed a nearly unrivaled run of dominance. After spending time at Apple HQ this week for WWDC, I’m not sure that its leaders appreciate the meteorite that is heading their way. The hubris they display suggests they don’t understand how AI is fundamentally changing how people use and build software.Heading into the keynote on Monday, everyone knew not to expect the revamped Siri that had been promised the previous year. Apple, to its credit, acknowledged that it dropped the ball there, and it sounds like a large language model rebuild of Siri is very much underway and coming in 2026.The AI industry moves much faster than Apple’s release schedule, though. By the time Siri is perhaps good enough to keep pace, it will have to contend with the lock-in that OpenAI and others are building through their memory features. Apple and OpenAI are currently partners, but both companies want to ultimately control the interface for interacting with AI, which puts them on a collision course. Apple’s decision to let developers use its own, on-device foundational models for free in their apps sounds strategically smart, but unfortunately, the models look far from leading. Apple ran its own benchmarks, which aren’t impressive, and has confirmed a measly context window of 4,096 tokens. It’s also saying that the models will be updated alongside its operating systems — a snail’s pace compared to how quickly AI companies move. I’d be surprised if any serious developers use these Apple models, although I can see them being helpful to indie devs who are just getting started and don’t want to spend on the leading cloud models. I don’t think most people care about the privacy angle that Apple is claiming as a differentiator; they are already sharing their darkest secrets with ChatGPT and other assistants. Some of the new Apple Intelligence features I demoed this week were impressive, such as live language translation for calls. Mostly, I came away with the impression that the company is heavily leaning on its ChatGPT partnership as a stopgap until Apple Intelligence and Siri are both where they need to be. AI probably isn’t a near-term risk to Apple’s business. No one has shipped anything close to the contextually aware Siri that was demoed at last year’s WWDC. People will continue to buy Apple hardware for a long time, even after Sam Altman and Jony Ive announce their first AI device for ChatGPT next year. AR glasses aren’t going mainstream anytime soon either, although we can expect to see more eyewear from Meta, Google, and Snap over the coming year. In aggregate, these AI-powered devices could begin to siphon away engagement from the iPhone, but I don’t see people fully replacing their smartphones for a long time. The bigger question after this week is whether Apple has what it takes to rise to the occasion and culturally reset itself for the AI era. I would have loved to hear Tim Cook address this issue directly, but the only interview he did for WWDC was a cover story in Variety about the company’s new F1 movie.ElsewhereAI agents are coming. I recently caught up with Databricks CEO Ali Ghodsi ahead of his company’s annual developer conference this week in San Francisco. Given Databricks’ position, he has a unique, bird’s-eye view of where things are headed for AI. He doesn’t envision a near-term future where AI agents completely automate real-world tasks, but he does predict a wave of startups over the next year that will come close to completing actions in areas such as travel booking. He thinks humans will need (and want) to approve what an agent does before it goes off and completes a task. “We have most of the airplanes flying automated, and we still want pilots in there.”Buyouts are the new normal at Google. That much is clear after this week’s rollout of the “voluntary exit program” in core engineering, the Search organization, and some other divisions. In his internal memo, Search SVP Nick Fox was clear that management thinks buyouts have been successful in other parts of the company that have tried them. In a separate memo I saw, engineering exec Jen Fitzpatrick called the buyouts an “opportunity to create internal mobility and fresh growth opportunities.” Google appears to be attempting a cultural reset, which will be a challenging task for a company of its size. We’ll see if it can pull it off. Evan Spiegel wants help with AR glasses. I doubt that his announcement that consumer glasses are coming next year was solely aimed at AR developers. Telegraphing the plan and announcing that Snap has spent $3 billion on hardware to date feels more aimed at potential partners that want to make a bigger glasses play, such as Google. A strategic investment could help insulate Snap from the pain of the stock market. A full acquisition may not be off the table, either. When he was recently asked if he’d be open to a sale, Spiegel didn’t shut it down like he always has, but instead said he’d “consider anything” that helps the company “create the next computing platform.”Link listMore to click on:If you haven’t already, don’t forget to subscribe to The Verge, which includes unlimited access to Command Line and all of our reporting.As always, I welcome your feedback, especially if you’re an AI researcher fielding a juicy job offer. You can respond here or ping me securely on Signal.Thanks for subscribing.See More:
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  • Cape to Cairo: the making and unmaking of colonial road networks

    In 2024, Egypt completed its 1,155km stretch of the Cairo–Cape Town Highway, a 10,228km‑long road connecting 10 African countries – Egypt, Sudan, South Sudan, Ethiopia, Kenya, Tanzania, Zambia, Zimbabwe, Botswana and South Africa.  
    The imaginary of ‘Cape to Cairo’ is not new. In 1874, editor of the Daily Telegraph Edwin Arnold proposed a plan to connect the African continent by rail, a project that came to be known as the Cape to Cairo Railway project. Cecil Rhodes expressed his support for the project, seeing it as a means to connect the various ‘possessions’ of the British Empire across Africa, facilitating the movement of troops and natural resources. This railway project was never completed, and in 1970 was overlaid by a very different attempt at connecting the Cape to Cairo, as part of the Trans‑African Highway network. This 56,683km‑long system of highways – some dating from the colonial era, some built as part of the 1970s project, and some only recently built – aimed to create lines of connection across the African continent, from north to south as well as east to west. 
    Here, postcolonial state power invested in ‘moving the continent’s people and economies from past to future’, as architectural historians Kenny Cupers and Prita Meier write in their 2020 essay ‘Infrastructure between Statehood and Selfhood: The Trans‑African Highway’. The highways were to be built with the support of Kenya’s president Jomo Kenyatta, Ghana’s president Kwame Nkrumah and Ghana’s director of social welfare Robert Gardiner, as well as the United Nations Economic Commission for Africa. This project was part of a particular historical moment during which anticolonial ideas animated most of the African continent; alongside trade, this iteration of Cape to Cairo centred social and cultural connection between African peoples. But though largely socialist in ambition, the project nevertheless engaged modernist developmentalist logics that cemented capitalism. 
    Lead image: Over a century in the making, the final stretches of the Cairo–Cape Town Highway are being finished. Egypt completed the section within its borders last year and a section over the dry Merille River in Kenya was constructed in 2019. Credit: Allan Muturi / SOPA / ZUMA / Alamy. Above: The route from Cairo to Cape Town, outlined in red, belongs to the Trans‑African Highway network, which comprises nine routes, here in black

    The project failed to fully materialise at the time, but efforts to complete the Trans‑African Highway network have been revived in the last 20 years; large parts are now complete though some links remain unbuilt and many roads are unpaved or hazardous. The most recent attempts to realise this project coincide with a new continental free trade agreement, the agreement on African Continental Free Trade Area, established in 2019, to increase trade within the continent. The contemporary manifestation of the Cairo–Cape Town Highway – also known as Trans‑African Highway4 – is marked by deepening neoliberal politics. Represented as an opportunity to boost trade and exports, connecting Egypt to African markets that the Egyptian government view as ‘untapped’, the project invokes notions of trade steeped in extraction, reflecting the neoliberal logic underpinning contemporary Egyptian governance; today, the country’s political project, led by Abdel Fattah El Sisi, is oriented towards Egyptian dominance and extraction in relation to the rest of the continent. 
    Through an allusion to markets ripe for extraction, this language brings to the fore historical forms of domination that have shaped the connections between Egypt and the rest of the continent; previous iterations of connection across the continent often reproduced forms of domination stretching from the north of the African continent to the south, including the Trans‑Saharan slave trade routes across Africa that ended in various North African and Middle Eastern territories. These networks, beginning in the 8th century and lasting until the 20th, produced racialised hierarchies across the continent, shaping North Africa into a comparably privileged space proximate to ‘Arabness’. This was a racialised division based on a civilisational narrative that saw Arabs as superior, but more importantly a political economic division resulting from the slave trade routes that produced huge profits for North Africa and the Middle East. In the contemporary moment, these racialised hierarchies are bound up in political economic dependency on the Arab Gulf states, who are themselves dependent on resource extraction, land grabbing and privatisation across the entire African continent. 
    ‘The Cairo–Cape Town Highway connects Egypt to African markets viewed as “untapped”, invoking notions steeped in extraction’
    However, this imaginary conjured by the Cairo–Cape Town Highway is countered by a network of streets scattered across Africa that traces the web of Egyptian Pan‑African solidarity across the continent. In Lusaka in Zambia, you might find yourself on Nasser Road, as you might in Mwanza in Tanzania or Luanda in Angola. In Mombasa in Kenya, you might be driving down Abdel Nasser Road; in Kampala in Uganda, you might find yourself at Nasser Road University; and in Tunis in Tunisia, you might end up on Gamal Abdel Nasser Street. These street names are a reference to Gamal Abdel Nasser, Egypt’s first postcolonial leader and president between 1956 and 1970. 
    Read against the contemporary Cairo–Cape Town Highway, these place names signal a different form of connection that brings to life Egyptian Pan‑Africanism, when solidarity was the hegemonic force connecting the continent, coming up against the notion of a natural or timeless ‘great divide’ within Africa. From the memoirs of Egyptian officials who were posted around Africa as conduits of solidarity, to the broadcasts of Radio Cairo that were heard across the continent, to the various conferences attended by anticolonial movements and postcolonial states, Egypt’s orientation towards Pan‑Africanism, beginning in the early 20th century and lasting until the 1970s, was both material and ideological. Figures and movements forged webs of solidarity with their African comrades, imagining an Africa that was united through shared commitments to ending colonialism and capitalist extraction. 
    The route between Cape Town in South Africa and Cairo in Egypt has long occupied the colonial imaginary. In 1930, Margaret Belcher and Ellen Budgell made the journey, sponsored by car brand Morris and oil company Shell
    Credit: Fox Photos / Getty
    The pair made use of the road built by British colonisers in the 19th century, and which forms the basis for the current Cairo–Cape Town Highway. The road was preceded by the 1874 Cape to Cairo Railway project, which connected the colonies of the British Empire
    Credit: Library of Congress, Geography and Map Division
    This network of eponymous streets represents attempts to inscribe anticolonial power into the materiality of the city. Street‑naming practices are one way in which the past comes into the present, ‘weaving history into the geographic fabric of everyday life’, as geographer Derek Alderman wrote in his 2002 essay ‘Street Names as Memorial Arenas’. In this vein, the renaming of streets during decolonisation marked a practice of contesting the production of colonial space. In the newly postcolonial city, renaming was a way of ‘claiming the city back’, Alderman continues. While these changes may appear discursive, it is their embedding in material spaces, through signs and maps, that make the names come to life; place names become a part of the everyday through sharing addresses or giving directions. This quality makes them powerful; consciously or unconsciously, they form part of how the spaces of the city are navigated. 
    These are traces that were once part of a dominant historical narrative; yet when they are encountered in the present, during a different historical moment, they no longer act as expressions of power but instead conjure up a moment that has long passed. A street in Lusaka named after an Egyptian general made more sense 60 years ago than it does today, yet contextualising it recovers a marginalised history of Egyptian Pan‑Africanism. 
    Markers such as street names or monuments are simultaneously markers of anticolonial struggle as well as expressions of state power – part of an attempt, by political projects such as Nasser’s, to exert their own dominance over cities, towns and villages. That such traces are expressions of both anticolonial hopes and postcolonial state power produces a sense of tension within them. For instance, Nasser’s postcolonial project in Egypt was a contradictory one; it gave life to anticolonial hopes – for instance by breaking away from European capitalism and embracing anticolonial geopolitics – while crushing many parts of the left through repression, censorship and imprisonment. Traces of Nasser found today inscribe both anticolonial promises – those that came to life and those that did not – while reproducing postcolonial power that in most instances ended in dictatorship. 
    Recent efforts to complete the route build on those of the post‑independence era – work on a section north of Nairobi started in 1968
    Credit: Associated Press / Alamy
    The Trans‑African Highway network was conceived in 1970 in the spirit of Pan‑Africanism

    At that time, the routes did not extend into South Africa, which was in the grip of apartheid. The Trans‑African Highway initiative was motivated by a desire to improve trade and centre cultural links across the continent – an ambition that was even celebrated on postage stamps

    There have been long‑standing debates about the erasure of the radical anticolonial spirit from the more conservative postcolonial states that emerged; the promises and hopes of anticolonialism, not least among them socialism and a world free of white supremacy, remain largely unrealised. Instead, by the 1970s neoliberalism emerged as a new hegemonic project. The contemporary instantiation of Cape to Cairo highlights just how pervasive neoliberal logics continue to be, despite multiple global financial crises and the 2011 Egyptian revolution demanding ‘bread, freedom, social justice’. 
    But the network of streets named after anticolonial figures and events across the world is testament to the immense power and promise of anticolonial revolution. Most of the 20th century was characterised by anticolonial struggle, decolonisation and postcolonial nation‑building, as nations across the global south gained independence from European empire and founded their own political projects. Anticolonial traces, present in street and place names, point to the possibility of solidarity as a means of reorienting colonial geographies. They are a reminder that there have been other imaginings of Cape to Cairo, and that things can be – and have been – otherwise.

    2025-06-13
    Kristina Rapacki

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    #cape #cairo #making #unmaking #colonial
    Cape to Cairo: the making and unmaking of colonial road networks
    In 2024, Egypt completed its 1,155km stretch of the Cairo–Cape Town Highway, a 10,228km‑long road connecting 10 African countries – Egypt, Sudan, South Sudan, Ethiopia, Kenya, Tanzania, Zambia, Zimbabwe, Botswana and South Africa.   The imaginary of ‘Cape to Cairo’ is not new. In 1874, editor of the Daily Telegraph Edwin Arnold proposed a plan to connect the African continent by rail, a project that came to be known as the Cape to Cairo Railway project. Cecil Rhodes expressed his support for the project, seeing it as a means to connect the various ‘possessions’ of the British Empire across Africa, facilitating the movement of troops and natural resources. This railway project was never completed, and in 1970 was overlaid by a very different attempt at connecting the Cape to Cairo, as part of the Trans‑African Highway network. This 56,683km‑long system of highways – some dating from the colonial era, some built as part of the 1970s project, and some only recently built – aimed to create lines of connection across the African continent, from north to south as well as east to west.  Here, postcolonial state power invested in ‘moving the continent’s people and economies from past to future’, as architectural historians Kenny Cupers and Prita Meier write in their 2020 essay ‘Infrastructure between Statehood and Selfhood: The Trans‑African Highway’. The highways were to be built with the support of Kenya’s president Jomo Kenyatta, Ghana’s president Kwame Nkrumah and Ghana’s director of social welfare Robert Gardiner, as well as the United Nations Economic Commission for Africa. This project was part of a particular historical moment during which anticolonial ideas animated most of the African continent; alongside trade, this iteration of Cape to Cairo centred social and cultural connection between African peoples. But though largely socialist in ambition, the project nevertheless engaged modernist developmentalist logics that cemented capitalism.  Lead image: Over a century in the making, the final stretches of the Cairo–Cape Town Highway are being finished. Egypt completed the section within its borders last year and a section over the dry Merille River in Kenya was constructed in 2019. Credit: Allan Muturi / SOPA / ZUMA / Alamy. Above: The route from Cairo to Cape Town, outlined in red, belongs to the Trans‑African Highway network, which comprises nine routes, here in black The project failed to fully materialise at the time, but efforts to complete the Trans‑African Highway network have been revived in the last 20 years; large parts are now complete though some links remain unbuilt and many roads are unpaved or hazardous. The most recent attempts to realise this project coincide with a new continental free trade agreement, the agreement on African Continental Free Trade Area, established in 2019, to increase trade within the continent. The contemporary manifestation of the Cairo–Cape Town Highway – also known as Trans‑African Highway4 – is marked by deepening neoliberal politics. Represented as an opportunity to boost trade and exports, connecting Egypt to African markets that the Egyptian government view as ‘untapped’, the project invokes notions of trade steeped in extraction, reflecting the neoliberal logic underpinning contemporary Egyptian governance; today, the country’s political project, led by Abdel Fattah El Sisi, is oriented towards Egyptian dominance and extraction in relation to the rest of the continent.  Through an allusion to markets ripe for extraction, this language brings to the fore historical forms of domination that have shaped the connections between Egypt and the rest of the continent; previous iterations of connection across the continent often reproduced forms of domination stretching from the north of the African continent to the south, including the Trans‑Saharan slave trade routes across Africa that ended in various North African and Middle Eastern territories. These networks, beginning in the 8th century and lasting until the 20th, produced racialised hierarchies across the continent, shaping North Africa into a comparably privileged space proximate to ‘Arabness’. This was a racialised division based on a civilisational narrative that saw Arabs as superior, but more importantly a political economic division resulting from the slave trade routes that produced huge profits for North Africa and the Middle East. In the contemporary moment, these racialised hierarchies are bound up in political economic dependency on the Arab Gulf states, who are themselves dependent on resource extraction, land grabbing and privatisation across the entire African continent.  ‘The Cairo–Cape Town Highway connects Egypt to African markets viewed as “untapped”, invoking notions steeped in extraction’ However, this imaginary conjured by the Cairo–Cape Town Highway is countered by a network of streets scattered across Africa that traces the web of Egyptian Pan‑African solidarity across the continent. In Lusaka in Zambia, you might find yourself on Nasser Road, as you might in Mwanza in Tanzania or Luanda in Angola. In Mombasa in Kenya, you might be driving down Abdel Nasser Road; in Kampala in Uganda, you might find yourself at Nasser Road University; and in Tunis in Tunisia, you might end up on Gamal Abdel Nasser Street. These street names are a reference to Gamal Abdel Nasser, Egypt’s first postcolonial leader and president between 1956 and 1970.  Read against the contemporary Cairo–Cape Town Highway, these place names signal a different form of connection that brings to life Egyptian Pan‑Africanism, when solidarity was the hegemonic force connecting the continent, coming up against the notion of a natural or timeless ‘great divide’ within Africa. From the memoirs of Egyptian officials who were posted around Africa as conduits of solidarity, to the broadcasts of Radio Cairo that were heard across the continent, to the various conferences attended by anticolonial movements and postcolonial states, Egypt’s orientation towards Pan‑Africanism, beginning in the early 20th century and lasting until the 1970s, was both material and ideological. Figures and movements forged webs of solidarity with their African comrades, imagining an Africa that was united through shared commitments to ending colonialism and capitalist extraction.  The route between Cape Town in South Africa and Cairo in Egypt has long occupied the colonial imaginary. In 1930, Margaret Belcher and Ellen Budgell made the journey, sponsored by car brand Morris and oil company Shell Credit: Fox Photos / Getty The pair made use of the road built by British colonisers in the 19th century, and which forms the basis for the current Cairo–Cape Town Highway. The road was preceded by the 1874 Cape to Cairo Railway project, which connected the colonies of the British Empire Credit: Library of Congress, Geography and Map Division This network of eponymous streets represents attempts to inscribe anticolonial power into the materiality of the city. Street‑naming practices are one way in which the past comes into the present, ‘weaving history into the geographic fabric of everyday life’, as geographer Derek Alderman wrote in his 2002 essay ‘Street Names as Memorial Arenas’. In this vein, the renaming of streets during decolonisation marked a practice of contesting the production of colonial space. In the newly postcolonial city, renaming was a way of ‘claiming the city back’, Alderman continues. While these changes may appear discursive, it is their embedding in material spaces, through signs and maps, that make the names come to life; place names become a part of the everyday through sharing addresses or giving directions. This quality makes them powerful; consciously or unconsciously, they form part of how the spaces of the city are navigated.  These are traces that were once part of a dominant historical narrative; yet when they are encountered in the present, during a different historical moment, they no longer act as expressions of power but instead conjure up a moment that has long passed. A street in Lusaka named after an Egyptian general made more sense 60 years ago than it does today, yet contextualising it recovers a marginalised history of Egyptian Pan‑Africanism.  Markers such as street names or monuments are simultaneously markers of anticolonial struggle as well as expressions of state power – part of an attempt, by political projects such as Nasser’s, to exert their own dominance over cities, towns and villages. That such traces are expressions of both anticolonial hopes and postcolonial state power produces a sense of tension within them. For instance, Nasser’s postcolonial project in Egypt was a contradictory one; it gave life to anticolonial hopes – for instance by breaking away from European capitalism and embracing anticolonial geopolitics – while crushing many parts of the left through repression, censorship and imprisonment. Traces of Nasser found today inscribe both anticolonial promises – those that came to life and those that did not – while reproducing postcolonial power that in most instances ended in dictatorship.  Recent efforts to complete the route build on those of the post‑independence era – work on a section north of Nairobi started in 1968 Credit: Associated Press / Alamy The Trans‑African Highway network was conceived in 1970 in the spirit of Pan‑Africanism At that time, the routes did not extend into South Africa, which was in the grip of apartheid. The Trans‑African Highway initiative was motivated by a desire to improve trade and centre cultural links across the continent – an ambition that was even celebrated on postage stamps There have been long‑standing debates about the erasure of the radical anticolonial spirit from the more conservative postcolonial states that emerged; the promises and hopes of anticolonialism, not least among them socialism and a world free of white supremacy, remain largely unrealised. Instead, by the 1970s neoliberalism emerged as a new hegemonic project. The contemporary instantiation of Cape to Cairo highlights just how pervasive neoliberal logics continue to be, despite multiple global financial crises and the 2011 Egyptian revolution demanding ‘bread, freedom, social justice’.  But the network of streets named after anticolonial figures and events across the world is testament to the immense power and promise of anticolonial revolution. Most of the 20th century was characterised by anticolonial struggle, decolonisation and postcolonial nation‑building, as nations across the global south gained independence from European empire and founded their own political projects. Anticolonial traces, present in street and place names, point to the possibility of solidarity as a means of reorienting colonial geographies. They are a reminder that there have been other imaginings of Cape to Cairo, and that things can be – and have been – otherwise. 2025-06-13 Kristina Rapacki Share #cape #cairo #making #unmaking #colonial
    WWW.ARCHITECTURAL-REVIEW.COM
    Cape to Cairo: the making and unmaking of colonial road networks
    In 2024, Egypt completed its 1,155km stretch of the Cairo–Cape Town Highway, a 10,228km‑long road connecting 10 African countries – Egypt, Sudan, South Sudan, Ethiopia, Kenya, Tanzania, Zambia, Zimbabwe, Botswana and South Africa.   The imaginary of ‘Cape to Cairo’ is not new. In 1874, editor of the Daily Telegraph Edwin Arnold proposed a plan to connect the African continent by rail, a project that came to be known as the Cape to Cairo Railway project. Cecil Rhodes expressed his support for the project, seeing it as a means to connect the various ‘possessions’ of the British Empire across Africa, facilitating the movement of troops and natural resources. This railway project was never completed, and in 1970 was overlaid by a very different attempt at connecting the Cape to Cairo, as part of the Trans‑African Highway network. This 56,683km‑long system of highways – some dating from the colonial era, some built as part of the 1970s project, and some only recently built – aimed to create lines of connection across the African continent, from north to south as well as east to west.  Here, postcolonial state power invested in ‘moving the continent’s people and economies from past to future’, as architectural historians Kenny Cupers and Prita Meier write in their 2020 essay ‘Infrastructure between Statehood and Selfhood: The Trans‑African Highway’. The highways were to be built with the support of Kenya’s president Jomo Kenyatta, Ghana’s president Kwame Nkrumah and Ghana’s director of social welfare Robert Gardiner, as well as the United Nations Economic Commission for Africa (UNECA). This project was part of a particular historical moment during which anticolonial ideas animated most of the African continent; alongside trade, this iteration of Cape to Cairo centred social and cultural connection between African peoples. But though largely socialist in ambition, the project nevertheless engaged modernist developmentalist logics that cemented capitalism.  Lead image: Over a century in the making, the final stretches of the Cairo–Cape Town Highway are being finished. Egypt completed the section within its borders last year and a section over the dry Merille River in Kenya was constructed in 2019. Credit: Allan Muturi / SOPA / ZUMA / Alamy. Above: The route from Cairo to Cape Town, outlined in red, belongs to the Trans‑African Highway network, which comprises nine routes, here in black The project failed to fully materialise at the time, but efforts to complete the Trans‑African Highway network have been revived in the last 20 years; large parts are now complete though some links remain unbuilt and many roads are unpaved or hazardous. The most recent attempts to realise this project coincide with a new continental free trade agreement, the agreement on African Continental Free Trade Area (AfCFTA), established in 2019, to increase trade within the continent. The contemporary manifestation of the Cairo–Cape Town Highway – also known as Trans‑African Highway (TAH) 4 – is marked by deepening neoliberal politics. Represented as an opportunity to boost trade and exports, connecting Egypt to African markets that the Egyptian government view as ‘untapped’, the project invokes notions of trade steeped in extraction, reflecting the neoliberal logic underpinning contemporary Egyptian governance; today, the country’s political project, led by Abdel Fattah El Sisi, is oriented towards Egyptian dominance and extraction in relation to the rest of the continent.  Through an allusion to markets ripe for extraction, this language brings to the fore historical forms of domination that have shaped the connections between Egypt and the rest of the continent; previous iterations of connection across the continent often reproduced forms of domination stretching from the north of the African continent to the south, including the Trans‑Saharan slave trade routes across Africa that ended in various North African and Middle Eastern territories. These networks, beginning in the 8th century and lasting until the 20th, produced racialised hierarchies across the continent, shaping North Africa into a comparably privileged space proximate to ‘Arabness’. This was a racialised division based on a civilisational narrative that saw Arabs as superior, but more importantly a political economic division resulting from the slave trade routes that produced huge profits for North Africa and the Middle East. In the contemporary moment, these racialised hierarchies are bound up in political economic dependency on the Arab Gulf states, who are themselves dependent on resource extraction, land grabbing and privatisation across the entire African continent.  ‘The Cairo–Cape Town Highway connects Egypt to African markets viewed as “untapped”, invoking notions steeped in extraction’ However, this imaginary conjured by the Cairo–Cape Town Highway is countered by a network of streets scattered across Africa that traces the web of Egyptian Pan‑African solidarity across the continent. In Lusaka in Zambia, you might find yourself on Nasser Road, as you might in Mwanza in Tanzania or Luanda in Angola. In Mombasa in Kenya, you might be driving down Abdel Nasser Road; in Kampala in Uganda, you might find yourself at Nasser Road University; and in Tunis in Tunisia, you might end up on Gamal Abdel Nasser Street. These street names are a reference to Gamal Abdel Nasser, Egypt’s first postcolonial leader and president between 1956 and 1970.  Read against the contemporary Cairo–Cape Town Highway, these place names signal a different form of connection that brings to life Egyptian Pan‑Africanism, when solidarity was the hegemonic force connecting the continent, coming up against the notion of a natural or timeless ‘great divide’ within Africa. From the memoirs of Egyptian officials who were posted around Africa as conduits of solidarity, to the broadcasts of Radio Cairo that were heard across the continent, to the various conferences attended by anticolonial movements and postcolonial states, Egypt’s orientation towards Pan‑Africanism, beginning in the early 20th century and lasting until the 1970s, was both material and ideological. Figures and movements forged webs of solidarity with their African comrades, imagining an Africa that was united through shared commitments to ending colonialism and capitalist extraction.  The route between Cape Town in South Africa and Cairo in Egypt has long occupied the colonial imaginary. In 1930, Margaret Belcher and Ellen Budgell made the journey, sponsored by car brand Morris and oil company Shell Credit: Fox Photos / Getty The pair made use of the road built by British colonisers in the 19th century, and which forms the basis for the current Cairo–Cape Town Highway. The road was preceded by the 1874 Cape to Cairo Railway project, which connected the colonies of the British Empire Credit: Library of Congress, Geography and Map Division This network of eponymous streets represents attempts to inscribe anticolonial power into the materiality of the city. Street‑naming practices are one way in which the past comes into the present, ‘weaving history into the geographic fabric of everyday life’, as geographer Derek Alderman wrote in his 2002 essay ‘Street Names as Memorial Arenas’. In this vein, the renaming of streets during decolonisation marked a practice of contesting the production of colonial space. In the newly postcolonial city, renaming was a way of ‘claiming the city back’, Alderman continues. While these changes may appear discursive, it is their embedding in material spaces, through signs and maps, that make the names come to life; place names become a part of the everyday through sharing addresses or giving directions. This quality makes them powerful; consciously or unconsciously, they form part of how the spaces of the city are navigated.  These are traces that were once part of a dominant historical narrative; yet when they are encountered in the present, during a different historical moment, they no longer act as expressions of power but instead conjure up a moment that has long passed. A street in Lusaka named after an Egyptian general made more sense 60 years ago than it does today, yet contextualising it recovers a marginalised history of Egyptian Pan‑Africanism.  Markers such as street names or monuments are simultaneously markers of anticolonial struggle as well as expressions of state power – part of an attempt, by political projects such as Nasser’s, to exert their own dominance over cities, towns and villages. That such traces are expressions of both anticolonial hopes and postcolonial state power produces a sense of tension within them. For instance, Nasser’s postcolonial project in Egypt was a contradictory one; it gave life to anticolonial hopes – for instance by breaking away from European capitalism and embracing anticolonial geopolitics – while crushing many parts of the left through repression, censorship and imprisonment. Traces of Nasser found today inscribe both anticolonial promises – those that came to life and those that did not – while reproducing postcolonial power that in most instances ended in dictatorship.  Recent efforts to complete the route build on those of the post‑independence era – work on a section north of Nairobi started in 1968 Credit: Associated Press / Alamy The Trans‑African Highway network was conceived in 1970 in the spirit of Pan‑Africanism At that time, the routes did not extend into South Africa, which was in the grip of apartheid. The Trans‑African Highway initiative was motivated by a desire to improve trade and centre cultural links across the continent – an ambition that was even celebrated on postage stamps There have been long‑standing debates about the erasure of the radical anticolonial spirit from the more conservative postcolonial states that emerged; the promises and hopes of anticolonialism, not least among them socialism and a world free of white supremacy, remain largely unrealised. Instead, by the 1970s neoliberalism emerged as a new hegemonic project. The contemporary instantiation of Cape to Cairo highlights just how pervasive neoliberal logics continue to be, despite multiple global financial crises and the 2011 Egyptian revolution demanding ‘bread, freedom, social justice’.  But the network of streets named after anticolonial figures and events across the world is testament to the immense power and promise of anticolonial revolution. Most of the 20th century was characterised by anticolonial struggle, decolonisation and postcolonial nation‑building, as nations across the global south gained independence from European empire and founded their own political projects. Anticolonial traces, present in street and place names, point to the possibility of solidarity as a means of reorienting colonial geographies. They are a reminder that there have been other imaginings of Cape to Cairo, and that things can be – and have been – otherwise. 2025-06-13 Kristina Rapacki Share
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  • 3 Days of Design 2025: What to See and Do, According to AD PRO

    Scandinavia’s premiere design festival 3 Days of Design began with a quartet of Danish brands—Anker & Co., Kvadrat, Erik Jørgensen, and Montana—11 years ago. In editions since, its hundreds of brands and twice as many events take over Copenhagen, spilling out of the Scandi city’s storefronts, showrooms, museums, and restaurants. This year, most events are open to the public and are set to take place June 18–20.Join NowAD PRO members enjoy exclusive benefits. Get a year of unlimited access for per month.ArrowNew to the event? Or thrilled to return to one of the world’s most inspiring design locations? AD PRO’s got you covered, with all the must-sees and should-do’s at 3 Days of Design 2025, as well as hot tips on where to rest and restore amidst the buzzy fair.What to know about 3 Days of DesignAll events are free, but visitors are encouraged to download the 3DD app and register via a QR ticket system for more seamless access to all the fun. Getting from event to event is also a breeze: Copenhagen is one of the world’s most bike-friendly cities—and it’s quite walkable too.For further jaunts, the city’s metro system allows for easy transfers between districts—although taking a boat from neighborhood to neighborhood is an even better way to see the sights.Where to eat, drink, and stayThe UNESCO World Capital of Architecture is the living heart of Scandi chic, so you might as well stay at a historic MCM landmark: Arne Jacobsen’s 1956 SAS Royal, said to be the world’s first design hotel and refreshed in 2018 by Space Copenhagen as the Radisson Collection Royal Hotel, Copenhagen. Meanwhile, Swedish architect Gert Wingårdh’s Nobis Hotel is an elegant respite just off of Tivoli Gardens, and the freshly renovated Villa Copenhagen emits quintessential Danish ease within the city’s former Central Post & Telegraph Head Office.For cozier surrounds, check into Hotel Sanders, an antique-layered retreat by Brit firm Lind + Almond. Or for a bit more future-focused, try the houseboat hotel Kaj, floating just minutes from the Opera House.Foodwise, start your day with the city’s beloved bakeri culture. Brave the crowds for an early-morning cardamom bun at the landmark Juno the Bakery and the crisp kouign-amann at Andersen & Milland. Come lunchtime, score a sandwich at Lille, which slices up a revelatory rye bread fit for a picnic Smørrebrød feast on the water, or stop by Selma, where the menu changes with the season. Then top off your evening with a glass or two at natural-wine hot spot Pompette.Design happenings not to missOut and aboutMikkel Karstad, pictured, will be chefing it up in the Kvadrat showroomthroughout 3 Days.
    Photography courtesy of KvadratOne of Heather Chontos’s new rugs for Layered, which will be showcasing at Copenghagen’s Kismet Café.
    Photography courtesy of LayeredThe 3 Days of Design 2025 design festival celebrations will begin on June 16, at Frama’s chic Bar Vitrine aperitivo. The following evening Copenhagen-based label Louise Roe will preview new products, including a wall lamp, blown-glass vase, and stone table, at an alfresco cocktail party in its courtyard. On June 18, 3 Days of Design officially kicks off at the Vipp Garage HQ, where the studio will unveil a guesthouse installation and line of limited-edition products, both designed in collaboration with AD100 Studio KO. From there, make like a local and take a quick bicycle ride to Louis Poulsen’s showroom for a special light installation by Danish fashion designer Henrik Vibskov. That evening, Kvadrat and Vitra’s joint launch party at the former’s showroom in Nordhavn will fete new textile launches, including an attractive, high-performance acoustic curtain. Afterwards, stop by Audo House—the private residence, concept shop, restaurant, and garden, all decorated by furniture company Audo—to see it freshly renovated at the hands of local talent Norm Architects. The house is open June 18 through 20—and Audo is hosting an evening soirée there on June 19. Meanwhile, Swedish brand Svenskt Tenn’s 3 Days of Design debut at a private apartment in Christianshavn will also be a must-see, especially for Josef Frank aficionados.
    #days #design #what #see #according
    3 Days of Design 2025: What to See and Do, According to AD PRO
    Scandinavia’s premiere design festival 3 Days of Design began with a quartet of Danish brands—Anker & Co., Kvadrat, Erik Jørgensen, and Montana—11 years ago. In editions since, its hundreds of brands and twice as many events take over Copenhagen, spilling out of the Scandi city’s storefronts, showrooms, museums, and restaurants. This year, most events are open to the public and are set to take place June 18–20.Join NowAD PRO members enjoy exclusive benefits. Get a year of unlimited access for per month.ArrowNew to the event? Or thrilled to return to one of the world’s most inspiring design locations? AD PRO’s got you covered, with all the must-sees and should-do’s at 3 Days of Design 2025, as well as hot tips on where to rest and restore amidst the buzzy fair.What to know about 3 Days of DesignAll events are free, but visitors are encouraged to download the 3DD app and register via a QR ticket system for more seamless access to all the fun. Getting from event to event is also a breeze: Copenhagen is one of the world’s most bike-friendly cities—and it’s quite walkable too.For further jaunts, the city’s metro system allows for easy transfers between districts—although taking a boat from neighborhood to neighborhood is an even better way to see the sights.Where to eat, drink, and stayThe UNESCO World Capital of Architecture is the living heart of Scandi chic, so you might as well stay at a historic MCM landmark: Arne Jacobsen’s 1956 SAS Royal, said to be the world’s first design hotel and refreshed in 2018 by Space Copenhagen as the Radisson Collection Royal Hotel, Copenhagen. Meanwhile, Swedish architect Gert Wingårdh’s Nobis Hotel is an elegant respite just off of Tivoli Gardens, and the freshly renovated Villa Copenhagen emits quintessential Danish ease within the city’s former Central Post & Telegraph Head Office.For cozier surrounds, check into Hotel Sanders, an antique-layered retreat by Brit firm Lind + Almond. Or for a bit more future-focused, try the houseboat hotel Kaj, floating just minutes from the Opera House.Foodwise, start your day with the city’s beloved bakeri culture. Brave the crowds for an early-morning cardamom bun at the landmark Juno the Bakery and the crisp kouign-amann at Andersen & Milland. Come lunchtime, score a sandwich at Lille, which slices up a revelatory rye bread fit for a picnic Smørrebrød feast on the water, or stop by Selma, where the menu changes with the season. Then top off your evening with a glass or two at natural-wine hot spot Pompette.Design happenings not to missOut and aboutMikkel Karstad, pictured, will be chefing it up in the Kvadrat showroomthroughout 3 Days. Photography courtesy of KvadratOne of Heather Chontos’s new rugs for Layered, which will be showcasing at Copenghagen’s Kismet Café. Photography courtesy of LayeredThe 3 Days of Design 2025 design festival celebrations will begin on June 16, at Frama’s chic Bar Vitrine aperitivo. The following evening Copenhagen-based label Louise Roe will preview new products, including a wall lamp, blown-glass vase, and stone table, at an alfresco cocktail party in its courtyard. On June 18, 3 Days of Design officially kicks off at the Vipp Garage HQ, where the studio will unveil a guesthouse installation and line of limited-edition products, both designed in collaboration with AD100 Studio KO. From there, make like a local and take a quick bicycle ride to Louis Poulsen’s showroom for a special light installation by Danish fashion designer Henrik Vibskov. That evening, Kvadrat and Vitra’s joint launch party at the former’s showroom in Nordhavn will fete new textile launches, including an attractive, high-performance acoustic curtain. Afterwards, stop by Audo House—the private residence, concept shop, restaurant, and garden, all decorated by furniture company Audo—to see it freshly renovated at the hands of local talent Norm Architects. The house is open June 18 through 20—and Audo is hosting an evening soirée there on June 19. Meanwhile, Swedish brand Svenskt Tenn’s 3 Days of Design debut at a private apartment in Christianshavn will also be a must-see, especially for Josef Frank aficionados. #days #design #what #see #according
    WWW.ARCHITECTURALDIGEST.COM
    3 Days of Design 2025: What to See and Do, According to AD PRO
    Scandinavia’s premiere design festival 3 Days of Design began with a quartet of Danish brands—Anker & Co., Kvadrat, Erik Jørgensen, and Montana—11 years ago. In editions since, its hundreds of brands and twice as many events take over Copenhagen, spilling out of the Scandi city’s storefronts, showrooms, museums, and restaurants. This year, most events are open to the public and are set to take place June 18–20.Join NowAD PRO members enjoy exclusive benefits. Get a year of unlimited access for $25 $20 per month.ArrowNew to the event? Or thrilled to return to one of the world’s most inspiring design locations? AD PRO’s got you covered, with all the must-sees and should-do’s at 3 Days of Design 2025, as well as hot tips on where to rest and restore amidst the buzzy fair.What to know about 3 Days of DesignAll events are free, but visitors are encouraged to download the 3DD app and register via a QR ticket system for more seamless access to all the fun. Getting from event to event is also a breeze: Copenhagen is one of the world’s most bike-friendly cities—and it’s quite walkable too. (Check the fair’s Design Walks program for specially coordinated tours.) For further jaunts, the city’s metro system allows for easy transfers between districts—although taking a boat from neighborhood to neighborhood is an even better way to see the sights.Where to eat, drink, and stayThe UNESCO World Capital of Architecture is the living heart of Scandi chic, so you might as well stay at a historic MCM landmark: Arne Jacobsen’s 1956 SAS Royal, said to be the world’s first design hotel and refreshed in 2018 by Space Copenhagen as the Radisson Collection Royal Hotel, Copenhagen. Meanwhile, Swedish architect Gert Wingårdh’s Nobis Hotel is an elegant respite just off of Tivoli Gardens, and the freshly renovated Villa Copenhagen emits quintessential Danish ease within the city’s former Central Post & Telegraph Head Office.For cozier surrounds, check into Hotel Sanders, an antique-layered retreat by Brit firm Lind + Almond. Or for a bit more future-focused, try the houseboat hotel Kaj, floating just minutes from the Opera House.Foodwise, start your day with the city’s beloved bakeri culture. Brave the crowds for an early-morning cardamom bun at the landmark Juno the Bakery and the crisp kouign-amann at Andersen & Milland. Come lunchtime, score a sandwich at Lille, which slices up a revelatory rye bread fit for a picnic Smørrebrød feast on the water, or stop by Selma, where the menu changes with the season. Then top off your evening with a glass or two at natural-wine hot spot Pompette.Design happenings not to missOut and aboutMikkel Karstad, pictured, will be chefing it up in the Kvadrat showroom (Pakhus 48, Klubiensvej 22) throughout 3 Days. Photography courtesy of KvadratOne of Heather Chontos’s new rugs for Layered, which will be showcasing at Copenghagen’s Kismet Café. Photography courtesy of LayeredThe 3 Days of Design 2025 design festival celebrations will begin on June 16, at Frama’s chic Bar Vitrine aperitivo. The following evening Copenhagen-based label Louise Roe will preview new products, including a wall lamp, blown-glass vase, and stone table, at an alfresco cocktail party in its courtyard. On June 18, 3 Days of Design officially kicks off at the Vipp Garage HQ, where the studio will unveil a guesthouse installation and line of limited-edition products, both designed in collaboration with AD100 Studio KO. From there, make like a local and take a quick bicycle ride to Louis Poulsen’s showroom for a special light installation by Danish fashion designer Henrik Vibskov. That evening, Kvadrat and Vitra’s joint launch party at the former’s showroom in Nordhavn will fete new textile launches, including an attractive, high-performance acoustic curtain. Afterwards, stop by Audo House—the private residence, concept shop, restaurant, and garden, all decorated by furniture company Audo—to see it freshly renovated at the hands of local talent Norm Architects. The house is open June 18 through 20—and Audo is hosting an evening soirée there on June 19. Meanwhile, Swedish brand Svenskt Tenn’s 3 Days of Design debut at a private apartment in Christianshavn will also be a must-see, especially for Josef Frank aficionados.
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  • Best Nightlords bosses order in Elden Ring Nightreign

    Nightlords are arguably the hardest enemies in Elden Ring Nightreign — powerful, nerve-racking bosses who show up at the very end of your runs.

    All the preparation you go through during the first two days of a match in Elden Ring Nightreign — from farming runes to looking for ways to upgrade your weapons — is in service of one goal: getting strong enough to beat the Nightlord of your run. Each boss has their own dedicated mechanics and weaknesses, and you can tackleof them in the order you see fit.

    In this Elden Ring Nightreign guide, we’ll go over our recommendation of the the best Nightlords order so you know which boss fights to prioritize. 

    Best Nightlords boss fight order in Elden Ring Nightreign 

    The best Nightlords order in Elden Ring Nightreign is a subjective matter, largely up to your individual class, equipment, and personal adeptness with each character. That said, we’ve assembled guide to present what would be, in our opinion, the fights you should focus on first to build up confidence and accumulate knowledge about the game.

    In general, the better-prepared you are for each fight, the better you’ll fare. But some Nightlords are less forgiving than others if you reach the final day under-leveled or under-equipped. Along the same lines, we consider bosses who can inflict detrimental effects more difficult to prepare for than those who you can defeat simply by mastering their mechanics.

    And then, of course, there’s the huge matter that all of this — as with all things Nightreign — is contingent on whether or not your teammates actually collaborate with you.

    With all this in mind, below, here’s our recommendation for the best Nightlords order in Elden Ring Nightreign, with their respective expedition names in parentheses.

    Gladius, Beast of NightGnoster, Wisdom of NightMaris, Fathom of NightAdel, Baron of NightCaligo, Miasma of NightLibra, Creature of NightFulghor, Champion of NightglowHeolstor the NightlordGladius, Beast of NightThere isn’t much to say here because you can’t actually choose not to face Gladius, Beast of Night first. Tricephalos is the first expedition you have access to and the other expeditions won’t become available until you have defeated them.

    Use your first runs against this Nightlord to learn your way through Limveld.

    Gnoster, Wisdom of NightIt might sound contradictory to face a duo boss after beating Gladius, Beast of Night. Tracking two enemies is challenging and requires you to know the limits of your class. Even so, you should still pick Sentient Pest as your second expedition and fight Gnoster, Wisdom of Night. There are two main reasons for that.

    First, almost none of their attacks are capable of instantly killing you unless you’re under level 10. They don’t require you to have specific resistances or weapons either. If you’re playing a melee class, you just need to have patience until Gnoster gets closer and wait for a good window to attack. 

    The second reason is Gnoster’s weaknesses. Fire damage is extremely strong against it and it is easy to find a weapon that causes fire damage; throwing pots or Fire Grease, a consumable that makes your weapon cause elemental damage for a period of time.

    Maris, Fathom of NightThe only reason why we suggest tackling Maris, Fathom of Nightafter Gnoster is that this boss constantly applies sleep, dealing a lot of damage and leaving you exposed to follow-up attacks. Nevertheless, after enough matches, you’ll have obtained enough Relics, some of which can come with sleep resistance, removing a challenging factor of this fight. 

    When it comes to mechanics, there are just a couple of attacks to watch out for. Kill or dodge the small jellyfish the boss sends your way and run from the shining one, since it nukes a large area. Their main attacks are clearly telegraphed so there isn’t much to worry about on that front. Learn their patterns and defeat your third boss.

    Adel, Baron of NightAlthough the Gaping Jaw is the expedition Nightreign suggests tackling after Gladius, we’d suggest waiting to fight Adel, Baron of Night until you become more familiar with the game. Adel deals a lot of damage with their bite attack, which causes blood loss, a major threat if you don’t have a lot of health.

    In general, Adel’s attacks can really pin you down, but when the boss enters its second phase, it becomes a real nightmare. To make your life easier, you can use poison against the boss, but this is a type of elemental damage difficult to find weapons with or greases to apply. In other words, you will probably have to face the boss without relying on exploiting any weakness. 

    Caligo, Miasma of NightFighting a giant prehistoric dragon is never a good idea, but Caligo, Miasma of Night, the Nightlord you must fight in the Fissure in the Fog expedition, could be worse. To prepare for this fight, farm runes to reach level 12 or higher. 

    Once you know how to handle Caligo’s attacks, this gigantic dragon becomes less of a threat, but knowing the fight is not enough to survive. During the match, watch out for elemental resistances that might drop from minor bosses. Caligo’s attacks can inflict Frostbite and they cover large areas of the arena, so you’ll probably get hit by them. You also want to come with strong weapons capable of causing fire damage. 

    Libra, Creature of NightThe Equilibrious Beast expedition, where you must fight Libra, Creature of Night, is presents a notable step-up in difficulty compared to the previous fights. The most challenging aspect of this fight is in the preparation: Most of Libra’s attacks inflict madness and there aren’t many methods to prevent it. They are also weak to madness, but you’ll need to find the right incantation to cause that type of damage.

    Most importantly, there isn’t a safe spot to hide in this fight. Libra is fast, can teleport next to their target, and unleashes lengthy, quick sequences of attacks with their staff. Finding the right window to heal is difficult, because they can cast long-range area-of-effect attacks that hit many places in the arena. Beating Libra is a matter of farming, learning the fight, and luck.

    Fulghor, Champion of NightglowAmong the bosses in Elden Ring Nightreign, very few are as punitive as Fulgor, Champion of Nightflow. This one-arm centaur is waiting for you in the Darkdrift Knight expedition and facing them will test all you’ve learned so far. Exploiting Fulghor’s weakness to lightning damage is a must, but the challenge here involves actually hitting them while avoiding their massive area attacks or quick thrusts. 

    You need to know how to farm well for this fight and memorize Fulghor’s attack pattern if you plan on completing this expedition. Fulghor causes a lot of damage, making you run out of flasks pretty fast if you don’t dodge at the right time. In addition, during the second phase, Fulghor becomes more brutal with a complex combination of short and long-distance attacks.

    Heolstor the NightlordJust like Gladius had to go first, you can’t avoid saving the Night Aspect expedition for last since it is the last one you unlock and where you must fight Heolstor the Nightlord. Be sure to have sourced the best gear and achieved the highest level you can before facing this one.

    For more Elden Ring Nightreign guides, here’s how to change skins, what “memory fragment found” means, and a list of the best rune farming locations.
    #best #nightlords #bosses #order #elden
    Best Nightlords bosses order in Elden Ring Nightreign
    Nightlords are arguably the hardest enemies in Elden Ring Nightreign — powerful, nerve-racking bosses who show up at the very end of your runs. All the preparation you go through during the first two days of a match in Elden Ring Nightreign — from farming runes to looking for ways to upgrade your weapons — is in service of one goal: getting strong enough to beat the Nightlord of your run. Each boss has their own dedicated mechanics and weaknesses, and you can tackleof them in the order you see fit. In this Elden Ring Nightreign guide, we’ll go over our recommendation of the the best Nightlords order so you know which boss fights to prioritize.  Best Nightlords boss fight order in Elden Ring Nightreign  The best Nightlords order in Elden Ring Nightreign is a subjective matter, largely up to your individual class, equipment, and personal adeptness with each character. That said, we’ve assembled guide to present what would be, in our opinion, the fights you should focus on first to build up confidence and accumulate knowledge about the game. In general, the better-prepared you are for each fight, the better you’ll fare. But some Nightlords are less forgiving than others if you reach the final day under-leveled or under-equipped. Along the same lines, we consider bosses who can inflict detrimental effects more difficult to prepare for than those who you can defeat simply by mastering their mechanics. And then, of course, there’s the huge matter that all of this — as with all things Nightreign — is contingent on whether or not your teammates actually collaborate with you. With all this in mind, below, here’s our recommendation for the best Nightlords order in Elden Ring Nightreign, with their respective expedition names in parentheses. Gladius, Beast of NightGnoster, Wisdom of NightMaris, Fathom of NightAdel, Baron of NightCaligo, Miasma of NightLibra, Creature of NightFulghor, Champion of NightglowHeolstor the NightlordGladius, Beast of NightThere isn’t much to say here because you can’t actually choose not to face Gladius, Beast of Night first. Tricephalos is the first expedition you have access to and the other expeditions won’t become available until you have defeated them. Use your first runs against this Nightlord to learn your way through Limveld. Gnoster, Wisdom of NightIt might sound contradictory to face a duo boss after beating Gladius, Beast of Night. Tracking two enemies is challenging and requires you to know the limits of your class. Even so, you should still pick Sentient Pest as your second expedition and fight Gnoster, Wisdom of Night. There are two main reasons for that. First, almost none of their attacks are capable of instantly killing you unless you’re under level 10. They don’t require you to have specific resistances or weapons either. If you’re playing a melee class, you just need to have patience until Gnoster gets closer and wait for a good window to attack.  The second reason is Gnoster’s weaknesses. Fire damage is extremely strong against it and it is easy to find a weapon that causes fire damage; throwing pots or Fire Grease, a consumable that makes your weapon cause elemental damage for a period of time. Maris, Fathom of NightThe only reason why we suggest tackling Maris, Fathom of Nightafter Gnoster is that this boss constantly applies sleep, dealing a lot of damage and leaving you exposed to follow-up attacks. Nevertheless, after enough matches, you’ll have obtained enough Relics, some of which can come with sleep resistance, removing a challenging factor of this fight.  When it comes to mechanics, there are just a couple of attacks to watch out for. Kill or dodge the small jellyfish the boss sends your way and run from the shining one, since it nukes a large area. Their main attacks are clearly telegraphed so there isn’t much to worry about on that front. Learn their patterns and defeat your third boss. Adel, Baron of NightAlthough the Gaping Jaw is the expedition Nightreign suggests tackling after Gladius, we’d suggest waiting to fight Adel, Baron of Night until you become more familiar with the game. Adel deals a lot of damage with their bite attack, which causes blood loss, a major threat if you don’t have a lot of health. In general, Adel’s attacks can really pin you down, but when the boss enters its second phase, it becomes a real nightmare. To make your life easier, you can use poison against the boss, but this is a type of elemental damage difficult to find weapons with or greases to apply. In other words, you will probably have to face the boss without relying on exploiting any weakness.  Caligo, Miasma of NightFighting a giant prehistoric dragon is never a good idea, but Caligo, Miasma of Night, the Nightlord you must fight in the Fissure in the Fog expedition, could be worse. To prepare for this fight, farm runes to reach level 12 or higher.  Once you know how to handle Caligo’s attacks, this gigantic dragon becomes less of a threat, but knowing the fight is not enough to survive. During the match, watch out for elemental resistances that might drop from minor bosses. Caligo’s attacks can inflict Frostbite and they cover large areas of the arena, so you’ll probably get hit by them. You also want to come with strong weapons capable of causing fire damage.  Libra, Creature of NightThe Equilibrious Beast expedition, where you must fight Libra, Creature of Night, is presents a notable step-up in difficulty compared to the previous fights. The most challenging aspect of this fight is in the preparation: Most of Libra’s attacks inflict madness and there aren’t many methods to prevent it. They are also weak to madness, but you’ll need to find the right incantation to cause that type of damage. Most importantly, there isn’t a safe spot to hide in this fight. Libra is fast, can teleport next to their target, and unleashes lengthy, quick sequences of attacks with their staff. Finding the right window to heal is difficult, because they can cast long-range area-of-effect attacks that hit many places in the arena. Beating Libra is a matter of farming, learning the fight, and luck. Fulghor, Champion of NightglowAmong the bosses in Elden Ring Nightreign, very few are as punitive as Fulgor, Champion of Nightflow. This one-arm centaur is waiting for you in the Darkdrift Knight expedition and facing them will test all you’ve learned so far. Exploiting Fulghor’s weakness to lightning damage is a must, but the challenge here involves actually hitting them while avoiding their massive area attacks or quick thrusts.  You need to know how to farm well for this fight and memorize Fulghor’s attack pattern if you plan on completing this expedition. Fulghor causes a lot of damage, making you run out of flasks pretty fast if you don’t dodge at the right time. In addition, during the second phase, Fulghor becomes more brutal with a complex combination of short and long-distance attacks. Heolstor the NightlordJust like Gladius had to go first, you can’t avoid saving the Night Aspect expedition for last since it is the last one you unlock and where you must fight Heolstor the Nightlord. Be sure to have sourced the best gear and achieved the highest level you can before facing this one. For more Elden Ring Nightreign guides, here’s how to change skins, what “memory fragment found” means, and a list of the best rune farming locations. #best #nightlords #bosses #order #elden
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    Best Nightlords bosses order in Elden Ring Nightreign
    Nightlords are arguably the hardest enemies in Elden Ring Nightreign — powerful, nerve-racking bosses who show up at the very end of your runs. All the preparation you go through during the first two days of a match in Elden Ring Nightreign — from farming runes to looking for ways to upgrade your weapons — is in service of one goal: getting strong enough to beat the Nightlord of your run. Each boss has their own dedicated mechanics and weaknesses, and you can tackle (most) of them in the order you see fit. In this Elden Ring Nightreign guide, we’ll go over our recommendation of the the best Nightlords order so you know which boss fights to prioritize.  Best Nightlords boss fight order in Elden Ring Nightreign  The best Nightlords order in Elden Ring Nightreign is a subjective matter, largely up to your individual class, equipment, and personal adeptness with each character. That said, we’ve assembled guide to present what would be, in our opinion, the fights you should focus on first to build up confidence and accumulate knowledge about the game. In general, the better-prepared you are for each fight, the better you’ll fare. But some Nightlords are less forgiving than others if you reach the final day under-leveled or under-equipped. Along the same lines, we consider bosses who can inflict detrimental effects more difficult to prepare for than those who you can defeat simply by mastering their mechanics. And then, of course, there’s the huge matter that all of this — as with all things Nightreign — is contingent on whether or not your teammates actually collaborate with you. With all this in mind, below, here’s our recommendation for the best Nightlords order in Elden Ring Nightreign, with their respective expedition names in parentheses. Gladius, Beast of Night (Tricephalos) Gnoster, Wisdom of Night (Sentient Pest) Maris, Fathom of Night (Augur) Adel, Baron of Night (Gaping Jaw) Caligo, Miasma of Night (Fissure in the Fog) Libra, Creature of Night (Equilibrious Beast) Fulghor, Champion of Nightglow (Darkdrift Knight) Heolstor the Nightlord (Night Aspect) Gladius, Beast of Night (Tricephalos) There isn’t much to say here because you can’t actually choose not to face Gladius, Beast of Night first. Tricephalos is the first expedition you have access to and the other expeditions won’t become available until you have defeated them. Use your first runs against this Nightlord to learn your way through Limveld. Gnoster, Wisdom of Night (Sentient Pest) It might sound contradictory to face a duo boss after beating Gladius, Beast of Night. Tracking two enemies is challenging and requires you to know the limits of your class. Even so, you should still pick Sentient Pest as your second expedition and fight Gnoster, Wisdom of Night. There are two main reasons for that. First, almost none of their attacks are capable of instantly killing you unless you’re under level 10. They don’t require you to have specific resistances or weapons either. If you’re playing a melee class, you just need to have patience until Gnoster gets closer and wait for a good window to attack.  The second reason is Gnoster’s weaknesses. Fire damage is extremely strong against it and it is easy to find a weapon that causes fire damage; throwing pots or Fire Grease, a consumable that makes your weapon cause elemental damage for a period of time. Maris, Fathom of Night (Augur) The only reason why we suggest tackling Maris, Fathom of Night (from the Augur expedition) after Gnoster is that this boss constantly applies sleep, dealing a lot of damage and leaving you exposed to follow-up attacks. Nevertheless, after enough matches, you’ll have obtained enough Relics, some of which can come with sleep resistance, removing a challenging factor of this fight.  When it comes to mechanics, there are just a couple of attacks to watch out for. Kill or dodge the small jellyfish the boss sends your way and run from the shining one, since it nukes a large area. Their main attacks are clearly telegraphed so there isn’t much to worry about on that front. Learn their patterns and defeat your third boss. Adel, Baron of Night (Gaping Jaw) Although the Gaping Jaw is the expedition Nightreign suggests tackling after Gladius, we’d suggest waiting to fight Adel, Baron of Night until you become more familiar with the game. Adel deals a lot of damage with their bite attack, which causes blood loss, a major threat if you don’t have a lot of health. In general, Adel’s attacks can really pin you down, but when the boss enters its second phase, it becomes a real nightmare. To make your life easier, you can use poison against the boss, but this is a type of elemental damage difficult to find weapons with or greases to apply. In other words, you will probably have to face the boss without relying on exploiting any weakness.  Caligo, Miasma of Night (Fissure in the Fog) Fighting a giant prehistoric dragon is never a good idea, but Caligo, Miasma of Night, the Nightlord you must fight in the Fissure in the Fog expedition, could be worse. To prepare for this fight, farm runes to reach level 12 or higher.  Once you know how to handle Caligo’s attacks, this gigantic dragon becomes less of a threat, but knowing the fight is not enough to survive. During the match, watch out for elemental resistances that might drop from minor bosses. Caligo’s attacks can inflict Frostbite and they cover large areas of the arena, so you’ll probably get hit by them. You also want to come with strong weapons capable of causing fire damage.  Libra, Creature of Night (Equilibrious Beast) The Equilibrious Beast expedition, where you must fight Libra, Creature of Night, is presents a notable step-up in difficulty compared to the previous fights. The most challenging aspect of this fight is in the preparation: Most of Libra’s attacks inflict madness and there aren’t many methods to prevent it. They are also weak to madness, but you’ll need to find the right incantation to cause that type of damage. Most importantly, there isn’t a safe spot to hide in this fight. Libra is fast, can teleport next to their target, and unleashes lengthy, quick sequences of attacks with their staff. Finding the right window to heal is difficult, because they can cast long-range area-of-effect attacks that hit many places in the arena. Beating Libra is a matter of farming, learning the fight, and luck. Fulghor, Champion of Nightglow (Darkdrift Knight) Among the bosses in Elden Ring Nightreign, very few are as punitive as Fulgor, Champion of Nightflow. This one-arm centaur is waiting for you in the Darkdrift Knight expedition and facing them will test all you’ve learned so far. Exploiting Fulghor’s weakness to lightning damage is a must, but the challenge here involves actually hitting them while avoiding their massive area attacks or quick thrusts.  You need to know how to farm well for this fight and memorize Fulghor’s attack pattern if you plan on completing this expedition. Fulghor causes a lot of damage, making you run out of flasks pretty fast if you don’t dodge at the right time. In addition, during the second phase, Fulghor becomes more brutal with a complex combination of short and long-distance attacks. Heolstor the Nightlord (Night Aspect) Just like Gladius had to go first, you can’t avoid saving the Night Aspect expedition for last since it is the last one you unlock and where you must fight Heolstor the Nightlord. Be sure to have sourced the best gear and achieved the highest level you can before facing this one. For more Elden Ring Nightreign guides, here’s how to change skins, what “memory fragment found” means, and a list of the best rune farming locations.
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  • Breaking down why Apple TVs are privacy advocates’ go-to streaming device

    Smart TVs, take note

    Breaking down why Apple TVs are privacy advocates’ go-to streaming device

    Using the Apple TV app or an Apple account means giving Apple more data, though.

    Scharon Harding



    Jun 1, 2025 7:35 am

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    Every time I write an article about the escalating advertising and tracking on today's TVs, someone brings up Apple TV boxes. Among smart TVs, streaming sticks, and other streaming devices, Apple TVs are largely viewed as a safe haven.
    "Just disconnect your TV from the Internet and use an Apple TV box."
    That's the common guidance you'll hear from Ars readers for those seeking the joys of streaming without giving up too much privacy. Based on our research and the experts we've consulted, that advice is pretty solid, as Apple TVs offer significantly more privacy than other streaming hardware providers.
    But how private are Apple TV boxes, really? Apple TVs don't use automatic content recognition, but could that change? And what about the software that Apple TV users do use—could those apps provide information about you to advertisers or Apple?
    In this article, we'll delve into what makes the Apple TV's privacy stand out and examine whether users should expect the limited ads and enhanced privacy to last forever.
    Apple TV boxes limit tracking out of the box
    One of the simplest ways Apple TVs ensure better privacy is through their setup process, during which you can disable Siri, location tracking, and sending analytics data to Apple. During setup, users also receive several opportunities to review Apple's data and privacy policies. Also off by default is the boxes' ability to send voice input data to Apple.
    Most other streaming devices require users to navigate through pages of settings to disable similar tracking capabilities, which most people are unlikely to do. Apple’s approach creates a line of defense against snooping, even for those unaware of how invasive smart devices can be.

    Apple TVs running tvOS 14.5 and later also make third-party app tracking more difficult by requiring such apps to request permission before they can track users.
    "If you choose Ask App Not to Track, the app developer can’t access the system advertising identifier, which is often used to track," Apple says. "The app is also not permitted to track your activity using other information that identifies you or your device, like your email address."
    Users can access the Apple TV settings and disable the ability of third-party apps to ask permission for tracking. However, Apple could further enhance privacy by enabling this setting by default.
    The Apple TV also lets users control which apps can access the set-top box's Bluetooth functionality, photos, music, and HomeKit data, and the remote's microphone.
    "Apple’s primary business model isn’t dependent on selling targeted ads, so it has somewhat less incentive to harvest and monetize incredible amounts of your data," said RJ Cross, director of the consumer privacy program at the Public Interest Research Group. "I personally trust them more with my data than other tech companies."
    What if you share analytics data?
    If you allow your Apple TV to share analytics data with Apple or app developers, that data won't be personally identifiable, Apple says. Any collected personal data is "not logged at all, removed from reports before they’re sent to Apple, or protected by techniques, such as differential privacy," Apple says.
    Differential privacy, which injects noise into collected data, is one of the most common methods used for anonymizing data. In support documentation, Apple details its use of differential privacy:
    The first step we take is to privatize the information using local differential privacy on the user’s device. The purpose of privatization is to assure that Apple’s servers don't receive clear data. Device identifiers are removed from the data, and it is transmitted to Apple over an encrypted channel. The Apple analysis system ingests the differentially private contributions, dropping IP addresses and other metadata. The final stage is aggregation, where the privatized records are processed to compute the relevant statistics, and the aggregate statistics are then shared with relevant Apple teams. Both the ingestion and aggregation stages are performed in a restricted access environment so even the privatized data isn’t broadly accessible to Apple employees.
    What if you use an Apple account with your Apple TV?
    Another factor to consider is Apple's privacy policy regarding Apple accounts, formerly Apple IDs.

    Apple support documentation says you "need" an Apple account to use an Apple TV, but you can use the hardware without one. Still, it's common for people to log into Apple accounts on their Apple TV boxes because it makes it easier to link with other Apple products. Another reason someone might link an Apple TV box with an Apple account is to use the Apple TV app, a common way to stream on Apple TV boxes.

    So what type of data does Apple harvest from Apple accounts? According to its privacy policy, the company gathers usage data, such as "data about your activity on and use of" Apple offerings, including "app launches within our services...; browsing history; search history;product interaction."
    Other types of data Apple may collect from Apple accounts include transaction information, account information, device information, contact information, and payment information. None of that is surprising considering the type of data needed to make an Apple account work.
    Many Apple TV users can expect Apple to gather more data from their Apple account usage on other devices, such as iPhones or Macs. However, if you use the same Apple account across multiple devices, Apple recognizes that all the data it has collected from, for example, your iPhone activity, also applies to you as an Apple TV user.
    A potential workaround could be maintaining multiple Apple accounts. With an Apple account solely dedicated to your Apple TV box and Apple TV hardware and software tracking disabled as much as possible, Apple would have minimal data to ascribe to you as an Apple TV owner. You can also use your Apple TV box without an Apple account, but then you won't be able to use the Apple TV app, one of the device's key features.

    Data collection via the Apple TV app
    You can download third-party apps like Netflix and Hulu onto an Apple TV box, but most TV and movie watching on Apple TV boxes likely occurs via the Apple TV app. The app is necessary for watching content on the Apple TV+ streaming service, but it also drives usage by providing access to the libraries of manypopular streaming apps in one location. So understanding the Apple TV app’s privacy policy is critical to evaluating how private Apple TV activity truly is.
    As expected, some of the data the app gathers is necessary for the software to work. That includes, according to the app's privacy policy, "information about your purchases, downloads, activity in the Apple TV app, the content you watch, and where you watch it in the Apple TV app and in connected apps on any of your supported devices." That all makes sense for ensuring that the app remembers things like which episode of Severance you're on across devices.
    Apple collects other data, though, that isn't necessary for functionality. It says it gathers data on things like the "features you use," content pages you view, how you interact with notifications, and approximate location informationto help improve the app.
    Additionally, Apple tracks the terms you search for within the app, per its policy:
    We use Apple TV search data to improve models that power Apple TV. For example, aggregate Apple TV search queries are used to fine-tune the Apple TV search model.
    This data usage is less intrusive than that of other streaming devices, which might track your activity and then sell that data to third-party advertisers. But some people may be hesitant about having any of their activities tracked to benefit a multi-trillion-dollar conglomerate.

    Data collected from the Apple TV app used for ads
    By default, the Apple TV app also tracks "what you watch, your purchases, subscriptions, downloads, browsing, and other activities in the Apple TV app" to make personalized content recommendations. Content recommendations aren't ads in the traditional sense but instead provide a way for Apple to push you toward products by analyzing data it has on you.
    You can disable the Apple TV app's personalized recommendations, but it's a little harder than you might expect since you can't do it through the app. Instead, you need to go to the Apple TV settings and then select Apps > TV > Use Play History > Off.
    The most privacy-conscious users may wish that personalized recommendations were off by default. Darío Maestro, senior legal fellow at the nonprofit Surveillance Technology Oversight Project, noted to Ars that even though Apple TV users can opt out of personalized content recommendations, "many will not realize they can."

    Apple can also use data it gathers on you from the Apple TV app to serve traditional ads. If you allow your Apple TV box to track your location, the Apple TV app can also track your location. That data can "be used to serve geographically relevant ads," according to the Apple TV app privacy policy. Location tracking, however, is off by default on Apple TV boxes.
    Apple's tvOS doesn't have integrated ads. For comparison, some TV OSes, like Roku OS and LG's webOS, show ads on the OS's home screen and/or when showing screensavers.
    But data gathered from the Apple TV app can still help Apple's advertising efforts. This can happen if you allow personalized ads in other Apple apps serving targeted apps, such as Apple News, the App Store, or Stocks. In such cases, Apple may apply data gathered from the Apple TV app, "including information about the movies and TV shows you purchase from Apple, to serve ads in those apps that are more relevant to you," the Apple TV app privacy policy says.

    Apple also provides third-party advertisers and strategic partners with "non-personal data" gathered from the Apple TV app:
    We provide some non-personal data to our advertisers and strategic partners that work with Apple to provide our products and services, help Apple market to customers, and sell ads on Apple’s behalf to display on the App Store and Apple News and Stocks.
    Apple also shares non-personal data from the Apple TV with third parties, such as content owners, so they can pay royalties, gauge how much people are watching their shows or movies, "and improve their associated products and services," Apple says.
    Apple's policy notes:
    For example, we may share non-personal data about your transactions, viewing activity, and region, as well as aggregated user demographicssuch as age group and gender, to Apple TV strategic partners, such as content owners, so that they can measure the performance of their creative workmeet royalty and accounting requirements.
    When reached for comment, an Apple spokesperson told Ars that Apple TV users can clear their play history from the app.
    All that said, the Apple TV app still shares far less data with third parties than other streaming apps. Netflix, for example, says it discloses some personal information to advertising companies "in order to select Advertisements shown on Netflix, to facilitate interaction with Advertisements, and to measure and improve effectiveness of Advertisements."
    Warner Bros. Discovery says it discloses information about Max viewers "with advertisers, ad agencies, ad networks and platforms, and other companies to provide advertising to you based on your interests." And Disney+ users have Nielsen tracking on by default.
    What if you use Siri?
    You can easily deactivate Siri when setting up an Apple TV. But those who opt to keep the voice assistant and the ability to control Apple TV with their voice take somewhat of a privacy hit.

    According to the privacy policy accessible in Apple TV boxes' settings, Apple boxes automatically send all Siri requests to Apple's servers. If you opt into using Siri data to "Improve Siri and Dictation," Apple will store your audio data. If you opt out, audio data won't be stored, but per the policy:
    In all cases, transcripts of your interactions will be sent to Apple to process your requests and may be stored by Apple.
    Apple TV boxes also send audio and transcriptions of dictation input to Apple servers for processing. Apple says it doesn't store the audio but may store transcriptions of the audio.
    If you opt to "Improve Siri and Dictation," Apple says your history of voice requests isn't tied to your Apple account or email. But Apple is vague about how long it may store data related to voice input performed with the Apple TV if you choose this option.
    The policy states:
    Your request history, which includes transcripts and any related request data, is associated with a random identifier for up to six months and is not tied to your Apple Account or email address. After six months, you request history is disassociated from the random identifier and may be retained for up to two years. Apple may use this data to develop and improve Siri, Dictation, Search, and limited other language processing functionality in Apple products ...
    Apple may also review a subset of the transcripts of your interactions and this ... may be kept beyond two years for the ongoing improvements of products and services.
    Apple promises not to use Siri and voice data to build marketing profiles or sell them to third parties, but it hasn't always adhered to that commitment. In January, Apple agreed to pay million to settle a class-action lawsuit accusing Siri of recording private conversations and sharing them with third parties for targeted ads. In 2019, contractors reported hearing private conversations and recorded sex via Siri-gathered audio.

    Outside of Apple, we've seen voice request data used questionably, including in criminal trials and by corporate employees. Siri and dictation data also represent additional ways a person's Apple TV usage might be unexpectedly analyzed to fuel Apple's business.

    Automatic content recognition
    Apple TVs aren't preloaded with automatic content recognition, an Apple spokesperson confirmed to Ars, another plus for privacy advocates. But ACR is software, so Apple could technically add it to Apple TV boxes via a software update at some point.
    Sherman Li, the founder of Enswers, the company that first put ACR in Samsung TVs, confirmed to Ars that it's technically possible for Apple to add ACR to already-purchased Apple boxes. Years ago, Enswers retroactively added ACR to other types of streaming hardware, including Samsung and LG smart TVs.In general, though, there are challenges to adding ACR to hardware that people already own, Li explained:
    Everyone believes, in theory, you can add ACR anywhere you want at any time because it's software, but because of the wayarchitected... the interplay between the chipsets, like the SoCs, and the firmware is different in a lot of situations.
    Li pointed to numerous variables that could prevent ACR from being retroactively added to any type of streaming hardware, "including access to video frame buffers, audio streams, networking connectivity, security protocols, OSes, and app interface communication layers, especially at different levels of the stack in these devices, depending on the implementation."
    Due to the complexity of Apple TV boxes, Li suspects it would be difficult to add ACR to already-purchased Apple TVs. It would likely be simpler for Apple to release a new box with ACR if it ever decided to go down that route.

    If Apple were to add ACR to old or new Apple TV boxes, the devices would be far less private, and the move would be highly unpopular and eliminate one of the Apple TV's biggest draws.
    However, Apple reportedly has a growing interest in advertising to streaming subscribers. The Apple TV+ streaming service doesn't currently show commercials, but the company is rumored to be exploring a potential ad tier. The suspicions stem from a reported meeting between Apple and the United Kingdom's ratings body, Barb, to discuss how it might track ads on Apple TV+, according to a July report from The Telegraph.
    Since 2023, Apple has also hired several prominent names in advertising, including a former head of advertising at NBCUniversal and a new head of video ad sales. Further, Apple TV+ is one of the few streaming services to remain ad-free, and it's reported to be losing Apple billion per year since its launch.
    One day soon, Apple may have much more reason to care about advertising in streaming and being able to track the activities of people who use its streaming offerings. That has implications for Apple TV box users.
    "The more Apple creeps into the targeted ads space, the less I’ll trust them to uphold their privacy promises. You can imagine Apple TV being a natural progression for selling ads," PIRG's Cross said.
    Somewhat ironically, Apple has marketed its approach to privacy as a positive for advertisers.
    "Apple’s commitment to privacy and personal relevancy builds trust amongst readers, driving a willingness to engage with content and ads alike," Apple's advertising guide for buying ads on Apple News and Stocks reads.
    The most private streaming gadget
    It remains technologically possible for Apple to introduce intrusive tracking or ads to Apple TV boxes, but for now, the streaming devices are more private than the vast majority of alternatives, save for dumb TVs. And if Apple follows its own policies, much of the data it gathers should be kept in-house.

    However, those with strong privacy concerns should be aware that Apple does track certain tvOS activities, especially those that happen through Apple accounts, voice interaction, or the Apple TV app. And while most of Apple's streaming hardware and software settings prioritize privacy by default, some advocates believe there's room for improvement.
    For example, STOP's Maestro said:
    Unlike in the, where the upcoming Data Act will set clearer rules on transfers of data generated by smart devices, the US has no real legislation governing what happens with your data once it reaches Apple's servers. Users are left with little way to verify those privacy promises.
    Maestro suggested that Apple could address these concerns by making it easier for people to conduct security research on smart device software. "Allowing the development of alternative or modified software that can evaluate privacy settings could also increase user trust and better uphold Apple's public commitment to privacy," Maestro said.
    There are ways to limit the amount of data that advertisers can get from your Apple TV. But if you use the Apple TV app, Apple can use your activity to help make business decisions—and therefore money.
    As you might expect from a device that connects to the Internet and lets you stream shows and movies, Apple TV boxes aren't totally incapable of tracking you. But they're still the best recommendation for streaming users seeking hardware with more privacy and fewer ads.

    Scharon Harding
    Senior Technology Reporter

    Scharon Harding
    Senior Technology Reporter

    Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. She's been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK.

    22 Comments
    #breaking #down #why #apple #tvs
    Breaking down why Apple TVs are privacy advocates’ go-to streaming device
    Smart TVs, take note Breaking down why Apple TVs are privacy advocates’ go-to streaming device Using the Apple TV app or an Apple account means giving Apple more data, though. Scharon Harding – Jun 1, 2025 7:35 am | 22 Credit: Aurich Lawson | Getty Images Credit: Aurich Lawson | Getty Images Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more Every time I write an article about the escalating advertising and tracking on today's TVs, someone brings up Apple TV boxes. Among smart TVs, streaming sticks, and other streaming devices, Apple TVs are largely viewed as a safe haven. "Just disconnect your TV from the Internet and use an Apple TV box." That's the common guidance you'll hear from Ars readers for those seeking the joys of streaming without giving up too much privacy. Based on our research and the experts we've consulted, that advice is pretty solid, as Apple TVs offer significantly more privacy than other streaming hardware providers. But how private are Apple TV boxes, really? Apple TVs don't use automatic content recognition, but could that change? And what about the software that Apple TV users do use—could those apps provide information about you to advertisers or Apple? In this article, we'll delve into what makes the Apple TV's privacy stand out and examine whether users should expect the limited ads and enhanced privacy to last forever. Apple TV boxes limit tracking out of the box One of the simplest ways Apple TVs ensure better privacy is through their setup process, during which you can disable Siri, location tracking, and sending analytics data to Apple. During setup, users also receive several opportunities to review Apple's data and privacy policies. Also off by default is the boxes' ability to send voice input data to Apple. Most other streaming devices require users to navigate through pages of settings to disable similar tracking capabilities, which most people are unlikely to do. Apple’s approach creates a line of defense against snooping, even for those unaware of how invasive smart devices can be. Apple TVs running tvOS 14.5 and later also make third-party app tracking more difficult by requiring such apps to request permission before they can track users. "If you choose Ask App Not to Track, the app developer can’t access the system advertising identifier, which is often used to track," Apple says. "The app is also not permitted to track your activity using other information that identifies you or your device, like your email address." Users can access the Apple TV settings and disable the ability of third-party apps to ask permission for tracking. However, Apple could further enhance privacy by enabling this setting by default. The Apple TV also lets users control which apps can access the set-top box's Bluetooth functionality, photos, music, and HomeKit data, and the remote's microphone. "Apple’s primary business model isn’t dependent on selling targeted ads, so it has somewhat less incentive to harvest and monetize incredible amounts of your data," said RJ Cross, director of the consumer privacy program at the Public Interest Research Group. "I personally trust them more with my data than other tech companies." What if you share analytics data? If you allow your Apple TV to share analytics data with Apple or app developers, that data won't be personally identifiable, Apple says. Any collected personal data is "not logged at all, removed from reports before they’re sent to Apple, or protected by techniques, such as differential privacy," Apple says. Differential privacy, which injects noise into collected data, is one of the most common methods used for anonymizing data. In support documentation, Apple details its use of differential privacy: The first step we take is to privatize the information using local differential privacy on the user’s device. The purpose of privatization is to assure that Apple’s servers don't receive clear data. Device identifiers are removed from the data, and it is transmitted to Apple over an encrypted channel. The Apple analysis system ingests the differentially private contributions, dropping IP addresses and other metadata. The final stage is aggregation, where the privatized records are processed to compute the relevant statistics, and the aggregate statistics are then shared with relevant Apple teams. Both the ingestion and aggregation stages are performed in a restricted access environment so even the privatized data isn’t broadly accessible to Apple employees. What if you use an Apple account with your Apple TV? Another factor to consider is Apple's privacy policy regarding Apple accounts, formerly Apple IDs. Apple support documentation says you "need" an Apple account to use an Apple TV, but you can use the hardware without one. Still, it's common for people to log into Apple accounts on their Apple TV boxes because it makes it easier to link with other Apple products. Another reason someone might link an Apple TV box with an Apple account is to use the Apple TV app, a common way to stream on Apple TV boxes. So what type of data does Apple harvest from Apple accounts? According to its privacy policy, the company gathers usage data, such as "data about your activity on and use of" Apple offerings, including "app launches within our services...; browsing history; search history;product interaction." Other types of data Apple may collect from Apple accounts include transaction information, account information, device information, contact information, and payment information. None of that is surprising considering the type of data needed to make an Apple account work. Many Apple TV users can expect Apple to gather more data from their Apple account usage on other devices, such as iPhones or Macs. However, if you use the same Apple account across multiple devices, Apple recognizes that all the data it has collected from, for example, your iPhone activity, also applies to you as an Apple TV user. A potential workaround could be maintaining multiple Apple accounts. With an Apple account solely dedicated to your Apple TV box and Apple TV hardware and software tracking disabled as much as possible, Apple would have minimal data to ascribe to you as an Apple TV owner. You can also use your Apple TV box without an Apple account, but then you won't be able to use the Apple TV app, one of the device's key features. Data collection via the Apple TV app You can download third-party apps like Netflix and Hulu onto an Apple TV box, but most TV and movie watching on Apple TV boxes likely occurs via the Apple TV app. The app is necessary for watching content on the Apple TV+ streaming service, but it also drives usage by providing access to the libraries of manypopular streaming apps in one location. So understanding the Apple TV app’s privacy policy is critical to evaluating how private Apple TV activity truly is. As expected, some of the data the app gathers is necessary for the software to work. That includes, according to the app's privacy policy, "information about your purchases, downloads, activity in the Apple TV app, the content you watch, and where you watch it in the Apple TV app and in connected apps on any of your supported devices." That all makes sense for ensuring that the app remembers things like which episode of Severance you're on across devices. Apple collects other data, though, that isn't necessary for functionality. It says it gathers data on things like the "features you use," content pages you view, how you interact with notifications, and approximate location informationto help improve the app. Additionally, Apple tracks the terms you search for within the app, per its policy: We use Apple TV search data to improve models that power Apple TV. For example, aggregate Apple TV search queries are used to fine-tune the Apple TV search model. This data usage is less intrusive than that of other streaming devices, which might track your activity and then sell that data to third-party advertisers. But some people may be hesitant about having any of their activities tracked to benefit a multi-trillion-dollar conglomerate. Data collected from the Apple TV app used for ads By default, the Apple TV app also tracks "what you watch, your purchases, subscriptions, downloads, browsing, and other activities in the Apple TV app" to make personalized content recommendations. Content recommendations aren't ads in the traditional sense but instead provide a way for Apple to push you toward products by analyzing data it has on you. You can disable the Apple TV app's personalized recommendations, but it's a little harder than you might expect since you can't do it through the app. Instead, you need to go to the Apple TV settings and then select Apps > TV > Use Play History > Off. The most privacy-conscious users may wish that personalized recommendations were off by default. Darío Maestro, senior legal fellow at the nonprofit Surveillance Technology Oversight Project, noted to Ars that even though Apple TV users can opt out of personalized content recommendations, "many will not realize they can." Apple can also use data it gathers on you from the Apple TV app to serve traditional ads. If you allow your Apple TV box to track your location, the Apple TV app can also track your location. That data can "be used to serve geographically relevant ads," according to the Apple TV app privacy policy. Location tracking, however, is off by default on Apple TV boxes. Apple's tvOS doesn't have integrated ads. For comparison, some TV OSes, like Roku OS and LG's webOS, show ads on the OS's home screen and/or when showing screensavers. But data gathered from the Apple TV app can still help Apple's advertising efforts. This can happen if you allow personalized ads in other Apple apps serving targeted apps, such as Apple News, the App Store, or Stocks. In such cases, Apple may apply data gathered from the Apple TV app, "including information about the movies and TV shows you purchase from Apple, to serve ads in those apps that are more relevant to you," the Apple TV app privacy policy says. Apple also provides third-party advertisers and strategic partners with "non-personal data" gathered from the Apple TV app: We provide some non-personal data to our advertisers and strategic partners that work with Apple to provide our products and services, help Apple market to customers, and sell ads on Apple’s behalf to display on the App Store and Apple News and Stocks. Apple also shares non-personal data from the Apple TV with third parties, such as content owners, so they can pay royalties, gauge how much people are watching their shows or movies, "and improve their associated products and services," Apple says. Apple's policy notes: For example, we may share non-personal data about your transactions, viewing activity, and region, as well as aggregated user demographicssuch as age group and gender, to Apple TV strategic partners, such as content owners, so that they can measure the performance of their creative workmeet royalty and accounting requirements. When reached for comment, an Apple spokesperson told Ars that Apple TV users can clear their play history from the app. All that said, the Apple TV app still shares far less data with third parties than other streaming apps. Netflix, for example, says it discloses some personal information to advertising companies "in order to select Advertisements shown on Netflix, to facilitate interaction with Advertisements, and to measure and improve effectiveness of Advertisements." Warner Bros. Discovery says it discloses information about Max viewers "with advertisers, ad agencies, ad networks and platforms, and other companies to provide advertising to you based on your interests." And Disney+ users have Nielsen tracking on by default. What if you use Siri? You can easily deactivate Siri when setting up an Apple TV. But those who opt to keep the voice assistant and the ability to control Apple TV with their voice take somewhat of a privacy hit. According to the privacy policy accessible in Apple TV boxes' settings, Apple boxes automatically send all Siri requests to Apple's servers. If you opt into using Siri data to "Improve Siri and Dictation," Apple will store your audio data. If you opt out, audio data won't be stored, but per the policy: In all cases, transcripts of your interactions will be sent to Apple to process your requests and may be stored by Apple. Apple TV boxes also send audio and transcriptions of dictation input to Apple servers for processing. Apple says it doesn't store the audio but may store transcriptions of the audio. If you opt to "Improve Siri and Dictation," Apple says your history of voice requests isn't tied to your Apple account or email. But Apple is vague about how long it may store data related to voice input performed with the Apple TV if you choose this option. The policy states: Your request history, which includes transcripts and any related request data, is associated with a random identifier for up to six months and is not tied to your Apple Account or email address. After six months, you request history is disassociated from the random identifier and may be retained for up to two years. Apple may use this data to develop and improve Siri, Dictation, Search, and limited other language processing functionality in Apple products ... Apple may also review a subset of the transcripts of your interactions and this ... may be kept beyond two years for the ongoing improvements of products and services. Apple promises not to use Siri and voice data to build marketing profiles or sell them to third parties, but it hasn't always adhered to that commitment. In January, Apple agreed to pay million to settle a class-action lawsuit accusing Siri of recording private conversations and sharing them with third parties for targeted ads. In 2019, contractors reported hearing private conversations and recorded sex via Siri-gathered audio. Outside of Apple, we've seen voice request data used questionably, including in criminal trials and by corporate employees. Siri and dictation data also represent additional ways a person's Apple TV usage might be unexpectedly analyzed to fuel Apple's business. Automatic content recognition Apple TVs aren't preloaded with automatic content recognition, an Apple spokesperson confirmed to Ars, another plus for privacy advocates. But ACR is software, so Apple could technically add it to Apple TV boxes via a software update at some point. Sherman Li, the founder of Enswers, the company that first put ACR in Samsung TVs, confirmed to Ars that it's technically possible for Apple to add ACR to already-purchased Apple boxes. Years ago, Enswers retroactively added ACR to other types of streaming hardware, including Samsung and LG smart TVs.In general, though, there are challenges to adding ACR to hardware that people already own, Li explained: Everyone believes, in theory, you can add ACR anywhere you want at any time because it's software, but because of the wayarchitected... the interplay between the chipsets, like the SoCs, and the firmware is different in a lot of situations. Li pointed to numerous variables that could prevent ACR from being retroactively added to any type of streaming hardware, "including access to video frame buffers, audio streams, networking connectivity, security protocols, OSes, and app interface communication layers, especially at different levels of the stack in these devices, depending on the implementation." Due to the complexity of Apple TV boxes, Li suspects it would be difficult to add ACR to already-purchased Apple TVs. It would likely be simpler for Apple to release a new box with ACR if it ever decided to go down that route. If Apple were to add ACR to old or new Apple TV boxes, the devices would be far less private, and the move would be highly unpopular and eliminate one of the Apple TV's biggest draws. However, Apple reportedly has a growing interest in advertising to streaming subscribers. The Apple TV+ streaming service doesn't currently show commercials, but the company is rumored to be exploring a potential ad tier. The suspicions stem from a reported meeting between Apple and the United Kingdom's ratings body, Barb, to discuss how it might track ads on Apple TV+, according to a July report from The Telegraph. Since 2023, Apple has also hired several prominent names in advertising, including a former head of advertising at NBCUniversal and a new head of video ad sales. Further, Apple TV+ is one of the few streaming services to remain ad-free, and it's reported to be losing Apple billion per year since its launch. One day soon, Apple may have much more reason to care about advertising in streaming and being able to track the activities of people who use its streaming offerings. That has implications for Apple TV box users. "The more Apple creeps into the targeted ads space, the less I’ll trust them to uphold their privacy promises. You can imagine Apple TV being a natural progression for selling ads," PIRG's Cross said. Somewhat ironically, Apple has marketed its approach to privacy as a positive for advertisers. "Apple’s commitment to privacy and personal relevancy builds trust amongst readers, driving a willingness to engage with content and ads alike," Apple's advertising guide for buying ads on Apple News and Stocks reads. The most private streaming gadget It remains technologically possible for Apple to introduce intrusive tracking or ads to Apple TV boxes, but for now, the streaming devices are more private than the vast majority of alternatives, save for dumb TVs. And if Apple follows its own policies, much of the data it gathers should be kept in-house. However, those with strong privacy concerns should be aware that Apple does track certain tvOS activities, especially those that happen through Apple accounts, voice interaction, or the Apple TV app. And while most of Apple's streaming hardware and software settings prioritize privacy by default, some advocates believe there's room for improvement. For example, STOP's Maestro said: Unlike in the, where the upcoming Data Act will set clearer rules on transfers of data generated by smart devices, the US has no real legislation governing what happens with your data once it reaches Apple's servers. Users are left with little way to verify those privacy promises. Maestro suggested that Apple could address these concerns by making it easier for people to conduct security research on smart device software. "Allowing the development of alternative or modified software that can evaluate privacy settings could also increase user trust and better uphold Apple's public commitment to privacy," Maestro said. There are ways to limit the amount of data that advertisers can get from your Apple TV. But if you use the Apple TV app, Apple can use your activity to help make business decisions—and therefore money. As you might expect from a device that connects to the Internet and lets you stream shows and movies, Apple TV boxes aren't totally incapable of tracking you. But they're still the best recommendation for streaming users seeking hardware with more privacy and fewer ads. Scharon Harding Senior Technology Reporter Scharon Harding Senior Technology Reporter Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. She's been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK. 22 Comments #breaking #down #why #apple #tvs
    ARSTECHNICA.COM
    Breaking down why Apple TVs are privacy advocates’ go-to streaming device
    Smart TVs, take note Breaking down why Apple TVs are privacy advocates’ go-to streaming device Using the Apple TV app or an Apple account means giving Apple more data, though. Scharon Harding – Jun 1, 2025 7:35 am | 22 Credit: Aurich Lawson | Getty Images Credit: Aurich Lawson | Getty Images Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more Every time I write an article about the escalating advertising and tracking on today's TVs, someone brings up Apple TV boxes. Among smart TVs, streaming sticks, and other streaming devices, Apple TVs are largely viewed as a safe haven. "Just disconnect your TV from the Internet and use an Apple TV box." That's the common guidance you'll hear from Ars readers for those seeking the joys of streaming without giving up too much privacy. Based on our research and the experts we've consulted, that advice is pretty solid, as Apple TVs offer significantly more privacy than other streaming hardware providers. But how private are Apple TV boxes, really? Apple TVs don't use automatic content recognition (ACR, a user-tracking technology leveraged by nearly all smart TVs and streaming devices), but could that change? And what about the software that Apple TV users do use—could those apps provide information about you to advertisers or Apple? In this article, we'll delve into what makes the Apple TV's privacy stand out and examine whether users should expect the limited ads and enhanced privacy to last forever. Apple TV boxes limit tracking out of the box One of the simplest ways Apple TVs ensure better privacy is through their setup process, during which you can disable Siri, location tracking, and sending analytics data to Apple. During setup, users also receive several opportunities to review Apple's data and privacy policies. Also off by default is the boxes' ability to send voice input data to Apple. Most other streaming devices require users to navigate through pages of settings to disable similar tracking capabilities, which most people are unlikely to do. Apple’s approach creates a line of defense against snooping, even for those unaware of how invasive smart devices can be. Apple TVs running tvOS 14.5 and later also make third-party app tracking more difficult by requiring such apps to request permission before they can track users. "If you choose Ask App Not to Track, the app developer can’t access the system advertising identifier (IDFA), which is often used to track," Apple says. "The app is also not permitted to track your activity using other information that identifies you or your device, like your email address." Users can access the Apple TV settings and disable the ability of third-party apps to ask permission for tracking. However, Apple could further enhance privacy by enabling this setting by default. The Apple TV also lets users control which apps can access the set-top box's Bluetooth functionality, photos, music, and HomeKit data (if applicable), and the remote's microphone. "Apple’s primary business model isn’t dependent on selling targeted ads, so it has somewhat less incentive to harvest and monetize incredible amounts of your data," said RJ Cross, director of the consumer privacy program at the Public Interest Research Group (PIRG). "I personally trust them more with my data than other tech companies." What if you share analytics data? If you allow your Apple TV to share analytics data with Apple or app developers, that data won't be personally identifiable, Apple says. Any collected personal data is "not logged at all, removed from reports before they’re sent to Apple, or protected by techniques, such as differential privacy," Apple says. Differential privacy, which injects noise into collected data, is one of the most common methods used for anonymizing data. In support documentation (PDF), Apple details its use of differential privacy: The first step we take is to privatize the information using local differential privacy on the user’s device. The purpose of privatization is to assure that Apple’s servers don't receive clear data. Device identifiers are removed from the data, and it is transmitted to Apple over an encrypted channel. The Apple analysis system ingests the differentially private contributions, dropping IP addresses and other metadata. The final stage is aggregation, where the privatized records are processed to compute the relevant statistics, and the aggregate statistics are then shared with relevant Apple teams. Both the ingestion and aggregation stages are performed in a restricted access environment so even the privatized data isn’t broadly accessible to Apple employees. What if you use an Apple account with your Apple TV? Another factor to consider is Apple's privacy policy regarding Apple accounts, formerly Apple IDs. Apple support documentation says you "need" an Apple account to use an Apple TV, but you can use the hardware without one. Still, it's common for people to log into Apple accounts on their Apple TV boxes because it makes it easier to link with other Apple products. Another reason someone might link an Apple TV box with an Apple account is to use the Apple TV app, a common way to stream on Apple TV boxes. So what type of data does Apple harvest from Apple accounts? According to its privacy policy, the company gathers usage data, such as "data about your activity on and use of" Apple offerings, including "app launches within our services...; browsing history; search history; [and] product interaction." Other types of data Apple may collect from Apple accounts include transaction information (Apple says this is "data about purchases of Apple products and services or transactions facilitated by Apple, including purchases on Apple platforms"), account information ("including email address, devices registered, account status, and age"), device information (including serial number and browser type), contact information (including physical address and phone number), and payment information (including bank details). None of that is surprising considering the type of data needed to make an Apple account work. Many Apple TV users can expect Apple to gather more data from their Apple account usage on other devices, such as iPhones or Macs. However, if you use the same Apple account across multiple devices, Apple recognizes that all the data it has collected from, for example, your iPhone activity, also applies to you as an Apple TV user. A potential workaround could be maintaining multiple Apple accounts. With an Apple account solely dedicated to your Apple TV box and Apple TV hardware and software tracking disabled as much as possible, Apple would have minimal data to ascribe to you as an Apple TV owner. You can also use your Apple TV box without an Apple account, but then you won't be able to use the Apple TV app, one of the device's key features. Data collection via the Apple TV app You can download third-party apps like Netflix and Hulu onto an Apple TV box, but most TV and movie watching on Apple TV boxes likely occurs via the Apple TV app. The app is necessary for watching content on the Apple TV+ streaming service, but it also drives usage by providing access to the libraries of many (but not all) popular streaming apps in one location. So understanding the Apple TV app’s privacy policy is critical to evaluating how private Apple TV activity truly is. As expected, some of the data the app gathers is necessary for the software to work. That includes, according to the app's privacy policy, "information about your purchases, downloads, activity in the Apple TV app, the content you watch, and where you watch it in the Apple TV app and in connected apps on any of your supported devices." That all makes sense for ensuring that the app remembers things like which episode of Severance you're on across devices. Apple collects other data, though, that isn't necessary for functionality. It says it gathers data on things like the "features you use (for example, Continue Watching or Library)," content pages you view, how you interact with notifications, and approximate location information (that Apple says doesn't identify users) to help improve the app. Additionally, Apple tracks the terms you search for within the app, per its policy: We use Apple TV search data to improve models that power Apple TV. For example, aggregate Apple TV search queries are used to fine-tune the Apple TV search model. This data usage is less intrusive than that of other streaming devices, which might track your activity and then sell that data to third-party advertisers. But some people may be hesitant about having any of their activities tracked to benefit a multi-trillion-dollar conglomerate. Data collected from the Apple TV app used for ads By default, the Apple TV app also tracks "what you watch, your purchases, subscriptions, downloads, browsing, and other activities in the Apple TV app" to make personalized content recommendations. Content recommendations aren't ads in the traditional sense but instead provide a way for Apple to push you toward products by analyzing data it has on you. You can disable the Apple TV app's personalized recommendations, but it's a little harder than you might expect since you can't do it through the app. Instead, you need to go to the Apple TV settings and then select Apps > TV > Use Play History > Off. The most privacy-conscious users may wish that personalized recommendations were off by default. Darío Maestro, senior legal fellow at the nonprofit Surveillance Technology Oversight Project (STOP), noted to Ars that even though Apple TV users can opt out of personalized content recommendations, "many will not realize they can." Apple can also use data it gathers on you from the Apple TV app to serve traditional ads. If you allow your Apple TV box to track your location, the Apple TV app can also track your location. That data can "be used to serve geographically relevant ads," according to the Apple TV app privacy policy. Location tracking, however, is off by default on Apple TV boxes. Apple's tvOS doesn't have integrated ads. For comparison, some TV OSes, like Roku OS and LG's webOS, show ads on the OS's home screen and/or when showing screensavers. But data gathered from the Apple TV app can still help Apple's advertising efforts. This can happen if you allow personalized ads in other Apple apps serving targeted apps, such as Apple News, the App Store, or Stocks. In such cases, Apple may apply data gathered from the Apple TV app, "including information about the movies and TV shows you purchase from Apple, to serve ads in those apps that are more relevant to you," the Apple TV app privacy policy says. Apple also provides third-party advertisers and strategic partners with "non-personal data" gathered from the Apple TV app: We provide some non-personal data to our advertisers and strategic partners that work with Apple to provide our products and services, help Apple market to customers, and sell ads on Apple’s behalf to display on the App Store and Apple News and Stocks. Apple also shares non-personal data from the Apple TV with third parties, such as content owners, so they can pay royalties, gauge how much people are watching their shows or movies, "and improve their associated products and services," Apple says. Apple's policy notes: For example, we may share non-personal data about your transactions, viewing activity, and region, as well as aggregated user demographics[,] such as age group and gender (which may be inferred from information such as your name and salutation in your Apple Account), to Apple TV strategic partners, such as content owners, so that they can measure the performance of their creative work [and] meet royalty and accounting requirements. When reached for comment, an Apple spokesperson told Ars that Apple TV users can clear their play history from the app. All that said, the Apple TV app still shares far less data with third parties than other streaming apps. Netflix, for example, says it discloses some personal information to advertising companies "in order to select Advertisements shown on Netflix, to facilitate interaction with Advertisements, and to measure and improve effectiveness of Advertisements." Warner Bros. Discovery says it discloses information about Max viewers "with advertisers, ad agencies, ad networks and platforms, and other companies to provide advertising to you based on your interests." And Disney+ users have Nielsen tracking on by default. What if you use Siri? You can easily deactivate Siri when setting up an Apple TV. But those who opt to keep the voice assistant and the ability to control Apple TV with their voice take somewhat of a privacy hit. According to the privacy policy accessible in Apple TV boxes' settings, Apple boxes automatically send all Siri requests to Apple's servers. If you opt into using Siri data to "Improve Siri and Dictation," Apple will store your audio data. If you opt out, audio data won't be stored, but per the policy: In all cases, transcripts of your interactions will be sent to Apple to process your requests and may be stored by Apple. Apple TV boxes also send audio and transcriptions of dictation input to Apple servers for processing. Apple says it doesn't store the audio but may store transcriptions of the audio. If you opt to "Improve Siri and Dictation," Apple says your history of voice requests isn't tied to your Apple account or email. But Apple is vague about how long it may store data related to voice input performed with the Apple TV if you choose this option. The policy states: Your request history, which includes transcripts and any related request data, is associated with a random identifier for up to six months and is not tied to your Apple Account or email address. After six months, you request history is disassociated from the random identifier and may be retained for up to two years. Apple may use this data to develop and improve Siri, Dictation, Search, and limited other language processing functionality in Apple products ... Apple may also review a subset of the transcripts of your interactions and this ... may be kept beyond two years for the ongoing improvements of products and services. Apple promises not to use Siri and voice data to build marketing profiles or sell them to third parties, but it hasn't always adhered to that commitment. In January, Apple agreed to pay $95 million to settle a class-action lawsuit accusing Siri of recording private conversations and sharing them with third parties for targeted ads. In 2019, contractors reported hearing private conversations and recorded sex via Siri-gathered audio. Outside of Apple, we've seen voice request data used questionably, including in criminal trials and by corporate employees. Siri and dictation data also represent additional ways a person's Apple TV usage might be unexpectedly analyzed to fuel Apple's business. Automatic content recognition Apple TVs aren't preloaded with automatic content recognition (ACR), an Apple spokesperson confirmed to Ars, another plus for privacy advocates. But ACR is software, so Apple could technically add it to Apple TV boxes via a software update at some point. Sherman Li, the founder of Enswers, the company that first put ACR in Samsung TVs, confirmed to Ars that it's technically possible for Apple to add ACR to already-purchased Apple boxes. Years ago, Enswers retroactively added ACR to other types of streaming hardware, including Samsung and LG smart TVs. (Enswers was acquired by Gracenote, which Nielsen now owns.) In general, though, there are challenges to adding ACR to hardware that people already own, Li explained: Everyone believes, in theory, you can add ACR anywhere you want at any time because it's software, but because of the way [hardware is] architected... the interplay between the chipsets, like the SoCs, and the firmware is different in a lot of situations. Li pointed to numerous variables that could prevent ACR from being retroactively added to any type of streaming hardware, "including access to video frame buffers, audio streams, networking connectivity, security protocols, OSes, and app interface communication layers, especially at different levels of the stack in these devices, depending on the implementation." Due to the complexity of Apple TV boxes, Li suspects it would be difficult to add ACR to already-purchased Apple TVs. It would likely be simpler for Apple to release a new box with ACR if it ever decided to go down that route. If Apple were to add ACR to old or new Apple TV boxes, the devices would be far less private, and the move would be highly unpopular and eliminate one of the Apple TV's biggest draws. However, Apple reportedly has a growing interest in advertising to streaming subscribers. The Apple TV+ streaming service doesn't currently show commercials, but the company is rumored to be exploring a potential ad tier. The suspicions stem from a reported meeting between Apple and the United Kingdom's ratings body, Barb, to discuss how it might track ads on Apple TV+, according to a July report from The Telegraph. Since 2023, Apple has also hired several prominent names in advertising, including a former head of advertising at NBCUniversal and a new head of video ad sales. Further, Apple TV+ is one of the few streaming services to remain ad-free, and it's reported to be losing Apple $1 billion per year since its launch. One day soon, Apple may have much more reason to care about advertising in streaming and being able to track the activities of people who use its streaming offerings. That has implications for Apple TV box users. "The more Apple creeps into the targeted ads space, the less I’ll trust them to uphold their privacy promises. You can imagine Apple TV being a natural progression for selling ads," PIRG's Cross said. Somewhat ironically, Apple has marketed its approach to privacy as a positive for advertisers. "Apple’s commitment to privacy and personal relevancy builds trust amongst readers, driving a willingness to engage with content and ads alike," Apple's advertising guide for buying ads on Apple News and Stocks reads. The most private streaming gadget It remains technologically possible for Apple to introduce intrusive tracking or ads to Apple TV boxes, but for now, the streaming devices are more private than the vast majority of alternatives, save for dumb TVs (which are incredibly hard to find these days). And if Apple follows its own policies, much of the data it gathers should be kept in-house. However, those with strong privacy concerns should be aware that Apple does track certain tvOS activities, especially those that happen through Apple accounts, voice interaction, or the Apple TV app. And while most of Apple's streaming hardware and software settings prioritize privacy by default, some advocates believe there's room for improvement. For example, STOP's Maestro said: Unlike in the [European Union], where the upcoming Data Act will set clearer rules on transfers of data generated by smart devices, the US has no real legislation governing what happens with your data once it reaches Apple's servers. Users are left with little way to verify those privacy promises. Maestro suggested that Apple could address these concerns by making it easier for people to conduct security research on smart device software. "Allowing the development of alternative or modified software that can evaluate privacy settings could also increase user trust and better uphold Apple's public commitment to privacy," Maestro said. There are ways to limit the amount of data that advertisers can get from your Apple TV. But if you use the Apple TV app, Apple can use your activity to help make business decisions—and therefore money. As you might expect from a device that connects to the Internet and lets you stream shows and movies, Apple TV boxes aren't totally incapable of tracking you. But they're still the best recommendation for streaming users seeking hardware with more privacy and fewer ads. Scharon Harding Senior Technology Reporter Scharon Harding Senior Technology Reporter Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. She's been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK. 22 Comments
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  • You Can Now Visit the Small House Where Charlotte, Emily and Anne Brontë Were Born

    You Can Now Visit the Small House Where Charlotte, Emily and Anne Brontë Were Born
    The newly renovated Brontë Birthplace in Bradford, England, was the three sisters’ home until 1820, when the family moved to a nearby parsonage

    The Brontë children were born near this fireplace, pictured mid-renovation.
    Matt Gibbons / Brontë Birthplace

    In the early 19th century, three sisters were born in a small house in northern England: Charlotte, Emily and Anne Brontë. Each one would grow up to become a pivotal figure in English literature, with Charlotte writing Jane Eyre, Emily writing Wuthering Heightsand Anne writing The Tenant of Wildfell Hall.
    Now, that house in Bradford, England, where they were born has been restored and reopened to the public as a museum—and soon-to-be hotel.
    On May 15, Queen Camilla visited the village of Thornton to open the Brontë Birthplace in an official ceremony. After a year and a half of fundraising and renovations, the house is now a functioning educational center. Come July, its bedrooms will also be open to overnight guests, according to the Guardian’s David Barnett.

    The Brontë Birthplace pictured in 2008

    Tim Green via Wikimedia Commons under CC BY 2.0

    “This house is no longer just a place of literary history,” says Katharine Barnett, chair of the Brontë Birthplace, in a statement from the museum. “It is a living, breathing space filled with creativity, education and community pride.”
    The novelists’ parents were Patrick and Maria Brontë, an Irish clergyman and a Cornish gentlewoman who married in 1812. They had two daughters, Maria and Elizabeth, before moving to the Thornton house in 1815. Charlotte was born in 1816, Emily in 1818 and Anne in 1820. A brother, Branwell, was also born in 1817.
    When Anne was just three months old, Patrick was appointed the reverend of a nearby church, and the family moved to the Haworth parsonage. The two eldest children died soon after, but the younger four children survived. As they grew older, they also thrived as playmates, inventing “invented imaginary worlds together andabout them in tiny books,” per the Brontë Parsonage Museum.

    Queen Camilla and Christa Ackroyd touring the Brontë Birthplace on May 15, 2025

    Matt Gibbons / Brontë Birthplace

    By the mid-19th century, the three sisters were publishing novels under the pseudonyms Currer, Ellis and Acton Bell. Jane Eyre and Wuthering Heights would become two of the most renowned books ever written in English.
    After the family left the sisters’ birthplace, the building was repurposed several times. It has served as a butcher’s shop and a cafe, which shuttered during the pandemic, according to the Guardian. With the building up for grabs, a group of advocates—including journalist Christa Ackroyd and Brontë relative Nigel West—raised the £650,000needed to purchase and renovate it.
    Every four years, the United Kingdom chooses a “City of Culture,” and this year’s selection is Bradford. Camilla opened the Brontë Birthplace as part of her honorary visit to the chosen city. A crowd gathered to welcome her. As Tom Golesworthy, a resident of Leeds who attended the opening ceremony, tells the Telegraph & Argus’ Brad Deas, “It makes you proud to be British.”The Haworth parsonage already attracts nearly one million visitors each year, per the Guardian. The Brontë Birthplace team hopes that those visitors will now add the Thornton house, which is only six miles away, to their itineraries.
    When the Brontës lived in the home, all six children likely slept in the house’s largest upstairs bedroom, while their parents slept next door, reports the Guardian. Both rooms, as well as a third that was added to the house later, will be available for overnight stays.
    “This will be the only place in the world where you can sleep in the same room that the Brontës slept in,” West tells the Guardian.

    Get the latest stories in your inbox every weekday.
    #you #can #now #visit #small
    You Can Now Visit the Small House Where Charlotte, Emily and Anne Brontë Were Born
    You Can Now Visit the Small House Where Charlotte, Emily and Anne Brontë Were Born The newly renovated Brontë Birthplace in Bradford, England, was the three sisters’ home until 1820, when the family moved to a nearby parsonage The Brontë children were born near this fireplace, pictured mid-renovation. Matt Gibbons / Brontë Birthplace In the early 19th century, three sisters were born in a small house in northern England: Charlotte, Emily and Anne Brontë. Each one would grow up to become a pivotal figure in English literature, with Charlotte writing Jane Eyre, Emily writing Wuthering Heightsand Anne writing The Tenant of Wildfell Hall. Now, that house in Bradford, England, where they were born has been restored and reopened to the public as a museum—and soon-to-be hotel. On May 15, Queen Camilla visited the village of Thornton to open the Brontë Birthplace in an official ceremony. After a year and a half of fundraising and renovations, the house is now a functioning educational center. Come July, its bedrooms will also be open to overnight guests, according to the Guardian’s David Barnett. The Brontë Birthplace pictured in 2008 Tim Green via Wikimedia Commons under CC BY 2.0 “This house is no longer just a place of literary history,” says Katharine Barnett, chair of the Brontë Birthplace, in a statement from the museum. “It is a living, breathing space filled with creativity, education and community pride.” The novelists’ parents were Patrick and Maria Brontë, an Irish clergyman and a Cornish gentlewoman who married in 1812. They had two daughters, Maria and Elizabeth, before moving to the Thornton house in 1815. Charlotte was born in 1816, Emily in 1818 and Anne in 1820. A brother, Branwell, was also born in 1817. When Anne was just three months old, Patrick was appointed the reverend of a nearby church, and the family moved to the Haworth parsonage. The two eldest children died soon after, but the younger four children survived. As they grew older, they also thrived as playmates, inventing “invented imaginary worlds together andabout them in tiny books,” per the Brontë Parsonage Museum. Queen Camilla and Christa Ackroyd touring the Brontë Birthplace on May 15, 2025 Matt Gibbons / Brontë Birthplace By the mid-19th century, the three sisters were publishing novels under the pseudonyms Currer, Ellis and Acton Bell. Jane Eyre and Wuthering Heights would become two of the most renowned books ever written in English. After the family left the sisters’ birthplace, the building was repurposed several times. It has served as a butcher’s shop and a cafe, which shuttered during the pandemic, according to the Guardian. With the building up for grabs, a group of advocates—including journalist Christa Ackroyd and Brontë relative Nigel West—raised the £650,000needed to purchase and renovate it. Every four years, the United Kingdom chooses a “City of Culture,” and this year’s selection is Bradford. Camilla opened the Brontë Birthplace as part of her honorary visit to the chosen city. A crowd gathered to welcome her. As Tom Golesworthy, a resident of Leeds who attended the opening ceremony, tells the Telegraph & Argus’ Brad Deas, “It makes you proud to be British.”The Haworth parsonage already attracts nearly one million visitors each year, per the Guardian. The Brontë Birthplace team hopes that those visitors will now add the Thornton house, which is only six miles away, to their itineraries. When the Brontës lived in the home, all six children likely slept in the house’s largest upstairs bedroom, while their parents slept next door, reports the Guardian. Both rooms, as well as a third that was added to the house later, will be available for overnight stays. “This will be the only place in the world where you can sleep in the same room that the Brontës slept in,” West tells the Guardian. Get the latest stories in your inbox every weekday. #you #can #now #visit #small
    WWW.SMITHSONIANMAG.COM
    You Can Now Visit the Small House Where Charlotte, Emily and Anne Brontë Were Born
    You Can Now Visit the Small House Where Charlotte, Emily and Anne Brontë Were Born The newly renovated Brontë Birthplace in Bradford, England, was the three sisters’ home until 1820, when the family moved to a nearby parsonage The Brontë children were born near this fireplace, pictured mid-renovation. Matt Gibbons / Brontë Birthplace In the early 19th century, three sisters were born in a small house in northern England: Charlotte, Emily and Anne Brontë. Each one would grow up to become a pivotal figure in English literature, with Charlotte writing Jane Eyre (1847), Emily writing Wuthering Heights (1847) and Anne writing The Tenant of Wildfell Hall (1848). Now, that house in Bradford, England, where they were born has been restored and reopened to the public as a museum—and soon-to-be hotel. On May 15, Queen Camilla visited the village of Thornton to open the Brontë Birthplace in an official ceremony. After a year and a half of fundraising and renovations, the house is now a functioning educational center. Come July, its bedrooms will also be open to overnight guests, according to the Guardian’s David Barnett. The Brontë Birthplace pictured in 2008 Tim Green via Wikimedia Commons under CC BY 2.0 “This house is no longer just a place of literary history,” says Katharine Barnett, chair of the Brontë Birthplace, in a statement from the museum. “It is a living, breathing space filled with creativity, education and community pride.” The novelists’ parents were Patrick and Maria Brontë, an Irish clergyman and a Cornish gentlewoman who married in 1812. They had two daughters, Maria and Elizabeth, before moving to the Thornton house in 1815. Charlotte was born in 1816, Emily in 1818 and Anne in 1820. A brother, Branwell, was also born in 1817. When Anne was just three months old, Patrick was appointed the reverend of a nearby church, and the family moved to the Haworth parsonage. The two eldest children died soon after, but the younger four children survived. As they grew older, they also thrived as playmates, inventing “invented imaginary worlds together and [writing] about them in tiny books,” per the Brontë Parsonage Museum. Queen Camilla and Christa Ackroyd touring the Brontë Birthplace on May 15, 2025 Matt Gibbons / Brontë Birthplace By the mid-19th century, the three sisters were publishing novels under the pseudonyms Currer, Ellis and Acton Bell. Jane Eyre and Wuthering Heights would become two of the most renowned books ever written in English. After the family left the sisters’ birthplace, the building was repurposed several times. It has served as a butcher’s shop and a cafe, which shuttered during the pandemic, according to the Guardian. With the building up for grabs, a group of advocates—including journalist Christa Ackroyd and Brontë relative Nigel West—raised the £650,000 (more than $700,000) needed to purchase and renovate it. Every four years, the United Kingdom chooses a “City of Culture,” and this year’s selection is Bradford. Camilla opened the Brontë Birthplace as part of her honorary visit to the chosen city. A crowd gathered to welcome her. As Tom Golesworthy, a resident of Leeds who attended the opening ceremony, tells the Telegraph & Argus’ Brad Deas, “It makes you proud to be British.”The Haworth parsonage already attracts nearly one million visitors each year, per the Guardian. The Brontë Birthplace team hopes that those visitors will now add the Thornton house, which is only six miles away, to their itineraries. When the Brontës lived in the home, all six children likely slept in the house’s largest upstairs bedroom, while their parents slept next door, reports the Guardian. Both rooms, as well as a third that was added to the house later, will be available for overnight stays. “This will be the only place in the world where you can sleep in the same room that the Brontës slept in,” West tells the Guardian. Get the latest stories in your inbox every weekday.
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  • Where Was Soccer Invented? A New Archaeological Discovery Suggests Scotland, Not England, Was the Sport’s Birthplace

    Where Was Soccer Invented? A New Archaeological Discovery Suggests Scotland, Not England, Was the Sport’s Birthplace
    Archaeologists say they’ve found the ruins of a soccer field in southwest Scotland that date to the 17th century

    England has long been considered the birthplace of modern soccer. But new archaeological evidence is challenging that long-held belief.
    Pixabay

    An archaeological discovery in Scotland is stirring up debate about the origins of soccer.
    England has long claimed to be the birthplace of soccer, known around the world as “football.” However, researchers recently identified what they think was a 17th-century soccer field in Scotland. They argue the find proves football was invented in Scotland, not England.
    “Our discovery has serious implications for sports historians,” says Ged O’Brien, who founded the Scottish Football Museum in Glasgow and helped find the field, to the New York Times’ Franz Lidz. “They will have to rewrite everything they think they know about the origins of the so-called beautiful game.”
    The quest started when they discovered a letter from Samuel Rutherford, who was a minister at a Presbyterian church in the town of Anworth in Kirkcudbrightshire, Scotland, between 1627 and 1638.
    In the letter, he wrote: “There was a piece of ground on Mossrobin farm where on Sabbath afternoon the people used to play at foot-ball,” per the Telegraph’s Ben Rumsby. The minister then directed churchgoers to place stones across the field, to prevent athletes from playing on it.
    After reading this, O’Brien and a team of archaeologists decided to go looking for the stones. Sure enough, they found 14 large rocks lined up across a flat area that measured 147 feet wide by 280 feet long. The team also found five tracks leading to the edge of the field.

    Did Scotland invent modern football? | A View From The Terrace
    Watch on

    Based on their analyses, the stones do not appear to have been placed there for agricultural purposes, such as to mark the boundary between croplands or to fence in livestock.
    Soil samples suggest the stones were placed there around 400 years ago, which aligns with the timing of Rutherford’s letter.
    “This is not a wall. It’s a temporary barrier to stop a particular event happening—in this case, football,” says Phil Richardson, an archaeologist with Archaeology Scotland who worked on the project, to the Telegraph.
    O’Brien also argues that, if residents were playing football every Sunday, they must have established a set of agreed-upon rules for the game. They likely weren’t playing a violent version of the game, because they had to be able to go to work on Monday uninjured.
    “This is the ancestor, the grandparent, of modern world football, and it’s Scottish,” O’Brien tells the Telegraph.
    However, not everyone agrees with that interpretation. Perhaps Scots were playing “foot-ball” at Mossrobin farm, but their game may have “no known connection to modern association football,” says Steve Wood, a trustee at the Sheffield Home of Football, a British charity that aims to preserve the city’s football heritage, to the Times. Sheffield is home to the world’s oldest football club, Sheffield F.C., which was founded in 1857.
    Historians have long theorized that modern football evolved from “mob football,” a chaotic, violent game popular in the Middle Ages that had almost no rules and no set time limit.
    But by the mid-19th century, footballers decided to draft a set of rules. They were adopted by the Football Association in London, which was founded in 1863.
    Based on O’Brien’s interpretation of the evidence, however, footballers in Scotland had already invented the game more than 200 years earlier.
    “Football has been played in Scotland for hundreds of years,” O’Brien tells BBC Scotland’s “A View From the Terrace.” “Not mob-football, but proper football.”

    Get the latest stories in your inbox every weekday.
    #where #was #soccer #invented #new
    Where Was Soccer Invented? A New Archaeological Discovery Suggests Scotland, Not England, Was the Sport’s Birthplace
    Where Was Soccer Invented? A New Archaeological Discovery Suggests Scotland, Not England, Was the Sport’s Birthplace Archaeologists say they’ve found the ruins of a soccer field in southwest Scotland that date to the 17th century England has long been considered the birthplace of modern soccer. But new archaeological evidence is challenging that long-held belief. Pixabay An archaeological discovery in Scotland is stirring up debate about the origins of soccer. England has long claimed to be the birthplace of soccer, known around the world as “football.” However, researchers recently identified what they think was a 17th-century soccer field in Scotland. They argue the find proves football was invented in Scotland, not England. “Our discovery has serious implications for sports historians,” says Ged O’Brien, who founded the Scottish Football Museum in Glasgow and helped find the field, to the New York Times’ Franz Lidz. “They will have to rewrite everything they think they know about the origins of the so-called beautiful game.” The quest started when they discovered a letter from Samuel Rutherford, who was a minister at a Presbyterian church in the town of Anworth in Kirkcudbrightshire, Scotland, between 1627 and 1638. In the letter, he wrote: “There was a piece of ground on Mossrobin farm where on Sabbath afternoon the people used to play at foot-ball,” per the Telegraph’s Ben Rumsby. The minister then directed churchgoers to place stones across the field, to prevent athletes from playing on it. After reading this, O’Brien and a team of archaeologists decided to go looking for the stones. Sure enough, they found 14 large rocks lined up across a flat area that measured 147 feet wide by 280 feet long. The team also found five tracks leading to the edge of the field. Did Scotland invent modern football? | A View From The Terrace Watch on Based on their analyses, the stones do not appear to have been placed there for agricultural purposes, such as to mark the boundary between croplands or to fence in livestock. Soil samples suggest the stones were placed there around 400 years ago, which aligns with the timing of Rutherford’s letter. “This is not a wall. It’s a temporary barrier to stop a particular event happening—in this case, football,” says Phil Richardson, an archaeologist with Archaeology Scotland who worked on the project, to the Telegraph. O’Brien also argues that, if residents were playing football every Sunday, they must have established a set of agreed-upon rules for the game. They likely weren’t playing a violent version of the game, because they had to be able to go to work on Monday uninjured. “This is the ancestor, the grandparent, of modern world football, and it’s Scottish,” O’Brien tells the Telegraph. However, not everyone agrees with that interpretation. Perhaps Scots were playing “foot-ball” at Mossrobin farm, but their game may have “no known connection to modern association football,” says Steve Wood, a trustee at the Sheffield Home of Football, a British charity that aims to preserve the city’s football heritage, to the Times. Sheffield is home to the world’s oldest football club, Sheffield F.C., which was founded in 1857. Historians have long theorized that modern football evolved from “mob football,” a chaotic, violent game popular in the Middle Ages that had almost no rules and no set time limit. But by the mid-19th century, footballers decided to draft a set of rules. They were adopted by the Football Association in London, which was founded in 1863. Based on O’Brien’s interpretation of the evidence, however, footballers in Scotland had already invented the game more than 200 years earlier. “Football has been played in Scotland for hundreds of years,” O’Brien tells BBC Scotland’s “A View From the Terrace.” “Not mob-football, but proper football.” Get the latest stories in your inbox every weekday. #where #was #soccer #invented #new
    WWW.SMITHSONIANMAG.COM
    Where Was Soccer Invented? A New Archaeological Discovery Suggests Scotland, Not England, Was the Sport’s Birthplace
    Where Was Soccer Invented? A New Archaeological Discovery Suggests Scotland, Not England, Was the Sport’s Birthplace Archaeologists say they’ve found the ruins of a soccer field in southwest Scotland that date to the 17th century England has long been considered the birthplace of modern soccer. But new archaeological evidence is challenging that long-held belief. Pixabay An archaeological discovery in Scotland is stirring up debate about the origins of soccer. England has long claimed to be the birthplace of soccer, known around the world as “football.” However, researchers recently identified what they think was a 17th-century soccer field in Scotland. They argue the find proves football was invented in Scotland, not England. “Our discovery has serious implications for sports historians,” says Ged O’Brien, who founded the Scottish Football Museum in Glasgow and helped find the field, to the New York Times’ Franz Lidz. “They will have to rewrite everything they think they know about the origins of the so-called beautiful game.” The quest started when they discovered a letter from Samuel Rutherford, who was a minister at a Presbyterian church in the town of Anworth in Kirkcudbrightshire, Scotland, between 1627 and 1638. In the letter, he wrote: “There was a piece of ground on Mossrobin farm where on Sabbath afternoon the people used to play at foot-ball,” per the Telegraph’s Ben Rumsby. The minister then directed churchgoers to place stones across the field, to prevent athletes from playing on it. After reading this, O’Brien and a team of archaeologists decided to go looking for the stones. Sure enough, they found 14 large rocks lined up across a flat area that measured 147 feet wide by 280 feet long. The team also found five tracks leading to the edge of the field. Did Scotland invent modern football? | A View From The Terrace Watch on Based on their analyses, the stones do not appear to have been placed there for agricultural purposes, such as to mark the boundary between croplands or to fence in livestock. Soil samples suggest the stones were placed there around 400 years ago, which aligns with the timing of Rutherford’s letter. “This is not a wall. It’s a temporary barrier to stop a particular event happening—in this case, football,” says Phil Richardson, an archaeologist with Archaeology Scotland who worked on the project, to the Telegraph. O’Brien also argues that, if residents were playing football every Sunday, they must have established a set of agreed-upon rules for the game. They likely weren’t playing a violent version of the game, because they had to be able to go to work on Monday uninjured. “This is the ancestor, the grandparent, of modern world football, and it’s Scottish,” O’Brien tells the Telegraph. However, not everyone agrees with that interpretation. Perhaps Scots were playing “foot-ball” at Mossrobin farm, but their game may have “no known connection to modern association football,” says Steve Wood, a trustee at the Sheffield Home of Football, a British charity that aims to preserve the city’s football heritage, to the Times. Sheffield is home to the world’s oldest football club, Sheffield F.C., which was founded in 1857. Historians have long theorized that modern football evolved from “mob football,” a chaotic, violent game popular in the Middle Ages that had almost no rules and no set time limit. But by the mid-19th century, footballers decided to draft a set of rules. They were adopted by the Football Association in London, which was founded in 1863. Based on O’Brien’s interpretation of the evidence, however, footballers in Scotland had already invented the game more than 200 years earlier. “Football has been played in Scotland for hundreds of years,” O’Brien tells BBC Scotland’s “A View From the Terrace.” “Not mob-football, but proper football.” Get the latest stories in your inbox every weekday.
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  • Bluesky will begin verifying ‘notable’ users

    Bluesky on Thursday quietly opened the doors to those who want to become verified on its social networking service. In a post published by the Bluesky Safety account, the company announced that “notable and authentic” accounts can now apply for verification through a new online form.
    Plus, organizations can request to become a Trusted Verifier to receive access to the tools that allow them to verify others. Bluesky began testing this feature last month with a small handful of organizations, including The New York Times, Wired, and The Athletic.
    For some on Bluesky, the blue verification badge is not a welcome addition, as it reminds them of the clout-chasing that took place on Twitter. For Twitter users, verification became a sought-after status symbol before devolving into a paid subscriber perk under current owner Elon Musk. It represented a two-tier system where some people were deemed more important or notable than others.
    However, Bluesky’s approach to verification leans on other systems beyond the blue badge. In addition to farming out verification to other Trusted Verifiers beyond the company itself, users can also self-verify by setting a domain as their username — like NPR has done with its account @npr.org. To date, over 270,000 accounts have already adopted domain-based verification.
    Image Credits:Bluesky
    What’s less clear is how Bluesky will vet the applications from those requesting verification.
    The company’s online form lists some basic requirements, like accounts that have to be active, complete, and secure. They also have to represent a “real person, registered business, organization, or legitimate entity,” and link to any official website if one exists.
    However, when it comes to who or what’s deemed notable, the criteria is less straightforward.

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    Bluesky says that notable accounts must be notable within their “field and geographic region” and that the company will take into account various indicators of notability, like “professional recognition, media coverage in established publications, presence on credible reference platforms, or other evidence of public interest.” There may be other specific notability requirements related to specific verification categories, as well, but Bluesky doesn’t document what those are.
    “We consider the overall context and public interest value of each account,” the form reads. “Please provide links and evidence that can help us ensure that your account meets notability criteria.”
    The company says that it won’t respond to users unless their account is selected for verification, which means someone has to scan the inbound requests to make sure no celebs or other famous figures slip through the cracks.
    The introduction of verification could have an impact on Bluesky’s culture, which, so far, has differentiated itself from social networks like Twitter/X and Threads, which elevated some users over others. It’s possible the announcement would have been better received if it arrived after it established a wider network of Trusted Verifiers — organizations independent from Bluesky. That would more directly telegraph Bluesky’s goals of not being a centralized authority.
    Elsewhere in the ecosystem, a forked version of Bluesky called Deer.Social has approached verification in a more democratic way — it lets anyone select who they trust as a verifier. They can then see the accounts that the trusted verifier has also verified across the network. This way, everyone can verify others or be verified themselves, without the need for a central authority. In other words, those who don’t care for Bluesky’s version of verification already have another choice.
    Bluesky was not immediately available for comment.
    #bluesky #will #begin #verifying #notable
    Bluesky will begin verifying ‘notable’ users
    Bluesky on Thursday quietly opened the doors to those who want to become verified on its social networking service. In a post published by the Bluesky Safety account, the company announced that “notable and authentic” accounts can now apply for verification through a new online form. Plus, organizations can request to become a Trusted Verifier to receive access to the tools that allow them to verify others. Bluesky began testing this feature last month with a small handful of organizations, including The New York Times, Wired, and The Athletic. For some on Bluesky, the blue verification badge is not a welcome addition, as it reminds them of the clout-chasing that took place on Twitter. For Twitter users, verification became a sought-after status symbol before devolving into a paid subscriber perk under current owner Elon Musk. It represented a two-tier system where some people were deemed more important or notable than others. However, Bluesky’s approach to verification leans on other systems beyond the blue badge. In addition to farming out verification to other Trusted Verifiers beyond the company itself, users can also self-verify by setting a domain as their username — like NPR has done with its account @npr.org. To date, over 270,000 accounts have already adopted domain-based verification. Image Credits:Bluesky What’s less clear is how Bluesky will vet the applications from those requesting verification. The company’s online form lists some basic requirements, like accounts that have to be active, complete, and secure. They also have to represent a “real person, registered business, organization, or legitimate entity,” and link to any official website if one exists. However, when it comes to who or what’s deemed notable, the criteria is less straightforward. Techcrunch event Join us at TechCrunch Sessions: AI Secure your spot for our leading AI industry event with speakers from OpenAI, Anthropic, and Cohere. For a limited time, tickets are just for an entire day of expert talks, workshops, and potent networking. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | June 5 REGISTER NOW Bluesky says that notable accounts must be notable within their “field and geographic region” and that the company will take into account various indicators of notability, like “professional recognition, media coverage in established publications, presence on credible reference platforms, or other evidence of public interest.” There may be other specific notability requirements related to specific verification categories, as well, but Bluesky doesn’t document what those are. “We consider the overall context and public interest value of each account,” the form reads. “Please provide links and evidence that can help us ensure that your account meets notability criteria.” The company says that it won’t respond to users unless their account is selected for verification, which means someone has to scan the inbound requests to make sure no celebs or other famous figures slip through the cracks. The introduction of verification could have an impact on Bluesky’s culture, which, so far, has differentiated itself from social networks like Twitter/X and Threads, which elevated some users over others. It’s possible the announcement would have been better received if it arrived after it established a wider network of Trusted Verifiers — organizations independent from Bluesky. That would more directly telegraph Bluesky’s goals of not being a centralized authority. Elsewhere in the ecosystem, a forked version of Bluesky called Deer.Social has approached verification in a more democratic way — it lets anyone select who they trust as a verifier. They can then see the accounts that the trusted verifier has also verified across the network. This way, everyone can verify others or be verified themselves, without the need for a central authority. In other words, those who don’t care for Bluesky’s version of verification already have another choice. Bluesky was not immediately available for comment. #bluesky #will #begin #verifying #notable
    TECHCRUNCH.COM
    Bluesky will begin verifying ‘notable’ users
    Bluesky on Thursday quietly opened the doors to those who want to become verified on its social networking service. In a post published by the Bluesky Safety account, the company announced that “notable and authentic” accounts can now apply for verification through a new online form. Plus, organizations can request to become a Trusted Verifier to receive access to the tools that allow them to verify others. Bluesky began testing this feature last month with a small handful of organizations, including The New York Times, Wired, and The Athletic. For some on Bluesky, the blue verification badge is not a welcome addition, as it reminds them of the clout-chasing that took place on Twitter (now X). For Twitter users, verification became a sought-after status symbol before devolving into a paid subscriber perk under current owner Elon Musk. It represented a two-tier system where some people were deemed more important or notable than others. However, Bluesky’s approach to verification leans on other systems beyond the blue badge. In addition to farming out verification to other Trusted Verifiers beyond the company itself, users can also self-verify by setting a domain as their username — like NPR has done with its account @npr.org. To date, over 270,000 accounts have already adopted domain-based verification. Image Credits:Bluesky What’s less clear is how Bluesky will vet the applications from those requesting verification. The company’s online form lists some basic requirements, like accounts that have to be active, complete (bio filled out, profile photo, etc.), and secure. They also have to represent a “real person, registered business, organization, or legitimate entity,” and link to any official website if one exists. However, when it comes to who or what’s deemed notable, the criteria is less straightforward. Techcrunch event Join us at TechCrunch Sessions: AI Secure your spot for our leading AI industry event with speakers from OpenAI, Anthropic, and Cohere. For a limited time, tickets are just $292 for an entire day of expert talks, workshops, and potent networking. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | June 5 REGISTER NOW Bluesky says that notable accounts must be notable within their “field and geographic region” and that the company will take into account various indicators of notability, like “professional recognition, media coverage in established publications, presence on credible reference platforms, or other evidence of public interest.” There may be other specific notability requirements related to specific verification categories, as well, but Bluesky doesn’t document what those are. “We consider the overall context and public interest value of each account,” the form reads. “Please provide links and evidence that can help us ensure that your account meets notability criteria.” The company says that it won’t respond to users unless their account is selected for verification, which means someone has to scan the inbound requests to make sure no celebs or other famous figures slip through the cracks. The introduction of verification could have an impact on Bluesky’s culture, which, so far, has differentiated itself from social networks like Twitter/X and Threads, which elevated some users over others. It’s possible the announcement would have been better received if it arrived after it established a wider network of Trusted Verifiers — organizations independent from Bluesky. That would more directly telegraph Bluesky’s goals of not being a centralized authority. Elsewhere in the ecosystem, a forked version of Bluesky called Deer.Social has approached verification in a more democratic way — it lets anyone select who they trust as a verifier. They can then see the accounts that the trusted verifier has also verified across the network. This way, everyone can verify others or be verified themselves, without the need for a central authority. In other words, those who don’t care for Bluesky’s version of verification already have another choice. Bluesky was not immediately available for comment.
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  • Scientists Warn of Inadequate Solar Storm Forecasting: What You Need to Know

    Photo Credit: NOAA A powerful CME from the Sun could disable Earth’s power, satellites, and GPS with little warning

    Highlights

    Solar storm magnetic fields stay unknown until they reach Earth
    Spacecraft offer only 15–60 minutes of warning for incoming solar storms
    Lack of multi-angle solar data hinders accurate CME forecasting efforts

    Advertisement

    Imagine being told a storm is approaching, but you won't know how dangerous it truly is until minutes before impact. That's the reality scientists face with solar storms. Although scientists have improved our ability to monitor coronal mass ejectionsfrom the Sun and project their arrival at Earth, the most important consideration — the orientation of the storm's magnetic field — remains unknown until the very last minute. This direction, referred to as the Bz component, decides whether the CME will pass by with little influence or cause disturbances to satellites, electricity grids, and GPS systems.Lack of Early Bz Data Leaves Earth Vulnerable to Solar Storms, Scientists Urge Wider Sun CoverageAs per a report on Space.com, solar physicist Valentín Martínez Pillet emphasised that knowing the Bz value earlier could dramatically improve our ability to prepare. Currently, spacecraft like NASA's ACE and DSCOVR detect Bz only when the CME reaches Lagrange Point 1, giving us just 15 to 60 minutes' warning. Martínez Pillet predicts it could take 50 years to achieve the forecasting precision we have for Earth's weather unless we expand our view of the Sun with new satellites placed at Lagrange points L4, L5, and L3.Despite having the scientific models needed, Martínez Pillet argues we lack vital real-time data from different solar perspectives. Most observations currently come from a single vantage point — L1, which limits our predictive ability. Missions like ESA's upcoming Vigil, scheduled for launch in 2031 to L5, aim to fill this gap by detecting the CME's shape and magnetic orientation from the side, potentially giving up to a week's notice.But decades may be too long to wait. History reminds us of the danger: the 1859 Carrington Event caused telegraph failures, and a near miss in 2012 could have caused trillions in damage if it had struck Earth. In a 2013 paper, Dan Baker of LASP warned that a direct hit would have left the modern world technologically crippled.Today, tools like the Global Oscillation Network Groupand DSCOVR offer continuous solar monitoring, but their limitations emphasise the need to provide broader coverage. “The Sun isn't changing,” Martínez Pillet said. “It's our dependence on technology that's made us more vulnerable.” Until we build the infrastructure to see solar storms before they hit, we may remain dangerously exposed.

    For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

    Further reading:
    solar storms, space weather, CME, solar activity, NOAA, DSCOVR, Bz component, Lagrange points

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    #scientists #warn #inadequate #solar #storm
    Scientists Warn of Inadequate Solar Storm Forecasting: What You Need to Know
    Photo Credit: NOAA A powerful CME from the Sun could disable Earth’s power, satellites, and GPS with little warning Highlights Solar storm magnetic fields stay unknown until they reach Earth Spacecraft offer only 15–60 minutes of warning for incoming solar storms Lack of multi-angle solar data hinders accurate CME forecasting efforts Advertisement Imagine being told a storm is approaching, but you won't know how dangerous it truly is until minutes before impact. That's the reality scientists face with solar storms. Although scientists have improved our ability to monitor coronal mass ejectionsfrom the Sun and project their arrival at Earth, the most important consideration — the orientation of the storm's magnetic field — remains unknown until the very last minute. This direction, referred to as the Bz component, decides whether the CME will pass by with little influence or cause disturbances to satellites, electricity grids, and GPS systems.Lack of Early Bz Data Leaves Earth Vulnerable to Solar Storms, Scientists Urge Wider Sun CoverageAs per a report on Space.com, solar physicist Valentín Martínez Pillet emphasised that knowing the Bz value earlier could dramatically improve our ability to prepare. Currently, spacecraft like NASA's ACE and DSCOVR detect Bz only when the CME reaches Lagrange Point 1, giving us just 15 to 60 minutes' warning. Martínez Pillet predicts it could take 50 years to achieve the forecasting precision we have for Earth's weather unless we expand our view of the Sun with new satellites placed at Lagrange points L4, L5, and L3.Despite having the scientific models needed, Martínez Pillet argues we lack vital real-time data from different solar perspectives. Most observations currently come from a single vantage point — L1, which limits our predictive ability. Missions like ESA's upcoming Vigil, scheduled for launch in 2031 to L5, aim to fill this gap by detecting the CME's shape and magnetic orientation from the side, potentially giving up to a week's notice.But decades may be too long to wait. History reminds us of the danger: the 1859 Carrington Event caused telegraph failures, and a near miss in 2012 could have caused trillions in damage if it had struck Earth. In a 2013 paper, Dan Baker of LASP warned that a direct hit would have left the modern world technologically crippled.Today, tools like the Global Oscillation Network Groupand DSCOVR offer continuous solar monitoring, but their limitations emphasise the need to provide broader coverage. “The Sun isn't changing,” Martínez Pillet said. “It's our dependence on technology that's made us more vulnerable.” Until we build the infrastructure to see solar storms before they hit, we may remain dangerously exposed. For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube. Further reading: solar storms, space weather, CME, solar activity, NOAA, DSCOVR, Bz component, Lagrange points Gadgets 360 Staff The resident bot. If you email me, a human will respond. More Related Stories #scientists #warn #inadequate #solar #storm
    WWW.GADGETS360.COM
    Scientists Warn of Inadequate Solar Storm Forecasting: What You Need to Know
    Photo Credit: NOAA A powerful CME from the Sun could disable Earth’s power, satellites, and GPS with little warning Highlights Solar storm magnetic fields stay unknown until they reach Earth Spacecraft offer only 15–60 minutes of warning for incoming solar storms Lack of multi-angle solar data hinders accurate CME forecasting efforts Advertisement Imagine being told a storm is approaching, but you won't know how dangerous it truly is until minutes before impact. That's the reality scientists face with solar storms. Although scientists have improved our ability to monitor coronal mass ejections (CMEs) from the Sun and project their arrival at Earth, the most important consideration — the orientation of the storm's magnetic field — remains unknown until the very last minute. This direction, referred to as the Bz component, decides whether the CME will pass by with little influence or cause disturbances to satellites, electricity grids, and GPS systems.Lack of Early Bz Data Leaves Earth Vulnerable to Solar Storms, Scientists Urge Wider Sun CoverageAs per a report on Space.com, solar physicist Valentín Martínez Pillet emphasised that knowing the Bz value earlier could dramatically improve our ability to prepare. Currently, spacecraft like NASA's ACE and DSCOVR detect Bz only when the CME reaches Lagrange Point 1 (L1), giving us just 15 to 60 minutes' warning. Martínez Pillet predicts it could take 50 years to achieve the forecasting precision we have for Earth's weather unless we expand our view of the Sun with new satellites placed at Lagrange points L4, L5, and L3.Despite having the scientific models needed, Martínez Pillet argues we lack vital real-time data from different solar perspectives. Most observations currently come from a single vantage point — L1, which limits our predictive ability. Missions like ESA's upcoming Vigil, scheduled for launch in 2031 to L5, aim to fill this gap by detecting the CME's shape and magnetic orientation from the side, potentially giving up to a week's notice.But decades may be too long to wait. History reminds us of the danger: the 1859 Carrington Event caused telegraph failures, and a near miss in 2012 could have caused trillions in damage if it had struck Earth. In a 2013 paper, Dan Baker of LASP warned that a direct hit would have left the modern world technologically crippled.Today, tools like the Global Oscillation Network Group (GONG) and DSCOVR offer continuous solar monitoring, but their limitations emphasise the need to provide broader coverage. “The Sun isn't changing,” Martínez Pillet said. “It's our dependence on technology that's made us more vulnerable.” Until we build the infrastructure to see solar storms before they hit, we may remain dangerously exposed. For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube. Further reading: solar storms, space weather, CME, solar activity, NOAA, DSCOVR, Bz component, Lagrange points Gadgets 360 Staff The resident bot. If you email me, a human will respond. More Related Stories
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  • How To Take Down The Powerful Mizutsune In Monster Hunter Wilds

    BySamuel MorenoPublished5 minutes agoWe may earn a commission from links on this page.Screenshot: Capcom / Samuel Moreno / KotakuJump ToMonster Hunter Wilds’ first title update introduced a lot of new content, but a standout addition is Mizutsune. This serpentine behemoth is a one-of-a-kind threat packed with unique mechanics and an aggressive attitude. The Tempered version takes it to another level and is considered by many to be stronger than anything encountered in the campaign or after. No matter which variant you’re having trouble with, we can help you beat this frothy threat.Suggested ReadingThe 3 Best And 3 Worst Korok Challenges In Tears Of The Kingdom

    Share SubtitlesOffEnglishview videoSuggested ReadingThe 3 Best And 3 Worst Korok Challenges In Tears Of The Kingdom

    Share SubtitlesOffEnglishYou’ll first take on a Mizutsune in the “Spirit in the Moonlight” side mission. The only requirements are being at Hunter Rank 21 and having already completed the “Fishing: Life, In Microcosm” side mission for Kanya. Once you’ve hunted the monster down one time, it will start spawning in both the Scarlet Forest and Ruins of Wyveria.Tempered Mizutsune can spawn in these same areas, albeit only once you’ve leveled up more and at least reached chapter six of the main quest line. I can say from personal experience that the Tempered version spawned more often during a Fallow season or an Inclemency. Feel free to use the Rest function a couple of times to make it show up.Screenshot: Capcom / Samuel Moreno / KotakuMizutsune’s most distinctive aspect are its bubbles, which are dispersed during many of its attacks. Getting hit by most of these will inflict you with the unique Bubbleblight ailment. This ailment is split into a minor and a major stage. Minor Bubbleblight isn’t too bad, as it’s a buff that enhances your evasion. Getting hit with another bubble will change it to the more frustrating Major Bubbleblight, which causes you to slip while running and be sent farther away by large attacks or explosions.A Nulberry is unfortunately not able to cure this status ailment, although they’re still worth bringing since Mizutsune can additionally inflict both Waterblight and Fireblight. The quickest way to cure Bubbleblight is to use a Cleanser. Alternatively, if you have fought this monster before and are just farming, equipping Mizutsune-forged armor is a big help. Its Bubbly Dance skill will prevent Major Bubbleblight so that you can focus more on dealing damage. If you don’t have the armor or run out of Cleanser, your next best bet is waiting 30 seconds for it to disappear.Some bubbles apply different effects, which makes things more complicated. Thankfully, they’re color-coded; however, you’ll still need to be quick on your feet when they’re coming right at you. Here are the different-colored bubbles and what they do:Clear: Deals damage and inflicts BubbleblightGreen: Provides healing and inflicts BubbleblightRed: Provides a temporary attack boost and inflicts BubbleblightFiery Blue: Deals damage and inflicts FireblightTrying to dodge these bubbles isn’t always the best use of your time. Both Slinger ammo and attacks from your weapon can pop them, although slower melee weapons can require precise timing. Using ranged weapons like Heavy or Light Bowguns is a lot more convenient.Screenshot: Capcom / Samuel Moreno / KotakuMizutsune is a highly mobile monster that can hit hard and use its water-based attacks to trigger a variety of status ailments. Start your hunts with the following weaknesses in mind because you’ll want to take advantage of them:Elemental Weaknesses: Thunder, DragonWeapon Type Weaknesses: Cut, BluntBreakable Parts: Head x2, Claws x2, Tail, Dorsal FinWeak Point: MouthSusceptible Status Ailments: Blastblight, Exhaust, Paralysis, Poison, Sleep, StunScreenshot: Capcom / Samuel Moreno / KotakuEven though you can tackle this thing as early as Hunter Rank 21, I suggest holding off for a bit. Mizutsune dishes out massive damage that can be mitigated with better armor and weapons. Wait until you’ve finished chapter five and can farm Gore Magala hunts. Weapons crafted from Gore Magala parts dish out Dragon element damage, while its armor offers great Water resistance. These are huge advantages to have when fighting this creature.Any weapon type can work, but slower ones will feel extra cumbersome against Mizutsune. Between the erratic movements and seemingly endless bubbles, it’s convenient to have quicker weapons like Dual Blades or Sword and Shield. Their multi-hitting nature will help with applying elemental damage as well. I advise pinning it down using traps and different ailments if you’re still having trouble landing hits.You should also watch out for its Waterblight-inflicting jet stream attacks. Mizutsune has a handful of moves that involve vertical or horizontal sweeping water beams. Thankfully, they’re easily telegraphed and have small hitboxes. Make sure to exploit Mizutsune’s long recovery periods after using these attacks.Mizutsune’s long-reaching tail attacks are another notable characteristic. The most deadly of these are the tail slams, which come out fast and can take out all of your health if your defense is low. There is a backflip variant to hit anyone behind and another where it twists its body in the air to slam those in front. I’ve seen the latter countered with an Offset Attack, but dodging it is the less risky solution.All of the above is amplified when the monster enters its unique enraged state. Breaking its head will enable it to transition into a powered-up mode akin to Soulseer Mizutsune from prior entries, complete with blue fire flaring from its left eye. Mizutsune will start shooting fire-covered bubbles in addition to using attacks more rapidly and aggressively when this state is triggered. While you can try to avoid this by not breaking the head, the trade-off is that you’ll be inflicting less damage. The one positive to this enraged state is that it will tire quicker and eventually become exhausted. That’s your cue to start dealing as much damage as possible.Don’t feel bad if these hunts leave you frustrated. There is a lot to keep track of with little time for reaction. Tempered Mizutsune is even more challenging and might just be the toughest fight in Monster Hunter Wilds yet. Still, everything we’ve mentioned will apply all the same. Memorizing which animations initiate which attacks will go a long way. Otherwise, bring your best gear, outfit them with appropriate decorations, and carry the Armorcharm and Powercharm items for good measure.Screenshot: Capcom / Samuel Moreno / KotakuNothing makes a tough fight feel worth it more than some good loot. Flipping through the monster’s Detailed Info tabs will break down all the various drop rates for the end of a hunt, destroyed wounds, and body part carvings. It’s a lot to take in, but worth perusing to narrow down what parts you need. I’ve provided a simple list of the attainable Mizutsune materials below that’s sorted by the overall drop frequency, with the most common parts at the top.Mizutsune Fin+Mizutsune Claw+Mizutsune Purplefur+Mizutsune TailMizutsune Scale+Bubblefoam+Mizutsune Certificate SMizutsune Water Orb The community’s pleas for harder hunts certainly seem to have been heard. With the addition of Arch-Tempered monsters on the horizon, I can imagine these are only going to get tougher..
    #how #take #down #powerful #mizutsune
    How To Take Down The Powerful Mizutsune In Monster Hunter Wilds
    BySamuel MorenoPublished5 minutes agoWe may earn a commission from links on this page.Screenshot: Capcom / Samuel Moreno / KotakuJump ToMonster Hunter Wilds’ first title update introduced a lot of new content, but a standout addition is Mizutsune. This serpentine behemoth is a one-of-a-kind threat packed with unique mechanics and an aggressive attitude. The Tempered version takes it to another level and is considered by many to be stronger than anything encountered in the campaign or after. No matter which variant you’re having trouble with, we can help you beat this frothy threat.Suggested ReadingThe 3 Best And 3 Worst Korok Challenges In Tears Of The Kingdom Share SubtitlesOffEnglishview videoSuggested ReadingThe 3 Best And 3 Worst Korok Challenges In Tears Of The Kingdom Share SubtitlesOffEnglishYou’ll first take on a Mizutsune in the “Spirit in the Moonlight” side mission. The only requirements are being at Hunter Rank 21 and having already completed the “Fishing: Life, In Microcosm” side mission for Kanya. Once you’ve hunted the monster down one time, it will start spawning in both the Scarlet Forest and Ruins of Wyveria.Tempered Mizutsune can spawn in these same areas, albeit only once you’ve leveled up more and at least reached chapter six of the main quest line. I can say from personal experience that the Tempered version spawned more often during a Fallow season or an Inclemency. Feel free to use the Rest function a couple of times to make it show up.Screenshot: Capcom / Samuel Moreno / KotakuMizutsune’s most distinctive aspect are its bubbles, which are dispersed during many of its attacks. Getting hit by most of these will inflict you with the unique Bubbleblight ailment. This ailment is split into a minor and a major stage. Minor Bubbleblight isn’t too bad, as it’s a buff that enhances your evasion. Getting hit with another bubble will change it to the more frustrating Major Bubbleblight, which causes you to slip while running and be sent farther away by large attacks or explosions.A Nulberry is unfortunately not able to cure this status ailment, although they’re still worth bringing since Mizutsune can additionally inflict both Waterblight and Fireblight. The quickest way to cure Bubbleblight is to use a Cleanser. Alternatively, if you have fought this monster before and are just farming, equipping Mizutsune-forged armor is a big help. Its Bubbly Dance skill will prevent Major Bubbleblight so that you can focus more on dealing damage. If you don’t have the armor or run out of Cleanser, your next best bet is waiting 30 seconds for it to disappear.Some bubbles apply different effects, which makes things more complicated. Thankfully, they’re color-coded; however, you’ll still need to be quick on your feet when they’re coming right at you. Here are the different-colored bubbles and what they do:Clear: Deals damage and inflicts BubbleblightGreen: Provides healing and inflicts BubbleblightRed: Provides a temporary attack boost and inflicts BubbleblightFiery Blue: Deals damage and inflicts FireblightTrying to dodge these bubbles isn’t always the best use of your time. Both Slinger ammo and attacks from your weapon can pop them, although slower melee weapons can require precise timing. Using ranged weapons like Heavy or Light Bowguns is a lot more convenient.Screenshot: Capcom / Samuel Moreno / KotakuMizutsune is a highly mobile monster that can hit hard and use its water-based attacks to trigger a variety of status ailments. Start your hunts with the following weaknesses in mind because you’ll want to take advantage of them:Elemental Weaknesses: Thunder, DragonWeapon Type Weaknesses: Cut, BluntBreakable Parts: Head x2, Claws x2, Tail, Dorsal FinWeak Point: MouthSusceptible Status Ailments: Blastblight, Exhaust, Paralysis, Poison, Sleep, StunScreenshot: Capcom / Samuel Moreno / KotakuEven though you can tackle this thing as early as Hunter Rank 21, I suggest holding off for a bit. Mizutsune dishes out massive damage that can be mitigated with better armor and weapons. Wait until you’ve finished chapter five and can farm Gore Magala hunts. Weapons crafted from Gore Magala parts dish out Dragon element damage, while its armor offers great Water resistance. These are huge advantages to have when fighting this creature.Any weapon type can work, but slower ones will feel extra cumbersome against Mizutsune. Between the erratic movements and seemingly endless bubbles, it’s convenient to have quicker weapons like Dual Blades or Sword and Shield. Their multi-hitting nature will help with applying elemental damage as well. I advise pinning it down using traps and different ailments if you’re still having trouble landing hits.You should also watch out for its Waterblight-inflicting jet stream attacks. Mizutsune has a handful of moves that involve vertical or horizontal sweeping water beams. Thankfully, they’re easily telegraphed and have small hitboxes. Make sure to exploit Mizutsune’s long recovery periods after using these attacks.Mizutsune’s long-reaching tail attacks are another notable characteristic. The most deadly of these are the tail slams, which come out fast and can take out all of your health if your defense is low. There is a backflip variant to hit anyone behind and another where it twists its body in the air to slam those in front. I’ve seen the latter countered with an Offset Attack, but dodging it is the less risky solution.All of the above is amplified when the monster enters its unique enraged state. Breaking its head will enable it to transition into a powered-up mode akin to Soulseer Mizutsune from prior entries, complete with blue fire flaring from its left eye. Mizutsune will start shooting fire-covered bubbles in addition to using attacks more rapidly and aggressively when this state is triggered. While you can try to avoid this by not breaking the head, the trade-off is that you’ll be inflicting less damage. The one positive to this enraged state is that it will tire quicker and eventually become exhausted. That’s your cue to start dealing as much damage as possible.Don’t feel bad if these hunts leave you frustrated. There is a lot to keep track of with little time for reaction. Tempered Mizutsune is even more challenging and might just be the toughest fight in Monster Hunter Wilds yet. Still, everything we’ve mentioned will apply all the same. Memorizing which animations initiate which attacks will go a long way. Otherwise, bring your best gear, outfit them with appropriate decorations, and carry the Armorcharm and Powercharm items for good measure.Screenshot: Capcom / Samuel Moreno / KotakuNothing makes a tough fight feel worth it more than some good loot. Flipping through the monster’s Detailed Info tabs will break down all the various drop rates for the end of a hunt, destroyed wounds, and body part carvings. It’s a lot to take in, but worth perusing to narrow down what parts you need. I’ve provided a simple list of the attainable Mizutsune materials below that’s sorted by the overall drop frequency, with the most common parts at the top.Mizutsune Fin+Mizutsune Claw+Mizutsune Purplefur+Mizutsune TailMizutsune Scale+Bubblefoam+Mizutsune Certificate SMizutsune Water Orb The community’s pleas for harder hunts certainly seem to have been heard. With the addition of Arch-Tempered monsters on the horizon, I can imagine these are only going to get tougher.. #how #take #down #powerful #mizutsune
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    How To Take Down The Powerful Mizutsune In Monster Hunter Wilds
    BySamuel MorenoPublished5 minutes agoWe may earn a commission from links on this page.Screenshot: Capcom / Samuel Moreno / KotakuJump ToMonster Hunter Wilds’ first title update introduced a lot of new content, but a standout addition is Mizutsune. This serpentine behemoth is a one-of-a-kind threat packed with unique mechanics and an aggressive attitude. The Tempered version takes it to another level and is considered by many to be stronger than anything encountered in the campaign or after. No matter which variant you’re having trouble with, we can help you beat this frothy threat.Suggested ReadingThe 3 Best And 3 Worst Korok Challenges In Tears Of The Kingdom Share SubtitlesOffEnglishview videoSuggested ReadingThe 3 Best And 3 Worst Korok Challenges In Tears Of The Kingdom Share SubtitlesOffEnglishYou’ll first take on a Mizutsune in the “Spirit in the Moonlight” side mission. The only requirements are being at Hunter Rank 21 and having already completed the “Fishing: Life, In Microcosm” side mission for Kanya. Once you’ve hunted the monster down one time, it will start spawning in both the Scarlet Forest and Ruins of Wyveria.Tempered Mizutsune can spawn in these same areas, albeit only once you’ve leveled up more and at least reached chapter six of the main quest line. I can say from personal experience that the Tempered version spawned more often during a Fallow season or an Inclemency. Feel free to use the Rest function a couple of times to make it show up.Screenshot: Capcom / Samuel Moreno / KotakuMizutsune’s most distinctive aspect are its bubbles, which are dispersed during many of its attacks. Getting hit by most of these will inflict you with the unique Bubbleblight ailment. This ailment is split into a minor and a major stage. Minor Bubbleblight isn’t too bad, as it’s a buff that enhances your evasion. Getting hit with another bubble will change it to the more frustrating Major Bubbleblight, which causes you to slip while running and be sent farther away by large attacks or explosions.A Nulberry is unfortunately not able to cure this status ailment, although they’re still worth bringing since Mizutsune can additionally inflict both Waterblight and Fireblight. The quickest way to cure Bubbleblight is to use a Cleanser. Alternatively, if you have fought this monster before and are just farming, equipping Mizutsune-forged armor is a big help. Its Bubbly Dance skill will prevent Major Bubbleblight so that you can focus more on dealing damage. If you don’t have the armor or run out of Cleanser, your next best bet is waiting 30 seconds for it to disappear.Some bubbles apply different effects, which makes things more complicated. Thankfully, they’re color-coded; however, you’ll still need to be quick on your feet when they’re coming right at you. Here are the different-colored bubbles and what they do:Clear: Deals damage and inflicts BubbleblightGreen: Provides healing and inflicts BubbleblightRed: Provides a temporary attack boost and inflicts BubbleblightFiery Blue: Deals damage and inflicts FireblightTrying to dodge these bubbles isn’t always the best use of your time. Both Slinger ammo and attacks from your weapon can pop them, although slower melee weapons can require precise timing. Using ranged weapons like Heavy or Light Bowguns is a lot more convenient.Screenshot: Capcom / Samuel Moreno / KotakuMizutsune is a highly mobile monster that can hit hard and use its water-based attacks to trigger a variety of status ailments. Start your hunts with the following weaknesses in mind because you’ll want to take advantage of them:Elemental Weaknesses: Thunder, DragonWeapon Type Weaknesses: Cut, BluntBreakable Parts: Head x2, Claws x2, Tail (can also be severed), Dorsal FinWeak Point: MouthSusceptible Status Ailments: Blastblight, Exhaust, Paralysis, Poison, Sleep, StunScreenshot: Capcom / Samuel Moreno / KotakuEven though you can tackle this thing as early as Hunter Rank 21, I suggest holding off for a bit. Mizutsune dishes out massive damage that can be mitigated with better armor and weapons. Wait until you’ve finished chapter five and can farm Gore Magala hunts. Weapons crafted from Gore Magala parts dish out Dragon element damage, while its armor offers great Water resistance. These are huge advantages to have when fighting this creature.Any weapon type can work, but slower ones will feel extra cumbersome against Mizutsune. Between the erratic movements and seemingly endless bubbles, it’s convenient to have quicker weapons like Dual Blades or Sword and Shield. Their multi-hitting nature will help with applying elemental damage as well. I advise pinning it down using traps and different ailments if you’re still having trouble landing hits.You should also watch out for its Waterblight-inflicting jet stream attacks. Mizutsune has a handful of moves that involve vertical or horizontal sweeping water beams. Thankfully, they’re easily telegraphed and have small hitboxes. Make sure to exploit Mizutsune’s long recovery periods after using these attacks.Mizutsune’s long-reaching tail attacks are another notable characteristic. The most deadly of these are the tail slams, which come out fast and can take out all of your health if your defense is low. There is a backflip variant to hit anyone behind and another where it twists its body in the air to slam those in front. I’ve seen the latter countered with an Offset Attack, but dodging it is the less risky solution.All of the above is amplified when the monster enters its unique enraged state. Breaking its head will enable it to transition into a powered-up mode akin to Soulseer Mizutsune from prior entries, complete with blue fire flaring from its left eye. Mizutsune will start shooting fire-covered bubbles in addition to using attacks more rapidly and aggressively when this state is triggered. While you can try to avoid this by not breaking the head, the trade-off is that you’ll be inflicting less damage. The one positive to this enraged state is that it will tire quicker and eventually become exhausted. That’s your cue to start dealing as much damage as possible.Don’t feel bad if these hunts leave you frustrated. There is a lot to keep track of with little time for reaction. Tempered Mizutsune is even more challenging and might just be the toughest fight in Monster Hunter Wilds yet. Still, everything we’ve mentioned will apply all the same. Memorizing which animations initiate which attacks will go a long way. Otherwise, bring your best gear, outfit them with appropriate decorations, and carry the Armorcharm and Powercharm items for good measure.Screenshot: Capcom / Samuel Moreno / KotakuNothing makes a tough fight feel worth it more than some good loot. Flipping through the monster’s Detailed Info tabs will break down all the various drop rates for the end of a hunt, destroyed wounds, and body part carvings. It’s a lot to take in, but worth perusing to narrow down what parts you need. I’ve provided a simple list of the attainable Mizutsune materials below that’s sorted by the overall drop frequency, with the most common parts at the top.Mizutsune Fin+ (100% chance for breaking the Head or Dorsal Fin)Mizutsune Claw+ (100% chance for breaking either Claw)Mizutsune Purplefur+ (100% chance for breaking the Tail)Mizutsune TailMizutsune Scale+Bubblefoam+Mizutsune Certificate SMizutsune Water Orb The community’s pleas for harder hunts certainly seem to have been heard. With the addition of Arch-Tempered monsters on the horizon, I can imagine these are only going to get tougher..
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