Click here to read this story in English.SONORA, México — Este paisaje no parecía ser un lugar donde encontrar jaguares, el felino de la selva más famoso del mundo. El suelo estaba reseco, rocoso y casi en su totalidad de color café, a excepción del ocasional cactus o palmera. Hacía tanto calor que incluso algunos de los espinosos nopales se estaban marchitando.Sin embargo, ahí estaba — en la pantalla de una cámara con sensor de movimiento amarrada a un roble cerca del lecho de un arroyo seco. Al menos una semana antes, un gran jaguar había caminado exactamente por donde yo me había parado. Incluso desde la pequeña pantalla de la cámara, el felino se veía imponente, con sus grandes patas y una amplia mandíbula que podría destruir cráneos. La Reserva del Jaguar del Norte está situada en la Sierra Madre Occidental, en Sonora, un estado mexicano del norte. Durante nuestra visita en abril, en temporada de sequía, apenas había vegetación que no sean plantas desérticas como cactus y agaves. Ash Ponders para VoxEra una tarde calurosa de abril y me encontraba en la Reserva del Jaguar del Norte, un área protegida en Sonora, aproximadamente a 200 km al sur de la frontera con Arizona en los Estados Unidos. La reserva y la región a su alrededor albergan a la población de jaguares más septentrional del mundo, los felinos más grandes del hemisferio occidental, así como otras tres especies de felinos salvajes: ocelotes, linces y pumas.El de la pantalla se llamaba El Guapo. Es el más grande de los cinco o seis jaguares que habitan en la reserva y probablemente haya engendrado a varios cachorros, me comenta Miguel Gómez Ramírez, el gerente de la reserva.El Guapo tiene una personalidad audaz: mientras algunos de los jaguares del parque se asustan con el flash o el sonido de las cámaras con sensores de movimiento esparcidas por la reserva, saltando como gatos de casa sorprendidos, al Guapo no parece importarle. Es como si supiera que está en la cima de la cadena alimenticia.1/4El Guapo. Northern Jaguar ProjectMientras los jaguares son a menudo asociados con las zonas tropicales, alguna vez se extendieron tan al norte como al Sur de California, el Gran Cañón y posiblemente incluso Luisiana. ¡Estados Unidos tenía jaguares! Y después, no fue así. A mediados de 1900, los ganaderos y cazadores habían exterminado a estos felinos — como muchos otros depredadores salvajes — en gran parte porque eran vistos como una amenaza para el ganado. Los jaguares ocasionalmente matan vacas, aunque muy pocos casos de ataques a ganado se han verificado en los Estados Unidos. En las últimas décadas, varios jaguares machos han regresado a su hábitat histórico en el suroeste de los Estados Unidos– más recientemente, en diciembre de 2023. Los extraordinarios avistamientos dan a los defensores del medio ambiente la esperanza de que algún día los jaguares puedan regresar a los Estados Unidos, reparando así una cadena alimenticia rota y recuperando una importante pieza faltante de la cultura indígena en la frontera.Una piel de jaguar se exhibe en el Centro Ecológico de Sonora, un zoológico en Hermosillo, la capital del estado. Ash Ponders para VoxTodos los jaguares que han aparecido en Estados Unidos vinieron del norte de México — de la región donde ahora me encontraba — deslizándose a través de algunas de las secciones del muro fronterizo que aún están abiertas. Cualquier posibilidad que ahora tengan los jaguares de regresar a los Estados Unidos depende de mantener aperturas en el muro fronterizo y una amplia reserva de felinos por el norte de México. Los jaguares sólo pueden restablecerse en su rango de distribución al norte si son lo suficientemente abundantes en México, donde están en peligro de extinción. Como en los Estados Unidos, los ganaderos de Sonora tienen una larga historia matando felinos por su percibida, y en ocasiones real amenaza para su ganado. Si bien la Reserva del Jaguar del Norte ayuda a proteger a los felinos salvajes en Sonora, lo que realmente me trajo a México fue un proyecto para conservar jaguares que se extiende mucho más allá de los límites del parque. Durante muchos años, un pequeño grupo de científicos y defensores han estado trabajando para presentar a los jaguares de Sonora bajo una perspectiva diferente — para convertirlos de villanos hambrientos a importantes actores dentro de un ecosistema, brindando recompensas financieras a los ganaderos. Esta apuesta parece estar dando frutos: la población de jaguares en la reserva y en la región de rancherías a su alrededor parece estable, o hasta parece estar creciendo, brindando esperanza de que la gente pueda vivir en armonía con los depredadores que alguna vez odiaron.Ponte en contacto con nosotros. ¿Tienes noticias o comentarios sobre esta historia? Queremos escucharte. Escribe a Benji Jones a benji.jones@vox.com o en Signal a Benji.90.Se puede decir que la Reserva del Jaguar del Norte está en medio de la nada.Viajé allí el mes pasado con Roberto Wolf, un veterinario que lidera el Northern Jaguar Project (NJP), una organización sin fines de lucro que supervisa el refugio. Después de cruzar la frontera al sur de Tucson, manejamos alrededor de otras cuatro horas hasta un encantador pueblo ganadero llamado Sahuaripa, donde las estrechas calles estaban bordeadas de casas coloridas y llenas de perros callejeros.Las casas de la ciudad de Sahuaripa están pintadas de colores llamativos y suelen tener cruces en sus puertas. Ash Ponders para VoxUn nombre llamado Don Francisco vende tortillas calientes al atardecer en Sahuaripa. Ash Ponders para VoxUna estatua de Jesús con un solo brazo mira al pueblo de Sahuaripa. Me dijeron que el otro brazo se cayó durante una tormenta. Ash Ponders para VoxDesde allí, fueron un par de horas más hasta la reserva, en gran parte por caminos de tierra accidentados. (Me sentí como si estuviéramos en uno de esos comerciales de automóviles todoterreno que solo son útiles en este preciso escenario).Un rato después de entrar a la reserva nos detuvimos junto a un tronco al costado del camino. Estaba cubierto de marcas de arañazos, como el brazo de un sofá en una casa llena de gatos. Eso fue obra de un puma marcando su territorio, dijo Gómez Ramírez, quien nos recibió en el parque. Señaló hacia una cámara con sensores de movimiento que previamente había capturado el comportamiento. Justo antes de llegar a nuestro campamento, un zorrillo cruzó frente al coche, se paró en sus dos patas delanteras, y luego desapareció entre los matorrales. La mañana siguiente, sin nubes y fresca, caminamos hasta La Hielería, el lugar donde la cámara de rastreo había detectado recientemente al Guapo. Sombras de alas se cruzaron en nuestro camino, proyectadas por buitres que buscaban un cadáver.En el camino de Arizona a Sahuaripa cruzamos el Río Yaqui, al oeste de la Reserva del Jaguar del Norte. Atraviesa las faldas de las montañas de la Sierra Madre Occidental. Ash Ponders para VoxDocenas de cámaras de rastreo con sensores de movimiento están repartidas por la reserva. Aquí, la pantalla muestra a un puma que caminó por ahí algunos días antes. Ash Ponders para VoxLa Hielería solía ser parte de un rancho de ganado, y tiene un lugar importante en la conservación de felinos. A finales de 1990, cuando los jaguares estaban reapareciendo en los Estados Unidos, un equipo de investigadores comenzó a explorar el norte de México para averiguar de dónde venían. Como parte de ese trabajo, el biólogo Gustavo Lorenzana Piña instaló una cámara con sensores de movimiento junto al lecho de un arroyo en La Hielería. La cámara capturó, como era de esperar, vaca tras vaca tras vaca. Pero Lorenzana siguió haciendo clic y lo vio: un jaguar, “el amo y señor de las selvas neotropicales, en una hermosa postal con matorrales y cactus de fondo”, dijo. La imagen, tomada a principios del 2000, fue la primera fotografía de un jaguar vivo en Sonora. Era una hembra a quien después llamarían Gus, en honor a Gustavo.La primera foto de un jaguar vivo tomada en Sonora. GP Lorenzana/CA López-GonzálezSu historia terminó — como la mayoría de los cuentos sobre jaguares — en manos de los humanos. El animal fue perseguido y asesinado por supuestamente haber lastimado al ganado, me dijo Lorenzana. Aunque es técnicamente ilegal matar jaguares en México, cazarlos por causar daño real o imaginado al ganado fue una práctica común en el pasado. Y sigue siendo una amenaza hoy en día. A finales del siglo XX, se mataban en promedio al menos cinco animales al año en el estado, según el libro Tigres de la Frontera de David Brown y el co-fundador de NJP, Carlos López González.Un hombre que conocí de unos 70 años me dijo que había matado a seis jaguares en un rancho que ahora forma parte de la reserva. (Generalmente usaba perros para rastrear a los felinos y perseguirlos hasta una cueva o un árbol. Luego les disparaba.) Los propietarios de ranchos pagaban alrededor de 5.000 pesos por cada jaguar sacrificado. Heraclio “Laco” Duarte Robles mató a varios jaguares cuando trabajaba para un rancho que ahora es parte de la reserva. Ahora Laco es empleado del Northern Jaguar Project, donde ayuda a mantener a los felinos en vida. Ash Ponders para VoxLos jaguares ocasionalmente matan becerros, aunque prefieren alimentarse de presas salvajes, como venados o pecaríes, un pequeño y feroz animal que se parece a un cerdo. En Sonora, cada jaguar o puma podría matar algunos becerros al año, lo que normalmente equivale a sólo una fracción de la producción de un ganadero.Aunque Gus estuvo del lado perdedor de los encuentros entre ganaderos y felinos, dejó un legado de conservación duradero. Después de aparecer en una cámara de rastreo en La Hielería, ayudó a demostrar que Sonora era el hogar de una población reproductora de jaguares. Esto impulsó un esfuerzo por comprar ranchos, incluyendo a La Hielería, para convertirlos en una reserva. NJP compró su primer rancho en 2003 y desde entonces ha agregado varios más. En conjunto, cubren más de 22.900 hectáreas.Hoy la Reserva del Jaguar del Norte tiene una población pequeña pero saludable de cinco o seis jaguares, según Carmina Gutiérrez González, bióloga del NJP. Las cámaras con sensores de movimiento han detectado alrededor de 10 jaguares pasando por la región, dijo Gutiérrez González, quien identifica a los individuos por sus patrones de manchas únicos.Nuestro único encuentro con un jaguar fue en el Centro Ecológico de Sonora, un zoológico a día y medio manejando desde la reserva. Ash Ponders para VoxDespués de ver al Guapo en la cámara de La Hielería deambulé por el arroyo seco y tropecé con un montón de heces. Heces de jaguar, sospechaba Gómez Ramírez. Nunca en mi vida me había emocionado tanto encontrar un montón de caca. Personas como Gómez Ramírez, quienes han pasado más de una década en la reserva, nunca han visto jaguares cara a cara. Mi probabilidad era casi nula. Entonces me conformé con ver caca.La reserva es esencial aunque insuficiente — es relativamente pequeña y cubre menos del 3 por ciento del área de Yellowstone, por ejemplo. Mientras tanto, los jaguares en Sonora tienen áreas de distribución increíblemente grandes y pueden viajar hasta 16 km por día, dijo Gómez Ramírez.Protegerlos en un área pequeña no es suficiente en una región donde todavía hay caza. Así que el Proyecto Jaguar del Norte tuvo que encontrar otra solución.Una mañana después de algunas noches en la reserva, manejamos a un rancho ganadero un poco más allá del límite. Estacionamos nuestra polvorienta 4Runner junto a un puñado de vacas y sus becerros, quienes se congelaron y nos miraron como si nunca antes hubieran visto humanos.Uriel Villarreal Peña en su rancho, Saucito, cerca de la Northern Jaguar Reserve. Ash Ponders para VoxUn ganadero llamado Uriel Villarreal Peña, dueño de la propiedad, salió a recibirnos, seguido por dos perros. Mientras nos sentábamos alrededor de su mesa al aire libre bajo la sombra de un techo de lámina, nos dijo que tiene un poco más de 100 animales de ganado. Cada uno tiene un valor de varios cientos de dólares y los vende en Sahuaripa para exportarlos a Estados Unidos.Durante más de una década, Villarreal Peña, quien vestía con gorra de béisbol, jeans y camisa con botones, ha sido parte de un programa llamado Viviendo con Felinos. El programa, lanzado por NJP en 2007, trabaja con ganaderos para colocar cámaras con sensores de movimiento en sus terrenos. Cuando esas cámaras detectan a un felino salvaje — un jaguar, un puma, un ocelote o un gato montés — la ONG le paga al ganadero con un fondo común de recursos que ha recaudado a través de donantes. La idea, me dijo Wolf, es “hacer que los animales salvajes vivos sean más valiosos que los muertos”.Las fotos de jaguares valen 5.000 pesos cada una — similar a lo que los cazadores podrían ganar matándolos. Las fotos de ocelotes generan alrededor de 1.500, las de pumas 1.000 y las de gato montés 500 pesos. Cada ganadero puede ganar un máximo de aproximadamente 20.000 pesos al mes por sus fotos — más del doble del salario mínimo mensual en México. Al unirse a Viviendo con Felinos, los ganaderos también se comprometen a no matar ningún animal salvaje en su rancho, incluyendo venados y jabalíes. Roberto Wolf descansa por un momento durante nuestra caminata en La Hielería. Ash Ponders para Vox(México tiene otro programa, no relacionado, dirigido por la Confederación Nacional de Organizaciones Ganaderas que reembolsa parcialmente a los ganaderos por ganado que haya sido matado por depredadores salvajes. Los ganaderos se quejan de que estos fondos, que también están destinados a reducir la caza, son de difícil acceso e inadecuados).Villarreal Peña me dijo que se unió al programa NJP en parte por el dinero. Las fotografías de felinos tomadas en su rancho le hacen ganar unos cuantos miles de dólares cada año, dijo, lo que representa entre el 10 y el 15 por ciento de sus ingresos anuales. Pero también le gustan los jaguares. “Me interesa ver animales, conservarlos porque se ven bonitos”, dijo. El hecho de que los jaguares no le hayan causado muchos problemas ayuda. Cuando era joven, Villarreal Peña pensaba que los felinos salvajes eran malos porque comían ganado, el medio de vida de los ganaderos. Pero con el tiempo aprendió que los depredadores evitarán a los becerros siempre que tengan suficientes venados y jabalíes para comer. Después de probar un poco de la bacanora casera de Villarreal Peña, un licor a base de agave similar al mezcal —¡Mi trabajo es duro, lo juro! — Villarreal Peña nos llevó a ver una de sus cámaras con sensores de movimiento. Estaba “cerca”, aunque llegar allí implicaba un corto viaje en auto, una caminata de media hora bajo el sol y un encuentro con un correcaminos, un pájaro terrestre de aspecto maníaco que siempre parece tener prisa.Wolf y Heraclio “Laqui” Duarte López, técnico de campo de NJP, nos muestran un mapa en un mirador camino a la reserva. Ash Ponders para VoxLa caminata a la reserva te lleva por piedras volcánicas y matorrales, típicamente bajo extremo calor. Ash Ponders para VoxEl cráneo de un ganado en las afueras del rancho de Villarreal Peña. Ash Ponders para VoxUn papamoscas bermellón cruza el Aros River en la reserva. Ash Ponders para VoxAtada a un poste de madera, la cámara era de plástico, pintada de camuflaje y aproximadamente del tamaño de un ladrillo. La abrimos y vimos las fotos más recientes. Yo acercándome. Conejo. Venado. Zorro. Una criatura parecida a un mapache llamada cacomixtle. Coatí. Ocelote. Pecarí. Pecarí. Pecarí. Pecarí. Pecarí.Y más pecaríes. Le pregunté a Villarreal Peña qué piensa cuando ve un felino salvaje en la cámara. “¡1,500!”, bromeó, refiriéndose al dinero en pesos mexicanos que gana con cada fotografía de un ocelote. Luego añadió, más seriamente: “Se siente bonito poder decir que sí hay.”Hasta la fecha, 21 ganaderos cerca de la reserva se han unido a Viviendo con Felinos. Y en conjunto, su terreno comprende 50.990 hectáreas, un área de más del doble del tamaño de la reserva. De hecho, el programa ha ampliado el área de protección de los jaguares y sus presas. Además, es tan popular entre los ganaderos que en realidad hay una lista de espera informal para unirse, dijo Wolf.NJP ha estado ampliando lentamente el programa, pero agregar más ranchos — y todas las fotografías que puedan tomar— es costoso, señaló Wolf. Entre el otoño de 2023 y el otoño de 2024, NJP gastó más de 2 millones de pesos (alrededor de $107.000) sólo en premios de fotografía. Eso no incluye el tiempo del personal ni el costo de las cámaras de alrededor de 2.900 pesos (o $150) cada una. Y esas cámaras necesitan ser reemplazadas frecuentemente porque, entre todas las cosas, los pájaros carpinteros ocasionalmente destrozan los lentes y los sensores, me dijo Gómez Ramírez.Viviendo con Felinos has ha dado más espacio a los jaguares para moverse en Sonora, y eso por sí solo es algo enorme. Pero estos animales icónicos también se están beneficiando de un cambio más fundamental en la región — un cambio de cultura y de costumbres. Después de nuestra visita con Villarreal Peña, nos detuvimos en la propiedad de su vecino, un gran rancho que le pertenece a Agustín Hurtado Aguayo. Hurtado Aguayo, ahora de unos 80 años, es el ex-presidente de la asociación ganadera del estado y una figura importante en la comunidad ganadera de Sonora. Hace varios años “detestaba a los felinos”, me dijo Hurtado Aguayo en su casa de la ciudad de Hermosillo, capital de Sonora, a unas horas al oeste de Sahuaripa. En la pared colgaban sombreros de vaquero y un par de cuernos de toro. “Tenía muy mala imagen de ellos”, dijo.Agustín Hurtado Aguayo en su casa de Hermosillo. Ash Ponders para VoxFotos sobre la vida del rancho y un cuerno largo de toro de cuelgan en la pared de la casa de Hurtado Aguayo. Ash Ponders para VoxCazar felinos salvajes era una práctica que las antiguas generaciones transmitían, dijo, y surgía de la creencia de que los felinos dañaban a la producción. “Esa es la formación que teníamos”, me dijo. También era normal que los ganaderos cazaran y comieran venados, dijo, lo que disminuía una importante fuente de alimento para los depredadores.Tras unirse a Viviendo con Felinos, Hurtado sintió curiosidad por el programa porque le gustaban las fotos de felinos del rancho de su vecino. “Al comenzar a ver las fotos que tomaban las cámaras comencé a apreciar los animales”, dijo, mostrándome a un puma de fondo de pantalla en su iPhone. “Poco a poco comenzó a cambiar mi visión del felino”.Hurtado Aguayo, quien luego también se sumó al programa, se dio cuenta de que al limitar el número de ganado en su rancho, sus vacas estarían más sanas y sobraría más pasto para los venados. Si tenía más venados —y sus trabajadores se abstenían de cazarlos—, los felinos salvajes matarían menos animales. Estas ideas son cada vez más comunes entre los ganaderos que se han sumado al programa en Sonora. “Si nosotros como ganaderos o como dueños de un predio conservamos la cadena alimenticia normal, no tenemos problema”, dijo José de la Cruz Coronado Aguayo, otro ganadero de Viviendo con Felinos. Existen otras maneras de proteger al ganado de los depredadores, como asegurarse de que los becerros no anden solos por las montañas. En otras regiones del mundo, la instalación de elementos disuasorios como cercas eléctricas, alarmas y luces intermitentes, también son una opción eficaz para prevenir la depredación.“Realmente los felinos pueden convivir con el ganado”, me dijo Hurtado Aguayo.La reserva está rodeada de ranchos de ganado que en su mayoría venden becerros de carne. Ash Ponders para VoxEstá claro que las fotografías de jaguares pueden hacer que alguien se enamore de los felinos. Esto no explica cómo ganaderos como Hurtado Aguayo aprendieron a criar ganado de tal manera que protegen tanto a los felinos como al ganado. Wolf, de NJP, dice que a menudo todo se reduce a las experiencias individuales. Los ganaderos aprenden con el tiempo que al dejar a los venados o al crear nuevas fuentes de agua para los animales, se pierde menos ganado. Lo que también es crucial, dijo, es que al ganar dinero con fotografías de felinos, las personas en el programa se vuelven más tolerantes con su presencia — y más abiertas a comprometerse y encontrar formas de vivir con ellos.Antes de salir de su casa, Hurtado Aguayo sacó su laptop y nos mostró fotos de las cámaras de vigilancia de su rancho. Eran espectaculares: un puma, cerca de la cámara y con cara de sorpresa. Un ocelote con lo que parece un ratón en su boca. Y varios jaguares, incluyendo la imagen de abajo, tomada en 2023, que tenía guardada en su fondo de escritorio. 1/3Fotos tomadas por cámaras trampa en el rancho de Hurtado Aguayo. Northern Jaguar ProjectNo todos en Sonora aman de repente a los felinos. Los ganaderos todavía culpan a los jaguares cuando sus becerros desaparecen o aparecen muertos. Y es probable que todavía maten a jaguares discretamente. Un ganadero que no forma parte de Viviendo con Felinos me dijo que desde noviembre ha perdido más de una docena de sus becerros y sospecha que los felinos están detrás del daño. Él dice que la reserva debería estar cercada para beneficio de los ganaderos. (No hay evidencia de que los pumas o los jaguares mataran a sus becerros, dijo Wolf).La tensión en la región se desbordó a principios de este año, cuando aparentemente un puma entró a una casa donde un trabajador de rancho se estaba quedando y atacó a su perro. El trabajador, un hombre llamado Ricardo Vázquez Paredes, dice que golpeó al felino con un tubo y el puma se escapó, no sin antes herir a su perro, Blaki. Si bien Wolf y algunos de los otros ganaderos con los que hablé sospechan que su relato podría ser exagerado —es raro que los pumas se acerquen a viviendas humanas— la historia generó preocupaciones en Sahuaripa sobre los jaguares y los esfuerzos para protegerlos.El cambio climático también podría empeorar los conflictos en la región. Los ganaderos con los que hablé dicen que Sonora está cada vez más seco, lo que significa que habrá cada vez menos pastizal para el ganado y para animales como los venados que son el alimento de los felinos salvajes. Esto podría hacer que las vacas sean más débiles y más propensas a morir de hambre y los jaguares estén más hambrientos y más propensos a atacar. La investigación sugiere que los jaguares matan más becerros cuando está seco. En 2023, un ganadero de Viviendo con Felinos llamado Diego Ezrre Romero perdió un becerro a manos de un jaguar. “Lo más crítico en el rancho que tengo es el agua”, me dijo Ezrre Romero. “Hay poco venado por las condiciones”.Diego Ezrre Romero, un ranchero del programa de Viviendo con Felinos, en el verdoso patio de su casa en Sahuaripa. Ash Ponders para VoxEl conflicto en Sonora no está a punto de resolverse del todo. Sin embargo, está claro que Viviendo con Felinos está ayudando. Junto con otros esfuerzos de NJP para involucrar a la comunidad — programas educativos, por ejemplo, y pinturas de murales que representan a los felinos icónicos en Sahuaripa y otras ciudades — el grupo está haciendo que los ganaderos en el territorio de los jaguares sean más tolerantes con los felinos. Y gracias a los pagos, está ayudando a que se vuelvan más tolerantes a las pérdidas que estos puedan ocasionar. “Sin ellos [NJP] ahorita no hubiera ni un jaguar aquí”, dijo Fausto Lorenzo, un ganadero cerca de Sahuaripa que no está afiliado a la reserva. “Ya se lo hubieran matado todos los rancheros porque esa era la costumbre”.Desde la casa de Hurtado Aguayo en Hermosillo, manejamos de regreso a Arizona. La carretera atravesaba campos de cactus saguaro. Los remolinos de polvo giraban a la distancia, moviéndose a través del matorral.El sol se acuesta detrás de las montañas de la Sierra Madre Occidental cerca de la reserva. Ash Ponders para VoxEl éxito que el NJP ha tenido en México es a fin de cuentas un buen augurio para los esfuerzos por restaurar los jaguares en Estados Unidos. El número de jaguares en la reserva es estable, dice Gutiérrez, pero las cámaras con sensores de movimiento sugieren que año tras año más individuos pasan por la región. Se trata de más individuos que potencialmente podrían llegar a los Estados Unidos.Pero persiste un gran problema. A medida que nos acercábamos a la frontera, el muro apareció ante nosotros. Era de metal y de color café y se elevaba 5 metros sobre el desierto. Extendiéndose cientos de kilómetros a través de la frontera de Arizona y Nuevo México, el muro ha hecho que la frontera sea en gran medida impasable para la vida silvestre, incluidos los jaguares. Y continúa expandiéndose. Actualmente, la administración de Trump está planeando completar una de las últimas secciones no amuralladas de la frontera, una brecha de 40 km en San Rafael Valley, alrededor de 240 km al noroeste del refugio, donde los jaguares han cruzado a los Estados Unidos.El futuro de los jaguares de Sonora parece prometedor independientemente de si Trump termina su muro. NJP y otras organizaciones han dado más espacio a estos animales y han erosionado las amenazas más severas.La verdadera pérdida se sentirá en los Estados Unidos, y no sólo entre los ambientalistas. Los jaguares han vivido en Estados Unidos desde mucho antes que nosotros. Son parte del patrimonio natural del país — de ecosistemas verdaderamente estadounidenses — y su ausencia perjudicaría nuestros paisajes. Los ganaderos en Sonora nos enseñan que podemos convivir con los grandes depredadores del continente. Sólo tenemos que elegir hacerlo.See More:

What defined the Kingdom Come: Deliverance 2 experience for you? Was it being immersed in a reactive world where every action, from committing crimes to doing laundry, felt significant? Encountering well-realized characters with complex motivations and goals? Getting down in the mud with Henry but eventually going on to larger-than-life scenarios? Maybe even roaming the gorgeous landscape, taking in the sights, engaging in desperate combat against bandits and soldiers alike, and building out your version of Henry. With other aspects doubtless contributing, the answer could very well determine how much you enjoy Brushes With Death, the developer’s first story DLC for the title. We’ve seen the addition of Barber Mode, Hardcore Mode, and even Horse Racing via free updates, but what does the developer bring to the table in terms of new stories and quests? The answer: A significant amount, that too at a fairly low price, even if the stakes are non-existent and don’t really matter in the long run. "When you’ve crafted such an epic narrative spanning multiple cities and battles, culminating in incredible fashion, where could a DLC story slot in?" The story sees Henry running into a mysterious person tied to a tree in the woods, seemingly conversing with a painted skull. After intervening and keeping him from becoming wolf chow, the latter introduces himself as Voyta, a painter. He had his brushes stolen thanks to two shifty individuals and subsequently requests Henry to retrieve them in a non-violent fashion. And Henry, being the do-gooder that he is, obliges. However, the individuals in question have a different story about their encounter with Voyta, and it quickly becomes clear that there’s more going on than meets the eye. Why does he talk to the painted skull? Who does the skull belong to? Why does he want Henry to investigate some locations, and why does he become progressively more disturbed? How does he know about the Skalitz-born hero? Is this another deception or a play at something bigger? Over time, Voyta’s nature shifts from playfully coy to enigmatically conflicted, as if he’s fighting against something and doubtful about dragging you along for the ride. Naturally, you have to find out why, and maybe help him resolve some personal demons in the process. However, as intriguing as the mystery surrounding the painter may be, the emotional pay-off just doesn’t quite hit, especially when measured against the rest of Henry’s journey and the conflicts he’s embroiled in. This is a deeper issue with video games in general. When you’ve crafted such an epic narrative spanning multiple cities and battles, culminating in incredible fashion, where could a DLC story slot in? There isn’t a single right answer, but some developers work well at creating new tales with varying degrees of scale and drama to complement the main narrative. See The Witcher 3’s Hearts of Stone or Cyberpunk 2077’s Phantom Liberty. "There’s plenty of gravitas – it’s just that the overall plot lacks weight. Credit where it’s due to the development team, though, for delivering some top-notch dialogue." Brushes With Death opts to tell a smaller, self-contained and personal story hinging on one man’s moral dilemmas. However, it would probably help if some of the “revelations” had any meaningful impact on your journey or if Henry’s involvement amounted to “more or less along for the ride.” When it comes to the actual steps in the questline, they’re pretty much what you’ve always done while wandering the gorgeous Bohemian landscape. Go from one location to the next, either delivering items, fighting bandits, collecting materials or talking to people. There is some nuance to these steps. One of the two aforementioned individuals can be challenged to a game. But if you get frustrated, and rightfully so, you can slaughter him and his buddy and take the items off their corpses. Whether you tell Voyta the truth later or lie about it is up to you, and your reputation is affected accordingly. Another quest step involves meeting an old lady. Her memory isn’t what it used to be, and you can either harangue her to focus or do everything that her deceased spouse would do to jog her memory. Even if the individual steps of picking Valerian flowers, repairing her dress, and reciting poetry (sometimes badly, depending on your stats) are nothing unique, it does make for a cute side quest and an additional wrinkle to the mystery. Of course, the follow-up steps of investigating three separate spots on the map are more in line with your average open-world exploration without anything special. There’s plenty of gravitas – it’s just that the overall plot lacks weight. Credit where it’s due to the development team, though, for delivering some top-notch dialogue. Henry’s exasperation and growing uncertainty with each step offer genuine moments of levity and intrigue, backed by the ever-incredible voice-acting. Voyta is also a compelling character, and the slow dropping of his walls to reveal more of what’s paining him is interesting to behold. Leveraging your skills to draw out responses is also notable if only to unravel his various layers. Brushes With Death also doesn’t rush its conclusion, offering a long enough questline and character arc to fully realize Voyta’s story. It doesn’t measure up to the base game’s very best by a long shot, but it’s not a terrible complement to everything else going on, even if I wasn’t completely sold on his burgeoning friendship with Henry. "Brushes With Death can take anywhere between seven to ten hours. While that means significant back and forth between locations, even while fast-traveling, and completing seemingly menial tasks, it also translates into plenty of interesting conversations and well-voiced characters." Also, on the plus side, the DLC offers a new cosmetic system – the ability to paint your shield. This may seem initially trivial, but the customization is fairly in-depth, as you select a pattern, two colors, a symbol category, and finally, a design. If you’ve ever wanted the image of Mutt carrying a fish with legs or the signature battle hare to be the last thing your enemies ever see, then there’s plenty of fun to be had. Best of all, it’s free, and you can change your shield’s design anytime. Brushes With Death can take anywhere between seven to ten hours. While that means significant back and forth between locations, even while fast-traveling, and completing seemingly menial tasks, it also translates into plenty of interesting conversations and well-voiced characters. It’s definitely worth picking up alongside Kingdom Come: Deliverance 2, especially if you’re diving into the open-world action RPG for the first time. However, you might want to wait for the developers to issue some fixes since the latest patch introduced a few texture glitches. Though I didn’t find it particularly rampant during my time with the DLC, it was noticeable enough during some scenes. With how successful Kingdom Come: Deliverance 2 has been, and how the story effectively ends Henry’s journey, I’m interested to see what the other two DLCs – Legacy of the Forge and Mysteria Ecclesia – have to offer. If they can deliver some new mechanics that enrich the overall experience and maybe some notable, if ultimately inconsequential, stories, then it would only make for a better overall game, even if it’s the core that should demand your time and attention above all else. This game was reviewed on PC.

Haga clic aquí para leer esta historia en español.SONORA, Mexico — This landscape didn’t seem like a place to find jaguars, the world’s most famous jungle cat. The ground was parched and rocky and mostly brown, other than the occasional cactus or palm tree. It was so hot and dry that even some of the prickly nopales were wilting.Yet there it was — in the playback screen of a motion-sensing camera, strapped to an oak tree near a dry stream bed. Less than a week earlier, a large jaguar had walked exactly where I was now standing. Even from the small camera display, the cat looked imposing, with its oversized paws and a wide, skull-crushing jaw. The Northern Jaguar Reserve is nestled in the Sierra Madre Occidental mountains in the northern Mexican state of Sonora. During our visit in April, the dry season, there was little green vegetation other than desert plants like organ pipe cactuses and agave. Ash Ponders for VoxIt was a blistering afternoon in April, and I was in the Northern Jaguar Reserve, a protected area in Sonora about 125 miles south of the US border in Arizona. The reserve and the region around it are home to the world’s northernmost population of jaguars, the largest cats in the Western Hemisphere, as well as three other species of wild felines: ocelots, bobcats, and mountain lions, or pumas.The cat on the screen was named El Guapo. He’s the largest of five or six resident jaguars in the reserve and has likely fathered a handful of kittens, Miguel Gómez Ramírez, the reserve manager, told me.El Guapo has a bold personality: While some of the park’s jaguars get spooked by the flash or sound of motion cameras scattered through the reserve, jumping in the air like surprised house cats, El Guapo doesn’t seem to care. It’s as if he knows he’s at the top of the food chain. 1/4El Guapo. Courtesy of the Northern Jaguar ProjectWhile jaguars are often associated with the tropics, they once ranged as far north as Southern California, the Grand Canyon, and possibly even Louisiana. The US had jaguars! Then they were gone. By the mid-1900s, ranchers and hunters had exterminated these felines, largely because they were seen — like many other wild predators — as a threat to cattle. Jaguars do occasionally kill cows, though few cases of livestock predation in the US have actually been verified. Over the last few decades, several male jaguars have been spotted in their historic territory in the American Southwest — most recently, in December 2023. The extraordinary sightings give environmental advocates hope that jaguars could one day return to the US, fixing a broken food chain and recovering an important missing piece of Indigenous culture in the southern borderlands.A jaguar pelt is on display at the Ecological Center of Sonora, a zoo in the state capital of Hermosillo. Ash Ponders for VoxThose cats all came from northern Mexico. They came from the region where I was now standing, slipping through some of the last remaining gaps in the border wall. That means any chance that jaguars now have of returning to the US depends on maintaining openings in the wall — and on an ample reserve of cats in northern Mexico. Jaguars can only reestablish in their northern range if they’re sufficiently abundant in Mexico, where they’re endangered. And like in the US, ranchers in Sonora have a long history of killing felines for their perceived, and occasionally real, threat to cattle. While the Northern Jaguar Reserve helps protect wild cats in Sonora, what had ultimately brought me to Mexico was a project to conserve jaguars that extends far beyond the park’s boundary. For many years, a small group of scientists and advocates have been working to cast Sonora’s jaguars in a different light — to turn them from beef-hungry villains to important features of the ecosystem that can bring ranchers financial reward. Those efforts appear to be paying off: The population of jaguars in the reserve and the ranching region around it is stable, if not growing, offering hope that people can live harmoniously with the predators they once loathed.The Northern Jaguar Reserve is, without exaggerating, in the middle of nowhere.I traveled there last month with Roberto Wolf, a veterinarian who leads the Northern Jaguar Project (NJP), an American nonprofit that oversees the refuge. After crossing the border south of Tucson, we drove another four hours or so to a charming ranch town called Sahuaripa, where the narrow streets were lined with brightly colored homes and full of stray dogs.Homes in the town of Sahuaripa are brightly painted and often have crosses mounted on their front doors. Ash Ponders for VoxA man named Don Francisco sells warm tortillas at dawn in Sahuaripa. Ash Ponders for VoxA one-armed statue of Jesus overlooks the town of Sahuaripa. The other arm, I was told, fell off in a lightning storm. Ash Ponders for VoxFrom there it was another few hours on to the reserve, largely on rugged dirt roads. (I felt like we were in one of those car commercials for all-terrain vehicles that are only useful in this exact scenario.)Some time after entering the reserve we stopped by a log on the side of the road. It was covered in scratch marks, like the arm of a couch in a home filled with cats. That was the work of a mountain lion marking its territory, said Gómez, who met us in the park. He pointed out a motion camera nearby that had previously captured the behavior. Right before arriving at our campsite, a skunk ran across the front of the car, did a handstand, and then disappeared into the scrub. The next morning, which was cloudless and crisp, we hiked to a place called La Hielería — the spot where the trail cam had recently spotted El Guapo. Large winged shadows crossed our paths, cast by vultures hunting for carcasses. On the drive from Arizona to Sahuaripa, we crossed the Yaqui River, just west of the Northern Jaguar Reserve. It cuts through the foothills of the Sierra Madre Occidental mountains. Ash Ponders for VoxDozens of motion-detecting trail cameras are scattered throughout the reserve. Here, the display shows a mountain lion that walked by several days earlier. Ash Ponders for VoxLa Hielería, once part of a cattle ranch, has an important place in cat conservation. In the late 1990s, when jaguars were reappearing in the US, a team of researchers began exploring northern Mexico to find out where they were coming from. As part of that work, a biologist named Gustavo Pablo Lorenzana Piña set up a motion camera by a stream bed in La Hielería. The camera captured, as expected, cow after cow after cow. But then, as Lorenzana kept clicking through, he saw it: a jaguar, “the undisputed ruler of the neotropical forests, captured in a beautiful shot with shrubs and cacti in the background,” he said. The image, taken in early 2000, was the first ever photo of a live jaguar in Sonora. It was a female, later named Gus, in honor of Gustavo.The first ever photo taken of a live jaguar in Sonora. GP Lorenzana/CA López-GonzálezHer story ended — as most other jaguar tales do — at the hands of humans. The animal was pursued and killed for allegedly harming cattle, Lorenzana told me. Although it’s technically illegal to kill jaguars in Mexico, hunting them for real or perceived harm to livestock was once a common practice. And it’s still a threat today. In the late 20th century, at least five animals were killed on average per year in the state, according to the book Borderland Jaguars by David Brown and NJP co-founder Carlos López González.One man I met, in his 70s, told me he’d killed six jaguars on a ranch that is now part of the reserve. (He’d typically use dogs to track down the cats and chase them into a cave or a tree. Then he’d shoot them.) Ranch owners would pay around 5,000 Mexican pesos — worth around $260 in today’s US dollars, and nearly double that in the early 2000s — per slain jaguar. Heraclio “Laco” Duarte Robles killed several jaguars when he worked for a ranch in what is now the reserve. Now Laco is employed by the Northern Jaguar Project, where he helps keep the cats alive. Ash Ponders for VoxJaguars do occasionally kill calves, though they prefer to feed on wild prey, such as deer or javelina, a small, fierce peccary that looks like a pig. In Sonora, jaguars and pumas might each kill a few calves per year, which typically amounts to only a fraction of a rancher’s production.While Gus was on the losing side of encounters between ranchers and cats, she left a lasting conservation legacy. By showing up on a trail cam in La Hielería, she helped prove that Sonora was home to a breeding population of jaguars. That spurred an effort to buy up ranches — including the one comprising La Hielería — and turn them into a reserve. NJP purchased its first ranch in 2003, and has since added several more. Together they cover more than 56,000 acres. Today the Northern Jaguar Reserve has a small yet healthy population of five or six jaguars, according to Carmina Gutiérrez González, a biologist at NJP. Motion cameras have spotted another 10 or so jaguars passing through the region, said Gutiérrez, who identifies individuals by their unique patterns of spots. Our only in-person encounter with a jaguar was at the Ecological Center of Sonora, a zoo within a half-day’s drive from the reserve. Ash Ponders for VoxAfter seeing El Guapo on the camera in La Hielería I wandered down the dry stream bed, where I stumbled upon a pile of feces. Jaguar feces, Gómez suspected. I’ve never been so excited to find a pile of shit in my life. People like Gómez who have spent more than a decade in the reserve have never seen jaguars face to face. My chance was close to zero. So poop? I’ll take it.The reserve is essential though insufficient — it’s relatively small, covering less than 3 percent of the area of Yellowstone, for example. Jaguars in Sonora, meanwhile, have incredibly large home ranges, and can travel as much as 10 miles a day, Gómez said. Protecting them in one small area isn’t enough in a region where hunting still occurs. So the Northern Jaguar Project had came up with another solution.One morning, after a few nights in the reserve, we drove to a cattle ranch just beyond the boundary. We parked our dusty 4Runner next to a handful of cows and their calves, who froze and stared at us as if they had never seen humans before. Uriel Villarreal Peña on his ranch, Saucito, near the Northern Jaguar Reserve. Ash Ponders for VoxA rancher named Uriel Villarreal Peña, who owns the property, came out to greet us, trailed by two dogs. As we sat around his outdoor table, under the shade of a tin roof, he told us he owns a little more than 100 cattle — each worth several hundred dollars — that he sells in Sahuaripa to be exported to the US.For more than a decade, Villarreal, who wore a ball cap, jeans, and a button-down shirt, has been part of a program called Viviendo con Felinos. The program, launched by NJP in 2007, works with ranchers to place motion cameras on their land. When those cameras detect a wild cat — a jaguar, puma, ocelot, or bobcat — the nonprofit pays the rancher from a pool of funds they’ve raised from donors. The idea, Wolf told me, is “to make living wild animals more valuable than dead ones.”Photos of jaguars are worth 5,000 pesos each (~$260), which is similar to what hunters might make for killing them. Photos of ocelots earn 1,500 pesos (~$78), pumas 1,000 pesos (~$52), and bobcats 5,000 pesos (~$26). Each rancher can earn a max of 20,000 pesos (~$1,038) a month for their photos — more than double the minimum monthly wage in Mexico. By joining Viviendo con Felinos, ranchers also agree not to kill any wild animals on their ranch, including deer and javelina. Roberto Wolf rests for a moment on our hike in La Hielería. Ash Ponders for Vox(Mexico has another, unrelated program run by its national livestock confederation that partially reimburses ranchers for cattle killed by wild predators. Ranchers complain that these funds, which are similarly meant to reduce hunting, are hard to access and inadequate.)Villarreal told me he joined the NJP program partly for the money. Cat photos taken on his ranch earn him a few thousand dollars each year, he said, which amounts to about 10 to 15 percent of his annual income from the ranch. But he also just likes jaguars. “I’m interested in seeing animals, in preserving animals because they look pretty,” he said. It helps that jaguars haven’t caused him many problems. When he was young, Villarreal thought wild cats were bad because they ate cattle, a rancher’s livelihood. But over time he learned that predators will avoid calves as long as they have plenty of deer and javelina to eat. After sampling a bit of Villarreal’s homemade Bacanora — an agave-based liquor, similar to mezcal; my job is hard, I swear! — he took us to see one of his motion cameras. It was “nearby,” though getting there involved a short drive, a half-hour hike in the sun, and a run-in with a road runner, a manic-looking ground bird that always seems to be in a rush.Wolf and NJP field technician Heraclio “Laqui” Duarte López show us a map at an overlook on our way to the reserve. Ash Ponders for VoxHiking in the reserve takes you across volcanic rocks and scrubland, often in the blistering heat. Ash Ponders for VoxA cattle skull on the outskirts of Peña’s ranch. Ash Ponders for VoxA vermilion flycatcher takes wing across the bank of the Aros River in the reserve. Ash Ponders for VoxStrapped to a wooden post, the camera was plastic, colored in camo, and roughly the size of a brick. We opened it up and clicked through the recent photos. Me approaching. Rabbit. Deer. Fox. A raccoon-like creature called a ringtail. Coati. Ocelot. Javelina. Javelina. Javelina. Javelina. Javelina.And more javelina. I asked Villarreal what he thinks when he sees a wild cat on the camera. “1,500!” he joked, referring to the money in Mexican pesos he earns from each picture of an ocelot. He then added, more seriously: “It feels good to be able to say that they do exist.”To date, 21 ranchers near the reserve have joined Viviendo con Felinos. And together, their land comprises 126,000 acres — an area more than twice the size of the actual reserve. The program has in effect expanded the area across which jaguars and their prey are protected. What’s more, it’s so popular among ranchers that there’s actually an informal waitlist to join, Wolf said. NJP has been slowly growing the program, but adding more ranches — and all of the photos they may take — is expensive, Wolf noted. Between fall 2023 and fall 2024, NJP spent well over $100,000 on photo awards alone. That doesn’t include staff time or the cost of cameras, which run around $150 each. And those cameras often need to be replaced because, of all things, woodpeckers occasionally hammer out the lenses and sensors, Gómez told me.Viviendo con Felinos has given jaguars in Sonora more space to roam, and that alone is huge. But these iconic animals are also benefiting from a more fundamental shift in the region — a shift in its culture and customs. After our visit with Villarreal, we stopped at his neighbor’s property, a large ranch owned by Agustín Hurtado Aguayo. Hurtado, now in his 80s, is the former president of the state’s livestock association and a sizable figure in Sonora’s ranching community. Several years ago, “I hated felines,” he told me at his home in the city of Hermosillo, the capital of Sonora, a few hours west of Sahuaripa. Cowboy hats and a pair of bull horns hung from the wall. “I had a very bad image of them,” Hurtado said. Agustín Hurtado Aguayo at his home in Hermosillo. Ash Ponders for VoxRanch-life photos and a longhorn bull mount line the wall of Hurtado’s home. Ash Ponders for VoxHunting wild cats was a practice that older generations passed on, he said, and it stemmed from the belief that cats hurt production. “That’s the training we had,” he told me. It was also normal for cowboys to hunt and eat deer, he said, which diminished an important food source for predators.After Villarreal joined Viviendo con Felinos, Hurtado grew curious about the program. He liked the cat photos from his neighbor’s ranch. “When I began to see photos from the cameras, I began to appreciate the animals,” he said, showing me his iPhone wallpaper of a mountain lion. “Little by little, my vision of wild cats began to change.”Hurtado, who later also joined the program, realized that by limiting the number of cattle on his ranch, his cows would be healthier and there’d be more grass left over for deer. If he had more deer — and his workers refrained from hunting them — wild cats would kill fewer of his animals. These ideas are becoming increasingly common among ranchers in Sonora who have joined the program.“If we as ranchers or as owners of property preserve the normal food chain, we have no problem,” said Jose de la Cruz Coronado Aguayo, another rancher in Viviendo con Felinos. There are other ways, too, to protect cattle from predators, such as by making sure calves don’t roam the mountains alone. In other regions of the world, installing predator deterrents, such as electric fences, alarms, and flashing lights, is also effective in preventing predation. “Cats can really coexist with livestock,” Hurtado told me.The reserve is surrounded by cattle ranches that mostly sell calves for meat. Ash Ponders for VoxWhile it’s clear how photos of jaguars might make someone fall in love with wild cats, that doesn’t explain how ranchers like Hurtado learned how to farm in such a way that protects both felines and cattle. Wolf, of NJP, says it often comes down to individual experiences. Ranchers learn over time that by leaving deer alone or creating new water sources for animals, fewer livestock go missing. What’s also crucial, he said, is that by earning money for photos of cats, people in the program become more tolerant of their presence — and more open to compromise and finding ways to live with them. Before we left his home, Hurtado took out his laptop and showed us photos from the motion cameras on his ranch. They were spectacular: a mountain lion, close to the camera and wearing a look of surprise. An ocelot with what looks like a mouse in its mouth. And several jaguars, including the image below, taken in 2023 — which he had set as his desktop background. 1/3Photos from motion cameras on Hurtado’s ranch. Courtesy of the Northern Jaguar ProjectNot everyone in Sonora suddenly loves cats. Ranchers still blame jaguars when their calves disappear or turn up dead. And some jaguars are still killed discreetly. One rancher who’s not part of Viviendo con Felinos told me that since November he’s lost more than a dozen of his calves, and he suspects that wild cats are behind the damage. He says the reserve should be fenced in for the benefit of ranchers. (There’s no evidence that mountain lions or jaguars killed his calves, Wolf said.)Tension in the region boiled over earlier this year, when a mountain lion apparently entered the house where a ranch worker was staying and attacked his dog. The worker, a man named Ricardo Vazquez Paredes, says he hit the cat with a pipe and the lion ran away, but not before injuring his dog, Blaki. While Wolf and some of the other ranchers I spoke to suspect his account might be exaggerated — it’s rare for mountain lions to go near human dwellings — the story raised concerns around Sahuaripa about jaguars and efforts to protect them. Climate change might also worsen conflict in the region. Ranchers I spoke to say Sonora is getting drier, meaning there will be less and less grass for cattle — and for animals like deer that wild cats eat. That could make cows weaker and more likely to starve and jaguars hungrier and more likely to attack. Research suggests that jaguars kill more calves when it’s dry. In 2023, a rancher in Viviendo con Felinos named Diego Ezrre Romero lost a calf to a jaguar. “The most critical thing on my ranch is water,” Ezrre told me. “There are few deer because of the conditions.”Diego Ezrre Romero, a rancher in the Viviendo con Felinos program, in the verdant courtyard of his home in Sahuaripa. Ash Ponders for VoxThis is to say: Conflict in Sonora isn’t about to disappear altogether. Yet Viviendo con Felinos appears to be helping. Along with NJP’s other efforts to engage the community — education programs, for example, and painting murals that depict the iconic cats in Sahuaripa and other towns — the group is making ranchers in jaguar territory more tolerant to cats. And thanks to payments, more tolerant to losses that they may cause. “Without them [NJP] there wouldn’t even be a jaguar here right now,” said Fausto Lorenzo, a rancher near Sahuaripa who’s not affiliated with the reserve. “All the ranchers would have killed them because that was the custom.”From Hurtado’s home in Hermosillo, we drove back toward Arizona. The highway cut through fields of saguaro cactuses. Dust devils spun in the distance, moving like flying whirlpools across the scrubland.The sun sets behind the Sierra Madre Occidental mountains near the reserve. Ash Ponders for VoxThe success that NJP has had in Mexico ultimately bodes well for efforts to restore jaguars to the US. The number of jaguars in the reserve is stable, Gutiérrez says, but motion cameras suggest that year-over-year more individuals are passing through the region. That’s more individuals that could potentially spill into the US.One big problem, however, remains. As we neared the US border, the wall came into focus. It was metal and brown and rose 18 feet above the desert. Now stretching hundreds of miles across the Southwest, the wall has made the border largely impassive to wildlife — including jaguars. And it’s still expanding. The Trump administration is now planning to complete one of the last unwalled sections of the border, a 25-mile stretch in the San Rafael Valley, about 150 miles northwest of the refuge, where jaguars have crossed into the US. The future for Sonora’s jaguars appears promising regardless of whether Trump finishes his wall. NJP and other organizations have given these animals more space to live and helped lessen the threats they face. The real loss will be felt in the US. And not just among environmentalists and other wildcat advocates. Jaguars have lived in the US long before any of us. They’re part of the country’s nature heritage — of the ecosystems that are truly American — and their absence leaves our landscapes impaired. Ranchers in Sonora teach us that we can live alongside the continent’s great predators. We just have to choose to. Update, May 20, 11:25 am ET: This piece was originally published on May 20 and updated to include both peso and dollar amounts where applicable.See More:

Passing through a green warp pipe, I see a colorful mushroom kingdom spreading out in front of me. Almost.  Headset pressed to my face, volume up, I'm actually watching the Super Mario Bros. movie in Apple's Vision Pro from a room in my house, the screen stretched out in 3D.  But I'm feeling a little emotional, sort of a visceral thrill, like a memory. That's because the film's blending with my memories of being at Universal Studios' Epic Universe theme park a few weeks ago, when I was walking around an actual physical Mushroom Kingdom, passing through a real and very large green warp pipe — but in Orlando, Florida.  In the park, it's all walls I can touch, blocks I can tap. Coming back to watch the movie again, in 3D, it now feels a little bit like coming home. Imaginary worlds are expanding… both in my brain, and in the virtual and physical realms. It's happening in movies, in games, in VR and in places like Epic Universe, the biggest new theme park in the US in 20 years, which opens to the public on May 22.  All these immersive worlds are tapping into universes we already have somewhat mapped out in our minds, and by mapping them out even further, creators are laying emotional groundwork for staying more deeply connected in the future.  I'm obsessed with immersive technologies and write extensively about them at CNET; I've been reviewing VR and AR headsets and games for over a decade now. But I'm finding that physical places — like theme parks — can fuel our memories, too, and they begin to blend in strange ways. And that's very much by design. We're living in a hyper-connected state of entertainment, and Epic Universe just feels like the latest, biggest step. "The thirst for things that are live, things that are unpredictable, has only increased now that we're getting all of these franchise-based experiences out there," says Kathryn Yu, co-founder of the Immersive Experience Institute in Los Angeles. "Otherwise, that IP is just a thing that you stream that happens to other people in a little box. The next logical conclusion is, well, I would love to go there." The vast new world of Epic Universe is a lot to take in, even without the crowds there. I visited ahead of its opening, intensely curious about the experiences and the technology and what it would all add up to. I saw the future, and also the past. And what I experienced through a frenzied day was that the details, and surprises, were everywhere.  This was my journey there, in the moment itself and remembered from a distance, filtered through the nostalgia that movies, games and immersive tech fill me with now as I look back. I'm going to walk you through what I encountered and put it all into perspective. In this article: A past full of portals Theme parks have been imagining other worlds for years. Disneyland, which dreamed of a series of worlds visited via connected pathways starting from a central hub — a "hub and spokes" model that's mirrored in most major theme parks now — opened way back in 1955. But in the last couple of decades, the ante has been upped, and upped again. CNET/Zooey LiaoParks have gotten more theme-immersive over time: Universal opened Islands of Adventure in Orlando in 1999, where it created mini lands based on franchises like Jurassic Park, Marvel, Dr. Seuss and Harry Potter.  Disney's Animal Kingdom, also in Florida, started with a theme around animals from various continents. It added Pandora in 2017, a section made to feel like you're walking around the alien world from James Cameron's Avatar movies. Disney also has a Toy Story land at Hollywood Studios, opened in 2018, Star Wars-themed lands in both its California and Florida parks that opened in 2019 and Avengers Campus, which opened at Disneyland in 2021.  In a sense, Epic Universe in Orlando is a park full of these extreme-themed locations, connected like magic portals. Four big places, four familiar and deep wells of movie memories to draw from: Nintendo, How to Train Your Dragon, Harry Potter and classic Universal monsters. Of course, these particular themes are in areas where new movies, games and shows are emerging constantly. A live-action How to Train Your Dragon movie arrives this summer; the Nintendo Switch 2 launches in June; there's a new Harry Potter series for HBO Max that's in the works. These are no accidents. On the other hand, if you have no connection to those intellectual properties, then you might not feel the need to visit. "It becomes kind of a double-edged sword, because you have folks who really love a franchise and will definitely buy a ticket if you're featuring that franchise," says Yu of the Immersive Experience Institute. "And then you have folks who may not be so hot on that, and you still need to appeal to them." Franchises are now made to bleed between film, TV, game and theme park. It's a cross-media world, and our physical presence in a park, playing a role in experiencing something first-hand, can end up making all the other pieces feel more emotionally important. Is there a limit to the immersive theming? Disney hit a wall with Galactic Starcruiser, a multiday self-contained hotel experience that opened in 2022 but closed a year later, something that was aiming high but was way too expensive and too immersive to appeal to many people, not to mention badly timed during a pandemic.Bridget Carey, CNET editor at large and theme park expert, who visited Epic Universe with me last month, experienced the ill-fated Galactic Starcruiser firsthand and felt it was a blend of theme park and video game, but it was an experience that locked you into a commitment — both of time and price.  Large-scale immersive theater experiences aren't always successful, either: Life and Trust, a massive multilevel New York theater event designed to be a spiritual follow-up to the decade-plus run of Sleep No More, closed after only nine months. Yet these types of projects show where immersiveness in parks could expand. "The Starcruiser experience didn't just lean into sci-fi tech for a Star Wars vibe. What made it impressive was the improvisational actors that made the sets and effects more transportive," Carey says. "Universal also is weaving that ingredient into Epic, and I was surprised by the number of human character actors we saw in each land — helping make those robotic dragons and magical creatures have emotional connections with guests."  What's different with Epic compared to how theme parks have already been evolving? In some ways, not as much as you'd think. But it's the more intense focus on immersion, combined with the portals that become the entry gates, that feel new. Universal's marketing is all about wanting you to feel like you're teleporting into these places. (Also, the new rides are a whole lot of fun.) The portal gates are made to feel like they're constructed intentionally, waiting for you to make the leap. And I've felt that portal feeling many times before, at home: in VR, where jumping to other worlds almost feels like a ritual — laying out a play space, opening an app, stepping through. All right. Here we go. Into the portals Celestial Park The entrance to Epic Universe begins with a portal. And it has portals all the way through, to the individual subworlds, and even to worlds within those worlds. It's the theme to the whole park. The entrance is the biggest portal of all, called the "Chronos," and it looks sort of like a stargate. It's also just a familiar entrance gate, adorned with symbols to the worlds that await inside,  something of a steampunk galactic theme. Jeffrey Hazelwood/CNETInside, things are strangely sedate. The first "hub world," Celestial Park, is lovely, beautifully landscaped and chill. So chill that you might wonder where the park excitement is hiding. The gardens and vaguely retrofuture architecture feels a bit like the Star Wars planet Naboo, or even the front part of Epcot that used to be called Future World. There are some rides, but just a few. There's an ornate domed carousel, and an interactive water fountain. There's also the park's best roller coaster, a massive twin beast called Stardust Racers, where two trains appear to race as they barrel roll over each other.  The dual coaster has a design that feels both inspired by the lore of an Atlantis lost world and fantasies of Jules Verne. Look closely and you can find an Easter egg: the flux capacitor from Back to the Future — a Universal property that used to have its own ride — flickers on the back of each coaster car. There's no promise of time travel, but the ride accelerates to speeds that feel as intense as Velocicoaster, Universal's notorious Jurassic World-themed ride. Celestial Park feels like a world between worlds. It's the place where the portals to every other world live. Celestial Park's got a lot of good food, relaxing restaurants and calming fountains. I could see this being the place where Universal has future festivals, pop-up experiences. It's also a centering space, a reset point, a rest stop between dives into other worlds. It clears your mind before you head into the next hyper-immersive place.  "The future of the attractions industry isn't one-size-fits-all. It's about creating moments that feel personal, unforgettable and emotionally resonant, regardless of the scale." Jakob Wahl, president and CEO of IAAPA Are centering places like this key to the future of more intense immersive experiences? In my early days of going to VR installations, there was a big focus on the onboarding process, as well as a decompression space where you'd be able to rest and be in your own thoughts for a while. The more stimulation we have, the more we need a way to remove ourselves from it. "For an immersive spectacle to work, it's really got to be all encompassing, but that also means what's on the outside needs to be thought through, too," says Noah Nelson, founder of the immersive entertainment site No Proscenium. "There's a whole art to path making, and while I'm not sure if we need to go the full 'chill room at the rave' route, there is something to be said for an 'ontological crossfade' from one 'reality' into another." All around the edges of Celestial Park, golden gates beckon with statues stacked on top. These are the other worlds, and entering them, you definitely feel the strong crossfade. Super Nintendo World Coin fountains and castle decorations surround Nintendo's portal, and the moment you head in, you ride an escalator. It's a warp pipe, with light beams shooting off to the sides. Then you're inside a familiar castle, Mushroom Kingdom portraits on the walls. Exiting it, you're looking out at a multilevel vista of moving blocks, Yoshis and bouncing creatures: It looks just like a level map from a Super Mario game.  It's made to overwhelm and dazzle you. The paths seem to go everywhere: down, up, to the sides and who knows where else. You descend into it, sinking into the immersion. Jeffrey Hazelwood/CNETSuper Nintendo World already exists in Universal's Tokyo park and in Universal Studios Hollywood, but Orlando's layout is larger and extends through an additional portal tunnel into a subworld of Donkey Kong that's full of palm trees, banana piles and a mine cart coaster that runs in and out of an ancient temple. That moment in the Super Mario Bros. movie where Mario and Peach go to Donkey Kong's kingdom and see all the looping paths everywhere? It's sort of that feeling, but smaller. If you buy a Power-Up Band ($40) from Universal, you can pair it with your phone and bop it against blocks and surfaces everywhere in the land, unlocking scores in mini games you can track on the Universal app. The bands also work as tappable NFC-enabled Amiibo for the Nintendo Switch, giving unlockable extras. I keep thinking that Nintendo could expand that park-to-Switch relationship further, maybe even with the Switch 2.  There aren't that many rides here, but they are memorable. A calmer Yoshi ride moves slowly around the Mushroom Kingdom's edges, more of a young kid's ride or even a way to take in the vistas without walking. And Mario Kart: Bowser's Challenge is also surprisingly slow moving for a racing ride, but it's because you wear augmented reality head visors, tethered to your car, that float images of video game opponents all around you. The goal is to shoot flying turtle shells at opponents by turning your wheel and pressing buttons. The best parts feel like you're almost living inside the game itself — a dark tunnel where Rainbow Road floats.  The tech feels old now compared to home headsets like the Apple Vision Pro or Meta's Quest 3 — it is, since it was made for similar rides back in 2021 — but it's also the only AR ride in this park, or nearly anywhere else. And I think future rides could go a lot further. It reminds me instantly of the remote-control Mario Kart toys that Nintendo made to work with an AR-enabled Switch game called Mario Kart Live, which I drove around my home during the pandemic in 2020. Switch 2 games and connected toys could in the future further expand these rides. The Donkey Kong Mine Cart Madness ride is the best of the bunch: The coaster's hidden ride mechanism makes it seem like you're on cartoonishly broken tracks, but you're not. The cart flies off them, jumping gaps, leaping into space, making what seem like impossible turns, and it's full of surprises. It's not loaded with visible tech: Its magic tricks are subtler.  "The thirst for things that are live, things that are unpredictable, has only increased now that we're getting all of these franchise-based experiences."  Kathryn Yu, co-founder of the Immersive Experience Institute While there are little corners to explore around Super Nintendo World, like extra Power-Up Band challenges and little Nintendo Easter eggs, I want more. I want the Power-Up Band minigames to feel even more game-like. I want crazy levels of extra things to find. Maybe that can still come. Nintendo's rumored to make an expansion to Super Nintendo World, possibly adding a Zelda-themed Hyrule area to time with a future Zelda movie Universal is releasing in 2027. Pokemon is also a rumored expansion focus.  The possibilities seem endless, but the cost and planning of building areas that feel timeless and popular enough to work is a whole other challenge. This space filled with Mario and Donkey Kong echoes lots of existing games, and probably games to come. When I played Donkey Kong Bananza and Mario Kart World on the Switch 2, I couldn't help thinking about Super Nintendo World all over again. And that's clearly the point: They reflect each other. A Photo Tour Inside Epic Universe See all photos Franchises are now made to bleed between film, TV, game and theme park. It's a cross-media world, and our physical presence in a park, playing a role in experiencing something first-hand, can end up making all the other pieces feel more emotionally important. The same way I watch movies about the UK nostalgically after I've traveled there, I watch the Super Mario Bros. movie and play Super Mario games after I visited Epic Universe. "Epic Universe is a powerful example of how immersive storytelling, cutting-edge technology, and bold vision are shaping the future of themed entertainment," says Jakob Wahl, president and CEO of IAAPA, the Global Association for the Attractions Industry. "It reflects a growing demand from guests for deeply integrated, multisensory experiences that transport them into entirely new worlds with characters from some of the world's most popular movies and video games." How to Train Your Dragon: Isle of Berk Entering the portal into the world of How to Train Your Dragon, you're greeted with an expanse of water, massive carved statues and bridges beyond. Wide skies, flying rides: This is the Isle of Berk, and it's full of dragons, water and people roleplaying as characters from the films. It's the most wide-open feeling world in the park, inviting you to seemingly wander in any direction. It's the biggest, and has the most rides and shows, too. Jeffrey Hazelwood/CNETI didn't grow up with these movies, but I could see the crowds who did, and waited in line for a chance to pet a robotic Toothless dragon in a stable. Chances to meet dragons are everywhere: One, puppeted by somebody inside, proudly struts around, guided by Viking handlers.  In one corner, if you're patient, a baby dragon emerges for photo opps: This is Dart, a self-powered robot that's so convincingly animated that it hypnotized me in my tracks — it has a feel similar to Boston Dynamics' robot dogs, but turned into cartoon form. Disney isn't putting free-roaming robots into its parks yet, although it's test-driving Nvidia-powered BD-0 droids that should be making more appearances in Star Wars: Galaxy's Edge eventually.  "The BDX droids are just the beginning," Kyle Laughlin, senior vice president at Walt Disney Imagineering, said when the droids were shown off at an Nvidia conference in March, referring to AI advances to come via Google DeepMind and Nvidia. "This collaboration will allow us to create a new generation of robotic characters that are more expressive and engaging than ever before."  Meanwhile, Universal is already doing that with its little Dart appearances. Dart shows the future: animated and free-walking, and acting alongside real human actors that make it feel like the world has come alive.  Drone dragons wheel overhead, too — not during my initial visit, but they'll be there on park opening. Other robotic dragon tails poke out of nests. One ice-breathing dragon pokes its head out from behind a wall.  The dragon moments continue in a lavish show called The Untrainable Dragon, which blends screens and actors and dragons that look like a combination of puppeting and robotics. Toothless wheels overhead during the show, and the emotional scale of it all made me cry.  "For an immersive spectacle to work, it's really got to be all encompassing ... there's a whole art to path making." Noah Nelson, founder of the immersive entertainment site No Proscenium In this land, the rides almost feel secondary. A wheeling, tame sky ride called Dragon Racer's Rally was fine for kids, maybe not worth it for adults. A water-blasting boat ride called Fyre Drill was fun, but similar to a ride I've tried at New York's Legoland. But the family coaster here, called Hiccup's Wing Gliders, is the best thing to try: It's fast, zips over water and around the island, and has other dragons to see. It's a story experience as much as a thrill ride, like Hagrid's Magical Creatures coaster at Universal's Islands of Adventure.Berk doesn't have interactive features like Power-Up Bands or wands, but it has plenty of other merch. It's also, I think, about just feeling happy and free. It feels loose, like a festival. And maybe more of a Disney-type place than any other part of Universal. "The sheer number of dragon animatronics exposed to the outdoors was impressive — both in the ride and peppered across the landscape. But what really amps up the emotion and whimsy is the music from John Powell's soundtrack, which got me bawling happy tears on the coaster," says Carey. "Universal leans hard into movie scores throughout each portal to activate your emotions quickly — which stands out from Disney's choice to use more subtle, natural-sounding background tracks. But I think that's where Epic got it right. People want the music to have that connection." What I remember most from this world, as I portaled back out, was the dragons, whether they were drones, robots or puppets. All of the dragons.  Wizarding World of Harry Potter: Ministry of Magic The Harry Potter portal gate leads into a subway exit, with a wall full of French posters. Around a corner, there's a massive arch. And through that arch is a wide city street, shops everywhere, hints of a skyline in the distance. The Ministry of Magic's recreation of 1920s Paris hits me on a grander, more detailed scale than any of the other worlds.  Jeffrey Hazelwood/CNETThe buildings loom high. The city's farther-off attractions poke above rooftops. It feels like we've teleported. Take the previous Wizarding World areas at Universal and imagine them even bigger, and you have this. Windows in storefronts are interactive, if you have a wand you've purchased from a shop. Wave it in a certain pattern to make magical things happen. Finding the windows is a little game in itself. Some windows have interactive paintings that speak to you, too. In the middle of the city square is a circus tent, hosting Cirque Arcanus, a live theater spectacle that looks like it's impossibly tucked into this tent, with an immersive show blending magic tricks and screens. Deeper inside, the main show seems to take place inside the suitcase of Newt Scamander from the Fantastic Beasts and Where to Find Them movies. Different creatures emerge from shadows and dimensional windows, made of a mix of high-res displays, puppets, robotics and stage magic.  Down one end of the Paris streets is the only ride: a showstopping experience called the Battle for the Ministry of Magic. We pass through a MetroFloo station, entering yet another portal that flashes green smoke as we end up on the other side in a massive recreation of the Ministry of Magic from the Harry Potter movies, but now in modern-day London. I don't realize until I get home days later and rewatch the movies how spot-on this recreation is: Much like Disney's Rise of the Resistance ride, it feels like you've been beamed right into a film.  The Ministry of Magic ride itself, down endless corridors of talking portraits and interactive details you might linger on during what could be seriously long waits, is an elevator you sit in as it leaps and glides through a journey involving Harry, Hermione, Ron, Dolores Umbridge and things that seem real and virtual at the same time.  "Universal leans hard into movie scores throughout each portal to activate your emotions quickly ... People want the music to have that connection." Bridget Carey, CNET editor at large Universal says this ride has a whole new mechanism technology — it reminds me of both the Gringotts and Forbidden Journey rides at Universal's other parks, but more like you're watching a magical theater experience unfold. It's the most eye-popping ride in the park. I wished I could floo-hop over to the other Wizarding World sections at Universal's other parks. You can't: This park is miles from the others, and misses out on the magic train connection. Dark Universe Through another portal that looks embedded in a gnarled mountain of rocks and roots, we pass into a cemetery, tombstones everywhere, leading to a haunted-looking European village. In some ways the most intimate of the four worlds, this lurking gothic zone, themed to house Universal's classic monsters, feels like a permanent version of Universal's Halloween Horror-themed events.  Jeffrey Hazelwood/CNETThe path snakes around a series of rides and taverns, with details like menacing statues and a cart full of body parts in bottles. You'll see actors here that play various roles: a mad violinist plays a tune and spins through the square. The Invisible Man peers through bandages and insults your intelligence. At The Burning Blade Tavern, a pub at the end of the path that has a burning windmill above it, actors play the roles of monster hunters. The biggest draw here is a decaying mansion that houses Monsters Unchained: The Frankenstein Experiment, a ride that throws all of Universal's monsters into animatronic form. The ride's built on the same arm structure as Harry Potter and the Forbidden Journey: You feel like you're being propelled through rooms where werewolves, the Creature From the Black Lagoon, Frankenstein's monster and Dracula battle each other. The vibe is more video game and comic-infused than something truly scary. Still, it's the most animatronics-filled experience in the park — Frankenstein's monster towers above me in the preshow room, stepping forward as if he's about to walk right toward us.  One other roller coaster, Curse of the Werewolf, is weirdly lacking in any actual werewolves, and felt tamer than I expected. And my visit, during the day, didn't seem to fit the horror style of the surroundings.  At night, and with plenty of role-playing actors around, Dark Universe could take on whole new dimensions. This part of the park feels like the biggest leap into an unknown, and could use even more building out to add in extra thrills. But what I felt the most in this subdued, ominous-feeling part of the park was the promise of roleplay. What if I stayed longer and tried to follow the violinist? What if the Invisible Man tried to recruit me for a mission? What does Ygor have to tell me if I seek him out? If I go to the pubs and lurking corners, will I find more mysteries to unravel? As a doorway to the oldest part of Universal's history, could Dark Universe be a permanent way to explore the weird horrors of Halloween all year long? I'd like to stick around here for dinner after dark and see what happens. The future beyond Epic On my way home again, thinking ahead to my next visit around the time of the park's opening day, I wondered about what Epic Universe represents for the future of where amusement parks and immersive entertainment are heading, and what it could also mean for all the games, movies, shows and toys that connect to them. Theme parks are conceived years ahead of time, slowly emerging into completion. Epic Universe is here in 2025, but its ideas were birthed back in 2019 and intended for 2023, delayed because of the pandemic. What we're seeing now is the bleeding edge of large-scale theme parks, but not necessarily a sign of what the future holds.  It's hard to keep large-scale things in business, so I often think about the future of immersive entertainment as coming from smaller productions. There have been a ton of contained immersive ticketed attractions in the last decade that give the I've-been-to-a-park experience, often at a lower cost.  My mind turns to Meow Wolf, a growing collective that makes hallucinatory installations that have mysteries and parts that unlock extras on a phone app. One of Meow Wolf's next locations, in New York, looks to add even more mixed reality and interaction (it's themed like an interdimensional arcade).  Meow Wolf's founders say that smaller indoor spaces can build out higher levels of next-level interaction beyond what Universal or Disney can do.  "We see them as sort of scratching the surface," Meow Wolf's Vince Kladubek tells me, speaking about parks like Epic Universe. "When you have a dedicated indoor space, you have far more possibilities than when you're in an outdoor theme park land. We're really honing in on the capabilities that are now possible when you have a fixed indoor space in bringing this mixed-reality experience forward." "Epic Universe is a powerful example of how immersive storytelling, cutting-edge technology and bold vision are shaping the future of themed entertainment." Jakob Wahl, president and CEO of IAAPA And while these smaller interactive experiences emerge, it's rare to see a completely new theme park open in the US — the last one was Disney's California Adventure in 2001. Disney and Universal have been locked in a back-and-forth competition for decades, one-upping each other with new immersive ideas, licensing deals and park upgrades, but Disney has no new US park planned. Instead, Disney is focused on specific park upgrades — a Monsters, Inc. area for Hollywood Studios, new Cars and Villains lands for Magic Kingdom, an Encanto and Indiana Jones expansion to Animal Kingdom, more Avengers rides at California Adventure. New parks are opening overseas, though: Universal has a UK park in development, and Disney just announced a deal to open a theme park in Abu Dhabi. Universal's next steps beyond Epic are already in the works, but in lots of smaller pieces. A horror-themed permanent Universal attraction, called Universal Horror Unleashed, opens in Las Vegas this August. Its four haunted houses should feel like the ones in Universal's seasonal horror night fests, but year-round. Universal also has a kid-focused, smaller park that's opening in Frisco, Texas next year. "We're seeing

When we launched Badberries a year ago, I thought I understood what challenges we’d face. Finding clients. Creating standout work. Building our reputation. Yes, these were true. But what I’ve come to realise is that the heart of all these challenges revolves around a single question: where do we invest our time? The invisible client that never sleeps Every agency has two distinct sides that constantly compete for attention. The first is client delivery – the work that pays bills and builds reputation. The second is the business itself – operations, growth, and longevity. I’ve started thinking of this second side as our “invisible client.” Like any client, it has deadlines, demands, and deliverables. But unlike external clients, this one never stops needing attention, never wraps a project, and never takes a holiday. The challenge? If you neglect client work, you have no income. If you neglect the invisible client, you have no future. Complementary founders as strategic advantage Recognising this tension early was crucial to our survival. As managing director with a background in complex agency projects, I bring planning and operational expertise. Meanwhile Dani Wolf, our creative director and my co-founder, ensures our output remains distinctive and compelling. Together, we lead a team of designers who execute our vision for clients. This complementary partnership has been fundamental to our success. When we first discussed starting the studio, Dani appreciated my approach, recognising how proper structure could give the creative work room to flourish. He saw how systems would help us be more efficient, meet deadlines consistently, improve collaboration and help the creative process flow better. This balance allows us to serve both our visible and invisible clients more effectively than either of us could alone. When urgent client needs arise, we can divide and conquer, one of us focusing on delivery while the other keeps our business moving forward. Time as investment currency In a service business where we essentially buy time – from ourselves and our team – and sell it to clients, we’ve learnt to think of time allocation as investment decisions. This may sound very dry, but it’s necessity to recognise it. In the creative industry, there are typically two pricing approaches: value-based and time-based. Value-based pricing operates on the principle that the worth of the work transcends the time invested in creating it. There’s a famous anecdote about Paula Scher, the legendary Pentagram designer, who reportedly designed the Citibank logo during a meeting on a napkin. As she famously said, “It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.” “The main question isn’t how to manage time, it’s how to invest it wisely.” As a new business, we made the conscious decision to adopt time-based pricing. Not because we don’t value our work, but because it creates transparency with clients while protecting us from scope creep. It’s given us the clarity and flexibility needed in our first year, allowing us to be agile while maintaining healthy margins. More importantly, it’s forced us to be intentional about where we invest non-billable hours. When you track time meticulously, you quickly see which activities generate returns and which don’t. The art of delegation One of our biggest time management lessons has been understanding what to outsource and what to handle ourselves. The equation isn’t simply about cost, it’s about strategic focus. We quickly outsourced accounting and legal services, areas where mistakes would be costly and specialised expertise is essential. This decision, while an investment, freed mental space and reduced stress considerably. For marketing, our approach has evolved. We initially outsourced social media management but brought it back in-house when we realised we were still finding our voice. Conversely, hiring a PR specialist to build brand awareness has been transformative precisely because it’s a specialised skill neither of us possesses. The question isn’t what can we afford to outsource? It’s what can we afford not to outsource if we want to grow? Beyond billable hours Six months into our journey, we faced an uncomfortable truth – while we were steadily winning client work, these projects had limited portfolio potential. This realisation sparked a multi-pronged approach. First, we became more intentional about which client projects we pursued, weighing creative potential alongside financial return. Sometimes a smaller budget project with greater creative freedom became a better long-term investment than a larger but creatively constrained opportunity. Second, we carved out specific time for “studio projects” – self-initiated work that might not generate immediate revenue but would demonstrate our capabilities, showcase our passions as a business, and attract the type of clients we ultimately wanted. Fluid time allocation What we’ve ultimately learnt is that time allocation isn’t about rigid formulas, it’s about maintaining a fluid, responsive approach while never losing sight of both sides of the business. Our approach continues to mature. Some weeks demand intense focus on client delivery; others allow more investment in the invisible client. The key isn’t perfect balance in any given week, but ensuring that neither side gets neglected over the longer term. This fluidity extends to how we work as founders and how we blend our work and personal lives. Dani, a morning person, starts early when he’s most energised. As a night owl, I often put in hours after my son’s bedtime. We’ve even started taking a couple of weekend hours to plan the week ahead, as we found weekdays often began with immediate client needs that left no space for strategic thinking. I’m not advocating for poor boundaries. But as founders, finding the rhythm that works for your life circumstances is essential. Another lesson our invisible client has taught us. Looking forward A year in, we’re still refining this balance. But we’ve learned that the main question isn’t how to manage time, it’s how to invest it wisely across both sides of our business. For those starting their own creative venture, recognise early that your invisible client demands as much strategic thinking as any external project. Build systems that acknowledge both sides need nurturing, be intentional about outsourcing, and remember that sometimes the most valuable hours you spend won’t appear on any client invoice. Natasha Szczerb is managing director and co-founder of design and branding studio Badberries. Industries in this article Recent Jobs

You can trust VideoGamer. Our team of gaming experts spend hours testing and reviewing the latest games, to ensure you're reading the most comprehensive guide possible. Rest assured, all imagery and advice is unique and original. Check out how we test and review games here Contents hide Lara Croft is one of the most famous and popular video game characters of all time, and lately she’s been travelling into the world of other video games such as Call of Duty, Dead By Daylight, and Fortnite again. Naturally, despite the excellent remastered trilogies, Tomb Raider fans are desperately awaiting the reveal of Crystal Dynamics’ next AAA game starring the legendary heroine. While not official, there are rumors for the next game possibly appearing at Summer Game Fest, meanwhile, a recent Crystal Dynamics’ job listing possibly means Tomb Raider 12 is in the late stages of development. Job listing hints next Tomb Raider game might be in late stages of development   As first spotted by OP somethingisnotwight on the Tomb Raider subreddit, Crystal Dynamics posted a Senior Level Designer job listing on May 17th. On LinkedIn, the job listing post says Crystal Dynamics are seeking a Senior Level Designer who can: Spearhead strike teams as a high-impact individual contributor Take ownership of designing levels featuring compelling puzzle elements Apply Unreal expertise to build, iterate, and refine designs Image credit: LinkedIn This is interesting because of the mention of “strike teams”. Typically, strike teams are used during the late stages of development such as at the alpha stage, beta testing, or final polishing, as per Game Developer. Strike teams are small units wholly focused on specific areas and bugs, and they are usually started at least six months before the intended release of a game. While the job listing doesn’t explicitly mention Tomb Raider by name, it does mention “Strong focus on puzzle design, ideally within third-person action-adventure games”. This seems to be a clear reference to Tomb Raider 12, as it’s the only game Crystal Dynamics are currently developing, aside from Perfect Dark which they are co-developing with The Initiative for Xbox. However, that game is first-person. If the next Tomb Raider is in the late stages of development, we could be looking at a 2026 release, which would be appropriate as it’s the 30th anniversary of the series. Assuming it does come out next year, the timing will be interesting cause of the delay to GTA 6. Jason Schreier recently reported about the concerns amongst other developers about the possibility of another delay for Grand Theft Auto, so, if Tomb Raider is to come out next year, it will either want to launch before May or plan for Summer/Fall and risk the chance of another postponement from Rockstar. TR12 reveal at Summer Game Fest? Although nothing is official, there is the chance Tomb Raider 12 could be revealed at Summer Game Fest. Recently, renowned leaker, NateTheHate, was asked if either Tomb Raider, Project 007, or Wolf Among Us 2 will be at Geoff Keighley’s show. In response, NateTheHate said, “At least one” of the three will be present. Image credit: @NateTheHate 2 on X In addition, movie leaker, vthescooper, posted on April 11th they “can see the announcement coming anytime soon…”. Vthescooper has a thread of verified leaks for a wide range of different movies, and Tomb Raider 12 appears to be the only video game they have leaked details about. According to the leaker back in May 2024, the next TR game will be fully open-world set in India, with Lara able to freely traverse the landscape using a motorcycle, parachute, and other tools. The story will allegedly involve Lara racing “against a Society of Raiders and other rivals for powerful relics,” and there will be a “new feature based on recruiting teams and allies to strategically aid you in missions and defeating rivals”. None of this is official, but vthescooper’s post about a “Society of Raiders” was uploaded before being mentioned on the official Tomb Raider website as part of a sign-up process for fans. Image credit: @vthescooper on X It remains to be seen if Tomb Raider 12 will be shown off at Summer Game Fest. Right now, official details are light. All we know is that it is being developed by Crystal Dynamics using Unreal Engine 5, it will be published by Amazon Games, and it is a unified Lara with the survivor trilogy recognized as her origin. We also know her default unified attire thanks to it appearing in several crossovers, such as the recent Pinball FX. In other Tomb Raider news, Crystal Dynamics has assured fans that recent layoffs do not “alter plans” for what they are working on. Tomb Raider Platform(s): Android, iOS, PC, PlayStation, PlayStation 3, SEGA Saturn, Xbox 360 Genre(s): Action 8 VideoGamer Subscribe to our newsletters! By subscribing, you agree to our Privacy Policy and may receive occasional deal communications; you can unsubscribe anytime. Share

ByGeorge YangPublishedYesterdayWe may earn a commission from links on this page.Screenshot: id Software / George Yang / KotakuJump ToAside from a more ambitious narrative scope, Doom: The Dark Ages also introduced semi open-world areas where objectives and secrets are a bit more spread out. “The Kar’Thul Marshes,” the fifteenth mission in the game, is the third of these, after “The Siege Part One” and “Ancestral Forge.”Suggested ReadingNintendo Switch 2 Price Is Set at $450 for Now, But Could Go Higher Share SubtitlesOffEnglishSuggested ReadingNintendo Switch 2 Price Is Set at $450 for Now, But Could Go Higher Share SubtitlesOffEnglishNintendo Switch 2 Price Is Set at $450 for Now, But Could Go HigherRead More: Throughout the game, you’ll also come across many Sorcerer and Knight statues with jewel collectibles. Sorcerer statues hold Wraithstones while Knight statues hold Rubies. In the game’s open-world segments, you’ll find these blocked off with a barrier, surrounded by holographic wolf statues. In order to fill these statues in, you’ll have to find three other wolf statues scattered throughout the open-world mission and destroy them with your shield.In “The Kar’Thul Marshes,” there are five of these wolf statues instead of the usual three. Here are their locations.Screenshot: id Software / George Yang / KotakuThe sorcerer statue is towards the left of the starting point. You’ll come across a few combat encounters before coming across a path with some gold. At the end of the path, you’ll see a small cove with the sorcerer statue surrounded by the five wolves.Screenshot: id Software / George Yang / KotakuThe first wolf statue is near where you first start on the mission. Simply go forward and to the left and you should see the wolf statue at the end of the cliff.Screenshot: id Software / George Yang / KotakuThe second wolf statue location is close to the first. Just go a bit further out to the left, and right across from the Battle Demon Toy collectible, you should see a cliff that’ll let you drop down. The statue is right at the bottom.Screenshot: id Software / George Yang / KotakuAs you continue to make your way to the left side of the level, you’ll eventually collect your first Relic Fragment. There’s a large gold chunk collectible and near that is the third wolf statue sitting right past the cliff.Screenshot: id Software / George Yang / KotakuThe fourth wolf statue is near the third one. From the third wolf statue, go around the corner and tackle the combat encounter near the back against a bunch of giant tentacle demons. The fourth wolf statue should be against a rock wall.Screenshot: id Software / George Yang / KotakuThe fifth and final wolf statue is actually in the same room as the sorcerer statue with the barrier. When in the room, simply look to your right and you should see the wolf statue down the hall.After shattering all five wolf statues, the barrier surrounding the Sorcerer statue will disappear. You can then interact with the statue and grab the Wraithstone, which can be used to upgrade your weapons, shield, and melee capabilitiesFor more Doom: The Dark Ages, be sure to check out our review, as well as collectible guides for the first two missions of the game: “Village of Khalim” and “Hebeth.”.

Throwing your shield at demons is the bread and butter of Doom: The Dark Ages. However, Wolf Statues are also valuable targets to aim your shield at. In each chapter of Doom: The Dark Ages, there are many secrets to discover. Maps may hide little toys in underground tunnels or Nightmare skins in platforms that seem impossible to reach. Finding all of them is not mandatory, but some rewards — like Gold, Rubies and, Wraithsones — are fundamental if you plan on upgrading your weapons. Wolf Statues can offer you these materials as rewards — but only if you can find them! Below, we’ll show you where to find all Wolf Statues we’ve found so far in Doom: The Dark Ages, plus the rewards you get from them. Where to find Wolf Statues in Doom: The Dark Ages Wolf Statues are guardians of unique treasures, and each of them are linked to other Wolf Statues, which are hidden around each level and will break if you throw your shield at them. The barrier protecting the item only disappears after all the statues in a given level are destroyed. You can know how many statues you must find by counting how many are around the barrier. To identify the ones you must break, just look for wolf statues that are glowing red. As you eliminate Wolf Statues around the map, the translucent statues around the barrier turn into stone. So far, we’ve found Wolf Statues in two levels in Doom: The Dark Ages: The Siege – Part 1 (Chapter 6) Ancestral Forge (Chapter 9) The Siege – Part 1 (Chapter 6)    There are three Wolf Statues in Chapter 6 guarding a Ruby, and while this map might be a little bit byzantine, finding all three statues is not too much trouble. To find the statues, turn right from the main gate. Go ahead for a while, destroy a massive tank and then look to your left. You will see, a little higher from where you are, the three translucent wolves around the Ruby. Now, the ones you need to break are considerably close. The first one is right beside the area where the Ruby is. You need to first kill all the enemies — which involves defeating a Vagary — in the area to disable the force field around it. The second statue is hidden inside a small cave next to the ruby as well. You can easily see the statue from where the Ruby is. The final statue is in the opposite direction from the Ruby. When facing the statue holding the Ruby, turn around and you will see the Wolf Statue.  Ancestral Forge (Chapter 9) While you try to make the Ancestral Forge work again, you can look for the three Wolf Statues hidden in Chapter 9. You will receive a Wraithstone once you find all of them, the only material that unlocks a weapon’s final upgrade. The Wraithstone and the three Wolf Statues are located on the left side of the map. You can find the first Wolf Statue by turning right to where the altar is. Before you even start looking for the second statue, you should get the Purple Key. To find it, you want to leave the main gate, turn right and head toward the red zone in this direction. You need to first defeat the leader in this zone, but once you’re done, you can look for the entrance to the corridor to the left side of the arena that will take you to the key. Break it with your shield and you can get the Purple Key. Go back to where you started in this chapter and you will find a Purple Gate. Open it with the key to find the second Wolf Statue.  Now, you can find the third and last statue by going to the opposite side of the map from where the Wraithstone is. You will find it in an area between the two remaining red zones. It is protected by some enemies, but killing them disables the barrier around it. Check back soon for more Wolf Statues in Doom: The Dark Ages!

After a noticeable absence, a beloved character is making their return to the squad room on Law & Order: SVU.According to Variety, Amanda Rollins, played by actress Kelli Giddish, is rejoining the team as a series regular in the upcoming 27th season.Giddish joined the NBC crime drama in season 13 and departed midway through season 24 for a teaching job at Fordham University.The detective made several guest appearances in seasons 25 and 26. Now, being back full-time, viewers can see the marriage between Rollins and ADA Sonny Carisi Jr. (Peter Scanavino) play out in real time.A Fan Favorite Is Returning to 'Law & Order: SVU'—And It's About TimeVirginia Sherwood/NBCloading...NBC recently announced that SVU is back for a record-breaking 27th season. Mariska Hargitay, Ice-T and Scanavino will reprise their roles in the hit series.Octavio Pisano, who plays Detective Joe Velasco, and Juliana Aidén Martinez, who played Detective Kate Silva, will depart the NBC series after Season 26.READ MORE: Kelly Clarkson’s Got a New NBC Show in the WorksHargitay told NBC Insider that she loves her job even after more than two decades."I love going to work every day. I love the community that I'm in. I love my cast, my crew, and I love the intimacy of it all and the fact that we work in a culture that says, 'Let's do the work, let's have a fun time, and best idea wins.' It is such a team," she told the outlet."It is such an incredible team, and we rely so much on each other. We're a unit. It's so sacred to me," Hargitay added.READ MORE: The Most Intense Medical Shows EverThe original Law & Order is also officially returning for its milestone 25th season.Meanwhile, NBC has extended its partnership with SVU Executive Producer Dick Wolf, renewing all three of his "One Chicago" series: Chicago Fire, Chicago P.D. and Chicago Med.TV Actors Who Were Recast Within the First SeasonStacker compiled a list of 25 actors from popular TV shows across nearly 60 years who were cut from their shows right at the jump.Gallery Credit: Stacker

Account Executive -TebexOverwolfCentral12 hours agoApplyDescriptionWe’re looking for a fearless Account Executive to join the Tebex team, spreading the word about our innovative platform and driving revenue to exciting new heights.As Tebex’s Account Executive, you'll focus on identifying and pursuing new revenue opportunities, building strong partnerships, and educating others about Tebex and its products.So if you have a burning passion for innovation, an appetite for driving revenue growth, a talent for building strong partnerships, and a creative spark eager to revolutionize the gaming world, step forth and join our quest.This role is open to all US residents based in Eastern and Central time zones.ResponsibilitiesIn this role you willConduct market research and competitor analysis to identify new opportunities in the gaming sector.Build compelling prospect engagement strategies.Deliver persuasive presentations and product demos to high-value clients and communicate Tebex’s full offering to new customers.Identify, onboard, and manage strategic partners.Lead go-to-market strategies and oversee daily sales communications.Build and maintain strong relationships with key clients and partners.Manage the entire sales cycle, act as the primary point of contact, and coordinate internal support as needed.Maintain CRM integrity by keeping calls, actions, and progress properly logged.Represent Overwolf at local events and support regional business development efforts.Tame your own dire wolf and ride it into battle.RequirementsRequirements:4+ years of experience in B2B sales, with a proven track record in payments and high-performance results.Based in the Eastern or Central US time zones.Strong mentoring and coaching skills, with a passion for helping others grow and a commitment to knowledge sharing.High standards of professionalism and attention to detail, representing Tebex and Overwolf with excellence.Collaborative team player with a willingness to align with group decisions and contribute to shared goals.Strong interpersonal and networking abilities, capable of generating opportunities and building lasting relationships across the gaming ecosystem.Receptive to feedback and dedicated to continuous personal and professional development.Bonus:Hardcore gamer. Create Your Profile — Game companies can contact you with their relevant job openings. Apply