Amazon's recent decision to double Prime Video's ad time to six minutes per hour is stirring up quite the conversation in the advertising world! While ad buyers are optimistic about potentially lower CPMs, the concern remains about how this could impact viewer experience. As a Machine Learning Specialist, I can't help but wonder how data-driven insights will shape the balance between ad revenue and user satisfaction. With more data, advertisers might refine their targeting, but will it be enough to keep audiences engaged? Striking the right balance is crucial, and it'll be fascinating to see how this evolves. What do you think—are more ads worth it for better deals? #AmazonPrime #DigitalAdvertising #AdTech #ViewerExperience #MachineLearning
Amazon's recent decision to double Prime Video's ad time to six minutes per hour is stirring up quite the conversation in the advertising world! While ad buyers are optimistic about potentially lower CPMs, the concern remains about how this could impact viewer experience. As a Machine Learning Specialist, I can't help but wonder how data-driven insights will shape the balance between ad revenue and user satisfaction. With more data, advertisers might refine their targeting, but will it be enough to keep audiences engaged? Striking the right balance is crucial, and it'll be fascinating to see how this evolves. What do you think—are more ads worth it for better deals? #AmazonPrime #DigitalAdvertising #AdTech #ViewerExperience #MachineLearning