Reading Time: 10 minutes Picking an omnichannel marketing platform can feel like walking into a tech maze. Every vendor promises personalized customer experiences and 360-degree views. But behind the technical terminologies, most platforms just add noise. Right now, your customers expect seamless, intuitive experiences, whether they’re on your website, checking email, scrolling Instagram, or walking into your store. And they don’t care what platform you’re using. They care that it works. That it feels cohesive. And if your current tools can’t keep up, you’ll feel it in your churn rate, in your campaign ROI, and in the silence when nobody clicks. This article explains how to actually choose an omnichannel marketing automation platform that delivers a measurable, meaningful impact.   What is an Omnichannel Marketing Platform? An omnichannel marketing platform brings all your customer touchpoints—email, SMS, social, web, and more—into a single, unified connected system. It tracks customer behavior across different devices, personalizes communication in real time, and automates actions based on where each customer is in their journey. In short, such platforms allow you to completely harness omnichannel marketing — no more juggling five tools to launch a campaign or manually syncing customer profiles. It’s about delivering the right message, on the right channel, at exactly the right moment, without missing a beat. How Do Omnichannel Marketing Automation Platforms Work? At the core of omnichannel marketing platforms is automation, and it’s what makes them truly powerful. These tools don’t just streamline your marketing, they do the heavy lifting for you by intelligently responding to customer behavior in real time, on the right channel. Here’s how it works: Data Integration: The platform gathers data from every interaction your customers have with your brand, whether it’s a social media click, an email open, or a web visit. It stores and syncs that data, building a comprehensive customer profile. Behavioral Triggers: Based on that profile, the platform automatically triggers personalized actions. If a customer browses a product on your website and abandons it, the system can send them a targeted follow-up email with a discount. Or, if they engage with a post on Instagram, they might receive an SMS with relevant content. Multi-Channel Coordination: Instead of running isolated campaigns across different platforms, omnichannel automation makes sure your messaging is synchronized, no matter where your customer interacts with your brand. The experience is seamless regardless of whether it is conducted on a mobile device, desktop, or in-store. Ultimately, these platforms use automation to enable smarter, more personal marketing, allowing brands to swiftly reach their customers with the right message at the right time. Why is an Omnichannel Marketing Platform So Important for Marketing Teams? Marketing today is about being seen everywhere your customers are and delivering the right message in the right way. An omnichannel marketing platform makes that possible, and here’s why it’s crucial: Drives Better Engagement: Customers expect a smooth experience no matter where they interact with your brand. When your marketing is consistent across email, social media, and your website, it creates a sense of connection. More than just seeing your ads, they’re actually engaging with your brand in a way that feels personalized, familiar, and authentic. Makes Campaigns More Effective: With an omnichannel platform, you can monitor your campaigns in real-time and quickly adjust them if things aren’t going as planned. No more waiting for reports to trickle in. You can make changes on the fly, which means your marketing efforts are always aligned with what’s working at the moment. Allows for True Personalization: Forget generic messaging. An omnichannel marketing platform helps you gather data from every customer interaction, allowing you to tailor your approach based on what each customer is interested in. Builds Stronger Customer Relationships: When you engage with customers across multiple channels in a relevant, timely way, you make them feel seen and valued. This connection goes beyond a single sale. It turns casual buyers into loyal customers who trust your brand to deliver on their needs, no matter where they are. Delivers More Bang for Your Buck: The beauty of automation is that it frees up your team to focus on your omnichannel strategy, while the omnichannel marketing automation platform handles the routine tasks. This efficiency leads to better targeting, reduced costs, and a stronger ROI. You’re reaching the right customers at the right time without wasting effort. Helps You Make Smarter Decisions: All your customer data is centralized, so you’re not guessing anymore. Whether you need to optimize a campaign or uncover new opportunities, the insights provided by the platform allow you to make data-driven decisions that move your business forward. Responds to Customers in Real Time: When someone shows interest in your product, the last thing you want is to lose that momentum. Omnichannel marketing platforms trigger automatic follow-ups based on actions customers take, so they get the right message when they’re most interested, whether it’s through an email, text, or on social media. Keeps Your Brand Consistent: With everything tied together in one platform, your message, tone, and offers stay consistent across channels. No matter where a customer encounters your brand, they’ll have the same experience and brand recognition each time. Elevates the Customer Experience: When all of your channels work together, customers feel like they’re interacting with a brand that really gets them. The result? A better overall customer experience, which translates to stronger loyalty, higher engagement, and more referrals. In short, an omnichannel marketing platform is a game-changer for B2C marketing teams. It brings your efforts together in a way that’s efficient, intelligent, and most importantly, human, making it easier to engage your audience and deliver results.   How to Choose the Right Omnichannel Marketing Platform for Your Team Choosing the right omnichannel marketing platform is a big decision for any team. It’s an investment that can elevate your marketing strategies, enhance omnichannel customer engagement, and improve overall performance. But with so many options available, how do you ensure you’re making the best choice for your team? Here are some key factors to think about. Integration Capabilities: Your platform needs to seamlessly integrate with the tools you already use, so you can focus on what really matters. Whether it’s your CRM, email marketing automation software, or social media platforms, you don’t want to waste time and energy managing multiple systems that don’t talk to each other. Ask yourself, how easily will this platform integrate with and support the tools and platforms you already use? Ease of Use and Customization: A platform that’s difficult to use is more of a burden than a help. Look for one that’s intuitive and easy for your team to get comfortable with. The last thing you want is a tool that causes frustration and slows things down. Think about how user-friendly the platform is for your team. Can you easily customize features to fit your unique needs? Data and Analytics: An omnichannel marketing platform should give you clear, actionable insights so you can make smart, informed decisions. Does the platform provide detailed omnichannel analytics that you can use to refine your campaigns? Can it help you track customer journeys and behaviors across channels? Scalability and Support: Your business is growing, and your platform needs to grow with it. The last thing you want is to outgrow your tool in six months and have to go through the hassle of switching to something new. Check whether the platform is scalable enough to accommodate your future growth. What level of customer support is offered, and how responsive is the team? Now that you have a sense of what to consider when choosing an omnichannel marketing automation platform, let’s dive into the key features to look for.   5 Key Features to Look for in an Omnichannel Marketing Automation Platform You can’t build a high-performing marketing engine founded on disconnected tools and vague customer data. If your team is working across five different platforms to run a single campaign, something’s broken. The tool you pick will either streamline your marketing or slow it down. So, forget the bells and whistles for a moment. What you really need are features that bring clarity to your customer experience. Here are the five features that serve as the foundation of a platform that can scale with your brand. 1. Unified Customer Profiles across Channels Modern marketing starts with understanding. A powerful omnichannel marketing platform should combine customer data from every touchpoint (website visits, email clicks, mobile app activity, purchase history, and other interactions) into a single, continuously updated profile. This unified view helps your team move from being ‘reactive’ to being ‘proactive’. Instead of blasting generic messages, you can deliver relevant content tailored to where that customer is in their journey. It’s the difference between feeling like a brand knows you… and feeling like it’s spam. 2. Behavior-Driven Automation Workflows Static email blasts are outdated. Customers expect relevant, timely communication based on how they engage with your brand. The platform you choose should let you create workflows that automatically trigger actions like sending a reminder, adjusting content, or changing the message channel, based on real-time behavior. For example, a user who browses a product but doesn’t buy it, should receive a well-timed nudge — maybe an email, or a push notification. The point is: your platform needs to adapt to customer intent and behavior, not force every lead down the same path. 3. Real-Time Analytics and Reporting You shouldn’t have to wait 48 hours to know if something flopped. You need to be able to tweak your omnichannel marketing automation strategy in real-time based on what’s happening right now. Does the platform offer real-time insights into campaign performance? Can you adjust tactics immediately based on live data? Also, no one wants 20 meaningless charts. Look for a platform that shows you the vital metrics, like clicks, conversions, and drop-offs, so your team can make quick, sure choices. 4. A Centralized Campaign Builder for Every Channel If you’re logging in and out of separate tools to handle email, SMS, web and mobile push notifications, and in-app messaging, something’s broken. Your omnichannel marketing platform should let you map and launch all of those in one place, from one logic flow. That way, if you’re running a product launch, you can build the entire experience—email, follow-up text, in-app message—all from the same workspace. This keeps your messaging consistent, and it saves your team loads of time. 5. Scalable Personalization Powered by AI Everyone talks about omnichannel personalization. But if it takes your team hours to set up basic name merges or segments, it’s not scalable. A strong platform should help you personalize campaigns at scale using AI, not by making you do more, but by automating based on real customer data. Whether that’s product recommendations, timing messages based on when someone usually engages, or switching up channels depending on preferences, the goal is simple: make it feel like a one-on-one conversation, not a broadcast.   5 Best Omnichannel Marketing Platforms to Increase Customer Engagement 1. MoEngage MoEngage is a powerful customer engagement platform built for B2C marketing teams that want to create seamless, personalized journeys across channels like email, mobile and web push notifications, SMS, WhatsApp, in-app messaging, web, and more. It’s designed to help brands understand their customers deeply and act on that understanding in real time. What makes MoEngage stand out is how it brings all your customer data into one unified platform, allowing you to automate complex journeys without jumping between tools or teams. Whether you’re re-engaging an app user, launching an omnichannel campaign, or sending a personalized offer, this platform makes it easy and efficient. No wonder so many brands switch to MoEngage! How Pricing Works: MoEngage offers a tiered pricing model based on Monthly Tracked Users (MTUs). The Growth plan starts around $750/month, but it depends on what features you want to use. Larger brands can opt for the Enterprise plan, which includes more advanced features, higher limits, and dedicated support. Best For: Growth-focused brands that want to deeply personalize customer experiences at scale, particularly in industries like Ecommerce, fintech, media, quick-service restaurants (QSRs), travel, and mobile-first apps. In fact, it’s the perfect Ecommerce marketing automation platform for omnichannel customer engagement. If your team values real-time insights, automation, and customer-centric engagement, MoEngage is likely a great fit. 2. Shopify Plus Shopify Plus is an enterprise-level Ecommerce platform designed to help brands deliver a seamless shopping experience across all customer touchpoints. It enables brands to sell on various platforms, including online stores, mobile apps, social media, and physical retail locations, all managed from a single dashboard. While Shopify Plus does a great job managing omnichannel commerce, it’s not as feature-rich on the marketing automation side. If your team is looking for deep personalization, behavioral segmentation, or advanced journey building, you’ll likely need to connect Shopify with a marketing automation software platform. How Pricing Works: Shopify Plus pricing varies based on specific business requirements and sales volumes. Best For: High-volume omnichannel retail marketers and brands looking for a scalable Ecommerce solution that offers basic omnichannel capabilities and centralized management of multiple sales channels. 3. ActiveCampaign ActiveCampaign does a great job of bridging marketing automation with a personal touch. It’s built for businesses that don’t just want to send mass emails, but send smart ones. The platform shines when it comes to customer segmentation, letting you trigger emails, SMS, or even site messages based on real behavior, not just assumptions. That said, it’s not the kind of tool you just open and instantly “get.” The automation builder is powerful, but there’s a learning curve. Still, once you set it up, it runs like a machine that’s personalized, timely, and way less manual effort than you’d expect. How Pricing Works: Pricing starts at $29 per month and scales based on contact volume and feature set. Plans can go up to $149/month or more, depending on business needs. Best For: Small to mid-sized businesses looking for a cost-effective, flexible marketing automation platform with strong segmentation and multichannel engagement tools. (No, we’re not getting into the omnichannel vs. multichannel marketing debate now). 4. HubSpot HubSpot is an all-in-one platform that helps brands grow by focusing on inbound marketing, sales, and customer service. It’s well-suited for those looking to integrate their marketing efforts across various channels, without the need for complex technical skills. Honestly, HubSpot’s strength is in inbound marketing and CRM. However, its capabilities in advanced omnichannel campaign automation aren’t as extensive as those in some other platforms. If you need highly sophisticated marketing features, you may want to look elsewhere. How Pricing Works: Pricing starts at $800 per month for the Marketing Hub. For full access to all features, the Enterprise plan starts at $3,600 per month. Best For: Brands that focus on inbound marketing and CRM, looking for a user-friendly platform to manage omnichannel efforts easily.   Migrate to a Better Omnichannel Marketing Platform Today One thing’s clear: not all omnichannel marketing platforms are created equal. The right platform should feel less like another tool and more like a strategic partner, helping you understand your audience, stay consistent across touchpoints, and make marketing smarter, not harder. MoEngage stands out for this very reason. In fact, our omnichannel marketing platform is built for teams who want more than just dashboards. It’s for marketers who want results. And the best part is, migrating to a customer engagement platform has never been easier. Want to see MoEngage in action? Book a demo today and explore what better marketing looks like. The post How to Choose an Omnichannel Marketing Platform appeared first on MoEngage.

(Credit: René Ramos; Nintendo; Sora)The Best Games on Every Platform Animal Crossing: New Horizons Animal Crossing: New Horizons (for Nintendo Switch) 4.0 Excellent No game may end up defining 2020 more than Animal Crossing: New Horizons. Nintendo’s adorable life simulator has always had its fans. However, with the real world under lockdown, countless players have flocked to their own virtual islands to find community. Paying a mortgage to a raccoon is a small price to pay for the freedom to relax in your own social life again. Advance Wars 1+2: Re-Boot Camp Advance Wars 1 + 2: Re-Boot Camp 4.0 Excellent Fire Emblem isn't Nintendo's only awesome strategy series. If you prefer soldiers and tanks over knights and horses, check out Advance Wars and its terrific turn-based tactics. This remake includes campaigns from the first two Game Boy Advance games, offering hours upon hours of brilliantly designed missions. You can also design your own maps and play against friends online. Advance Wars 1 + 2: Re-Boot Camp review ARMS ARMS (for Nintendo Switch) 4.0 Excellent ARMS is Nintendo's newest take on the fighting game genre. It combines cartoonish aesthetics, sci-fi weapons, and arm-stretching boxing into an accessible, offbeat fighter with a lot of variety. It's a polished, fun, competitive game that bears more than a passing visual similarity to Splatoon. Though time will tell if ARMS gains any momentum within the esports scene, the game offers plenty of opportunity to swing fists at your friends. Bayonetta 2 Bayonetta 2 (for Nintendo Switch) 4.5 Excellent Bayonetta 2 is another fantastic game that launched on the wrong system. Years later its initial release, Bayo 2 still stands as one of the best action games out there, and now that it's been ported from the Wii U to the Switch it can get the attention and devotion it deserves. Tight controls, robust challenge, and plenty of style make this stand out as a pinnacle of action games. Bayonetta 3 Bayonetta 3 (for Nintendo Switch) 4.5 Excellent Just when you thought Bayonetta couldn’t get any more bewitching, PlatinumGames delivers an absolute master class on video game action with Bayonetta 3. Besides Bayonetta’s familiar punches, kicks, and guns, you can further expand her combat options by summoning giant demons and directing their attacks. Meanwhile, the multiversal story is ridiculous, even by Bayonetta standards. Bloodstained: Ritual of the Night Bloodstained: Ritual of the Night (for Nintendo Switch) 4.0 Excellent If Bloodstained: Ritual of the Night's story of a demonic castle and a lone savior sounds incredibly familiar, it should: the game was spearheaded by Koji Igarashi, the big brain behind many revered Castlevania games. Bloodstained is an excellent Castlevania game in everything but name, hitting the same beats Symphony of the Night, Aria of Sorrow, and Order of Ecclesia did. If you're thirsty for a new, enjoyable Castlevania-like game that calls back to before Lords of Shadow rebooted the series and Mirror of Fate completely failed to capture any of its luster, this is the game for you. Bayonetta Origins: Cereza and the Lost Demon 4.0 Excellent Bayonetta Origins: Cereza and the Lost Demon isn’t a hard-hitting, nonstop action game like the main Bayonetta trilogy. Instead, this is a relatively relaxed adventure game full of puzzles and gorgeous storybook visuals. Young witch Cereza teams up with a young demon, Cheshire, to tackle challenges neither could complete alone. Although the combat isn’t quite as complex as in the mainline Bayo games, there’s still plenty of flair to the faerie fights. Bayonetta Origins: Cereza and the Lost Demon review Bravely Default II Bravely Default II (for Nintendo Switch) 4.0 Excellent Modern Final Fantasy games have become their own beasts, but games like Bravely Default II remind us why we fell in love with those classic Square Enix JRPGs. In battle, you can either perform multiple actions at once (Brave) or wait to save up for later turns (Default), which opens up many strategic possibilities. On Switch, the diorama world looks more beautiful and nostalgic than ever. Cadence of Hyrule: Crypt of the NecroDancer Cadence of Hyrule: Crypt of the NecroDancer (for Nintendo Switch) 4.0 Excellent Crypt of the NecroDancer was a surprise indie hit in 2015, catching gamers' eyes and ears with its combination of roguelike randomized dungeon exploration with rhythm game beat-keeping. It hit the Nintendo Switch in 2018, and now it's back in a new and much more Nintendo-specific form: Cadence of Hyrule: Crypt of the NecroDancer, a title that injects rhythm game mechanics into The Legend of Zelda. This Switch game seamlessly combines Zelda and Crypt of the NecroDancer, creating a surprisingly accessible and thoroughly enjoyable experience played to the beat of Zelda's classic and music. Cassette Beasts 4.0 Excellent Pokémon doesn't have a monopoly on monster catching. Cassette Beasts is a stylish, indie RPG that puts its own spin on collecting creatures and pitting them against each other in combat. The open world has many quests, the fighting mechanics have the extra depth that experienced players crave, and the story veers off in cool, surreal directions. Most importantly, there are some great monster designs, like ghostly sheep and living bullets. Cassette Beasts review Clubhouse Games: 51 Worldwide Classics Clubhouse Games: 51 Worldwide Classics (for Nintendo Switch) 4.0 Excellent Forget fancy new video games. Sometimes you just want to play chess, solitaire, or one of the other virtual vintage games that make up this classic compilation. Not only is this a convenient way to play some of history’s most enduring games with friends, but Clubhouse Games: 51 Worldwide Classics does a great job educating you on that history, including the fascinating early Hanafuda history of Nintendo itself. Game Builder Garage Game Builder Garage (for Nintendo Switch) 4.5 Excellent If you thought Super Mario Maker was a great way to learn about game development, give Game Builder Garage a spin. This incredibly powerful 3D game creation tool lets you make anything from platformers to racing games to puzzle mysteries. Thorough, friendly tutorials explain the robust “Nodon” coding language, so even novices can create hitboxes and manipulate the Z-axis like pros. Donkey Kong Country: Tropical Freeze Donkey Kong Country: Tropical Freeze (for Nintendo Switch) 4.0 Excellent The Switch has gotten a reputation as a machine for game ports, and there's nothing wrong with that. The Wii U wasn't the massive hit the Wii was, but it still had several excellent games that went underappreciated in their time. Donkey Kong Country: Tropical Freeze is one of them, a sequel to Donkey Kong Country Returns with even more challenge and variety. The Switch version of this game adds Funky Kong Mode, an easier setting and new playable character (Funky Kong himself) that makes the surprisingly brutal platforming feel a little less punishing. Hades Hades (for Nintendo Switch) Hades takes the punishing and divisive roguelike genre and masterfully twists it into one of the year's most addictive games. Fighting your way out of the Greek underworld with randomly changing skills and weapons feels incredible. The family drama at the game’s core gives you that extra narrative push to keep going. Plus, everyone is smoking hot. Indivisible Indivisible (for Nintendo Switch) While many role-playing games draw their influences from Western folklore, even RPGs made in Japan, Indivisible carves out a unique identity with a fresh Southeast Asian flavor. The 2D animation is exquisite, as we would expect from the developer of Skullgirls. Gameplay is a mix of nonlinear spaces to explore and enemies to defeat in tactical battles. Of the two types of play, the exploration sections impress us more. In these bits you find your way forward by using an axe to fling yourself up walls or by shooting arrows to blind sentries. That's just more satisfying than the frantic messes the fights, caught awkwardly between turn-based and real-time combat, can turn into.   Kirby's Return to Dream Land Deluxe Kirby’s Return to Dream Land Deluxe (for Nintendo Switch) 4.5 Excellent Kirby’s Return to Dreamland is a traditional, side-scrolling adventure compared to Kirby’s more radical outings. Still, it’s an excellent showcase of what makes even a normal Kirby game irresistible. This Deluxe version enhances the Wii co-op classic with a sweet, new art style; extra powers; and an original epilogue. Kirby’s Return to Dream Land Deluxe (for Nintendo Switch) review Kirby and the Forgotten Land Kirby and the Forgotten Land (for Nintendo Switch) 4.0 Excellent Kirby and the Forgotten Land finally gives the pink puffball the epic 3D adventure that Mario, Link, and Samus got years ago. Float through the skies in creative levels bursting with secrets. Upgrade familiar powers, such as hammers and swords, into formidable new forms. Or just sit back and marvel at how Nintendo made the post-apocalypse look so cute. Kirby Star Allies Kirby Star Allies (for Nintendo Switch) 4.0 Excellent Kirby games are always fun. Whether they're the simple platformers like Kirby's Adventure or weirdly gimmicky experiences like Kirby's Dream Course, every first-party experience with Nintendo's pink puff ball has been enjoyable. Kirby Star Allies is no different, with a lighthearted campaign filled with colorful friends and abilities, surprisingly challenging extra modes to unlock, and support for up to four players at once. Get on the Friend Train! The Legend of Zelda: Breath of the Wild The Legend of Zelda: Breath of the Wild (for Nintendo Switch) 4.5 Excellent Hyrule is in danger again, and Link must save it. That's been the theme for nearly every Legend of Zelda game, and it's still the case in The Legend of Zelda: Breath of the Wild. The series' basic premise and Link/Zelda/Ganon dynamic are present, but nearly everything else is different. The classic Zelda dungeon-exploration structure is replaced by a huge open world that's filled with destructible weapons, monsters, puzzles, and quests. Breath of the Wild's scope is one previously unseen in the Zelda series, and Nintendo executes the adventure-filled world with aplomb. The Legend of Zelda: Echoes of Wisdom The Legend of Zelda: Echoes of Wisdom - Nintendo Switch, Nintendo Switch – OLED Model, Nintendo Switch Lite 4.5 Excellent The Legend of Zelda: Echoes of Wisdom turns Nintendo's epic franchise on its head in more ways than one. Instead of the swordsman, Link, you play as Princess Zelda. Likewise, you don't directly attack enemies; you summon useful items and foes to aid you on the mission. The game takes the creative, improv spirit of Breath of the Wild and applies it to a classic 2D top-down Zelda adventure with delightful results. Plus, it just looks adorable. The Legend of Zelda: Echoes of Wisdom - Nintendo Switch, Nintendo Switch – OLED Model, Nintendo Switch Lite review The Legend of Zelda: Skyward Sword HD The Legend of Zelda: Skyward Sword HD (for Nintendo Switch) 3.5 Good No Zelda games are terrible, but no game polarizes the fan base quite like Skyward Sword. Fortunately, this HD remaster speeds up the pacing, enhances the graphics, and offers a button-based control scheme if you don’t care for motion controls. The structure feels especially linear in a post-Breath of the Wild world, but Zelda’s origin story is still worth experiencing. The Legend of Zelda: Tears of the Kingdom The Legend of Zelda: Tears of the Kingdom - Nintendo Switch, Nintendo Switch (OLED Model), Nintendo Switch Lite 5.0 Outstanding At launch, it was tough to imagine the Switch ever getting another game as good as Breath of the Wild. But years later, The Legend of Zelda: Tears of the Kingdom delivers everything we could have possibly wanted and more in this direct sequel to one of the greatest games ever made. Exploring the skies and underground caves makes Hyrule more vast than ever. New powers let you break the world apart and rebuild it as you see fit. Tears of the Kingdom is an irresistible, hypnotic adventure, and an absolute must-play for all RPG fans. The Legend of Zelda: Tears of the Kingdom - Nintendo Switch, Nintendo Switch (OLED Model), Nintendo Switch Lite review Lego Star Wars: The Skywalker Saga Lego Star Wars: The Skywalker Saga (for Nintendo Switch) 4.0 Excellent Who knows what the future holds for Star Wars, but Lego Star Wars: The Skywalker Saga provides a terrific toybox take on Episodes I-IX. The Lego recreations of all nine movies gives you plenty to experience as you blast baddies and solve Force puzzles. But what really makes this game so special is how it turns the entire Star Wars galaxy into an open world to explore, whether it’s on colorful planets or through the vastness of outer space in your trusty starfighter. Lego Star Wars: The Skywalker Saga (for Nintendo Switch) review Luigi's Mansion 3 Luigi's Mansion 3 - Nintendo Switch Standard Edition What started as a weirdly specific parody of Ghostbusters and Resident Evil has become of one the finest Mario spin-off adventures. Luigi’s spooky journey throughout a haunted hotel is arguably the most visually stunning game on the Nintendo Switch. Along with sucking up ghosts, you can now slam them (back) to death and shoot plungers to pull apart the scenery. Your greatest, and grossest, tool has to be Gooigi. This slimy green doppelgänger expands your puzzle-solving powers and provides an easy option for younger co-op partners. Lumines Remastered Lumines Remastered (for Nintendo Switch) 4.5 Excellent Puyo Puyo Tetris is great for classic, competitive block-dropping, but it's a bit overly perky and anime-ish to really relax to. Lumines Remastered is the ultimate chill-out block-dropper, syncing the mesmerizing pattern matching to dozens of hypnotic electronic and trance tracks. Load it on your Switch, put on your favorite headphones, and space out while you build huge combos. Mario & Luigi: Brothership Mario & Luigi: Brothership - Nintendo Switch, Nintendo Switch – OLED Model, Nintendo Switch Lite 4.0 Excellent Mario & Luigi: Brothership revives a Mario RPG subseries as a grand nautical adventure. The plumbers sail the seas, reconnecting scattered islands and battling foes with familiar, frenetic turn-based combat. On Nintendo Switch, the visuals and animations turn Mario and Luigi into cartoon-like characters. Mario & Luigi: Brothership - Nintendo Switch, Nintendo Switch – OLED Model, Nintendo Switch Lite review Mario + Rabbids: Kingdom Battle Mario + Rabbids: Kingdom Battle (for Nintendo Switch) 4.0 Excellent Before Minions, there were Rabbids, Ubisoft's manic, sublingual, noseless horde spawned from Rayman: Raving Rabbids. Then the weird, bug-eyed, rabbit-like creatures caused havoc in their own game series. Now, they're running around Mario's stomping grounds in Mario + Rabbids: Kingdom Battle. This strategy-RPG combines two cartoonish worlds with satisfyingly deep, XCOM-like gameplay for a very fun and strange experience. It's a combination of styles that work much, much better than you'd expect. Mario + Rabbids Sparks of Hope Mario + Rabbids Sparks of Hope (for Nintendo Switch) 4.0 Excellent Mario + Rabbids Kingdom Battle proved that these two mascots could come together for excellent, approachable tactics gameplay. Sparks of Hope is more of the same, but even better. Equipping Sparks lets you further customize your squad’s strategic abilities. Wide open levels provide entertaining exploration between the skirmishes. Mario Golf: Super Rush Mario Golf: Super Rush (for Nintendo Switch) 4.0 Excellent Leave it to Mario to find a way to make golf games feel fresh again. Mario Golf: Super Rush’s standout gimmick has golfers teeing off all at once, and then physically running across the course to take their next shot. You still have to plan smart strokes, but you also need to keep an eye on the clock. The lengthy, single-player adventure teaches you the ropes before you head online to face real challengers on the green. Mario Kart 8 Deluxe Mario Kart 8 Deluxe (for Nintendo Switch) 4.5 Excellent Mario Kart 8 stood out as the best-looking Mario Kart game yet when it came out on the Nintendo Wii U. Instead of making a new Mario Kart for the Nintendo Switch, Nintendo brought Mario Kart 8 to its new game system. In the process, Nintendo threw in both previously released DLC packs and made some few welcome changes to its multiplayer options, justifying the game's full retail price. Mario Kart 8 Deluxe is the most robust game in the series so far, and with the optional portability of the Switch, it ranks as a must-own title. Mario Strikers: Battle League Mario Strikers: Battle League (for Nintendo Switch) 4.0 Excellent Mario has played many sports throughout the years, but Mario Strikers: Battle League gives us the arcade soccer chaos fans have craved for more than a decade. It features fast-paced action, while allowing for depth and skill should you choose to push yourself. Customize your characters with stat-changing gear. Join online clubs to compete in ongoing seasons. And no one animates the Mario universe with as much style and attitude as the developers at Next Level Games. Mario Strikers: Battle League (for Nintendo Switch) review Mario Tennis Aces Mario Tennis Aces (for Nintendo Switch) 4.0 Excellent You don't need to be a sports fan to enjoy Nintendo sports games. If a sport has "Mario" in front of it, it's probably going to be a fun, very unrealistic romp instead of a serious simulation. Mario Tennis Aces is an exciting tennis game not because of any realistic physics, but because of fast, responsive gameplay and strategic mechanics that make matches feel more like rounds in a fighting game than tennis sets. Marvel vs. Capcom Fighting Collection: Arcade Classics Marvel vs. Capcom Fighting Collection: Arcade Classics - Nintendo Switch 4.0 Excellent Marvel vs. Capcom Fighting Collection: Arcade Classics lets you finally relive six legendary 2D fighters starring Marvel superheroes and Capcom icons. From the humble X-Men: Children of the Atom to the over-the-top Marvel vs. Capcom 2, this is vital fighting game history. An art gallery, modern control options, rollback netcode, and the underrated Punisher beat 'em up sweeten the deal. Marvel vs. Capcom Fighting Collection: Arcade Classics - Nintendo Switch review Metal Slug Tactics Metal Slug Tactics (for Nintendo Switch) Metal Slug Tactics trades the mainline series' fast-paced running and gunning for methodical, turn-based strategy gameplay. Still, it's just as action-packed as ever. Line up your units for devastating sync attacks. Enjoy the beautiful old-school sprite work. Plan your turns, hop into a giant tank, and obliterate foes. Metroid Dread Metroid Dread (for Nintendo Switch) 4.5 Excellent After nearly 20 years, Metroid Dread brings Samus Aran back to her 2D, bounty hunting roots for the true Metroid 5. In it, you explore a dense, dangerous new planet full of powers to pick up and enemies to eliminate. From uncompromising boss battles to terrifying chases, Dread more than lives up to its subtitle. If there's anyone strong enough to take down the terror, it's Nintendo's leading lady. Metroid Prime Remastered 5.0 Outstanding Metroid Prime is one of the best games ever made. It takes Super Metroid’s brilliant exploratory action and perfectly translates it to 3D with immaculate level design and immersive first-person shooting. This remaster, which ventures into the remake territory, includes everything that worked in the original, and ups the presentation to modern, beautiful standards. Plus, you can now play with dual-stick controls. Bring on Metroid Prime 4. Metroid Prime Remastered review Miitopia Miitopia (for Nintendo Switch) 3.5 Good Miis can do more than just play Wii Sports. In Miitopia, you use Nintendo’s cartoon caricatures to cast yourself, friends, and family as heroes and villains in a fast-paced, whimsical role-playing game. Turn yourself into a brave knight, while your buddy supports you as a pop star. The joke can’t quite sustain the whole runtime, but Miitopia is wildly entertaining.   Monster Hunter Stories 2: Wings of Ruin Monster Hunter Stories 2: Wings of Ruin (for Nintendo Switch) 4.0 Excellent If traditional Monster Hunter is just too intense for you, Monster Hunter Stories 2 lets you experience this cutthroat world as a turn-based JRPG. Befriend monsters and take them into battle. Hatch eggs to expand your menagerie. Strategic battles draw upon familiar Monster Hunter concepts. And, of course, Rathalos is here. New Pokemon Snap New Pokemon Snap (for Nintendo Switch) 4.0 Excellent The beloved Nintendo 64 spin-off finally gets the update it deserves. Instead of capturing Pokemon and forcing them to battle, New Pokemon Snap asks you to take beautiful photos of Pikachu and friends in their natural surroundings. The on-rails gameplay feels like a nonviolent version of a light gun game. The gorgeous graphics will inspire you to share your best pics online for the world to see. Nickelodeon All-Star Brawl Nickelodeon All-Star Brawl (for Nintendo Switch) 4.0 Excellent Imagine Super Smash Bros., but instead of playing as video game mascots, you control beloved cartoon characters beating each other senseless. That's Nickelodeon All-Star Brawl. From SpongeBob SquarePants to Ren and Stimpy to the Teenage Mutant Ninja Turtles, the roster covers all eras of Nicktoon nostalgia. Beyond the ironic meme potential, "Nick Smash" features genuinely fantastic gameplay made by a team clearly passionate about this particular form of "platform fighting" games. Nickelodeon All-Star Brawl (for Nintendo Switch) review Nintendo Labo Toy-Con 01 Variety Kit Nintendo Labo Toy-Con 01 Variety Kit (for Nintendo Switch) 5.0 Outstanding Labo is a weirder concept than the Switch itself. It's based around building cardboard "Toy-Cons" in which you place the Switch's components to let you do new things with them. It's also surprisingly functional, entertaining, and educational. The Nintendo Labo Variety Kit has all of the parts you need to build several different Toy-Cons like a piano and motorcycle handlebars, and walks you through every step of the process. Just building the Toy-Cons is fascinating, but the Toy-Con Garage mode adds surprisingly robust programming options to let you create your own remote-controlled creations. Nintendo Labo: VR Kit 4.5 Excellent It took over 20 years, but Nintendo finally got over its fear of virtual reality after the disastrous Virtual Boy. The Labo VR Kit lets you build your own VR headset that uses the Nintendo Switch and a set of lenses to create a stereoscopic image, and then insert that headset into different Toy-Con controllers to play a variety of games. That's already a ton of fun for $79.99 (or $39.99 for a starter set that only includes one Toy-Con to build instead of five). Add a programming environment on top that lets you create your own 3D games, and you have an impressive package. No More Heroes III No More Heroes III (for Nintendo Switch) 4.0 Excellent No More Heroes III, like the other games in Suda51’s hack-and-slash trilogy, is a punk art game. Sure, some parts may be “bad,” like the technical jank or empty open worlds. But it’s all in service of larger commentary on everything from schlocky movies to wrestling fandom to the video game industry itself. Plus, cutting aliens down to size feels legitimately fantastic, and really that’s what matters.  Penny's Big Breakaway 4.0 Excellent The creators of Sonic Mania deliver a new indie 3D platformer that feels like a forgotten Sega classic. Use your trusty yo-yo to swing and roll through colorful, tightly designed levels that test your momentum control. Bosses and other enemies are sometimes more annoying than fun, but the movement mechanics are a joy to master. Penny's Big Breakaway review Pikmin 3 Deluxe Pikmin 3 Deluxe (for Nintendo Switch) 3.5 Good Pikmin isn’t the most recognizable Nintendo franchise, but the approachable real-time strategy game carries as much magic as Mario and Zelda. This Wii U port offers more missions and ways to control your army of cute plant creatures. The campaign's local, co-op play opens all kinds of new strategies, too. Veterans of previous Pikmin wars may have seen most of this content before, but Pikmin newcomers should absolutely jump into this tiny, tactical, and tactile world. Pikmin 4 Pikmin 4 (for Nintendo Switch) 4.5 Excellent Pikmin has always been good, but the quirky real-time strategy game has never broken out of its cult status over the past 20 years. Hopefully, that all changes with Pikmin 4. The biggest and best Pikmin game yet, Pikmin 4 gives you new Pikmin to command, a cute and customizable dog companion, and many gorgeous areas to strategically explore whether above ground or in countless caves. The multiplayer could be better, but Pikmin 4 is a top-tier Nintendo game everyone should play. Pikmin 4 (for Nintendo Switch) review Pizza Tower Pizza Tower feels like a fever dream of 1990s cartoons, internet memes, and retro Wario Land games. Don’t let his pudgy exterior fool you. Protagonist Peppino Spaghetti has many incredibly fast and fluid platforming tools, including dashing and wall-running. You’ll need to master those tools to beat levels as fast as possible, without losing your mind. Pokemon Legends: Arceus Pokemon Legends: Arceus (for Nintendo Switch) 3.5 Good Pokemon Legends: Arceus finally gives the Pokemon franchise a long-awaited refresh. Taking place in the distant past of Diamond and Pearl’s Sinnoh region, Arceus lets you capture and study wild Pokemon in a world where humans still fear the creatures. Vast open fields, revamped battle mechanics, and an utterly addictive approach to exploration create the most immersive Pokemon experience yet. Pokemon Let's Go, Pikachu/Eevee! Pokemon: Let's Go, Eevee! 4.0 Excellent If the traditional Pokemon RPGs are still just a bit too complex for you, consider the casual adventures Pokemon Let's Go Pikachu and Let's Go Eevee. This duo remakes the first-generation Pokemon Yellow, with bright, colorful, HD graphics, and a new capture mechanic based on Pokemon Go. In addition, there are trainer battles and turn-based combat for people who dig classic Pokemon. Pokémon Scarlet and Violet Pokémon Scarlet - Nintendo Switch 4.0 Excellent Pokemon Sword and Shield and Pokemon Legends: Arceus experimented with expansive zones, but Pokémon Scarlet and Violet finally turns the monster-catching game into an open-world RPG. As we always suspected, the addictive Pokémon formula works brilliantly when you can go wherever you want, exploring towns and catching whatever monsters you encounter. Lingering technical issues keep it from reaching its full potential, but this is Pokémon's shining future. Pokemon Sword/Shield Pokemon Sword (for Nintendo Switch) 4.0 Excellent Pokemon Let’s Go Pikachu and Eevee were a nice warmup, but Pokemon Sword and Shield are the real home console Pokemon games we’ve been looking forward to playing. Travel across big, open landscapes to capture even bigger Pokemon. New expansions packs in 2020 give trainers even more regions to explore and more Pokemon to battle without having to buy a third version. The Pokedex will be complete before you know it.  Prince of Persia: The Lost Crown 4.5 Excellent Prince of Persia returns to its 2D roots with The Lost Crown, a standout entry in the crowded modern Metroidvania market. Everything just clicks. The massive map is a joy to explore. Clever puzzles make the most of inventive abilities. Deep combat systems allow satisfying expression. Challenging DLC further expands the adventure. And the presentation combines Persian flair with anime exuberance. Prince of Persia: The Lost Crown review Pokemon Unite Pokemon Unite (for Nintendo Switch) 3.5 Good If you’re curious about the MOBA genre, but scared of esports heavy-hitters like Dota 2 and League of Legends, then Pokemon Unite is the perfect place to get started. Two teams of five Pokemon battle each other in real-time to score goals across the map. This free-to-play game is also coming soon to mobile, so you’ll find plenty of aspiring Pokemon masters to challenge. Puyo Puyo Tetris Puyo Puyo Tetris (for Nintendo Switch) 4.5 Excellent Practically everyone in North America has heard of Tetris. Far fewer have heard of Puyo Puyo. Both are block-dropping puzzle games, but while Tetris has been Tetris for decades, Puyo Puyo has had many different tweaks and name changes in attempts to appeal to the west. It came out first as Puyo Pop, then received different licensed incarnations, such as Puzzle Fighter and Dr. Robotnik's Mean Bean Machine. Now, Puyo Puyo is making its mark here, thanks to Sega and a double-billing with Tetris. The pairing results in a title that's plump with game modes, unlockables, and solo and multiplayer options. Red Dead Redemption Red Dead Redemption (for Nintendo Switch) Grand Theft Auto put Rockstar Games on the map, but for many the team's true masterpiece is the epic, open-world Western saga known as Red Dead Redemption. John Marston's cowboy odyssey has the scathing tone you'd expect from the developer, but it also has heart and a sense of tragedy. The Nintendo Switch version perfectly maintains the original gameplay experience, from stylish shootouts to riding your horse across the empty desert. It also includes the Undead Nightmare DLC. Finally, a version of Red Dead you can play in a tent under the stars. Rebel Galaxy Outlaw Rebel Galaxy Outlaw (for Nintendo Switch) Rebel Galaxy Outlaw has enough action-packed, visually dazzling spaceship dogfights to excite any Star Fox fan. The real joy, however, is in the quieter moments, when you act out your galactic trucker fantasies by carrying cargo from space stations named after Texas towns. Improving your ship is a bit of a grind, but it’s a rewarding one. If you get bored, you can always shoot down pirates—or become one yourself. Rocket League Rocket League (for Nintendo Switch) Rocket League is soccer, with remote controlled cars and funny hats. It's amazing how compelling a game can be when the entire point of it is to use a car to knock a ball into a goal, but Rocket League nails it. Wild physics, colorful visuals, and simple game types you can keep coming back to while challenging friends and strangers make this one of the best pseudo-sports games on the Switch. Shovel Knight: Treasure Trove Shovel Knight: Treasure Trove (for Nintendo Switch) Platforming excellence comes to the Nintendo Switch courtesy of Yacht Club Games' Shovel Knight: Treasure Trove. This downloadable package includes the original Shovel Knight, one of 2014's top titles, as well as all the previously released DLC including the Plague of Shadows and Specter of Torment campaigns. If you long for some retro, 2D action, Treasure Trove a a game that you should not miss. Splatoon 3 Splatoon 3 (for Nintendo Switch) 4.0 Excellent Splatoon 3 isn't much different than Splatoon 2 (which in turn wasn't much different from Splatoon 1). However, no other online team-based shooter delivers an experience quite like this. Inking the ground, splatting opponents, and transforming from squid to kid never felt this good. The wealth of solo, cooperative, and competitive modes will keep you busy. Keep the party going with the excellent, roguelike DLC Side Order. Splatoon 3 (for Nintendo Switch) review Street Fighter 30th Anniversary Collection Street Fighter 30th Anniversary Collection (for Nintendo Switch) Street Fighter has been the biggest name in fighting games for decades, and Capcom is proud of that fact. While it really got going with Street Fighter II: The World Warrior, the Street Fighter 30th Anniversary Collection lets you play the original Street Fighter in all of its genre-building glory. And, after you realize how bad that first attempt was, you can play the much better sequels like Super Street Fighter II, Street Fighter Alpha 3, and Street Fighter III: Third Strike. You're looking at a dozen games in this collection, with loads of extra content like soundtracks and sprite data. Streets of Rage 4 Streets of Rage 4 (for Nintendo Switch) Streets of Rage 4 pounds life back into the dead sidescrolling beat ‘em up genre. The gameplay may not have progressed that much since Sega’s trilogy in the 1990s, but taking down hordes of goons with your fists has never looked better thanks to a thoroughly modern illustrated art style. A risky new mechanic that burns health to power special moves, unless you avoid getting hit, adds some fighting-game flair.  Super Bomberman R Super Bomberman R (for Nintendo Switch) 3.5 Good Bomberman's return to console gaming was one of the most surprising moments in the Nintendo's January 2017 Switch game showcase. Considering that the little guy's now the property of Konami, a company that's more known for killing P.T. and warring with Metal Gear maestro Hideo Kojima than making video games, it was shocking to see Super Bomberman R announced as a Nintendo Switch launch title. Thankfully, this newest entry in the beloved, bomb-tossing franchise keeps the series' simple and addicting core gameplay intact, and adds tons of modes, collectible items, and characters to keep things fresh. Super Mario 3D All-Stars Super Mario 3D All-Stars (for Nintendo Switch) 3.5 Good This classic Mario collection combines Super Mario 64, Super Mario Sunshine, and Super Mario Galaxy. They may not have received the radical visual overhaul of the original Super Mario All-Stars, but these are still three of the finest 3D platformers ever made—now playable in HD and on the go. Nintendo says this collection is a limited release, so get it while you can. Super Mario 3D World + Bowser's Fury Super Mario 3D World + Bowser's Fury (for Nintendo Switch) 4.5 Excellent Super Mario 3D World seamlessly blends the free-roaming, open-ended platforming of Mario 3D’s adventures with the concentrated multiplayer mayhem of his latest 2D romps. It was great on Wii U, and now it's even better on Nintendo Switch. However, this package’s real star is Bowser’s Fury, an ambitious spin-off that reimagines what an open-world Mario game can be. Super Mario Bros. Wonder Super Mario Bros. Wonder - Nintendo Switch 4.5 Excellent In the beginning, all Super Mario games were wonderful 2D sidescrollers that dazzled us with their sheer imagination. But as Mario set his sights on 3D heights, the New Super Mario Bros. series turned 2D Mario into a safe and bland nostalgia franchise. No more! Super Mario Bros. Wonder fills 2D Mario to the brim with whimsy, creativity, and joyful confusion. Turn levels into psychedelic dreamscapes! Customize your abilities! Compete against friends online! Transform into an elephant! You can do all of this and more in Super Mario Bros. Wonder. Super Mario Bros. Wonder - Nintendo Switch review Super Mario Maker 2 Super Mario Maker 2 (for Nintendo Switch) 4.5 Excellent Super Mario Maker 2 is a welcome update to the original Super Mario Maker. It adds a new skin, new themes, and plenty of new tools for making more creative and challenging Mario levels. You can create levels based on the graphics and mechanics of Super Mario Bros., Super Mario Bros. 3, Super Mario World, and New Super Mario Bros., just like in the previous Super Mario Maker. These levels can use one of 10 different themes: Ground, Sky, Underground, Forest, Underwater, Ghost House, Desert, Airship, Snow, and Castle. Sky, Forest, Desert, and Snow are new to Super Mario Maker 2. For more variety, you can toggle each theme to its nighttime variant, which adds unique twists to the gameplay. And, of course, you can share your creations online. Super Mario Odyssey Super Mario Odyssey (for Nintendo Switch) 5.0 Outstanding In Super Mario Odyssey, the heroic plumber returns to open-world game design for the first time since the incredible Super Mario 64. Though Odyssey isn't as technically groundbreaking as its predecessor, the action-platformer is packed to the brim with hat-tossing combat. Yes, hat tossing. This time around, Mario has a new friend, Cappy, who lets Mario dispatch enemies with the flick of the wrist. And, even better, Mario can assume the identity of an enemy, gaining its abilities, by plopping Cappy on the foe's head. Super Mario RPG Super Mario RPG - Nintendo Switch (OLED Model), Nintendo Switch Lite, Nintendo Switch 4.0 Excellent Forget Paper Mario or Mario and Luigi. The original Super Mario RPG, a collaboration between Nintendo and Square Enix, first showed us that Mario’s charms could translate to a Final Fantasy-style adventure. This faithful remake offers gorgeous new graphics and increased accessibility. At last, find out who Geno is. Super Mario RPG - Nintendo Switch (OLED Model), Nintendo Switch Lite, Nintendo Switch review Super Monkey Ball Banana Mania Super Monkey Ball Banana Mania (for Nintendo Switch) 4.0 Excellent Only video games can capture the simple pleasures that come from racing monkeys inside balls. Super Monkey Ball Banana Mania remasters hundreds of classic stages from Sega’s obstacle course series in a single, cool package. Don’t let the bright colors and friendly monkey faces fool you. Rolling your monkey to the goal demands an expert understanding of the game’s unforgiving physics. If you get too frustrated, take a break with Banana Mania's wacky, multiplayer mini-games. Super Smash Bros. Ultimate Super Smash Bros. Ultimate (for Nintendo Switch) 4.5 Excellent Super Smash Bros. Ultimate has everything a fan of Nintendo’s crossover mascot fighting game could want. A faster pace better for competitive play. Every single character who has ever appeared in the series, including third-party icons such as Banjo-Kazooie, Cloud Strife, and Solid Snake. There's a new single-player mode chock-full of even more fan service. The theme song even has lyrics now.  Tactics Ogre: Reborn Tactics Ogre Reborn (for Nintendo Switch) 4.0 Excellent The original Tactics Ogre enthralled fans in 1995 thanks to its deep strategy and strong narrative. If you missed out the first time, Tactics Ogre: Reborn gives you another chance to check out this lost classic, the prelude to Final Fantasy Tactics. Just don’t expect hugely revamped graphics. Telling Lies Telling Lies (for Nintendo Switch) Her Story was a test for the kind of interactive story game developer Sam Barlow could pull off with just FMV clips and a fake computer interface. Telling Lies is the Aliens to Her Story’s Alien. Instead of just investigating one woman’s interviews, you follow four different characters. Tracing a nonlinear mystery across so many different threads can get overwhelming. Fortunately, Hollywood actors Logan Marshall-Green, Alexandra Shipp, Kerry Bishé, and Angela Sarafyan make the clips compelling watches in their own right. Besides, we’re all pretty used at communicating through video chat these days.  Triangle Strategy Triangle Strategy (for Nintendo Switch) 4.0 Excellent A tactical follow-up to the gorgeous Octopath Traveler, Triangle Strategy is a luxurious strategy role-playing game that rewards your patience. Soak in the atmosphere on the land. Become invested in the characters and political intrigue. Methodically think through every option during turn-based battles and feel like an absolute strategic genius.  Trombone Champ Trombone Champ (for Nintendo Switch) Rhythm games usually make you feel like an ultra-cool rock god. Not Trombone Champ. This zany title embraces the goofy charm of its titular instrument, delivering an experience that is both awesome and awkward. The purposefully bumbling controls make each song sound like a confused elephant putting on a concert, an effect that's multiplied in local multiplayer. A light progression system unlocks famous trombone players like baseball cards while trying to solve a sinister riddle. The game is also available on PC, but the Switch version deserves props for its hilarious motion controls that take the trombone simulation to the next level. Tokyo Mirage Sessions #FE Encore Tokyo Mirage Sessions #FE Encore (for Nintendo Switch) 3.5 Good While you wait for Persona 5 to come to the Nintendo Switch, Tokyo Mirage Sessions #FE, a late Wii U port, is the next best thing. This bewildering crossover between Fire Emblem and Shin Megami Tensei has players entering the entertainment industry of Japan’s stylish Shibuya and Harajuku districts. Of course, you also do battle against demons by summoning Fire Emblem characters through the power of song. A streamlined battle system and pop music tone should delight players who don’t even care about anime RPGs.  Unicorn Overlord 4.5 Excellent As a Vanillaware game, we’re not surprised that Unicorn Overlord has an unbelievably beautiful illustrated aesthetic. However, the game backs up its looks with deeply strategic role-playing gameplay that requires tactical thinking. Ogre Battle fans, this one’s for you. Unicorn Overlord review Void Bastards Roguelikes can be a polarizing genre as their repetitive nature, random elements, and punishing difficulty threaten to make the entire experience a waste of time. Void Bastards avoids this trap with a core gameplay loop that’s a joy to repeat and an addictive sense of progression stringing you along the whole time.Each new spaceship you raid is basically a tiny comic book-styled System Shock level with spooky enemies to shoot, machinery to hack, character traits to manage, and equipment to salvage. Use that equipment to construct permanent new weapons and perks that make you eager to start another raid. Our journey across the galaxy stretched on for hours because it’s so easy to say “just one more piece of loot.”Note that Void Bastards is published by Humble Bundle, which is owned by PCMag’s parent company, Ziff Davis. WarioWare: Get It Together WarioWare: Get It Together (for Nintendo Switch) 4.0 Excellent WarioWare is one of Nintendo’s best and most shockingly self-aware franchises. It’s about Mario’s gross, evil doppelganger starting a shady game company to get rich. Fortunately for you, these “microgames” remain a pure blast of weird and wonderful bite-sized entertainment. The new gimmick here lets you and a friend tackle challenges with different characters whose unique move sets make you rethink your approach on the fly. Hurry up! Xenoblade Chronicles X: Definitive Edition 4.0 Excellent This late-period Wii U gem finally returns to close out the Nintendo Switch era. A standalone entry of the Xenoblade saga, Xenoblade Chronicles X: Definitive Edition takes place on a lush open-world planet teeming with friendly and hostile creatures. Explore on foot or, eventually, by flying a giant mech. The dynamic RPG combat rewards smart timing and synchronizing party members. Along with improved visuals, this definitive edition adds a new epilogue story. Xenoblade Chronicles X: Definitive Edition review

Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent every weekday. Our smartphones have transformed the way we take photos and videos and our relationship to these digital memories. Most of us will snap at least some pictures and clips every day with the gadget that’s always close at hand. If you want to get more creative with photos on your phone, you can. Sometimes you’re going to want to take a picture remotely, without your phone in your hand and your finger over the shutter button—maybe you’re taking a wide shot of a large group, or you want to capture a lot of your surroundings. Not only is this possible, there are multiple ways to go about it, no matter which flavor of phone you own. You can pick the one that you find the easiest to use, or switch between them as you need. Use your smartwatch If you’ve got an Apple Watch, it comes with a Camera app. Image: Raagesh C/Unsplash If you’ve got a smartwatch to match your smartphone, you can use it to take photos remotely, as long as you’re within about 33 feet (10 meters) of the phone. Get your handset in position first, then load up the relevant app on your watch—though you can then go back and readjust the phone if needed. With the Apple Watch and an iPhone, the app you want on your wrist is the Camera Remote app, which comes preinstalled. A viewfinder screen from your iPhone will appear: Use the digital crown to zoom, and the shutter button (in the middle) to take a shot. By default, a three-second timer is used, but you can change this by tapping the button with the three dots (lower right). For those of you with an Android phone and a Wear OS smartwatch, you can use Google’s default Camera app, which you should find preinstalled on your watch. Launch it from your wrist, and the Camera app should open on your connected phone: You can zoom using the slider on the right, and take a photo (with a three-second delay) by tapping the shutter button with a 3 on it. To change this delay, tap the three lines at the top. Use your voice Settings for Voice Control on iOS. Screenshot: Apple No matter what phone you have, it’ll come with support for voice commands—and one of those commands will let you take photos. This will only work where your phone is close enough to hear you, and where you’re happy to talk to it, but it can be useful in certain situations for remote controlling the camera app. On the iPhone, Siri can open the Camera app but won’t actually take a photo. To enable voice controlled capture, open Settings and choose Accessibility > Voice Control, then turn the feature on. The same page has a Commands menu where you can set up your custom voice command for taking photos, which will work from the viewfinder screen. On Android, it’s even easier: Just say “hey Google, take a photo”—you can even add a number of seconds for a timer countdown. Gemini is now the default assistant for this task: To make sure it responds to voice commands, open the app, tap your profile picture (top right), then choose Settings > “Hey Google ” & Voice Match. Use the timer Configuring the timer on a Pixel phone. Screenshot: Google This is a really straightforward one, and you don’t need any extra apps or devices to get it set up. Your phone’s camera app comes with a timer control, so you can position the shot, set the timer, and then get in the frame. There’s a bit of guesswork involved, especially if you’re using your phone’s rear camera (as you won’t be able to see yourself), but it’s a simple option. On the iPhone, you can tap the arrow near the top of the Camera app screen to reveal extra camera options at the bottom. Scroll through the icons until you reach the one that looks like a stopwatch. Tap this, and you can choose between a 3-second, 5-second, and 10-second delay when you press the shutter button. On Pixel phones, tap the gear icon (lower left in portrait mode) to find the timer control: As on the iPhone, the delay options are 3 seconds, 5 seconds, or 10 seconds. If you’re using the Camera app on a Galaxy phone, tap the four dots (to the right in portrait mode), then the timer icon (which looks like a stopwatch), and you get the same delay options. Use another method The latest Pixel phones have a Connected Cameras feature too. Screenshot: Google You’ve got yet more options for this if you need them. One is to use a simple Bluetooth clicker as a remote control: There are a whole host to choose from, such as this CamKix model that will cost you a mere $5.49. They work across iOS and Android and are easy to connect to your camera app. If you have two Pixel 9 phones, you can also use a special feature called Connected Cameras. You can find it from Settings by tapping Connected devices > Connection preferences > Connected Cameras: You get a brief explanation of what the feature does, and you can turn it on via the Use Connected Cameras toggle switch. This is a niche use case, as it only works with two handsets from the Pixel 9 series (at least for now). But if those are the phones you and your family have, you can use one to take photos through the camera of the other; head to the official guide from Google for more details on how it works.

Best of Summer Game Fest 2025 trailers – Mortal Shell 2, Game Of Thrones and more GameCentral Published June 7, 2025 3:33am Updated June 7, 2025 7:01am The Resident Evil and friends show (YouTube) Watch all the most interesting trailers from the biggest summer preview event of the year, including Sonic Racing: CrossWorlds, Code Vein 2, and Wu-Tang: Rise Of The Deceiver. You never know what you’re going to get with Summer Game Fest, the would-be replacement for E3 hosted by The Games Awards creator Geoff Keighley. Some years there’s tons of big name reveals and some years it’s mostly just AA and indie titles. This is one of those years. That doesn’t mean there was nothing of interest, but the mic drop reveal at the end of the two hour long show was Resident Evil Requiem, and it was by far the biggest game to be featured. Despite being only a day after the Nintendo Switch 2 launch, and Nintendo registered as a partner, the only time the console was even mentioned was a brief ad for Cyberpunk 2077: Ultimate Edition. Although that does probably increase the chances of a Nintendo Direct later in the month. There were a few notable trends for the games at this year’s Summer Game Fest: a lot of Soulslike titles with dark grey visuals, a lot of anime games, and plenty of live service titles still trying their luck at hitting the big time. So, if the thought of that doesn’t appeal you may find the pickings relatively thin. Although there’s also Jurassic World Evolution 3 and the Deadpool VR game if you fancy something different. Mortal Shell 2 Expert, exclusive gaming analysis Sign up to the GameCentral newsletter for a unique take on the week in gaming, alongside the latest reviews and more. Delivered to your inbox every Saturday morning. The first annoucement was Mortal Shell 2, a sequel to the 2020 Dark Souls clone that is still one of our favourite Soulslikes not made by FromSoftware. Developed by a mere 30-man team (Keighley was keen to highlight that many of the games were by surprisingly small developers) the sequel seems to be going for a more overt horror atmosphere, while there was a lot more gun combat than usual for the genre. It’s out sometime in 2026. Death Stranding 2: On The Beach It’s never a surprise to see Hideo Kojima at a Geoff Keighley event but the cut scene he decided to show for Death Stranding 2 was not exactly the most enthralling. It featured Luca Marinelli as Neil and his real-life wife Alyssa Jung as therapist Lucy, arguing about the fact that he’s forgotten who she is. Neil is apparently the villain of the piece, and the one dressed up in Solid Snake cosplay in some of the previous images. The game itself is out in just a few weeks, on June 26. Sonic Racing: CrossWorlds Sega had a strange little dig at Mario Kart World during their reveal of Sonic’s latest kart racer, pointing out that it has cross-play… even though Mario Kart is obviously only on Nintendo formats. The game looked good, but the focus of the demonstration was crossover characters from other games, including Hatsune Miku, Ichiban Kasuga from Like A Dragon, Joker from Persona 5, and Steve from Minecraft. The game will be released on September 25 for every format imaginable. Code Vein 2 We’re really not sure the art style in this unexpected sequel to the 2019 Soulslike works very well, with its anime characters and realistic backdrops, but at least it’s something a bit different. The original didn’t seem quite successful enough to justify a follow-up, but the action looks good and at least it’s one Soulslike that’s not copying FromSoftware’s visuals as well as its gameplay. It’ll be released for Xbox Series X, PlayStation 5, and PC sometime next year. Game Of Thrones: War For Westeros It does seem madness that there’s never been a console action game based on Game Of Thrones. There still isn’t, but at least this real-time strategy game isn’t just some seedy mobile title. Unfortunately, the pre-rendered trailer never showed a hint of any gameplay, so there’s no clue as to what it’s actually like, but apparently it involves ‘ruthless free-for-all battles where trust is fleeting and power is everything’. It’s out next year and seems to be PC-only, which is a shame as it could have worked as a spiritual sequel to EA’s old Lord Of The Rings real-time strategies. Onimusha: Way Of The Sword It’s been a very busy week for Capcom this week, with Pragmata re-unveiled at the State of Play on Wednesday and Resident Evil Requiem being the big reveal at the end of Summer Game Fest. But we also got a new gameplay trailer for the reboot of Onimusha, which looks extremely pretty and continued the series’ tradition of not even trying to have anyone sound like they’re actually from Japan (like Resident Evil, the originals only had English voiceovers). There’s no release date yet, but it’s out next year on Xbox Series X/S, PlayStation 5, and PC. Felt That: Boxing One of the strangest reveals of the show was what seems to be a Muppet version of Punch-Out!!, with the potty-mouthed puppets taking part in what also probably counts as a homage to Rocky. The gameplay does seem almost identical to Nintendo’s old boxing game but hopefully there’s a bit more to it than that. The game doesn’t have a release date and is currently scheduled only for PC. ARC Raiders Expected to be the next big thing in online shooters, the only thing ARC Raiders has been missing is a release date, but it finally got that at Summer Game Fest. It’ll be out on October 30 for Xbox Series X/S, PlayStation 5, and PC, which is interesting because that’s right around the time you’d expect this year’s Call Of Duty to come out – and the new Battlefield, if EA launches it this year. ARC Raiders’ strong word of mouth gives it a head start though, which could make for an interesting autumn shootout. Out Of Words When we interviewed Jospeh Fares about Split Fiction, we asked him why he thought no one had ever tried to copy his games, despite their huge success. He didn’t know but finally another developer seems to have wondered the same thing and Out Of Words does look very reminiscent of It Takes Two in particular. The hand-crafted, stop motion visuals are neat though and it’s definitely one to watch, even if it doesn’t have a release date yet. Lego Voyagers Another game taking inspiration from Split Fiction, at least in the sense that it has a friend pass that means only one person has to own a copy of the game to play online co-op. It’s by the creators of the very good Lego Builder’s Journey and rather than being based on Lego licensed sets, or any other established toy line, it’s all about solving puzzles by building Lego structures. If it’s as good as Lego Builder’s Journey it’ll be doing very well indeed, although there’s no release date yet. Mixtape Between South Of Midnight and The Midnight Walk, and Out Of Words, stop motion animation Is suddenly very popular for video games. The art style in this new game from Annapurna was notably different though, and while we’re not entirely sure what’s going on in terms of the gameplay the 80s soundtrack sounds like it’ll be the best thing since GTA: Vice City. Acts Of Blood Made by just nine people in Indonesia, this very bloody looking beat ‘em-up looked extremely impressive, and also very reminiscent of the violence in Oldboy. We didn’t quite gather what was going on in terms of the story but we’re sure revenge has something to do with it, as you beat down hordes of goons and get a Mortal Kombat style view of an opponent’s skeleton, when you manage to put a big enough dent in it. It’ll be out on PC next summer. Scott Pilgrim EX We can’t say we’ve ever been fans of Scott Pilgrim, either the comics or the film, but the 2D graphics for this new scrolling beat ‘em-up look gorgeous. It’s clearly intended as follow-up to Ubisoft’s film tie-in from 2010, which was well received by many, and is by the same team behind Teenage Mutant Ninja Turtles: Shredder’s Revenge and Marvel Cosmic Invasion (which was also at Summer Game Fest and announced Rocket Racoon and She-Hulk as characters). It’ll be out on current and last gen consoles and PC next year. Hitman: World of Assassination Although 007 First Light did get a quick name check on stage, developer and publisher IO Interactive instead spent their time talking about Agent 47 in MindsEye and Mads Mikkelsen in Hitman: World of Assassination (aka Hitman 3). He’ll be reprising the role of Le Chiffre as the latest elusive target in the game – a special character, usually played by a famous actor, that is only available to assassinate for 30 days, starting from today. That’s neat but it’s also interesting that it implied IO has a considerable amount of leeway with the Bond licence and what they can do with it. Lego Party! The other Lego game to be unveiled was an outrageously obvious clone of Mario Party, only with 300 different minifigures instead of the Mushroom Kingdom crew. These can be rearranged in trillions of different combinations, in order to compete for stars golden bricks and play 60 different mini-games. We’re big fans of Mario Party (and Lego) so if this manages to be as fun as Nintendo’s games then we’re all for it. It’ll be release for both consoles and PC this year. Blighted A new game from Drinkbox Studios, makers of Guacamelee! and Nobody Saves The World is immediately of interest but this Diablo-esque role-player looks a bit more serious and horror tinged than their previous games. It also seems to be channelling Hades creator Supergiant Games, none of which is a bad thing. Whether it’s a Metroidvania or not isn’t clear but at certainly points in the trailer it definitely seems to have co-op. It’s not certain which formats it’s coming to but it’s out on PC next year. Infinitesimals A lot of people are probably going to compare this to online survival game Grounded, but the plot makes it sound like a more serious version of Pikmin, with aliens visiting Earth and battling with both insects and some sort of mechanical robot menace, as you search for your lost crew. It’s out for consoles and PC next year and while there’s very little concrete information on the gameplay the visuals certainly look impressive. Wu-Tang: Rise Of The Deceiver Whether you care about the Wu-Tang Clan or not this had some of the nicest visuals of any game at the show. They seemed fairly obviously influenced by the Into The Spider-Verse movies, but that’s no bad thing, and we’re only surprised that hasn’t happened before. The idea of a Wu-Tan action role-playing game was leaked quite a while ago, where it was described as Diablo meets Hi-Fi Rush, which does seem to fit with what you see in the trailer. There’s no release date so far. Into The Unwell There were a lot of great looking games at the show, but this might have been our favourite, with its 40s style animation reminiscent of a 3D Cuphead. It’s a bit hard to tell exactly what’s going on with the story but you seem to be playing an alcohol abusing cartoon character who’s been tricked by the Devil into… taking part in a third person action roguelite, that also has three-player co-op. There’s no release date but if it looks as good as it plays it’ll be doing very well indeed. Stranger than Heaven The final reveal before Resident Evil Requiem was what was previously codenamed Project Century and while it looks like a Yakuza spin-off it’s not actually part of the franchise, even though it’s by the same developer. Sega didn’t explain much, but when the game was first introduced it was set in Japan in 1915 and yet this trailer is set in 1943 (i.e. in the middle of the Second World War). More Trending Given the codename that probably implies you’re playing in multiple time periods across the whole century. There was no mention of formats or a release date though, so it’s probably still quite a while away from release. Resident Evil Requiem was the biggest news of the night (YouTube) Email gamecentral@metro.co.uk, leave a comment below, follow us on Twitter. To submit Inbox letters and Reader’s Features more easily, without the need to send an email, just use our Submit Stuff page here. For more stories like this, check our Gaming page. GameCentral Sign up for exclusive analysis, latest releases, and bonus community content. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Your information will be used in line with our Privacy Policy

WWDC 2025, Apple’s annual developers conference, starts at 10 a.m. PT / 1 p.m. ET. Monday. Last year’s event was notable for its focus on AI, and this year, there is considerable pressure on the company to build on its promises, and to change the narrative after months of largely negative headlines. As in previous years, the company will focus on software updates and new technologies, including the next version of iOS, which is rumored to have the most significant design changes since the introduction of iOS 7. But iOS 19 (or 26, if other rumors about the new naming system are true) isn’t the only thing the company will announce at WWDC 2025. Here’s how you can watch the keynote livestream. iOS is getting the most dramatic design change in over a decade When Apple introduced a major overhaul to iOS back in 2013 with the launch of iOS 7, it felt jarring for many users with the shift from the prior skeuomorphic design with gradients and real-world textures to the more colorful, but flat, design style that reflected Apple’s then chief design officer Jony Ive’s taste for minimalism. Now, new reports suggest that an upcoming redesign could provoke a similar level of reaction. Reports suggest the new design may have elements referencing visionOS, the software powering Apple’s spatial computing headset, the Apple Vision Pro. If true, that means the new OS could feature a transparent interface and more circular app icons that break away from the traditional square format today. This visual redesign could be implemented across all of Apple’s ecosystem (including even CarPlay), according to Bloomberg, providing a more seamless experience for consumers moving between their different devices. Techcrunch event Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Boston, MA | July 15 REGISTER NOW iOS will change its naming system According to Bloomberg, Apple will announce a change in the naming system for iOS at this year’s WWDC. Instead of announcing the next version of iOS as iOS 19, Apple’s operating systems will shift to being named by year. That means we could be set to see the launch of iOS 26 instead, alongside the OSes for other products, including adOS 26, macOS 26, watchOS 26, tvOS 26, and visionOS 26. Apple may keep the AI news light this year While it might be challenging to top the news related to Apple Intelligence at WWDC 2024, the company is expected to share a few updates on the AI front. The company has seemingly been caught flat-footed in the AI race, making announcements about AI capabilities that had yet to ship, leading even some Apple pundits to accuse the company of touting vaporware. While Apple has launched several AI tools like Image Playground, Genmoji, Writing Tools, Photos Clean Up, and more, its promise of an improved Siri, personalized to the end user and able to take action across your apps, has been delayed. Meanwhile, Apple has turned to outside companies like OpenAI to give its iPhone a boost in terms of its AI capabilities. At WWDC, it may announce support for other AI chatbots, as well. With Jony Ive now working with Sam Altman on an AI hardware device, Apple is under pressure to catch up on AI progress. Image Credits:Nikolas Kokovlis/NurPhoto / Getty Images In addition, reports suggest that Apple’s Health app could soon incorporate AI technology, which could include a health chatbot and generative AI insights that provide personalized health-related suggestions based on user data. Additionally, other apps, such as Messages, may receive enhancements with AI capabilities, including a translation feature and polls that offer AI-generated suggestions, per 9to5Mac. Apple will likely make the most of a number of smaller OS updates that involve AI, given its underwhelming progress. Reports suggest that these updates could include AI-powered battery management features and an AI-powered Shortcuts app, for instance. iPhone users may get a dedicated gaming app Bloomberg confirmed a 9to5Mac report that said Apple is developing a dedicated gaming app that will replace the aging Game Center app. The app could include access to Apple Arcade’s subscription-based game store, plus other gaming features like leaderboards, recommendations, and ways to challenge your friends. It could also integrate with iMessage or FaceTime for remote gaming. Image Credits:Gabby Jones/Bloomberg / Getty Images Updates to Mac, Watch, TV, and more Along with the new design, reports suggest that Apple’s other operating systems will get some polish, too. For instance, macOS may also see the new gaming app and benefit from the new AirPods features. It’s also expected to be named macOS Tahoe, in keeping with Apple’s naming convention that references California landmarks. Apple TV may get a visual overhaul, but also changes to its user interface, the new gaming app, and other features. AirPods to get new features In addition to Messages getting a translation feature, Bloomberg reported that Apple could also bring a live-translate language feature to its AirPods wireless Bluetooth earbuds, allowing real-time translation during conversations. The iPhone will translate spoken words from another language for the user and will also translate the user’s response back into that language. A new report from 9to5Mac also suggests that AirPods may get new head gestures to complement today’s ability to either nod or shake your head to respond to incoming calls or messages. Plus, AirPods may get features to auto-pause music after you fall asleep, a way to trigger the camera via Camera Control with a touch, a studio-quality mic mode, and an improved pairing experience in shared AirPods. Image Credits:Darrell Etherington Apple Pencil upgrade According to reports, the Apple Pencil is also receiving a new update, one that will benefit users who wish to write in Arabic script. In an effort to cater to customers in UAE, Saudi Arabia, and India, Apple is reportedly launching a new virtual calligraphy feature in iPadOS 19. The company may also introduce a bi-directional keyboard so users can switch between Arabic and English on iPhones and iPads. No hardware announcements? There haven’t been any rumors regarding new devices, because no hardware is ready for release yet, according to Bloomberg. Although it’s always possible that the company will surprise us with a new Mac Pro announcement, most reports are saying this is highly unlikely at this point. Some reports indicate that Apple may also announce support for a new input device for its Vision Pro: spatial controllers. The devices would be motion-aware and designed with interaction in a 3D environment in mind, 9to5Mac says. In addition, Vision Pro could get eye-scrolling support, enabling users to scroll through documents on both native and third-party apps. Bloomberg had reported in November that Apple was expected to announce a smart home tablet in March 2025, featuring a 6-inch touchscreen and voice-activated controls. The device was said to include support for Home Control, Siri, and video calls, but has yet to launch. Following the discovery of a filing for “HomeOS” by PMC’s Parker Ortolani, speculation has arisen that Apple may unveil the software for the device at WWDC.

Who Could Buy Unity? / News / June 7, 2025 / Business, Unity Earlier this week 80.lv ran the incredibly misleading (some could say click-baity) article Analyst Suggests Apple Might be Considering Buying Unity After Legal Defeat to Epic Games. Might is doing some heavy lifting there as there is no actual evidence that Apple or any other company are currently looking to purchase Unity Technologies. That said, it is an interesting topic as a pure thought exercise. So today we are going to discuss the companies that could be potential suitors for Unity. Unity The obvious place to start is with Unity Technologies, which is to say they can simply stay an independent organization. While they are not profitable, their financial situation has been trending in a positive direction of late and they have sufficient cash and resources to stay independent for the foreseeable future. Should things get bad at Unity, it is possible one of their largest investors (Silver Lake Group, Vanguard Group, Sequoia Capital, Black Rock, etc) could take the company private again. Put simply, Unity does not need to be purchased and things can be kept as they are. Apple The original premise of this article is that Apple should buy Unity. Reasons why Apple should buy Unity: Apple and Unity have a long history, with Unity having been originally a Mac exclusive application and it has always supported Apple platforms Unity is by far the most used application for creating games on the Apple App Store Unity Grow products (ads, user acquisitions, analytics, etc) could have good synergy with Apples products Apple could prevent a potential future rival, especially around 3rd party app stores Reasons why Apple won’t buy Unity: Apple has never made a purchase anywhere near the size of Unity. Their largest acquisition to date (Beats) would be 1/4 to 1/5 the size of acquiring Unity Apple has never really gotten involved in gaming beyond small initiatives in the past Apple mostly grows in-house over acquisition and more acquisitions are subsumed into other Apple products, Unity is not a good fit here Amazon Amazon have heaps of cash and aren’t afraid to use it such as acquiring MGM, Whole Foods, Twitch and many more companies over the years. They also have several gaming-oriented interests and have made an attempt (that failed badly) to become a major game developer in the past. Reasons why Amazon should buy Unity: Amazon tried to enter gaming in a big way once already with the licensing of CryEngine to create Lumberyard (now O3DE) and buying up or forming several game studios. Unity would provide a much larger and more established foothold should they wish to buy their way in Amazon web services could be a good compliment to Unity’s server side offerings, while Unity’s Grow division could be a good fit for Amazon platforms Integration with their gaming platforms (Twitch, Luna, etc) Reasons why Amazon won’t buy Unity: Their last attempt into game development was a massive failure and much of it was rumored to be a culture problem Tencent Tencent have invested HEAVILY into the world of gaming (Ubisoft, Epic Games, Riot Games, Supercell, Snap, Funcom, Activision Blizzard, From Software, etc) and aren’t afraid of throwing money around, so Unity could be a good fit in that portfolio. That said recent political climate changes would render this acquisition very unlikely. Reasons why Tencent should buy Unity: Tencent have a presence across the entire gaming industry and already have a minority stake in Epic Games (Unreal Engine). This would more or less give them a controlling influence over two of the biggest players in the space Access to or ownership of Unity’s recently created China Joint Venture Integration with Tencents other holdings like WeChat or Snap might provide some synergies Reasons why Tencent won’t buy Unity: Not a snowballs chance in hell that regulators allow this acquisition to happen, from antitrust issues of owning stakes in both Unity and Unreal Engine, to just more broad geopolitical issues in the modern world Microsoft Microsoft are heavily invested in two areas that overlap with Unity, gaming and software development tools. On paper they might appear to be the perfect suitor for Unity and they have the cash hoard to make such a purchase with ease. Reasons why Microsoft should buy Unity: Unlike Apple, Microsoft has long been a proponent of growth via acquisition with some of their pillar products coming in the form of acquisitions. They also do not shy away from huge dollar purchases such as Activision Blizzard (69B), LinkedIn (26B), Nuance (20B), Skype (8.5B), ZeniMax (7.5B), GitHub (7.5B), Nokia (7B), Mojang[Minecraft] (2.5B) Microsoft have a long history of leveraging their development tools to grow their platforms Microsoft gaming studios/relationships/holdings such as XBox, Game Pass/PC Gaming, DirectX, Havok, etc. could benefit from a tighter relationship with Unity Like Amazon, Microsoft server-side services (Azure) could be used to power Unity Grow services Reasons why Microsoft won’t buy Unity: Microsoft only just finished their acquisition of Activision and it was an arduous and nearly doomed process. Buying another company in the gaming space might be a step too far for regulators While Microsoft doesn’t mind spending huge money on acquisitions, they also don’t mind killing those companies off after (Nokia? Skype?), especially if there is a market downturn like we are experiencing now AppLovin If there is a company that is most likely to buy Unity, and that would synergize best with Unity products, it’s AppLovin. In broad strokes, AppLovin, IronSource and Unity (Grow) are all in the same business. On top of that many of AppLovin’s biggest customers and products are directly tied to the Unity ecosystem. In fact, Unity and AppLovin are such a good fit that AppLovin attempted to buy Unity for nearly $20B back in 2022, when Unity instead pursued it’s doomed merger with IronSource. So, why would it make sense for AppLovin to buy Unity now? Well, these two 5 year stock performance charts more or less tell the entire story: It becomes crystal clear from that fateful date in August of 2022 which company has performed better and right now AppLovin is absolutely flush with cash. If there is a company that makes sense to acquire Unity, it’s AppLovin. Of course now that Unity owns IronSource, there are certainly questions of regulatory approval if this would even be allowed. Once again, this entire exercise is simply a thought exercise, just for fun. There is no public available news that ANYONE are looking to acquire Unity, nor that Unity is looking to be acquired. You can learn more about my thoughts on the matter in the video below.

“I want to make a big announcement,” said Faryar Shirzad, the chief policy officer of Coinbase, to a nearly empty room. His words echoed across the massive hall at the Bitcoin Conference, deep in the caverns of The Venetian Expo in Las Vegas, and it wasn’t apparent how many people were watching on the livestream. Then again, somebody out there may have been interested in the panelists he was interviewing, one of whom was unusual by Bitcoin Conference standards: Chris LaCivita, the political consultant who’d co-chaired Donald Trump’s 2024 presidential campaign. “I am super proud to say it on this stage,” Shirzad continued, addressing the dozens of people scattered across 5,000 chairs. “We have just become a major sponsor of the America250 effort.” My jaw dropped. Coinbase, the world’s largest crypto exchange, the owner of 12 percent of the world’s Bitcoin supply, and listed on the S&P 500, was paying for Trump to hold a military parade.No wonder they made the announcement in an empty room. Today was “Code and Country”: an entire day of MAGA-themed panels on the Nakamoto Main Stage, full of Republican legislators, White House officials, and political operatives, all of whom praised Trump as the savior of the crypto world. But Code and Country was part of Industry Day, which was VIP only and closed to General Admission holders — the people with the $199 tickets, who flocked to the conference seeking wisdom from brilliant technologists and fabulously wealthy crypto moguls, who believed that decentralized currency on a blockchain could not be controlled by government authoritarians. They’d have drowned Shirzad in boos if they saw him give money to Donald Trump’s campaign manager, and they would have stormed the Nakamoto stage if they knew the purpose of America250. America250 is a nonprofit established by Congress during Barack Obama’s presidency with a mundane mission: to plan the nationwide festivities for July 4th, 2026, the 250th anniversary of the signing of the Declaration of Independence. “Who remembers the Bicentennial in 1976?” the co-chair, former U.S. Treasurer Rosie Rios, asked the crowd. “I remember it like it was yesterday, and this one is going to be bigger and better.” But then Trump got re-elected, appointed LaCivita as co-chair, and suddenly, the party was starting earlier. The week before the conference, America250 announced that it would host a “Grand Military Parade” on June 14th to celebrate the U.S. Army’s 250th birthday, releasing tickets for prime seats along the parade route and near the Washington Monument on their website, hosting other festivities on the National Mall, and credentialing the press covering the event. (Their celebrations and events are a different operation from the U.S. Army, which had never planned for a parade to celebrate its 250th birthday, much less a military parade, but is now spending up to $45 million in taxpayer dollars to make the parade happen.) According to the most recent statements from Army officials, the parade will include hundreds of cannons, dozens of Black Hawk and Chinook helicopters, fighter jets, bombers, and 150 military vehicles, including Bradley Fighting Vehicles, Stryker Fighting Vehicles, Humvees, and if the logistics work out, 25 (or more) M1 Abrams tanks. Trump had spent years trying to get the government to throw a military parade — primarily because he’d attended a Bastille Day parade in France and became jealous — and now that he was back in office, he’d finally eliminated everyone in the government who previously told him that the budget didn’t exist for such a parade, that the tank treads would ruin the streets and collapse the bridges, that the optics of tanks, guns and soldiers marching down Constitution Avenue were too authoritarian and fascist. June 14th also happens to be Donald Trump’s birthday.And Coinbase, whose CEO once told his employees to stop bringing politics into the workplace, was now footing the bill — if not for this military parade watch party, then for the one inevitably happening next year, when America actually turns 250, or any other festivities between now and then that may or may not fall on Trump’s birthday. (This wasn’t the first party they helped fund, though. Earlier this year, Coinbase wrote a $1 million check to Trump’s inauguration committee. One month later, the SEC announced that it was dropping an investigation into Coinbase.) I had to keep reminding myself that I was at the Bitcoin Conference. I’d been desperately looking for the goofy, degenerate party vibes that my coworkers who’d covered previous crypto conferences told me about: inflated swans with QR codes. Multimillionaires strolling around the Nakamoto Stage in shiba inu pajamas. Folks who communicated in memes and acronyms. Celebrity athletes who were actual celebrities. “Bitcoin yoga,” whatever that was. Afterparties with drugs, lots of drugs, and probably the mind-bending designer kind. And hey, Las Vegas was the global capital of goofy, degenerate partying. But no, I was stuck in a prolonged flashback to every single Republican event I’ve covered over the past ten years – Trump rallies, conservative conferences, GOP conventions, and MAGA fundraisers, with Lee Greenwood’s “God Bless the USA” playing on an endless loop. There was an emcee endlessly praising Trump, encouraging the audience to clap for Trump, and reminding everyone about how great it was that Trump spoke at the Conference last year, which all sounds even stranger when said in an Australian accent. In addition to LaCivita, there were four GOP Congressmen, four GOP Senators, one Trump-appointed SEC Commissioner, one Treasury Official, two senior White House officials (including David Sacks, the White House crypto and A.I. czar), and two of Trump’s sons. All of them, too, spent time praising Trump as the first “crypto president.” (Vice President J.D. Vance would be speaking the next day to the general admission crowd, but he was probably going to praise Trump, too.) The titles of the panels seemed to be run through some sort of MAGA generative AI system: The Next Golden Age of America. The American Super Grid. Making America the Global Bitcoin Superpower. The New Declaration of Independence: Bitcoin and the Path Out of the U.S. National Debt Crisis. (Speaker: Vivek Ramaswamy.) Uncancleable: Bitcoin, Rumble & Free Speech Technology. (Speaker: Donald Trump Jr.) The only difference was that this MAGA conference was funded by crypto. And if crypto was paying for a MAGA conference, and they had to play “God Bless the USA,” they were bringing in a string quartet.Annoyed that I had not yet seen a single Shiba Inu — no, Jim Justice’s celebrity bulldog was not the same thing — I left Nakamoto and went back to the press area. It hadn’t turned into Fox News yet, but I could see MAGA’s presence seeping into the world of podcasters and vloggers. A Newsmax reporter (great blowout, jewel-toned sheath dress, heels to the heavens, very camera-ready) was interviewing White House official Bo Hines (clean-cut, former Yale football player and GOP congressional candidate, nice suit), right before he was hustled onstage for a panel with a member of the U.S. Treasury. Soon, Rep. Byron Donalds (R-FL) was doing an interview gauntlet while his senior aides stood by, one wearing a pink plaid blazer that could have easily been Brooks Brothers. Over on the Genesis Stage, the CEO of PragerU, a right wing media company that attacks higher education, was interviewing the CEO of the 1792 Exchange, a right-wing nonprofit that attacks companies for engaging in “woke business practices” such as diversity initiatives. (Leveraging Bitcoin’s Values to Shift the Culture in America.) I walked into the main expo center, past a crypto podcaster in a sequined bomber jacket talking to a Wall Street Journal reporter. For some reason, his presence was a relief. Even though he was clearly a Trump supporter — his jacket said TRUMP: THE GOLDEN AGE on the back — there was something more janky and homegrown, less corporate, about him. But the moment I looked up and saw a massive sign that said STEAKTOSHI, the unease returned. A ghoulish-looking group of executives from Steak ‘n Shake, the fast food company with over 450 locations across the globe, had gathered under the sign in a replica of the restaurant. They were selling jars of beef tallow, with a choice of grass-fed or Wagyu, and giving out a MAKE FRYING OIL TALLOW AGAIN hat with every purchase an overt embrace of the right-wing conspiracy that cooking with regular seed oils would lower one’s testosterone. (Relevant to the conference: they were also advertising that their restaurants now accepted Bitcoin.)Andrew Gordon, the head of Main Street Crypto PAC, had been to five previous Bitcoin Conferences and worked on crypto tax policy since 2014. He’d seen Trump speak at the last conference in Nashville during the election, and the audience – not typically unquestioning MAGA superfans – had melted into adoring goo in Trump’s presence. But now that Trump was using his presidential powers to establish a Bitcoin reserve, roll back federal investigations into crypto companies, and order massive changes to financial regulatory policies — in short, changing the entire market on crypto’s behalf with the stroke of a pen — Gordon clocked a notable vibe shift this year. “There are people wearing suits at a Bitcoin conference,” he told me wryly back in the press lounge. (He, too, was wearing a suit). The change wasn’t due to a new breed of Suit People flooding in. It was the Bitcoin veterans the ones who’d been coming to the conference for years, dressed in loud Versace jackets or old holey t-shirts – who were now in business attire. “They’re now recognizing the level of formality and how serious it is.”According to the Bitcoin Conference organizers, out of the 35,000-plus attendees in Vegas this year, 17.1 percent of them were categorized as “institutional and corporate decision-makers” — a vague way to describe politicians, corporate executives, and the rest of the C-suite world. Whenever they weren’t speaking onstage, they were conducting interviews with outlets hand-selected from dozens of media requests that had been filtered through the conference organizers, or in Q&A sessions with people who’d bought the $21,000 Whale Pass and could access the VIP Lounge. (Yes, the industry-only day of the conference had an even more exclusive tier.) They were sidebarring with crypto CEOs outside the conference for round tables, privately meeting Senators for lunch and White House officials for dinner. Gordon himself had just held a private breakfast for industry insiders, with GOP Senators Marsha Blackburn and Cynthia Lummis as special guests. And for the very, very wealthy, MAGA Inc., Trump’s primary super PAC, was holding a fundraising dinner in Vegas that night, with Vance, Don Jr., and Eric Trump in attendance. That ticket, according to The Washington Post, cost $1 million per person.It was the kind of amoral, backroom behavior that would have sent the General Admission attendees into a rage — and they did the next day, when the convention opened to them. During one extremely packed talk at the Genesis Stage called Are Bitcoiners Becoming Sycophants of the State?, a moderator asked the four panelists what they’d like to say to Vance and Sacks and all the politicians who’d been there yesterday. And Erik Cason erupted.“‘What you’re doing is actually immoral and bad. You hurt people. You actively want to use the state to implement violence against others.’ 
That’s like, fucked up and wrong,” said Cason, the author of “Cryptosovereignty,” to a crowd of hundreds. “If you personally wanna like, go to Yemen and try to stab those people, that’s on you. But asking other people to go do that – it is a fucked up and terrible thing.” He grew more heated. “And also fuck you. You’re not, like, a king. You’re supposed to be liable to the law, too. 
And I don’t appreciate you trying to think that that you just get to advance the state however the fuck you want, because you have power.”“These are the violent thugs who killed hundreds of millions of people over the last century,” agreed Bruce Fenton of Chainstone Labs. “They have nothing on us. All we wanna do is run some code and trade it around our nerd money. Leave us alone.”The audience burst into cheers and applause. Bitcoin was the promise of freedom from the government, who’d murdered and stolen and tried to control their lives, and now that their wealth was on the blockchain, no one could take their sovereignty. “Personally, I don’t really care what they [the politicians] think,” said American HODL, whose title on the conference site was “guy with 6.15 bitcoin,” the derision clear in his voice. “They are employees who work for us, so their thoughts and opinions on the matter are irrelevant. Do what the fuck we tell you to do.
 I don’t work for you. I’m not underneath you. You’re underneath me.” But the politicians weren’t going to listen to them, much less talk to them. The politicians spent the conference surrounded by aides and security who stopped people from approaching – I’m sorry, the Senator has to leave for an engagement now – or safely inside the VIP rooms with the $21,000-dollar Whale Pass holders and the million-dollar donors. By the time American HODL said that the politicians worked for him, they were on flights out of Vegas, having gotten what they wanted from Code and Country, an event that was closed to General Admission pass holders.Coinbase’s executives were at Code and Country, however. Coinbase held over 984,000 Bitcoin, more coins than American HODL could mine in a lifetime. And Coinbase was now a sponsor of Donald Trump’s birthday military parade. The Nakamoto Stage during Code + Country at the Bitcoin Conference.After David Sacks and the Winklevoss twins finished explaining how Trump had saved the crypto industry from Sen. Elizabeth Warren (or as one Winklevoss called her, “Pocahontas”), I was jonesing for a drink. A few other reporters on the ground had told me about “Code, Country and Cocktails,” the America250 afterparty held at the Ayu Dayclub at Resort World, and I signed up immediately. Reporters at past Bitcoin Conferences had promised legendary side-event depravity, and I hoped I would find it there. As I entered the lush, tropical nightclub, I saw two white-gloved hands sticking out the side of the wall, each holding a glass of champagne at crotch level. I reached out for a flute, thinking it was maybe just a fucked-up piece of art, and gasped as the hand let go of the stem, disappeared into the hole, and emerged seconds later with another full champagne glass. Past the champagne glory hole wall — there was really no other way to describe it — was a massive outdoor swimming pool, surrounded by chefs serving up endless portions of steak frites, unguarded magnums of Moët casually stacked in ice buckets, the professional Beautiful Women of Las Vegas draped around Peter Schiff, the famous economist/podcaster/Bitcoin skeptic. When not booked for private events, the crescent-shaped pool at Ayu would be filled with drunk people in swim suits, dancing to DJ Kaskade. No one was in the pool tonight. Depravity was not happening here. In fact, there was more networking going on than partying, and it was somehow more engaging than Bone Thugs-N-Harmony suddenly appearing onstage to perform. And it was distinctly not just about making money in crypto. A good percentage of this crowd wore some derivative of a MAGA hat, and anyone who could show off their photos of them with Trump did so. This, I realized, was how crypto bros did politics — a new game for them, where success and influence was not necessarily quantifiable. “Crypto got Trump elected,” Greg Grseziak, an agent who manages crypto influencers, told me, showing me his Trump photo opp. “In four years, this is going to be the biggest event in the presidential race.”Grzesiak walked off to do more networking, I finished my glory hole champagne, and in the meantime, Bone Thugs had started performing “East 1999”. A fellow reporter leaned over. “Who do you think those guys are?” he asked, pointing to a group of extremely tall white men in suits and lanyards, standing behind a velvet rope to the left of the stage.I walked over to investigate. They looked like the group of Steak ‘n Shake executives I met at the Expo Hall — the ones with the beef tallow jars and derivative MAGA hats — and they were lurking next to the stage, watching the rappers like vultures but barely moving to the music. This scene was too preposterous to actually be real: Steak ‘n Shake executives, at the Bitcoin Conference, attending a party for America250, in the VIP section, during a Bone Thugs-n-Harmony set? “Shout out to Steak ‘n Shake for being the first fast food restaurant to accept Bitcoin!” announced one of the Bones. The company logo appeared on a screen above his head.No flashy Vegas magic (or dancers in cow costumes, now shimmying onstage with Steak ‘n Shake signs) could mask what I just saw. This party was co-sponsored by a MAGA-branded fast-food chain owned by Sardar Biglari, a businessman who had purchased Maxim, became its editor-in-chief, and used the smutty magazine to endorse Trump in 2024. So was Frax, the stablecoin exchange, and Exodus, one of the biggest crypto wallet companies in the market. Bitcoin Magazine’s logo flashed across the stage at one point, as editor-in-chief David Bailey, in his own derivative MAGA hat, tried to hype up the crowd for J.D. Vance’s speech the next day. (“You only get to live history once,” he said, to faint cheers.)For some unknown reason, these companies were all putting their money into America250, and as I had to keep reminding myself, America250 — the government nonprofit in charge of planning the country’s celebrations of the 250th anniversary of the Declaration’s signing — was currently working to get tanks in the streets of Washington DC for Donald Trump’s birthday. I went for one last champagne flute from the glory hole, just for the novelty, and as the hand disappeared back into the wall, I caught something I’d missed earlier: above the hole was a logo for TRON, the blockchain exchange run by billionaire Justin Sun. He had faced several fraud investigations from the SEC that magically disappeared after he invested $75 million in a Trump family crypto company, and seemed more than happy to keep throwing crypto money at Trump. Recently, he won the $TRUMP meme coin dinner, spending over $16 million on the token in exchange for a private and controversial dinner with the president.TRON was also cosponsoring the America250 party.Earlier, I’d run into the Australian emcee in the elevator of The Palazzo. She’d spent the day teetering across the Nakamoto Stage in dainty kitten heels, a pinstriped blazer and miniskirt suit set, and given the gratuitous Trump praising and the fact she was blonde, I had stereotyped her as MAGA to the core. But the program was over and she was holding her heels by their ankle straps, barefoot and sighing in relief. This was not her usual style, she told an attendee. She’d take a pair of sneakers over heels if she could. But the conference organizers had told her to dress up because there were senators in attendance. “Tomorrow, the real Bitcoiners are coming,” she said, and she’d get to wear flat shoes. And the next morning, on the day of Vance’s speech, I found myself stuck outside the conference with the “real Bitcoiners.” In spite of all the emails that the conference had sent me reminding me of how strict security measures would be, possibly to overcorrect from last year’s utter shitshow around Trump’s appearance, I’d woken up too late, eaten my bagel too leisurely, got sidetracked by a police officer-turned-Bitcoin investor excited I was wearing orange (whoops), and barely missed the cutoff for the Secret Service to let me in. But the conference had set up televisions with a live feed of Vance’s speech, and the rest of the general admission attendees were remarkably chill about it, opting to mingle in the hallways until the Secret Service left. I found myself in a smaller crowd near the expo hall door, next to a young man carrying a live miniature Shiba Inu (“It’s a tiny doge!” he said proudly), and the podcaster I’d seen earlier in the sequined bomber jacket. He introduced himself as Action CEO, and with nothing else to do but wait — “You can watch the [Vance] replay,” he reassured me, “these events are mainly about networking” — we got to talking. “I’m actually excited that Trump isn’t even here, I’ll be honest with you,” he said, speaking with a rapid cadence. Trump was ultimately just one guy, and the fact that he sent his underlings and political allies — the ones who could actually implement his grand promises for the crypto industry — proved he hadn’t just been paying lip service. That said, it had come with some uncomfortable changes, including the re-emergence of Justin Sun. “It’s a little bit concerning when you say, All right, we don’t care what you did in the past. Come on out, clean slate,” he continued. “That’s the concern right now for most people. Seeing people that did wrong by the space coming back and acting like nothing happened? That’s a little concerning.” And not just that: Sun was back in the United States, having dinner with Trump, and giving him millions of dollars. “If you’re sitting in a room and having a conversation, people are literally gonna go, yeah, it’s kind of sketch that this guy is back here after everything that’s happened. You’re not gonna see it published, because it’s not a popular opinion, but we’re all definitely talking about it.” If Action’s friends weren’t comfortable talking about it openly, that fraudsters with enough money were suddenly back in the mix, it was certainly not the kind of conversation the CEOs were going to have in front of the General Admission crowd. (Though it did mean that the emcee, looking much happier than she did the day before, got to wear low-heeled boots and shorts.) But behind closed doors — or at least at the Code and Country panels, where the base pass attendees couldn’t boo them — they gave a sense of what their backroom conversations with the Trump administration did look like.“I was actually at a dinner last night and one of the things that someone from the admin said was, What if we give you guys everything you want and then you guys forget? Because there’s midterms in 2026, and hopefully 2028, and beyond,” said Sam Kazemian, the founder and CEO of Frax, which had sponsored the America250 party. “But one of the things I said was: We as an industry are very, very loyal. The crypto community has a very, very, very strong memory. And once this industry is legalized, is transparent, is safe, all of the big players understand that this wasn’t possible without this administration, this Congress, this Senate. We’re lifelong, career-long allies.”“Loyalty” is a dangerous concept with this president, who’s cheated on his three wives, stopped paying the legal fees for employees who’d taken the fall for him, ended the careers of sympathetic MAGA Republicans for insufficiently coddling him, withdrew security for government employees experiencing death threats for the sin of contradicting him in public by citing facts. It was only weeks ago that he and Vance were publicly screaming at Ukrainian president Volodymyr Zelensky, who was at the White House to request more aid in the war against Russia, for not saying “thank you” in front of the cameras. It would be less than a week before he began threatening to cancel all of Elon Musk’s government contracts when the billionaire criticized the size of Trump’s budget, even though Musk had given him millions and helped him purge the government. And if you were to find a photo of any political leader, billionaire or CEO standing vacant-eyed next to Trump and shaking his hand, the circumstances are practically a given: they had recently made him unhappy, either for criticizing him, making an imagined slight, or simply asserting themselves. The only way they could avoid public humiliation, or their businesses being crushed via executive order, was to go to Mar-a-Lago, tell the world that the president was wonderful, and underwrite a giant party for his birthday military parade. Maybe Kazemian knew he was being tested, or maybe the 32-year old Ron Paul superfan had no idea what the administration was asking of him. Either way, he responded correctly. At least one person at the conference was thinking about ways that the government could betray the Bitcoin community. As the panel on Bitcoiners becoming sycophants of the state wrapped up, and the other panelists finished telling the government pigs to go fuck themselves and keep their hands off their nerd money, the moderator turned to Casey Rodarmor, a software engineer-turned-crypto influencer, for the last question: “Tell everyone here why Bitcoin wins, regardless of what happens.”“Oh, man, I don’t know if Bitcoin wins, regardless of what happens,” he responded, frowning. He had already gamed out one feasible situation where Bitcoin lost: “If we all of a sudden saw a very rapid inflation in a lot of fiat currencies, and there was a plausible scapegoat in Bitcoin all over the world, and they were able to make a sort of marketing claim that Bitcoin is causing this — Bitcoin is making your savings go to zero, it’s causing this carnage to the economy — 
If that happens worldwide, I think that’s really scary.” The moderator froze, the crowd murmured nervously, and I thought about the number of times Trump had blamed a group of people for problems they’d never caused. An awful lot of them were now being deported. “I take that seriously,” Rodarmor continued. “I don’t know that Bitcoin will succeed. I think that Bitcoin is incredibly strong, it’s incredibly difficult to fuck up. But in that case… man, I don’t know.” I had asked Action CEO earlier if Kazemian, the Frax CEO, was right — if the crypto world was unquestioningly loyal to Trump, if their support of him was unconditional. “Oh, it’s definitely conditional,” he said without hesitation, as his Trump jacket glittered under the fluorescent lights. “It’s a matter of, are you going to be doing the right things by us, by the people who are here?” We walked down the expo hall, past booths promising life-changing technological marvels, alongside thousands of people flooding into Nakamoto Hall, ready to learn how to become unfathomably rich, who paid $199 to be there.The audience of “Are Bitcoiners Becoming Sychophants of the State?”, Day Two of the Bitcoin ConferenceSee More:

Resident Evil 9, Stranger Than Heaven, and more of the key reveals from Summer Game Fest 2025 10 highlights from Geoff Keighley's annual livestream Feature by Samuel Roberts Editorial Director Published on June 7, 2025 Geoff Keighley's annual Summer Game Fest showcase had a few big moments, including a major showing from Capcom, some sharp-looking indie games from well-known developers, and a creative tie-in between Hitman and James Bond by IO Interactive. Find a selection of 10 key SGF 2025 highlights below, including all-new reveals and several worthwhile updates on already-announced games. End of Abyss Created by Section 9 Interactive, a Malmö-based studio of developers who worked on the Little Nightmares games, and published by Epic Games itself, this was the horror highlight of SGF. In End of Abyss, a combat technician explores a facility that's riddled with fleshy monsters, in what looks a little like a twin-stick survival horror shooter. New pathways will emerge in the game as players become stronger, suggesting something of a Metroidvania structure. This one doesn't have a specific release date yet beyond 2026, but it's coming to Xbox, PlayStation, and PC. Lego Voyagers This two-player Lego game from the developers of Lego Builders Journey left an impression with a simple but perfect pitch: what if you played as a single Lego brick, and the entire game was built around that notion? Anyone still craving high-value co-op experiences for couch play after finishing this year's wonderful Split Fiction should keep this beautiful-looking game on their radar. It's coming to PC and consoles, including the original Nintendo Switch, and will be playable either locally or online (with only one purchase necessary for the latter). Mina the Hollower To see this content please enable targeting cookies. Mina the Hollower, the long-awaited new game from Shovel Knight developer Yacht Club Games, got a release date of October 31, 2025 during SGF. This trailer will set off fireworks for anyone familiar with its inspirations: Link's Awakening and the other Game Boy Color Zelda games, for example, as well as the side-scrolling adventures of the Castlevania series. Marvel's Deadpool VR Rather a lot of licensed games made the cut in this Summer Games Fest (who could've predicted that this year's livestream would offer viewers a real-time strategy game tie-in to Game of Thrones, a TV show that ended on a contentious note in 2019?). Meta's big reveal at SGF was Deadpool VR, another superhero-themed exclusive coming to Quest 3, following last year's killer app Batman: Arkham Shadow. This game stars Neil Patrick Harris as Marvel's Merc with a Mouth, and comes from 'Splosion Man developer Twisted Pixel. As ever, Deadpool's delivered-via-sledgehammer meta humour is something of an acquired taste, yet the recent history of pop culture would suggest it's never been more popular. Deadpool VR's first-person combat and storytelling look authentic to the character, which is either a dream come true or a living nightmare, depending on who you ask. It launches exclusively on Quest 3 and 3S in late 2025. Ill and Mundfish's push into publishing Mundfish, the latest developer to move into publishing, had a big presence in this year's SGF livestream. That included a colourful-if-muddled trailer for Atomic Heart 2, a follow-up to its 2023 hit FPS. But perhaps more interesting was the horror-themed FPS Ill, the debut game from studio Team Clout. What could be more frightening than being chased by dozens of decaying bald men, and occasionally, some fetid-looking evil giant babies? This game will launch on PC, Xbox, PlayStation, but it doesn't have a release date yet. Scott Pilgrim EX Considering the Scott Pilgrim graphic novels ended 15 years ago, the longevity of a story about a down-on-his-luck 20-something fighting all his new partner's exes in sequence continues to amaze. This spiritual sequel to 2010's acclaimed Ubisoft tie-in Scott Pilgrim Vs The World: The Game sees Scott and six of his pals teaming up to fight three different warring gangs who have taken over Toronto. Developer Tribute Games (creators of the brilliant Teenage Mutant Ninja Turtles: Shredder's Revenge) comprises staff who worked on that prior Ubisoft title. Pleasingly for fans, too, series creator Bryan Lee O'Malley is behind the story on this project. With four-player co-op part of the mix, Scott Pilgrim EX launches in 2026. Casino Royale's Le Chiffre comes to Hitman: World of Assassination With IO Interactive's James Bond game First Light not arriving until 2026, this reveal was a real treat for fans of 007, and a fun stopgap. Actor Mads Mikkelsen joined IO's Hakan Abrak on-stage in announcing that his Casino Royale villain Le Chiffre has been added to Hitman: World of Assassination's Paris level as a limited-time Elusive Target. Players have until July 6 to take him out. Blighted Guacamelee studio Drinkbox is behind this visually stylish action RPG, which looks like it'll scratch the itch of anyone who got deep into Hades but wants something with a fresh twist (or co-op) to play. The setting is described as a 'psychedelic western nightmare' by the developers, and a 'blighted' mechanic alters the difficulty of the game dynamically depending on how afflicted the player is. It's coming soon to Steam. Stranger Than Heaven First unveiled last year as Project Century, this deeper look at the next project by Like A Dragon developer RGG Studio showed off the game's 1943 (seemingly) period Japanese setting, as well as its combat and other gameplay elements like moral choices (of the Xbox 360 era 'spare/kill' variety). Considering the last trailer was set in 1915, it would appear to suggest the game takes place across multiple decades. It's exciting to see this studio trying something a little different, even if some of the parts are superficially similar. Resident Evil Requiem The reveal of the ninth mainline Resident Evil game closed the livestream with a bang. Requiem is slightly hard to grasp from this first trailer, perhaps by design: the protagonist is an agent called Grace Ashcroft, and we see several glimpses of the ruins of Raccoon City amid the horrors in this teaser. No doubt Capcom will gradually put the pieces together in the run-up to its February 27, 2026 release date on PC, Xbox, and PlayStation. It firmly looks like a stylistic follow-up to the first-person hits Resident Evil 7 and Village. On-stage, it was promised the game will feature "high-stakes cinematic action" as well as survival horror.

Like a good pair of Basquiat Crocs, there are innumerable bad ways to license an artist’s work. So when Airstream looked to partner up on a project with the Frank Lloyd Wright Foundation, the aluminum-clad trailer brand could have just printed one of the architect’s famous patterns on a limited run of its vehicles and called it a day. It probably would have even sold well. But that is decidedly what Bob Wheeler, Airstream’s president and CEO, did not want to do.  “We said, ‘All right, let’s make sure that everything has a purpose and a function—that way it’s not just a pastiche, or some kind of lame attempt to mimic something,’” Wheeler recalls. “We didn’t want it to seem overdone or kitschy.” Instead, the brand embarked on a multiyear collaboration with the experts at Wright’s Taliesin West home and studio in Scottsdale, Arizona, and today the two are rolling out the 28-foot Airstream Frank Lloyd Wright Usonian Limited Edition Travel Trailer. With just 200 numbered vehicles that retail for $184,900 on offer, you—like me—might not be able to afford one at the moment, but they just might also restore your faith in the art of the artist collab at large.  [Photo: Airstream] BETTER LATE THAN NEVER Wheeler has a passion for midcentury design (as you might expect of Airstream’s CEO), so it tracks that he’d be a natural fan of Wright’s organic architecture. “Honestly, this has been a dream of mine for the last 20 years, which is about as long as I’ve been president of Airstream,” he says. “Why are Wright’s designs so celebrated today? It’s because they’re timeless. I think there are values there that incentivize someone to buy an Airstream that overlap in some meaningful ways.” Though Wright and Airstream founder Wally Byam were active at the same time and likely shared some of the same design fan base, there’s no record of them ever meeting. But a collaboration between the two ultimately proved inevitable when Wheeler reached out to Wright’s foundation in 2022. Foundation historian Sally Russell says her team wasn’t initially sure how robust a joint project could be. They eventually toured the Airstream factory in Ohio where the trailers are handmade using 3,000 rivets over the course of 350 hours, and saw how much customization was truly possible. Then she realized that it could be a great showcase of Wright’s work.  Beyond an Airstream’s signature aluminum exterior, Wheeler says the trailer is essentially a blank canvas. “And that’s where we can really flex some design muscle and allow others to do so.”  Russell says the foundation first explored whether to make the trailer feel like an adaptation of a specific Frank Lloyd Wright home. “The answer to that was no,” she says. “We didn’t want to try to re-create the Rosenbaum House and shove it into the size of a trailer. It didn’t make sense, because Frank Lloyd Wright certainly designed for each of his individual projects—he created something new, something that expressed the individual forms of the project, the needs of the client. So there was a great awareness of wanting to continue that legacy through the work that we did on the trailer.” The two teams ultimately homed in on the concept of Usonian design, a style that aimed to democratize design via small, affordable homes with a focus on efficient floor plans, functionality, and modularity.  In other words: an ideal fit for an Airstream. [Photo: Airstream] COLLAPSIBLE CHAIRS AND CLERESTORY WINDOWS When you approach the trailer, the connection to Wright is immediate on the custom front door featuring the Gordon leaf pattern, which the architect commissioned his apprentice Eugene Masselink to design in 1956. It’s a tip of the hat to nature, presumably an Airstreamer’s destination, and can be found subtly throughout the trailer in elements like sconces and cabinet pulls—but not too much, per the design mission at the outset. (“At one point we had a lot more of that Gordon leaf in there,” Wheeler notes. “We dialed that way back.”) With the push of a button, the bench seating converts into a king-size bed—one of Wheeler’s favorite elements. It is the largest bed in any Airstream, and is a first for the company, he says.  [Photo: Airstream] Another convertible element, in line with that focus on modularity, is the living space at the front of the trailer. Here, a dining table, desk, and seating inspired by the slant-back chairs that Wright used throughout his career collapse into a wall cabinet. Wheeler says Airstream used to deploy clever features like this in the midcentury era, before modern preferences trended toward built-in furniture. “So in some ways, this is a bit of a flashback to an earlier design in the ’50s, which is appropriate.” The teams also honored Wright’s focus on natural light, relocating Airstream’s usual overhead storage in favor of clerestory windows, which are prominent in Usonian homes. Meanwhile, the overall color palette comes from a 1955 Wright-curated Martin-Senour paint line. Russell says the team selected it for its harmonious blend with the natural settings where the trailer is likely headed, featuring ocher, red, and turquoise.  Ultimately, “It’s like a Frank Lloyd Wright home, where you walk into it, and it’s a completely different experience from any other building,” Russell says. “I hope that he would be very happy to see that design legacy continue, because he certainly did that with his own fellowship and the apprentices that he worked with.” [Photo: Airstream] USONIAN LIFE Starting today, the limited-edition, numbered trailers will be available for order at Airstream dealerships. Wheeler says the company was originally going to release just 100 of them, but got so much positive feedback from dealers and others that they doubled the run.  On the whole, the collaboration comes in the wake of a boom time for Airstream, which is owned by Thor Industries. Airstream experienced a surge during the pandemic, resulting in a 22% jump in sales in 2021 as people embraced remote work or realigned their relationship to the world.  “We’ve come back to earth now, and now we’re much more tied to actual market retail rates, which is what we know,” Wheeler says. In its third-quarter financials, Thor reported $2.89 billion in revenue (up 3.3% from previous year). While the company declined to provide Airstream-specific numbers, its overall North American towable RV division is up 9.1% from the same period in 2024. But there’s a problem afoot: The current administration’s tariffs, which Wheeler says made settling on the price for the Frank Lloyd Wright collaboration tricky. He adds that the company is struggling with shortages caused by the disruption in the supply chain, and high interest rates are also a problem.  [Photo: Airstream] “Look, we’re 94 years old,” he says. “We’ve been through more of these cycles than we can count, so we’re fine, and we’ll continue to trade on authenticity, quality, great service and support, a great dealer network, and a brand that really has become part of the fabric of the U.S. traveling adventure.”

GeForce NOW is a gamer’s ticket to an unforgettable summer of gaming. With 25 titles coming this month and endless ways to play, the summer is going to be epic. Dive in, level up and make it a summer to remember, one game at a time. Start with the ten games available this week, including advanced access for those who’ve preordered the Deluxe or Ultimate versions of Funcom’s highly anticipated Dune: Awakening. Plus, check out the latest update for miHoYo’s Zenless Zone Zero, bringing fresh content and even more action for summer. And to keep the good times rolling, take advantage of the GeForce NOW Summer Sale to enjoy a sizzling 40% off a six-month Performance membership. It’s the perfect way to extend a summer of fun in the cloud. Dawn Rises With the Cloud The next chapter begins. Get ready for a new leap in Zenless Zone Zero. Version 2.0 “Where Clouds Embrace the Dawn” launches tomorrow, June 6, marking the start of the game’s second season. Explore the new Waifei Peninsula, team up with Grandmaster Yixuan and manage the Suibian Temple, all with enhanced maps and navigation. Celebrate the game’s first anniversary with free rewards — including an S-Rank Agent, S-Rank W-Engine, and 1,600 Polychromes. With new agents, expanded content and major improvements, now’s the perfect time to jump into New Eridu. Stream it on GeForce NOW for instant access and top-tier performance — no downloads or high-end hardware needed. Stream the latest content with smooth graphics and low latency on any device, and jump straight into the action to enjoy all the new features and anniversary rewards. Jumping Into June Level up summer gaming with the Summer Sale. Get 40% off six-month GeForce NOW Performance memberships — perfect for playing on handheld devices, including the new GeForce NOW app on Steam Deck, which lets gamers stream over 2,200 games at up to 4K 60 frames per second or 1440p 120 fps. Experience AAA gaming at max settings with longer battery life, and access supported games from Steam, Epic Games Store, PC Game Pass and more. Put that upgraded membership to the test with what’s coming to the cloud this week on GeForce NOW: Symphonia (New release on Xbox, available on PC Game Pass, June 3) Pro Cycling Manager 25 (New release on Steam, June 5) Tour de France 2025 (New release on Steam, June 5) Dune: Awakening – Advanced Access (New release on Steam, June 5) 7 Days to Die (Xbox) Clair Obscur: Expedition 33 (Epic Games Store) Cubic Odyssey  (Steam) Drive Beyond Horizons (Steam) Police Simulator: Patrol Officers (Xbox, available on PC Game Pass) Sea of Thieves (Battle.net) Here’s what to expect for the rest of June:  Dune: Awakening (New release on Steam, June 10) MindsEye (New release on Steam, June 10) The Alters (New release on Steam and Xbox, available on PC Game Pass, June 13) Architect Life: A House Design Simulator (New release on Steam, June 19) Crime Simulator (New release on Steam, June 17) FBC: Firebreak (New release on Steam and Xbox, available on PC Game Pass, June 17) Lost in Random: The Eternal Die (New release on Steam and Xbox, available on PC Game Pass, June 17) Broken Arrow (New release on Steam, June 19) REMATCH (New release on Steam and Xbox, available on PC Game Pass, June 19) DREADZONE (New release on Steam, June 26) System Shock 2: 25th Anniversary Remaster (New release on Steam, June 26) Borderlands Game of the Year Enhanced (Steam) Borderlands 2 (Steam and Epic Games Store) Borderlands 3 (Steam and Epic Games Store) Easy Red 2 (Steam) May I Have More Games? In addition to the 21 games announced last month, 16 more joined the GeForce NOW library: Mafia (Steam) Mafia II (Classic) (Steam) Mafia: Definitive Edition (Steam and Epic Games Store) Mafia II: Definitive Edition (Steam and Epic Games Store) Mafia III: Definitive Edition (Steam and Epic Games Store) Towerborne (Steam and Xbox, available on PC Game Pass) Capcom Fighting Collection 2 (Steam) Microsoft Flight Simulator 2024 (Steam and Xbox, available on PC Game Pass) S.T.A.L.K.E.R.: Call of Prypiat – Enhanced Edition (Steam) S.T.A.L.K.E.R.: Clear Sky – Enhanced Edition (Steam) S.T.A.L.K.E.R.: Shadow of Chornobyl – Enhanced Edition (Steam) Game of Thrones: Kingsroad (Steam) Splitgate 2 Open Beta (Steam) Onimusha 2: Samurai’s Destiny (Steam) Nice Day for Fishing (Steam) Cash Cleaner Simulator (Steam) War Robots: Frontiers is no longer coming to GeForce NOW. Stay tuned for more game announcements and updates every GFN Thursday. What are you planning to play this weekend? Let us know on X or in the comments below. What's your game of the summer? — NVIDIA GeForce NOW (@NVIDIAGFN) June 4, 2025