LEGO Fortnite Odyssey reveals a whole new world that builders from all walks of life can experience brick after brick. Fans of this gem, which may well be considered the best LEGO game in existence, can now build some of their favorite in-game moments in the comfort of their own home space.

How Deepfakes Are Created Generative AI models enable the creation of highly realistic fake media. Most deepfakes today are produced by training deep neural networks on real images, video or audio of a target person. The two predominant AI architectures are generative adversarial networks (GANs) and autoencoders. A GAN consists of a generator network that produces synthetic images and a discriminator network that tries to distinguish fakes from real data. Through iterative training, the generator learns to produce outputs that increasingly fool the discriminator¹. Autoencoder-based tools similarly learn to encode a target face and then decode it onto a source video. In practice, deepfake creators use accessible software: open-source tools like DeepFaceLab and FaceSwap dominate video face-swapping (one estimate suggests DeepFaceLab was used for over 95% of known deepfake videos)². Voice-cloning tools (often built on similar AI principles) can mimic a person’s speech from minutes of audio. Commercial platforms like Synthesia allow text-to-video avatars (turning typed scripts into lifelike “spokespeople”), which have already been misused in disinformation campaigns³. Even mobile apps (e.g. FaceApp, Zao) let users do basic face swaps in minutes⁴. In short, advances in GANs and related models make deepfakes cheaper and easier to generate than ever. Diagram of a generative adversarial network (GAN): A generator network creates fake images from random input and a discriminator network distinguishes fakes from real examples. Over time the generator improves until its outputs “fool” the discriminator⁵ During creation, a deepfake algorithm is typically trained on a large dataset of real images or audio from the target. The more varied and high-quality the training data, the more realistic the deepfake. The output often then undergoes post-processing (color adjustments, lip-syncing refinements) to enhance believability¹. Technical defenses focus on two fronts: detection and authentication. Detection uses AI models to spot inconsistencies (blinking irregularities, audio artifacts or metadata mismatches) that betray a synthetic origin⁵. Authentication embeds markers before dissemination – for example, invisible watermarks or cryptographically signed metadata indicating authenticity⁶. The EU AI Act will soon mandate that major AI content providers embed machine-readable “watermark” signals in synthetic media⁷. However, as GAO notes, detection is an arms race – even a marked deepfake can sometimes evade notice – and labels alone don’t stop false narratives from spreading⁸⁹. Deepfakes in Recent Elections: Examples Deepfakes and AI-generated imagery already have made headlines in election cycles around the world. In the 2024 U.S. primary season, a digitally-altered audio robocall mimicked President Biden’s voice urging Democrats not to vote in the New Hampshire primary. The caller (“Susan Anderson”) was later fined $6 million by the FCC and indicted under existing telemarketing laws¹⁰¹¹. (Importantly, FCC rules on robocalls applied regardless of AI: the perpetrator could have used a voice actor or recording instead.) Also in 2024, former President Trump posted on social media a collage implying that pop singer Taylor Swift endorsed his campaign, using AI-generated images of Swift in “Swifties for Trump” shirts¹². The posts sparked media uproar, though analysts noted the same effect could have been achieved without AI (e.g., by photoshopping text on real images)¹². Similarly, Elon Musk’s X platform carried AI-generated clips, including a parody “Ad” depicting Vice-President Harris’s voice via an AI clone¹³. Beyond the U.S., deepfake-like content has appeared globally. In Indonesia’s 2024 presidential election, a video surfaced on social media in which a convincingly generated image of the late President Suharto appeared to endorse the candidate of the Golkar Party. Days later, the endorsed candidate (who is Suharto’s son-in-law) won the presidency¹⁴. In Bangladesh, a viral deepfake video superimposed the face of opposition leader Rumeen Farhana onto a bikini-clad body – an incendiary fabrication designed to discredit her in the conservative Muslim-majority society¹⁵. Moldova’s pro-Western President Maia Sandu has been repeatedly targeted by AI-driven disinformation; one deepfake video falsely showed her resigning and endorsing a Russian-friendly party, apparently to sow distrust in the electoral process¹⁶. Even in Taiwan (amidst tensions with China), a TikTok clip circulated that synthetically portrayed a U.S. politician making foreign-policy statements – stoking confusion ahead of Taiwanese elections¹⁷. In Slovakia’s recent campaign, AI-generated audio mimicking the liberal party leader suggested he plotted vote-rigging and beer-price hikes – instantly spreading on social media just days before the election¹⁸. These examples show that deepfakes have touched diverse polities (from Bangladesh and Indonesia to Moldova, Slovakia, India and beyond), often aiming to undermine candidates or confuse voters¹⁵¹⁸. Notably, many of the most viral “deepfakes” in 2024 were actually circulated as obvious memes or claims, rather than subtle deceptions. Experts observed that outright undetectable AI deepfakes were relatively rare; more common were AI-generated memes plainly shared by partisans, or cheaply doctored “cheapfakes” made with basic editing tools¹³¹⁹. For instance, social media was awash with memes of Kamala Harris in Soviet garb or of Black Americans holding Trump signs¹³, but these were typically used satirically, not meant to be secretly believed. Nonetheless, even unsophisticated fakes can sway opinion: a U.S. study found that false presidential ads (not necessarily AI-made) did change voter attitudes in swing states. In sum, deepfakes are a real and growing phenomenon in election campaigns²⁰²¹ worldwide – a trend taken seriously by voters and regulators alike. U.S. Legal Framework and Accountability In the U.S., deepfake creators and distributors of election misinformation face a patchwork of tools, but no single comprehensive federal “deepfake law.” Existing laws relevant to disinformation include statutes against impersonating government officials, electioneering (such as the Bipartisan Campaign Reform Act, which requires disclaimers on political ads), and targeted statutes like criminal electioneering communications. In some cases ordinary laws have been stretched: the NH robocall used the Telephone Consumer Protection Act and mail/telemarketing fraud provisions, resulting in the $6M fine and a criminal charge. Similarly, voice impostors can potentially violate laws against “false advertising” or “unlawful corporate communications.” However, these laws were enacted before AI, and litigators have warned they often do not fit neatly. For example, deceptive deepfake claims not tied to a specific victim do not easily fit into defamation or privacy torts. Voter intimidation laws (prohibiting threats or coercion) also leave a gap for non-threatening falsehoods about voting logistics or endorsements. Recognizing these gaps, some courts and agencies are invoking other theories. The U.S. Department of Justice has recently charged individuals under broad fraud statutes (e.g. for a plot to impersonate an aide to swing votes in 2020), and state attorneys general have considered deepfake misinformation as interference with voting rights. Notably, the Federal Election Commission (FEC) is preparing to enforce new rules: in April 2024 it issued an advisory opinion limiting “non-candidate electioneering communications” that use falsified media, effectively requiring that political ads use only real images of the candidate. If finalized, that would make it unlawful for campaigns to pay for ads depicting a candidate saying things they never did. Similarly, the Federal Trade Commission (FTC) and Department of Justice (DOJ) have signaled that purely commercial deepfakes could violate consumer protection or election laws (for example, liability for mass false impersonation or for foreign-funded electioneering). U.S. Legislation and Proposals Federal lawmakers have proposed new statutes. The DEEPFAKES Accountability Act (H.R.5586 in the 118th Congress) would, among other things, impose a disclosure requirement: political ads featuring a manipulated media likeness would need clear disclaimers identifying the content as synthetic. It also increases penalties for producing false election videos or audio intended to influence the vote. While not yet enacted, supporters argue it would provide a uniform rule for all federal and state campaigns. The Brennan Center supports transparency requirements over outright bans, suggesting laws should narrowly target deceptive deepfakes in paid ads or certain categories (e.g. false claims about time/place/manner of voting) while carving out parody and news coverage. At the state level, over 20 states have passed deepfake laws specifically for elections. For example, Florida and California forbid distributing falsified audio/visual media of candidates with intent to deceive voters (though Florida’s law exempts parody). Some states (like Texas) define “deepfake” in statutes and allow candidates to sue or revoke candidacies of violators. These measures have had mixed success: courts have struck down overly broad provisions that acted as prior restraints (e.g. Minnesota’s 2023 law was challenged for threatening injunctions against anyone “reasonably believed” to violate it). Critically, these state laws raise First Amendment issues: political speech is highly protected, so any restriction must be tightly tailored. Already, Texas and Virginia statutes are under legal review, and Elon Musk’s company has sued under California’s law (which requires platforms to label or block deepfakes) as unconstitutional. In practice, most lawsuits have so far centered on defamation or intellectual property (for instance, a celebrity suing over a botched celebrity-deepfake video), rather than election-focused statutes. Policy Recommendations: Balancing Integrity and Speech Given the rapidly evolving technology, experts recommend a multi-pronged approach. Most stress transparency and disclosure as core principles. For example, the Brennan Center urges requiring any political communication that uses AI-synthesized images or voice to include a clear label. This could be a digital watermark or a visible disclaimer. Transparency has two advantages: it forces campaigns and platforms to “own” the use of AI, and it alerts audiences to treat the content with skepticism. Outright bans on all deepfakes would likely violate free speech, but targeted bans on specific harms (e.g. automated phone calls impersonating voters, or videos claiming false polling information) may be defensible. Indeed, Florida already penalizes misuse of recordings in voter suppression. Another recommendation is limited liability: tying penalties to demonstrable intent to mislead, not to the mere act of content creation. Both U.S. federal proposals and EU law generally condition fines on the “appearance of fraud” or deception. Technical solutions can complement laws. Watermarking original media (as encouraged by the EU AI Act) could deter the reuse of authentic images in doctored fakes. Open tools for deepfake detection – some supported by government research grants – should be deployed by fact-checkers and social platforms. Making detection datasets publicly available (e.g. the MIT OpenDATATEST) helps improve AI models to spot fakes. International cooperation is also urged: cross-border agreements on information-sharing could help trace and halt disinformation campaigns. The G7 and APEC have all recently committed to fighting election interference via AI, which may lead to joint norms or rapid response teams. Ultimately, many analysts believe the strongest “cure” is a well-informed public: education campaigns to teach voters to question sensational media, and a robust independent press to debunk falsehoods swiftly. While the law can penalize the worst offenders, awareness and resilience in the electorate are crucial buffers against influence operations. As Georgia Tech’s Sean Parker quipped in 2019, “the real question is not if deepfakes will influence elections, but who will be empowered by the first effective one.” Thus policies should aim to deter malicious use without unduly chilling innovation or satire. References: https://www.security.org/resources/deepfake-statistics/. https://www.wired.com/story/synthesia-ai-deepfakes-it-control-riparbelli/. https://www.gao.gov/products/gao-24-107292. https://technologyquotient.freshfields.com/post/102jb19/eu-ai-act-unpacked-8-new-rules-on-deepfakes. https://knightcolumbia.org/blog/we-looked-at-78-election-deepfakes-political-misinformation-is-not-an-ai-problem. https://www.npr.org/2024/12/21/nx-s1-5220301/deepfakes-memes-artificial-intelligence-elections. https://apnews.com/article/artificial-intelligence-elections-disinformation-chatgpt-bc283e7426402f0b4baa7df280a4c3fd. https://www.lawfaremedia.org/article/new-and-old-tools-to-tackle-deepfakes-and-election-lies-in-2024. https://www.brennancenter.org/our-work/research-reports/regulating-ai-deepfakes-and-synthetic-media-political-arena. https://firstamendment.mtsu.edu/article/political-deepfakes-and-elections/. https://www.ncsl.org/technology-and-communication/deceptive-audio-or-visual-media-deepfakes-2024-legislation. https://law.unh.edu/sites/default/files/media/2022/06/nagumotu_pp113-157.pdf. https://dfrlab.org/2024/10/02/brazil-election-ai-research/. https://dfrlab.org/2024/11/26/brazil-election-ai-deepfakes/. https://freedomhouse.org/article/eu-digital-services-act-win-transparency. The post The Legal Accountability of AI-Generated Deepfakes in Election Misinformation appeared first on MarkTechPost.

View of the south façade before construction of a new residential project that now conceals Le Christin from Boulevard René Lévesque. PROJECT Le Christin, Montreal, Quebec ARCHITECT Atelier Big City PHOTOS James Brittain   PROJECT Les Studios du PAS, Montreal, Quebec ARCHITECT L. McComber in collaboration with Inform  PHOTOS Ulysse Lemerise   Nighttime, April 15, 2025. A thousand volunteers are gathering in Montreal, part of a province-wide effort to try and put numbers on a growing phenomenon in cities like Vancouver, Calgary, Toronto, and many others. The volunteers are getting ready to walk around targeted areas in downtown Montreal and around certain subway stations. Temporary shelters are also visited. First conducted in the spring of 2018, this survey showed that 3,149 people were in a vulnerable situation at the time. Four years later, a similar effort revealed that Montreal’s homeless population had risen to 4,690 people—and that there were some 10,000 people experiencing homelessness in the whole of the province. The 2025 numbers are expected to be significantly higher. For the organizers, this one-night snapshot of the situation is “neither perfect nor complete.” However, for nonprofit organizations and governmental bodies eager to prevent a vulnerable population from ending up on the streets, the informal census does provide highly valuable information.  Two recent initiatives—very different from one another—offer inspiring answers. The most recent one, Le Christin, was designed by Atelier Big City (led by architects Anne Cormier, Randy Cohen, and Howard Davies) and inaugurated in 2024. Studios du PAS, on the other hand, was designed by Montreal firm L. McComber, and welcomed its first tenants in 2022. Both projects involved long-standing charities: the 148-year-old Accueil Bonneau, in the case of Le Christin, and the 136-year-old Mission Old Brewery for Studios du PAS. Le Christin was spearheaded, and mostly financed, by the Société d’habitation et de développement de Montréal (SHDM), a non-profit, para-municipal corporation created in 1988. Studios du PAS was first selected by the City of Montreal to be built thanks to the Rapid Housing Initiative (RHI) program run by the Canada Mortgage and Housing Corporation (CMHC). Le Christin also received a financial contribution from the CMHC towards the end of the process. Boldly coloured blind walls signal the presence of Le Christin in the center of a densely occupied city block, with entrance to the left along Sanguinet Stree. Le Christin Although sited in a very central location, near the buzzing St. Catherine and St. Denis streets, Le Christin is hard to find. And even when one suddenly spots two seven-storey-high walls, coloured lemon-zest yellow and mango orange, it’s difficult to figure out what they are about. A stroll along the tiny Christin Street finally reveals the front façade of this new facility, now home to some of Montreal’s most vulnerable citizens.  View of Le Christin’s modulated front façade. Galvanized steel panels at ground level add a soft touch while protecting the building from potential damage caused by snow plows. Le Christin is unique for a number of reasons. First among them is its highly unusual location—at the centre of a dense city block otherwise occupied by university buildings, office towers, and condo blocks. Until a few years ago, the site was home to the four-storey Appartements Le Riga. The Art Deco-style building had been built in 1914 by developer-architect Joseph-Arthur Godin, who was a pioneer in his own right: he was one of the first in Montreal to experiment with reinforced concrete structures, a novelty in the city at the time. A century later, Le Riga, by then the property of SHDM, was in serious need of repair. Plans had already been drafted for a complete renovation of the building when a thorough investigation revealed major structural problems. Tenants had to leave on short notice and were temporarily relocated; the building was eventually demolished in 2019. By that time, Atelier Big City had been mandated to design a contemporary building that would replace Le Riga and provide a “place of one’s own” to close to 150 tenants, formerly homeless or at risk of becoming so.    Le Christin – Site Plan and Ground Floor Plan The entire operation sparked controversy, particularly as Le Christin started to rise, showing no sign of nostalgia. The architects’ daring approach was difficult to fathom—particularly for those who believe social housing should keep a low profile.  The program, originally meant for a clientele of single men, gradually evolved to include women. In order to reflect societal trends, the architects were asked to design 24 slightly larger units located in the building’s east wing, separated from the rest of the units by secured doors. Thus, Le Christin is able to accommodate homeless couples or close friends, as well as students and immigrants in need. A tenants-only courtyard is inserted in the south façade. In order to provide the maximum number of units requested by SHDM, each of the 90 studios was reduced to 230 square feet—an adjustment from Atelier Big City’s initial, slightly more generous plans. In a clever move, an L-shaped kitchen hugs the corner of each unit, pushing out against the exterior wall. As a result, the window openings recede from the façade, creating a sense of intimacy for the tenants, who enjoy contact with the exterior through large windows protected by quiet Juliet balconies. Far from damaging the initial design, the added constraint of tightened units allowed the architects to modulate the building’s façades, creating an even stronger statement. On the unit levels, corridors include large openings along the south façade. Each floor is colour-coded to enliven the space; overhead, perforated metal plates conceal the mechanical systems. An extra floor was gained thanks to the decision to expose the various plumbing, electrical, and ventilation systems. Well-lit meeting rooms and common areas are found near Le Christin’s front entrance, along with offices for personnel, who are present on the premises 24 hours a day. Apart from a small terrace above the entrance, the main exterior space is a yard which literally cuts into the building’s back façade. This has a huge impact on the interiors at all levels: corridors are generously lit with sunlight, a concept market developers would be well advised to imitate. The adjacent exit stairs are also notable, with their careful detailing and the presence of glazed openings.  The fire stairs, which open onto the exterior yard at ground level, feature glazing that allows for ample natural light. Le Christin has achieved the lofty goal articulated by SHDM’s former director, architect Nancy Schoiry: “With this project, we wanted to innovate and demonstrate that it was possible to provide quality housing for those at risk of homelessness.” The low-slung Studios du PAS aligns with neighbourhood two-storey buildings. Studios du PAS In sharp contrast with Le Christin’s surroundings, the impression one gets approaching Studios du PAS, 14 kilometres east of downtown Montreal, is that of a small town. In this mostly low-scale neighbourhood, L. McComber architects adopted a respectful, subdued approach—blending in, rather than standing out.  The project uses a pared-down palette of terracotta tile, wood, and galvanized steel. The footbridge links the upper level to shared exterior spaces. The financing for this small building, planned for individuals aged 55 or older experiencing or at risk of homelessness, was tied to a highly demanding schedule. The project had to be designed, built, and occupied within 18 months: an “almost impossible” challenge, according to principal architect Laurent McComber. From the very start, prefabrication was favoured over more traditional construction methods. And even though substantial work had to be done on-site—including the installation of the roof, electrical and mechanical systems, as well as exterior and interior finishes—the partially prefabricated components did contribute to keeping costs under control and meeting the 18-month design-to-delivery deadline. Les Studios du PAS The building was divided into 20 identical modules, each fourteen feet wide—the maximum width allowable on the road. Half the modules were installed at ground level. One of these, positioned nearest the street entrance, serves as a community room directly connected to a small office for the use of a social worker, allowing staff to follow up regularly with tenants. Flooded with natural light, the double-height lobby provides a friendly and inclusive welcome. The ground level studios were designed so they could be adapted to accommodate accessibility needs. Some of the ground floor units were adapted to meet the needs of those with a physical disability; the other units were designed to be easily adaptable if needed. All studio apartments, slightly under 300 square feet, include a full bathroom, a minimal kitchen, and sizeable storage space hidden behind cabinet doors. Most of the apartments include a small exterior alcove, which provides an intimate outdoor space while creating a subtle rhythm along the front façade. Inside the studio units, storage cupboards for clothes and belongings were added as an extension of the kitchen wall. Conscious of the tradition of brick residential buildings in Montreal, yet wanting to explore alternate materials, the architects selected an earth-toned terracotta tile from Germany. The 299mm x 1500mm tiles are clipped to the façade, allowing for faster installation and easier maintenance. All units enjoy triple-glazed windows and particularly well insulated walls. A high-performance heat pump was installed to lower energy demand—and costs—for heating and cooling needs. Wood siding was used to soften the upper-level balconies, which provide protected outdoor spaces for residents.   Pride and Dignity Le Christin and Les Studios du PAS have little in common—except, of course, their program. Architecturally speaking, each represents an interesting solution to the problem at hand. While Le Christin is a high-spirited, flamboyant statement, Studios du PAS is to be praised for its respectful attitude, and for the architects’ relentless search for interesting alternatives to traditional construction norms. Atelier Big City is one of few firms in Canada that has the guts—and the talent—to play with bold colours. Decades of experimentation (not just with public buildings, but also within their own homes), led up to Le Christin, which is perhaps their strongest building to date. Their judicious choices of colour, brick type, and materials transmit a message of pride and dignity. Both projects demonstrate enormous respect and generosity to their residents: they provide architecture that treats them not as an underclass, but as regular people, who need the stability of dignified housing to start rebuilding their lives. Odile Hénault is a contributing editor to Canadian Architect.   Le Christin CLIENT Société d’habitation et de développement de Montréal (SHDM) | ARCHITECT TEAM Anne Cormier, Randy Cohen, Howard Davies, Fannie Yockell, Gabriel Tessier, Sébastien St-Laurent, Lisa Vo | STRUCTURAL DPHV | MECHANICAL/ELECTRICAL BPA | CIVIL Genexco | LIGHTING CS Design | AREA 4,115 m2 | Construction BUDGET $18.9 M | COMPLETION November 2023   Les Studios du PAS  CLIENT PAS de la rue | ARCHITECT TEAM L. McComber—Laurent McComber, Olivier Lord, Jérôme Lemieux, Josianne Ouellet-Daudelin, Laurent McComber. Inform—David Grenier, Élisabeth Provost, Amélie Tremblay, David Grenier | PROJECT MANAGEMENT Groupe CDH | STRUCTURAL Douglas Consultants | MECHANICAL/ELECTRICAL Martin Roy & associés | CIVIL Gravitaire | CONTRACTOR Gestion Étoc | AREA 1,035 m2 | BUDGET $3.4 M | COMPLETION September 2022 As appeared in the June 2025 issue of Canadian Architect magazine The post A Place to Call Home: Le Christin and Les Studios du PAS, Montreal, Quebec appeared first on Canadian Architect.

Lyse Martel is a Berlin-based “Color, Materials, and Finish” (CMF) designer and strategist in the mobility and consumer electronics industries. Her work combines craftsmanship and emerging technology to shape design strategy, drive material innovation, and create new sensory experiences. Lyse is fascinated by design’s power to shape how people feel and act. She believes design can foster emotional connection and wellbeing at a time when AI and automation are making their way into many new consumer product experiences, from the car to the living room. Below, Martel explores the emotional dimension of circular design and how the CMF field is evolving to meet the global challenges of circularity and sustainability. Fast Company: Please introduce yourself to our readers.Lyse MartelLyse Martel: I’m Lyse Martel, a CMF designer and design strategist, working primarily in automotive and consumer electronics. CMF, which stands for Color, Materials, and Finish, is about how a product looks, feels, and connects emotionally. So my work focuses on those elements as well as on strategy, brand identity, and sustainability. Although I mainly work in automotive and consumer electronics, CMF can apply to many different areas. Over the years I’ve worked with brands like Bang & Olufsen, Hopium, and NIO. And most recently I was directing a circular design project at Volkswagen Group—designing for circularity from the start with a large team of designers from different disciplines. How did you find your way into this field? It was step by step. My love for design was always there, even before I knew what to call it. It was shaped by my family’s craftsmanship, as well as my own curiosity for shapes, textures, colors, and sensory experiences. On my father’s side, I grew up around a lot of woodworking and carpentry. And on my mother’s side are generations of tailors. So that gave me an appreciation for textiles and textures and detailing and crafts. And I’ve always loved illustration and drawing and building small architectures with natural elements—everything that could involve materials and aesthetics. And I think that brought me to materiality and storytelling and eventually to CMF design. Were you able to find an educational path that encouraged your interests? I went to a specialized high school for applied arts and design, where I grew immensely as a creative person, and had a teacher who supported me and saw my potential with conceptual thinking. At university another teacher encouraged me to apply to a design internship in the automotive sector in Paris, and that’s how I formally entered the CMF design field. I was immediately drawn to the innovation and complexity of using material and color to shape the brand identity for a mobility project. [Photo: Lyse Martel]How do you stay on top of trends in color and material?Much of it is intuitive, but we also learn to connect the dots and see trends. I’m very much inspired by psychology and by what’s going on in the world—anything that could possibly impact human experiences and emotions. I’m paying attention to developments in architecture, interiors, digital and physical design, and material innovation. I’m also looking at global trends that have nothing to do with the design industry, including culture and the natural world. Nature plays a big role because you can look at how light interacts, how materials evolve with time, the functioning of ecosystems, and agriculture. I’m also very interested in how CMF design intersects with concepts like wellbeing and happiness, so I follow influential practitioners like Ivy Ross from Google, and Susan Magsamen, who works on neuroaesthetics, and Carol Gilligan, the psychologist and philosopher. Could you share more about neuroaesthetics? Neuroaesthetics looks at how design makes people feel: how beauty and art and design influence our brain, and how things like color, textures, light, and sound make us react cognitively or emotionally. We know that certain visual experiences will calm or excite us, while others make us feel uncomfortable. Designers can leverage those insights to create more meaningful and intuitive interactions. I’ve always been fascinated by how design makes people feel, and neuroaesthetics gives us the scientific reasoning behind those ideas. For instance, when I’m working with color and material for a car interior, I can decide to craft a more calming atmosphere with natural materials, or use soft lighting or a color gradient that can guide the user’s eye. I can think about how textures and tactility will influence the user’s feeling of comfort, or their perception of product quality or durability. When it comes to sustainability, there are a lot of materials that may not be readily acceptable to a user. In that case it can be helpful to lean into the authenticity of that material, perhaps by making it warmer or softer, or relating it to nature through colors or grain. So if we can somehow elevate or upscale the experience with that material, then we can start to shift the mindset to embrace sustainable materials or choices. Earlier you mentioned your work in circular design. Could you share more about that? Circular design is rethinking how we create and use products. It means designing for longevity, adaptability, and regeneration. We seek out the right materials, we design for easy reuse and repair, and we try to ensure that the product stays in circulation for as long as possible. Longevity is the number one criteria, because the longer you use a product, the less impact it has in terms of greenhouse gas emissions and other waste metrics. With circularity do you encounter pushback from industries that simply need consumers to keep buying more stuff? It does clash with short-term profit models, so it’s not easy for businesses to embrace it completely. But there is momentum for circular design, which is driven by consumer expectations, tighter regulations, and a growing recognition that resource efficiency is also smart business. I’ve seen mobility and consumer electronics firms try out concepts like modularity, repairability, and designing with disassembly in mind. Neuroaesthetics seems to be a strategy for tapping into people’s innate preferences for certain colors, materials, and finishes. But could also instigate behavior change, by tapping into the emotional layer of circularity? Absolutely, it can be surprisingly comforting, even if the materials are unexpected. When designing a circular product, you’re often working with waste, like a polymer that’s meant to circulate between cars. The challenge is making that material feel good, both emotionally and physically. What works is embracing the material’s character, maybe it has a soft texture or a slight irregularity, like a grain or uneven thread. Or it comes in a natural color that feels ultra-fresh. These little details shift the focus from what it is to how it makes you feel. You might not even realize it’s recycled plastic, but it just feels right. Sometimes, a car interior can feel like a cozy cabin, all because of the right textures and tones. That emotional layer is what really connects circularity.How could neuroaesthetics help make people comfortable with something new, like self-driving cars? It’s really about how shapes, colors and textures support the digital experience; all the micro-details working together to help the user feel at ease. I’ve been testing self-driving vehicles recently, and it’s surprising how much the environment impacts your reaction. In one case, the layout was minimal, with just the right number of buttons, and that simplicity helped me relax. But I also tested a car that was entirely gray, and it felt dull and dated. Light tones or soft gradients, something that evokes a sunrise or sunset, can go a long way in making the space feel more inviting.With automation, trust becomes a key part of the brief. How easily will someone understand what’s happening? Are they okay letting go of the wheel? That’s where CMF design needs to be fully integrated. I have to work closely with the interior and UX designers so that everything speaks the same language. If I propose a soft, natural palette and the shapes are cold or aggressive, it creates a disconnect.[AI Image: courtesy Lyse Martel]Can you share how you use AI in your work, or how AI factors into the CMF design process? It’s part of my creative process in that it helps me visualize materials, colors, and sensory experiences I’m considering for a project. It’s a great way to communicate an idea visually, and also to put it out there so someone else can pick it up and build on it. So for me, it’s really a tool that helps us be more precise in how we express and share ideas.There are also really promising use cases in circular design, where AI can help us map local resources and integrate them more intelligently into products. For example, there’s a lot of bamboo in China, linen in the north of France, or paper waste around Berlin. So what can we do with that knowledge? We can see where materials are available, but also think about how to reduce waste, predict life cycles, or imagine new reuse scenarios. Anything that involves localizing or optimizing can be supported by AI.And as the digital world increasingly shapes the physical one, I think there’s real potential in using these new, hyper-sensory AI-generated visuals to inspire physical experiences. Neuroaesthetics helps us design for emotion, and AI can help translate those emotional cues into visual concepts that, when made real, feel meaningful and multi-sensory. Do you ever get any pushback for the decisions that you or your team might make as CMF designers? Sometimes there’s a strong reaction to a particular color or material choice. I remember working on a concept car called Eve, developed with a strong focus on emerging markets and innovative design languages. I proposed an exterior in a rose gold tone, which could be read as pink. That sparked some discomfort in the room. I think it challenged certain expectations of what a car should look like, especially in Western automotive culture. But in China, rose gold is often associated with refinement and quality. It’s not seen as gendered in the same way. So for me, it was an opportunity to bring a fresh, culturally relevant aesthetic into the project. I understood the hesitation, but that’s part of the role. Sometimes CMF invites us to gently shift the visual language and open up new emotional possibilities.[Image: Felix Godard Design]Are there certain colors and finishes that are timeless and others that are more transitory? In the last decade we used a lot of neutrals, like beige and gray. Many brands also decided to shape themselves around their core colors—“our black,” “our white,” etc. And they would build up from there to include more exciting colors into their identity. Today I see those approaches being challenged. Gen Z is coming in and they have other ideas about what’s fresh. In the past few years we saw a lot of yellows. Recently, dark reds have been popping up everywhere, and they’re a powerful, timeless choice that adds richness and sophistication. These colors grab attention and can work well, but we need to be mindful of their relevance for long-term products.I believe there is still a need for that core timelessness. You might use black as a core color, but you might tint it blue to make it more interesting or less intense. When I was at Bang & Olufsen, we often discussed how to stand out from typical black consumer electronics. For a more lifestyle-oriented, subtle design in the home, why not use gray?[Image: courtesy NIO]Are you ever surprised when a particular color takes off? The latest Pantone color of the year is a brown-beige shade, which honestly surprised me. I’ve used warm grays before when I wanted to give a product a cozier, inviting feel, but this one doesn’t feel as fresh to me. I’m not sure it resonates with the moment in the same way other trends do. I love when a heritage brand takes an unexpected turn, like the paper company GF Smith, which recently rebranded with vibrant, poppy colors and introduced a bespoke, rounded sans-serif typeface, GF Smith Homie. I like to see they are brushing off the history to embrace different values and just be human. They want to stand for inclusivity, so they’re going to speak up about that and make sure it’s seen in the brand.Where do you draw creative inspiration? It’s really what makes me burn, what is calling my heart. I also need to talk to people—not only creatives, but people from all walks of life. I enjoy traveling through my city and looking at how people live. I learn a lot simply from riding the train, overhearing conversations, and observing how the mood changes with the seasons. I also read the news and check out certain magazines. There’s one I like, Imagine5, that focuses on how to make sustainability joyful. It explores that from all angles and it’s very accessible. You don’t have to be a sustainability expert to enjoy it. [Image: courtesy NIO]Could you share some of the projects you’ve worked on that you’re most proud of? I joined the global smart EV brand NIO in its early stages, when the brand vision was still taking shape, and contributed to the initial direction of color, materials, and finishes as part of the design team. The objective was to align with their vision of “Blue Sky Coming,” so we had to come up with progressive aesthetics and human-centered design, which later evolved into design principles. Shaping that brand was extremely rich for me in terms of learning and collaborating with so many talented designers. I also led a couple of projects – one was the previously mentioned concept car called Eve. I had the opportunity to introduce more natural materials and different colors that were not commonly used in the automotive space.Introducing new aesthetics became an important theme for my later work with Bang & Olufsen, which was about connecting the dots between sound and material and design. And then more recently, the circularity project I’ve been leading for Volkswagen Group is really close to my heart. The brief was to introduce longevity, adaptability, and recyclability across all design touch points for Volkswagen. To that end we provided creative direction that considered everything from exterior design, interior, user experience, and materiality.It was an interesting challenge to find the emotional layer of circularity, while staying on brand for Volkswagen. Circularity has a lot of very technical aspects, but as designers we can make circularity tangible. How do you deal with mistakes or failure in the creative process? I view mistakes or failure as an opportunity to test more, to rethink, and to reframe. If a design doesn’t work, how can we regroup and find a solution that’s way more interesting and beyond the obvious? In the creative process there can be a lot of fear associated with going against the grain. What I’ve noticed is that if we stay in that fear space, we close ourselves off to opportunities. It’s important to be in an open space of creativity and curiosity. Allow mistakes and failure to happen. When there is joy in the process and a strong intuition, you produce better results in the end. What advice would you give to aspiring designers, but also anyone who wants to enter the world you inhabit? Great design comes from a constantly growing and inspired mind. Stay curious and know that inspiration comes from everywhere. Embrace your uniqueness, but also be able to evolve from that. Be open to change and to new perspectives. There will be tough feedback and creative disagreements, but the important thing is how you receive those situations. Maintain a mindset of abundance and try to see the positive in anything you do. Finally, as creatives it’s important for us to take time alone to recharge, to reflect, and to work on our magic. When you’re feeling well and thriving individually, your creativity also does. At that point it’s crucial to rejoin the collective, where you have a chance to collaborate and experience the diversity of perspectives that fuels creativity. It can be a tough road for aspiring designers, but I would encourage them to proceed with care and openness, and to leave their fears behind. 

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