The console will be priced at £395.99 for the base model or £429.99 for a bundle including Mario Kart World.

The latest entry in the franchise will be a launch title for the console.

Game Data AnalystGameloftHo Chi Minh City Ho Chi Minh City vn6 minutes agoApplyJob DescriptionDefine business tracking needs and KPIs.Collaborate with game teams to establish and refine the game economy.Work with product teams to identify analysis priorities.Partner with Data Tracking Specialists and BI teams for accurate analysis.Collect, clean, and maintain data from various sources.Analyze data using statistical techniques and provide reports.Evaluate game performance, player behavior, and system balance for improvements.Identify trends, propose solutions, and optimize production workflows.Develop dashboards and data visualizations for insights.Deliver monthly KPI updates and quarterly player analysis.QualificationsExperience:At least 1 year as a Data Analyst in the gaming industry.Degree in Mathematics, Economics, Computer Science, or related fields is a plus.Experience in Business Intelligence (BI) for gaming is required; BI in kids’ gaming is a big plus.Knowledge:Proficiency in BI tools (Metabase, Power BI, Looker) is a must.Experience with reporting packages, databases (SQL), and programming (Python, ETL frameworks).Strong knowledge of statistics and statistical tools (Excel, SPSS, SAS).Familiarity with Microsoft Office and Jira (Data, Dashboards, JQL queries) is a plus.Project management knowledge is an advantage.Skills:Strong querying, report writing, and data presentation abilities.Expertise in data models, database design, data mining, and segmentation.Strong analytical skills with attention to detail and accuracy.Professional English proficiency (written & spoken).Excellent presentation, reporting, and communication skills.Attitude:Team player – actively supports and collaborates with colleagues.Responsible & committed with a quality-oriented mindset.Structured & result-driven approach to work.Open-minded & adaptable – welcomes feedback for improvement.Self-motivated & passionate about the role.Flexible & quick learner in a dynamic environmentAdditional InformationRecruitment Process:(1) Screening callOnly candidates whose qualifications align with the role will be contacted. We sincerely appreciate your understanding.(2) Test(3) Interview(s)(4) OfferWork Location and Hours:Work location: 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City.Work hours: 08:30 AM - 06:00 PM, Monday - Friday.Why Join Gameloft?You want to work in an exceptional industry and create games downloaded more than 1 billion times per year.You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.You want to contribute to a vibrant and dynamic atmosphere.You want to join a global company and meet great people around the world.You will work on an employment contract with competitive remuneration and benefits package.You are looking for a fun place to work in the heart of the city.What We Offer:A hybrid working model.A dynamic workplace environment, with over 18 nationalities, where hundreds of world-renowned game titles were born.A range of well-being events and policies to support employees physically, mentally, and emotionally.An open-space office, a cafeteria, a terrace and a Gaming Area.Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy,...).Opportunities to collaborate and train with Gameloft worldwide experts and develop yourselves.An attractive monthly salary alongside Tet and other performance bonuses.Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave,...100% coverage of mandatory insurance and extra healthcare insurance.A monthly allowance to support lunch meals and working-from-home electricity and Internet bills.Other benefits from one of the best employers in Vietnam.What's more?Want to know more? Visit our websites:Company DescriptionJoin The Game!Leader in the development and publishing of multiplatform games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for 25 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, March of Empires, and Dungeon Hunter, and also partners with major rights holders including LEGO®, Universal, Illumination, Hasbro®, Fox Digital Entertainment, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,000 people worldwide. Every month, 1 billion unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company. Create Your Profile — Game companies can contact you with their relevant job openings. Apply

Senior Data AnalystGameloftHo Chi Minh City Ho Chi Minh City vn6 minutes agoApplyJob DescriptionGenerate large systematic reports as well as smaller, one-off pieces of analysis.Deliver ongoing reports and monitor performance metrics from multiple data sources.Collaborate in the development of interactive dashboards for data mining and visualization.Proactively develop new analyses and insights, deconstruct and optimize existing systems to drive decisions and strategies for user acquisition, retention and monetization.Debug and resolve issues to ensure the delivery of accurate metrics.Curate, clean, segment model and analyze vast amounts of data from our customers.Collaborate with an international team of data experts, share their knowledge, and contribute to improving the skills of the technical data team.Check out some projects at Saigon Studio:Qualifications4-5 years of experience performing quantitative analysis, preferably for an Internet or technology company.Bachelor's degree in Math, Business Intelligence, Economics, Engineering or another technical field (required).Excellent SQL & Big Query skills: extensive experience querying large, complex data sets.Experience with Looker Studio or similar tools (Tableau, Power BI).Proven ability to work in a fast-paced environment, meet ever-changing deadlines and handle priorities for multiple projects at once.Comfortable and confident giving presentations and communicating analyses in ENGLISH.Nice to have (is a plus):Scripting in either R or Python is desirable.Ability to create complex models and algorithms.Understanding of advanced statistical methods.Familiarity with machine-learning techniques.Additional InformationRecruitment Process:(1) Screening call;Only candidates whose qualifications align with the role will be contacted. We sincerely appreciate your understanding.(2) Test;(3) Interview(s);(4) Offer.Work Location and Hours:Work location: 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City.Work hours: 08:30 AM - 06:00 PM, Monday - Friday.Why Join Gameloft?You want to work in an exceptional industry and create games downloaded more than 1 billion times per year.You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.You want to contribute to a vibrant and dynamic atmosphere.You want to join a global company and meet great people around the world.You will work on an employment contract with competitive remuneration and benefits package.You are looking for a fun place to work in the heart of the city.You want to work for one of the best companies in the region, certified by the HR Asia Awards 2024 as one of the Best Companies to Work For in Asia and recognized for Diversity, Equity. and Inclusion.What We Offer:A hybrid working model (3 days WFO and 2 days WFH).A dynamic workplace environment, with over 18 nationalities, where hundreds of world-renowned game titles were born.A range of well-being events and policies to support employees physically, mentally, and emotionally.An open-space office, a cafeteria, a terrace and a Gaming Area.Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy,...).Opportunities to collaborate and train with Gameloft worldwide experts and develop yourselves.An attractive monthly salary alongside Tet and other performance bonuses.Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave,...100% coverage of mandatory insurance and extra healthcare insurance.A monthly allowance to support lunch meals and working-from-home electricity and Internet bills.Other benefits from one of the best employers in Vietnam.What's more?Want to know more? Visit our websites:Company DescriptionWelcome to Saigon Studio!Created in 2004, we have been one of the leading studio s in Vietnam’s gaming industry. Our diverse expertise has enabled us to successfully bring Gameloft’s hits to audiences around the world.We are looking for passionate talents with diverse expertise to join our exciting projects ‒ ranging from developing PC, console, and mobile games in collaboration with our fellow studios, to creating new content and features for our live games, bringing joy to our players worldwide. Create Your Profile — Game companies can contact you with their relevant job openings. Apply

It’s not uncommon for teammates in a game development studio to have varying levels of experience with using a version control system. An artist might tap their programmer colleague on the shoulder when they need to push or commit a change to the main repository because they’re unfamiliar with the software. We also hear stories of how game development assets like expensive 3D models are spread across multiple servers or even hosted in a Dropbox, with no easy way to categorize and search for them.DevOps, and particularly version control, can be a daunting topic for game creators who haven’t used such tools before. But it doesn’t need to be that way. There are numerous tools that you can use with Unity – both third-party options and Unity’s own solutions – to help your team work effectively with versioning, manage your builds, and keep track of your assets.Our updated Unity 6 e-book on version control and best practices for project organization can help you and your team get started with choosing the right solution for your game development. This new edition provides know-how for the latest workflows in Unity Version Control and DevOps solutions, making it a significant update to the original version control e-book released in 2022.You’ll get close to 100 pages of generally recommended practices and tips and tricks. Alongside the e-book, you can also view three new video tutorials on Unity Version Control, Unity Build Automation, and Unity Asset Manager.We aimed to provide a broad and balanced view in this guide because we believe it’s valuable to our users. You’ll find plenty of tips that are agnostic to whichever version control system you prefer to use. It starts with an explanation of the key concepts of version control. There’s a handy section comparing popular version control solutions compatible with Unity, and a dedicated section on Unity Version Control (UVCS), which guides you through setting up UVCS for your project and how to use its key features.This Unity 6 version of the e-book includes new sections about Unity Asset Manager and Unity Build Automation. Finally, you’ll find tips to help ensure team collaboration is smooth and efficient through the different cycles of the development process, and as your project grows and you add more users.With integration directly in the Unity Editor, it’s now easier than ever to enable and use UVCS, particularly for users with a non-programming background who prefer working with visual interfaces.An in-depth video tutorial accompanies the e-book, providing a solid introduction to UVCS, and showing you how to set up your own repository, invite collaborators, and check in changes.In the tutorial, we also explore branching strategies, how to handle conflicts, set up merge rules, lock files, and much more. If you are new to Unity Version Control, this is a great way to get an overview in 20 minutes before diving into the full e-book.Unity Build Automation automates the process of creating builds of your game for multiple platforms, allowing you to streamline the development workflow by continuously integrating and deploying updates with minimal manual intervention.In this new tutorial we show you how to streamline your workflow to build for multiple platforms and move your local build pipeline to the Unity Cloud to automate builds.The Unity Asset Manager makes it easy to keep track of all your 3D digital assets, including managing and transforming the data. It offers a central and secure place to find and store the assets you create and collaborate using your favorite tools.Asset Manager supports a wide range of asset types, including 3D models, textures, materials, prefabs, sound files, and more. In this video, we show you how to get started with the Asset Manager, edit your assets, and use search filters.We hope these resources will help you as you scale up your team and game development with Unity 6.

While the holiday season remains a busy time of year with consumers being inundated with sales, deals, and general holiday rush, an often-overlooked time period for advertisers is between the day after Christmas and mid-January. This is otherwise known as Q5, where the rush of the holidays are over, but many are still gearing up for the new year.In this post, we'll explore:How Q5 offers a unique opportunity for mobile advertisers due to increased user activity and cost-effective advertisingStrategies to optimize ad creatives by generating topical content, using interactive ad formats, and updating custom store pagesWays to diversify user acquisition campaigns with ROAS or event optimizers, offerwall campaigns, Connected TV, and adjusted bidding based on holiday user patternsThe importance of capitalizing on the influx of new devices during the holidays to reach users early in their device setup journeyAdvertisers might overlook this time period due to the post-holiday lull, however data shows us that this time period is a recipe for opportunity. Q5 also allows advertisers to close out end of year KPIs, and leverage learnings well into Q1 and beyond.The Q5 opportunityData shows us that user behavior on mobile apps during the holidays can set the stage for an opportunistic Q5, with increased play time for mobile games, increased app sessions, and cost-effective advertising.Unity recently surveyed 4,094 U.S. adults aged 18+ mobile users and found that more than a third (36%) of respondents expect to increase their mobile gaming activity during the holidays.*In the same survey, 37% of all respondents said that on average, they’d be playing mobile games around 1-2 hours a day during the holidays**App sessions experience an uptick during Q5 across both iOS and Android, according to AppsFlyer and Meta survey dataIn Q5 specifically, post-holiday CPM rates were on average -15% below Oct 1, levels, average CPAs were down -4%, and average CVR was down -8%, according to Meta’s data.The mobile gaming surge from the holidays doesn’t stop there - the demand is still high from users, and advertising costs are typically lower, making Q5 an interesting opportunity for advertisers to seize ahead of rolling into Q1.Creative best practices for Q5Optimizing your ad creatives is one of the easiest and most impactful ways to enhance your mobile UA strategy. In this section, we'll explore tips and techniques to help you craft compelling ads that resonate during Q5.Generate creatives based on topical insightsHoliday-themed creatives can help spike IPM and boost eCPM, while providing players with a fresh, fun update to your game’s look and feel. But how can you carry themed creatives into Q5, when the holiday season is dwindling down?Try tapping into the mindset of where your users might be at by leveraging the new year and new beginnings mindset – new year, new challenges in your game! Layering in nods to the new year; resolutions, new beginnings, and celebration of achievements, can all provide a distinct post-holiday/new year distinction in your game.You can also look back at how your creatives were performing in Q4 and throughout the holidays to inform certain ad formats, length of creative, or type of creative to see what drove higher conversion rates.Focus on interactive ad formatsData from our Unity survey showed that 38% of all respondents said that rewarded ads and playable ads were ad formats they’d most likely engage with over the holidays.Leaning into engaging ad formats that give potential players a solid understanding of your game’s core mechanics is a great way to showcase your game and drive installs. Playable ads in particular offer people a chance at test-driving your game before committing, so ensure that you are giving enough time for players to get a good understanding of the game’s progression. We typically recommend making playable ads 20+ seconds long.To get started creating interactive ads, use the free Unity Playworks plugin for the Editor. This plugin allows you to leverage existing projects to easily create, customize, test, publish and analyze playable ads and interactive end cards, without needing additional code or resources.Developers can also seek guidance from creative professionals who specialize in game advertising, by working with Unity’s creative studio. Unity’s experts can provide a valuable look into competitive insights, creative concepts, and tailored recommendations to help optimize ad creatives for long-term success. Leveraging the studio’s knowledge and experience, developers can create compelling ads that showcase their game's unique features and attract high-quality users.Update your custom store pageCustom store pages allow advertisers to create a seamless user experience from first ad exposure all the way through to the App Store, by creatively customizing your app store page to match the ad your potential player may have seen. If you’re updating your ad creative to be Q5-themed, mirror your custom store page as well to provide consistency. Studios that leverage custom store pages see improved conversion and IPM.When running various creative formats and versions, you’ll want to ensure you’re A/B testing to see what’s resonating with your audience, and more importantly, what’s not.User acquisition best practices for Q5Equally important as optimizing your creative for Q5, is testing various UA campaign strategies. Let’s take a look at some ways to optimize UA campaigns for Q5.Diversify your UA campaign typesWith the rollover of engaged players during the holiday season into Q5, it could be beneficial to include campaign optimizers in your UA strategy to find high-quality players who will continually take action in your game. If you're not already using ROAS (return on ad spend) or event optimizers, Q5 could be the perfect time to test them out.ROAS-based optimizationROAS campaigns that optimize for Ad Revenue, IAP revenue, or both, can be an efficient way to acquire players at scale, and at an optimal price.With increased app sessions in Q5, introducing event optimization, such as tCPE (target cost per event), or tCPA (target cost per action), could be a great way to reach players who might be more inclined to take specific actions that you set within your game, like watching a certain amount of rewarded videos, or purchasing a set amount of currency.Event-based optimizationHow do you choose an event to target? We recommend choosing an action that your top 5–20% of users with the highest LTV complete within the first seven days of gameplay. It might help to look at what your high-value players have been doing over the holidays to inform your Q5 event optimization.Our data shows that over the last two years, advertisers across both Unity Ads and ironSource Ads networks have shifted their budget allocations to further diversify their campaigns by leveraging these optimizers.Offerwall campaignsAnother way to diversify could be acquiring players through the offerwall. As a rewarded marketplace, the offerwall enables advertisers to run event-based campaigns that cater to specific player engagement behaviors. Users acquired through the offerwall tend to have higher retention rates – users who find and convert on offerwall have 2-7x higher retention compared to non-offerwall users, as they are rewarded with high-value items like in-game currency for completing certain tasks.This approach is particularly effective in the post-holiday period when players might spend more cautiously, as it provides an alternative avenue to access premium in-game content by investing time rather than money. Additionally, you can wrap the offerwall with holiday themed creatives, and create time-sensitive offers that can help drive urgency.Connected TVAs the post-holiday lull sets in, people often find themselves with more downtime to watch their favorite shows. According to a Comcast report, over 60% of U.S. households who have connected TVs are turning to free ad-supported streaming services to watch their favorite shows***. This presents a unique opportunity for advertisers to reach audiences throughout Q5. By introducing Connected TV into your user acquisition mobile strategy, you can take advantage of this increased viewership.Adjust budget and bidding strategiesTake advantage of the holiday uptick in mobile gamers and expand your budget allocation. Adjust your bidding strategies to capitalize on the influx of new players and their increased time spent playing games.Try looking at user patterns throughout the holiday season to identify any trends in session lengths, retention rates, ad engagement, or IAP activity, which could help you further optimize your budget and bidding strategies going into Q5.One strategy to consider is adjusting bids and offering promotions on the offerwall during Q5. Our recent Tap4Fun case study, showed that by increasing bids and providing bonus rewards to users who completed offerwall events within a specific time frame, they were able to significantly increase their monthly spending and improve their return on ad spend. Developers can explore similar tactics to engage users and optimize their ad spend during this period when user activity is at its peak.Leverage the influx of new devices from the holidaysNew or upgraded mobile devices are a popular holiday gift. Not only do people love them, but telco companies tend to launch deals and promotions during the holiday season to incentivize people to buy. This surge in new devices presents a unique opportunity for advertisers, as our data shows that 95% of users install over 60% of their apps within the first 48 hours of unboxing a new device****.The period right after a user gets a new phone presents a valuable opportunity for advertisers to get their apps in front of new users. By leveraging innovative advertising solutions, such as Aura from Unity, apps and games can reach users from the moment they unbox their new phones and throughout the device lifecycle, delivering high-quality users, long-term engagement, and return on investment.With the influx of new devices during the holidays, running a campaign that positions your app right in front of users at one of the earliest touchpoints in their device setup journey can be a game-changer for your UA strategy. Seize the Q5 opportunityBy implementing a diversified UA strategy that includes optimizing ad creatives, capitalizing on increased user activity, and exploring innovative channels like offerwall and on-device advertising, advertisers can maximize their return on investment and set themselves up for long-term success.Don't miss out on the Q5 advantage – reach out to your dedicated account manager to start planning your UA strategy now. There’s no better time to hit the ground running and scale your mobile growth in the new year. * Source: Unity survey of 4,094 U.S. adults aged 18+, statement: “I will be playing mobile games more than usual.” 36% of total respondents.** Source: Unity survey of 4,094 U.S. adults aged 18+, statement: “On average, how long do you play mobile games per day during the holiday season?”*** Source: 2022 Comcast FAST Report**** Source: Aura from Unity, Android, from June 2023 to June 2024

Visa is one of those giant businesses that spans all commerce, but it has a program today that applies to developers and designers -- including game folks.Read More

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Perplexity’s iOS App just got an update enabling support for the company’s conversational AI voice assistant. Now Apple users can activate the assistant in the app and ask it to perform tasks like writing emails, setting reminders, and making dinner reservations.You can even navigate away from the app and continue to speak to Perplexity, although it doesn’t yet support screen sharing like it does on Android. Meanwhile, some of the conversational AI stuff Apple has promised for the Apple Intelligence-powered Siri could still be more than a year away. And unlike Apple Intelligence, Perplexity’s assistant can do these things on older devices, like my iPhone 13 mini.When the Android version launched in January, Perplexity’s spokesperson told The Verge that it would come to iPhones and iPads once “Apple gives us the right permissions,” and apparently that has been worked out. I downloaded Perplexity for the first time on my iPhone today and asked it to set a reminder for me to start cooking at 7PM. I was greeted with a pop-up asking me to give it permission to see my reminders. I accepted, and it added the reminder as I expected. I tried crafting a text message and, as expected, Perplexity asked for access to my contacts. I declined, but I appreciated that the assistant’s next step was to prompt me to just say the intended phone number instead of failing completely.I also tried booking a table at a restaurant, as shown in the video demo posted by Peplexity, and its mobile assistant opened Open Table, then entered the dates and times I said out loud. The actions aren’t end-to-end, though; you’ll still need to complete the process yourself in the window. Perplexity can also open my Uber app and set me up with a ride.Perplexity’s voice assistant has other limitations on iOS. You can’t ask it to look at your camera and “see” what you see for context, as other AI assistants can, like ChatGPT and Grok. But you can still use the standard text-based chatbot to ask questions about a picture. And you can’t ask it to set your iPhone’s scheduled alarms for you — you’ll still need Siri for that.See More:

« Supply chain management » : une fonction-clé en quête de performances économiques et environnementales Dans la nouvelle édition de son ouvrage consacré au « supply chain management », le consultant Rémy Le Moigne montre que l’intelligence artificielle constitue un point stratégique pour accroître l’efficacité de la chaîne logistique. Article réservé aux abonnés De quoi le supply chain management est-il le nom ? En introduction de son ouvrage sur cette fonction-clé de l’entreprise paru chez Dunod, Rémy Le Moigne consacre plusieurs pages à la définition de son objet d’étude. Un préalable nécessaire aux yeux de ce consultant passé par les cabinets de conseil PwC et Deloitte, tant il est aujourd’hui « difficile à comprendre pour les dirigeants et les responsables opérationnels des entreprises » et, finalement, « source d’une grande confusion ». De fait, le supply chain management représente un ensemble complexe, à l’appréhension délicate. Il s’agit donc de la gestion de la chaîne logistique, qui regroupe elle-même un vaste réseau d’organisations (fournisseurs, usines…) « particip[ant] à la fabrication, la livraison et la vente d’un produit à un client », et échangeant biens, informations et argent. Il touche de nombreuses fonctions, des achats au pilotage des stocks, et convoque, pour fonctionner, de multiples méthodes et outils. Le livre donne des clés pour comprendre la mécanique du supply chain management de façon très opérationnelle, mais aussi en saisir les enjeux actuels pour les organisations. Deux d’entre eux s’imposent au fil des pages, à commencer par la recherche d’une plus grande performance pour les services concernés. Cette fonction représente, d’après le Supply Chain Council, une ONG constituée de professionnels, de 60 % à 90 % des coûts d’une organisation industrielle. Lire aussi la chronique : Article réservé à nos abonnés La maîtrise de la chaîne logistique est devenue une préoccupation majeure jusque dans les petites entreprises L’ouvrage s’interroge sur les leviers à disposition des professionnels pour « réduire [ces] coûts ». Faut-il mener des enchères électroniques inversées avec les fournisseurs lors des négociations ? Quelle est l’organisation interne d’une usine la plus adaptée à sa production ? Comment améliorer la performance de la gestion des entrepôts ? La question environnementale A travers l’analyse de ces différentes problématiques pointe l’apport croissant des mutations technologiques. L’intelligence artificielle (IA) peut désormais accompagner les gestionnaires des chaînes logistiques, par exemple pour détecter automatiquement le moment où les congélateurs d’un magasin doivent être réapprovisionnés. Le machine learning permet quant à lui de prédire les délais de livraison. Il vous reste 42.97% de cet article à lire. La suite est réservée aux abonnés.