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Abstract backgroundgettyAs we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization, AI, data, and budgets.Consumersonce skeptical about personalizationare now pushing marketers for more. Casey Gannon, VP of Marketing and Technology Partnerships at Bold CommercePersonalization has transformed from a nice-to-have into a must-have in marketing strategies over the past few years. Consumers now expect tailored experiences at every interaction, and their attention spans are shrinking for anything less. As we move into the next year, these expectations are set to rise, pushing marketers to discover innovative ways to deliver deeper personalization at scale. Enter AIthe fastest and most cost-effective solution to meet these evolving demands.Were just beginning to unlock the potential of data-driven insights from AI. While many brands have started with task automation, well see a shift toward more sophisticated machine-learning applications in 2025 and beyond. This evolution will provide marketers with fresh perspectives on consumer behavior, preferences, and sentiments, making personalization more intuitive than ever.AI adoption will enhance efficiency and open up new opportunities throughout the entire customer journey. From precisely targeted digital ads and real-time optimization to personalized content, offers, and recommendations on your websiteAI will make it all possible. Plus, it will streamline the checkout experience by tailoring payment options to individual preferences, ensuring a smoother, more personalized shopping journey.MORE FOR YOUMarketers will look for new ways to do more with less as they continue operating on tight budgets. Katherine Lee, Head of Marketing, USA at GFTTheres been a lot of excitement about how AI can be used to drive efficiency in marketing, especially when it comes to content creation. However, I think smart marketers are realizing that they still need to balance this efficiency with thoughtful, human-generated content. Even though generative AI can create things like social media captions, email copy, and blog content in seconds, it often misses the mark on brand sentiment, tone of voice and unique perspectives that set companies apart from their competitors.I expect that well see marketers put more of a focus on using AI to automate administrative tasks like reporting and data analyses and not so much content creation as they look for ways to stretch their budgets next year.As tech becomes more important, the more consumers will crave genuine human experiences.Gretel Going, President at Channel V MediaAcross nearly all marketing practices, AI and other technologies are taking over functions ranging from basic research, data analysis, and ad targeting to directly engaging with customers and even bringing full creative campaign concepts to life.Both consumer and business audiences have already become comfortable with things like being more efficiently targeted online. And they dont have much, if any, opinion on the behind-the-scenes mechanics of marketing campaigns. But on some fundamental level, they do sense the contrast between the eerily perfect, yet unfeeling, content, stories, and conversations generated by technologyand the imperfect, yet soulful, versions of the same that are created by real people.This year well see marketers take a step back to figure out where to draw the line between introducing efficiency and scaleand haphazardly replacing human ingenuity that uniquely resonates with other humanswith technology.As for their audiences, the more their lives are perfectly curated by algorithms, the more theyll crave authentic human experiences from the brands and businesses they interact with.Marketers will look to AI to solve the problems that actually plague customers.Jason Grunberg, CMO at BluecoreMarketers know generative AI is going to help them solve problems, but many havent yet nailed down what theyre going to solve for.In the coming year, well see more marketers use AI for use cases beyond driving efficiencies and automating content to solve larger problems plaguing their customers. And when marketers can identify where their customers problems intersect with company challengesand solve for them both with AItheyll drive business growth in the process. For example, Amazon introduced its AI shopping assistant Rufus to make it easier for shoppers to find products and quickly get their questions answered, but the technology also increases conversion and revenue.Companies across every industry, from retail and travel to insurance and healthcare, can solve a multitude of customer problems with AI2025 will be the year that they put it into action. Ultimately, this sets the foundation for a more agentic future where consumers themselves use AI to handle research, discovery, selection, and more so that consumer life becomes easier.Marketers will bring data to the center of everything they do.Holly Fee, VP of Marketing at Infragistics"Marketing teams have long collected45% of companies saying that their data is not yet ready to support AI. In 2025, well see more companies invest in breaking down data silos, creating data-driven cultures, and, ultimately, preparing their data for AI tools.This will empower marketers to holistically look at data, quickly analyze performance and trends, and make data integral to their everyday work and business decisions. The companies that bring data to the center of their organizations and ready it for AI use will be the ones to stay competitiveand those that dont will fall behind.Join the Discussion: @KimWhitler

This month will see the full "Wolf Moon" occult Mars for a few hours as seen from North America. gettyTheres so much in store for sky-watchers in 2025 (try the biggest supermoon for years), but why not begin with some of the year's finest celestial sights?January begins with a stunning meteor shower the last until April and the moon occulting the Pleiades, a half-lit Venus, and, most remarkably, a total eclipse of a bright Mars by the moon.Heres everything you need to know about stargazing, moon-watching and the night sky in January 2025:1. A Forgotten Meteor ShowerWhen: immediately after sunset on Friday, Jan. 3, 2025Where: all-skyThe Quadrantids are not a well-known meteor shower, but they can produce about 120 shooting stars per hour at their peak. That happens on Jan. 3. The Quadrantids are also known for their bright fireball meteors, which can appear anywhere in the night sky. It should be a good show this year, though the peak will be ongoing as darkness falls in North America, so get looking as soon as it gets dark. A crescent moon shouldn't get in the way too much.The Pleiades (or the Seven Sisters) is the name of an open cluster in the constellation Taurus.getty2. The Moon Moves Through The Seven SistersWhen: an hour after sunset on Thursday, Jan. 9, 2025Where: eastRead More: Northern Lights Could Eclipse Fireworks On New Years Eve, Say ScientistsThe Pleiades is one of the most beautiful sights in the night sky. This open cluster of seven bright stars (also known as the Seven Sisters) is close to the ecliptic the suns path through our daytime sky more or less where you'll also find the moon. So occasionally, the moon covers up (or occults) the Pleiades. Look high above east when it gets dark for an 81%-lit waxing gibbous moon to move across the Pleiades over three or four hours. Use binoculars.3. A Half-Lit VenusWhen: 30 minutes after sunset on Saturday, Jan. 11, 2025Where: southwestPlanets have phases but only two of them. If you've ever wanted to see Venus half-lit and looking a little like the moon put a small telescope on it after sunset tonight. It's at a brief dichotomy its half-lit phase because it's an inner planet, with respect to Earth, so it never appears full from our point of view because it never gets the sun's full glare. It's so close and bright that only those with telescopes can see its phases.The changing apparent size and phase of illumination of the planet Venus photographed between ... [+] November 2019 and May 2020 with a Maksutov telescope from Mannheim in Germany.getty4. The Moon Occults MarsWhen: a few hours after sunset on Monday, Jan. 13-Tuesday, Jan. 14, 2025Where: southern skyHere comes one of the highlights of 2025 the bright planet Mars was eclipsed for a few hours by a near-full "Wolf Moon." The action will occur between 8:44 p.m. EST on Monday, Jan. 13 and 00:52 a.m. EST on Tuesday, Jan. 14, but exact timings will depend on where you observe from. See In-the-sky.org and its useful map and timings for more details.Mars will come to its bright opposition this month for the first time since 2022. getty5. A Full Wolf Moon RisesWhen: moonrise where you are during dusk on Tuesday, Jan. 14, 2025Where: eastThe day after a significant astronomical event (see above) comes the rising of Januarys full moon, the Wolf Moon. Get somewhere with a good view of the eastern horizon to watch it appear just after the sun has set in the west.6. Mars At Its Biggest, Brightest And BestWhen: after sunset on Wednesday, Jan. 15, 2025Where: eastAt its once-in-26-months opposition, Mars is a stunning sight to the naked eye or through a telescope. At its biggest, brightest, and best, the visibly red planet will rise in the east during dusk and set in the west during dawn. The planet will look at its very best this week and next but remain visible in the night sky until the end of November.7. Venus And Saturn In ConjunctionWhen: just after sunset on Saturday, Jan. 18, 2025Where: westThe sight of two planets seemingly close to each other in the night sky is beautiful, but the keen-eyed should watch this event over a few weeks, during which Venus and Saturn will inch closer each night before the big night, then drift away. It's a convenient post-sunset sight low in the western sky.The times and dates given apply to mid-northern latitudes. For the most accurate location-specific information, consult online planetariums like Stellarium.Wishing you clear skies and wide eyes.

There are so many drones in Ukraine that operators sometimes accidentally pick up other feeds.Those moments can provide incoming attack warnings and intelligence.It is an emerging element within the constantly evolving drone war.There are so many drones in the sky in Ukraine that drone operators are occasionally stumbling onto drone feeds and picking up unexpected intel. Neither side can be sure though when they are going to luck into this or when the enemy will suddenly get insight into their own activities.Drones are being used more in Russia's war against Ukraine than in any other conflict in history, including cheap first-person-view drones. They are being used to attack troops and vehicles, complicating battlefield maneuvers, and they're so prolific that ground troops often struggle to sort out which ones are their drones and which belong to the enemy.Ukrainian drone operators told Business Insider that extensive drone warfare has resulted in unintentional feed switching.When this occurs, operators on one side of the battlefield can see the feed of the other side's drone typically airborne devices that can target soldiers and gather intelligence to direct fires. A drone operator in Ukraine said being able to see Russian drone feeds is "useful because you see where the enemy drone that wants to destroy you is flying."That gives the unit a chance to take defensive action. Ukrainian soldiers watch a drone feed from an underground command center in Bakhmut. AP Photo/Libkos Samuel Bendett, a drone expert at the Center for Naval Analyses, described it as the wartime version of a common civilian occurrence. When you drive in your car and have your radio at a certain frequency, your radio can flip between different stations that use the same frequency. That is what is happening right now in Ukraine, Bendett said.Fight for the spectrumJackie, a US veteran fighting in Ukraine, said: "Right now, there are two fights when we're fighting with drones. There's one that you can see on video. And there's one that's completely invisible." That invisible fight is the fight in the electromagnetic spectrum or "fight for the spectrum."The electromagnetic spectrum can get "full" and get "crowded," he explained. When there are enough drones in an area, you'll have "a lot of the feeds between those drones transferring, basically switching between operators without intent."When that situation happens, it means "the drone guy would just suddenly see some other drones feed," Jackie said. So when enough drones are in the sky, everyone is "constantly switching feeds between some other drone that they're not flying." A Ukrainian serviceman of the 35th Separate Marines Brigade operates a FPV drone at a training ground in Donetsk region, Ukraine. REUTERS/Sofiia Gatilova Bendett said it was possible to do this deliberately if you know the frequency your adversary is operating on, but most of the time, he said, it's accidental.He said this sort of thing happens "because technologies for both sides are similar, and there's only so many operating frequencies you can hop on to actually pilot your drones."Advantages and disadvantagesAs neither side has dominated the electromagnetic spectrum through electronic warfare, both sides are experiencing all the advantages and disadvantages of these developments. Sometimes Ukraine is collecting intel, and sometimes it's Russia.The feed can help operators helplessly realize an attack is incoming, and "it also can be very informative for drone crews, experienced ones to kind of determine the tactic of the adversary, how far the drone flies, how fast it flies, what's the drone route, what the drone is looking for, and so on and so forth," Bendett said.But it's a hard thing to plan for given the chaotic nature of these occurrences.Jackie shared that Ukraine has attempted to "play games with the signals," but Gregory Falso, an autonomous systems and cybersecurity expert at Cornell University, said that "it's probably not predictable when you'd be able to get these capabilities." It's more about seizing the advantage when the opportunity arises.Switching signalsFalco said it would be difficult to tell if the enemy has access to a feed because "you don't have absolute certainty of where your band is at a given time and where you're projecting." A Ukrainian serviceman launches a drone during a press tour in the Zhytomyr Region. Kirill Chubotin / Ukrinform/Future Publishing via Getty Images There are questions about whether this could be taken further, though, going from accidental insight to deliberately pirated drones. Right now, that's more theory than practice.Whether any Ukrainian or Russian operators could actually get control of the other side's drone, rather than just being able to see through its eyes, probably depends on the drone, Falco said.He explained that the spectral bands used to see drone feeds are likely very different from the ones that control it. And the bands used to receive signals that let the operator see what the drone can see are typically less protected than the ones that send the signals, which is how operators tell drones what to do.He said the feed switching is "bound to happen" with so many drones in the sky and with different types of electronic warfare in play.Solutions, Falco said, could involve something like added encryptions for drone feeds. But given the fast-moving, chaotic, and desperate nature of a lot of the fighting and the fact that drone operators can go through multiple drones a day and Ukraine, it may not be worth it. And if that's the case, this kind of thing will keep happening.He said it was the type of thing civilians would frequently see if there was less regulation. "If we didn't have rules," and the likes of the United Nations body that allocates the radio spectrum didn't exist, "and companies didn't bother playing by the rules, then this would be a normal occurrence," Falco said.Then, it would just be "a total shit show of hearing and seeing everything that you're not supposed to see." A Ukrainian soldier watches a drone feed from an underground command center in Bakhmut. AP Photo/Libkos Ukraine, often short on other weaponry as it faces off against Russia's larger military, has been relying on drones, including to replace ammunition amid its shortages. And even the cheap drones have let Ukraine destroy Russian equipment worth millions.Ukraine's drones are critical assets in the war and are said to account for at least 80% of Russia's frontline losses. Drones are super vital. They're one of our more clever casualty-producing weapons," Jackie said.

2025-01-01T08:01:02Z Read in app Angle down iconAn icon in the shape of an angle pointing down. Richard Armitage as Ellis Stagger in "Missing You." Vishal Sharma/Netflix This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.Have an account? "Missing You" is the latest adaptation of a book by Harlan Coben.It follows detective Kat Donovan whose fianc disappeared.The series includes several actors from other Netflix shows based on Coben's work.The latest Harlan Coben Netflix thriller, "Missing You," features a handful of actors from previous adaptations of the author's mystery novels.Rosalind Eleazar plays detective Kat Donovan, a woman whose fianc, Josh Buchanan (Ashley Walters), disappeared without a trace eleven years ago.When she spots his profile on a dating app it forces her to reexamine her life, including the suspicious circumstances surrounding her father's death."Missing You" was released on Netflix exactly one year after the previous Coben series, "Fool Me Once," starring Michelle Keegan, which was one of the streamer's most-watched shows of the year.The cast of the new series includes three actors who subscribers might recognize from previous Coben adaptations. Richard Armitage plays Ellis Stagger in "Missing You" and previously appeared in "Stay Close," "The Stranger," and "Fool Me Once."Richard Armitage in "Stay Close," "The Stranger," "Fool Me Once," and "Missing You." Netflix Richard Armitage plays a major role in "Missing You" as sergeant Ellis Stagger, Donovan's police boss who is involved with the mystery surrounding her father's death. The series marks Armitage's fourth appearance in a Coben Netflix series.In 2020 he played Adam Price, a father of two whose wife goes missing shortly after a mysterious stranger (Hannah John-Kamen) approaches him out of the blue and tells him a secret.Then, in 2021, he played paparazzi photographer Ray Levine who is one of the major suspects in the murder of Stewart Green (Rod Hunt) in a cold case that resurfaces in the present day.And in 2024, he played Joe Burkett in "Fool Me Once," Maya Stern's (Michelle Keegan) dead husband who mysteriously appears on a nanny cam in their home. James Nesbitt plays Calligan and also appeared in "Stay Close"James Nesbitt in "Stay Close" and "Missing You." Netflix Irish actor James Nesbitt plays Calligan, a nefarious gangster, in "Missing You" and it's insinuated that he had something to do with the death of Donovan's father.He has a pretty murky backstory, as one police officer tells Donovan that Calligan almost murdered his classmate with a claw hammer when he was at school.Nesbitt previously starred in "Stay Close" with Armitage and played detective Michael Broome, the police officer who investigates the disappearance of Del Flynn (Ross Boatman), a businessman who vanished exactly 17 years after Green went missing.As is the case in all good Coben TV shows, he realizes he has a surprisingly personal connection to the case. Marc Warren plays Monte Leburn and appeared in "Safe"Marc Warren played Monte Leburn. Netflix Rounding out the Coben alumni is Marc Warren, who plays Monte Leburn, the hitman who confessed to killing Donovan's father despite having no reason to do so.His actions confuse Donovan as she tires to find the truth truth about his death.Audiences might recognize Warren from "Safe," in which he played Dr. Pete Mayfield, the best friend of Tom Delaney (Michael C. Hall), a widower. Delaney asks Mayfield for help when his daughter, Jenny (Amy-Leigh Hickman), goes missing after a house party. Close iconTwo crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

House No. 7 Avenidas Novas / Camarim ArquitectosSave this picture! Nelson GarridoHousesLisboa, PortugalArchitects: Camarim ArquitectosAreaArea of this architecture projectArea:510 mYearCompletion year of this architecture project Year: 2024 PhotographsPhotographs:Nelson GarridoManufacturersBrands with products used in this architecture project Manufacturers: Cinca, CompacMore SpecsLess SpecsSave this picture!Text description provided by the architects. This house belongs to the same family for 3 generations. At the western end of Avenidas Novas, it is a good testimony to a grid of dense urban blocks expanding over a rural territory punctuated by palaces like the Palcio Marqus de S da Bandeira next door. The house was built in the 1930s and profoundly transformed in the 1980s a time when built heritage was not exceedingly valued. Our client commissioned us to design the 3rd generation of the house: bigger and better articulated with the garden and the street.Save this picture!Save this picture!Save this picture!Save this picture!The existing construction was well built, so we decided to keep it, raising its height to the cornice of the adjacent building. On closer examination of the main faade we recognized, with great surprise, the Art Deco features from the 1930s, so we speculated whether we could bring out the 3 eras of the house 1930, 1980 and 2020 simultaneously. We visited Florence during this process and found the solution in urban palaces extended, generation after generation, with a material and technical progression from robust base to slender loggia without mimicry or counterpoint. By superimposing the front elevations of the 1930s and 1980s we arrived at regulating lines that revive the uniqueness of each element within a coherent compositional structure. These lines contour the building, designing the gable, back faade, garden and studio. The continuity of horizontal lines allows the upper floors of the house to retreat, opening the garden to the Sun and the sky.Save this picture!Save this picture!The house is entered through a covered outdoor space, from where the garden can be seen. The interior staircase appears as another entity which develops, unfolds and gradually fills the space. We have explored the idea of multiple times in several projects, but never before has this exploration emerged so evidently as language.Save this picture!Project gallerySee allShow lessAbout this officeCamarim ArquitectosOfficePublished on January 01, 2025Cite: "House No. 7 Avenidas Novas / Camarim Arquitectos" [Casa No. 7 Avenidas Novas / Camarim Arquitectos] 01 Jan 2025. ArchDaily. Accessed . <https://www.archdaily.com/1024948/house-no-7-avenidas-novas-camarim-arquitectos&gt ISSN 0719-8884Save!ArchDaily?You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream

Light Up Coffee / Spicy ArchitectsSave this picture! Kenta HasegawaCoffee ShopSetagaya City, JapanArchitects: Spicy ArchitectsAreaArea of this architecture projectArea:44 mYearCompletion year of this architecture project Year: 2024 PhotographsPhotographs:Kenta HasegawaManufacturersBrands with products used in this architecture project Manufacturers: YABASHI MARBLEMore SpecsLess SpecsSave this picture!The Extraordinary within the Ordinary -LIGHT UP COFFEE Shimokitazawa was originally a first-floor two-seat cafe and coffee roastery, with the second floor being used for storage. It has since been renovated into a 17-seat establishment with seating extended to the second floor. This marks the third design project for LIGHT UP COFFEE, a cafe concept born from the owner's desire to make the barista coffee experience more accessible and personal. The aim was to create a space where the extraordinary becomes a natural extension of everyday life, with two distinct experiences offered on either floor.Save this picture!Save this picture!Save this picture!First Floor: Face-to-Face Communication with Baristas -Located on a corner lot, bordered by two streets, the building's trapezoidal floor plan is utilized to its fullest. A diagonally placed counter was installed in the center of the space, allowing customers to take in the view from the three large street-facing windows. This design highlights the baristas, enabling customers to closely enjoy the coffee-making process. Conversations naturally spark between baristas and customers, while the window openings connect the cafe to the lively street scene outside. The counter and kitchen are crafted from structural plywood, following a cohesive design language that treats both elements equally, embodying unadorned and straightforward communication.Save this picture!Second Floor: Honoring Craftsmanship -In contrast to the bright and dynamic atmosphere of the first floor, the second floor offers a calmer space where customers can focus on their coffee. LIGHT UP COFFEE emphasizes craftsmanship in every stage, from production to extraction. Inspired by this dedication, the second-floor design reflects the artistry and precision of coffee-making. At the center of the space stands a large table, finished with a glossy lacquer technique Urushi, evoking the gradients of latte art. The table reflects the interior and coffee cups placed upon it, enhancing the sense of a special/unique coffee experience. Additionally, artist Ben Nagaoka created artworks inspired by the brand's concept and colors, further elevating the space.Save this picture!Save this picture!By keeping architectural interventions to a minimum, the design focuses on enriching the coffee experience through the arrangement and presentation of furniture and materials. The hope is for this cafe to become a place where the every day and the extraordinary intersect for all who visit.Save this picture!Project gallerySee allShow lessProject locationAddress:Setagaya City, JapanLocation to be used only as a reference. It could indicate city/country but not exact address.About this officeSpicy ArchitectsOfficePublished on January 01, 2025Cite: "Light Up Coffee / Spicy Architects" 01 Jan 2025. ArchDaily. Accessed . <https://www.archdaily.com/1025194/light-up-coffee-spicy-architects&gt ISSN 0719-8884Save!ArchDaily?You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream

Download - https://shorturl.at/3hNF8 FAB - https://www.fab.com/sellers/CGHOW Whatsapp - https://bit.ly/3LYvxjK Patreon- https://www.patreon.com/Ashif NFT - https://opensea.io/CGHOW Twitter - https://twitter.com/cghow_ If you Liked it - http://bit.ly/2UZmiZ4 Channel Ashif - http://bit.ly/3aYaniw Support me on - paypal.me/9953280644Spiral Projectile in Unreal Engine 5.5 Niagara Trailer #cghow #UE5 #UE4Niagara #gamefx #ue5niagara #ue4vfx #niagara #unrealengineniagara #realtimevfxVisit - https://cghow.com/ Unreal Engine Marketplace - https://bit.ly/3aojvAa Artstation Store - https://www.artstation.com/ashif/store Gumroad - https://cghow.gumroad.com/

Full Video - https://youtu.be/fxVd2e66CXw Download - FAB - https://www.fab.com/sellers/CGHOW Whatsapp - https://bit.ly/3LYvxjK Patreon- https://www.patreon.com/Ashif NFT - https://opensea.io/CGHOW Twitter - https://twitter.com/cghow_ If you Liked it - http://bit.ly/2UZmiZ4 Channel Ashif - http://bit.ly/3aYaniw Support me on - paypal.me/9953280644Spiral Projectile in Unreal Engine 5.5 Niagara Trailer #cghow #UE5 #UE4Niagara #gamefx #ue5niagara #ue4vfx #niagara #unrealengineniagara #realtimevfxVisit - https://cghow.com/ Unreal Engine Marketplace - https://bit.ly/3aojvAa Artstation Store - https://www.artstation.com/ashif/store Gumroad - https://cghow.gumroad.com/