Following a two-year wait, NVIDIAs highly-anticipated GeForce 50 series of GPUs are nearly here. Engadget has published its review of the $2,000 RTX 5090, but if youre reading this article, chances are you already know if you want to splurge on a 50 series card. The question then is how to buy one of them? Depending on when you read this story, the good news is that were at most a week away from major retailers, including Best Buy and Newegg, stocking the new cards on January 30.As for the bad news? If the 50 series launch is anything like the 40 series one before it, expect high demand and limited initial availability. If youre set on buying an RTX 5090, 5080, 5070 Ti or 5070 at release, be sure to use the notification feature Best Buy and other retailers offer to have the best chance of securing one of the cards before they all sell out.GeForce RTX 5090 for $2,000: The RTX 5090 is the most expensive consumer GPU NVIDIA has ever released. Its also one of the most powerful and power-hungry, with the 5090 featuring 21,760 CUDA cores, 32GB of GDDR7 VRAM and a potential total power draw of 575W.Of course, as with all of NVIDIAs new GPUs, raw specs are only half the story. In conjunction with DLSS 4, the entire 50 series is capable of multi-frame generation. With the tech, RTX 50 GPUs can generate up to three additional frames for every frame they render using traditional techniques. DLSS 4 is the reason the 5090 can produce an average of 246 frames per second with full ray tracing in games like Cyberpunk 2077.If you prefer to buy from Newegg or B&H, both retailers will stock models from third-party OEMs, including ASUS, Gigabyte, MSI and Zotac.GeForce RTX 5080 for $999: Despite costing half as much as the RTX 5090, the 5080 is no slouch. It features an impressive 10,752 CUDA cores and 16GB of GDDR7 VRAM, with a memory bandwidth of 960GB/sec. Like the 5090, you get the benefit of DLSS 4 multi-frame generation. Moreover, total power draw is more modest at 360W, meaning you probably wont need a 1,000W PSU to power the 5080.Again, both Newegg and B&H will stock third-party options. For a Founders Edition model, your best bets are NVIDIA and Best Buy.GeForce RTX 5070 Ti for $749. If I had to guess, the 5070 Ti is probably the model with the most interest from people who want to buy a 50 series card. Thats because it features 16GB of GDDR7 VRAM compared to the 5070s 12GB. An extra 4GB of VRAM might not seem like much, but it will likely translate to the 5070 Ti being a much better purchase over the long run. Modern AAA games use a lot of VRAM, so much so that 8GB GPUs like the RTX 3070 are starting to show their age.Unfortunately, the 5070 Ti is the one model NVIDIA won't offer a Founders Edition version of, so finding one to buy may be tricky. Your best bet here is likely to be B&H. The retailer is showing a few 5070 Ti models on its website.GeForce RTX 5070 for $549: At launch, the RTX 5070 will be NVIDIAs most affordable 50 series GPU. Its also the GPU NVIDIA claims is as fast as the RTX 4090. Of course, thats with DLSS 4 enabled. If youre interested in the 5070, I strongly advise waiting for reviews to come out before you commit to buying one. As mentioned, with only 12GB of VRAM, the 5070 could quickly become a bottleneck to your system.Update 1/29/25 1:50pm ET: As one may have predicted, it seems like it will be difficult to get your hands on one of NVIDIAs new graphics cards. The company itself stated publicly that it expect significant demand for the GeForce RTX 5090 and 5080 and believe stock-outs may happen. Its possible that limited availability, or widespread stock-outs, could affect customers worldwide. It's reported that some countries, like Korea, won't see shipments until mid-February.This article originally appeared on Engadget at https://www.engadget.com/computing/heres-how-to-buy-a-nvidia-rtx-50-series-gpu-160902874.html?src=rss

Apple's rolling out two new ways to watch MLS Season Pass, a bunch of new content, including an entirely new show, and T-Mobile customers once again get free access.

Customer records and travel orders have been discovered online.

A recent change in the rules for how companies account for digital assets led Tesla to report a $600 million mark-to-market gain.

Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super Bowl 59 on Feb. 9, when thePhiladelphia Eagles face the Kansas City Chiefsat the Caesars Superdome in New Orleans.Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over themore than 120 millionviewers expected to tune in for the broadcast on Fox and via the free livestream on Tubi.Demand for ad space was robust this year, said Mark Evans, executive vice president of ad sales for Fox Sports, with ad space selling out in November and a waitlist for marketers ready to take the space of anyone who pulled out.The high demand seems to have pushed prices to a record, with a few ad spots reportedly selling for a record $8 million and even $8 million-plus for 30 seconds. Fox declined to comment on the specific price tag for 30 seconds, which can vary depending on placement and other factors. But in an earnings call in November, CEO Lachlan Murdoch said ad space had sold out at record pricing. Last year, a 30-second spot went for around a reported $7 million.The Super Bowl is a hot ticket for advertisers because the live viewing audience is so large. Last year,an estimated 123.7 millionviewers tuned into the game, according to Nielsen.Evans said the mix of ad categories for the most part includes the usual suspects: beverages, snacks, tech companies and telcos. There will be a focus on AI in more commercials, he said, and slightly more pharmaceutical companies advertising this year.One category thats down is movie promos and streamers. Another traditionally big category for the Super Bowl, automakers, are mainly sitting it out after a tough year in the sector, with only Stellantis Jeep and Ram brands having announced an appearance.The California wildfires in Januarymade the lead up to the game less predictable than usual. State Farm pulled out of its planned advertising to focus on the fires. And some other advertisers faced production delays. But Evans said accommodations were made wherever possible.These are unique circumstances. So were being as accommodating as possible to try to make sure that everybody can get done what they need to get done, he said. But more importantly, you know, dont put themselves or anybody else in harms way because of it.Advertisers are expected to begin releasing their ads in the days ahead of the game. One of the first ads to debut was an ad for Budweiser, featuringa Clydesdale foal that helps make a beer delivery.Another Anheuser-Busch brand, Michelob Ultra, alsoreleased its ad, which shows Willem Dafoe and Catherine OHara as pickleball hustlers.Hellmanns ad brings Meg Ryan and Billy Crystalback together for a reprise of the Katzs Deli scene in When Harry Met Sally.Teasers have abounded this year, from an Uber Eats teaser starringCharli XCX and Martha Stewartto Chris Hemsworth and Chris Pratttouting Metas Smart Glasses.Mae Anderson, AP business writer

Amazon.com was sued on Wednesday by consumers who accused the retailing giant of secretly tracking their movements through their cellphones, and selling data it collects.According to a proposed class action in San Francisco federal court, Amazon obtained backdoor access to consumers phones by providing tens of thousands of app developers with code known as Amazon Ads SDK to be embedded in their apps.This allegedly enabled Amazon to collect an enormous amount of timestamped geolocation data about where consumers live, work, shop and visit, revealing sensitive information such as religious affiliations, sexual orientations and health concerns.Amazon has effectively fingerprinted consumers and has correlated a vast amount of personal information about them entirely without consumers knowledge and consent, the complaint said.The complaint was filed by Felix Kolotinsky of San Mateo, California, who said Amazon collected his personal information through the Speedtest by Ookla app on his phone.He said Amazons conduct violated Californias penal law and a state law against unauthorized computer access, and seeks unspecified damages for millions of Californians.Amazon, based in Seattle, did not immediately respond to requests for comment. Lawyers for the plaintiff did not immediately respond to requests for additional comment.Individuals and regulators are increasingly complaining that companies are trying to profit from information gathered without consent from cellphones.On Jan. 13, the state of Texas sued Allstate for allegedly tracking drivers through cellphones, using the data to raise premiums or deny coverage, and selling the data to other insurers.Allstate said its data collection fully complies with all laws and regulations. At least eight similar private lawsuits against Allstate have been subsequently filed.The case is Kolotinsky v Amazon.com Inc et al, U.S. District Court, Northern District of California, No. 25-00931.Jonathan Stempel, Reuters

A phone is no longer just a gadgetits your camera, your notepad, your lifeline, and in some ways, even your style statement. But with all that multitasking, the one thing your phone isnt is indestructible. As much as smartphones like the iPhone 16 feel like engineering marvels, theyre still susceptible to scratches, drops, and the occasional coffee spill. Thats why a protective case is as essential as the phone itself. ESRs latest Stash Stand Case with Camera Control takes that responsibility seriously, blending protection with innovation in ways that not only safeguard your phone but also enhance how you use it.The Stash Stand Case isnt new, as its a popular part of ESRs case catalog but it comes notably with an upgraded design that makes it better at protecting your phone. The iPhone 16 series sported a Camera Control button and to account for its unique touch-sensitive design, most casemakers just created a cutout in the case design, exposing the button to the elements. With the upgraded Stash Stand Case, ESR shrouds that button with a protective capacitive layer too, ensuring that you can click photos and navigate the camera UI perfectly normally while still ensuring that every inch of your iPhone is as guarded as can be from drops as high as 11 feet, according to ESRs claims.Designer: ESRClick Here to Buy Now: $22.49 $32.99 (31.83% off, use code YANKOIP16). Hurry, deal ends in 48-hours!The case wraps your iPhone 16 in 3x military-grade protection (which may be a marketing term, but it surely means business), shielding it from the inevitable bumps and scrapes that life throws at it. ESR didnt cut corners hereits crafted from materials that balance durability with a sleek, modern aesthetic. Think robust yet slim, so youre not adding unnecessary bulk to your pocket or bag. And since were all living in the age of MagSafe, the case is fully compatible and can wirelessly charge your phone in 45 minutes, thanks to the 40% slimmer design. But what really sets the Stash Stand Case apart is the thoughtfulness baked into its design, starting with that standout camera protection feature.Most cases put a protective plastic lip around your camera, or at most, a metal bezel that merely extends a millimeter or two beyond camera lenses, protecting them from impact. The folks at ESR did something different. The Stash Stand Case comes with a rather exaggerated camera bumper, but while that may seem like a bug, it is, in fact, a feature. The bumper folds outwards, doubling as an angle-adjustable kickstand thats a game-changer for anyone who regularly watches videos, hops on FaceTime, or takes hands-free selfies. It props your phone up in both portrait and landscape orientations, and can even be used as a finger-grip, offering versatility that eliminates the need for separate accessories like a popsocket or a ring grip.The kickstand mechanism feels solid, with just the right amount of resistance to make it easy to flip out but sturdy enough to trust with your phone. In fact, its rated to easily withstand 3000 folds, averaging out more than 4-5 years with daily use. When its not serving as a stand, it folds right back, keeping the sleek profile intact while offering superior lens protection. ESR essentially solved two problems with one solution: keeping your camera safe and giving you a practical, no-fuss stand.The rest of the case is equally impressive. The camera bump is made from a reliably robust zinc alloy, while the rest of the case is a flexible, durable blend of ABS and PC polymers. Shock-absorbing Air Guard corners protect your phone from impact, while ESR touts protection from drops up to 11 feet. Raised bezels around the screen and the camera provide additional protection, ensuring that neither will make direct contact with surfaces if you place your phone face down.Notably, the Camera Control zone on your iPhone 16 gets protection too, thanks to a 3-layered assembly featuring tempered glass, a polycarbonate flexible gasket, and a 6-capacitive-stack PCB underneath that effortlessly reads your touch as you tap or swipe the area on your phone. The innovative construction also eliminates gaps, keeping the button free from dust while maintaining a sleek, elegant design. In short, the design takes care of the 3 Ds Damage, Dirt, and Delay, giving you a user experience that feels just about as polished as it can get.MagSafe sees massive improvements too. The case is a staggering 1.6mm thin, nearly 40% thinner than other case designs. Despite that, the magnets on the Stash Stand Case are 25% stronger, offering a more robust magnetic lock while docking on accessories like your car mount, or chargers like the MagSafe charger. The thinner caseback apparently bumps up charging time too, juicing your iPhone in 45 minutes thanks to better energy efficiency.Functionality aside, the Stash Stand Case doesnt skimp on aesthetics. Its available in a range of colors, although nothing beats the appeal of the Frosted Clear variant, which lets you flaunt your iPhones natural color. Its also worth noting that ESR kept the price point reasonable. At just $21.99, its an investment in your phones longevity that wont break the bank, while giving you a nifty kickstand thats a great alternative to docks, external stands, or tripods. And yes, the Stash Stand Case with Camera Control is available for all iPhone 16 models, as well as for earlier iPhone series phones (without the Camera Control button).So, if youre someone who takes your phone everywherefrom the gym to the office to your couch for endless TikTok scrollingthis case might be exactly what you need. Its sturdy, sleek, and smart, proving that good design is as much about solving problems as it is about looking good while doing it.Click Here to Buy Now: $22.49 $32.99 (31.83% off, use code YANKOIP16). Hurry, deal ends in 48-hours!The post The iPhone 16 Case That Changed My Mind: ESRs Kickstand Case Can Survive An 11-Foot Drop first appeared on Yanko Design.

As usually tends to be the case, Capcom has several exciting upcoming releases in the pipeline right now, and the company will soon be sharing new information on several of those titles.Capcom has announced a double-header presentation for February 2. At 2 PM Pacific on the day, the company will premiere a Capcom Showcase presentation, where the start attraction is going to be the long-awaitedOnimusharevival,Onimusha: Way of the Sword. You can also expect new information on Capcom Fighting Collection 2, Marvel vs. Capcom Fighting Collection: Arcade Classics, and upcoming content forStreet Fighter 6.That 20-minute showcase will followed immediately afterward by aMonster Hunter Wilds Showcase. Confirmed to be 15 minutes in length, the showcase will also reveal details on the action RPGs upcoming second open beta, in addition to a new trailer and details.Monster Hunter Wildsis due out for PS5, Xbox Series X/S, and PC on February 28.Tune in live on Feb. 4 at 2pm PT for Capcom doubleheader! Join us for a 20-minute Capcom Spotlight followed immediately by a 15-minute Monster Hunter Wilds Showcase! https://t.co/wTzDBaKGFiIn Capcom Showcase, get the latest info on Onimusha: Way of the Sword, Street pic.twitter.com/EoHd3IfOEJ Capcom USA (@CapcomUSA_) January 30, 2025

Mass Effect 5(or whatever it ends up being called) has been in the works for years now, but with the sci-fi RPG still clearly in the early stages of production, questions about BioWares behind-the-scenes functioning are being asked with greater frequency. The newest changes announced by the studio, however, might raise more questions still.In a blog update, BioWare GK Gary McKay has said that the nextMass Effectis continuing development with a team of veterans who worked on the original trilogy, including Mike Gamble, Preston Watamaniuk, Derek Watts, and Parrish Ley. However, McKay said that the project require support from the full studio, which, as you might imagine, means changes are inbound.For starters, an undisclosed number of BioWare employees have been assigned to projects in the works at other studios across EA.Now that Dragon Age: The Veilguard has been released, a core team at BioWare is developing the next Mass Effect game under the leadership of veterans from the original trilogy, including Mike Gamble, Preston Watamaniuk, Derek Watts, Parrish Ley, and others, McKay writes. In keeping with our fierce commitment to innovating during the development and delivery of Mass Effect, we have challenged ourselves to think deeply about delivering the best experience to our fans. We are taking this opportunity between full development cycles to reimagine how we work at BioWare.Given this stage of development, we dont require support from the full studio. We have incredible talent here at BioWare, and so we have worked diligently over the past few months to match many of our colleagues with other teams at EA that had open roles that were a strong fit.IGN has claimed in its report that several members of theDragon Age: The Veilguarddevelopment team have also been laid off from the studio. Several former employees have taken to social media to confirm the same, including editor Ryan Cormier, producer Jen Cheverie, narrative designer Trick Weekes, and editor Karin West-Weekes.McKay says BioWare will become a more agile, focused studio following these changes. Alarmingly, he used almost exactly the same language when BioWare announced 50 job cuts in August 2023, which also included several veteran writers. Recently,Dragon Age: The Veilguardgame director Corinne Busche also left the studio, citing an unmissable opportunity to work on an unannounced RPG elsewhere.It was recently reported thatDragon Age: The Veilguardhad underperformed, having reached just 1.5 million players. The game has contributed to a $6 billion market value loss for publisher EA.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn MoreDeepSeek and its R1 model arent wasting any time rewriting the rules of cybersecurity AI in real-time, with everyone from startups to enterprise providers piloting integrations to their new model this month.R1 was developed in China and is based on pure reinforcement learning (RL) without supervised fine-tuning. It is also open source, making it immediately attractive to nearly every cybersecurity startup that is all-in on open-source architecture, development and deployment.DeepSeeks $6.5 million investment in the model is delivering performance that matches OpenAIs o1-1217 in reasoning benchmarks while running on lower-tier Nvidia H800 GPUs. DeepSeeks pricing sets a new standard with significantly lower costs per million tokens compared to OpenAIs models. The deep seek-reasoner model charges $2.19 per million output tokens, while OpenAIs o1 model charges $60 for the same. That price difference and its open-source architecture have gotten the attention of CIOs, CISOs, cybersecurity startups and enterprise software providers alike.(Interestingly, OpenAI claimsDeepSeek used its modelsto train R1 and other models, going so far as to say the company exfiltrated data through multiple queries.) Central to the issue of the models security and trustworthiness is whether censorship and covert bias are incorporated into the models core, warned Chris Krebs, inaugural director of the U.S. Department of Homeland Securitys (DHS) Cybersecurity and Infrastructure Security Agency (CISA) and, most recently, chief public policy officer atSentinelOne. Censorship of content critical of the Chinese Communist Party (CCP) may be baked-in to the model, and therefore a design feature to contend with that may throw off objective results, he said. This political lobotomization of Chinese AI models may supportthe development and global proliferation of U.S.-based open source AI models.He pointed out that, as the argument goes, democratizing access to U.S. products should increase American soft power abroad and undercut the diffusion of Chinese censorship globally. R1s low cost and simple compute fundamentals call into question the efficacy of the U.S. strategy to deprive Chinese companies of access to cutting-edge western tech, including GPUs, he said. In a way, theyre really doing more with less.'Merritt Baer, CISO at Reco and advisor to multiple security startups, told VentureBeat that, in fact, training [DeepSeek-R1] on broader internet data controlled by internet sources in the west (or perhaps better described as lacking Chinese controls and firewalls), might be one antidote to some of the concerns. Im less worried about the obvious stuff, like censoring any criticism of President Xi, and more concerned about the harder-to-define political and social engineering that went into the model. Even the fact that the models creators are part of a system of Chinese influence campaigns is a troubling factor but not the only factor we should consider when we select a model.With DeepSeek training the model with Nvidia H800 GPUs that were approved for sale in China but lack the power of the more advanced H100 and A100 processors, DeepSeek is further democratizing its model to any organization that can afford the hardware to run it. Estimates and bills of materials explaining how to build a system for $6,000 capable of running R1 are proliferating across social media.R1 and follow-on models will be built to circumvent U.S. technology sanctions, a point Krebs sees as a direct challenge to the U.S. AI strategy.Enkrypt AIs DeepSeek-R1 Red Teaming Report finds that the model is vulnerable to generating harmful, toxic, biased, CBRN and insecure code output. The red team continues that: While it may be suitable for narrowly scoped applications, the model shows considerable vulnerabilities in operational and security risk areas, as detailed in our methodology. We strongly recommend implementing mitigations if this model is to be used. Enkrypt AIs red team also found that Deepseek-R1 is three times more biased than Claude 3 Opus, four times more vulnerable to generating insecure code than Open AIs o1, and four times more toxic than GPT-4o. The red team also found that the model is eleven times more likely to create harmful output than Open AIs o1.DeepSeeks mobile apps now dominate global downloads, and the web version is seeing record traffic, with all the personal data shared on both platforms captured on servers in China. Enterprises are considering running the model on isolated servers to reduce the threat. VentureBeat has learned about pilots running on commoditized hardware across organizations in the U.S.Any data shared on mobile and web apps is accessible by Chinese intelligence agencies.Chinas National Intelligence Law states that companies must support, assist and cooperate with state intelligence agencies. The practice is so pervasive and such a threat to U.S. firms and citizens that the Department of Homeland Security has published a Data Security Business Advisory. Due to these risks, the U.S. Navy issued a directive banning DeepSeek-R1 from any work-related systems, tasks or projects.Organizations who are quick to pilot the new model are going all-in on open source and isolating test systems from their internal network and the internet. The goal is to run benchmarks for specific use cases while ensuring all data remains private. Platforms like Perplexity and Hyperbolic Labs allow enterprises to securely deploy R1 in U.S. or European data centers, keeping sensitive information out of reach of Chinese regulations. Please see an excellent summary of this aspect of the model.Itamar Golan, CEO of startup Prompt Security and a core member of OWASPs Top 10 for large language models (LLMs), argues that data privacy risks extend beyond just DeepSeek. Organizations should not have their sensitive data fed into OpenAI or other U.S.-based model providers either, he noted. If data flow to China is a significant national security concern, the U.S. government may want to intervene through strategic initiatives such as subsidizing domestic AI providers to maintain competitive pricing and market balance.Recognizing R1s security flaws, Prompt added support to inspect traffic generated by DeepSeek-R1 queries in a matter of days after the model was introduced.During a probe of DeepSeeks public infrastructure, cloud security provider Wizs research team discovered a ClickHouse database open on the internet with more than a million lines of logs with chat histories, secret keys and backend details. There was no authentication enabled on the database, allowing for quick potential privilege escalation.Wizs Researchs discovery underscores the danger of rapidly adopting AI services that arent built on hardened security frameworks at scale. Wiz responsibly disclosed the breach, prompting DeepSeek to lock down the database immediately. DeepSeeks initial oversight emphasizes three core lessons for any AI provider to keep in mind when introducing a new model. First, perform red teaming and thoroughly test AI infrastructure security before ever even launching a model. Second, enforce least privileged access and adopt a zero-trust mindset, assume your infrastructure has already been breached and trust no multidomain connections across systems or cloud platforms. Third, have security teams and AI engineers collaborate and own how the models safeguard sensitive data.DeepSeek creates a security paradoxKrebs cautioned that the models real danger isnt just where it was made but how it was made. DeepSeek-R1 is the byproduct of the Chinese technology industry, where private sector and national intelligence objectives are inseparable. The concept of firewalling the model or running it locally as a safeguard is an illusion because, as Krebs explains, the bias and filtering mechanisms are already baked-in at a foundational level.Cybersecurity and national security leaders agree that DeepSeek-R1 is the first of many models with exceptional performance and low cost that well see from China and other nation-states that enforce control of all data collected. Bottom line: Where open source has long been viewed as a democratizing force in software, the paradox this model creates shows how easily a nation-state can weaponize open source at will if they choose to.Daily insights on business use cases with VB DailyIf you want to impress your boss, VB Daily has you covered. We give you the inside scoop on what companies are doing with generative AI, from regulatory shifts to practical deployments, so you can share insights for maximum ROI.Read our Privacy PolicyThanks for subscribing. Check out more VB newsletters here.An error occured.