For the first time in 27 years, we saw a Nike commercial in the Super Bowl. Has it really been that long? Hard to believe that one ofif not theworlds greatest marketing brands hasnt been on the big game stage for almost three decades. Hare Jordan is arguably a Top 10 all-time Super Bowl ad.Blame complacency, the fragmentation of media and culture, or whatever you like, but getting the swoosh back to the Super Bowl just feels right. Not only that, but the brand is using this opportunity to re-establish its hardcore athlete bonafides, in case anyone forgot.Created with Wieden+Kennedy, and narrated by Grammy winner Doechii, here we get a cranked up, black and white film, set to Led Zeppelins Whole Lotta Love. It features top athletes like ballers Caitlin Clark, Aja Wilson, JuJu Watkins and Sabrina Ionescu; footballer Alexia Putellas, tennis star Aryna Sabalenka, sprinter ShaCarri Richardson, and more, all showing the various ways theyre proving critics wrong.Chief marketing officer Nicole Hubbard Graham says the brand returned to the Super Bowl in order to tap into one of the very few mass, shared cultural experiences we have left. Thinking about the Super Bowl and thinking about this moment, it felt very timely to tell this athlete story, says Graham. Women are just absolutely shattering records right now, selling out stadiums, ticket sales, commanding contracts like youve never seen before, and being placed with probably some of the harshest expectations of how youre supposed to act. And I think they will redefine what it means to be athletes and personalities of the future.Down on your luck. No one believes. The odds are stacked. Nike is using the most reliable premise in all epic sports stories to not only make a point about any individual athlete, and the state of womens sports, but also to give a not-so subtle middle finger to all the shade the brand itself has been thrown over the past year or so.Attitude adjustmentSoon after Graham took over as CMO, her first order of business was to talk to the brands elite stable of athletes. What she heard most often was the notion of winning had a losing reputation in the world. The whole idea of being maniacally focused and obsessive and following your dreams to no end was sort of becoming a little bit taboo in society, says Graham. We thought that was a really interesting insight. And that led to the Olympic work.Winning Isnt For Everyone was an ode to the uncompromisingly competitive. Narrated by Willem Dafoe, the work was reminiscent of Nikes campaign for the 1996 Olympic Summer Games in Atlanta that featured the tagline, You dont win silver, you lose gold. As I wrote at the time, the new Olympic work marked a return of the f**k you attitude in Nike advertising that taps into its hardcore athlete pedigree.The Super Bowl campaign is the start of a larger campaign that will run into 2025, all looking to tap back into Nikes connection to athletes by using the same foundations of style and emotion that built the brand in decades past.This brand wasnt built on Google ads or clicks, it was built on feelings, and big, disruptive, irreverent, emotional ideas. says Graham. That has been a really important strategy for us, and obviously with our partners at Wieden. How do we make sure that we are very much athletes over algorithms?Bigger pictureThe brand will need all the emotional power it can get to counter the headwinds its been facing. Last summer, Nike saw its biggest stock drop since 2001. Second-quarter revenue dipped by 8%.The brand is up against steep competition across major sports like running, thanks to a resurgent Adidas and Brooks, as well as newer players like On and Hoka. Critics point to a lack of innovation, being more about streetwear Air Jordans and Dunks than performance products.Emarketer senior analyst Zak Stambor says that the brand has taken a lot of steps to identify its problems and to right the ship. Getting back to iconic advertising is just a piece of it. For all of Nikes challenges, the power of the brand remains incredibly strong, says Stambor. If the marketing can lean on that core strength, it likely will resonate. Then comes the need for everything else. You dont want the marketing to drive the ship, it should be following the lead of the innovation, but its still a significant part of the puzzle.Last year, particularly with the arrival of Graham, the brand started its mission to get back to the strategy co-founder Phil Knight espoused: First capture the market for hard core athletes with innovative performance gear, and the casual consumer will follow.Graham agrees and describes Nikes biggest strength as a triangle that is built on its athlete partnerships. Unique insights lead to innovative products, which are then talked about through aspirational and inspiring ways.The work appears to be backing that up. Executives said on a recent earnings call that there are truly transformative sneakers coming for spring of 2025. Last week, the brand revealed Aja Wilsons long-awaited signature shoe, to much fanfare.Were getting back to that trifecta, says Graham. That is our winning playbook, and thats what youre going to see from us over and over and over again.If Nike cant be iconic, its going to push its hardest to be iconic.

The challenge is formidable: Create an ad campaign that somehow shows a brands integral role in a pivotal moment of human history. But also, like, make it fun?When OpenAIs ChatGPT hit 100 million users two months after its launch in November 2022, a UBS study declared it the fastest-growing consumer application in history. Now at upwards of 400 million users, ChatGPT might be the best-known consumer product to invest the least in advertising. Historic product awareness, zero brand awareness.For OpenAI chief marketing officer Kate Rouch, the Super Bowl was the perfect stage to start telling the world what the brand actually means.Obviously, 130 million people are watching this, says Rouch. ChatGPT has 400 million users worldwide, so its not a niche technology. But we do have an opportunity to help them understand both the historical moment were in as well as the fact that they can participate today in this new movement and use these tools right now.The ad cleverly uses ChatGPTs cursor dot to show people how it thinks. Set to cheerful music, we see eras of human progress animated in the dots. From fire to the wheel to agriculture, trains, the lightbulb, air travel, space exploration, and computing, until we see the tagline, All progress has a starting point.Its a conscious move to embed the product in the brand message. Rouch made a similar move back in the 2022 Super Bowl, when she was CMO at Coinbase. The crypto exchanges floating QR code ad went viral and drove so many people to its platform that the app crashed.When you ask ChatGPT a question, the dot comes up, and that is actually expressed in other OpenAI products as part of the brand design that we just refreshed, says Rouch. People are sitting around at Super Bowl parties, and theyre going to be like, Whoa, hey do you use ChatGPT? How do you use it? And theyll pull out their phones.Building the brandThe Super Bowl ad comes at a compelling time for the OpenAI and ChatGPT brand. Long the leader in awareness, the recent launch of DeepSeek has added a new element of competition for what AI tools will be in peoples pockets.Given its head start, Rouchs focus is on talking to the 400 million people who have been using ChatGPT about what exactly it can do. While we all worry about the impending robot apocalypse or hail a new technological age, theres a massive gray area between that existential level and using generative AI to help you write a better email. The brands job is to bridge that divide.What were attempting to do here is two things, says Rouch. Find that middle ground, which is to say, on one hand it is important that people understand this isnt status quo. This is the dawn of the intelligence age. Theres something important happening historically here that you should know about. But also that this is a tool in your pocket right now that can do tons of interesting things for you.Thats where the Super Bowl ad comes in.Connecting the dotsTo create OpenAIs first major brand ad, Rouch enlisted Accenture Song CEO David Droga and his agency, which have created many Super Bowl ads for brands. The agencys approacha peppy, product-first narrativehas a familiar connection to work Drogas namesake agency Droga5 made for the original Google Pixel back in 2016. Back then, it was the search bar transforming into a phone. Here, its the dots illustrating the historical context of these new AI tools. In both cases, the message comes through loud and clear: This technology is about to change your life.Droga and Song have long been bullish on AI. In 2023, Song parent company Accenture announced it would spend $3 billion on AI over three years, and Droga has talked about the impact generative AI would have on advertising creative, emphasizing these tools would allow humans to create better ideas quicker and more often.Many brands start thinking about their Super Bowl work in the summer. Rouch started her job in December. She says the ad itself was created with humans, but the concepting and experimentation on ideas did utilize AI tools like OpenAIs video GenAI tool Sora. We use it as a concepting tool, so nothing you see in the ad was created by Sora, says Rouch. But because we made this on a pretty compressed timeline, it really helped the creatives prototype, experiment with camera angles, and things like that, all to speed up the process.For OpenAI, the Super Bowl is an announcement of its ambition to go beyond a ubiquitous product and become the next iconic tech brand. Its got the hype, now Rouch is looking to add the emotion to its brand.At OpenAI, the mission is to create safe AGI, or advanced artificial intelligence, that benefits all of humanity, says Rouch. Thats a very intentional mission, so you will see that in our ambition and approach to build the brand and interact with people.

Choosing a strap for your watch is like choosing a paint-job for your car. Or the furniture for your house. It adds an aesthetic, sometimes functional layer to the watch, just like choosing yellow paint is an aesthetic + functional choice for a cab, or choosing bunk-beds is an aesthetic + functional choice for a home with a single bedroom for two siblings, or a dorm. Watches come in hundreds (if not thousands) of varieties, and so do watch straps but you can boil these straps down to 5 broad materials Metal, Leather, Rubber (or Silicon), NATO (Nylon), or Canvas. So, does it make sense to spend time deliberating on what material works with your watch? Absolutely!Each material offers its own balance of comfort, durability, and aesthetic appeal, making it crucial to consider how it fits into your daily routine and personal style. Whether youre a suit-and-tie kind of person, a weekend explorer, or someone who just wants a reliable everyday watch, theres a strap that perfectly suits your needs. Lets break down each option to help you decide.Metal Straps Classic, Durable, and TimelessMetal straps, often made from stainless steel or titanium, are the definition of versatility. They pair effortlessly with both formal and casual watches, making them a staple for anyone who values longevity and a refined aesthetic. A well-crafted metal bracelet adds heft and presence to a watch, making it feel more substantial on the wrist. Whether its the sleek polish of a Rolex Jubilee bracelet or the rugged appeal of an Omega Seamasters chunky links, or even the Milanese-style mesh on your Tissot Seastar, metal straps exude confidence and durability.They work best with dive watches, dress watches, and chronographs, complementing cases that range from slim and elegant to bold and industrial. Metal straps fit seamlessly into business attire, evening wear, and even smart-casual outfits. However, they might not be the best choice for extreme outdoor activities, as they can feel heavy and less comfortable in hot weather.Pros:Exceptional durabilityWaterproof and sweatproofTimeless aestheticExcellent resale valueLow maintenancePerfect for professional settingsCons:Generally heavier than other optionsCan be expensiveMay pull arm hairLimited flexibility in formal situationsCan be challenging to size properlyLeather Straps Sophisticated, Versatile, and Full of CharacterLeather straps remain the quintessential choice for dress watches and classic timepieces, offering an unmatched level of sophistication and elegance. Available in countless varieties from classic calfskin to exotic alligator and ostrich leather straps can transform the character of a watch while providing excellent comfort. Theyre particularly suited to dress watches, vintage timepieces, and chronographs.The versatility of leather is remarkable, with different treatments and finishes allowing for both formal and casual applications. A black alligator strap can elevate a watch to black-tie status, while a distressed brown leather strap can create a perfect casual vintage look. They work exceptionally well with business attire and formal wear, though certain casual leather varieties can complement everyday casual wear as well.Pros:Develops unique patina over timeExcellent comfortWide range of styles and colorsPerfect for formal occasionsAges beautifullyEasy to changeCons:Requires maintenanceNot water-resistantCan deteriorate in hot climatesMay show wear quicklyMore expensive for quality optionsRubber Straps Sporty, Waterproof, and Built for ActionRubber straps have come a long way from their humble beginnings as purely utilitarian options for dive watches. Todays rubber straps are available in various grades and compositions, from natural rubber to sophisticated synthetic compounds, offering supreme comfort and durability. Theyre ideal for sports watches, dive watches, and any timepiece that might be exposed to water or physical activity.High-end rubber straps, like those from Oysterflex by Rolex or Vulcanized rubber by Richard Mille, have elevated this material to luxury status. Theyre also a standard fixture for most smartwatches, making them uniquely dichotomic, so dont let people look down on you for wearing rubber straps. Rubber, or sometimes even silicone, can be hypoallergenic too, making them perfect for people with sensitive skin.Pros:Extremely durableWaterproofEasy to cleanComfortable in all weatherPerfect for active lifestylesAnti-allergenicCons:Can attract dustMay not age as gracefully as leatherLimited formal applicationsQuality varies significantlyCan trap moisture against skinNATO Straps Military Roots with Modern VersatilityBorn from military specifications in the 1970s, NATO straps have evolved from purely functional items to fashion statements in their own right. Made from woven nylon, these straps are lightweight, breathable, and incredibly secure, as they loop under the watch case to prevent the watch from falling off if a spring bar fails. Their affordability and wide range of colors make them a go-to option for those who like to switch up their watchs look frequently.NATO straps are perfect for field watches, tool watches, and casual dive watches, giving them a rugged yet approachable vibe. They pair well with relaxed, everyday outfitsthink jeans, a T-shirt, and a vintage-style watch. While theyre not ideal for formal occasions, they excel in outdoor adventures and summer wear, offering unmatched comfort in hot and humid conditions.Pros:Extremely affordableEasy to changeHighly secureWide variety of colors and patternsComfortable in hot weatherWater-resistantCons:Can look too casual for formal occasionsMay add thickness to the watchCan wear out relatively quicklySome designs may appear too busyNot suitable for dress watchesCanvas Straps Rugged, Lightweight, and UnderstatedCanvas straps represent a perfect middle ground between the casualness of NATO straps and the sophistication of leather. These fabric straps, often made from cotton or linen, offer a unique texture and visual interest that can complement both vintage and modern timepieces. They work particularly well with field watches, pilot watches, and casual everyday timepieces.The informal nature of canvas makes these straps perfect for weekend wear and casual settings, while still maintaining a more refined appearance than their NATO cousins. Theyre especially suitable for summer months and tropical climates, offering excellent breathability while adding a touch of adventure to any watch theyre paired with.Pros:Excellent breathabilityCasual yet refined appearanceGenerally affordableComfortable in hot weatherEasy to cleanLightweightCons:Limited formal applicationsCan absorb moisture and odorsMay fray over timeLess durable than other optionsCan be difficult to find in high qualityThe post Metal, Leather, Rubber, NATO, or Canvas Which is the Right Watch Strap Material for You? first appeared on Yanko Design.

Called the Sunny Bunkie, this little home can accommodate a modern bunk-bed structure, as its name implies. Built by Canadian tiny home builder Sunshine Tiny Homes, this house is intended to be a versatile and practical solution that offers extra space. No building permit is required for the home, and it has a starting price of $35,000, making it accessible as well. You can build your own Sunny Bunkie according to your specifications and have it delivered and installed at low costs. The home occupies only 100 square feet, which is quite small from the sounds of it, but it manages to pack a punch with its versatility.Designer: Sunshine Tiny HomesThe dwelling has many possibilities for utilization it can be used as a guest room with bunk beds, an office area, and a living room. The bunk-bed setup ensures that not much space is occupied by the sleeping quarters. It can accommodate two people, and the built-in staircase offers easy access to the upper bed. The lower bed also features easy-to-reach storage. These simple yet meaningful details make this bunk bed modern and functional, unlike the basic kids bunk bed we often see. This little home can house three beds, and the unique bunk-bed configuration can be used for B&B-inspired accommodation.The Sunny Bunkie has more than enough space for a home office and a small lounge with a sofa and multiple storage options. As you enter through the glass doors, you enter a space that is cozy and inviting. The glass doors visually make the interior seem more spacious, giving the floor space a more generous impression. The space also features a small exterior deck, that allows the home to stay connected to its surroundings. The roof protects the deck as well, creating a sheltered outdoor space. This adorable deck is great for spending time with loved ones out in the sun, absorbing the beauty of nature.The Sunny Bunkie may not be completely classified as a tiny home, but the adaptable home is built using the same high-quality materials as the Sunshine Tiny Home models. It is fully insulated to ensure comfort throughout the year and to enhance durability over time. Each unit comes equipped with lighting and a heating system, facilitated by a 30-amp sub panel that allows for easy connection to existing electrical systems. The Sunny Bunkie truly lives up to its name, offering the option to integrate a solar power system, making it both an affordable and sustainable modern living solution.The Sunny Bunkie boasts an innovative exterior that promotes outdoor connectivity, while its versatile interior is designed to accommodate a wide variety of activities. If youre about to embark on a tiny living journey or looking to efficiently expand your living space, then the Sunny Bunkie is an excellent choice with its blend of functionality, affordability, and sustainable design.The post This 100 Sq Ft Home With A Bunk Bed Packs A Punch With Its Functional & Highly Versatile Design first appeared on Yanko Design.

From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to doright down to sourcing a vintage GNX.

MaleFemaleThe Alpine ibex (Capra ibex), also known as the steinbock, is a species of goat that lives in the Alps of Europe. Its closest living relative is the Iberian ibex. Alpine ibex have brownish-grey coats and sharp hooves adapted to steep, rough terrain. Found at elevations as high as 3,300 metres (10,800 feet), they are active throughout the year, primarily feeding on grass in open alpine meadows. Adult males, which are larger than females, segregate from them for most of the year, coming together only during the breeding season, when they fight for access to the females using their long horns. The Alpine ibex has been successfully reintroduced to parts of its historical range, but all individuals living today descend from a population bottleneck of fewer than 100 individuals from Gran Paradiso National Park in Italy. The species has few predators and is not threatened, but it has very low genetic diversity. These Alpine ibex, a male in winter and a female in summer, were photographed at Creux du Van in Switzerland.Photograph credit: Giles LaurentRecently featured: Fragaria vescaThe Lost WorldThe BeatlesArchiveMore featured pictures

OpenAI just made its Super Bowl debut with a 60-second spot that positions AI alongside humanitys greatest innovations.The commercial traces humanitys technological evolution through a distinctive pointillism-inspired animation style, transforming abstract dots into iconic images of progress from early tools like fire and the wheel to modern breakthroughs like DNA sequencing and space exploration. It culminates with modern AI applications, showing ChatGPT handling everyday tasks like drafting business plans and language tutoring. The ad cost roughly $14 million for the first-half placement.The commercial, developed under new CMO Kate Rouch, deliberately avoids mentioning AGI or superintelligence, which are at the core of OpenAIs mission. Instead, it focuses on practical applications. We want the message to feel relevant to the audience that is watching the Super Bowl, which includes tens of millions of people who have no familiarity with AI, Rouch tells The Verge, noting there should be about 130 million people watching.While OpenAIs text-to-video AI Sora was used during conception to rapidly prototype ideas and explore different camera treatments, the final animation was created entirely by human artists. This is a celebration of human creativity and an extension of human creativity, Rouch says, addressing the decision not to use AI-generated content in the final product.The campaign arrives at what OpenAI sees as a pivotal moment. Were at the dawn of the intelligence age and you can participate today, Rouch says, a reference to CEO Sam Altmans recent blog. This is potentially the most powerful tool that weve ever created, and its in your pocket right now.The stakes couldnt be higher for OpenAIs Super Bowl moment. With competitors gaining ground and the company seeking a $300B valuation, this prime-time pitch for Americas attention is meant to help get the startup to its projected revenue of $11.6 billion this year. The pressures especially high after Googles recent AI ad disaster its Olympics spot was pulled after backlash over writing a heartfelt letter using AI.When asked about what they learned from Googles ad fumble, Rouch said that the whole space is learning but emphasized that authenticity really matters. Google has its own Gemini ad during the Super Bowl making a pitch similar to OpenAIs, while Meta is running one demonstrating AI-powered features in its Ray-Ban smart glasses.OpenAIs ad debuts amid growing public discourse about AIs societal impact. When asked about potential criticism of comparing AI to foundational human innovations like fire and the wheel, Rouch was direct: We fundamentally believe in the transformative power of this technology. Its core to everything that we do.See More:

Large language models (LLMs) are the foundation for multi-agent systems, allowing multiple AI agents to collaborate, communicate, and solve problems. These agents use LLMs to understand tasks, generate responses, and make decisions, mimicking teamwork among humans. However, efficiency lags while executing these types of systems as they are based on fixed designs that do not change for all tasks, causing them to use too many resources to deal with simple and complex problems, thereby wasting computation, and leading to a slow response. This, therefore, creates major challenges while trying to balance precision, speed, and cost while handling diversified tasks.Currently, multi-agent systems rely on existing methods like CAMEL, AutoGen, MetaGPT, DsPy, EvoPrompting, GPTSwarm, and EvoAgent, which focus on optimizing specific tasks such as prompt tuning, agent profiling, and communication. However, these methods struggle with adaptability. They follow pre-fixed designs without adjustments to diverse tasks, so handling complex and simple queries is somewhat inefficient. They lack flexibility through manual approaches, whereas an automated system can only target the search for the best configuration without dynamic readjustment toward efficiency. This makes these methods costly in computation and results in lower overall performance when applied to real-world challenges.To address the limitations of existing multi-agent systems, researchers proposed MaAS (Multi-agent Architecture Search). This framework uses a probabilistic agentic supernet to generate query-dependent multi-agent architectures. Instead of selecting a fixed optimal system, MaAS dynamically samples customized multi-agent systems for each query, balancing performance and computational cost. The search space is defined by agentic operators, which are LLM-based workflows involving multiple agents, tools, and prompts. The supernet learns a distribution over possible agentic architectures, optimizing it based on task utility and cost constraints. A controller network samples architectures conditioned on the query, using a Mixture-of-Experts (MoE)-style mechanism for efficient selection. The framework performs optimization via a cost-aware empirical Bayes Monte Carlo, updating the agentic operators using textual gradient-based methods. The framework provides automated multi-agent evolution, allowing for efficiency and adaptability when handling diverse and complex queries.Researchers evaluated MaAS on six public benchmarks across math reasoning (GSM8K, MATH, MultiArith), code generation (HumanEval, MBPP), and tool use (GAIA), comparing it with 14 baselines, including single-agent methods, handcrafted multi-agent systems, and automated approaches. MaAS consistently outperformed all baselines, achieving an average best score of 83.59% across tasks and a significant improvement of 18.38% on GAIA Level 1 tasks. Cost analysis showed MaAS is resource-efficient, requiring the least training tokens, lowest API costs, and shortest wall-clock time. Case studies highlighted its adaptability in dynamically optimizing multi-agent workflows.In summary, the method fixed issues in traditional multi-agent systems using an agentic supernet that adjusted to different queries. This made the system work better, use resources wisely, and become more flexible and scalable. In future work, MaAS may be developed into a flexible yet extended framework for improving automation and self-organization in future work. Future work may also see optimizations in sampling strategies, improvements in domain adaptability, and incorporation of real-world constraints to boost collective intelligence.Check outthePaper.All credit for this research goes to the researchers of this project. Also,dont forget to follow us onTwitterand join ourTelegram ChannelandLinkedIn Group. Dont Forget to join our75k+ ML SubReddit. Divyesh Vitthal JawkhedeDivyesh is a consulting intern at Marktechpost. He is pursuing a BTech in Agricultural and Food Engineering from the Indian Institute of Technology, Kharagpur. He is a Data Science and Machine learning enthusiast who wants to integrate these leading technologies into the agricultural domain and solve challenges.Divyesh Vitthal Jawkhedehttps://www.marktechpost.com/author/divyesh-jawkhede/Unraveling Direct Alignment Algorithms: A Comparative Study on Optimization Strategies for LLM AlignmentDivyesh Vitthal Jawkhedehttps://www.marktechpost.com/author/divyesh-jawkhede/0 Released and Open Sourced: A General-Purpose Robotic Foundation Model that could be Fine-Tuned to a Diverse Range of TasksDivyesh Vitthal Jawkhedehttps://www.marktechpost.com/author/divyesh-jawkhede/From Softmax to SSMax: Enhancing Attention and Key Information Retrieval in TransformersDivyesh Vitthal Jawkhedehttps://www.marktechpost.com/author/divyesh-jawkhede/This AI Paper from the Tsinghua University Propose T1 to Scale Reinforcement Learning by Encouraging Exploration and Understand Inference Scaling [Recommended] Join Our Telegram Channel

While the Marvel Cinematic Universe (MCU) preps to unleash Red Hulk with Captain America: Brave New World this week, Marvel gave fans a closer look at Thunderbolts* with a new Super Bowl LIX trailer that highlights the group's many different skills and what looks like our first look at its main villain, Sentry.The commercial aired as part of the Big Game today, highlighting characters like Florence Pughs Yelena Belova, David Harbours Red Guardian, Julia Louis-Dreyfus Valentina Allegra de Fontaine, and more. Its an action-packed video that only gave football fans a taste of whats in store, with the full two-and-a-half-minute trailer showing up online to reveal even more from Marvels latest. Additionally, in a blink-and-you'll-miss-it moment, we seem to get a few glimpses at Lewis Pullman's Sentry as he wreaks havoc on an unsuspecting MCU.PlayWell learn about how the Thunderbolts will come together when it premieres May 2, 2025. While we wait to see what else the MCU is cooking up, you can check out every major Super Bowl commercial in our roundup here. You can also check out everything we know about Sentry, including his powers, origin, and comic book history, here.Developing...Michael Cripe is a freelance contributor with IGN. He's best known for his work at sites like The Pitch, The Escapist, and OnlySP. Be sure to give him a follow on Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).

Jurassic World Rebirth stomped into Super Bowl LIX with a special trailer that showed off even more dinosaur action ahead of its July 2025 premiere.Stars Scarlett Johansson and Mahershala Ali steal this spotlight in this latest footage, but only until a pack of prehistoric beasts runs in to give audiences a taste of whats in store. While the video shares a lot in common with the trailer Universal premiered last week, its still a solid look at the next Jurassic Park movie before it arrives this summer.PlayJurassic World Rebirth will go in a different direction following the most recent trilogy, which concluded with Jurassic World Dominion in 2022. Sci-fi and monster movie veteran Gareth Edwards is taking over directing duties from Colin Trevorrow, as this latest film in the long-running series seeks to break new ground with fresh faces and a new story. It's unclear how closely Jurassic World Rebirth will be tied to the movies that came before, but we at least know that it is set sometime in the near future.Five years after the events of Jurassic World Dominion, the planets ecology has proven largely inhospitable to dinosaurs, a synopsis for Jurassic World Rebirth says. Those remaining exist in isolated equatorial environments with climates resembling the one in which they once thrived. The three most colossal creatures across land, sea and air within that tropical biosphere hold, in their DNA, the key to a drug that will bring miraculous life-saving benefits to humankind.Expect to see more about how the entry fits into the franchise before it releases in theaters July 2, 2025. For all the other Super Bowl commercials revealed during today's Big Game, you can see our roundup here.Developing...Michael Cripe is a freelance contributor with IGN. He's best known for his work at sites like The Pitch, The Escapist, and OnlySP. Be sure to give him a follow on Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).