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Roblox is a massive app as of September 2023, Roblox says it has more than 65 million daily active users and its becoming an increasingly interesting platform to watch amid growing competition from social and metaverse platforms like Epic Games Fortnite and Metas Horizon Worlds.While Roblox has traditionally been associated as a platform for kids, the company has done a lot of work as of late to make it more appealing to older audiences. The platform now allows developers to make experiences that are exclusively accessible to users that are 17 and over, for example, and is introducing its own spin on video chat. It even has ambitions to be a place where adults can meet and date.The company is also investing heavily into generative AI tools to help creators make experiences more easily, including a new Roblox Assistant AI chatbot.Heres all of our coverage of Roblox.HighlightsDec 19, 2024Jay PetersSome Robux casinos have shut down.The unlicensed casinos, which were investigated by Sky News, let people gamble Robux, Robloxs virtual currency, though they werent actually on Roblox.Following Sky News initial report, two of the casinos permanently ceased operations and a third said it would be shutting down, according to a followup report.Illegal casinos targeting children shut down 'permanently' following Sky News investigation[Sky]Dec 11, 2024Jay PetersFind your next favorite song... on Roblox?Roblox now has a Top 100 music chart that highlights this weeks most popular music on Roblox based on listens and experience adoptions.Dont sleep on Jazz Medieval (#54).Dec 2, 2024Jay PetersRoblox tries to skirt app store fees by making Robux worth more on other platformsIllustration: The VergeRoblox is now incentivizing users to buy its in-game currency, Robux, on platforms that wont take app store fees. You can now get up to 25 percent more Robux if you purchase the currency through gift cards, on your computer, or on the web, according to a developer forum post from last week.As for how that might look in practice, heres some examples from the post:Read Article >Nov 18, 2024Jay PetersRoblox will restrict kids under 13 from chatting outside of gamesIllustration: The VergeRoblox is starting to roll out some recently-announced child safety features, and the updates include some new limitations for how users under 13 can communicate on the platform. Beginning Monday, users younger than 13 wont be able to DM players outside of games or experiences on Roblox. And theyll need parental permission to be able to send in-game DMs though this change wont be fully implemented across the platform until the first quarter of 2025.The changes follow recent reports highlighting instances of Roblox failing to protect children. A big article from Bloomberg described how predators on the platform use chat to communicate with kids. And a report from Hindenburg Research described Roblox as an X-rated pedophile hellscape. These new restrictions on chat will build on Robloxs automatic chat filters intended to block users from sharing personal information.Read Article >Nov 6, 2024Jay PetersRoblox is banning kids from social hangout spacesIllustration: The VergeRoblox is going to block kids from accessing certain types of experiences following reports alleging that the platform has enabled child abuse.One new measure will stop kids under 13 from accessing experiences with certain types of interactive features, Roblox says in a post on its developer forum. Those include social hangouts, where the primary purpose is to communicate with others over text or voice chat, and free-form 2D user creation experiences, where players can do things like draw on a chalkboard or whiteboard. This change goes into effect beginning November 18th.Read Article >Oct 23, 2024Jay PetersRoblox is making changes for pre-teen users after reports that it failed to protect childrenIllustration: The VergeRoblox is making some potentially major changes that will limit what pre-teens can access and give parents more control over what their kids do on the platform, according to an email sent by the company and shared with The Verge. The changes follow recent reports highlighting how Roblox has failed to protect children.In July, for example, Bloomberg published a big report about predators on the platform. Turkey blocked access to Roblox in August, saying it was a necessary measure to protect its children. (Roblox said this week that it would open an office in the country if access was restored.) Earlier this month, a popular financial newsletter accused Roblox of enabling child abuse and the investment firm Hindenburg Research alleged that its in-game research revealed an X-rated pedophile hellscape.Read Article >Oct 8, 2024Emma RothRoblox accused of lying to investors about user numbers by Hindenburg ResearchImage: RobloxRoblox is facing accusations that it lied to investors about the number of people who use the platform. In a report published on Tuesday, the investment firm Hindenburg Research claims Roblox is consistently overstating the amount of people on its platform by 25 percent to 42 percent or more.Roblox, which went public in 2021, reported having 79.5 million daily active users in its most recent earnings report. However, Hindenburg claims Roblox intentionally conflates actual people with daily users, as that number could also include alt accounts and bots. The research alleges that Roblox can separate alt accounts from single users, even though the companys disclosure says daily active users are not a measure of unique individuals accessing Roblox.Read Article >Sep 6, 2024Alex HeathRobloxs CEO on getting to 1 billion usersDavid Baszucki. Getty Images / The VergeRoblox CEO David Baszucki has a goal that even he admits is a little audacious: to grow the companys share of the global gaming markets revenue to 10 percent in the coming few years. For comparison, the companys investor guidance of $4.2 billion in bookings this year is about 2 percent of the global gaming market, which Roblox estimates to currently be between $160 billion and $180 billion. Baszucki shared this goal, which ladders up to his ultimate mission of reaching 1 billion users, during the companys annual developer conference on Friday.Read Article >Sep 6, 2024Alex HeathRoblox will start sharing more revenue with creatorsIllustration: The VergeAs Roblox marches toward its ultimate goal of 1 billion users, the company is finding new ways to share revenue with the developers who have made millions of games on the platform.During the companys annual developers conference in San Francisco on Friday, CEO David Baszucki announced that creators of these games, which Roblox calls experiences, will be able to keep between 50 and 70 percent of revenue from their paid titles when theyre purchased in real currency on desktop computers. Thats significantly more than the roughly 30 percent revenue split Roblox gives developers for purchases made with its native Robux currency inside freemium experiences.Read Article >Jun 9, 2024Wes DavisIkea will pay 10 Roblox players to roleplay as employees in its virtual storeThis could be you. Image: IkeaCorporate publicity stunts involving virtual reality are almost always bad, but Ikeas new Roblox store feels especially silly. The company announced last week that it plans to pay 10 people 13.15 or 14.80 per hour to work in The Co-Worker Game, a virtual Ikea store in Roblox. The company is taking applications until June 16th, only from candidates in the UK or Ireland who are 18 or older.Being paid to be an NPC. What a world. The virtual employees will carry out tasks like serving meatballs or helping people find fake furniture or other Ikea items. They can also get promoted to move departments, just like in the real world.Read Article >Apr 4, 2024Gaby Del ValleRoblox executive says children making money on the platform is a giftImage: RobloxRoblox, one of the most popular gaming platforms in the world, has taken a lot of heat from critics who accuse it of exploiting its users, the vast majority of whom are children and teenagers. In a recent interview with Eurogamer, however, Robloxs studio head, Stefano Corazza, said the platform has actually been a gift to the young developers who make money by creating games on the platform.You can say, Okay, we are exploiting, you know, child labor, right? Or you can say: we are offering people anywhere in the world the capability to get a job, and even like an income, Corazza said. So I can be like, 15 years old, in Indonesia, living in a slum, and then now with just a laptop, I can create something, make money, and then sustain my life. (An unidentified Roblox PR person present during the interview told Eurogamer that most of the developers earning money on Roblox are 18 or older.)Read Article >Apr 4, 2024Alex HeathRoblox heads to WashingtonRoblox CEO David Baszucki. Illustration by Cath Virginia / The Verge, Photo by Jerod Harris / Getty ImagesIn late January, a handful of social media CEOs were hauled before Congress to testify about what they were and werent doing to project kids on their services. Noticeably absent from the group was Roblox, the gaming-meets-hangout platform that is, to put it mildly, quite popular among young people. I watched that, and I had so many thoughts and so many feelings because weve been building safety for going on 20 years, Roblox CEO and co-founder David Baszucki tells me. And so after I saw that, independent of the Senate hearing, I thought, I have to get out there and start talking to these people.Read Article >Feb 5, 2024Emilia DavidRoblox releases real-time AI chat translatorIllustration: The VergeRoblox built an AI model that it says translates text chats so quickly users may not even notice its translating the messages of other players at first. It works with 16 languages, including English, French, Japanese, Thai, Polish, and Vietnamese. Dan Sturman, Roblox CTO, said in an interview with The Verge that the goal is to make Roblox users feel more comfortable engaging with each other by letting them understand what they are saying. The translator automatically translates chats, but users can click an icon to see the original message.Read Article >Dec 14, 2023Jay PetersRoblox has a new music-themed metaverse experience, too.The experience, called Beat Galaxy, was made in part by Universal Music Group (UMG), and features a runner / music game you can play with music from UMG artists. Its not nearly as polished as Epics newly-launched Fortnite Festival, but if youve been looking for something like that in Roblox, Beat Galaxy is in the ballpark.Dont judge me, it was hard to play this game and capture screenshots. Screenshot by Jay Peters / The VergeDec 1, 2023Jay PetersRobloxs chatbot assistant for developers is available now in beta.The Assistant, which Roblox recently showed off at its 2023 Roblox Developers Conference, can answer questions, insert scripts, explain code, and generate materials for in-game assets, according to a post on Robloxs developer forums.Many game studios are experimenting with AI tools for making games, but some developers worry about how the tools could affect their jobs. Roblox seems very invested in AI; CEO David Baszucki has said the company is aiming for Westworld-like ease of design with its generative AI tools.The Roblox Assistants material generation feature. Image: RobloxNov 15, 2023Jay PetersYou can now buy subscriptions in Roblox experiences that offer them.The company rolled out the ability for developers to make them in September, and now, if you want, users can actually start paying for them. Im curious to see if or how this might change the way Roblox developers build businesses around their experiences subscriptions in the App Store ended up being a huge deal, after all.Subscriptions within experiences: Now available for users to purchase[https://devforum.roblox.com/]Nov 14, 2023Jay PetersRoblox is launching its take on video calls.You can read more about the launch of Roblox Connect on the companys developer forum. Roblox is also introducing APIs so that developers can build Roblox Connect into their experiences.Roblox is putting its own spin on video chatJay PetersSep 8Nov 8, 2023Jay PetersRoblox is still popular and still growing.Heres just a few stats from its Q3 2023 earnings: Average daily active users hit a new milestone of 70.2 million, up 20 percent from the same quarter last year Daily active users grew across all age groups Average monthly unique players (MUP) hit 14.7 million, while the average bookings per MUP was $19.02Basically, more and more people are playing Roblox, and many of them are spending money, too. I have to imagine the expansions to PlayStation and Meta Quest have helped.Roblox Q3 2023 Shareholder Letter[Roblox]Oct 20, 2023Jay PetersRoblox is taking less money from subscriptions, but for a limited time.If a developer introduces subscriptions before December 15th, Roblox says it will only take a 15 percent cut of those subscriptions instead of 30 percent, according to a post on its developer forum. However, that reduced rate will only be in place through March 15th, 2024. And, importantly, the fee savings from the reduced rate will be paid in a lump sum in April, Roblox says.You can read more about Robloxs subscription plans in my post from September.Oct 19, 2023Jay PetersHeres your TL;DR on some Roblox news tidbits.In this blog post about how the platform connects people, Roblox said that: Youll be able to customize the names you see for your Roblox friends in the next month.The company will make it easier to share in-Roblox captures, using a GIF to show what that might look like. Eventually, youll be able to use Robloxs new Roblox Connect video call feature to call people from within a Roblox experience.Reimagining Bringing People Together through Communication, Connection, and Expression - Roblox Blog[Roblox Blog]Oct 17, 2023Jay PetersHeres a few more things I wanted to share about Roblox.In addition to Tuesdays news that Roblox is asking employees to return to its offices, I have a few other Roblox tidbits you might be interested in. Roblox launched on PlayStation last week, and it already has more than 10 million downloads, spokesperson Samantha Spielman tells The Verge. The company published a long blog post on Tuesday about how its evolving its avatar technology to make it more modern. Its an interesting read, though theres no news. Earlier this month, the company added the ability for developers to include short videos into their experiences. I worry this feature could be used for bad, but the company says videos must adhere to its community standards.Oct 17, 2023Jay PetersRoblox says employees must return to office because the metaverse still isnt good enoughIllustration: The VergeRoblox a company that builds a hugely popular virtual experiences platform, recently introduced its own spin on video chat, and even created an in-Roblox career center is transitioning away from remote work and will be asking a number of our remote employees to begin working from our headquarters in San Mateo by next summer, CEO David Baszucki wrote in an email to staff shared publicly on Tuesday.Like many other companies, Roblox will be shifting to a model where employees are expected to work three days in the office (Tuesday through Thursday). Staffers will have until January 16th, 2024, to decide if they want to stay on at the company under the new rules. If an employee chooses to stay at Roblox and relocate, the company will help with relocation costs and expects them to report into the companys San Mateo, California, offices by July 15th, 2024.Read Article >Oct 10, 2023Jay PetersRoblox is now available on PlayStation.After an announcement last month, Roblox has officially been released for PS4 and PS5. Roblox is already available on a bunch of other platforms, including PC, iOS, Android, Xbox, and even Metas Quest VR headsets.Sep 27, 2023Jay PetersThe CEO of Bumble says that the metaverse is kind of contrary to everything I believe in in terms of getting humans to look each other in the eye.Roblox CEO David Baszucki thinks people will be dating in Roblox, but at Code 2023, Bumble CEO Whitney Wolfe Herd doesnt sound like a fan of that idea. Maybe that is how people will originally connect, she said, but noted that I will be much more sad for humanity than myself if people just stop really meeting in real life.Sep 27, 2023Jay PetersI asked David Baszucki about the potential of interoperability between different virtual worlds platforms.The short answer seems to be no. But in his response, he talked a lot about file formats and how they might differ for things like a pair of virtual shoes and wheels that fall off a virtual car. That might make any interchangeability would be a tricky problem to solve; companies like Roblox, Meta, and Epic Games would have to agree on file formats that could sync across systems. My sense is they might be reticent to do that right now.More Stories