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Carb Manager: Growth Manager - Apps
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All jobs Growth Manager - Apps Posted A few minutes ago We're Carb Manager, and our mission is to promote and support our users to form healthy sustainable habits and relationships with food. Carb Manager is the #1 health and fitness app for people on low-carb, Keto, and other macro-focused diets, available on iOS, Android, and the web. Altogether, we've helped over 12 million people lose weight and achieve their health goals since 2010. Carb Manager is a top health and fitness app in the iOS App Store, with a 4.8/5 rating with over 500,000 five-star reviews.Our people think we are an amazing company to work for because: The benefits of a work-from-home lifestyle The reach and impact of an established brand The energy and dynamism of a startup The stability of a profitable company A creative, entrepreneurial, friendly, and supportive culture The ability to make a real, positive impact on millions of lives Apply now We are seeking someone intelligent, energetic, and driven to create real impact on millions of lives as our Growth Manager. This role is in charge of driving product marketing and growth marketing strategy and initiatives in our Apps division, which includes two direct-to-consumer apps in the health and wellness space.Company OverviewWe're Wombat Apps, the parent company of the much loved Carb Manager app (the #1 health app for people on a low-carb diet) and the industry redefining marketing-tech platform Tastenetwork.io. We are incubating a new consumer-facing app that will re-imagine and redefine how consumer apps impact holistic health.Our people think we are an amazing company to work for because:The benefits of a work-from-home lifestyleThe reach and impact of an established brandThe energy and dynamism of a startupThe stability of a profitable companyA creative, entrepreneurial, friendly, and supportive cultureThe ability to make a real, positive impact on millions of livesResponsibilitiesYou will be directly responsible for our app download growth and a key contributor to net subscriber growthDevelop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plansBe the chief storyteller of our brand and products through effective product positioning and messagingBuild analytics and data-backed measurable KPIs for experiments and growth marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teamsLead product launches and feature releases across multiple channels that drive growth in user acquisition, engagement and retentionPlan and manage paid user acquisition campaigns across app stores (Apple Search Ads, Google Play Ads), Facebook, Google Ads, and other paid media channels to drive targeted app installs, maximize ROI, and optimize cost-per-install.Identify insights from the competitive landscape, user research, our app reviews and ratings, and market trends to develop recommendations to influence the product roadmapCoach fellow marketers on growth marketing tactics.Requirements3+ years of direct experience in either Product Marketing or Growth Marketing in DTC apps or digital products, and has proficiency in the otherStrong analytical skills and ability to distill data into insightsExceptional written and verbal skills to deliver succinct, impactful messaging that resonates with our users, and communicate media and internal stakeholdersAbility to focus on and prioritize the most important impactful work, and stay organized in a fast-paced Agile environmentA true team spirit and excellent collaboration skillsDeep curiosity and drive to continuously improve your ability to deliver results and expand your knowledge and skillsYou will excel here if you...Have a strong interest in health and fitnessPossess top-notch integrity, grit, judgment, and the ability to think criticallyHave direct experience in marketing products from concept (0) to launch (1)Are skilled in translating research into positioning and messaging decisionsCan excel at navigating ambiguity and thrive in fast-paced environmentsAre passionate in originality in your thinking and craftsmanship in your marketing techniquesHave good business sense and are a quick study in fields adjacent to marketingYou stay up to date with the latest marketing technologies and tacticsBenefitsWe're a fun, friendly, talented group of product-minded professionals, who love designing features that delight and support our customers, learning new technologies, sharing memes, and swapping recipes. Our team hails from all corners of the globe, from the Americas to Europe to India and beyond.Work from anywhereCompetitive salaryMedical/dental/vision coverage401(k) option for U.S. employeesPaid holidays and vacation daysWellness and Learning benefitsApply NowLet's start your dream job Apply now Carb Manager View company Jobs posted: 17 Related Jobs See more Sales and Marketing jobs
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