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Good design doesnt necessarily make our world better. We need to elevate our design practice to strategically drive positivechange.Illustration by: Sh8peshifters / Source: https://www.designingtomorrowbook.com/Co-written by Martin Tomitsch and SteveBatyThe world is filled with good design. We have awards for good design. We have museums that mummify good design in display cabinets. We have good design processes, principles, andmethods.Companies that deliver well-designed products are adored, idolised, and copied. Businesses strive for good design to help them flourish in themarket.There is nothing wrong with good design. It can solve problems, give delight, and inspire beautiful thoughts and deeds. But as futurist Bruce Sterlingsays:Good design doesnt necessarily make our worldbetter.Whether you are a designer or work for an organisation that designs things, its time to realise that good design is no longerenough.This is not, of course, a call for bad design. As Sterling goes on to point out, bad design very commonly makes [the world]worse.But good design is not going to solve our planetary crisis.To continue doing good design while the world around us burns is like drinking a glass of champagne and listening to classically trained musicians as the Titanic slides into the freezing ocean. Our planet is heading towards irreversible tipping points akin to the Titanic approaching theiceberg.Design not only has a role to play in changing our course away from planetary ecocide, it has also contributed to the crisis we find ourselves in.As designers, we can no longer afford to ignore the unintended consequences of design decisions that prioritise humans and their needs without accounting for planetary perspectives.How did we gethere?For centuries, organisations have turned to design to help them succeed in the market. Organisations have adopted human-centred design to innovate and deliver products and services that meet the needs of their consumers.If design decisions are based on what people desire, so the mantra goes, the design willsucceed.But what does it mean to succeed in todaysworld?We grab onto metrics and industriously insert our rich data into spreadsheets and presentation slides. Metrics like user satisfaction and customer growth justify time and investment spent on creating more goodthings.It works so well because metrics are facts management can righteously sign off on and use to drive the companys focus for the next quarter. Much of designs role in business is geared towards profit-making and quarterly profit growth, feeding the metricsmachine.If we are able to improve consumer satisfaction, we can grow our users, customers, and sales, leading to more profits. But whats good for the next corporate quarter is not necessarily good for society or ourplanet.The human-centred designdelusionAs designers, we aspire to help people live better lives. The real benefit that we help to create, however, is in the interest of corporations and their shareholders.Are we solving problems for people, or helping fill the pockets of shareholders? (Based on the original diagram for human-centred innovation popularised by Stanford Universitys Hasso Plattner Institute ofDesign)We are deluding ourselves if we still think that companies are investing in human-centred design to make the world a betterplace.We may believe we are acting on behalf of the consumer. But the consumer has become the product and human-centred design a mechanism to monetise them effectively and efficiently.Designers contribute to a game where the goal is growthto make more stuff to sell to morepeople.And the world doesnt need more stuff. According to a study published in Nature, human-made things now outweigh all life on Earth. This includes roads, houses, printing paper, coffee mugs, smartphones, and all the objects that we have produced to support human activity.Every week, we produce new stuff that weighs more than the combined body weight of the worlds human population.Human-made stuff weighs more than all of natural life on Earth (Source: https://www.scientificamerican.com/article/human-made-stuff-now-outweighs-all-life-on-earth/)Theres no PlanetBYou dont need a doctorate in earth sciences to figure out that this kind of growth cannot be sustained. Our planet isnt able to regenerate itself quickly enough to make up for our rapid consumption of resources.Last year, Earth Overshoot Day fell on August 1st. The day marks the date by which we used up all the ecological resources that the planet generates during the entireyear.To sustain our current lifestyle, we need 1.7 Earths. We are using up the resources of future generations. If the whole world population lived like the United States, we would need 5.1 Earths eachyear.If the whole world population lived like the United States, we would need 5.1 Earths each year (Source: https://overshoot.footprintnetwork.org/how-many-earths-or-countries-do-we-need/)We are starting to experience the consequences of human impact: Global warming is more likely than not to reach 1.5 degrees Celsius. The Intergovernmental Panel on Climate Change predicts that rising temperatures caused by human activity will lead to an intensification of multiple and concurrent extreme weatherevents.Its not just physicalstuffIf you are reading this thinking, I dont design physical stuff; Im not contributing to the depletion of Earths resourcesthink again. Even if your work is in the digital sphere or your organisation is providing services with no tangible components, you are almost certainly contributing to the growth of human-made things weighing down ourplanet.The hidden impact of UX design stems from the physical infrastructure that underpins our digital systems and the behavioural patterns driven by design decisions.The website you are designing? It doesnt live in a serene cloud; it sits on a server that is housed in a concrete data centre and requires a significant amount of electricity to keep itrunning.The online shopping service that youve just improved based on user research? It will allow more people to purchase more things more easily, and those things must all be manufactured, stored, shipped, used, maintained, and eventually disposedof.Even digital platforms and services have an impact on the environment and contribute to the stuff weighing down the planet (Source: https://www.designingtomorrowbook.com/)Taking charge of changing thecourseIf the beliefs that underpin current economic thinking and the actions of organisations operating in a liberal market system have set us on this course, we need to shift those beliefs and how organisations operate.For too long, we have designed our world around us ignoring the downstream consequences and the impact of our design decisions on the broader ecosystems.As we are experiencing the effects of our growth-focused economic structures, it almost seems like we have already left it too late to changecourse.Using the metaphor of a bus barrelling towards a cliff, writer Cory Doctorowtweeted:In many ways, its a terrible future. Its too late to build a bridge, or fix the buss brakes, or do anything except yank the wheel. Its gonnahurt.The captain of the Titanic received numerous warnings of ice and icebergs throughout that fateful day. A specific iceberg warning was sent to the ocean liner by another ship exactly two hours before the crash, enough time to change direction and save more than 1,500 lives. By the time the crew spotted the iceberg dead ahead, it was too late to change the direction of the 47,000 tonnes heavyvessel.Leaving the decision to correct our course away from planetary ecocide to the last few minutes risks equally devastating outcomes.As designers working for organisations and clients that steer the ocean liner and influence the trajectory of the bus, we should have started this work decadesago.But we were induced to focus on other issues, distracted by corporations spending millions of dollars fighting the truth, clouding judgement, and influencing leaders so that business-as-usual could continue.A great blessing for corporationsOur attention to helping organisations design things their customers desired has been a great blessing for corporations. Instead of designers holding businesses accountable by uncovering the unintended consequences that their products and services create, they have been kept busy generating customer insights and searching for ways to improve the users experience.Its convenient to have next-day delivery of cheap products and a frictionless online shopping experience. But fast shipping means more delivery vehicles on roads and accelerates greenhouse emissions. To offer products at low costs, they are imported from faraway countries and made from cheap plastics that end up in landfill. What if the team designing Amazons 1-Click feature had considered these unintended consequences 30 yearsago?Our happy ending isnt averting the disaster. Our happy ending is surviving the disaster. writes Doctorow.To survive the disaster, our planet needs designers doing the right thing now, before it is too late to changecourse.We need designers that are like good ancestorsInstead of good designs that win awards we need good designers.Like good ancestors, good designers are able to think long-term and act on behalf of future generations.They are effective collaborators and know how to facilitate the contributions of others and use partnerships to enact positivechange.They are able to envision multiple futures and form networks to advocate for the actions that need to be taken now to stop the bus from plunging into thecanyon.Being a good designer means challenging the status quo and bringing diverse perspectives into the design and decision-making process.To achieve this, we need to expand our tool kits and mindsets, which includes a shift from human-centred to life-centred thinking and a reduction in dominant western perceptions towards plurality.Taking a long-distance perspective to shift our approach to making design decisions (Source: https://www.designingtomorrowbook.com)Making small changes to generate a cumulative impactTaking urgent action is not a revolution; for it to be effective it has to be an evolution. This is not about yanking the wheel. Its about making small changes now to generate a cumulative impact overtime.As a consumer, we have the ability to change our own behaviour. With some luck, we can convince a few others within our circle of influence, like our family and friends, to adopt more sustainable ways ofliving.The actions of designers and decision-makers, however, are amplified, built into thousands or millions of products and interactions. How those products and interactions are designed has knock-on effects on resource consumption, supply chains, consumer behaviours, and corporate agendas.As designers, we have the power to influence the front-row occupants that determine the trajectory of the bus barrelling towards the canyon. We have the tools to gather diverse perspectives and visualise multiple future scenarios and the far-reaching impacts they mayhave.The Titanic was a human-made masterpiece, a celebration of engineering feats and design brilliance. The first-class decks offered a luxurious experience with a spacious restaurant and Turkish baths. It was precisely this focus on perfecting the first-class travel experience that led to short-sighted decisions like reducing the number of lifeboats.The short-sighted decisions organisations around the world continue to make today have an indisputable global-scale impact on the environment, communities, and future generations.To strategically drive change in organisations, we have to realise that our role as designers must go beyond merely designing things.What we help to create has the power to influence the impact organisations bequeath theplanet.How to start practising and thinking like a gooddesignerTo elevate the impact of our design work and drive positive change within organisations, we need to adopt a strategic and holistic viewwhich is what underpins the practice of strategic design.Strategic design, at its core, is committed to the long-term perspectivethe where to go partwhich requires futures thinking and using tools like scenario planning and backcasting to identify potential futures and the initiatives needed to deliberately shift towards those futurestates.We can employ the impact ripple canvas to look for positive and negative big picture impacts, develop a more complete depiction of the entities affected by those impacts with an actant map, and use systems mapping to understand the second- and third-order effects of design decisions.Instead of a business model canvas that solely prioritises the value proposition for customers, we can turn to the triple layered business model canvas to bring social and environmental perspectives into the designprocess.Most importantly, we need to startsmall.In the current global climate, trying to affect any kind of positive change may seem like an insurmountable task. But we can achieve a significant impact over time through implementing small steps, one percent at atime.As designers, we can achieve a significant impact through implementing small change that has a compounding effect overtimeMuch of our design work is directed towards small changes. Yes, a radical transformation is needed to cut emissions and stop the depletion of ecological resources. But transformation starts with small change that compounds and grows exponentially overtime.This is the opportunity for designers and decision-makers to make a difference.This article is adapted from the first chapter of the book Designing Tomorrow.The limits of good design was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.