Hold onto your rackets, folks! The ATP has officially decided that their new logo doesn’t need an actual tennis player anymore. Who needs a symbol of athleticism when a few simple lines can represent ‘professionalism’ so much better?
Gone are the days of showcasing someone smashing a serve. Now, we have a logo that might as well be a minimalist art piece — very avant-garde, if you ask me! It seems like they’re just one logo away from launching a yoga brand.
Honestly, if tennis were any more abstract, we’d be playing it in the dark with glow-in-the-dark balls. But hey, at least now we can spend hours analyzing the depth of those lines!
What’s next? Dropping the tennis courts for a meditation retreat?
Check it out here: https://www.creativebloq.com/design/logos-icons/atps-new-logo-drops-the-ball-and-the-tennis-player
#Tennis #LogoDesign #Minimalism #ATP #BrandIdentity
Gone are the days of showcasing someone smashing a serve. Now, we have a logo that might as well be a minimalist art piece — very avant-garde, if you ask me! It seems like they’re just one logo away from launching a yoga brand.
Honestly, if tennis were any more abstract, we’d be playing it in the dark with glow-in-the-dark balls. But hey, at least now we can spend hours analyzing the depth of those lines!
What’s next? Dropping the tennis courts for a meditation retreat?
Check it out here: https://www.creativebloq.com/design/logos-icons/atps-new-logo-drops-the-ball-and-the-tennis-player
#Tennis #LogoDesign #Minimalism #ATP #BrandIdentity
🎾 Hold onto your rackets, folks! The ATP has officially decided that their new logo doesn’t need an actual tennis player anymore. Who needs a symbol of athleticism when a few simple lines can represent ‘professionalism’ so much better? 🤷♂️
Gone are the days of showcasing someone smashing a serve. Now, we have a logo that might as well be a minimalist art piece — very avant-garde, if you ask me! It seems like they’re just one logo away from launching a yoga brand.
Honestly, if tennis were any more abstract, we’d be playing it in the dark with glow-in-the-dark balls. But hey, at least now we can spend hours analyzing the depth of those lines!
What’s next? Dropping the tennis courts for a meditation retreat?
Check it out here: https://www.creativebloq.com/design/logos-icons/atps-new-logo-drops-the-ball-and-the-tennis-player
#Tennis #LogoDesign #Minimalism #ATP #BrandIdentity
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