• Berserk Deluxe Edition Manga Vol. 1 Is Nearly 50% Off At Amazon

    Amazon has some terrific deals on Dark Horse's gorgeous Deluxe Edition hardcovers of Berserk. New readers of the legendary manga created by the late Kentaro Miura can get Berserk Deluxe Edition Vol. 1 for only. The 696-page hardcover includes the first three volumes in Miura's brilliant and brutal tale of swords, sorcery, and defying fate. Amazon's prices for the 14 Deluxe Editions vary considerably. While a handful are available for close to 50% off, the last few are closer to 10% discounts. See all Berserk Deluxe Editions Berserk Deluxe Edition Manga Deals at AmazonBerserk Deluxe Vol. 1 --Berserk Deluxe Vol. 2 --Berserk Deluxe Vol. 3 --Berserk Deluxe Vol. 4 --Berserk Deluxe Vol. 5 --Berserk Deluxe Vol. 6 --Berserk Deluxe Vol. 7 --Berserk Deluxe Vol. 8 --Berserk Deluxe Vol. 9 --Berserk Deluxe Vol. 10 --Berserk Deluxe Vol. 11 --Berserk Deluxe Vol. 12 --Berserk Deluxe Vol. 13 --Berserk Deluxe Vol. 14 --Berserk fans can also save big on all three anime adaptations on Blu-ray: Berserk's 1997 series, The Golden Age Arc Memorial Edition, and the 2016 series.Berserk Deluxe EditionsBerserk is a dark fantasy series that follows Guts, a former mercenary on a quest for revenge. If you're willing to take the dive, you'll find a haunting and tragic story for mature audiences, as it holds nothing back and regularly delivers brutal content on every page.Continue Reading at GameSpot
    #berserk #deluxe #edition #manga #vol
    Berserk Deluxe Edition Manga Vol. 1 Is Nearly 50% Off At Amazon
    Amazon has some terrific deals on Dark Horse's gorgeous Deluxe Edition hardcovers of Berserk. New readers of the legendary manga created by the late Kentaro Miura can get Berserk Deluxe Edition Vol. 1 for only. The 696-page hardcover includes the first three volumes in Miura's brilliant and brutal tale of swords, sorcery, and defying fate. Amazon's prices for the 14 Deluxe Editions vary considerably. While a handful are available for close to 50% off, the last few are closer to 10% discounts. See all Berserk Deluxe Editions Berserk Deluxe Edition Manga Deals at AmazonBerserk Deluxe Vol. 1 --Berserk Deluxe Vol. 2 --Berserk Deluxe Vol. 3 --Berserk Deluxe Vol. 4 --Berserk Deluxe Vol. 5 --Berserk Deluxe Vol. 6 --Berserk Deluxe Vol. 7 --Berserk Deluxe Vol. 8 --Berserk Deluxe Vol. 9 --Berserk Deluxe Vol. 10 --Berserk Deluxe Vol. 11 --Berserk Deluxe Vol. 12 --Berserk Deluxe Vol. 13 --Berserk Deluxe Vol. 14 --Berserk fans can also save big on all three anime adaptations on Blu-ray: Berserk's 1997 series, The Golden Age Arc Memorial Edition, and the 2016 series.Berserk Deluxe EditionsBerserk is a dark fantasy series that follows Guts, a former mercenary on a quest for revenge. If you're willing to take the dive, you'll find a haunting and tragic story for mature audiences, as it holds nothing back and regularly delivers brutal content on every page.Continue Reading at GameSpot #berserk #deluxe #edition #manga #vol
    WWW.GAMESPOT.COM
    Berserk Deluxe Edition Manga Vol. 1 Is Nearly 50% Off At Amazon
    Amazon has some terrific deals on Dark Horse's gorgeous Deluxe Edition hardcovers of Berserk. New readers of the legendary manga created by the late Kentaro Miura can get Berserk Deluxe Edition Vol. 1 for only $28.65 (was $50). The 696-page hardcover includes the first three volumes in Miura's brilliant and brutal tale of swords, sorcery, and defying fate. Amazon's prices for the 14 Deluxe Editions vary considerably. While a handful are available for close to 50% off, the last few are closer to 10% discounts. See all Berserk Deluxe Editions at Amazon Berserk Deluxe Edition Manga Deals at AmazonBerserk Deluxe Vol. 1 -- $28.65 ($50)Berserk Deluxe Vol. 2 -- $31.24 ($50)Berserk Deluxe Vol. 3 -- $36.22 ($50)Berserk Deluxe Vol. 4 -- $30.78 ($50)Berserk Deluxe Vol. 5 -- $27.37 ($50)Berserk Deluxe Vol. 6 -- $24.75 ($50)Berserk Deluxe Vol. 7 -- $31.24($50)Berserk Deluxe Vol. 8 -- $27.76 ($50)Berserk Deluxe Vol. 9 -- $44 ($50)Berserk Deluxe Vol. 10 -- $41.45 ($50)Berserk Deluxe Vol. 11 -- $29.76 ($50)Berserk Deluxe Vol. 12 -- $44 ($50)Berserk Deluxe Vol. 13 -- $44 ($50)Berserk Deluxe Vol. 14 -- $43 ($50)Berserk fans can also save big on all three anime adaptations on Blu-ray: Berserk's 1997 series, The Golden Age Arc Memorial Edition, and the 2016 series.Berserk Deluxe EditionsBerserk is a dark fantasy series that follows Guts, a former mercenary on a quest for revenge. If you're willing to take the dive, you'll find a haunting and tragic story for mature audiences, as it holds nothing back and regularly delivers brutal content on every page.Continue Reading at GameSpot
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  • Retail Reboot: Major Global Brands Transform End-to-End Operations With NVIDIA

    AI is packing and shipping efficiency for the retail and consumer packaged goodsindustries, with a majority of surveyed companies in the space reporting the technology is increasing revenue and reducing operational costs.
    Global brands are reimagining every facet of their businesses with AI, from how products are designed and manufactured to how they’re marketed, shipped and experienced in-store and online.
    At NVIDIA GTC Paris at VivaTech, industry leaders including L’Oréal, LVMH and Nestlé shared how they’re using tools like AI agents and physical AI — powered by NVIDIA AI and simulation technologies — across every step of the product lifecycle to enhance operations and experiences for partners, customers and employees.
    3D Digital Twins and AI Transform Marketing, Advertising and Product Design
    The meeting of generative AI and 3D product digital twins results in unlimited creative potential.
    Nestlé, the world’s largest food and beverage company, today announced a collaboration with NVIDIA and Accenture to launch a new, AI-powered in-house service that will create high-quality product content at scale for e-commerce and digital media channels.
    The new content service, based on digital twins powered by the NVIDIA Omniverse platform, creates exact 3D virtual replicas of physical products. Product packaging can be adjusted or localized digitally, enabling seamless integration into various environments, such as seasonal campaigns or channel-specific formats. This means that new creative content can be generated without having to constantly reshoot from scratch.
    Image courtesy of Nestlé
    The service is developed in partnership with Accenture Song, using Accenture AI Refinery built on NVIDIA Omniverse for advanced digital twin creation. It uses NVIDIA AI Enterprise for generative AI, hosted on Microsoft Azure for robust cloud infrastructure.
    Nestlé already has a baseline of 4,000 3D digital products — mainly for global brands — with the ambition to convert a total of 10,000 products into digital twins in the next two years across global and local brands.
    LVMH, the world’s leading luxury goods company, home to 75 distinguished maisons, is bringing 3D digital twins to its content production processes through its wine and spirits division, Moët Hennessy.
    The group partnered with content configuration engine Grip to develop a solution using the NVIDIA Omniverse platform, which enables the creation of 3D digital twins that power content variation production. With Grip’s solution, Moët Hennessy teams can quickly generate digital marketing assets and experiences to promote luxury products at scale.
    The initiative, led by Capucine Lafarge and Chloé Fournier, has been recognized by LVMH as a leading approach to scaling content creation.
    Image courtesy of Grip
    L’Oréal Gives Marketing and Online Shopping an AI Makeover
    Innovation starts at the drawing board. Today, that board is digital — and it’s powered by AI.
    L’Oréal Groupe, the world’s leading beauty player, announced its collaboration with NVIDIA today. Through this collaboration, L’Oréal and its partner ecosystem will leverage the NVIDIA AI Enterprise platform to transform its consumer beauty experiences, marketing and advertising content pipelines.
    “AI doesn’t think with the same constraints as a human being. That opens new avenues for creativity,” said Anne Machet, global head of content and entertainment at L’Oréal. “Generative AI enables our teams and partner agencies to explore creative possibilities.”
    CreAItech, L’Oréal’s generative AI content platform, is augmenting the creativity of marketing and content teams. Combining a modular ecosystem of models, expertise, technologies and partners — including NVIDIA — CreAltech empowers marketers to generate thousands of unique, on-brand images, videos and lines of text for diverse platforms and global audiences.
    The solution empowers L’Oréal’s marketing teams to quickly iterate on campaigns that improve consumer engagement across social media, e-commerce content and influencer marketing — driving higher conversion rates.

    Noli.com, the first AI-powered multi-brand marketplace startup founded and backed by the  L’Oréal Groupe, is reinventing how people discover and shop for beauty products.
    Noli’s AI Beauty Matchmaker experience uses L’Oréal Groupe’s century-long expertise in beauty, including its extensive knowledge of beauty science, beauty tech and consumer insights, built from over 1 million skin data points and analysis of thousands of product formulations. It gives users a BeautyDNA profile with expert-level guidance and personalized product recommendations for skincare and haircare.
    “Beauty shoppers are often overwhelmed by choice and struggling to find the products that are right for them,” said Amos Susskind, founder and CEO of Noli. “By applying the latest AI models accelerated by NVIDIA and Accenture to the unparalleled knowledge base and expertise of the L’Oréal Groupe, we can provide hyper-personalized, explainable recommendations to our users.” 

    The Accenture AI Refinery, powered by NVIDIA AI Enterprise, will provide the platform for Noli to experiment and scale. Noli’s new agent models will use NVIDIA NIM and NVIDIA NeMo microservices, including NeMo Retriever, running on Microsoft Azure.
    Rapid Innovation With the NVIDIA Partner Ecosystem
    NVIDIA’s ecosystem of solution provider partners empowers retail and CPG companies to innovate faster, personalize customer experiences, and optimize operations with NVIDIA accelerated computing and AI.
    Global digital agency Monks is reshaping the landscape of AI-driven marketing, creative production and enterprise transformation. At the heart of their innovation lies the Monks.Flow platform that enhances both the speed and sophistication of creative workflows through NVIDIA Omniverse, NVIDIA NIM microservices and Triton Inference Server for lightning-fast inference.
    AI image solutions provider Bria is helping retail giants like Lidl and L’Oreal to enhance marketing asset creation. Bria AI transforms static product images into compelling, dynamic advertisements that can be quickly scaled for use across any marketing need.
    The company’s generative AI platform uses NVIDIA Triton Inference Server software and the NVIDIA TensorRT software development kit for accelerated inference, as well as NVIDIA NIM and NeMo microservices for quick image generation at scale.
    Physical AI Brings Acceleration to Supply Chain and Logistics
    AI’s impact extends far beyond the digital world. Physical AI-powered warehousing robots, for example, are helping maximize efficiency in retail supply chain operations. Four in five retail companies have reported that AI has helped reduce supply chain operational costs, with 25% reporting cost reductions of at least 10%.
    Technology providers Lyric, KoiReader Technologies and Exotec are tackling the challenges of integrating AI into complex warehouse environments.
    Lyric is using the NVIDIA cuOpt GPU-accelerated solver for warehouse network planning and route optimization, and is collaborating with NVIDIA to apply the technology to broader supply chain decision-making problems. KoiReader Technologies is tapping the NVIDIA Metropolis stack for its computer vision solutions within logistics, supply chain and manufacturing environments using the KoiVision Platform. And Exotec is using NVIDIA CUDA libraries and the NVIDIA JetPack software development kit for embedded robotic systems in warehouse and distribution centers.
    From real-time robotics orchestration to predictive maintenance, these solutions are delivering impact on uptime, throughput and cost savings for supply chain operations.
    Learn more by joining a follow-up discussion on digital twins and AI-powered creativity with Microsoft, Nestlé, Accenture and NVIDIA at Cannes Lions on Monday, June 16.
    Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions.
    #retail #reboot #major #global #brands
    Retail Reboot: Major Global Brands Transform End-to-End Operations With NVIDIA
    AI is packing and shipping efficiency for the retail and consumer packaged goodsindustries, with a majority of surveyed companies in the space reporting the technology is increasing revenue and reducing operational costs. Global brands are reimagining every facet of their businesses with AI, from how products are designed and manufactured to how they’re marketed, shipped and experienced in-store and online. At NVIDIA GTC Paris at VivaTech, industry leaders including L’Oréal, LVMH and Nestlé shared how they’re using tools like AI agents and physical AI — powered by NVIDIA AI and simulation technologies — across every step of the product lifecycle to enhance operations and experiences for partners, customers and employees. 3D Digital Twins and AI Transform Marketing, Advertising and Product Design The meeting of generative AI and 3D product digital twins results in unlimited creative potential. Nestlé, the world’s largest food and beverage company, today announced a collaboration with NVIDIA and Accenture to launch a new, AI-powered in-house service that will create high-quality product content at scale for e-commerce and digital media channels. The new content service, based on digital twins powered by the NVIDIA Omniverse platform, creates exact 3D virtual replicas of physical products. Product packaging can be adjusted or localized digitally, enabling seamless integration into various environments, such as seasonal campaigns or channel-specific formats. This means that new creative content can be generated without having to constantly reshoot from scratch. Image courtesy of Nestlé The service is developed in partnership with Accenture Song, using Accenture AI Refinery built on NVIDIA Omniverse for advanced digital twin creation. It uses NVIDIA AI Enterprise for generative AI, hosted on Microsoft Azure for robust cloud infrastructure. Nestlé already has a baseline of 4,000 3D digital products — mainly for global brands — with the ambition to convert a total of 10,000 products into digital twins in the next two years across global and local brands. LVMH, the world’s leading luxury goods company, home to 75 distinguished maisons, is bringing 3D digital twins to its content production processes through its wine and spirits division, Moët Hennessy. The group partnered with content configuration engine Grip to develop a solution using the NVIDIA Omniverse platform, which enables the creation of 3D digital twins that power content variation production. With Grip’s solution, Moët Hennessy teams can quickly generate digital marketing assets and experiences to promote luxury products at scale. The initiative, led by Capucine Lafarge and Chloé Fournier, has been recognized by LVMH as a leading approach to scaling content creation. Image courtesy of Grip L’Oréal Gives Marketing and Online Shopping an AI Makeover Innovation starts at the drawing board. Today, that board is digital — and it’s powered by AI. L’Oréal Groupe, the world’s leading beauty player, announced its collaboration with NVIDIA today. Through this collaboration, L’Oréal and its partner ecosystem will leverage the NVIDIA AI Enterprise platform to transform its consumer beauty experiences, marketing and advertising content pipelines. “AI doesn’t think with the same constraints as a human being. That opens new avenues for creativity,” said Anne Machet, global head of content and entertainment at L’Oréal. “Generative AI enables our teams and partner agencies to explore creative possibilities.” CreAItech, L’Oréal’s generative AI content platform, is augmenting the creativity of marketing and content teams. Combining a modular ecosystem of models, expertise, technologies and partners — including NVIDIA — CreAltech empowers marketers to generate thousands of unique, on-brand images, videos and lines of text for diverse platforms and global audiences. The solution empowers L’Oréal’s marketing teams to quickly iterate on campaigns that improve consumer engagement across social media, e-commerce content and influencer marketing — driving higher conversion rates. Noli.com, the first AI-powered multi-brand marketplace startup founded and backed by the  L’Oréal Groupe, is reinventing how people discover and shop for beauty products. Noli’s AI Beauty Matchmaker experience uses L’Oréal Groupe’s century-long expertise in beauty, including its extensive knowledge of beauty science, beauty tech and consumer insights, built from over 1 million skin data points and analysis of thousands of product formulations. It gives users a BeautyDNA profile with expert-level guidance and personalized product recommendations for skincare and haircare. “Beauty shoppers are often overwhelmed by choice and struggling to find the products that are right for them,” said Amos Susskind, founder and CEO of Noli. “By applying the latest AI models accelerated by NVIDIA and Accenture to the unparalleled knowledge base and expertise of the L’Oréal Groupe, we can provide hyper-personalized, explainable recommendations to our users.”  The Accenture AI Refinery, powered by NVIDIA AI Enterprise, will provide the platform for Noli to experiment and scale. Noli’s new agent models will use NVIDIA NIM and NVIDIA NeMo microservices, including NeMo Retriever, running on Microsoft Azure. Rapid Innovation With the NVIDIA Partner Ecosystem NVIDIA’s ecosystem of solution provider partners empowers retail and CPG companies to innovate faster, personalize customer experiences, and optimize operations with NVIDIA accelerated computing and AI. Global digital agency Monks is reshaping the landscape of AI-driven marketing, creative production and enterprise transformation. At the heart of their innovation lies the Monks.Flow platform that enhances both the speed and sophistication of creative workflows through NVIDIA Omniverse, NVIDIA NIM microservices and Triton Inference Server for lightning-fast inference. AI image solutions provider Bria is helping retail giants like Lidl and L’Oreal to enhance marketing asset creation. Bria AI transforms static product images into compelling, dynamic advertisements that can be quickly scaled for use across any marketing need. The company’s generative AI platform uses NVIDIA Triton Inference Server software and the NVIDIA TensorRT software development kit for accelerated inference, as well as NVIDIA NIM and NeMo microservices for quick image generation at scale. Physical AI Brings Acceleration to Supply Chain and Logistics AI’s impact extends far beyond the digital world. Physical AI-powered warehousing robots, for example, are helping maximize efficiency in retail supply chain operations. Four in five retail companies have reported that AI has helped reduce supply chain operational costs, with 25% reporting cost reductions of at least 10%. Technology providers Lyric, KoiReader Technologies and Exotec are tackling the challenges of integrating AI into complex warehouse environments. Lyric is using the NVIDIA cuOpt GPU-accelerated solver for warehouse network planning and route optimization, and is collaborating with NVIDIA to apply the technology to broader supply chain decision-making problems. KoiReader Technologies is tapping the NVIDIA Metropolis stack for its computer vision solutions within logistics, supply chain and manufacturing environments using the KoiVision Platform. And Exotec is using NVIDIA CUDA libraries and the NVIDIA JetPack software development kit for embedded robotic systems in warehouse and distribution centers. From real-time robotics orchestration to predictive maintenance, these solutions are delivering impact on uptime, throughput and cost savings for supply chain operations. Learn more by joining a follow-up discussion on digital twins and AI-powered creativity with Microsoft, Nestlé, Accenture and NVIDIA at Cannes Lions on Monday, June 16. Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions. #retail #reboot #major #global #brands
    BLOGS.NVIDIA.COM
    Retail Reboot: Major Global Brands Transform End-to-End Operations With NVIDIA
    AI is packing and shipping efficiency for the retail and consumer packaged goods (CPG) industries, with a majority of surveyed companies in the space reporting the technology is increasing revenue and reducing operational costs. Global brands are reimagining every facet of their businesses with AI, from how products are designed and manufactured to how they’re marketed, shipped and experienced in-store and online. At NVIDIA GTC Paris at VivaTech, industry leaders including L’Oréal, LVMH and Nestlé shared how they’re using tools like AI agents and physical AI — powered by NVIDIA AI and simulation technologies — across every step of the product lifecycle to enhance operations and experiences for partners, customers and employees. 3D Digital Twins and AI Transform Marketing, Advertising and Product Design The meeting of generative AI and 3D product digital twins results in unlimited creative potential. Nestlé, the world’s largest food and beverage company, today announced a collaboration with NVIDIA and Accenture to launch a new, AI-powered in-house service that will create high-quality product content at scale for e-commerce and digital media channels. The new content service, based on digital twins powered by the NVIDIA Omniverse platform, creates exact 3D virtual replicas of physical products. Product packaging can be adjusted or localized digitally, enabling seamless integration into various environments, such as seasonal campaigns or channel-specific formats. This means that new creative content can be generated without having to constantly reshoot from scratch. Image courtesy of Nestlé The service is developed in partnership with Accenture Song, using Accenture AI Refinery built on NVIDIA Omniverse for advanced digital twin creation. It uses NVIDIA AI Enterprise for generative AI, hosted on Microsoft Azure for robust cloud infrastructure. Nestlé already has a baseline of 4,000 3D digital products — mainly for global brands — with the ambition to convert a total of 10,000 products into digital twins in the next two years across global and local brands. LVMH, the world’s leading luxury goods company, home to 75 distinguished maisons, is bringing 3D digital twins to its content production processes through its wine and spirits division, Moët Hennessy. The group partnered with content configuration engine Grip to develop a solution using the NVIDIA Omniverse platform, which enables the creation of 3D digital twins that power content variation production. With Grip’s solution, Moët Hennessy teams can quickly generate digital marketing assets and experiences to promote luxury products at scale. The initiative, led by Capucine Lafarge and Chloé Fournier, has been recognized by LVMH as a leading approach to scaling content creation. Image courtesy of Grip L’Oréal Gives Marketing and Online Shopping an AI Makeover Innovation starts at the drawing board. Today, that board is digital — and it’s powered by AI. L’Oréal Groupe, the world’s leading beauty player, announced its collaboration with NVIDIA today. Through this collaboration, L’Oréal and its partner ecosystem will leverage the NVIDIA AI Enterprise platform to transform its consumer beauty experiences, marketing and advertising content pipelines. “AI doesn’t think with the same constraints as a human being. That opens new avenues for creativity,” said Anne Machet, global head of content and entertainment at L’Oréal. “Generative AI enables our teams and partner agencies to explore creative possibilities.” CreAItech, L’Oréal’s generative AI content platform, is augmenting the creativity of marketing and content teams. Combining a modular ecosystem of models, expertise, technologies and partners — including NVIDIA — CreAltech empowers marketers to generate thousands of unique, on-brand images, videos and lines of text for diverse platforms and global audiences. The solution empowers L’Oréal’s marketing teams to quickly iterate on campaigns that improve consumer engagement across social media, e-commerce content and influencer marketing — driving higher conversion rates. Noli.com, the first AI-powered multi-brand marketplace startup founded and backed by the  L’Oréal Groupe, is reinventing how people discover and shop for beauty products. Noli’s AI Beauty Matchmaker experience uses L’Oréal Groupe’s century-long expertise in beauty, including its extensive knowledge of beauty science, beauty tech and consumer insights, built from over 1 million skin data points and analysis of thousands of product formulations. It gives users a BeautyDNA profile with expert-level guidance and personalized product recommendations for skincare and haircare. “Beauty shoppers are often overwhelmed by choice and struggling to find the products that are right for them,” said Amos Susskind, founder and CEO of Noli. “By applying the latest AI models accelerated by NVIDIA and Accenture to the unparalleled knowledge base and expertise of the L’Oréal Groupe, we can provide hyper-personalized, explainable recommendations to our users.”  https://blogs.nvidia.com/wp-content/uploads/2025/06/Noli_Demo.mp4 The Accenture AI Refinery, powered by NVIDIA AI Enterprise, will provide the platform for Noli to experiment and scale. Noli’s new agent models will use NVIDIA NIM and NVIDIA NeMo microservices, including NeMo Retriever, running on Microsoft Azure. Rapid Innovation With the NVIDIA Partner Ecosystem NVIDIA’s ecosystem of solution provider partners empowers retail and CPG companies to innovate faster, personalize customer experiences, and optimize operations with NVIDIA accelerated computing and AI. Global digital agency Monks is reshaping the landscape of AI-driven marketing, creative production and enterprise transformation. At the heart of their innovation lies the Monks.Flow platform that enhances both the speed and sophistication of creative workflows through NVIDIA Omniverse, NVIDIA NIM microservices and Triton Inference Server for lightning-fast inference. AI image solutions provider Bria is helping retail giants like Lidl and L’Oreal to enhance marketing asset creation. Bria AI transforms static product images into compelling, dynamic advertisements that can be quickly scaled for use across any marketing need. The company’s generative AI platform uses NVIDIA Triton Inference Server software and the NVIDIA TensorRT software development kit for accelerated inference, as well as NVIDIA NIM and NeMo microservices for quick image generation at scale. Physical AI Brings Acceleration to Supply Chain and Logistics AI’s impact extends far beyond the digital world. Physical AI-powered warehousing robots, for example, are helping maximize efficiency in retail supply chain operations. Four in five retail companies have reported that AI has helped reduce supply chain operational costs, with 25% reporting cost reductions of at least 10%. Technology providers Lyric, KoiReader Technologies and Exotec are tackling the challenges of integrating AI into complex warehouse environments. Lyric is using the NVIDIA cuOpt GPU-accelerated solver for warehouse network planning and route optimization, and is collaborating with NVIDIA to apply the technology to broader supply chain decision-making problems. KoiReader Technologies is tapping the NVIDIA Metropolis stack for its computer vision solutions within logistics, supply chain and manufacturing environments using the KoiVision Platform. And Exotec is using NVIDIA CUDA libraries and the NVIDIA JetPack software development kit for embedded robotic systems in warehouse and distribution centers. From real-time robotics orchestration to predictive maintenance, these solutions are delivering impact on uptime, throughput and cost savings for supply chain operations. Learn more by joining a follow-up discussion on digital twins and AI-powered creativity with Microsoft, Nestlé, Accenture and NVIDIA at Cannes Lions on Monday, June 16. Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions.
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  • What on earth is going on with the VFX in Netflix's "The Snow Sister"? Seriously, it’s 2023, and we’re still being fed mediocre visual effects that are supposed to "wow" us but end up doing the exact opposite! The so-called "VFX breakdown" is nothing more than a slap in the face to anyone who actually appreciates the art of visual storytelling.

    Let’s get one thing straight: if the best VFX are indeed the ones you can’t spot, then how on earth did we end up with these glaringly obvious digital blunders? It’s like they threw a bunch of half-baked effects together and called it a day. Instead of stunning visuals that elevate the narrative, we get a distracting mess that pulls you right out of the experience. Who are they kidding?

    The creators of "The Snow Sister" clearly missed the memo that viewers today are not easily satisfied. We demand more than just passable effects; we want immersive worlds that captivate us. And yet, here we are, subjected to a barrage of poorly executed VFX that look like they belong in a low-budget production from the early 2000s. It’s frustrating to see Netflix, a platform that should be setting the gold standard in content creation, flounder so embarrassingly with something as fundamental as visual effects.

    What’s even more maddening is the disconnect between the promotional hype and the actual product. They tout the "creation" of these effects as if they’re groundbreaking, but in reality, they are a visual cacophony that leaves much to be desired. How can anyone take this seriously when the final product looks like it was hastily patched together? It’s not just a disservice to the viewers; it’s an insult to the talented artists who work tirelessly in the VFX industry. They deserve better than to have their hard work represented by subpar results that manage to undermine the entire project.

    Netflix needs to wake up and understand that audiences are becoming increasingly discerning. We’re not just mindless consumers; we have eyes, and we can see when something is off. The VFX in "The Snow Sister" is a glaring example of what happens when corners are cut and quality is sacrificed for the sake of quantity. We expect innovation, creativity, and, above all, professionalism. Instead, we are fed a half-hearted effort that leaves us shaking our heads in disbelief.

    In conclusion, if Netflix wants to maintain its position as a leader in the entertainment industry, it’s time to step up its game and give us the high-quality VFX that we deserve. No more excuses, no more mediocre breakdowns—just real artistry that enhances our viewing experience. Let’s hold them accountable and demand better!

    #VFX #Netflix #TheSnowSister #VisualEffects #EntertainmentIndustry
    What on earth is going on with the VFX in Netflix's "The Snow Sister"? Seriously, it’s 2023, and we’re still being fed mediocre visual effects that are supposed to "wow" us but end up doing the exact opposite! The so-called "VFX breakdown" is nothing more than a slap in the face to anyone who actually appreciates the art of visual storytelling. Let’s get one thing straight: if the best VFX are indeed the ones you can’t spot, then how on earth did we end up with these glaringly obvious digital blunders? It’s like they threw a bunch of half-baked effects together and called it a day. Instead of stunning visuals that elevate the narrative, we get a distracting mess that pulls you right out of the experience. Who are they kidding? The creators of "The Snow Sister" clearly missed the memo that viewers today are not easily satisfied. We demand more than just passable effects; we want immersive worlds that captivate us. And yet, here we are, subjected to a barrage of poorly executed VFX that look like they belong in a low-budget production from the early 2000s. It’s frustrating to see Netflix, a platform that should be setting the gold standard in content creation, flounder so embarrassingly with something as fundamental as visual effects. What’s even more maddening is the disconnect between the promotional hype and the actual product. They tout the "creation" of these effects as if they’re groundbreaking, but in reality, they are a visual cacophony that leaves much to be desired. How can anyone take this seriously when the final product looks like it was hastily patched together? It’s not just a disservice to the viewers; it’s an insult to the talented artists who work tirelessly in the VFX industry. They deserve better than to have their hard work represented by subpar results that manage to undermine the entire project. Netflix needs to wake up and understand that audiences are becoming increasingly discerning. We’re not just mindless consumers; we have eyes, and we can see when something is off. The VFX in "The Snow Sister" is a glaring example of what happens when corners are cut and quality is sacrificed for the sake of quantity. We expect innovation, creativity, and, above all, professionalism. Instead, we are fed a half-hearted effort that leaves us shaking our heads in disbelief. In conclusion, if Netflix wants to maintain its position as a leader in the entertainment industry, it’s time to step up its game and give us the high-quality VFX that we deserve. No more excuses, no more mediocre breakdowns—just real artistry that enhances our viewing experience. Let’s hold them accountable and demand better! #VFX #Netflix #TheSnowSister #VisualEffects #EntertainmentIndustry
    VFX breakdown: Netflix's The Snow sister
    Enjoy seeing how the VFX in The Snow Sister were created. As always, the best VFX are the ones you can't spot! Source
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  • Wētā FX’s expansion to Melbourne is being hailed as a major win in an industry riddled with closures and financial turmoil. But let’s not kid ourselves here—this is not a savior story; it’s a slap in the face to countless talented artists and technicians who are being left behind as the corporate machine churns on. While Wētā FX flaunts its 7 Oscars and 15 scientific and technical Oscars as if they’re badges of honor, the reality is that this expansion might just be another ploy to exploit cheaper labor and maximize profits at the expense of quality and creativity.

    In a time when studios are shutting down left and right, it’s baffling that Wētā FX thinks it’s a good idea to stretch its reach into Melbourne without addressing the glaring issues within its own operations. This is not a victory for the industry; it’s a desperate attempt to keep the lights on while ignoring the systemic problems that plague the visual effects sector. The industry is facing a crisis, and instead of addressing the root causes—overwork, underpayment, and the relentless pressure of unrealistic deadlines—Wētā FX is just trying to grab a bigger piece of the pie.

    Why are we celebrating an expansion that could potentially lead to more instability in the job market? Wētā FX’s move to Melbourne could mean more jobs, yes, but at what cost? What about the existing employees who are already stretched thin? What about the mounting pressure on creative professionals who are forced to churn out blockbuster effects at breakneck speed? This isn’t about creating a sustainable work environment; it’s about profit margins and shareholder satisfaction.

    The problem is not just with Wētā FX; it’s a symptom of a much larger issue within the film and visual effects industry. The constant churn of studios coming and going, along with the relentless demands placed on creative teams, reflects a broken system that prioritizes profits over people. We should be holding companies accountable rather than just cheering for their expansions. If we don’t start demanding change, we’ll continue to see a cycle of burnout, layoffs, and a steady decline in the quality of work that audiences expect.

    And let's talk about the so-called "innovation" that Wētā FX touts. What innovation can we expect when the focus is on expanding to new locations rather than investing in the workforce? New studios don’t equate to new ideas or better working conditions. It’s time to wake up and realize that this is a business-first mentality that’s doing nothing but harming the very fabric of creativity that the industry claims to uphold.

    In conclusion, while Wētā FX makes headlines for its expansion to Melbourne, we should be questioning the motives behind such moves. This isn’t a time for celebration; it’s a time for scrutiny. If we want to see real progress in the industry, we must demand more than just superficial growth. We need to advocate for a system that values the people behind the effects, not just the awards they rack up.

    #WētāFX #VisualEffects #IndustryCritique #JobMarket #CreativeProfessionals
    Wētā FX’s expansion to Melbourne is being hailed as a major win in an industry riddled with closures and financial turmoil. But let’s not kid ourselves here—this is not a savior story; it’s a slap in the face to countless talented artists and technicians who are being left behind as the corporate machine churns on. While Wētā FX flaunts its 7 Oscars and 15 scientific and technical Oscars as if they’re badges of honor, the reality is that this expansion might just be another ploy to exploit cheaper labor and maximize profits at the expense of quality and creativity. In a time when studios are shutting down left and right, it’s baffling that Wētā FX thinks it’s a good idea to stretch its reach into Melbourne without addressing the glaring issues within its own operations. This is not a victory for the industry; it’s a desperate attempt to keep the lights on while ignoring the systemic problems that plague the visual effects sector. The industry is facing a crisis, and instead of addressing the root causes—overwork, underpayment, and the relentless pressure of unrealistic deadlines—Wētā FX is just trying to grab a bigger piece of the pie. Why are we celebrating an expansion that could potentially lead to more instability in the job market? Wētā FX’s move to Melbourne could mean more jobs, yes, but at what cost? What about the existing employees who are already stretched thin? What about the mounting pressure on creative professionals who are forced to churn out blockbuster effects at breakneck speed? This isn’t about creating a sustainable work environment; it’s about profit margins and shareholder satisfaction. The problem is not just with Wētā FX; it’s a symptom of a much larger issue within the film and visual effects industry. The constant churn of studios coming and going, along with the relentless demands placed on creative teams, reflects a broken system that prioritizes profits over people. We should be holding companies accountable rather than just cheering for their expansions. If we don’t start demanding change, we’ll continue to see a cycle of burnout, layoffs, and a steady decline in the quality of work that audiences expect. And let's talk about the so-called "innovation" that Wētā FX touts. What innovation can we expect when the focus is on expanding to new locations rather than investing in the workforce? New studios don’t equate to new ideas or better working conditions. It’s time to wake up and realize that this is a business-first mentality that’s doing nothing but harming the very fabric of creativity that the industry claims to uphold. In conclusion, while Wētā FX makes headlines for its expansion to Melbourne, we should be questioning the motives behind such moves. This isn’t a time for celebration; it’s a time for scrutiny. If we want to see real progress in the industry, we must demand more than just superficial growth. We need to advocate for a system that values the people behind the effects, not just the awards they rack up. #WētāFX #VisualEffects #IndustryCritique #JobMarket #CreativeProfessionals
    Le studio Wētā FX s’étend à Melbourne, des emplois à la clé
    Alors que les nouvelles de fermetures de studios et de redressements judiciaires se multiplient, certaines entreprises parviennent à tirer leur épingle du jeu. C’est le cas de Wētā FX, le studio d’effets visuels aux 7 Oscars et 15 Oscars
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  • Dive into the mesmerizing world of VFX with the epic drama series "Shōgun"!

    Have you ever wondered how stunning visual effects can transform a story and make history come alive? Well, the groundbreaking series "Shōgun," set in the enchanting Japan of the 1600s, is a perfect example that showcases the magic of storytelling through incredible visuals!

    I recently watched an inspiring interview with the talented team from Important Looking Pirates (ILP VFX) during SIGGRAPH Asia, and I can’t help but feel excited about the future of visual effects in the entertainment industry! Philip Engström and Niklas Jacobson shared their insights on how they brought the captivating scenes of "Shōgun" to life, blending artistry with technology to create breathtaking moments that enthrall audiences.

    What struck me the most was their passion for their craft! It’s a beautiful reminder that when we pour our hearts into what we love, we can create something extraordinary. Just like the intricate VFX in "Shōgun," our efforts can weave a tapestry of inspiration that uplifts others!

    So, whether you're an aspiring VFX artist, a storyteller, or simply someone with a dream, let this be a call to action! Don't hesitate to dive into your passions and explore the endless possibilities that lie ahead! Use your creativity to transform your visions into reality and inspire those around you. Remember, every masterpiece starts with a single step!

    Let’s celebrate the power of visual storytelling and the incredible work of studios like Important Looking Pirates! Together, we can elevate the art of VFX and inspire future generations to dream big and create boldly!

    Keep shining and let your creativity flow!

    #Shogun #VFX #ImportantLookingPirates #VisualEffects #Inspiration
    ✨🌟 Dive into the mesmerizing world of VFX with the epic drama series "Shōgun"! 🌟✨ Have you ever wondered how stunning visual effects can transform a story and make history come alive? 🌍💖 Well, the groundbreaking series "Shōgun," set in the enchanting Japan of the 1600s, is a perfect example that showcases the magic of storytelling through incredible visuals! 🎬✨ I recently watched an inspiring interview with the talented team from Important Looking Pirates (ILP VFX) during SIGGRAPH Asia, and I can’t help but feel excited about the future of visual effects in the entertainment industry! 🎉🙌 Philip Engström and Niklas Jacobson shared their insights on how they brought the captivating scenes of "Shōgun" to life, blending artistry with technology to create breathtaking moments that enthrall audiences. 🌈💡 What struck me the most was their passion for their craft! 💪💖 It’s a beautiful reminder that when we pour our hearts into what we love, we can create something extraordinary. Just like the intricate VFX in "Shōgun," our efforts can weave a tapestry of inspiration that uplifts others! 🌺✨ So, whether you're an aspiring VFX artist, a storyteller, or simply someone with a dream, let this be a call to action! Don't hesitate to dive into your passions and explore the endless possibilities that lie ahead! 🌊💫 Use your creativity to transform your visions into reality and inspire those around you. Remember, every masterpiece starts with a single step! 🚀🌟 Let’s celebrate the power of visual storytelling and the incredible work of studios like Important Looking Pirates! Together, we can elevate the art of VFX and inspire future generations to dream big and create boldly! 💖💪✨ Keep shining and let your creativity flow! 🌈💖 #Shogun #VFX #ImportantLookingPirates #VisualEffects #Inspiration
    Plongez dans VFX de Shōgun avec notre interview vidéo d’Important Looking Pirates !
    La série dramatique historique Shōgun, qui prend place dans le Japon de 1600, a marqué les esprits. Outre un scénario soigné, elle s’appuie sur des effets visuels réussis. A l’occasion du SIGGRAPH Asia, le studio VFX Important Looking Pir
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  • animation, basketball, urban culture, Sony Pictures Animation, GOAT, Michael Jordan, LeBron James, Space Jam, original project, visual spectacle

    ## Introduction

    In a thrilling fusion of animation, basketball, and urban culture, Sony Pictures Animation is launching an innovative project that promises to captivate audiences of all ages. Following the iconic legacy of *Space Jam*, which first brought the worlds of sports and animation together in the 1990s, and its vibrant sequel in 2021 featurin...
    animation, basketball, urban culture, Sony Pictures Animation, GOAT, Michael Jordan, LeBron James, Space Jam, original project, visual spectacle ## Introduction In a thrilling fusion of animation, basketball, and urban culture, Sony Pictures Animation is launching an innovative project that promises to captivate audiences of all ages. Following the iconic legacy of *Space Jam*, which first brought the worlds of sports and animation together in the 1990s, and its vibrant sequel in 2021 featurin...
    GOAT: Animation, Basketball, and Urban Culture Unite
    animation, basketball, urban culture, Sony Pictures Animation, GOAT, Michael Jordan, LeBron James, Space Jam, original project, visual spectacle ## Introduction In a thrilling fusion of animation, basketball, and urban culture, Sony Pictures Animation is launching an innovative project that promises to captivate audiences of all ages. Following the iconic legacy of *Space Jam*, which first...
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  • pointed finger, graphic design, symbolism, design history, visual communication, artistic expression, cultural significance, emotional impact

    ## The Enduring Symbolism of the Pointed Finger

    In the realm of graphic design, few motifs resonate as deeply as the poignant image of the pointed finger. This simple gesture, often overlooked in its quiet power, has captivated audiences for centuries. It serves not just as a mere pointer, guiding the eyes of viewers, but as a profound symbol of intentio...
    pointed finger, graphic design, symbolism, design history, visual communication, artistic expression, cultural significance, emotional impact ## The Enduring Symbolism of the Pointed Finger In the realm of graphic design, few motifs resonate as deeply as the poignant image of the pointed finger. This simple gesture, often overlooked in its quiet power, has captivated audiences for centuries. It serves not just as a mere pointer, guiding the eyes of viewers, but as a profound symbol of intentio...
    The Pointed Finger: A Profound Motif in Graphic Design
    pointed finger, graphic design, symbolism, design history, visual communication, artistic expression, cultural significance, emotional impact ## The Enduring Symbolism of the Pointed Finger In the realm of graphic design, few motifs resonate as deeply as the poignant image of the pointed finger. This simple gesture, often overlooked in its quiet power, has captivated audiences for centuries....
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  • 50 Preppy Fonts with Rich & Fancy Vibes

    In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational.
    But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible.
    In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove!
    Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The Preppiest Fonts That Define 2025
    Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs.

    Gatsby Prelude

    Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol

    Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler

    Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere.

    Kagnue

    Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom

    The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES

    MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage

    Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger

    Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich

    Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park

    Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag

    Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons

    Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria

    Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney

    Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage

    Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON

    LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou

    Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font

    Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder

    Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey

    Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville

    Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk

    Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy

    Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier

    Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage

    Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies

    Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman

    The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle

    Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance.
    What Makes a Font Feel Preppy?
    You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic:
    Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition.
    Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer.
    Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style.
    Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins.
    Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree.
    Where to Use Preppy FontsPreppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest:
    Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless.
    Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods.
    Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication.
    Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility.
    Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage.
    However, preppy fonts might not be the best choice for:
    Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies.
    Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate.
    Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience.
    How to Choose the Perfect Preppy Font
    Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process:
    Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is.
    Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support.
    Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it.
    Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents.
    Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly.
    Pairing Preppy Fonts Like a Pro
    The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail:
    Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication.
    Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content.
    Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs.
    Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting.
    The Psychology Behind Preppy Typography
    Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations:
    Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values.
    Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness.
    Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational.
    Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing.
    Modern Takes on Classic Preppy Style
    While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography:
    Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take.
    Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered.
    Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation.
    Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension.
    Preppy Font Alternatives for Every Budget
    Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank:
    Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs.
    Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly.
    Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly.
    Common Preppy Font Mistakes to Avoid
    Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make:
    Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself.
    Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling.
    Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins.
    Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience.
    The Future of Preppy Typography
    As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge:
    Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization.
    Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm.
    Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse.
    Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices.
    Conclusion: Embracing Timeless Elegance
    Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished.
    The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication.
    As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values.
    So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style.
    #preppy #fonts #with #rich #ampamp
    50 Preppy Fonts with Rich & Fancy Vibes
    In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational. But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible. In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The Preppiest Fonts That Define 2025 Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs. Gatsby Prelude Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Kagnue Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance. What Makes a Font Feel Preppy? You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic: Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition. Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer. Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style. Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins. Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree. Where to Use Preppy FontsPreppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest: Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless. Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods. Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication. Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility. Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage. However, preppy fonts might not be the best choice for: Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies. Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate. Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience. How to Choose the Perfect Preppy Font Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process: Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is. Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support. Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it. Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents. Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly. Pairing Preppy Fonts Like a Pro The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail: Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication. Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content. Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs. Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting. The Psychology Behind Preppy Typography Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations: Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values. Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness. Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational. Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing. Modern Takes on Classic Preppy Style While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography: Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take. Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered. Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation. Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension. Preppy Font Alternatives for Every Budget Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank: Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs. Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly. Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly. Common Preppy Font Mistakes to Avoid Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make: Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself. Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling. Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins. Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience. The Future of Preppy Typography As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge: Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization. Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm. Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse. Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices. Conclusion: Embracing Timeless Elegance Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished. The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication. As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values. So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style. #preppy #fonts #with #rich #ampamp
    DESIGNWORKLIFE.COM
    50 Preppy Fonts with Rich & Fancy Vibes
    In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational. But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible. In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »The Preppiest Fonts That Define 2025 Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs. Gatsby Prelude Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Kagnue Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance. What Makes a Font Feel Preppy? You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic: Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition. Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer. Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style. Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins. Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree. Where to Use Preppy Fonts (And Where Not To) Preppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest: Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless. Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods. Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication. Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility. Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage. However, preppy fonts might not be the best choice for: Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies. Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate. Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience. How to Choose the Perfect Preppy Font Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process: Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is. Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support. Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it. Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents. Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly. Pairing Preppy Fonts Like a Pro The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail: Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication. Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content. Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs. Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting. The Psychology Behind Preppy Typography Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations: Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values. Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness. Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational. Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing. Modern Takes on Classic Preppy Style While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography: Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take. Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered. Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation. Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension. Preppy Font Alternatives for Every Budget Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank: Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs. Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly. Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly. Common Preppy Font Mistakes to Avoid Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make: Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself. Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling. Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins. Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience. The Future of Preppy Typography As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge: Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization. Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm. Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse. Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices. Conclusion: Embracing Timeless Elegance Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished. The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication. As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values. So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style.
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  • Monitoring and Support Engineer at Keyword Studios

    Monitoring and Support EngineerKeyword StudiosPasig City Metro Manila Philippines2 hours agoApplyWe are seeking an experienced Monitoring and Support Engineer to support the technology initiatives of the IT Infrastructure team at Keywords. The Monitoring and Support Engineer will be responsible for follow-the-sun monitoring of IT infrastructure, prompt reaction on all infrastructure incident, primary resolution of infrastructure incidents and support requests.ResponsibilitiesFull scope of tasks including but not limited to:Ensure that all incidents are handled within SLAs.Initial troubleshooting of Infrastructure incidents.Ensure maximum network & service availability through proactive monitoring.Ensure all the incident and alert tickets contain detailed technical information.Initial troubleshooting of Infrastructure incidents, restoration of services and escalation to level 3 experts if necessary.Participate in Problem management processes.Ensure that all incidents and critical alerts are documented and escalated if necessary.Ensure effective communication to customers about incidents and outages.Identify opportunities for process improvement and efficiency enhancements.Participate in documentation creation to reduce BAU support activities by ensuring that the Service Desks have adequate knowledge articles to close support tickets as level 1.Participate in reporting on monitored data and incidents on company infrastructure.Implement best practices and lessons learned from initiatives and projects to optimize future outcomes.RequirementsBachelor's degree in a relevant technical field or equivalent experience.Understanding of IT Infrastructure technologies, standards and trends.Technical background with 3+ years’ experience in IT operations role delivering IT infrastructure support, monitoring and incident management.Technical knowledge of the Microsoft Stack, Windows networking, Active Directory, ExchangeTechnical knowledge of Network, Storage and Server equipment, virtualization and production setupsExceptional communication and presentation skills, with the ability to articulate technical concepts to non-technical audiences.Strong analytical and problem-solving skills.Strong customer service orientation.BenefitsGreat Place to Work certified for 4 consecutive yearsFlexible work arrangementGlobal exposure
    Create Your Profile — Game companies can contact you with their relevant job openings.
    Apply
    #monitoring #support #engineer #keyword #studios
    Monitoring and Support Engineer at Keyword Studios
    Monitoring and Support EngineerKeyword StudiosPasig City Metro Manila Philippines2 hours agoApplyWe are seeking an experienced Monitoring and Support Engineer to support the technology initiatives of the IT Infrastructure team at Keywords. The Monitoring and Support Engineer will be responsible for follow-the-sun monitoring of IT infrastructure, prompt reaction on all infrastructure incident, primary resolution of infrastructure incidents and support requests.ResponsibilitiesFull scope of tasks including but not limited to:Ensure that all incidents are handled within SLAs.Initial troubleshooting of Infrastructure incidents.Ensure maximum network & service availability through proactive monitoring.Ensure all the incident and alert tickets contain detailed technical information.Initial troubleshooting of Infrastructure incidents, restoration of services and escalation to level 3 experts if necessary.Participate in Problem management processes.Ensure that all incidents and critical alerts are documented and escalated if necessary.Ensure effective communication to customers about incidents and outages.Identify opportunities for process improvement and efficiency enhancements.Participate in documentation creation to reduce BAU support activities by ensuring that the Service Desks have adequate knowledge articles to close support tickets as level 1.Participate in reporting on monitored data and incidents on company infrastructure.Implement best practices and lessons learned from initiatives and projects to optimize future outcomes.RequirementsBachelor's degree in a relevant technical field or equivalent experience.Understanding of IT Infrastructure technologies, standards and trends.Technical background with 3+ years’ experience in IT operations role delivering IT infrastructure support, monitoring and incident management.Technical knowledge of the Microsoft Stack, Windows networking, Active Directory, ExchangeTechnical knowledge of Network, Storage and Server equipment, virtualization and production setupsExceptional communication and presentation skills, with the ability to articulate technical concepts to non-technical audiences.Strong analytical and problem-solving skills.Strong customer service orientation.BenefitsGreat Place to Work certified for 4 consecutive yearsFlexible work arrangementGlobal exposure Create Your Profile — Game companies can contact you with their relevant job openings. Apply #monitoring #support #engineer #keyword #studios
    Monitoring and Support Engineer at Keyword Studios
    Monitoring and Support EngineerKeyword StudiosPasig City Metro Manila Philippines2 hours agoApplyWe are seeking an experienced Monitoring and Support Engineer to support the technology initiatives of the IT Infrastructure team at Keywords. The Monitoring and Support Engineer will be responsible for follow-the-sun monitoring of IT infrastructure, prompt reaction on all infrastructure incident, primary resolution of infrastructure incidents and support requests.ResponsibilitiesFull scope of tasks including but not limited to:Ensure that all incidents are handled within SLAs.Initial troubleshooting of Infrastructure incidents.Ensure maximum network & service availability through proactive monitoring.Ensure all the incident and alert tickets contain detailed technical information.Initial troubleshooting of Infrastructure incidents, restoration of services and escalation to level 3 experts if necessary.Participate in Problem management processes.Ensure that all incidents and critical alerts are documented and escalated if necessary.Ensure effective communication to customers about incidents and outages.Identify opportunities for process improvement and efficiency enhancements.Participate in documentation creation to reduce BAU support activities by ensuring that the Service Desks have adequate knowledge articles to close support tickets as level 1.Participate in reporting on monitored data and incidents on company infrastructure.Implement best practices and lessons learned from initiatives and projects to optimize future outcomes.RequirementsBachelor's degree in a relevant technical field or equivalent experience.Understanding of IT Infrastructure technologies, standards and trends.Technical background with 3+ years’ experience in IT operations role delivering IT infrastructure support, monitoring and incident management.Technical knowledge of the Microsoft Stack, Windows networking, Active Directory, ExchangeTechnical knowledge of Network, Storage and Server equipment, virtualization and production setupsExceptional communication and presentation skills, with the ability to articulate technical concepts to non-technical audiences.Strong analytical and problem-solving skills.Strong customer service orientation.BenefitsGreat Place to Work certified for 4 consecutive yearsFlexible work arrangementGlobal exposure Create Your Profile — Game companies can contact you with their relevant job openings. Apply
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  • Inside Summer Game Fest 2025: How Geoff Keighley and Producers Pulled Off Event Amid Industry Layoffs, ‘GTA 6’ Delay and Switch 2 Release

    With the ongoing jobs cuts across the gaming industry, the shift of “Grand Theft Auto 6” from release this fall to a launch next spring, and the distraction of the first new Nintendo console in eight years, there was a chance that Summer Game Fest 2025 wouldn’t have the same allure as the annual video game showcase has had in years past.Related Stories

    But the gamers came out in full force for the Geoff Keighley-hosted event on June 6, which live-streamed out of the YouTube Theater at SoFi Stadium in Los Angeles.

    Popular on Variety

    “Viewership was up significantly year over year,” Keighley told Variety. “Stream charts said it doubled its audience year over year for the peak concurrency to over 3 million peak concurrent viewers, which does not include China.”

    In person, both the Summer Game Fest live showcase event and its subsequent weekend Play Days event for developers and press saw “significantly higher” media creator attendance this year: more than 600 registered attendees vs. “somewhere in the 400s” in 2024, per SGF. The boost is an indicator that both the current U.S. political climate and significant changes in 2025’s game release schedule, like the delay of “Grand Theft Auto 6” until next May, didn’t affect interest in the event.

    “Things happen in the industry all the time that are big news worthy happenings,” Summer Game Fest producer and iam8bit co-creator Amanda White. “Switch 2 just happened and we’re here, it’s all working out, everybody’s having a great time playing games. It’s not irrelevant — it’s just part of the way things go.”

    As big a hit as the Switch 2 was with consumers upon release — selling more than 3.5 million units during the first four days after its June 5 launch — and noted multiple times during the Summer Game Fest live showcase on June 6, Nintendo’s new console was not the star of the three-day Play Days event for developers and media in Downtown Los Angeles, which ran June 7-9.

    “I have not seen a single attendee with a Switch 2 on campus,” SGF producer and iam8bit co-creator Jon M. Gibson said with a laugh. “There’s a few Switch 2s that Nintendo supplied. Some dev kits for Bandai and for Capcom. Of course, the launch happened on Thursday, so bandwidth from Nintendo is stretched thin with all the midnight launches and stuff. But they’re really supportive and supply some for some pre-release games, which is exciting.”

    Some big video publishers such as EA, Take-Two and Ubisoft skipped this year’s SGF, eliminating potential splashy in-show hits for eagerly anticipated games like “Grand Theft Auto 6.” But SGF still managed a few big moments, like the announcement and trailer release for “Resident Evil Requiem.” Gibson and White attribute that reveal and other moments like it to the immense trust the festival has managed to build up with video game publishers in just a few years.

    “We are very proud of our ability to keep the trust of all the publishers on campus,” Gibson said. “Six years into SGF as a whole, four years into Play Days, we’re very good. Because we have to print everything ahead of time, too. So there are lots of unannounced things that we’re very careful about who sees what. We have vendors who print and produce and manufacture physical objects under very tight wraps. We’re just very protective, because we know what it means to have to keep a secret because we’ve had our own games that we’ve had to announce, as well. Capcom is a great example with ‘Resident Evil.’ We knew that for a very long time, but they trusted us with information, and we were very careful about what our team actually knew what was going on.”

    And even though some of the gaming giants sat this year out, White says conversations were already happening on the Play Days campus about who is ready to return next year and what they’ll bring.

    “People get excited, they come and see. And each year we grow, so people see more potential,” White said.

    As for next year, the June show will take place just a few weeks after the planned May 26 release for “GTA 6.” While Switch 2 didn’t seem to distract too much, will the draw of playing the newly launched “GTA 6” prove to be so powerful it outshines whatever could be announced at SGF 2026?

    “My view is that all boats rise with ‘GTA’ launch,” Keighley said. “It is a singular cultural event that is the biggest thing in all of entertainment this decade. It will bring more people into gaming, sell lots of consoles and bring back lapsed gamers. There will never be a better time to feel the excitement and energy around gaming than SGF 2026.”

    See more from Variety‘s Q&A with Keighley about Summer Game Fest 2025 below.

    How was this year’s show impacted by the date shift for “GTA 6”? How much was planned before and after that big announcement?

    So far as I know there wasn’t any material impact, but I think the date move did allow a number of teams to feel more confident announcing their launch dates.

    Halfway through the year, what do you see as some of the biggest trends in gaming for 2025, and how did you look to reflect that in the show?

    We continue to see some of the most interesting and successful games come from smaller teams outside of the traditional publisher system – games like “Clair Obscur,” “Blue Prince” and “REPO.” So we wanted to highlight some of those projects at the show like “Ill” and “Mortal Shell 2.”

    What game announcements and trailers do you think resonated most with audiences after this show? What assets were the most popular?

    “Resident Evil Requiem” was a massive moment. Also we saw a lot of love for “Ill” from a small team in Canada and Armenia.
    #inside #summer #game #fest #how
    Inside Summer Game Fest 2025: How Geoff Keighley and Producers Pulled Off Event Amid Industry Layoffs, ‘GTA 6’ Delay and Switch 2 Release
    With the ongoing jobs cuts across the gaming industry, the shift of “Grand Theft Auto 6” from release this fall to a launch next spring, and the distraction of the first new Nintendo console in eight years, there was a chance that Summer Game Fest 2025 wouldn’t have the same allure as the annual video game showcase has had in years past.Related Stories But the gamers came out in full force for the Geoff Keighley-hosted event on June 6, which live-streamed out of the YouTube Theater at SoFi Stadium in Los Angeles. Popular on Variety “Viewership was up significantly year over year,” Keighley told Variety. “Stream charts said it doubled its audience year over year for the peak concurrency to over 3 million peak concurrent viewers, which does not include China.” In person, both the Summer Game Fest live showcase event and its subsequent weekend Play Days event for developers and press saw “significantly higher” media creator attendance this year: more than 600 registered attendees vs. “somewhere in the 400s” in 2024, per SGF. The boost is an indicator that both the current U.S. political climate and significant changes in 2025’s game release schedule, like the delay of “Grand Theft Auto 6” until next May, didn’t affect interest in the event. “Things happen in the industry all the time that are big news worthy happenings,” Summer Game Fest producer and iam8bit co-creator Amanda White. “Switch 2 just happened and we’re here, it’s all working out, everybody’s having a great time playing games. It’s not irrelevant — it’s just part of the way things go.” As big a hit as the Switch 2 was with consumers upon release — selling more than 3.5 million units during the first four days after its June 5 launch — and noted multiple times during the Summer Game Fest live showcase on June 6, Nintendo’s new console was not the star of the three-day Play Days event for developers and media in Downtown Los Angeles, which ran June 7-9. “I have not seen a single attendee with a Switch 2 on campus,” SGF producer and iam8bit co-creator Jon M. Gibson said with a laugh. “There’s a few Switch 2s that Nintendo supplied. Some dev kits for Bandai and for Capcom. Of course, the launch happened on Thursday, so bandwidth from Nintendo is stretched thin with all the midnight launches and stuff. But they’re really supportive and supply some for some pre-release games, which is exciting.” Some big video publishers such as EA, Take-Two and Ubisoft skipped this year’s SGF, eliminating potential splashy in-show hits for eagerly anticipated games like “Grand Theft Auto 6.” But SGF still managed a few big moments, like the announcement and trailer release for “Resident Evil Requiem.” Gibson and White attribute that reveal and other moments like it to the immense trust the festival has managed to build up with video game publishers in just a few years. “We are very proud of our ability to keep the trust of all the publishers on campus,” Gibson said. “Six years into SGF as a whole, four years into Play Days, we’re very good. Because we have to print everything ahead of time, too. So there are lots of unannounced things that we’re very careful about who sees what. We have vendors who print and produce and manufacture physical objects under very tight wraps. We’re just very protective, because we know what it means to have to keep a secret because we’ve had our own games that we’ve had to announce, as well. Capcom is a great example with ‘Resident Evil.’ We knew that for a very long time, but they trusted us with information, and we were very careful about what our team actually knew what was going on.” And even though some of the gaming giants sat this year out, White says conversations were already happening on the Play Days campus about who is ready to return next year and what they’ll bring. “People get excited, they come and see. And each year we grow, so people see more potential,” White said. As for next year, the June show will take place just a few weeks after the planned May 26 release for “GTA 6.” While Switch 2 didn’t seem to distract too much, will the draw of playing the newly launched “GTA 6” prove to be so powerful it outshines whatever could be announced at SGF 2026? “My view is that all boats rise with ‘GTA’ launch,” Keighley said. “It is a singular cultural event that is the biggest thing in all of entertainment this decade. It will bring more people into gaming, sell lots of consoles and bring back lapsed gamers. There will never be a better time to feel the excitement and energy around gaming than SGF 2026.” See more from Variety‘s Q&A with Keighley about Summer Game Fest 2025 below. How was this year’s show impacted by the date shift for “GTA 6”? How much was planned before and after that big announcement? So far as I know there wasn’t any material impact, but I think the date move did allow a number of teams to feel more confident announcing their launch dates. Halfway through the year, what do you see as some of the biggest trends in gaming for 2025, and how did you look to reflect that in the show? We continue to see some of the most interesting and successful games come from smaller teams outside of the traditional publisher system – games like “Clair Obscur,” “Blue Prince” and “REPO.” So we wanted to highlight some of those projects at the show like “Ill” and “Mortal Shell 2.” What game announcements and trailers do you think resonated most with audiences after this show? What assets were the most popular? “Resident Evil Requiem” was a massive moment. Also we saw a lot of love for “Ill” from a small team in Canada and Armenia. #inside #summer #game #fest #how
    VARIETY.COM
    Inside Summer Game Fest 2025: How Geoff Keighley and Producers Pulled Off Event Amid Industry Layoffs, ‘GTA 6’ Delay and Switch 2 Release
    With the ongoing jobs cuts across the gaming industry, the shift of “Grand Theft Auto 6” from release this fall to a launch next spring, and the distraction of the first new Nintendo console in eight years, there was a chance that Summer Game Fest 2025 wouldn’t have the same allure as the annual video game showcase has had in years past. (There was also the factor of the actors strike against video game companies, which, as of June 11, has been called off by SAG-AFTRA.) Related Stories But the gamers came out in full force for the Geoff Keighley-hosted event on June 6, which live-streamed out of the YouTube Theater at SoFi Stadium in Los Angeles. Popular on Variety “Viewership was up significantly year over year,” Keighley told Variety. “Stream charts said it doubled its audience year over year for the peak concurrency to over 3 million peak concurrent viewers, which does not include China.” In person, both the Summer Game Fest live showcase event and its subsequent weekend Play Days event for developers and press saw “significantly higher” media creator attendance this year: more than 600 registered attendees vs. “somewhere in the 400s” in 2024, per SGF. The boost is an indicator that both the current U.S. political climate and significant changes in 2025’s game release schedule, like the delay of “Grand Theft Auto 6” until next May, didn’t affect interest in the event. “Things happen in the industry all the time that are big news worthy happenings,” Summer Game Fest producer and iam8bit co-creator Amanda White. “Switch 2 just happened and we’re here, it’s all working out, everybody’s having a great time playing games. It’s not irrelevant — it’s just part of the way things go.” As big a hit as the Switch 2 was with consumers upon release — selling more than 3.5 million units during the first four days after its June 5 launch — and noted multiple times during the Summer Game Fest live showcase on June 6, Nintendo’s new console was not the star of the three-day Play Days event for developers and media in Downtown Los Angeles, which ran June 7-9. “I have not seen a single attendee with a Switch 2 on campus,” SGF producer and iam8bit co-creator Jon M. Gibson said with a laugh. “There’s a few Switch 2s that Nintendo supplied. Some dev kits for Bandai and for Capcom. Of course, the launch happened on Thursday, so bandwidth from Nintendo is stretched thin with all the midnight launches and stuff. But they’re really supportive and supply some for some pre-release games, which is exciting.” Some big video publishers such as EA, Take-Two and Ubisoft skipped this year’s SGF, eliminating potential splashy in-show hits for eagerly anticipated games like “Grand Theft Auto 6.” But SGF still managed a few big moments, like the announcement and trailer release for “Resident Evil Requiem.” Gibson and White attribute that reveal and other moments like it to the immense trust the festival has managed to build up with video game publishers in just a few years. “We are very proud of our ability to keep the trust of all the publishers on campus,” Gibson said. “Six years into SGF as a whole, four years into Play Days, we’re very good. Because we have to print everything ahead of time, too. So there are lots of unannounced things that we’re very careful about who sees what. We have vendors who print and produce and manufacture physical objects under very tight wraps. We’re just very protective, because we know what it means to have to keep a secret because we’ve had our own games that we’ve had to announce, as well. Capcom is a great example with ‘Resident Evil.’ We knew that for a very long time, but they trusted us with information, and we were very careful about what our team actually knew what was going on.” And even though some of the gaming giants sat this year out, White says conversations were already happening on the Play Days campus about who is ready to return next year and what they’ll bring. “People get excited, they come and see. And each year we grow, so people see more potential,” White said. As for next year, the June show will take place just a few weeks after the planned May 26 release for “GTA 6.” While Switch 2 didn’t seem to distract too much, will the draw of playing the newly launched “GTA 6” prove to be so powerful it outshines whatever could be announced at SGF 2026? “My view is that all boats rise with ‘GTA’ launch,” Keighley said. “It is a singular cultural event that is the biggest thing in all of entertainment this decade. It will bring more people into gaming, sell lots of consoles and bring back lapsed gamers. There will never be a better time to feel the excitement and energy around gaming than SGF 2026.” See more from Variety‘s Q&A with Keighley about Summer Game Fest 2025 below. How was this year’s show impacted by the date shift for “GTA 6”? How much was planned before and after that big announcement? So far as I know there wasn’t any material impact, but I think the date move did allow a number of teams to feel more confident announcing their launch dates. Halfway through the year, what do you see as some of the biggest trends in gaming for 2025, and how did you look to reflect that in the show? We continue to see some of the most interesting and successful games come from smaller teams outside of the traditional publisher system – games like “Clair Obscur,” “Blue Prince” and “REPO.” So we wanted to highlight some of those projects at the show like “Ill” and “Mortal Shell 2.” What game announcements and trailers do you think resonated most with audiences after this show? What assets were the most popular? “Resident Evil Requiem” was a massive moment. Also we saw a lot of love for “Ill” from a small team in Canada and Armenia.
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