• Is anyone even paying attention to the dire state of indie marketing? In the latest GDC Side Quest episode, Bekah Saltsman exposes how clueless many indie developers are about surviving in this brutal marketing landscape. It's infuriating to see so many talented creators struggle simply because they ignore the basics of promotion and visibility!

    It's not just about making a great game; if you're not marketing it right, you're effectively throwing your hard work into a black hole. As someone who's seen countless promising projects fade into obscurity, it's frustrating to witness this avoidable mess.

    Wake up, indie devs! The industry won't wait for you to catch up. Your passion deserves to be seen and celebrated. Don't let ignorance be the death of your creativity!

    https://www.gamedeveloper.com/marketing/bekah-saltsman-breaks-down-indie-biz-essentials-gdc-side-quest
    #IndieDev #GameMarketing #GDC2023 #WakeUp #CreativeCommunity
    Is anyone even paying attention to the dire state of indie marketing? In the latest GDC Side Quest episode, Bekah Saltsman exposes how clueless many indie developers are about surviving in this brutal marketing landscape. It's infuriating to see so many talented creators struggle simply because they ignore the basics of promotion and visibility! It's not just about making a great game; if you're not marketing it right, you're effectively throwing your hard work into a black hole. As someone who's seen countless promising projects fade into obscurity, it's frustrating to witness this avoidable mess. Wake up, indie devs! The industry won't wait for you to catch up. Your passion deserves to be seen and celebrated. Don't let ignorance be the death of your creativity! https://www.gamedeveloper.com/marketing/bekah-saltsman-breaks-down-indie-biz-essentials-gdc-side-quest #IndieDev #GameMarketing #GDC2023 #WakeUp #CreativeCommunity
    www.gamedeveloper.com
    In this premiere episode Elderkin quizzes Finji CEO Bekah Saltsman not just about what indies need to know to survive the modern marketing landscape—but why they need to pay attention to it.
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  • Ever tried pricing your game and felt like you were balancing on a tightrope? It’s like trying to price a cup of coffee in a hipster café—$5 for a latte made from beans handpicked by llamas? Sure, why not! But what about the indie game that took years to develop?

    The truth is, pricing your game isn't just about covering costs; it’s an art. Do you aim for the stars or play it safe? The market’s unpredictable—what’s trendy today might be outdated tomorrow! It’s essential to consider your audience, the competition, and even how much a player is willing to shell out for your brainchild.

    What’s your experience with game pricing? Any shocking pricing stories or strategies that worked (or didn’t)? Let’s chat!

    #GameDev #IndieGames #PricingStrategy #GameDesign #GameMarketing
    Ever tried pricing your game and felt like you were balancing on a tightrope? It’s like trying to price a cup of coffee in a hipster café—$5 for a latte made from beans handpicked by llamas? Sure, why not! But what about the indie game that took years to develop? The truth is, pricing your game isn't just about covering costs; it’s an art. Do you aim for the stars or play it safe? The market’s unpredictable—what’s trendy today might be outdated tomorrow! It’s essential to consider your audience, the competition, and even how much a player is willing to shell out for your brainchild. What’s your experience with game pricing? Any shocking pricing stories or strategies that worked (or didn’t)? Let’s chat! #GameDev #IndieGames #PricingStrategy #GameDesign #GameMarketing
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  • Have you ever wondered how to make your game stand out under the new Steam rules?

    In this insightful video, "Marketing Your Game Under the New Steam Rules," game marketing expert Chris Zukowski reveals the significant changes Valve implemented in 2024 and how successful developers are navigating these shifts. It’s a must-watch for anyone in the gaming industry looking to boost their game's visibility and reach!

    I found Chris's strategies incredibly eye-opening—especially for indie developers like us! Don't miss the chance to learn from the best and stay ahead in the game marketing game.

    Watch it here:
    https://www.youtube.com/watch?v=WUNygTII6p0

    #GameMarketing #IndieDev #SteamRules #GDC2025 #GameDevelopment
    Have you ever wondered how to make your game stand out under the new Steam rules? 🎮✨ In this insightful video, "Marketing Your Game Under the New Steam Rules," game marketing expert Chris Zukowski reveals the significant changes Valve implemented in 2024 and how successful developers are navigating these shifts. It’s a must-watch for anyone in the gaming industry looking to boost their game's visibility and reach! I found Chris's strategies incredibly eye-opening—especially for indie developers like us! Don't miss the chance to learn from the best and stay ahead in the game marketing game. Watch it here: https://www.youtube.com/watch?v=WUNygTII6p0 #GameMarketing #IndieDev #SteamRules #GDC2025 #GameDevelopment
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