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Tapjoy studies have shown that mobile gamers prefer rewarded ads to interstitials 4-to-1. It’s a valuable insight for advertisers and developers alike when it comes maximizing ad revenue, but rewarded ads also have the potential to impact other parts of the user experience and your game’s performance overall.To ensure a healthy portfolio, it’s critical that developers understand the additional impact rewarded ads have beyond ad revenue. This includes their effect on metrics like in-app purchase conversion rate, average user spend, 30-day retention, and daily session count. To find out more, we conducted an in-depth analysis of eight different high-DAU apps across iOS and Android for several varying timeframes to find out how users behave when exposed to rewarded ads compared to those who aren’t.Higher IAP conversion ratesWe studied new app users during a one month period and segmented them into two different groups: Those who engaged with at least one rewarded ad and those who never engaged with an ad. We then compared the IAP conversion rates (or percentage of users that made a first time purchase) for each group.On average, users who engage with rewarded ads are 4.5 times more likely to make in-app purchase versus those who do not.7 out of the 8 of apps studied demonstrated higher conversion rates among those who engaged with ads versus those who did not.In the case of two of the apps studies, we found that users who engaged with an ad were over 9 times more likely to make a purchase.Higher average spend per userWe measured the average spend per user in each app for seven days before and seven days after a user’s first rewarded ad engagement.In all 8 apps studied, user spend increased significantly after they engaged with an ad. The average weighted increase in user spend was 326%. Among the apps studied, the boost in average spend per user ranged from just shy of 200% to over 500%.Increased 30-day retentionWe measured the 30-day retention rates of users who engaged with 1-6 rewarded ads during their first week of using an app. Three types of rewarded ad formats were studied (rewarded video, full-screen interstitial, and offerwall placements) and measured against the average 30-day retention benchmark for all apps.Players who complete just one rewarded ad in the first week — whether a video, full-screen interstitial or an offerwall engagement — have a retention rate of at least 50%, compared to the benchmark of 13%.Rewarded video has the most profound effect on retention of any ad type. 30-day retention steadily increases with each video view, ranging from 53% to 68%, which is 3.5-5 times greater than the benchmark.Higher average daily session countWe measured the average number of user sessions per day — both seven days before and seven days after a user’s first rewarded ad engagement — for each high-DAU app.In all cases, users engaged with apps more frequently after completing a rewarded ad.All 8 apps studied demonstrated a lift in the average number of user sessions among those who completed an ad.The average weighted increase in user sessions across all apps was 34%.What does this mean for developers?4 key monetization strategies became abundantly clear following our research:Make rewarded ads easy to find – To increase visibility, consider adding a button to your app’s home screen or storefront, or utilize in-app messaging or push notifications to promote rewarded offers. Tapjoy’s Native-to-Earn, Message-to-Earn, and Push-to-Earn features make it easy for developers to add and manage these additions right from the dashboard.Explore currency sale promotions – Try running limited-time offers in which your players earn more currency than usual for every rewarded ad they complete. These currency sales can drive serious spikes in revenue. With Tapjoy, it’s easy to personalize your currency sale with custom branding and to control the payout ratio.Introduce ads early – Getting users to interact with ads early in their gameplay increases the chance that they will continue to engage with or make a purchase in your app. Rewarded ads introduce players to the mechanics and benefits of your in-app currency, so it’s important to make ads visible and easy to access during the player’s first few sessions.Integrate multiple rewarded formats – Integrating multiple formats — such as rewarded video and offerwall combined — provides developers with the best opportunity to monetize their users and maximize revenue. Diversifying formats not only unlocks higher eCPMs, but it provides players with the freedom to pick and choose the rewarded offer that appeals most to them.

There’s a problem with today’s AI development tools. Vibe coding platforms are impressive and fun, but net-new code is useless when you already have a production codebase. Meanwhile, AI IDEs are powerful and interface with existing code, but they’re complex and developer-only.Builder fills this gap. It's not another AI coding toy—it's an enterprise-grade development platform and visual canvas that plugs into your existing React and Material UI projects. It understands your code, respects your design decisions, and your whole team can use it, not just devs.Builder: The AI-powered visual canvasBuilder is Git-backed, AI-powered, visually responsive, and capable of Figma-like design edits.Connect existing React and Material UI reposConnect any GitHub repo, including monorepo and multi-repo setups. Builder works from fresh branches (never Main), offers preview URLs, and creates AI-generated PRs.Once your project loads, try writing a prompt like, "make the hero image full-width,” or "add a Users dashboard at the /users route.”Use Material UI and your custom componentsBuilder adheres to your specific design systems and component libraries. Need all your code pinned to MUI v5.1? Should every new button use your team's custom <Button/>? Builder intelligently finds and matches your design system patterns.Wire up all your APIsConnecting APIs is easy with Builder. Its no-code nature empowers the non-developers on your team to build sophisticated solutions, too. Try a prompt like, “Fetch customer data from Supabase and render it as MUI grid."Edit React components visually with pixel-perfect precisionYou can't create truly pixel-perfect UIs with AI prompts alone. Need to subtly adjust a Card's elevation or push a Container five pixels to the left on mobile? Use Builder's visual controls, and it will update the code with the correct MUI props. It’s like an AI-first Figma replacement.Leverage our rich Figma to React integrationBuilder speaks fluent Figma. It can turn individual frames into components, merge multiple frames into complex layouts, or reference designs against existing elements. Builder also maps Figma components to their equivalent Material UI components, saving your devs hours of toil.Drag and drop anything for extra contextDrop in files for extra context—documents, PDFs, and screenshots all work. You can also use the @ keyword to reference other files in your codebase. The AI will analyze your reference materials and suggest appropriate patterns.Push code changes to Github using our agentic PR workflowBuilder both generates code and ships it back to your codebase. It makes intelligent PRs straight to GitHub. Even better, you can then tag @builderio-bot in your comments, and then the agent will handle feedback, make updates, and even fix build issues.Built for whole team collaborationBuilder works for everyone and solves problems across your entire organization:Designers can ensure design consistency, validate responsiveness, and eliminate the endless "that's not quite right" feedback cycles. Developers can connect existing repos to a powerful AI agent and visual assistant, turbocharging their cycles and creating high-quality UIs without design support. Product managers can create quick iterations, A/B test different layouts, and keep momentum on product improvements. Design system teams can enforce consistency across large teams, onboard new developers, and ensure design system adoption succeeds at scale.Getting Started with Builder and React + MUI appsThere are two ways to start developing React and Material UI apps with Builder. First, navigate to the sidebar menu inside your Builder account. Then choose the Projects menu (the icon looks like GitHub’s Octocat). Then you can either:Connect your existing repositoryConnect your GitHub repo to Builder and start editing visually right away. Give it a prompt, like "Create a new admin dashboard. Use our styling patterns and existing components..." Now, try tweaking the output in the visual canvas or pushing an AI-generated PR back to GitHub.Start fresh with an ideaDon't have a project yet? No worries. Write a prompt like "Create a contact form with validation using react-hook-form and MUI best practices." Builder will generate everything from scratch using your specified framework, component library, and unique design languageTry Builder with your next project.