In the face of challenges, every ending is just a new beginning! 🌟 Recently, we learned that the talented team at Bulkhead, the creators of Wardogs, is experiencing layoffs. While this news can be tough, it's essential to remember that every step we take opens doors to new opportunities. 💪✨ The CEO's announcement about the Gamescom demo is a reminder of the potential that lies ahead. Let's support our fellow creators and embrace the journey! 🚀 Let's turn these moments into motivation for growth and resilience. Together, we shine brighter! 🌈 #BulkheadGames #Wardogs #NewBeginnings #Resilience #GameDevCommunity

Reading Time: 9 minutes In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns. But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question, we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic. This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results. Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.   Ankur Kothari Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns. Second would be demographic information: age, location, income, and other relevant personal characteristics. Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews. Fourth would be the customer journey data. We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data. 2. How do you distinguish between data that is actionable versus data that is just noise? First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance. Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in. You also want to make sure that there is consistency across sources. Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory. Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy. By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions. 3. How can customer engagement data be used to identify and prioritize new business opportunities? First, it helps us to uncover unmet needs. By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points. Second would be identifying emerging needs. Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly. Third would be segmentation analysis. Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies. Last is to build competitive differentiation. Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions. 4. Can you share an example of where data insights directly influenced a critical decision? I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings. We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms. That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs. That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial. 5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time? When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences. We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments. Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content. With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns. 6. How are you doing the 1:1 personalization? We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer. So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer. That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience. We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers. 7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service? Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved. The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments. Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention. So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization. 8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights? I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights. Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement. Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant. As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively. So there’s a lack of understanding of marketing and sales as domains. It’s a huge effort and can take a lot of investment. Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing. 9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data? If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge. Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side. Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important. 10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before? First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do. And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations. The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it. Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one. 11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI. We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals. We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization. 12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data? I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points. Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us. We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels. Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms. Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps. 13. How do you ensure data quality and consistency across multiple channels to make these informed decisions? We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies. While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing. We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats. On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically. 14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices. Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities. We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases. As the world is collecting more data, privacy concerns and regulations come into play. I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies. And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture. So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.   This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage. #ankur #kothari #qampampa #customer #engagement

Best bulk sms provider in kenya, uganda, rwanda and tanzania | Advanta Africa Started by advantaafrica June 16, 2025 05:30 AM 0 comments, last by advantaafrica 2 hours, 45 minutes ago Author Advanta is the best bulk SMS provider in Kenya, offering businesses an effective platform to reach their audience with high delivery rates and reliable services. Whether you need bulk SMS messages in Kenya or reliable messaging solutions in other East African countries, Advanta ensures high-quality service and seamless communication for businesses of all sizes. With its top-tier solutions, Advanta also stands as the best bulk SMS provider in Uganda, ensuring seamless communication through personalized and automated SMS campaigns. Expanding its reach across East Africa, Advanta is the top bulk SMS company in Rwanda, delivering tailored services for businesses to boost customer engagement and increase conversions. For companies in Rwanda seeking efficient communication, Advanta's bulk SMS services in Rwanda are second to none, providing cost-effective and timely solutions. Additionally, Advanta is a leading bulk SMS provider in Tanzania, offering businesses in the region advanced features that support both marketing and transactional messages. With robust bulk SMS services in Tanzania, Advanta helps businesses deliver targeted campaigns and maintain strong customer relationships across the country. #best #bulk #sms #provider #kenya

Originally published at EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs by Anush Yolyan. The integration will deliver simple, accessible, and streamlined email security for vulnerable inboxes Global, 4 November 2024 – US-based email security firm EasyDMARC has today announced its integration with Pax8 Marketplace, the leading cloud commerce marketplace. As one of the first DMARC solution providers on the Pax8 Marketplace, EasyDMARC is expanding its mission to protect inboxes from the rising threat of phishing attacks with a rigorous, user-friendly DMARC solution. The integration comes as Google highlights the impressive results of recently implemented email authentication measures for bulk senders: a 65% reduction in unauthenticated messages to Gmail users, a 50% increase in bulk senders following best security practices, and 265 billion fewer unauthenticated messages sent in 2024. With email being such a crucial communication channel for businesses, email authentication measures are an essential part of any business’s cybersecurity offering.  Key features of the integration include: Centralized billing With centralized billing, customers can now streamline their cloud services under a single pane of glass, simplifying the management and billing of their EasyDMARC solution. This consolidated approach enables partners to reduce administrative complexity and manage all cloud expenses through one interface, providing a seamless billing and support experience. Automated provisioning  Through automated provisioning, Pax8’s automation capabilities make deploying DMARC across client accounts quick and hassle-free. By eliminating manual configurations, this integration ensures that customers can implement email security solutions rapidly, allowing them to safeguard client inboxes without delay. Bundled offerings The bundled offerings available through Pax8 allow partners to enhance their service portfolios by combining EasyDMARC with complementary security solutions. By creating all-in-one security packages, partners can offer their clients more robust protection, addressing a broader range of security needs from a single, trusted platform. Gerasim Hovhannisyan, Co-Founder and CEO of EasyDMARC, said: “We’re thrilled to be working with Pax8  to provide MSPs with a streamlined, effective way to deliver top-tier email security to their clients, all within a platform that equips them with everything needed to stay secure.  As phishing attacks grow in frequency and sophistication, businesses can no longer afford to overlook the importance of email security. Email authentication is a vital defense against the evolving threat of phishing and is crucial in preserving the integrity of email communication. This integration is designed to allow businesses of all sizes to benefit from DMARC’s extensive capabilities.” Ryan Burton, Vice President of Marketplace Vendor Strategy, at Pax8 said:  “We’re delighted to welcome EasyDMARC to the Pax8 Marketplace as an enterprise-class DMARC solution provider. This integration gives MSPs the tools they need to meet the growing demand for email security, with simplified deployment, billing, and bundling benefits. With EasyDMARC’s technical capabilities and intelligence, MSPs can deliver robust protection against phishing threats without the technical hassle that often holds businesses back.” About EasyDMARC EasyDMARC is a cloud-native B2B SaaS solution that addresses email security and deliverability problems with just a few clicks. For Managed Service Providers seeking to increase their revenue, EasyDMARC presents an ideal solution. The email authentication platform streamlines domain management, providing capabilities such as organizational control, domain grouping, and access management. Additionally, EasyDMARC offers a comprehensive sales and marketing enablement program designed to boost DMARC sales. All of these features are available for MSPs on a scalable platform with a flexible pay-as-you-go pricing model. For more information on the EasyDMARC, visit: / About Pax8  Pax8 is the technology marketplace of the future, linking partners, vendors, and small to midsized businessesthrough AI-powered insights and comprehensive product support. With a global partner ecosystem of over 38,000 managed service providers, Pax8 empowers SMBs worldwide by providing software and services that unlock their growth potential and enhance their security. Committed to innovating cloud commerce at scale, Pax8 drives customer acquisition and solution consumption across its entire ecosystem. Find out more: / The post EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs appeared first on EasyDMARC. #easydmarc #integrates #with #pax8 #marketplace

The Secure Government EmailCommon Implementation Framework New Zealand’s government is introducing a comprehensive email security framework designed to protect official communications from phishing and domain spoofing. This new framework, which will be mandatory for all government agencies by October 2025, establishes clear technical standards to enhance email security and retire the outdated SEEMail service.  Key Takeaways All NZ government agencies must comply with new email security requirements by October 2025. The new framework strengthens trust and security in government communications by preventing spoofing and phishing. The framework mandates TLS 1.2+, SPF, DKIM, DMARC with p=reject, MTA-STS, and DLP controls. EasyDMARC simplifies compliance with our guided setup, monitoring, and automated reporting. Start a Free Trial What is the Secure Government Email Common Implementation Framework? The Secure Government EmailCommon Implementation Framework is a new government-led initiative in New Zealand designed to standardize email security across all government agencies. Its main goal is to secure external email communication, reduce domain spoofing in phishing attacks, and replace the legacy SEEMail service. Why is New Zealand Implementing New Government Email Security Standards? The framework was developed by New Zealand’s Department of Internal Affairsas part of its role in managing ICT Common Capabilities. It leverages modern email security controls via the Domain Name Systemto enable the retirement of the legacy SEEMail service and provide: Encryption for transmission security Digital signing for message integrity Basic non-repudiationDomain spoofing protection These improvements apply to all emails, not just those routed through SEEMail, offering broader protection across agency communications. What Email Security Technologies Are Required by the New NZ SGE Framework? The SGE Framework outlines the following key technologies that agencies must implement: TLS 1.2 or higher with implicit TLS enforced TLS-RPTSPFDKIMDMARCwith reporting MTA-STSData Loss Prevention controls These technologies work together to ensure encrypted email transmission, validate sender identity, prevent unauthorized use of domains, and reduce the risk of sensitive data leaks. Get in touch When Do NZ Government Agencies Need to Comply with this Framework? All New Zealand government agencies are expected to fully implement the Secure Government EmailCommon Implementation Framework by October 2025. Agencies should begin their planning and deployment now to ensure full compliance by the deadline. The All of Government Secure Email Common Implementation Framework v1.0 What are the Mandated Requirements for Domains? Below are the exact requirements for all email-enabled domains under the new framework. ControlExact RequirementTLSMinimum TLS 1.2. TLS 1.1, 1.0, SSL, or clear-text not permitted.TLS-RPTAll email-sending domains must have TLS reporting enabled.SPFMust exist and end with -all.DKIMAll outbound email from every sending service must be DKIM-signed at the final hop.DMARCPolicy of p=reject on all email-enabled domains. adkim=s is recommended when not bulk-sending.MTA-STSEnabled and set to enforce.Implicit TLSMust be configured and enforced for every connection.Data Loss PreventionEnforce in line with the New Zealand Information Security Manualand Protective Security Requirements. Compliance Monitoring and Reporting The All of Government Service Deliveryteam will be monitoring compliance with the framework. Monitoring will initially cover SPF, DMARC, and MTA-STS settings and will be expanded to include DKIM. Changes to these settings will be monitored, enabling reporting on email security compliance across all government agencies. Ongoing monitoring will highlight changes to domains, ensure new domains are set up with security in place, and monitor the implementation of future email security technologies.  Should compliance changes occur, such as an agency’s SPF record being changed from -all to ~all, this will be captured so that the AoGSD Security Team can investigate. They will then communicate directly with the agency to determine if an issue exists or if an error has occurred, reviewing each case individually. Deployment Checklist for NZ Government Compliance Enforce TLS 1.2 minimum, implicit TLS, MTA-STS & TLS-RPT SPF with -all DKIM on all outbound email DMARC p=reject  adkim=s where suitable For non-email/parked domains: SPF -all, empty DKIM, DMARC reject strict Compliance dashboard Inbound DMARC evaluation enforced DLP aligned with NZISM Start a Free Trial How EasyDMARC Can Help Government Agencies Comply EasyDMARC provides a comprehensive email security solution that simplifies the deployment and ongoing management of DNS-based email security protocols like SPF, DKIM, and DMARC with reporting. Our platform offers automated checks, real-time monitoring, and a guided setup to help government organizations quickly reach compliance. 1. TLS-RPT / MTA-STS audit EasyDMARC enables you to enable the Managed MTA-STS and TLS-RPT option with a single click. We provide the required DNS records and continuously monitor them for issues, delivering reports on TLS negotiation problems. This helps agencies ensure secure email transmission and quickly detect delivery or encryption failures. Note: In this screenshot, you can see how to deploy MTA-STS and TLS Reporting by adding just three CNAME records provided by EasyDMARC. It’s recommended to start in “testing” mode, evaluate the TLS-RPT reports, and then gradually switch your MTA-STS policy to “enforce”. The process is simple and takes just a few clicks. As shown above, EasyDMARC parses incoming TLS reports into a centralized dashboard, giving you clear visibility into delivery and encryption issues across all sending sources. 2. SPF with “-all”In the EasyDARC platform, you can run the SPF Record Generator to create a compliant record. Publish your v=spf1 record with “-all” to enforce a hard fail for unauthorized senders and prevent spoofed emails from passing SPF checks. This strengthens your domain’s protection against impersonation. Note: It is highly recommended to start adjusting your SPF record only after you begin receiving DMARC reports and identifying your legitimate email sources. As we’ll explain in more detail below, both SPF and DKIM should be adjusted after you gain visibility through reports. Making changes without proper visibility can lead to false positives, misconfigurations, and potential loss of legitimate emails. That’s why the first step should always be setting DMARC to p=none, receiving reports, analyzing them, and then gradually fixing any SPF or DKIM issues. 3. DKIM on all outbound email DKIM must be configured for all email sources sending emails on behalf of your domain. This is critical, as DKIM plays a bigger role than SPF when it comes to building domain reputation, surviving auto-forwarding, mailing lists, and other edge cases. As mentioned above, DMARC reports provide visibility into your email sources, allowing you to implement DKIM accordingly. If you’re using third-party services like Google Workspace, Microsoft 365, or Mimecast, you’ll need to retrieve the public DKIM key from your provider’s admin interface. EasyDMARC maintains a backend directory of over 1,400 email sources. We also give you detailed guidance on how to configure SPF and DKIM correctly for major ESPs.  Note: At the end of this article, you’ll find configuration links for well-known ESPs like Google Workspace, Microsoft 365, Zoho Mail, Amazon SES, and SendGrid – helping you avoid common misconfigurations and get aligned with SGE requirements. If you’re using a dedicated MTA, DKIM must be implemented manually. EasyDMARC’s DKIM Record Generator lets you generate both public and private keys for your server. The private key is stored on your MTA, while the public key must be published in your DNS. 4. DMARC p=reject rollout As mentioned in previous points, DMARC reporting is the first and most important step on your DMARC enforcement journey. Always start with a p=none policy and configure RUA reports to be sent to EasyDMARC. Use the report insights to identify and fix SPF and DKIM alignment issues, then gradually move to p=quarantine and finally p=reject once all legitimate email sources have been authenticated.  This phased approach ensures full protection against domain spoofing without risking legitimate email delivery. 5. adkim Strict Alignment Check This strict alignment check is not always applicable, especially if you’re using third-party bulk ESPs, such as Sendgrid, that require you to set DKIM on a subdomain level. You can set adkim=s in your DMARC TXT record, or simply enable strict mode in EasyDMARC’s Managed DMARC settings. This ensures that only emails with a DKIM signature that exactly match your domain pass alignment, adding an extra layer of protection against domain spoofing. But only do this if you are NOT a bulk sender. 6. Securing Non-Email Enabled Domains The purpose of deploying email security to non-email-enabled domains, or parked domains, is to prevent messages being spoofed from that domain. This requirement remains even if the root-level domain has SP=reject set within its DMARC record. Under this new framework, you must bulk import and mark parked domains as “Parked.” Crucially, this requires adjusting SPF settings to an empty record, setting DMARC to p=reject, and ensuring an empty DKIM record is in place: • SPF record: “v=spf1 -all”. • Wildcard DKIM record with empty public key.• DMARC record: “v=DMARC1;p=reject;adkim=s;aspf=s;rua=mailto:…”. EasyDMARC allows you to add and label parked domains for free. This is important because it helps you monitor any activity from these domains and ensure they remain protected with a strict DMARC policy of p=reject. 7. Compliance Dashboard Use EasyDMARC’s Domain Scanner to assess the security posture of each domain with a clear compliance score and risk level. The dashboard highlights configuration gaps and guides remediation steps, helping government agencies stay on track toward full compliance with the SGE Framework. 8. Inbound DMARC Evaluation Enforced You don’t need to apply any changes if you’re using Google Workspace, Microsoft 365, or other major mailbox providers. Most of them already enforce DMARC evaluation on incoming emails. However, some legacy Microsoft 365 setups may still quarantine emails that fail DMARC checks, even when the sending domain has a p=reject policy, instead of rejecting them. This behavior can be adjusted directly from your Microsoft Defender portal. about this in our step-by-step guide on how to set up SPF, DKIM, and DMARC from Microsoft Defender. If you’re using a third-party mail provider that doesn’t enforce having a DMARC policy for incoming emails, which is rare, you’ll need to contact their support to request a configuration change. 9. Data Loss Prevention Aligned with NZISM The New Zealand Information Security Manualis the New Zealand Government’s manual on information assurance and information systems security. It includes guidance on data loss prevention, which must be followed to be aligned with the SEG. Need Help Setting up SPF and DKIM for your Email Provider? Setting up SPF and DKIM for different ESPs often requires specific configurations. Some providers require you to publish SPF and DKIM on a subdomain, while others only require DKIM, or have different formatting rules. We’ve simplified all these steps to help you avoid misconfigurations that could delay your DMARC enforcement, or worse, block legitimate emails from reaching your recipients. Below you’ll find comprehensive setup guides for Google Workspace, Microsoft 365, Zoho Mail, Amazon SES, and SendGrid. You can also explore our full blog section that covers setup instructions for many other well-known ESPs. Remember, all this information is reflected in your DMARC aggregate reports. These reports give you live visibility into your outgoing email ecosystem, helping you analyze and fix any issues specific to a given provider. Here are our step-by-step guides for the most common platforms: Google Workspace Microsoft 365 These guides will help ensure your DNS records are configured correctly as part of the Secure Government EmailFramework rollout. Meet New Government Email Security Standards With EasyDMARC New Zealand’s SEG Framework sets a clear path for government agencies to enhance their email security by October 2025. With EasyDMARC, you can meet these technical requirements efficiently and with confidence. From protocol setup to continuous monitoring and compliance tracking, EasyDMARC streamlines the entire process, ensuring strong protection against spoofing, phishing, and data loss while simplifying your transition from SEEMail. #new #zealands #email #security #requirements

Donald Trump’s military parade in Washington this weekend — a show of force in the capital that just happens to take place on the president’s birthday — smacks of authoritarian Dear Leader-style politics.Yet as disconcerting as the imagery of tanks rolling down Constitution Avenue will be, it’s not even close to Trump’s most insidious assault on the US military’s historic and democratically essential nonpartisan ethos.In fact, it’s not even the most worrying thing he’s done this week.On Tuesday, the president gave a speech at Fort Bragg, an Army base home to Special Operations Command. While presidential speeches to soldiers are not uncommon — rows of uniformed troops make a great backdrop for a foreign policy speech — they generally avoid overt partisan attacks and campaign-style rhetoric. The soldiers, for their part, are expected to be studiously neutral, laughing at jokes and such, but remaining fully impassive during any policy conversation.That’s not what happened at Fort Bragg. Trump’s speech was a partisan tirade that targeted “radical left” opponents ranging from Joe Biden to Los Angeles Mayor Karen Bass. He celebrated his deployment of Marines to Los Angeles, proposed jailing people for burning the American flag, and called on soldiers to be “aggressive” toward the protesters they encountered.The soldiers, for their part, cheered Trump and booed his enemies — as they were seemingly expected to. Reporters at Military.com, a military news service, uncovered internal communications from 82nd Airborne leadership suggesting that the crowd was screened for their political opinions.“If soldiers have political views that are in opposition to the current administration and they don’t want to be in the audience then they need to speak with their leadership and get swapped out,” one note read.To call this unusual is an understatement. I spoke with four different experts on civil-military relations, two of whom teach at the Naval War College, about the speech and its implications. To a person, they said it was a step towards politicizing the military with no real precedent in modern American history.“That is, I think, a really big red flag because it means the military’s professional ethic is breaking down internally,” says Risa Brooks, a professor at Marquette University. “Its capacity to maintain that firewall against civilian politicization may be faltering.”This may sound alarmist — like an overreading of a one-off incident — but it’s part of a bigger pattern. The totality of Trump administration policies, ranging from the parade in Washington to the LA troop deployment to Secretary of Defense Pete Hegseth’s firing of high-ranking women and officers of color, suggests a concerted effort to erode the military’s professional ethos and turn it into an institution subservient to the Trump administration’s whims. This is a signal policy aim of would-be dictators, who wish to head off the risk of a coup and ensure the armed forces’ political reliability if they are needed to repress dissent in a crisis.Steve Saideman, a professor at Carleton University, put together a list of eight different signs that a military is being politicized in this fashion. The Trump administration has exhibited six out of the eight.“The biggest theme is that we are seeing a number of checks on the executive fail at the same time — and that’s what’s making individual events seem more alarming than they might otherwise,” says Jessica Blankshain, a professor at the Naval War College.That Trump is trying to politicize the military does not mean he has succeeded. There are several signs, including Trump’s handpicked chair of the Joint Chiefs repudiating the president’s claims of a migrant invasion during congressional testimony, that the US military is resisting Trump’s politicization.But the events in Fort Bragg and Washington suggest that we are in the midst of a quiet crisis in civil-military relations in the United States — one whose implications for American democracy’s future could well be profound.The Trump crisis in civil-military relations, explainedA military is, by sheer fact of its existence, a threat to any civilian government. If you have an institution that controls the overwhelming bulk of weaponry in a society, it always has the physical capacity to seize control of the government at gunpoint. A key question for any government is how to convince the armed forces that they cannot or should not take power for themselves.Democracies typically do this through a process called “professionalization.” Soldiers are rigorously taught to think of themselves as a class of public servants, people trained to perform a specific job within defined parameters. Their ultimate loyalty is not to their generals or even individual presidents, but rather to the people and the constitutional order.Samuel Huntington, the late Harvard political scientist, is the canonical theorist of a professional military. In his book The Soldier and the State, he described optimal professionalization as a system of “objective control”: one in which the military retains autonomy in how they fight and plan for wars while deferring to politicians on whether and why to fight in the first place. In effect, they stay out of the politicians’ affairs while the politicians stay out of theirs.The idea of such a system is to emphasize to the military that they are professionals: Their responsibility isn’t deciding when to use force, but only to conduct operations as effectively as possible once ordered to engage in them. There is thus a strict firewall between military affairs, on the one hand, and policy-political affairs on the other.Typically, the chief worry is that the military breaches this bargain: that, for example, a general starts speaking out against elected officials’ policies in ways that undermine civilian control. This is not a hypothetical fear in the United States, with the most famous such example being Gen. Douglas MacArthur’s insubordination during the Korean War. Thankfully, not even MacArthur attempted the worst-case version of military overstep — a coup.But in backsliding democracies like the modern United States, where the chief executive is attempting an anti-democratic power grab, the military poses a very different kind of threat to democracy — in fact, something akin to the exact opposite of the typical scenario.In such cases, the issue isn’t the military inserting itself into politics but rather the civilians dragging them into it in ways that upset the democratic political order. The worst-case scenario is that the military acts on presidential directives to use force against domestic dissenters, destroying democracy not by ignoring civilian orders, but by following them.There are two ways to arrive at such a worst-case scenario, both of which are in evidence in the early days of Trump 2.0.First is politicization: an intentional attack on the constraints against partisan activity inside the professional ranks.Many of Pete Hegseth’s major moves as secretary of defense fit this bill, including his decisions to fire nonwhite and female generals seen as politically unreliable and his effort to undermine the independence of the military’s lawyers. The breaches in protocol at Fort Bragg are both consequences and causes of politicization: They could only happen in an environment of loosened constraint, and they might encourage more overt political action if gone unpunished.The second pathway to breakdown is the weaponization of professionalism against itself. Here, Trump exploits the military’s deference to politicians by ordering it to engage in undemocraticactivities. In practice, this looks a lot like the LA deployments, and, more specifically, the lack of any visible military pushback. While the military readily agreeing to deployments is normally a good sign — that civilian control is holding — these aren’t normal times. And this isn’t a normal deployment, but rather one that comes uncomfortably close to the military being ordered to assist in repressing overwhelmingly peaceful demonstrations against executive abuses of power.“It’s really been pretty uncommon to use the military for law enforcement,” says David Burbach, another Naval War College professor. “This is really bringing the military into frontline law enforcement when. … these are really not huge disturbances.”This, then, is the crisis: an incremental and slow-rolling effort by the Trump administration to erode the norms and procedures designed to prevent the military from being used as a tool of domestic repression. Is it time to panic?Among the experts I spoke with, there was consensus that the military’s professional and nonpartisan ethos was weakening. This isn’t just because of Trump, but his terms — the first to a degree, and now the second acutely — are major stressors.Yet there was no consensus on just how much military nonpartisanship has eroded — that is, how close we are to a moment when the US military might be willing to follow obviously authoritarian orders.For all its faults, the US military’s professional ethos is a really important part of its identity and self-conception. While few soldiers may actually read Sam Huntington or similar scholars, the general idea that they serve the people and the republic is a bedrock principle among the ranks. There is a reason why the United States has never, in over 250 years of governance, experienced a military coup — or even come particularly close to one.In theory, this ethos should also galvanize resistance to Trump’s efforts at politicization. Soldiers are not unthinking automatons: While they are trained to follow commands, they are explicitly obligated to refuse illegal orders, even coming from the president. The more aggressive Trump’s efforts to use the military as a tool of repression gets, the more likely there is to be resistance.Or, at least theoretically.The truth is that we don’t really know how the US military will respond to a situation like this. Like so many of Trump’s second-term policies, their efforts to bend the military to their will are unprecedented — actions with no real parallel in the modern history of the American military. Experts can only make informed guesses, based on their sense of US military culture as well as comparisons to historical and foreign cases.For this reason, there are probably only two things we can say with confidence.First, what we’ve seen so far is not yet sufficient evidence to declare that the military is in Trump’s thrall. The signs of decay are too limited to ground any conclusions that the longstanding professional norm is entirely gone.“We have seen a few things that are potentially alarming about erosion of the military’s non-partisan norm. But not in a way that’s definitive at this point,” Blankshain says.Second, the stressors on this tradition are going to keep piling on. Trump’s record makes it exceptionally clear that he wants the military to serve him personally — and that he, and Hegseth, will keep working to make it so. This means we really are in the midst of a quiet crisis, and will likely remain so for the foreseeable future.“The fact that he’s getting the troops to cheer for booing Democratic leaders at a time when there’s actuallya blue city and a blue state…he is ordering the troops to take a side,” Saideman says. “There may not be a coherent plan behind this. But there are a lot of things going on that are all in the same direction.”See More: Politics #trumpampamp8217s #military #parade #warning

For individual or wholesale purchases of this artwork, visit: bulk or singular orders of grandma art, visit: more barbie models, check out: #frog #forest #setting #plush

Living in a small space doesn’t mean you have to feel cramped or boxed in. With the right design tricks, you can make even the tiniest room feel open, airy, and inviting, no renovation required. Whether you’re in a compact apartment, a small home, or just trying to make the most of a single room, smart styling and layout choices can dramatically shift how the space looks and feels. From strategic lighting and paint colors to furniture swaps and clever storage solutions, there are plenty of easy, affordable ways to stretch your square footage visually. Ready to transform your space? Here are some practical, design-savvy ideas to make your home feel bigger without tearing down a single wall. 1. Opt for Multi-Functional Furniture Image Source: House Beautiful In a small space, every piece of furniture should earn its keep. Look for multi-functional items: ottomans that open up for storage, beds with drawers underneath, or coffee tables that can extend or lift to become a desk. Not only do these pieces help reduce clutter, but they also free up floor space, making the room look more open. Bonus points for furniture that can be folded away when not in use. By choosing versatile pieces, you’re making the most of every inch without sacrificing style or comfort. 2. Keep Pathways Clear Image Source: The Spruce One of the simplest yet most effective ways to make a small space feel bigger is to keep pathways and walkways clear. When furniture or clutter blocks natural movement through a room, it can make the space feel cramped and chaotic. Take a walk through your home and notice where you’re dodging corners or squeezing between pieces,those are areas to rethink. Opt for smaller furniture with slim profiles, or rearrange what you have to create an easy, natural flow. Open walkways help your eyes move freely through the room, making everything feel more spacious, breathable, and intentional. It’s all about giving yourself room to move,literally and visually. 3. Use Glass and Lucite Furniture Image Source: The Spruce Transparent furniture made from glass or Lucitetakes up less visual space because you can see right through it. A glass coffee table or clear dining chairs can provide functionality without cluttering up the view. These pieces practically disappear into the background, which helps the room feel more open. They also add a touch of modern sophistication. When you need furniture but don’t want it to dominate the room, going clear is a clever design choice. 4. Don’t Over-Clutter Your Space Image Source: House Beautiful In small spaces, clutter accumulates fast,and it visually shrinks your environment. The more items scattered around, the more cramped the room feels. Start by taking a critical look at what you own and asking: do I really need this here? Use storage bins, under-bed containers, or floating shelves to hide away what you don’t use daily. Keep surfaces like countertops, desks, and coffee tables as clear as possible. A minimal, clean setup allows the eye to rest and makes the space feel open and intentional. Remember: less stuff equals more space,both physically and mentally. 5. Utilize Your Windows Image Source: House Beautiful Windows are like built-in art that can also dramatically affect how big or small your space feels. Don’t cover them with heavy drapes or clutter them with too many objects on the sill. Keep window treatments light and minimal,sheer curtains or roller blinds are perfect. If privacy isn’t a big concern, consider leaving them bare. Letting natural light flood in through your windows instantly opens up your space and makes it feel brighter and more expansive. You can also place mirrors or shiny surfaces near windows to reflect more light into the room and maximize their impact. 6. Downsize Your Dining Table Image Source: House Beautiful A large dining table can dominate a small room, leaving little space to move or breathe. If you rarely entertain a big crowd, consider downsizing to a smaller round or drop-leaf table. These take up less visual and physical space and still offer enough room for daily meals. You can always keep a folding table or stackable chairs nearby for when guests do come over. Round tables are especially great for small spaces because they allow smoother traffic flow and eliminate awkward corners. Plus, a smaller table encourages intimacy during meals and helps the whole area feel more open and functional. 7. Use Mirrors Strategically Image Source: The Tiny Cottage Mirrors can work magic in a small room. They reflect both natural and artificial light, which can instantly make a space feel larger and brighter. A large mirror on a wall opposite a window can double the amount of light in your room. Mirrored furniture or decor elements like trays and picture frames also help. Think about using mirrored closet doors or even creating a mirror gallery wall. It’s not just about brightness; mirrors also create a sense of depth, tricking the eye into seeing more space than there actually is. 8. Install a Murphy Bed Image Source: House Beautiful A Murphy bedis a game-changer for anyone living in a tight space. It folds up into the wall or a cabinet when not in use, instantly transforming your bedroom into a living room, office, or workout area. This setup gives you the flexibility to have a multi-purpose room without sacrificing comfort. Modern Murphy beds often come with built-in shelves or desks, offering even more function without taking up extra space. If you want to reclaim your floor during the day and still get a good night’s sleep, this is one smart solution. 9. Paint It White Image Source: House Beautiful Painting your walls white is one of the easiest and most effective tricks to make a space feel bigger. White reflects light, helping the room feel open, clean, and fresh. It creates a seamless look, making walls seem to recede and ceilings feel higher. You can still have fun with the space, layer in texture, subtle patterns, or neutral accessories to keep it from feeling sterile. White also acts as a blank canvas, letting your furniture and art stand out. Whether you’re decorating a studio apartment or a small home office, a fresh coat of white paint can work wonders. 10. Prioritize Natural Light Image Source: The Spruce Natural light has an incredible ability to make any room feel more spacious and welcoming. To make the most of it, avoid blocking windows with bulky furniture or dark curtains. Consider using light-filtering shades or sheer curtains to let sunlight pour in while maintaining some privacy. Arrange mirrors or reflective surfaces like glossy tables and metallic decor to bounce the light around the room. Even placing furniture in a way that lets light flow freely can change how open your home feels. Natural light not only brightens your space but also boosts your mood, making it a double win. 11. Maximize Shelving Image Source: House Beautiful When floor space is limited, vertical storage becomes your best ally. Floating shelves, wall-mounted units, or tall bookcases draw the eye upward, creating a sense of height and maximizing every inch. They’re perfect for books, plants, artwork, or even kitchen supplies if you’re short on cabinets. You can also install corner shelves to use often-overlooked spots. Keep them tidy and curated,group items by color, size, or theme for a visually pleasing look. Shelving helps reduce clutter on the floor and tabletops, keeping your home organized and visually open without requiring any extra square footage. 12. Keep It Neutral Image Source: House Beautiful Neutral tones, like soft whites, light grays, warm beiges, and pale taupes,can make a space feel calm and cohesive. These colors reflect light well and reduce visual clutter, making your room appear larger. A neutral palette doesn’t mean boring; you can still play with textures, patterns, and accents within that color family. Add throw pillows, rugs, or wall art in layered neutrals for interest without overwhelming the space. When everything flows in similar tones, it creates continuity, which tricks the eye into seeing a more expansive area. It’s an effortless way to open up your home without lifting a hammer. 13. Choose Benches, Not Chairs Image Source: House Beautiful When space is tight, traditional dining chairs or bulky accent seats can eat up more room than they’re worth. Benches, on the other hand, are a sleek, versatile alternative. They tuck neatly under tables when not in use, saving valuable floor space and keeping walkways open. In entryways, living rooms, or at the foot of a bed, a bench offers seating and can double as storage or display. Some come with built-in compartments or open space beneath for baskets. Plus, benches visually declutter the room with their simple, low-profile design. 14. Use Vertical Spaces Image Source: The Spruce When you’re short on square footage, think vertical. Use tall bookshelves, wall-mounted shelves, and hanging storage to keep things off the floor. Vertical lines naturally draw the eye upward, which creates a feeling of height and openness. Consider mounting floating shelves for books, plants, or decorative items. Hooks and pegboards can add function without taking up space. Making use of your wall space not only maximizes storage but also frees up floor area, which visually enlarges the room. 15. Add a Gallery Wall Image Source: House Beautiful It might seem counterintuitive, but adding a gallery wall can actually make a small space feel bigger,if done right. A curated display of art, photos, or prints draws the eye upward and outward, giving the illusion of a larger area. Stick to cohesive frames and colors to maintain a clean, intentional look. You can go symmetrical for a polished feel or get creative with an organic, freeform layout. Position the gallery higher on the wall to elongate the space visually. Just be sure not to overcrowd,balance is key. A thoughtful gallery wall adds personality without cluttering the room. Finishing Notes: Creating a spacious feel in a small home doesn’t require a sledgehammer or a major remodel, it just takes a bit of strategy and smart design. From downsizing your dining table to letting natural light pour in, each tip we’ve shared is an easy, budget-friendly way to visually open up your space. If you’re looking for even more inspiration, layout ideas, or style guides, be sure to explore Home Designing. It’s packed with expert advice, modern interior trends, and visual walkthroughs to help you transform your space, big or small, into something that truly feels like home. #how #make #small #space #look

Your everyday carry setup says a lot about who you are. Whether you’re a craftsman who demands precision tools or an outdoor enthusiast who needs reliable gear, the right knife can make all the difference. The Ezsharp 2.0 Titanium Folding Utility Knife isn’t just another blade for your pocket. It’s a game-changer that combines premium materials with innovative design. Most folding knives force you to choose between strength and weight, but the Ezsharp 2.0 throws that compromise out the window. Built from premium titanium alloy, this folding knife delivers incredible strength while staying remarkably lightweight in your pocket. You get the durability you need without the bulk that weighs you down during long days on the job or weekend adventures. Designer: Alan Zheng Click Here to Buy Now:. Hurry, only 16/170 left! Titanium brings some serious advantages to the table that make it worth the investment. Unlike traditional stainless steel options, titanium offers natural resistance to rust and corrosion, so your knife stays sharp and reliable whether you’re working in humid conditions, caught in unexpected rain, or dealing with extreme temperatures. This means your tool performs consistently regardless of what Mother Nature throws your way. The real genius of the Ezsharp 2.0 lies in its dual-blade storage system. Instead of carrying multiple cutting tools or constantly searching for the right blade, you can swap between different scalpel blade types depending on your task. Need precision for detailed work? Switch to a fine-point blade. Tackling heavy-duty cutting? Pop in a robust utility blade and get to work. This innovative storage design uses powerful magnets to secure blades in both the active position and the backup compartment. The magnetic retention system ensures your blades stay exactly where they should be, eliminating the wobble and play that plague cheaper alternatives. You can trust that your cutting edge will be stable and precise when you need it most. The engineering extends beyond just storage, though. The Ezsharp 2.0 accepts six different scalpel blade formats, including #18, #20, #21, #22, #23, and #24. This compatibility gives you access to specialized blade geometries for everything from cardboard breakdown to precision crafting. Having options means you can tackle any cutting challenge without compromise. Craftsmen will appreciate the attention to detail in the construction. Every component except the replaceable blades comes from precision CNC machining, ensuring tight tolerances and smooth operation. The stainless steel blade holder receives proper heat treatment for longevity, while the frame lock mechanism provides a secure lockup that you can depend on during demanding tasks. The flipper opening system makes one-handed deployment effortless, perfect when your other hand is busy holding materials or managing your workspace. This practical design consideration shows that the makers understand how working professionals actually use their tools. You shouldn’t have to fumble with complicated mechanisms when time matters and precision counts. For EDC enthusiasts, the compact profile means the Ezsharp 2.0 disappears in your pocket without printing or creating uncomfortable bulk. The titanium construction keeps the weight down to levels that won’t throw off your carry balance, yet provides the strength to handle serious cutting tasks when called upon. The combination of premium materials, thoughtful engineering, and practical functionality makes the Ezsharp 2.0 stand out in a crowded market. This folding knife represents what happens when designers listen to users and create solutions for real-world problems. Whether you’re a professional who depends on reliable tools or an enthusiast who appreciates quality gear, the Ezsharp 2.0 delivers performance that justifies its place in your everyday carry rotation. Click Here to Buy Now:. Hurry, only 16/170 left!The post Ezsharp 2.0 Titanium Folding Knife with Swappable Blades Changes the EDC Game first appeared on Yanko Design. #ezsharp #titanium #folding #knife #with