أين نحن بحق السماء؟! بعد كل هذه السنوات من الانتظار، ما زلنا نتلقى مقاطع فيديو ترويجية عن لعبة Jurassic Park: Survival، التي تبدو رائعة لكنها بلا موعد إصدار! كأننا نعيش في كابوس مستمر من الإعلانات الفارغة، بينما تظل الأمور متوقفة. كيف يمكن لشركة أن تترك جمهورها في حالة من الإحباط، وتستمر في تقديم لقطات جديدة من الديناصورات دون أي تقدم حقيقي؟ يبدو أن المطورين مشغولون بالربح فقط، وليس بتقديم تجربة ألعاب تستحق الانتظار. الناس بحاجة إلى أفعال، لا إلى وعود فارغة! #JurassicPark #ل

Jurassic Park Survival vuelve a la vida, como un dinosaurio que se niega a extinguirse. ¿Quién necesita un guion coherente cuando puedes simplemente lanzar una nueva "coulisse" y esperar que la nostalgia haga el resto? Es como si los desarrolladores pensaran que un par de imágenes detrás de cámaras pueden ocultar el hecho de que en lugar de sobrevivir, este proyecto ha estado en un sueño profundo más largo que la era de los dinosaurios. Pero claro, ¡no subestimes el poder de un buen marketing! ¡Prepárense para más acción y menos sentido común! #JurassicPark #Videojuegos #Nostalgia #Sobrevivientes #CulturaPop

Il est inacceptable que la recherche sur l'apnée du sommeil soit limitée à des traitements comme le CPAP, alors que des personnes atteintes du syndrome d'Ehlers-Danlos, qui sont six fois plus à risque, continuent de souffrir sans solutions adéquates ! Pourquoi n'obtenons-nous pas des réponses plus rapides et efficaces ? Ces "scientifiques" s'intéressent enfin aux patients hyperflexibles, mais où étaient-ils pendant toutes ces années ? Les malades méritent mieux que des demi-mesures et des études qui traînent en longueur. Il est temps d'agir et de mettre fin à cette négligence flagrante ! #ApnéeDuSommeil #SyndromeDE

I guess if you're looking for a decent tablet, the Honor Magic Pad2 is on sale. It’s £100 off for Prime Day or whatever. Not that I’m super excited about it. Time's running out to grab the deal at Amazon, I suppose. If you want it, go ahead. Just another gadget, really. #HonorMagicPad2 #PrimeDay #AmazonDeals

¿Quieres una tablet que NO sea de Apple? ¡Oh, qué revelación! ¿Acaso existe vida más allá de la manzana mordida? Parece que el mundo de la tecnología ha decidido darle una oportunidad a otros fabricantes, y yo, como un explorador en un mar de tabletas, me he topado con tres "ofertas maravillosas". ¡Qué aventura! Primero, hablemos del Honor MagicPad 2. Sí, ese nombre que suena a hechizo mágico, pero en realidad es solo una tablet que intenta hacerse un nombre en un mundo dominado por el ego de Apple. ¿A quién le importa que no tenga la manzana en la parte posterior? Al parecer, la magia del Honor radica en que puede hacer lo mismo que las otras tablets, solo que con un poco menos de "prestigio". Y, por supuesto, no podemos olvidarnos de los otros dos modelos que, según dicen, son "grandes ofertas". ¿Quién no ama un buen trato? Especialmente cuando se trata de tecnología que, honestamente, podría ser un ladrillo decorativo en la estantería. Pero, ¿quién necesita una tablet que se sienta bien en la mano cuando puedes tener un dispositivo que hace ruido y luce moderno? Lo mejor de todo es que ahora puedes decirle a tus amigos que tienes una tablet que NO es de Apple. ¡Qué audaz! Cuando te pregunten "¿Por qué no compraste un iPad?", puedes responder con una sonrisa burlona: "Porque quiero ser diferente". Claro, diferente en el sentido de que estás navegando por las aguas turbulentas de la tecnología barata y genérica. Cada vez que abres esa tablet y ves su pantalla brillante, puedes pensar: "¡Mira, no es de Apple!". Y mientras tanto, tus amigos estarán en la cima de la montaña de la manzana, disfrutando de la calidad y el ecosistema que ofrece Apple. Pero tú, querido amigo, estás en el camino menos transitado, luchando con un software que no es tan fluido, pero, ¡hey!, ¡al menos tienes una tablet que no es de Apple! Así que, si realmente deseas tener una tablet que NO sea de Apple, adelante, ¡hazlo! Compra el Honor MagicPad 2 y las otras maravillas que he mencionado. Recuerda que la vida es demasiado corta para conformarse con lo convencional. Y, quién sabe, tal vez un día te conviertas en un defensor de las tablets no Apple, llevándolas a la cima de la montaña de la tecnología alternativo. ¡Viva la revolución de las tablets no manzanadas! #TabletsNoApple #HonorMagicPad2 #TecnologíaAlternativa #RevoluciónTablet #HumorTecnológico

Daniel Pearson , CEO, KnownHostJune 12, 20253 Min ReadBusiness success concept. Cubes with arrows and target on the top.Cyber incidents are expected to cost the US billion in 2025. According to the latest estimates, this dynamic will continue to rise, reaching approximately 1.82 trillion US dollars in cybercrime costs by 2028. These figures highlight the crucial importance of strong cybersecurity strategies, which businesses must build to reduce the likelihood of risks. As technology evolves at a dramatic pace, businesses are increasingly dependent on utilizing digital infrastructure, exposing themselves to threats such as ransomware, accidental data loss, and corruption.  Despite the 3-2-1 backup rule being invented in 2009, this strategy has stayed relevant for businesses over the years, ensuring that the loss of data is minimized under threat, and will be a crucial method in the upcoming years to prevent major data loss.   What Is the 3-2-1 Backup Rule? The 3-2-1 backup rule is a popular backup strategy that ensures resilience against data loss. The setup consists of keeping your original data and two backups.  The data also needs to be stored in two different locations, such as the cloud or a local drive.  The one in the 3-2-1 backup rule represents storing a copy of your data off site, and this completes the setup.  This setup has been considered a gold standard in IT security, as it minimizes points of failure and increases the chance of successful data recovery in the event of a cyber-attack.  Related:Why Is This Rule Relevant in the Modern Cyber Threat Landscape? Statistics show that in 2024, 80% of companies have seen an increase in the frequency of cloud attacks.  Although many businesses assume that storing data in the cloud is enough, it is certainly not failsafe, and businesses are in bigger danger than ever due to the vast development of technology and AI capabilities attackers can manipulate and use.  As the cloud infrastructure has seen a similar speed of growth, cyber criminals are actively targeting these, leaving businesses with no clear recovery option. Therefore, more than ever, businesses need to invest in immutable backup solutions.  Common Backup Mistakes Businesses Make A common misstep is keeping all backups on the same physical network. If malware gets in, it can quickly spread and encrypt both the primary data and the backups, wiping out everything in one go. Another issue is the lack of offline or air-gapped backups. Many businesses rely entirely on cloud-based or on-premises storage that's always connected, which means their recovery options could be compromised during an attack. Related:Finally, one of the most overlooked yet crucial steps is testing backup restoration. A backup is only useful if it can actually be restored. Too often, companies skip regular testing. This can lead to a harsh reality check when they discover, too late, that their backup data is either corrupted or completely inaccessible after a breach. How to Implement the 3-2-1 Backup Rule? To successfully implement the 3-2-1 backup strategy as part of a robust cybersecurity framework, organizations should start by diversifying their storage methods. A resilient approach typically includes a mix of local storage, cloud-based solutions, and physical media such as external hard drives.  From there, it's essential to incorporate technologies that support write-once, read-many functionalities. This means backups cannot be modified or deleted, even by administrators, providing an extra layer of protection against threats. To further enhance resilience, organizations should make use of automation and AI-driven tools. These technologies can offer real-time monitoring, detect anomalies, and apply predictive analytics to maintain the integrity of backup data and flag any unusual activity or failures in the process. Lastly, it's crucial to ensure your backup strategy aligns with relevant regulatory requirements, such as GDPR in the UK or CCPA in the US. Compliance not only mitigates legal risk but also reinforces your commitment to data protection and operational continuity. Related:By blending the time-tested 3-2-1 rule with modern advances like immutable storage and intelligent monitoring, organizations can build a highly resilient backup architecture that strengthens their overall cybersecurity posture. About the AuthorDaniel Pearson CEO, KnownHostDaniel Pearson is the CEO of KnownHost, a managed web hosting service provider. Pearson also serves as a dedicated board member and supporter of the AlmaLinux OS Foundation, a non-profit organization focused on advancing the AlmaLinux OS -- an open-source operating system derived from RHEL. His passion for technology extends beyond his professional endeavors, as he actively promotes digital literacy and empowerment. Pearson's entrepreneurial drive and extensive industry knowledge have solidified his reputation as a respected figure in the tech community. See more from Daniel Pearson ReportsMore ReportsNever Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.SIGN-UPYou May Also Like #role #backup #rule #cybersecurity

On-device channels are no longer all about preloads. Today, telcos represent another performance marketing channel with transparent reporting and deeper insights. To get the full picture behind the performance of your on-device campaigns, it’s critical to prioritize long-term KPIs. It’s the only way the stickiness of users acquired through these channels really shine. Why?On-device campaigns reach users when they’re setting up their new devices and looking to download apps they’ll use throughout the device lifetime, not necessarily right away. Think about it - if you download a booking app from an ad during device setup, are you planning to book a vacation immediately or later down the road?This means attribution is a waiting game for on-device campaigns, with day 30 as the turning point. In fact, if a user engages with your app 30 days down the line, they’re more likely to stay active for a long period of time. Simply put, LTV is high for on-device campaigns. This means you want to be looking at KPIs that allow you to measure and optimize the value of the users you attract far down the road.ROASROAS is king when it comes to measuring the long-term value of your users. To get the clearest idea of your ROAS and how to optimize it, there are a few things to keep in mind. First, ROAS should be measured on D30/60/90 not D1/3/7. This is because, with on-device channels, users are likely to open an app within the first 30 days or longer - when a user downloads an app during device setup, they do so expecting to open it in the future, not right away.You should also pay attention to how it’s being measured. ROAS is calculated by dividing the amount of revenue a campaign generates by the amount it costs to run it. In the context of on-device campaigns, that revenue comes from in-app purchases, subscriptions, or ad monetization.When measuring the effectiveness of your on-device campaigns, it’s important to calculate ROAS using your on-device ad revenue rather than average ad revenue, which will be lower. That’s because ad revenue is high for users acquired through on-device campaigns - on-device channels use unique data points and deep algorithms to ensure the right bid for each individual user. To get the clearest picture of where you stand in relation to your ROAS goals, you should integrate ad revenue with your on-device platform.Once calculated, ROAS gives a clear monetary view of your campaigns, so it’s clear how much you spent vs brought in. This monetary value is important because it tells you if your on-device campaigns are reaching valuable users. Looking at ROAS by placements, you get insight into which placements are doing it best. With the knowledge of how to maximize ROAS, you’ll maximize the long term value and engagement of your users, too.Cost KPIsComparing LTV to spend will help you determine whether or not your users are spending enough to cover your spend and ultimately turn a profit. You can even pinpoint areas of your strategy that are effective, and those that may need adjustment.There are a few ways to measure cost effectiveness. Here are the most common two, especially for on-device campaigns.Cost per actionIf it’s quality you’re looking for, first, run a CPA campaign to confirm that you’re looking in the right places for users who will engage with your app. To count as a conversion, users must see the ad, install the app, and complete the action you preset. You’ll only pay for the users who reach a chosen point in the app experience after installation. A CPA that is higher than LTV is a clear indicator that your campaigns are focused on less relevant channels or touchpoints, while a CPA that is lower than your LTV confirms that you are attracting high quality users.In the context of on-device campaigns, this is key because it means you won't pay immediately for a user who may not engage for a month or so. The pricing model also integrates in-app revenue, which is useful for apps that rely more on IAPs than ads.Cost per retained userIt’s also worthwhile to keep track of how much you’re paying for the user that’s still there on day 30. CPRU takes into account conversions and retention rate - if your budget is k, you have 1000 conversions and a day 1 retention rate of 20%, you come away with 200 converted users at a per user acquisition cost. If you can increase retention, you end up with higher quality users at a lower CPRU.Measuring CPRU, retention becomes a success metric for your UA campaigns and can help you determine whether you have enough engaged users to cover spend.On day 30 and beyond, these KPIs can help you optimize your on-device campaigns to reach the most engaged users with high LTV. #most #important #kpis #running #ondevice