Joao-Pierre S. Ruth, Senior EditorJune 2, 20255 Min ReadJG Photography via Alamy Stock PhotoProviding services to steel mills and mines around the world can call for real-world, heavy lifting. So when Phoenix Global decided it was time for digital transformation as new leadership took the helm, it needed a fresh plan to embrace the cloud.Jeff Suellentrop, chief information and technology officer for Phoenix Global, says the company works with some 17 steel mill sites in the US and abroad, offering slag remediation and metals recovery. “We operate all the heavy equipment, large loaders, dump trucks and basically all the heavy equipment in the steel mill,” he says. “We help process the byproduct of slags.”Slag is the byproduct of steelmaking, in which impurities are removed from the metal. Suellentrop says his company works with slag to help reclaim precious metals to return to the steelmaking process. The part of the byproduct not returned to steelmaking gets crushed and sold to construction and other industrial agencies. “It’s a very renewable process,” he says.Removing the Weight of Legacy TechServicing steel mills is Phoenix Global’s main business, Suellentrop says, with contracts that can last from five through 20 years. “It’s a fairly unique business, fairly complex compared to traditional order-to-cash type of process.Related:That includes very large asset purchases at the onset with tens of millions of dollars spent on equipment to initiate a contract, he says. “We manage all that equipment, all the personnel, and we also maintenance all that equipment.”This all requires a fairly long selling process, with each site built independently. Phoenix Global had a legacy ERP system in place, Suellentrop says, but the unique needs of the sites led to fragmented data that was not very integrated. “Our goal was to get what we call activity-based management, near real-time activity-based management,” he says.The company wanted to start fresh, jettison all the tech debt, and process debt to have a fully integrated, modernized organization. “We’ve replaced every technology in the company in the last two years,” Suellentrop says.Unfettered by the CloudThe core of that change, he says, was cloud-based SAP ERP software, for all of Phoenix Global’s finance, purchasing, processing tech, supply chain, contract management, plans, and telematics. Phoenix Global tapped Syntax Systems to transition to SAP S/4HANA Cloud.Suellentrop says his company is still deploying SAP at its sites, working toward 100% deployment, which will include mobile assets such as connecting loaders and dump trucks. “You can imagine all the telematics data, hours, fuel consumption,” he says. The system includes connecting some 1,700 associates around the world, integrating data, inventory, and managing maintenance shops through SAP. “We’ve taken out all of the hand offs; it’s all automated," Suellentrop says. “We’ve literally taken days out of the turn-around time and driven up utilization of the equipment, saved millions of dollars on inventory.”Related:Maintenance, for example, has been streamlined to let technicians work directly through SAP to order repair parts that would be available that same day. “It’s a fairly high volume of data when it comes to all the information around the assets, asset maintenance, and then obviously tracking of all the different activities and resources,” he says. “Our goal with activity-based management basically is to see near real-time P&L by site to allow us to make near real-time decisions which help us service our customer better.”In prior years, Phoenix Global saw spot implementations of new solutions for certain needs. After Suellentrop joined the company in March 2023, he was asked to architect the complete digital overhaul and digital transformation for the company. “I’m responsible, from the executive team, for that digital transformation and beginning this activity-based management,” he says. “Digital to me is really delivering it at the speed of business and creating a force multiplier. We literally changed every technology, jettisoned almost all of the legacy processes, and displaced them with best practices.”Related:That allowed Phoenix Global to get rid of unintegrated and poor processes, Suellentrop says, and leapfrog to best practices. “More importantly, it allowed us to standardize the whole data set,” he says, which meant not much data grooming was needed, quickening its use with AI. “We basically took out a whole challenge with deploying AI.”New Leadership, New StrategySuellentrop joined Phoenix Global as it emerged from a reorganization, which he says gave the company the chance to start fresh with a new leadership team that had a goal of driving improvements across the board. That included the adoption of AI and a reimagining of the business model. “The steel industry has not embraced digital quite at the pace of some other industries,” he says.The transformation plan aimed for increased safety, profitability, and efficiency. “We went into this with very distinct outcomes, how we saw this business running in the future, and then we basically align the technology to deliver those outcomes,” Suellentrop says. “I can’t stress the importance of that enough, because we had a very clear vision from the leadership team … it takes immense sponsorship, obviously, to jettison all old processes and go to best practices.”That type of change management, he says, included telling staff that processes they followed day to day, perhaps for as long as 15 years, would change. This included digitizing everything, Suellentrop says, including analog records, even for operators driving trucks. “We got rid of all the paper and pencils,” he says. “We’ve deployed tablets; we automated so they didn’t have to enter some things. We want to minimize the human data entry.”Maintenance technicians now use tablets, he says, which allows them to manage work orders, order parts, and plan their workloads.Phoenix Global plans to finish deploying the new system and operating model in the US this year with international sites to follow in 2026, Suellentrop says. “We’re doing financial planning. We have several new AI value-adders that we’re layering on this year in the plants that are deployed … we can hyper tune our processes and our profitability because we’ve got a much higher level of detail.”About the AuthorJoao-Pierre S. RuthSenior EditorJoao-Pierre S. Ruth covers tech policy, including ethics, privacy, legislation, and risk; fintech; code strategy; and cloud & edge computing for InformationWeek. He has been a journalist for more than 25 years, reporting on business and technology first in New Jersey, then covering the New York tech startup community, and later as a freelancer for such outlets as TheStreet, Investopedia, and Street Fight.See more from Joao-Pierre S. RuthWebinarsMore WebinarsReportsMore ReportsNever Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.SIGN-UPYou May Also Like

In Rancho Palos Verde, California, the disassembled Wayfarers Chapel designed by Lloyd Wright, the son of Frank Lloyd Wright, has been stored away since last July, following damage from landslides. A potential site for the ecclesiastical structure has been found. The proposed site would expand the footprint of the serene property and protect its structures from further damage caused by land movement.  In the 1970s, a landslide at the site destroyed the chapel’s visitor center, and the geologic movement was inactive for a while. However, in the past few years activity began accelerating at an unprecedented rate. In February 2024, the Wayfarers Chapel announced that it would close its doors due to land movement in the area. The shuttering left a displaced congregation and devastated brides in its wake, but there was still hope of a return. Then, in May 2024, it was announced that the only way to maintain the structure was to disassemble it. Land movement had caused glass panels to shatter, the metal framing to warp, and cracks to form in the concrete. Though leadership initially wanted to rebuild on site, the worsening conditions proved this was no longer a viable option. In July 2024, with the help of Architectural Resources Group, the church was meticulously disassembled with each part numbered and labeled. Many of the irreplaceable materials used to construct the original chapel were salvaged. The pieces have since been kept in storage, waiting to be rebuilt.  The chapel was disassembled and stored for preservation. (Architectural Resources Group) The chapel’s new site must carry similar characteristics to the old one to uphold its National Historic Landmark designation. The prospective site, Battery Barnes, shares the original site’s coastal views of the Pacific, while situating the reassembled chapel outside the Portuguese Bend. Built in 1943 as part of the U.S. Army’s coastal fortification plan, the Battery Barnes’s connection to World War II could also be highlighted throughout the use of the land.  The glass chapel will be reconstructed using the salvaged original materials. (Architectural Resources Group/Courtesy Wayfarers Chapel) Wayfarers Chapel also plans to take advantage of the expanded footprint of the proposed site. During an episode of “RPV City Talk,” the chapel’s communications director Stephanie Cartozian shared that the organization hopes to rebuild the chapel along with the lost visitor center, as well as constructing a museum, archival center, and restaurant. The campus would also see the addition of public restrooms for hikers, expanding on its community accessibility.   Currently, Wayfarers Chapel is fundraising to cover the rebuild, with part of the funds going toward securing the site. Unlike wildfires, earthquakes, or flooding, landslides are not considered disasters in the State of California. Thus, along with fundraising efforts, local lobbying efforts are being made to add landslides to the list of covered emergencies, which could create a path to governmental assistance.

Joao-Pierre S. Ruth, Senior EditorJune 2, 20255 Min ReadJG Photography via Alamy Stock PhotoProviding services to steel mills and mines around the world can call for real-world, heavy lifting. So when Phoenix Global decided it was time for digital transformation as new leadership took the helm, it needed a fresh plan to embrace the cloud.Jeff Suellentrop, chief information and technology officer for Phoenix Global, says the company works with some 17 steel mill sites in the US and abroad, offering slag remediation and metals recovery. “We operate all the heavy equipment, large loaders, dump trucks and basically all the heavy equipment in the steel mill,” he says. “We help process the byproduct of slags.”Slag is the byproduct of steelmaking, in which impurities are removed from the metal. Suellentrop says his company works with slag to help reclaim precious metals to return to the steelmaking process. The part of the byproduct not returned to steelmaking gets crushed and sold to construction and other industrial agencies. “It’s a very renewable process,” he says.Removing the Weight of Legacy TechServicing steel mills is Phoenix Global’s main business, Suellentrop says, with contracts that can last from five through 20 years. “It’s a fairly unique business, fairly complex compared to traditional order-to-cash type of process.Related:That includes very large asset purchases at the onset with tens of millions of dollars spent on equipment to initiate a contract, he says. “We manage all that equipment, all the personnel, and we also maintenance all that equipment.”This all requires a fairly long selling process, with each site built independently. Phoenix Global had a legacy ERP system in place, Suellentrop says, but the unique needs of the sites led to fragmented data that was not very integrated. “Our goal was to get what we call activity-based management, near real-time activity-based management,” he says.The company wanted to start fresh, jettison all the tech debt, and process debt to have a fully integrated, modernized organization. “We’ve replaced every technology in the company in the last two years,” Suellentrop says.Unfettered by the CloudThe core of that change, he says, was cloud-based SAP ERP software, for all of Phoenix Global’s finance, purchasing, processing tech, supply chain, contract management, plans, and telematics. Phoenix Global tapped Syntax Systems to transition to SAP S/4HANA Cloud.Suellentrop says his company is still deploying SAP at its sites, working toward 100% deployment, which will include mobile assets such as connecting loaders and dump trucks. “You can imagine all the telematics data, hours, fuel consumption,” he says. The system includes connecting some 1,700 associates around the world, integrating data, inventory, and managing maintenance shops through SAP. “We’ve taken out all of the hand offs; it’s all automated," Suellentrop says. “We’ve literally taken days out of the turn-around time and driven up utilization of the equipment, saved millions of dollars on inventory.”Related:Maintenance, for example, has been streamlined to let technicians work directly through SAP to order repair parts that would be available that same day. “It’s a fairly high volume of data when it comes to all the information around the assets, asset maintenance, and then obviously tracking of all the different activities and resources,” he says. “Our goal with activity-based management basically is to see near real-time P&L by site to allow us to make near real-time decisions which help us service our customer better.”In prior years, Phoenix Global saw spot implementations of new solutions for certain needs. After Suellentrop joined the company in March 2023, he was asked to architect the complete digital overhaul and digital transformation for the company. “I’m responsible, from the executive team, for that digital transformation and beginning this activity-based management,” he says. “Digital to me is really delivering it at the speed of business and creating a force multiplier. We literally changed every technology, jettisoned almost all of the legacy processes, and displaced them with best practices.”Related:That allowed Phoenix Global to get rid of unintegrated and poor processes, Suellentrop says, and leapfrog to best practices. “More importantly, it allowed us to standardize the whole data set,” he says, which meant not much data grooming was needed, quickening its use with AI. “We basically took out a whole challenge with deploying AI.”New Leadership, New StrategySuellentrop joined Phoenix Global as it emerged from a reorganization, which he says gave the company the chance to start fresh with a new leadership team that had a goal of driving improvements across the board. That included the adoption of AI and a reimagining of the business model. “The steel industry has not embraced digital quite at the pace of some other industries,” he says.The transformation plan aimed for increased safety, profitability, and efficiency. “We went into this with very distinct outcomes, how we saw this business running in the future, and then we basically align the technology to deliver those outcomes,” Suellentrop says. “I can’t stress the importance of that enough, because we had a very clear vision from the leadership team … it takes immense sponsorship, obviously, to jettison all old processes and go to best practices.”That type of change management, he says, included telling staff that processes they followed day to day, perhaps for as long as 15 years, would change. This included digitizing everything, Suellentrop says, including analog records, even for operators driving trucks. “We got rid of all the paper and pencils,” he says. “We’ve deployed tablets; we automated so they didn’t have to enter some things. We want to minimize the human data entry.”Maintenance technicians now use tablets, he says, which allows them to manage work orders, order parts, and plan their workloads.Phoenix Global plans to finish deploying the new system and operating model in the US this year with international sites to follow in 2026, Suellentrop says. “We’re doing financial planning. We have several new AI value-adders that we’re layering on this year in the plants that are deployed … we can hyper tune our processes and our profitability because we’ve got a much higher level of detail.”About the AuthorJoao-Pierre S. RuthSenior EditorJoao-Pierre S. Ruth covers tech policy, including ethics, privacy, legislation, and risk; fintech; code strategy; and cloud & edge computing for InformationWeek. He has been a journalist for more than 25 years, reporting on business and technology first in New Jersey, then covering the New York tech startup community, and later as a freelancer for such outlets as TheStreet, Investopedia, and Street Fight.See more from Joao-Pierre S. RuthWebinarsMore WebinarsReportsMore ReportsNever Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.SIGN-UPYou May Also Like

Pros Supports multiple big radiatorsExcellent dust filtrationSpace for open-loop cooling components Cons Not fully EATX-compliantMidpack thermal performance in our tests MSI MPG Velox 300R Airflow PZ Specs 120mm or 140mm Fan Positions 10 120mm to 200mm Fans Included 3 Dimensions (HWD) 20.6 by 9.3 by 19.5 inches Fan Controller Included? Front Panel Ports HD Audio Front Panel Ports USB 3.2 Gen 1 Type-A (2) Front Panel Ports USB 3.2 Gen 2 Type-C Included Fan Lighting Color Addressable RGB Internal 2.5-Inch Bays 5 Internal 3.5-Inch Bays 2 Internal Chassis Lighting Color None Maximum CPU Cooler Height 165 Maximum GPU Length 400 Motherboard Form Factors Supported ATX Motherboard Form Factors Supported MicroATX Motherboard Form Factors Supported Mini-ITX PCI Expansion Slot Positions 7 Power Supply Form Factor Supported ATX Power Supply Maximum Length 260 Power Supply Mounting Location Bottom Side Window(s)? Yes (Tempered Glass) Weight 23.5 All Specs MSI has built a formidable reputation over the past four decades, beginning with motherboards and working its way through servers and graphics cards before finally becoming a premier laptop manufacturer. Its name is synonymous with shopping for PC components, but its PC cases usually come to mind only when we think of its prebuilt desktop machines. Built from sturdy materials and loaded with popular features, its $149.99 MPG Velox 300R Airflow PZ is designed to leave a more lasting impression. Supporting MSI’s reverse-connector Project Zero motherboards and smartly designed for accommodating a substantive build that’s air- or liquid-cooled, the Velox is a worthy rival to Asus’ TUF Gaming cable-hiding case. PC builders weighing a Project Zero build to minimize visible cabling should shortlist this chassis, though the selection of reverse-connector-compatible PC cases is growing fast.Design: Packing in the Features for Project ZeroWith a sturdy steel structure making up most of its 23.5 pounds of heft, the MPG Velox 300R Airflow PZ is as weighty as its name is long. (We’ll call it“Velox 300R” from here on out.) Its numerous strengths include dust filters that cover every air inlet, giant 160mm ARGB intake fans connected to a factory-installed controller/hub, and even a logo-emblazoned low-restriction faceplate that will probably help make any dust that collects on the filter behind it slightly less noticeable as the PC waits for its next cleaning. A light tint on the 4mm-thick tempered glass side panel makes the black 120mm exhaust fan harder to spot against the case’s black interior. Mounted on four snaps and three guide pins, the faceplate easily pulls away to access the front panel’s plastic-framed nylon-sheet dust filter. Secured with three magnets on each side, the filter pulls easily away from the fans for cleaning.(Credit: Thomas Soderstrom)Though “front-panel” ports and buttons often end up on the top panel of modern cases, the Velox 300R’s placement is somewhat unusual in that it’s a bit farther away from the actual front of the case than on most cases. Lined up along its right edge are a power button with a power-indicator LED window, an LED mode button, a headset (headphone/microphone) combo jack, two USB 3.2 Type-A ports, and a Gen 2x2 Type-C port. Unfortunately, there’s no reset button or drive-activity light.(Credit: Thomas Soderstrom)The rear panel features the only Velox 300R vents that aren’t covered in dust filters, though that’s okay; these should probably be viewed as exhaust vents that flow filtered air from those big front-panel fans. We also see the ATX standard’s seven expansion slots, a 120mm exhaust fan screwed onto slots that allow a little vertical adjustment, a power supply mount with two sets of holes to allow inverted mounting, and two vertical vent sections running up the forward and rear portions of the right side panel.The expansion-slot panel is inset, which simplifies graphics card installation. (In short: There's no interference between the card bracket and the clearance area above the screws, as there sometimes is with cheaper cases with non-inset panels.) (Credit: Thomas Soderstrom)A long dust filter that covers most of the bottom panel slides out the back of the case from beneath the power supply bay.(Credit: Thomas Soderstrom)The top panel and two long side panel vents are each covered internally with a perforated metal filter sheet, each of which uses magnetic tape around its periphery to stick to the steel panel.(Credit: Thomas Soderstrom)The Velox 300R’s top panel is designed to hold a 360mm-format radiator up to 420mm long. (The radiator will have around 57mm of clearance above the motherboard’s top edge.) The Velox 300R’s top panel also includes a second set of mounting slots to enable three 140mm fans to be placed there instead.From this angle, we can also see that the power supply cover has two 120mm fan mounts, that an adjustable card brace is attached slightly forward of the power supply cover, and that a removable multi-purpose bracket is factory-mounted to the 120mm fan location at the front of the case’s bottom panel. The bracket is drilled to hold a single 3.5-inch or 2.5-inch drive, as well as a variety of open-loop liquid-cooling pump/reservoir combos.(Credit: Thomas Soderstrom)Like the multifunction bracket that sits in front of it, the outer three-quarters of the power supply cover is removable. That fact eased the installation and removal of modular cables on our power supply.(Credit: Thomas Soderstrom)The Velox 300R’s motherboard tray includes several extra pass-through holes designed to fit the connector locations of MSI’s Project Zero motherboards, but they are not excluded, in any way we can see, from otherwise supporting its largest competitor’s rear-facing-connector design, Asus BTF. A side mount that can hold up to three 120mm fans and/or 360mm-format radiators up to 440mm long is offset an inch behind the motherboard tray, so that a fan up to 38mm thick could fit behind an EATX motherboard if we add the length of the standoffs to that thickness. We wouldn’t call the Velox an EATX case, because it has no mechanical support to hold 13-inch-long boards, but some slightly bigger-than-ATX boards will fit without requiring such supports.(Credit: Thomas Soderstrom)Behind the Velox 300R’s motherboard tray are its ARGB controller/fan hub and two drive trays. (Note that we also pulled the face panel off for our open case photos.) The controller’s hub supports four PWM fans and four ARGB devices.(Credit: Thomas Soderstrom)Removing the plastic plugs above and below the front-face 160mm factory ARGB fans allows us to see that the fan rails running up and down the face are also removable. Had we also removed the factory-fitted 160mm fans themselves, we could have used the extra mounting holes you can see to move the brackets inward to 140mm or 120mm fan spacing. The 480mm of space (height) behind that mount exceeds the length of any 420mm-format radiator we’ve seen, so you could put a really big radiator up front if you so desire. That said, you'll probably want to keep these oversized fans if you are air cooling; they have a nifty design, with an offset circle of blades inside a larger circle(Credit: Thomas Soderstrom)The drive trays include one dual-2.5-inch tray without 3.5-inch provisions and one with 3.5-inch provisions. Installing a 3.5-inch drive fitted with vibration-damping grommets precludes the use of any 2.5-inch drives in the second tray.Recommended by Our Editors(Credit: Thomas Soderstrom)Building With the MSI Velox 300RLet's dig into the accessory kit. The Velox 300R includes an installation guide and a case sticker, four combo-head power supply screws, a Phillips-to-hex-adapter socket for installing standoffs, two spare standoffs, and lots of additional screws. These include 21 standard M3 screws, eight M3 and four #6-32 shoulder screws (for installing drives onto the grommet-filled drive tray), and 12 extra-long #6-32 screws (for installing 120mm fans to the top of the power supply cover). You also get a bag of six replacement snaps for the ball-snap side-panel attachments, and two hook-and-loop and six zip-style cable ties.(Credit: Thomas Soderstrom)Case cables include a 19-pin USB 3.2 Gen 1 for the Type-A ports, a Type-E Gen 2x2 for the Type-C port, and an F_PANEL combo cable with breakout pins for a reset button that the case itself lacks. The ARGB controller/fan hub accepts PWM and ARGB control signals from the motherboard and is powered by a SATA-style power cable from your PSU.(Credit: Thomas Soderstrom)Our standard ATX motherboard fit the Velox 300R perfectly, and its card brace slid up to meet the edge of our test graphics card’s fan bracket nicely.(Credit: Thomas Soderstrom)The ARGB controller defaults to obeying the motherboard’s signal whenever its ARGB input is connected to the motherboard, but those who won’t be using motherboard control can also scroll through the controller’s inbuilt patterns via its mode button or even disable lighting entirely simply by holding the button for a few seconds.Here’s how the Velox looked all fleshed out with our standard test parts...(Credit: Thomas Soderstrom)MSI also sent along one of its motherboards, based on the Z790 chipset, so we could show this PZ (Project Zero) case built with its cable concealment fully deployed. This photo shows how all the cable headers that would have been pointing outward on a traditional motherboard point backward on this model.(Credit: Thomas Soderstrom)We’ll have to push some of those ARGB fan controller/hub cables aside to reach the ARGB and ATX12V headers of the Z790 Project Zero motherboard.(Credit: Thomas Soderstrom)We’ll also have to stuff away a little more cable length since most of our cables are no longer required to reach around to the front of the board.(Credit: Thomas Soderstrom)Though the displaced power and data cabling cleaned up the show side of our build nicely, we still have our graphics card’s supplemental power cable (12VHPWR) and our AIO CPU cooler’s tubes to contend with. Still, mighty clean and almost "Zero."(Credit: Thomas Soderstrom)And though the Z790 Project Zero motherboard has far less lighting than the board from our standardized kit, some would argue that it still looks better thanks to the reduced cable clutter.(Credit: Thomas Soderstrom)Testing the MSI Velox 300R: Twice-Benchmarked, Once With Project ZeroHere’s a list of the internal components from both of the above-photographed builds, along with the settings we used for our tests.The Velox 300R’s thermal performance is exactly mid-pack when using our standard test kit, and swapping in the rear-connector motherboard only resulted in a faster-warming voltage regulator (likely due to the lower mass of its heat sink). Its temperature control falls behind its most direct competitor, the Asus TUF Gaming GT302 ARGB, in both configurations.The reason the Velox 300R’s cooling performance fell behind the Lian Li Lancool 207 and GT302 ARGB appears fairly obvious when observing our noise charts: It’s quieter than both those cases.Both companies were aware that they could get better thermal results simply by spinning their fans a little harder, but MSI appears to have favored a quieter approach. Be aware that simply enabling the automatic fan profiles for your motherboard could potentially put all three of these cases into a tie with regard to both temperature and noise.

AI’s grip on design forces us to reconsider our role in shaping perception, reality, and—most importantly—decision-making.Image composed in Figma using AI-generated assets.I love a good prototype.You know that old saying—a picture’s worth a thousand words? Well, a prototype is worth a million, especially if you’re a developer, a stakeholder, or a decision-maker trying to make sense of a complex idea with a lot of moving parts.A prototype compresses context. It gives form to the abstract. It invites feedback for iteration and improvement. I’ve built them my whole career, and I still believe they’re the most powerful artifacts in product design.But I’m also starting to worry.The old daysBack in the early days of the web, I used to prototype in hand-coded HTML. Not because I loved code, but because I cared about quality. Browsers were unpredictable animals. Netscape and IE rendered the same markup in wildly different ways. The best we could do was chase consistency through hours of trial and error—hoping somehow that one of us would find and document the answer for the rest.Then Jeffrey Zeldman came along, armed with his famous pop culture wit and transparent brilliance, rallying the web community behind standards and semantic code. And it worked. Slowly, thankfully, the browser makers listened. We built better websites with better languages. HTML became standardized and meaningful under the hood.That was craft.Not just the mechanics of markup, but the intentionality behind it. Craft, to me, is thoughtful execution learned over time. It’s the subtle accumulation of experience, taste, and judgment. It’s a uniquely human achievement.The new nowFast forward to today, and we’re surrounded by tools promising instant output. AI is the new rallying cry, and its promise is both thrilling and disorienting.Tools like Lovable, v0.dev, and Cursor offer prototyping at the speed of thought. With a single prompt, we can summon UI layouts, component libraries, even entire interaction flows. It’s an addictive sort of magic. And in a product world driven by speed and iteration, this kind of acceleration is a godsend.But there’s something quietly unsettling about the ease of it all.Because with great speed comes great risk—perhaps to our users and to our own hard-won standards. And ironically, those who seem to value “craft” as the standard bearers of the current definition—forged exclusively in the conventional tooling of Figma—seem to be the loudest proponents of the new speed.René Magritte, The Treachery of Images (1929). Los Angeles County Museum of Art.This is not a pipeMagritte once painted a pipe and wrote underneath, “Ceci n’est pas une pipe”—This is not a pipe.He was right. It’s just a painting of a pipe, a representation, not the object itself. Postmodern thinkers wasted many French brain cells expanding on this idea, which eventually made its way into popular culture via The Matrix film franchise.In UX, we live and breathe representations. Wireframes, mockups, user flows, prototypes—they’re all stand-ins for future experiences. And yet, stakeholders and product teams often quickly treat them as the final product. The flow becomes the experience. The mockup becomes the truth.Add AI to the mix, and the illusion intensifies exponentially.When an AI-generated interface looks authentic and clickable, it’s dangerously easy to accept it at face value. But what if it’s based on flawed assumptions? What if it reflects patterns that don’t serve our users? What if it simply looks finished, when it’s not even close to holding real value?The risk of satisficingHerbert Simon had a made-up word for this kind of decision-making: satisficing. A blend of “satisfy” and “suffice.” It means settling for a good-enough solution when the perfect one is too costly or too far out of reach.In AI-generated design, satisficing isn’t just a risk—it’s the default.The algorithm gives us something that looks fine, behaves fine, and maybe even tests fine. And in the absence of the right checkpoints for critical thought, we’re liable to ship it. Not because it’s right, but because it’s fast and frictionless.And that worries me.Because over time, we get complacent and stuck in our comfort zones. When that happens, design becomes more template-driven. Interfaces lose connectivity to the humans they’re supposed to serve. And worst of all, we stop asking why.Diagram inspired by Herbert Simon’s model of bounded rationality. Created by author.Shifting times (and how we respond)Now, there’s nothing inherently wrong about satisficed decision making. In fact, Simon viewed the term practically—recognizing that humans, limited in time, knowledge, and processing capacity, operate within what he called a “bounded rationality.”In agile product design, this is the whole point of an MVP.The problem arises when we’re out of sync with one another, when one discipline overrides the other with disregard, deciding that something is “good enough” without considering the wider trade offs.The optimist in me wants to believe we’re well-suited and prepared for this inevitability.I’m currently one of those displaced knowledge workers, looking for my next opportunity in UX / Product Design. I’ve seen the shift from using the term UX Designer to Product Designer in the job descriptions. Leaving the organizational debates and the shameful clickbait aside, this shift seems to signal a natural evolution—traditional UX design roles are moving deeper into product delivery.But if design and product are becoming equal partners in the organizational chart, then our collective vision should be to make decisions together, without being a consensus machine. That means mapping out our processes and synthesizing data into rational decisions within a new bounded reality—one that’s accelerated from the start.Because the point isn’t to eliminate satisficing. It’s to make it conscious, collaborative, and aligned. UX and design professionals need to be embedded in the conversation—not just reacting to outputs, but helping frame the questions and the goals. Otherwise, speed wins by default—leaving craft, context, and care lost in the latest sprint.The new frontierI’m not anti-AI. Quite the opposite. I’m genuinely excited about what these tools can unlock—especially in early design stages, where low fidelity and high experimentation are crucial. We should be moving faster. We should be looking at and testing more ideas. We should be using AI to remove blockers and free up energy for deeper thinking.But we also need to stay alert. We need to protect the human-centered insights and the basic fundamentals of context and critical thought that live outside the models.We can’t let the ease of generation become a substitute for our better judgment. We can’t let groupthink dictate taste. We can’t let empathy get stripped from the process just because the output looks like a viable product to the loudest person in the room.As designers, our job is not just to create. It’s to question. To inform. To shape. To provoke. To guide.And sometimes, to remind the team… This is not a pipe.This is not a pipe: UX, AI, and the risk of satisficed product design was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.

Sophie Rucker had been living and working in London for five years when a trip to a yoga training school in Bali presented her with an alternative to the rat race. Despite enjoying life in London, witnessing digital nomads balance work with sun, sea, and relaxed vibes in the Indonesian island province prompted her to pursue more freelance work.  At the start of 2020, having set herself up as a communications strategist for NGOs and social impact organisations, Sophie quit her permanent role and moved to Bali. Despite the uncertainty of the progressing pandemic, she found the space she needed to grieve her mother, whom she had lost not long before. And to Sophie’s delight, the digital nomad lifestyle has fulfilled many of her expectations. She soon noticed, however, a distinct bias against her choice of location. Some potential clients wouldn’t even entertain a conversation, because she was based in Bali. “I couldn’t make sense of it — it felt so stupid,” she explains. “I’m working with organisations like Greenpeace and the UNDP to instigate positive global change, as well as being a somatic trauma counsellor, so when people assume I’m not doing ‘serious work’ out here, it grinds my gears.” Now she has greater control over the projects she pursues, Sophie tells employers she lives in Indonesia, and is transparent about exactly where once she’s secured a contract. It’s the same for many of her remote working friends in Bali, who don’t disclose their location to remote employers for fear of losing work. The 💜 of EU techThe latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!Getting snubbed from projects, haemorrhaging your savings on basic living costs and constantly edging on burnout are usually the hardships associated with full-time home-based working in a metropolitan centre like London, New York, or Amsterdam. Despite the dominant utopian narrative presented in the media — think bossing it at the beach, bottomless cocktails, and a perennial tan — the reality of balancing global travel with remote work has always been hard. And it’s only getting harder: surging costs, political turbulence, and fickle visa rules are pushing digital nomads in new directions. Forking out for freedom New research from the Dutch neobank Bunq has revealed the hidden financial, emotional and mental toll, with its survey of 5,000 workers across Europe who identify as digital nomads and/or living internationally. Indeed, just one in five say that working internationally has positively impacted their career, with Britons in particular (25%) saying their career has actually suffered as a result of being a digital nomad. It’s certainly not the picture that wistful salaried employees conjure when daydreaming at their desks. For experts in the field, however, the tough reality is widely known. “Many of those experimenting with the lifestyle can’t sustain it,” says David Cook, an anthropologist and researcher at University College London who specialises in remote work. “Maintaining self-discipline, staying productive, and finding the space to focus gets worse over time, not better, alongside all the other external circumstances.” Managing the finance side is an area of particular concern. Bunq found that 17% of study participants feel less financially secure, while 14% are spending more than expected. Although this cohort isn’t weighed down by a mortgage or a huge rental deposit, they do have to factor in local taxes, medical bills, nomad visa costs, insurance claims, legal assistance, and banking fees. Sophie boarding a flight from Bali to visit family in Australia. Credit: Sophie Rucker The top unforeseen expenses, according to Bunq, include medical expenses (16%) and local taxes (15%). Less common, but equally unsettling, is that 5% of nomads across Europe have had to pay for emergency evacuation costs.   All that is before budgeting for the rise in everyday living costs, which have impacted home-based and remote workers alike. Everyone is feeling the pinch, with the majority of Europeans (67%) noticing the rise in food and beverage prices in the past 12 months, as per data from the Dutch firm Innova Market Insights. Day-to-day budgeting trumps a laundry list of other anxieties too. In the first quarter of 2025, McKinsey’s ConsumerWise research found that Europeans ranked rising prices and inflation as their number one concern over issues such as job security, international conflicts, climate change, and political tension, to name a few. Geoarbitrage — decoupling life and work from a specific location to make your income go further — has long been a practice employed by digital nomads. Coined by Tim Ferriss in his 2009 book The 4-Hour Workweek, the tactic is now often being reconsidered due to increased outgoings. “Accommodation has always been the biggest challenge, but in the last few years, after COVID-19 and the war in Ukraine, it’s significantly more expensive, sometimes €200 extra a month for the same place and conditions haven’t changed,” says Anna Maria Kochanska, a strategist who advises governments on digital nomad policy, and has been nomadic since 2017. Anna Maria tends to avoid Airbnb, negotiating directly with apartment owners for midterm rentals, but even so, her rental outgoings are much higher in 2025. “I’m based in Barcelona at the moment, and of course, one solution is to go to new and emerging destinations, with fewer tourists and nomads, but my travel costs are going up too, so I’m moving around less frequently.” Popular digital nomad hubs like Barcelona, Lisbon, and Mexico City are losing their affordable edge, as available housing dries up, prices rise, and neighbourhoods are transformed to meet the needs of itinerant knowledge workers. Local residents are tiring of the impact remote workers are having, and have been protesting against the influx. The souring of once-beloved hubs is leading nomads to look elsewhere and decamp to more off-the-beaten-track destinations. According to 2025 data from Nomad List, which tracks cities, locations and remote workers through the trips booked on its platform, cities like Sarajevo, Portimao, and Varna are emerging as some of the most popular among nomad, with 46% of them staying in one city for less than seven days, and 33% staying between seven and 30 days. Fatigued by visa strategising While some digital nomads are travelling less and avoiding established hotspots to mitigate rising expenses, others are turning their backs on location independence entirely. Kach Umandap has been nomadic since 2014, originally starting as a virtual assistant, then moving into blogging and e-commerce. “For a Filipino like me, there are a ton of limitations on the places I can visit visa-free, but I was determined to visit every single country in the world,” says Kach. “I had to be really strategic about planning and already figure out where I would go afterwards, which is perhaps not the carefree image you have of digital nomad life.”  During certain weeks, Kach would spend more time arranging visas and doing travel admin than her actual job. She often had to do expensive visa runs to neighbouring countries to reset the clock. For example, when based in Vietnam, she needed to travel to Laos every 30 days, pay for transport, a hotel, and a booking agent each time. Having achieved the goal of working from all 193 UN member states and spending thousands of dollars each year on visa applications, Kach has returned to the Philippines to slowly establish her base there. Kach in Turkmenista, one of the 193 UN states she’s worked in. Credit: Kach Umandap Although new digital nomad visas are being rolled out constantly — the latest include Taiwan and the Philippines — many are launched hurriedly, so governments can have a horse in the race in the global talent tussle. Each one has wildly different eligibility criteria and often high minimum income requirements. Iceland, for example, requires a monthly salary of $7,763 (€6,868). Few digital nomads actually even engage with these visa programs. Grappling with a messy landscape and muddy definitions of “a digital nomad,” those eligible are being deterred. For nomads who do try, an application can take months to process, and putting one in only to find out you aren’t eligible due to poor signposting is hugely stressful. “We have the best lifestyle in the world, yet the worst ecosystem,” says Gonçalo Hall, CEO of NomadX, a global platform for digital nomads and president of the Digital Nomad Association Portugal. “Nomads have the numbers, energy, and economic force, but the cohesion is missing.” What’s more, nomads with ”weaker” passports, such as those from Syria, Pakistan, and Nigeria, have a hard time travelling compared to those from the EU and North America. With ongoing conflicts, political instability, and changing immigration laws, crossing the next border for a period of remote work is getting more intimidating by the day.  People drop off from full-time digital nomad lifestyles for many reasons though, from loneliness and moving too often to dealing with bureaucracy and the precarity of their careers. “It’s not for everyone, and although many people experiment with the lifestyle, they discover the real struggle a few months to a year in,” says Cook, of UCL. “It gets harder over time, so successful, long-term nomads need to be disciplined, resilient and self-motivated — in many ways, the perfect neoliberal person.” Cook is in his eighth year of collecting data in Chiang Mai, Thailand with the same group of people and estimates that 90% of the nomads in his research give up the lifestyle in the first year or two. “They tend to start hyper mobile, but end up craving place and being embedded in communities, which is not easy to sustain while living on the move,” explains Cook. “This is compounded when their income situation is precarious.” A strong pull, no matter the cost With 60 million digital nomads predicted to have joined the ranks by 2030, the lifestyle — despite, or even because of its challenges — remains alluring. For the knowledge workers who are forcibly displaced due to war, climate disaster, or fears of persecution, digital nomadism offers the chance to earn, even when on the move. For today’s remote workers, change is the only constant, and roaming patterns will continue to shift, as people adapt and find ways to thrive amid global change. They might choose to housesit through platforms like Nomador and Trusted Housesitters instead of renting, become an e-resident in a country like Estonia to maximise profit and minimise cost, or travel less and embed themselves deeper in a community. After all, the same autonomy and flexibility that draws people to this lifestyle also enables them to overcome the hurdles that come their way. Back in Bali, the housing and rental market is booming — and the clamour about overtourism is getting louder. To slow its development and ease local worries, the Balinese officials have floated the idea of a tourist tax, set to cost around $100 (€88) per day. In the current climate, Sophie is paying £750 (€881) a month for her cabin in Bali — just £70 (€82) shy of the room she rented in London — so she cannot save and is feeling the pressure to maintain her earnings. “The only thing that means I can make it work is the culture and lifestyle — for example, I work when my clients are sleeping, because of the different time zones,” she explains. “It eases my anxiety and enables me to solve problems more creatively.”  As many of her friends return home due to rocketing costs, Sophie is committed to staying put. “I’m in a privileged position to be working on some big projects, and am paying taxes in the UK and contributing to the local economy here,” she says. “I have to keep checking in on myself, but I’ve come to a very conscious decision: loving Bali and this life as much as I do, why should it be any cheaper than where I started?”  Story by Megan Carnegie Megan Carnegie is a London-based independent journalist who specialises in writing features about the world of technology, work, and busines (show all) Megan Carnegie is a London-based independent journalist who specialises in writing features about the world of technology, work, and business for publications like WIRED, Business Insider, Digital Frontier and BBC. Her work is underpinned by a desire to investigate what's not working in the working world, and how more equitable conditions can be secured for workers — whatever their industry. Get the TNW newsletter Get the most important tech news in your inbox each week. Also tagged with

Sophie Rucker had been living and working in London for five years when a trip to a yoga training school in Bali presented her with an alternative to the rat race. Despite enjoying life in London, witnessing digital nomads balance work with sun, sea, and relaxed vibes in the Indonesian island province prompted her to pursue more freelance work.  At the start of 2020, having set herself up as a communications strategist for NGOs and social impact organisations, Sophie quit her permanent role and moved to Bali. Despite the uncertainty of the progressing pandemic, she found the space she needed to grieve her mother, whom she had lost not long before. And to Sophie’s delight, the digital nomad lifestyle has fulfilled many of her expectations. She soon noticed, however, a distinct bias against her choice of location. Some potential clients wouldn’t even entertain a conversation, because she was based in Bali. “I couldn’t make sense of it — it felt so stupid,” she explains. “I’m working with organisations like Greenpeace and the UNDP to instigate positive global change, as well as being a somatic trauma counsellor, so when people assume I’m not doing ‘serious work’ out here, it grinds my gears.” Now she has greater control over the projects she pursues, Sophie tells employers she lives in Indonesia, and is transparent about exactly where once she’s secured a contract. It’s the same for many of her remote working friends in Bali, who don’t disclose their location to remote employers for fear of losing work. Getting snubbed from projects, haemorrhaging your savings on basic living costs and constantly edging on burnout are usually the hardships associated with full-time home-based working in a metropolitan centre like London, New York, or Amsterdam. Despite the dominant utopian narrative presented in the media — think bossing it at the beach, bottomless cocktails, and a perennial tan — the reality of balancing global travel with remote work has always been hard. And it’s only getting harder: surging costs, political turbulence, and fickle visa rules are pushing digital nomads in new directions. Forking out for freedom New research from the Dutch neobank Bunq has revealed the hidden financial, emotional and mental toll, with its survey of 5,000 workers across Europe who identify as digital nomads and/or living internationally. Indeed, just one in five say that working internationally has positively impacted their career, with Britons in particular (25%) saying their career has actually suffered as a result of being a digital nomad. It’s certainly not the picture that wistful salaried employees conjure when daydreaming at their desks. For experts in the field, however, the tough reality is widely known. “Many of those experimenting with the lifestyle can’t sustain it,” says David Cook, an anthropologist and researcher at University College London who specialises in remote work. “Maintaining self-discipline, staying productive, and finding the space to focus gets worse over time, not better, alongside all the other external circumstances.” Managing the finance side is an area of particular concern. Bunq found that 17% of study participants feel less financially secure, while 14% are spending more than expected. Although this cohort isn’t weighed down by a mortgage or a huge rental deposit, they do have to factor in local taxes, medical bills, nomad visa costs, insurance claims, legal assistance, and banking fees. Sophie boarding a flight from Bali to visit family in Australia. Credit: Sophie Rucker The top unforeseen expenses, according to Bunq, include medical expenses (16%) and local taxes (15%). Less common, but equally unsettling, is that 5% of nomads across Europe have had to pay for emergency evacuation costs.   All that is before budgeting for the rise in everyday living costs, which have impacted home-based and remote workers alike. Everyone is feeling the pinch, with the majority of Europeans (67%) noticing the rise in food and beverage prices in the past 12 months, as per data from the Dutch firm Innova Market Insights. Day-to-day budgeting trumps a laundry list of other anxieties too. In the first quarter of 2025, McKinsey’s ConsumerWise research found that Europeans ranked rising prices and inflation as their number one concern over issues such as job security, international conflicts, climate change, and political tension, to name a few. Geoarbitrage — decoupling life and work from a specific location to make your income go further — has long been a practice employed by digital nomads. Coined by Tim Ferriss in his 2009 book The 4-Hour Workweek, the tactic is now often being reconsidered due to increased outgoings. “Accommodation has always been the biggest challenge, but in the last few years, after COVID-19 and the war in Ukraine, it’s significantly more expensive, sometimes €200 extra a month for the same place and conditions haven’t changed,” says Anna Maria Kochanska, a strategist who advises governments on digital nomad policy, and has been nomadic since 2017. Anna Maria tends to avoid Airbnb, negotiating directly with apartment owners for midterm rentals, but even so, her rental outgoings are much higher in 2025. “I’m based in Barcelona at the moment, and of course, one solution is to go to new and emerging destinations, with fewer tourists and nomads, but my travel costs are going up too, so I’m moving around less frequently.” Popular digital nomad hubs like Barcelona, Lisbon, and Mexico City are losing their affordable edge, as available housing dries up, prices rise, and neighbourhoods are transformed to meet the needs of itinerant knowledge workers. Local residents are tiring of the impact remote workers are having, and have been protesting against the influx. The souring of once-beloved hubs is leading nomads to look elsewhere and decamp to more off-the-beaten-track destinations. According to 2025 data from Nomad List, which tracks cities, locations and remote workers through the trips booked on its platform, cities like Sarajevo, Portimao, and Varna are emerging as some of the most popular among nomad, with 46% of them staying in one city for less than seven days, and 33% staying between seven and 30 days. Fatigued by visa strategising While some digital nomads are travelling less and avoiding established hotspots to mitigate rising expenses, others are turning their backs on location independence entirely. Kach Umandap has been nomadic since 2014, originally starting as a virtual assistant, then moving into blogging and e-commerce. “For a Filipino like me, there are a ton of limitations on the places I can visit visa-free, but I was determined to visit every single country in the world,” says Kach. “I had to be really strategic about planning and already figure out where I would go afterwards, which is perhaps not the carefree image you have of digital nomad life.”  During certain weeks, Kach would spend more time arranging visas and doing travel admin than her actual job. She often had to do expensive visa runs to neighbouring countries to reset the clock. For example, when based in Vietnam, she needed to travel to Laos every 30 days, pay for transport, a hotel, and a booking agent each time. Having achieved the goal of working from all 193 UN member states and spending thousands of dollars each year on visa applications, Kach has returned to the Philippines to slowly establish her base there. Kach in Turkmenista, one of the 193 UN states she’s worked in. Credit: Kach Umandap Although new digital nomad visas are being rolled out constantly — the latest include Taiwan and the Philippines — many are launched hurriedly, so governments can have a horse in the race in the global talent tussle. Each one has wildly different eligibility criteria and often high minimum income requirements. Iceland, for example, requires a monthly salary of $7,763 (€6,868). Few digital nomads actually even engage with these visa programs. Grappling with a messy landscape and muddy definitions of “a digital nomad,” those eligible are being deterred. For nomads who do try, an application can take months to process, and putting one in only to find out you aren’t eligible due to poor signposting is hugely stressful. “We have the best lifestyle in the world, yet the worst ecosystem,” says Gonçalo Hall, CEO of NomadX, a global platform for digital nomads and president of the Digital Nomad Association Portugal. “Nomads have the numbers, energy, and economic force, but the cohesion is missing.” What’s more, nomads with ”weaker” passports, such as those from Syria, Pakistan, and Nigeria, have a hard time travelling compared to those from the EU and North America. With ongoing conflicts, political instability, and changing immigration laws, crossing the next border for a period of remote work is getting more intimidating by the day.  People drop off from full-time digital nomad lifestyles for many reasons though, from loneliness and moving too often to dealing with bureaucracy and the precarity of their careers. “It’s not for everyone, and although many people experiment with the lifestyle, they discover the real struggle a few months to a year in,” says Cook, of UCL. “It gets harder over time, so successful, long-term nomads need to be disciplined, resilient and self-motivated — in many ways, the perfect neoliberal person.” Cook is in his eighth year of collecting data in Chiang Mai, Thailand with the same group of people and estimates that 90% of the nomads in his research give up the lifestyle in the first year or two. “They tend to start hyper mobile, but end up craving place and being embedded in communities, which is not easy to sustain while living on the move,” explains Cook. “This is compounded when their income situation is precarious.” A strong pull, no matter the cost With 60 million digital nomads predicted to have joined the ranks by 2030, the lifestyle — despite, or even because of its challenges — remains alluring. For the knowledge workers who are forcibly displaced due to war, climate disaster, or fears of persecution, digital nomadism offers the chance to earn, even when on the move. For today’s remote workers, change is the only constant, and roaming patterns will continue to shift, as people adapt and find ways to thrive amid global change. They might choose to housesit through platforms like Nomador and Trusted Housesitters instead of renting, become an e-resident in a country like Estonia to maximise profit and minimise cost, or travel less and embed themselves deeper in a community. After all, the same autonomy and flexibility that draws people to this lifestyle also enables them to overcome the hurdles that come their way. Back in Bali, the housing and rental market is booming — and the clamour about overtourism is getting louder. To slow its development and ease local worries, the Balinese officials have floated the idea of a tourist tax, set to cost around $100 (€88) per day. In the current climate, Sophie is paying £750 (€881) a month for her cabin in Bali — just £70 (€82) shy of the room she rented in London — so she cannot save and is feeling the pressure to maintain her earnings. “The only thing that means I can make it work is the culture and lifestyle — for example, I work when my clients are sleeping, because of the different time zones,” she explains. “It eases my anxiety and enables me to solve problems more creatively.”  As many of her friends return home due to rocketing costs, Sophie is committed to staying put. “I’m in a privileged position to be working on some big projects, and am paying taxes in the UK and contributing to the local economy here,” she says. “I have to keep checking in on myself, but I’ve come to a very conscious decision: loving Bali and this life as much as I do, why should it be any cheaper than where I started?”  Story by Megan Carnegie Megan Carnegie is a London-based independent journalist who specialises in writing features about the world of technology, work, and busines (show all) Megan Carnegie is a London-based independent journalist who specialises in writing features about the world of technology, work, and business for publications like WIRED, Business Insider, Digital Frontier and BBC. Her work is underpinned by a desire to investigate what's not working in the working world, and how more equitable conditions can be secured for workers — whatever their industry. Get the TNW newsletter Get the most important tech news in your inbox each week. Also tagged with

Floyd Bennett Field is a massive piece of federal property in Marine Park, Brooklyn, a floodplain that’s regularly deluged since Hurricane Sandy. Noah Martz, a Brooklyn Law School student, has an idea for how to use it that has Reddit talking. What to do with Floyd Bennett Field (FBF) has long perplexed planners, and the site now finds itself entangled in an online tug of war match between competing architectural ideologies.  “Hero Village” is the name of Martz’s land use proposal for the former airfield. It would bring approximately 20,000 residential units designated for NYPD and FDNY officers, and EMTs to the 1,300-acre plot. The design is “inspired by President Trump’s vision to build beautifully again,” Hero Village’s promotional video states. “Mr. President, it’s time for New York to truly back the blue,” the video concludes.  Martz regularly makes appeals to “MAGA YIMBY” and “neotrad” accounts on X (formerly Twitter) to drum up support for the proposal through the Hero Village NYC X account, which arrives amid other traditional propositions for New York. Penn Station’s revival, for instance, could very well yield a neoclassical design. It’s safe to say trad architects and their sympathizers feel emboldened by this president. “The idea for Hero Village came from witnessing firsthand how increasingly unaffordable New York City has become, especially for those who protect and serve the city,” Martz told AN. “Today, over 52 percent of NYPD officers live outside the five boroughs, largely due to high housing costs. At the same time, the city faces a chronic shortage of new housing construction, especially larger, family-sized units. Hero Village is a response to these problems.” The proposal however hasn’t been without criticism from other very online interlocutors. Traditional loft buildings would line Hero Village’s main thoroughfare, supported by a cyberlink rail system. (Courtesy Hero Village) “In reality, there are much more efficient ways of building density, even if you want to add facade articulation in the unclear ‘historic’ style described in the post,” said AN contributor Ryan Scavnicky, author of Architecture and Videogames: Intersecting Worlds. As a professor at Marywood University, Scavnicky studies internet subcultures and how architectural ideas proliferate on social media. “Critiquing the proposal itself—it’s in a floodplain, its inefficient layout—are moot points because this proposal is just using architecture as a medium to sway political power,” Scavnicky added, with emphasis. (Anti) Co-op City? The FBF Shelter Complex, otherwise called the Humanitarian Emergency Response and Relief Center at FBF, was established at the South Brooklyn airfield in 2023 for migrant families inside shuttered aircraft hangars. By December 2024, there were at least 850 children living in the complex and attending New York City public schools. The complex was shut down in winter 2025 by New York City Mayor Eric Adams—teachers have since raised grave concerns over displaced migrant family welfare.  Hero Village was rolled out in the months after the Adams administration evacuated the FBF Shelter Complex. Its proposed architecture takes cues from Poundbury, a master planned community in the U.K. “endorsed by King Charles III,” Martz said, but also places closer to home like Cobble Hill, Carroll Gardens, and Brooklyn Heights. The Cumberland Street development near Barclays Center and Gateway Estates in East New York are other precedents Martz pointed to.  A cyberlink rail system would support Hero Village, with a direct connection to the 2/5. (Courtesy Hero Village) The main drag at Hero Village is a north-south thoroughfare lined by the kind of loft buildings you’d see in Soho or the Garment District of Manhattan. A cyberlink rail system would shuttle the main axis, which terminates at a monumental obelisk. This rail line would connect Hero Village denizens to the Flatbush Avenue–Brooklyn College (2/5) subway stop. The cyberlink rail system itself is inspired by Elon Musk’s Hyperloop and Tesla’s Robovan. In the future, “advanced tunneling technology” could extend the 2 Train down Flatbush Avenue, connecting Hero Village with New York City, Martz posited. Martz drew up the master plan himself in Google Sketchup, he said, which took “over a year.” He then hired a rendering studio for the final graphics. Every street at Hero Village would be named after an NYPD or FDNY officer killed in the line of duty.  “I believe it’s essential to create places that also serve as spaces of reflection and remembrance,” Martz said in regard to the obelisk and the street names. He added: “The idea of an obelisk as the central memorial was inspired by its deep historical significance in American public spaces. One of the earliest examples dates back to Williamsburg, Virginia, where an obelisk was erected to honor those who opposed the Stamp Act of 1765.” Martz finds inspiration from obelisks erected after the 1765 Stamps Act rebellion. (Boston Public Library/Wikimedia Commons/CC BY 2.0) “Obelisks are now common markers of solemn remembrance, particularly for fallen service members,” Martz continued. “Hero Village will include several other memorials within park spaces and community centers dedicated to those who have given their lives in service to New York.” To mitigate flooding, Martz alluded to an unlikely example: Co-op City in the Bronx, which was likewise built on marshland. “There is ample precedent for successful residential development in flood-prone areas,” Martz noted. “While Hero Village differs significantly in style [from Co-op City], this precedent shows the feasibility of development with proper mitigation measures.” Martz does have misgivings about the comparison, however. “I am strongly opposed to the modernist ‘tower in the park’ planning approach championed by Le Corbusier, which shaped developments like Co-op City,” Martz replied when asked about his philosophy. “While Co-op City successfully provides a large number of affordable housing units, its 1960s-era design reflects a deeply flawed urban planning philosophy. The development suffers from an inefficient use of land, a lack of street-level connectivity, and an absence of human-scale, mixed-use environments.” “By contrast,” Martz continued, “Hero Village would deliver more housing on a smaller footprint through thoughtful design and land use. It emphasizes traditional urbanism with walkable narrow streets, mixed-use buildings, human-scaled architecture, and a transit-oriented layout that supports both residents and the broader community.” The main thoroughfare would terminate at a monumental obelisk. (Courtesy Hero Village) The North Forty Natural Area would be preserved and existing aircraft hangars would become museums and event spaces at Hero Village. Daycare centers, supermarkets, and playgrounds would abound. Martz elaborated Hero Village would incorporate best practices from New York’s East Side Coastal Resiliency Project. This means Hero Village would have a resilient seawall and ample park space which is not only “an aesthetic feature,” Martz said, but also “a core piece of flood protection infrastructure.” A Ruinous Ideology? Today, Martz is actively courting the Trump administration to help make Hero Village happen, but also New York City Councilmembers including Inna Vernikov, and Mayor Adams. He’s written letters to U.S. Housing and Urban Development (HUD) Secretary Scott Turner, Interior Secretary Doug Burgum, and NYPD and FDNY union associations. The promotional video for Hero Village congratulates Trump for his “stunning victory.” Floyd Bennett Field is in proximity to Councilmember Vernikov’s South Brooklyn district. Today, Vernikov is a polemic figure—she recently made headlines for showing up to a Brooklyn College protest “with a gun visible in her hip,” but she was later cleared of the “illegal gun charge.” Hero Village has publicly asked for Vernikov’s support on social media. Still, Martz affirmed he thinks Hero Village could garner bipartisan favor. “In March, a joint task force was launched to explore how underutilized federal land can be repurposed to increase housing supply and reduce costs across the country,” Martz added. “Utilizing [FBF] to provide housing for those who have dedicated their lives to public service is a logical and moral use of the site. It’s a bipartisan solution, one that should unite local, state, and federal officials.” Scavnicky however sees cracks in this logic: “In an attempt to woo Trump, Musk, and their base constituents, it seems almost like just an attempt to get their attention,” he said of the plan. “The proposal does create affordable housing for the working class, yet only members of the working class who serve the crown, err, I mean the state are worthy of purchasing units [sic].” “This X account wants to get retweeted so badly that they are willing to create architecture that betrays the needs of the people,” Scavnicky continued. “But more importantly, it serves as a fine example of an ideology’s inherent class discrimination through reasoning: Why wouldn’t these politicians support this project if it was for everyone instead of just for cops and firefighters?” Hero Village takes inspiration from Brooklyn Heights, Cobble Hill, and other historic neighborhoods. (Courtesy Hero Village) Renderings of Hero Village are similar to another recent proposal for FBF shared last March by Eli Lever, a local real estate developer. Lever’s design calls for much larger proto-Hausmannian courtyard buildings, as opposed to Martz’s brownstones. The Jamaica Bay-Rockaway Parks Conservancy (JBRPC) has also proposed a climate hub for the grounds, a decidedly different use from the housing ideas. When asked about who will be eligible to live in Hero Village, and whether or not it’d be open to teachers and social workers like Co-op City, Martz replied: “These details are still being developed. The proposal has only recently been made public. The current focus is on generating community interest and gathering feedback.” Scavnicky cautions against attempts to look to the past to inform the future. “The need for architecture to uphold some image of an ideal past is a ruinous ideology, as can be seen in any American suburban house with fake storm windows,” Scavnicky elaborated. “This is inefficiency in service of the image—all when we should be looking toward new ways of living rather than romanticizing the past. And it’s not just about aesthetic treatment—the architectural plan of the proposed city is also an exact duplicate of an older world that doesn’t, to me, deserve to be recreated with such monotony.”

A Microsoft employee has managed to circumvent a block instituted earlier this week that limited mentions of “Palestine,” “Gaza,” and “Genocide” in email subject lines or in the body of a message. Nisreen Jaradat, a senior tech support engineer at Microsoft, emailed thousands of employees on May 23rd with the subject line: “You can’t get rid of us.”“As a Palestinian worker, I am fed up with the way our people have been treated by this company,” the note, a copy of which was obtained by The Verge, reads. “I am sending this email as a message to Microsoft leaders: the cost of trying to silence all voices that dare to humanize Palestinians is far higher than simply listening to the concerns of your employees.”It’s not immediately clear how Jaradat got around the block. The email calls on Microsoft employees to sign a petition by the No Azure for Apartheid (NOAA) group, which urges Microsoft to end its contracts with the Israeli government. NOAA is behind several high-profile protest actions in recent weeks, and Jaradat, a member, also encourages colleagues to join the group in different capacities. Microsoft spokesperson Frank Shaw directed The Verge to a previous statement it shared when the block was initially reported, saying that mass emailing colleagues “about any topic not related to work is not appropriate,” and that the company has “taken measures to try and reduce those emails to those that have not opted in.”NOAA organizer Hossam Nasr called Microsoft’s decision to block words “particularly egregious.”“Microsoft keeps telling its workers to go through the appropriate channels, and yet time and time again, those who speak up in ‘appropriate channels’ from viva engage posts to HR tickets are silenced or ignored,” Nasr said in a statement. “What Microsoft is really telling us is: make it convenient for us to ignore you. Nisreen’s email summarizes it: they cannot get rid of us. We will continue protesting in all ways big and small until our demands are met.”Microsoft put this email block into place the same week as its Build developer conference, during which current and former Microsoft employees, as well as hundreds of others, have been protesting against the company’s contracts with the Israeli government. Microsoft employee Joe Lopez disrupted Build’s opening keynote on May 19th and then sent an email to thousands of Microsoft employees. The company fired him the same day.A Palestinian tech worker then disrupted Microsoft’s CoreAI head during his presentation at Build on May 20th. The next day, two former Microsoft employees disrupted a Build session, and a Microsoft executive inadvertently revealed internal messages regarding Walmart’s use of AI moments later. There were also protests outside the conference venue on multiple days this week.This week’s protests and emails come just days after Microsoft acknowledged its cloud and AI contracts with Israel, but it claimed that an internal and external review had found “no evidence” that its tools were used to “target or harm people” in Gaza.Read the full email below:Yesterday, Microsoft chose to utterly and completely discriminate against an entire nation, an entire people, and an entire community by blocking all employees from sending any outbound email containing the words “Palestine”, “Gaza”, “genocide”, or “apartheid”. Microsoft leaders justified this blatant censorship by saying it was to prevent you from receiving emails like the email that you are reading right now. Even though Microsoft SLT are aware that this “short term solution” is easily bypassable, as this email clearly proves, Microsoft still doubled down, insisted on not rolling back the policy, and decided to continue targeting and repressing their Palestinian, Arab, Muslim, and allied workers. They refused to revoke this censorship tactic, despite its potential illegality, dozens of employees expressing how racist of a decision it was, and even leaders admitting they see how it can be perceived as discriminatory and targeted. This further proves how little Microsoft values Palestinian lives and Palestinian suffering.As a Palestinian worker, I am fed up with the way our people have been treated by this company. I am sending this email as a message to Microsoft leaders: the cost of trying to silence all voices that dare to humanize Palestinians is far higher than simply listening to the concerns of your employees. Had this useless and discriminatory policy been revoked, as I tried to request numerous times through so-called “proper channels”[1][2], I would not be sending you all this email.Despite claiming to have “heard concerns from our employees and the public regarding Microsoft technologies used by the Israeli military to target civilians or cause harm in the conflict in Gaza” in a statement riddled with lies, admissions, and absurd justifications, Microsoft has shown that they are utterly uninterested in hearing what we have to say.Microsoft claims that they “provide many avenues for all voices to be heard”. However, whenever we try to discuss anything substantial about divesting from genocide in the “approved channels”, workers are retaliated against, doxxed, or silenced. Microsoft has deleted relevant employee questions in AMAs with executives and shut down Viva Engage posts in dedicated channels for asking SLT questions. Managers have warned outspoken directs to stay quiet and have even openly retaliated against them. When my community tries to flag issues and concerns to HR/GER/WIT, we have been met with racist outcomes with double standards. Throughout all this, Microsoft has sent a clear message to their employees: There are no proper channels at Microsoft to express your concerns, disagreements, or even questions about how Microsoft is using your labor to kill Palestinian babies.Over this past week, Microsoft has shown their true face, brutalizing, detaining, firing, pepper spraying, threatening and insulting workers and former workers protesting at Microsoft Build. This email censorship is simply the latest example in a long list of recent extreme and outrageous escalations by Microsoft against my community. Enough is enough.It has become clear that Microsoft will not listen to us out of the goodness of their hearts.Microsoft will not change their stance just because it is the moral or even legal thing to do. Microsoft will only divest from genocide once it becomes more expensive for them to kill Palestinians than not. Right now, Microsoft makes a lot of money from genocide-profiteering, so we must make support for genocide even more expensive.The situation in Palestine is more urgent by the minute. More and more Palestinians are being killed of starvation under the Israeli Occupation Forces (IOF)‘s bombing campaign, invasion, and siege that has martyred an estimated 400,000 Palestinians. The IOF have kidnapped over 16,000 Palestinians and placed them in torture and rape camps. 1.93 million Palestinians in Gaza have been displaced, and over 40,000 Palestinians have been displaced in the West Bank.While a hostile work environment is difficult, it cannot compare to the horrors taking place in Palestine - horrors that we as Microsoft employees are complicit in. These futile attempts to silence our community, while painful at times, are evidence that the pressure we are applying is working. This is not the time for baby steps or gradual progress. Starving infants cannot wait any longer. We, as a company of over 200,000 employees, are providing the technological backbone for Israel’s genocidal war machine in Palestinian. We, as employees of this company, have a responsibility to end our employer’s complicity in this AI-assisted genocide! Now is the time to escalate against Microsoft and end this Microsoft-powered genocide!I am calling on every employee of conscience to:Sign No Azure for Apartheid’s petition calling for a termination of all Microsoft contracts with the Israeli military and government: https://noaa.cc/petitionStrongly consider whether you want to stay in the company and fight for change from within, or if you want to leave and stop contributing labor to genocide.If you choose to leave Microsoft to no longer be complicit in genocide, do not go quietly. The No Azure for Apartheid campaign is ready to help you make an impact on your way out for Palestine, and we will also do our best to provide you support before leaving. Reach out to us expressing your interest to leave here.If you choose to stay, continue to fight from the inside to end Microsoft’s, and your own, complicity in war crimes, join the No Azure for Apartheid campaign. If you are worried about being public with your affiliation, rest assured that as a worker-led grassroots movement, we have members with all levels of anonymity and risk level. Some of our members are publicly visible and will even publicly confront our war-criminal executives, such as Satya Nadella, Mustafa Suleyman, and Jay Parikh at major Microsoft events like the 50th Anniversary celebration and Microsoft Build. Other members choose to stay completely anonymous and still contribute to the critical work of the campaign. There is room for everyone: https://noaa.cc/joinWhile I do understand that as Microsoft employees, we cannot fully boycott Microsoft, most of us can focus on the priority targets set by the Boycott, Divest, and Sanction (BDS) movement, which recently set Microsoft as a priority target. The main target of the boycott is Microsoft Gaming, especially X-Box. We can also encourage our friends and family to boycott Microsoft where possible.To Microsoft Senior Leadership team specifically:You cannot silence Palestine.You cannot silence Gaza.You cannot hide your involvement in genocide and apartheid.Fre e PalestineNisreen JaradatSee More:

This Deposit of ‘Weird’ Cretaceous Amber Could Reveal Hints to Long-Forgotten Tsunamis in Japan A new study highlights the potential of amber fossils to capture evidence of powerful, prehistoric ocean waves A tsunami might have occured some 115 million years ago, near where deposits of Cretaceous amber were found in Japan. Wikimedia Commons under CC0 1.0 Scientists in Japan have uncovered amber deposits that may hold elusive evidence of tsunamis that occurred between 114 million and 116 million years ago. Their findings were published in the journal Scientific Reports last week. The researchers stumbled upon the amber—fossilized tree resin—by chance while collecting rocks from a sand mine in Hokkaido, an island in northern Japan. The deposit would have been on the seafloor when it was formed during the Cretaceous period. “We found a weird form of amber,” says lead author Aya Kubota, a geologist at the National Institute of Advanced Industrial Science and Technology in Japan, to Katherine Kornei at Science News. The scientists analyzed the resin with a technique called fluorescence imaging, in which they snapped photos of the remains under ultraviolet light. This helped them see how the amber was separated by layers of dark sediment, creating shapes known as “flame structures.” The unusual pattern arises when soft amber deforms before completely hardening. “Generally, they will form when a denser layer gets deposited on top of a softer layer,” says Carrie Garrison-Laney, a geologist at Washington Sea Grant who was not involved in the study, to Science News. The researchers suggest this is evidence that the resin rapidly traveled from land while it was still malleable and solidified underwater. A tsunami could be what swept the trees from land to the ocean so quickly, the study authors write. If true, this could offer scientists a potential new technique for finding prehistoric tsunamis. “Identifying tsunamis is generally challenging,” Kubota explains to Live Science’s Olivia Ferrari in an email. Tsunami deposits are easily eroded by the environment, and they can also be hard to distinguish from deposits caused by other storms. But in this case, “by combining detailed field observations with the internal structures of amber, we were able to conclude that the most plausible cause was tsunamis.” Cretaceous amber deposits (a, b, d, e) and fossilized driftwood (c) examined in the study Kubota, Aya et al., Scientific Reports, 2025, under CC BY-NC-ND 4.0 Other evidence also bolsters the researchers’ conclusion: A massive, nearby landslide offers a sign that an earthquake may have occurred around the same time the amber formed, and displaced mud and tree trunks were found in the same sediments—all signs of a violent tsunami. The trunks didn’t show any signs of erosion by shallow water-dwelling marine creatures, suggesting they were carried quickly out to sea. The vegetation found in the fossil deposit suggests multiple tsunamis occurred within the span of two million years, reports Hannah Richter for Science. But Garrison-Laney tells Science News that more evidence is needed to prove the amber is linked to a tsunami. She’s not sure the Cretaceous tree resin would have stayed soft once it hit the cold ocean water. “That seems like a stretch to me,” she tells the publication, adding that research on more of the area’s amber deposit will be needed to confirm the findings. With further study, scientists could use amber-rich sediments as a way to identify tsunamis throughout history. “Resin offers a rare, time-sensitive snapshot of depositional processes,” Kubota tells Live Science. Previously, scientists have found tiny crustaceans, prehistoric mollusks and even hell ants encased in the orangey resin, a window into worlds past. Now, “the emerging concept of ‘amber sedimentology’ holds exciting potential to provide unique insights into sedimentological processes,” Kubota adds to Live Science. Get the latest stories in your inbox every weekday. More about: Fossils Japan New Research Oceans Tsunami