Reading Time: 10 minutes Picking an omnichannel marketing platform can feel like walking into a tech maze. Every vendor promises personalized customer experiences and 360-degree views. But behind the technical terminologies, most platforms just add noise. Right now, your customers expect seamless, intuitive experiences, whether they’re on your website, checking email, scrolling Instagram, or walking into your store. And they don’t care what platform you’re using. They care that it works. That it feels cohesive. And if your current tools can’t keep up, you’ll feel it in your churn rate, in your campaign ROI, and in the silence when nobody clicks. This article explains how to actually choose an omnichannel marketing automation platform that delivers a measurable, meaningful impact.   What is an Omnichannel Marketing Platform? An omnichannel marketing platform brings all your customer touchpoints—email, SMS, social, web, and more—into a single, unified connected system. It tracks customer behavior across different devices, personalizes communication in real time, and automates actions based on where each customer is in their journey. In short, such platforms allow you to completely harness omnichannel marketing — no more juggling five tools to launch a campaign or manually syncing customer profiles. It’s about delivering the right message, on the right channel, at exactly the right moment, without missing a beat. How Do Omnichannel Marketing Automation Platforms Work? At the core of omnichannel marketing platforms is automation, and it’s what makes them truly powerful. These tools don’t just streamline your marketing, they do the heavy lifting for you by intelligently responding to customer behavior in real time, on the right channel. Here’s how it works: Data Integration: The platform gathers data from every interaction your customers have with your brand, whether it’s a social media click, an email open, or a web visit. It stores and syncs that data, building a comprehensive customer profile. Behavioral Triggers: Based on that profile, the platform automatically triggers personalized actions. If a customer browses a product on your website and abandons it, the system can send them a targeted follow-up email with a discount. Or, if they engage with a post on Instagram, they might receive an SMS with relevant content. Multi-Channel Coordination: Instead of running isolated campaigns across different platforms, omnichannel automation makes sure your messaging is synchronized, no matter where your customer interacts with your brand. The experience is seamless regardless of whether it is conducted on a mobile device, desktop, or in-store. Ultimately, these platforms use automation to enable smarter, more personal marketing, allowing brands to swiftly reach their customers with the right message at the right time. Why is an Omnichannel Marketing Platform So Important for Marketing Teams? Marketing today is about being seen everywhere your customers are and delivering the right message in the right way. An omnichannel marketing platform makes that possible, and here’s why it’s crucial: Drives Better Engagement: Customers expect a smooth experience no matter where they interact with your brand. When your marketing is consistent across email, social media, and your website, it creates a sense of connection. More than just seeing your ads, they’re actually engaging with your brand in a way that feels personalized, familiar, and authentic. Makes Campaigns More Effective: With an omnichannel platform, you can monitor your campaigns in real-time and quickly adjust them if things aren’t going as planned. No more waiting for reports to trickle in. You can make changes on the fly, which means your marketing efforts are always aligned with what’s working at the moment. Allows for True Personalization: Forget generic messaging. An omnichannel marketing platform helps you gather data from every customer interaction, allowing you to tailor your approach based on what each customer is interested in. Builds Stronger Customer Relationships: When you engage with customers across multiple channels in a relevant, timely way, you make them feel seen and valued. This connection goes beyond a single sale. It turns casual buyers into loyal customers who trust your brand to deliver on their needs, no matter where they are. Delivers More Bang for Your Buck: The beauty of automation is that it frees up your team to focus on your omnichannel strategy, while the omnichannel marketing automation platform handles the routine tasks. This efficiency leads to better targeting, reduced costs, and a stronger ROI. You’re reaching the right customers at the right time without wasting effort. Helps You Make Smarter Decisions: All your customer data is centralized, so you’re not guessing anymore. Whether you need to optimize a campaign or uncover new opportunities, the insights provided by the platform allow you to make data-driven decisions that move your business forward. Responds to Customers in Real Time: When someone shows interest in your product, the last thing you want is to lose that momentum. Omnichannel marketing platforms trigger automatic follow-ups based on actions customers take, so they get the right message when they’re most interested, whether it’s through an email, text, or on social media. Keeps Your Brand Consistent: With everything tied together in one platform, your message, tone, and offers stay consistent across channels. No matter where a customer encounters your brand, they’ll have the same experience and brand recognition each time. Elevates the Customer Experience: When all of your channels work together, customers feel like they’re interacting with a brand that really gets them. The result? A better overall customer experience, which translates to stronger loyalty, higher engagement, and more referrals. In short, an omnichannel marketing platform is a game-changer for B2C marketing teams. It brings your efforts together in a way that’s efficient, intelligent, and most importantly, human, making it easier to engage your audience and deliver results.   How to Choose the Right Omnichannel Marketing Platform for Your Team Choosing the right omnichannel marketing platform is a big decision for any team. It’s an investment that can elevate your marketing strategies, enhance omnichannel customer engagement, and improve overall performance. But with so many options available, how do you ensure you’re making the best choice for your team? Here are some key factors to think about. Integration Capabilities: Your platform needs to seamlessly integrate with the tools you already use, so you can focus on what really matters. Whether it’s your CRM, email marketing automation software, or social media platforms, you don’t want to waste time and energy managing multiple systems that don’t talk to each other. Ask yourself, how easily will this platform integrate with and support the tools and platforms you already use? Ease of Use and Customization: A platform that’s difficult to use is more of a burden than a help. Look for one that’s intuitive and easy for your team to get comfortable with. The last thing you want is a tool that causes frustration and slows things down. Think about how user-friendly the platform is for your team. Can you easily customize features to fit your unique needs? Data and Analytics: An omnichannel marketing platform should give you clear, actionable insights so you can make smart, informed decisions. Does the platform provide detailed omnichannel analytics that you can use to refine your campaigns? Can it help you track customer journeys and behaviors across channels? Scalability and Support: Your business is growing, and your platform needs to grow with it. The last thing you want is to outgrow your tool in six months and have to go through the hassle of switching to something new. Check whether the platform is scalable enough to accommodate your future growth. What level of customer support is offered, and how responsive is the team? Now that you have a sense of what to consider when choosing an omnichannel marketing automation platform, let’s dive into the key features to look for.   5 Key Features to Look for in an Omnichannel Marketing Automation Platform You can’t build a high-performing marketing engine founded on disconnected tools and vague customer data. If your team is working across five different platforms to run a single campaign, something’s broken. The tool you pick will either streamline your marketing or slow it down. So, forget the bells and whistles for a moment. What you really need are features that bring clarity to your customer experience. Here are the five features that serve as the foundation of a platform that can scale with your brand. 1. Unified Customer Profiles across Channels Modern marketing starts with understanding. A powerful omnichannel marketing platform should combine customer data from every touchpoint (website visits, email clicks, mobile app activity, purchase history, and other interactions) into a single, continuously updated profile. This unified view helps your team move from being ‘reactive’ to being ‘proactive’. Instead of blasting generic messages, you can deliver relevant content tailored to where that customer is in their journey. It’s the difference between feeling like a brand knows you… and feeling like it’s spam. 2. Behavior-Driven Automation Workflows Static email blasts are outdated. Customers expect relevant, timely communication based on how they engage with your brand. The platform you choose should let you create workflows that automatically trigger actions like sending a reminder, adjusting content, or changing the message channel, based on real-time behavior. For example, a user who browses a product but doesn’t buy it, should receive a well-timed nudge — maybe an email, or a push notification. The point is: your platform needs to adapt to customer intent and behavior, not force every lead down the same path. 3. Real-Time Analytics and Reporting You shouldn’t have to wait 48 hours to know if something flopped. You need to be able to tweak your omnichannel marketing automation strategy in real-time based on what’s happening right now. Does the platform offer real-time insights into campaign performance? Can you adjust tactics immediately based on live data? Also, no one wants 20 meaningless charts. Look for a platform that shows you the vital metrics, like clicks, conversions, and drop-offs, so your team can make quick, sure choices. 4. A Centralized Campaign Builder for Every Channel If you’re logging in and out of separate tools to handle email, SMS, web and mobile push notifications, and in-app messaging, something’s broken. Your omnichannel marketing platform should let you map and launch all of those in one place, from one logic flow. That way, if you’re running a product launch, you can build the entire experience—email, follow-up text, in-app message—all from the same workspace. This keeps your messaging consistent, and it saves your team loads of time. 5. Scalable Personalization Powered by AI Everyone talks about omnichannel personalization. But if it takes your team hours to set up basic name merges or segments, it’s not scalable. A strong platform should help you personalize campaigns at scale using AI, not by making you do more, but by automating based on real customer data. Whether that’s product recommendations, timing messages based on when someone usually engages, or switching up channels depending on preferences, the goal is simple: make it feel like a one-on-one conversation, not a broadcast.   5 Best Omnichannel Marketing Platforms to Increase Customer Engagement 1. MoEngage MoEngage is a powerful customer engagement platform built for B2C marketing teams that want to create seamless, personalized journeys across channels like email, mobile and web push notifications, SMS, WhatsApp, in-app messaging, web, and more. It’s designed to help brands understand their customers deeply and act on that understanding in real time. What makes MoEngage stand out is how it brings all your customer data into one unified platform, allowing you to automate complex journeys without jumping between tools or teams. Whether you’re re-engaging an app user, launching an omnichannel campaign, or sending a personalized offer, this platform makes it easy and efficient. No wonder so many brands switch to MoEngage! How Pricing Works: MoEngage offers a tiered pricing model based on Monthly Tracked Users (MTUs). The Growth plan starts around $750/month, but it depends on what features you want to use. Larger brands can opt for the Enterprise plan, which includes more advanced features, higher limits, and dedicated support. Best For: Growth-focused brands that want to deeply personalize customer experiences at scale, particularly in industries like Ecommerce, fintech, media, quick-service restaurants (QSRs), travel, and mobile-first apps. In fact, it’s the perfect Ecommerce marketing automation platform for omnichannel customer engagement. If your team values real-time insights, automation, and customer-centric engagement, MoEngage is likely a great fit. 2. Shopify Plus Shopify Plus is an enterprise-level Ecommerce platform designed to help brands deliver a seamless shopping experience across all customer touchpoints. It enables brands to sell on various platforms, including online stores, mobile apps, social media, and physical retail locations, all managed from a single dashboard. While Shopify Plus does a great job managing omnichannel commerce, it’s not as feature-rich on the marketing automation side. If your team is looking for deep personalization, behavioral segmentation, or advanced journey building, you’ll likely need to connect Shopify with a marketing automation software platform. How Pricing Works: Shopify Plus pricing varies based on specific business requirements and sales volumes. Best For: High-volume omnichannel retail marketers and brands looking for a scalable Ecommerce solution that offers basic omnichannel capabilities and centralized management of multiple sales channels. 3. ActiveCampaign ActiveCampaign does a great job of bridging marketing automation with a personal touch. It’s built for businesses that don’t just want to send mass emails, but send smart ones. The platform shines when it comes to customer segmentation, letting you trigger emails, SMS, or even site messages based on real behavior, not just assumptions. That said, it’s not the kind of tool you just open and instantly “get.” The automation builder is powerful, but there’s a learning curve. Still, once you set it up, it runs like a machine that’s personalized, timely, and way less manual effort than you’d expect. How Pricing Works: Pricing starts at $29 per month and scales based on contact volume and feature set. Plans can go up to $149/month or more, depending on business needs. Best For: Small to mid-sized businesses looking for a cost-effective, flexible marketing automation platform with strong segmentation and multichannel engagement tools. (No, we’re not getting into the omnichannel vs. multichannel marketing debate now). 4. HubSpot HubSpot is an all-in-one platform that helps brands grow by focusing on inbound marketing, sales, and customer service. It’s well-suited for those looking to integrate their marketing efforts across various channels, without the need for complex technical skills. Honestly, HubSpot’s strength is in inbound marketing and CRM. However, its capabilities in advanced omnichannel campaign automation aren’t as extensive as those in some other platforms. If you need highly sophisticated marketing features, you may want to look elsewhere. How Pricing Works: Pricing starts at $800 per month for the Marketing Hub. For full access to all features, the Enterprise plan starts at $3,600 per month. Best For: Brands that focus on inbound marketing and CRM, looking for a user-friendly platform to manage omnichannel efforts easily.   Migrate to a Better Omnichannel Marketing Platform Today One thing’s clear: not all omnichannel marketing platforms are created equal. The right platform should feel less like another tool and more like a strategic partner, helping you understand your audience, stay consistent across touchpoints, and make marketing smarter, not harder. MoEngage stands out for this very reason. In fact, our omnichannel marketing platform is built for teams who want more than just dashboards. It’s for marketers who want results. And the best part is, migrating to a customer engagement platform has never been easier. Want to see MoEngage in action? Book a demo today and explore what better marketing looks like. The post How to Choose an Omnichannel Marketing Platform appeared first on MoEngage.

🚀 Get started with the V-Ray ArchViz Collection → https://bit.ly/AnimateFaster V-Ray delivers world-class renders. But when your projects call for animated people, camera movement, or fast client feedback—traditional workflows can slow you down. In this video, we’ll show you how to combine V-Ray, Anima, and Chaos Vantage to create dynamic, animated scenes—and explore them in real time. --------------------------------------------------------------------------- Imagine. Design. Believe. Chaos provides world-class visualization solutions helping you share ideas, optimize workflows and create immersive experiences. Everything you need to visualize your ideas from start to finish. From architecture and VFX to product design and e-commerce, Chaos empowers creators to bring their projects to life. Our industry-leading tools, including V-Ray, Enscape, and Corona, are built for architects, designers, AEC professionals, and CG artists. Whether you’re crafting photorealistic visuals, immersive real-time experiences, or cinematic VFX, Chaos delivers the power and flexibility to render anything. 🔎 Explore Chaos products → https://bit.ly/ExploreChaos 🎓 Learn more & get free tutorials → https://bit.ly/ChaosWebinars 🔔 Subscribe for the latest updates! 🔗 Follow us: 👉 LinkedIn: https://bit.ly/ChaosLinkedIn 👉 Instagram: https://bit.ly/ChaosIG 👉 Facebook: https://bit.ly/Chaos_Facebook #Chaos #V-Ray #3DRendering #Visualization

In our newest showcase, the FLIP Fluids Addon takes on a face that feels familiar – a chaotic canvas inspired by the Joker. Vibrant fluid simulations bring emotional depth and striking transitions, as color flows across skin with cinematic precision. 🎨 Using the Color Attribute in tandem with our Mixing Plugin, we craft mesmerizing blends that dance over the surface. Surface Tension and Sheeting enhance realism, allowing liquid trails to cling and slide in perfect harmony. 💧 A boosted friction value on the skin lets the fluid settle in haunting detail, while ShaderPLUS gives it a glossy, almost surreal look. Hair collisions? Solved via Geometry Nodes, converted to volumes and optimized meshes. And thanks to flip_color and Dynamic Paint, a vibrant wetmap forms – right where emotion meets simulation. 🛍️ FLASH SALE ALERT! From May 30 – June 2, FLIP Fluids is part of the FlippedNormals FLASH SALE – grab it now alongside other top Blender tools at a beautifully chaotic discount. #b3d #blender3d #motiondesign #vfx #jokerface #fluidsimulation #blenderaddons #3dart #digitalart #cgivfx #visualeffects #flippednormals #blendercommunity #shorts

Few roles evolve as quickly as that of the modern CIO. A great way to prepare for a future that is largely unknown is to build your adaptability skills through diverse work experiences, says Bhavik Rao, CIO for the Americas at Vertiv. Learn from your wins and your losses and carry on. Stay free of comfort zones and run towards the chaos. Leaders are born of challenges and not from comfort.Bhavik shares what he’s facing now, how he’s navigating it, and the hard-won lessons that helped shape his approach to IT leadership.Here’s what he had to say:What has your career path looked like so far? I actually started my career as a techno-functional consultant working with the public sector. That early experience gave me a solid grounding in both the technical and process side of enterprise systems. From there, I moved into consulting, which really opened up my world. I had the opportunity to work across multiple industries, leading everything from mobile app development and eCommerce deployments to omnichannel initiatives, data platforms, ERP rollouts, and ultimately large-scale digital transformation and IT strategy programs. It was fast paced, challenging, and incredibly rewarding.  That diversity shaped the way I think today. I learned how to adapt quickly, connect dots across domains, and communicate with everyone from developers to CXOs. Eventually, that path led me to Vertiv, where I now serve as the CIO for the Americas, in addition to leading a couple of global towers, such as data/AI and engineering systems, for example. I’ve been fortunate to lead initiatives that drive operational efficiency, scale GenAI adoption, and turn technology into a true business enabler.   Related:What are the highlights along your career path? There have been several defining moments, both wins and challenges, that have shaped how I lead today. One of the most pivotal chapters has been my time at Vertiv. I joined when the company was still owned by private equity. It was an intense, roll-up-your-sleeves kind of environment. Then, in 2020, we went public -- a huge milestone. But just as we were ramping up our digital transformation, COVID hit, and with it came massive supply chain disruptions. In the middle of all that chaos, I was asked to take over a large-scale transformation program that was struggling. bhBhavik RaoIt wasn’t easy. There were legacy challenges, resistance to change, and real execution pressure. But we rallied, restructured the program, and launched it. That experience taught me a lot about leading under pressure, aligning teams around outcomes, and staying focused even when everything feels like it’s shifting. Related:Another major learning moment was earlier in my career when I lost a large national account I’d spent over seven years building. That was a tough one, but it taught me resilience. I learned not to attach my identity to any one outcome and to keep moving forward with purpose. Then, there are the moments of creation, like launching VeGA, our internal GenAI platform at Vertiv. Seeing it go from idea to impact, with thousands of users and 100+ applications, has been incredibly energizing. It reminded me how powerful it is when innovation meets execution. I’ve also learned the power of being a “player-coach.” I don’t believe in leading from a distance. I get involved, understand the challenges on the ground, and then help teams move forward together.  What’s your vision for the future of sovereign AI? For me, sovereign AI isn’t just a regulatory checkbox; it’s about strategic autonomy. At our company, we are trying to be very intentional about how we scale AI responsibly across our global footprint. So, when I think about sovereign AI, I define it as the ability to control how, where, and why AI is built and deployed with full alignment to your business needs, risk posture, and data boundaries. Related:I’ve seen firsthand how AI becomes a competitive advantage only when you have governance, infrastructure flexibility, and contextual intelligence built in. Our work with VeGA, for example, has shown that employees adopt AI much faster when it’s embedded into secure, business-aligned workflows and not just bolted on from the outside. For CIOs, the shift to sovereign AI means: Designing AI infrastructure that can flex whether it’s hosted internally, cloud-based, or hybrid Building internal AI fluency so your teams aren't fully reliant on black-box solutions Creating a framework for trust and explainability, especially as AI touches regulated and legal processes It’s not about doing everything in-house, but it is about knowing what’s mission-critical to control. In my view, sovereign AI is less about isolation and more about intentional ownership. What do you do for fun or to relax? Golf is my go-to. It keeps me grounded and humble! It’s one of those games that’s as much about mindset as it is about mechanics. I try to work out regularly when I am not traveling for work.  I also enjoy traveling with my family and listening to podcasts.   What advice would you give to young people considering a leadership path in IT? Be curious, stay hands-on, don’t rush the title, and focus on impact. Learn the business, not just the tech. Some of the best technologists I’ve worked with are the ones who understand how a supply chain works or how a sale actually closes. Also, don’t be afraid to take on messy, undefined problems. Run toward the chaos. That’s where leadership is born. And finally, surround yourself with people smarter than you. Build teams that challenge you. That’s where real growth happens. 

html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd" A still from a demo shot created using MotionMaker, the new generative AI toolset introduced in Maya 2026.1 for roughing out movement animations. Autodesk has released Maya 2026.1, the latest version of its 3D modeling and animation software for visual effects, games and motion graphics work.The release adds MotionMaker, a new AI-based system for generating movement animations for biped and quadruped characters, especially for previs and layout work. Other changes include a new modular character rigging framework inside Bifrost for Maya, plus updates to liquid simulation, OpenPBR support and USD workflows. Autodesk has also released Maya Creative 2026.1, the corresponding update to the cut-down edition of Maya for smaller studios. MotionMaker: new generative AI tool roughs out movement animations The headline feature in Maya 2026.1 is MotionMaker: a new generative animation system.It lets users “create natural character movements in minutes instead of hours”, using a workflow more “like giving stage directions to a digital actor” than traditional animation. Users set keys for a character’s start and end positions, or create a guide path in the viewport, and MotionMaker automatically generates the motion in between. At the minute, that mainly means locomotion cycles, for both bipeds and quadrupeds, plus a few other movements, like jumping or sitting. Although MotionMaker is designed for “anyone in the animation pipeline”, the main initial use cases seem to be layout and previs rather than hero animation. Its output is also intended to be refined manually – Autodesk’s promotional material describes it as getting users “80% of the way there” for “certain types of shots”. Accordingly, MotionMaker comes with its own Editor window, which provides access to standard Maya animation editing tools. Users can layer in animation from other sources, including motion capture or keyframe animation retargeted from other characters: to add upper body movements, for example. There are a few more MotionMaker-specific controls: the video above shows speed ramping, to control the time it takes the character to travel between two points. There is also a Character Scale setting, which determines how a character’s size and weight is expressed through the animation generated. You can read more about the design and aims of MotionMaker in a Q&A with Autodesk Senior Principal Research Scientist Evan Atherton on Autodesk’s blog. According to Atherton, the AI models were trained using motion capture data “specifically collected for this tool”. That includes source data from male and female human performers, plus wolf-style dogs, although the system is “designed to support additional [motion] styles” in future. Bifrost: new modular character rigging framework Character artists and animators also get a new modular rigging framework in Bifrost.Autodesk has been teasing new character rigging capabilities in the node-based framework for building effects since Maya 2025.1, but this seems to be its official launch. The release is compatibility-breaking, and does not work with earlier versions of the toolset. The new Rigging Module Framework is described as a “modular, compound-based system for building … production-ready rigs”, and is “fully integrated with Maya”. Animators can “interact with module inputs and outputs directly from the Maya scene”, and rigs created with Bifrost can be converted into native Maya controls, joints and attributes. Bifrost: improvements to liquid simulation and workflow Bifrost 2.14 for Maya also features improvements to Bifrost’s existing functionality, particularly liquid simulation. The properties of collider objects, like bounciness, stickiness and roughness, can now influence liquid behavior in the same way they do particle behavior and other collisions. In addition, a new parameter controls air drag on foam and spray thrown out by a liquid. Workflow improvements include the option to convert Bifrost curves to Maya scene curves, and batch execution, to write out cache files “without the risk of accidentally overwriting them”. LookdevX: support for OpenPBR in FBX files LookdevX, Maya’s plugin for creating USD shading graphs, has also been updated. Autodesk introduced support for OpenPBR, the open material standard intended as a unified successor to the Autodesk Standard Surface and Adobe Standard Material, in 2024. To that, the latest update adds support for OpenPBR materials in FBX files, making it possible to import or export them from other applications that support OpenPBR: at the minute, 3ds Max plus some third-party renderers. LookdevX 1.8 also features a number of workflow improvements, particularly on macOS. USD for Maya: workflow improvements USD for Maya, the software’s USD plugin, also gets workflow improvements, with USD for Maya 0.32 adding support for animation curves for camera attributes in exports.Other changes include support for MaterialX documents and better representation of USD lights in the viewport. Arnold for Maya: performance improvements Maya’s integration plugin for Autodesk’s Arnold renderer has also been updated, with MtoA 5.5.2 supporting the changes in Arnold 7.4.2.They’re primarily performance improvements, especially to scene initialization times when rendering on machines with high numbers of CPU cores. Maya Creative 2026.1 also released Autodesk has also released Maya Creative 2026.1, the corresponding update to the cut-down edition of Maya aimed at smaller studios, and available on a pay-as-you-go basis.It includes most of the new features from Maya 2026.1, including MotionMaker, but does not include Bifrost for Maya. Price and system requirements Maya 2026.1 is available for Windows 10+, RHEL and Rocky Linux 8.10/9.3/9.5, and macOS 13.0+.The software is rental-only. Subscriptions cost $255/month or $2,010/year, up a further $10/month or $65/year since the release of Maya 2026. In many countries, artists earning under $100,000/year and working on projects valued at under $100,000/year, qualify for Maya Indie subscriptions, now priced at $330/year. Maya Creative is available pay-as-you-go, with prices starting at $3/day, and a minimum spend of $300/year. Read a full list of new features in Maya 2026.1 in the online documentation Have your say on this story by following CG Channel on Facebook, Instagram and X (formerly Twitter). As well as being able to comment on stories, followers of our social media accounts can see videos we don’t post on the site itself, including making-ofs for the latest VFX movies, animations, games cinematics and motion graphics projects.

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