Get ready to be mercilessly chainsawed in half by randos rolling around the map like bowling balls, ‘cause the Gears of War: Reloaded multiplayer beta is this happening this weekend and next. It’ll be a nice dose of 2006 nostalgia hitting right in th

This month, join forces to tackle the paranormal crises of a mysterious federal agency under siege in the cooperative first-person shooter FBC: Firebreak, lead your team to victory in the iconic all-out warfare of Battlefield 2042, test your skills as a new Fazbear employee managing and maintaining the eerie pizzeria of Five Nights at Freddy’s: Help Wanted 2 or live for the thrill of the hunt in the realistic hunting open world theHunter: Call of the Wild. All of these titles and more are available in June’s PlayStation Plus Game Catalog lineup*.    Meanwhile, PS2’s Deus Ex: The Conspiracy merges action-RPG, stealth and FPS gameplay in PlayStation Plus Premium.    All titles will be available to play on June 17.   PlayStation Plus Extra and Premium | Game Catalog  View and download image Download the image close Close Download this image FBC: Firebreak | PS5 Launching on the PlayStation Plus Game Catalog this month is FBC: Firebreak, a cooperative first-person shooter set within a mysterious federal agency under assault by otherworldly forces. Return to the strange and unexpected world of Control or venture in for the first time in this standalone, multiplayer experience. As a years-long siege on the agency’s headquarters reaches its boiling point, only Firebreak—the Bureau’s most versatile unit—has the gear and the guts to plunge into the building’s strangest crises, restore order, contain the chaos, and fight to reclaim control. Join forces with friends or strangers to tackle each job as a well-oiled crew. Survival in this three-player cooperative FPS hinges on quick thinking and seamless teamwork as you scramble to tame raging paranatural crises across a variety of unexpected locations.    View and download image Download the image close Close Download this image Battlefield 2042 | PS4, PS5 Battlefield 2042 is a first-person shooter that marks the return to the iconic all-out warfare of the franchise. With the help of a cutting-edge arsenal, engage in intense, immersive multiplayer battles. Lead your team to victory in both large all-out warfare and close quarters combat on maps from the world of 2042 and classic Battlefield titles. Find your playstyle in class-based gameplay and take on several experiences comprising elevated versions of Conquest and Breakthrough. Explore Battlefield Portal, a platform where players can discover, create, and share unexpected battles from Battlefield’s past and present. View and download image Download the image close Close Download this image Five Nights at Freddy’s: Help Wanted 2 | PS5 Five Nights at Freddy’s: Help Wanted 2 is the sequel to the terrifying VR experience that brought new life to the iconic horror franchise. As a brand new Fazbear employee you’ll have to prove you have what it takes to excel in all aspects of Pizzeria management and maintenance. Find out if you have what it takes to be a Fazbear Entertainment Superstar! View and download image Download the image close Close Download this image theHunter: Call of the Wild | PS4 Discover an atmospheric hunting game like no other in this realistic, stunning open world – regularly updated in collaboration with its community. Immerse yourself in the single player campaign, or share the ultimate hunting experience with friends. Roam freely across meticulously crafted environments and explore a diverse range of regions and biomes, each with its own unique flora and fauna. Experience the intricacies of complex animal behavior, dynamic weather events, full day and night cycles, simulated ballistics, highly realistic acoustics, and scents carried by the wind. Select from a variety of weapons, ammunition, and equipment to create the ultimate hunting experience. With a diverse range of wildlife, including Jackrabbits, Mallard Ducks, Black Bears, Elk, and Moose, you will need to strategically match prey to weaponry to successfully track, lure, and ambush animals based on their unique behavior and environment. View and download image Download the image close Close Download this image We Love Katamari Reroll + Royal Reverie | PS4, PS5 We Love Katamari Damacy, the second title in the Katamari series released in 2005, has been remastered with redesigned graphics and a revamped in-game UI. The King of the Cosmos accidentally destroyed all the stars in the universe. He sent his son, the Prince, to Earth and ordered him to create a large katamari. Roll the katamari to make it bigger and bigger, rolling up all the things on the earth. You can roll up anything from paper clips and snacks in the house, to telephone poles and buildings in the town, to even living creatures such as people and animals. Once the katamari is complete, it will turn into a star that colors the night sky. You cannot roll up anything larger than the current size of your katamari, so the key is to think in advance about the order in which you roll things up around the stage. In Royal Reverie, roll up katamari as the King of All Cosmos in his boyhood! View and download image Download the image close Close Download this image Eiyuden Chronicles: Hundred Heroes | PS4, PS5 Directed and produced by the creator of treasured JRPG series Suikoden, Eiyuden Chronicle: Hundred Heroes provides a contemporary take on the classic JRPG experience. In the land of Allraan, two friends from different backgrounds are united by a war waged by the power-hungry Galdean Empire. Explore a diverse, magical world populated by humans, beastmen, elves and desert people. Meet and recruit over 100 unique characters, each with their own vivid voice acting and intricate backstories. Over four years in the making, and funded by the most successful Kickstarter videogame campaign of 2020, Eiyuden Chronicle: Hundred Heroes features turn-based battles, a staggering selection of heroes and a thrilling story to discover. View and download image Download the image close Close Download this image Train Sim World 5 | PS4, PS5 The rails are yours in Train Sim World 5! Take on new challenges and new roles as you master the tracks and trains of iconic cities across 3 new routes. Immerse yourself in the ultimate rail hobby and embark on your next journey. Be swept off your feet with the commuter mayhem of the West Coast main line with the Northwestern Class 350, the twisting Kinzigtalbahn with the tilting DB BR 411 ICE-T, or the sun-soaked tracks of the San Bernardino line and its Metrolink movements, powered by the MP36 & F125.  View and download image Download the image close Close Download this image Endless Dungeon | PS4, PS5 Endless Dungeon is a unique blend of roguelite, tactical action, and tower defense set in the award-winning Endless Universe. Plunge into an abandoned space station alone or with friends in co-op, recruit a team of shipwrecked heroes, and protect your crystal against never-ending waves of monsters… or die trying, get reloaded, and try again. You’re stranded on an abandoned space station chock-full of monsters and mysteries. To get out you’ll have to reach The Core, but you can’t do that without your crystal bot. That scuttling critter is your key to surviving the procedurally generated rooms of this space ruin. Sadly, it’s also a fragile soul, and every monster in the place wants a piece of it. You’re going to have to think quick, plan well, place your turrets, and then… fireworks! Bugs, bots and blobs will stop at nothing to turn you and that crystal into dust and debris. With a large choice of weapons and turrets, the right gear will be the difference between life and death. PlayStation Plus Premium  View and download image Download the image close Close Download this image Deus Ex: The Conspiracy | PS4, PS5This is an emulation of the classic PS2 title, Deus Ex: The Conspiracy, playable on PS4 and PS5 for the first time. The year is 2052 and the world is a dangerous and chaotic place. Terrorists operate openly – killing thousands; drugs, disease and pollution kill even more. The world’s economies are close to collapse and the gap between the insanely wealthy and the desperately poor grows ever wider. Worst of all, an age- old conspiracy bent on world domination has decided that the time is right to emerge from the shadows and take control.  *PlayStation Plus Game Catalog and PlayStation Plus Premium/Deluxe lineups may differ by region. Please check PlayStation Store on release day. 

IntroductionHello! My name is Denys. I was born and raised in Nigeria, where I'm currently based. I began my journey into 3D art in March 2022, teaching myself through online resources, starting, of course, with the iconic donut tutorial on YouTube. Since then, I've continued to grow my skills independently, and now I'm working toward a career in 3D generalism, with a particular interest in environment art.I originally got into Blender because SketchUp wasn't free, and I could not keep up with the subscriptions. While searching for alternatives, I came across Blender. That's when I realized I had installed it once years ago, but back then, the interface completely intimidated me, and I gave up on it. This time, though, I decided to stick with it – and I'm glad I did.I started out creating simple models. One of my first big projects was modeling the entire SpongeBob crew. That led to my first animation, and eventually, the first four episodes of a short animated series (though it's still incomplete). As I grew more confident, I began participating in online 3D competitions, like cgandwe, where I focused on designing realistic environments. Those experiences have played a huge role in getting me to where I am today.Getting Started Before starting any scene, I always look for references. It might not be the most original approach, but it's what works best for me. One piece that inspired me was a beautiful artwork by Calder Moore. I bookmarked it as soon as I saw it back in 2023, and luckily, I finally found the time to bring it to life last month.BlockoutThe goal was to match the original camera angle and roughly model the main frame of the structures. It wasn't perfect, but modeling and placing the lower docks helped me get the perspective right. Then I moved on to modeling and positioning the major structures in the scene.I gave myself two weeks to complete this project. And as much as I enjoy modeling, I also enjoy not modeling, so I turned to asset kits and free models to help speed things up. I came across an awesome paid kit by Bigmediumsmall and instantly knew it would fit perfectly into my scene.I also downloaded a few models from Sketchfab, including a lamp, desk console, freighter controls, and a robotic arm, which I later took apart to add extra detail. Another incredibly helpful tool was the Random Flow add-on by BlenderGuppy, which made adding sci-fi elements much easier. Lastly, I pulled in some models from my older sci-fi and cyberpunk projects to round things out.Kitbashing Once I had the overall shape I was aiming for, I moved on to kitbashing to pack in as much detail as possible. There wasn't any strict method to the madness; I simply picked assets I liked, whether it was a set of pipes, vents, or even a random shape that just worked in the sci-fi context. I focused first on kitbashing the front structure, and used the Random Flow add-on to fill in areas where I didn't kitbash manually. Then I moved on to the other collections, following the same process.The freighter was the final piece of the puzzle, and I knew it was going to be a challenge. Part of me wanted to model it entirely from scratch, but the more practical side knew I could save a lot of time by sticking with my usual method. So I modeled the main shapes myself, then kitbashed the details to bring it to life. I also grabbed some crates from Sketchfab to fill out the scene.Texturing This part was easily my favorite, and there was no shortcut here. I had to meticulously create each material myself. Well, I did use PBR materials downloaded from CGAmbient as a base, but I spent a lot of time tweaking and editing them to get everything just right.Texturing has always been my favorite stage when building scenes like this. Many artists prefer external tools like Substance 3D Painter (which I did use for some of the models), but I've learned so much about procedural texturing, especially from RyanKingArt, that I couldn't let it go. It's such a flexible and rewarding approach, and I love pushing it as far as I can.I wanted most of the colors in the scene to be dark, but I did keep the original color of the pipes and the pillars, just to add a little bit of vibrance to the scene. I also wanted the overall texture to be very rough and grungy. One of the biggest helps in achieving this was using the Grunge Maps from Substance 3D Painter. I found a way to extract them into Blender, and it helped.A major tool during the texturing phase was Jsplacement, which I used to procedurally generate sci-fi grids and plates. This was the icing on the cake for adding intricate details. Whenever an area felt too flat, I applied bump maps with these grids and panels to bring the materials to life. For example, both the lamp pole and the entire black metal material feature these Jsplacement Maps.Lighting For this, I didn't do anything fancy. I knew the scene was in a high altitude, so I looked for HDRI with a cloudless sky, and I boosted the saturation up a little to give it that high altitude look.Post-Production The rendering phase was challenging since I was working on a low-end laptop. I couldn't render the entire scene all at once, so I broke it down by collections and rendered them as separate layers. Then, I composited the layers together in post-production. I'm not big on heavy post-work, so I kept it simple, mostly tweaking brightness and saturation on my phone. That's about it for the post-production process.Conclusion The entire project took me 10 days to complete, working at least four hours each day. Although I've expressed my love for texturing, my favorite part of this project was the detailing and kitbashing. I really enjoyed piecing all the small details together. The most challenging part was deciding which assets to use and where to place them. I had a lot of greebles to choose from, but I'm happy with the ones I selected; they felt like a perfect fit for the scene.I know kitbashing sometimes gets a negative reputation in the 3D community, but I found it incredibly relieving. Honestly, this project wouldn't have come together without it, so I fully embraced the process.I'm excited to keep making projects like this. The world of 3D art is truly an endless and vast realm, and I encourage every artist like me to keep exploring it, one project at a time.Denys Molokwu, 3D Artist

Reading Time: 6 minutes What is marketing without data? Assumptions. Guesses. Fluff. For Chapter 6 of our book, “The Customer Engagement Book: Adapt or Die,” we spoke with Alec Haase, Product GTM Lead, Commerce and AI at Hightouch, to explore how engagement data can truly inform critical business decisions.  Alec discusses the different types of customer behaviors that matter most, how to separate meaningful information from the rest, and the role of systems that learn over time to create tailored customer experiences. This interview provides insights into using data for real-time actions and shaping the future of marketing. Prepare to learn about AI decision-making and how a focus on data is changing how we engage with customers.   Alec Haase Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? It’s a culmination of everything. Behavioral signals — the actual conversions and micro-conversions that users take within your product or website. Obviously, that’s things like purchases. But there are also other behavioral signals marketers should be using and thinking about. Things like micro-conversions — maybe that’s shopping for a product, clicking to learn more about a product, or visiting a certain page on your website. Behind that, you also need to have all your user data to tie that to. So I know someone took said action; I can follow up with them in email or out on paid social. I need the user identifiers to do that. 2. How do you distinguish between data that is actionable versus data that is just noise? Data that’s actionable includes the conversions and micro-conversions — very clear instances of “someone did this.” I can react to or measure those. What’s becoming a bit of a challenge for marketers is understanding that there’s other data that is valuable for machine learning or reinforcement learning models, things like tags on the types of products customers are interacting with. Maybe there’s category information about that product, or color information. That would otherwise look like noise to the average marketer. But behind the scenes, it can be used for reinforcement learning. There is definitely the “clear-cut” actionable data, but marketers shouldn’t be quick to classify things as noise because the rise in machine learning and reinforcement learning will make that data more valuable. 3. How can customer engagement data be used to identify and prioritize new business opportunities? At Hightouch, we don’t necessarily think about retroactive analysis. We have a system where we have customer engagement data firing in that we then have real-time scores reacting to. An interesting example is when you have machine learning and reinforcement learning models running. In the pet retailer example I gave you, the system is able to figure out what to prioritize. The concept of reinforcement learning is not a marketer making rules to say, “I know this type of thing works well on this type of audience.” It’s the machine itself using the data to determine what attribute responds well to which offer, recommendation, or marketing campaign. 4. How can marketers ensure their use of customer engagement data aligns with the broader business objectives? It starts with the objectives. It’s starting with the desired outcome and working your way back. That whole flip of the paradigm is starting with outcomes and letting the system optimize. What are you trying to drive, and then back into the types of experiences that can make that happen? There’s personalization. When we talk about data-driven experiences and personalization, Spotify Wrapped is the North Star. For Spotify Wrapped, you want to drive customer stickiness and create a brand. To make that happen, you want to send a personalized email. What components do you want in that email? Maybe it’s top five songs, top five artists, and then you can back into the actual event data you need to make that happen. 5. What role does engagement data play in influencing cross-functional decisions such as those in product development, sales, or customer service? For product development, it’s product analytics — knowing what features users are using, or seeing in heat maps where users are clicking. Sales is similar. We’re using behavioral signals like what types of content they’re reading on the site to help inform what they would be interested in — the types of products or the types of use cases. For customer service, you can look at errors they’ve run into in the past or specific purchases they’ve made, so that when you’re helping them the next time they engage with you, you know exactly what their past behaviors were and what products they could be calling about. 6. What are some challenges marketers face when trying to translate customer engagement data into actionable insights? Access to data is one challenge. You might not know what data you have because marketers historically may not have been used to the systems where data is stored. Historically, that’s been pretty siloed away from them. Rich behavioral data and other data across the business was stored somewhere else. Now, as more companies embrace the data warehouse at the center of their business, it gives everyone a true single place where data can be stored. Marketers are working more with data teams, understanding more about the data they have, and using that data to power downstream use cases, personalization, reinforcement learning, or general business insights. 7. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? As a marketer, I think proof is key. The best thing is if you’ve actually run a test. “I think we should do this. I ran a small test, and it’s showing that this is actually proving out.” Being able to clearly explain and justify your reasoning with data is super important. 8. What technology or tools have you found most effective for gathering and analyzing customer engagement data? Any type of behavioral event collection, specifically ones that write to the cloud data warehouse, is the critical component. Your data team is operating off the data warehouse. Having an event collection product that stores data in that central spot is really important if you want to use the other data when making recommendations. You want to get everything into the data warehouse where it can be used both for insights and for putting into action. For Spotify Wrapped, you want to collect behavioral event signals like songs listened to or concerts attended, writing to the warehouse so that you can get insights back — how many songs were played this year, projections for next month — but then you can also use those behavioral events in downstream platforms to fire off personalized emails with product recommendations or Spotify Wrapped-style experiences. 9. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? What we’re excited about is the concept of AI Decisioning — having AI agents actually using customer data to train their own models and decision-making to create personalized experiences. We’re sitting on top of all this behavioral data, engagement data, and user attributes, and our system is learning from all of that to make the best decisions across downstream systems. Whether that’s as simple as driving a loyalty program and figuring out what emails to send or what on-site experiences to show, or exposing insights that might lead you to completely change your business strategy, we see engagement data as the fuel to the engine of reinforcement learning, machine learning, AI agents, this whole next wave of Martech that’s just now coming. But it all starts with having the data to train those systems. I think that behavioral data is the fuel of modern Martech, and that only holds more true as Martech platforms adopt these decisioning and AI capabilities, because they’re only as good as the data that’s training the models.     This interview Q&A was hosted with Alec Haase, Product GTM Lead, Commerce and AI at Hightouch, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Alec Haase Q&A: Customer Engagement Book Interview appeared first on MoEngage.

Mario Kart World is one of the year's hottest games, but its pivot to an open world setting, while peeling back kart customization options, opened a massive rift for Sonic Racing: CrossWorlds to drift into. And Sega is determined to do everything possible to make its kart racer the one to beat by including numerous guest characters and cross-platform, multiplayer contests. I took Sonic Racing: CrossWorlds for a test drive at the Summer Game Fest, and it's a strong contender racing game of the year.Sonic Racing: CrossWorlds' Deep Kart CustomizationThe biggest difference between Sonic Racing: CrossWorlds and Mario Kart World is that Sega's title focuses on kart customization. I'm not just talking about colors and tires; CrossWorlds introduces Gadgets, add-ons that augment your car, giving your whip helpful abilities to bring into the race. (Credit: Sega)Each ride has a license plate with six slots where you can slot your chosen Gadgets. A Gadget can take up one, two, or three slots, so the idea is to find a mix that pairs well with character traits. There's a surprising amount of depth for people who want to min/max their favorite anthropomorphic animal.I chose Sonic, a speed character, and added a Gadget that started him with two boosts (one slot), a Gadget that improved his speed while trailing an opponent (two slots), and a Gadget that improved acceleration (three slots). There were so many Gadgets that I could have easily spent my entire demo session building a car to match my playstyle. I envision people happily getting lost in the weeds before participating in their first race.(Credit: Sega)Gameplay: This Ain't Mario Kart WorldAlthough it's not an open world like Mario Kart World, Sonic Racing: CrossWorlds injects a unique spin on traditional kart racing. The familiar trappings are all here, such as rings to boost your top speed. Each Grand Prix consists of three maps, but the gimmick at play is stage transitions. Recommended by Our EditorsAbout a third of the way down a course, a giant ring-portal opens, presenting a new world and track (hence the name "CrossWorlds"). The shift in tone and terrain keeps the races fast-paced and unpredictable. I particularly liked how whoever is in first place can sometimes choose which CrossWorlds track to go down, controlling the tempo. With every race completion, you earn credits based on your performance that you can cash in for new car parts.In a stark contrast to Mario Kart World, Sonic Racing: CrossWorlds is far more aggressive, even on lower difficulties. At the start of each grand prix, the game assigns you a rival—this is the character to beat, and the one who taunts you all match. Beat them all, and you can race high-powered Super variants.Just about everything caused you to lose rings: bumping into other players, the walls, and, of course, getting hit by items. The series' trademark rubberband AI is still in place, too. Even in the press demo, I wasn't safe from taking four items back to back and being knocked off the stage mere feet away from the finish line.(Credit: Sega)The demo didn't include the new characters that debuted at the Summer Game Fest, but I studied the character screen to see who else could be coming to the game. Including the 12 Sonic characters available in the demo, I counted a whopping 64 character slots. They include Hatsune Miku (the ultra-popular Vocaloid), Joker (from Persona 5), Ichiban Kasuga (from Like a Dragon), and Steve (from Minecraft). However, I hope to see other classic Sega IPs like in previous Sonic Racing titles.Platforms and Release DateWill Sega do what Nintendon't? I had an exhilarating time playing Sonic Racing: CrossWorld, and I can't wait to see more wild track compositions. Sonic Racing: CrossWorlds will be available on Nintendo Switch, PC, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X/S on Sept. 25, 2025. A Nintendo Switch 2 version is planned for later in the year.

We are pleased to announce the release of Matali Physics 6.9, the next significant step on the way to the seventh major version of the environment. Matali Physics 6.9 introduces a number of improvements and fixes to Matali Physics Core, Matali Render and Matali Games modules, presents physics-driven, completely dynamic light sources, real-time object scaling with destruction, lighting model simulating global illumination (GI) in some aspects, comprehensive support for Wayland on Linux, and more. Posted by komires on Jun 3rd, 2025 What is Matali Physics? Matali Physics is an advanced, modern, multi-platform, high-performance 3d physics environment intended for games, VR, AR, physics-based simulations and robotics. Matali Physics consists of the advanced 3d physics engine Matali Physics Core and other physics-driven modules that all together provide comprehensive simulation of physical phenomena and physics-based modeling of both real and imaginary objects. What's new in version 6.9? Physics-driven, completely dynamic light sources. The introduced solution allows for processing hundreds of movable, long-range and shadow-casting light sources, where with each source can be assigned logic that controls its behavior, changes light parameters, volumetric effects parameters and others; Real-time object scaling with destruction. All groups of physics objects and groups of physics objects with constraints may be subject to destruction process during real-time scaling, allowing group members to break off at different sizes; Lighting model simulating global illumination (GI) in some aspects. Based on own research and development work, processed in real time, ready for dynamic scenes, fast on mobile devices, not based on lightmaps, light probes, baked lights, etc.; Comprehensive support for Wayland on Linux. The latest version allows Matali Physics SDK users to create advanced, high-performance, physics-based, Vulkan-based games for modern Linux distributions where Wayland is the main display server protocol; Other improvements and fixes which complete list is available on the History webpage. What platforms does Matali Physics support? Android Android TV *BSD iOS iPadOS Linux (distributions) macOS Steam Deck tvOS UWP (Desktop, Xbox Series X/S) Windows (Classic, GDK, Handheld consoles) What are the benefits of using Matali Physics? Physics simulation, graphics, sound and music integrated into one total multimedia solution where creating complex interactions and behaviors is common and relatively easy Composed of dedicated modules that do not require additional licences and fees Supports fully dynamic and destructible scenes Supports physics-based behavioral animations Supports physical AI, object motion and state change control Supports physics-based GUI Supports physics-based particle effects Supports multi-scene physics simulation and scene combining Supports physics-based photo mode Supports physics-driven sound Supports physics-driven music Supports debug visualization Fully serializable and deserializable Available for all major mobile, desktop and TV platforms New features on request Dedicated technical support Regular updates and fixes If you have questions related to the latest version and the use of Matali Physics environment as a game creation solution, please do not hesitate to contact us.

DriftingSpirit Member Oct 25, 2017 18,563 They note how they usually start with PC and scale down, but they will be doing it the other way around this time to avoid issues with the console versions. 4:15 for console focus and 60fps 38:50 for the Series S comment  bsigg Member Oct 25, 2017 25,153 [DF] Inside The Witcher 4 Unreal Engine 5 Tech Demo: CD Projekt RED + Epic Deep Dive Interview https://www.youtube.com/watch?v=OplYN2MMI4Q www.resetera.com   Skot Member Oct 30, 2017 645 720p on Series S incoming   Bulby Prophet of Truth Member Oct 29, 2017 6,006 Berlin I think think any series s user will be happy with a beautiful 900p 30fps   Chronos Member Oct 27, 2017 1,249 This better not be a Cyberpunk situation all over again. If they can't get it to work on S, then they may just need to abandon that console. Work out a deal with MS or wait for their next generation.   HellofaMouse Member Oct 27, 2017 8,551 i wonder if this'll come out before the gen is over? good chance itll be a 2077 situation, cross-gen release with a broken ps6 version  logash Member Oct 27, 2017 6,526 This makes sense since they want to have good performance on lower end machines and they mentioned that it was easier to scale up than to scale down. They also mentioned their legacy on PC and how they plan on scaling it up high like they usually do on PC.   KRT Member Aug 7, 2020 247 Series S was a mistake   chris 1515 Member Oct 27, 2017 7,116 Barcelona Spain The game have raytracing GI and reflection it will probably be 30 fps 600p-720p on Xbox Series S.   bitcloudrzr Member May 31, 2018 21,044 Bulby said: I think think any series s user will be happy with a beautiful 900p 30fps Click to expand... Click to shrink...   Yuuber Member Oct 28, 2017 4,540 KRT said: Series S was a mistake Click to expand... Click to shrink... Can we stop with these stupid takes? For all we know it sold as much as Series X, helped several games have better optimization on bigger consoles and it will definitely help optimizing newer games to the Nintendo Switch 2.  MANTRA Member Feb 21, 2024 1,198 No one who cares about 60fps should be buying a Series S, just make it 30fps.   Roytheone Member Oct 25, 2017 6,185 Chronos said: This better not be a Cyberpunk situation all over again. If they can't get it to work on S, then they may just need to abandon that console. Work out a deal with MS or wait for their next generation. Click to expand... Click to shrink... They can just go for 30 fps instead on the Series S. No need for a special deal for that, that's allowed.  Matterhorn Member Feb 6, 2019 254 United States Hoping for a very nice looking 30fps Switch 2 version.   Universal Acclaim Member Oct 5, 2024 2,617 Maybe off topic, but is 30fps target not so important anymore for 2027 industry-leading graphics? GTA is mainly doing it for design/physics/etc. whch is why the game can't be scaled down to 720-900p/60fps?   chris 1515 Member Oct 27, 2017 7,116 Barcelona Spain Matterhorn said: Hoping for a very nice looking 30fps Switch 2 version. Click to expand... Click to shrink... It will be a full port a few years after like The Witcher 3., they don't use software lumen here. I doubt the Switch 2 Raytracing capaclity is high enough to use the same pipeline to produce the Switch 2 version. EDIT: And they probably need to redo all the assets. https://www.reddit.com/r/FortNiteBR/comments/1l4a1o4/fortnite_on_the_switch_2_looks_great_these_low/ Fortnite doesn't use Nanite and Lumen on Switch 2.  Last edited: Yesterday at 4:18 PM bitcloudrzr Member May 31, 2018 21,044 Universal Acclaim said: Maybe off topic, but is 30fps target not so important anymore for 2027 industry-leading graphics? GTA is mainly doing it for design/physics/etc. whch is why the graphics can't be scaled down to 720p/60fps? Click to expand... Click to shrink... Graphics are the part of the game that can be scaled, it is CPU load that is the more difficult part, although devs have actually made cuts in the latter to increase performance mode fps viability. Even with this focus on 60fps performance modes, they are always going to have room to make a higher fidelity 30fps mode. Specifically with UE5 though, performance has been such a disaster all around and Epic seems to be taking it seriously now.   Greywaren Member Jul 16, 2019 13,530 Spain 60 fps target is fantastic, I wish it was the norm.   julia crawford Took the red AND the blue pills Member Oct 27, 2017 40,709 i am very ok with lower fps on the series s, it is far more palatable than severe resolution drops with upscaling artifacts.   Spoit Member Oct 28, 2017 5,599 Chronos said: This better not be a Cyberpunk situation all over again. If they can't get it to work on S, then they may just need to abandon that console. Work out a deal with MS or wait for their next generation. Click to expand... Click to shrink... And yet people keep talking about somehow getting PS6 games to work on the sony portable, which is probably going to be like half as powerful as a PS5, like that won't hold games back   PLASTICA-MAN Member Oct 26, 2017 29,563 chris 1515 said: The game have raytracing GI and reflection it will probably be 30 fps 600p-720p on Xbox Series S. Click to expand... Click to shrink... There is kinda a misconception of how Lumen and the hybrid RT is handled in UE5 titles. AO is also part of the ray traced pipeline through the HW Lumen too. Just shadows are handled separately from the RT system by using VSM which in final look behvae quite like RT shadows in shape, same how FF16 handled the shadows looking like RT ones while it isn't traced. UE5 can still trace shadows if they want to push things even further.  overthewaves Member Sep 30, 2020 1,203 What about the PS5 handheld?   nullpotential Member Jun 24, 2024 87 KRT said: Series S was a mistake Click to expand... Click to shrink... Consoles were a mistake.  GPU Member Oct 10, 2024 1,075 I really dont think Series S/X will be much of a factor by the time this game comes out.   Lashley <<Tag Here>> Member Oct 25, 2017 65,679 Just make series s 480p 30fps   pappacone Member Jan 10, 2020 4,076 Greywaren said: 60 fps target is fantastic, I wish it was the norm. Click to expand... Click to shrink... It pretty much is   Super Studied the Buster Sword Member Jan 29, 2022 13,601 I hope they can pull 60 FPS off in the full game.   Theorry Member Oct 27, 2017 69,045 "target" Uh huh. We know how that is gonna go.  Jakartalado Member Oct 27, 2017 2,818 São Paulo, Brazil Skot said: 720p on Series S incoming Click to expand... Click to shrink... If the PS5 is internally at 720p up to 900p, I seriously doubt that.  Revoltoftheunique Member Jan 23, 2022 2,312 It will be unstable 60fps with lots of stuttering.   defaltoption Plug in a controller and enter the Konami code The Fallen Oct 27, 2017 12,485 Austin KRT said: Series S was a mistake Click to expand... Click to shrink... With that same attitude in this case you could say consoles are the mistake. You on your Series X or PS5 Pro are holding my 5090 back. Not so fun of a take anymore. Thats why its stupid.   Horns Member Dec 7, 2018 3,423 I hope Microsoft drops the requirement for Series S by the time this comes out.   chris 1515 Member Oct 27, 2017 7,116 Barcelona Spain PLASTICA-MAN said: There is kinda a misconception of how Lumen and the hybrid RT is handled in UE5 titles. AO is also part of the ray traced pipeline through the HW Lumen too. Just shadows are handled separately from the RT system by using VSM which in final look behvae quite like RT shadows in shape, same how FF16 handled the shadows looking like RT ones while it isn't traced. UE5 can still trace shadows if they want to push things even further. Click to expand... Click to shrink... Yes indirect shadows are handled by hardware lumen. But at the end ot doesn¡t change my comment. i think the game will be 600´720p at 30 fps on Series S.  bitcloudrzr Member May 31, 2018 21,044 Spoit said: And yet people keep talking about somehow getting PS6 games to work on the sony portable, which is probably going to be like half as powerful as a PS5, like that won't hold games back Click to expand... Click to shrink... Has it been confirmed that Sony is going to have release requirements like the XS?   Commander Shepherd Member Jan 27, 2023 173 Anyone remember when no load screens was talked about for Witcher 3?   chris 1515 Member Oct 27, 2017 7,116 Barcelona Spain No this is probably different than most game are doing it here the main focus is the 60 fps mode and after they can create a balanced(40 fps) and 30 fps mode. This is not the other way around.  stanman Member Feb 13, 2025 235 defaltoption said: With that same attitude in this case you could say consoles are the mistake. You on your Series X or PS5 Pro are holding my 5090 back. Not so fun of a take anymore. Thats why its stupid. Click to expand... Click to shrink... And your mistake is comparing a PC graphics card to a console.  PLASTICA-MAN Member Oct 26, 2017 29,563 chris 1515 said: Yes indirect shadows are handled by hardware lumen. But at the end ot doesn¡t change my comment. i think the game will be 600´720p at 30 fps on Series S. Click to expand... Click to shrink... Yes. I am sure Series S will have HW solution but probably at 30 FPS. that would be a miracle if they achieve 60 FPS.  ArchedThunder Uncle Beerus Member Oct 25, 2017 21,278 chris 1515 said: It will be a full port a few years after like The Witcher 3., they don't use software lumen here. I doubt the Switch 2 Raytracing capaclity is high enough to use the same pipeline to produce the Switch 2 version. EDIT: And they probably need to redo all the assets. https://www.reddit.com/r/FortNiteBR/comments/1l4a1o4/fortnite_on_the_switch_2_looks_great_these_low/ Fortnite doesn't use Nanite and Lumen on Switch 2. Click to expand... Click to shrink... Fortnite not using Lumen or Nanite at launch doesn't mean they can't run well on Switch 2. It's a launch port and they prioritized clean IQ and 60fps. I wouldn't be surprised to see them added later. Also it's not like the ray tracing in a Witcher 3 port has to match PS5, there's a lot of scaling back that can be done with ray tracing without ripping out the kitchen sink. Software lumen is also likely to be an option on P.   jroc74 Member Oct 27, 2017 34,465 Interesting times ahead.... bitcloudrzr said: Has it been confirmed that Sony is going to have release requirements like the XS? Click to expand... Click to shrink... Your know good n well everything about this rumor has been confirmed. /S  Derbel McDillet ▲ Legend ▲ Member Nov 23, 2022 25,250 Chronos said: This better not be a Cyberpunk situation all over again. If they can't get it to work on S, then they may just need to abandon that console. Work out a deal with MS or wait for their next generation. Click to expand... Click to shrink... How does this sound like a Cyberpunk issue? They didn't say they can't get it to work on the S.   defaltoption Plug in a controller and enter the Konami code The Fallen Oct 27, 2017 12,485 Austin stanman said: And your mistake is comparing a PC graphics card to a console. Click to expand... Click to shrink...   reksveks Member May 17, 2022 7,628 Horns said: I hope Microsoft drops the requirement for Series S by the time this comes out. Click to expand... Click to shrink... why? dev can make it 30 fps on series s and 60 fps on series x if needed. if they aren't or don't have to drop it for gta vi, they probably ain't dropping it for tw4.  chris 1515 Member Oct 27, 2017 7,116 Barcelona Spain defaltoption said: With that same attitude in this case you could say consoles are the mistake. You on your Series X or PS5 Pro are holding my 5090 back. Not so fun of a take anymore. Thats why its stupid. Click to expand... Click to shrink... No the consoles won't hold back your 5090 because the game is created with hardware lumen, RT reflection, virtual shadows maps and Nanite plus Nanite vegetation in minds. Maybe Nanite character too in final version? If the game was made with software lumen as the base it would have holding back your 5090... Your PC will have much better IQ, framerate and better raytracing with Megalight(direct raytraced shadows with tons of lighe source) and better raytracing settings in general.  bitcloudrzr Member May 31, 2018 21,044 jroc74 said: Interesting times ahead.... Your know good n well everything about this rumor has been confirmed. /S Click to expand... Click to shrink... Sony is like the opposite of a platform holder "forcing" adoption, for better or worse.   defaltoption Plug in a controller and enter the Konami code The Fallen Oct 27, 2017 12,485 Austin chris 1515 said: No the consoles won't hold back yout 5090 because the game is created with hardware lumen, RT reflection, virtual shadows maps and Nanite plus Nanite vegetation in minds. Maybe Nanite character too in final version? If the game was made with software lumen as the base it would have holding back your 5090... Your PC will have much better IQ, framerate and better raytracing with Megalight(direct raytraced shadows) and better raytracing settings in general. Click to expand... Click to shrink... Exactly, the series s is not a "mistake" or holding any version of the game on console or even PC back, that's what I'm saying to the person I replied to, its stupid to say that.   cursed beef Member Jan 3, 2021 998 Have to imagine MS will lift the Series S parity clause when the next consoles launch. Which will be before/around the time W4 hits, right?   Alvis Saw the truth behind the copied door Member Oct 25, 2017 12,270 EU Chronos said: This better not be a Cyberpunk situation all over again. If they can't get it to work on S, then they may just need to abandon that console. Work out a deal with MS or wait for their next generation. Click to expand... Click to shrink... ? they said that 60 FPS on Series S is challenging, not the act of releasing the game there at all. The game can simply run at 30 FPS on Series S if they can't pull off 60 FPS. Or have a 40 FPS mode in lieu of 60 FPS. The CPU and storage speed differences between last gen and current gen were gigantic. This isn't even remotely close to a comparable situation.  defaltoption Plug in a controller and enter the Konami code The Fallen Oct 27, 2017 12,485 Austin misqoute post   jroc74 Member Oct 27, 2017 34,465 defaltoption said: With that same attitude in this case you could say consoles are the mistake. You on your Series X or PS5 Pro are holding my 5090 back. Not so fun of a take anymore. Thats why its stupid. Click to expand... Click to shrink... Ah yes, clearly 5090 cards are the vast majority of the minimum requirements for PC games. How can anyone say this with a straight face anymore when there are now PC games running on a Steam Deck. At least ppl saying that about the Series S are comparing it to other consoles. That said, it is interesting they are focusing on consoles first, then PC. 

IntroductionHi, my name is Pankaj Kholiya, and I am a Senior 3D Character Artist. I've been working in the game industry for the past 8 years. I worked on titles like Call of Duty: Black Ops 6, That Christmas, Ghost of Tsushima Director's Cut, Star Wars: Outlaws, Alan Wake 2, Street Fighter 6, and many more. Currently, I'm working as a freelancer for the gaming and cinematics industry.Since my last interview, I made a few personal works, was a part of a Netflix movie, That Christmas, and worked with Platige on Star Wars: Outlaws and Call of Duty: Black Ops 6 cinematic.The Breakdancing Clothing ProjectIt all started when I witnessed a dance battle that a friend organized. It was like watching Step Up live. There, I got the inspiration to create a break dancer. I started by gathering different references from the internet. I found one particular image on Pinterest and decided to recreate it in 3D.At first, the idea was to create the outfit in one pose, but along the way, I also decided to create a dancing version of the character and explore Unreal Engine. Here is the ref I used for the dancing version:Getting StartedFor the upcoming talents, I'll try to describe my process in a few points. Even before starting Marvelous Designer, I made sure to have my base character ready for animation and simulation. This time, I decided to use the MetaHuman creator for the base due to its high-quality textures and materials. My primary focus was on the clothing, so using MetaHuman saved a lot of time.After I was satisfied with how my MetaHuman looked, I took it to Mixamo to get some animations. I was really impressed by how good the animations worked on the MetaHuman. Once I had the animations, I took the animation into Marvelous Designer and simulated the clothes.For the posed character, I adjusted the rig to match the pose like the reference and used the same method as in this tutorial to pose the character:ClothingFor this particular project, I didn't focus on the topology as it was just for a single render. I just packed the UVs in Marvelous Designer, exported the quad mesh from Marvelous Designer, subdivided it a few times, and started working on the detailing part in ZBrush.For the texture, I used the low-division mesh from the ZBrush file, as I already had the UVs on it. I then baked the normal and other maps on it and took it to Substance 3D Painter.AnimationThere are multiple ways to animate the metahuman character. For this project, I've used Mixamo. I imported my character into Mixamo, selected the animation I liked, and exported it. After that, I just imported it to Marvelous Designer and hit the simulation button. You can check my previous breakdown for the Mixamo pipeline.Once happy with the result, I exported the simulated cloth as an Alembic to Unreal Engine. Tutorial for importing clothes into Unreal Engine:Lighting & RenderingThe main target was to match the lighting closely to the reference. This was my first project in Unreal Engine, so I wanted to explore the lighting and see how far I could go with it. Being new to the Unreal Engine, I went through a lot of tutorials. Here are the lights I've used for the posed version:For the dancing version, I've created a stage like the ref from the Step Up movie: Some tips I found useful for the rendering are in the video below:ConclusionAt first, I had a clear direction for this project and was confident in my skills to tackle the art aspect of it. But things changed when I dived into Unreal Engine for my presentation. More than half the time on this project went into learning and getting used to Unreal Engine. I don't regret a single second I invested in Unreal, as it was a new experience. It took around 15 days to wrap this one up.The lesson I learned is that upgrading your knowledge and learning new things will help you grow as an artist in the long run. Approaching how you make an artwork has changed a lot ever since I started 3D, and adapting to the changing art environment is a good thing. Here are some recommendations if you are interested in learning Unreal Engine.Pankaj Kholiya, Senior 3D Character ArtistInterview conducted by Amber Rutherford

ChatGPT is rapidly changing the world. The process is already happening, and it’s only going to accelerate as the technology improves, as more people gain access to it, and as more learn how to use it. What’s shocking is just how many tasks ChatGPT is already capable of managing for you. While the naysayers may still look down their noses at the potential of AI assistants, I’ve been using it to handle all kinds of menial tasks for me. Here are my favorite examples. Further reading: This tiny ChatGPT feature helps me tackle my days more productively Write your emails for you Dave Parrack / Foundry We’ve all been faced with the tricky task of writing an email—whether personal or professional—but not knowing quite how to word it. ChatGPT can do the heavy lifting for you, penning the (hopefully) perfect email based on whatever information you feed it. Let’s assume the email you need to write is of a professional nature, and wording it poorly could negatively affect your career. By directing ChatGPT to write the email with a particular structure, content, and tone of voice, you can give yourself a huge head start. A winning tip for this is to never accept ChatGPT’s first attempt. Always read through it and look for areas of improvement, then request tweaks to ensure you get the best possible email. You can (and should) also rewrite the email in your own voice. Learn more about how ChatGPT coached my colleague to write better emails. Generate itineraries and schedules Dave Parrack / Foundry If you’re going on a trip but you’re the type of person who hates planning trips, then you should utilize ChatGPT’s ability to generate trip itineraries. The results can be customized to the nth degree depending on how much detail and instruction you’re willing to provide. As someone who likes to get away at least once a year but also wants to make the most of every trip, leaning on ChatGPT for an itinerary is essential for me. I’ll provide the location and the kinds of things I want to see and do, then let it handle the rest. Instead of spending days researching everything myself, ChatGPT does 80 percent of it for me. As with all of these tasks, you don’t need to accept ChatGPT’s first effort. Use different prompts to force the AI chatbot to shape the itinerary closer to what you want. You’d be surprised at how many cool ideas you’ll encounter this way—simply nix the ones you don’t like. Break down difficult concepts Dave Parrack / Foundry One of the best tasks to assign to ChatGPT is the explanation of difficult concepts. Ask ChatGPT to explain any concept you can think of and it will deliver more often than not. You can tailor the level of explanation you need, and even have it include visual elements. Let’s say, for example, that a higher-up at work regularly lectures everyone about the importance of networking. But maybe they never go into detail about what they mean, just constantly pushing the why without explaining the what. Well, just ask ChatGPT to explain networking! Okay, most of us know what “networking” is and the concept isn’t very hard to grasp. But you can do this with anything. Ask ChatGPT to explain augmented reality, multi-threaded processing, blockchain, large language models, what have you. It will provide you with a clear and simple breakdown, maybe even with analogies and images. Analyze and make tough decisions Dave Parrack / Foundry We all face tough decisions every so often. The next time you find yourself wrestling with a particularly tough one—and you just can’t decide one way or the other—try asking ChatGPT for guidance and advice. It may sound strange to trust any kind of decision to artificial intelligence, let alone an important one that has you stumped, but doing so actually makes a lot of sense. While human judgment can be clouded by emotions, AI can set that aside and prioritize logic. It should go without saying: you don’t have to accept ChatGPT’s answers. Use the AI to weigh the pros and cons, to help you understand what’s most important to you, and to suggest a direction. Who knows? If you find yourself not liking the answer given, that in itself might clarify what you actually want—and the right answer for you. This is the kind of stuff ChatGPT can do to improve your life. Plan complex projects and strategies Dave Parrack / Foundry Most jobs come with some level of project planning and management. Even I, as a freelance writer, need to plan tasks to get projects completed on time. And that’s where ChatGPT can prove invaluable, breaking projects up into smaller, more manageable parts. ChatGPT needs to know the nature of the project, the end goal, any constraints you may have, and what you have done so far. With that information, it can then break the project up with a step-by-step plan, and break it down further into phases (if required). If ChatGPT doesn’t initially split your project up in a way that suits you, try again. Change up the prompts and make the AI chatbot tune in to exactly what you’re looking for. It takes a bit of back and forth, but it can shorten your planning time from hours to mere minutes. Compile research notes Dave Parrack / Foundry If you need to research a given topic of interest, ChatGPT can save you the hassle of compiling that research. For example, ahead of a trip to Croatia, I wanted to know more about the Croatian War of Independence, so I asked ChatGPT to provide me with a brief summary of the conflict with bullet points to help me understand how it happened. After absorbing all that information, I asked ChatGPT to add a timeline of the major events, further helping me to understand how the conflict played out. ChatGPT then offered to provide me with battle maps and/or summaries, plus profiles of the main players. You can go even deeper with ChatGPT’s Deep Research feature, which is now available to free users, up to 5 Deep Research tasks per month. With Deep Research, ChatGPT conducts multi-step research to generate comprehensive reports (with citations!) based on large amounts of information across the internet. A Deep Research task can take up to 30 minutes to complete, but it’ll save you hours or even days. Summarize articles, meetings, and more Dave Parrack / Foundry There are only so many hours in the day, yet so many new articles published on the web day in and day out. When you come across extra-long reads, it can be helpful to run them through ChatGPT for a quick summary. Then, if the summary is lacking in any way, you can go back and plow through the article proper. As an example, I ran one of my own PCWorld articles (where I compared Bluesky and Threads as alternatives to X) through ChatGPT, which provided a brief summary of my points and broke down the best X alternative based on my reasons given. Interestingly, it also pulled elements from other articles. (Hmph.) If you don’t want that, you can tell ChatGPT to limit its summary to the contents of the link. This is a great trick to use for other long-form, text-heavy content that you just don’t have the time to crunch through. Think transcripts for interviews, lectures, videos, and Zoom meetings. The only caveat is to never share private details with ChatGPT, like company-specific data that’s protected by NDAs and the like. Create Q&A flashcards for learning Dave Parrack / Foundry Flashcards can be extremely useful for drilling a lot of information into your brain, such as when studying for an exam, onboarding in a new role, prepping for an interview, etc. And with ChatGPT, you no longer have to painstakingly create those flashcards yourself. All you have to do is tell the AI the details of what you’re studying. You can specify the format (such as Q&A or multiple choice), as well as various other elements. You can also choose to keep things broad or target specific sub-topics or concepts you want to focus on. You can even upload your own notes for ChatGPT to reference. You can also use Google’s NotebookLM app in a similar way. Provide interview practice Dave Parrack / Foundry Whether you’re a first-time jobseeker or have plenty of experience under your belt, it’s always a good idea to practice for your interviews when making career moves. Years ago, you might’ve had to ask a friend or family member to act as your mock interviewer. These days, ChatGPT can do it for you—and do it more effectively. Inform ChatGPT of the job title, industry, and level of position you’re interviewing for, what kind of interview it’ll be (e.g., screener, technical assessment, group/panel, one-on-one with CEO), and anything else you want it to take into consideration. ChatGPT will then conduct a mock interview with you, providing feedback along the way. When I tried this out myself, I was shocked by how capable ChatGPT can be at pretending to be a human in this context. And the feedback it provides for each answer you give is invaluable for knocking off your rough edges and improving your chances of success when you’re interviewed by a real hiring manager. Further reading: Non-gimmicky AI apps I actually use every day

Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage.