Nous vous proposons un retour en vidéo sur les effets visuels du film Emilia Pérez de Jacques Audiard, avec Cédric Fayolle (Superviseur VFX Général, Les Artizans) et Rodolphe Zirah (Superviseur VFX, MPC Paris). Le duo revient sur les défis d’un

AI researchers have recently been asking themselves a version of the question, “Is that really Zuck?”As first reported by Bloomberg, the Meta CEO has been personally asking top AI talent to join his new “superintelligence” AI lab and reboot Llama. His recruiting process typically goes like this: a cold outreach via email or WhatsApp that cites the recruit’s work history and requests a 15-minute chat. Dozens of researchers have gotten these kinds of messages at Google alone. For those who do agree to hear his pitch (amazingly, not all of them do), Zuckerberg highlights the latitude they’ll have to make risky bets, the scale of Meta’s products, and the money he’s prepared to invest in the infrastructure to support them. He makes clear that this new team will be empowered and sit with him at Meta’s headquarters, where I’m told the desks have already been rearranged for the incoming team.Most of the headlines so far have focused on the eye-popping compensation packages Zuckerberg is offering, some of which are well into the eight-figure range. As I’ve covered before, hiring the best AI researcher is like hiring a star basketball player: there are very few of them, and you have to pay up. Case in point: Zuckerberg basically just paid 14 Instagrams to hire away Scale AI CEO Alexandr Wang. It’s easily the most expensive hire of all time, dwarfing the billions that Google spent to rehire Noam Shazeer and his core team from Character.AI (a deal Zuckerberg passed on). “Opportunities of this magnitude often come at a cost,” Wang wrote in his note to employees this week. “In this instance, that cost is my departure.”Zuckerberg’s recruiting spree is already starting to rattle his competitors. The day before his offer deadline for some senior OpenAI employees, Sam Altman dropped an essay proclaiming that “before anything else, we are a superintelligence research company.” And after Zuckerberg tried to hire DeepMind CTO Koray Kavukcuoglu, he was given a larger SVP title and now reports directly to Google CEO Sundar Pichai. I expect Wang to have the title of “chief AI officer” at Meta when the new lab is announced. Jack Rae, a principal researcher from DeepMind who has signed on, will lead pre-training. Meta certainly needs a reset. According to my sources, Llama has fallen so far behind that Meta’s product teams have recently discussed using AI models from other companies (although that is highly unlikely to happen). Meta’s internal coding tool for engineers, however, is already using Claude. While Meta’s existing AI researchers have good reason to be looking over their shoulders, Zuckerberg’s $14.3 billion investment in Scale is making many longtime employees, or Scaliens, quite wealthy. They were popping champagne in the office this morning. Then, Wang held his last all-hands meeting to say goodbye and cried. He didn’t mention what he would be doing at Meta. I expect his new team will be unveiled within the next few weeks after Zuckerberg gets a critical number of members to officially sign on. Tim Cook. Getty Images / The VergeApple’s AI problemApple is accustomed to being on top of the tech industry, and for good reason: the company has enjoyed a nearly unrivaled run of dominance. After spending time at Apple HQ this week for WWDC, I’m not sure that its leaders appreciate the meteorite that is heading their way. The hubris they display suggests they don’t understand how AI is fundamentally changing how people use and build software.Heading into the keynote on Monday, everyone knew not to expect the revamped Siri that had been promised the previous year. Apple, to its credit, acknowledged that it dropped the ball there, and it sounds like a large language model rebuild of Siri is very much underway and coming in 2026.The AI industry moves much faster than Apple’s release schedule, though. By the time Siri is perhaps good enough to keep pace, it will have to contend with the lock-in that OpenAI and others are building through their memory features. Apple and OpenAI are currently partners, but both companies want to ultimately control the interface for interacting with AI, which puts them on a collision course. Apple’s decision to let developers use its own, on-device foundational models for free in their apps sounds strategically smart, but unfortunately, the models look far from leading. Apple ran its own benchmarks, which aren’t impressive, and has confirmed a measly context window of 4,096 tokens. It’s also saying that the models will be updated alongside its operating systems — a snail’s pace compared to how quickly AI companies move. I’d be surprised if any serious developers use these Apple models, although I can see them being helpful to indie devs who are just getting started and don’t want to spend on the leading cloud models. I don’t think most people care about the privacy angle that Apple is claiming as a differentiator; they are already sharing their darkest secrets with ChatGPT and other assistants. Some of the new Apple Intelligence features I demoed this week were impressive, such as live language translation for calls. Mostly, I came away with the impression that the company is heavily leaning on its ChatGPT partnership as a stopgap until Apple Intelligence and Siri are both where they need to be. AI probably isn’t a near-term risk to Apple’s business. No one has shipped anything close to the contextually aware Siri that was demoed at last year’s WWDC. People will continue to buy Apple hardware for a long time, even after Sam Altman and Jony Ive announce their first AI device for ChatGPT next year. AR glasses aren’t going mainstream anytime soon either, although we can expect to see more eyewear from Meta, Google, and Snap over the coming year. In aggregate, these AI-powered devices could begin to siphon away engagement from the iPhone, but I don’t see people fully replacing their smartphones for a long time. The bigger question after this week is whether Apple has what it takes to rise to the occasion and culturally reset itself for the AI era. I would have loved to hear Tim Cook address this issue directly, but the only interview he did for WWDC was a cover story in Variety about the company’s new F1 movie.ElsewhereAI agents are coming. I recently caught up with Databricks CEO Ali Ghodsi ahead of his company’s annual developer conference this week in San Francisco. Given Databricks’ position, he has a unique, bird’s-eye view of where things are headed for AI. He doesn’t envision a near-term future where AI agents completely automate real-world tasks, but he does predict a wave of startups over the next year that will come close to completing actions in areas such as travel booking. He thinks humans will need (and want) to approve what an agent does before it goes off and completes a task. “We have most of the airplanes flying automated, and we still want pilots in there.”Buyouts are the new normal at Google. That much is clear after this week’s rollout of the “voluntary exit program” in core engineering, the Search organization, and some other divisions. In his internal memo, Search SVP Nick Fox was clear that management thinks buyouts have been successful in other parts of the company that have tried them. In a separate memo I saw, engineering exec Jen Fitzpatrick called the buyouts an “opportunity to create internal mobility and fresh growth opportunities.” Google appears to be attempting a cultural reset, which will be a challenging task for a company of its size. We’ll see if it can pull it off. Evan Spiegel wants help with AR glasses. I doubt that his announcement that consumer glasses are coming next year was solely aimed at AR developers. Telegraphing the plan and announcing that Snap has spent $3 billion on hardware to date feels more aimed at potential partners that want to make a bigger glasses play, such as Google. A strategic investment could help insulate Snap from the pain of the stock market. A full acquisition may not be off the table, either. When he was recently asked if he’d be open to a sale, Spiegel didn’t shut it down like he always has, but instead said he’d “consider anything” that helps the company “create the next computing platform.”Link listMore to click on:If you haven’t already, don’t forget to subscribe to The Verge, which includes unlimited access to Command Line and all of our reporting.As always, I welcome your feedback, especially if you’re an AI researcher fielding a juicy job offer. You can respond here or ping me securely on Signal.Thanks for subscribing.See More:

A Discount, You Say? inZOI is on sale for the first time to celebrate the big June update If you recently felt an itch to check in on inZOI, but never actually bought it, Krafton has a deal for you. Image credit: Krafton News by Sherif Saed Contributing Editor Published on June 13, 2025 It seems like things are getting exciting in the world of inZOI once again, after what felt like months of no comms and some patch delays. Earlier this week, the team behind the life sim finally announced a release date for its next update. What was initially billed as the May update missed that window by quite a margin, but was officially given a proper release date - in June - just a few days ago. Update v0.2.0 arrives today, and with it, a discount that could maybe tempt those who have yet to jump in. To see this content please enable targeting cookies. This is inZOI’s first-ever discount since its release back in March. It’s part of a larger sale for publisher Krafton, which also happens to be the company’s first publisher sale on Steam. 17 titles from the publisher’s catalogue are on sale from now until Thursday, June 26. Sale percentages vary, and in inZOI’s case, the discount is a bit meagre, slashing the price by just 10%. Now, the game is still in Early Access, and never had the price of a AAA title to begin with, so it’s not exactly the sort of thing to get a bigger 20-30% off - at least not quite yet. Watch on YouTube The latest inZOI patch introduces official mod support to the game in the form of ModKit, adds same-sex relationships, the ability for Zois to have - and adopt - children, and much more besides. Things are popping off elsewhere in the world of life sims and The Sims-likes, too. Paralives, a highly-anticipated, long-in-development Sims-like, recently set a release date for its Steam Early Access launch. The Sims 4 itself just dropped the first trailer for Enchanted by Nature, the game’s next expansion which is set to arrive in July.

The wait is almost over – Nintendo’s Switch 2 officially ships starting today, and the gaming community is electrified with anticipation. With its announcement sending shockwaves through the industry, the Switch 2 promises upgraded hardware, enhanced graphics, and a fresh wave of exclusive titles that have fans and newcomers alike counting down the hours. Social media and gaming forums are buzzing with unboxing plans, early impressions from pre-release units, and speculation about which features will define this next generation of hybrid gameplay. As any veteran Switch owner knows, the right accessories can dramatically enhance the gaming experience, and the Switch 2 is no exception. Whether it’s for extended play sessions at home, on-the-go protection, or boosting multiplayer fun, accessories are the unsung heroes that maximize the console’s potential. From ergonomic thumb grips and bumper cases to game-cartridge-holders, a well-equipped setup can make all the difference – and JSAUX seems to have everything sorted. Designer: JSAUX 1. JSAUX Carrying Case for Nintendo Switch 2 No one wants to risk their brand-new Switch 2 rattling around in a flimsy pouch. JSAUX’s Carrying Case ditches the generic for a custom-molded fit, wrapping your console in thick, dual-layer EVA hard-shell that shrugs off drops and shields against everyday scuffs. The plush microfiber lining is a small luxury, keeping your screen pristine even after you inevitably toss the case into a crowded backpack. There’s room for everything you actually need: 15 game card slots, a mesh pocket for cables and earbuds, and enough space for your Switch 2 with its own protective case attached. JSAUX nails the details with a smooth dual zipper, a Velcro strap to keep your console locked in place, and an adjustable stand that turns any table into a mobile gaming station. Whether you’re heading out for a weekend or just want to keep your gear tidy at home, the comfortable handle and detachable shoulder strap make carrying a breeze. It’s protection, organization, and a flex of practicality, without the bulk. Why We Recommend It This is the Switch 2 case for real-world gamers – the ones who actually take their console outside, swap cartridges in weird places, and need gear that isn’t just stylish, but built for chaos. The customizable storage and soft-but-tough protection mean your Switch 2 and accessories survive every bump, drop, or accidental coffee spill. It’s the kind of case that lets you focus on the game, not what’s happening to your hardware. Click Here to Buy Now: $14.39 $21.99 (34% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48-hours! 2. JSAUX 3-Pack Tempered Glass Screen Protector for Nintendo Switch 2 You know the moment you peel the plastic off a brand-new console? That pristine look deserves to last. JSAUX’s Tempered Glass Screen Protector for Switch 2 nails that first-day shine with edge-to-edge coverage, engineered specifically for Nintendo’s 2025 flagship. The guide frame makes installation foolproof – seriously, it’s almost impossible to misalign or trap bubbles, even if you’re all thumbs and shaky from launch-day excitement. Once on, the 99% transparency keeps every pixel crisp and colors vibrant, so Breath of the Wild 2 or Mario Kart pop just like on day one. Built from dual-tempered 9H glass, it shrugs off scratches, rogue keys, and the random chaos of backpack travel. The 0.3mm thickness is as subtle as it gets – no loss of touch accuracy, no weird drag. And thanks to a nano-oleophobic coating, smudges wipe away quickly, so you’re never gaming through a fingerprint haze. Whether you’re marathon grinding or passing the Switch to a pizza-fingered friend, this protector is ready for real-world gaming. Why We Recommend It Forget triple-checking your bag for sharp objects – this JSAUX screen protector means your Switch 2 just isn’t precious anymore, it’s practical. Installation is stress-free, the display stays flawless, and your frantic touchscreen mashing never feels laggy. For anyone tired of treating their console like fine china, this is the protection that lets you just play. Click Here to Buy Now: $5.59 $9.99 (44% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48 hours! 3. JSAUX Protective Case Compatible with Nintendo Switch 2 Skip the bulky bricks—this JSAUX Protective Carry Case is precision-engineered for the Switch 2 and the Switch 2 only. You get a snug, movement-free fit that feels purpose-built because it is, and it won’t work with any extra shells or cases. The hard PC exterior shrugs off scratches, dust, and splashes, holding up under café tables and cross-country flights alike. Inside, soft silicone strips keep your Switch 2 floating safely, while the clever raised sections mean your joysticks never take the brunt of an accidental bump. Traveling light? The detachable wrist strap is a small convenience that makes a big difference, and the slim profile means this case slides into any backpack or shoulder bag without hogging space. Built-in game card slots are a thoughtful touch – no more loose cartridges rattling around or getting lost in the depths of your bag. It’s the kind of accessory that makes daily Switch 2 use seamless, keeping your console clean, protected, and always ready to play. Why We Recommend It No-nonsense protection, zero wasted space. This case is for people who toss their Switch 2 into a bag and actually live life. The fit is tight, the shell is tough, and the joystick protection is smarter than most cases twice the price. Game card slots mean your library travels with you, not in a Ziploc. It’s the everyday armor you don’t have to think about, but you’ll notice the moment you need it. Click Here to Buy Now: $13.59 $25.99 (47% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48-hours! 4. JSAUX Thumb Grips for Nintendo Switch 2 If you’ve ever wished for a thumbstick upgrade on the Switch 2, these JSAUX Thumb Grips are as close as it gets to pro-level control, without needing a soldering iron or a warranty-voiding moment. Designed specifically for the Nintendo Switch 2, they snap on with a reassuring snugness and stay put through frantic boss fights or marathon Splatoon sessions. Three sizes (1, 2, and 3) are included in the kit, so you can fine-tune each stick for your hand size and play style – no more settling for “one size fits all” discomfort. Function isn’t sacrificed for comfort, either. The soft-touch finish and sculpted ergonomic shape actually take the edge off finger fatigue, so you can grind through RPGs or rack up wins in fighters without your thumb locking up. Each cap height serves a purpose: short for fast, twitchy moves in action games, tall for accuracy and steady aim in shooters, original size to simply boost grip. Mix and match to build your own hybrid layout. Why We Recommend It Who knew a 10-second upgrade could totally shift your game? These JSAUX Thumb Grips for Switch 2 let you dial in comfort and precision, whether you’re craving snap reflexes in Smash or pixel-perfect aim in Splatoon. No slipping, no awkward fit, no thumb fatigue after hours – just that satisfying soft grip and a custom feel that actually matches your play style. For anyone tired of stock sticks, this is the tweak you’ll wish you’d made sooner. Click Here to Buy Now: $6.39 $12.99 (50% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48-hours! 5. JSAUX Dockable Case for Nintendo Switch 2 The JSAUX Protective Case for Nintendo Switch 2 is engineered for gamers who want real protection without sacrificing style or convenience. Its split design means you can effortlessly detach the JoyCons without wrestling with stubborn plastic, and the ultra-thin 1mm PC back shell slides right into the official dock – no need to remove the case every time you charge or play on the big screen. The U-shaped cutout perfectly frames the Switch 2’s built-in kickstand, so you can go from handheld to tabletop mode in seconds, without ever fumbling or forcing a fit. Hybrid construction is the secret sauce here. The JoyCon covers fuse a transparent, scratch-resistant PC front with a soft-touch TPU back, letting the Switch 2’s design shine while adding grip and comfort for marathon sessions. Every port and button stays fully accessible thanks to precise cutouts, and popping the covers on or off is a breeze. No more risking cracked clips or flaky plastic – just smooth, reliable protection dialed in for everyday use. Why We Recommend It Forget clunky cases that ruin the Switch’s sleek vibe or force you to undock every time you want to play on your TV. JSAUX nails the essentials: dock-friendly fit, proper grip, zero interference with the kickstand, and a clear finish that doesn’t hide your console’s good looks. It’s protection that respects the Switch 2’s design – no bulk, no hassle, just smart, seamless defense you barely notice until you need it. Click Here to Buy Now: $12.99 $19.99 (35% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48-hours!The post Don’t Unbox Your Nintendo Switch 2 Without These Gaming Accessories first appeared on Yanko Design.

The Steam Deck changed the game for PC players, opening up a world of portability that was usually reserved for Nintendo fans. Naturally, manufacturers tried to follow suit with Windows-based handhelds and the results are, shall we say, mixed. Now, Valve has released official instructions for installing its SteamOS on devices other than the Steam Deck. Let's dive into how to do it—and whether you should.I should note up front: This is going to be a nebulous area when it comes to official support from the company that made your handheld. At time of writing, the Lenovo Legion Go S is the only handheld with the "Powered by SteamOS" branding (besides the Steam Deck itself), meaning it's officially supported with a final build. You can install SteamOS on devices like the Legion Go and the ROG Ally, but their support isn't final.Also, it should go without saying, but we'll say it anyway: If you wipe Windows from your handheld, you won't be able to play Windows-based games that aren't supported via SteamOS. That largely consists of online games that require anti-cheat software, but it's worth checking sites like ProtonDB to make sure your favorite games will work on SteamOS.Why should you install SteamOS on your Windows handheld?So, with the caveats out of the way, what are the upsides? Put (overly) simply, Windows is not designed for handhelds. In fact, under the hood, Windows tends to see your gaming handheld as a laptop. Right down to including things like Microsoft Teams that run in the background, or popping up alert boxes that interrupt your game to inform you of a low battery.Now that people are able to experiment with SteamOS and Windows on the same hardware, it's becoming clearer that Windows itself is a massive nerf to both frame rate and battery life. Even gaming laptops, which can often last all day for normal work, can struggle to get even a few hours of gameplay while away from a charger. That's why it's so important to tweak your settings for the best battery life.Gaming handhelds only make this problem worse with a smaller form factor, and thus a smaller battery. In my own experience, I've struggled to get two hours of playing a lightweight game like Stardew Valley from a Windows handheld, while the Steam Deck and even the Switch can get upwards of six hours or more.Since Windows is primarily designed as a desktop (and secondarily as a tablet) computer, it's also harder to tweak settings using controller inputs. What, exactly, is the controller equivalent of Ctrl+Alt+Delete again? While you can plug in a keyboard to dig around in your handheld's settings, it's just easier to do on SteamOS, since its interface has been built from the ground up for controller input.At this point, Valve has also shown that running Steam games via the Proton compatibility layer works so well that it's almost seamless. I admit, when the Steam Deck was first announced, I expected games to be broken or perform much worse than their native Windows counterparts. Four hundred hours in Hades II later, though, and it's clear that many games can actually run better on SteamOS than Windows.Step 1: Download and prepare a SteamOS recovery image USB stickWith all that out of the way, let's get started. To install SteamOS on your gaming handheld, you'll need two things: the SteamOS recovery image and a USB stick (preferably USB-C) with at least 8GB of storage. Make sure anything on that USB stick is properly backed up, because this process will reformat that device.The Steam Deck recovery image can be found here. It's a little over 3GB, so it might take a little while to download, depending on your connection. While you wait for that, you'll also need a utility to create the recovery USB drive. Valve recommends Rufus for Windows users, and Balena Etcher for Mac or Linux users. Once the recovery image is downloaded, use whichever tool you chose to write the recovery image to your USB drive. This process should be relatively straightforward. Rufus, for example, will present you with a dropdown to select which drive to write the file to under Device, and under Boot Selection, click Select to pick the recovery image file. Click Start and wait. Reminder: This will wipe the contents of your USB drive.Step 2: Disable Secure Boot on your handheldThis part can be a bit tricky, and the exact process will vary depending on which handheld you own. Valve has a breakdown of the steps here for a couple specific devices, like the Legion Go and the ROG Ally. However, other devices like those from MSI or Ayaneo will have their own process.In general, the steps will usually go something like this:Reboot to the bios. Similar to how you can hold Del or F2 on a computer while rebooting to get to the bios, your gaming handheld has a similar process. Often it's holding a button like Volume + while pressing the power button, but check your specific device's instructions if that doesn't work.Navigate to the Secure Boot settings. You may have to poke around for this one. Look for categories like Security, and you may need to switch to an Advanced settings mode or menu to find it. This setting should be called Secure Boot. Change this to Disabled.Save settings and restart your device. Once you've changed the Secure Boot setting, make sure to save the changes to your bios and restart.Depending on the device, you might have to use the touchscreen to navigate the bios, or even plug in a keyboard or mouse. Again, Valve has specifics for a couple of devices in the link above, but if you're lost, your device's manufacturer will be your best bet for getting specific instructions.Step 3: Boot using the SteamOS recovery image Credit: Eric Ravenscraft Once you've disabled Secure Boot, you can plug the USB stick into your handheld and restart the device. At this point, you should end up at a boot menu that lets you choose which drive to boot to. Once again, this process will sometimes differ by device, so if you're not sure how to get to the boot menu, check your device's documentation.When you get to the boot menu, select your USB drive with the SteamOS recovery image on it. This will take you to a SteamOS desktop environment. Here, you'll see four shortcuts on the desktop. The one we care about is labeled "Wipe Device & Install SteamOS". Give that a single tap (double-tapping will launch it twice, so be careful).At this point, you should see a warning that proceeding with this step will erase everything on your device. If you had any important game saves, media, or work files (for some reason) on this device that weren't already backed up, you can still bail on this process and reboot to Windows to save them. This is the point of no return, though. Make sure you're ready before moving forward.Step 4: Familiarize yourself with your new handheld's quirks Credit: Eric Ravenscraft The install process won't take too long, and when it's done, your handheld will restart and begin setup as though it's a natural-born Steam Deck. There are a few quirks, though. For example, in my testing on the Legion Go, the device tutorial pointed to the "Steam button" on the bottom-left side, but used the Xbox logo. In reality, the corresponding button was at the top-right, and had a Legion logo. It also pointed to a microSD card slot on the bottom of the device that doesn't exist.Unless you're using an official "Powered by SteamOS" device, prepare for some awkwardness while using the device. Aside from the tutorial, I found some games I wasn't able to install—pressing "Install" on Doom Eternal simply did nothing, for example—and it took some time to figure out which hardware buttons were mapped to which Steam Deck input.To my surprise, some things that I expected to be broken worked perfectly when I tested this. The Legion Go is unique in that its controllers can be detached, Joy-Con style, from the handheld. I expected them to be laggy or non-functional when I played with SteamOS, but they worked perfectly during a Hades II run—a game that isn't very forgiving of input lag.Your mileage can and will vary depending on what games you want to play and what hardware you want to run SteamOS on. Still, as we wait for manufacturers to more officially support SteamOS—or for Microsoft to make a proper handheld of its own—it's exciting to finally be able to have a choice in platform for these devices.

The European Commission has published its full Digital Markets Act (DMA) decision against Apple, and it’s far, far worse than anybody expected. The Commission, the executive arm of the European Union, has accepted absolutely none of Apple’s arguments against being fined, and the decision threatens yet more existential damage to the company. Apple isn’t winning the argument, and, right or wrong, the decision has fangs. Huge fines, big threats Europe announced in April that it would fine Apple an eye-popping €500 million for noncompliance with the DMA, giving Apple 60 days to comply with its decision. One month later, the Commission published the full ruling against Apple, which details that changes the company made to its App Store rules did not go far enough to bring it into compliance. The decision warns that Apple is subject to additional periodic fines in the future if it fails to comply with the Commission’s strict interpretation of the DMA, no matter how inherently punitive some of its demands may be. (Can anyone else spell “tariffs”?) We’ll know soon enough if there are to be wider consequences to Europe’s demands. Apple now has 30 days to fully comply with the DMA (in Europe’s opinion) or face additional fines. The act itself came into force in November 2022 and began to be implemented against companies defined as ‘gatekeepers’ in 2023. The intention is to stop Apple and others from using their market position to impose anticompetitive limitations on developers.  Who is steering? The big bugbear relates to Apple’s anti-steering restrictions, which prevent developers from telling customers they can purchase services outside the App Store. The DMA demands that Apple let developers offer this option, which Apple does, but Europe argues that the limitations the company makes on doing so are not in compliance with the law. Europe also says Apple’s existing restrictions, fees, and technical limitations undermine the effectiveness of the DMA. That seems to mean Apple cannot charge a commission and cannot warn users of the consequences they face when shopping outside the App Store.  The Commission even plays dumb to the potential significance of permitting developers to link out to any website from within their apps, rather than being constrained to approved (and secure) sites. It says Apple has provided insufficient justification for this restriction and also wants Apple to remove messages warning users when they are about to make a transaction outside the App Store.  That’s going to be particularly pleasing to fraudsters, who may now attempt to create fake payment portals that look like reputable ones. Apple prevented $2 billion in fraud last year, the company has confirmed. Perhaps once the first big frauds take place, the EU may catch up to the online risks we all know exist. While I understand the original aim of Europe’s Digital Markets Act, the demands the Commission is making of Apple appear to go far beyond the original objective, which was to open up Apple’s platforms to competition.  The decisions now open Apple’s platform up to competitors.  There is a difference between the two, and, as described, it means Apple must now create and manage its platforms while permitting competitors to profit from those platforms at little or no cost. Apple rejects Europe Apple will fight in Europe.  “There is nothing in the 70-page decision released today that justifies the European Commission’s targeted actions against Apple, which threaten the privacy and security of our users in Europe and force us to give away our technology for free,” the company said. “Their decision and unprecedented fine came after the Commission continuously moved the goalposts on compliance, and repeatedly blocked Apple’s months-long efforts to implement a new solution. The decision is bad for innovation, bad for competition, bad for our products, and bad for users. While we appeal, we’ll continue engaging with the Commission to advocate on behalf of our European customers.” When the fine was initially revealed, the company also said:  “Today’s announcements are yet another example of the European Commission unfairly targeting Apple in a series of decisions that are bad for the privacy and security of our users, bad for products, and force us to give away our technology for free. We have spent hundreds of thousands of engineering hours and made dozens of changes to comply with this law, none of which our users have asked for. Despite countless meetings, the Commission continues to move the goal posts every step of the way.” My take?  Far from saving Europe’s tech industry, the manner in which the DMA is being applied will make the region even less relevant. Lacking a significant platform of its own, Europe’s approach will reduce choice and increase insecurity. As the clear first target of the DMA, Apple will inevitably be forced to increase prices, charge developers more for access to its developer tools, and will I think simply stop selling some products and services in Europe, rather than threaten customer security. We know it can do this because it has done so before. Fundamentally, of course, the big question remains unaddressed: How much profit it is legitimate to make on any product or service? I imagine the European Commission doesn’t want to go near a question as fundamental to capitalist wealth extraction as that. Can you imagine the collapse in executive bonuses that would follow a decision to define what the maximum profit made in any business transaction should be? Lobbyists across the political spectrum would be appalled — that extra profit pays for their meals. Looking to the extent to which the current application of the DMA seems to favor Apple’s biggest competitors, I can’t help but imagine it’s been paying for a few European meals already. Nice work, if you can get it.  You can follow me on social media! Join me on BlueSky,  LinkedIn, Mastodon, and MeWe.