The world is awash in data and all you need to do is ask for it. Of course, you also need to ask in the right way, and in the world of software development, that means using an API. Given the right combination of XML and JSON,

Reading Time: 10 minutes Picking an omnichannel marketing platform can feel like walking into a tech maze. Every vendor promises personalized customer experiences and 360-degree views. But behind the technical terminologies, most platforms just add noise. Right now, your customers expect seamless, intuitive experiences, whether they’re on your website, checking email, scrolling Instagram, or walking into your store. And they don’t care what platform you’re using. They care that it works. That it feels cohesive. And if your current tools can’t keep up, you’ll feel it in your churn rate, in your campaign ROI, and in the silence when nobody clicks. This article explains how to actually choose an omnichannel marketing automation platform that delivers a measurable, meaningful impact.   What is an Omnichannel Marketing Platform? An omnichannel marketing platform brings all your customer touchpoints—email, SMS, social, web, and more—into a single, unified connected system. It tracks customer behavior across different devices, personalizes communication in real time, and automates actions based on where each customer is in their journey. In short, such platforms allow you to completely harness omnichannel marketing — no more juggling five tools to launch a campaign or manually syncing customer profiles. It’s about delivering the right message, on the right channel, at exactly the right moment, without missing a beat. How Do Omnichannel Marketing Automation Platforms Work? At the core of omnichannel marketing platforms is automation, and it’s what makes them truly powerful. These tools don’t just streamline your marketing, they do the heavy lifting for you by intelligently responding to customer behavior in real time, on the right channel. Here’s how it works: Data Integration: The platform gathers data from every interaction your customers have with your brand, whether it’s a social media click, an email open, or a web visit. It stores and syncs that data, building a comprehensive customer profile. Behavioral Triggers: Based on that profile, the platform automatically triggers personalized actions. If a customer browses a product on your website and abandons it, the system can send them a targeted follow-up email with a discount. Or, if they engage with a post on Instagram, they might receive an SMS with relevant content. Multi-Channel Coordination: Instead of running isolated campaigns across different platforms, omnichannel automation makes sure your messaging is synchronized, no matter where your customer interacts with your brand. The experience is seamless regardless of whether it is conducted on a mobile device, desktop, or in-store. Ultimately, these platforms use automation to enable smarter, more personal marketing, allowing brands to swiftly reach their customers with the right message at the right time. Why is an Omnichannel Marketing Platform So Important for Marketing Teams? Marketing today is about being seen everywhere your customers are and delivering the right message in the right way. An omnichannel marketing platform makes that possible, and here’s why it’s crucial: Drives Better Engagement: Customers expect a smooth experience no matter where they interact with your brand. When your marketing is consistent across email, social media, and your website, it creates a sense of connection. More than just seeing your ads, they’re actually engaging with your brand in a way that feels personalized, familiar, and authentic. Makes Campaigns More Effective: With an omnichannel platform, you can monitor your campaigns in real-time and quickly adjust them if things aren’t going as planned. No more waiting for reports to trickle in. You can make changes on the fly, which means your marketing efforts are always aligned with what’s working at the moment. Allows for True Personalization: Forget generic messaging. An omnichannel marketing platform helps you gather data from every customer interaction, allowing you to tailor your approach based on what each customer is interested in. Builds Stronger Customer Relationships: When you engage with customers across multiple channels in a relevant, timely way, you make them feel seen and valued. This connection goes beyond a single sale. It turns casual buyers into loyal customers who trust your brand to deliver on their needs, no matter where they are. Delivers More Bang for Your Buck: The beauty of automation is that it frees up your team to focus on your omnichannel strategy, while the omnichannel marketing automation platform handles the routine tasks. This efficiency leads to better targeting, reduced costs, and a stronger ROI. You’re reaching the right customers at the right time without wasting effort. Helps You Make Smarter Decisions: All your customer data is centralized, so you’re not guessing anymore. Whether you need to optimize a campaign or uncover new opportunities, the insights provided by the platform allow you to make data-driven decisions that move your business forward. Responds to Customers in Real Time: When someone shows interest in your product, the last thing you want is to lose that momentum. Omnichannel marketing platforms trigger automatic follow-ups based on actions customers take, so they get the right message when they’re most interested, whether it’s through an email, text, or on social media. Keeps Your Brand Consistent: With everything tied together in one platform, your message, tone, and offers stay consistent across channels. No matter where a customer encounters your brand, they’ll have the same experience and brand recognition each time. Elevates the Customer Experience: When all of your channels work together, customers feel like they’re interacting with a brand that really gets them. The result? A better overall customer experience, which translates to stronger loyalty, higher engagement, and more referrals. In short, an omnichannel marketing platform is a game-changer for B2C marketing teams. It brings your efforts together in a way that’s efficient, intelligent, and most importantly, human, making it easier to engage your audience and deliver results.   How to Choose the Right Omnichannel Marketing Platform for Your Team Choosing the right omnichannel marketing platform is a big decision for any team. It’s an investment that can elevate your marketing strategies, enhance omnichannel customer engagement, and improve overall performance. But with so many options available, how do you ensure you’re making the best choice for your team? Here are some key factors to think about. Integration Capabilities: Your platform needs to seamlessly integrate with the tools you already use, so you can focus on what really matters. Whether it’s your CRM, email marketing automation software, or social media platforms, you don’t want to waste time and energy managing multiple systems that don’t talk to each other. Ask yourself, how easily will this platform integrate with and support the tools and platforms you already use? Ease of Use and Customization: A platform that’s difficult to use is more of a burden than a help. Look for one that’s intuitive and easy for your team to get comfortable with. The last thing you want is a tool that causes frustration and slows things down. Think about how user-friendly the platform is for your team. Can you easily customize features to fit your unique needs? Data and Analytics: An omnichannel marketing platform should give you clear, actionable insights so you can make smart, informed decisions. Does the platform provide detailed omnichannel analytics that you can use to refine your campaigns? Can it help you track customer journeys and behaviors across channels? Scalability and Support: Your business is growing, and your platform needs to grow with it. The last thing you want is to outgrow your tool in six months and have to go through the hassle of switching to something new. Check whether the platform is scalable enough to accommodate your future growth. What level of customer support is offered, and how responsive is the team? Now that you have a sense of what to consider when choosing an omnichannel marketing automation platform, let’s dive into the key features to look for.   5 Key Features to Look for in an Omnichannel Marketing Automation Platform You can’t build a high-performing marketing engine founded on disconnected tools and vague customer data. If your team is working across five different platforms to run a single campaign, something’s broken. The tool you pick will either streamline your marketing or slow it down. So, forget the bells and whistles for a moment. What you really need are features that bring clarity to your customer experience. Here are the five features that serve as the foundation of a platform that can scale with your brand. 1. Unified Customer Profiles across Channels Modern marketing starts with understanding. A powerful omnichannel marketing platform should combine customer data from every touchpoint (website visits, email clicks, mobile app activity, purchase history, and other interactions) into a single, continuously updated profile. This unified view helps your team move from being ‘reactive’ to being ‘proactive’. Instead of blasting generic messages, you can deliver relevant content tailored to where that customer is in their journey. It’s the difference between feeling like a brand knows you… and feeling like it’s spam. 2. Behavior-Driven Automation Workflows Static email blasts are outdated. Customers expect relevant, timely communication based on how they engage with your brand. The platform you choose should let you create workflows that automatically trigger actions like sending a reminder, adjusting content, or changing the message channel, based on real-time behavior. For example, a user who browses a product but doesn’t buy it, should receive a well-timed nudge — maybe an email, or a push notification. The point is: your platform needs to adapt to customer intent and behavior, not force every lead down the same path. 3. Real-Time Analytics and Reporting You shouldn’t have to wait 48 hours to know if something flopped. You need to be able to tweak your omnichannel marketing automation strategy in real-time based on what’s happening right now. Does the platform offer real-time insights into campaign performance? Can you adjust tactics immediately based on live data? Also, no one wants 20 meaningless charts. Look for a platform that shows you the vital metrics, like clicks, conversions, and drop-offs, so your team can make quick, sure choices. 4. A Centralized Campaign Builder for Every Channel If you’re logging in and out of separate tools to handle email, SMS, web and mobile push notifications, and in-app messaging, something’s broken. Your omnichannel marketing platform should let you map and launch all of those in one place, from one logic flow. That way, if you’re running a product launch, you can build the entire experience—email, follow-up text, in-app message—all from the same workspace. This keeps your messaging consistent, and it saves your team loads of time. 5. Scalable Personalization Powered by AI Everyone talks about omnichannel personalization. But if it takes your team hours to set up basic name merges or segments, it’s not scalable. A strong platform should help you personalize campaigns at scale using AI, not by making you do more, but by automating based on real customer data. Whether that’s product recommendations, timing messages based on when someone usually engages, or switching up channels depending on preferences, the goal is simple: make it feel like a one-on-one conversation, not a broadcast.   5 Best Omnichannel Marketing Platforms to Increase Customer Engagement 1. MoEngage MoEngage is a powerful customer engagement platform built for B2C marketing teams that want to create seamless, personalized journeys across channels like email, mobile and web push notifications, SMS, WhatsApp, in-app messaging, web, and more. It’s designed to help brands understand their customers deeply and act on that understanding in real time. What makes MoEngage stand out is how it brings all your customer data into one unified platform, allowing you to automate complex journeys without jumping between tools or teams. Whether you’re re-engaging an app user, launching an omnichannel campaign, or sending a personalized offer, this platform makes it easy and efficient. No wonder so many brands switch to MoEngage! How Pricing Works: MoEngage offers a tiered pricing model based on Monthly Tracked Users (MTUs). The Growth plan starts around $750/month, but it depends on what features you want to use. Larger brands can opt for the Enterprise plan, which includes more advanced features, higher limits, and dedicated support. Best For: Growth-focused brands that want to deeply personalize customer experiences at scale, particularly in industries like Ecommerce, fintech, media, quick-service restaurants (QSRs), travel, and mobile-first apps. In fact, it’s the perfect Ecommerce marketing automation platform for omnichannel customer engagement. If your team values real-time insights, automation, and customer-centric engagement, MoEngage is likely a great fit. 2. Shopify Plus Shopify Plus is an enterprise-level Ecommerce platform designed to help brands deliver a seamless shopping experience across all customer touchpoints. It enables brands to sell on various platforms, including online stores, mobile apps, social media, and physical retail locations, all managed from a single dashboard. While Shopify Plus does a great job managing omnichannel commerce, it’s not as feature-rich on the marketing automation side. If your team is looking for deep personalization, behavioral segmentation, or advanced journey building, you’ll likely need to connect Shopify with a marketing automation software platform. How Pricing Works: Shopify Plus pricing varies based on specific business requirements and sales volumes. Best For: High-volume omnichannel retail marketers and brands looking for a scalable Ecommerce solution that offers basic omnichannel capabilities and centralized management of multiple sales channels. 3. ActiveCampaign ActiveCampaign does a great job of bridging marketing automation with a personal touch. It’s built for businesses that don’t just want to send mass emails, but send smart ones. The platform shines when it comes to customer segmentation, letting you trigger emails, SMS, or even site messages based on real behavior, not just assumptions. That said, it’s not the kind of tool you just open and instantly “get.” The automation builder is powerful, but there’s a learning curve. Still, once you set it up, it runs like a machine that’s personalized, timely, and way less manual effort than you’d expect. How Pricing Works: Pricing starts at $29 per month and scales based on contact volume and feature set. Plans can go up to $149/month or more, depending on business needs. Best For: Small to mid-sized businesses looking for a cost-effective, flexible marketing automation platform with strong segmentation and multichannel engagement tools. (No, we’re not getting into the omnichannel vs. multichannel marketing debate now). 4. HubSpot HubSpot is an all-in-one platform that helps brands grow by focusing on inbound marketing, sales, and customer service. It’s well-suited for those looking to integrate their marketing efforts across various channels, without the need for complex technical skills. Honestly, HubSpot’s strength is in inbound marketing and CRM. However, its capabilities in advanced omnichannel campaign automation aren’t as extensive as those in some other platforms. If you need highly sophisticated marketing features, you may want to look elsewhere. How Pricing Works: Pricing starts at $800 per month for the Marketing Hub. For full access to all features, the Enterprise plan starts at $3,600 per month. Best For: Brands that focus on inbound marketing and CRM, looking for a user-friendly platform to manage omnichannel efforts easily.   Migrate to a Better Omnichannel Marketing Platform Today One thing’s clear: not all omnichannel marketing platforms are created equal. The right platform should feel less like another tool and more like a strategic partner, helping you understand your audience, stay consistent across touchpoints, and make marketing smarter, not harder. MoEngage stands out for this very reason. In fact, our omnichannel marketing platform is built for teams who want more than just dashboards. It’s for marketers who want results. And the best part is, migrating to a customer engagement platform has never been easier. Want to see MoEngage in action? Book a demo today and explore what better marketing looks like. The post How to Choose an Omnichannel Marketing Platform appeared first on MoEngage.

Drinking Fountain of La Arboleda (Bebedero) | 1970s Photograph Luis Barragan’s work is often celebrated for its profound dialogue between form, memory, and landscape. In the Drinking Fountain of La Arboleda, Barragán channels these core principles into a singular architectural gesture. Situated at the culmination of the Paseo de los Gigantes, this fountain transcends utilitarian function to become a space of contemplation and poetic reflection. Drinking Fountain of La Arboleda Technical Information Architects1-2: Luis Barragán Location: Avenida Paseo de los Gigantes, Las Arboledas, Mexico Height: 14.6 meters Width: 10.4 meters Project Years: 1960s Plans by: Enrique Delgado Camara In Las Arboledas I had the pleasure of building a large rectangular pond among eucalyptus trees; however, while doing so, I thought of Persian gardens, I also thought of De Chirico, I also thought that water is a mirror, and I liked that it reflected the branches of the trees. You know, popular architecture has always impressed me because it is pure truth and because the spaces that occur in plazas, in porticos, in courtyards, are always given with generosity. – Luis Barragán Drinking Fountain of La Arboleda Photographs Drinking Fountain of La Arboleda (Bebedero) | 1970s Photograph 1970s Photograph 1970s Photograph 1970s Photograph 1970s Photograph Spatial Composition and Geometric Manipulation The project extends Barragán’s broader explorations in Las Arboledas and Los Clubes, developments marked by an intimate relationship with nature and a restrained formal language. Here, water becomes material and metaphor, shaping a spatial experience that is as much about the mind as the body. The Drinking Fountain of La Arboleda is defined by the dynamic interplay of two elements: a towering white wall and a long, linear water trough. The wall, rising to a height of 14.6 meters, asserts its presence in the landscape as a vertical marker. It competes with, yet does not overshadow, the surrounding eucalyptus trees. The water trough, measuring 44 meters in length, 2.55 meters in width, and 0.67 meters in height, extends along the path in a measured horizontal counterpoint. This juxtaposition of vertical and horizontal geometries establishes a composition of duality. The white wall commands attention from afar, while the dark basin of water, offset to the side, quietly draws in the viewer’s gaze. The deliberate misalignment of these two forms prevents a static symmetry, generating a subtle sense of movement and tension within the space. Barragán’s manipulation of circulation further reinforces this dynamic quality. Rather than a direct approach, entry to the plaza is orchestrated through a series of turns. These indirect paths obscure the view and gradually reveal the fountain, heightening the sense of arrival and emphasizing the experiential choreography of the approach. Materiality and Sensory Qualities Material choices are critical in the fountain’s ability to evoke stillness and dynamism. The white stucco of the wall acts as a canvas for the interplay of light and shadow, particularly as the sun filters through the towering eucalyptus canopy. This shifting luminosity imbues the space with a living quality, constantly animated by the rhythms of the day. The basin of the fountain is constructed from dark anthracite, lending the water a reflective depth that absorbs and mirrors the surrounding environment. The edge of the water, defined by precisely cut, sharp-edged walls, creates an illusion of the water as a freestanding volume. This interplay of light, shadow, and reflection intensifies the perception of depth, dissolving the boundary between container and contained. The gentle sound of water flowing over the basin’s edge adds a sonic dimension to the experience. It serves as a subtle counterpoint to the plaza’s otherwise hushed atmosphere, enhancing the sensory richness without disrupting the meditative calm. Drinking Fountain of La Arboleda Cultural Resonance In this project, Barragán evokes a memory of rural Mexico that resonates with personal nostalgia and collective cultural imagery. The trough recalls the water basins of his childhood, echoing the hacienda landscapes and the enduring significance of water in Mexican life. Yet, by abstracting these elements into minimalist forms, he situates them within a modern architectural discourse that transcends mere historicism. Barragán’s insistence on the evocative power of space is evident in every aspect of the Drinking Fountain. It is a site of transition, marking the end of the linear paseo while simultaneously inviting introspection and pause. The project’s restrained materiality and precise spatial articulation distill Barragán’s belief in architecture as a vehicle for personal reflection and cultural continuity. His 1980 Pritzker Prize acceptance speech, in which he described his enduring fascination with water and the memories of fountains and acequias, underscores this deep personal connection. The Drinking Fountain of La Arboleda can be read as an architectural meditation on that theme. This work bridges the abstraction of modernism with the rich, elemental forces of the Mexican landscape. Drinking Fountain of La Arboleda Plans Floor Plan | © Enrique Delgado Camara Axonometric View | © Enrique Delgado Camara Drinking Fountain of La Arboleda Image Gallery About Luis Barragán Luis Barragán (1902–1988) was a Mexican architect renowned for his masterful integration of light, color, and landscape into architecture. His work blends modernist abstraction with deeply rooted Mexican traditions, crafting spaces that evoke memory, contemplation, and poetic resonance. Credits and Additional Notes Water Trough (Bebedero) Length: 44 meters Water Trough (Bebedero) Width: 2.55 meters Water Trough (Bebedero) Height: 0.67 meters Material: Anthracite-colored stone (dark tone to enhance reflections) Delgado Cámara, Enrique. La Geometría del Agua: Mecanismos Arquitectónicos de Manipulación Espacial. Enrique Delgado Cámara, 2024.  Ambasz, Emilio. The Architecture of Luis Barragán. Museum of Modern Art, New York, 1976.

Substance 3D Modeler, ZBrush & Blender Workflow with Corey GoochThis workshop guides artists through the process of designing and sculpting a conceptual mech in VR using Adobe Substance 3D Modeler. ZBrush is used to fine-tune the model’s details, and the final presentation is taken care of in Blender. Over the course of 7 hours, Corey Gooch, Visual Development Artist and 3D Specialist at Studio ARTILUS, discusses the fundamentals of sculpting in Substance 3D Modeler and walks through a series of videos detailing the creation of a carefully crafted autonomous mech. Beginner and intermediate-level artists will have the opportunity to learn Corey’s professional approach to reference collection and integration into Substance 3D Modeler. They will also explore all of the basics of its VR sculpting tools and discover detailed explanations of tools and techniques for achieving organic and mechanical forms. Corey also offers strategies for placing key design features and balancing functionality with form.Moving into ZBrush, Corey demonstrates how to optimize the deforming components for rigging and texturing, and achieve the finer details that cannot (yet) be achieved in VR alone. Techniques for preparing your mech for animation, posing, and 3D printing considerations are also covered. In the final portion of the workshop, Corey jumps into Blender to provide a cursory and high-level overview of rigging, texturing, animating, and how to prepare models for 3D printing. Throughout the workshop, Corey shares the thought processes behind why he designs the way he does and how his chosen tools work together to achieve his vision. Artists will gain helpful insight into Corey’s decision-making process, which focuses on functionality and effective problem-solving during a creative workflow. By completing this workshop, artists will have a solid grasp of at least 80 percent of the tools in Substance 3D Modeler and have sound insights into how to sculpt, refine, and bring their concepts to life using ZBrush and Blender. Corey has provided his .smod raw sculpt file and ZBrush .cfg file as a downloadable resource with this workshop.WATCH NOW

Who Could Buy Unity? / News / June 7, 2025 / Business, Unity Earlier this week 80.lv ran the incredibly misleading (some could say click-baity) article Analyst Suggests Apple Might be Considering Buying Unity After Legal Defeat to Epic Games. Might is doing some heavy lifting there as there is no actual evidence that Apple or any other company are currently looking to purchase Unity Technologies. That said, it is an interesting topic as a pure thought exercise. So today we are going to discuss the companies that could be potential suitors for Unity. Unity The obvious place to start is with Unity Technologies, which is to say they can simply stay an independent organization. While they are not profitable, their financial situation has been trending in a positive direction of late and they have sufficient cash and resources to stay independent for the foreseeable future. Should things get bad at Unity, it is possible one of their largest investors (Silver Lake Group, Vanguard Group, Sequoia Capital, Black Rock, etc) could take the company private again. Put simply, Unity does not need to be purchased and things can be kept as they are. Apple The original premise of this article is that Apple should buy Unity. Reasons why Apple should buy Unity: Apple and Unity have a long history, with Unity having been originally a Mac exclusive application and it has always supported Apple platforms Unity is by far the most used application for creating games on the Apple App Store Unity Grow products (ads, user acquisitions, analytics, etc) could have good synergy with Apples products Apple could prevent a potential future rival, especially around 3rd party app stores Reasons why Apple won’t buy Unity: Apple has never made a purchase anywhere near the size of Unity. Their largest acquisition to date (Beats) would be 1/4 to 1/5 the size of acquiring Unity Apple has never really gotten involved in gaming beyond small initiatives in the past Apple mostly grows in-house over acquisition and more acquisitions are subsumed into other Apple products, Unity is not a good fit here Amazon Amazon have heaps of cash and aren’t afraid to use it such as acquiring MGM, Whole Foods, Twitch and many more companies over the years. They also have several gaming-oriented interests and have made an attempt (that failed badly) to become a major game developer in the past. Reasons why Amazon should buy Unity: Amazon tried to enter gaming in a big way once already with the licensing of CryEngine to create Lumberyard (now O3DE) and buying up or forming several game studios. Unity would provide a much larger and more established foothold should they wish to buy their way in Amazon web services could be a good compliment to Unity’s server side offerings, while Unity’s Grow division could be a good fit for Amazon platforms Integration with their gaming platforms (Twitch, Luna, etc) Reasons why Amazon won’t buy Unity: Their last attempt into game development was a massive failure and much of it was rumored to be a culture problem Tencent Tencent have invested HEAVILY into the world of gaming (Ubisoft, Epic Games, Riot Games, Supercell, Snap, Funcom, Activision Blizzard, From Software, etc) and aren’t afraid of throwing money around, so Unity could be a good fit in that portfolio. That said recent political climate changes would render this acquisition very unlikely. Reasons why Tencent should buy Unity: Tencent have a presence across the entire gaming industry and already have a minority stake in Epic Games (Unreal Engine). This would more or less give them a controlling influence over two of the biggest players in the space Access to or ownership of Unity’s recently created China Joint Venture Integration with Tencents other holdings like WeChat or Snap might provide some synergies Reasons why Tencent won’t buy Unity: Not a snowballs chance in hell that regulators allow this acquisition to happen, from antitrust issues of owning stakes in both Unity and Unreal Engine, to just more broad geopolitical issues in the modern world Microsoft Microsoft are heavily invested in two areas that overlap with Unity, gaming and software development tools. On paper they might appear to be the perfect suitor for Unity and they have the cash hoard to make such a purchase with ease. Reasons why Microsoft should buy Unity: Unlike Apple, Microsoft has long been a proponent of growth via acquisition with some of their pillar products coming in the form of acquisitions. They also do not shy away from huge dollar purchases such as Activision Blizzard (69B), LinkedIn (26B), Nuance (20B), Skype (8.5B), ZeniMax (7.5B), GitHub (7.5B), Nokia (7B), Mojang[Minecraft] (2.5B) Microsoft have a long history of leveraging their development tools to grow their platforms Microsoft gaming studios/relationships/holdings such as XBox, Game Pass/PC Gaming, DirectX, Havok, etc. could benefit from a tighter relationship with Unity Like Amazon, Microsoft server-side services (Azure) could be used to power Unity Grow services Reasons why Microsoft won’t buy Unity: Microsoft only just finished their acquisition of Activision and it was an arduous and nearly doomed process. Buying another company in the gaming space might be a step too far for regulators While Microsoft doesn’t mind spending huge money on acquisitions, they also don’t mind killing those companies off after (Nokia? Skype?), especially if there is a market downturn like we are experiencing now AppLovin If there is a company that is most likely to buy Unity, and that would synergize best with Unity products, it’s AppLovin. In broad strokes, AppLovin, IronSource and Unity (Grow) are all in the same business. On top of that many of AppLovin’s biggest customers and products are directly tied to the Unity ecosystem. In fact, Unity and AppLovin are such a good fit that AppLovin attempted to buy Unity for nearly $20B back in 2022, when Unity instead pursued it’s doomed merger with IronSource. So, why would it make sense for AppLovin to buy Unity now? Well, these two 5 year stock performance charts more or less tell the entire story: It becomes crystal clear from that fateful date in August of 2022 which company has performed better and right now AppLovin is absolutely flush with cash. If there is a company that makes sense to acquire Unity, it’s AppLovin. Of course now that Unity owns IronSource, there are certainly questions of regulatory approval if this would even be allowed. Once again, this entire exercise is simply a thought exercise, just for fun. There is no public available news that ANYONE are looking to acquire Unity, nor that Unity is looking to be acquired. You can learn more about my thoughts on the matter in the video below.

html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd" A still from a demo shot created using MotionMaker, the new generative AI toolset introduced in Maya 2026.1 for roughing out movement animations. Autodesk has released Maya 2026.1, the latest version of its 3D modeling and animation software for visual effects, games and motion graphics work.The release adds MotionMaker, a new AI-based system for generating movement animations for biped and quadruped characters, especially for previs and layout work. Other changes include a new modular character rigging framework inside Bifrost for Maya, plus updates to liquid simulation, OpenPBR support and USD workflows. Autodesk has also released Maya Creative 2026.1, the corresponding update to the cut-down edition of Maya for smaller studios. MotionMaker: new generative AI tool roughs out movement animations The headline feature in Maya 2026.1 is MotionMaker: a new generative animation system.It lets users “create natural character movements in minutes instead of hours”, using a workflow more “like giving stage directions to a digital actor” than traditional animation. Users set keys for a character’s start and end positions, or create a guide path in the viewport, and MotionMaker automatically generates the motion in between. At the minute, that mainly means locomotion cycles, for both bipeds and quadrupeds, plus a few other movements, like jumping or sitting. Although MotionMaker is designed for “anyone in the animation pipeline”, the main initial use cases seem to be layout and previs rather than hero animation. Its output is also intended to be refined manually – Autodesk’s promotional material describes it as getting users “80% of the way there” for “certain types of shots”. Accordingly, MotionMaker comes with its own Editor window, which provides access to standard Maya animation editing tools. Users can layer in animation from other sources, including motion capture or keyframe animation retargeted from other characters: to add upper body movements, for example. There are a few more MotionMaker-specific controls: the video above shows speed ramping, to control the time it takes the character to travel between two points. There is also a Character Scale setting, which determines how a character’s size and weight is expressed through the animation generated. You can read more about the design and aims of MotionMaker in a Q&A with Autodesk Senior Principal Research Scientist Evan Atherton on Autodesk’s blog. According to Atherton, the AI models were trained using motion capture data “specifically collected for this tool”. That includes source data from male and female human performers, plus wolf-style dogs, although the system is “designed to support additional [motion] styles” in future. Bifrost: new modular character rigging framework Character artists and animators also get a new modular rigging framework in Bifrost.Autodesk has been teasing new character rigging capabilities in the node-based framework for building effects since Maya 2025.1, but this seems to be its official launch. The release is compatibility-breaking, and does not work with earlier versions of the toolset. The new Rigging Module Framework is described as a “modular, compound-based system for building … production-ready rigs”, and is “fully integrated with Maya”. Animators can “interact with module inputs and outputs directly from the Maya scene”, and rigs created with Bifrost can be converted into native Maya controls, joints and attributes. Bifrost: improvements to liquid simulation and workflow Bifrost 2.14 for Maya also features improvements to Bifrost’s existing functionality, particularly liquid simulation. The properties of collider objects, like bounciness, stickiness and roughness, can now influence liquid behavior in the same way they do particle behavior and other collisions. In addition, a new parameter controls air drag on foam and spray thrown out by a liquid. Workflow improvements include the option to convert Bifrost curves to Maya scene curves, and batch execution, to write out cache files “without the risk of accidentally overwriting them”. LookdevX: support for OpenPBR in FBX files LookdevX, Maya’s plugin for creating USD shading graphs, has also been updated. Autodesk introduced support for OpenPBR, the open material standard intended as a unified successor to the Autodesk Standard Surface and Adobe Standard Material, in 2024. To that, the latest update adds support for OpenPBR materials in FBX files, making it possible to import or export them from other applications that support OpenPBR: at the minute, 3ds Max plus some third-party renderers. LookdevX 1.8 also features a number of workflow improvements, particularly on macOS. USD for Maya: workflow improvements USD for Maya, the software’s USD plugin, also gets workflow improvements, with USD for Maya 0.32 adding support for animation curves for camera attributes in exports.Other changes include support for MaterialX documents and better representation of USD lights in the viewport. Arnold for Maya: performance improvements Maya’s integration plugin for Autodesk’s Arnold renderer has also been updated, with MtoA 5.5.2 supporting the changes in Arnold 7.4.2.They’re primarily performance improvements, especially to scene initialization times when rendering on machines with high numbers of CPU cores. Maya Creative 2026.1 also released Autodesk has also released Maya Creative 2026.1, the corresponding update to the cut-down edition of Maya aimed at smaller studios, and available on a pay-as-you-go basis.It includes most of the new features from Maya 2026.1, including MotionMaker, but does not include Bifrost for Maya. Price and system requirements Maya 2026.1 is available for Windows 10+, RHEL and Rocky Linux 8.10/9.3/9.5, and macOS 13.0+.The software is rental-only. Subscriptions cost $255/month or $2,010/year, up a further $10/month or $65/year since the release of Maya 2026. In many countries, artists earning under $100,000/year and working on projects valued at under $100,000/year, qualify for Maya Indie subscriptions, now priced at $330/year. Maya Creative is available pay-as-you-go, with prices starting at $3/day, and a minimum spend of $300/year. 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While most people probably rely on their smartphones’ flashlights in times when we need a bit of physical illumination, it’s still not always that powerful. There are situations when you would need an actual flashlight, and a strong and tactical one at that, like during power outages, when your card breaks down on a dimly lit road, or in medical and security emergencies. It can also be useful to have a lightweight but powerful device as your EDC or everyday carry gear. The Nitecore EDC37 emerges as a contender for a reliable and powerful tactical flashlight, boasting an astonishing 8000-lumen output in a design that emphasizes both performance and portability. This USB-C rechargeable, flat tactical flashlight aims to redefine what users can expect from a compact illumination tool. Its lightweight design also makes you rethink about adding this device to your every day bag since you never know when you’re going to need it. Designer: Nitecore The standout feature of the Nitecore EDC37 is undoubtedly its incredible 8000-lumen maximum output. This level of brightness is usually found in much larger, search-oriented flashlights, making its inclusion in an EDC form factor truly remarkable. Such power suggests an ability to light up vast areas, pierce through darkness, and handle demanding tasks where visibility is critical. It also has multiple LED configuration so you can switch from wide flood coverage or on a focused throw. The OLED display shows real-time runtime display and output level feedback while the Rapid Lock mechanism with a dedicated switch will lessen accidental activation. The control scheme is intuitive as a circular power button lets you adjust to four brightness levels while the larger mode button lets you play around with the other features. The flashlight has a runtime of up to 190 hours on the lowest setting but they didn’t specify how long it would last if you use the full 8,000-lumen output. The integration of USB-C charging is another significant advantage. This modern charging standard offers convenience and faster charging times compared to older micro-USB ports. The construction of the Nitecore EDC37 likely adheres to the brand’s reputation for durability. Aerospace-grade aluminum alloy is a common material choice, ensuring robustness against impacts and wear. An anodized finish would further enhance its longevity and resistance to the elements. All in all, the Nitecore EDC37 8000 Lumen USB-C Rechargeable Flat EDC Flashlight appears to be a groundbreaking illumination tool. Its combination of extreme brightness, a portable flat design, and the convenience of USB-C recharging makes it an exciting option for EDC enthusiasts, outdoor adventurers, and professionals who require a high-performance lighting solution in a compact package. The post Nitecore’s new tactical flashlight is a rechargeable 8,000 lumens powerhouse first appeared on Yanko Design.